HAVE YOU HEARD THE GOOD NEWS?
Sick of hearing bad news? Tired of listening to problems without solutions? Bored of the same old rubbish?
SO ARE WE !
Beating the credit crunch - because it’s FREE. Leaving the bad news to those who do it best. Delivering uplifting, positive & exciting news into your hands every month. Helping you lead a happier, healthier and wealthier lifestyle.
A
READER:
Works, studies or socialises in Belfast City Centre. Is aspirational and wants to invest in their city. Enjoys reading newspapers. Is solvent but responsible with their ďŹ nances. Spends money in Belfast City Centre. Is receptive and open to new things and ideas. Wants to be positive, upbeat and excited about the future.
TESTIMONIALS “Translink are proud to join CITY Newspaper on its journey to bring our passengers a positive and uplifting monthly read”. “As Belfast’s ‘feel good’ station we are delighted to have formed a strategic alliance with CITY newspaper - an exciting new paper for the people and visitors of Belfast”.
“We consider it a Privilege to be on board with CITY and with the paper ongoing success.”
THE STATISTICS Translink data 2008/2009
CITY will be distributed at every Translink station in the Greater Belfast area. Every day 225,274 people use this service. DTZ report, Belfast City Centre Healthcheck 2
Belfast is rated within the top five fastest growing regional economies in the UK. It has a combined retail spend of more than £2.5 billion per year and of this 45% of the total visitor spending is based on shopping. Belfast City Council Statisics 2006
Over 60% of Belfast’s total population are of working age. Belfast has almost 30% of the total employment in Northern Ireland (this figure rises to 50% in the Belfast Metropolitan area. Belfast City Council & UK Government Statistics
Approximately 15% of Northern Ireland’s total population resides in Belfast City compared to just 8% in London.
WHY IT WORKS After 181 years of people paying for it from newsagents and street vendors the London Evening Standard has announced it will become a FREE newspaper. Having the paper thrust into people’s hands will help to overcome what managing director Andrew Mullins described as “many competing distractions to potential readers”.
SOURCE: BBC
Stefano Hatfield, former editor of The London Paper believes FREE papers will attract a demographic previously hard to reach. He added: “From my experience working on Metro in New York and now thelondonpaper, I know that these kind of freesheets appeal mostly to young people, aged 18 to 35, who do not currently read a newspaper. “This generation never really developed a newspaper habit.”
SOURCE: BBC
Paid dailies in Europe have seen their circulation decline by 14 million between 1995 and 2006. During the same period circulation of free daily newspapers has increased by more than 28 million.
SOURCE:IngentaConnect
WHO?
THE FACTS
CITY is published by media company FAME Inc which is based on the Ormeau Road in Belfast not far from media giants such as BBC, UTV and Citybeat Radio. FAME Inc are a dynamic and vibrant company with fresh ideas and a wealth of expertise. WHAT? CITY is a metro-styled tabloid sized paper for Belfast. It will be colourful, exciting and innovative. Printed in full-colour it will bring the reader in excess of 48 pages of content. While most of Northern Ireland’s newspaper media concentrates on hard-news and current affairs CITY will make lifestyle, entertainment and business its priority. A heavy influence will be put on subjects such as showbiz & entertainment, money & finance, business & recruitment, fashion & beauty, health & fitness, leisure & sport, food & drink and homes & interiors. WHERE? 75,000 copies distributed - Bundled dropped around Belfast City Centre - Given out by the CITY promotional team to the public WHEN? CITY is a monthly publication. WHY? As Belfast city matures so do the expectations of its visitors and citizens. CITY will provide advertisers, companies and organisations a unique platform to demonstrate what they are doing to move with the times.
STANDARD AD SIZES
CREATIVE ADS Just like the BOSTON METRO (shown here on this page) CITY will bring you a range of creative ideas to make your ad stand-out from the crowd. Here are some of their ideas.
ADVERTISING RATES Full Page
£1,547
1/2 Page
£773.50
Banner
£227.50
Front Page Solus Banner
£420.00
Back Page Solus Banner
£297.50
ROP SCC
£6.50
TECHNICAL SPECS Full Page
27cms x 33.5cms
Half page ad
27cms x 17cms
Quarter page ad
13.5cms x 17cms
Banner
27cms x 5cms
Please ensure your ad is supplied as a high resolution 300dpi pdf or jpg. Should you require your advert to be designed for you please ensure you have negotiated this with your sales rep. Ads should be emailed to: news@fameinc.co.uk with the words - city ad - and the name of your company or client.
CONTACTS SARAH HERON Advertising Sales Manager 028 9020 1405 07809563223 sarah@fameinc.co.uk JIM COULTER Advertising Sales Assistant 028 9020 1405 07513801236 jim@fameinc.co.uk TINA CALDER Editorial Director 028 9020 1405 07790969323 tina@fameinc.co.uk GENERAL NEWS - news@fameinc.co.uk