Por tfo l i o FANG-SHiUAN CHANG 2017
FANG-SHiUAN CHANG
+358.469492763 chang.fangshuan@gmail.com
EXPERIENCE OCT 2012 - OCT 2016
User Interface Designer QNAP Systems, Inc., Taipei, Taiwan
JUN 2015–AUG 2015
International Camp Staff Program Boy Scouts of America, Texas, US
Oct 2014
Exhibited Service Project “The Ark of Seed” Taiwan Designer’s Week, Taipei, Taiwan
May 2014
5% Design Action Award by “The Ark of Seed” Dreamvok Design, Taipei, Taiwan
2014 - present
Designer (Freelance) The General Association of Scouts of China, Taipei, Taiwan
May 2012
Exhibited Product Project “Sweet Dream” :Paranoid at The Young Designer’s Exhibition, Taipei, Taiwan
May 2012
Published Yearbook of Shih-Chien University “:Paranoid” Shih-Chien University, Taipei, Taiwan
Jul 2011
User Interface Design Internship Splashtop, Inc., Taipei, Taiwan
2010
LED Application Bronze Award by ”The Way to Survive” Yonglin Healthcare Foundation, Taipei, Taiwan
04 THE ARK OF SEED
32
QCHAN
52
INTERNATIONAL CAMP STAFF PROGRAM
16 THE WAY TO SURVIVE
41
COOKED OR NOT?
22 SWEET DREAM
46
:PARANOID
The Ark of Seed Service Design, Environment, Sustainability
The project started from "5% Design Action: From Farm to Fork workshop". The service target is Shin Chien village in Yilan, Taiwan which mainly produce organic rice. In the "Seed Ark", we are able to provide visitors with a better understanding of organic agriculture by a strong contrast and experience of five senses and experiences. So that organic seeds thrive in their hearts,
Designer Fang-Shiuan Chang Ting-Yang Chou Wei-Teng Lin I-Ning Chen Tse-Chia Huang
and finally spread to more people, to make them become part of the organic.
VIDEO
My main contribution to the project included fieldwork,
https://goo.gl/L620W7
concept development, video making (storyboard, script,
Complete concept and design proposal
editing), graphics (illustration, presented slides).
Challenges of Taiwanese argirculture Imbalance Industry The income can not reflect to the investment effort. In 2011, Taiwan's agricultural population is nearly 3 million, accounting for 12% of the total population, but in contrast to the agricultural output is only 1.75% of GDP.
The Aging of Farmers According to the 2012 statistical average of 63 years old. Less young people reluctance into agriculture.
Low Self-Sufficiency rate Domestic food self-sufficiency rate of 33.3%. Howerver, eating habbit westernized caused the wheat self-sufficiency rate of less than 0.1%. weat 0.1%
Lack of cultivated area Small-scale land of independent farmers lack of economies of scale. The average cultivated area of Taiwanese farmers is 1.1 hectares, which is 1/20 of that of Italy and 1/200 of that of the United States.
Fieldwork in Shin Chien Village
Insight
Less farmers are willing to try organic farming because of complicated process of organic farming
Aging population in Shin Chien Village needs youth to join
It is difficult to promote organic concept due to the farms are far from cities
3 main difficulties Shin Chien Village are facing
Business Model Key Partners
Key Activities
Value Proposition
truck drivers, guides, organic stores, organic village, rice, audio-visual equipment, Agricultural Promotion Committee
experience, understand, support
it’s good for me
Key Resources organic knowledge, organic stores, video, smells, sounds
Customer Relationships
it’s good for environment
organic promoter, organic consumer, organic farmer
I want to take action
Channels
I can do it
Customer Segments urban people, young parents, potential farmers, farmers who despair to current industry
mobile trucks (in parking lot) with musics
Cost Structure
Revenue Streams
rent, truck interior design, marketing, chef, human resource, exhibit, product
souvenir(bowls, rice), advertisement for organic stores
WHO
Open Minded People Young People
Urban People
So, our target users would be like:
We found 3 main charateristics of our target user from the difficulties below
cares about environment
has vision about life
financially independent
don’t have their own vehicle
open minded
not aware of organic farming
WHERE
Where do they usually go? Working spaces / Night market / Shopping area / Leisure places
WHY
The goals of Ark of Seed are:
1. More understanding about organic farming 2. Enhance connection between a person to organic farming 3. Organic is good to my surrounding environment
Long term goal is making people to: 1. Support organic farming! 2. Have an organic life! 3. Join organic farming!
HOW
Lower Budget
Chance! Flexibility
Feasibility
Mobility
Flexibility
Fun!!!
A mobile exhibition is planned to include comparisons between conventional and organic farming, illustrations, and blindfolded taste experience. Composing all elements into the truck, the exhibition will actively drive into the social circle of passive audiences. By the mobile exhibition, we aim to implant the “seed of organic lifestyle” into the mind of audiences, and the “seed” will eventually spread widely.
VIDEO https://goo.gl/L620W7 Complete concept and design proposal
W H AT A1: Conventional
A2: Organic
B1: From Farm
B2: Blindfolded
Farming Display
Farming Display
to Fork
Taste Experience
The exhibition trucks consist of four parts: Conventional Farming Display, Organic Farming Display, From Farm to Fork, and Blindfolded Taste Experience. The audiences will learn about organic farming thoughtout this sequence. Films will be played in Conventional Farming Display and Organic Farming Display section in order to compare the difference between these two farming methods. The audiences will set their perspective as a crop, explore through sight and hearing, and eventually observe the aftermath of using pesticides to animals and plants.
Appearence In order to attract attention, the truck is specially furnished with plywood with our logo printed on. The last area will trigger the curiousity from audiences by dispalying only parts of the exhibition via transparent glass.
A1: Conventional Farming Display At the beginning of the film is the scenery of a vibrant farmland still with insects and weeds. As long as the farmer starts to use pesticides and herbicides, insects and weeds are terminated from the farmland. Infertile land for any kind of crop is the aftermath of using pesticides.
A2: Organic Farming Display A farmland without any cultivation. Instead of using chemical pesticides, farmers pull off weeds by hand. Organic farming becomes a substitution method. The farmland gradually becomes prosperous. The pleasant music from various kinds of insects and birds chirping can be heard.
Oganic Farming
Ca+
Fe3+ Eating less pesticides.
73%
Enhancing and protecting biodiversity and ecosystems
t ironmen
Env
Avoiding the farmer harm from pesticides in the front line.
Safety
30%
118% Zn2+
68% Land-friendly
63%
Mg2+
$
more expensive
The more compounds to protect health, the better the food flavor
125%
K+
Variety vitamins keep our body function working well.
t
Nutrien
Reduce costs of producing hazardous residues
Nature flavor of food.
Flavor
ic Econom $ More cheaper
Polluted water makes crops polluted
Pesticides pollution Ground pollution Ecosystems destroyed
Eating polluted crops makes us get chronic easily.
Better look for selling well
People exposed in pesticides is more easier to get cancer (non-Hodgkin lymphomas)
“I hope organic farming would be fashion.”
Zhang Mei
Pusher of organic farming, 63 years old
More additives from pesticides or medical.
Always the same taste.
Conventional Farming
“I love nature, and I eat organic for 2 years.”
Angela Kao Eco protector, 27 years old
B1: From Farm to Fork Using infographic, From Farm to Fork compares the difference of environment, safety, nutrition, economics, and taste between organic and conventional farming practice, It aims to make the audiences realize how much change it will bring if they choose a different consuming mode. This area will also play videos of interviews of organic farmers and consumers sharing why do they want to support organic product and how do they take action.
B2: Blindfolded Taste Experience Last, the Blindfolded Taste Experience invites audiences to taste and compare the rice from organic and conventional farming. The purpose of blindfolding is to make audiences more concentrate on the sense of “taste�. We also provide information of surrounding organic stores for audiences who want to take action to support organic methods immediately. A message board is installed for receiving feedbacks from audiences and future adjustments can be more accordingly.
Concept model
In 2014 Taiwan Designer’s Week
The Ark of Seed
The Way to Survive Product Design, Emergency
Readily behind closed doors, to prevent the spread of fire and smoke. The door is to help you recognize there is no danger, to avoid unknown further damage. A door handle with a temperature sensor and LED lights, ensuring the safety of escape. Because of lighting function of LED, during the emergency, it could help people to determine the way to escape.
*LED Application Bronze Award / Yonglin Healthcare Foundation
Concept: What will you do when fire happen?
Stay and wait for help Be panic Cry
Call out Escape
Call family to say you love them
Have no idea which way to exit and cause more dangers for yourself
A signal helps you recognise a survival exit
More chances to escape and to survive by a safe exit
Original
A. Emergency happens and cause power out.
B. Emergency lights turn on and it provides safe way to escape.
Modified The sensible LED could be applied on exit, and it could be the guardians to ensure the exit is safe.
C. Follow the lights to find a safe way out.
Usually it glows green light which means on the other side of door is normal temperature and it is okay to open.
If it glows red light, it means the temperature is too high
Pressure-type emergency exit door is easy
on the other side, and also it is too danger to open the
to push down and open.
door and escape from the door.
For public places, it can reduce disasters, and the door will remain with escape lighting functions due to typhoon, power failure caused by the earthquake,.
The Way to Survive
Sweet Dream Kitchenware Design, Product Design Branding, Illistration
Bake you a happy life!
Aimed at beginners of dessert making, we considered their playful spirits that love to try new things and their needs and don’t. When we transfer the fresh atmosphere and happy feelings of their experience process to practical tools, what kind of new sensations can we bring to people? The dessert pack packaged in blister includes the tools of minimum needs, simple recipes and molds; the material used to package is the tool, and the back cards are the recipes. As common vocabulary can be found on individual tools, and tools can be collected in complete sets as light tools for dessert making, users are able to make small and delicate desserts without the pressure of having to use professional tools.
F lo w 1. Open the package > To make whole process easier, the recipe is also part of package and it can be collected as a booklet. 2. Take the tools out of package > Because the user of these tools are for beginners, which they would not be used often, so that storing the product became the main focus. 3. Read the recipe and check tools and materials Relaxation is essential to achieving success. People relax in different ways, some grow plants, some play with pets and some enjoys making pastries. At first the process may not seem as much, in fact, nowadays many people are only novice at relaxing and are pleased to learn even
> In addition, consider the commercialized mix of raw materials and tools, the package become part of containers to make less package.
from their tiniest mistakes.Its the moment of not in
4. Follow steps and start to bakes
control that brings us the greatest bit in this experience.
> Fun time with your Sweet Dream! Based on the image of chosen desserts as the design concept, beginners can certainly pick their favorite desserts. The materials are user friendly without much need of tools or techniques. Besides the tools, you can collect the recipes into a booklet, so every set of tools is a complete story.
Brownie : The sweetness and luxury Brownie creates The idea is originated from embracing the deliciousness of brownies. To interpret it with the graceful rectangular pattern, it offers the audience a special feeling. I hope to create cozy yet elegant impression, contrasting brownies’ simple and dull outlook. With a more soft silver champagne color to match the refreshing mint green, it creates fresh atmosphere that complements brownies’ sweetness and richness. Brownie is the friendly genie and the naughty boy in the fable of Scotland. He gets along with people harmoniously and assists people with their chores without expecting anything back. Once he completes the tasks, he vanishes permanently.
What’s in the package? 1. blister card - use as a bowl, and the card is recipe of brownie 2. cake pan with rectangular pattern 3. plate with rectangular pattern 4. blister of tools 5. eggbeater 6. scraper 7. brush 8. all the ingredients of brownie
abs, pvc / 260 x 260 x 110 / 180 x 180 x 20 / 21 x 21 x 180 / 23 x 23 x 175 / 30 x 30 x 70 / 145 x 110 x 45 (mm)
Flora: The gentle purification The process of making cupcakes is extremely easy. Beginners can pick up easily. They can create flower designs on top of the butter icing. The flowers blossom from the butter icing, carrying the leaves that supplement the flowers. With both images of flower and leaves, turn tools into leaves, presenting the soft and beautiful lines. On the tip of the growth, it extends out to become a complete tool. A string of lightness come out of hundreds of flowers. The wash of silver and sweet coral-ish red, allowing the cupcakes flourish from within. Flora symbolises the wisdom, beauty, and love of flower goddess in ancient roman mythology. And it also represents happiness in people’s minds.
What’s in the package? 1. blister card - a bowl, a recipe of cupcake 2. 4 baking cups 3. 4 pastry mouth 4. pastry bag 5. blister of tools 6. eggbeater 7. scraper 8. all the ingredients of cupcake
abs, pvc / 23 x 23 x 190 mm / 20 x 20 x 175 / 55 x 50 x 45 mm / 20 x 20 x 32 (mm)
Recipes design The recipes present by illustration, and it summarise complicated steps into simple few steps to make it clear for users. You can also collect different recipes into a booklet and share to your friends.
Recipe of Brownie
180 c \ 10 mins Melt chocolate, sugar and butter, then stirring for a while.
Add eggs, flour. Finally, add roasted nuts, mix well. Pour batter.
180 c \ 20 mins
Your brownies.
250 x 250 mm CMYK
Recipe of Cupcake Add butter, sugar, flour, then mix well. Add several drops of milk and lemon juice.
Pour batter.
200 c \ 15 mins *Make the butter flower:
Melt butter,, sugar, milk, and then stirring for a while. ...until like this. Make your own cream flower.
250 x 250 mm CMYK
Concept comes from the shining dreams we have, the little icon presents the cloud with sparkle things inside that are people’s joy, happy moment, and wishes. Sweet not only means sweet but describes the dream also sweet, and this brand assists people’s dreams of making desserts come true.
Form A Logo on different products with different colour plan
Form B Logo will modify on diverse material of packages
Sweet Dream
Qchan User Interface Design, User Experience Design Mobile Application
Qchan is a concept mobile app available on both android and iOS platform, which provide internal social network through NAS data base and also an easy way to communicate. Delightful graphic interface brings you a better experience with comprehensive functions.
Application Structure The sitemap could help us to think out loud by keeping
2.1.1
the structure as simple as possible from both implemen-
Accept request / Ignore
tation and usage standpoints. With the help of sitemap, we could think of our mobile app's structure overhaul.
1.0
2.1.2 2.1
Qchan
Request contact list 2.0
2.2
Main page User list
3.0 Add a new Contact
2.2.1 Contact
4.0
4.1
Call Delete 2.2.3
By QRcode
Video Chat
6.0 3.2
Chat
2.2.2
Notification
3.1
Resend invitation / Cancel
My profile
2.2.4
By QID
File cab 7.0
7.1
My Filecab
Grid view
5.0 7.2
Search 8.0 Settings
Open in other apps 7.3 Forward
9.0 About
7.4 Delete
Logout
Wireframe / Login and add new contact 1.0
2.0 1.0
Sitemap number Touch to action Description
(first launch is empty)
QNAP website
3.1
3.2
2.0
Qchan access your QNAP NAS data to obtain the contact from Qcontact which syncs automatically and it is all customized by users. That you can handily find your friend via Qchan and chat with them immediately. Another way to create new contacts is to log in your QNAP cloud account QID, it brings your personal data to Qchan.
Wireframe / Main page 2.0
3.0
2.0 4.0 6.0 7.0 8.0 9.0 1.0
Internal states on main page
General toast
Return to call screen
Offline
Wireframe / Contact 2.0
5.0
2.1.1
Search
Request list
Contacts
2.2 Delete this contact Tap to update picture
Tap to edit name
2.1.2
Wireframe / Contact details 2.2
2.2.2
Call
2.2.3
Video call
2.2.4
File cab
2.2.1
Chat Not only text message, you can also send audio files, any other kinds of documents to your friends. If there are too many unnecessary messages, you can just remove them; or something you want to share, just forward to the friends you select.
Wireframe / Call and Video call 2.2.3
From 2.0
2.2
2.2.1 Call / Video call
Last page
Video calling (in group)
Conneted
Video chat will resume automatically when the connection improves
Rotate
Turn off camera Main screen shows the one who’s taling, and others just show their profile picture
2.2.4
4.0
6.0
8.0
Qchan
Cooked or not? Visual and Exhibition Design, Photography
"Cooked or not?", it was the theme of the semester exhibition for product design course in June, 2010. In this exhibition, we would like to present ourselves as well-cooked designers, which were like mid rare eggs. This status of eggs, many asian people think it's more tasty than the fully cooked egg. We observed ourselves by those familiar tools in our school lives. And it became to this visual design of " Cooked or Not? "
Visual and Exhibition Design: Fang-Shiuan Chang / Rebecca Chen / Shu-Hua Chang / Mandy Kao / Angie Lee / William Wang / Hao-Ran Lee / Penny Perng Photography: Hao-Ran Lee, William Wang
594 x 840 mm CMYK
Certificate of Appreciation
感謝狀 感謝
美學與風格觀察家 吳東龍先生 擔任實踐工業產品設計學系2010產品設計期末成果展講評者 特以此狀表達最高敬意
工業產品設計學系 系主任
Cover of Invitation
實踐大學工業產品設計學系 Shih-Chien University Department of Industrial Design
Project tag
Cooked or not?
:ParanoID Edtirail & Visual Design
“:ParanoID� is a bilingual year book of class 2012, Shih-Chien University, Industrial Design Dept. It was the 20th anniversary of the department as well so this publication includes not only the works of the graduation class but also the history of the department, such as design awards and international workshops.
Editorial / Graphic design: Shu-Hua Chang / Ivy Liang / Fang-Shiuan Chang / Rebecca Chen / Evon Wang / Ching Ni Editorial guidance: Prof .Kevin Lin Editing assistance: Leon Chen
“Paranoid” means doing a particular thing repeatedly. “ID” is the abbreviation of “industrial design.” And the mischievous emoticon “:P” shows enjoyment and craziness out of our conscientious paranoia.
A large numbers of elements by hand drawing and crafting could be found in the book. The crafts indicates the designers’ insistence of designing into the smallest details from concept forming to the final model making. On the other hand, many delicate lines are used to make the department’s history more classic and exquisite. There are pages of hitorical events including Design Award & Honors, International Workshop, International Exhibition, Joint Project, International Internship, and Design Events. These pages are under simple and concise layout.
POSTER
:PARANOID was exhibited in International Young Designers' Exhibition in May 2012.
:ParanoID
International Camp Staff Program Graphic Design, Illistration
The patch designed for ICSP 2015, stands for International Camp Staff Program, and every year contingent have their own special edition of patch. Each year, the Boy Scouts of America invites Scouts and Scout leaders ages 18 to 30 from around the world to come to the United States spend the summer as an International Camp Staff member of a BSA summer camp or Cub Scout day camp. The days are long and hard. But the trip and what you see and do can be an exciting time of your life.
m
Taiwan is a beautiful island located in east Asia. With
Elements
bunch of natural resource, spectacular landscapes such as Taroko marble landmark, hundres of mountains over 3000 metres high, endemic species, amazing sceneries attracts millions of adventurers to explore. We like to share nature beauty of the island and introduce what kind of country Taiwan is to new friends we met on the adventure and this create a good ice breaker to
Mountains
scouts as well.
Animals
Seas
A. Formosan black bear B. Plum flower C. Formosan rock macaque D. Formosan clouded leopard F. Formosan sika deer
Business card Tshirt *co-brand with oldscout
Postcard
International Camp Staff Program