Lee (spring / summer 2015) by Fantastic Plastic Mag

SS15 COLLECTION BOOK

DOJL

BLUE & BOLD Intense visual washes inspired by summer skies.

ECLH

DELS

DFLN

PLII

PLKB

SS15 COLLECTION BOOK

PLOZ

VINTAGE WORN Bashed-up, battered and best loved.

VINTAGE EIGHTIES Reworking the washes, treatments and fits of the era in contemporary and unexpected ways.

AAKY

DAMP

DEMS

DFLN

SALV

SS15 COLLECTION BOOK

PNLC

FADE TO GREY Grey in all its forms: worn & washed to clean and pristine

PMHW

JY47

JYHL

JDIN

JBCS

SS15 COLLECTION BOOK

MEN

BLUE, TIMES TWO

Intense, worn-in denim

Contrast a bright, vivid blue jacket with deep indigo slim fit jeans with worn-in, white touches, and break it up with a white photo print tee. The denim-on-denim look for high summer.

Quilted Bomber L80NSG35 Lee速 Western Shirt L643IELR Pocket Tee L62DCI13

Brilliantly bashed-up, rigid denim in an extreme vintage wash, smartened up with a tonal quilted bomber, Lee速 Button Down shirt, and a classic grey marl tee. Intense, worn-in pure denim balanced with a subtly smart top half.

Luke L719QBNI

Blazer L86ZQCLJ

Contrast strong and light shades, a study in blue

Kansas Tee L62ZAIHA

SS15 COLLECTION BOOK

THE NEW VINTAGE

Luke 719DNLL

SS15 COLLECTION BOOK

MONO TONES Monochromatic, with a touch of blue Rider Jacket L888QBNF Pocket Tee L62DCI52 Luke L719AKLD

With a monochrome camo sweatshirt at its heart, build up a tonal look with black and white layering, including a slick, sateen off-white Rider jacket, with touches of blue as a nod to summer: a chambray hood interior detail, perhaps, or worn-down vintage-look denim.

Lightweight Jacket L86TWJ01 Rider Jacket L888HS05 Allover Crew SWS L80PSN37 Stripe Tee L63CSJJA Luke L719KMKW

SS15 COLLECTION BOOK

The pop colour look via washed-out, timeworn Inca Gold denim, and a simple, slubby off-white tee under an intense worn, authentic Lee速 denim jacket. A bright, bold and brave summer look.

BRIGHT, BOLD & BRAVE SS15 COLLECTION BOOK

LOOSE AND LAYERED

Mismatch loose-fit layers, clashing checks and graphic prints, and a dark jacket against worn-in sky blue jeans, and top it all off with a slouchy, Lee速 parka. An off-duty, loose-edged look.

Stripe Tee L63CABCV Daren L706QCLJ

Field Jacket L86VWIKA Rider Jacket L888ECOV Lee速 Button Down shirt L880IIHA Chase L715DFLN

SS15 COLLECTION BOOK

LET THE DENIM DO THE TALKING Let super-fresh, sky blue, perfectly washed-and-worn denim speak for itself. Match it with a simple, one pocket stripe tee, and an upscale shoe.

SS15 COLLECTION BOOK

Three new summer-ready denim stories inspired by our 125+ year heritage and wholly contemporary outlook. Weâ&#x20AC;&#x2122;ve mastered a range of exclusive washes and treatments for SS15 to create upbeat, super-fresh sky blues; soft, sun-faded greys, and worn-in, worn-out vintage looks, via our strong fit portfolio. With classic detailing, and iconic LeeÂŽ pieces, reimagined. A trifecta of seasonal denim winners designed to be the building blocks of an essential summer look.

DENIM STORIES MEN

BLUE AND BOLD Upbeat, bright and bold blues with fresh white touches inspired by the skies of summer â&#x20AC;&#x201C;!from pale, sunrise blues to deep, dusk-like indigo, all rendered in our classic fits and finishes.

FADE TO GREY Grey, in all its forms: worn and washed to clean and pristine. This summer’s key shade, Lee®’s grey denim is treated just like it’s a classic blue, with the same washes and treatments, tweaks and tune-ups. At its heart is Magnetic Grey, sophisticated and refined cotton twill.

VINTAGE WORN Bashed-up, battered, and best loved: this summerâ&#x20AC;&#x2122;s vintage worn denim has intense visual washes, and a sun-faded tint over subtly green cast denim.

REAL DENIM, REAL HERITAGE This original lefthand weave denim – with a twill line that runs from the top left corner of the fabric to the bottom right –!has a naturally superior softness and real denim heritage. This is pure, rigid denim from the original Lee® workbook, rendered in a 13 oz fabric, with a range of visual washes.

SS15 COLLECTION BOOK

WOMEN

Buttoned-up and blue

How to wear this season’s most intense visual denim? Just keep it simple.

Use a crisp, cotton button-up and rich tonal camo blazer to smarten up an extreme, but upbeat super skinny denim, rag bleached and splattered with subtle paint spots; strike a balance between refined and intense.

Camo Overshirt L56OIQ35 Regular Western Shirt L516HMHA Toxey L527PLKC Slouchy Shirt L45RHALB Paneled Tank L41IEIHA Scarlett L526ALKD

This season’s most intense visual wash –! with layers of special tonal treatments like sea spray over a dark indigo base –!is surprisingly easy to wear. Match with a simple, summery top-half, balancing the silhouette with a drapey shirt and cute trimmings.

SUMMER SMART 144

SS15 COLLECTION BOOK

145

GREY ON GREY

Play with grey

Tonal, ikat checks lend a folksy, laidback feel to pared-down denim looks – keep it relaxed up top, and super skinny down below (perhaps with a special, zip pocket Toxey) with a dark, pure denim wash.

Play with grey tones and washes to create one cohesive look. Use highly visual treatments –!like a intense rag bleach wash in a light Sky Grey – with a dark grey stonewash shirt, and a monochrome slogan tee for contemporary detail.

One Pocket Shirt L45QHBO1 Toxey Variation L30RJYHL

Regular Western Shirt L516KEHF Muscle Tee L41CAC12 Toxey L527PMHI

Contrast folksy checks with pure, refined denim 146

SS15 COLLECTION BOOK

147

HOLIDAY HERITAGE

Ripped, repaired and rather refined

The short bib in rich blue denim has workwear detailing referencing Lee®’s authentic mercantile roots. Wear with a simple, long sleeve henley, or fresh white tee.

Long Sleeve L41DSLM Scarlett L526PLOZ

Summer’s most unabashedly cutest piece is archive-inspired Henley L40AACCV Bib Short L30TDFLN

148

SS15 COLLECTION BOOK

Wear a cute, feminine top with tough, sliced and slashed-up denim – both balance the other to create a look that’s not too cutesy, not too rock, but perfectly in between.

SS15 COLLECTION BOOK

149

OFF DUTY DRESSING

Bright whites and faded, watercolour florals

A laid-back, fashion-edged look –!with slouchy army parka and denim short shorts – for off duty excursions, from VIP festival ticket holders, and city trips, to backyard BBQ-goers.

This summer’s uniform for festivals, beach breaks and city tripping

150

SS15 COLLECTION BOOK

Lee®’s watercolour cherry blossom print is this season’s new floral –!a full colour design in a delicate palette over a pure, bright white denim.

Summer Parka L56NWIKA SS Slim Tee L40SEVLH Stripe Scarf LL21HDKT

Paneled Tank L41IEIHA

Pin Up Short L30NDFLN

Scarlett L526PDKM

SS15 COLLECTION BOOK

151

Lee® knows a thing or two about what makes a good fit. This season we explore our winning fits (with a few exciting seasonal tweaks) via an on-trend palette of super-fresh blues, sun-faded greys, and authentic 80s-inspired finishes. Behind it all is Lee®’s 125+ years of denim expertise, superior stretch denims with amazing recovery, and our three upbeat denim stories – all with strong, visual detail – to create endless seasonal (and sexy) looks. This is set to be one hot summer.

DENIM STORIES WOMEN

BLUE AND BOLD Vivid blues with fresh white touches; brighter and bolder with intense visual washes inspired by summer skies. With cloud-like rag bleaching and soft paint splatters, in pale, sunrise blues; deep, dusk-like indigo, and everything in between.

FADE TO GREY Sun-faded, soft greys to intense, stone bleach looks – Lee®’s superior grey fabrics, reworked with all the washes and treatments classically reserved for blue denim. Some subtle, other’s rock-edged with real stage presence.

VINTAGE EIGHTIES The Lee® time machine stops off at the 1980s, reworking the washes, treatments –!and fits –!of the era in contemporary and unexpected ways. Expect classic stonewash –!from soft to intense –!across denim jeans, the iconic Lee® Bib, and Sallie, with bandana belts.

SKIN TO SKIN SUPER STRETCHY, SUBTLY SEXY New product alert! Lee® Skin to Skin has super-stretch powers, guaranteed to fit like a glove, with our best ever snap-back recovery. Holding and hoisting, elongating and enhancing, with refined detail, upscale trimmings, and sweet, slow-fade yarn. In four distinct washes, from a simple One Wash to a slice and repair rips and abrasions, and a metallic all-over foil print –!all with contrast threads and gold metallic Lazy S, leather Lee® branding with gold font, and two-metal button in gold and brass.

160

SS15 COLLECTION BOOK

161

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