Ace Women Leaders to Watch in 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

www.businessconnectindia.in | Vol. 4 |3Special February 2022INDIA INDIA www.businessconnectindia.in | Vol. | IssueEdition 5 December 2020

Editor’s Note ‘Shentrepreneurs’ facilitating better prospects for the entrepreneurial ecosystem… The core features of this elegant ‘read’ are- ideas, lessons and ambitions, stuffed with some handy business advice to be delivered to the business owners- be it aspiring or seasoned ones. We know that business people are in constant search to seek the right resources to flourish and thrive in their respective ventures. Recognizing the pulse of the market where innovative ideas and unique perspectives are blooming to their fullest, Business Connect decided to make an exceptional offering to its cosmopolitan readership. But the sheer focus is on women leadership this time, witnessing some trailblazing females occupying senior management positions and flagging their names across different industries. The surge in the number of female leaders poses a major shift of business values existing in the landscape for the future and this issue will attest to this fact in the most sophisticated way. Ace Women Leaders to Watch in 2022- a collective of profiles that will inspire individuals to every possible level. Ensuring fair coverage to the business community- from impeccable strategies to emerging technologies, the women leaders highlighted here effortlessly prove their prowess in terms of staying ahead of the curve. With this issue, we promise you some relatable business references and insightful approaches that may benefit you in your entrepreneurial journey in the most effective way. We avidly believe that after you go through the articles mentioned in this issue, you will find yourself with remarkable access to the business execution plans shared by a few ace female leaders enlisted here, benefiting you affirmatively. This time on the cover page, we have depicted the profile of an adept, eminent and versatile businesswoman -Yogita Tulsiani who has been steering the wheels of iXceed solutions- a comprehensive talent, enterprise services and digital solutions provider- towards exponential growth. With an intuitive vision to create a gargantuan impact in her niche, the ace businesswoman has been taking her vision to ensure value for the human ecosystem to the next level. Her perceptive approach and inspiring mission made us feature her triumphs at the forefront of this exclusive edition. Thus, to bag some thought-provoking insights into the ‘leadership space’, read out her success story that will serve as a motivational capsule to our global readership. Finally, I would like to take this opportunity to show my gratitude towards our global readership that has always motivated us to bring out to the best of our capabilities. And with the persisting third wave of the unprecedented covid-19 pandemic across our nation, we would like to request you all follow covid prevention protocols seriously.

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

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Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari

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CONTENT Co ve r

IXceed

Success Story

Ruby Hall Clinic

An Inspiring ‘Shentrepreneur’ Leaving Footprints In Hr Realm

Lesson From Kylie Jenner’s

Endeavors to Achieve Operational Excellence & Advancement in Healthcare

Yeka

TECHNOLOGY

Avontec Automation

A Unyeilding Persona With Unparalleled Qualities

5 Exciting Ai Business Development How They Can Affect You

A Story of Perseverance

Culture

Little Tages

4 tips to Drive Diversity and Inclusion at Your Workplace

A Passion-Preneur Bestowing Aesthetic Clothing For Kids

Kamal Green Composters

Health

An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions

Low-Caloria Foods for a Healthy Body

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32 Quintesstial Media and Marketing

Go digital Maximizing Marketing With Quintesstial

42 Institute of Learning & Development An Entity of Change for the Educational Arena

Page Number -34

Trekkers Adapting to COVID-19 Norms, are Exploring New Tracks Tourism

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Cover Story Cover Story www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

YOGITA TULSIANI

An Inspiring ‘Shentrepreneur’ Leaving Footprints In Hr Realm Gulshan Parveen | Business Connect

“There is no tool for development more effective than the empowerment of women.” Women of this century are overcoming the perception of society with their excellent skills and knowledge. There is no industry left in the business realm in which women have not exhibited their talent. Numerous well-established business ventures, out there are the result of the unmatched stewardship of some inspiring businesswomen.

Business Connect has a marvelous history of featuring some world-class women entrepreneurs of the business arena who are revolutionizing the world. Here again, we are back with another exciting tale of an inspirational businesswoman engaged in the tech realm-YogitaTulsiani. Our editorial board had an interesting and joyful interacting session with her and her team in which they shared some unknown facts about the journey of the company. Also, Yogita shared her entrepreneurial story with us and revealed numerous unsaid facts about being a businesswoman in today’s society. Her unmatched tale of success extremely inspired us and made us feature her in our exclusive edition, ‘Ace Women Leaders to Watch in 2022’. We truly hope and desire that this fascinating read will inspire our global readership and will surely add some extra value to their lives as well. The true meaningof entrepreneurship is hidden in adding value to others. When you are truly committed to serving your particular industry while identifying the problem in the market-and are eventually offering an appropriate solution, then you are surely an entrepreneur. YogitaTulsiani, Director and Co-Founder of iXeed Solutions is a passionate entrepreneur who is inspiring the entire generation of females who want to make an impact.

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“ “

At iXceed, we have created an environment where employees can share their opinions and ideas. The company also offers multiple training scopes and emphasis on the skills and training of its employees. The environment throughout the organization is quite competitive and focuses on healthy competition that results in everyone’s growth and development,”

Yogita Tulsiani Director & Co-Founder

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Yogita’s passion in the talent management realm originated from an evergreen passion to make a difference. Even during her student life, she had been exceptional with numerous accolades to her name. After completing her engineering from Delhi Institute of Technology and further earning an MBA degree from the prestigious Indian School of Business Hyderabad, Yogita forayed into her professional quest. Over the years, she attained a significant experience in Business Development and Consulting across various verticals, including financial services, telecom, retail, information technology, and learning industries like Genpact Headstrong and HP, in the United Kingdom, the USA, Europe, and APAC. Her exceptional experience transformed her into a strategist and a business development leader-and further gave a deep insight into the emerging challenges of the industry. She further asserts that she started her journey in this industry because of the gaps and issues she observed. With time, she realized that technology is reshaping the economy since major players in every industry bank heavily on technology for not only automation but also to introduce process efficiencies and create innovations. There was a big difference in the technology skill market. People were not landing the right jobs as per their skillset, ability and capability. Witnessing such situation, she decided to create valuable relationships for clients and candidates by providing efficient talent solutions. Her current role of Director in iXceed has been a culmination of various roles in her career. She has undertaken Global growth and expansion with exponential revenue growth rate. One challenge she encountered was the fact that she did not have a background in the recruitment industry nor did she know the business dynamic-but she still chose to pursue this journey as she wanted to make a significant difference in the society.

TALE OF AN INSPIRING JOURNEY

To be successful, you need to go through a lot of challenges and have the strength to power through all of that.-IndraNooyi. Yogita shared with our team some valuable nuggets about her entrepreneurial journey as a woman. She explained to us that there is comparatively a low acceptance of women entrepreneurs in this business world that stands as a hurdle for them. It’s quite miserable that even in this century, female entrepreneurs are being considered as less competent than their male peers. She further states, in present times, women typically have higher risk-awareness compare tomen and they are indeed cautious about starting or scaling a business. Also, our society believes that women possess low entrepreneurial skills, which is undoubtedly wrong. There is a high need to understand that women have an additional responsibility

for the family and hence, it becomes hectic for them to juggle a career with the family. She also explained us that there is an immense competition in the market for an entrepreneur, but the situation becomes more complicated when the entrepreneur is female. Although, you never get an edge for being a woman in the business realm as competition is equally tough for everyone. Her inspirational journey is a source of learning for all the female entrepreneurs out there. Talking straight to the global readership of our magazine,

“

Yogita shared some valuable words by saying,

I draw a lot of inspiration from Indira Nooyi as she is my role model. Furthermore, my mother has been my main source of inspiration. She had faced a lot of hardships in her life bringing me and my siblings up due to the circumstances we were in. She always motivated us to be strong, believe in ourselves and the hard work we do, and leave the rest to God. She always taught me to work relentlessly towards my goals and aspiration.” 13

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“A business that is created only to make money is a waste.” Every business incepted in the present market scenario across the globe has a moral duty of taking care of society as whole. The business ventures created under the premises of a country use the active resources of that country to start and establish that business. Hence, it is the primary responsibility of the business to give back to society. And our star of the show, Yogita has understood the assignment very well as they are extremely conscious about the CSR of the company. Our team asked Yogita about her team’s style of putting efforts for the society on which, she explained to us that the process is quite clear. The mixed team has undertaken the initiatives of sponsoring the education of under privilege kids in India and also has taken care of their every need. The company is always found engaged in donating to charities that are involved in children’s causes to protect them from domestic abuse. In addition, they do charity for deaf kids intending to provide them a better future ahead. Moreover, during the global pandemic of COVID-19, the team of iXceed did their best in giving hands to the needy.

to encourage women more often to enter male-dominated sectors like businesses. This will not only change the mindset of the financial lenders-but will also add to the economic value of the world. Female entrepreneurs can massively support the economy. More women in the business space also lead to better throughput. Females tend to build and maintain longterm relations. They have more operative communicational, organizational, and networking skills.

ACCOLADES SO FAR

Although the list of awards and recognitions is endless for the team of iXceed, we have tried to exhibit a few significant ones for our readers here.

• • •

• • • • •

5 most promising HR tech startups that are using technology to transform recruitment startups 2021 – CXO outlook, H2S Media. Top 5 HR tech startups empowering talent recruitment with help of technology 2021 India Today, Silicon India. Among the hottest HR Tech startups revolutionizing hiring game using technology 2021 - Business World, CXO Outlook, H2S Media. Our director was awarded the Most Admired Global Indians – Passion Vista – 2022 (featured on the cover). Our director was awarded, CEO of the Year 2021 – The CEO Story (featured on the cover). Top 4 female entrepreneurs kicking off the startup ecosystem- Business World. Top 4 women leaders Technology pioneers of 2021- PinkVilla. 10 Most Influential business women revamping the future -2021 – Prime View (Featured on cover).

After a period of relentless perseverance, Yogita explains how women entrepreneurs can shape the business fraternity. According to her- ,“Undoubtedly, women entrepreneurship is important today. It is believed that more the women step into the shoes of businesses, more value influence is created in the community. In this scenario, it is essential to encourage women more often to enter the male-dominated sectors like businesses. This will not only change the mindset of the financial lenders but also add to the economic value of the world Female entrepreneurs can massively support the economy. Females getting into businesses create new jobs for themselves and others and also provide society with different solutions to management, organisation, and business complications. More women in the business space also lead to better throughput. Females have a tendency to build and maintain long-term relations. They have more operative communicational, organizational and networking skills” Believe in yourself and don’t give up. You will gradually sail through it and watch yourself succeed and achieve, states Yogita.

“At iXceed, we have created an environment where employees can share their opinions and ideas. The company also offers multiple training scopes and emphasis on the skills and training of its employees. The environment throughout the organization is quite competitive and focuses on healthy competition that results in everyone’s growth and development,” affirmsYogita.

FUTURE ENDEAVORS

The unmatched success story of iXceed under the leadership of Yogita and with the help of her industrious team is visible proof of the bright future of the company. Explaining to us the tremendous plan for the next 2 years, Yogita states, “We have numerous ambitious plans for the company. We plan to expand in new geographies – the Middle East and the US as well to enhance the growth of two new service lines – Digital Marketing and Enterprise services. We are also focusing on creating a better ecosystem for employees to boost their growth and to add value to themselves. Also, we plan to increase its revenue growth by 40% YOY and to become the employer of choice across Europe & Asia - Pacific. Moreover, we are striving to create valuable relationships for businesses & people by providing efficient talent solutions.”

Before signing off, Yogita further adds, giving back to society & country is very important. We have got so much from our country, our surroundings. So we should give back & ensure social uplift. Take steps & Build solutions for a sustainable environment. As founder of iXceed, I truly believe in doing my bit to make this world a better place.

“It’s your road and yours alone, others may walk it with you but no one can walk it for you.”-Yogita Tulsiani.

CULMINATING WORDS

It is needless to mention that women’s entrepreneurship in the present times is extremely vital. It is believed that the more women step into the shoes of businesses, the more values will be created in the community. In this scenario, it is essential www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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Success Story

LESSON FROM Kylie Jenner’s Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings. We should make one thing clear as it so happens. That sort of conduct is terrible. At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it. WE SHOULD DO SOME MATH Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023. All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/Jenner worth $1 billion? The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance. of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated. How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today. HOW KYLIE MADE HER MONEY The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene. That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t simply show up on her family’s network program, working up dramatization swinging on stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.”

Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie. Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her body-cognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image. That is the eventual fate of expert life. Individual marking through online life is everything.

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity. Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own brands and show them to the world. 17

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Dr. Manisha Karmarkar, COO at Ruby Hall Clinic, Endeavors to Achieve Operational Excellence & Advancement in Healthcare Puja Bhardwaj | Business Connect Style is the essence of every woman — it’s more than what you wear or how you dress up. It’s who you are; the culmination of your thoughts, desires, and how you set about achieving your dreams. So go ahead with confidence, achieve your dreams and flaunt your style! Established in 1959, Ruby Hall Clinic has become a brand synonymous today with quality healthcare and sprawls across a 600 bedded structure in the heart of Pune along with a 130 bedded hospital in Wanowrie and a 70 bedded one in Hinjawadi. Growing significantly with a multi-disciplinary approach under the dynamic leadership of Dr Manisha Karmarkar, COO, Ruby Hall Clinic, leave no stone unturned when it comes to being recognised as a healthcare organisation that provides high-quality, technologically advanced compassionate care. With over 40 specialities and sub-specialities, there is virtually no part of the human anatomy and mind that the doctors don’t care for. There is a family of over 4000 doctors, nurses and support staff that are adept at caring for all those who enter our doors, regardless of whether they require consultations, OPD care, or surgical expertise.

BEGINNING OF A PROMINENT LEADER

Dr Manisha Karmarkar, a passionate leader and the first woman COO of RHC, is addressing the healthcare challenges through innovative solutions. She is driving the organisation towards operational excellence, setting new benchmarks, and redefining the overall healthcare. Dr Karmarkar’s journey has been a combination of dedication, passion, hard work, and of course support that has brought her to where she stands today. She began her career as a Senior Registrar in the Intensive Care Unit at Ruby Hall Clinic in 1995. Two years down the line, she assumed the role of a Consultant at the Department of Anaesthesiology. Having expanded her commitment to the hospital, she www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Dr. Manisha Karmarkar

Chief Operating Officer

has been heading the OT services as Director at Ruby Hall Clinic for the past eight years while extending the same authority to the Hinjawadi and Wanowrie branches of the hospital. Through this time, Manisha was asked to take up the reins of Ruby Hall Clinic Wanowrie as Chief Operating Officer and successfully transformed the financial trajectory of the hospital. Looking at her unique leadership style, the management then roped her in as the Chief Operating Officer at the 600-bedded Ruby Hall Clinic. Besides, she is heading the Department of Robotic Surgery, the Breast Clinic, and the Mother and Child Clinic at the Hospital.

THE INSPIRATION BEHIND THE INCEPTION

Ruby Hall Clinic has a rich history rooted in philanthropy, diversity, compassionate care, and a passion for innovation. The founder, Dr. K.B. Grant had a vision — to ensure every patient has access to quality healthcare. In 1959, he started his practice in a small two-bedded nursing home which is now known as Ruby Hall Clinic. In the last 5 decades, they have constantly moved towards a true culture of achieving excellence in-hospital care. “It wasn’t easy, but, as the results show, it has been a journey well worth taking”, said Mr Karmarkar. 18

THE UNIQUE BUSINESS MODEL “Our late founder, Dr. K.B. Grant entrusted us with a unique legacy that continues to pave the path and inspires us to strengthen and grow. Enhancing our position as a recognised leader in our country, we have strived to make quality patient care our priority. Blending compassion with the marvel of technology to make a real difference in the lives of our patients has always been our mission. As a socially responsible hospital, we feel a deep sense of pride and commitment to all those who place their trust in our care and our ‘patient comes first’ policy has been a part of this very philosophy”, shared Dr Karmarkar when asked about her business model. KEY HIGHLIGHTS OF THE SIGNATURE SUITES

The Signature Suites are Pune’s first luxury accommodation wing for those who settle for nothing but the best. Here, along whisperquiet halls, in hotel-like rooms and suites filled with amenities, patients receive renowned state-of-the-art treatment with a level of comfort that is redefining hospital care. Everything is intended to revolve around a patient’s privacy and peace of mind, which of course, helps them recover at a better rate.

HEALTHCARE ‘SPECIALITIES’ ENCOMPASSED BY RUBY HALL

As a multi-specialty tertiary care provider, every single department within the hospital is offers nothing but the most superlative and technologically advanced treatment. For instance, this is the first hospital in the city to offer advanced robotic and 3D laparoscopic surgery. The Multi-Organ Transplant Centre houses everything from counselling to coordination throughout the entire transplant process. Ruby Hall’s Breast Clinic is run by a women-only team and ensures the highest level of privacy along with compassionate care. The clinic also hosts the Senographe Pristina Mammography Suite along with other technologically advanced services.

WOMEN’S PARTICIPATION IN THE ENTREPRENEURIAL SPACE

Manisha strongly believes that every woman is a powerhouse of talent. Think about it, every woman is an entrepreneur in her own right. As entrepreneurs, women bring a unique set of skills and perspectives to the table. Whether it’s managing a family, a career, or both of them simultaneously, she is capable of juggling multiple responsibilities and ultimately creating a system that works for her.

THE CONTRIBUTION OF TECHNOLOGY

Ruby Hall Clinic continues to invest in advanced technology and pioneer treatments that revolutionise healthcare outcomes. At the Department of Robotic Surgery, Pune’s only da Vinci Robot provides innovative and safe alternatives to traditional open surgery while the Modulith SLX F-2 Connect meets the demands of modern urology. Moreover, it is home to Asia’s first and most advanced Senographe Pristina mammography system, a 3 Tesla MRI, the Einstein Vision 2.0., a digital PET and SPECT CT scanner. They are also amongst the ten hospitals in the country to procure four linear accelerators — including Varian’s Halcyon and the TrueBeam STx in the fight against cancer

JEWELS IN THE CROWN

As a premier healthcare facility, RHC has been recognised multiple times. Some of the most formidable distinctions include: 19

• • • • • • •

The only hospital in India to receive eight NABH and NABL accreditations in medicine from the Quality Council of India Best Hospital to Work for by AHPI in 2016, Green Hospital award for Ruby Hall Clinic Wanowrie in 2018 Best Hospital for Cadaveric Organ Donation across India by NOTTO, Govt. of India in 2016 One of the first hospitals in the country to receive the cGreen OT accreditation by Bureau Veritas Best Organ Transplant Centre award by Chief Minister Devendra Fadnavis in 2017 Best Medical Tourism facility in India 2012 and 2013, by Ministry of Tourism, Government of India First Prize for Energy Saving by MEDA

FUTURE ROADMAP

In the coming days, Ruby Hall Clinic will see the application of analytics and artificial intelligence (AI) that will support a patient’s multidisciplinary team in making the best treatment decisions for that individual. For those people who will live with chronic diseases or who may have been discharged from hospital care, biometric sensors would continuously relay vital signs such as heart rate and respiratory rate back to algorithms that will notify care teams if they detect deterioration.

TIPS FOR WOMEN TO REACH NEWER HEIGHTS OF SUCCESS

While there may be no magic formula other than hard work and perseverance for anyone who is looking to succeed, here is what Dr. Manisha thinks women leaders should do: • Wear your confidence like a crown • Surround yourself with people who support you • Build a team and believe in it www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Nandhini Priya N

A Unyeilding Persona With Unparalleled Qualities Indranil Roy | Business Connect “I don’t believe in failure. It is not a failure if you enjoyed the process”, Oprah Winfrey. The above statement undoubtedly explains the incredible zeal an entrepreneur carries to succeed. With the flow of time, the prominence of a woman in society has seen a paradigm shift. In the last decade, women have become more self-aware and have come out of their comfort zone to achieve feats that were deemed impossible. Nandhini Priya N. is one such woman, who stepped out of the conventional zone and created a prolific foundation that empowers women, especially homemakers to be strong self-sufficient. Nandhini was fundamentally driven by, the thirst to be a changemaker in the society. Whether it’s her profession as an advocate, repeated failures in cracking the Indian Civil Services or the struggle to get her products on the shelves, Nadhini has been “A force to reckon with”. Her robust motivation has always been a benefactor in turning challenges to opportunities. Her brainchild AEKA Herbal Cosmetics Pvt. Ltd. is an epitome of remarkable quality and is pioneering the national market with natural cosmetic products. INCEPTION STORY Brought under the spotlight in 2017, AEKA is an innovative business; floating on an online platform and is run by a team of women. As mentioned before, AEKA was established with Nandhini’s focus to bring transition in people’s lives. Nandhini endeavoured a stint of 10 years in cracking the Indian Civil Services examination; but, always faced a simultaneous failure. However, this stretch gave her extensive knowledge and experience to conceptualize a revolutionary platform. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Nandhini Priya N. Director

has been on Instagram & Facebook. They have around 20,000 Customers across India & it is increasing rapidly. HANDCRAFTED WITH NATURE Cosmetics made out of chemicals or foreign ingredients are widely consumed by, Indian customers. AEKA focuses on changing these practices and emphasizes the profound benefits of native herbs such as Avarampoo, Liquorice, Moringa, Lotus, Hibiscus, Virgin Coconut Oil and so on. Blending these herbs with adept technology, AEKA crafts customized products that match the customer’s requirements. Two of their renowned products are: • YEKA Hair Oil: By blending the often ignored, but powerful - Moringa leaves with 5 other fresh greens, AEKA crafts its YEKA Moringa & Green Magic Herbal Hair Oil. The brand proudly shares its capability to blend - 6 varieties of herbs with 20 key ingredients, for the hair oil. Customers testify this product as satisfying, for having their hair regrown, even in their bald areas. • YEKA Golden Glow Skin Oil: Made with the combination of Virgin Coconut Oil & Fresh Damascus Rose Petals, the YEKA Golden Glow Skin Oil is often termed as a Miracle Oil, by customers. From body care to glowing face to lip care, foot care, stretch marks removal, tan removal, anti-pigmentation, this Oil is a one-stop solution, for all the problems.

Nandhini was very enlightened with the significance of selfcare & skincare. Being a potential buyer of cosmetic products, she introspected that skincare products were mostly chemical dumped and wasn’t able to procure satisfying results even for simple anomalies like pimples/acne. Adding to this, the few natural/herbal products available in the market are not very affordable; this is why AEKA came into the picture! By combining the goodness of nature and an urge to create something wholesome, Nadhini established AEKA Herbal Cosmetics Pvt. Ltd. AEKA is a manufacturer of natural and reasonable cosmetic products under the brand – YEKA. The brand focuses on two aesthetic features of women’s health – Skincare and Haircare. A ONE-OF-A-KIND ORGANISATION The salient feature of AEKA is built upon its comprehensive business model. The brand is accommodated, with adept professionals who are fabulous housewives and homemakers, as well. Apart from this, the entire business is run on a virtual platform. Further to stay connected, the team utilizes contemporary applications like WhatsApp, Instagram, Team Viewer, Asana among the others. The Company at present has a team of 10-12 professionals, working from different corners of the country; most of them are new mothers. The Company’s Co-Founder Poorani. R is a new mother and leads a team of women through the tech-powered platform. Recalling her business model, Nandhini asserts, “Being Women ourselves, we wanted to give women an opportunity to explore themselves.” As of now, AEKA has accommodated 35 employees out of which 15 is working online as they are new mothers and couldn’t go for regular work due to family commitments. The innovative framework has helped AEKA create a substantial presence in the market.

ACHIEVEMENTS ACCOMMODATED SO FAR Within a short stretch, AEKA has become a renowned brand in Chennai. For the brand’s outstanding products, Nandhini has become a widely acknowledged and valued leader in the market. She has been a guest speaker in ‘Magalir Thiruvizha’ Women Empowerment Programme, organized by ‘THE HINDU’ newspaper. AEKA’s products are accommodated, by popular Celebrities in the region. Furthermore, Nandhini has been a guest speaker in many talk shows, sharing her vision and inspiration to empower aspiring individuals. SETTING THE STAGE FOR WOMEN ENTREPRENEURSHIP The cornerstone of AEKA is women empowerment and emphasizing on it, AEKA has been able to bring change in the life of many homemakers and new mothers. In addition to AEKA, Nandhini has founded PeNPassionates – A women entrepreneur association; focused on empowering homepreneurs and women who wish to grow and do something good with life. Aspiring women are facilitated with periodical training, mentoring sessions and exchange of ideas and experiences too. They have also conducted digital marketing workshops to empower these women and their business.

UNYIELDING TO CHALLENGES Since its inception, AEKA was baffled, with sequential challenges of the market. Starting from the top, finding the right ingredients and curating the adept product was a challenge. After a meticulous R&D, AEKA was able to procure reasonable products by, blending technology with nature. Next, it faced the most daunting challenge - Marketing. Since retailers generally looked for popular brands; getting AEKA’s products on the shelves was an uphill task. Still, Nandhini and her team showed their dedication and placed their products across 20 stores in Chennai, but then seeking potential customers became a concern.

FOR BUDDING ENTREPRENEURS

“Do Business On Paper First! Before starting any business, we need to plan every minute part as well. Try foreseeing problems that may arise and come up with a solution, accordingly. Also, try to find a good mentor and discuss your plan and take calculated risks if required. Furthermore, be aware of finances, accounting, people management, logistics, administration, etc. along with, product development. Above all, Don’t get demotivated by failures, treat them as lessons and don’t give up till the end”, concludes Nandhini.

From the above experiences, Nandhini concluded that physical marketing required investment in stores, campaigns, sales teams, etc. and despite all the efforts, output was still meagre. This was the turning point of AEKA. Shifting from the traditional approaches, the Company invested in the social media platform, which helped to reach out to customers directly. From there on, 90% of AEKA’s business

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Technology

5 EXCITING AI BUSINESS DEVELOPMENT HOW THEY CAN AFFECT YOU FACIAL EXPRESSION DECODING In our daily life interactions, we use tons of nonverbal cues, including facial expressions, intonations, gestures, and posture, to convey our emotions and feelings. For us, it has always been an easy task to decode people’s emotions and understand what individuals are trying to say. But intelligence technology can do the same now. According to nature.com, Researchers have used an ML Algorithm to decipher the seemingly inscrutable facial expressions of laboratory mice. While companies like Emotient and Affectiva are developing AI algorithms to read and decode people’s faces. Imagine being able to read your customer’s feelings as they use your product or service. Or Being able to target ads to individuals when they make a sad or angry face. This will be the future of the business to consumers interaction.

Nowadays, when you ask people about AI (Artificial Intelligence), they will start picturing some science fiction-inspired images of the machine-dominant futures. After all, we all are influenced by Hollywood movies like Robot, Interstellar, and more. For them, AI is just a concept, but in reality, AI has already become part of our lives. We are using AI every day. For example, Alexa or Siri, you know the capabilities, right? But this isn’t the end of AI. Today, AI has made business more efficient. Let’s deep dive to know about it.

HERE ARE THE FIVE EXCITING AI BUSINESS DEVELOPMENT VIRTUAL ASSISTANT Increasing popularity in the business world has pushed the AI Virtual assistant toward rapid innovation and development. As employees and employers struggle to effectively work remotely. While giant tech companies are giving their efforts toward a multitude of changes in AI assistants. In its digital assistant and AI voice assistant forecast for 2016 to 2021, by 2021, approximately 47.6% of AI virtual capable devices are estimated to be used in Asia and Oceania, as per Ovum. The Virtual assistant like Amy or x.ai has been seen as the most exciting and beneficial for entrepreneurs. Amy is an AI voice assistant that’s not just schedules meetings but also interacts with your contacts like a human. The AI virtual assistant is a fantastic innovation, it is saving many hours in a week.

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DEEP LEARNING

BUSINESS FORECASTING

Deep learning is merely part of machine learning in AI in which a device can learn to improve on its own by examining computer algorithms. This AI function imitates the workings of the human brain in processing data for use in detecting objects, identifying speech, translating language, and giving results as per making a decision on its own. A most interesting fact is, Deep learning doesn’t need human supervision. Imagine, what can possibly you do with it in your business? You don’t need a translator to communicate with foreign business clients, it can be used to determine which ads to display to your customers in real-time, you will have a self-driving car, and many more you can do with it.

AI-based devices are increasingly being to fill the gap between quantitative and quotatives analysis of marketing prospects. It has emerged that holds considerable promise in helping, to improve the forecasting process, including understanding the customer pattern demands, employee’s turnover, distribution requirement, cash flow, and many. Overall, AI-based application helps make business forecasting both automatic and accurate.

HEALTH MONITORS As per OECD estimates, 20% of health expenditure is wasted worldwide. The United States Institute of medicine made research the figure is more like 30%. Using both estimates, the top 15 countries by healthcare spend waste an average of between $1,100 (Approximately 80482.05 INR) and $1,700 (Approximately 124381.35 INR) pp/annum. That’s why many multinational tech and start-ups are making more efforts to make the CEO of your own health as well as reduce the prices of healthcare. There are many ways AI can empower in the medical sector, such as Guiding treatment choice, clinical trials optimization, and drug development, empowering the patient. On the other hand, many AI devices are being developed, so that you can manage your health by yourself and, in some cases, you can replace doctors and hospitals, with the combination of AI and personal smart monitors.

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AVONTEC AUTOMATION A Story of Perseverance Dr. Amit Mishra | Business Connect

THE ENTREPRENEURIAL JOURNEY

“Success and learning come from the worst experiences.” Carrying a legacy is as much of a challenge as creating one. Uma Nidmarty has taken that challenge head on, and has come through as an entrepreneur of tremendous merit. Uma came back from the US in 2016, as the CEO of Lectrotek Systems Pvt. Ltd., now known as Avontec Automation. She has transformed the outlook of her parents’ enterprise and is responsible for its introduction to the world of industrial Internet of Things and beyond. Uma’s diverse and cross-functional experience spans Strategy & Business Planning, Sales Transformation, Brand Marketing, New Product Innovation & Commercialization, Technology, Leadership Development, Program Execution, Industrial Automation, Startup Ecosystem & Portfolio Management, Manufacturing and Supply Chain Management. As an internal entrepreneur at organizations like PepsiCo, IncEMC2, Mercedes Benz and Altria Group (Formerly Philip Morris), Uma drove strategy and execution across large, international, multi-million-dollar projects aligned with organizational goals. As she took over the working of the company, Avontec saw an increase in its revenues by no less than 40%. She helped streamline the company’s products from 270 to 75, increasing production efficiency and profitability. It was in 2018 that the company changed its name from Lectrotek to “Avontec Automation”, to better reflect its capabilities. In addition to her current role as the Director at Avontec, Uma serves on the board of 5F World (A Ganesh Natarajan company) as well as HIIT80 Fitness, a unique tech fitness brand to hit the Indian market.

UMA NIDMARTY | Director

No entrepreneur can truthfully say that their journey of running an organization has been smooth. Like every entre-

preneur, Uma had to face obstacles in her path, too. Two years after she took the reins of Avontec in her hands, the company fell into a situation where under the influence of malicious outsiders, the partners moved money out of the company, engaged in activities without disclosure, demoralized employees, and disenfranchised the company’s supply chain. Never one to back down in the face of challenges, Uma turned this setback into an opportunity for learning, and began to work through it with the help of her brother. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Avontec has begun to overcome this hurdle already and is starting to see the successes it had reached prior to it. The greatest support amidst this have been the company’s ferociously loyal customers, employees and a supply chain that has supported it through the toughest of times. The team at Avontec has taken on the challenge to rise from the ashes and are already seeing the results of this unflinching dedication.

Uma says,

“

I wanted to highlight this experience because the life of an entrepreneur is fraught with peril, but also creates the highest learning. Anyone who has found themselves in a similar situation should know that most learning in life comes from negative experiences. And even when you are going through your worst times, you should know that, this too, shall pass.

“

COMPANY AT A GLANCE “We solve real business problems by designing and implementing solutions that seamlessly integrate into your existing manufacturing processes.” Avontec is an innovation-based, technology-driven High End Industrial Application Engineering, Digital Transformation and Automation Partner Organization. The company designs and delivers high-impact transformative industrial solutions that exceed customer expectations. Avontec Automation specialises in Automation (material handling), Industrial IOT, and Process Instrumentation. The three types of products/services that Avontec has an expertise in, include: Automation: End of line Solutions, Conveying and Packaging Systems Transformation: Leveraging the IOT software platform to increase line and machine efficiency and productivity Visualization: Large Industrial Displays, Process Control and Indicating Instruments With a highly experienced team working together, the company has Fortune 100 clients across various industries such as Food & Beverage, Home, Personal Care, Pharma, Petrochemical, Automotive, Steel, Power & OEMs. The team includes highly qualified design, mechanical, electronic and control engineering experts, and is a single solution provider for all of customers’ relevant needs. Avontec provides custom automation solutions to the customers that enable them to optimize their productivity and better utilize their resources. Application engineering is not only Avontec’s forte, they live and breathe application engineering.

A WOMAN’S JOURNEY

Women have been entrepreneurs alongside men since the dawn of time. It is only now that society and women themselves have started seeing them as such. Today, women have limitless opportunities to grow and prosper in most places. With the internet as omnipresent as it is, any woman can tell her story and if done well enough, can open doors further for herself and for other women. Uma hopes to see the heavily male-dominated start25

up industry of India make place for its women entrepreneurs, and would love to mentor any woman through the process. Her own experience as a woman entrepreneur has been distinguished. Entrepreneurship does not differentiate between men and women, it just grows with the person. Uma’s experience has been undoubtedly overwhelming, going through its own ups and downs in managing to find a work-life balance, but she has always found a way out. The key is to keep your eyes on the bigger picture and keep moving ahead. Good business practices, genuine interpersonal skills, and solid time management practices are qualities that can be embraced regardless of a person’s gender.

“When you can clearly communicate the WIIFY (What’s In It For You) to your customer, employee, supplier or family, the battle ceases to be one.” Having come from a family where women are recognized for their prowess and not for their gender, Uma has been fortunate to be at the receiving end of opportunities that contributed to her success. It is her commitment and hard work that helped her rise beyond people’s expectations.

LOOKING TO THE FUTURE

Avontec Automation has a fifty-year legacy to stand up to. In these five decades, the company manufactured over three hundred and fifty world-class products indigenously and was showered with innumerable accolades. With such a glorious past behind it, the future cannot be, but brighter. Avontec has ambitious plans for its growth and that of its people. They plan to scale exponentially, building collaborations with foreign establishments to manufacture machinery in India. Uma claims that just as the PMO has helped reduce corruption and red-tape in the processes of running MSMEs, if the government could enable real liquidity and credit for them, there is no stopping Avontec Automation and countless others like it in India. This year has turned over a new chapter in the history of Avontec, and in this changing outer landscape, the world is its oyster. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Culture

Tips to Drive Diversity and Inclusion at Your Workplace Over the past few years, diversity and inclusion in the workplace have always been hot topics. It should be because a diverse workforce (in age, race, religion, nationality, sexual orientation, and gender) has the ability to bring diverse viewpoints and perspectives to the organization, these elements can aid you to produce great products and great new ways to cater to consumers. But it cannot be possible without inclusion (collaborative, supportive, and respectful environment). Many types of research have shown that there is an inherent link between diversity and inclusion. Many strong companies value D&I policy, so do you. Having such kind culture make employees feel more secure and confident. In that case, they can perform better.

Here I have given 4 tips to drive diversity and inclusion at your workstation. SECURE BUY-IN FORM LEADERS

Former PepsiCo CEO Indra Nooyi once said, “Just because you are CEO, don’t think you have landed. You must continually increase your learning, the way you think, and the way you approach the organization.” This is entirely true for driving diversity and inclusion in the workplace. It isn’t enough for any company to have policies in place if they are not being made law. Tone and retheme of activity come from those most visible. So, diversity and inclusion must be led from the top and then lived by all through the organization. A meaningful step towards the right direction makes

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changes. Leaders run the culture and buy-in from the senior staff can ensure a greater chance of adoption. A great team also requires a leader. A leader, who understands team perspectives, creates a sense among team members that they belong to this place and works to develop a deep sense of alignment and camaraderie. This kind of culture stretches beyond a “diversity quota” in the recruitment strategy and needs to be grown from leadership. The perception; diversity and inclusion are embedded in each aspect of the organization is important for its overall success.

whether it’s learning about special rights in the workplace, how to ease implicit bias from interview panels, or even had experiences of marginalized groups, these are all vital pieces of information in the cause. Now the question is, what is the best way to learn? There is a lot of free and paid training program available on the internet pick best one.

DISCUSS YOUR DIVERSITY POLICY OFTEN AND CLEARLY

Many companies start their diversity and inclusion policy with a perfect plan. But when it comes to discussion, most organizations get stumbled. In order to sustain the policy D&I, often communication is imperative for success. Also, do not forget to follow-through with the plan. The diversity policy makes the base of your organization commitment and posture. It should be consistently promoted; otherwise, it lips the service. Ensure it isn’t just on your web page or in siloed company folders. Put the contents on newsletters, and social media, even use official email to demonstrate that you not only talk the talk. Similarly, that having leader commitment supports the effort, so does your often conversation. It should be followed in two- ways, first by encouraging feedback from your employees and others communicating regularly.

ENHANCE THE VOICES OF MARGINALIZED

Your workplace can switch into a breeding ground for microaggressions toward underrepresented groups. In that case, it is difficult for those minorities who work at your place they unsure enough to raise a voice. So, it is crucial to learn how to disturb department and space, privilege, and power. Changes you will be experiencing when you become an effective ally for others. Look around the offices and meetings. Note down on your diary, who isn’t there, and raise this issue. To not let the workplace be a breeding ground, one should be able to bring their best self so that everyone can work and feel comfortable to contribute. Moreover, establish resource groups is another great key to make your team member’s voices heard.

PROVIDE TRAINING AND EDUCATION

In order to proactively demonstrate your commitment to diversity & inclusion, you have to organize training for this policy. It will equip your teams with a deep understanding and practical skills to make sure a more inclusive workforce. As vital as getting a leader to buy in is, each and every team member also need to recognize their key role to support the culture. And it should start with educating team members. So,

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www.businessconnectindia.in | Vol. 4 |3Special February 2022INDIA INDIA www.businessconnectindia.in | Vol. | IssueEdition 5 December 2020

CHANDNI AGARWAL

A PASSION-PRENEUR BESTOWING AESTHETIC CLOTHING FOR KIDS Avishek Singh | Business Connect When a child is born, it becomes the fascination of every parent to dress-up their toddler, with a classy look. Urbanisation and globalisation have significantly affected people’s preferences, especially about clothing. People have become more concerned with quality, and are focusing more on comfort, durability, artistic designs, etc. and when it comes to kids clothing their quality consciousness goes up by a notch! The rising demand has made people focus more on foreign brands, which are hard to get. Realizing the need, many innovators have arrived the market with a collection of artistic dresses, but still, the international standards were missing. This abundance laid an innovative opportunity for Chandni Agarwal, founder of Little Tags - A creative e-commerce platform, having a choice collection of kids clothing, crafted by recognized global brands and renowned designers. DESIGNED WITH PASSION Chandni’s entrepreneurial journey started, after her marriage, to be specific right after her first toddler was born. Being a passionate person, it was difficult for her to find the choicest clothes, for her child and most of the time it had to be imported. This stimulated her motivation to devise a brand that can dazzle the Indian market, with an aesthetic collection of designing apparels, evidently, Little Tags was introduced in the industry. Incepted in 2017, the brand has welcomed some of the best designers and brands around the world, under one umbrella. In a short span, Chandni is foreseeing to launch another brand ‘Little Tags Luxury’, which will only include international luxurious brands. ONE-OF-A-KIND BRAND “My Brand is a product made out of a mother’s love”, says Chandni. The bond between parents and their toddler is the purest relation in the world, Little Tags ensures, with every product this bonding becomes more sound. But, urbanisation and globalisation has introduced an outrageous competition, So how do Little Tags stand out? During its inception, the market had an abundance of luxury apparels for kids at cost-efficient prices. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Chandni Agarwal | Founder

This void laid down an eventful opportunity, for Chandni. Within 3 years, She has welcomed 140 brands and 25 national and international designers. Little Tags has grown into a one-stopshop having casual wear, traditional wear, party wear, and much more. The brand has a special category Mini-Me – Look alike designer clothes for parents and children tailored specifically to occasions. Other than these, the brand has a significant number of grooming accessories and eyecatching homecare products as well. 30

A WELL-DEFINED BUSINESS MODEL A clear understanding of customer preferences and provider’s potential gives a brand a better edge in the market. On the same note, Little Tags makes a portfolio of every individual designer on sales capacity, feedbacks and new ideas in the product. In-depth research on customer’s behaviour further, helps in addressing the market changes. The analysis helps in categorising products as mundane, seasonal or occasional. This data eventually helps in upscaling the quality of products.

EFFECTIVE AMID THE PANDEMIC The desolation created by COVID-19, has severely affected the operations of organisations, but for Little Tags, it hasn’t. Floating on the e-commerce platform, gave it an upper hand. Also, challenges don’t stop people from buying clothes and when it comes to kids the demand actually rises. Little Tags was able to sustain its business leveraging on this reason. Even in self-isolation, many people addressed to various occasions like birthday parties and giving their children the charming look was indispensable. This kept Little Tags in the loop, meeting their customer’s demand, and overcoming the pandemic challenges. A VIRTUOUS WORK CULTURE “We’re a team of passionate people and having an independent work culture, keeps us connected at all times.” says Chandni. A brand made with love needs to have an adept team, with the same level of enthusiasm. Little Tags enjoys the expertise of 30 talented people on board. Every employee is qualified with optimism and is encouraged to grow their productivity. Chandni being a woman, further pushes for passionate women as it makes her business stronger and puts up a profound image in the market. Little Tags has a very harmonious work culture. Chandni being the sole leader maintains complete transparency with her team. She engages in face-to-face discussions to resolve individual issues and also to churn out their true potential. The congenial bond helps in maintaining a growing atmosphere and a ‘charitable

team formed with love’. Chandni proudly shares that not a single employee has ever felt discouraged or left alone, in the last 3 years. A COMMENDABLE JOURNEY With 3 years, of growing business, Chandni has become an example, for many women who wish to break through the orthodox nature of society. Belonging from a traditional Marwari family, it has been arduous maintaining a balance between work and life. However, with sheer will and dedication, she has grown her business. Her brand’s quality has been widely commended by customers, helping her gain a substantial presence across the country. Many of her customer’s testimonials say, “she can make any festival/occasion special”. Adding to that, Little Tags has grown from 5 brands and 3 employees to 140 brands and a team of 30 people. They started the journey in the e-commerce platform and are foreseeing to grow in the retail space so that people can touch and realize the quality upfront. During the COVID, the office staff often went out of their way to complete deliveries, which further attributes the quality. WHAT DOES THE FUTURE UPHOLD? After building a significant presence in India, Little Tags foresees to build supply routes to foreign countries. The brand is already approached, by customers from Posh countries like Dubai; within a short span, the brand is aiming to start its exports. Besides this, Little Tags is looking forward to bring new brands and grow more on the digital space.

A SMALL TOKEN OF EMPOWERMENT “Don’t be afraid, what you truly aspire lies just beyond what you fear”. Chandni Agarwal 31

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GO DIGITAL

MAXIMIZING MARKETING WITH QUINTESSTIAL Kriti Anand | Business Connect Entrepreneurship is a challenging endeavour. It does not differentiate between men and women. But women, typically, play multiple roles in life, where entrepreneurship adds to those roles. At the same time, women have to establish their credibility to people. For the Founder of Quintesstial Media and Marketing, this journey was made a little easier with the support of people around her who were positive and professional, and did not let gender biases interfere with their work relationships. In our society, we have a set mindset that only certain jobs are suitable for women and while women might be as ambitious as their male counterparts, they have to work harder to prove themselves. Farheen Shaikh, the Founder and Creative Director of Quintesstial Media and Marketing, has conquered these challenges and risen above them. She establishes that it is just as important to give credence to the fact that women, despite additional challenges, have been keeping up with the pace of the industry. Shifting the narrative from challenges women face, she intends to give

PARTING WORDS FROM FARHEEN SHAIKH, FOUNDER AND CREATIVE DIRECTOR:

“

Do what makes you happy, regardless of what others think, or the fear that might come from trying things out. Success is a long and continuous journey and may be measured in many ways (not just the monetary reward) so don’t loose your values in the process. If you have decided what you exactly want from yourself, then all the hurdles turn out to be the stepping stone towards success. You simply need to be confident and determined towards your goal and above all you must enjoy your work for only that can keep you going and bring out the best in you.

“

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FARHEEN SHAIKH | Founder & Creative Director

Opportunities are everywhere, there are no different or special doors for women.

them more credit for standing against the overwhelming opposition at every step of the entrepreneurial life cycle, from fighting cultural perceptions, juggling personal and professional responsibilities, to securing funding and leading their initiatives.

“All we need is a clear vision and a strong will to grab it,” states Farheen Shaikh. There are ups and downs but the joy of attempting something on your own is unparalleled. Each time you struggle and overcome a crisis, you will have beautiful memories to look back and celebrate. Challenges give Farheen reason to work harder than before.

These days the number of women entrepreneurs is increasing considerably. They tend to be more successful, too, because of their trusted status in the community. There is no doubt that there is always an initial struggle, with the majority of the high-level business world still being dominated by men. However, everything is possible, provided one has the determination to take on these challenges.

She says, “We learn from our own experiences in life and that becomes our ideology.” ABOUT QUINTESSTIAL

THE ENTREPRENEURIAL JOURNEY

Quintesstial Media & Marketing is a Digital Marketing Agency based in Pune. As a front-line digital marketing agency, it offers a wide range of services starting from website designing to social media marketing, brand development, graphic designing and much more.

Artists and designers are creative people who touch our hearts through their imagination and creativity which is why visually playing with colors came very natural to Farheen. Farheen’s journey towards entrepreneurship has been for her an amazing learning experience. It has, in many ways, shaped and defined her as a person. It demanded tremendous courage and perseverance. Her struggle as an entrepreneur has been as easy and as difficult as any other person’s. When achieving a dream of owning a startup regardless of gender bias, Farheen believes that the most difficult part is getting started.

Based on the client requirements and keeping up with the market’s pace, the company offers varied creative solutions like video magazines, brand campaigns, motion posters, and videos that have proved a great way for customer retention & engagement. Each of their engagements are tailored to suit every individual client’s needs and goals. Quintesstial believes in connecting with the clients, understanding their ideas and transforming their brand as they have imagined it to be. Every relationship the company builds with a client is markedly different. The company works as their digital marketing partner that only succeeds when they succeed.

While the gender biases never disturbed Farheen, she did face a few challenges while starting up the business. Within days after setting up her first office space and spending about a major part of her savings, she had to move out from the space overnight since the landlady was not happy with the office interiors. Left with a complete setup of office furniture and no space to move in immediately, she had to keep all her furniture in her building’s basement for over a month. In spite of this, she found herself lucky enough: work kept coming in and the ball started rolling once again. Thus, after forty five days, she shifted to a new premise.

Things have changed drastically post the pandemic, and most businesses have realized that the conventional way of marketing their product or services are not enough anymore. Because people are indoors and consuming information online, this is the right time to go all out with digital branding. In the current scenario, Digital Marketing is the ‘only’ most important thing for businesses to reach out to the right audience at the right time. With its clientspecific approach, Quintesstial is one of the most-suited and valuable digital marketing agencies in these times.

Farheen remarks that she has been fortunate to have worked with people who believed in her abilities irrespective of her gender. She believes that everything is possible regardless of a person’s gender, if one is ready to face the challenge:

QUINTESSTIAL’S MILESTONES Under the determined leadership of Farheen, Quintesstial has achieved several milestones in its journey so far. From being nominated for India 500 Startup Awards 2019 to being recognised as one of the most stylish leaders in business by Business View Magazine, the agency has established itself as a trusted and sophisticated digital partner in the industry. It has designed exclusive Magazine & Lookbook Design for celebrities and fashion brands, promotional campaigns for fashion brands in Dubai, London & Germany, editorials for international fashion magazines (London Fashion Week), and been a digital partner for films promotion, among a number of other marked successes.

“When you do something so deliberately & with conviction, you are bound to achieve it!” When a woman starts a business in our country, it is mostly taken as a hobby of hers. Here is the real struggle-in having to prove themselves to overcome this bias. According to the Founder of Quintesstial, women do not need any special status or attention. Working women are as capable and as normal as any other working person. Instead of bringing an agenda of helping women, entrepreneurship should be made ‘normal’ for everyone. For her, it has always been about making things ‘Gender Neutral’. A woman can work as efficiently as anyone else.

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Tourism

Trekkers Adapting to COVID-19 Norms, are Exploring New Tracks Trekking is a social sport, loved by wanderers. Just imagine yourself climbing up to the Himalayas. The satisfaction of reaching to the top and sitting on a cliff, enjoying the enormous surrounding from the top will take away, all your stress. The more realistic way would be to imagine yourself there with a hot cup of tea along with a bowl of Maggi in the chilly weather! Climbing through the Himalayas will assure an experience that can never be forgotten. The willpower to start and finish the trek is a motivation in itself. But trekking was forced to be at a halt for some time due to the Coronavirus pandemic that has taken the world by a storm.

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The most difficult days faced by trekkers were the time of lockdown when they were forced to lock themselves down at home for a long period. It is extremely difficult for trekkers to live in four-cornered rooms, who are used to live in tents on the lap of nature. No air condition can provide the cool breeze that nature can give. A pure freshness of tropical forest is everything that a wanderer needs. The pandemic hit hard like a termite who ripped through the layers and made its presence felt. When the entire country was in lockdown, train journeys were on hold and trek routes were forbidden territories. When the lockdown was unfolding slowly, the paths for trekkers were gradually opening too but just like other guidelines, the trekkers also have to get adapted to the new COVID norms. It seems like after a long time, the trekkers are reconciled with their backpacks and jackets filled with dust. Three months back, when the coronavirus was calmly unfolding, a pastor and trekker from Mohali, Daniel Francis looked forward at the journeys to several Himalayan treks. He picked one to Bhrigu Lake, which is one of the well-known routes along Manali’s Himalayan trekking trail. “I plunged into action, as I enjoyed a trek to Hatu Peak. It’s easy if you can drive to Barog from Chandigarh and then take the next stop at Narkanda, which is the beginning of a seven-kilometer trail to the artistic Hatu temple,” shares Francis. Surrendering to nature is what trekkers love to do and by inhaling the much-needed dose of oxygen and embracing the world of nature with a walk on the wild side. A Chandigarh-based trekker, Jashan Chatwal states that whenever a trek in the Himalayas is planned, he not only looks forward to climbing, tent stays, make-shift bathrooms, or the delicious meat curries but also the break from all the noises that exist in the urban lives. “I have been exploring local urban hikes and forgotten parts of the city, discovering gorgeous dead ends and pretty houses around where I live,” says Chatwal.

“

“ Everyone wants to live on top of the mountain, but all

the happiness and growth occurs while you are climbing it.

– Andy Rooney

It is said that walking in nature is something where you can be lucky to witness a thousand miracles. A passionate hiker, Sheena Singh emphasizes the view, “You have to be super present and that’s what trekking is, it’s being in the moment. It’s not being somewhere else. It’s being in the right now. With COVID-19 numbers going up, I am concerned about the possibility that trails may close again which is why it’s sensible to follow the local guidelines and maintain a physical distance. That means, for instance, avoiding popular trails or peak times.” When one decides to do something, nothing can come in their way. Just like the world has resumed with the guidelines being followed, trekking has also resumed, adapting itself to new COVID norms. The most common challenges that can be faced when you are on trekking will be interacting and adjusting with locals, evening camaraderie, sharing stories with people around, and then the warm hugs. A lot might have been changed when you go for trekking next time but in the end, you will be mesmerized with the beauty of nature anyhow. The world might have changed but still, the sky will be the same as always.

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KAMAL GREEN COMPOSTERS

An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions Kajal Dobhal | Business Connect Today, the surging population has resulted in the overproduction of waste that is adversely affecting the environment. It is the need of the hour to come up with ingeniously sustainable solutions for waste management. Many big enterprises are making significant offerings by providing products that can convert biodegradable waste into beneficial manure by the process of composting. But still, we need to come up with better tools to deal with the human-generated waste that is disastrously polluting the Earth. A pioneer, Kamaljeet Kaur, was struck by the realization of the need to curtail the amount of produced waste to prevent the harmful effects on the environment. With the passionate drive to prove her fortes for producing innovative waste management solutions, she incorporated Kamal Green Composters- a manufacturing company of the compositing machines. COMPANY OVERVIEW Kamal Green Composters is the key manufacturer of the composting machine in which, any kind of biodegradable waste can be converted into manure within 24 hours only. This process is absolutely automatic and no bio culture is used for the decomposition of the waste to make the compost. With the mission to manage the solid biodegradable waste in an effective and beneficial way, the Company has pioneered the domain with its exemplary Waste Managing Machine. It is coming up ahead with a number of variants in the machines for Industrial, Domestic, Commercial purposes, etc. Kamaljeet Kaur, the Managing Director, commenced this business venture with the motive to manage the green waste in the more productive and effective ways. The exemplary women entrepreneur has acknowledged the need for managing solid waste with efficient techniques to reduce the amount of solid waste that is hard to manage. According to her, managing agricultural waste is quite a distressing task in terms of the environment. For dealing with this issue, her team is striving to collect that waste from the farmers and return them with fertile manure that can bestow them with fertile compost to grow healthier crops. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

KAMALJEET KAUR

Managing Director, Kamal Green Composters 36

The motto with which Kamaljeet is leading her organisation is ‘It’s the payback time, let’s give it back to nature’. She elucidates that apart from providing good quality manure to the farmers, her endeavours are inclined towards dealing with the landfill problem that is the prime reason for the soil pollution and many other environmental issues. In New Delhi, India’s tallest rubbish mountain is the proven example of the human inefficiency to manage the surging amount of solid waste. And, to make a significant contribution in reducing the amount of waste from being dumped in the landfills or the garbage mountains, Kamal Green Composters has come up with a unique solution. WHAT IS SO UNIQUE ABOUT THIS VENTURE? Kamaljeet accentuates the fact that there are numerous service providers in this domain, offering the machines for manure formation. As the work station is headquartered in Ludhiana, Punjab, the targeted customers are from this region of the country, where only the distributors are offering the machines for sale. But, Kamal Green Composters is making a difference in the relevant domain by being the sole manufacturers of the composter machine. Their endeavours are absolutely focussed on reducing the amount of solid waste from the ground level only, to prevent any further addition to the huge pile of garbage in different regions of the country. Kamaljeet states that green waste can be utilized in numerous ways, such as to make bio enzymes, room fresheners, floor cleaners, natural detergents, etc. Her efforts are aligned towards utilizing the waste in the most sustainable way that can benefit the society as well as the environment also.

of the river Sutlej that is the prime reason for cancer in those people. Kamaljeet states that acknowledging this fact inspired her to contribute to waste reduction and since then, there is no turning back.

Kamaljeet is also associated with the organisation- ‘Sahkar Bharti’, where she is training the women associates with the ‘pit and pot’ compost making procedure. This method can be utilized to make the manure from the animal faeces even without the required machine. Her initiatives have served as a beacon in empowering the women from the ground level.

From a skill development centre- PAU, she received the training of incepting a company on her own along with the management skills, under the guidance of Dr. T.S Riar, Associate Director of PAU. Afterwards, she was chosen for conducting an experiment of incubation for PUSA AGRIPRENURE under a training program- RKVY Raftar, Incubation programme.

A GLANCE AT THE LIFE OF THE DYNAMIC ENTREPRENEUR Kamaljeet is an avid reader and fond of writing poetry. Her interest in reading and writing stimulated her to attain a Bachelor’s Degree in Reflexology, after her marriage only. Being married for over 22 years, she dedicated a significant portion of her life to her family. But, as her children grew up and forged ahead to pursue higher education, she felt the need for doing something of her own. As her family members became busy with their pursuits for a brighter future, she pondered over the possibilities of serving the society in her spare time. Soon, she became a volunteer for the WOW organisation where the Chairperson, Jatinder Pal Singh has infused the philosophySow the seed of unwavering faith in your heart and let that faith grow into a fruitful tree gradually. He believes that this philosophy is much better than performing the duty without considering the results and even a minuscule effort with good intention is enough to change the world. His personality inspired Kamaljeet to believe that her efforts can create a huge impact on her as well as on other’s lives also. Hailing from the medical background, she decided to commence the business venture to make a difference in the current environmental scenario. She single-handedly incorporated her very first entrepreneurial venture. Reminiscing upon the time while volunteering for the campaign- ‘Aan Milo Daryaon’, she states that she witnessed the humongous amount of waste that needed to be managed well. She also came across the fact that due to the seasonal water stream in Ludhiana- Buddha Nala, the water of river Sutlej was being polluted with the carcinogenic compounds. It shocked her to the core of her spine that people in Rajasthan are left with no other options but to utilize the extremely polluted water

INSIGHTS ON WOMEN ENTREPRENEURSHIP For the dynamo, this entrepreneurial venture has allowed her to acknowledge her strengths as a woman. Kamaljeet expounds that each woman is efficient to conduct creative improvisation. As a home-maker, she ensures to create something useful even out of the wasted articles. So, when a woman delves in the entrepreneurial world, her creative aspect allows her to come up with the most effective and effortless way of conducting business operations. She believes that women are great managers, owing to their family managing skills. She firmly states that more and more women should enter the business world to emerge out as exemplary leaders. The visionary entrepreneur is constantly striving to offer more and more employment opportunities to the women in the first place. She aspires to witness the up-gradation of all the segments of the society with the intense women involvement in the near future. Kamaljeet’s endeavours are solely converged on women empowerment and she desires to forge ahead to pursue her future prospects by allowing other women aspirants to walk beside her. Highlighting the future prospects of the Company, Kamaljeet reveals that she would like to expand the reach of her business venture to abroad and give a kick start to women entrepreneurship with this innovative idea in foreign countries as well. The Company foresees a bright and blazing future ahead. As the rising population will result in a surge of waste material, this domain will propound more business opportunities to the aspirants. 37

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CONVANTO Fund Raising Convanto helps in raising capital for startups and large and medium size companies www.convanto.com

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Health

To live a healthy life, it is necessary to have a fit body and for that a healthy diet is really important. Having low-calorie foods for a healthy body with good nutrition is one of the key steps to a healthy life. Nowadays, people are into bad eating with the consumption of junks and a lot of oily and spicy foods, forgetting how harmful it can be for their body. It is still not late! Try to attain a healthy body by keeping a balanced diet.

Start eating food that has vitamins and minerals, which includes fruits & vegetables, a source of protein and whole grains. In the beginning, it might feel hard to change your eating habits but being focused on small changes, will help you to walk on the path to improve your health. Opt for foods that have a naturally low-calorie count with good nutritive value.

Here is a list of 5 Low-Calorie Foods for A Healthy Body that will help you to maintain a healthy weight and promote overall health & wellbeing.

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LEAFY VEGETABLES Green leafy vegetables are most common among those people who are health-conscious. These are some of the best low-calorie foods for a healthy body that delivers a lot of minerals, vitamins and phytonutrients and they are considered the most nutritious. One of the best green leafy vegetables for people who are into weight loss is Spinach, as it is packed with nutrition like Vitamin C, iron, magnesium, calcium and protein. It also slows digestion and keeps you feel full.

LENTILS These tiny little beans that come in brown, red, black, and green varieties are rich in a high level of protein and fibre. Lentils are good for boosting health as they have a plentiful source of folic acid and potassium that helps support your heart health. Lentils are best consumed as normal daal or as a vegetable soup, which has a very low-calorie count and the macros are good for a balanced diet.

CITRUS The bright, refreshing, colourful, fragrant and juicy citrus fruits are the best low-calories food for a healthy body that is not just delicious but are also rich in multiple nutrients like Vitamin C and Dietary fibre that keeps your appetite in control. Citrus fruits such as Lemons, Oranges, Mandarins, Limes, and Pomelos etc. are consumed for their numerous nutrients like Flavonoids, which are plant-based nutrients and Dietary fibre, which is a type of complex carbohydrate that is found in plant foods.

OATS A steaming bowl of freshly cooked oats drenched in milk is the healthiest breakfast you could ever have. Oats are rich in soluble fibres, which help in lowering cholesterol levels. This is considered as one superfood that can easily fit itself to suit your needs, which will boost your energy levels and will help you lead a healthy lifestyle.

GOURDS The family of gourds have Ridge Gourd (Turai), Bitter Gourds (Karela), Bottle Gourds (Lauki), and Pointed Gourd (Parval) etc. they are packed in a whole lot of nutrients. Gourds are high on nutrition, great for diabetics, aids digestion and boost weight loss. Gourds can be consumed in vegetable form, juice, or even it can be made in as a healthy smoothie by adding apples and spinach to it. Gourds are amazing to strengthen the immune systems and it contains anti-ageing properties, which boosts skin health.

Consumption of a wide variety of filing foods with a lot of proteins and fibre will help you fight cravings and when the above mentioned low-calorie foods for a healthy body are paired with maintaining an active lifestyle, it keeps you feel satisfied. 41

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INSTITUTE OF LEARNING & DEVELOPMENT An Entity of Change for the Educational Arena “Live as if you were to die tomorrow. Learn as if you were to live forever.” Indranil Roy | Business Connect This immortal phrase coined by the late Mahatma Gandhi is the guiding light for many individuals across the planet. Knowledge is the most valuable asset in this era that scales the growth of a person. The fact is evident from people seeking growth. To stay ahead in this competitive market, people strive for more knowledge. Many National and International Institutes come up with tailored courses to feed the appetite of knowledge worldwide. Institute of Learning & Development (ILD), is one of the posh foundations providing qualified training solutions and education consultancy services. With numerous valueadded learning solutions, ILD serves professionals from corporate as well as public sectors, youth from educational institutes – in short, people from all ages and backgrounds. GUIDING PEOPLE OVER 2 DECADES ILD was founded in 2001, in Hong Kong by renowned educationist, entrepreneur of change and critically acclaimed author Dr Rita Vyas Nagarkar. Its purpose propels upon Dr. Vyas Nagarkar’s belief, “life long learning is the cornerstone of a person’s development”. Its customized solutions are known for creativity, focused content backed by, effective delivery. Its multifarious course-portfolio contains topics that cover over twenty-five career streams - and thousands of bite-sized learning materials. Parallelly, it provides Branding and Design Services, Youth-SME Bridging Internships, University-Industry/Community Bridging Seminars, Content and Curriculum Development as well as Document Design solutions. ILD is revered, for filling the gaps of knowledge and skill-sets making people competent for their desired goals. In its long and resilient stint, it has satisfied hundreds of world-class companies and brands. Its excellence has driven its proficient trainers, whose academic expertise shapes ILD as trustworthy Institute for Non-Formal education. Most of these trainers are doctorate and have substantial teaching experience. Also, ILD’s course developers and advisors are selected amongst renowned academicians to ensure an International standard for contents. Its courses mainly focus on areas such as Discourse and Genre Analysis, English for Specific Purposes, Langugae for Specific Purposes, Professional Communication, Intercultural & Cross-cultural Communication, Soft Skills for Personal and Professional Growth, Entrepreneurship & Business, Marketing & Sales, Advertising & Branding, Train the Trainer, Coaching & Mentoring, Wellness, Ecology & Environment, Marine Science as well as Needs Assessments & Document design, to name a few. A WELL - DEFINED MENTOR Whether in academics, authoring books/blogs or becoming an entrepreneur of change, Dr. Vyas Nagarkar has excelled in all the facets. Her transcending qualities are fostered, by her edification www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

DR. RITA VYAS NAGARKAR Founder & Director

and knowledge of diverse elements. She completed her M.A from R.D University, Jabalpur. Afterwards, she did her M.Phil from the University of Hong Kong; also, earned a Ph.D in English Linguistics focused upon communication, language and culture, from City University of Hong Kong. Thereafter, Dr. Vyas Nagarkar embarked on her entrepreneurial journey in 2001, intending to support people’s development across the globe. Instead of teaching profession, Dr. Vyas Nagarkar desired to make a difference; hence, choosing entrepreneurship as a career. Fortunately, her risk was worthy of its effort – ILD has grown into a holy sanctum of educators, course developers and researchers of diverse backgrounds and ages from all over the world.“I wanted to provide quality courses and learning materials on varied subjects for students of diverse ages and backgrounds”, comments Dr. Vyas Nagarkar. Through ILD, she has culminated a transformational change for millions of people across the globe. As of now, ILD has more than 1.5 million online learners and 10M Beneficiaries across Hong Kong, Macau, Greater China, as well as the Asia - Pacific region. Furthermore, it has completed 20000+ assesments and provided more than 1200 learning materials and books. BRINGING CHANGE IN THE ACADEMIA Dr. Vyas Nagarkar has been in the academic arena for more than 25 years mainly focusing on teaching, research, and consultancy. She has mentored corporates, civil servants in Hong Kong government, Mainland China, India and other parts of the Asia Pacific region. During this period, she found two hurdles that required sustainable action. First, was that useful academic research very often got lost in academic journals. This was a waste of time and money, as research only benefited the researcher and excluded practitioners in its field and the broader community. Second, she observed a major ambiguity between learners’ employability skills and formal education. These loopholes needed to be filled since, traditional education wasn’t enough to make a person employable in this fast-track generation. ILD emerged as a bridge to every aspirer’s objective while curating solutions that benefit the wider community.

“Lifelong learning and continuing acquisition of knowledge and skills is the cornerstone of a person’s development” - Dr. Rita Vyas Nagarkar aligned tasks and responsibilities. Employees are also given the authority to make a decision when needed. ILD also conducts after-work parties, staff lunch, team-work workshops, festival/get-togethers, boat trips and much more for their enthusiasm.

Built upon core values like Credibility, Quality and Trust, ILD has carved a niche expertise in an immensely volatile sphere. The team on board are well-defined leaders, authors and academic researchers, who make ILD committed to its core purpose. The robust team also help in procuring tech-augmentations that provides personalized customer experiences. The Company has automated back-office systems, virtual assistants and other digital innovations for building teaching teams across the world. The team also invests into R&D to garner knowledge, develop and design tailored contents and keep the company updated with trends.

UNBROKEN TO THE PANDEMIC COVID-19 has been the most novel challenge for ILD but wasn’t able to shut them down. They pushed forward leveraging on digital technology, conducting online training. ILD remodelled its business – design & deliver courses and stayed connected with candidates and employees. The adaptive method made them more proficient with remote meeting and training platforms, helping them expand outside the Asia-Pacific market to Europe and beyond.

A WELL-NURTURED WORKFORCE ON BOARD “We make sure that our organization and employee values are aligned during the recruitment process to ensure that the new employee will be compatible from the very start”, says the founder. The sustainability of a company depends upon the integrity and development of its employees. ILD’s greatest asset is its team; as such, they are treated with the same respect and understanding as to the clients. Employees are provided time-to-time feedbacks and supervisory support, making them clear on the Company’s goals. They are also equipped, with proper resources to incur results at deadlines. Parallelly, employees’ well-being, is ensured through effective communication between the team and the upper echelon.

In the last 2 decades, ILD has surpassed many challenges and won several landmarks in the process. It has received reputable teaching development grants from the government to devise school-based curriculum, project-based learning as well as teacher training. For its spectacular contribution to people’s development, it has received research grants to research topics that align with the government regulations or those that are linked to people’s welfare. For example, ILD participated in prestigious CERG funded research on Food Labelling Regulation, whose findings were shared for community benefit.

The transparency ensures an uninterrupted flow of information and flexibility between all. Employees are nurtured on individual skills putting them to good use and are challenged with Company 43

A JOURNEY WITH SEVERAL LANDMARKS

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RNI NO. : DELENG/2018/76695

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