Traditional Deli Meats for a Modern Society IN 1968 IDONIE AND OSCAR TROISI DECIDED TO START A MEAT AND DELI BUSINESS ON THEIR FARM IN SALISBURY, THE ERSTWHILE RHODESIA. IT WAS THE LAUNCH OF AN INCREDIBLE JOURNEY.
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sing traditional European recipes handed down from father to son, Oscar painstakingly handmade the most mouthwatering sausages, salamis and hams. Unsurprisingly, they sold up a storm. Today, more than half a century later, Oscar’s Deli Meats can be found in leading supermarkets and on retailers’ shelves countrywide. And at a modern, state-of-the-art facility in Pietermaritzburg, Idonie, her three sons and more than 150 passionate staff, continue Oscar’s tradition and dedication to quality, service and excellence. At Oscar’s Deli Meats, we
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are world class at producing exceptional, authentic products. Their salamis, sausages and smoked products, our cabanossi, and our speciality meats, including coppa ham, prosciutto and pancetta, are as delicious as ever. The company’s vast range of products includes traditional as well as contemporary products, appealing to palate types across all cultures. In fact, they produce more than 200 tons a month of 100 different products. Not too shabby for what started off as a tiny family-owned business – and which, by the way, has become a trusted house-
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hold name throughout KwaZulu-Natal – because there’s no substitute for traditional values and good old-fashioned quality. “And at Oscar’s, our quality is unrivalled. You’ll find no MDM (that’s mechanically deboned meat), and you’ll love the authentic, real taste of our genuinely smoked meats - thanks to beech wood chips imported from Germany for that genuine, unmistakeable, delicious slow-smoked flavour,” said John Troisi, MD of the company. Talking of flavour, Oscar Deli Meat’s hi-tech factory never sleeps: their shifts work around the clock to deliver fresh, ambrosial products, whose journey from farm to final flavour has been meticulously overseen. Stringent quality control and rigorous audits ensure Oscar’s Deli Meat is the class leader in hygiene standards. And, of course, there’s the tongue-twister test from kassler to knackwurst, pastrami to pancetta, there really is no better product. Try them. Millions of South Africans can’t possibly be wrong!
