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LOCKDOWN Issue 2020
THOUGHT LEADERS
Dale Tomlinson
CEO OF ADVERTISING AGENCY THE HARDY BOYS We are an industry able to work remotely. The reality was forced on us, and some aspects are not unwelcome. There are less cumbersome meetings and agility from that – but it is lonely. We need to come together to co-create and brainstorm. We can do that more productively, and when we do get together again, the time will be richer and better appreciated. There’s a better work-life balance now – we’re not cramming our families into Sunday. The response to Covid-19 will be prudent spending and business reassessment of brands, what role they play in people’s lives, and the new way of engaging.
Murray Collins
CEO OF THE COLLINS GROUP Covid-19 has forced decisionmaking. Before the crisis institutions around the world were sitting on cash and the South African economy wasn’t the strongest. There was a lot of trepidation around property and investment before, but this has been replaced by decisiveness. The number of enquiries on our developments on the KZN North Coast since the pandemic has been unbelievable. We’ve sold units. We live in a great place – the equivalent of Florida in the USA. The sun is shining. We will come through. We are resilient and positive people.
Making our NEW NORMAL work The global economy has almost shut down due to Covid-19, but the wheels are still grinding. KZN INVEST asked a host of thought leaders about their new normal and how they expect the economy will change
