10 Best Indian CEOs to Esteem in 2022-Vol-2 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

New-age leaders shaping better prospects for the nation… Realizing the ‘roar’ created by our exclusive edition- 10 Best Indian CEOs to Esteem in 2022, Business Connect decided to release its Volume-2 to resonate with its fervor. Being an expansive issue that talks about the success stories of some inspiring Indian CEOs who are known for their phenomenal leadership, it asserts how values and ethics can help a leader scale new highs. We are here to acknowledge and reward the legendary CEOs shortlisted by our adept team of jury members, editors, data analysts and others across their respective industrial spaces. The vision and direction of our magazine found the profiles of the luminaries featured here to be a perfect match for this ‘extraordinary addition’ to our series of publications. Basking in the glory of success these CEOs have been known for relevance and excellence portrayed by them in their domains, driving customer-centric organizations. Shaping better growth prospects for our economic growth, these business tycoons have envisioned products and services that can change lives on the ground levels, creating an impactful magnitude. Driven by extraordinary business dexterity, perseverant attitude and zealous attempts, the exemplary CEOs highlighted in this brandnew edition could be claimed to be the epitome of the avant-garde outlook for sure. Our squad of dedicated individuals co-created this extraordinary issue in an attempt to be an influential narrator of the entrepreneurial buzz stimulated by such leading figures with a steadfast determination to make a difference to the world. Pushing our boundaries in terms of content to make our magazine more and more intersectional, we have always tried to bring out the best in favor of our global readership. In view of this, the enlightening articles about the achievements of some phenomenal CEOs will offer you suitable information as there is so much to explore and so much to ponder over. And the impassioned fervor of the CEO of Funcell Games Pvt. Ltd.-Abhishek Malpani and his leadership team propelled us to highlight his vignette on the cover page. Owing to his innovative and out-of-the-box approach to reach out to the masses offering educational games to various age groups, the start-up has scaled new heights within a short span of time. Do read out his full story to dive into the pool of phenomenal business insights and unique perspectives and let us know your precious views on it. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal kajal@businessconnectindia.in

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari

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www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Cover Story

Table of Contents

ABHISHEK MALPANI CEO & Founder

FUNCELL GAMES

Taking Indian Mobile Gaming to World Level Page No. 10 www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Fly High Consultants Pvt. Ltd.

Success Story

How V.G. Siddhartha Turned Cafe Coffee Day Into A MillionDollar Company

Torchbearer to Students Dreaming to go Abroad- Pioneer in formulating End to End Services for Abroad Aspirants

Humanoid Systems

Apollo LogiSolutions Limited

India’s Leading Logistic Service Providing Company Just Got Better

A start-up challenging the status quo proposed by Viswesh Suresh Madhav

18 20

Conceptualise

Technology

5 Exciting Ai Business Development How They Can Affect You

Amplify Your Online Presence With Conceptualise

36 38

ITAakash Strategic Software Pvt. Ltd.

Lifestyle How to Deal with Office Politics

Guiding Seamless Digital Transformations

24 26

Proodle Hospitality Services Pvt. Ltd.

Creative Factor Group Purpose of Brands in a postpandemic world

A Trusted Hospitality Brand for Quality, Healthy and Hygienic Food Solutions

Dentilligent Dental Solution

Health

Introducing Revolutionary reakthroughs in the Dentistry Space

Natural Home Remedies To Get Relief From Sinus

28 30

Scrum Digital Pvt. Ltd.

Leadership

An illustrious IT establishment

Why Entrepreneurs need to be Good Managers & Great Leaders

46 7

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Cover Cover Story Story

Abhishek Malpani CEO & Founder

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

FUNCELL GAMES Taking Indian Mobile Gaming to World Level

Puja Bhardwaj | Business Connect

he game development market is experiencing considerable growth and is expected to flourish significantly in the next coming years. Still, there is little so far to show as embankments, and achieving success in the gaming industry is showing up as a major challenge. While most of the companies stand unsure what actions to take, few players have recognized the opportunity and are cutting through the fog. Amid the flood of innovation in the global gaming landscape, Funcell Games has emerged as a clear success and a powerful disruptive force reshaping the gaming zone. Acknowledged among the top 5 game development companies globally, Funcell Games develops unique educational games based on learning through playing games with innovation and creativity.

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A seed that was sown in 2016 germinated well and became the cornerstone setting new standards in the gaming industry.

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We launched our game in the period when people did not know a lot about mobile games. They used to play just a snake game on Nokia Phones. I found it was a great learning experience for me so I learned a little bit of coding and started making my own game, asserts Abhishek Malpani,Founder & CEO, Funcell Games. 11

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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The initiative has been successful in its efforts by making millions of users a part of the network. The driving force behind the creation of such a successful platform was the love for gaming and the dedication of the visionary and his team. The company launched different games like Idle World, Idle Human, 9 Months, Stairway to Heaven to name a few. The strong inclination of consumers towards the gaming industry suggests the firm’s future appears to be very bright.

Funcell is a classic example of an innovative entrepreneurial journey where the product became successful after so many failed launches. You won’t believe it, but for nine longer, years, I kept on making games but no one of the games were shining. I could manage to run this firm initially because I already had my father’s growing textile business. I used to take money from this business and invest in game development. There was always an option to leave this gaming industry and start working actively for the textile business. But I always wanted to do something different, and mobile gaming was something I was passionate about. Fortunately, with the support of my brothers and financial backup from the family business, I got the opportunity to make my own game and showcase my idea to the world. Finally, I established the gaming company in 2010 and launched it in the app store. At first, I learned a little bit of coding and developed the app myself. Well, it did not work out. So, I approached a game development company in Ahmedabad, called DMNS. I told them that I have a lot of ideas on how to make games. Can you make it for me? Their answer was yes, they started making games for me.”

MILESTONES ACHIEVED BY FUNCELL Idle World: Published in May 2019, Idle World ranked no 1 in the US, UK, Australia, Canada amongst all the apps and games of the world for seven consecutive days and still has 20000 downloads daily. It reached two million active users with top 20 Worldwide Rankings. Idle Human: After the success of Idle World, the company launched another game in August 2019 – Idle Human. It also had great success with 60+ million downloads. It had one day three lakh downloads and reached No. 1 Position in Worldwide Rankings 9 Months: Launched in April 2020, the 9 Months has also been a great success with 15 million downloads in just 3 months and has 100k downloads every day. It was such a big release that took the world storm, achieving the No. 3 Position in Worldwide Rankings. Ideal Workout: Ideal Workout was launched in September 2020, it achieved 5+ million downloads and reached in the Top 20 Worldwide Rankings. BEGINNING OF FUNCELL: INTRODUCTION OF A NEW STANDARD IN THE MOBILE GAMING LANDSCAPE

Clearing clouds in the fast-changing, chaotic world of mobile gaming, Funcell evolved a lot with the time, it had recorded 450 games before its first successful product. It has gone through the rigor and testing, which makes it the most reliable mobile gaming company across the globe.

CEO Abhishek Malpani

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

THE MAN BEHIND THE IDEA

One of the dynamic leaders of the business world, Abhishek Malpani is an enthusiastic personality. He has played an effectual role in setting new standards of mobile gaming not just in India but worldwide. Abhishek is home to innovative ideas and an ardent persona and set in his ways, a man of his words. Passionately committed to turning over a new leaf within mobile gaming, Funcell’s consistent growth is his resolute commitment to bring about many more transformative changes and establish benchmarks in the mobile gaming development industry. Staying by his success formula – to build, innovate, succeed, and give back, is a worldrenowned entrepreneur who has become an inspiration for many because of his commitment, passion and never give up attitude.

Talking about his journey, the visionary states, “When I began this journey, I was the only one, there was no team. I used to get games developed from other companies. There was one development company, I worked with them for 7-8 years and later, I bought that firm. During acquisition, the firm was a 20-member team. It was struggling hard to stay competitive and grow in the market. But there was no positive result. After I acquired them, I worked with them as a family. I increased their pay scales, and in the last two year, the company has grown well. There are no hard-core rules for employees that they have to do certain things under a certain timeline, there is a free and flexible work culture.”

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Abhishek loves to read Dan Brown’s books and watch movies. He mainly gets inspired from watching knowledge-based TV series that are focused on science and technology and all discovery channels. Abhishek also read Buddhism and Gita multiple times in the situations when I needed some motivation. In hobbies, he has been state level champion in table tennis and chess. These days, he spends his spare time playing tennis.

FUNCELL’S VISION & GOAL

Abhishek Malpani is not only a successful leader but an innovator and contributor to a better solution for future generations. His philanthropist ideals motivate his achievements. Funcell Games has already become one of the top 5 game development companies in the world, but his vision is to make it a top developing company in the world. Big companies from the US, UK acquired small companies in India. Mr Abhishek wants to build a big game development company in India itself. Big brands like Facebook, Google are all from other nations. He asks people why don’t we have such big brands in India? The main reason he believes is that we sell ourselves for a few cents. “I already got offers from big companies from the USA. I told them that this is not my objective. I want to make my company one of the world’s biggest. We do not just make games for the Indian audience only but we make games for the worldwide audience and mainly for the US and Europe, Australia, and Canada. The focus is to make a worldwide company”, the leading man further apprised.

STANDING STRONG AGAINST CHALLENGES & FUTURE OUTLOOK

The biggest difficulty has been the competition. Funcell is not the company competing with others just in India but it is a company competing against thousands of companies across the globe. It is working globally where new games are launched daily. So, there is a pressure of creating something unique every time.

“Creating something new may sound easy but when you start working and coming up with new ideas to fight against the world, it is quite challenging”, the visionary mentioned. At present, the plan is to expand the team size, take it from the 60-member team to a 100-member team by the end of May where there will be 20 game developers, 20 editors, 30 artists. Developing at least one new game every month is another future plan. And, the longterm future goal is to make Kolkata the gaming hub of the country. 15

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

SUCCESS STORY

How V.G. SIDDHARTHA turned CAFE COFFEE DAY into a million-dollar Company The meteoric rise of the Café Coffee Day Brand is still known as one of the greatest success stories of home-grown businesses in India. There are two reasons why we really want to talk about CCD’s success journey. First, the company has seen catastrophic but still standing in the market and giving real competition to most popular brands like Starbucks, Barista, and Costa Coffee. On the other side, a woman entrepreneur Malvika Hegde, Siddharth’s wife, is proven to be superwoman for this CCD. INTRODUCTION Café Coffee Day was launched in Bengaluru in 1996 with one retail outlet by VG Siddharth. It was meant for customers to sit and surf the internet while enjoying their Coffee. Café Coffee Day (CCD) is an Indian multinational Chain of coffeehouses headquartered in Bengaluru, Karnataka. The company serves one of the largest Indian Tea and Coffee lovers with approximately 550 locations and 15,000 all across the country. Café Coffee Day has won millions of Indian tea and coffee lovers’ trust. However, not limiting themselves to Coffee and Tea, Café Coffee Day also offers a range of snacks like Paneer Garlic Bread, Spinach “N” Corn Garlic Bread, and more. CCD has changed the tea and Coffee Drinking culture. Remains ahead of its competitors such as Starbucks, Costa Coffee, McDonald’s, and Barista. FOUNDER JOURNEY It all started when Late V. G Siddharth completed his education. Now, he had two options, whether he could have started his own business or supported the growing coffee plantation of his family business. But the ambitious him toward something else, which made him do something his own. Agreeing to that, his father gave him 5 Lakhs and said that he is always welcome to the family business whenever he wants. So, with that money, he bought land for about Rs 3 Lakhs and credited the remaining to his bank. Later, Late V. G Siddharth decided to go to Bombay (now Mumbai). From the day Siddharth landed, the very next day, he randomly walked into Mahendran Kampani of J.M. Financial office without an appointment. What happened was that he had never seen an elevator in his life, so he climbed up the six floors, where he found J.M Financial’s office. After his short wait and good talk, he got a job opportunity at Mr. Naveen Bahi JM finance in Mumbai as a management trainee/intern for trading in the Indian Stock Market. While working at J.M. Financial services, he learned about investment, handling accounts of big companies, and more. Kapani personally trained him to understand the importance of a tiny little gold on the surface and to grab them first. After working two years, Siddharth came back with confidence - ready to start something his own. With saving money, he started his own financial firm. During the time, the stock market had crashed. He was looking around for a new investment opportunity that would give him a good return and thus how V.G Sidharth named his first business Sivan Securities. Later the company was renamed “Way2wealth Securities Ltd.” www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

V.G Siddharth Founder

Siddhartha successfully converted the venture into a highly successful investment banking and stockbroking company.

Finally, in 1996, The first Café Coffee Day outlet was opened with the slogan “A LOT can happen over Coffee!” In a matter of a few years, Café Coffee Day became one of the most dominant players in the Coffee business market. By 2011, The company had more than 1000 outlets across the country. Internationally, CCDs were introduced in Austria, the Czech Republic, Malaysia, Nepal, and Egypt, before shutting down all.

CAFÉ COFFEE DAY JOURNEY Siddharth happened to come across a German famous chain coffee brand (Tchibo Gold) owner, who was interested in buying coffee beans from his coffee plantation. During the brief discussion with Tchibo owner, the owner told the story of how his band actually started in a small 10ft. shop in Hamburg, Germany with bare minimum investment, and how within a span of nearly 40 years, it had turned into Multi-Million Dollar Business globally and 2nd largest coffee roaster in Europe.

THE SECRET OF SUCCESS The success is attributed to the early mover benefit, which aided the coffee chain to build its markets in India and the innovative police incorporated thereafter, which helped it to maintain.

While running his own investment banking business, V.B Siddharth was supporting his own family business as well. ” During the business, what he saw was that government policies and the soaring high import and export duties made it even more difficult for Indian Coffee producers to keep the price low or to venture out into international coffee cartels. Hence, Siddharth took this issue and aimed to change the current scenario. He united coffee producers and headed to the finance minister (Manmohan Singh) to solve such a policy. Soon, the problem was shorted out. “

The coffee beans (from his own coffee plantation) are used at the CCDs. Besides, own designed coffee machine is used at the cafeterias. Moreover, Café Coffee Day stands out for its exclusive color theme and custom-made furniture pieces that give them an identity. WHAT HAPPENED TO CCD’S FOUNDER? Everything was going well. Soon the company converted into a public company and then changed the name to Coffee Day Enterprise. But Siddharth’s business idea (CCD) is debtcentric – meaning taking debt from markets. The founder lost grip on his business empire, and soon it nosedived into debts.

This inspiring story of the Tchibo Brand gave Siddharth completely different thoughts and outlooks to build a great business empire. In 1992, Siddharth started his own coffee business named ABC (Amalgamated Bean Company) called Coffee Day Global, an integrated coffee business, that ranges from procuring, processing, and roasting coffee beans to retailing coffee products. Within just two years, the company had become India’s biggest coffee exporter. They have opened 25 stores in just Chennai. Soon, he realized that margins were limited in this business, and he would need a better option to survive. Luckily, in 1995, it was time when café culture was introduced globally.

In 2017, the income tax raided the offices of the coffee chain, which showed that the company was in huge financial debt. As per data, in march 2019, CCD had accumulated a debt of Rs 6,550 crore. CCD didn’t contribute to the debt but instead has shown profits of the last three fiscal years. It Indicates CCDs governance failure. In July 2019, Café Coffee Day came in news when VG Siddhartha mysteriously disappeared after stepping out of his care for a walk at the bridge near Mangalore in Karnataka. After two days, the authorities recovered his body from the nearby river. His death was declared as a suicide. Reportedly, the founder had taken the step after coming under an immense financial strain, reportedly to be tune of Rs 11,000 crore. In an unverified latter, the founder had also alleged harassment from Income Tax officials.

Siddharth would frequently go to Singapore. On a Singapore trip, his eyes caught the crowd at some shops. He found out that those shops were offering free internet. After coming to India, he discussed with the management team and decided to open a coffee café across the country. He designed the idea - café with Coffee along with one-hour free internet. For your information, the internet was considered a luxury thing and had a limited area at those times. The idea seems bankable.

WHO IS THE NEW CEO OF CAFÉ COFFEE DAY?

After his death, overall, the company took a big hit. But, Malavika Hegde, Siddhartha’s wife, and former Karnataka chief minister S.M. Krishan took over the reins of the company at a crucial juncture and scripted an amazing saga of resurrection. Now, the company is doing great in the hand of Malvika, who introduced a slew of measures to save it. Before becoming the CEO of CCD, she has worked as a non– board member of CEDL for many years.

Malavika

CEO

Malvika took over the company as the CEO during the lockdown period. She made sure to not increase the price of items. She pulled down the shutters on many outlets that weren’t making the profits. Moreover, she has pumped capital into the company by attracting new investors. The debt has been brought down from 6,550 to Rs 1731 crores as of 2021. In short, she has been successfully running the outlets since the very first day as CEO of CCD.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

The 20 Most Promising Logistics Services Provider to Watch in 2022

Apollo LogiSolutions Limited India’s Leading Logistic Service Providing Company Just Got Better

Gulshan Praveen| Business Connect he Business Connect team has a marvelous history of featuring some exemplary companies in its portfolio from varied niches. And here again, we are back with a top-notch tale of one of the leading logistic service providers in the market- Apollo LogiSolutions Limited. Our editorial panel had an interesting and joyful session with the leading figure of the company, Mr. Raaja Kanwar, Vice-Chairman and MD. He shared some unknown and exciting facts about the company with us that we are more than keen to spill further in this read. The amazing journey of the company immensely impressed our team and made us feature them in our upcoming edition-“Most Promising Logistic Service Provider.” We truly hope and desire that this fascinating read will add some extra value in the lives of our global readership and will act as a motivation booster for them.

Apollo LogiSolutions (ALS) was conceptualized in the year 2009 under the stewardship of Raaja Kanwar, Vice Chairman & Managing Director with a unique mission to become a leading integrated logistic solution provider in the respective market. At present, the Apollo team facilitates 3P solutions and end-to-end supply chain services across varied business domains and has established the company as the leader of the domain. The company is scaling the success ladder at a brisk pace with its top-notch service panel and with an industrial team. Explaining the inception story of the company, Mr. Kanwar asserts, “After gaining insights into the fragmented logistic sector in India and realizing its increased potential, we decided to embrace the opportunity to link the logistics industry’s growth with associated infrastructural development. ALS was founded to professionally revolutionize the logistics industry in India by “Nurturing Entrepreneurs through Partnership’. Collaborating with my team, we set up the enterprise to help manufacturers and companies focus solely on their core operations without bothering about supply chain issues while having real-time access to information on the movement of goods. We have turned ALS into a one-stop logistics solution provider for customers through our network and presence across various domains. Through our unique vision, we have created a highly profitable enterprise in the growing logistics industry. We have been consistently delivering end-to-end logistics solutions to customers while maintaining strong business ethics and practices. Our focus on adherence to quality and delivering excellence has helped Apollo LogiSolutions earn a respectable reputation and firm standing in the industry while building fruitful associations with all the stakeholders and clients. Our unfailing observance of world-class quality standards has turned Apollo LogiSolutions into a premier logistics company in India and a globally appreciated industry leader.”

differentiating factors in the respective realm. They explained to us that their focal focus is on creating and utilizing multimodal logistics networks to attain the best possible efficiency and cost reduction. The Apollo team is relentlessly working on increasing and improving the logistic realm with their top-notch services. The Apollo team is putting their utmost efforts into scaling their operation at the next level and inculcating similar opportunities for themselves as well.

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To explain their skill of creating excellent solutions,

the Leader says further, “The major pain points of clients concerning the logistics services are the overall logistics cost, reliability and visibility of products across their supply chain. At ALS, we engage with our customers and potential customers to understand their challenges and needs related to logistics services and strive to address them effectively. With our three-pronged approach of analysis, evaluation and execute-we have been able to create values for our clients. We focus on the solutions and innovations across technology, assets, and operational excellence. We are continuously working towards building a control tower through technology-led solutions which will bring end-to-end visibility across the supply chain. Additionally, one of our key focus areas has been the improvement on operational excellence to continuously realign our operations to achieve cost reduction and higher efficiency.”

SYNCHRONIZATION WITH TECHNOLOGY

“Every single industry is going through a major business model and technology-oriented disruption.” Technology plays a significant role in the growth and success of every business from different niches hence, business leaders at present put their efforts into attaining emerging technology in their organizations. We questioned Raaja

DISTINCTIVE FACTORS

Our team asked the leadership panel about their major www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

about his perception of tech and R&D throughout the organization and he replied by saying, “ALS is on a digital transformation journey, where the operations are being managed through various digital management systems. Based on the requirement of the clients and the need for operations various warehouse management systems are used to bring in operational efficiency and effective monitoring of the operations. Through a transport management system which handles the FTL, PTL, Milk run operations with track and trace capabilities ALS is aspiring to bring in greater visibility and efficiency to its operations. We are in the process of developing AI or ML-based monitoring systems to eliminate/reduce the pilferage/theft in the warehouses. Keeping abreast with the developments in the sector, ALS is planning to reduce its carbon footprints through replacing/ converting its current fleet to run on greener sources of energy.”

FUTURE ENDEAVORS

There are multiple inefficiencies in the respective realm of logistics, which has become a major reason for high cost and is impacting the service quality. As mentioned earlier, the company is focusing on leveraging its presence across the logistic service domain and providing integrated services.

Raaja Kanwar

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Vice Chairman & Managing Director

“Multimodal logistics and conversion of road movement to rail movement is a focus area for us to pass on the benefits and advantages of the developing rail infrastructure in the Country. We will continue to focus on the key sectors such as e-commerce, chemical, hi-tech & electronics expected to drive the growth of the logistics industry. Our rural supply chain currently has a lot of inefficiencies and presents a larger opportunity for logistics players. We are pursuing these opportunities to bring in improvement through technology and optimization of the supply-chain network.” Before signing off, Mr. Kanwar shared his word of motivation to our reader by saying, “Stay agile, embrace change

and make excellence a way of life. Work with passion and complete ownership of your business. And know that the best is yet to come!”

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

CONCEPTUALISE

AMPLIFY YOUR ONLINE PRESENCE WITH CONCEPTUALISE Kajal Dhobal | Business Connect

What do you do when you discover a new product for the first time? Do you go to a random store in the hopes of finding it? Do you inquire about the goods from a customer service representative? Do you go to the Yellow Pages to discover something about the company’s products? No. You grab your phone and google more about the product. That’s what everyone does. Because that’s the easiest way to know more about the product. You can read its features, find a video, read customer experiences and a collection of all these will help you make an informed choice. Now let us reverse this. You discover a product for the first time. You enter the details online and there’s hardly any feed. Chances are that you will stop caring about the service. So one aspect is quite clear that empowering your online presence is a must for businesses that look to thrive. Meet Conceptualise, a premier Digital Marketing Company that empowers your online presence. They have helped build and engage brands with audiences for over a decade with affordable SEO, video content, web and branding solutions. From conducting car launches to managing campaigns for generators on oil fields, their experience across 80+ industries over 16 years in clients across 19 countries is enormous. Their branding, content, video production, and digital marketing efforts have come a long way! This is what we call credibility.

Vineet Baveja Founder

With a strong Search Engine Optimization (SEO) plan, the team helps you quickly attract clients Vineet Baveja, the Founder of Conceptualise believes, from all over the world – as well as from your local neighborhood.

Conceptualise offers Branding, Design, Videos, Websites, SEO, Content Marketing, Lead Generation & Digital Marketing services. The numbers are testimony of the journey. 17+ years. 1100+ videos. 19 Countries. 1000+ Brands. 90+ Industries. 2500+ Projects. 9 Global Languages. 11+ Indian Languages. “ If a customer reaches out to your brand virtually and has a positive experience, he will turn up again. The frequency of such positive experiences and interaction will make you grow exponentially.” LOOKING BACK - A SNEAK PEAK OF HOW CONCEPTUALISE STARTED In 2004-05, what began as a content marketing agency in Dubai evolved into a branding firm. Websites were not as popular as physical media at the time. Seeing the possibility and benefits that internet marketing would bring to the community, Vineet decided to step into the digital world. Websites were then powered for search engine results, with design and content playing a key part in their promotion. In 2006, social media began to penetrate Asia, presenting a new chance for the globe to display connectedness, partnerships, and knowledge. The appeal of visual media, such as videos, came next.

“ From those early days to demand and lead generation for small and big firms, Conceptualise has come a long way!” recalls the founder. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

FORECASTING FOR SUCCESS IN DIGITAL MARKETING Conceptualise is a tech-enabled digital marketing solutions provider that develops unique plans for each of its clients based on their specific needs and objectives.

“ We live in an unpredictable environment, and each marketer’s job is to assess the impending events strategically.” says the founder. When you operate a company that turns people’s ideas into reality and convinces them that no idea is foolish, you have to do a comprehensive examination of potential risks,” believes the founder. Conceptualise consists of award-winning advertisers, strategists, and technologists that understand how to get actual results online. They also keep an eye on the most important KPIs, such as leads and income earned.

“Digital Marketing Companies, today, have to understand business from a larger perspective. Simple knowledge of Facebook or Instagram or Google or performance marketing via advertisements is not going to cut it, if the core understanding of the business and it’s own clientele is missing. Adding value in terms of ideation and strategy keeps us ahead of the curve. We recognise that attaining short and long term goals is what propels businesses forward, and we believe that our users’ journey of success is the best barometer of our own professionalism.”

SETTING THE FUTURE- IN THE EVER-CHANGING WORLD OF DIGITAL MARKETING The broad transition in audience engagement from physical to more individualized, digitally oriented engagement has been seen for years, with the Covid epidemic making the transition even more apparent. The founder steers,

“ Our understanding of digitization should evolve in conjunction with the digital market’s evolution, which, in my opinion, is a continuous process. We discuss the halo universe one day and swap food memes the next. To be honest, keeping up with current teenage trends is stressful, but if something is popular, you must stay on top of it. Because our market is varied, we must communicate in a nuanced yet effective manner. If you can keep your target audience’s attention for another 2 seconds, I believe you’ve done your job.” speaks the founder Mr. Vineet Baveja.

WORDS OF WISDOM Life lessons and experiences that extend our thoughts and expand our knowledge are the only sources of wisdom. Some insights are wonderful, while others are awful, but they are always useful. Vineet shares a few such marvellous insights.“ From the falling of Twin towers in 2001 to Bird Flu scares in 2004, and the global recession in 2008 and now the Covid pandemic of 2019, I have seen more interruptions in the world than many who may be reading this! One thing I have learned is to adapt and innovate. Believe in what you do, and don’t stop! Success isn’t far. In fact, think out of the box and you will emerge stronger at the end of the hard phases of life. Failure leads to success. And repeat! We fail every day in the smallest of designs. Though, that is an internal review process. We often stay hard to our own standards, thus allowing us a great percentage of success in our campaigns. Success can be measured in small things. From huge ROIs to client campaigns to the smallest of smiles we bring to our stakeholders, success is not a destination, but the roadmap ingrained in our lives.”

CONCLUSION

A business misses out on a lot of sales if they don’t have an Internet presence. How far can you get with a newspaper ad? It’s most likely just your town. How about an advertisement on television? If you’re willing to spend a lot of money, you will reach the metro region of your city. But there are no boundaries on the Internet. Your audience may be as vast as you want it to be - if your Online presence is constructed correctly. And when choosing the right team to help you get the right traction online, ask yourself, “Do they understand your business as well as you do? Can they market you better than what you can do yourselves?” This would help you decode and decide on the right team to help market your business Online and beyond. 21

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LIFESTYLE

How to Deal with Office Politics “How to deal with office politics?” this is such a frequently asked question. Many of us must have faced office politics once in our lives. Office politics feel like: you are being pressurized and consumed by all the politics that happen in your office. It creates stress and anxiety in their life. Therefore, we will be sharing some tips that can help deal with office politics. In its simple form, office politics is simply about the differences between people at work: differences in opinion, conflicts of interests are often manifested as office politics. It all goes down to people’s communication and relationship. Firstly, we would say that there is no need to be afraid of office politics. All you need to do is figure out about what’s the best ways to deal with office politics. For that, we will go into depth and try to understand them well.

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#1. FOCUS ON BUILDING A GOOD CIRCLE. In order to deal with office politics, you need to get involved. A study from Sage Journals shows that when someone feels they don’t belong here, their physical health and wellbeing plummets. So, if you are feeling alone or excluded by negative office politics, you need to make new friends at your offices so that if someone at work is the source of the main conflict, it can be dealt with them by being united with your co-workers. The camaraderie at the workplace is as needed as your skill, food, and shelter. In this way, you don’t just increase your productivity but also help you to reach a proper solution. People with bullying tendencies often try to isolate victims, so the more people you have on your side, the less you are to be taken advantage of at work. #2. DOCUMENT YOUR TIME. When you are subject to your colleague’s bad political like taking credit for your work, it’s important not to retaliate. Most of the time, people make a strategy to expose their colleagues or boss in front of others, but this isn’t a good idea. It can backfire. In order to deal with it, you need to have clever strategies, for example, make sure that you document your work thoroughly and let your colleagues and your bosses, or senior know what you are doing have done till now. In this way you can defend your reputation, if your work ethic is called into question by co-workers, then you have a way to prove your productivity. #3. TRY TO FIND THE REASON BEHIND IT RATHER THAN ACCUSING. This is another one of the best ways to deal with office politics. When you feel that your colleges or seniors try to make you look bad or undermine you. Step back and question to yourself; why are they doing that? What could be possibly driving them that has nothing to do with you? What could be his personal agenda or goal that you know nothing about? Is there anybody else facing the same issue with the coworker what are you facing right now? If you ask such a kind question to yourself, there are 30 to 40 percent chances, what you are actually facing will eliminate. Because eventually, you will find out that a large part of the stories you are telling yourself are just moving around you, and you are in the centre of the problem. The fact is that you are not part of this problem. The person is behaving against you in a manner that you don’t like has nothing to do with you. It could be anyone in front of you, it’s not personal, it just drives them for a reason they hold within themselves and has nothing to do with you. If you haven’t got any answer yet, ask them for a private conversation, polity asks them why they have acted how they did. #4. REPLACE THE CULTURE FROM WITHIN. The culture at any company sets an expectation for how people behave and work together and how well they function as a team. Therefore, office politics should be looked at as something that can be reframed into positive, says Williams. While working at the company, one should contribute to a culture that values people and discourage a negative mindset individual. One of the best ways to contribute to office culture is to appreciate others, encourage teamwork and be empathetic to other people, one can create a better work culture for anyone. #5. DON’T TAKE SIDES. In-office politics, it is quite possible to find yourself between two power figures’ arguments. In such a case, you see yourself being thrown around while they try to outwit each other and secure their own place: at any coast of you getting the job done. You cannot get them to agree on a common decision for a project, and neither of them wants to take ownership of the issue; they are afraid that somebody will destroy for any mishaps.

In such a situation, focus on business objectives and avoid taking a side, even you like one better than the other. Place them for open conversation among others, so that no one will say “I didn’t say that”. By not taking sides, you will help to direct conflict resolution objectively. Not taking sides also help you to build trust with both parties. If your job is a hub of office politics and makes it difficult for your to do your job. You should probably look for other company. Because it may affect your career growth. 25

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Purpose of Brands in a post-pandemic world Author: Ranjoy Dey I Creative Factor Group

Indranil Roy | Business Connect n this digital tsunami of information and content in a post-pandemic world, the AIDA/ ACPP funnel models of consumer awareness and interaction have been destroyed beyond revival. Brands are already going Omnichannel – to keep in sync with the random ‘discovery’ and ‘engagement’ consumer journeys prevalent in the mobile-first (sometime mobile-only) reality. As a result, content distribution is now a key priority for those Brands who have already mastered the art of multimedia content creation. There is an active and budget-supported effort to be omnipresent with fresh content in sync with the platforms and their typicality. Not only Brands. OTT apps, eCommerce platforms, YouTubers, Influencers, Content Creators, Freelancers, Small entrepreneurs, and Content Publishers are diving in the deep end of content creation & distribution – both micro content as well as specialized technical content. In the past few years, the Digital Content Creation market experienced a huge surge under the influence of COVID-19. In 2019, the Global Digital Content Market size was USD 167,370 Million and it is expected to reach USD 397,390 Million by the end of 2026, with a CAGR of 13% during 2021-2026*.

Consumers are spoilt for choice of quality content in this deluge, and they are demanding more. They are ready to experiment, explore new Brands & products/

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Ranjoy Dey

Partner | Chief Growth Officer

services at the impulse of a click, and being extremely vocal about their opinions across any channel they can – which in turn is influencing million others. In this environment, the Brands are struggling to have meaningful conversations or engagement. Even the Brands with strong media monitoring command centres are moving to automated or AI driven conversation channelization – rather than being able to deliver any unique touch of their persona. Another major impact of the Pandemic, coupled with the deluge of information, is that it has generated a major lack of trust. The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal

institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions—business, government, NGOs and media—in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.

This environment is an ideal ground for businesses for championing a core purpose, Trust. Trust in the experience. Trust in the brand. Trust in price. Trust in the safety of the products and services. Trust in sourcing. While the world seems to be clouded by mistrust and misinformation, there is a glimmer of hope in business. Consumers clearly expect business to step in and fill the void, and the high expectations of business to address and solve today’s challenges has never been more apparent. The heightened expectations from businesses bring CEOs new demands to focus on societal engagement with the same rigor, thoughtfulness, and energy used to deliver on profits. Trust remains the most important currency in lasting relationships between the four institutions- Business, government, media, and NGOs, and their various stakeholders. Particularly in times of turbulence and volatility, trust is what holds society together and where growth rebuilds and rebounds#.

It’s simple, authenticity breeds trust and trust breeds loyalty. And with 44 percent of consumers saying that in the next one to two years, they’ll prioritize brands they’ve purchased from before ##, companies can’t afford to erode trust. Across all sectors, from luxury to grocery to clothing and footwear, organizations must double down on this now to maintain relationships in the future. It will require you to define who you are as a brand, communicate that to your target consumer and, most importantly, live those values authentically. But authenticity doesn’t live and die in communication only. It’s present in the way you do business; the stakeholders you benefit in your value chain and the products you sell. Right now, with fewer in-person experiences, brand trust is critical – and trust begins with positive relationships. According to the State of the Connected Customer report, the most important factors in establishing strong customer relationships are empathy, personalization, convenience, and digital transformation. These factors help define successful customer experience (CX). During 2020-22, as many quarantined, people searched for grounding and stability, community and purpose. Many brands expressed empathy in their advertising and promotion, supporting health care professionals and essential workers. Today customers expect brands to care about societal issues, demonstrate empathy, reflect strong values, and act. According to EY’s 2021 Future Consumer Index, consumers will continue to prioritize affordability and health, yet 49% will prioritize the environment and climate change in how they live and the products they buy and 56% will be more likely to buy from companies that ensure what they do has a positive impact on society. Brands that reinforce their missions and values in an authentic way will be most successful at building relationships and trust with customers. Brands which understand CX across multiple platforms, via digital and in-person touchpoints, will continue to benefit in both the short and long term.

* Global “Digital Content Creation Market” industry 2021 research report # The 2021 Edelman Trust Barometer ## The EY Future Consumer Index

In a nutshell, a powerful brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit.

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20HEALTHCARE MOST PROMISING

Companies to Watch in - 2022

DENTILLIGENT DENTAL SOLUTION

INTRODUCING REVOLUTIONARY BREAKTHROUGHS IN THE DENTISTRY SPACE

Sapna | Business Connect

e are in an exclusive conversation with a duo of the key officials of Dentilligent that has been an extraordinary addition to our list of the most promising healthcare companies to watch in 2022. Husain Dasorwala, a chartered accountant by qualification & Dr Vishal Patil, a dentist by qualification (the leading faces) walked us through various aspects of their newly incepted business venture- Dentilligent. Dive into this inside story to get to know more about the company’s offerings and the overall business portfolio.

THE PREFACE

Putting the trust in 3D Dentistry, Dentilligent, a start-up in the Dentistry space commenced its operations in the year 2019. By aligning technology with the overall process of dentistry where 3D scanning & 3D printing would be preferred in place of manual impression & casting process. Here, the major advantage is that the chances of human errors are reduced to minimal levels where human involvement could be avoided. The enterprise is dedicated to achieving perfection in obtaining the scanning and 3D manufacturing of prosthesis, that gives a precise result in overcoming various issues while fitting the prosthesis in the patient’s mouth.

CONTRIBUTING TO EASE THE CRISIS IMPACT

Dentistry has been heavily affected by the pandemic scenario. And Dentilligent has ensured an exclusive solution regarding curtailing the spread of the virus. As we know saliva is the major source of dispersal for this virus, the traditional methods of dentistry inevitably cause the direct contact of the practitioners and people involved with it. For the teeth modelling and casting process, now patients could be relieved by the 3D scanning procedure. This is quite revolutionary in terms of dentistry space in lessening the spread of the virus and also reducing the lead time for producing the final prosthesis. Being a start-up, the company saw a big issue in the field of selective healthcare treatment especially dentistry, where in spite of the huge market potential, application of advanced technology has not been acknowledged well. “Earlier the traditional process was the only option and the advantage of technology was not being considered and provided by the service providers to doctors. Here, we thought there is a gap that needs to be bridged with the help of tech inclusion in the system that could be rightly communicated to the industry. We have to date done over a hundred thousand 3D printing of prosthesis that has been successfully applied in the patient’s mouth by the dentist. And now, we intend to add value to the system and induce an impact by using the technology in the field of dentistry,” asserts Husain Dasorwala.

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Dr Vishal Patil

Founder

THE X-FACTOR

When asked to highlight the differentiating factor of the company, Dr Vishal responds that competition is crucial as it helps them stay on their toes in offering enhanced services. ‘Being competitive helps in being innovative’. They have been standing out from their peers in terms of their performance, customer-centricity, learning attitude and conjoint efforts to bring the waves of change in people’s life. “I think with the pandemic, the healthcare sector has seen a major change and would be rightly put that the sector has evolved in such a manner that technology has taken a center stage. Here, the processes have been improvised to involve technology and AI in processes and simplifying the same and Dentilligent has become a key pioneer in this direction,” claims the duo.

•

THE PROMINENCE OF R&D AND TECHNOLOGY

R&D has always played a significant role to make any company grow. And Dentilligent uniquely perceives its prominence. It has always been focused on its core principle where it believes evolution is the way forward and here, R&D asserts its significance. The company has been striving to bring a new variety, trying a different set of materials approved by the US FDA that may be new to the Indian markets. This inclusion of materials and utilization of new technology will allow Dentilligent an upper hand in the respective market. “Our early adoption of the major advancements in the field has made us the front runner in advanced dental technology. To do sheer justice to the R&D alignment, we have been attending many webinars, pieces of training and trying to implement the standard of the trade. Putting in resources for training of our staff, technician on a continuity basis, we have been able to ensure a leading-edge across the market while setting benchmarks in the industry,” remarks Husain regarding the R&D process conducted by the company.

THE CULTURE OF EBULLIENCE

At Dentilligent, there is quite a flat structure accompanied by a cordial work culture with easy accessibility to any segment. Be it a technician, or salesperson, or delivery person or management, everyone is intrinsically involved in the business operations. The flow of information is extraordinarily seamless. For instance, if a salesperson receives a review, it could be shared with the technician in real-time to bring in the improvement as desired by their Dentist.

In 2022, they have already commenced another digital revolution in dental implant surgery by launching “Guide Me”. It is a specially curated platform for the dentist to do a CBCT guided implant surgery that is accurate, speedy & results in predictable fast outcomes.

For the future, they wish to keep up with their ‘tradition’ of adapting to the new things in technology, adaptations to it & then allow more beneficial advancements to the dental fraternity.

CSR ACTIVITIES

Being in sync with the Corporate Social Responsibility is in Dentilligent’s DNA and every individual is in synergy with the administration in this direction. “We have been doing our part of giving back to society in our small way of getting associated with hospitals and clinics who are run by trusts and we have been providing them with prosthesis at subsidized prices and also providing free samples to students pursuing dentistry,” quotes Husain and Dr Vishal altogether.

Apart from this, they have set-up some specific work standards that have always ensured the staff to be dedicated to the work and dental ethics strictly. “Additionally, we have tried to give utmost importance to the personal life of our employees & give them an optimum worklife balance as our employees are one of our major strengths. We ensure to take care of their health and safety throughout like group insurance for themselves and their family, medical insurance, etc. And during the pandemic, we have not left any stone unturned to arrange the stay, hygienic food, and safe travel to avoid any health problems,” reveals Dr Vishal.

NOTCHES ON ITS BELT

Recognizing the immense untapped potential of the dental industry, the company is in the process of digitizing the dental industry via education, training & facilitating every possible advanced technology in favour of the dentists practising in India. As they are working on a network of dentists for communication training & education purposes at the pan India level, the company will ultimately emerge as a leading service provider in India, as per the leaders. Making leaps in the respective space, Dentilligent has been recognized and applauded for adding substantial value to the dentistry industry and some noteworthy mentions and milestones have been enlisted below•

•

In 2019, they started a 3D digital dental lab wherewith their thrust of infusing technology in dentistry shifted many of the dentists from custom made dental ceramic crowns to DMLS technology & digital prosthesis. In 2021, they made “Digital Smile Designing” available to the masses by allowing this infrastructure to be available to all dentists who are associated with them. The company is continuously roping in more of such inclusions so that more patients could benefit from this.

Husain Dasorwala

Founder

WORDS TO CONVEY BY THE LEADERS

“The current generation of entrepreneurs are extremely talented, focused and smart but the only thing I want to advise them is that there is no substitute for hard work. With hard work and presence of all the above qualities, great wonders could be achieved.”

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LEADERSHIP

be Good Managers & Great Leaders Hardly ever do we get efficacious entrepreneurs who have achieved a whole thing on their own?

More often than not, there happens to be a side of capable experts who make the brand accomplish the desired feat while being occupied with the visualization & mission of the entrepreneur. In order to make sure that your concepts are made practical, to improve products & services, you are meant to be a worthy manager. You are supposed to be a person who can lead at the time of implementing the stratagem as intended to complete those things. Parallel to this, it is your duty to encourage those around you to have faith in your idea with respect to what you do. How people sense you & your firm plays a vital part in positioning the base for the attainment of your business. Being an entrepreneur, what in your knowledge should be better for you - a manager or a leader? In order to achieve success in the long run, you are meant to be a good manager as well as a great leader.

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When you happen to be manager, you will be able to govern a cluster of mavens to bring about a fixed objective. Parallel to this, in the form of a leader, you can bring guidance & empower others to be enthused during the process of building a more trained, culture-centric work atmosphere that is central for sustaining as an efficacious industry in the long run.

| An Upright Manager | Due to being a virtuous manager, you will get the support of aides with whom you talk over career expansions, proficiency recording and enactment while facilitating them attain the embodiment of their administrative visions. Apart from this, when it comes to being a leader, you can show your acumen by making sure that you enable them with conviction and faith in your administration skills. A blend of these two characteristics will accurately resolve how extensive they stay with you in your business. Apt managers fathom that they are meant to employ the right individuals. But there are times when you may be cautious of holding that responsibility, in the scenario when your employed abilities & means fail to deliver. These are the testing times when you, as a leader can outperform. You need to take that ownership, make changes to it instead of initiating denunciation or anxiety mode. Doing this will put a full stop a bad work ethos, depletion of time & properties. “If the person of the executive places in a position does not perform, the executive has made a mistake. It is the duty of managers to make sure that the responsible persons in the organizations perform: How to Make People Decisions: Peter F Drucker”

| A Great Leader | Put this into your grey cells that good leaders live in the vicinity of people onto whom they can throw their plans. Being a good manager, the onus is on you to make certain that you are supervising people who are familiar with better than you for particular expertise. In the form of an entrepreneur, you must provide products & services that motivate consumers. At the same time, you have to make sure that you don’t go in a state of utopia in terms of your visions. This is essential for the reason that you need to come across the goals as pledged to your backers. There are a couple of discrete talent sets, the first of a gambler & relentlessly inventing and the other one concentrating on existing main concern or responsibilities or aims. As a good manager, you have all the authority to guarantee that you are providing the services well in time for the sake of speedy fulfillment. Being a great leader, you will be seen as the one who can focus on the bigger picture & strategize well in advance. Every efficacious business has leaders as well as managers who can supplement each other. Some of the renowned entrepreneurs have administrative styles and leadership styles that can motivate billions across the globe and they are among those who have made some of the ultimate businesses of all time. In order to be an effective entrepreneur, both these roles of being a manager and a leader are enormously decisive despite seeming contradictory at times. It is similar to an expert who has become proficient in the game of chess. So, how would you describe yourself- a good manager, a great leader or both?

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FLY HIGH CONSULTANTS PVT. LTD. YESPAL VEERAGONI (YASH): TORCHBEARER TO STUDENTS DREAMING TO GO ABROAD- PIONEER IN FORMULATING END TO END SERVICES FOR ABROAD ASPIRANTS Kajal Dhobal | Business Connect “Know the path that leads to your destination while you chase your dreams. Dream High we make you Fly,” is the philosophy behind Fly High Consultants- a brainchild of a new-age serial entrepreneur- Yespal Veeragoni aka Yash. Today, he has become the voice of the students studying in foreign lands, enlightening them on their rights and ways to sail through their educational journey, effortlessly. Several factors misguide students such that it could jeopardize their career pursuits, ergo there is a dire need to address the challenges that any international student faces. On that note, Yash has emerged to be the ‘savior’, assisting those in need of help. This is an exclusive narrative of his phenomenal journey that may serve as a motivational capsule to our global readership, providing them with some ‘food for thought’. Today, Yash’s entrepreneurial journey is an inspiration to all who are facing challenges in different facets of life. Most of his ventures are born out of the roadblocks that he faced while pursuing his dreams of higher education in a foreign land. For him, entrepreneurship is about seeking solutions that can transform lives. Thus, his heavily solution-focused ideas have proved his power and capabilities to resolve difficult problems and come up with innovative formulas for various ventures headed by him. To sum it up, his out-of-the-box thinking has been the motive force behind his serial entrepreneurship.

TAKING THE LESS-TRAVELLED ROAD

Yash dreamt of pursuing his masters in the USA and adopting the technology to the pharmaceutical industry. “I moved to the USA with a bag full of dreams and debts behind to pursue my Masters in Health Informatics. From the day I landed in the USA, I took up every opportunity to work and pay back my loans while chasing my dreams. But Life had its plans! The day when Immigration officers shut down the University I was studying in and asked us to ‘Go back to India’ turned my life upside down. Fulfilling my dream of acquiring my masters in the USA was the last resort for me, hence I decided to resist. This led me to assemble a group of 200 fellow alumni who altogether protested and addressed the issue with Indian officials to resolve and found a way out. In the process of fighting for my cause, I acknowledged the fact that several other students have been facing similar problems. This was the moment of realization for me to help students in guiding them to real-time solutions to their problems in the process of studying and settling abroad,” remarked the entrepreneur.

THE INCEPTION OF FLY HIGH CONSULTANTS

Yespal Veeragoni (Yash) Founder & CEO

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The fundamentals for the company are aligned with dealing with the dire need for International students to walk the right path that may allow them in their respective fields. Indian students have always been fascinated by a strong intent to pursue their studies abroad, owing to a myriad of reasons. Yash did in-depth research and acquired considerable knowledge where he came out to be capable enough to be a certified counsellor and guide to aspirant students. After dealing with his own issues and aggregating immense experience in his field, he laid the foundation for Fly High Consultants Pvt. Ltd.- a firm that addresses the silent crisis of right and genuine guidance in Overseas Education and Immigration. The key motive behind the inception of the company is to make overseas education affordable while bridging the knowledge gap among the students to seek the right career path. 32

ENTREPRENEURIAL STREAK

Yash is a person with free spirits who happened to be an entrepreneur as per his inherent skills. His zeal to build something unique from scratch while wearing every hat under the Sun to seek professional fulfillment makes him an entrepreneur with a difference. Harnessing the power of innovative and creative ideas, he has dedicated himself to creating global solutions that will allow the masses to adapt to the fast-moving world. Born out of these qualities are Fly High Consultants, Iconvix, and Dawat Restaurants.

THE USPS

When asked to reveal what makes his venture stand out from the crowd, Yash states that Fly High Consultants is led by a team of seasoned professionals who are student-friendly and entertain their respective queries anytime. And above all, the founder being a certified counselor himself along with extensive knowledge of the study and immigration policies has counseled more than 10,000 students in the last 14 years. His dedication and commitment to his responsibility are evident from the fact that he has so far interacted with over 1000+ universities across the globe where he was aware of the details that candidates need to be in ‘the know’ of! “My real-time solutions, practices that fulfill students’ requirements gives me a leading edge in the market. We offer tailor-made processes to our clients depending on their preferences and limitations. We are the pioneers in offering end-to-end services to students dreaming to study abroad. We are connected with almost 5000+ Universities for securing admissions and almost 100 vendors in regards to the overseas job placement ” claims the luminary. Hailing from a middleclass Indian family, he was able to study and explore different aspects of life. With his influential personality and inclusive vision, he has been able to transform lives most effectively. And as the employment opportunities are booming and the entrepreneurial era is on the horizon, the privileged people are flying abroad and middle-class people are mired down to settle with some odd jobs. In this direction, Yash wished to reach out to the last student asserting that common people could also fly abroad and ensure better prospects for themselves. Think Global- is his business philosophy with which he wishes to bring people together towards radiant prospects.

making an impact on employee lives and the community at large with his thought leadership. Under his auspices, every individual is treated as a family member whereas Fly High keeps employee well-being at the forefront. Here, everyone is treated like a family member where the senior executives spend quality time together while paying keen attention to their respective suggestions. A joyous and motivating ambience is nurtured by Yash in the culture of the company where the management strives to enhance the employee’s personal as well as professional lifestyle.

CONSIDERABLE MILESTONES

Fly High Consultants has pioneered some services like Test Preparation counselling to admissions to Visa to filing green cards for USA Applicants. The major milestone crossed by his team is to place 320 students in Overseas Jobs whereas counseling over 10,000 students. More than 7000 students have availed themselves of the opportunities to explore the dynamics of overseas education.

‘SECRET SAUCE’ TO SUCCESS

For Yash, innovation has been the prominent factor that fosters the growth of any organization. His innovative streak accompanied by critical thinking, ideation, planning and execution is the cornerstones of a well-rounded success story.

FUTURE OUTLOOKS

For the upcoming years, Yash has created a roadmap where the service verticals of Fly High Consultants will be expanded across the globe. He aspires to reach out to the last student possible, and change the narrative of overseas education. And in addition to his steadfast vision, he has introduced- Train The Counselor drive to improve the quality of Counseling in the industry. Yash also adopted and educated 6 girl children as part of Project Shakthi-Educating Girl Children in association with AASA Foundation aiming at educating and empowering 100 girl child education.

Moreover, being accessible to the customers via every possible media is the first and foremost step towards success. For this, being in ‘the know’ of the in-depth information of the industry allows any organization to stay engaged with the customer base. It is done as per his philosophy to keep customers engaged with the latest information and updates which is significant for the brand positioning and growth of the company. Reorganizing customer onboarding to build trust among the customer base is an impeccable tool where his venture pledges to propel the customers to an informative journey where they facilitate their own decisions.

THE CULTURAL PRINCIPLES

At Fly High, Consultants thrive on a compassionate company culture where employee growth and development are the cornerstones of a successful business. Yash has envisioned 33

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ENTREPRENEUR OF THE YEAR 2021

Viswesh Suresh Madhav Founder & Director

Humanoid Systems A start-up challenging the status quo proposed by Viswesh Suresh Madhav Kajal Dhobal | Business Connect

FROM THE IDEATION TO THE INCEPTION I strived to follow my passion. You never know how much potential you possess until you put it to the test. Being employed binds you to a certain set of rules that limits your abilities and I aspired to reach a certain height by traveling a less traveled road i.e entrepreneurship,” reveals Viswesh Suresh Madhav, the ‘founder’ of Humanoid Systems. He had always been a tech enthusiast since his early teen years, and later decided to launch a tech solution firm to help businesses choose the right cutting-edge and futuristic technologies and harness their full growth potential, Viswesh Suresh Madhav built the foundation for his journey to entrepreneurship with the experience of developing unique tech solutions.

dedicated company that has now extended the reach of its customers’ products in different countries. And with the onset of 2022, Viswesh reveals that they are planning to step into the world of NFTs and blockchain backed technologies. When asked to throw some light on the functioning of his company, he explains that advanced solutions for hassle-free operations to deepen user engagement and leveraging the latest technologies is what Humanoid Systems stands for. Driven by an adept team of impassioned individuals, the company leads digital transformation for the client’s businesses via its extensively created service portfolio. With profound knowledge and expertise in AI and ML technologies, the company has been rendering better business outcomes that have facilitated revenue generation.

He embarked upon his entrepreneurial voyage in 2018 with the inception of Humanoid Systems. With sheer dedication and commitment to make his venture a big success, he has made this company synonymous with tech-based savior for businesses. Addressing his initial journey, he stated that the company started with web development services in 2018 as the company was not registered and they were still working as freelancers. Forging ahead in 2019, Humanoid Systems gradually started working on some big projects across the community. Later in 2020, they became a registered company and started working on application development processes. Since its inception, the company has handled a myriad of customers for whom they have developed tailor-made solutions. In 2021, the company gained pace and became a fully customer-

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A BRIEF OF THE LUMINARY

As the founder and director of Humanoid Systems, Viswesh owns a reputation of a tech-entrepreneur with 5 years of extensive experience. His very first venture was an NGO that he started on his own. Possessing an excellent command over communications, Viswesh entered the corporate world as Senior CS Executive. Later, he joined another company as the head of Marketing and PR before launching his own tech-

based enterprise- Humanoid Systems. The company began with an assemblage of 6 people. After tasting huge entrepreneurial success, the dynamo now spreads the seed of knowledge at different Platforms like Google I/O 2018 Extended along with delivering career guidance sessions. While doing so, he took an avid part in social activities, in 2015, where he conducted the Chennai Relief Operations and recently, Viswesh happened to execute major Kerala Relief Operations. Acknowledging his considerable contributions to social causes, he has been interviewed by the All India radio in Bangalore and his success story has been featured across many publications too. He is forever thankful to Mr. Venky and Mr. Ashok Chakravarthy for mentoring him for a brief period of time. He is also grateful to his parents and immediate family for supporting him in this endeavor.

surging success. Owing to this fact, he urges leaders to put sheer emphasis on the skill development of the employees and conduct other employee-development programs. He encourages his adept team for honest feedback whenever possible while offering liberty to the team members to become an active part in the decision-making process. He quotes Humanoid Systems as a company that incessantly works as a team where everyone takes collective decisions for holistic development.

THE FUNCTIONAL EFFICACY

The company is known for its efficient teamwork where it gets deeper insights into the business processes of the clients. Then, they move ahead to create multiple designs for their valued customers to offer them a variety of options to choose from. After they have gained approval from their customers, they start working on the approved designs within the time frame. Development, testing, and deployment are certain steps on how the process moves forward. Viswesh explains the abovementioned concept as the major way of functioning effortlessly- be it a website or app development.

MILESTONES AT A GLANCE

Humanoid Systems happened to sponsor the Google, I/O 2018 extended event which was one of the biggest milestones crossed by the company. This event was quite a success in terms of assisting organizations to reach a wider range of audiences like- businesses, CEOs, and students by conveying to them their business ideas and capabilities.

And when it comes to supervising the business operations, Viswesh fervently believes in taking 100% responsibility for his failures and 0% credit for any success. This business philosophy has made him stand apart from the rest and he takes pride in it as well. Irrespective of the issues or hurdles on their way, Viswesh leads by example by acknowledging his responsibility- no matter how big or small it is. He asserts that a leader has to take absolute ownership of his doings no matter what and should lend credence to his team’s hard-working efforts,

FUTURE ENDEAVORS

Viswesh has set forth an adamant vision for the future in favor of Humanoid Systems where they will be building a product like a Personal Assistant, Mobile App or platform that would be dedicated to making human life simple. Moreover, while introducing a singlesystem interface to bring enhanced AI to human life, different teams at Humanoid Systems are brainstorming better solutions. The company has explored a plethora of technical verticals and has introduced advanced solutions to its diverse clientele so far. And with time, they will be evolving into a people-centric organization by introducing employee-centric policies.

as he affirms, “Without a team, there is no leader. Great leaders have succeeded following this formula.”

A MEMO SHARED BY THE SUCCESSFUL ENTREPRENEUR “Do believe in your product/service, work hard for it, show dedication towards your company and for customers. Make sure your customers are happy, they will refer to you more people than your sales team. Be transparent with your employees.”

INSIGHTS INTO INDUSTRIAL TRENDS

Viswesh shares his thoughts about the IT industry. He enunciates that IT is a very volatile field as what we see today, will be deprecated tomorrow, and whatever is formed tomorrow will be deprecated later. Major changes have occurred in terms of technologies and the only thing that remains consistent is an approach to new learnings and development. And the covid-19 crisis has taught a lot to the companies in terms of running businesses leveraging the latest technologies. With the IT development demand accelerating day by day, the business world will see a radiant future ahead.

ABOUT THE WORKFORCE

The leading figure avidly believes that his employees have been the key contributors behind the company’s

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TECHNOLOGY

5 EXCITING AI BUSINESS DEVELOPMENT HOW THEY CAN AFFECT YOU Ashwathy Nair | Business Connect FACIAL EXPRESSION DECODING In our daily life interactions, we use tons of nonverbal cues, including facial expressions, intonations, gestures, and posture, to convey our emotions and feelings. For us, it has always been an easy task to decode people’s emotions and understand what individuals are trying to say. But intelligence technology can do the same now. According to nature.com, Researchers have used an ML Algorithm to decipher the seemingly inscrutable facial expressions of laboratory mice. While companies like Emotient and Affectiva are developing AI algorithms to read and decode people’s faces. Imagine being able to read your customer’s feelings as they use your product or service. Or Being able to target ads to individuals when they make a sad or angry face. This will be the future of the business to consumers interaction.

Nowadays, when you ask people about AI (Artificial Intelligence), they will start picturing some science fiction-inspired images of the machine-dominant futures. After all, we all are influenced by Hollywood movies like Robot, Interstellar, and more. For them, AI is just a concept, but in reality, AI has already become part of our lives. We are using AI every day. For example, Alexa or Siri, you know the capabilities, right? But this isn’t the end of AI. Today, AI has made business more efficient. Let’s deep dive to know about it.

HERE ARE THE FIVE EXCITING AI BUSINESS DEVELOPMENT VIRTUAL ASSISTANT Increasing popularity in the business world has pushed the AI Virtual assistant toward rapid innovation and development. As employees and employers struggle to effectively work remotely. While giant tech companies are giving their efforts toward a multitude of changes in AI assistants. In its digital assistant and AI voice assistant forecast for 2016 to 2021, by 2021, approximately 47.6% of AI virtual capable devices are estimated to be used in Asia and Oceania, as per Ovum. The Virtual assistant like Amy or x.ai has been seen as the most exciting and beneficial for entrepreneurs. Amy is an AI voice assistant that’s not just schedules meetings but also interacts with your contacts like a human. The AI virtual assistant is a fantastic innovation, it is saving many hours in a week.

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DEEP LEARNING

BUSINESS FORECASTING

Deep learning is merely part of machine learning in AI in which a device can learn to improve on its own by examining computer algorithms. This AI function imitates the workings of the human brain in processing data for use in detecting objects, identifying speech, translating language, and giving results as per making a decision on its own. A most interesting fact is, Deep learning doesn’t need human supervision. Imagine, what can possibly you do with it in your business? You don’t need a translator to communicate with foreign business clients, it can be used to determine which ads to display to your customers in real-time, you will have a self-driving car, and many more you can do with it.

AI-based devices are increasingly being to fill the gap between quantitative and quotatives analysis of marketing prospects. It has emerged that holds considerable promise in helping, to improve the forecasting process, including understanding the customer pattern demands, employee’s turnover, distribution requirement, cash flow, and many. Overall, AI-based application helps make business forecasting both automatic and accurate.

HEALTH MONITORS As per OECD estimates, 20% of health expenditure is wasted worldwide. The United States Institute of medicine made research the figure is more like 30%. Using both estimates, the top 15 countries by healthcare spend waste an average of between $1,100 (Approximately 80482.05 INR) and $1,700 (Approximately 124381.35 INR) pp/annum. That’s why many multinational tech and start-ups are making more efforts to make the CEO of your own health as well as reduce the prices of healthcare. There are many ways AI can empower in the medical sector, such as Guiding treatment choice, clinical trials optimization, and drug development, empowering the patient. On the other hand, many AI devices are being developed, so that you can manage your health by yourself and, in some cases, you can replace doctors and hospitals, with the combination of AI and personal smart monitors.

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StrategicERP Guiding Seamless Digital Transformations Kriti Anand | Business Connect

ASHVIN GAMI

MD, ITAakash Strategic Software Pvt Ltd AN OVERVIEW IITians have contributed to the growth and development of our nation in every field they have stepped in. It is no wonder that Mr. Ashvin Gami, Managing Director of ITAakash Strategic Software Pvt Ltd, has found inspiration in the works of his alumni, and developed his own innovative product: StrategicERP. Mr Gami began his journey as a developer at IIT Bombay, having been encouraged by his professor to monetize on the supercomputer he developed as a part of a team to monitor ECG in real-time. He worked also on developing various products for enterprise-related security solutions. In just a few years, he had successfully delivered an ERP solution on the J2Fx framework to their first client in the real estate sector. In his mission to contribute further to the nation and its economy, he devoted his life to building a company that would help organizations keep up with the technological developments of today’s world and thereby grow with our advancing economy.

With a goal to help enterprises adapt to the 21st-century business world, StrategicERP provides end-to-end process automation with an information management system customized for real estate, construction and infrastructure industries. As a thoroughly reliable IT solutions partner, StrategicERP guides businesses on the path to digital transformation with the help of their cutting-edge technological solutions. The company ensures comprehensive guidance for their customers at every stage. From consultancy to successful implementation, StrategicERP collaborates with their clients to help them excel at employing technology as their own tool for growth and success. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

The StrategicERP solution is developed with the latest technologies such as Artificial Intelligence (AI), Cloud Technology, Business Automation, Information Analytics, Complete Digital Media Integration and more, so that their clients can leverage technology to their maximum benefit. In one of its innovative approaches, the company introduced Artificial Intelligence in ERP. Chanakya, StrategicERP’s propriety AI-ML powered feature, empowers businesses to leverage information for maximum business value. Its intuitive and intelligent business capabilities like predicting bookings and site visits lend clients a competitive edge by gaining actionable insights from their ERP system. 38

ABOUT STRATEGICERP The product delivered by StrategicERP owes its cutting-edge tech to the core developers of the company trained at IIT and its visionary leader, Mr. Gami. An ERP automation system is the need of the hour: it creates a future-proof business for the clients, while securing their present operations. Moreover, its cloud-based functioning and AI-equipped system gives them a competitive advantage. StrategicERP’s proprietary AI-ML powered feature enables organizations to collect and process data and information, helping them mold information for making better decisions for tomorrow. It gives them an edge by minimizing manual intervention,

providing intelligent Lead Qualification & Predictive Analytics, Collection prediction and Site Visit prediction. Through Intuitive Scheduling and Intuitive and Intelligent Finance Management, it cuts down runtime of the business, making it even more costeffective and efficient. The cloud-based ERP solutions by the company allow the clients to embark upon the biggest trends in business automation: applications of Artificial Intelligence (AI) and the Internet of Things (IoT). The integration of IoT devices includes Voice commands, Digital media integration, Biometrics and Face ID, Weighbridge integration, HR voice assistant, and multiple third-party integrations like Customer relationship management, Property portals, Customer service, Task management, Direct calling, Advertising, and Productivity Tools. StrategicERP’s advanced ERP software also mitigates problems in business operations and communication. A centralized ERP system that can be accessed through the web on any device, consists of multiple modules to effectively streamline business processes. It offers a single-window platform that can onboard every employee as well as top management, bridging communication gaps, increasing employee engagement, and helping with assigning tasks and monitoring performance. The ERP solution monitors the performance of employees and campaigns, and also helps C-level executives analyze the root cause of issues that pop up through its data insights. It facilitates the onboarding process, makes it easier to provide input for the C-suits wherever necessary, and ultimately helps with employee retention by calculating incentives and rewards. The software by StrategicERP comes with built-in Artificial Intelligence and can be integrated with IoT devices and third-party apps. It is customizable and can be easily upgraded to ensure compatibility with the latest technology, enabling the business to stay relevant. THE TIMELINE StrategicERP evolved into the successful and sustainable tech giant it is today through years of dedicated and planned efforts:

ASHVIN GAMI Managing Director

2009 • Delivered 100% of a project using autoprogramming • Successfully delivered real estate software • Expanded to develop solutions for the infrastructure industry 2014 • Brand of the Year 2015 • Full range of enterprise products for infrastructure industries with selfservice features • Top 10 best webbased solutions 2019 • Manufacturing ERP with cloud, mobility, analytics, and AI for all industries 2021 • Our first Ceramics industry client • TechImply Expert’s Choice • TechImply Best User Experience/ Interface 2022 • Expanding AI functionality • StrategicERP version 22.1 • 700+ customers

CARRYING OUT ITS CORPORATE SOCIAL RESPONSIBILITY Mr Gami believes that being socially responsible for a corporation brings pride and upliftment within the community and increases engagement and visibility. In these times, it has become even more imperative for corporations to contribute to well-being of the general population. StrategicERP played its part by collaborating with IIT Bombay to develop a mobile application during the pandemic to track asymptomatic patients and trigger an alert on the user’s phone when in close proximity to a potentially infected person. The Corontine app uses geo-fencing technology to ensure that a quarantined patient remains within their isolation perimeter. StrategicERP took this project from the RFQ to the UAT stage in two days, which in itself is a monumental achievement. This app was used by the Odisha government and by a hospital in Meghalaya as well. THE ROAD AHEAD The team at StrategicERP is dedicated to refining its product so it can be used more effectively. The latest version, 22.1, has been upgraded to be more user-friendly, with more integrations with productivity tools and IoT devices, and an enhanced functionality of voice commands. The company’s goals are to have a satisfied clientele of over a thousand customers, and to become a publicly listed ERP organization by 2025. Mr Gami strives to align his company’s progress with the rapidly advancing technology, and as a leader of an emerging IT solutions brand is optimistic about the company’s future. In his own words, “In keeping with the future trends, we are continuously upgrading our software and will be ready when the world demands it! There still is hesitancy to adopt new technology but as we move ahead in time, the aversion to technology that we see today will deplete gradually. Progressing in the right direction is important, keeping in mind the potential challenges in the future. China thrives on people, Japan thrives on process and the USA thrives on innovation. If we wish to come anywhere close to them in growth, then our country must adapt to all of the above, viz, people, process and innovation.”

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PROODLE HOSPITALITY

SERVICES PVT. LTD.

A Trusted Hospitality Brand for Quality, Healthy and Hygienic Food Solutions

Puja | Business Connect ompany Of The Year 2021, Proodle Hospitality, in its short span of the journey, has become a reputed firm of professionals with a legacy-based approach to deliver enriching food and integrated facility management solutions and exceeding client’s expectations.

Renowned for their quality and admired for their diligence, Proodle takes pride in delivering total well-being and exceptional service at every touchpoint of commercial catering, facility management, and contract foodservice – Right from sourcing and procurement through to nutrition analysis, menu engineering, cooking, and service delivery.

PROODLE, AN EVOLVING EMPIRE

Proodle was registered as a private limited Company in the year 2010 and commenced its operations in the year 2013. Its first business with a leading auto manufacturer from Tamil Nadu – India catapulted Proodle into immediate prominence in Corporate Service Provider sector. Proodle’s does a turnover of 105 crores, serves plus 80000 meals per day and is driven by a team of 1600 plus employees. Proodle offers the following services to the following Sectors:

MADHAN MOHAN RAJ Chief Operating Officer

SECTORS SERVED - BRANDS • • • •

Industries & Manufacturing – Proodle Hospitality Services Health care – Grub & Rehab Education – Buddies & Bites Corporate & It – Proodle Integrated Services.

HOSPITALITY SERVICES • • • •

Food Services – Industries, Corporates, Health care, Education & Care Homes. Retail Food Services (Cafeterias, Kiosks, Food Courts) Guest House Management Facility Designing – State of Art Kitchen & Dining Facilities.

FACILITY MANAGEMENT SERVICES • Soft Services a. General & Mechanized - Cleaning b. Hospital Maintenance c. Garden & Landscaping Services d. Waste Management and More

• Engineering Services a. Electrical & Mechanical - Installation b. Fire Protection System Water & Sewage treatments Plant c. UPS & HVAC and more.

PROODLE RETAIL BRANDS • • •

Desir is all about showcasing the best of contemporary and ancient Indian food in a fresh light, delivering a creative twist, maintaining high quality, and exceeding end-customer expectations. Grandma’s Recipe brings all the traditional food items under one umbrella. With wholesome meals and traditional touch, Beijing presents the flavor, aroma, and delight of Pan-Asian cuisine.

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• • • • •

Fruiteria is an exclusive fruit and juice bar with 100% natural products, smoothies, and juices freshly prepared Masala Kart offers a host of tasty and authentic chaat items prepared in a hygienic environment Yumm Bites is a one-stop destination offering a variety of daily convenience and pre-packaged products. Bakes and Breads delivers an astounding variety of cakes, breads, cupcakes, and pastries. Buddies and Bites’ is a celebration of life and offers itself as an ideal location to capture the camaraderie of school and college youth.

Proodle stands apart from others by getting their Standards & Processes at Client facilities vetted and certified by ISO certification entity. Proodle’s dedicated 24x7X365 customer service support team pitches in to attend to clients’ and customers’ needs and concerns.

PROODLE’S CLIENT LIST

Proodle’s impressive client list includes • • • • • • • • • • • • •

Hyundai Motors India Ltd.- Tamil Nadu Samsung Electronics India Ltd – Tamil Nadu Flex DTA - Tamil Nadu Flex CIP- Tamil Nadu Flex India – Sri City – Andhra Pradesh KIA India – Pena Konda – Andhra Pradesh Colgate Palmolive – Andhra Pradesh OLA Electric Private Limited – Tamil Nadu Larson & Toubro – Corporate Office – Tamil Nadu Tagore Medical College – Chennai – Tamil Nadu Vellore Institute of Technology – Tamil Nadu Vinita Hospitals – Chennai – Tamil Nadu Christian Medical College – Tamil Nadu

PROODLE’S VALUES & VISION

Imbibing a culture amongst the team which demonstrates high importance on food safety processes and procedures which are monitored and improvised continuously through various audits internally and externally through certifications a. ISO 22000:2018 FOOD SAFETY MANAGEMENT SYSTEM, b. BS OHSAS ISO 45001-2018, OCCUPATIONAL HEALTH & SAFETY MANAGEMENT SYSTEM c. ISO 14001:2004- ENVIRONMENTAL MANAGEMENT SYSTEM. The unique approach of certifying itself and all its operational units through the above-mentioned Proodle showcases its commitment towards standards and procedures which reflects the company’s Values, Vision, & Strategies.

DIFFERENTIATING FACTORS

Proodle makes it simple and easy for Clients, Consumers, and other stakeholders by having in place a fewer touchpoint escalation matrix to its top management to express their concerns and get them resolved within a reasonable time. Amongst the leading service providers in the sector, Proodle is a proud Indian Company that believes that best food safety standards aligned with consumers’ needs are a must. Their best practices are periodically evaluated through Competing in awards by • • •

Confederation Of Indian Industries, Eat Right Campus award from Food Safety Standards Authority of India Clients’ awards

VALUE ADDITIVE PREPOSITIONS (VAPS)

Aware that VAPs offered by service providers are key influencers of those choosing us we offer to our clientele. 1. ISO certifications for Clients owned operation sites at our cost which ensures the best process and procedure adherence. 2. Online KPI measurement tools for Clients to track their performance. 3. Digital Consumer satisfaction measurement interface.

PROODLE’S TAKE ON TECHNOLOGY INFUSION

Proodle has integrated technology into its scheme of things to best serve its Clients, Consumer, and Internal Customers. 1. Enterprise Resource Planning tool Proodle best drives their businesses with this software tool which is recipe-based and facilitates planning, consistent product delivery amongst others. 2. Key Performance Indicator – Dashboard Tool This tool enables Clients to track online performance which evaluates parameters including Staff grooming, Training, Food safety incidents, etc. in a transparent manner. 3. Customer Satisfaction Survey Tool Digital Interface to measure, track consumer feedback and concerns redressing in a transparent way by consumers, clients, and them. 4. HR Tools Complete tool that enables staff attendance regularization, leave applications, sharing of company policies, etc. to name a few.

SIGNIFICANCE OF R & D AT PROODLE

Through internal R & D in Hospitality & Facility Management divisions we segmentize and sectorize our business to arrive at value propositions to varied consumers of Institution & Industries, Healthcare, Retail & Education. 41

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•

• • • The R & D played a vital role in developing Proodle’s retail brand’s development - Desir, The Beijing, Masala Kart, Breads & Bakes, etc.

WORK CULTURE AT PROODLE & GROWTH OPPORTUNITIES FOR EMPLOYEES

Proodle’s Vision “To be the Trusted Hospitality Brand & First Choice of Customer.” says it all about the work culture prevalent. The Consumer & Client Satisfaction first stand ensures Customer Service Excellence culture prevalence in the organization. Not only the front-line staff but the entire team including those who seldom meet consumers work with customer satisfaction in mind. Proodle pays more attention to Consumer & Client feedback. Understanding the need that employees climbing the career ladder should be prepared both in technical and soft skills to adopt and match expectations in their new role, at Proodle the employees are assessed for excellence in their current job role and are offered enrollment or be nominated by reporting superiors for the Employee Growth Plan (EGP) to address their growth enablers. The EGP focuses on the technical and soft skills augmentation on varying levels in tandem with job roles. Whilst technical skills are honed through on-the-job training the soft and professional development initiatives are driven, monitored & assessed by the Learning & Development Team under EGP. Professional development initiatives are administered both internally and externally. Employees are also encouraged to enroll in online certification programs sponsored by the company.

JEWELS IN THE CROWN

Proodle has been honoured with many prestigious awards, here is the list of major awards won by it: • • •

CII - FACE - Commendation for Significant Achievement in Food Safety Award – 2019 – at Ms. Hyundai Motor India Ltd., Tamil Nadu CII - FACE - Outstanding Performance in Food Safety – in the category of ‘Large food business catering & QSR - 2020 at Ms. Hyundai Motor India Ltd., Tamil Nadu. CII - FACE - Outstanding Performance in Food Safety – in the category of ‘Rising Star Food Businesses – Catering & QSR at KIA Motors India Ltd - Andhra Pradesh – 2020.

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•

CII - FACE - Commendation Certificate for Significant Achievement in Food Safety - In the Category of SMB “Rising Star” Food Business at Flextronics Technologies India Pvt Ltd, Tamil Nadu for the Year 2021. CII - FACE - Commendation Certificate for Strong Commitment to Food Safety - In the SMB Category 2 - Catering at Samsung India Electronics Pvt Ltd , Tamil Nadu for the Year 2021. FSSAI - Eat Right Campus award – Five Star Rating at Ms. Hyundai Motor India Ltd., Tamil Nadu. – 2020 FSSAI - Hygiene Rating certification (Excellent) at Ms. Hyundai Motor India Ltd, Tamil Nadu 2021 FSSAI - Eat Right Campus Certification at Ms. Samsung India Electronics pvt ltd -2021 “Covid Warrior Award” for the “Best Support in the war against Covid 19” - by Ms. Hyundai Motor India Ltd., Tamil Nadu.

THE MEN AT HELM

Mr. Kavi Prasad, Managing Director, Proodle, is an entrepreneur with multiple business interests including Jasmi Furniture, Tawas Constructions, and Mashiba Elevators. Mr. Srinath Raghavan, Director, Proodle, has pioneered the growth of one of Chennai’s largest and popular restaurant chains – Oriental Cuisines. He currently heads TFS as a director and brings more than 30 years of experience in hospitality. Mr. Madhan Mohan Raj, Chief Operating Officer, Proodle has over 21 years of experience in the hospitality industry and heads the food services and facility management business

FUTURE; WHAT’S NEXT FOR THE COMPANY?

Proodle has robust plans to extend its services to all specialization industries and make its presence pan India and become the market leader in the sector of Healthcare, Corporate, Retail & Education Food Service & Facility Management.

A PIECE OF ADVICE FOR THE YOUNG LEADERS…

Keep raising the bar every time you cross it. Best becomes better over a period of time.

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HEALTH

NOT ABLE TO BREATHE PROPERLY THROUGH YOUR NOSE ? Well, you’re not the only one who has been facing this problem. The sign of sinus is among the top ten diagnoses made by primary care doctors. Yet there are also numerous myths about sinuses, considering how widespread these common issues are, which also hinder patients from getting the right care.

Natural Home Remedies To Get Relief From Sinus

against the sinus infection. Here are some dietary precautions that you must follow. Dairy products, especially cheese, yoghurt and ice cream should be avoided.

Sinus starts with a cold that can turn into a bacterial infection. Sinuses are air-filled cavities located on both sides of the nose. Sometimes these may be clogged or infected. This can create various complication like Fever, Weakness, Fatigue, Cough, Headache, and Snoring problem.

If you are a chocolate lover then you have to say ‘Bye! Bye! Chocolate’ sugar and yeast containing foods trigger excess mucus production in sinuses. Also, say no to Cold Drinks, the intake of cold substance will stall cilia movement within the nose, making it difficult for nasal mucus to flow through the nasal passages.

There are certain food and homemade remedies that can trigger sinus symptoms, like fried and starchy foods, rice, meat and strong spices. Intake of Vitamin A can help you build a strong defence

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Sub-Acute lasts for 4 to 8 weeks

Acute Sinus

TYPES OF SINUSES PROBLEMS ARE

usually it lasts for 4 weeks or less.

Chronic Sinus lasts for 8 weeks or more

H e a lt h

Here are some effective food & home remedies for sinus that can help you tackle the problem naturally •

PUNGENT SPICES

Spices like anti-inflammatory and antibacterial effects, such as cayenne pepper, assist in breaking up and draining out congested mucus. Similarly, to make a mucus dissolving elixir, horseradish can be blended with apple cider vinegar and lemon juice. Alternatively, 1/4 of a teaspoon of freshly grated horseradish root should be held in the mouth for a few minutes and can be swallowed until the taste has evaporated.

•

STEAM

This remedy works like magic that even doctors are prescribing it. Add 3 drops of pine or rosemary oil to a steaming hot bowl of water with 3 drops of peppermint and 2 drops of eucalyptus oil, or add 3 drops of rosemary with 1 drop of thyme and peppermint oil. Drape a towel around the back of your head with your face down above the water and inhale the steam, which can help clear a blocked nasal passage.

•

TURMERIC (HALDI) AND GINGER ROOT

Turmeric root is one of the wonderful spices, it’s widely used in India, which is fragrant. Turmeric provides not only natural anti-inflammatory properties, but it is also rich in antioxidants. This mixture will help to release mucus from clogged nasal passages, relieve sinus pressure, and make you feel immediately better when mixed with spicy ginger root and brewed in hot tea.

•

SOUP

Studies believe that the consumption of soup helps in easing congestion. You can pick from a variety of recipes and choose your choice, from chicken soup to potato soup with fresh herbs. It is the steam that helps clear the sinuses, mixed with a lot of good ingredients.

For people experiencing sinus symptoms, it is important to understand what those symptoms are. Otolaryngologist therapy can be extremely helpful to understand your symptoms better and to understand what treatment options are available. A person with both acute and chronic sinusitis should take the steps properly. Taking care of yourself can significantly increase the quality of life and help you live more comfortably.

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SCRUM DIGITAL PVT. LTD. Mehak | Business Connect

An illustrious IT establishment

n a world where technology is ceaselessly advancing, digital transformation is inspiring new levels of elevation for IT companies. More than just reshaping a technology, it is about reinventing the existing means and utilizing them to the finest possibilities. It means to redesign the ways of operating the business. From large to small scale enterprises, it is requisite for everyone regardless of the size. In this edition, we are going to shed a light on one such organization, aiming to deploy the best IT services to the industry.

THE FOUNDATION STORY Scrum Digital Pvt Ltd is a preeminent name in the IT sector. It is one of the fastest growing IT consulting and digital technology solutions companies headquartered in the U.S.A with a sales and support facilitation office in India. The company focuses on digital transformation services like app developments, website design, cloud solutions, IoT applications, Chatbots, CRM, CMS development, and ERP. It procures a well-versed team of extremely knowledgeable employees. The team conducts methodical digital marketing to find the best ways that promote brands, attract verified leads, improve performance, and revenue business with the assistance of diligent sales and marketing specialists. Furthermore, the prestigious firm provides consultancy ideation to build Minimum Viable Product and assists startups to escalate their growth. With years of hardearned credibility, the company has built an engaging clientele like KyndleIT, Varselor, Triage Meditech, The Senior Guru, Magic Edu, and considerably more to mention. Their vision is to deliver customer-centric solutions driven by innovation and digital excellence.

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The brilliant mind behind the inception of Scrum Digital Pvt. Ltd, Mohit Agrawal has rich expertise in the IT sector for over 15 years now. He has worked with a multiplicity of IT facets like software vendors, multimillion projects, government contracts, etc. With years earned of experience in the industry, he observed its shortcomings very well. To name a few, there were ERP implementation, website design, IoT applications that require intense technical training to effectuate in a long run. As quickly as he comprehended these concerns, he came up with a plan of action to establish a venture to reduce such questions. His mission was to centralize on all aspects of the business and start a company that can resolve all the predicaments in the IT sector. He aspired to make the sector adaptable, flexible, and economical. This enthusiasm led to the foundation of the company.

ADORNING CORE VALUES

The company puts forth the eminence of core values to be followed in the business. They invariably prioritize integrity, compliance, safety, quality, delivery, and cost. The team secures Standard Operating Procedures (SOP’s) that are well-communicated with all the employees before commencing a new project. Besides, values are a way of life, and the culture of any organization is how one lives and

environment for the employees to work in is essentially important. A leader should be approachable where the teammates can put the ideas forth without any hesitance. The Managing Director, Mohit Agrawal makes the most of his efforts to be a perceptive leader for his team. Performing magnificently under pressure, and imparting logical thinking are some of his best attributes. He implements advantageous strategies to heighten the output. He nourishes a motivating work premise for the employees to stay engrossed even during the hardships.

COHERENT WORK PREMISES

The firm bestows an open work culture where everyone is encouraged to provide feedback from their end. There is also conduction of open sessions within the organization to evaluate all concerns, acknowledge the meticulous work of employees and understand the loopholes in the work process. Besides, the company provides systematic training on various aspects through online digital platforms. New joiners are superintended by superiors for nearly 3 to 4 projects to help them assimilate with the work culture. Hailing from the product and services domain, there are times when the schedule gets all wrapped up, but even during then, the team ensures a relentless flow of work without excessively burdening any employee. At Scrum Digital, it is firmly believed that nurturing a healthy and congenial atmosphere at work is cardinal. A pleased employee works finest to his potential and delivers great results.

Mohit Agarwal CEO & Founder

Demonstrate. The notable firm marks a divergence in the industry by its unique approach and firm core values. With efficacious leadership and earnest teammates, persistence in work is ensured. Transparency, integrity, high quality, life cycle, service support, and considerably more factors like this contribute the most in the things giving Scrum Digital an edge over others in the industry.

WORDS OF WISDOM

Mohit Agrawal shares a token of advice for the aspiring entrepreneurs that says, “Life is a journey with an eternal share of challenges, uncertainties, joys, success, and failures. But what makes a difference is how we conquer them.” One should always stay focused, passionate, honest, ambitious, and prepared for absolutely anything in the business fraternity. Nothing comes easy. Everything has its price and here that is the right vision and plan of action to embark a name in the industry. An entrepreneur is someone who knows his goal and how to accomplish that with his workforce. The nature of success demands hard work, ethics, and an inspiration to evolve and stand tall amongst everyone.

SYNCHRONISM WITH TECH ADVANCEMENTS

The company sustains a special development and design team with immense knowledge of the terrain. They are well aware of the computer language and stay timely updated about the technological advancements in the market. The productive team incessantly looks out for the industry trends and adapts accordingly. They never step away from investing to get hands-on pro tools with a higher level of accuracy and outcome. Withal, attending seminars, conferences, and all potential sources for the present-day knowledge is made certain in the organization. For any organization to evolve its business, it is imperative to analyze the changes and modify its approach accordingly.

AN ASTOUNDING LEADERSHIP

A rational leader is one who can forge ahead with the entire team united. Ensuring content and a healthy 47

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