2022 WOMEN SPECIAL EDITION by Business Connect

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Editor’s Note Avowing the impact of female leadership… Celebrating the undying spirits of our magazine, Business Connect brings you its brand-new edition to resonate with the fervour of its evergreen resilience. But this time, the focus is on women leadership! With the revived intensity, we release our exclusive women’s special edition that asserts the significance of female leadership which is inclusive and intuitive. Bringing a touch of emotional intelligence and incessant collaboration among the workforce, several women leaders have altered the perspectives of presentday leadership. This expansive issue is formulated by a collective of inspiring success stories of some accomplished businesswomen. Via this edition, we would like to attest to the name of the legendary female leaders who have earned considerable in their respective industrial spaces. The handpicked profiles of the leading figures featured here do perfect justice to the vision and direction of our magazine and we couldn’t help but recognize their scaling prominence across their respective industries. Phenomenality is the most relevant word you will be struck by after reading this exclusive read. And why so? You will get to know a few lines later... consider a seat at the decision-making table, an intricate sign of success. Who doesn’t want to be heard? Or who doesn’t want people to value one’s insights? Almost everybody is right! Business Women have always been striving to make the best out of their position at the table. Today, they have emerged out to be the torchbearers of growth, success and progress for all, ergo, we are here to recognise some intriguing success stories of a few visionary ‘leaders’. We have always been staunchly standing by those who have been working vigorously in their niche market to make a difference. And this edition is heavily dedicated to the female outperformers of the business fraternity, who are launching revolutionary breakthroughs for a better future for all. Here, we bring you a few transpiring exceptions across the business world, who have been able to make a gargantuan impact on millions of lives. All the enlisted businesswomen here are the forerunners in their respective spaces, who have put forth some avant-garde ideas and stirring innovations. For the cover page, we brought to you the triumph tale of Julie Moreland who is the CEO of Morphii Technology- the X-factor in capturing the most actionable data. Her venture’s philosophy says that regardless of who you are, capturing accurate X-Data is critical to your success. While talking to her over the virtual meet, I personally found her story, as well as the core motivation behind her extraordinary voyage, to be quite gripping and motivating. We couldn’t help but recognize her proliferating popularity in her niche domain and reward it in this fascinating edition. Our team fervently believes that her success story will not fail to give goosebumps to and kindle the entrepreneurial spirit in our global readership. Furthermore, our readers will find delving into the success stories of other influential female entrepreneurs in this issue are pretty engrossing. The incredible innovations resulting out of the inflaming entrepreneurial spirits of these elite personalities will blow your mind for sure. At last, I would like to say bid adieu while ending this editorial by taking a moment to thank all our adored readers who have been the prime inspiration behind every new-fangled offering we ever made. And we promise to promote and feature the talented heads across the business landscape, who leave no stone unturned to bring ideation, validation and execution of something out-of-the-box. Now, emphasising our sheer purpose to offer you the finest reading experience, I take off by wishing you all great health and well-being with warm

Kajal Dobhal Kajal@businessconnectindia.in

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Julie Moreland: Creating Breakthroughs In Capturing Emotions And X-Data

Success Story

Social Media Dissect

Lesson From Kylie Jenner’s

CONTENT

Cover Story

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VINI RUKHANA: A Rousing Entrepreneur Leading A World-Class Digital Venture

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Mia Vicary: The Short Journey of A Young Achiever From Intern to CEO

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Maatrom HR Solution

Aleena Gandhi: An Innovative Entrepreneur Weaving the Success Story of Brands with Social Media Dissect

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Julie Moreland Creating Breakthroughs In Capturing Emotions And X-Data Indranil Roy | Business Connect owadays, every business is reshaping itself with a focus on digital experience and data to drive their core strategy. By incorporating data in digital platforms, companies are hyper-focused on improving customer experiences and optimizing outcomes. And while contextualized feedback and increased sophistication of AI/ML interpretative models brings out targeted experience data (X-Data), there is a foundational element that requires a new approach. In that vein, what is needed is an improved “capture” technology capable of accurately capturing and quantifying all types of subjective experiences (emotions, moods, bodily and mental states, and so on.). Introducing Morphii®, a revolutionary plugin tool that allows users to self-report subjective experiences using graphical images.

Morphii® is the patented technology of Vizbii Technologies Inc., a startup building cutting-edge products on SaaS, AI, ML, etc. The solution is intended to solve a global problem that impacts both individuals and organizations. Individuals demand a better experience including giving feedback and organizations need more sophisticated and actionable data to understand their consumers. Morphii seamlessly integrates into existing platforms to create a simplified feedback mechanism and a more precise way of interacting and capturing actionable X-Data. Simply said, Morphii® facilitates understanding whether the communication is from students, users, customers, patients, employees, constituents, or anybody else. In this way, it improves efficiency for users and analysts. It’s also standardizing X-Data by mitigating bias and interpretations while enhancing predictive accuracy by quantifying intensity. In a recent interview with Business Connect Magazine, Julie Moreland, CEO of Vizbii, described how Morphii® is setting a new standard for capturing, quantifying and understanding customer experiences. She also shared her entrepreneurial journey and how their flagship aims to reshape the engagement rules between companies and customers.

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Cover Story

Julie Moreland CEO

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AN ASTUTE TECHNOLOGIST & LEADER

Julie is among the early technologists to see the seismic shifts worldwide. She graduated in business finance and computer information systems in the 80s; and then spent many formative years serving tech giants such as IBM and Georgia Pacific. She had an excellent trajectory, starting as an intern in IBM and then getting promoted as a Financial Manager in Georgia Pacific and leading the accounting team and of a large division and implementing PC’s and software applications across the division. But she wanted more from life. In 1989, she bid farewell to the big corporate (at the time was very limiting and didn’t have an “Intrapreneurship” mindset) and conceptualized her 1st business. She spent the next 25 years establishing SaaS-based companies to address emerging problems in the business landscape. Her focus was on HR Technologies, where she developed bespoke tools that assisted critical decisions by integrating behavioral sciences, technology, and predictive analytics.

IDEATING MORPHII®

There was a clinical psychologist in the USA who, at the beginning of each session, would have to legally ask patients to complete a survey form to learn how they felt. But, he was required to use traditional methods (like rating 1-5) to report their level of sadness, anxiety and other emotions. The patients struggled to communicate using these methods. One day, the doctor brought in a few faces made on placards - and patients could easily communicate their emotions. This story inspired the development of Morphii®. Since Julie had a long history of developing products that encourage people and businesses to connect and thrive, Vizbii Technologies welcomed her to lead the product’s development and build a business around it. “Organizations value knowing exactly how their consumers feel, and Morphii® makes it easy for consumers to answer. This provides businesses with a wealth of data to feed into artificial intelligence and machine learning models. Moreover, this enables them to forecast consumer behavior, whether it is that of a student, a patient, or others,” explains Julie Since it focuses on specific behavioral touchpoints, it stands apart from other simplistic existing methods (Star Ratings, Likert Scales, Emoji) used in many platforms.

SHAPING LEADERSHIP

With Vizbii Technologies, Julie has set a new milestone in her entrepreneurial career. She is in her 5th startup, and it’s safe to say entrepreneurism has elevated her way of life. She has cultivated a low tolerance policy

towards a narcissistic mindset. After 30 years of startups and building partnerships, she has learned a few critical lessons and a model that she lives by. A company might have a bright idea, a good team, and funding, but success demands more than that. According to Julie, the challenge lies in building and inspiring the team with 3 underlying principles: “Being” - Be kind and Be Up to Something Good. “Asking” – ask questions, listen and learn. Ask for help and accept it which is very difficult for women especially to do…it has to be learned. “Doing” – Get it done and bring others with you. She considers persistence, humility, and empathy to be prerequisites, and sees herself as a conduit for a mission-driven team.

MORPHII® - A NICE INNOVATION PARADIGM

How is Morphii® breaking grounds in the innovation realm? As Julie states, by being a transformative but precise scale for capturing emotions and more importantly… their intensity. This enhances the prevalent review framework used by most companies and gives better and more actionable insights. Morphii is a plugin/widget, built for ultimate flexibility…JavaScript 13

and HTML and not dependent on external libraries. This not only makes Morphii® easy to use but a game-changer as well. Every year, businesses spend billions of dollars to interpret customer behavior and improve experiences. Morphii®, however, is a costefficient alternative for them. With businesses migrating to AI Models, like social listening, Morphii® becomes a bespoke option. Also, there has been a seismic shift towards qualitative data rooted in Natural Language Processing (NLP). It allows organizations to act in the customer context. Morphii® is built keeping in mind to optimize this. It provides a simple, accurate, and self-directed method for classifying experiences that NLP attempts to interpret for AI/ ML mechanisms, with the added benefit of ‘intensity’ data increasing the reliability and accessibility of behavioral predictions. In this way, Morphii® inspires people to express their experiences by improving input.

SERVING AN OUTSTANDING CLIENTELE

With a uniform but disruptive architecture, Morphii® has found its way to data-hungry enterprises for Experience Management (XM). Typically, its clients come from 3 broad areas, including customer experience marketing/branding (CX), employee engagement (EX), and healthcare.

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“global marketing/branding agencies, as well as direct companies, to capture actionable insights to determine how to improve employee and customer experience and retention. We also serve nice applications, such as Listeners on Call, which uses morphii to check in with callers on their emotional state before and after the call,” explains Julie. It fulfills the purpose of Morphii® to capture stakeholders’ experience and share accurate and actionable data to make informed decisions for improving experiences. Morphii® is helping companies strengthen their critical USER ‘Experience.’ Creative and problemsolving people are abundant in any company. The online space has made it easier to start startup initiatives. But competition becomes increasingly fierce with many options for customers to choose from. Creating a rewarding experience will help to win and stay on track. Morphii® is inspiring businesses to build products and ideas that focus beyond the bottom line to create a complete business and be successful in the market.

DRIVEN BY INTRINSIC R&D

The fundamental ability to drive experiences complements the company’s R&D efforts. Initially, Morphii® captured six basic emotional constructs (Happiness, Sadness, Anger, Surprise, Fear, and Disgust) and targeted respondents in the USA. Then, in 2020-21, they conducted a global study to examine if the core Morphiis were recognized and represented the fundamental emotions. And Morphii® functioned admirably and accurately recorded emotional constructs without cultural bias. They researched 1,400+ residents across 4 global regions (North America: 300+ residents of the US and Canada; Latin America: 297 residents of Mexico and Chile; Europe: 300+ residents of Germany, France, and the UK; Asia Pacific: 500+ residents of India, Japan, Korea, the Philippines, Australia, and New Zealand). They set the threshold between 70% (high intensity) and 45% (low intensity). And the product passed in all respects. These researches keep Vizbii Technologies informed of its excellence and areas that need improvement. This year, it intends to take a step ahead and research www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Morphiis that represent constructs beyond the core emotions like Love, Delight, Indifference, Disappointment, Frustration, Hate, Confusion, and much more.

JULIE MORELAND – AN ICON OF CHANGE

While Morphii® is patented to drive experience, its leader Julie inspires change in the landscape. It’s one of her core fortes as an influential leader. She is a technologist, but she has also pursued other personal passions along the way. Originally, she intended to become a psychologist and was talked out of it by college counselors. She has found ways to incorporate her original passions while building SaaS based startups. She has pursued those passions by securing certificates in Animal Communication and Reiki. She found a way to fuse her original passion of Behavioral Psychology with technology and business to become the leader she is today. But becoming a leader was a journey on its own. In Georgia Pacific, she oversaw the accounting department for its 160 supply distribution centers which were all led by men. And they would ignore her and report directly to her boss. This illustrates the traditional attitude and dictatorial business model. Back then, only 5% of the USA’s businesses were led by women equating to only 400,000 businesswomen. They had meager funding as compared to men. But with time, Julie has seen a lot of positive change towards women leaders. Today, women lead 20% of businesses around the world. In the USA, over 16% of businesses are woman-led. This 14

includes many private equity groups led by women like Mala Gaonkar, Divya Nettimi, Jane Wu, etc. While there has been a precipitous drop in funding due to COVID-19, it will rise with time. Growing with these changes, Julie has created the expertise to lead teams with an agile mindset. “We have a long way to go, but it is getting better,” she proclaims.

LEADING A SOCIAL DRIVE

Besides business, Julie puts her heart and soul into woman empowerment. She is part of the Women Presidents Organisation (WPO), which outlines leadership growth. It’s a global community where dynamic leaders share their game-changing experiences. They share their challenges in their professional and personal life, and the community brainstorms them. Everyone puts inquisitive effort and curates solutions from the other person’s perspective. “It’s like a mastermind session, which helps in bringing out the innate challenges and problem solving them by connecting,” explains Julie. She has been a part of this innovative community since 2010, starting from the San Francisco chapter and now in the Silicon Valley Chapter. She has been a contributing listener, helping people voice their underlying problems.

TEAMWORK MAKES DREAMWORK

Julie is a people-centric leader and believes that they are the foundation of any successful business. She does not, however, abandon her underlying ethos of team building. “You can have a mediocre product or service and still be

successful if you have the right team; if you don’t, you’ll fail,” asserts Julie. With the same thought process, she leads a cadre of experts. She calls them her ‘SWAT Team’ for their innate dynamism and agility in execution. The team is adaptive to any situation and gets the job done efficiently. They are also well compensated for their talents. The team also partners with its contractors & distributors on project execution. Julie also concentrates on inspiring the team. Specifically, she motivates them to pursue their interests. But then again, she keeps their passion aligned with the company’s goals. In other words, she invests in developing the skills that help the company and them individually.

THE FRUITS OF LABOUR

Navigating through the highs and lows of a transformative landscape, Julie has put many notches in her belt. She sold one of her businesses in 2013 to a company she was doing business with. While she was not looking for an acquisition, the timing and situation was right. “From creating a product, building a team, getting sales, going out and finding the acquiring partner, and then securing that acquisition to get a return, it’s a great win,” Julie asserts proudly. Last year, she was awarded in ‘Top 10 Women Impacting Tech 2021’ by Analytics Insight. Silicon Review enlisted Vizbii Technologies under ’30 Fastest Growing Tech Companies’. Morphii® also won the award of ‘Most Innovative Emotion Tracking Software Solution’ by CorporateVision. Other than this, she was part of a group of 20 women leaders who wrote a best selling book nearly a decade ago called “Women Who Mean Business”. Each wrote a chapter about inspiring thoughts that can help other women be successful.

THE FOREGOING MILESTONES & LANDMARKS

When we questioned Julie about her plans for herself and her firm, she modestly said, “Funding for business women and business development.” She wants to harness the value that women bring to the global economy. Studies have shown that women, whether in business or leadership, often outperform companies that are not led by women. According to a Catalyst analysis, outperformance is seen across three important metrics: return on sales (84%), return on invested capital (60%), and return on equity (46%). Through WPO, Julie aims to step up the game and drive major

advancement in the financial impact of women-run organizations worldwide. Coming to business, Julie and her team are in a transitioning period. With the completion of their R&D, they are raising funds to increase headcounts. “We went from 10 to three, now we’re going to go back up to seven,” says Julie. And the focus is on specialists in marketing, sales, and technology. They are also about to launch a plugin for WordPress. Users can download Morphii® to use on their websites. With these prospects, Julie and her team plan to expand into new markets by the end of 2022.

A THOUGHTFUL MEMO FROM JULIE “In this unique time when there are issues that clearly challenge all of us across the globe, it’s more important than ever to connect and help people express themselves in a way that is authentic and creates understanding that can help us make things better where we can.” 15

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Success Story

LESSON FROM Kylie Jenner’s Success Story

Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings. We should make one thing clear as it so happens. That sort of conduct is terrible. At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it.

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WE SHOULD DO SOME MATH Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023.

The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated. How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today. HOW KYLIE MADE HER MONEY The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene. That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t

simply show up on her family’s network program, working up dramatization swinging on stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.” Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her bodycognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image. That is the eventual fate of expert life. Individual marking through online life is everything.

“

brands and show them to the world. Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance. Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie. Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

“

All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/Jenner worth $1 billion?

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity.

Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own

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VINI RUKHANA

A Rousing Entrepreneur Leading A WorldClass Digital Venture Gulshan Parveen | Business Connect “A woman who walks in purpose doesn’t have to chase people or opportunities. Her light causes people and opportunities to pursue her.” No doubt, women at present are giving a surprise to those societies who used to consider them fit for only house chores. There is not a single domain left where women haven’t exhibited their skills and potential. Female entrepreneurs are revamping the business realms with their innovative and exceptional point of view. And the team of Business Connect has been putting in their best efforts to identify these great leaders and to introduce them to the world. Here again, we welcome our global readership with this fascinating tale of a rousing entrepreneur who is influencing the entire feminism with her entrepreneur skills.

Our editorial team had an interesting and joyful session with Vini Rukhana, Director of one of the leading ventures in the digital realm-Divine Space Digital Technology. She shared some valuable nuggets and numerous interesting facts about her entrepreneurial journey with us that we are keen to spill in this particular read. Her inspirational journey and top-notch leadership qualities made us feature

Vini Rukhana Director

her in our exclusive edition“Inspiring Women of 2022.” We truly hope and desire that this read will add some extra value in the lives of our global readership and will motivate the upcoming business enthusiasts out there. Introducing us with her initial journey, Vini affirms, “The desire to create something on my own and through my efforts acted as a driving force that instigated the need to become an entrepreneur in me. Coming from a business family, it is very easy to join the business of either my father or my husband. But I wanted to carve a niche for myself independently. I was determined to create a name for myself through my efforts. I never wanted to be an extension as is usually seen in the Indian scenario, where you are constantly compared in your looks, behavior, and achievements with your family.” We asked her to explain to us her journey so far and she replied by saying, “Well I began my undergrad in Arts, then went overseas to complete my education in Psychology-and

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returned to India to join Lowe Lintas, one of the biggest ad agencies in India to explore the creative side to me. My stint with Lowe Lintas made me sure that this is what I wanted to do, but in my way. Divine Space design was born out of this dream to carve a niche for me. Psychology taught me how to deal with people, colors, my agency experience taught me design, marketing, client servicing and I kept accumulating knowledge and then ventured to make it on my own.” The company was initially dealing only in the Real Estate realm but, in the year 2014, the team expanded their business into other realms, including Digital Technology, providing turnkey Digital Solutions to key clients and Designs, which included every kind of designing and Social Media Management.

AN INSPIRATIONAL “SHENTREPRENEUR”

Explaining her perception of women’s involvement in the entrepreneurial space she affirms, “Being inherent multitaskers, I think we can juggle our work quite efficiently. Playing multiple roles in our personal life of daughter, wife, mother, sibling, friend, automatically extends to the workspace. I lead an all-women team and keep

encouraging them to grow in their jobs too. Today you see women entrepreneurs doing so well across the world in every possible industry and I am truly inspired by their story and believe, there is enough place for everyone to succeed. Also, the factor that most contributed to my success journey is a supportive husband for sure. He is always egging me on whenever I am unsure or concerned. Kudos to my in-laws and parents too. They always rise to the occasion when it comes to pitching in with their support whenever I need it. My parents raised an independent girl child and I think this goes a long way in making me what I am today. I was taught early on to share my opinions and to take responsibility for whatever I did, right or wrong and today I feel it is what empowers me most.” Shining some light on her leadership style, she told us that she follows a friendly style to lead the organization. She always provides an immense creative space to her team that encourages them to discuss different ideas. Vini always tries to be there for her employees and never cut their wings and make them free to learn on the job.

Vini Rukhana Director

WHY DIVINE SPACE DIGITAL & DIVINE SPACE DESIGN

To differentiate itself from other competitors in the market, Divine Space Digital Technology and Divine Space Design is putting its utmost effort into perfection and detailed research. The Director always makes sure to be available 24X7 for the employees throughout the organization and that’s an edge the company has over others. Vini affirms, “I believe my ability to explore opportunities in our areas of work is an added advantage. We never say no to any opportunity. Instead, we have an interesting story to tell. During my Godhbharaie, I designed the first e-invite by the Agency, with the birth of my child, we created birth announcements and that gave birth to our kids-line of stationery and a wedding in the family made us create our own line of Wedding Collaterals.” In addition, she says, “I have an open-door policy which extends to include an open mind too. My team is always free to discuss anything with me. We have ‘staircase breaks’, where we get out of our workspaces, hang around casually with our coffee mugs on our staircase, and ideate. It’s a good break for all of us.”

ACCOLADES SO FAR

The team of DSDT always strives for perfection. Of course, people have to face numerous challenges and criticism in the journey of success-but what differentiates

one from the rest is his or her determination and willpower. Talking about dealing with criticism, the leader states that she always tries to answer the criticism with a positive comeback. “Take it with a pinch of salt and move on,” she says. She further adds, “I am not the kind of person who would dwell on it for long,” which is the best thing to learn from her. Now, talking about the recognitions and achievement of the company so far, she affirms, “We are working on two major projects namely Mumbai International Airport and GMR, Delhi, which have by far been major achievements for us. I believe working on expanding our product portfolio as also adding on to the jobs with our existing clients, and building 19

new clients is also an achievement. Our repeat customers are our greatest validations.”

PARTING WORDS

The company is relentlessly working towards creating new products in its portfolio and is preparing itself for expanding its roots in the entire digital world. Vini adds that there is still a long way they have planned to walk on. Hence, the team constantly bubbles with zeal and keeps refreshing their talented brains with some innovative and emerging ideas. Before signing off, the leader conveys a strong message to all the business enthusiasts out there by quoting the Late President of India, APJ Abdul Kalam, “ Dream is not that which you see while sleeping, it is something that does not let you sleep.”

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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B Medical Systems India Pvt. Ltd. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA 21 71 Giri Kunj, Netaji Subhash Chandra Bose Road, Churchgate, Mumbai, Maharashtra 400020, India

MIA Group M e d i a I n Ac t i o n

Mia Vicary: The Short Journey of A Young Achiever From Intern to CEO Smita Kumar | Business Connect

“Surround yourself with the right people, don’t be afraid to take a risk and consume what you trade-in, and with this genuine passion and positivity, you’re bestplaced to find success” Mia Vicary, Media in Action.

MIA VICARY

Director & Founder

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“The question isn’t who’s going to let me. It’s who’s going to stop me.” – Ayn Randt

has ensured its presence in multiple sectors. Keeping in mind the changes in the marketing landscape, Media In Action adapts its services accordingly. The venture by Mia leaves its strong impact on its clients and this has been proven by their reactions. Rachel White, Director and Founder, Glenayr Farm says, “I was blown away by Media In Action’s passion, positivity, knowledge, hard work, commitment, connections and creativity.” On the other hand, Steve Dawson, CEO & Founder, grapple states, “Competing with the banking sector, we were looking for someone different with a new and modern marketing approach, and I believe Media In Action really brings that to the table.” The company provides a blended-media experience across all the services.

This very quote holds in the case of confident and ambitious women and the same goes with Mia Vicary. Mia, Founder cum Director of Media In Action is among those women who believe in neither stopping nor getting stopped. Unlike many, she talks about not being afraid of taking a risk. While there are not lots of people who think about starting a business of their own, most of them go for jobs since those are available with little to no risk. They do avoid the risks of losing efforts, money, time, personal assets. However, there are a few who dare to take the risks and ensure a good lifestyle of the families of the others (employees) too. Being a woman, it was not easy for her but through her hard work, dedication, and charismatic personality, she has been able to earn a name for herself and her company. The company Media In Action focuses on media & advertising and was launched by Mia in 2020 when she was just 24 years of age.

SHORT JOURNEY BUT WITH PERFECTION Mia with an eclectic mind and smart & sincere efforts, has made a short journey to date. From an Intern to the CEO, it did not take much time. A one-woman venture today is a team of multi-talented ones with expertise. The client’s needs are met through social media strategy and management, content creation, copywriting, public relations, branding, events, and much more. The company boasts of having big clients as Vogue Australia, Christian Loubouin, Crown Group, SKYE Suites, Casio Music, XGIMI, Cancer Council.

In a very short duration of time, Mia has proven her mettle growing Media In Action by leaps and bounds and has been selected under the category “The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021”, ensuring space in our esteemed magazine Business Connect-

NEW BUSINESS MODEL

About The Birth Of MEDIA IN ACTION

The company Media In Action is very soon about to come up with a new business model. The upcoming model would incorporate all the divisions like Media In Action, Management In Action (managing influencers and high-end celebrities), Marketing In Action (business wing focusing on digital marketing), and Moments In Action (events and activations). Media In Action is already taking care of social media, publicity, and branding.

Mia was always puzzled right from a young age. The confusion was related to her choice between Journalism and Publicity. However, in her final year at university, she performed a role in New York City as a Publicist where she ran the account of Swifto, considered to be the largest dog walking company across the world. That duration of time clarified the confusion and she came to know she has to fire up her creativity. Especially, organizing a flash mob in Times Square with all the dog walkers made her realize so.

CHOOSING THE RIGHT COMPANY

At 22, returning from New York and post her graduation, Mia was seen with a role at the PR company of Prue MacSween Verve, and this time it was that of a Publicist. Again, Mia got to know what she had to actually go for! In only six months’ time span, she witnessed herself managing Verve Studio (a new wing of the business) handling clients’ social and digital media. Observing her achievements and experience, she decided to start a company of her own. Undoubtedly, she had the determination to be considered among the successful ones.

Though Media In Action believes in addressing the client’s needs well, it takes proper care that every strategy of the team is curated for each client and is backed by research taking into consideration our client’s intention.

CREATING A PLACE FOR EVERYONE’S OPINIONS Through her experience, Mia raises her concern that women leaders should be taken on a serious note always. On the other hand, the fact has to be realized that they too could contribute to the culture of inequality in the workplace in a conscious or unconscious manner. A woman leader should especially take care of this and act in the direction of creating a healthy work atmosphere where everyone could voice his/her opinions and feel empowered.

Thus, in 2020, the birth of Media In Action took place.

A BLENDED-MEDIA EXPERIENCE Media In Action does it all - Be it entertainment, fashion, beauty, technology, finance, or tourism, the company

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siliconindia

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August 2019

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Cuisine

EATING HABITS

OF SUCCESSFUL ENTREPRENEURS

This is devoted to all the ladies and men in business, which is clearing their own innovative way. Being devoted to an effective business can now and then push you off course with regards to your wellbeing, body, and nourishment. Be that as it may, it is significant not to disregard a monstrous part of your life, which will prompt long haul benefits.

A solid psyche and body will help lead your organization to progress so here are a couple of basic fixings: Enable your morning meals. Some may guarantee the absence of time, others basically don’t organize their dinners yet breakfast is the ideal method to confront a bustling day. That first dinner of the day will help support your fixation and center for the duration of the day and forestall weakness. Plan to get the correct mix of supplements by including complex starches in addition to a decent wellspring of protein just as sound fats. A couple of intensity breakfast models:

•

Pounded avocado on wholegrain or spelled toast with disintegrated feta and pumpkin seeds.

•

An overnight container of oats with normal yogurt or soy yogurt, chia seeds and berries.

•

Cut bubbled egg with curds and vegetables, all enveloped with a whole-wheat wrap.

Keep it convenient: On the off chance that you don’t have the opportunity to hit the shops, at that point pick online markets that convey to your home or office. Ensure you keep solid nibble choices around your work area or at the workplace. Absence of time is not; at this point a reason so preparing to make an advantageous climate helpful for good eating is vital. Least demanding tidbits to have around included natural product, cleaved vegetables, nuts, dried organic product, and solid café that contain close to 10g of fat and 15g of sugar per 100g. Remember a sound plate division in any place you go out on the town: One thing that I request that every one of my customers do is to envision the solid plate dissemination any place they are: 1/2 your plate to incorporate an assortment of vegetables, 1/4 protein, and the other 1/4, a sound selection of starches. This is perhaps the least demanding technique to ensure you are getting the correct proportion of supplements at supper time.

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else or a post-meeting exercise at night to loosen up and distress.

Ensure you get enough iron and magnesium: At the point when your body’s iron stores are low, exhaustion and cerebral pains are the basic indications. Iron is expected to convey oxygen in the blood to all your body’s tissues and organs. Great wellsprings of iron incorporate meat, liver, fish, poultry, dried organic product, raisins, dim green verdant vegetables, for example, spinach, entire grains, and vegetables (beans, peas, lentils…). A few investigations have likewise proposed that low degrees of magnesium cause weakness as it is required to utilize food and help in controlling glucose levels. Great wellsprings of magnesium incorporate entire grains, fish (salmon), nuts, pumpkin seeds, spinach, dark beans, and naval force beans.

Abstain from drinking your calories: Business suppers and after-work beverages can be visited where you can stack up on pointless calories from liquor. I normally propose a stipend of close to 4-5 standard beverages for every week and maintaining a strategic distance from unhealthy beverages, for example, brew, soda pops, and squeezes as blenders. Caffeinated drinks are a “no-no” on a pioneering diet as they basically give your body only a blend of caffeine, energizers, and sugars that your body can manage without. The promising increase in vitality is brief consequently the over-guilty pleasure; you wind up drinking more. The high caffeine centralization of caffeinated beverages can likewise prompt reactions, for example, apprehension, sleep deprivation, fast heartbeat, and expanded circulatory strain.

Timetable your exercises simply like some other gathering: Devoting time to practice is basic to keep you fit and maintain a strategic distance from the extending waistline because of extended periods of time in the work area. Taking a break and taking a walk is additionally an incredible method to build your accidental movement and revive your brain. In case you’re away going on business, utilize the hotel gym (in the event that you do approach one) with a brisk exercise before anything

A very healthy body and the brain are vital to a successful entrepreneurial journey where you are wellfuelled to handle the difficulties that will cross your way.

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Maatrom HR Solution

A choice of HR partner for seamless business flow Kajal Dobhal

s the present scenario puts a multitude of complexities in the business ecosystem, the significance of outsourcing services has become instrumental to enrich the businesses with smooth workflow. In this direction, HR Function outsourcing has gained masspopularity in the past few years. HR outsourcing grants a plethora of benefits to an organisation. From maintaining an out-to-out balance between cost efficiency to employee development, an enterprise can absolutely put intense focus and time on enhancing its core business. With the steeping demand of HR functions outsourcing, several service providers have set their feet in this space to make a difference. Maatrom Solution is such an organisation that is scaling greater heights while being substantial to the business community in a sophisticated manner. Under the discerning stewardship of Mahalakshmi, the Founder and CEO, the company is witnessing growth in leaps and bounds. In a virtual session with her, our team conversed about several facets of her brainchild.

A GLANCE OVER THE BUSINESS PORTFOLIO

An end-to - end HR service provider, Maatrom Solution, has become a preferred partner of choice for several businesses to manage their recruitment, HR Payroll, Hr Statutory and training related requirements. With its gamut of HR services that comprises of Recruitment &

I Business Connect

Mahalakshmi M Ambuli Director & CEO

Staffing, HR Payroll & Statutory, Organisation Development, Training, Coaching, HR Policy, Performance Management, Talent Mapping and Corporate Social Responsibility, the dynamic enterprise has carved a niche for itself in this huge industry. Their exemplary service offerings are majorly based on robust concepts and industry-acumen, accumulated from insights gathered over 22 years of Domestic and Overseas experience. So far, their exclusive clientele includes enterprises from industries like IT, Manufacturing, Architect and Interior Designing, Banking and Financial Institutions, Auditing, Automotive, Retail, Insurance, Education & Training. Till now, the company has effectively been able to recruit more than 2000 whitecollar candidates in diverse sectors. Maatrom Solution is a unique endeavour to make an affirmative impact on society. Mahalakshmi, after being employed as an active environmental Engineer, laid the foundation stone of her entrepreneurial venture with a vision to facilitate talented individuals to meet their aspired career prospects. After tying the wedding knot, she got a chance to accompany her husband on an overseas work assignment, where she experienced multicultural environments in various cities of the USA. This scenario bestowed her with appropriate exposure and immense confidence that propelled her to turn her dreams into a living reality. Thereby, Maatrom Solution came into the existence as a result of Mahalakshmi’s unwavering determination, based on the concepts and proficiency that emerged from the insights accumulated by over two decades of national as well as international industry experience.

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ARCHETYPAL VALUES

COPING WITH THE UNCERTAIN TIMES

As the company deals with the most sensitive aspect of a business i.e workforce, it becomes imperative to establish the core values that can serve justice to the business’s fundamental requirements.

Maatrom Solution has been a motive force behind the success of several of its clients’ businesses. It has successfully imparted different services to many organisations even amidst the chaotic reign of the COVID-19 induced pandemic. It displays the vitality of the work culture that has been incorporated with some unique approaches and business philosophy, adept enough to sail through the unfavourable times. Some of the major aspects that allow the company’s workflow to stay efficient and seamless even amid uncertain times have been enlisted below—

“We honor our commitments and conduct business in a manner that promotes transparency, respect, honour and trust,” enunciates the Founder.

• •

Beyond any doubt, Maatrom’s high quality standards have set the benchmarks across space.

• •

WHY CHOOSE MAATROM?

The iconic CEO states that be it accelerating the turnaround time or offering replacement guarantee in recruitment or cost and time optimization, the company proves its knack in different facets of a business. Owing to their assured ethical practices with strict timeline adherence, team Maatrom has ensured a leading edge over its peers in the respective space. Moreover, the company is also in a constant endeavour to offering professional support to the client organisation during inspection & audits. Their well established mutually beneficial relationships are the secret sauce to their resounding success that has made a gargantuan noise across the business fraternity.

• • •

Flexibility and transparency in work hours. Allotment of performance inclination & interest, apart from their skills. Open communication & job rotation. Recognition programs based on sheer performance Employee development where each individual gets the chance to learn, grow and innovate. Zero tolerance policy for unfair practices. Fun and corporative ambience at the workplace.

All these extraordinary steps are in the direction to ensure a holistic work environment to the employees that in turn, facilitate them to maintain a balanced life.

FORECASTING AS AN ANSWER TO IMPEDIMENTS

For any C-suite Executive, keeping their vision for the future on track is possible by making roadmaps for budgets and projections that also channelize positive energy among the workforce alongside assuring certainty to the shareholders. Mahalakshmi claims that forecasting is instrumental to any business to make impactful decisions and develop data-driven strategies. There are plenty of impediments that a leader comes across while steering the business operations such as– Talent Management(where motivating and boosting the employees’ morale is a must), developing beneficial collaborations, quality management in operations as well as performance, etc. By utilizing the power of forecasting, any CEO can make a difference to his organisation in the most sophisticated manner, conveyed Mahalakshmi.

ACHIEVEMENTS THUS FAR

Ever since its inception, the company has been scaling the graph of growth and been playing its trumpet of success across the respective industry. All of it has been shaped due to the sheer determination and professional discernment of the Founder. The company’s major contribution to raising the bars of service standards in this industry has been well-recognized by some eminent media houses. In the year 2019, the dynamic company was recognized among the ‘Top 10 Promising HR Processes Service Providers in India’ by a reputed Indian magazine. And amidst the way to ensure a ubiquitous presence at national and international level, they have extended its service wings to the US markets as well. As it foresees a radiant future ahead, Mahalakshmi’s commendable leadership style is aligned with making her brainchild as a comprehensive HR Service Provider of global repute.

IN HARMONY WITH MARKET TRENDS AND DIGITIZATION

When it comes to leveraging market -advances in its favour, Maatrom Solutions has been heavily relying upon AI in the recruitment space where it uses Chatbot in its websites, for time-optimization, reduction in redundancy, swift candidate screening while allowing quality hiring.

And regarding the future outlooks, Maatrom strives to expand its reach to the countries — US and Singapore, while climbing the stepping stones to attain the title of being ‘Global HR Services/Solution Provider’ for its vast clientele.

Be it learning and development, or employees engagement tools or CPM tools, the firm is in ceaseless attempts to be in synergy with the trends to make its steadfast presence being felt across the business world by honing the skills of its employees in several ways.

THE PARTING NOTE

At last, Mahalakshmi puts an end to the conversation by conveying her message to the aspiring entrepreneurs,

“Biggest asset in the world is your mindset and your knowledge, so empower it with positivity and have a positive attitude always and enhance your knowledge through continuous learning and development.”

And addressing the instrumental role of digital inclusions in their business functions, Mahalakshmi elucidates that digitisation is pivotal for their company. Most of their payroll services are cloud-based for which employees have been granted freewheeling access to their respective data. From social media recruitment via reputed platforms, to virtual interactions, team Maatrom has been staying ahead of the curve by being an avid adopter of the market advances. 29

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Aleena Gandhi, An Innovative Entrepreneur Weaving the Success Story of Brands with Social Media Dissect Puja Bhardwaj | Business Connect A Dissector during the day and a Social Media trainer by the night, Aleena Gandhi believes in growing, by connecting with her audiences and sharing her knowledge! Renowned in its name and unique in its way, Social Media Dissect is a pioneered name extending beyond innovation in the digital space and spawning a fresh perspective to brands’ message with its integrated solutions. The company is a brainchild of an Instagram Growth Strategiser, a Marketing Enthusiast, and a Budding Entrepreneur, Aleena Gandhi, who founded the company three years ago. Since then, Dissect has grown to become a renowned disruptor in the digital space with a massive presence in social media and incredible reach across the world. Dissect is presenting brands a platform to showcase their best work and calling out the rampant plagiarism present in the industry. They dissect and review everything ranging from digital content, offline content, TV commercials to print ads, guerrilla marketing, and beyond. The ultimate goal of the Dissect team is to educate consumers on what makes campaigns great, how the different aspects of social media work, and the nitty-gritty of the industry. They seek to empower marketers by helping them put their best foot forward with our integrated solutions. They offer consulting services to their partner brands and work closely with them to amplify their campaigns on social media through events and workshops.

MORE ABOUT THE LEADING LADY

Aleena Gandhi is an innovative young leader with an always learning attitude, an author, TedX Speaker, Consultant, and Trainer. An inspiring female entrepreneur who embarked on a mission in 2018 to educate consumers on what makes campaigns great, how the various components of social media function, and the industry’s necessities. Aleena always had an eye for reviewing content, which propelled the founding of her company. In her six years of journey, Aleena has worked with several brands in boutique marketing agencies before creating her own social media team. Her main job at this agency was to research work done by other brand pages and look out for content misses and gaps in the industry which inspired her to build a business out of this. We offer consulting services to our partner brands and work closely with them to amplify their campaigns on social media through events and workshops. On the other side of our company, we also help businesses manage and grow their social media effectively by providing 360-degree marketing solutions for brands which include strategy, content, design, website, Ads, SEO and so on. We work across an array of brands and industries like travel, food and beverage, health, furnishings and tech to name a few. Some of the clients with us currently include The Renaissance Mumbai, Persian Darbar’s Oishi Oishi, Ripple Tea, Galaxy Basmati Rice, The Vibrant Group India, Mauble.

Aleena Gandhi Founder & CEO

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THE GENESIS: HOW IT ALL STARTED

While building her career at another digital agency, Aleena observed the business landscape of content & consulting around social media content & marketing, she could see a clear whitespace. She felt the need for expert content around social media trends, statistics, and usage but the industry was most definitely lacking it. Therefore, she used this need-gap to give cohesive solutions she couldn’t find in the market to benefit the new-age, tech-savvy audience. That is how Dissect was born, to help brands with research and recommendations to benchmark their social media performance relative to peers and competitors. The page initially started off reviewing and researching brand campaigns on Instagram. After a year, she received several positive responses on Instagram, and a slow but steady loyal follower base, which is when Aleena decided to quit her job and focus on the brand. Later, as the brand grew more successful, she expanded to other platforms, created a website, and hired a small team.

OVERCOMING THE CHALLENGES

As the industry adapts to the changing habits of the customers, Aleena and her team have witnessed a number of significant challenges in the media sector. Everybody is a content creator. A diverse set of curators and brands assume the role of influencing and broadcasting for consumer attention using novel ways to do so. To stand out and give the brand a unique identity was a tough challenge they had to overcome. Digital transformation has a notable impact on employment, creating a demand for the constant need for learning and teaching. As a thought leader and industry mover, Aleena made conscious efforts to constantly curate content that gives lifelong learning to keep pace with the evolution of technology.

FROM THE FOUNDER’S DESK

One of the key distinguishing factors when it comes to Social Media Dissect is our, ‘Copyland’. With no strict guidelines, it became very easy for companies and agencies to copy original work created by other brands. With Social Media Dissect, I managed to successfully throw light on this issue and ‘shame’ the plagiarists on our social media platform. Along with this, reviewing campaigns by brands across online and offline platforms became an important role played by the page as the audience would keep watching the space to see who has done what. Another thing that sets us apart is that we have a face to our page and a more personalised experience. The audience relates to us because they know who they are communicating with and the content has some value as it is from first-hand experience.

THE CREATIVE WORK CULTURE

Aleena comes from 6 years of experience in working at various agencies. And given her experience, when she was building her own firm, a couple of things were clear to her from the get-go. The most important part is that creativity comes first. This means anything that hampers it, it is avoided. In the media agency business, over-work stretched deadlines & under-staffing is a commonplace and its well-known what stress does to creativity. So, the management ensures that people are able to give their most

creative self, by giving space for worklife balance. Moreover, you cannot be too controlling or micro-managing creativity, right? So, while Aleena sets the tone and broader project timelines, she empowers people to speak their minds. After all, diversity & versatility of thought process is why an agency stands out. “Dissect is what it is today, because of our team. Because they make their presence felt by sharing their wonderful ideas, day-in, day-out”, Aleena proudly shared.

MILESTONES & AWARDS ON THE WAY

Starting 0 followers in 2018, today Social Media Dissect’s content in the format of the reels has garnered over 5.4M views and helped the team achieve over a 145K followers base in the last 3 years and an exceedingly well-engaged audience. Here are the major achievements of this young and dexterous tycoon: •

•

Social Media Dissect has been honoured with the ‘Best use of Social Media for Content Distribution’ award for its ‘Copy Alert’ campaign by the Afaqs Foxglove Awards 2020. Aleena Gandhi has been declared the winner of the ‘Social Media Superwoman’ category by Social 31

•

Samosa in 2020. Having a full-page coverage on the FORBES magazine about Social Media Dissect and the leading lady was another big achievement.

Along with this, many features in and collaborations with renowned publications and online pages like ‘Yougotthizofficial’, ‘Startup Pedia’, ‘TedX Co. Ep.’, The Thinkpreneur’, etc. have been a major part of the increasing fame received for Dissect.

WHAT’S NEXT FOR THE COMPANY?

“If you look at focussed social media management, there are very few agencies that are not compromising on the creative side of their work at all. We want to make the most of this opportunity and offer this as our marquee offering to clients. Our brand collaboration roster for this year includes some brands like Amazon Prime Video, Disney + Hotstar, Slay Coffee, Too Yumm, Future Generali, Neeman’s, Plum Goodness, etc.”, shared Aleena when asked about her future plans for the company. “It has been a long and difficult journey, but one of joy and fulfilment and this is just the beginning”. Aleena Gandhi www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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ENSURING EXPERTISE AND TRUST Smita Kumar | Business Connect

Shweta Khan

he immense beauty and the inner fire of the diamond have made this very precious gem, gathering applauds for centuries. When designed by the most skilled designers to form jewellery, it’s like adding another feather to its cap and its magnetism enhances much more. This is what Starfire Diamond Jewellery does!

Founder & Owner

Based in Brisbane and built on the concept of trust, expertise and experience, this brand is now an elite brand of Australia. Founded by Shweta Khan, Starfire is known for exceptional customer service and high quality of craftsmanship in its jewellery. The personification of positive thoughts and passion, Shweta ensures all this and sees to it that nothing stops her. Her confidence in herself and passion to create something unique for her clients lifelong, have qualified her to be a part of our upcoming edition The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021.

INCEPTION AND AN OVERVIEW OF THE COMPANY The Starfire Diamond Jewellery was incepted in 2012 in Brisbane, Australia. The brand is a synergy between remarkable design and exceptional quality. The company uses natural diamonds, precious gemstones and metals to create beautiful designs. As a result, the one-of-a-kind jewellery boutique comes up with unique one-off designs for the clients. The showroom comprises of goodexperienced and skilful diamond graders, gemologists and jewellery designers. The team is always willing to design and create beautiful pieces as per the client’s choice and they take

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proper care of what would go really well with the client. The Brisbane’s top destination for designer diamond jewellery, aims at going beyond the customer’s expectations and also to serve the person all days.

way to showcase your love, passion and connection with yourself or your loved one.” She feels jewellery in itself tells stories and creates a connection with a person, his memories and his soul.

Coming back to Shweta’s hard work, it could be said that the journey had begun long before 2012 and Starfire was started as a result of her hard work and passion. She was always fanatical about diamonds even when she had her wholesale diamond business and jewellery designing. In today’s date, Shweta states, “I believe that sourcing beautiful stones and creating stunning designs is the best

Her jewellery speaks loudly about the same and with this approach, she has designed an array of products. To quote a few, you could have a look at-

STARFIRE SIGNATURE The brand is known for its lavish designs and unique diamond stones. They have a long list of their bestloved designs which are prepared very scrupulously.

SIGNATURE DIAMOND DROP EARRINGS As far as Signature Diamond Drop Earrings are concerned, the firm is quite confident that these would definitely leave a beautiful impression on the others. Modern studs are what are supposed to be reinventing the customer’s look, according to Starfire Diamond Jewellery. STARFIRE TIMELESS This is what the brand calls ageless collection. To be more specific, this collection showcases classic pieces like classic ring, which is forever in style. In the words of Starfire, their Timeless Collection couples elegance and their signature passion for the exceptional diamond stones. STARFIRE CONSTELLATION Now, you must be wondering what this is! Actually, this brings out the natural beauty of gemstones. According to Starfire- Vibrant colours at play refract the light and add a touch of colour to one’s life with exquisitely hued rubies, emeralds, sapphires and aquamarines. STARFIRE LUX Starfire boasts about this by using the words ‘Luxurious’ and ‘Glamorous’. This features high-end pieces with brilliant diamonds and unique designs as an impact of which, these empower you with their daring energy. TWELVE-MONTH WARRANTY ON EACH JEWELLERY PIECE OF DIAMOND As soon as you purchase jewellery from them, you are considered a valued member of Starfire’s family. They ensure you are offered a

warranty of twelve months from them/manufacturer. This is meant for each jewellery piece and lifetime care too. Starfire asks customers to put on their jewellery with comfort because the company would ensure polishing, repairing and servicing of the jewellery always.

me. My parents gave me the best education possible and therefore, I learnt values and to be selfdependent. After pursuing B.Com in finance and accounting, I was on the way to become an accountant but the passion for entrepreneurship didn’t allow me to do so.

WOMEN SHOULD BE TREATED EQUALLY AS MEN The days are gone when it was a real challenge for a woman entrepreneur to establish herself! Shweta is of the same opinion. Shweta affirms, “As business is conducted through technology or the internet to a great extent, the one sitting on the other end, is hardly aware of the gender of the person. Therefore, things are becoming easier and gradually, discrimination between men and women is also going away. Advance in technology is challenging gender discrimination a lot. However, storytelling and write-ups appreciating an entrepreneur who is a woman, is always an effective way to inspire other women. Moreover, treating women equally as men should be followed.”

It was my first leap of self-confidence that I resigned from my first job as a graduate tax accountant. I opted to become a diamond wholesaler at that time and that was done in partnership with an Indian firm planning to start their business in Australia.

JOURNEY THROUGH THE MOUTH OF THE LUMINARY Shweta feels having good mentors and role models, is an additional benefit in the achievement of your goal. She says, “I have been fortunate enough to have such mentors around me. First of all, I am independent since the age of 13. It was at this age that my journey to Australia began. With my parents staying in Fiji till my high school studies, I was with my elder sister who as a guardian, took care of me and became a great mentor for 35

Shweta, is not only a business woman but also a wife and a mother of two boys. Her boys have further fueled her determination to succeed and leave a legacy. I did an intensive course in diamond grading with my wholesale business which taught me how to grade diamonds, giving me the confidence and tools to sell. The first three years in any new business is tough but once you learn how to grow with the times, you can not only survive but also excel.” Shweta adds she has learnt a lot about herself after experiencing tough times and that is the reason why she is a strong person today. MY FATHER MY INSPIRATION Shweta’s father has always been a great source of her inspiration. He never feared of anything and challenged himself always to do more business.

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NEVER FOLLOWED THE MARKET The 43-year-old confident entrepreneur says that she never followed what the market wanted. She created a market for her jewellery pieces. Her vision is to create amazing diamond and gem jewellery which captures the fire within one, resonates with the person and empowers with its innate beauty. CONFLICT-FREE DIAMOND Starfire believes in offering you with conflict-free diamond and also certified with GIA international grading. Here, what contributes a lot is Shweta’s specialized training and experience in diamonds. LEADERSHIP SKILLS AND THE KIND OF WORK CULTURE Her business has a workforce of women who are also mothers and although they are all passionate like Shweta. They understand the need to be there for one another. A good leader need not to dictate but rather learn to be more compassionate of another person’s plight. I am grateful for the support I have from my team and them for each other. Shweta knows that motivated work force would always follow a motivated leader. She states, “Being the head, the vision to be successful shall never be forgotten and the same shall be instilled in the team members. Encouragement, rewards and celebrating every success together are all very important.” This proves how well she enjoys staying involved in motivating her team.

CONTINUE WITH YOUR AIMS Shweta believes in never stopping and continue having aims. She asserts, “I want to see another store for my brand and of course, a greater online presence in few upcoming years.” ACHIEVEMENTS OF THE ENTREPRENEUR Shweta has been seen appearing in a local magazine as one of the

women to watch in 2020. In 2017, Starfire served as host to ‘Business in Heels Fundraiser’ which was a networking event for women entrepreneurs to meet like-minded individuals. Her brand has been affiliated with Queensland Ballet and she is also a proud supporter of Freelancing Gems. That’s a business that advocates jobs for women and women equality in the workforce.

She is a brand ambassador of many women networking groups too. Also, her support has been recognized many times, in charities empowering women under the aegis of Women’s Network Australia. She is an active member. Her company is a major sponsor of an annual event ‘Women In Fashion’.

AN INSPIRING MESSAGE FOR YOUNG WOMEN ENTREPRENEURS AND READERS Shweta speaks her mind, “Just have faith in yourself and follow your instincts like I did. Do not let fear stop you and get surrounded by positive people. Anything will change into a possibility.” www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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Krishnamurthy & Co. Sugandh Bahl | Business Connect When you are commencing or running a business, you have to deal with various legal compliance matters. One wrong step can lead you to legal complexities and other difficulties. Therefore, it’s extremely important to have a law firm on your side to guide you through the legal procedures and to safeguard you from various disputes.

AN OVERLAY OF THE COMPANY

Krishnamurthy & Co. (“K Law”) is one of the premier full-service law firms in India providing top-notch, comprehensive legal and regulatory advisory, transactional legal services, and dispute resolution support across a broad spectrum of practice areas and sectors. Established in 1999, K Law has, in a relatively short spell of just over two decades, transformed itself into a national player with a rapidly expanding practice footprint in Mergers & Acquisitions, Private Equity, Banking & Finance, Dispute Resolution, Intellectual Property, Projects, and Real Estate. The Firm now has a strength of 85+ accomplished and committed lawyers across offices in Bengaluru, Mumbai, New Delhi and Chennai. The Firm advises a vast range of diverse clients in structuring commercial transactions (both domestic and crossborder), obtaining governmental and regulatory approvals, drafting and negotiating transaction documents, and implementing transactions in India. K Law also assists various domestic and international clients in relation to dispute resolution proceedings and represents them before various fora including courts, tribunals, and other judicial authorities across India. The services extend to aviation and defence, automotive, banks and financial institutions, wholesale and retail consumer brands, food and beverage, education, fintech, healthcare, hospitality, information technology, www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

infrastructure, energy, construction, manufacturing, information technology, and TMT. The prime motive of the Firm is to nurture relations while delivering quality services to its clients. It is ensuring an edge over its peer organisations with the unmatched level of partner attention and involvement in each matter. The clientcentric and solution-oriented commercial approach towards delivering the finest services have made them stand out of the crowd effectively. Ms Naina Krishna Murthy says, “You get a specialized, customized and tothe-point answer/redressal to your legal trouble/query. It is better to engage a law firm because it has got better exposure and better contacts. Even if the case requires the engagement of a senior counsel, firms can easily arrange it. A primary advantage of law firms is that they generally attract the most complex and challenging work. So, it becomes easy for the clients to get free from the legal formalities without wasting much 38

time. They get easy solutions for their problems from the experts of a law firm. Our clients and their interests are the top priorities for us. We ensure a great deal of value to them by swiftly assessing situations and providing practical and commercial solutions to their problems. At first, we identify and prioritiz e the issues and then provide innovative, appropriate and pragmatic solutions to accomplish the requisite outcomes!”

A GLANCE AT THE KEY DIFFERENTIATORS

K Law leverages a hybrid topology in order to meet both privacy as

Naina Krishna Murthy | Founder & Managing Partner “As law firms are providing a service—most often in difficult times—transparency, trust, and commitment to providing quality service to their clients are essential. After all, clients are the lifeblood of a lawyer’s vocation. There are many great law firms out there, but having talked with former clients of them, many seem to be disenchanted with one particular aspect: the attitude of the lawyer — whether that be through lack of communication or the general attitude towards the client’s case. But K Law has made a difference in the scenario. Having a team of lawyers (unless the lawyer is a sole practitioner, of course) who believe in collegiality, who possess progressive attitudes and are accountable, are some traits one would expect for a law firm to hold in order to be considered ‘good’.” well as availability requirements. By redundantly storing documents on its own geo dispersed servers, K Law keeps sensitive documents in the house while ensuring business continuity in case of a disaster. To ensure availability and security, K Law uses offerings from Microsoft’s cloud services for email storage, data loss prevention, records management, and security. Redundant high-speed fibre connectivity and VPN concatenation ensure that remote workers have the best access to firm resources during these trying times. The Firm always seeks lawyers with brilliant and professional minds coupled with integrity. Also, ethical conduct and a client-centric mindset are significant criteria for them. K law values creative, dynamic and solution-oriented talents and steadfastly ensures continuous learning and development of its legal team. In this context, they ensure regular in-depth professional training to their lawyers. K Law incessantly resonates with clients’ need and offers outstanding services by following the highest standards of integrity, professionalism and responsibility in delivering their commitments. Their high level of partner involvement and attention blended with value-optimization approach has bestowed them with a satisfied client-base. Apart from this, the Management ensures a high level of transparency in their work culture. Any kind of office politics or negativity is absolutely intolerable and strictly discouraged. They ensure great comfort and a sense of job security to their employees which in turn, improves their performance and productivity effectively.

Incepting her brainchild in 1999 at Bengaluru, she has ensured that K Law became a major player in the Indian legal market. Naina Has Been a Legal Practitioner for 24 years and proves her forte in corporate commercial law, specifically mergers and acquisitions, joint ventures, collaborations and PE/VC investments. Alongside being a trusted legal advisor to some of the most renowned corporations in India, she is also a Board member of some leading organizations. She has been the Co-Chairman of Infosys Grievance Redressal Board for 5 years, as well. The exemplary businesswoman has to been appointed as the external Ombudsman of SB Energy, a Softbank company. She has also served multiple organisations as a Director. She has been a Board Member of Bajaj Energy Ltd since 2019 and of IndoStar Capital Finance Ltd since 2018. Her efforts as a leading women entrepreneur in the business world have acclaimed multiple awards and accolades in her favour.

ACCOMPLISHMENTS AND ACCOLADES

For its transparency and reliability, K Law has been awarded many accolades. Here are some of its achievements in the last few years • Recognized for its Real Estate practice by India Business Law

Journal at the Indian Law Firm Awards, 2019 •

‘Notable Firm’ for Corporate/M&A by Chambers & Partners AsiaPacific, 2019

•

Recognized for its Corporate & Commercial practice by India Business Law Journal at the India Law Firm Awards, 2018

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Most Enterprising Law Firm - India, Legal League Awards 2017

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Ranked No. 10 for M&A advisors in India by deal count by Venture Intelligence 2017

•

Ranked No. 9 for PE advisors in India by deal count by Venture Intelligence, 2017

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Ranked No. 7 for PE advisors in India by deal count by Venture Intelligence, 2016

•

Most Dynamic Law Firm - India, APAC Insider 2016 Legal Awards

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One of only 4 Indian law firms to rank in APAC exits by deal count, Mergermarket Q3 2016

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Ranked No. 11 for M&A advisors in India by deal count by Venture Intelligence 2016

•

Notable Firm for Corporate / M&A in India by Chambers & Partners Asia-Pacific, 2016

•

Ranked No. 7 for PE advisors in India by deal count by VCC Edge, 2016`

ABOUT THE KEY OFFICIAL

The Founder and Managing Partner, Naina Krishna Murthy is one of India’s most formidable legal advisors. 39

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Leading Digital Marketing Firm With Gamut of Services Kriti Anand | Business Connect

Lately, Digital Marketing has become one of the most dependable mediums to attract probable clients. We see almost every industry find digital platforms fruitful irrespective of their nature of the work. Today we are going to talk about a prominent Digital Marketing firm which has carved a niche in the market. Quintesstial Media & Marketing (OPC) is a leading full service Digital Marketing Agency based in Pune. Nowadays businesses big or small needs more than mere marketing. At Quintesstial Media & Marketing, it offers creative approach crafted by its team of specialists committed to delivering big results for the clients. It has a wide array of services starting from digital marketing consulting and strategy solutions to managing entire brand presence. It can handle everything from building an SEO-friendly website to creating comprehensive digital marketing campaigns, including SEO, email marketing, mobile marketing, content development and marketing, social media consulting, graphic & media designing, brand development & trademark registrations. It believes in providing end to end branding solutions, hence offers entire brand development solutions starting from name development, logo designing, corporate stationaries, brand strategy, communication designs, website development, marketing campaigns (digital, social media & direct mail), video magazines, promotional videos & more. EXPLORING CREATIVITY FARHEEN SHAIKH We asked Farheen Shaikh, founder of the company, about Founder and Creative Director the conceptualisation of the firm. She says, “It all started with exploring my creativity & attempting something new. Designing visual graphics & websites was something that came natural & the idea of having a website to showcase my work always fascinated me since my school days. Gradually I was inspired by the idea of doing my thing with conviction without getting influenced by the external world. I wanted the freedom of running my own business & making my own brand and thus the idea of having a website designing company popped that gradually converted to a full-fledged digital marketing company today.” www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

At Quintesstial Media & Marketing, it passionately believes in ‘Crafting Brand Stories’ for it believes every brand has a story to tell. It must not be only about marketing instead it is about the whole experience, creativity and engagement with the client and their target audience. It understands businesses need more than an agency or a marketing team so it makes sure to be proactive and consistent with how it interacts with the clients to solve their digital needs.

advertising. Quintesstial Media & Marketing keeps itself updated with the changing needs. Based on the client requirements & keeping up with the market’s pace, it offers varied creative solutions like video magazines, brand campaigns, motion posters, launch videos that has proved a great way for customer retention & engagement. It has adapted conversational marketing as model for engaging customers in real time capturing their needs, and intuitive connecting them with brands.

Every startup founder knows from the outset that there are going to be obstacles. Within days after setting up her first office space and spending about a major part of her savings, she had to move out from the space overnight since the landlady couldn’t approve of her business only because they were not happy with the interiors. “So not only I was left with a complete setup of office furniture but also had the pressure of looking out for a new space immediately with very limited savings”, says Ms Shaikh.

Talking about work environment, in Quintesstial Media & Marketing, work is fun. It values sense of humour and hangout together with teammates. The idea is to have a positive and supportive environment and take care of its employees. ACHIEVEMENTS & MILESTONES • Quintesstial Media & Marketing has been nominated for India 500 startup Awards 2019 • Exclusive Magazine & look book design for celebrities and fashion brands • Celebrity Fan Management • Promotional campaigns for fashion brands in Dubai, London & Germany • Editorials for international fashion magazines (London Fashion Week) • Campaign management for fashion brand in Fashion & dance, Hanover in collaboration with GIBC • Brand development and Trademark registration for health care and automation brands • Digital partner for films promotion

BATTLING OBSTACLES This was the time when her mentor’s golden words motivated her - “when you do something so deliberately & with conviction, you are bound to achieve it.” Today after 3 years starting from a rented space to now owning her own office space with efficient & dedicated teammates, Quintesstial Media & Marketing has come a long way marking its presence in the industry. It utilises all the services it offers to not only better understand the process, but to make sure it’s triedand true. Quintesstial Media & Marketing is more than a digital marketing agency to its clients seeking for result oriented online promotions of their businesses. It provides and implements successful marketing strategy across the web, online ads, and social media.

MEET THE BRAINCHILD Farheen Shaikh, Founder & Creative Director at Quintesstial Media & Marketing (OPC) With over 10 years of experience in designing and marketing, Farheen is an ambitious entrepreneur with a passion for creativity and exploring new arenas. She is the inspiration and driving force behind Quintesstial Media and Marketing. With her unmatched creativity and strong business sense, she has made her presence in the industry. She began her career as a graphic designer which gradually transformed into website designer and various digital marketing roles.

In less than 4 years, it has worked with clients in varied business category to produce some insane results, from a 200% increase in traffic (with a reduced bounce rate), a 95% occupancy goal, higher SEO-rankings, generating leads and effective business collaboration for clients. The list of clients varies from different industries right from automation, health care, food, movies to music production & budding names in fashion industry.

Being an MBA graduate in Digital marketing, her passion led her to found Quintesstial Media and Marketing, helping customers get easy and creative solutions for their brands. At Quintesstial she is responsible for all the creative decisions and oversees all marketing, Public Relations and strategic development initiatives.

As a digital marketing agency, it strives to understand the client’s business goals first then all decisions are made with those goals in mind. It fathoms that time is money in business so it sets realistic deadlines (for itself and for the clients) and stick to them. It communicates constantly with the clients to give updates as it progresses and gets projects launched by the agreed launch date.

In addition to her creativity and marketing skills, she has a keen interest in poetry and music. Combining her love for poetry and music with her constant zeal for doing something new every time inspired her to write and produce ‘Rehnuma’ a fan anthem which has now more than 1 lakh views on YouTube.

Today technology is changing the way we do business and has made its impact on digital marketing as well. Platforms like Snapchat, Instagram, Pinterest, YouTube and Facebook are the best channels for social media 45

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Education

Higher Education Being Pushed Towards A Hybrid Model Of Teaching & Learning Covid-19 has driven higher education toward a hybrid paradigm of teaching and learning, the same way, just as it has revolutionized our working environment. According to the report by PwC India as well as the Confederation of Indian Industry (CII), both teachers and students have a strong preference for blended learning, which combines physical as well as virtual learning through classrooms and online platforms. The analysis, which was titled “Re-Envisioning higher education through digital adoption”, is based on a research of management, staff, and students performed in the second half of 2020 at over 50 central, state, and private higher education institutions to assess the impact of the Covid-19 outbreak. It demonstrates that during the outbreak, online degrees and certification courses are gaining acceptance among these institutions. According to the survey, 89% of institutes have integrated technology solutions, however, 64% of management has had difficulty integrating digital technologies. Institutes have been in difficulty as a result of the pandemic’s exceptional interruption of normal operations since its inception early last year. According to the survey, one out of every four institutes postponed regular fee collection to address the financial impact, and one out of every three institutes curtailed capital investment.

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A 43 percent of higher education institutions undertake online admission tests, with 26% using digital promotion as an entrance method, indicating a substantial shift toward digitalization. Apart from the shortage of a one-stop digital solution for all tasks and the struggle for faculties to keep students involved and motivated, connectivity concerns — only 42% of urban households have an internet connection — are regarded as the main hindrance in the digital journey of the universities. According to the report, 58 percent of students want to take certification classes, while 35 percent want to take degree courses. Sixty percent of students said they would consider pursuing a supplementary online degree from a different college in addition to their present one. Fifty-three percent of students are interested in taking an online course through a hybrid or university-owned platform. As per the study, blended learning is the most successful for 46 percent of professors. While 62 percent of respondents said moving to an online model was difficult, 83 percent believe learners can quickly absorb topics online. Students have the majority of the prerequisites for online learning, and 96% are happy with the current online course delivery.

According to the study, the institutes’ management is actively seeking partnerships with edtech companies.

offline classes were held during the lockdowns, this is primarily the result. We didn’t foresee such a dramatic shift, but the preference for a hybrid, blended model is evident. Over 85 percent of management replies indicate a desire to pursue holistic IT solutions,” he says.

It also states that 82 percent of professors support the National Education Policy (NEP) 2020, which prioritizes tech-enabled learning, and that 58 percent of institute administrations are ready to execute policy reforms.

Over 47% of faculty respondents agree that online education is the way of the future. As a result of this shift, physical infrastructure and facilities can no longer be the primary criteria for students selecting a college.

Technology adoption had been occurring previously, but the outbreak has hastened it, according to Ashok Varma, leader, social sector development, PwC.

“Softer attributes of an institute, such as placement history, diversity of course curricula, and competent and experienced professors, will be more appropriate now,” Varma adds.

“The hybrid model that has formed is intriguing. Because no

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