Families Solent West Magazine Media Guide

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MEDIA GUIDE Families Solent West Magazine is a blend of regionally focused advertising, editorial and information for parents and carers of children aged 0 to 12 within West Hampshire including; Southampton, Winchester, and the New Forest area. We have over 40,000 readers per issue.

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Families Solent West Families Solent West is available FREE at over 200 child-related locations including; playgroups, nurseries, museums, libraries, leisure centres and is also distributed in school book bags every two months

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Addictive, unwholesome and everywhere: The toxic truth about sugar in our children’s diet

By Elisabeth Dolton

So you sent your child off to school this morning on a full bowl of cereal and some fresh orange juice. Thinking this is a good start to the day, you may have already given them over half their recommended daily allowance of sugar. This scenario is common across many families. Over the past 10 years the use of sugar in foods has undergone a transformation, resulting in us potentially providing a diet for our children that contains too much sugar than their bodies can cope with.

A silent revolution Essentially, the mass development of a cheap, highly sweet, glucosefructose syrup, produced from surplus corn, started in the 70’s, and was soon pumped into every conceivable food: pizza, coleslaw, meat. It provides a “just baked” sheen on bread and cakes, makes everything sweeter, and helps to keep foods moist so extends shelf life from days to years. At the same time low fat foods were being embraced by dieters, so as fat was taken out of foods, sugar replaced it to maintain taste. Unsurprisingly, sugar consumption has trebled worldwide over the last 50 years, and this purified sugar (known as ‘added’ sugar) is now an alarmingly major part of the Western diet. As a result, the amount of sugar going into our bodies has been silently revolutionised.

By Joanna Moorhead

How is childcare changing?

© Kati Neudert

Regular Features

Unavoidable UK guidelines recommend that added sugars shouldn’t make up more than around 50g a day, equivalent to ten teaspoons of sugar for adults and nine for five to ten-year-olds. Added sugar is now found in almost all processed foods and not just obviously sweet foods - glucose-fructose syrup is found in everyday products, such as cereal, salad dressing, sausages, making it easy to send our children over the recommended limit, sometimes with just one product.

Increasing addiction Moreover, recent research has been looking into a worrying trend that the more sugar we eat, the more we want, and concluding that the addictive nature of sugar for

•

Nurseries will be allowed to increase their staff-to-child ratio from the current 1:4 to 1:6

•

For under-ones, the ratio will rise from 1:3 to 1:4

Everyone agrees it would be better if childcare was more affordable – especially for parents with two or more children, many of whom say it doesn’t make financial sense for them both to be at work.

•

Qualifications would be raised for new nursery staff – they’ll be required to have a GCSE grade C or above in English and Maths

But how can childcare be made cheaper without compromising on quality? That’s the question everyone, from government ministers to childcare providers, is grappling with at the moment.

our children is much higher than previously thought. Added sugar dulls the brain’s mechanism that tells you to stop eating, by reducing activity in the brain’s anorexigenic oxytocin system that gives the body the ‘full’ feeling. Without this, our appetite becomes insatiable, making it very easy to overeat.

What the government is saying In late January the government announced a new plan to change child:staff ratios for childminders and nurseries, in a move it says will cut costs for parents and raise pre-school standards.

The dangers “Sugar is ubiquitous, and the problem with refined sugar as opposed to natural sugar,” says Tracey Harper, Nutritional Therapist, “is that this sugar is an empty food with the goodness striped away, so when eaten it actually robs the body of vital nutrients, resulting in a depleted immune system.” She goes on to explain that sugar feeds bad bacteria in the gut, the gut lining becomes exposed, so toxins can enter the blood stream, causing

12 March/ April 2013

Childcare in Britain costs more than childcare almost anywhere else in the world – according to recent figures, 27% of the income of families with young children is spent on the costs of a nanny, a childminder or a nursery.

Early years minister Elizabeth Truss is proposing that: •

Childminders, who are currently restricted to looking after three children aged one to five, should in future be able to look after four

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They would also be allowed to look after two children aged under one, instead of being restricted to one child under one

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March/ April 2013

Other changes include the introduction of a new graduate-level early years teaching qualification.

Truss says the proposals won’t lead to children being neglected: she points out that the changes she is suggesting will still leave England with higher staff:child ratios than those for childcarers in France, Denmark and Germany, three countries that are often cited as providing high-quality care for pre-school children.

Her basic argument is that the current relatively tight ratios have two main effects: they mean higher costs for parents, and lower pay for staff. The changes she’d like to see would, she believes, lead to lower fees for parents and higher pay for staff, and this in turn would improve the quality of childcare workers over time.

But Labour’s shadow education secretary Stephen Twigg says he believes the plans would undermine the quality of the UK’s childcare. “I think this is one area where we’ve got something to teach other countries,” he says. “If you look at France, there’s quite a big public debate

Families Solent West

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* Families Solent West is part of a successful group of magazines which began 20 years ago and includes 470 other regionally focused editions.

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perform.org.uk March/ Aprilreally 2013 The

Classes for 4–12 year olds perform.org.uk

Solent West useful magazine for parents with children 0 - 12 yearsFamilies in Hampshire

Distribution:

We distribute 20,000 copies per issue to: Warsash, Botley, Eastleigh, Chandlers Ford, Romsey, Lockerley, Alresford, Winchester, Southampton, Totton, Hythe, Lyndhurst, Beaulieu, Lymington and all the places in between.

Winchester Romsey Eastleigh Southampton New Forest

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about whether they’ve got this right.”

Marg Randles, managing director of Busy Bees, the UK’s largest childcare provider with 213 nurseries across the country, says “This flexibility already exists within settings for 3-5 year olds where providers can choose to adopt a 1:13 ratio where there is a qualified teacher or EYP working directly with the children.”

She believes Busy Bees baby ratios of 3:9 and toddler (2-3’s) ratios of 3:12 works best across its 213 settings, but others may find they can work within the new ratio guide lines.

She welcome changes that put the decisions in the hands of individual childcare experts and trust they will make the right choice for their children, parents and business. ”But the important issue for Busy Bees is childcare vouchers: currently, employers are allowed to give employees up to £55 a week in tax-free vouchers to pay for childcare; raising this to £75 a week would make a real difference to parents,” the chain argues. In comparison, the saving to families if the Truss proposals go through would amount, says Busy Bees, to less than £3.00 per week.

What about tax breaks?

Childcare vouchers are one form of tax breaks for parents paying for childcare. However, before the recent Truss announcement it had been hoped Families Solent West

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Why not advertise your service or classes in our directory listings section at the back of the magazine. £25 per issue (the cost includes a 20 word listing) based on a minimum of 6 issue booking, that’s a whole years advertising for £150. or an enhanced box is available for £60 enhanced box size is 40mm (w) x 40mm (h) per issue.

All prices are subject to availability and the running of the directory.

The Culture-all Passport gives up to two adults and two children (aged 16 years or under) 12 months' unlimited access to some of Hampshire’s best attractions, as well as free parking at several visitor sites, plus access to exclusive offers and discounts all for £75. www.hants.gov.uk/passport Example of an enhanced listing

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