Ascent Consulting Special Edition 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

A read to inflame the entrepreneurial ‘fire’ amid the ‘winter chills’… Shattering the boundaries caused by the gloominess of the winter season and welcoming the New Year with absolute fervour, we have brought some seasonal cheers to our readers via our exclusively curated December’s special edition. You can consider it as a ‘wintery read’ where the seeping of innovation into the business objectives has been the focal point. For many businesses, innovation emerges from the immediate disruption in the workflow and this edition proves it sophisticatedly. Also, most of the success stories airing in the business space speak of the prominence of hard work, perseverance, and of course creativity to achieve the established goals. Inducing some transformative waves across the business landscape, many businesses are setting the benchmarks across their niche market with some extraordinary offerings. As this most-awaited edition brings you a series of fascinating reads, we are adamant to assert the dominance of creative ventures in the growth of our business community. With the steadfast willingness to flag a name in their respective domain, the companies featured in this outstanding issue have showcased their exclusiveness adamantly. “You can’t use up your creativity. The more you use it, the more you have it,” a quote from Maya Angelou spoke the most to me while writing this editorial. Indeed, most successful individuals have one thing in common i.e. creativity- oriented outlook. Who doesn’t know that creative heads had been ruling the world since time immemorial? Don’t we know that in the history of mankind the most daring plunge has come from the demiurgic minds only? As most of the leaders across the world have always accentuated the significance of thinking out-of-the-box for the evolution of the world. On the cover page, we have depicted the vignette of AscentHR, a brainchild of Subramanyam S. Owning a reputation of an eminent HR technology and service company, it has been basking in the glory of success. As he maps the overall journey of the company in a virtual session hosted by our team, Subramanyam S described his venture as an intent-driven thought leadership where offering better employment prospects to the youth is the foremost motto. Indeed, the inspiring values ingrained in the groundwork of Ascent HR are the secret behind its phenomenal growth. We avidly believe that the ingenious streak portrayed by the company will serve as a ‘big-wheel’ dose of motivation to our global readership. Likewise, there are several other productive ventures that not only carved out a market for themselves in the respective industries but also, proved their prolific streak to make a difference to the targeted audience. Our diligent team of professionals have made persistent efforts to create this edition for delivering effectively engaging content to our global audience, hence; we hope you will enjoy reading this as much as we enjoyed its formation. And the third wave of the covid-19 pandemic has knocked the door of our nation, ergo it’s time to take the covid-prevention guidelines and behaviour into serious consideration. Avoid the callous attitude and contribute your part to fighting against this pandemic effectively!

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari

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www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

CO VE RS

TO RY

Content

Page No. 10

ASCENT CONSULTING A one-stop-shop for HR Outsourced Services

Page No. 18

MANHADAY CONSULTANTS PVT. LTD. Solutions Deliverable Financial Consultancy Firm

Page No. 24

CUISINE Ground-Breaking Business Trends For Food & Beverage Companies

Page No. 30

EXCELLENT GLOBAL ENDEAVORS LLP Building Renowned Brands Worldwide

Page No. 34

TIGI HR SOLUTION PVT. LTD. A Commitment To Efficiency And Perfectionis

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Page No. 16

SUCCESS STORY The One Behind Building a Safe and Supportive Ecosystem for Women

Page No. 20

STRATEGIC TALENT PARTNER LLP Customized Solutions For Accurate Recruitments

Page No. 26

EMPOWER RECRUITMENTS Empowering Your Dreams To Reach The Pinnacle

Page No. 32

EDUCATION How Technology Is Revolutionizing The Educational Space Amid Covid-19

Page No. 36

LIO CONSULTING PVT. LTD. Top-Tier Consultancy Services

Page No. 38

CULTURE How to Deliberately Build A Scalable Company Culture?

Page No. 42

TRACOHIVE TALENT SOLUTION Re-imagining Talent Solutions

Page No. 40

BESSTRADE The Only Waste is Wasted Waste

Page No. 44

TECHNOLOGY How Technology Is Transforming Influencer Marketing

www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

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www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

“I am proud that our organization not only provides salaries that people look forward to every month through direct employment with us, but also ensures that thousands of people across the country and across the globe are paid salaries on time everytime through our managed payroll services,” says Subramanyam S, Founder and CEO of Ascent Consulting Services Private Limited. Subramanyam always envisioned himself being an entrepreuner than being an employee as it enables him to be socially aligned and give back to the society by creating employment opportunities for the student community and the youth in general. This dream to create led him to establish AscentHR. Now, AscentHR has stepped into its 20th year with a larger organization and has a strong presence in India and South-East Asia catering to clients across industry segments. Recently, the company opened a full-fledged delivery center in Phillipines and is planning to open a delivery centre in Kuala Lumpur. Let us get to know the company better.

Subramanyam S Founder and CEO

ASCENT CONSULTING A one-stop-shop for HR Outsourced Services Kajal Dobhal | Business Connect 10

COVER STORY THE COMPANY

AscentHR, founded in 2002 and headquartered in Bangalore, is a privately held HR technology and services company, providing comprehensive HR, Payroll & Compliance Services. The company entered the payroll services market in 2003 when it launched its proprietary PowerPay platform. The company is a solutioning firm with a consultative approach in its DNA, enabling organizations to nurture their human capital through seamless workflows and processes. Today, AscentHR is a leading comprehensive HR Operations services provider that offers HCM on cloud, payroll & related compliance, corporate compliance management solutions, and consulting & advisory services as a one-stop shop. The company delivers 1 million transactions per month for over 550 customers, with a substantial gross processing value. The company has a strong presence in India and South - East Asia and operations with a capability of 74 countries, giving it a partnering prowess that is unique and unmatched. The company’s emerging partnerships and subsidiaries, and active hiring to strengthen its existing teams make AscentHR a name-brand employer. Active hiring across several functions makes it a top recruiter and one of the fastest growing private sector companies.

THE MOTIVATION

AscentHR was born out of a passionate desire to be trailblazers in the Payroll, HRMS, and Compliance domains. It was Subramanyam’s quest to introduce innovative solutions and services in the HR industry that led him to build AscentHR. Subramanyam established AscentHR in 2002 during a time when the technology bubble had already burst and the emergence of HR Operations outsourcing marketplace in India was still nascent. This was also the time when labour regulations in the country were in a state of flux in terms of amendments, consolidation, and codification.

He recognized that businesses were evolving dynamically leveraging the Internet and this would open new opportunities, which would in turn transform the HRMS landscape. As a visionary, he recognized that providing innovative and tailored HR Operations services with a consultative and partnership approach was the need of the hour.

SERVICES AS PER CLIENTS’ NEEDS

Subramanyam says that their solutions are built to fit their clients’ purpose and are scalable.

He explains “our comprehensive services meet our clients’ current needs and are upgradable to cater to their future needs as well to cover more areas of HR processes as their business scales geographically and in size. For instance, as a small- and medium-sized business, a client may not need Performance Management feature immediately. However, as they grow, as they add more employees they may need it in future. To bring in efficiency, they may want to automate certain activities in the Performance Management process. At that point of time, our solution can be easily expanded to run additional processes.”

THE USPs

While talking about the company’s USPs, Subramanyam says “Our differentiating factors are rooted in an intimate knowledge of how technology, domain expertise, market intelligence, and innovation can be harnessed to create unmatched value and customer delight. Our services have been effectively ensuring value generation across industries through our engagement in the spaces such as Business Support, Automation, Consulting, Staffing, and Corporate Compliance. Our agility, commitment, and ownership in responding makes us a great partner to work with.”

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He quantified the impact they have been creating with numbers and few quick stats: •

•

• • •

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During January through March, over 6.25 lakh client employees have benifitted as we delivered through our timely interventions with their tax computations. We have tenaciously delivered our services even during the peak COVID-19 lockdowns. We have delivered superior employee experience through our automated processes to organizations with over 1,00,000 distributed workforce operating across more than 30 countries. 65% of our customers have benefited from RPA enablement in our solutions. Over 1.5 lakh client employees found our Dynamic Tax Calculator very useful for staying tax-friendly and compliant. Our clients have benefited by using our AI-enabled chatbot that help understand the pulse of employees dynamically. A case in point - this has enabled one of our important clients in the ITES domain to identify the top-five actionable interventions to implement & monitor. Some of our client entities have seen ~60% savings in their administrative costs through our process excellence consolidation and automation of year-end activities. Our clients in workforce management space have virtually on-boarded their remote employees successfully leveraging our AI-enabled on-boarding platform. More than 100 clients from various functional areas have benefited from our in-depth examination & interpretation of legislations, including the Draft of Code on Wages.

HR AUTOMATION

POWERING PEOPLE PRACTICE THROUGH BEST PRACTICES IN THE HR INDUSTRY

Subramanyam unpacks the meaning of their tagline, “when we claim ‘Powering People Practice’ as our tagline, our focus is to incessantly refine tried & tested workflows.”

He adds, “we know how to inculcate the wisdom of experience into our service offerings to generate better value for the clients while handling an all-encompassing range of customization requests, configurations, and engagement mechanisms.” All of it, empowering our customers to deliver superior experience to their employees and manage workforce efficiently.

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“HR Automation is no longer a secret weapon. It is out in the open as a bankable one,” says Subramanyam. He says it is available to businesses that aim to align their strengths to gain an edge of speed, efficiency, accuracy, and data-led insights. Automation in HR allows functionaries to focus on what is important – attending to the strategic and development-oriented activities of the Human Resources of their organization. It cuts out the deadwood of time and resources lost in performing mundane administrative tasks. He believes that HR Automation enables companies sharpen focus on their organizational goals – both established ones and the ones that emerge during their growth journey. Leveraging features of AI, ML, and NLP into workhorses using automated workflows, HR Automation peps up organizations for the uncharted future of an undulating tomorrow.

BEGIN YOUR ASCENT AscentHR’s Internship Program

‘Begin your Ascent’ at AscentHR is a structured eight-week program that provides interns exposure to the corporate world. The program covers: Domain: Areas such as Payroll processing, Compliance management, Sales & Marketing, Material Management in Logistics, Service Delivery, HR & Staffing practices. Projects: You will start working with real-time data. At one glimpse, you understand how client relationships depend on day to efficiency and the meticulous level of detail involved. Mentorship: You meet with the chain of command concerned with your job description understand the purpose of the entire division. Nitty-gritty of daily operations are explained by your Mentors and guides so you can relate with your university learning and how they fulfil organizational goals.

INNOVATION & TECHNOLOGY

Training: On-the-job-training in a workplace is different from your learning heretofore in that you “learn by doing” here. Your actions and decisions have immediate, lasting real-world consequences. The how and what of each step that you take as a representative of an organization becomes clear at this internship.

Even during the challenging times, they were able to offer a slew of cutting-edge technology tools to their clients.

Subramanyam exuded passion while speaking about innovation and technology.

He says, “Our innovation and technology aspects are streamlined to deliver efficient and above-par results. We leverage technology to put the Human in Human Resources. Our foremost goal of leveraging our innovation and technology capabilities is to empower other enterprises to facilitate their business prospects ensuring smooth HR functioning.”

He says, “We enabled our clients to deploy a COVID Donation add-on tool that makes it easier for the users to voluntarily contribute towards a charitable trust called PM CARES Fund. The tool also had the capability to facilitate COVID-related loan, expense accounting, and reimbursements.” The ontime releases of such enablement to suit situational demands were well received by AscentHR’s customers and their employees.

How to Begin Your Ascent

We take in outgoing graduates from the faculties of Marketing, Operations Management, Sales, and Advertising. ‘Begin your ascent’ is an internship program available only to cohorts of students and are required to go thru the representatives of the college / university. Interested universities and placement officers can contact – lead to form /write to HR@ascent.com

R&D AND WORK CULTURE

Realizing the importance of R&D, AscentHR invests around 15% of its revenues annually in R&D efforts. The company aims to enhance its technology offerings by including deeper AI/ML and NLP infusion to address additional use cases, drive deeper user personalization, and enable a predictive analytic insight capability. AscentHR has an inclusive work culture that embraces diversity. They consider diversity at workplace as one of their business priorities and they understand that it is an essential ingredient for fostering innovation, driving growth, and enhancing their competitive advantage. The company makes conscious efforts to bring onboard people from all backgrounds and apply their diversity approach in hiring and other organizational activities across their offices. Subramanyam says that their diversity journey is an ongoing process and it reflects in their various initiatives. 13

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“

He says, “In our hiring process, we avoid biases in terms of job aspirant’s age, gender, religion, or any other attributes that have zero bearing on their inherent talent. We look for people who share our goal and enthusiasm to deliver the best, innovative and compliant product. AscentHR is an equal opportunity employer.”

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LEADERSHIP, HANDLING CRITICISM, AND INSPIRING EMPLOYEES

The company’s leadership philosophy is built on the foundation of its beliefs – Accuracy, Adaptability, and Accountability, which were originally embodied by Subramanyam. These are now the firm’s DNA. Applying these principles into their transformation approach has moved AscentHR up the value chain, through organic growth and strategic acquisitions to a next-gen HR technology and services company. When asked about how he deals with criticism as a leader, Subramanyam says that criticism is inevitable. He believes that “as leaders, it’s our responsibility to listen to critics completely with an open-minded approach rather than shut them down. In fact, it is required to fight complacency and to stay focused on the mission.”

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On how he inspires teams, he said that “to inspire employees in a difficult period, employees need to feel the rush of motivation. The basis of this is trust, which starts with the simple act of getting to know and relating to the other participants in the process. When this happens successfully, employees feed off each others’ positive energies and keep on going, working towards organizational goals and driving superior outcomes.”

ACCOUNTABILITY, ACCURACY, & ADAPTABILITY

During his professional experience over the years, Subramanyam has learned that Accountability, Accuracy, and Adaptability are the driving forces required for uninterrupted functioning. He has woven these attributes into AscentHR’s culture and has also incorporated his own personal learnings as a strategy to deliver effectively in any situation. Sharing his life lessons, Subramanyam spoke about the importance of having a steady source of income. He says that a monthly salary is the warp and weft of the lives of countless Indians – it is the life-affirming anchor that keeps loss, suffering, and hardships at bay.

ASCENTHR’S ACHIEVEMENTS

AscentHR has been recognized as a Major Player in NelsonHall’s HCM Technology vendor assessment and as Innovators in MCPO Digital Payroll Capability. The company was also positioned in the Everest Group’s latest PEAK Matrix® assessment in the MultiCountry Payroll (MCP) Solution” for 2021. The firm was also showcased in Forbes India, January 2021 edition prominently through an article titled “The Unstoppable Amidst A Pandemic.” Some of the recent awards comprise: • Consultant of the Year 2021 from The CEO Story • Best Service Provider 2021, MCPO (HR), Global HR Excellence Awards, World HRD Congress, 30TH Edition • Winner, ‘Future of Work’ – Automation, Human Excellence Awards 2021 • Asia Pacific HRM Congress, Best Payroll Outsourcing Partner 2019, Human Resources Vendors • Best HR Management CEO – India & HR Outsourcing Solutions Provider of the year – India, Global CEO Excellence 2017 Awards • SR Entrepreneur Award. 30 fastest-growing companies in Asia – SR 2016 30 Entrepreneurs of the Year

A MESSAGE

He concluded saying that “after going through the entrepreneurial journey for the last 20 years – right from conceptualizing an idea, finding a co-founder, building a team, raising and managing capital, and staying connected to the vision- it has been a challenging yet rewarding experience.” As a message, he said “I wish for other budding entrepreneurs to create such opportunities for themselves and experience the satisfaction of contributing back to the society. I advise them to hang on till they find some ground and get the initial breakthrough.”

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Success Story

Iffat Khan

The One Behind Building a Safe and Supportive Ecosystem for Women

Iffat Khan, a TEDx Speaker, Author, and a Breakfree Coach. She has been inspiring and transforming thousands of individuals to kick start and unleash the entrepreneur in them. A woman who founded Femipreneur and Breakfree Millions had her first stint with entrepreneurship at the age of six by her viable thought of selling things, the time when at school her friends admired her stationery and toys that were brought by her uncle from abroad. As Iffat’s uncle helped her by sourcing more imported stationery and toys, she continued to do the sales as her business was bringing around 200 percent profit until was told that, “Children of your age don’t do business, you must study”. She had to put a stop to her first entrepreneurship as she remembers failing her first standard exams.

“Once, I was the only woman in a group of 20

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people selected for a trip to several countries, my company informed me they would like to hold me back for safety as I was the only woman in the group. They said it was for my security but it was unfair as I was looking forward to the trip ~Iffat recalls

Adding that was when she decided to quit in 2015 as she did not see any scope for growth.

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Into the life and business you desire with

Iffat Khan After so many years that have passed, she has not let her passion for entrepreneurship go like that. Iffat is now a successful entrepreneur and a break free coach who is helping thousands of individuals and companies with her startup Femipreneur which is a YouTube channel that is named after herself, a podcast that is titled Breakfree Millions with Iffat Khan. Last year, a book was published by Iffat, Break-Free – 30 ways to Break-Free into a life and business you want, in the book she shares the strategies to become an entrepreneur, describing it with her own experiences. Now she is into writing her second book which is focused on the role of failure in life.

THE MOMENT OF HITTING THE RESTART BUTTON

After the completion of her Bachelor’s Degree in Commerce from the University of Calcutta in 2010, Iffat walked through a comfortable corporate life where she was performing well professionally, handling major global projects, but there came a moment when she felt like she was not meant for corporate life. In the year 2014, she founded Eccellente Solutions which is a side hustle that provided consultingrelated services to young startups. In the same year, her first startup that provided consulting services to the young startups and entrepreneurs hit the ground. “I was left high and dry and didn’t know what to do. I had put in my time, my energy, everything into it, and lost all my money. I was under severe depression,” she shares.

CHALLENGES AND THE PATH AHEAD Iffat didn’t actually face many challenges in running and managing the company but building the right team who shares the same vision as hers was difficult. Currently, Bengaluru-based Femipreneur is a team that consists of 10 employees who are working on sales, branding, and marketing. For the future, Iffat plans on expanding her social networking that can reach a million followers. Working with nearly 100 businesses and individuals so far, she is hoping to impact 10,000 businesses by working closely with entrepreneurs and coaching them.

For Iffat, this was a turning point in her life. She stayed at home in Kolkata for less than a week, then she returned to Bengaluru and decided to set up Femipreneur. The experience she faced being treated differently as a woman made her think of building a safe and supportive ecosystem for women. She started Femipreneur despite all the odds and she was extremely satisfied with the idea as it showed results. Femipreneur was able to help the women entrepreneurs in setting up cafes and online stores for handmade goods. She instructed them on having a positive and entrepreneurial mindset. Till date, Iffat has been successful in expanding the service to everyone, Breakfree Millions Academy has mentored over 100,000 people across five countries.

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TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

MANHADAY CONSULTANTS PVT. LTD. Solutions Deliverable Financial Consultancy Firm

n India, the COVID-19 crisis has led to a perceptible change in the growth of various industries. Certain to mention, the Investment banking industry has also witnessed visible changes. There has been a volatile shift between the pre-covid and post-covid scenarios. It has piloted the companies to modify their financial policies and strategies.

The majority of SME / MSME companies are facing challenges either on cash flow/ fundraising or business growth. Traditional methods of raising finance through Indian banks / NBFC is becoming very tight so new methods of growth are picking up like International Joint Venture / Technology tieup / foreign investment and also looking for new methods of doing business like online marketing or looking at new markets The financial advisory industry provides credible investment banking advice and customized financial solutions to corporates. The right advisory concludes in the right financial product, better structure and expansion of business by using the knowledge and expertise to make growth and profitable plans. Through this edition, we are going to shed a light on the spectacular work of one such investment banking firm, serving the market with their earnest proficiency in the domain. Manhaday Consultants Pvt. Ltd is a boutique investment banking firm, recognized as one of the leading investment banking and financial consultant firms in India. In their bouquet of services, they offer strategy and growth advisory services, Project / Structured Loan Syndication, Debt & Business Restructuring, Private placement of equity, Venture capital, M&A, JV, CFO services, etc. Besides, they foster enormous international services like M&A, PE, JV, India entry, Contract manufacturing, Outsourcing services to a client overseas. The company came into existence in 2007, headquartered in Mumbai, India. Uday Hegde and Dr Patil were the brains behind the inception of this phenomenally designed

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Uday Hegde | Director 18

ADDRESSING THE GLOBAL PANDEMIC CONCERN

and developed venture. The company has been very active in giving its services across India to clients spread across various sectors.

The covid crisis has emerged into a desperate or should we say surviving situation. Everything around us is changing and getting restructured. In the business world, meetings and exhibitions are not being conducted the way they used to be conducted Pre Covid days, concluding to wider use of digital platforms to administer interviews. The lenders are hesitant about rendering loans to the companies and the equity investments have been just the opposite as they are predicting a great growth story going forward, that is one of the reason the inflow of FDI and stock markets are looking up as they are discounting the great future of Indian corporate. Even after all the challenges India is better placed and that is the reason even the GDP forecast by the majority of economist including IMF (International Monetary Fund) changes every 30 days but one thing is sure that India will be the fastest-growing economy.

EXCLUSIONARY SERVICES PROCURING AN EDGE

The company delivers an extended range of services to its customers, sustaining its vigorous brand value in the market. Shedding a light on some of their exclusive services:

• • • • • • •

Corporate Advisory Services Corporate Finance Syndication Equity Solutions International Corporate Advisory Services Project Finance Syndication Project Advisory Services Agribusiness Services

Manhaday Consultants has clients from startups to large group and spread across India. As per Uday Hegde post covid, they are seeing a lot of opportunity for advising the clients with the services they can offer. They also foresee that many SME / MSME clients are incapable to think or find solutions for their finance or business challenges they clients face and this is where Manhaday finds itself in a great space, as the saying goes Manhaday is in the right business, at the right time with the right products and services. Manhaday Consultants already has MOU with many international firms and as per Uday Hegde now post covid the numbers will only increase.

EXPERIENCED MANAGEMENT

Manhaday Consultants runs effectively by the valuable guidance of its key officials, holding wealth and diversity of knowledge in the domain. They share their wisdom and wealth of hard-earned expertise with employees to ensure the maximization of output. Enlightenment on the company’s key officials concludes:

• The Director, Uday Hegde has experience of nearly 25 years in the Financial and Corporate world. Attaining an MBA degree in International Business as his specialization, he has immense knowledge about financial solutions, structuring which helps the client in their growth story and also to come out of challenging situations. He is respected and recognized for his professionalism and wide network of lenders/investors and clients spread across India. Mr Uday is a regular speaker at finance / economic events and is a member of many business chambers/network both local and international

Manhaday sees opportunities in the Real Infrastructure, manufacturing and services sector.

estate/

PROLIFERATING INTERNATIONAL LINKS

Manhaday Consultants have taken their business to international horizons for the last couple of years and the benefits are being seen in today’s scenario. They have associations with various investment bankers law firms, M&A networks from various countries majorly comprising, Singapore, Korea, Japan, China, Germany, France, Italy, Ireland, Canada & the USA. Shortly, the company will be forging towards expansion in many new countries. These networks help Manhaday in taking mandates from Indian clients for international finance / JV / Technology tie-up. This being one of the focus areas in post covid scenario Manhaday is in discussion with many clients across India and the clients also sees this as an opportunity to come of the present challenges and also future growth with valuation multiplying much higher

• DR Patil is an Agriculture, Natural Resources Economist and also a social scientist. He has advised the Government of India as an export policy adviser/ consultant. As one of the new generation consultant and researcher in the area of agriculture and natural resources, he has versatile experience of working with various prestigious organizations

SkyEarthTradecom Private Limited is a group company where they take license or marketing rights / Business development rights for India of international companies for their products and services. They started with some big names like Hyundai group company from Korea and Schneider Electric. Now many western countries companies are looking at India and SkyEarth is in right place. Now SkyEarth has started the reverse of taking Indian companies internationally, they are trying to become the de facto export department for Indian companies.

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TOP MOST

Strategic Talent Partner LLP HR Consulting and Advisory

HR OUTSOURCING COMPANIES TO WATCH IN 2022

STRATEGIC TALENT PARTNER LLP

CUSTOMIZED SOLUTIONS FOR ACCURATE RECRUITMENTS Kush Khosla Founder

COMPANY OVERVIEW trategic Talent Partner, a 360° HR partner for robust Employee Life Cycle Management, was founded in 2016 by two Strategic Talent Leaders, Jamal Ahmad & Kush Khosla. The company handles HR Consulting and Advisory services ranging from providing organizations with the best talent to strategic HR Advisory services or setting up the end-to-end HR Processes. It is known to create a robust screening process to give the best talent to its clients through detailed screening and filtering of candidates. STP offers a complete gamut of HR solutions primarily including, but not limited to, Recruitment, Talent Acquisition, Talent Management, RPO & HR Outsourcing.

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Jamal Ahmad Founder

STP’s mission is customer oriented: They strive to reach the zenith of client satisfaction by delivering superior quality solutions. The company invests in extensive research to understand the client’s business, work environment, and business realities to accurately fathom their talent requirement and deliver accordingly. They are just as devoted to nurturing the workforce, and continually develop and cherish the highly competent team. The team works cohesively with clients on an ongoing basis. They follow proven strategic search methods to find impactful hiring solutions. Strategic Talent Partner is known for delivering quality service on time, every time.

“We work as one firm with clients and succeed through collaboration, inclusion and valuing diverse points of view” WHAT SETS IT APART What sets a company apart from the likes of it is its adherence to its own values. Strategic Talent Partner has a flawless work process, is devoted to its clients, and, additionally, is keen to follow through on its founding principles. The team at Strategic Talent Partner operates with complete integrity and ethical responsibility. The key to a successful search completion is a successful search initiation, and they promise and deliver that. The team owns the outcome of whatever they work for.

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STP has in its arsenal a promising and well-crafted search process that enables it to achieve key milestones early in the search lifecycle, laying a strong foundation to ensure targeted and effective recruiting. This thorough process ensures a strong slate of candidates for every assignment.

They grow with their clients, and are inspired by them to produce innovative solutions and exceed their very expectations. The Founders of STP say, “Everyday feels like a new start, new learning, new challenges, new deliveries and at the end what’s important is if we have done something today to make clients smile.” The founders’ past corporate experience and expertise, having a great logical and thinking team, and motivation to do something different from the masses to deliver better, have pushed STP ahead of the curve of competition.

AWARDS AND FUTURE PROSPECTS Owing to its dedicated efforts through the years, Strategic Talent Partner has garnered a name for itself in the industry. The company has been recognized for its unmatched services. They were ranked in Top 10 HR Service Providers by a reputed media house in 2019. With Strategic Talent Partner LLP earnestly adapting itself according to customer needs, working consistently to stay on top of its game, and embracing innovation as its driving force, it is unsurprising that Business Connect Magazine has chosen it as a champion in the industry. STP was awarded with HR Company in Focus 2021, a trophy for recognition, and a Certificate of Appreciation.

It is the work culture at STP that further distinguishes it from its competitors. “It’s a pay for performance culture at STP: you perform, you deliver, you generate revenue and no bar of experience or age, you get promoted, ASAP.” Instead of following the orthodox method of annual appraisal cycle, they reward the performing employees within three to six months. The company also has a special employee recognition programme plus incentive programmes, so ideally the team knows they have to be productive to survive in the STP culture.

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Strategic Talent Partner is set to expand its wings further in the industry. The plan is to grow in all gamuts of HR, launch a Tech Hiring Portal soon that will be a Global platform down the line, and use technology to screen more and more quality candidates. 22

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Cuisine

Ground-breaking Business Trends for FOOD & BEVERAGE Companies There is always a change of preference, that’s a human nature where people often get bored with choosing the same kind of meal every day. Bold flavors and meal-replacing snacks are always at the lead when it comes to food preferences, health, and wellness, immunity-boosting food. Consumers are more often nowadays, looking forward to nutrition-packed foods. An increase in the demand for healthier, quality frozen food products to fit in with changing lifestyle, more importantly for the maturing millennial generation who are busy in making a balance between a healthy family and career. The millennial consumers are more “clean eaters” than any other generation and intend to have a strong interest in what they are eating, how is it made, and by whom. Today is a generation that lives in a world where they can instantly access to information and if the consumer is unable to understand or find out about how a product is made and what is it inside it, they simply choose to leave it behind and switches to alternative products made by companies that have a more convincing and genuine commitment to sustainability and improvement of the environment.

Safety, Sustainability, and Transparency is all that matters Consumers are more into demanding information about the food they eat, food safety is the main thing food and beverage industries focus on and it is now costing billions each year. The industry finds it more important to pinpoint safety issues immediately; from the people who are growing to the manufacturer, distributor, and beyond. The food companies need to be more focused on waste reductions as the consumers are more into demanding sustainable, transparent production and packaging in the products they purchase. As per the customer’s demand, the quality control and safety of the food products must be at the top.

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The Constant Rising Costs and Increased Ambiguity Growing uncertainty in the marketplace is a matter that is faced by the food and beverages company. Some companies of food may look for smaller warehouses that can manage supplies, but the rising storage costs may be prohibitive. Another uncertainty that includes here is increased labor costs and tightening workforce challenges. The companies are also facing issues with on-time delivery due to the ongoing truck driver shortage.

Innovation and Variation Purchasing has vast availability of products, with so many different products that are available for the purchase in a crowd of channels like starting from in-store, farmer’s markets, online, social media, and more. The product innovation and differentiation are considered to be important in the food and beverage companies. Creating some solutions that would meet consumer preferences around sustainability such as edible packaging will be on the growth. The innovative way to automate repetitive processes that provide good opportunities for businesses in the matter of improving production, back-office processes, supply management, fulfillment, and delivery. Adding to that, using acquired consumers and business data for better business decision-making will be implementing a comprehensive digital strategy.

Merger and Acquisitions Companies looking forward to spreading their investments across smaller brand acquisitions in accordance to round out product and geographic portfolios versus investing in their own research and development to help in saving time as well as money and reaching new customers. Private Equity (PE) companies that have operated in the consumer brand space will have a need to adjust their strategy along with looking for deals further down the market. The companies will even take on acquisitions in segments that have better prospects as a salty snack food, snack bars, cookies, and ready-to-eat meals, even if they are outside their traditional business.

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TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

Empower Recruitments

Empowering Your Dreams To Reach The Pinnacle “The power to illuminate someone’s life is, a power divine like no other” The above-stated quote is an excerpt of the enormous passion, endeavour, dedication and all the similar qualities recruiters exhibit in their work. The 6 Billion dollar recruitment industry has grown into one of the most lucrative segment, and plays an integral role in the Country’s development. The Indian market has homed a considerable quantity of recruiters, making it an extremely volatile sector. The situation, however, has proffered many challenges. As candidates have become rational, building a prolific image has become indispensable. On top of that, sourcing of talented and active candidates is a major challenge and paves the way for headhunting. Other than this, recruiters also face challenges in building a memorable experience for candidates, engaging with passive recruiters and transforming them into active ones, building proactive talent pools, and a lot more. A fierce passion to elevate people’s professional lives and a drive to turn this passion into reality accurately describes Rajeshwary Vijan, Founder of Empower Recruitments, a prominent Recruitment Consultancy from Navi Mumbai. What separates this consultancy from the herd is its ability to provide personalized and tailored solutions to bridge the gap between client and candidate requirements.

GIVING WINGS TO CAREERS “The idea to establish my brainchild was spontaneous yet propelled by a holy motivation to help others”, declares Rajeshwary. The motivation to do something good for others always rises from personal experiences. Rajeshwary holds 15+ years of experience in the HR recruitment industry, where she has upscaled many careers and built a robust network of social and professional people. Despite having a strong career, Rajeshwary aimed to shape the same for others and knew this wasn’t possible through a professional tenure. Furthermore, it was becoming a daunting task to maintain a balance between work life, family life and personal life. These avalanche of challenges made her ideate a holistic platform, not only to help candidates reach their desired destination but also have a work-life balance while marking her presence in the industry; thus bringing Empower recruitments to the light in 2009. The foundation of Empower Recruitments lies on one single focus, to boost the aspiration of candidates through tailored opportunities. The Company ranks amongst the best career placement providers in Mumbai and are commended for their integrity, work ethos and time-saving solutions. Rajeshwary’s entrepreneurial journey is also powered, by her sister Milan Sachdev (partner), whom she accolades as her greatest support.“My sister is my biggest motivation, in every challenge and in every decision, she has been an integral support to me”, acknowledges Rajeshwary.

EXCELLING IN ALL ASPECTS Empower Recruitments is coupled, with all industrial verticals, and teamed with like-minded professionals that keeps them updated, with emerging opportunities. They are tied up with notable MNCs, which helps them fulfil several aspirations to work PAN India. The integrated team comprehends to the manpower needs of their esteemed clients and devise coveted solutions. A recruiter’s competency shines on the ability to see beyond a candidate’s resume and identify their true potential. This goaloriented approach positions Empower Recruitments, as one of the pioneers of its segment not just in Mumbai but across the Country. www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

Rajeshwary Vijan | Founder The teamwork also keeps them, attentive to unprecedented challenges. During the COVID pandemic, when many organisations irrespective of their size were in desolation, Empower Recruitments displayed sheer will and strength to move forward. Being invested with digital adaptations, they swiftly shifted to work from home to ensure the business continuum. “The biggest challenge was sourcing candidates”, says Rajeshwary. “However, our ingrained motivation and a unified mindset kept our wheels in motion”, she further adds.

A LOOK AT THE PROSPECTS There was a time - recruiters were perceived as an entity who only provide jobs. But with the progression of Empower Recruitments and other pioneering agencies, people have realized – its more than what meets the eye. In its 11+ years of business, the Company has excelled in quality, facilitated careers of a large talent pool while sustaining like-minded people on board. After creating a prolific presence, for more than a decade, Rajeshwary aims to incorporate evolution in her brainchild through innovation and practices.

A TOKEN OF EMPOWERMENT “Be passionate about what you do and never give up. It may take days, nights and much more to reach your destination, but the fruition of your hard work has its own splendour” - Rajeshwary Vijan

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TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

Advertising has grown to become the most plausible approach for publicity and brand presence. Over the last - 2 decades, advertising has grown through diverse mediums, starting from newspapers then radio and now the digital platform. However, not everyone can accommodate digital evolutions because of their inability to pay or lack of technology. But not to worry! Excellent Global Endeavors LLP, is an exceptionally experienced front runner in the advertising space, having 360° advertising solutions. A GLANCE AT THE COMPANY Excellent Global Endeavors LLP, better known as Excellent Publicity is a one-stop-shop Advertising body, having a blend of traditional and advanced marketing solutions ranging from Outdoor, Airport branding to Radio branding to Newspaper, Magazine advertising to Transit branding to Digital marketing which includes OTT Platforms, Websites, Applications to Sports Sponsorship in National Leagues to Mall activations, the brand has a significant forte in everything. Excellent Publicity is an innovative product, ideated by CA Vaishal Dalal and Mr Manan Joshi. Vaishal, is one the youngest CAs in the Country, who attained the rank in the first go. However, Vaishal was more interested in his passion for marketing than joining the bandwagon of financial jobs. As such, in 2011, Vaishal and his best friend Manan who also attributed his passion; founded Excellent Publicity. The motivation was to increase visibility, ROI & growth of brands and create a revamped perspective for existing players. Though the Company is headquartered in Ahmedabad, they have offices in Mumbai, Pune, Vadodara and Surat as well, and quickly scaling up by opening soon in Delhi, Hyderabad, Chennai, Bengaluru, Indore, Kolkata, Chandigarh, Vijayawada & Coimbatore.

VAISHAL DALAL

Co-Founder & Partner

presence in both - national and international markets. Till date, they have accomplished 50,000 + Campaigns and more than 1000 satisfied clients. Some of their notable clients include Google, Red Chillies Entertainment, Swiggy, Indigo, Uber, IIM Ahmedabad and the list goes on.

THE STORY OF ASCENSION Excellent Publicity’s journey to reach its pinnacle was an uphill task. During the inception, Vaishal & Manan lacked knowledge and were quite ambiguous about advertising. But, perseverance and sheer will - helped them pursue their goals and vision. Furthermore, the joining of Amit Thakkar in 2014 and a team of 35 skilled people was a prominent ladder in this journey.

UNBEATABLE TO NOVEL CORONAVIRUS Surviving the atrocity of COVID-19 is the challenge of the century; the world is still reeling from its heinous effects. However, this volatile situation hasn’t decimated their will or motivation, rather made them more robust and focused towards achieving their goal while sustaining a team of like-minded people, who proudly assert themselves as family. Excellent Publicity geared itself with innovative concepts to battle the losses incurred as most companies stopped branding. Infact, while the world was reducing the workforce, they ramped up their hiring. They introduced branding on face masks and other safety kits, that brands can provide to its employees and other stakeholders as well. This approach attracted potential clients from Banking and Pharma sector.

Since then, the trio and their team have been dazzling the world through their innovative campaigns. From being a modest Radio Advertisement Agency in 2011, the Company is now recognized as one of the “Top 100 promising marketing & advertising companies of the World”. Sheer will and determination to quality, give them a revered

Furthermore, they utilized this period on building collaborations with many Instagrammers and social influencers to compose an affordable yet customer-oriented plan, that brands can accommodate. Adding to this, they came up with a brilliant idea to introduce a scratch Coupon concept; this became a very exciting, integrating fun in online-payment gateways.

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MAJOR MILESTONES ALONG THE WAY In its journey of 9 years, Excellent Publicity has put several landmarks in its path with respect to clientele, growth, associations, projects and team. With unmatched solutions, they have accomplished 750 + Vendor tie-ups, and won several awards as well. Excellent Publicity was invited, by Radio City 91.1 FM for an interview after being 2nd on the list of “Top 5 new companies among all the sectors”. The Company was further acknowledged as one of the best in the Advertising Industry, by Radio One and invited Team Excellent one of its premier show “Gujarat Rising”, alongside several renowned personalities. Excellent Publicity was also honoured with “Gujarat’s Young Achievers” award, by ZEE Network. The award was presented, by Honourable CM of Gujarat Shri Vijay Rupani and Deputy CM of Gujarat Shri Nitin Patel and this is one of their proudest achievements till date. They have also won the “Mumbai City Icon 2018 Award for excellence in branding and advertising”, presented by the Honourable Mayor of Mumbai ShriVishwanath Mahadeshwar. WHAT’S NEXT IN THE STORE For around a decade, Excellent Publicity has achieved success in redefining the perspective of veterans towards fresh brands. Earlier brands preferred local agencies for advertising services, but now they are welcoming the services of non-locals as well. Furthermore, the current situation has shifted physical meetings into virtual, blurring the geographical boundaries. This laid a big opportunity for the Company and the Team Excellent has successfully cracked at least 60 clients, from places less since 1st June, 2020.

A CONGENIAL ATMOSPHERE Harvey Spectre says in one of hugely popular web series Suits, “We are not just colleagues or just friends, we are family”, and the work culture of Excellent Publicity is built upon this phrase. Majority of the team members are from early or late 20s, which creates an ambience of youth. Furthermore, every employee is bootstrapped with a common goal, helping them bring out their best. The leadership panel further ensures that their team is educated, on the trends of media buying, planning & consultancy. Also, they encourage their team to explore PR, Events, Sports Marketing and so on. This constant learning, approach keeps Excellent Publicity ahead of others.

This milestone has attracted other brands and several deals have been cracked with Media campaigns on International Media, too – Traditional as well as Non-Traditional. Achieving new ranks on these grounds is their main focus for now. Following this, in November, Excellent Publicity is foreseeing to launch something trendsetting, something that can revamp the dimensions of the advertising industry.

Along with this, the Company conducts recreational activities to maintain its employee’s contend. They have concluded recreational tours to Goa, Ranthambhore, Mount Abu, Udaipur, Kumbhalgarh and even Thailand, Dubai & Singapore. This family-like culture is a major pillar, upholding the Company’s core mission, vision and values that says, “Give your best and making sure that we forge deals that work in favour of our clients, our vendors and lastly for our company”.

A MEMOIR OF EMPOWERMENT

“Be Positive and be kind to people around you; they will return the favour in more than unexpected ways and that too in your hour of need”. - Vaishal Dalal

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Education

How Technology Is Revolutionizing The Educational Space Amid Covid-19 Lately, the global impact in pandemic brings some concerns about the leaders of tech companies. There has been an increased policy emphasis on establishing a knowledge-based society where education plays an essential role in forming both the current and next generation of innovations and entrepreneurs.

Although coronavirus pandemic globally has forced people into their homes to avoid any social interaction with people and maintain social distancing. It has led to the concepts of remote work and studies from online sites getting popularized and efficient more than ever. Education is one of the segments that is influenced by the infection; even tech organizations are working together with schools and universities. They are doing their touch to make online training helpful for youngsters during the troublesome period. Most of the tech companies have introduced several initiatives so that kids can acquire knowledge while at home.

GOOGLE’S ONLINE EDUCATION EFFORTS INCLUDE: YOUTUBE LEARNING DESTINATION YouTube is a web-based stage; it presented learning objective for children, instructors and anybody can secure information. YouTube educational section is available in various languages. TECH HUB FROM HOME Google has also introduced Tech from Home Hub for the teachers and students to get tips as to how to go for remote learning, teaching while at home. Some of the popular resources include UNESCO and ISTE for the same.

SOME FAMOUS PLATFORM STUDENTS CAN LOOK UP TO DURING THE CURRENT SITUATION • Brainly is the largest online learning platform, more than 150 million students, parents, and teachers access it around the world, people across India, in solving their homework problems and prepare for the test. Students can connect to their peers to help strengthen their skills, from math to science or in any subject. •

Byjus is a learning application for understudies over all age bunches with programs in English and Hindi that make learning and understanding ideas simpler for school kids. The concepts of explaining videos through digital animation require 12-20 minutes.

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•

Unacademy provides education through streaming video classes. It’s a good platform for government job aspirants who are preparing for competitive exams. Its personnel comprise of understudies who have cleared different entrance tests and guides who have broad instructing experience. The stage covers a broad scope of subjects and ideas applicable to severe tests in numerous dialects to profit understudies from everywhere in the nation.

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Catalyst Group provides a high-quality education through the latest technology, quality control, and affordable in price. It shows that the e-learning market worldwide is forecast to surpass 243 billion US dollars in the upcoming time. It indicates that e-learning has become a global trend in this pandemic.

DISABLED STUDENTS STRUGGLE WITH ONLINE CLASS: The survey said that students with disabilities, that learning online was proving to be a big hurdle to them. Education-related norms guarantee that understudies with handicaps ought to be furnished with chances to understand their latent capacity. There is no subject to discrimination with students; they should participate in education and training on the same basis as a student without disabilities. Because of the advancement in the IT business, computerized innovations are effectively open and far-reaching, which permits utilizing them for giving understudies new chances. MODERN TECHNOLOGY HELPS STUDENTS WITH SPECIAL NEEDS. Exceptional innovation permits expanding the freedom of a specific—students freeing them from the constant need for direct teacher involvement. Implementation of technologies in special education allows simplifying communication and improves the academic skills of students with disabilities.

Google supports globally and has introduced several facilities for children. MEMOIR FOR EDUCATIONAL EXPERTS •

People with disabilities can break the barriers with the help of using superior technology in education. Highly designed hardware and software are allowing students to get modern teachings.

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Teachers from various fields can adapt to the possibilities of a particular student with minimum effort and choose one of the dozens of available learning tactics designed to meet the needs of individual learners with the help of modern technology.

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TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

TIGI HR Solution Pvt. Ltd. Recruitment Services Company

A COMMITMENT TO EFFICIENCY AND PERFECTIONISM “Dedicated talent is required to build a strong foundation.” TIGI HR Solution is one of the most sought-after recruitment services in the industry. Their services are not limited to matching candidates’ resumes with open job opportunities, they work to save time and resources by supplying their clients with only high quality, fully-vetted candidates whose skills and experience will be a true asset to their business. Through TIGI HR Solution, you may Discover the right talent. COMPANY OVERVIEW TIGI HR Solution Pvt. Ltd. is a premier executive recruitment firm. The journey of this recruitment company was started with the sole mission to provide maximum employment and maximum leaders globally. The company was founded on 28th October 2016 by Dax Bamania, Kashyap Dave & Ajit Solanki. TIGI HR is known for providing to companies the most-suited professionals, by deeply understanding the requirements of clients across every possible functional area. Their areas of expertise are many and varied, including: • IT (Information Technology) - FMCG • Manufacturing - Education • Health Care - Automobile • Oil & Gas - Sales & Marketing • Chemical & Pharmaceuticals - BFSI • BPO - KPO

Dax Bamania

CEO & Founder are not left waiting, and makes it a priority to provide them with quick responses. They ensure the quality of the candidates they shortlist through primary and secondary filtering of candidates, and thus provide cost-effective, quality, and stress-free hiring.

The role of TIGI HR Solution Pvt. Ltd. is to deliver recruitment processes to their esteemed clients. They strive to bring satisfaction to their clients through their professional approach and dedication to expertise. TIGI HR has an edge over its competitors for a multitude of reasons. They have a standard system and process, a team of expert recruiters, an extensive network of contacts, and the minimum turnaround time. The company is known for its scalability and flexibility. TIGI HR ensures that their clients

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TIGI HR is associated with top premium job portals, and that makes connecting employers and jobseekers faster and convenient for them.

The Most Trusted Recruitment Company THE STORY OF INCEPTION TIGI HR was started from scratch with a small office and an equal amount of investment from their own pockets. Mr. Dax Bamania (CEO & Founder) as a business consultant found that the biggest challenge for most of the companies was recruitment. The companies were not able to find relevant talent according to their deadline. Hence he started a recruitment company together with Mr. Dave and Mr. Solanki, because they understood that hiring the right talent can be painful for any organization. The ultimate aim was to understand the deadline and urgency of clients and be committed to fulfill their requirement as quickly as possible. They started building a team of recruiters with tactical expertise and came up with another office in Gandhinagar in early 2019. Today, the company has expanded its limits and works with many premium clients like Byjus, Justdial, Kotak, HDFC and so on. They hold specialization in Leadership (CXO) & Permanent hiring, having the expertise through their work in domains like IT, Manufacturing, BFSI and Pharma etc. TIGI HR initially had only a few clients, but the company now works with more than five hundred clients across India. The recruiters are reputed for their love to take on challenges and work in tough positions. They work on the positions from below managerial level to executive (CXO) level, positions like CEO, CFO, CTO, COO, etc. The company was reckoned as one of the best recruitment service providers by its clients within two years of its inception, and also got recognized as the Best Business of 2019 by Three Best Rated. TIGI HR again had a proud moment when they got recognition from the Department for Promotion of Industry and Internal Trade Ministry of Commerce and Government of India (Startup India). They got recognition from Top Business Leaders of India as well.

THE BEST IN THE GAME TIGI HR helps companies save up to 80% on hiring time, through their exceptional services and well-trained team. They have trained their recruiters to focus majorly on two things, which are minimum TAT and quality services. Recruitment companies are all about providing quality services and delivering candidates before the deadline of clients. TIGI HR works with the Feedback-Feed-Forward methodology: WWW - What Went Well ; WWW - What Went Wrong ; NNB - New Next Better. The strategy of TIGI HR has always been to help their clients grow by providing better services, and thereby growing with them as well side by side. TIGI HR goes to great lengths to train and develop their team, and this serves to maintain their reputation as industry’s best matchmakers. Recruitment being an expensive and time taking process, companies face a lot of hurdles while hiring. From having too many applications with no qualified candidates and not getting the right talent according to the actual requirement to having to visit multiple portals for posting jobs and managing responses, the services of recruitment companies like that of TIGI HR becomes necessary. TIGI HR does not just undertake research to know the hurdles the companies face, they also work with the candidates to provide them with best career opportunities. The core value of the company is to be committed and responsible for client/candidate satisfaction and having a future goal to be in India’s top twenty preeminent recruitment companies by 2025, and also to be available across India through their franchisees by 2022. Their goal is to become the most faithful and trustworthy recruitment partner for their clients, and they are well on their way to achieving it.

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TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

LIO CONSULTING PVT. LTD. Top-Tier Consultancy Services COMPANY OVERVIEW LIO offers comprehensive capabilities and deep industry knowledge necessary to help solve the most complex issues of an organization. It works across varied sectors and industries, providing business advisory services to mature organisations as well as startups. LIO provides business advisory services and covers services such as ideation, partner identification, project identification, strategic planning, feasibility, market entry, engineering design, project management and implementation, growth acceleration, etc in various sectors. A unique or a differentiating service that it provides is engineering consulting along with management consulting services. The company has two full time engineers, along with the Director himself, Mr. Sidhant Singh, and has a tie up with a Hyderabad based engineering design firm to carry out projects in this sector. Profitability of a business is equatable to the time allotted to a particular task. LIO’s motto is delivering exceptional services through a solution-oriented approach and high performing teams. It is imperative for the team and Sidhant to understand the brief of the client to the T. Understanding the needs of the client and getting all the available facts are key: from there they design a solution. They don’t use a ‘one fit for all’ strategy. Having access to the right stakeholders and experts assists them in providing quality and efficient service at reasonable prices. LIO’s vision is to provide actionable tailored services that unlock growth for businesses. The company aspires to provide more and more value to the clients. They are sector agnostic and have clients in sectors such as infrastructure, renewable energy, electric mobility, packaging solutions, fintech, health and wellness etc. LIO was launched by Sidhant after he finished his MBA in Imperial College, London. There he had the opportunity of pursuing a career at one of the Big Four, or starting up a consulting company in India. He chose the latter, as India’s position in the global business landscape was growing rapidly. Prior to becoming a Minister in the current UP Government, his father had set up two international engineering companies in India. Sidhant studied Civil Engineering in undergrad to have the foundation to enter into my family business, but after six months of working in an engi-

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SIDHANT SINGH Director

neering company, he realised that designing on a desk was not his cup of tea. He was happier networking and selling an idea or a project, and that’s how he joined consulting at Grant Thornton India and then went on to work with the International Finance Corporation. The thought of starting his own company had germinated by then, but it was important to understand the workings of the industry and to expand his horizon. WORK CULTURE According to Sidhant, the team at LIO is its biggest advantage. The team mirrors the vision and principles of the company. The team has weekly discussions on what they have learned and see if this knowledge can be applied to our company or client. A differentiating aspect of its service is engineering consulting along with management consulting, which are two very different fields of consulting. As mentioned, LIO works on four principles, and their vision defines them: 1. Quality 2. Efficiency 3. Integrity 4. Accountability These principals resonate the values and missions of their clients and enable them to form a synergy with them.

At LIO, they have adopted business tools such as Microsoft Teams and Notion to increase the productivity amongst team members. There are bi-annual training sessions on new softwares and technologies. Big Data is playing a big role in how companies are marketing products and LIO is making progress towards adopting data analytics and content creation as services in its offering. The entire team has weekly review meetings of projects that they are working on and on a monthly basis they provide progress and action reports to the clients. There is also a layered review approach to all deliverables and the onus of the deliverable lies equally with all members, including the top management. A key aspect of providing quality service is delegation. Task delegation is important, and delegating tasks correctly, which includes both the right person as well as communicating the description of the task, is even more important. It ensures high standards of quality in the work of the team members and efficiency. LIO has a Friday lunch policy, where food for the entire team is ordered and everyone gathers around to eat and discuss the week and any new developments. The work culture at LIO is like a family gathering, where they applaud and criticize each other, but at the end of the day, they are all on the same page and working towards the same goal, i.e. to deliver exceptional service to their clients. Sidhant believes that leading with empathy is extremely important. EQ is something that’s not discussed enough in business and companies. The freedom for an employee to express themselves in their work and personal life at work is promoted at LIO. They also have a micro-reward program, where achievements for tasks are rewarded through small gestures such as gift-cards, etc. Also, having a structure in the company where affirmations and criticisms are equally welcomed, drives not just the team but him, as well. GOALS FOR THE FUTURE LIO is always looking towards deriving more value for clients. It’s an endless pursuit of giving more and more. They have identified Big Data as a potential addition in their service offering, Sidhant is most assertive about electric mobility, fintech and e-waste management. In electric mobility, the most important component is the battery and the evolving technology behind it. Battery accounts for nearly 50% of the cost of the electric vehicle. China is the global leader in battery manufacturing, accounting for nearly 60% of the global battery market share. India is expected to need 600GWH of batteries in 10 years starting from 2020. With the recent difficulties in trade with China, both for India and for other countries, there is a massive opportunity for local battery manufacturers as well as foreign companies to set up units in India. LIO is in talks with various electric car manufacturers and battery manufacturers to open shop in India. Fintech is another field that LIO has started working in and with India moving towards digitisation and with Covid-19 pushing consumers and businesses towards faster adoption of a cashless economy, Fintech is a lucrative sector and there are numerous components within fintech that they are looking into. LIO was recently placed amongst the Top 10 Consultants For Startups in India.

“

My advice to entrepreneurs is to be patient and persistent. Whatever you choose to do, do it for the long term. Aspire to create value for your client/ customer and not your P&L, and don’t be afraid of failure – micro failures are better than any win, because you learn a lot more. And also enjoy your wins – sit back and soak in the achievement for a day or two, so that you are rejuvenated for what’s coming next. Sidhant Singh, Director

”

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Culture

How to Deliberately Build A Scalable Company Culture? “

“If you get the culture right, most of the other stuff will just take care of itself, Tony Hsieh. It is a culture that motivated talented employee.

Most new founders want to create such a culture at their company, where their teams are so dedicated to excellence and execution and not afraid to give a shot, fail, and try to learn. Today we will be having so many discussions on it. If you are interested in it, then stay with us. CREATING AND EVOLVING VALUE What is the real-time to start thinking about company values? Have the values confabulation early on stage so that founders are on the same ship about what’s important when making decisions on behalf of the company - from time management to project prioritization. We always keep in mind that our most valuable partners are customers. For those who are wondering, when should you define your values and talks about the real norm and details about the culture? The answer is there is no right time. In our cases, customers are the most precious partners, so we should start early on, with just the founder in a room. As you begin the hiring procedure, your early value should be a guiding light over the course of the hardest trend-off you are going to make. Let’s understand another way, suppose you have made a feature, which could potentially be improved and perfected. What would do? If exigency and fast iteration are part of your values, chances are you are going launch that feature and get feedback in lieu of allowing yourself to wait for perfection. What’s also important, though, is that you are ready to gradually develop your values, especially in the early stage as your start-up grows, from the small investors to few people, to dozens and hundreds more. Your initial values could be a specific thing that you firmly believe in and stand for. Here, your team could help guide key products and others’ decisions. Do not forget to ask yourself about expectations, which you would expect from others, and what others should expect from you.

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ACKNOWLEDGE ACHIEVEMENTS, EVEN SMALL ONES. This is the most integral culture, and every company needs to own this. Because events and awards are some of the best ways to enhance engagement with teams and motivate them. Don’t go overbroad, but celebrate actual team accomplishments, it includes company growth or revenue versus funding. You can do so many little things to make a friendly working environment, such as cooking food with the team, giving safe spaces for the team to show off their accomplishment, and encouraging them to use and learn about your product. It is better to have a conversation over dinner. Pick one of the days every week in which you can go out and eat together. At the dinner table, ask your team members what they are doing or what they have just built, whether it’s a new tool, a sales strategy, or cool camping design or their logo, and apps

THE IMPORTANCE OF STORIES Stories make a company’s soul. So, does your company have a story? If not, it should be. Your company story puts your strategic vision in context and gives it meaning. The stories that you tell or tell by your team can create a sort of company folklore that can be passed around and down. There are company stories, are told by you to new clients and new employees. However, what matters most is the stories that people will tell about you and your team. As a founding team, all you can do is lives every moment by your value, keep motivating your team members and create stories.

www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

The Only Waste is Wasted Waste Avishek Singh | Business Connect

COMPANY OVERVIEW The growing rise of plastic products and plastic use, especially single use plastic, is becoming a graver concern by the day. Mounds of plastic are steadily turning into mountains of plastic wastes, while recycling and reusing industries are barely meeting the minimum requirement. Under immense pressure and serious environmental threat, the exhausted recycling industry is constantly in need of a breakthrough which would alleviate such growing concerns for everybody within the industry, and everyone in the world. With its innovative and practical approach to revamping used and discarded plastic products, BessTrade came in like a guardian angel in such difficult times. The story of its inception begins in 1975, when Ivo Besselsen started his first recycling company, Besiplast. A PVC recycling company ahead of its time, Besiplast became a symbol of knowledge. It was in 2008 that Ivo ventured into the recycling industry again, this time with BessTrade. The sole ambition and aim of BessTrade since its establishment has been to bring out the change generations have been waiting for: a healthy and booming environment. BessTrade has outlasted and outworked any and all the struggles that time and circumstance presented to it. BessTrade was founded by Mr. Ivo Besselsen and then later was enriched even more by its current CEO, Mr. Huib Van Gulik. While doing what the current

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generations have counted on them to do, BessTrade is working very dedicatedly to have a strong contribution in healing the world for the coming generations. “The only waste is wasted material” is the belief BessTrade works with: for every waste is a solution and it can contribute to rather than take from the environment. This ability to reshape the world and improve the environment by the very thing that plagues us is what their journey is all about. They have crafted a simple but elegant solution to not only put the waste of the world to good use but also have used waste to literally shine in the world. They understand the responsibility they have upon themselves in this market and towards the world and it is awe-inspiring to see BessTrade doing the best in both worlds.

THE INCEPTION STORY Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is

a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. BessTrade saw the light of day in 2003, initially situated near the docks and harbors of Rotterdam and Antwerp. As the business expanded and soared, it had to shift its base of operations and everything else in 2019 to where it is situated today, Lelystad, Netherlands. Mr. Besselsen and Mr. Gulik made an excellent tag team duo. Their mindset and outlook was to believe and work as if everything was possible and that every opportunity could become something huge and everlasting. They used the shift to Leylstad to develop the warehouse as well as the sales office next to each other in a 7000 sq mtr plot of land. At BessTrade these two believe that if at all someone offers a product which they believe to be difficult or new, they see it as an interesting product and do everything to ascertain that how and if at all that product can be recycled. The motto of BessTrade is “Challenge us with your PVC scrap”. Initially, a number of companies in Europe that produced waste were apprehensive as that would incur more investment on their part. Mr. Besselsen and Mr. Gulik’s can-do attitude convinced all the companies that their waste was recyclable and will make a difference in the world that they will be able to feel. This attitude is what makes BessTrade a huge success. European companies were the biggest contributor/source of waste dispatch, thus, it was important to start good at home to make a difference in the world. So, with a lot of patience and growth with personnel, contacts, and machines that ensure recycling of PVC in the best way possible, they achieved their well deserved breakthrough.

THE ENTREPRENEURS BEHIND BESSTRADE Mr. Besselsen and Mr. Gurik are such skilled and innovative entrepreneurs that they aren’t dependent or even

reliant on technology to do their jobs. Both these wonderful entrepreneurs believe in the concept of ‘Talk and Travel’, if they feel like there is an opportunity for BessTrade anywhere in the world, they’re on their way to talk to this potential client regardless where they are located. They believe there can be a lot of miscommunication and in general multiple hindrances are present while making deals virtually, so they believe that going to the client in person can ease them in expressing what they exactly need and want while simultaneously assuring the client that BessTrade is responsible and credible as they have come from so far just to make a deal. Trust and faith building is crucial to BessTrade and this practice of meeting the clients in person helps establish a foundation which is very strong and can develop into a long lasting relationship. Mr. Besselsen and Mr. Gulik aren’t just great entrepreneurs but they are also great leaders for BessTrade. They have a positive office atmosphere which has made them approachable and accessible to the workers and employees of BessTrade. Anyone who has any issues about anything can easily talk to them by directly walking into their office. This transparency they’ve maintained

boosts employee morale and thus boosts productivity ensuring BessTrades success. Mr. Besselsen and Mr. Gulik are very aware of their competitors as well. They believe that they should rather learn from their competitors than fight them. This mindset has helped these two keep an edge over the whole industry. While everybody else tries to simply one up each other, BessTrade actually works and delivers substantial results. The focus of BessTrade has been the total range of polymers. They constantly evolve their methods and keep on endlessly innovating their functions. BessTrade believes it to be their responsibility to ensure whatever PVC scrap they have gets recycled completely and properly. This doesn’t only mean revamping but also extends to initial transporting, to processing and the trade of the recycled product as well. As the time moves forward, many other steps also get added to ensure safety as well as the thoroughness of all that has been recycled. BessTrade currently trades to and from almost all the countries of the world and has developed a vast chain of producers of PVC as well as end users to constantly be able to recycle all the materials there are.

www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

TOP MOST

HR OUTSOURCING COMPANIES TO WATCH IN 2022

TraCoHive Talent Solutions

Re-imagining Talent Solutions NIHAR RANJAN MAHAPATRA Founder & Managing Director

Think, Learn, Innovate TraCoHive is a Learning and Development organization, founded in 2020. It specializes in building and delivering long term, sustainable, accessible, and affordable learning plans for businesses, individuals, and institutions of all sizes. TraCoHive has teamed up with subject matter experts in every field to provide their clients with the highest quality of training modules. Whether one is using the online system or coming directly to the client’s location for live instructor-led training, TraCoHive feels obligated to provide only the best. TraCoHive deals in services, and it can be broadly classified into three categories: Organization Excellence, Institutional Excellence, and Individual Excellence. Further, it deals with Business Communication & Etiquette Workshops, Personal Effectiveness Workshops, Managerial Effectiveness Workshops, Selling www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

Skills Workshops, Leadership Development Workshops, Stress Management Workshops, College to Corporate Services, Employability Training Program, Faculty Effectiveness Workshops, Guest Lectures, Parenting Workshops, Counselling & Positive Life, Life Coaching, Career Coach, and Change Management. The Mind Behind TraCoHive Mr Nihar Ranjan Mahapatra, Founder & Managing Director at TraCoHive, recalls that as a child, he hardly got any career-related guidance. Still, somehow, he could manage his interest in management field which gave him a scope to join BBA (Bachelors in Business Administration) and then MBA (Masters of Business Administration in HR & Media). But the story began when he started his career as HR, and he used to travel across the country to different educational institutions and got a chance to meet other students with a distant hope. Still, their 42

aspiration, interests and education had a huge gap for which many students couldn’t get desired results in their career. That was the time when he started TraCoHive, which provides all career guidance. The Mission of TraCoHive is to promote and foster individual and organizational effectiveness by developing and offering an array of innovative and diverse programs in support of the organization’s commitment to development, partnerships, and corporate enrichment. Moreover, the vision is to accomplish the mission by focusing to provide quality, cost-effective training designed to increase individual and organizational productivity and enrichment as well as provide development opportunities that enhance knowledge, develop skills, and enrich the organization. Mr Nihar Ranjan Mahapatra’s TraCoHive was launched during the pandemic. The Founder incorporated

the company, completing all set of legal documents, and building the prospectus for customer details so that post-COVID the operations could quickly start. He adds that this pandemic is a learning opportunity for him. TraCoHive caters to the training industry with a focus on the educational institution, corporate house, and individuals. Here, they follow the assessment and customized model of business. Right now, they are entirely online, but the post-COVID situation, TraCoHive will even start its in-house training studio in a different city. Work At TraCoHive Technology is an addition, not a replacement for learning & development at TraCoHive. It leverages and enables the training capability and maximizes the availability of resources. The company is on the verge of developing Artificial Intelligence based on real-time learning app & assessment profiling. Quality service is a fundamental element at TraCoHive. Mr Mahapatra’s philosophy says that if his employee is motivated, then his customers are also feeling satisfied. For ensuring quality services, TraCoHive designs all their modules as per the customer feedback, and they do consult the clients at regular intervals. It handles clients from educational institutions, corporate houses, and individuals. As per the expertise of Mr Mahapatra, he has always believed in extensive market research. In small businesses, R&D tends to focus more on service improvement because of a limited budget. Here, R&D helps to develop more efficient processes and new ways of delivering services, and R&D always results in a long-term profit.

Mr Mahapatra always has an inner priority list for his daily activity, and he performs accordingly. He doesn’t believe in overtime as it still fails your work life. He acclaims that he has a perfectly balanced and happy life. Meanwhile, TraCoHive has lined up all its CSR activities and is going to start them shortly. Mr Mahapatra feels that to have the edge over your peers, one must, do what they love, be realistic and be able to manage their mind, and take breaks. Currently, TraCoHive is undergoing with their personalized Gamification activity on their customized module. Mr Mahapatra says that to increase the productivity of his co-workers, he always communicates effectively and transparently as per their capability and strength. He even delegates responsibility which gives him a positive result, and he always tries his best to eliminate excuses.

Mr Mahapatra says that “At TraCoHive, the work culture allows everyone to share their ideas and the working environment is very much friendly”. He adds that he never feels as if he is the boss; everybody works on the same plate. Mr Mahapatra always believes in appreciation and recognition at the workplace. For recreational activities, TraCoHive conducts fun Friday, but he considers fun at the workplace doesn’t necessarily have to be on Friday. Other recreational activities include the celebration of special occasions, flexible work timings, recognition and awards, respecting every idea, and team activities. Mr Mahapatra adds that this lockdown allowed him to rethink on his plan and re-making the strategy. He said that since last 5-years he was planning for this setup, but time factor was the boundary. During this lockdown, he was able to reach different key persons over 43

video conference for ideation and implementation which helped him in the incorporation to achieve and deliver the TraCoHive’s service to 100 happy clients in 30 days, which is a milestone in itself. Mr Mahapatra is always keen to guide the aspiring entrepreneurs in future by helping them list the majority of the roadblocks and pitfalls to avoid while commencing a business venture. TraCoHive’s future endeavour is a big plan, and it lies in three phases: In phase 1, TraCoHive is dealing with the skill and personality enhancement and giving the right platform through their customized training module. In Phase 2, TraCoHive will be coming up with Artificial intelligence-based real-time learning app & assessment profiling. In phase 3, TraCoHive would be coming up with a unique setup to make a connection between students and recruiters. www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

MARKETING

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Technology

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales. No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

SOCIAL MEDIA UPGRADES

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform. User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the realtime information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones. www.businessconnectindia.in | Vol. 4 | Issue 6 January 2022 INDIA

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