PULL OUT
ALL THE STOPS
Impress with the ultimate holiday roast
HANUKKAH HAPPINESS:
The best latkes you have ever had!
HOLIDAY
GIFT-GIVING
holistically inspired by nature
OV
50
$
DECEMBER 2019 VALID 11/29 THRU 12/26
SA VE
to entertain like a pro
ER
5 EASY STEPS
SEND STYLISH WISHES THIS HOLIDAY 1
Table of Contents 5 7 19 13 23
Holiday Entertaining Tips
Make it the most delicious holiday ever!
Holiday Special Offer: 25% Off Any Cooking Class Give the gift of good taste with over 100 hands-on cooking classes, in our state of the art kitchen located at our 74th & Broadway store.
"MMMM" is for Meatballs These Impossible™ meatballs will be your favorite weeknight go-to. Try it on top of a big bowl of pasta!
Impress Your Guests! with the most celebratory, sumptuous and decadent roast: Chateaubriand
Two Incredible Twists on Hanukkah Classics Riced Cauliflower Latkes and Strawberry Challah Bread Pudding.
22
KOSHER & NON KOSHER
HOLIDAY CATERING 866-392-2837
CATERING www.fairwaymarket.com 3
Hey there! The holidays are a wonderful time of the year because it allows us time to reflect, give gratitude and enjoy time with friends and family near and far. And of course, thoroughly enjoy the endless overabundance of incredible food! In this season of reflection, I am thankful for all the wonderful people who make Fairway such a unique and special place. The passion and dedication every single person here exudes on a daily basis is humbling to say the least. It’s easy to understand that this company-wide passion is fueled by our loyal customers who inspire us to deliver the freshest produce, scour the world for the most unique specialty items, and exhilarate us to consistently look for new and exciting ways to surprise and delight. For those of you that will be wearing the chefs hat, there's no better time than the holidays to pull out all the stops and impress your guests with our custom-cut, succulent and flavorful Chateaubriand. This is a real show-stopper! We have 11 other roasts as well, any of them a perfect choice to be the star of your table. Our butchers are on-site and happy to help answer any questions you might have about a particular roast or easy preparation tips. And is there any better way to celebrate Hanukkah than with 2 over-the-top new recipes? Our twist on the traditional latke recipe uses riced cauliflower instead of potato. But the kicker? The sriracha lime cream sauce that gets drizzled over the top! And for dessert, our Strawberry Challah Bread Pudding, made with our own Fairway fresh-baked challah, is sweet and rich and oh-so simple to make. No matter how you celebrate, from our Fairway family to yours, we hope your holidays and New Year are filled with happiness and good health. And thank you for your loyal support and for always trusting us to provide the freshest food for your table.
Wishing you all the best,
Abel Porter - CEO Fairway Market
4
MAKE IT THE MOST
DELICIOUS
HOLIDAY EVER
5
Holiday Entertaining Tips Our butcher has brought out the finest roasts, our ovens are hard at work producing magical pies. All around the store, there’s an air of good cheer… it must be the holidays at Fairway! And that means it’s time to gather ‘round with our favorite people and celebrate the season with laughs, love, and lots of incredible food. Hosting a holiday gathering is easy with the right recipes and ingredients. Fairway Market has got you covered on that end: from festive grab-and-go items to everything you need to whip up a gourmet feast. And here are some tips for making holiday hosting a breeze.
NO PARTY IS COMPLETE WITHOUT A DIP (OR SEVERAL). Head to our deli section to find all of our best, freshly-made dips for dunking and scooping, from creamy guacamole to zesty salsas to a mind-blowing array of hummus, we have plenty of ways to fill out your appetizer spread. And don’t forget to pick up a few of our legendary baguettes or house-made tortilla chips to go along with them. DON’T UNDERESTIMATE THE POWER OF THE CHEESE AND CHARCUTERIE BOARD. It’s easy to put together and is guaranteed to impress your guests when you choose from one of our 600+ cheeses and dazzling array of hand-sliced meats— just ask for a recommendation! Whether you fancy paper-thin slices of aged San Daniele prosciutto or one of our custom-selected Manchegos or Comtés, you’ll find no shortage of stunners to choose from. MAKE SURE TO ADD SOME HEALTHY AND LIGHTER BITES TO YOUR TABLE. We’re all inundated by indulgent foods all season long, so a few alternatives are always appreciated. In our produce section, you’ll find plenty of pre-washed greens and pre-chopped veggies that’ll make tossing together a salad or crudité plate easy-peasy. Or grab some ingredients for making veg-based dishes, like stuffed mushrooms or bruschetta.
BIG-BATCH COCKTAILS ARE THE WAY TO GO when you want drinks that are festive but easy to make. Fairway prosecco is the perfect mixer for punches and other fruity drinks, plus it will add extra cheer with its bubbles. Or pick up a few bottles of a nice big red for making mulled wine with spices. You can find either—plus many other party-perfect beverages—at our wine stores. WE LOVE HOLIDAY BAKING AND HAVE ALL THE EGGS, BUTTER, AND SPRINKLES FOR THAT. But with larger gatherings, it’s much more efficient to pick up a few ready-made treats. At our bakery, we have all the sweet confections that’ll keep the festivities merry. Grab a tray of decorated cookies or cupcakes or maybe one of our delicious, traditional pies and you’ll be all set to impress your guests.
Give The Gift of Good Taste
25% OFF ANY COOKING CLASS PROMO CODE: TCP25
Learn it all at
Our new cooking school, only at the Broadway & 74th Store 5 7
SIGN UP in store or online at www.TheCookingPlace.com
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Made fresh every day the traditional ! Mexican way
SINGLE 10PC. BAG
Made with nothing but: ORGANIC & NON-GMO CORN, WATER, KOSHER SALT, LIME
Nutrition Facts
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O, 100% NON-GM ORGANIC FLOUR, VEGAN TORTILL AS!
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CASE OF 12 BAGS
Sodium 15mg
Total Carbohydrate 19g
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SINGLE 8PC. BAG
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% Daily Value* Amount/Serving
8% 3%
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8 servings per container Cholesterol 0mg 1 pc (43g) Serving size Sodium 330mg
% Daily Value*
Total Carbohydrate 19g Dietary Fiber 1g
10% 4%
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Includes 0g Added Sugars
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A
VISTA.HERMOSA@TACOMBI.COM • 636-498-1927
Rutgers Food Innovation Center, c/o Vista Hermosa Products LLC, 120 New England, Piscataway NJ 08854
Made In The Tradition Of Old Mexico
Made fresh every day the traditional Mexican way!
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CHATEAUBRIAND:
DECADENTLY
JUICY INDULGENCE
13
Roasting the Perfect Chateaubriand Of all of our 12 roasts for the holidays, Chateaubriand is perhaps our most sumptuous and extravagant choice. Even if you don’t otherwise tend to cook fancy food, a holiday dinner is where it's fun to pull out all the stops. Turkey? We had enough of that a month ago for Thanksgiving…not to mention sandwiches and soup for days afterward. For the most important family gathering of the year, we prefer to impress with this succulent and flavorful roast. Chateaubriand is the most tender and luscious center cut of filet mignon, and is usually roasted and served alongside potatoes and a sauce (appropriately named chateaubriand sauce) usually made with shallots, beef or veal stock, white wine, tarragon, and butter.
Here are some tips for the perfect preparation: Season It Place the Chateaubriand in a roasting pan and rub with salt and pepper to form a crust. Add garlic and other seasonings to your taste.
Roast it Our biggest tip when roasting meat is to use a meat thermometer. Every cut of meat cooks differently depending on thickness and how your conventional oven heats. We love roasting our Chateaubriand with the High/Low technique. Here’s how to do it! • Preheat oven to 425 degrees. • Sear Chateaubriand on center rack for approximately 15 minutes. This creates a “coat” around the tenderloin. • Reduce the oven to 350 degrees and use a meat thermometer until the roast is at the desired temperature.
Roast to Desired Doneness Always temp your roasts! We cannot recommend this enough. Check the internal temperatureby inserting your meat thermometer halfway into the thickest part of the meat. To prevent overcooking, stop cooking 5 degrees below your target temperature. • Rare: Very red, warm center 125 degrees • Medium: Pink, warm center 130 degrees • Well: Very warm center 145+ degrees
Rest It Transfer meat to clean platter. Let it rest, uncovered, and don’t slice it until you’re ready to serve it. This allows the juices to stay in the meat. Allow the roast to rest for 5-10 minutes.
14
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"MMMM" IS FOR
MEATBALLS
19
Spaghetti and Italian Meatballs
Plant based and Irresistible
INGREDIENTS: 1 Package Impossible Burger 1 Yellow Onion 2 Tablespoons Thyme 2 Tablespoons Oregano 2 Tablespoons Fresh Basil 5 Cloves Garlic 2 Tablespoons Breadcrumbs 1 Egg (Optional) 1 Teaspoon Crushed Red Pepper 2 Tablespoons Olive Oil 28 Ounce Can Of San Marzano Tomatoes 1 Pound Spaghetti 1/2 Cup Grated Parmesan Cheese Salt And Pepper To Taste
1. PREP YOUR INGREDIENTS Preheat the oven to 425° F. Dice one yellow onion. Remove the stems from the fresh herbs and finely chop (thyme, oregano, basil).
2. MAKE THE MEATBALLS In a bowl, combine the Impossible™ Burger, 1/4 cup of diced yellow onion, 2 cloves of minced garlic, breadcrumbs, egg, 2 tablespoons of grated cheese, red pepper, and 1 tablespoon each of thyme, oregano, and basil. Mix until incorporated. Form 2 oz meatballs and pack tightly. Place the meatballs on a baking sheet lined with parchment paper, bake in the oven for 8 to 12 minutes, or until golden brown. *Make it 100% plant-based with plant-based cheese.
3. MAKE THE SAUCE Sweat the remaining onions and minced garlic with olive oil until they are soft. Add the tomatoes and simmer for 30-40 minutes. Once the sauce has finished cooking, add the remaining fresh herbs and cook for 1 more minute, then season to taste.
4. BOIL PASTA AND ASSEMBLE Bring a large pot of water to a boil. Add a generous pinch of salt and cook the spaghetti according to the package’s instructions. Add the meatballs to the finished sauce and serve over spaghetti. Top with your choice of cheese.
5. SERVE, SHARE, AND ENJOY Makes approximately 12 meatballs, serves four.
20 18
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22 20
THE MIRACLE OF
LATKES
23
Cauliflower Latkes
E | CHE
Hanukkah will be here before you know it and we say bring on the feast!
DESCHI A TE LEN FE
with Sriracha Lime Cream Sauce
THE COOKING PLAC
There’s more than one way to skin a potato and we’ve created a new twist on a traditional favorite that uses — surprise — riced cauliflower! Cauliflower is a healthy alternative and has the same crispy crunchy texture as potatoes. But the kicker to this recipe? Adding a sriracha lime cream drizzle and some chopped scallions to the top. Trust us, these will become a requested part of your Hanukkah tradition for years to come.
INGREDIENTS LATKES
SRIRACHA LIME CREAM SAUCE
Vegetable oil to cover bottom of pan, 1/4” deep
1 cup sour cream
14 oz bag riced cauliflower
1 tbsp fresh lime juice
2 large eggs, lightly beaten
1/4 cup sriracha
2 tbsp all-purpose flour
1 tbsp honey
1/2 tsp. salt
Garnish with chopped green scallions
1/4 tsp. garlic powder 1/4 tsp. black pepper (to taste) 1 small scallion diced (green part only) 1 medium onion, diced (we recommend caramelizing onions for extra flavor before adding to mix)
METHOD 1. Steam cauliflower for approx 5 minutes to soften. 2. Put cauliflower in bowl and mash with a fork. 3. Add caramelized onion, salt, pepper, garlic powder, then flour and eggs: mix well. TIP: Add eggs and flour last so you can taste the mixture and adjust seasoning. 4. Generously coat bottom of cast iron skillet. Heat vegetable oil on medium heat. Oil is ready when it sizzles. 5. Using 1/4 cup measuring cup, scoop mixture and gently drop in oil. 6. Fry evenly on both sides until crisp and golden brown about 4 minutes. Drain on paper towel.
PLATING Stack latkes (2 per person) on a small plate. Drizzle with sriracha lime cream sauce and sprinkle with a few chopped scallions and voila, the best latkes you’ve EVER tasted!
24
A SWEET SPIN ON A
HOLIDAY CLASSIC
25
Strawberry Challah Bread Pudding Who doesn’t love sweet, custardly bread pudding? Ours is made with our freshly baked Fairway challah and the deliciousness of real vanilla bean paste. Mix in sweet macerated strawberries and you have a decadent end to your holiday celebration!
INGREDIENTS BREAD PUDDING
STRAWBERRY SAUCE
1 large loaf (14 oz) Fairway challah
1 lb fresh strawberries, trimmed
1/4 cup butter
and finely chopped. Leave 10 whole
(for greasing the baking dish)
for decorating the top) 1/2 cup or 4 oz granulated sugar
VANILLA CUSTARD
1/2 tsp. vanilla bean paste
1 cup or 8 oz granulated sugar
1/2 tbsp fresh lemon or lime juice
4 large eggs
TIP: For added flavor, add lemon or
1 1/3 cup whole milk
orange zest to the strawberry sauce
1 1/3 cup heavy or whipping cream 1 vanilla bean, split lengthwise
*Whipped cream or powdered sugar for serving
METHOD 1. Preheat oven to 350 degrees Farenheit. Slice challah into 1/2 inch slices and cut each slice in half again. Butter 12.5 x 8 x 2.5 inch oval baking dish or individual ramekins. Set aside. 2. Make strawberry sauce. In a saucepan, combine the strawberries, sugar, vanilla bean paste and lemon juice. Cook over medium heat, stirring occasionally, until mixture come to a simmer. Continue cooking for 10 minutes until sugar dissolves, the strawberries release some liquid and become tender. Remove from stove and cool. 3. Make vanilla custard. Whisk sugar and eggs in a medium heatproof bowl, set aside. Place milk and cream in heavy saucepan, scrape in seeds from the vanilla bean and add the bean too. Bring to simmer over medium heat, discard the vanilla bean pod and remove mixture from heat. Gradually pour into the egg mixture, whisking constantly. 4. Assemble the pudding. Arrange about 1/2 the bread slices in the dish, enough to cover the bottom while having space between the slices. Pour half the strawberry sauce over the slices. Top with the rest of the challah and strawberries. Slowly pour over the custard. As the bread soaks in some of the liquid, gently press down the top layer with the back of the spoon to absorb the remaining liquid. Arrange sliced, fresh strawberries over the top of the pudding. Place baking dish in a larger pan and add enough hot water to pan so that it comes halfway up the side of the dish. 5. Bake pudding for 50 minutes. Check to see if the bread pudding is set by inserting toothpick in the center. If slightly moist, remove from oven and let stand in water bath for another 30-40 minutes. Now the pudding should be completely set. The custard should not be runny and the strawberries nicely roasted. Remove dish from water bath. 6. Sprinkle with powdered sugar and serve. Spoon pudding into bowls or cut into slices. Serve with whipped cream if desired. Enjoy! 26
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UNCURED PANCETTA Characteristics: This incredible pancetta is ready to eat, or great for cooking. With juniper berries, bay leaf, ground fennel and black pepper, it has a delicate sweetness and delicious melt-inyour mouth texture.
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SO MANY WAYS TO GO FOODING! Our stores are just one way to shop Fairway Market's incredible variety. We also offer several convenient options for online ordering and delivery.
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LOCATIONS TO LEARN MORE ABOUT SPECIALS, SERVICES, CATERING AND THE LATEST NEWS AT YOUR LOCAL FAIRWAY MARKET, VISIT FAIRWAYMARKET.COM/STORES
CHELSEA 766 Sixth Ave. New York, NY 10001 646.676.4550
HARLEM 2328 12th Ave. New York, NY 10027 212.234.3883
STAMFORD 699 Canal St. Stamford, CT 06902 203.388.9815
KIPS BAY 550 2nd Ave. (E. 30th St.) New York, NY 10016 646.720.9420
RED HOOK 480-500 Van Brunt St. Brooklyn, NY 11231 718.694.6868
PARAMUS 30 East Ridgewood Ave. Paramus, NJ 07652 201.444.5455
UPPER EAST SIDE 240 East 86th St. New York, NY 10028 212.327.2008
GEORGETOWN 2149 Ralph Ave. Brooklyn, NY 11234 (718) 209-4560
PLAINVIEW 50 Manetto Hill Road Plainview, NY 11803 516.937.5402
UPPER WEST SIDE 2127 Broadway New York, NY 10023 212.595.1888
DOUGLASTON 242-02 61st Ave. Douglaston, NY 11362 718.423.2100
WESTBURY 1250 Corporate Drive Westbury, NY 11590 516.247.6850
PELHAM MANOR 847 Pelham Pkwy Pelham Manor, NY 10803 914.712.0011
WOODLAND PARK 1510 US 46 West Woodland Park, NJ 07424 973.339.5103
FA I R WAY M A R K E T.CO M
Prices are effective at Fairway Harlem, Red Hook, Georgetown, Douglaston, Pelham Manor, Stamford, Paramus, Plainview, Westbury, Woodland Park LLC holds copyright for content. Not responsible for typographical errors. Some illustrations are for design purposes only and do not necessarily represent items on sale. Sale items are limited to 4 offers per person unless otherwise noted.
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