20 Most Promising startups to watch 2021_VL-2 by Business Connect

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Editor’s Note Take a dip into the captivating read dignifying some reliable start-ups When the entrepreneurial space is filling to the brim with the burgeoning start-ups here and there, how do we pinpoint the credibility of their offerings or identify their relevance to our aspirations. At present, every entrepreneurial venture has something nonpareil to offer and that too, with a commitment to serve excellence. But being the end consumers, it becomes imperative to substantiate the reliability of the promises put forth by businesses across the world. Apprehending the dilemma encountered by the customers to seek a trustworthy service provider, Business Connect, like always, has hand-picked 20 phenomenal enterprises that stood by their solemn promise to be substantive to the customer base, by imparting excellence and transparency. Our ceaseless attempts to ensure an effective cerebral engagement with the help of promoting some exceptional content of extensive significance has prompted us to release our latest edition for this month- 20 Most Promising Start-ups. The avant-garde ventures featured in this neoteric edition will leave you wonderstruck with their exceptional approach to meet customer requirements, owing to their instinctive discernment. While flipping through the pages of your elegant hard-copy, you will also come across a variety of enlightening articles from diverse topics as there is so much to explore and so much to ponder over! This time, our eminent magazine shines the spotlight on some exemplary organisations that have flagged their names in the business world with some unparalleled business dexterity. The perseverant efforts and zealous attitude of the business elites of these budding ventures are commendable. Featuring their entrepreneurial excursion from the scratch, we intend to invoke the entrepreneurial fire in the hearts of our adored readers with this exclusive issue. Here, we have brought a comprehensive suite of some inspiring sagas across the business fraternity, to ensure our readers with a booster of motivation. The cover page depicts the triumph tale of Jupitice Justice Technologies. Accessibility, scalability, agility, simplicity and flexibility are a few words that perfectly resonate with this unicorn enterprise that has intervened the legal space with its frictionless approach, to make a difference for justice seekers. As a unique Justice Technology Company, Jupitice strives for delivering Digital Justice Services across the world, under the insightful mentorship of Raman Aggarwal, the Founder and CEO. Its exceptional service offerings and solemn pledge to create an impact on million of lives stimulated us to promote it at the front page. Lastly, we all know the second wave of the COVID-19 crisis has been wreaking havoc across the nation. Thereby, our team humbly appeals you all to avoid callous and careless attitude as the new-variant of this novel virus is preying on every age group. As the pandemic yet again triggers the waves of terror across the world, its time to become more cautious than before, to stay safe and healthy. Our team wishes health and well- being to all of you and promises to be back with yet another captivating edition soon. Till then, stay home, stay safe!

Kajal Dobhal kajal@businessconnectindia.in

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Vol-3 Issue 10 May 2021

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

CONTENTS TABLE OF

JUPITICE

Introducing World’s First Private Digital Court Cover Story

Raman Aggarwal Founder & CEO

SUCCESS STORY

AIXL STUDIOS

Craig Federighi - A key driving force behind Apple’s whopping growth

An epitome of excellence; flourished by insightful leaders

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industry

ma ed sav sel

As the burden becomes worse, it cripples abilities, and their close ones, to live with freedom. They abstain from developing themselves, following their passion, or upgrading new skills. In the end, their growth rate is being prevented due to budgetary pressure. The root cause of all this is having a deficiency of financial education.

Generally, people spend the first quarter of their life just for grabbing the highest degree and the later part, on making a living off the skills obtained from their education. However, nobody institute or college teaches us how to manage our earned money. But you cannot just blame a single entity, this is a national issue. We all – parents, the educational industry, and the government – must work together in this area.

LYRA INFOSYSTEMS PVT LTD

EDUCATION Deficiency of financial Education – A national issue and how to get rid of it

No lik mo fin fin

Job no ha to stu sk me sti de

Ev en co for str art ha un ed Eu

So an If t ye pa so co

A ob int the fir aj hig ah un Pe of it.

BizMobia Softw LIFESTYLE

BIZMOBIA SOFTWARE PVT LTD

5 Easy Ways to go from Ordinary Life to Extraordinary

Conceptualizing your ideas into technolgy

PRIMEDICAL HEALTHCARE SERVICES

MOHAMMAD KALAM Founder & CEO

TOURISM

The 7 Amazing Adventurous Things to Do in Bir Billing 7 Amazing

Adventurous Things to Do in Bir Billing

Bir is a small ruler village situated in the west of Joginder Nagar Valley in the state of Himachal Pradesh. The entire place is in the lap of nature. This place is perfect for those who want to spend time amidst greenery nature or want to do some adventure activities. Today, we will be discussing adventurous activities, which you can perform in Bir Billing.

Here are the Top 7 Amazing Adventurous activities, which you can do in Bir Billing.

1. PARAGLIDING

Bir-Billing won’t let you have any second thought when it comes to Paragliding. Being the best place to enjoy this aero sport, Bir Billing is on top of every adventure seeker’s Wishlist. From March to May and from Oct to Nov are best months for these adventure sports as the climate is pretty much great for paragliding activity. Usually, paragliding vendors offer 15-20 minutes of activity with 8000 ft from sea level. The best time to do this activity is in the evening and watch the changing hues of the sky as you fly from Billing to Bir. This adventure activity you must try at least once in your lifetime.

2. CAMPING As I said before Bir-Billing is a complete adventure place, so if you are planning to visit Bir, do not stay inside the four premises or luxury hotel, otherwise, you will be missing out on an exquisite experience of enjoying your vacation in the lap of nature. Go for camping to enjoy the unadulterated beauty of the place. It is a divine experience that you will not have a word to express your feeling. Camp Oak view in Bir (situated 3 km away from Bir town) aid you to enjoy an explicit experience of camping, which you can keep up these memories in your life.

INNOVATION

5. TRAVEL BY TOY TRAIN

ng to launch new e-commerce egies for those working from kets has increased significantly.

aptops as a means of earning . Today, digital marketing is nly millions in this industry igital marketing is and how

Traveling by a toy train has been most of the childhood fantasy, so if your one is aligned with it. Now, you have a chance to do this adventure activity in Bir Billing. Your journey begins with your toy train from Joginder Nagar, which gives you a totally unusual experience. It covers a distance of around 160 km against the backdrop of the magnificent Dhauladhar ranges. During the journey, you meet with real nature in person, it won’t let your eyes even blink for a sec.

What would be an exciting adventure activity other than trekking when you are going down to the valley, or are surrounded by the mountain? Bir-Billing is the perfect place for those who have always been a dream trekking. There are many tours and travel packages that come with a complete trip of Bir and its surrounding places at an affordable price. You can stay at night in the tent and trek early in the morning under trained supervision. Also, if you are in group and adventure enthusiasts, you can trek on your own.

Digital marketing: The future of the marketing industry

al and entrepreneurs to do all Entrepreneurs understood ess during the recent a recent survey, India’s digital rnet users expected to grow of the country’s population.

INDIAN CYBER SECURITY SOLUTIONS PVT. LTD.

3. TREKKING

marketing manager, is responsible for designing, executing, and supervising long-term digital marketing campaigns. This position involves being adept at improving brand recognition, driving traffic to the website of the business, and generating sales leads. There’s a digital marketing team for every organization. Those who have at least five years of experience doing this job and have Digital Marketing qualifications are responsible for the responsibility of leading this team.

Reinforcing a guarding shield for your treasured data 6. MOUNTAIN BIKING

Have you ever ridden a bicycle off-road, especially in hilly areas? It is a serious task. In order to perform this adventure sport, skilled drivers are required, who are good at driving in the hills. However, if you are good at cycling, want to

to the mountain to the fullest, then go for it. There are many companies and shops in Bir-Bazar which you of Creative & Technical enjoy Weba trip Solutions, can easily rent out bikes. Also, there are many skilful riders who can even accompany you if you want them to. Riding a including Web Designing & BikeDevelopment, through the Serpentine rocky mountain roads will offer a lifetime of experience. Web Hosting, Digital Marketing & SEO Services. 7. VISIT BANGORU WATERFALL

4. HANG GLIDING

After Paragliding, Hang Gliding is another recreational air activity, which you can do in Bir-Billing. Although it requires training before. Here, it is advisable to choose the trainer wisely and take lessons properly before you actually indulge The breathtaking view is located just 4.5km away from the Tibetan Colony. Bangoru Waterfalls is one of the many small in it. Also, keep in mind that physical fitness is quite important to experience this adventurous activity. Hence, you mustobjective is to provide “Our all ourin and around Bir. By small trek, you can reach the waterfall. Make sure you take your camera along as this waterfalls start taking lessons yourself before a month or two priors. Starting from Billing, the flight lands at Bir in the middle of pristine setting will give the incredible picture that you could show off over your social media. Also do not forget to clients around the globe with worldthe scintillating mountains, so if you want to be mesmerized by the view of the surrounding scenic beauty, then you visit the Cafes of Bir to have great coffee and meal as well. must do this activity. class technology services and solutions.

S S SYSTEMS

Our clients benefit from our extensive experience in client-server and internet consulting. SSS is also a startup studio, a company that builds companies. We have created an ecosystem to identify, build, fund, and grow businesses by providing our expertise in technology and digital marketing.” says Mr. Aamir Junaid Ahmad, the Chief Executive Officer at S. S. Systems.

Correctly Aligns Your Web Content Search Engine 30 Optimization (SEO) To Maximize Sales Expert

t types of digital marketing SEM), E-mail marketing, social ublishing of different ads (PPC e material to hit the top of fferent kinds of career prospects

It is not necessary to use Advertisements to provide Internet users with information about the product or service. it may also occur. oreWithout than it,90% of all online For example, if you do any interactions begin with a search Google search, such as “Top engine. is a aclear indication LeaderThis in India” list opens in of the the“Shri importance of investing Narendra Modi and in so correct SEO search activities and it on” Google results. will improve yourWithout searchany engines and Google additions, it happens. only of rankings. In principle, it canGoogle be thedelivers best means posts of high-quality contentto rate advertisement for your service or product SEOintosearch the top. For this, your company pagevia high engines. SEO experts have to work on items such as keyword On average, Google currently handles over 40,000 analysis, webmaster software, search requests peroptimization second, equating to over 3.5 of user experience.

Copy Editor

In marketing, quality is the most critical thing. If you promote it through social media or SEO, it is not easy to meet the viewers as long as the content is not decent. The role of a copywriter in this area is to assist the team by writing innovative and exclusive content for the use of SEO experts and Social Media Managers.

S S SYSTEMS PVT LTD

doing digital marketing,

Correctly aligns your web content to Social Media Marketing maximize sales Specialist

he digital manager is responsible ional strategies, a digital

billion searches per day and 1.2 trillion searches per year across the globe according to Internet Live Stats. Emarsys claims that 3.2 billion social media accounts are onlinePeople everywho day,dorepresenting marketing about 42% of the population. You different can attract a larger work across blogs, audience and helpportals, the and company reach higher social networking heights if you are skilled in social media marketing. platforms are called social media marketing experts, as the

itself is understood. In the Every day, new name businesses are established, of Social Media marketing, resulting in fierce area rivalry in the business world. there company, are two approaches To succeed with a new it needstoto meet promote content. The first task customers, create guidelines, and then turn them is to share the content with as into sales. Now with the rise of the internet, as more many individuals as possible people spend their time this where digital and toonline, post ads onisprominent marketing becomessocial so crucial. media sites.

Business Connect brings to you a story of one such fantastically built digital firm that helps you go digital. S S Systems is a group of Digital Marketing Experts and Website Designers who collaborate to get the company online. They would analyze the

Digital Marketing Courses

The digital marketing course takes place at various institutes, such as the Delhi School of Internet Marketing, Manipal, National Institute of Electronics & Information Technology, Delhi, NIIT, The Learning Catalyst Mumbai, etc. You may do jobs in different fields after completing the course from each of these institutes, such as digital marketing agencies, e-commerce firms, online shopping portals, service provider companies, retail and marketing companies, etc.

Conclusion

With the constant recognition & use of the internet for marketability,today’s businesses have expansive favorable circumstances 24*7 to reach out to all over the world, learn to trust individuals across various digital platforms and make money with a few clicks. Digitizing companies’ prevailing needs & trends has created a large demand for professionals familiar with the act of digital marketing people who have the experience & skills needed to use the benefits of the internet creatively to attract the interest of potential customers, engage the audience & draw sales & rewards.

The company recently launched BusAndTicket.com, which is an online ticketing site. The BusAndTicket.com definition of dynamic price for bus ticket reservations with the AI Analytical Benefits is being introduced for the first time. Bus seat prices can vary depending on the season, activities and the number of seats available. This will, however, be carried out subject to stakeholder consent. In order to resolve the problem of missing baggage, which puts travelers at great stress and costs for the bus travel industry, the use of IoT is being introduced. BusAndTicket.com plans to introduce IoT tools to minimize maltreatment of luggage at bus stops.

“We are guided by a desire to have unforgettable opportunities for our travelers and partners.” believes the CEO.

MEET AAMIR JUNAID AHMAD- THE MAN WHO BUILT S S SYSTEMS

7 Aamir Junaid Ahmad CEO

GET STARTED TO TAKE THE LEAD

Our primary goal is to teach entrepreneurs how to use web marketing to expand their client base, says the CEO. Many businesses underestimate the importance of successful digital marketing, making it very difficult for them to compete. Unfortunately, when it comes to effectively running a company on a tight budget, there are no shortcuts. Any business owner must realize that strategic digital marketing is critical to their growth. Most businesses either don’t have a digital media campaign in place or have an online presence that isn’t strong enough to yield significant results.

“This is the gap which we are concentrating on and we target to onboard 100 small and large businesses for our digital marketing services in the coming financial year,” he explains. REDEFINING THE BRAND’S RELATIONSHIP WITH ITS CONSUMERS. “By combining evidence, technology, and media in novel ways, our team of experts is redefining digital marketing. By placing digital at the core of marketing, media, and commerce for companies, we are committing to reinventing marketing, media, and commerce across” explains Mr. Aamir.

S.S Systems assists your company in gaining a better understanding of how S S Systems Pvt Ltd’s CEO and Founder, consumers discover their brands and how brand stories are communicated Aamir Junaid Ahmad, had a startup concept through all media platforms. The team not only offers strategic advice and of a very different business model. He ideas; but also develops intelligent redefine brand’s www.businessconnectindia.in Vol. 3 interactions Issue 10 that May 2021theINDIA decided to assist others with getting their relationship with its consumers. S. S Systems’ seasoned and skilled pool businesses off the ground. Young people’s of software experts offers expertise in on-site and off-site software creation entrepreneurial ambitions are on the rise. methodologies. Many people wish to start a business but are unable to do so due to a lack of technological

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Introducing World’s First Private Digital Court Business Connect introduces its brand-new edition highlighting some exemplary start-ups that have made a solemn oath to create the waves of change, our team has ensured special coverage on the outstanding story of a ‘one-of-a-kind’ organisation on its cover page. The company featured here was started from scratch by one of the most sought-after legal businessmen- Raman Aggarwal. The journey of this phenomenal leader and his exemplary brainchild showcase that passion, grit, determination, and strategic decisions can effortlessly carve the path for a roaring success. Accessibility, scalability, agility, simplicity, and flexibility are a few words that perfectly resonate with a visionary enterprise — Jupitice Justice Technologies— that has disrupted the justice industry with its frictionless approach to enhance access to justice for all.

COMPANY OVERVIEW

As the first Justice Technology company (JusTech), Jupitice is a Private Digital Court under the Private Justice System (ADR mechanisms such as Arbitration, Conciliation, Mediation). It offers game-changing dispute resolution experience by leveraging the world’s first End-to-End Dispute Resolution Platform developed completely in-house. Undeniably, Jupitice has become the pioneer in ensuring absolute digitalization of the dispute resolution process which was always considered to be a far-fetched dream. The core mission behind this exclusive venture is to enhance access and deliver Easy, Quick & Affordable Digital Justice. Jupitice facilitates dispute resolution overlooking one’s caste, religion, race, etc., and guarantees effortless accessibility from any place or time or device. At Jupitice, seeking justice is just a click away.

MEET THE BRAINS BEHIND JUPITICE RAMAN AGGARWAL

Resilience and unwavering hard work are the cornerstones for any lucrative business whereas innovation plays a key driving force for a thumping success. Raman is one such iconic leader who stands firmly for these values to be substantial for his people. Raman Aggarwal is currently the CEO and founder of Jupitice Justice Technologies Private Limited, Aeren IT Solutions Private Limited & Aggarwal Raman & Associates Chartered Accountants, all of which are tall examples of solution-centric organizations that aim to provide ‘technology-enabled legal services to all’. His extraordinary business acumen has allowed him to be associated www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

with numerous business verticals where he ensured fascinating value generation for his clients. Taking leaps in his career, he built an empire of his own that comprises Aeren Towers in Rajiv Gandhi Chandigarh Technology Park, at the foothills of the beautiful Shivalik Hills. With over 250 well-qualified legal and technical professionals, he has been leading his team to provide ‘technology-enabled legal services to all’ through his dream project- Jupitice Justice Technologies. Other than his corporate ventures, Raman has been a known name in society. He has been an advisor to several state governments as well as central government at a policy level. He also serves as a member of various national and international organizations like the International Fiscal Association, NASSCOM, CII, and PhD Chamber of commerce, etc. He strongly believes in giving back to the society and this led to the creation of ‘Aeren Foundation’. Over the years, his foundation has held medical camps for the marginalized, made several donations to hospitals, dispensaries, maternity, and child welfare centres. Under his leadership, Jupitice as an organization has nurtured the idea of volunteering for various social causes which makes it a socially responsible corporation.

LEFT TO RIGHT

Cover Story

ANJU AGGARWAL ( Co-Founder ), SHREY AGGARWAL ( Co-Founder), RAMAN AGGARWAL ( Founder & CEO )

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ANJU AGGARWAL

Professionally an architect, Anju Aggarwal is also one of the co-founders of Aeren Group along with her husband, Raman Aggarwal. She supports Jupitice in business strategy and management thanks to her rich, over 20 years of experience in managing and driving high impact business initiatives. Anju Aggarwal is an entrepreneur and an architect herself who stood by her man, in thick and thin to build what they have created today. Apart from being one of the most successful female architects in the country, Anju also bootstrapped female liberalization, and is majorly inclined towards charitable works throughout the country. From funding schools or educational institutes to promoting growth and development for girl children, she has been an active volunteer in many CSR activities. Her professional acuity and intuitiveness has always been a motivation to the female aspirants in the respective space.

Anju Aggarwal (Co-Founder)

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As an entrepreneur, she has a strong desire and passion for building world-class and successful organizational structures that help employees incubate innovative ideas. Anju Aggarwal works in collaboration with all stakeholders to devise real-time solutions for complex businesses and deliver long-term and strategic partnerships. With her experience in the legal industry in various management capacities, she drives Jupitice to reach its full potential and pave the way for valuecreating opportunities in association with its national and international clients.

SHREY AGGARWAL

The legacy of these two marvellous business leaders is carried forward by their only child- Shrey Aggarwal. A dynamic personality, an entrepreneur, animal-lover, an insightful person and a philanthropist, Shrey not only took over Aeren LPO- a legal process outsourcing venture as a COO, but also positioned it as one of the world’s leading LPO firm. Under his leadership, Aeren LPO is driven towards offering quality, innovative, technologydriven, expert legal solutions and services to clients at the global level. Shrey is an advocate who focuses on contractual disputes, commercial transactions, and product liability matters. He routinely advises clients ranging from small businesses to multinational corporations. In his initial years in the industry, Shrey proved his mettle by locking some of the Fortune 500 companies as Aeren’s clients. His clientele includes a wide range of corporates from the energy, finance, and infrastructure industries. Shrey Aggarwal (Co-Founder)

Shrey focuses on his core practice areas which consist of complex business litigation, with an emphasis on employment and commercial disputes. Highly skilled in Negotiation, Corporate Law, Banking & Finance, Payment and Settlement systems, Insolvency, Private Equity and International trade, Shrey actively advocates ADR methods and services to solve disputes. His expertise has made a remarkable significant contribution in the creation and designing of Jupitice Justice Technology Platform as a Co-Founder.

THE LIGHT BULB MOMENT

The story behind the establishment of Jupitice is quite interesting. Being a well-recognised Indian Chartered Accountant, Raman Aggarwal commenced his own business venture- AEREN LPO. His venture renders litigation support and business services to Fortune 500 companies like Google, Yahoo, Booking.com, Pepsico and Amlaw 100, who put their immense trust on the expertise & experience of the phenomenal leader. Gradually, he established over six lucrative legal enterprises, nurturing them with his outstanding guidance on strategic planning, tech-breakthrough and relevant implementations. All of his business ventures witnessed exponential growth over a decade, intriguing him to excel in the field with better offerings. The frequent business trips to European and American regions made him acquaint with the sheer and effective use of tech-trends in the legal industry at a global scale. He was intrigued by the pace and manner with which the tech-advancements were shaping the world. It instigated him to dig deeper into the usage and benefits of technology-laced solutions in legal sphere, carving his path to the inception of an exclusive and revolutionary startup Jupitice Justice Technologies! This avant – garde company has been grabbing eyeballs across the business fraternity, owing to its reliability, transparency and efficiency. After his decade old unfaltering research, he became a tech evangelist to disrupt the justice space in an affirmative way. This led him to acknowledge the nuances of the tech-implementations and multi-faceted impact of dispute resolutions methodologies. He reckoned that if tech-interventions have to happen effortlessly in the legal industry, then dispute resolution process should be accompanied by enhanced accessibility to justice. The justice landscape across the globe has more than 5 billion people being deprived of basic justice needs. Hence, he became adamant to be 13

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relevant as well as conducive to people who are forced to live in the extreme injustice circumstances or who couldn’t seek justice for day-to-day issues. But technology all by itself would not be able to solve the wider gap between populace and justice. Eventually, Raman’s visionary approach allowed him to enhance access to justice by creating a perfect tech-solution under the Private Justice System. This idea resulted in the inception of his unique brain-child- Jupitice Justice Technologies.

ABOUT THEIR EXCLUSIVENESS

With the novel motive to facilitate access to justice and provide faster dispute resolution, Jupitice focused on digitalizing Private Justice System i.e. mechanisms like Arbitration, Mediation , Conciliation. Raman Aggarwal’s visionary idea led to the creation of Jupitice- a Private Digital Court that enables people & businesses to get justice anywhere, any time, under the Private Justice System. It has designed the world’s first end-to-end digital justice delivery platform that facilitates all the participants involved in the dispute to perform tasks (case filing to awards & settlement) online and on a single platform. Jupitice has also aggregated ADR professionals across the world to form its ‘Marketplace’ which makes it even easier for justice seekers to connect with justice providers. Jupitice is the exemplary solution the world has been looking for. The AI-powered case diagnosis, effective predictive analysis, and block chain warranted security, Jupitice has it all! The platform offered by the company facilitates dispute resolutions for corporate enterprises, governmental agencies, MSMEs and even personal disputes.

A GLANCE OVER ITS UNIQUE ARCHITECTURE

Explaining the overall road map of the company, Raman states that as a tech oriented organisation, it has offered the world its first ever “Private Digital Court”. It not only inclines the justice seekers under the parasol of Private Justice System where all

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HUMAN & TECHNOLOGY- THE PERFECT BALANCE

Human interaction is of utmost importance in the justice space and Jupitice is always considerate about it. It’s true that swift justice delivery models are the need of the hour, but human touch can never be eradicated from this significant space. Raman reckons that digitalizing dispute resolution is a game of a fair balance between human and technology.

CLIENT’S SATISFACTION IS THE KEY

Jupitice firmly believes that building trust factor among the clients is quite valuable in the justice sector. They strive for customer satisfaction while making a positive impact on their lives. A content clientele is its foremost priority. “We ensure that anyone who is on our platform doesn’t feel overwhelmed. Our 24/7 help centre, curated arbitration experts, and specialized value-added services bring more than a physical court to your devices,” asserts Raman, spotlighting the company’s core values.

AN ALTRUISTIC APPROACH

“There is no business or relationship without empathy. Being a human is more important than a being a business person,” state Raman and Anju. They have always envisioned making a mark on the Chandigarh region because it is where they belong. With their adamant zeal to create a positive impact on the society, the leaders have generated employment opportunities for the youths of the society. Moreover, Aeren LPO Academy trains and nurtures young graduates on how to appear for interviews and prepare them for their professional lives ahead.

the participants can conduct end-to-end ADR (Alternative Dispute Resolution) proceedings online but he has also made an online “Global Address Point” for Private Justice System. Jupitice’s dispute resolution platform facilitates the participants to perform all the activities on a single platform, eradicating the need for any physical contact or manual functioning.

Raman Aggarwal’s marvellous leadership speaks volumes about his entrepreneurial and insightful knowledge and years of solid experience. His multi-disciplinary personality and charisma has made him a role model for several aspiring entrepreneurs. The dynamo took the road less travelled that paved way for his current success. His adventurous journey has witnessed a fair share of ups and downs, but he overcame all those with his optimistic mind-set and out of the box thinking to become the trend-setter in the legal industry.

To accommodate anyone with a dispute on the platform, Jupitice was designed to support deprived communities, people with linguistic challenges, or people from different geographic locations. Abiding by its core goal of inclusive access to justice, Jupitice also keeps convenience as its priority, hence enabling access to justice anywhere, anytime,” cites the founder.

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Success Story

Craig Federighi Engineer

Craig Federighi

A key driving force behind Apple’s whopping growth

Craig Federighi, also known as “Mr. Hair Force One himself”, oversees all major development, such as Mac, IOS, and IPadOS. He is positioned as Apple’s senior VP of software engineering. Craig carries an enthusiastic and funny nature, as we have seen his popular presentations at WWDC and other Apple Events. He has more stage time than others, including Tim Cook. In 2016, he reported, owning over 500,000 shares of Apple stock worth about US$180 million in 2020. Away from the public functions, he is reportedly a great communicator in private. In 2013, the wall street journal said that Apple employees must consider him a responsive executive, someone who replies and reacts to internal emails. His profile has an impressive “rising star” reporting that he tries to build consensus within teams all across the company. EARLY LIFE Craig was born in 1969 in San Leandro, California. After holding an undergraduate degree from Acalanes High School in Lafayette, California, Craig attended the University, Of California, Berkeley, where he earned a bachelor’s degree from the electrical engineering and computer science branch. Also, he did his master in science stream from the same university. Craig got married in 2014. Now he has 4 children. CAREER Craig Federighi was working with Steve Jobs at NeXT, where he led the development of the Enterprise Objects Framework (EOF) – it

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was a software tool for large companies by letting their regular computers connect to the enterprise database. In 1996, Craig started working with Apple when it acquired NeXT. Omni Group Co-founder Will Shipley was working with Steve Jobs at NeXT at the time, and later he wrote that he had not anticipated to like Craig Federighi. in 2011, Will Shipley mentioned in the blog, “In-comes Federighi -the new guy- and he is like seven feet tall and gameshow-host handsome and he’s smiling like a used car salesman,” further, Shipley added, “I will admit it; I was prepared not to like him.” “You naturally expect a tall, handsome guy to be, well, kind of a jerk,” He said “Like his ideas are more important than yours. But what struck me so hard in that first meeting, so much so that it’s still in my head 17 years later, is that he was there to listen. And not just to passively listen – he wanted to make sure he understood what we were saying, yes, but also to get to the heart of it.” In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Offer).

By the time in 2009, he left Ariba and returned to Apple to work on macOS. His first physical appearance was at the WWDC event to give, what Craig called a sneak peek of MacOS X Snow Leopard. In 2011, Craig Federighi succeeded Bertrand Serlet (Previous Vice President) as VP of Mac Software Engineering. In 2012, he was promoted as VP Of Mac software engineering at Apple. As Craig’s responsibility increased within Apple, his stage time at events improved more quickly. He now looks more confident, enthusiastic, and calm while being on stage. However, not all presentations went well. In 2017, when Craig was introducing Apple’s new face ID feature, it embarrassingly failed to work on the first attempt. Before the event, several people had used the new iPhone. This is why during the demonstration, the face ID asked for a passcode because of several failed attempts, later Craig explained. It’s really embarrassing even it was not a failure. However, Craig headed straight onto a backup phone without being worried.

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Craig Federighi once mentioned,

We are showing the way to the industry, to the customers, that they can demand more – they should expect more- about the protection of their privacy, and that we can move the industry into building things that better protect privacy.

Craig Federighi is one the very few famous faces of Apple, who has been delivering such great products along with his teams. Apple has really great products, and when Craig introduces upcoming Apple products with his cheerful nature and explanation skill, it becomes more interesting to see.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

AIXL

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An epitome of excellence; flourished by insightful leaders

Kajal Dobhal I Business Connect

In its ceaseless quest to showcase some marvellous business leaders who have scaled their respective companies from plinth to paramount, team Business Connect came across the profile of Kalyani Chandra Shekhar, the CEO at AIXL Studios. There is a myriad of reasons that tend to motivate leaders to spur the waves of substantial change. On one hand, some leaders are driven by altruistic and pragmatic intent, on the other hand, some acquire leadership positions keeping their personal benefits. Being a dynamic leader of a USbased enterprise- AIXL Studios, Kalyani Chandra Shekhar states that by introspecting the sheer motivation to become a leader, one can attain some lucrative insights on honing the leadership skills to ensure a better impact of one’s actions. For him, AIXL was a mode to make a difference in the software development space by offering an unequalled AI-research based product portfolio. Kalyani’s career excursion began at the age of 24 when he was struck by a revolutionary thought to ensure tech-accessibility to commonalities for multiple benefits. Undeniably, technology has become the biggest weapon for mankind and it can effectively make the lives across the world comfortable as well as simple at the same time. AIXL’s diverse service portfolio includes the development of AI-based product where software, web and mobile application development and security services are prominent.

KALYANI CHANDRA SEKHAR Founder Chairman & CEO of AIXL STUDIOS www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

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Parting words from the iconic leader

As a growing leader, I would definitely stand by the words that it’s never too late for anything. It’s okay to start late than to never start. As much as the financial stability is important, do have your ambitions aligned with your goals.

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It’s going to be worth it!

– Kalyani Sekhar (CEO)

manages the marketing team. Whereas P. Krishna Chaitanya is the Head project manager. ALIGNMENT WITH R&D Just like any other technology-based enterprise, AIXL also ensures apposite alignment with the R&D wing to develop innovative range of products. This division plays an instrumental role in identifying the pulse of market to allow the formation of relevant product line. “R&D plays an important role in enhancing the capability of companies because they stimulate innovative methods of production, reduce costs and improve product quality,” quotes Kalyani. From ideation to execution, the significant role of R&D could never be overlooked and for AIXL, it is the crux of their exponential growth. Even after the product development process has been culminated, constant research on the customer experience and their respective feedbacks help to guide the team towards product improvement. Their brandnew AI-laced product named Showcase has been an end-result of their incessant research process only. This outstanding app is very much similar to the ‘Tiktok’ that has been banned by the Government of India. This revolutionary offering will serve as a holistic platform for budding talents to make a way to the Limelight. Soon, the team will be creating more add-on applications to ensure relevancy among their targeted customer base. ABOUT THE PHENOMENAL BRAINS BEHIND THE COMPANY Mr.Kalyani is the Chief Executive Officer and board chairman Aixl studios who has been supervising and directing the departments with the support of the Managing Director – Mr. Vikas S Shah. Mrs. Ashy Antony is the assistant executive to the chief executive officer. Mr. T Aswini Patro is the Director and head business development. Amrutha Chowdhary is the CTO (Chief technical officer) who supervise and directs the technical department. Ms.Mansa Prabhar is the General Manager and Mr. Chavali Sastry is the CMO (Chief marketing officer) who

AIXL firmly reckons that all the surging success witnessed by it so far, is the incessant result of each and every staff member. Their dedicated and zealous efforts have paved the way to a humongous success that they foresee in the upcoming years. A LEADER WITH A THOUGHTFUL APPROACH Kalyani is an outstanding leader with some exemplary management competencies. Apart from his matchless technical acuity, he is a person who believes in the power of learning and never skips a chance to learn new things here and there. To him, communication is the key to unlock a perfect synchrony among the team mates. His unique management style helps the technical team to take calculated steps towards better functionalities. Addressing all the leaders, he wants to convey, “Giving yourself a moment to step back, take stock, anticipate and prioritize may seem counterintuitive, but it’s essential for best outcomes. While making critical choices (small or big), sheer involvement of the people around you speaks the volume of your steadfast leadership. Furthermore, being a leader, it is a must to empower other leaders to ensure a holistic growth in favour of the betterment of the society. To make people believe in your vision, bear a sense of empathy while inspiring people in best possible manner.” A CULTURE FOSTERING JUBILANCE At AIXL, flourishes a culture of active employee participation as well as innovation. Experimenting , adapting market trends and learning new things are efficiently promoted by the management at the company. Here, all the teams make collective attempts to combat the challenges while implementing and accepting new ideas for scalability. In an effort to ensure the company with a jubilant and optimistic ecosystem, the management always seeks to hire people with probity, ethical values, positive attitude, and leadership and organisational skills. Employee satisfaction is the key to the roaring success of any company. In this direction, the leaders at AIXL always pay intense heed on the feedbacks received from the staff members. The gathered inputs from employees’ end are then considered to take appropriate measures for the better administration, which is quite a commendable step. FUTURE ENDEAVOURS & CSR INITIATIVES Scaling greater heights in its niche market, AIXL is aspiring for a radiating future ahead. They are constantly making substantial efforts to ensure more stability and growth to the company, to eradicate the dependence on outsourcing services for various divisions. From the leadership perspective, Kalyani strives to emerge out as a better leader by standing beside his teammates and colleagues. He asserts that the way the whole workforce has aced the global pandemic, is quite praiseworthy, and everyone has high expectations for the upcoming years for their valued company. In terms of CSR activities, every individual associated with this exceptional enterprise fervently takes part in charity programmes. Be it donation for the orphanages or planting the trees, the company has always been an active volunteer in the social services. 21

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LYRA INFOSYSTEMS PVT LTD Avishek Singh I Business Connect

Due to the recent Covid 19 outbreak, many organizations around the world were forced to start work-from-home replacing the traditional office concept. This concept of working from home has been with us for almost a year and we see more and more people taking this concept to work professionally. They are using remote access tools in order to have a better work experience from home. It almost seems like working from home is becoming the new normal and it’s time we revisit the remote work infrastructure and tools to make sure that they are performing efficiently and meeting requirements of the current IT landscape in the long run.

CHALLENGES:

The most common practice is to use Virtual Private networks(VPNs), Microsoft Remote Desktop Protocol(RDP), or virtual network computing(VNC). This may be fine for very small companies on a single LAN, but global corporations can’t afford the risk of data breach this entails. Many free or basic tools centered around chat, video conferencing and screen sharing can help for quick screen sharing sessions but they are not designed for work from home environments. Solution: Solutions should be designed specifically for remote access and in particular remote-access solutions should offer the robust security that organizations will need as most of their people are working from home. While selecting the remote access solution we should look for below features and functionalities:

•

Single sign-on (SSO) capability,ensuring employee passwords meet compliance and security requirements

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Md Saif Imam

Senior Technical Consultant •

TLS and 256-bit AES encryption, device authentication, two-step verification, and multiple 2nd-level password options.

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Quick installation, click-and-connect capability, speed and performance for everyday use.

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Secure anytime remote access to work computers, even after normal work hours.

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Access to Windows, Mac and Linux computers from any other Windows, Mac, iOS, Android or Chromebook device.

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Support for BYOD (bring your own device) rather than requiring remote users to use company-issued devices to ensure security.

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Work productively from home as if you were in the office using your computer in person.

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Manage multiple users and computers under your remote access tool account. Easily scalable for thousands of users.

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The ability for IT to drag-and-drop file transfer, remote print, remote reboot, remote wake, chat and multi-to-multi monitor support.

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COMPANY

NAME

DESIGNATION

AIXL Studios

Chandra Sekhar Kalyani

Founder, Chairman & CEO

Amk Hospitality India Pvt. Ltd.

Anant Khandelwal

Director

Anr Medicus Technologies

Aryan Sinha

Director

Atithi Khana

Aashis

Fititout Solutions

Ramalingam Palaniappan

Director

Himanism Consulting

Saurav

Director

Iddhavali Micro Federation

Manish Kumar

Director

Inabri Construction And Infrastructure

Satyendra Pratap Singh

Director

Intellimark Digital (OPC)

Sujith Surendran Nair

Director

Jupitice Justice Technologies Pvt. Ltd.

Raman Aggarwal

Founder & CEO

Karimom Fashioner Technologies

Abdul Momin Molla

Director

Lyra Infosystems Pvt. Ltd.

Md Saif Imam

Sr. Technical Consultant

Primedical Healthcare Services

Dr.Affnaz Ahamed

CEO

S S Systems Pvt. Ltd.

Mr. Aamir Junaid Ahmad

CEO

Satcab Media & Consultancy LLP

Sudeep Girdharilal Malhotra

CEO

Satho Infrastructure

Kanhaiya Lal

Director

Stellin Info Solutions

Rinoy Joseph

Director

Technoladders Solutions

Sangeeth Prabhakaran

Director

Transformation Breakthrough

Gaurav Arora

Director

Tsl Jewellery India

Mahesh Narayanappa Ramesha

Director

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Lifestyle

5 Easy Ways to go from Ordinary Life to Extraordinary

“I think it’s possible for ordinary people to choose to be extraordinary.” - once Elon Musk said. Now, whether you see him as the real-life Iron Man, most of us view him as an exceptional man on the planet. But even Elon believes that any ordinary person – including you – can become extraordinary. Before going to have the extra, first, let’s have a chit-chat about ordinary! by ordinary, I mean, you are into something which you don’t like, but you don’t have any choice, except keep doing that. You are one of a crowded people -who is not fully living their life by doing what they love to do. On the other flip side, an extraordinary life is one you make. A life that you live on your terms & condition and do what you are passionate about. Basically, you have command of your own life. Even some people pay you for what you like to do. Most importantly, what matters is that what makes you happy.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Today, we are sharing with you 5 easy tips to turn your ordinary life into an extraordinary one. So, without wasting any time, let’s dive into it.

Understand yourself, what you really like and want in your life. You need to find out what you really want in your life, what really excites you to do? If you cannot find these answers, then spare time with yourself and keep your eyes on every moment that makes you happy, who you want to be. Once Chalmers Brothers said, “Observing yourself is the necessary starting point for any real change.” After that, you will have more clarity.

Get Paid for The Thing you Love to Do. Getting to know yourself is not enough. You must start selling your loveable works. In this way, you cannot just make money, but you will also understand values. Earning values and making money through passion will give you confidence. There must be a goal to earn and live by doing things in your own way.

Consider Long Term Investment in Learning. In order to turn ordinary life into extra, you have to keep educating yourself every day. It could be a skill that you know nothing about it right now, but after six or seven or at the end of the year, you know them. Keep growing yourself wherever you get a chance to learn something, do not let those chances go away. Keep challenging your brain to try new things.

Become Financially Independent Credit Cards, Loans, and other EMIs allow people to live certain quality of life instantly -this life is chosen by ordinary people. Over time, debt impacts people’s financial stability in the near and long term. To become financially independent, you must stay away from debt. You need to prioritize saving and investment as well. Read some financial education books, it will give you more clarity to manage cash flow, tax, and more. That’s what extraordinary people do. Always dream big but also be ready to face difficulties.

Equally, Deal with The Success and Failure Failure and success both are part of our lives, most certainly part of the business. As an extraordinary, you keep trying new things in life, either you will see lots of success and failures. There will be sunny and stormy days. In that case, you should be ready to deal with the situation. Create situations where you are able to make it through financially, emotionally, physically, and mentally.

Succeeding in life and being an extraordinary person is not that easy task. It takes effort and time to become one. However, as you become extraordinary, people will start following you. One of the most important things is that extraordinary people care for others.

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Sanjay kumar I Business Connect

“Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time.” -C. Everett Koop Healthcare is the lifeline of a country. From treating minor illnesses to serious diseases, to providing compassionate care to those in need of it, healthcare services have ensured the survival of the human race. Moreover, the advent of the pandemic has underlined the importance of healthcare. Now more than ever, people need institutions they can depend on for their health and well being. Primedical Healthcare Services is one such institution, devoted to looking after the populace with the best possible care and expertise. Founded by Dr. Affnaz Ahamed, CEO, in December 2019, Primedical Healthcare is devoted to serving the community by providing them with exceptional medical care and expertise.

INCEPTION STORY “History shows that crises are startup incubators,” states Dr. Affnaz. Some of the most innovative and successful companies of today were a product of the most significant economic downturn after the Great Depression, the 2008 recession. Companies like Uber, Venmo and Whatsapp were launched during this time, doing their part in helping people adapt to a changed world. In the last six months itself, there has been a drastic increase in health tech startups, owing to the current pandemic. In alignment with this historical trend, the inception of Primedical Healthcare Services during this time has proved to be a valuable ally in the battle against COVID-19. What fueled the desire to establish their own organisation that provided healthcare services for Dr. Affnaz and Dr. Ghaniya was a lack of accessible outpatient facilities in their home state of Kerala. Both of them being doctors, they observed that people in Kochi were unable to receive effective and affordable medical care, and committed themselves to providing just that. VISION To be the preferred and trusted choice of patients in Kerala for health and wellness, delivered through the science of healing and utmost patient care.

PARTING WORDS

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Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success; greatness follows. DR. AFFNAZ AHAMED { CEO }

MISSION Primedical healthcare services aims to deliver exemplary medical care by using international standard medical expertise and cutting-edge technology combined with an excellent patient care experience.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

• Fully Automated Lab • Treadmill Test • Pulmonary Function Test • Nerve Conduction Velocity • Electroencephalogram • CT • MRI Driven to make healthcare better, Primedical Healthcare Services moves ahead each day with due diligence and care.

PRIMEDICAL: “WHERE YOU COME FIRST” In a short span of time, Primedical has become the primary healthcare destination of Kochi. A healthcare firm that consists of multiple verticals such as diagnostic and laboratory services, outpatient consultations, daycare surgical centers and primary health centers, Primedical is dedicated to promoting health and hope in the region. With its advanced diagnostic laboratory and unparalleled healthcare services, Primedical has become the natural choice of those living in Kochi. The healthcare firm guarantees accurate medical test results in the shortest possible time. The facility has a team of medical specialists, skilled technologists and a caring support staff who are devoted to the well being of every patient.

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We pride ourselves for the trained skills needed for attending to patients, preparations for diversified testing and having the most advanced equipment and instrumentations. We strongly believe that timely diagnosis could keep away the danger of many grave diseases.

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Primedical Healthcare houses state-of-the-art technology, expert multidisciplinary team, advanced diagnostic and medical equipment, and highly skilled technicians. The healthcare firm not only employs highly qualified radiologists and pathologists, it also has expert specialist doctors in OP consultancy. From diagnostic services to pre and post diagnostic medical consultation, Primedical offers all-round reliable and immaculate healthcare.

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Your body has a different language than you. Accurate diagnostics is the means to understand what your body has to say. Followed by the findings, efficacious treatment comes to your help to regain your rhythm of life and sense of well-being. Primedical combines both services under its folds to offer you reliable and immaculate health care.

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Located adjacent to Govt. General Hospital, the diagnostic portfolio of Primedical healthcare includes: • • • • • •

Ultrasound 3D Scan Colour Doppler Audiometry Electrocardiogram EchoCardiogram Digital X ray

LEADERSHIP AND WORK CULTURE The healthcare firm operates under the care of a successful doctor and skilled entrepreneur, Dr. Affnaz Ahamed. According to Dr. Affnaz, “Leadership is the art of motivating a group of people to act towards achieving a common goal. It’s important to know the strength and weakness of the subordinates in order to develop the skill and knowledge to guide them.” Along with a commitment to provide compassionate care to the general people, Dr. Affnaz has devoted himself to taking Primedical ahead with employing marketing strategies and plans for future growth. He believes that Research and Development are an integral part of planning and strategizing. It opens up new paths for the leaders to create and modify their plans for the future and their roadmap for attaining set goals. It is crucial for entrepreneurs to keep themselves updated to stay relevant in the market. R & D contributes to steady, consistent growth of the company in the local and global market. For any business or product to become successful, good marketing is essential. Primedical follows the standard formula of print and social media marketing, but it is “word of the mouth” marketing that is their prime focus. Client and patient referentials invoke trust and reliability, and thus Primedical encourages a sharing of experiences at their various facilities among the clients’ families and peers. They strive to maintain their clients’ faith and always put them first, so that their clients speak for them. With respect to cultivating a team that is just as committed and dedicated to organizational goals, Dr. Affnaz promotes transparency and respect. Motivating and encouraging teamwork helps in increasing the productivity and efficiency in the company.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

DIGITAL MARKETING

Innovation

The future of the marketing industry In recent years, there has been a growing trend among people in general and entrepreneurs to do all of their work through the internet on their mobile phones and laptops. Entrepreneurs understood the importance of digital marketing to target audiencesand grow business during the recent COVID-19 pandemic when almost all had come to a halt.According to a recent survey, India’s digital transformation will continue to push IP traffic, with the number of Internet users expected to grow from 3730 lakhs in 2016 to 8290 lakhs in 2021, accounting for 59 percent of the country’s population. According to digital marketing experts, the number of businesses seeking to launch new e-commerce platforms, create or upgrade websites, create tailored social media strategies for those working from home, and concentrate on using SEO and influencers to reach new markets has increased significantly. In addition to all these things, people have now made cell phones and laptops as a means of earning their income. Yes, people make cash by digital marketing in today’s era. Today, digital marketing is trending, and even individuals are leaving their jobs and earning not only millions in this industry but billions as well. Let us provide you with information about what digital marketing is and how individuals are doing their work.

What is digital marketing?

Online marketing is generally called digital marketing. There are different types of digital marketing like website, search engine optimization (SEO), search engine marketing (SEM), E-mail marketing, social media marketing, and copywriting(content marketing), along with the publishing of different ads (PPC advertising, Pay per click). In SEO, on the other hand, work is done on the material to hit the top of Google search, and ads are written in SEM on Google search. There are different kinds of career prospects at which individuals look at their future.

In the following regions, people can ensure their future by doing digital marketing, which is as follows. Digital Marketing Manager

Digital Marketing Manager is one of the positions of greater authority. The digital manager is responsible for planning, product or service promotion, as well as short-term promotional strategies, a digital

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Search Engine Optimization (SEO) Expert

It is not necessary to use Advertisements to provide Internet users with information about the product or service. Without it, it may also occur. For example, if you do any Google search, such as “Top Leader in India” a list opens in the “Shri Narendra Modi and so on” Google search results. Without any additions, it happens. Google delivers only posts of high-quality content via SEO to the top. For this, SEO experts have to work on items such as keyword analysis, webmaster software, optimization of user experience.

Social Media Marketing Specialist

People who do marketing work across different blogs, portals, and social networking platforms are called social media marketing experts, as the name itself is understood. In the area of Social Media marketing, there are two approaches to promote content. The first task is to share the content with as many individuals as possible and to post ads on prominent social media sites.

Copy Editor

Digital Marketing Courses

Conclusion

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S S SYSTEMS

Correctly Aligns Your Web Content To Maximize Sales Kajal Dobhal I Business Connect

ore than 90% of all online interactions begin with a search engine. This is a clear indication of the importance of investing in correct SEO activities and it will improve your search engines and Google rankings. In principle, it can be the best means of advertisement for your service or product to rate your company page high in search engines. On average, Google currently handles over 40,000 search requests per second, equating to over 3.5 billion searches per day and 1.2 trillion searches per year across the globe according to Internet Live Stats. Emarsys claims that 3.2 billion social media accounts are online every day, representing about 42% of the population. You can attract a larger audience and help the company reach higher heights if you are skilled in social media marketing. Every day, new businesses are established, resulting in fierce rivalry in the business world. To succeed with a new company, it needs to meet customers, create guidelines, and then turn them into sales. Now with the rise of the internet, as more people spend their time online, this is where digital marketing becomes so crucial. Business Connect brings to you a story of one such fantastically built digital firm that helps you go digital. S S Systems is a group of Digital Marketing Experts and Website Designers who collaborate to get the company online. They would analyze the company’s requirements and provide you with the best available Digital Marketing Services for your industry. Through their Digital Marketing Services, you can enjoy the benefits of the digital age. S S Systems’ most valuable commodity is its satisfied users. It is one of the few digital marketing firms that guarantee increased online visibility. S S Systems provides flexible and high-quality digital marketing platforms for a variety of sectors, whether it’s a small company or a large corporation.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Aamir Junaid Ahmad CEO THE INSIDE STORY

S Systems Pvt Ltd., an ambitious venture that began in 2017, is now a wellestablished enterprise led by relentless innovators. S S System takes you on a multi-dimensional trip through the worlds of digital marketing, software development, web design, mobile app development, training, and consulting. We are a well-known software and website design and development firm headquartered in Patna, India. Be it launching a profitable e-Commerce Store or building a Corporate 32

Online Presence, our experienced Web Development Team offers a broad variety of Creative & Technical Web Solutions, including Web Designing & Development, Web Hosting, Digital Marketing & SEO Services.

“Our objective is to provide all our clients around the globe with world-class technology services and solutions. Our clients benefit from our extensive experience in client-server and internet consulting. SSS is also a startup studio, a company that builds companies. We have created an ecosystem to identify, build, fund, and grow businesses by providing our expertise in technology and digital marketing.” says Mr. Aamir Junaid Ahmad, the Chief Executive Officer at S. S. Systems. The company recently launched BusAndTicket. com, which is an online ticketing site. The BusAndTicket.com definition of dynamic price for bus ticket reservations with the AI Analytical Benefits is being introduced for the first time. Bus seat prices can vary depending on the season, activities and the number of seats available. This will, however, be carried out subject to stakeholder consent. In order to resolve the problem of missing baggage, which puts travelers at great stress and costs for the bus travel industry, the use of IoT is being introduced. BusAndTicket.com plans to introduce IoT tools to minimize maltreatment of luggage at bus stops.

“We are guided by a desire to have unforgettable opportunities for our travelers and partners.” believes the CEO. MEET AAMIR JUNAID AHMAD- THE MAN WHO BUILT S S SYSTEMS

S S Systems Pvt Ltd’s CEO and Founder, Aamir Junaid Ahmad, had a startup concept of a very different business model. He decided to assist others with getting their businesses off the ground. Young people’s entrepreneurial ambitions are on the rise. Many people wish to start a business but are unable to do so due to a lack of technological resources and advice. He began advising some of these entrepreneurs, and within a few years, he had assisted more than ten startups in various fields. A serial entrepreneur, Aamir Junaid Ahmad has incubated, created, financed, consulted, and validated new business concepts in eCommerce, education, food, real estate, apparel, and digital marketing, some of which have developed into established businesses.

GET STARTED TO TAKE THE LEAD

“By combining evidence, technology, and media in novel ways, our team of experts is redefining digital marketing. By placing digital at the core of marketing, media, and commerce for companies, we are committing to reinventing marketing, media, and commerce across” explains Mr. Aamir. S.S Systems assists your company in gaining a better understanding of how consumers discover their brands and how brand stories are communicated through all media platforms. The team not only offers strategic advice and ideas; but also develops intelligent interactions that redefine the brand’s relationship with its consumers. S. S Systems’ seasoned and skilled pool of software experts offers expertise in on-site and off-site software creation methodologies.

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The CEO signs off with a powerful life lesson to all the young business entrepreneurs striving hard to build a name

“Change has the power to be beneficial to all. Adopt a philosophy of being receptive to this. Change is something that good leaders welcome with strength and compassion, and they train their organisations for it. We prefer to clutch information closely in usual times, but I agree that in unpredictable times, we must loosen our grip and lean into resilience and adaptability. Working and adapting to the changing world, I believe, will be the theme for 2021. The healthiest course of action is to relax your grip and be adaptable.” 33

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Deficiency of Financial Education

Education

A national issue and how to get rid of it

The majority of the population often aren’t able toafford a lifestyle that they dream of. Those who have a decent source of income, and have found a way to enhance their financial load, such as paying credit card bills, monthly home loan instalments, EMIs for luxurious utilities, etc. As the burden becomes worse, it cripples abilities, and their close ones, to live with freedom. They abstain from developing themselves, following their passion, or upgrading new skills. In the end, their growth rate is being prevented due to budgetary pressure. The root cause of all this is having a deficiency of financial education. Generally, people spend the first quarter of their life just for grabbing the highest degree and the later part, on making a living off the skills obtained from their education. However, nobody institute or college teaches us how to manage our earned money. But you cannot just blame a single entity, this is a national issue. We all – parents, the educational industry, and the government – must work together in this area.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

What is financial education?

the most concerning part is people don’t even know that they have dozens of options to make money and grow their finances.

Financial education is “the ability to make a smart financial decision which results in fancied financial outcomes.” It is not about knowing the stack and complex financial concepts it is simple skills that make the right financial decisions regularly, such as educational loans, buying a home, financing a car, and saving for retirement, and ultimately become financially self-sustainable and independent.

It has dark truth that most youngsters of this generation are perpetually steered-out and worked very hard. They are struggling to manage their basic expenditure. This affects their mental well-being and happiness. Another collateral damage of such learning for earning mindset is lack of employment. Students who don’t want to get involved in a stream of education are less likely to perform in it. Over time, they graduated in it, and naturally, the overall quality of our degree holders becomes substandard, and who would not prefer to employ such graduates?

What is a deficiency of financial education? Not able to understand the basic financial principal like how to make money and let money to make money, budget planning to understand, how to become financially free, money negotiation, and manage financial risk.

Today, India badly needs those professionals who are skilled in their domains that can solve problems. Of course, we have thousands of them, but if our millennials are not utilizing education to sharpen their inherent set of skills, the outcome is just mass production of knuckleheads. The crisis is going on right now. Unemployment point finger toward education without the purpose of learning.

Why is it national challenging?

Job crises in India have increased more than ever. It’s not that we don’t have ones, it is not because we don’t have any talents who are ready for jobs. According to UNICEF, more than 50% of Indian students and students from southeast Asia don’t have the required skill for getting a job. There is appositely no space left for mediocrity. If you were graduated in the 90s, you would still have a chance to get a decent job by showing your degree. But now it is quite a different situation.

What is the solution? How can this be done on a personal level?

Every year, India produces more than millions of engineers. According to employability assessment company data, 80% of Indian engineers are unemployed for a job. The problem isn’t limited to the engineering stream – it’s the same with other streams like commerce, arts, and medical. In the study, most of the students have lost their interests. As soon as youngsters hold an undergraduate degree, they are forced to take higher education and travel to foreign countries like the US, Europe, and Canada – This is their final destination.

Youngsters must recognize a real passion and work on it to shape it; education should be considered as a tool for solutions. It looks good in theory. But, what is the ground reality? it could be possible that people’s passion for the profession isn’t likely to pay their bill. Suppose that I am a good writer, nobody read a published book as of now. I am a developing comedian, but I can buy a decent lifestyle as of now. Does that strike a chord? Well, yes, it is a fair question. So, what are we supposed to do in such a case?

Some parents take education loans for their children. In another way, students sign their indentured servitude. If they are blessed enough to find a job, they work years with some MNC, and by the time they are free, a passionate dancer becomes HR, a gifted singer becomes software engineer, and a great writer becomes a consultant.

First, you should not make a bad investment of your time or money. Do not let yourself into snowballing debt just to get a degree. Your passion and source of making money could be different. You do not always need a degree to make money.

A question always occurs, why do youngsters feel obliged to take a specific subject without having any interest in it? The answer is, their mindset of choosing the stream of education depends on money. From the first day of school, we are taught, complete a degree get a job, and earn a salary is the stared career template. A higher degree pays a higher salary. As soon they got a higher degree, the interest of an individual becomes unimportant. People are willing to quit on their calling for the security of an unpleasant job. Well, there is nothing wrong with it. Choices can be made by an individual at any time. But

To lead a financially stress-free life, you need to start investments, both time and money. Educate yourself with some of the basic financial principles, such as how taxes work, find out more about the different industries, learn how to make money to work for you. Although, financial illiteracy is a national issue. The government and we must make efforts to overcome the situation. The future will belong to talents – a talent honed by relevant education, motivated by passion, and supported by financial education. 35

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

COMPANY

NAME

DESIGNATION

Accutech Power Solutions

Akash Desai

Director

AGNOSHIN TECHNOLOGIES

Gomathi Perumal

CEO

Apiary Technologies India Pvt. Ltd.

Santosh Mammen

Director

Appiness Interactive Pvt. Ltd.

Sunil P. Thomas

Co-Founder

Appriffy

Apurva Gupta

CEO

Artibraino

Kumar Sindurakshit

Director

Beckatt Solutions

Michael Storey

Co-Founder & Managing Partner

BizMobia Software Pvt. Ltd.

Mohammad Kalam

Founder & CEO

CPQI

Matt Midson

CEO

Datacoast.in

Rajesh Kumar & Chandra Kanth

Chief Data

eGrove Systems

Sumathi

Director

Excel Software & Systems Pvt. Ltd.

Uday Vijayan

CEO & Founder

Indian Cyber Security Solutions Pvt. Ltd.

Abhishek Mitra

CEO & Founder

Inteliment

Prashant Pansare

Founder

PiZone Infotech Solutions

Ashok Sharma

CEO & Co-Founder

Rapyder Cloud Solutions Pvt. Ltd.

Amit Gupta

CEO

Taglr Technologies Pvt Ltd

Anirudha Khopade

CEO

Wemonde Pvt Ltd.

Sandeep Gaur

CEO

Wingman Partners

Ashav Kaushik

Founder

XO Software Limited

Muneeb Ul Haq

CEO & Founder

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Mehak Malhotra I Business Connect

Conceptualizing your ideas into technology MOHAMMAD KALAM Founder & CEO

From products to services, the software into various aspects. It helps in forming a credible business model for the organizations, enhancing their technological requirements. It proffers a wide range of products and services to companies. While there are many platforms rendering software services, we are going to shed a light on the work of an illustrious company, aiming the business growth with creative design and and premium solutions. into FinTech, AdTech, CRM, order management, etc. It provides exclusive customized products to serve enormous industries. The company has an abundance of services like software development, mobile application, digital marketing, internet product and services, mobile value-added services, and software maintenance. It is well-versed in various other facets like easy credit management system, eWallet, digital ticket solution, salon and spa business management solution, food & grocery delivery business solution, and more. With years of hardearned expertise of skillful professionals, the team works closely with clients to build, run and leverage solutions that elevate businesses.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

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Adtech works in shaping a contemporary approach towards viewership of ads and customer engagement.

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Salon & Spa business management ensures an

STRUCTURED STRATEGIC PLANNING The only means to ensure systematic planning is to follow up on the process regularly. The company executes various ways to support well-structured strategies. Some of them are highlighted ahead : • Accomplishing weekly targets and quarterly goals on time is inevitably essential. The team makes sure to do so. • They conduct weekly meetings and conferences to analyze if all the departments are running well. It helps

promotions, booking staff, inventory. It economizes the cost of salon brands and results in the advancement of resources. •

Easy Credit is a simple approach to get immediate

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eWallet renders a platform that presents a futuristic layout like xboarder transactions and bitcoin-ready products.

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Food and grocery delivery business solution manages the entirety of the value chain of the delivery business.

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Digital ticket provides a profusion of digital marketing services for various businesses like movies, sports events, etc.

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The CEO and Founder of BizMobia Digital, Mohammad Kalam begin his entrepreneurial journey and founded the esteemed organization in the year 2017. He gives heartfelt credit to his mentors, Pradeep Rao and Kevin who gave wings to his ambitions and always stood through thick and thin.

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. Attainment of personal goals eventually results in the escalation of the company and meeting the set objective. Reviewing meetings, and keeping a tap on customer members. At BizMobia, each employee is concerted towards functioning as per the market trends and safeguarding client satisfaction.

NURTURING EMPLOYEE PRODUCTIVITY “Productivity increases when the employees are treated as a family. The employees need to believe in the company as their family members and work for growing it together. members of the family”, is the philosophy that encircles the company throughout. The leaders in the organization

BIZMOBIA’S VALUABLE PROPOSITION The company takes all the valued feedback provided by clients into proper consideration. To deliver a top-grade

is equally important. Creating a comfortable and pleasant atmosphere for the team results in securing a remarkable position in the company. Their independent productivity will only thrive them to do better and discover new ways of implementing work.

They provide incessant support until the work is approved by the client. NDA and SLA are signed and stringently followed by BizMobia. The team arranges well-timed follow-ups with clients to ensure maximum satisfaction with the service provided to them. By holding on to such viable propositions helps in creating a staunch clientele for the company. With the earnest hard work of the entire

INTEGRITY, EMPATHY & HUMANITY “Integrity, Empathy, and Humanity” are the three pillars of BizMobia’s core values. Individuals embracing these emotions are welcomed in the company with open hands. The work culture followed in the organization

faith and loyalty with its customers. The company moves with the vision to provide products with robust technology

rules but not in a way that restricts any employee to put their concern forward. The teammates are liberal to share their valuable opinions without hesitation or timidity. The company adheres to the notion of perpetuating a favorable environment for the employees where they can be cordial towards one another and help to grow. For any business to go well in the long run, it is most important to stay united in the journey. Only by exploring new techniques together, we can acquire success in a true sense.

become the one-stop destination that converts an idea into technology. MODERNIZATION IN TECHNOLOGY For every organization to sustain and grow in the industry, technology holds paramount importance. It is cardinal innovate and make the services and products convenient for the users.

LAYING FUTURE PURSUITS With the right guidance of the CTO of BizMobia, Motiur

The company also gives credibility to the valuable feedback provided by clients. They make sure that the clients are assisted persistently by the team.

countries with 70 deals in a short span of 4 years. Likewise, they strive to achieve the company’s future prospects with the same consistency and dedication towards work.

also procures vigorous R&D to innovate futuristic solutions. The department works effectively to impart new techniques to escalate the growth and outputs. It is imperative to sustain a team of diligent employees working methodically to bring a unique perspective.

Financial technology is the potential future and the enterprise aspires to secure an impressive place in this world. The company also considers Bitcoin as the pioneering currency and endeavors to be a part of the journey in the near future.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

Tourism

The 7 Amazing Adventurous Things to Do in Bir Billing

Here are the Top 7 Amazing Adventurous activities, which you can do in Bir Billing.

1. PARAGLIDING Bir-Billing won’t let you have any second thought when it comes to Paragliding. Being the best place to enjoy this aero sport, Bir Billing is on top of every adventure seeker’s Wishlist. From March to May and from Oct to Nov are best months for these adventure sports as the climate is pretty much great for paragliding activity. Usually, paragliding vendors offer 15-20 minutes of activity with 8000 ft from sea level. The best time to do this activity is in the evening and watch the changing hues of the sky as you fly from Billing to Bir. This adventure activity you must try at least once in your lifetime.

3. TREKKING What would be an exciting adventure activity other than trekking when you are going down to the valley, or are surrounded by the mountain? Bir-Billing is the perfect place for those who have always been a dream trekking. There are many tours and travel packages that come with a complete trip of Bir and its surrounding places at an affordable price. You can stay at night in the tent and trek early in the morning under trained supervision. Also, if you are in group and adventure enthusiasts, you can trek on your own.

4. HANG GLIDING After Paragliding, Hang Gliding is another recreational air activity, which you can do in Bir-Billing. Although it requires training before. Here, it is advisable to choose the trainer wisely and take lessons properly before you actually indulge in it. Also, keep in mind that physical fitness is quite important to experience this adventurous activity. Hence, you must start taking lessons yourself before a month or two priors. Starting from Billing, the flight lands at Bir in the middle of the scintillating mountains, so if you want to be mesmerized by the view of the surrounding scenic beauty, then you must do this activity. www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

5. TRAVEL BY TOY TRAIN Traveling by a toy train has been most of the childhood fantasy, so if your one is aligned with it. Now, you have a chance to do this adventure activity in Bir Billing. Your journey begins with your toy train from Joginder Nagar, which gives you a totally unusual experience. It covers a distance of around 160 km against the backdrop of the magnificent Dhauladhar ranges. During the journey, you meet with real nature in person, it won’t let your eyes even blink for a sec.

6. MOUNTAIN BIKING Have you ever ridden a bicycle off-road, especially in hilly areas? It is a serious task. In order to perform this adventure sport, skilled drivers are required, who are good at driving in the hills. However, if you are good at cycling, want to enjoy a trip to the mountain to the fullest, then go for it. There are many companies and shops in Bir-Bazar which you can easily rent out bikes. Also, there are many skilful riders who can even accompany you if you want them to. Riding a Bike through the Serpentine rocky mountain roads will offer a lifetime of experience.

7. VISIT BANGORU WATERFALL The breathtaking view is located just 4.5km away from the Tibetan Colony. Bangoru Waterfalls is one of the many small waterfalls in and around Bir. By small trek, you can reach the waterfall. Make sure you take your camera along as this pristine setting will give the incredible picture that you could show off over your social media. Also do not forget to visit the Cafes of Bir to have great coffee and meal as well.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

INDIAN CYBER SECURITY SOLUTIONS Reinforcing a guarding shield for your treasured data

The rise in technology and digital lifestyle has been outgrowing invincibly. People are exhilarated by a modernized approach to living, getting their hands on any information in just a click, connecting to dear ones with ease. While it may seem attractive to many, there are always hidden deceptions of every engaging thing. Technology was invented to facilitate society, however, some take it otherwise and make misuse its advantages. Cybercrime tops this list. It is one of the most rapidly increasing crimes in India. There are online predators, bullies, data thieves, security breaches, hacking, etc. violating norms and threatening the masses. It is our responsibility to take such concerns into serious consideration before it gets too late. To eliminate such an unfortunate series of events, Indian Cyber Security

Mehak Malhotra I Business Connect

Indian Cyber Security Solutions is an organization aiding technology-based risk management and cybersecurity solutions across the globe. It is a unit of GreenFellow IT Security Solutions Pvt Ltd thriving to deliver optimum cybersecurity solutions to government and private enterprises all over the world. The company has served over 200 clients with its diligence and efforts. ICSS aims at providing Vulnerability Assessment and Penetration Testing services making cybersecurity convenient for every organization. Their motive is to provide a shield against every illegitimate cyber activity. The organization is inclined towards providing a profusion of services related to cybersecurity. Penetration testing, HIPPA, GDPRO, ISO27 2001 are certainly a few to name. The reports provided particular compliance. The auditing department precisely uses penetration testing, web penetration testing, Android, and IOS testing. ICSS also provides an extensive range of other services like Red Teaming and Security Operations Center, centralizing cybersecurity prospects.

ABHISHEK MITRA CEO & Founder

Vulnerability Assessment Tool For Enterprise) and of the company. SAVE works as a 360-degree approach to companies and enterprises. It supports in scrutinizing the threats and provide relevant suggestions whereas MARGDARSHAK is an initiative to detect phishing pages and sites.

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

ASCERTAINING MODERN TECHNOLOGY Technology and R&D always run parallel. They are the backbone of all the organizations to effectively sustain in the long run. Taking into consideration the rise of ICSS, research and development have played a vital role. The marketing department also contributed to the growth of the company but R&D was incessant throughout the journey. While in a business, the market is incessantly changing, and to sustain in a long run, adapting as per market trends holds the utmost importance. Keeping up with the technological advancements is imperative for any business to lead the path of success. The CEO young minds attract more positivity and enhanced to hiring aspiring youth. Experience is pertinent but sustaining a balance between young and experienced minds is fairly important. ICSS’S VALUABLE PROPOSITION company, what holds the foremost importance is the added exclusionary measures taken by the company. These are hidden yet the most valuable propositions that succour an organization to stand tall among its peers in the industry. Enlightenment to some of them is catalogued as : • The ICSS team refunds 70% of the total amount charged as a fee in unprecedented scenarios where

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response is provided to ensure top-grade quality service. A systematic NDA is signed between the client and company enabling the clients to have an upper hand. It helps in keeping the security and The company categorizes its services in 3 phases. In this initial phase, VA is carried out followed by PT in the second phase. Accordingly, a report is prepared and a meeting is conducted between and the ICSS team. Considering the shortcomings, preventive measures are implemented. The team effectuates another round of testing to analyze the errors observed in the second round. This is regulated without charging a penny. This concludes in higher customer satisfaction and building a relationship of faith and loyalty. gift exciting goodies to safeguard a healthy bond.

A METHODICAL PLAN OF ACTION Ensuring vigorous strategic planning is unavoidable meetings, accomplishing individual goals, examining customer reviews, and taking functional measures to overcome them is salient. At ICSS, the team takes proper care to carry a methodical plan of action. They organize weekly meetings to maintain a sync between different departments. Nourishing a balance between the employees of all departments is essential. It

and pleasant employee works to the best of his knowledge, thereby bringing fruitful outcomes for the company. The company leaves no stone unturned to render that atmosphere. ACCOMPLISHMENTS UNLOCKED With the earnest hard work of the entire team, the company has been accoladed with enormous recognition. Some of the prestigious awards acquired by ICSS are enlisted ahead : • In the education sector, ICSS Academy has been ranked NO. 2 in the top 20 cybersecurity training company by Silicon India. • cybersecurity solutions provider by Silicon India. • The CEO of India Cyber Security Solutions, Abhishek Mitra was invited as a spokesperson on a multitude of national and international news channels like NEWS18 Hindi, AAJTAK to share his views on Cybercrime, and Cybersecurity. the good work and accomplish more for the company with each passing day. CRASHING FUTURE PURSUITS In the near future, the organization aspires to move from the B-B prospect to the B-C prospects in the service sector with an aim to foster products with higher credibility to the customers. Over and above that, the team also has an eye to provide superior services with assistance from the government to deliver futuristic products to the clients. ICSS also shares few words of wisdom with the readers and budding entrepreneurs of the magazine. “The journey needs to be cherished and failures need to be accepted. An entrepreneur is a person who can come back and set up a benchmarking result. The failures help in crossing new hurdles with a higher enthusiasm”, quotes The CEO of ICSS, Abhishek Mitra. He further states that a person needs to be strong and determined towards his dreams. One should learn to embrace every milestone that comes in the way and the art to master it positively. 43

www.businessconnectindia.in Vol. 3 Issue 10 May 2021 INDIA

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RNI NO. : DELENG/2018/76695