NAME : FAN JAI YOUNG NAME : FAN JAI YOUNG
ID: 0363896 ID: 0363896
Part 1 - Brand Research
conducted a research on our chosen local brand with a comparison of their competitor
Part 1 - Brand Research
conducted a research on our chosen local brand with a comparison of their competitor
Part 1 - Rebranding
branding board - showing the summarization of their key marketing features
Part 1 - Rebranding
rebranding board - repurpose their aims and objective for their brand and highlighting the essential or key marketing component
Part 2 - Site Analysis
rebranding board - repurpose their aims and objective for their brand and highlighting the essential or key marketing component
Part 2 - Site Analysis
rebranding board - repurpose their aims and objective for their brand and highlighting the essential or key marketing component
Part 3 - Conceptual Stage
concept ideation - brainstorming the mudah brand focus
concept ideation - using the philosophy of adoration on cat effect to form a abstraction as the concept design
schematic ideation - envision the form which will later function in the space
Part 3 - Space Planning
space planning - programs to suits the title of Katmana which curated for the cats and customer. using bubble diagram to zone the spacing thus able to implement the design according the space.
Part 3 - Orthographic Drawings
Part 3 - Visuals
coffee workshop space
coffee display area
2nd coffee equipment display
2nd coffee equipment display
Part 4 - Presentation Board
Final - Presentation Board
Reflection
Throughout this journey of understanding and rebranding, I’ve learned in detail how the rebranding process works. Although the grading focused more on the first impression of the graphics and how well they empathize with the brand, rather than the content quality, this experience has been insightful. As we developed the design further, it was based on a study of the ideation topic, which for me was Katmana. I realized that sometimes it’s best to stay true to yourself and trust your own judgment, especially when feedback isn’t particularly constructive. I learned to stand firm and rely on what I had learned from previous semesters.
Our focus on understanding "Mudah" as a brand proved to be a pivotal aspect of our development. The exploration of Mudah.my allowed us to delve deeply into what the brand stands for and how it can distinguish itself in a competitive market. This involved extensive critical thinking about the brand's core values and unique selling propositions. We examined Mudah.my’s current brand perception, customer expectations, and market trends to identify how the rebranding could address customer pain points and aspirations.
In our creative process, we brainstormed and tested multiple design concepts to determine which best embodied the brand’s essence and created a memorable impact. This wasn’t just about creating visually appealing graphics but about crafting a comprehensive brand experience that aligns with Mudah.my’s mission and values. By immersing ourselves in the brand's narrative and applying insights from earlier research and ideation phases, we aimed to develop a design that stands out and effectively communicates Mudah.my’s core message. This thorough exploration and application of critical thinking were crucial in creating a brand identity that is both distinctive and impactful.