Laylow Laylow an artist far too advanced for the ordinary mortal. Lately, Laylow, an artist from Toulouse, has turned the Rap game upside down and we can say that he smashed everything. Yet, we almost know nothing like Jon Snow about this mysterious artist. Born in 1992, he was in France for the first years of his life, before emigrating to Tunisia and then to Ivory Coast, with his mother. He returned to France at the age of thirteen and began to be passionate about Rap. The one who was performing with Sir'Klo started a solo career in 2016 with a debut EP called Mercy. He multiplies featuring with other rappers including Wit, Sneazzy or Di-Meh which allowed him to be propelled to the front scene after the release of his first album. He shows to his audience aesthetic video clips coming straight from the future – with sounds of diverse atmospheres – from melancholy to madness. Laylow has established himself with his own style that he calls ‘Digital’. On the other hand, the use of autotune music has become an emblematic part of Laylow’s voice as well as his fashion style. We can say that the rapper was able to create a very intriguing fictional character so far. In December, Laylow released the video clip ‘Maladresse’ who reached 1,5 million views on YouTube. In this video stuffed with special effects worthy of the biggest Hollywood blockbusters, Laylow sees himself plunged into a futuristic, dark world, where he’s supposed to kill his other self in order to reborn in his bionic form. There’s no doubt he was inspired by sci-fi movies to stand out from others rappers. With already 4 albums to his credit - Mercy, Digitalova, .Raw and .Raw-Z - all released very quickly, Laylow shows us his determination to conquer his audience. As 2019 isn’t over yet, Laylow has not said its last word and may still surprise us.
Jey.Laylow
© Gloria Dominiak
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