DESIGN PORTFOLIO
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DESIGN PORTFOLIO
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Written and Designed by Fang Ci Website: fangcidesign.com Email: cifang0218@gmail.com All Rights Reserved Copyright Š2016 Fang Ci No portion of this publication can be used or reproduced without the prior written consent from FANG CI.
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FRIENDLY Good design should be effective and functional for users to easily understand. A good design needs to be a great solution for users. Friendly design makes an important contribution and is easy to approach. My friendly design attracts people and is able to adapt to clients’ requests.
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CONTENTS
02. ON YOUR WAY ............... 20
01. RE:DO ............... 6
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03. GIRL SCOUT COOKIES ............... 56
04. ORGANIZE ............... 68
05. MY FIRST HAIRCUT ............... 80
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01. RE:DO CLASS_ Visual Thinking YEAR_ Summer 2014
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TYPE OF PROJECT
PROJECT DESCRIPTION
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This project is meant to look at design through identifying, exploring and refining a single topic of our choice and build both formal and conceptual skills as a designer to help bring this idea to light.
branding editorial design interaction
CATEGORIES
PROJECT CONCEPT
_ identity _ packaging _ ui/ux design _ brochure _ posters
“RE: DO� is a creative company that provides tools to teach, inspire, and enable creativity among young mothers and their children. We are now a leading destination for the DIY generation. From used paper to new designs through DIY paper projects, we explore, make, learn, and build. We help inspire you with content, offer you classes to improve your skills, and give you access to DIY tools and supplies to start your next creative projects.
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Fang Ci graphic designer Email: cifang0218@gmail.com Tel: 415-937-3526
79 New Montgomery St. San Francisco, CA 94105
Fang Ci graphic designer Email: cifang0218@gmail.com Tel: 415-937-3526
79 New Montgomery St. San Francisco, CA 94105
Fang Ci graphic designer Email: cifang0218@gmail.com Tel: 415-937-3526
79 New Montgomery St. San Francisco, CA 94105
Fang Ci
Fang Ci
graphic designer
graphic designer
Email: cifang0218@gmail.com Tel: 415-937-3526
Email: cifang0218@gmail.com Tel: 415-937-3526
79 New Montgomery St. San Francisco, CA 94105
79 New Montgomery St. San Francisco, CA 94105
Fang Ci
Fang Ci
graphic designer
graphic designer
Email: cifang0218@gmail.com Tel: 415-937-3526
Email: cifang0218@gmail.com Tel: 415-937-3526
79 New Montgomery St. San Francisco, CA 94105
79 New Montgomery St. San Francisco, CA 94105
Fang Ci
Fang Ci
graphic designer
graphic designer
Email: cifang0218@gmail.com Tel: 415-937-3526
Email: cifang0218@gmail.com Tel: 415-937-3526
79 New Montgomery St. San Francisco, CA 94105
79 New Montgomery St. San Francisco, CA 94105
re:DESIGN USED PAPER INTO A BUSINESS CARD DO IT YOUR OWN CREATIVE WAY
WANT TO SEE MORE? www.redo.com
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02. ON YOUR WAY CLASS_ Integrated Communications YEAR_ Spring 2016
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TYPE OF PROJECT
PROJECT DESCRIPTION
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This project focuses on a film festival in honor of a particular filmmaker. The central project will be a hypothetical film festival that will celebrate the work of the chosen director and take on several forms. In the design process, think about the possible execution of design solutions and make a complex set of materials that function together and must be able to expand their design solutions to encompass a wide palette of formats.
branding editorial design interaction
CATEGORIES
PROJECT CONCEPT
_ identity _ packaging _ ui/ux design _ catalog _ poster _ business system _ advertisements _ soundtrack
In “On Your Way” project, I choose Cameron Bruce Crown as the director. Cameron Crowe is an American actor, author, director, producer, screenwriter and journalist who joined the Rolling Stone staff as an editor when he was young. This experience influences his movies very much. Therefore Cameron Bruce Crowe’s movies include lots of music. In his movie, his characters are looking for what sparks their passion on their way accompanied by inspiring soundtracks. However by pursuing their dreams on the road, they find what they thought was imaginary. In the end they find that what is really important is family, friendship and love. I used multiple deliverables to give a feeling of chasing dreams and exploring what really matters; two central themes in Cameron Crowe’s films.
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“ YOU’LL MEET THEM ALL AGAIN ON THE LONG JOURNE Y TO THE MIDDLE.” — ALMOST FAMOUS
MAR.25-26
CAMERON CROWE FILM FESTIVAL ONYOURWAY-FILMFESTIVAL.COM
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onyourway-filmfestival.com
march 25-26
IN THE END YOU WILL FIND THAT WHAT IS REALLY IMPORTANT.
MARCH 25-26
LET’S START THE JOURNEY onyourway-filmfestival.com
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1 FRONT DESK INFORMATION Tickets Arrangement
VENUE MAIN
GA Floor Mezzainine Loge Balcony Accessible
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BOX OFFICE
OPEN HOURS Mon-Sat Sun
7 pm — 10 pm 10 am — 3 pm
TICKETMASTER 800-745-3000
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RESTROOM
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DO NOT ENTER
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WELCOME TO CAMERON CROWE FILM FESTIVAL
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Chasing Dreams And Finding What Really Matters
CAMERON CROWE FILM FESTIVAL MAR 25-26
1805 GEARY BLVD, SAN FRANCISCO
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03. GIRL SCOUT COOKIES CLASS_ Visual Literacy YEAR_ Spring 2014
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TYPE OF PROJECT
PROJECT DESCRIPTION
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This project identified the intentions of a sign based on the content and context of the sign, keeping the same intentions and applying a systems-thinking approach to the project, conceive another genre, media and style that this piece might become. Then, develop new content, then create a system and draft new deliverables to fulfill the intent of the original sign very faithfully. I generated entirely new verbal and visual content based on the intention’s identity. The only element that remains from the original sign is the intention of the message. When generating new content to keep the context of the original sign in mind and new content should be acknowledge to this. Identify and create what will visually join these pieces together as a system (image style, layout, color, type, graphic elements, etc.) and use these in varied amounts on each piece to create a family, but not identical cookie cutter designs.
branding editorial design interaction
CATEGORIES
PROJECT CONCEPT
_ identity _ packaging _ ui/ux design _ brochure _ posters
Since 1917 Girl Scout Cookies have been sold by Girl Scouts of the USA (GSUSA) as one of its major fundraisers to raise funds for local Scout units. Based on this history of Girl Scout Cookies, I rebranded an organic texture feeling to target children who pursue a healthy and positive life style.
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04. ORGANIZE CLASS_ Nature of Interaction YEAR_ Spring 2015
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TYPE OF PROJECT
PROJECT DESCRIPTION
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Create a well-considered mobile, on-screen, user experience. The research and design of the app must be unique, native and leverage 3 native iPhone functions. Craft a thoughtful, and engaging user experience, as well as the constraints for designing mobile touch interfaces. Apply your classic design skills in terms of layout, type and color in such a way as to quickly communicate and guide the user through your interactive space. The project is broken into sections: discovery and framework, concept, refining, delivery and resources.
branding editorial design interaction
CATEGORIES
PROJECT CONCEPT
_ identity _ ui/ux design
I built an organizing app for families who are struggling with excessive items they have. I built this app to make organizing much easier so people could find their stuff anytime based on the location and information of their stuff. In a world where real time information is quick and accurate, it will help group items by location, category, type, and make organizing more convenient through this app.
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AT&T
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11:56 AM
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05. MY FIRST HAIRCUT CLASS_ Visual Literacy YEAR_ Spring 2014
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TYPE OF PROJECT
PROJECT DESCRIPTION
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This project required me to select an event that could otherwise be described in typical time-base measurements (hours, minutes, seconds). It should have a beginning and an end. Then design a format related to my topic, and interesting elements that could be intertwined in this newly re-envisioned timeline.
branding editorial design
CATEGORIES
PROJECT CONCEPT
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I applied graphic elements to describe my experience of getting a hair cut in an American hair salon. The timeline story describes how I communicated with the hair stylist cut with my not perfect English. There are various group elements to display: the hair cutting process, my communication with the stylist my emotion during process and the music that as playing. I developed the format for hair cutting accessories wrap and spray bottle based on the timeline design.
identity packaging
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School: Academy of Art University Course: Portfolio Seminar Instructor: Jeremy Stout Semester: Fall 2016
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Written and Designed by Fang Ci Website: fangcidesign.com Email: cifang0218@gmail.com All Rights Reserved Copyright Š2016 Fang Ci No portion of this publication can be used or reproduced without the prior written consent from FANG CI.
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