PROCESS

The Process

Here ’ s a quick run-down of how you can expect things to unfold throughout our time working together!

Your contract is signed and the retainer has been paid, so let’ s get to the fun stuff within the first week, we ’ll send over your brand clarity questionnaire. Make sure to return that within one week so I can get started on my research. Your brand clarity questionnaire is the starting point for me as I do my research. The more detail you can give me here, the better I’ m able to brainstorm your storylines and shot list!

HREE MONTH'S OUT: EL T'S GO!

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WO MONTH'S OUT: B

RAND BOARD

Once your questionnaire has been submitted, I’ll have you get started on a brief Pinterest board (no more than 30 pins) that encapsulates the overall feel and aesthetic of your brand. This isn ’t the place to Pin photos of poses or logos you like, but to help me envision the overall vibe of your brand. I’ll have a printed copy of the board with me on the day of your shoot as a reference! Feel free to include photographs of anything that feels on-brand: locations, textures, colours, emotions, moments, fashion, interiors, and more.

If you ’ re thinking of including kiddos in a portion of your branding session, make sure to have a family member or friend on hand to get them prepped and ready!

Approximately one month before your shoot, you ’ll start working with your stylist to choose your outfits for your shoot (so you have plenty of time to order and try out those new pieces!). This is also the time when you ’ll want to have reserved your final location for your session! If you ’ re planning to work with a hair & makeup artist, go ahead and get on their schedule now- this will impact our final day-of timeline, and I’ll want to plan accordingly. If you ’ re thinking of having any floral arrangements on hand for your shoot, order these now. I will also reach out to get your preshoot call on the calendar!

OUR WEEKS OUT: EV NUE, OUTFIT PLANNING, AND SCHEDULING

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HREE WEEKS OUT: RP E-SHOOT CALL

We ’ll have your pre-shoot call between 2-4 weeks before your shoot, during which time I’ll present my ideas for storylines and to make sure I’ m on the right path. We ’ll also use that call to discuss a timeline for the day of your shoot, taking into account any additional vendors involved, team or family members you hope to include, and potential start/end times dictated by the venue.

The Process

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NE WEEK OUT: ATHERING THE DETAILS

You ’ll hear from me with a final packing list of everything I’d like you to have on hand. This will include any of your tools that you use on a regular basis, as well as on-brand accents (especially if we ’ re not shooting at your office or home). This is the time to take any finalized outfit items to the tailor or dry cleaner! Order any final items off your packing list that you don ’t already have on hand. If I will be travelling for your shoot, you ’ll also hear from me with the final details on when we ’ll be arriving in town. We ’ll send over a schedule for the day of your shoot so you ’ll know an overall start and end time.

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NE TO TWO DAYS OUT: L

ET’S PREP!

If you ’ re in need of a final hair and/or nail appointment, this is the time to have that done! Pick up any items you took to the tailor or cleaners.

Gather all your outfits and accessories in one place, and ensure everything is clean and wrinkle-free. I’ll have a steamer with me on the day of for any lastminute subtle wrinkles, but trust me: nothing is more stressful than trying to iron with your hair and makeup halfway done, only to hear the doorbell ring signalling our arrival! If you ’ re planning to have easy, fresh flowers in vases around the house, purchase these now.

Consider having your go-to beverage (coffee, La Croix, etc.) and snack on set- I always like having the option of true-to-life desk accessories to keep things feeling authentic!

We ’ll plan to arrive 30 minutes before your session to give me time to walk the space and set up my gear. Don ’t worry about being camera-ready right when we arrive! Depending on the time and whether your shoot is a 3 or 6-hour session, we ’ll plan for a lunch break around noon. Once we ’ ve wrapped up for the day, count on me taking about 30 minutes to pack up and load out!

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HOOT DAY! O

NE WEEK AFTER

I’ll send over a few previews from your session! I can ’t wait for you to see these. You ’ re welcome to begin using these as soon as I send them!

The Process

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HREE WEEKS AFTER

We ’ll deliver your final gallery through my proofing site, PicTime. You ’ll have full download capability so you can start using your photographs as soon as they land in your inbox. Your gallery will be online for a full year, but I suggest downloading the high-resolution files as soon as you receive them so that it doesn ’t fall off your radar!

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OUR WEEKS AFTER

We ’d love to hear your thoughts! We will send over a follow up questionnaire to ask about your experience, thoughts on the final collection of photographs, and any other feedback you might have for me. This part is so helpful for us as we polish and perfect our systems!

RP O TIP:

Make a date with yourself for three weeks after your shoot to view + download your photographs, and pull your faves- you worked SO hard on this, so let’ s put those photos to good use!