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OVERLEAF: Johnstone and Cushing agency ad for itself in the 1959 Art Directors Club Annual.
top: Sydney Smith’s The Gumps endorsed Funny Frostys.
SYDNEY SMITH•E.C.SEGAR
left: Popeye and crew pitch Westinghouse light bulbs.
In 1950, Al Capp’s Li’l Abner continuedthetraditionofcomicstrip-character endorsement.
COMIC AD MEN 19 ALCAPP
BROWER 20 MELGRAFF
STEVEN
COMIC AD MEN 21
MELGRAFF
Mel Graff’s (Secret Agent X-9, Captain Easy) ad for Dr. Lyon’s Tooth Powder from 1948.
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FRANKROBBINS
Frank Robbins (Batman, Johnny Hazard) took over Dr. Lyon’s Tooth Powder from Mel Graff, 1949 (this page) and 1950 (overleaf)
COMIC AD MEN 23 FRANKROBBINS