Poseidonion Marketing Book by FAIRYLAND

Submission for Best Hotel Marketing Official airline partner

Submission for Best Hotel Marketing

Official airline partner

Submission for

Best Hotel Marketing

Submission for Best Hotel Marketing

Index

Section A

Target Market • 9 Section B

General Marketing • 33 Section C

Press / TV / Video Marketing • 49 Section D

Public Relations • 65 Section E

E-Marketing • 73 Section F

Overview • 81

Submission for Best Hotel Marketing

SECTION A | Target Market

Submission for Best Hotel Marketing

Describe the target markets for the hotel in order of importance. Indicate the percentage for each demographic group: Business / Tourist / other - please state. The Poseidonion Grand Hotel was first built in 1914 and was the brainchild of Greek benefactor Sotirios Anargyros who after making a fortune in the tobacco industry in the USA came back to his native Spetses with a vision to make the island the hub of cultural and political activities not only in Greece but world wide. With this in mind he briefed architect Panagiotis Zizilas to build the hotel in the style of the Belle Époque hotels of the South of France and Italy, such as the Carlton in Cannes and the Negresso in Nice. The hotel’s primary market remains the Greek one as a result of both its proximity to Athens as well as its tradition as α popular city break escape. Following a centenary tradition, to this day many Athenians regularly “open” the summer season with a week-long stay at the Poseidonion Grand Hotel in Spring.

Based on the hotel’s statistics in 2012, the segmentation for each demographic group is as follows: The Greek market holds a 58% of the total percentage of guests The UK market follows in the second position with a 10% The USA holds an approximate 5% France, Germany and the Scandinavian equally hold 4% The MICE industry generates a 35% of room revenue and has been targeted in recent years leading this number to progressively grow from around 12% in 2009 when the hotel re-opened after a major five year renovation. The Poseidonion Grand Hotel’s average guest is of high income and educational status and is aged between 35-45. Almost exclusively our guests come to the hotel for leisure apart from meeting delegates.

The ever helpful concierge desk.

An informal setting within the Poseidonion Bar used for a more relaxed meeting coffee break

The legendary Poseidonion verandah.

The Library of the Poseidonion Bar

Submission for Best Hotel Marketing

Do you have seasonal business? If yes, describe your season. Between 2004-2009 the Poseidonion Grand Hotel underwent an extensive renovation and restructuring in order to preserve the unique architectural elements of the building while simultaneously bringing the hotel up to date with the needs of discerning travelers in the luxury market. Since it re-opened in 2009 the hotel remained open between April and October, following the season of the island which is primarily a Spring/Summer/Autumn one. However, from the first moment our goal was to gradually increase through marketing, public relations and sales techniques both seasonal and non-seasonal business in order to keep the hotel open 12 months long. With this in mind, this year the hotel will indeed remain open until December, whereby on December 31st the New Year will mark the beginning of the Centenary Celebration Year for the hotel.

The spa pool - the perfect place to relax after a rejuvaning threatment. The Poseidonion Grand Hotel was the first hotel to offer spa treatments 99 years ago!

A side sea view room in the historic building. Guests are welcomed with a complimentary copy of the Poseidonion History Book as well as freshly made Spetses â&#x20AC;&#x153;amygdalotaâ&#x20AC;? (almond pastries) and the current issue of the Poseidonion Spotlight Magazine.

The magnificent panoramic view from the private terrace of the Royal Suite.

Submission for Best Hotel Marketing

What marketing steps do you take to increase client volume off-season? Inspired by the breakthrough vision of Sotirios Anargyros for the hotel and the island to become a social, cultural and political hub for Greece and the rest of the world we designed and implemented a marketing and communication program based on the following pillars both to increase client volume in the off season, but also to strengthen the Poseidonion Grand Hotelâ&#x20AC;&#x2122;s brand locally and globally:

1. Hosting of an athletic events program for the off season months

Beginning in 2011 the Spetses Classic Yacht Race and the Spetses Mini Marathon were created, followed in 2013 by the Spetses Triathlon (Spet-a-thlon). The aim of these events was to: i. Re-invent and re-brand the 1914 vision of benefactor Sotirios Anargyros into a current theme for constituting the Poseidonion Grand Hotel a center of social and cultural events ii. Increase the volume of first time visitors to the Hotel- both Greek and International iii. Increase the volume of visitors during the low and medium season months iv. Increase the awareness for the Poseidonion Grand Hotel globally v. Increase the awareness of Spetses as a destination vi. Generate international publicity For each event a separate/distinct brand identity and marketing tools were created (logo, site, social media etc) in effect generating a marketing spill-over effect as each brand grew autonomously but also in conjunction with the hotel. The Spetses Classic Yacht Race and the Spetses mini Marathon are now in their third year with an impressive number of statistics and publicity to support them and exceptional results in terms of increasing client volume in the off season months. Î¤he first numbers of the Spetses Triathlon are equally impressive. Simultaneously, the brand equity of the Poseidonion Grand Hotel has increased exponentially as a result of the goodwill created by these events in the island and also in terms of customer loyalty.

From above: Bike racks in the transition zone of the 1st Spetses Triathlon in April 2013. Participants swim across the Spetses Channel during the 2nd Spetses mini Marathon. Runners at the start of the 25k route during the 2nd Spetses mini Marathon.

Î&#x2018; classic yacht (designed by Philip Rhodes in 1936) sailing in front of the Poseidonion Grand Hotel during the 2012 Spetses Classic Yacht Race.

Submission for Best Hotel Marketing

CONTINUEd... SPETSES CLASSIC YACHT RACE IN NUMBERS www.classicyachtrace.com Facebook: www.facebook.com/spetsesclassicyachtrace Number of Participants 2011 - 20 yachts 2012 - 45 yachts 2013 - 65 yachts

Crew Numbers 2011 - 100 crew members 2012 - 250 crew members 2013 - 400 crew members

Number of Visitors AT THE POSEIDONION GRAND HOTEL* 2011 - 500 visitors 2012 - 1000 visitors 2013 - 2000 visitors *An approximate number which includes guests and visitors to the events linked to the SCYR

In terms of capacity the Poseidonion Grand Hotel was fully booked (as opposed to a capacity of approximately 30-40%in the previous years) during the SCYR with a minimum of three nights stay. In terms of publicity (the full publicity reports may be found in the relevant section of the SCYR site www.classicyachtrace.com) in 2011 there were 32 articles with a PR Value Anaysis of 60.000 euros, while in 2012, this number rose to 70 articles with a PR Value Analysis of 190.000 euros. The 2013 publicity report is even more impressive, with articles from around the globe (including the in flight magazine of Qatar Airways and the Sunday Times Travel) paying homage to the event.

The free publicity generated by the 2013 Spetses Classic Yacht Race is likely to rise to over 220.000 euros. In the June 2013 issue the Sunday Times Travel named the Poseidonion Grand Hotel as the place to stay in Spetses and the SCYR as one of the 20 reasons to visit Greece this summer.

King Constantine, former King of Greece and his wife, giving an interview to the French TV Channel TV5 in front of the Poseidonion Grand Hotel. Also in the picture Sophia Bekatorou and Lijla Xu, both Olympic Gold Medalists in sailing who participated in this yearsâ&#x20AC;&#x2122; SCYR.

The view from above.

Submission for Best Hotel Marketing

The majestic entrance of the Poseidonion Grand Hotel during this yearsâ&#x20AC;&#x2122; Spetses Classic Yacht Race.

The second day of the races- with the classic yachts sailing in front of the Poseidonion Grand Hotel.

Submission for Best Hotel Marketing

CONTINUEd... SPETSES MINI MARATHON IN NUMBERS www. spetsesmarathon.com Facebook: www.facebook.com/marathonspetses

Spetses Mini Marathon Participants 2011 - 565 2012 - 2.178 2013 - ongoing registation in process, to date (July 2013) over 1000 people have registered

Number of Visitors AT THE POSEIDONION GRAND HOTEL* 2011 - 1000 visitors 2012 - 5000 visitors *An approximate number which includes guests and visitors to the events linked to the Spetses mini Marathon.

In terms of capacity the Poseidonion Grand Hotel was fully booked (as opposed to a capacity of approximately 15-20% in the previous years) during the Spetses mini Marathon with a minimum of two nights stay. In terms of publicity (the full publicity reports may be found in the relevant section of the Spetses mini Marathon site www.spetsesmarathon.com)- in 2011 there were 56 articles with a PR Value Anaysis of 80.000 euros, while in 2012, this number rose to 89 articles with a PR Value Analysis of 200.000 euros. The full Publicity Reports are available at www.spetsesmarathon.com.

Over 5000 visitors and 2000 competitors came to the Poseidonion Grand Hotel during last years Spetses mini Marathon.

The free -for- all pasta night on the Poseidonion Square during the 2012 Spetses mini Marathon.

Submission for Best Hotel Marketing

SPETSATHLON This April we initiated a Spetses Triathlon which was also a success in its first year with over 200 participants (the largest triathlon race to date in Greece) and which we plan to build up over the years, perhaps even leading to an international triathlon meeting in Spetses.

All in all, as a result of all three events, apart from the significant increase in off -season businessthe following goals were also achieved: 1. The island of Spetses experienced an unprecedented flow of visitors for during low season, with the turnover for the businesses of the island reaching 500.000â&#x201A;Ź during the Spetses mini Marathon of 2012.

2. We created free media coverage for the Poseidonion Grand Hotel, both in Greece and abroad, linking the marketing initiative with the vision of Sotirios Anargyros and the USPâ&#x20AC;&#x2122;s of the Hotel in general. 3. We initiated the Volunteer movement on the island of Spetses- enhancing and strengthening the bond between the local community and the hotel.

Denize Dimaki who represented Greece during the Beijing and London Olympics came to stay at the Poseidonion Grand Hotel and competed during the 1st Spetses Triathlon.

Over 200 athletes participated making it the largest Triathlon event in Greece.

Swimmers in the 1500 meter triathlon endurance route.

Submission for Best Hotel Marketing

CONTINUEd... 2. Increase of MICE business As the rational behind the hotel for most of its history was that of a leisure hotel, we worked hard in terms of marketing to strengthen both the image of the hotel and the destination as a meeting and incentive venue, but also to create innovative and inventive materials which would generate interest among the MICE business.

We have launched an awareness campaign targeting multi-national and national large companies which regularly host meetings and incentives and have managed an increase of 30% between 2011 and 2012 of meetings held in the months of April and October. The awareness campaign was enhanced by a plethora of communication and marketing material diverse in nature ranging from corporate brochures and teaser gifts to the publishing of yearly calenders sent out to corporate clients, a limited edition of black and white coasters and also a series of one-to-one presentations and meetings with Key Opinion Leaders. All in all, this had led to many multinational companies, such as Pfiser, Diageo, Lâ&#x20AC;&#x2122; Oreal, CHIVAS, Glaxo Smith Kline, organizing corporate events as well as institutional bodies such as the Japanese Embassy in Greece, the Embassy of Kuwait and the British Embassy.

3. Creation and Communication of various packages which combine hospitality with additional hotel services, such as outdoor activities,yoga, cycling, scuba diving etc. Taking into account the unique Spetses microclimate which is created by its geographical locationthe island is close enough to the Pelopponese mainland in order to be cool during the summer and mild during the winter, we devised a number of tailor-made vacation experiences which are targeted to low season guests. A couple of examples: a) a sustainability workshop with the chance to be involved in the building of a cob cooking unit amidst our organic vegetable garden, b) a wellness week focusing on yoga and cycling during spring and autumn, c) a cultural package with excursions to nearby sites of interests including guided tours of Epidaurus theater - an Unesco monument and one of the few ancient theatres which still host performances, d) cooking classes, focusing on local ingredients and techniques and the re-invention of traditional island recipes.

Spetses island has over 25 marked bicycle routes which guests can enjoy. Moreover, we supply them with handheld GPSâ&#x20AC;&#x2122;s in order to explore every nook of the island without fear of getting lost.

The newly planted aloe vera cactuses are part of the organic vegetable and fruit garden which guests can visit during their stay or indulge in a private BBQ under the stars.

Our guests greatly enjoy tailor made cultural expeditions to nearby sites including the ancient theatre of Epidaurus, an UNESCO cultural heritage monument.

Guests enjoying al fresco cooking classes by renowned chefs.

Submission for Best Hotel Marketing

What marketing does the hotel take to maintain customer loyalty?

In average between 2012- 2013 the Poseidonion Grand hotel has managed to retain its core business (despite the financial turbulence which has struck Greece) and repeated clients have increased by an average of more than two stays per repeated guests. In order to achieve this result - and also to increase it gradually we pursue the following marketing steps:

1. Creation of the Poseidonion Wish List

In order to maintain an open dialogue with our clients and to reward repeaters we have created the Poseidonion Wish List, a bespoke collection of data for each client regarding their favorite activities, their room preferences, spa treatments etc as well as a tailor -made itinerary which is waiting for them prior to their check in. Thus, guests are made to feel welcome and at home, but simultaneously the check-in time is minimized and everything is ready prior to their arrival. Through electronic questionnaires, we have seen that the Poseidonion Wish List is greatly appreciated by our guests. The Poseidonion Wish List notwithstanding, we treat our guests to the following: • A free copy of the shortlisted stories from the “Share your Short Story” Competition • A free copy of the Poseidonion History book • Freshly Baked Amygdalota (together with the recipe from our cook book) Also for our repeater guests on the basis of the Poseidonion Wish List we also reserve specific rooms (not only room types) so that whenever possible guests get to stay in their favourite room.

A guest enjoying the magnificent view from the Tower room. On a clear day you can see the island of Hydra in the distance.

The Poseidonion Wish List ensures that spa preferences, bespoke itineraries and other guest wishes are organized prior to their arrival.

Submission for Best Hotel Marketing

CONTINUEd... 2. Publication of a Cook Book â&#x20AC;&#x153;Sweets & Treats from the Kitchen of the Poseidonion Grand Hotelâ&#x20AC;?, is sent as a gift to repeater clients. The cook-book was specifically devised as a marketing tool- generating a lot of free publicity and showcasing not only delicacies and traditional recipes which we have seen our guests love, but also architectural aspects of the hotel and the rooms. The cook book was submitted to the World Cookbook Awards (Gourmand Awards) and was awarded with a distinction. *The cook book has been submitted as part of the Extra Material for this award.

The award winning cookbook Sweets & Treats from the kitchen of the Poseidonion Grand Hotel.

Spreads from our award winning cookbook Sweets & Treats from the kitchen of the Poseidonion Grand Hotel.

Submission for Best Hotel Marketing

CONTINUEd... 3. Discounts & Special Offers, communicated to previous guests through subscription to our electronic newsletter, direct mail and via social media. 4. Priority in terms of booking during high season. 5. Special codes for access to targeted prices.

SECTION B | General Marketing

Submission for Best Hotel Marketing

General Marketing. Supply examples of below the line marketing for the hotel. Include brochures, direct mail, corporate gifts, samples of clothing etc Since 2009 in terms of general marketing once again we have tried to create innovative marketing material, in order to mirror the uniqueness of the hotel both in terms of hospitality but also as a brand. Thus apart from the traditional brochure which over the years we have tried to limit to a very basic informative document, we have created:

1. Yearly calendars

Our yearly calendars have marketing key messages regarding activities, events, suggestions and destination tips - as well as the actual information regarding months and key dates during the year, including important Poseidonion Grand Hotel dates.

Submission for Best Hotel Marketing

CONTINUEd...

During the Spetses mini Marathon all staff wore bespoke Poseidonion Running Team polo t-shirts

The generic Poseidonion Grand Hotel brochure designed for versatility, economy and basic information with a lot of photos. This brochure is readily available for anyone who asks or passes through and is also distributed by our sales force in tourism exhibitions or related events.

Submission for Best Hotel Marketing

CONTINUEd... 2. A series of distinct books - under the generic title “the Poseidonion Little Book of...” we have recently published the Poseidonion Little Book of Weddings and are currently completing “the Poseidonion Little Book of Spetses Secrets” *The Poseidonion Little Book of Weddings has been submitted as part of the Extra Material for this award.

Submission for Best Hotel Marketing

CONTINUEd...

Excerpts from the yet unpublished Little Books of Spetses Secrets

Submission for Best Hotel Marketing

CONTINUEd... 3. A limited edition of six coasters inspired by the history of the hotel used primarily as a corporate gift.

Submission for Best Hotel Marketing

CONTINUEd... 4. The Poseidonion Spotlight Magazine in both print and i-pad edition. In its first issue we were granted an exclusive interview with Conde Nast Traveller President Mr. Nicholas Coleridge and in the recent issue an interview with renowned authors Victoria Hinslop and sofka zinovieff.

In the first issue of the Poseidonion Spotlight we were granted an exclusive interview with Nicholas Coleridge, President of Conde Nast International.

In the second issue authors Victoria Hinslop and Sofka Zinovieff granted us an exclusive poignant interview regarding Hellenism in these challenging times for Greece.

Submission for Best Hotel Marketing

CONTINUEd... 5. We are in the process of creating our own label of organic products based on the produce of our organic vegetable garden- under the label â&#x20AC;&#x153;From the Pantry of the Poseidonion Grand Hotelâ&#x20AC;?. This will be ready to launch in the beginning of the new year.

The organic vegetable and fruit garden which has inspired the series of organic products from the pantry, due to be launched in 2014.

l miles from Athens, the and of Spetses with its rich e and maritime history away complete with horse es, cobbled streets and crystal waters.

on Grand Hotel is without es’ most well-known landmark, e waterfront promenade.

www.poseidonion.com

First built in 1914, it was commissioned by island benefactor Sotirios Anargyros who modelled the hotel on the Grand Hotel in Cannes, with references to the Italian Riviera. Walking through the hand-painted monogrammed doors, visitors experience a unique sense of history, coupled with all the comforts, adventures and exemplary service of a five star hotel.

s may visit the hotel’s organic vegetable garden and to the mouthwatering dishes of award winning chef Peskias at the “On the Verandah Restaurant”, based e created with a twist. Alternatively, during July and may enjoy the Asian “Freud Oriental” Restaurant.

dventurous travellers, we recommend hiring a Riva to visit nearby Hydra or to explore the island’s es. Or ask the concierge for a handheld GPS, and ycle ride across the island, in order to admire as and romantic sunsets.

with a special “throubi” scrub at the Asian Spa, s local fragrant, flowering herb from the hills of Spetses.

rand Hotel, Spetses, Greece 0 74553 • Fax.: +30 22980 74248

nion.com

21 - 24th June 2012 2nd Spetses Classic Yacht Raceorganized by the Yacht Club of Greece. Char ter a classic yacht or skipper your own and join this memorable event featu ring some of the most beautiful yachts in the Mediterranean racing alongside classic Aege an schooners www.classicyachtrace.com

14 - 16th October 2012 2nd Spetses Mini Marathon. Burn off the summer calor ies by joining the 2nd Spetses Mini Marathon. Join either the 26 km run - amidst the pine trees and the waterfront or the 5 km fun run across the town of Spetses www.spetsesmarathon.co m

SECTION c | Press / TV / Video Marketing

Submission for Best Hotel Marketing

Present a selection of advertisements; include any advertising campaigns.

www.poseidonion.com

Beginning in 2009 when the hotel re-opened we have pursued a strick no-paid advertisement campaign policy truly believing that the hotel generates news and publicity as a result of all the cultural, athletic and social events which we host, or our publications. Thus throughout the year - we pursue a generic promotion and marketing campaign for the various events - focusing on maintaining their distinct brands but also linking them to the Poseidonion Grand Hotel.

Specifically in terms of Press in 2012/2013 we held the following events which were extensively communicated to the media both in terms of press releases but also on the spot with invitations to specific events and media trips. All these actions generated an increased amount of publicity which is outlined in detail in section C2.

1. January 2012 - Celebration in Spetses of the growing success of our organic vegetable garden which in 2012 not only met the needs of the hotel but also supplied many restaurants on the island as well.

Just 54 nautical miles from Athens, the picturesque island of Spetses with its rich sense of culture and maritime history is a perfect getaway complete with horse drawn carriages, cobbled streets and crystal clear turquoise waters.

2. March 2012 - Publication & Launch of the “Sweets & Treats from the Kitchen of the Poseidonion Grand Hotel” cookbook.

The Poseidonion Grand Hotel is without a doubt Spetses’ most well-known landmark, dominating the waterfront promenade.

3. April 2012 - Press Trip to the Hotel of the top editors and journalists in Greece, including two publishers of the most well known media outlets in Greece.

Food enthusiasts may visit the hotel’s organic vegetable garden and treat themselves to the mouthwatering dishes of award winning chef Christophoros Peskias at the “On the Verandah Restaurant”, based on local produce created with a twist. Alternatively, during July and August, guests may enjoy the Asian “Freud Oriental” Restaurant. For the more adventurous travellers, we recommend hiring a Riva boat for the day to visit nearby Hydra or to explore the island’s secluded beaches. Or ask the concierge for a handheld GPS, and embark on a bicycle ride across the island, in order to admire breathtaking vistas and romantic sunsets. Pamper yourself with a special “throubi” scrub at the Asian Spa, created using this local fragrant, flowering herb from the hills of Spetses.

Poseidonion Grand Hotel, Spetses, Greece Tel.: +30 22980 74553 • Fax.: +30 22980 74248

www.poseidonion.com

The 2012 Advertisment of the Poseidonion Grand Hotel included free of charge in numerous Greek and International Magazines.

During the numerous press trips to the hotel, journalists were the first to sample the new cocktails of the Poseidonion Bar, the new breakfast menu inspired by traditional Greek products, by local producers and the new menu of the On the Verandah restaurant created by the Michelin star chef Christophoros Peskias.

Submission for Best Hotel Marketing

CONTINUED... 4. June 2012 - 2nd Spetses Classic Yacht Race, more than 20 journalists attended including members of the press from Classic Boat, National Geographic. 5. June 2012 / July 2012 / August 2012 - Hosting of a series of exhibitions (sculpture/painting/ photography) in the lobby of the hotel - which were free for all to attend and which enhanced the cultural life of the island during the summer months. The artists were not only present during the opening day but subsequently were available for questions and held lectures. 6. August 2012 - Organization in Collaboration with the Bouboulina Museum of the “Memories from the Era of the Poseidonion Grand Hotel” concert, held in the hotel’s verandah with over 500 people gathering to hear mezzo soprano Eleni Voudouraki and tenor Dimitris Paksoglou sing under the stars.

7. July 2012 / August 2012 - Live Music on the verandah of the Poseidonion Grand Hotel predominantly by the well established Greek band Johnny Vavouras and the Cadillacs. Once again apart from the Poseidonion Grand Hotel guests, a plethora of people gathered in the square below to listen and dance to the jazz and rock music. 8. September 2012 - Creation and Launch of the Spetses Short Story Competition* in collaboration with Eleytheroudakis bookstores. The competition was promoted extensively by Press Releases and had a vast amount of media coverage as well as a prominent position in the hotel’s social media. More than 50 short stories were selected from across the globe, their authors writing a short story of up to 300 words about the island of Spetses/and/or the Poseidonion Grand Hotel. The end result was a beautifully presented short story book which is distributed free of charge in the rooms of the hotel as a parting gift for guests to enjoy upon leaving the hotel. We are planning to repeat the event this year (we have already had a lot of requests to do so from participants) and to combine it with the Christmas and New Year festivities of the hotel.

*The book has been submitted as part of the Extra Material for this award.

Live music on the verandah of the Poseidonion Grand Hotel as part of the “Memories of Poseidonion” mid-summer concert. More than 500 spectators gathered in the square below to listen to Eleni Voudouraki and Dimitris Paksoglou.

53 ÌÏÉÑÁÓÏÕ ÔÇ ÄÉÊÇ ÓÏÕ ÉÓÔÏÑÉÁ ÓÔÉÓ ÓÐÅÔÓÅÓ & ÊÅÑÄÉÓÅ Ôï Poseidonion Grand Hotel åí’ üøåé ôçò Ýêäïóçò ôïõ ðñþôïõ çëåêôñïíéêïý ðåñéïäéêïý Poseidonion Spotlight, óïõ äßíåé ôçí åõêáéñßá íá µïéñáóôåßò ôç äéêÞ óïõ áëçèéíÞ Þ öáíôáóôéêÞ éóôïñßá ðïõ èá äéáäñáµáôßæåôáé óôï íçóß µå ðÜíù áðü 20.000 ðáñáëÞðôåò óå üëï ôïí êüóµï. Óôåßëôå ôçí éóôïñßá óáò óôï poseidonion@clab.gr µÝ÷ñé ôéò 20 Éáíïõáñßïõ 2013.

Ïé ôñåéò êáëýôåñåò éóôïñßåò ðïõ èá åðéëåãïýí áðü ôçí êñéôéêÞ åðéôñïðÞ èá ôåèïýí óå øçöïöïñßá óôç óåëßäá ôïõ Poseidonion Grand Hotel óôï Facebook. Ï 1ïò íéêçôÞò Þ íéêÞôñéá èá êåñäßóåé äéÞµåñç äéáµïíÞ óôï îåíïäï÷åßï Poseidonion Grand Hotel Ï 2ïò íéêçôÞò èá êåñäßóåé äùñïåðéôáãÞ 100 € áðü ôï âéâëéïðùëåßï ÅëåõèåñïõäÜêçò Ï 3ïò íéêçôÞò èá êåñäßóåé äùñïåðéôáãÞ 50 € áðü ôï âéâëéïðùëåßï ÅëåõèåñïõäÜêçò

www.poseidonion.com Photos by renowned photographers Constantine Manos (above) and Robert Cohran (below) which were showcased in the lobby of the Poseidonion Grand Hotel as part of this years cultural calendar.

The poster from the short story competition “It happened in Spetses”.

Submission for Best Hotel Marketing

CONTINUEd... 9. October 2012 - 2nd Spetses mini Marathon. More than 30 journalists attended including editors from Men’s Health UK, Esquire, the Daily Telegraph and Greek and French journalists. 10. November 2012 - Press Release and Media Dinner to celebrate the honor of having won three prestigious awards during the 2012 Award ceremony by the International Hotel Awards. This event was not only extensively celebrated in the Greek media but the official tourist board in its facebook and social media page - enhanced the communication by referring to it extensively through posts and re-tweets. 11. January 2013 - Media Launch of the “Little Book of Weddings, by the Poseidonion Grand Hotel” with a screening of the video “A wedding day at the Poseidonion Grand Hotel” and a launching of wedding spa packages by the Asian Spa Resorts specifically designed for brides, bachelorette parties etc.

12. February 2013 - Press Dinner to celebrate the winning of the Gourmand Cookbook Award for the “Sweets and Treats from the kitchen of the Poseidonion Grand Hotel” . 13. April 2013 - First Spetses Triathlon Event - organized in collaboration with the Hellenic Triathlon Federation. A total of 12 journalists attended as well as 3 International Triathlon Judges from the UK who had participated in the London 2012 Olympics. 14. June 2013 - 3rd Spetses Classic Yacht Race. More than 35 journalists attended including editors from Conde Nast Traveller, 15 Chinese newspapers and 4 Chinese TV channels, TV5, Classic Yacht TV. In its June 2013 edition the Sunday Times Travel named the Spetses Classic Yacht Race as one of the top 20 reasons to visit Greece this summer.

More than 60 journalists gathered for the launch of the “Poseidonion Little Book of Weddings” held at the Asian Spa Resort headquarters in Filothei, Athens. Christophoros Peskias created a tailor-made wedding menu, including signature cupcakes and the film “A wedding day at the Poseidonion Grand Hotel” (available on our youtube channel) was screened.

Digital Prints from the pages of the â&#x20AC;&#x153;Poseidonion Little Book of Weddingsâ&#x20AC;? hung on the walls of the Asian Spa Retreat.

Submission for Best Hotel Marketing

List the media used with the promotion. Include details of media coverage gained from launch parties and events held at the hotel. The Poseidonion Grand Hotel since it’s re-opening in 2009 has enjoyed extensive publicity (always following the no-paid advertisements rule) and has been featured in the pages of major Greek and International Newspapers, sites and sites. Moreover, it has been showcased in both radio and TV shows (mostly as a result of the events hosted and its extensive contribution to the awareness of Spetses as a holiday destination). In this section we have included a sample of press coverage between 2012 and 2013 in terms of:

• General publicity- generated as a result of press releases, press trips and cultural activities during the seasonal months • The Launch of the “Sweets and Treats from the kitchen of the Poseidonion Grand Hotel” cookbook • The Short Story Competition • Winning three International Hotel Awards • The Launch of the Little Book of Weddings In general our PR & Communication policy is to send out approximately 8-10 press releases a year (including the ones relating to the athletic events) with a strong focus on the Greek media as the market we operate in remains to a large extent Greek. Moreover, members of the press are included in our distribution list regarding the hard copy of the Poseidonion Spotlight, the quarterly newsletters and news flash. We conduct one - two press trips a year (depending on the news we wish to communicate) and we regularly host fam trips and journalist trips from abroad. In this section, we have selected a short list of various articles regarding specific actions, the full publicity reports are available in the News & Press section of the website, www.poseidonion.com

General Publicity Media

Readership/Visits

Description

Media

Readership/Visits

Description

“Vimagazino”

600,000 per month

Circulated with “Vima tis Kiriakis” newspaper

“Kathimerini”

560,000 per month

Ranking 3rd in sales

“Real News”

480,000 per month

Ranking 5th in sales

“Vogue”

35,000 per month

Greek Edition

“Nea Epohi”

60,000 per month

targeted weekly newspaper of the Argosaronic Gulf, distributed in Aigina, Poros, Hydra, Spetses, Porto Heli, Ermioni

“Deluxe”

20,000 per month

Prestigious lifestyle free press magazine - distributed to 350 deluxe spots in Athens and suburbs

www.missbloom.gr

650,000 visits per month

No1 women’s site - famous for its celebrity trendsetter bloggers

www.traveldailynews.gr

90,000 visits per month

Top Tourism site

“Close up”

35,000 per month

Monthly lifestyle magazine circulated with “Aggelioforos” the No1 newspaper in Thessaloniki

www.yatzer.com

350,000 visits per month & 1,500,000 pageviews per month

One of the 20 best sites, according to the Financial Times

Hello

140,000 readers per month

No1 weekly lifestyle mag

Newsbeast.gr

1,700,000 unique visitors 50,000,000 page views

No3 news site

News.gr

350,000 unique visitors 3,500,000 page views

No7 news site

Athinorama

200,000 per month

The Greek equivalent of “Time Out” magazine with an expertise in travel, lifestyle and dining. Exceptionally well respected

Travellers Icons

50,000 readership and distri- The only monthly Greek bution in over 10,000 cafes Travel Magazine

Saronic Magazine

over 100,000 per month

Targeted Lifestyle Newspaper of the Argosaronic Gulf, distributed free of charge in the Hydrofoil stopping at Aigina, Poros, Hydra, Spetses, Porto Heli, Ermioni

“To Vima tis Kyriakis”

600,000 per month

Ranking 2nd in sales - One of the most historic and news - trustworthy newspapers in Greece

www.tovima.gr

1,461,000 unique visitors 20.000.000 page views

No5 news site

“Ethnos tis Kyriakis”

500,000 per month

Ranking 4th in sales

“Gynaika”

140,000 per month

Historic women’s magazine in Greece - circulated with “Kathimerini tis Kiriakis” newspaper

“Madame Figaro”

40,000 per month

One of the top women’s magazine in Greece

“Elle”

45,000 per month

Greek Edition

“Proto Thema”

800,000 per month

1st in sales Sunday newspaper

“Glow”

20,000 per month

Monthly Lifestyle magazine distributed free of charge in North Greece and especially Thessaloniki - Fashion and lifestyle trend setter

Australian gourmet magazine 70,000 per month

Australia’s premier food and travel magazine

Reis Magazine

100,000 per month

One of Norway’s leading travel magazine. Reis features articles from all over the world and has been in the Norwegian Market for 14 years

The Greek Star

60,000 per month

The longest continually published weekly Greek-American newspaper in the United States

Submission for Best Hotel Marketing

General Publicity

Media

Readership/Visits

Description

Classic Boat

13,000 per month

The world’s best yachting magazine - targeted at international racing, historic ships, fleet reviews and events around the world

New York Resident Magazine 120,000 per month

Lifestyle magazine offers entertainment news and listings focusing on life in the New York City area but also worldwide

Elle

95,000 per month

Netherlands edition

www.telegraph.co.uk

103,000,000

Conde Nast Traveller

809,000 per month

UK edition

Hotel & Restaurant

40,000 per month

Industry-specific magazine distributed mainly in hotels, restaurants, bars, catering companies etc.

Kerdos

30,000 per month

Daily financial newspaper

Casaviva

250,000 per month

No1 lifestyle deco mag - circulated with No1 newspaper “Proto Thema”

Passepartout magazine

25,000 per month

Weekly lifestyle mag circulated with financial newspaper “O kosmos tou Ependyti”

Estia

10,000 per month

One of the oldest newspapers in Greece

www.in.gr

3,470,000 unique visitors 60,000,000 page views

No1 news site

www.brandfather.gr

90,000 unique visitors per month

Lifestyle site promoting brands

www.tourismtoday.gr

100,000 visits per month

Top tourism site- its owner is Haris Ntigrintakis - top Greek tourism journalist

www.protothema.gr

1,500,000 unique visitors 45,000,000 page views

No4 news site

www.tanea.gr

2,970,000 unique visitors 55,000,000 page views

No2 news site The Poseidonion Grand Hotel has been featured in many fashion shoots, including the one above, featured on the cover of “Gynaika” the number one selling Greek women’s magazine.

The Launch of the “Sweets and Treats from the kitchen of the Poseidonion Grand Hotel” cookbook Media

Readership/Visits

Description

Media

Readership/Visits

Description

“Madame Figaro”

40,000 per month

One of the top women’s magazine in Greece

“VimaGazino” magazine

600,000 per month

Travellers Icons

50,000 readership and distri- The only monthly Greek bution in over 10,000 cafes Travel Magazine

Weekly lifestyle magazine, circulated with “Vima tis Kiriakis” newspaper

Votre Beaute

110,000 per month

Greek edition, circulated with “Proto Thema” newspaper

Idees kai Lyseis gia to spiti

105,000 per month

Deco magazine, circulated with “Real News” newspaper

Passepartout magazine

25,000 per month

Weekly lifestyle mag circulated with financial newspaper “O kosmos tou Ependyti”

“Glow”

20,000 per month

Monthly Lifestyle magazine distributed free of charge in North Greece and especially Thessaloniki- Fashion and lifestyle trend setter

Estia

10,000 per month

One of the oldest newspapers in Greece

Maison & Decoration

120,000 per month

Deco magazine, circulated with “Kathimerini” newspaper

www.athinorama.gr

2,470,000 unique visitors 49,000,000 page views

Online edition of the Greek equivalent of “Time Out” magazine with an expertise in travel, lifestyle and dining. Exceptionally well respected

“Elle”

45,000 per month

Greek Edition

“VimaGourmet” magazine

150,000 per month

Cooking magazine, circulated with “Vima tis Kiriakis” newspaper

www.tovima.gr

1,461,000 unique visitors 20.000.000 page views

No5 news site

www.protothema.gr

1,500,000 unique visitors 45,000,000 page views

No4 news site

Athens Voice

1,200,000 per month

No1 free press

Vogue

30,000 per month

Greek Edition

Submission for Best Hotel Marketing

The Short Story Competition Media

Readership/Visits

Description

Athens Voice

1,200,000 per month

No1 free press

“Gynaika”

140,000 per month

Historic women’s magazine in Greece - circulated with “Kathimerini tis Kiriakis” newspaper

Saronic Magazine

over 100,000 per month

Targeted Lifestyle Newspaper of the Argosaronic Gulf, distributed free of charge in the Hydrofoil stopping at Aigina, Poros, Hydra, Spetses, Porto Heli, Ermioni

www.eirinika.gr

70,000 visitors per month 250,000 page views

Blog from the famous TV newspresenter - journalist Eirini Nikolopoulou

“Glow”

20,000 per month

Monthly Lifestyle magazine distributed free of charge in North Greece and especially Thessaloniki - Fashion and lifestyle trend setter

News.gr

350,000 unique visitors 3,500,000 page views

No7 news site

www.in.gr

3,470,000 unique visitors 60,000,000 page views

No1 news site

www.protothema.gr

1,500,000 unique visitors 45,000,000 page views

No4 news site

www.athinorama.gr

2,470,000 unique visitors 49,000,000 page views

Online edition of the Greek equivalent of “Time Out” magazine with an expertise in travel, lifestyle and dining. Exceptionally well respected

“Real News”

480,000 per month

Ranking 5th in sales

Fashion shoot from the Greek edition of Esquire magazine.

The Launch of the Little Book of Weddings Media

Readership/Visits

Description

“Deluxe”

20,000 per month

Prestigious lifestyle free press magazine - distributed to 350 deluxe spots in Athens and suburbs

www.missbloom.gr

650,000 visits per month

No1 women’s site - famous for its celebrity trendsetter bloggers

News.gr

350,000 unique visitors 3,500,000 page views

No7 news site

“Madame Figaro”

40,000 per month

One of the top women’s magazine in Greece

www.deconow.gr

60,000 unique visitors 450,000 page views

Top deco site

Saronic Magazine

over 100,000 per month

Targeted Lifestyle Newspaper of the Argosaronic Gulf, distributed free of charge in the Hydrofoil stopping at Aigina, Poros, Hydra, Spetses, Porto Heli, Ermioni

“Ethnos tis Kyriakis”

500,000 per month

Ranking 4th in sales

“Gynaika”

140,000 per month

Historic women’s magazine in Greece - circulated with “Kathimerini tis Kiriakis” newspaper

“Elle”

45,000 per month

Greek Edition

Votre Beaute

110,000 per month

Greek edition, circulated with “Proto Thema” newspaper

Submission for Best Hotel Marketing

Winning three International Hotel Awards Media

Readership/Visits

Description

www.traveldailynews.gr

90,000 visits per month

Top Tourism site

www.tovima.gr

1,461,000 unique visitors 20.000.000 page views

No5 news site

www.tourismtoday.gr

110,000 per month

Top Tourism site

Athens Voice

1,200,000 per month

No1 free press

â&#x20AC;&#x153;Nea Epohiâ&#x20AC;?

60,000 per month

targeted weekly newspaper of the Argosaronic Gulf, distributed in Aigina, Poros, Hydra, Spetses, Porto Heli, Ermioni

TheGreekStar

60,000 per month

The longest continually published weekly Greek-American newspaper in the United States

Kerdos

30,000 per month

Daily financial newspaper

Hotel & Restaurant

40,000 per month

Industry-specific magazine distributed mainly in hotels, restaurants, bars, catering companies etc.

Newsbeast.gr

1,700,000 unique visitors 50,000,000 page views

No3 news site

Saronic Magazine

Over 100,000 per month

Targeted Lifestyle Newspaper of the Argosaronic Gulf, distributed free of charge in the Hydrofoil stopping at Aigina, Poros, Hydra, Spetses, Porto Heli, Ermioni

The CEO of the Poseidonion Grand Hotel, Mr. Antonis Vordonis, and the CEO of Communication Lab (the company in charge of the brand management, marketng and communication of the hotel), Dr. Marina-Lida Coutarelli, in London at the International Hotel Awards Ceremony.

SECTION D | Public Relations

Submission for Best Hotel Marketing

PUBLic relations. present a selection of up to 5 published articles in magazines, newspapers or online

greece

107 ‫ اقرأ هذه المقالة باللغة العربية في الصفحة‬A

luxe

“ORYX’ (Qatar Airways inflight Magazine) 16 million passengers per month luxe hotel

Poseidonion Grand Hotel, Spetses Genuine belle époque elegance on the historic Greek island of Spetses. Words by Isabella Zampetaki The Poseidonion Grand Hotel was the holiday destination of choice for Greek royalty and aristocracy back in 1914 when it originally opened its doors. Today, it still remains a favourite of high society and sophisticated socialites who visit the island of Spetses, 54 nautical miles away from Athens. The hotel’s belle époque ambience was brought back to life through a meticulous renovation which took five years to complete. Specialist craftsmen were employed from across Greece, including a crew from the monasteries of Mount Athos. With its neoclassical features restored, from its marble pillars to the hand-

painted tiles, the Poseidonion now enjoys a breeze of minimalist elegance. For a special stay, opt for the tower room, featuring a panoramic view of the Argo-Saronic Gulf and the neighbouring historic island of Hydra. You can also choose to sleep under the hotel’s distinctive dome in La Cupola suite and enjoy the view of Spetses town’s red-tile rooftops from your private terrace. The Poseidonion’s majestic marble staircase takes you back to a time when ladies descended slowly in anticipation of the evening dance, whilst children rushed down, anxious for a donkey

ride. Back in the present, you can start your night at On The Verandah restaurant, where Michelin-starred chef Christoforos Peskias adds a modern flare to traditional local cuisine, using fresh produce from the hotel’s organic garden. To explore Spetses island’s maritime history, ride a horse-drawn carriage along the captains’ mansions row on the seafront promenade. Visit the Bouboulina Museum, home of one of the female admirals of the Greek War of Independence back in 1821, and watch craftsmen build their colourful caïque boats at the island’s historic shipyards.

ARGO-SARONIC GULF The Argo-Saronic is a region rich in Greek history and culture, only a few hours away from Athens. Top places to visit include the Ancient Theatre of Epidaurus, built around 300 BCE, and the bohemian island of Hydra, where neoclassical stone mansions dot the hillsides and the horseshoe-shaped harbour. Not to be missed is the Spetses Classic Yacht Race 2013, where over 60 historic vessels battle the waves from June 13 to 16.

ContACt POSEIDONION GRAND HOTEL Dapia, Spetses TEL: + 30 22980 74553 poseidonion.com

Athens, Greece ✈ Distance: 2,973 km ✈ Flight time: 5 hours, 5 minutes ✈ Frequency: 2 flights a day Oryx July 13

WWW.FORBES.COM 45 million unique visitors

Submission for Best Hotel Marketing

“BIG FISH” magazine (issued with “Proto Thema” newspaper) 200.000 readers/week

Submission for Best Hotel Marketing

“CONDE NAST TRAVELLER UK” 335.000 readers/ month

DAILY TELEGRAPH 103,000,000 readers /month

SECTION E | E-Marketing

Submission for Best Hotel Marketing

E-Marketing Provide your web address for scrutiny and highlight in writing any features you want to draw the judges attention to. If you have used e-marketing to attract additional business, please supply details. At the Poseidonion Grand Hotel, we firmly believe that there is a global shift in how people access and review information. They no longer rely only on the traditional media outets as new tools enable them to network, post comments, actively gather news and information and share this with others. As such we have tried to be at the forefront of Greek hotels in terms of our social media initiatives.

With have a 5+1 point strategy in terms of e-marketing: 1. Mapping of the Poseidonion Grand Hotelâ&#x20AC;&#x2122;s Social Graph 2. Listen to conservations- who is talking about us and what are they saying and respond 3. Analyze the content of the market/competitors 4. Identify Key Opinion Leaders & Ambassadors for each medium 5. Develop a Content Strategy for each social media and internet tool to lead to Engagement Last but not least: 6. Update & Create & Publish Content! Specifically also in terms of e-marketing we have consciously taken a decision to lead all social mediums (from the events as well) back to the site for direct bookings. This strategy has proven highly successful as the number of redirection of visitors is very high, as is illustrated below. In terms of e- marketing we have taken the following steps: 1. User Friendly Website, www.poseidonion.com 2. Engaged and Active Social Media 3. Quarterly Newsletter 4. Poseidonion Spotlight Magazing App

Submission for Best Hotel Marketing

Easy & Accessible website- fully confirmed with SEO needs. www.poseidonion.com

The philosophy behind the design and creation of the website- which was re-designed in April 2012 was: • Minimize the clicks needed to get the information • Supply all information on the screen and minimize the need to scroll • Linked with the booking engine on every page • Linked with the social media • Photography Rich The statistics (based on Google analytics) for www.poseidonion.com are as follows: • 8000 unique visitors per month • 70% recurring visitors • Worldwide spread of visitors: 50% Greece, 20% UK, 10% USA, 10% France, Switzerland, Germany, 10% other. • Engagement of Mobile Platform Users up to 25% • Referral Rate from www.facebook.com/ poseidonion 75.76% (new visits), from www.spetsesmarathon.com 78.23% and from www.spetsesclassicyachtrace.com 74.08%.

Engaged & Active Social Media As stated above, we are fervent believers in social media and have worked extensively towards enhancing our social media. Specifically: a) Facebook (www.facebook/poseidonion.com) Over 22.000 fans (at the time of writing). Compared to other five star hotels Amanzoe has just over 1200 fans, the Grand Bretagne has a little over 15000 fans and Elounda Resorts in Crete has approximately 1300 likes. We have run several successful facebook competitions which have generated interest and fans as well creating a content rich facebook page not only for the hotel but primarily for the destination and the island as well. Facebook Statistics: 22.300 Likes (at the time of writing) For the period between 1.1.2012 until the time of writing July 2013: Lifetime Post Total Reach: 1,303,698 Lifetime Post Organic: 1,596,795 Comment-Like-Share: 26,925 b) Twitter @poseidonion The largest following for a hotel in Greece, achieved in a tremendously short period of time as the twitter for the hotel was initiated in October 2012- less than a year ago. Followed by the majority of Greek journalists and publications and also by: • Visit Greece (the official twitter page of the Greek Board of Tourism) • Lonely Planet • Embassy of Greece in London • Classic Boat • Mr&Mrs Smith • Pure Life Experiences

• The Luxury Network • The Gabby Awards • National Geographic Traveller • Social Media London • Lux Worldwide • Tourist Eye • Destination Travel Mag • Simon Leadsford (Publishing director Conde Nast Traveler) • Luxury Society independent Traveler Again our policy is to generate content, we operate the twitter separately from the facebook (they are not linked) as we respect the different dynamics and diversity of each medium. For each event we create a separate # which then forms the basis of the conversation relating to this event. Twitter Statistics: 6.021 Followers (at the time of writing) 1.305 Following 492 Tweets c) Instagram - Poseidonion Recently opened instagram account (June 2013) has a little over 1500 followers, again making it the first instagram account in terms of hotels in Greece. Once again engagement is high and it is content rich focusing on the events and the destination, simultaneously with the hotel. Instagram Statistics: 3.027 Followers (at the time of writing) 93 Following

Submission for Best Hotel Marketing

Quarterly Newsletters Generated primarily through our sales force, these are designed to communicate special offers, deals and general news to our clients, but also to Travel Agents, Tourist Offices and Operators across the Globe. Should we feel we need to quickly communicate a special deal we have devised a News Flash Newsletter which simply offers the details of what we want to communicate. In terms of readership, the newsletter goes out to over 20.000 with a read rate of over 70%.

Poseidonion Spotlight Magazine App Our marketing strategy was further enhanced, reaching new target groups, by the creation of a free iPad magazine application. The print edition of our magazine, Poseidonion Spotlight was transformed into an interactive publication, native to the iPad, including many slideshows, videos and interactive quizzes promoting the Poseidonion Grand Hotel and the destination in general, and was offered as a free app. The first issue of Poseidonion Spotlight iPad magazine, was downloaded by thousands of users, skyrocketing our app to the 4th place of the â&#x20AC;&#x153;free appsâ&#x20AC;? AppStore in a matter of days since its launch. Many iPad users contacted the Hotel congratulating the management for the initiative. The second issue of the free Poseidonion Spotlight iPad magazine, is currently pending approval from the Apple-AppStore, offering a wide array of interactive articles, tips, global news and interviews, promoting the Hotel and the island of Spetses and Greece as destination.

SECTION F | Overview

Submission for Best Hotel Marketing

In your opinion why do you think this hotel should win an award in this category? The Poseidonion Grand Hotel is more than a building or a hotel. For us, it represents the illustrious dream of a young man in 1914 who started out with nothing and used his wealth to fund his vision for the greatness of his homeland, his vision of Spetses. Thus, the restoration of the building is not only about a hotel, but follows in the footsteps of this vision. As such, we have created a novel and innovative marketing concept â&#x20AC;&#x201C; stand alone, as the hotel is not part of any chains- and through our retelling/rebranding and revisiting of a century old story we feel we have managed to shine new light and purpose to this goal.

A guest enjoying a signature Poseidonion cocktail and the breathtaking view from the verandah of the hotel.

The interior of the Royal Suite, which offers 250 square meters of pure luxury, featuring a private lift access, three bedrooms each with an en suite bathroom, a large living and dining area as well as a private terrace with panoramic views of the island and the Argosaronic Gulf. It is furnished with antiques and works of art.

Submission for Best Hotel Marketing

When was the hotel first opened The hotel was first built and opened in the summer of 1914 and was the brainchild of Sotirios Anargyros, a visionary benefactor who was responsible for much of Spetsesâ&#x20AC;&#x2122; development. It quickly became an island landmark and a favourite holiday destination for Greeks and foreigners. In 1980, the Poseidonion Grand Hotel was acknowledged by the Greek Ministry of Culture, as a National Monument and thus protected by the relevant building and preservation laws.

Above: The original architectural rendering by Panagiotis Zisilas. Below: The Hotel verandah in 1914.

The facade in 1914.

Submission for Best Hotel Marketing

When was the hotel last upgraded, remodelled or refurbished Between 2004 and 2009 the hotel underwent a meticulous five- year restoration which aimed at preserving its unique architectural features, while simultaneously bringing it up to date with the requirements of a luxury five-star hotel. An extensive team of architects, engineers but also local artisans from across Greece, who worked vigilantly respecting the history and heritage of the building. The architectural considerations were two-fold: 1. To preserve the historic building, enhance and restore the architectural fixings, including beams, hand painted tiles and the magnificent free-standing marble staircase while at the same time to introduce contemporary services to satisfy the needs of today’s luxury travellers.

2. To increase the occupancy of the hotel as the rooms in the historic building were very small (12-14 square meters) given the standards of today’s luxury hotels. Thus, a new wing was built which now houses 17 rooms in the style of the captain’s mansions of the island and complimentary in architecture to the historic building. These rooms have either a private garden or a small balcony and many overlook the sea. In this new building a pool suite with a private pool was also included. Apart from the two buildings - historic and new - a separate spa area, complete with a small pool was also constructed as well as a magnificent lap pool under the ancient palm trees. In total, the Poseidonion Grand Hotel, now has 44 rooms and 8 suites. The philosophy of the design of the hotel was to project a feeling of understated luxury, calmness and relaxation. Thus, the pallet colours were chosen from the Mediterranean sea, from the pine trees of the island and from the Greek sky - all toned down to fit in with the feeling of a beautiful seaside mansion. More open spaces were created in the suites, the high ceilings and windows of the original historic building were preserved. In the new building rooms were made more spacious with a private seating area. The pallet colours of the historic building are grey-blue as most of them look onto the sea, while in the new building the colours are subdued green and beige - as most of them either have a private garden, or balconies looking out into the hotel’s Mediterranean garden. The hand painted tiles, a unique feature of the hotel, were painstakingly restored and recreated (in many areas of the hotel from scratch) and the marble facade restored to its former glory.

Photos from the restoration of the hotel which lasted 5 years between 2004 and 2009.

Submission for Best Hotel Marketing

State how long the hotel has been owned or managed by the current operators The hotel has been managed by the company “Spetses Initiative SA” since 2004, when it began the extensive five year restoration and rebuilding of the Poseidonion Grand Hotel. As the company name suggests, it was founded not only with a vision to restore the Poseidonion Grand Hotel to its former glory, but also to continue and enhance the breakthrough vision of Sotirios Anargyros.

Manolis Vordonis, Chairman and founder of the “Spetses Initiative”, speaking at the inaugural event of the hotel in 2009 stated:

“Along with the excitement and impulsiveness of the moment that inspired the commitment, the courage was also born for the engagement in a project that would surely be tough, complicated, arduous and financially heavy. A mission though that seemed worthwhile to complete. That is how the Spetses Initiative was born. Its purpose is to contribute to the work of the Anargyreios and Korgialeneios Foundation with essential investments to revive the Poseidonion Grand Hotel; and ultimately with specialized knowledge, imagination and creative management, to restore it to its former glory.”

Manolis Vordonis, Chairman and founder of the “Spetses Initiative” who is the vision and guiding force behind rebirth of the hotel and Antonis Vordonis, his son, CEO of the hotel who is continuing the family tradition.

Key Members of the Staff of the Poseidonion Grand Hotel outside the hotel in April 2013