TRNK Brand Extension

SPRING/SUMMER 2017 HOME ACCENTS COLLECTION

DESIGN TEAM SUZANNE BRADY JIEMIN GAN FAITH NEWTON FASM 310-02 WINTER 2017

CONTENTS HISTORY SCOPE AND SIZE COMPETITION TARGET CONSUMERS COLOR PALETTE FABRIC & MATERIALS THE COLLECTION TECH PACKAGES COSTING UNIT ASSORTMENT PLAN BRANDING & PACKAGING ADVERTISING

HISTORY OF TRNK

Friends and former co-workers, Tariq Dixon and Nick Nemechek, founded TRNK in 2013. Dixon and Nemechek considered their homes an extension of themselves. They believe that the home is a place for relaxation and a place that reflects one’s hobbies and travels. TRNK consists of an elegant and simple curation of home products and furniture from around the globe with a distinct and carefully-considered point of view.

SCOPE AND SIZE HOME FURNISHINGS INDUSTRY

The home furnishings industry allows consumers to customize thier homes and gives them a seemingly endless array of options. Typically, this industry’s successes and struggles are reflected by the housing market. However, as of recently, the US housing market is on the rise and so is the demand for home furnishings.

The United States home furnishings industry is the largest in the world. Its 2017 retail value is $144,367,600 and is estimated to grow to $151,367,000 by the year 2020.

COMPETITION

Dwell’s store allows consumers to shop looks featured in their home and decor magazine. The website is a unique curation of products that fit within the Dwell aesthetic, and it allows consumers to easily click through to purchase products from other retailers.

“Canvas Home is a collection of modern, sustainable home goods, inspired by the beauty of hand crafted objects. Our motto ‘simple, sustainable, style’ perfectly summarizes our design philosophy and world goals.” Canvas Home’s product assortment aesthetic combines clean design with a rustic, country vibe.

The Future Perfect works with both new and established designers who focus on pushing the boundaries of traditional furniture and home accent design. The Future Perfect features unique and special edition items from a diverse group of designers. They believe that art, home accents, and furniture should be one in the same.

Meaning “the house” in Swedish, Danish, and Norwegian, Huset offers consumers furniture, home decor, and fashion with a modern Scandinavian design in mind.

Huset believes that great art and design can be truly life-enhancing, and it strives to make excellent Scandinavian designs accessible to consumers.

TARGET CONSUMER 1

ANWAR, 30 YEARS OLD

ATLANTA (BUCKHEAD), GA LAWYER FAVORITE ARTIST: NICK CAVE After graduating from Morehouse with a degree in Business Law, Anwar decided to stay in Atlanta instead of returning to Nigeria.

Staying true to his West African roots, Anwar incorporates bold colors into his lifestyle; however, minimalism has shaped his view.

Constant activity and movement cause his living space to be clean and simple for maximum efficiency.

TARGET CONSUMER 2

ELI, 34 YEARS OLD

SOHO, NEW YORK FREELANCE ARTIST FAVORITE ARTIST: GERARD PARIS CLAVEL A New York native, Eli attended a community college right outside of his neighborhood. He is regularly featured in Street Style magazines due to his distinct minimal style. White and black are his core colors and reflect his freelance work as an artist. Simple strokes of monochromatic coloring fill his studio apartment.

TARGET CONSUMER 3

INES, 40 YEARS OLD

CHICAGO, ILLINOIS MUSEUM CURATOR FAVORITE ARTIST: TATYANA MARKOVTSEVA Rather new to the life of museums and sculptures, Ines is leaving a job as a college professor. She has been working since she entered college, and now just wants to enjoy the slow life.

Ines values the technicalities of a Flavian age bust, but also appreciates the raw aesthetic of Carlijn Jacobs photography style.

Coming from a field where she curated minds, she now enjoys curating art pieces for her home and her place of work.

THE MOOD

COLOR PALETTE

458 CS SAFFRON YELLOW

3415 CS LEAFY GREEN

5315 CS ANTIQUE WHITE

1385 CS DEEP AMBER

2758 CS MIDNIGHT BLUE

5535 CS DARK FOREST

5435 CS MINERAL GREY

5527 CS SAND

FABRIC AND MATERIALS

ALLEPEY (100% SILK)

COLORED CONCRETE

LOOM KNOTTED ART SILK PILE AND VISCOSE

GLASS

100% WOOL

WIRE

100% COTTON CANVAS

WOOD (OAK)

PRINTED PILLOW, $120 12”x12”

FELTED PILLOW, $150 12”x10”, KEY ITEM

PRINTED PILLOW, $120 12”x12”

GLASS & CONCRETE PLANTER, $60 4”x7”

WOVEN RUG, $2950 5’x7’

GLASS & CONCRETE PLANTER, $90 8”x6”

THE COLLECTION SPRING/SUMMER 2017 CAPSULE COLLECTION

WOVEN BLANKET, $500 79”x51”

WIRE AND OAK SCULPTURE, $200 8”x12”

WOVEN BLANKET, $500 79”x51”

WIRE AND OAK SCULPTURE, $200 8”x12”

TECH PACKAGES

FELTED PILLOW FRONT 12 inches wide by 10 inches long felting detail on front 9 inch zipper on right side seam shell: 100% silk filling: polyester fill

FELTED PILLOW BACK shell: 100% silk filling: polyester fill

WOVEN RUG FRONT 5 feet wide by 7 feet long woven cotton novelty fabric printed design on front

WOVEN RUG BACK 5 feet wide by 7 feet long woven cotton novelty fabric no design on back

PRINTED PILLOW 2 FRONT 12 inches wide by 12 inches long printed design on front shell: 100% cotton canvas filling: polyester fill top stitching on all sides

PRINTED PILLOW 2 BACK 12 inches wide by 12 inches long shell: 100% cotton canvas filling: polyester fill top stitching on all sides

PRINTED PILLOW 1 FRONT 12 inches wide by 12 inches long printed design on front shell: 100% cotton canvas filling: polyester fill top stitching on all sides

PRINTED PILLOW 1 BACK 12 inches wide by 12 inches long shell: 100% cotton canvas filling: polyester fill top stitching on all sides

WOVEN BLANKET 1 FRONT 51 inches wide by 79 inches long cotton woven novelty design woven into fabric

WOVEN BLANKET 1 BACK 51 inches wide by 79 inches long cotton woven novelty design woven into fabric

WOVEN BLANKET 2 FRONT 51 inches wide by 79 inches long cotton woven novelty design woven into fabric

WOVEN BLANKET 2 FRONT 51 inches wide by 79 inches long cotton woven novelty design woven into fabric

SCULPTURE 1 FRONT 8 inches wide by 12 inches tall 2 inch tall by 8 inch wide oak base shaped 12-gauge wire

SCULPTURE 1 BACK 8 inches wide by 12 inches tall 2 inch tall by 8 inch wide oak base shaped 12-gauge wire

SCULPTURE 2 FRONT 8 inches wide by 12 inches tall 2 inch tall by 8 inch wide oak base shaped 12-gauge wire

SCULPTURE 2 BACK 8 inches wide by 12 inches tall 2 inch tall by 8 inch wide oak base shaped 12-gauge wire

PLANTER 1 FRONT 4 inches tall by 7 inches wide concrete base with glass upper portion

PLANTER 1 BACK 4 inches tall by 7 inches wide concrete base with glass upper portion

PLANTER 2 FRONT 8 inches tall by 6 inches wide concrete base with glass upper portion

PLANTER 2 BACK 8 inches tall by 6 inches wide concrete base with glass upper portion

COSTING COST SHEET STYLE # 001 DESCRIPTION: PRINTED PILLOW 1 FABRIC TYPE: WOVEN

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

YARDAGE

@$

COST

1/3 yard

$13.99 per yard

$4.66

cotton canvas

CMT/ LABOR

$21.02

FIRST COST

$25.68

RATE

COST

5%

$1.28

5.3%

$1.36

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$29.52

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$24.48

WHOLESALE COST

$54.00

RETAILER MARKUP %

55%

MARKUP $

$66.00

RETAIL PRICE

$120.00

COST SHEET STYLE # 002 DESCRIPTION: PRINTED PILLOW 2 FABRIC TYPE: WOVEN

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

YARDAGE

@$

COST

1/3 yard

$13.99 per yard

$4.66

cotton canvas

CMT/ LABOR

$21.02

FIRST COST

$25.68

RATE

COST

5%

$1.28

5.3%

$1.36

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$29.52

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$24.48

WHOLESALE COST

$54.00

RETAILER MARKUP %

55%

MARKUP $

$66.00

RETAIL PRICE

$120.00

COST SHEET STYLE # 003 DESCRIPTION: FELTED PILLOW FABRIC TYPE: WOVEN

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

YARDAGE

@$

COST

siilk gauze

1/3 yard

$2.65 per yard

$0.88

CMT/ LABOR

$31.49

FIRST COST

$32.37

RATE

COST

5%

$1.62

5.3%

$1.72

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$36.91

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$30.59

WHOLESALE COST

$67.50

RETAILER MARKUP %

55%

MARKUP $

$82.50

RETAIL PRICE

$150.00

COST SHEET STYLE # 004 DESCRIPTION: WOVEN RUG FABRIC TYPE: WOVEN

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

YARDAGE

@$

COST

5 yards

$29.95 per yard

$149.75

novelty fused yarn

CMT/ LABOR

$506.15

FIRST COST

$655.90

RATE

COST

5%

$32.80

6.5%

$42.63

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$730.13

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$597.37

WHOLESALE COST

$1327.50

RETAILER MARKUP %

55%

MARKUP $

$1622.50

RETAIL PRICE

$2950.00

COST SHEET STYLE # 005 DESCRIPTION: WOVEN BLANKET 1 FABRIC TYPE: WOVEN

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

YARDAGE

@$

COST

4.5 yards

$15.95 per yard

$71.78

cotton woven novelty

CMT/ LABOR

$40.24

FIRST COST

$112.02

RATE

COST

5%

$5.60

4.4%

$4.93

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$123.75

BACK

WHOLESALER MARKUP % MARKUP $ WHOLESALE COST

45% $101.25 $225.00

RETAILER MARKUP %

55%

MARKUP $

$275.00

RETAIL PRICE

$500.00

COST SHEET STYLE # 006 DESCRIPTION: WOVEN BLANKET 2 FABRIC TYPE: WOVEN

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

YARDAGE

@$

COST

4.5 yards

$15.95 per yard

$71.78

cotton woven novelty

CMT/ LABOR

$40.24

FIRST COST

$112.02

RATE

COST

5%

$5.60

4.4%

$4.93

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$123.75

BACK

WHOLESALER MARKUP % MARKUP $ WHOLESALE COST

45% $101.25 $225.00

RETAILER MARKUP %

55%

MARKUP $

$275.00

RETAIL PRICE

$500.00

COST SHEET STYLE # 007 DESCRIPTION: SCULPTURE 1 FABRIC TYPE: N/A, WIRE AND OAK

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC 12-gauge wire oak

YARDAGE

@$

COST

1/3 yard 2” x 8” block

$4.80 per yd $3.62 per yd

$2.41

CMT/ LABOR

$44.23

FIRST COST

$44.64

RATE

COST

5%

$2.23

3.2%

$1.43

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$49.50

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$40.50

WHOLESALE COST

$90.00

RETAILER MARKUP % MARKUP $ RETAIL PRICE

55% $110.00 $200.00

COST SHEET STYLE # 007 DESCRIPTION: SCULPTURE 2 FABRIC TYPE: N/A, WIRE AND OAK

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC 12-gauge wire oak

YARDAGE

@$

COST

1/3 yard 2” x 8” block

$4.80 per yd $3.62 per yd

$2.41

CMT/ LABOR

$44.23

FIRST COST

$44.64

RATE

COST

5%

$2.23

3.2%

$1.43

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$49.50

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$40.50

WHOLESALE COST

$90.00

RETAILER MARKUP % MARKUP $ RETAIL PRICE

55% $110.00 $200.00

COST SHEET STYLE # 009 DESCRIPTION: PLANTER 1 FABRIC TYPE: N/A, CONCRETE AND GLASS

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

POUNDAGE

@$

COST

1/2 lb 1/2 lb

$0.07 per lb $13.66 per lb

$6.87

concrete glass

CMT/ LABOR

$5.66

FIRST COST

$12.53

RATE

COST

5%

$0.63

3.9%

$0.49

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$14.85

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$12.15

WHOLESALE COST

$27.00

RETAILER MARKUP %

55%

MARKUP $

$33.00

RETAIL PRICE

$60.00

COST SHEET STYLE # 010 DESCRIPTION: PLANTER 2 FABRIC TYPE: N/A, CONCRETE AND GLASS

COMPANY: TRNK SEASON: SPRING/SUMMER 2017 DATE: 09/01/2016 FRONT

FABRIC

POUNDAGE

concrete glass

3/4 lb 3/4 lb

@$

COST

$0.07 per lb $13.66 per lb

$10.30

CMT/ LABOR

$9.06

FIRST COST

$19.36

RATE

COST

5%

$0.97

3.9%

$0.76

SHIPPING/ FREIGHT

---

$1.00

MISC.

---

$0.20

MISCELLANEOUS AGENT’S COMMISSION DUTY

TOTAL LANDED COST

$22.28

BACK

WHOLESALER MARKUP %

45%

MARKUP $

$18.22

WHOLESALE COST

$40.50

RETAILER MARKUP %

55%

MARKUP $

$49.50

RETAIL PRICE

$90.00

UNIT ASSORTMENT PLAN

Our extraordinary artisans take time and pride in each of their pieces. So in order to honor their unique craftsmanship, we only stock our showroom and website with limited merchandise. Each piece is distinctive, and holds a piece of the artist. We hope that these pieces can become a part of you as well.

BRANDING AND PACKAGING

In lieu of hangtags, TRNK will include a take away message as a sign of appreciation for a consumer’s purchase. It reads: “Welcome fellow home enthusiast!

Our Spring/Summer ‘17 collection features clean, cool, and calm pieces from around the world. Bold splashes of color and texture. Each piece is distinctive, and holds a piece of the artist. We hope that these pieces can become a part of you as well.

Tariq and Nick”

All products will be packaged in TRNK’s signature white box with black ribbon wrapping and logo ribbon card.

Within each signature box, the product will be wrapped in solid black tissue paper.

LANDING WEB PAGE

FACEBOOK PAGE

ADVERTISING

INSTAGRAM PROFILE AND POSTS

SOHO SHOWROOM WINDOW DISPLAY