STYLING

What should I wear?

One of my goals for your shoot is to maximize the usage you get out of your photographs, allowing you to use them for as LONG as possible before you need a refresh! Part of that formula is making sure we have variety in your outfits, so that as you use your photographs across ads, website, social media and beyond, it doesn ’t look like you ’ re reusing the same images over and over again. We ’ll base your outfit choices on the set of storylines I come up with for your shoot. For 3-hour sessions, I recommend 3-4 looks. For my 6-hour clients, we can include upwards of 6-8, depending on your individual needs! Your final selection of outfits will depend on your brand, your personal style, your storylines, and how you plan to use your photographs, but I almost always recommend having at least one somewhat-casual outfit and one dressier option. I absolutely recommend having a stylist help you curate your shoot wardrobe.

This isn ’t something you want to leave until the last-minute, and having a professional to help make sure your attire speaks to the same quality and aesthetic as your overall brand is key in making sure these photographs go to work FOR your brand.

Some local places in Thunder Bay that have great service and The Loop Clothing, JB Evans, and Street Legal.

If you 'd like to go outside of the local scene, I have a few names for virtual stylists to help you curate a wardrobe for the shoot.

I recommend booking your stylist * no later than * four weeks before your shoot date, giving you ample time to choose a final collection of looks, order new pieces, and have items tailored/dry cleaned as needed.

Make sure that all of your outfits are clean, ironed, etc. the day before your shoot to avoid the last-minute hassle of doing it the morning I arrive!

If you decide to have your hair and makeup done professionally, we ’ll plan for them to finish up no later than 30 minutes before we ’ re set to begin shooting (assuming you ’ re getting dolled up onsite). We want the final result to look and feel like you, so I’d recommend asking for an everyday look for your hair and makeup, instead of a full-on glam job. Polished & professional is the goal, as these photographs are meant to feel as authentic as possibleif your brand photographs are overthe-top fancy, there ’ s a certain disconnect when you show up for a consultation looking completely different than you do on your website!

Since your brand session will likely involve a few close-up photos of your hands, I recommend having your nails done the day or two before your shoot with a clean, neutral polish- avoid any bold or dark colours that will draw the eye to your hands. If you have any plans to go barefoot or wear open-toed shoes, I suggest a pedicure as well!