CEO of the Year 2021 by Business Connect

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In The Aftermath Of Pandemic Leaders Are Rethinking Their Growth Focus After a year of hard graft and unexpected setbacks, CEOs are betting on new areas and increasing investment in digital strategies. For most of 2020, their sights and energies focused on addressing spontaneous business emergencies. But now, they are repurposing operations and shaping a trajectory malleable to the industrial changes. 60% of the CEOs are expecting a steady revenue growth by the end of this year. Another 30% expect a resurgence by the end of 2022, while the rest will probably need more time to recover. The majority, is driven by the optimism that new opportunities will come from new markets, i.e. adjacent fields. And making new geographical leaps is a concern as well, especially in developing nations like India. Digitization is fading the boundaries between nations, thus allowing companies and their leaders to increase global footfalls. Alongside, empowering the talent pool and creating new job opportunities has climbed up the priority list. 2020 taught leaders the value of compassion, generosity, and cooperation. Beginning 2021, there has been a steep rise in workforce expansion in both established enterprises and entrepreneurship, especially in the technology circuit. Over 24% of the CEOs are helping to build this momentum, naming it their top 3 priorities. The rapidity underlines the fact that CEOs are acknowledging the toll of the pandemic on people and the critical role skilled talent play in achieving success. It is also important to mention, a good proportion of CEOs are focusing on cutting down costs, especially the ones needing more time to recover. Lastly, Digital Initiatives have become the centre of attention. And it needs no statistical report to understand there is a lot of traction towards it. A visible proportion of companies are still working remotely or on the WFH model. And it has proved to be a cost-effective and connective mode to operate. Leveraging innovative technologies like AI, AR, IoT, etc., they are creating solutions for increasing automation and speed progress. With time, new technologies will emerge, and leaders of this new age will give progress a new direction. In this edition, “CEO of the year 2021,” our eminent magazine has set the scope on extraordinary CEOs who have battled and shaped growth even from dearth. To validate this, we are featuring the leadership journey of Mr. Prateek Gattani, CEO of IDC Technologies. We have always aimed to inspire our community, and we believe Mr. Gattani is an idol who inspires growth. While we cherish the efforts of leaders, one thing is for sure - the industrial space is undergoing metamorphosis. New challenges will emerge that’ll test our adaptability and perseverance. And leaders need to set priorities accordingly to impart a positive effect on their company, employees and the larger community.

Indranil Roy indranil@businessconnectindia.in

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Education Has Put off Physical

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The Rise of

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Larry Ellison From College Dropout to

Becoming 3rd Richest

in India Meet top 10 Indian rappers

Person in the US

PRATEEK GATTANI CEO, IDC Technologies Inc

THE KEY DRIVER OF IDC TECHNOLOGIES GLOBAL SUPREMACY

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Content PRATEEK GATTANI CEO, IDC Technologies Inc

THE KEY DRIVER OF IDC TECHNOLOGIES GLOBAL SUPREMACY

COVER STORY

“WE ARE READY TO PUSH TO EVERY EXTENT FOR CUSTOMERS, EVEN IF WE HAVE TO INCUR LOSSES

IDC Technologies Inc www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

HIGHLIGHT

SUCCESS STORY

Larry Ellison From College Dropout to Becoming 3rd Richest Person in the US

CULTURE

The Rise of Rap Culture in India Meet top 10 Indian rappers

SPAN

Offering the Pharmaceutical Industry a Melodious Experience with Innovative Tech Solutions

BLUEBENZ DIGITIZATION PVT. LTD. Turn Your Idea Into Reality

38 LIFESTYLE

MAATROM HR SOLUTION

5 Easy Ways to go from Ordinary Life to Extraordinary

A choice of HR partner for seamless business flow

GROWTH

AQUAVIT PHARMACEUTICALS

7 Top Tips To Boost Your Startup Business

A Sophisticated Name In Personalized Medicine & Healthcare

INCOGNITO WORLDWIDE

BRUCE T DUGAN: A Daredevil Technopreneur

AIXL

An epitome of excellence; flourished by insightful leaders

SEVEN TWENTY TEN

A Leader of Immense Clarity, Will & Perseverance - Creating A Distinct Identity In Media, Communication & Sports Consulting 7

EDUCATION

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CEO, IDC Technologies Inc

y ry oro StSt erer ovv CCo

Prateek Gattani

CEOs

OF THE YEAR 2021

PRATEEK GATTANI

The Key Driver of IDC Technologies Global Supremacy Indranil Roy | Business Connect

‘P

owerful people make places powerful’, and the sheer will and endeavours of certain C-Suites, portray this perfectly. History has witnessed how corporate leaders aided transformation, surpassing challenges that portrayed their might. For them, challenges were steppingstones; and with technological and economic transitions, they emerged, marking presence across the globe. Their value in the corporate space resonates with the masses and creates new paths for a rapid ascent. Prateek Gattani, CEO, IDC Technologies, is an ideal example of strong will and dedication. His endeavour to pick IDC from a barrage of challenges and to the heights of glory is a story worth telling. His efforts have tethered diverse staffing challenges, and IDC is now a global leader for holistic workforce solutions.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

From Staff Augmentation (Contract, Full Time, MSP, RPO), IT Project Managed Services to BPO Services, Payroll & HR Solutions, IDC is a one-stop for everything. Founded in 2003 in Milpitas, CA, the Company has a widespread presence across the USA, Canada, UK & Europe, Singapore, Malaysia, UAE, Australia, New Zealand, India, Brazil and Costa Rica. Its nearly two decades of experience assist it in understanding individual specifications and source a suitable workforce for a particular project location. It possesses extensive and diverse expertise and experience in a variety of technical fields, which illuminates its customized business solutions. Its tech-enabled solutions include Infrastructure Support, Application Development & Support, Product Engineering, Emerging Technologies etc. IDC has always looked beyond the revenue volumes contributing more to its quality quotient. It constantly strives to raise the bar of solutions and standards through integrity, quality and collaboration amongst teammates. IDC is accredited with 9001:2015, ISO 27001:2013, ISO 20000-1:2011 and CMMi Level 3 Complaint Certification. It has a colossal and multi-disciplinary team, whose constant endeavours reflects Reliability, Responsibility, Result and Work Ethics in every solution. It’s driven by ‘Service Attitude’, which helps in unveiling a wide spectrum of agile and qualified solutions at the right price.

IDC started its journey in India in 2008, and in a short time, earned a major reverence across prominent cities namely Noida with offices in Hyderabad, Bangalore, Lucknow, Gurgaon, Chennai, Pune, Mysore, Coimbatore, Trichy, Ahmedabad & Vizag. Under Prateek’s guidance, IDC has hit the stratosphere with a whopping 650 million dollars turnover (Approx.) in global operations with year on year 200—250% growth since 2010. HOW PRATEEK TURNED THE TIDE

When Prateek took over IDC in 2007, the Company was engulfed in losses and was about to surrender itself to a $ 50 Mn premier technology aggregator. But, Prateek was unwilling to give up. With a straight motivation, not only did he put the Company on a prolific track, he earned several laurels in terms of revenue, outreach and career prospects. With his advent, what was serving only the ERP domain expanded into other segments such as UI, database, infrastructure services and others. He welcomed people from diverse backgrounds, forming a dynamic team with knowledge of almost every domain. With time the team size grew into a fleet, and their collaboration is keeping the competitors at bay while contriving tailored real-time solutions. Nonetheless, the turn around wasn’t limited to this. He prioritized customer satisfaction and cost advantage over margins, which paved a way for faster growth.

“We are ready to push to every extent for customers, even if we have to incur losses”, remarks a confident Prateek. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

With time and emerging technologies, he synced IDC to the dynamic client requirements; and the commitment to quality and satisfaction became its USP. Prateek has always commended the collaboration of his people for the upscaling business. His leadership has helped IDC maintain more than a decade of global pioneership in staffing solutions. It has a 100% client retention rate, and 80% of its business are from repeat customers. His leadership has placed IDC’s Indian counterpart amongst the cloud borders. It has a strength of 8000 - 10000 people that includes an experienced set of professional. Its client portfolio includes names from Fortune 500, Regional India, Australia, UK, Europe, Middle East, USA, Canada, Mexico and APAC brands. Its staffing solutions are particular to skill supports:

• •

IT – Infrastructure & Security, Web Technologies, Mobility, Testing, ERP, Mainframes BPO – IT Support, Helpdesk Support, Retail, Political Call Center Services, Collection and Receivables Management

The ultimate measure of Prateek’s leadership and the concluding success is evident from the results delivered to clients through exclusive agile services with unsurpassed quality while operating with integrity and the highest ethical standards. Their Customized solutions guarantee a hassle-free process by meeting customer requirements and SLAs within the expected TAT.

A BEFITTING STAFFING MODEL

Since customer and corporate bodies are aligning themselves to digitization, IDC has invested in innovations and people who can use them to scale growth. An instance is their tech-oriented staffing process. Realizing that the prevalent methods had their challenges, it has developed a categorised Staff Augmentation Lifecycle that keeps accord with all the areas of concern. IDC’s knowledge-based business model is extremely agile and innovative, which helps it conclude Sub-contracts and client routing projects for tech giants, blue-chip multinationals to consulting firms, govt sectors and SMEs as well. It has worked in bulk resource management for particular projects having strict turnaround time (TAT) with equal risks among shareholders; thus keeping it flexible to all kinds of projects. Lastly, the business model keeps the Company steer clear of traditional challenges in staffing & IT outsourcing. The recruiters maintain a checklist categorized in two parts, Pro-active Approach – Before Selection and Re-active Approach – After Selection, for proper tracking of candidates. Addressing these pain points not only ensures an

integrated staffing process but also gives IDC mileage over competitors. It has a team of 2000 dedicated professionals, who cater to the routine hiring of IT professionals across the globe. Staying associated with Global Magnets helps candidates find their dream jobs. IDC is associated with all the popular verticals from Banking & Financial Services, Communications, to Healthcare, Insurance, Manufacturing, Retail, Technology and Transportation as well. IDC’s deep technical experience helps it bridge the aspiring technical careers in Application Development, Website Design and Development, E-commerce, Search Engine Marketing Services, and Rich Internet Application among others. With the evident success of the business model, IDC has structured business operations in Latin America, especially, for US customers having delivery centres in Mexico, Brazil and Costa Rica. Its wide spectrum of solutions that includes RPO, MSP, Talent Mobility, payroll services & outplacement makes it a differentiated partner for its clients. With a keen eye on customer satisfaction and unwavering dedication, IDC is likely to achieve faster success than expected.

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A FLEXIBLE, FUN AND RESULT-DRIVEN ECOSYSTEM

With a leader, like Prateek who believes in Participative, Delegative and Transformational leadership, it is evident the Company will grow into an engaging ecosystem. Under his supervision, IDC has nurtured a talent pool of diverse disciplines competent in developing qualified solutions in an allotted time. Prateek enjoys delegating tasks while empowering the core team to achieve the company’s vision. He also takes lead on projects working side-by-side to keep them motivated at all times. The senior management also brings up innovative ideas for employees’ growth, be it promoting to higher designations or rewarding the top performer. The collaboration encourages an open culture, where employees are the top priority. While everyone is like-minded to customer satisfaction, the leaders ensure everyone cherishes the essence of life. Therefore, it encourages the team to engage in volunteer services, also collaborate in annual outings and quarterly meet-ups & brainstorming sessions. IDC focuses on the holistic development of its employees; thus, promoting a feedback culture. Their ecosystem is a fine blend of discipline and enthusiasm. Every employee can walk to the leaders and share their problems, and leaders provide a collaborative solution. While Prateek is the mentor of this milieu, the other leaders uphold his vision to empower the employees, understand their issues and build trust. The leaders also monitor individual performances closely and the best performance is recognized as well. The engaging practices propagate a high level of energy across the Company creating an ambience of integrity and cohesiveness.

ACHIEVEMENTS AND PROSPECTS

Prateek’s exclusive leadership has brought an unending fortune to IDC Technologies. And it’s not limited to technology, people or practices, but encircles recognition in the market as well. Over the years, it has homed several prestigious accolades:

• • • • • • • • • • • • • •

America’s Most Honored Businesses 2016 - Top 5% Top 100 Tech Companies Founded And Managed By Indians In The U.S. 52 Fastest-Growing Private Companies In The Silicon Valley Top Companies In California On The Inc. 5000 FastestGrowing Private Companies Top IT Services Companies On The Inc. 5000 FastestGrowing Private Companies 5000 Fastest-Growing Private Companies In America 5000 Fastest-Growing Companies In America Top Companies In California On The Inc. 5000 Top Companies In The San Jose Metro Area On The Inc. 5000 Top South Asian-Run Companies On The Inc. 5000 Top IT Services Companies On The Inc. 5000 America’s Fastest-Growing Private Companies Top Companies In The San Jose Metro Area On The Inc. 5000 5000 Fastest-Growing Private Companies In America

IDC’s acclivity is further driven by the title “America’s Fastest-Growing Private Companies”, in 2011. Recently, IDC has been listed among the “Inc.5000 Regional California”, for its outstanding revenue growth. Sitting upon these laurels, IDC is directing its focus towards expansion and developing better solutions while laying better career prospects. It has seen rapid growth in the last five years, with a presence in several countries. Continuing this tradition, IDC is now aiming to expand in regions like APAC, MEA & Europe by strategically involving itself in key acquisitions and mergers. 15

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Success Story

Larry Ellison From College Dropout to Becoming 3rd Richest Person in the US The American businessman and entrepreneur Larry Ellison (Lawrence Joseph Ellison) was the co-founder and chief executive officer (1977–2014) of the software company - Oracle Corporation. He step-down from Oracle’s CEO role after 37 years at the helm in 2014. Oracle corporation grew in part through steady acquisitions of software companies, Oracle got the cloud revenue with $9.3 billion for NetSuite in 2016.

EARLY LIFE He was born in New York City, to an unwed Jewish mother. His biological dad was an Italian-American United States Army Air force pilot. After Ellison contracted pneumonia at the age of 9 months, his mom gave him to her aunt’s home for adoption. Larry Ellison never graduated, he dropped out of two consecutive colleges. Larry Ellison’s adoptive dad many times told him “you are good for nothing”, but Larry Ellison’s “Never Say Die Attitude” made him the world’s 3rd richest person in the US with an estimated net worth of $54 billion.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

HUNGER FOR SUCCESS

Larry Ellison saw many challenges and rejection, but there is a voice inside everyone that helps to obtain something bigger than your expectations. Larry Ellison was frequently changing his jobs. In 1977, with Bob Miner and Ed Oates (Larry co-workers), he started his 1st business Software Development Laboratories (SDL). Larry Ellison knows how to take advantage of the booming software industry, rapidly growing and raising challenges for competitors. In 1986, the company hit $55 million. In the 1990s-time, Larry Ellison’s company started selling databases to all the firms riding the wave, during the Dot-com buddle (massive growth in the use and adoption of the Internet). Marc Benioff, who used to work for Larry Ellison, expressed his desire to start his venture called Salesforce, Larry Ellison invested 2 million dollars in his start-up. Salesforce now generates a revenue of 10 billion dollars and ranks second on the Fortune 500 list. Becoming a billionaire was never his aim, he told the Smithsonian Institution. “When I started Oracle corporation, what I wanted to do was to create a place where I would enjoy working. That was my first goal. Sure, I wanted to make a

living. Larry Ellison said, “I certainly never expected to become rich, certainly not this rich.” He added “I mean; the rich do not even describe this. This is surreal “. What should we learn from Larry Ellison?

BELIEVED IN YOUR IDEAS

Sometimes small ideas work very effectively, sometimes great ideas fail, Larry Ellison believes that Oracle clients no longer need convincing to use their products but just need a better software upgrade.

BE ADDICTED TO WINNING

Larry Ellison faced so many challenges in his personal and professional life, Larry was influenced by Genghis Khan who said that “Everyone should suffer and I should win”. Degree can’t decide your Future Education is a powerful weapon that will help you to face the world, but it doesn’t mean if you don’t have this weapon, you will lose your rounds. Larry Ellison, 2 times dropped out of two consecutive universities, even most of the top entrepreneurs in Silicon Valley, don’t have a degree but still, they are leaders in the industry.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

CEOs

OF THE YEAR 2021

Offering the Pharmaceutical Industry a Melodious Experience with Innovative Tech Solutions

o deliver amazing experiences and ‘aha’ moments by providing innovative machine vision products with excellent quality services, Smit Thakkar (CEO), an accomplished veteran, an influential leader, and techpreneur incorporated SPAN Inspection Systems Pvt Ltd in 2015 with his three friends Pranay Soni (MD), Anil Siddhapura (Director), Niraj Raghwani (MD)- having diverse backgrounds in the machine vision field. They are a team of passionate people who are perceived to have been bestowed with the great power and responsibility to change the experience of associated people. They are built on the foundation of friendship, entrepreneurial dynamism, and diversity. “When the mind is in rhythm with the heart it is bound to create melodies. Similarly, when products and services are designed with a heart, it is bound to create a lifetime wonderful experience for users. This we call “Vision Melodies”,” said Mr Thakkar.

THE INCEPTION STORY

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ADVANCED SOLUTIONS

SPAN provides machine vision solutions for the pha rmaceutical packaging industry. Here is the list of major products offered by the company: Blisbeat: It is the most powerful tool for color blister inspection systems. Powered by proven image analysis algorithms for online inspection of blister images captured by the most advanced industrial color cameras. Blisbeat eliminates user dependency during the teaching process of new product recipes by offering a completely automated teaching process. i.e., identifying cavities, identifying blisters, identifying product color and its color range. Blisbeat-B: Blisbeat-B is capable of inspecting the various types of medical devices (Ampoules, Vials, Injections, Applicators, etc.) while they are been packed in blisters. Software is simplified giving users ease of teaching, by navigating wizardbased teaching procedures. Blisbeat-B software is also equipped with a self-learning module, which automatically sets various tolerances based on acceptance criteria.

Codebeat: Powered by proven image analysis algorithms for online inspection of various codes at the highest possible machine speed, Code beat is designed for easy and quick teaching with auto-learning of position sift during the inspection and also learning of various acceptance tolerances. Countbeat: Powered by proven image processing algorithms designed, developed, and optimized specifically for the inspection of tablets/capsules on bulk packing lines, Count beat eliminates user dependency during teaching process of new product recipe by offering a completely automated teaching process with a 3D model camera which automatically identify the dimension of tablet/capsule. Auto-teaching also identifies channels, colour of the product and sets tolerance automatically.

CREATING A DIFFERENCE

Even though Inspection System is an old technology, still needs serious improvements with a user-centric approach. So, they strive to implement a user-centric approach in the design and development of all their products. Following are some of the challenges users face with existing inspection systems available in the market.

“Step toward a great answer is to re-frame the question”

VALUE ADDITIVE PROPOSITIONS

The Latest Technical Advancements & Significance of R&D At Span, the management team practices agile methodology for continuous improvement in their product and the technical capability of our team. They always encourage their employees to learn new technologies and implement the learning in their products by keeping users at the centre of development. Further, Mr Thakkar said, “As we try to keep users at the centre of development, R&D is very crucial for us. So, at first, we study the pain points of the user and so the sustainability of the product before starting any development. Once the requirement is fixed, we start our R&D in designing our products and we also invest a good amount in R&D because the stronger our product less the after-sales and service will suffer.”

EXCLUSIVE LEADERSHIP STYLE

Mr Thakkar and his colleagues follow a design thinkingbased leadership style. Where they empower leaders to act as a catalyst for creativity. They systematically try to develop a culture of innovation within the organization. They always empower the leader to act as a motivator, provocateurs, and mentor. They encourage them to be a 360-degree leader where they collaborate effectively with peers, management, and team members. The Work Culture & Growth Opportunities for Employees The company believes in a “Culture eats strategy for breakfast”. • Transparent: They believe people are generally good so they must be unafraid to share information with them the management encourages people to work with freedom and authority. • Creative: They strive to maintain creative culture by promoting a human-cantered design approach They do not want to do just design but they want to live up with the design. • Reliable: At SPAN, they keep their promises and their word to both the customers and colleagues • Responsible: They promote frugal innovation to be responsible with the customer and society. They nudge SPANIAN to become happy, healthy, wealthy, and wise. “First, we make a road map for the growth of the organization, based on that we do skill mapping of all the employees. We identify their strength and improvement areas. Based on their improvement areas we provide them professional training and freedom to learn new things. We also nudge our employees to read books which helps them to increase their knowledge in relevant fields”, the leading man proudly shared.

FUTURE ROADMAP

In the end, Mr Thakkar and his team always care about their mission and will keep developing innovative products in the machine vision field.

WORDS OF WISDOM

Follow your passion in starting any business. Keep your feet in the shoes of all stakeholders and understand their real pain before dealing with them.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

CEOs

OF THE YEAR 2021

Maatrom HR Solution

A choice of HR partner for seamless business flow Kajal Dobhal

s the present scenario puts a multitude of complexities in the business ecosystem, the significance of outsourcing services has become instrumental to enrich the businesses with smooth workflow. In this direction, HR Function outsourcing has gained masspopularity in the past few years. HR outsourcing grants a plethora of benefits to an organisation. From maintaining an out-to-out balance between cost efficiency to employee development, an enterprise can absolutely put intense focus and time on enhancing its core business. With the steeping demand of HR functions outsourcing, several service providers have set their feet in this space to make a difference. Maatrom Solution is such an organisation that is scaling greater heights while being substantial to the business community in a sophisticated manner. Under the discerning stewardship of Mahalakshmi, the Founder and CEO, the company is witnessing growth in leaps and bounds. In a virtual session with her, our team conversed about several facets of her brainchild.

A GLANCE OVER THE BUSINESS PORTFOLIO

An end-to - end HR service provider, Maatrom Solution, has become a preferred partner of choice for several businesses to manage their recruitment, HR Payroll, Hr Statutory and training related requirements. With its gamut of HR services that comprises of Recruitment &

I Business Connect

Mahalakshmi M Ambuli Director & CEO

Staffing, HR Payroll & Statutory, Organisation Development, Training, Coaching, HR Policy, Performance Management, Talent Mapping and Corporate Social Responsibility, the dynamic enterprise has carved a niche for itself in this huge industry. Their exemplary service offerings are majorly based on robust concepts and industry-acumen, accumulated from insights gathered over 22 years of Domestic and Overseas experience. So far, their exclusive clientele includes enterprises from industries like IT, Manufacturing, Architect and Interior Designing, Banking and Financial Institutions, Auditing, Automotive, Retail, Insurance, Education & Training. Till now, the company has effectively been able to recruit more than 2000 whitecollar candidates in diverse sectors. Maatrom Solution is a unique endeavour to make an affirmative impact on society. Mahalakshmi, after being employed as an active environmental Engineer, laid the foundation stone of her entrepreneurial venture with a vision to facilitate talented individuals to meet their aspired career prospects. After tying the wedding knot, she got a chance to accompany her husband on an overseas work assignment, where she experienced multicultural environments in various cities of the USA. This scenario bestowed her with appropriate exposure and immense confidence that propelled her to turn her dreams into a living reality. Thereby, Maatrom Solution came into the existence as a result of Mahalakshmi’s unwavering determination, based on the concepts and proficiency that emerged from the insights accumulated by over two decades of national as well as international industry experience.

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ARCHETYPAL VALUES

COPING WITH THE UNCERTAIN TIMES

As the company deals with the most sensitive aspect of a business i.e workforce, it becomes imperative to establish the core values that can serve justice to the business’s fundamental requirements.

Maatrom Solution has been a motive force behind the success of several of its clients’ businesses. It has successfully imparted different services to many organisations even amidst the chaotic reign of the COVID-19 induced pandemic. It displays the vitality of the work culture that has been incorporated with some unique approaches and business philosophy, adept enough to sail through the unfavourable times. Some of the major aspects that allow the company’s workflow to stay efficient and seamless even amid uncertain times have been enlisted below—

“We honor our commitments and conduct business in a manner that promotes transparency, respect, honour and trust,” enunciates the Founder.

• Flexibility and transparency in work hours. • Allotment of performance inclination & interest, apart from their skills. • Open communication & job rotation. • Recognition programs based on sheer performance • Employee development where each individual gets the chance to learn, grow and innovate. • Zero tolerance policy for unfair practices. • Fun and corporative ambience at the workplace.

Beyond any doubt, Maatrom’s high quality standards have set the benchmarks across space.

WHY CHOOSE MAATROM?

The iconic CEO states that be it accelerating the turnaround time or offering replacement guarantee in recruitment or cost and time optimization, the company proves its knack in different facets of a business. Owing to their assured ethical practices with strict timeline adherence, team Maatrom has ensured a leading edge over its peers in the respective space. Moreover, the company is also in a constant endeavour to offering professional support to the client organisation during inspection & audits. Their well established mutually beneficial relationships are the secret sauce to their resounding success that has made a gargantuan noise across the business fraternity.

All these extraordinary steps are in the direction to ensure a holistic work environment to the employees that in turn, facilitate them to maintain a balanced life.

FORECASTING AS AN ANSWER TO IMPEDIMENTS

For any C-suite Executive, keeping their vision for the future on track is possible by making roadmaps for budgets and projections that also channelize positive energy among the workforce alongside assuring certainty to the shareholders. Mahalakshmi claims that forecasting is instrumental to any business to make impactful decisions and develop data-driven strategies. There are plenty of impediments that a leader comes across while steering the business operations such as– Talent Management(where motivating and boosting the employees’ morale is a must), developing beneficial collaborations, quality management in operations as well as performance, etc. By utilizing the power of forecasting, any CEO can make a difference to his organisation in the most sophisticated manner, conveyed Mahalakshmi.

ACHIEVEMENTS THUS FAR

Ever since its inception, the company has been scaling the graph of growth and been playing its trumpet of success across the respective industry. All of it has been shaped due to the sheer determination and professional discernment of the Founder. The company’s major contribution to raising the bars of service standards in this industry has been well-recognized by some eminent media houses. In the year 2019, the dynamic company was recognized among the ‘Top 10 Promising HR Processes Service Providers in India’ by a reputed Indian magazine. And amidst the way to ensure a ubiquitous presence at national and international level, they have extended its service wings to the US markets as well. As it foresees a radiant future ahead, Mahalakshmi’s commendable leadership style is aligned with making her brainchild as a comprehensive HR Service Provider of global repute.

IN HARMONY WITH MARKET TRENDS AND DIGITIZATION

When it comes to leveraging market -advances in its favour, Maatrom Solutions has been heavily relying upon AI in the recruitment space where it uses Chatbot in its websites, for time-optimization, reduction in redundancy, swift candidate screening while allowing quality hiring.

And regarding the future outlooks, Maatrom strives to expand its reach to the countries — US and Singapore, while climbing the stepping stones to attain the title of being ‘Global HR Services/Solution Provider’ for its vast clientele.

Be it learning and development, or employees engagement tools or CPM tools, the firm is in ceaseless attempts to be in synergy with the trends to make its steadfast presence being felt across the business world by honing the skills of its employees in several ways.

THE PARTING NOTE

At last, Mahalakshmi puts an end to the conversation by conveying her message to the aspiring entrepreneurs,

“Biggest asset in the world is your mindset and your knowledge, so empower it with positivity and have a positive attitude always and enhance your knowledge through continuous learning and development.”

And addressing the instrumental role of digital inclusions in their business functions, Mahalakshmi elucidates that digitisation is pivotal for their company. Most of their payroll services are cloud-based for which employees have been granted freewheeling access to their respective data. From social media recruitment via reputed platforms, to virtual interactions, team Maatrom has been staying ahead of the curve by being an avid adopter of the market advances. 23

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Growth

7 TOP TIPS TO BOOST YOUR STARTUP BUSINESS Here are 7 valuable tips to give your fledgling company a boost: CASH FLOW FORECASTING

As Sir Richard Branson says “The cash flow of a company is the life and blood of a business, so never take your eyes off it.” Budgets that are long-term must provide reasonable estimates of potential revenue and expenditures. Start-up costs vary, but when they do, entrepreneurs should be prepared for the worst-case scenario. Since anything can happen over a business’s lifecycle, it’s best to build longterm budgets and financial estimates. Forecasting aids company owners in putting aside money for potential expenditures. These expenses can be both personal and business-related.

CUSTOMER SATISFACTION SHOULD BE PRIORITIZED

Plan to continue reinforcing your brand and strengthening your image by focusing on customer service and satisfaction. The brand of a business is simply how it is viewed. A happy customer is more than a recommendation; it’s a powerful branding statement.

ENHANCE YOUR SOCIAL MEDIA PROFILES

The advent of social media has altered how companies operate and how the general public interacts with them. While it used to be much more difficult for a customer to share their questions or experiences after a brand encounter, it is now easier than ever for the two to communicate and share details. The best websites are LinkedIn, Facebook, Twitter, AngelList, and Pinterest accounts. If you want to reach a larger audience, being more engaged with social media will help. It’s important to remember that social media is a two-way platform that allows people to communicate and share information. Rather than simply posting ads on your platform, try to engage with your potential and current customers by answering questions and providing opportunities for them to communicate with you further. Your customers will appreciate the effort, and you will appreciate the outcome.

PROVIDE THE AUDIENCE WITH USEFUL KNOWLEDGE

Many people, on the other hand, make the popular mistake of believing that marketing consists solely of commercials and promotional material. In reality, it’s a way of better communicating with your audience by getting a better understanding of their desires and needs, as well as demonstrating your importance to them. Sharing valuable and insightful content with your audience is a perfect way to do this. This will demonstrate to them that your goods or services are important to their needs and that you have the expertise and knowledge necessary to provide accurate information. An e-book or guide, case studies, infographics, blog posts can be a powerful tool for disseminating material, it’s worth taking the time to learn how to write one.

TAKE EXPERT ASSISTANCE WHEN REQUIRED, DON’T HESITATE TO CONTACT It’s tempting for new business owners to try to do everything themselves because it’s a good way to save money. However, this can sometimes stifle a company’s growth, and in some cases, relying on the experts is more effective. Take new ideas from experts to improve your business. Paying an expert will also save you time and allow you to concentrate more on the tasks you are better able to do if you are attempting something you are unfamiliar with, particularly if you are taking on a task that needs a highly specific skill set.

MAKE GOOD FRIENDS

Make an effort to form new friendships. Meet new people, strike up a conversation, and build meaningful relationships that will enhance your life and well-being.

BUILD AN ADVISORY BOARD

Business advisory boards can be extremely beneficial to a company’s growth. People with connections to top professionals with a variety of skills may be brought in as low-cost advisors to help the company expand.

Marketing is one of the best means of successful business promotion, and it can be a powerful way to expose the company to a wider audience.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Running a company necessitates a high level of organization and adherence to a strategic plan. It’s important to strike a balance between all of your focus areas, as this will help you better manage your resources and coordinate your finances. The best part for Indian businesses is that the country has been declared the world’s third-largest tech start-up hub. Furthermore, India’s Ease of Doing Business index has risen significantly from 130 in 2016 to 63 in 2020. According to the most recent reports in India, start-ups come from 54 different sectors, with IT services and Healthcare & Lifesciences registering the most start-ups, followed by education. Thousands of young entrepreneurs have taken the plunge into starting their own businesses in the last few years as a way to gain leverage over their professional careers or raise their profits.

“

Entrepreneurship can be described as recognizing change, seeking opportunity, accepting risk and obligation, innovating, bettering resource use, generating new value that is meaningful to customers, and repeating the process. Budget 2021 has recognized the importance of start-ups and small and medium-sized businesses (MSMEs) in India’s future, which includes growth in technology-driven and manufacturing businesses, which will help India achieve its goal of a $5 trillion economy.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

CEOs

OF THE YEAR 2021

BRUCE T DUGAN: A Daredevil Technopreneur

Bruce T. Dugan CEO, Incognito Worldwide

Indranil Roy | Business Connect

Digitization and its explosive opportunities have inspired entrepreneurs and business leaders to step beyond the fence. They have actuated digital interaction with business and people, automation, and much more; in short, our way of life. Based on these innovative inputs, it’s safe to say that they’re continually demonstrating their ingenuity. Being innovative is the need of this era. We are living at the edge of transformations, and it is important for leaders to adapt to grow. Bruce T. Dugan, the founder of Incognito Worldwide and several other tech-enabled enterprises, is a native New Yorker with imaginative and experienced leadership. It’s unusual for an entrepreneur to go to a country on a short-term project, then meet a few locals and form a business around them. He did, and the result was Incognito Worldwide. Let’s dive into this dignitary’s entrepreneurial journey to know more about him and him and his company.

An Unbridled Passion For Entrepreneurship

AN UNORTHODOX INCEPTION In 2012, Bruce visited Bangalore to hire a friend’s firm to complete a project he was involved in. His sole intent was to stay for a month to design the project, then fly to Thailand while that team completed coding, before returning to Bangalore for the final phase of the project. But fate had something else in store for him. He found a group of young people and decided to launch an offshore digital service company built around them. Two years later it was selected ‘Startup of the Year’ and quickly went from 3 people to 20. Incognito Worldwide has evolved from a web development company to a full-fledged digital services firm, offering branding & design, website development, online marketing, and automated platform solutions. Another Inicia subsidiary, I2MEDIALAB, provides high-level custom software, and platform development, while the parent company, Inicia Incorporated, manages operations of these and other brands. while also offering additional services to startups, SBEs, and large corporations alike, including accounting, investment materials development. and specific industry consulting. The group of companies forms an end-to-end provider with a single point of contact. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Bruce is a serial entrepreneur who has conceived, launched, and operated several innovative startups over the years, beginning with Worldway Freight Systems in 1982. He was a thought-leader in that industry with innovative accounting and bookkeeping systems, and a service leader of point-to-point LTL long haul delivery. He exec-produced and secured distribution for two films, and launched two nationally distributed record labels. before finding his way into technology and media in 2005. But it was during his logistics years working closely with Fortune-100 manufacturers and branded consumer product companies that he gained eclectic insights -across a broad range of industry sectors -- from his client’s operations that he would later use in his career to recognize operational pain points and choke points, and then develop strategies to increase productivity and/or reducing redundancy. While Bruce learned how the big corporations were structured and operated, as an SME he had to be able to adapt to changing conditions much faster and combine the two, or in his words “be nimble enough to dance between the elephant’s legs.” Recognizing the need to share and channel values, visions, plans, and strategies with his team and team leaders, his operating philosophy had been to identify the company and team goals, and then allow the team leaders the freedom to (A) pursue their own strategies, (B) learn from those successes, and (C) rinse and repeat. With the overall company and subsidiaries integrated but sprawled out over three continents, the company has been a remote-based operation long before anyone knew the word COVID-19. Bruce and the executives invested extensive time and energy into building the company processes and infrastructure on technology that could transcend time and distance barriers. They hold regular virtual meetings, oversee and manage projects, layout long/shortterm goals, and action plans, utilizing that technology with each department communicating in real-time to fulfill client needs. 28

As an American, Bruce, also focused on teaching his India-based team how to adapt to a U.S. client mindset, during his 6-year residency in India. Those efforts have seen stellar client reviews, affording them the luxury to pick and choose which customers they work with, with nearly 100% client satisfaction. To date. most new customers are acquired via referrals. He had his share of failures but used each to learn and adapt. His team endured setbacks and challenges but emerged stronger and more resilient from each, Today they operate several brands, including i2Medialab, Incognito, I2Webservices, First Drum Films, Intech Creative LLC, Dinevite, and several online magazines and resource directories. UNABASHED BY TECHNOLOGY IMPEDIMENTS Incognito Worldwide avoids tech-speak and maintains clear communications with clients to meet expectations. Whether it’s as simple as making an appealing logo, developing websites, web or mobile apps and/or marketing them, or helping clients streamline their operations. the team’s track-record has been impressive.

AN ADRENALINE PUNCHED PERSONA While Bruce had deep knowledge and experience in startups. logistics, production, marketing, and distribution, he approaches projects with an abstract vision combined with a linear process and excels at industry trend recognition, strategic and planning & development. The result is his ability in deep market research and to convert client’s vision into practical reality. In 2020 he and his co-founder & CTO, Mario Delfino, along with the Incognito directors. Kiran K, Nihanth K, and creative directors Shalini V and Ruby Gonsalez, , successfully designed, built, and published Dinevite.me, both now available in the Apple and Google app stores, and oversee the marketing roll-out.

According to Mr. Dugan, “the goal of the company isn’t making money; that is merely the result of a job well done, and my co-founding partner Mario and Incognito directors have contributed to make that a reality: I could not have achieved it without their passionate commitment and efforts. We’ve been blessed to have been able to help so many SMEs achieve their own success, to developing complex custom projects for the city of Buenos Aires, banks, and industry leading brands.” JOURNEY OF AN ACHIEVER Bruce’s efforts in business and leadership is quite significant and has attracted major attention. Some of the recent accolades include: • 25 most valuable CEO’s in India ( profiled Bruce T. Dugan ) • Entrepreneurs to Watch, 2018 ( profiled Kiran Kumar R ) • Technology 50 Emerging Company, 2020 ( profiled Mario Delfino )

Bruce has been a maverick throughout his career, often proving naysayers wrong to foresee coming trends, but also embodies the concept of being a digital nomad and adventurer. At the age of 60, along with Nihanth, they took motorcycles and set out on a 30-day motorcycle adventure from Bangalore to Kardung La (https:// rideofyourlife.in/), the highest road in the world located in the Indian Himalayas. He and team would often spend weeks each year in huts on the beach of South Goa where they’d decompress, working a few hours each day. He is well-traveled and lived in Buenos Aires, Cannes France, and San Pedro, Mexico. currently running the company from Cancun, Mexico.

However, Bruce says his greatest achievements have been the ability to work with creative people and interesting projects of choice. amassing a multi-dimensional multi-cultural client base, and robust team of friends. who have become more like family. 29

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

CEOs

OF THE YEAR 2021

MR SHEETAL PAKNIKAR

A LEADER OF IMMENSE CLARITY, WILL AND PERSEVERANCE - CREATING A DISTINCT IDENTITY IN MEDIA, COMMUNICATION & SPORTS CONSULTING Indranil Roy

I Business Connect Mr Paknikar explains it in his words, “The man pushing the globe is a powerful visual that has been designed to mean a lot of different things. First, it communicates the modern predicament of us wanting to use the earth’s resources sustainably. Second, it is meant to remind us of how powerful we want to be. Lastly, it is our interpretation of mankind’s obsession for power to control the planet; which is a comment on our reverence for nature.”

SHEETAL S PAKNIKAR

Founder, Managing Director & CEO

he course of leadership has taken a dramatic turn in the last few years. Transitions and disruptions have provoked a dire need for new ways, which is not limited to innovative practices. Business leaders need to focus on sustaining relations with stakeholders as they are the ones that really matter. Empowered by this simple understanding, Mr Sheetal Paknikar, Founder, MD & CEO of Seven Twenty Ten Network, has spent the last 28 years garnering substantial knowledge on diverse verticals while building a sustainable network of professionals. Academically, he is a Masters in Design from the Industrial Design Centre at IIT, Mumbai with an extensive background in the media & communication consulting space. Over the last 6 years, he has added his passion in Sports Consulting to develop Analytics & Education as key focus areas.

A VISIONARY LEADER

At the outset of Seven Twenty Ten, Mr Paknikar’s vision was to create a network of conscious and diversely qualified professionals, collectively working together to add value to the world. The inception came at a time the world was beginning to shrink, at the end of the first decade (2010) when the internet was about to boom. As technology influenced the global economy, drove automation and brought new advancements like AI, IoT, etc. Seven Twenty Ten strategically built their base into diverse segments that would require their expertise. This has enabled the Company to build their presence across several business domains ranging from Communication Consulting, Integrated Marketing, Brand Building, Films & Audio Visual, Content Development, Digital Solutions, Educational Initiatives & Skill Development. Although the Company is a onestop shop for varied marketing and communication concepts, at the heart, it continues building a robust & sensitive network in the communications market. A prominent illustration of the long term company vision can be interpreted in its ‘Picon’ (Pictogram + Icon). www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Mr Paknikar has always been a doer in both corporate and personal life. He is a firm believer in the importance of pursuing new ideas and concepts while reflecting on how the world works and how challenges affect our everyday lives. He has explored various domains and built expertise around graphic art & design, including print, digital & video/film. His handson and amazingly diverse knowledge has helped him execute many turnkey projects in the advertising and communication space. Walking a different path has helped him build an experienced team, while crossing significant milestones along the way.

FLEXIBLE TO THE PANDEMIC DISRUPTIONS

Leaders and challenges always have had a dynamic relationship. Over the last decade, the business fraternity has been through several disruptions, bringing a multifold of challenges. Moving beyond them, COVID-19 has tested the might of every individual and business alike. Now, in the aftermath of the pandemic, businesses have reconfigured their framework to sustain and set new directions. In other words, businesses are realigning their goals while building sustainable, new age business models. Keeping up with such changes, Mr Paknikar is creating an ecosystem that will uphold his future vision with on-ground reality. The Company’s acclivity over digital inclusions has also helped them tread confidently amid the mayhem. Digital

tools have become an integral part of businesses, helping them become more automated, streamlined and agile. For sustainable growth, Seven Twenty Ten is currently developing interactive digital platforms driven by AI in the sports & education space. Furthermore, Mr. Paknikar feels that it is extremely important for businesses to study the changing legalities at the policy level – being aware and sensitive to data privacy, intellectual property rights and digital enhancement.

SUSTAINABLE FLAGSHIPS BUILT ON R&D

Since the Company was founded on the vision of how to develop a sustainable organization; there was great importance given to R&D across verticals. The first success came with the setting up of an education & skill-building vertical of Indian Classical Music for the younger generation. Sur Sanskaar Academy of Music, based in Mumbai, is now in the process of consolidation and digital transformation. In 2015, the Company added Sports Consulting, concentrating on the growing need for physical education in children, which has become increasingly important as the world becomes more digital. And true to the diverse nature of projects handled, the team at Seven Twenty Ten is presently working on a Flagship Project for Dementia Patients in the area of multisensory therapy – with one of India’s leading Foundations.

A MILIEU OF PASSIONATE PEOPLE

Mr Sheetal Paknikar has forged his road to glory with an unending passion. He has a dispassionate view about success & failure and believes both are obvious ingredients to growth. Maintaining a balance between both, he has contributed to building an organizational culture that stems from a core team striving to achieve the desired outcome through hard work & perseverance. Much like him, his team inculcates risks and challenges as keystones of growth. Thus ensuring an equivalent collaboration where they push one another and work with resources in hand. The culture eventually breeds success, as all stakeholders are treated with equal importance. Their client list encompasses both National & International brands, with repeat business springing from various verticals. “Our clients agree that we work more like partners and not just service providers”, opines Mr Paknikar

Client satisfaction is paramount and the Company highly values its associations - both at a professional & personal level. This holistic approach has enabled Seven Twenty Ten to build a trusted name for itself in the Global Market of Media and Communications. In 2015, the Company won an IMC contract to promote football in India by presenting a long term vision to former Technical Director of the Croatian Football Federation, Dr. Romeo Jozak – who is a celebrated UEFA Administrator & a renowned International Football Coach. Since then, Dr Jozak has been integral to the Company’s long term plans to scale up its sports vertical with the setting up of a JV between Seven Twenty Ten & Romeo Jozak & Associates in October 2018. While these business developments have been crucial in brand excellence, Seven Twenty Ten has also been part of several CSR Initiatives with their corporate partners. This Collaboration for collective social responsibility also spreads to its partners.

ACCOMPLISHMENT AND PROSPECTS THAT MARK THEIR EXCELLENCE

Mr Paknikar and the team’s collaborative efforts haven’t gone unseen. Last year, the founder was conferred with the ‘Man Of Excellence Award 2020’ at the Indian Achiever’s Forum for his outstanding performance and social contributions. Call it his foresight or long term vision for Seven Twenty Ten to be a responsible & self sustainable network: it is now even more in sync with rising global concerns like upskilling, new age employment, sustainability & climate change. He 31

has fostered a sense of spiritual well being while motivating his team to thrive in limitation, have gratitude, respect everyday challenges and stay on toes with realistic goals. These have contributed to sustained employment, employee loyalty and a collective work culture with a decentralized approach. As for the future, Seven Twenty Ten is collaborating with a few of its key associates to address the global crisis and economic challenges by way of awareness campaigns, videos & curating some of the World’s brilliant initiatives on how to make a better world. Apart from all of the above, the company is consolidating its expertise in areas where it creates a difference, like Corporate Communication, Employee Engagement, Education, Digital Products and Video Content. Mr Paknikar finally hopes to develop his dream - a major International IP in Sports Education, by 2025.

WORDS OF WISDOM

“Have a Vision; have a Goal. Be accountable to yourself. Though experience is the biggest teacher, it is the willing student who decides how, where and when to use it to the larger benefit of society.”

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Culture

The Rise of Rap Culture in India Meet top 10 Indian rappers India has long been recognized for its diverse cultural legacy, incredible music and dance forms, and a cultural melting pot unlike any other. However, as generations have passed, changes and evolution have occurred that no one could have predicted. New dance forms, art forms, and music styles continue to enter the market, and while the old will always be gold, people are updating their ways by seeking to adapt to other cultures! Rap music has become one of the most popular and fastest developing music cultures in the twenty-first century. First Indian Rapper Baba Sehgal, a Punjabi rapper, brought hiphop to India in 1990. Harjeet Singh Sehgal (Baba Sehgal) with successful songs like “Thanda Thanda Paani” and “Dil Dhadke,” established the hip-hop and rap genres. Following that, Bohemia (Roger David), a Pakistani American rapper based in California, ignited the Indian Hip-Hop scene in the early 2000s. Bohemia launched his debut album “Vich Pardesan De” with the help of Hip-Hop producer Sha One (Seth Agress). He rose to prominence quickly with the launch of his debut full-length Punjabi rap album, “Pesa Nasha Pyar,” which was a smash hit in India. THE BIRTH OF RAP CULTURE

A groupof five individuals, Yo Yo Honey Singh, Lil Golu, Badshah, Raftaar, and Ikka, together known as “Mafia Mundeer,” came crashing into the Punjabi rap industry, influenced by Bohemia’s popularity. Throughout their history, the trio has released a slew of popular Punjabi rap songs. Alfaaz and J Star, two additional performers, joined the group after some time. Unfortunately, this group’s glory was fleeting. Several members of the group eventually split away to work on their own. Then, in the early 2010s, Punjabi rappers had a lot of success as they quickly soared to stardom and began writing Bollywood songs. Yo-Yo Honey Singh got paid a whopping 70 lakh for a single song at the height of his popularity.

GULLY BOY; INDIA’S FIRST HIP-HOP BASED MOVIE

A youngster named Naved Shaikh (Naezy) came from the streets of Mumbai. “Aafat!” was Naezy’s debut single track. Because of Naezy’s variety, excellent talents, and constructive narrative, the song became viral. Divine’s popularity grew to the point that he was signed to Sony Music Entertainment as an artist. Divine and Naezy collaborated on the song “Mere Gully Mein” in 2015. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Gully Boy, a movie by Zoya Akhtar that was greatly influenced by DIVINE and Naezy, was released in February 2019. The low-key gully rap culture reached a tipping point at this moment. The soundtrack for the film had outstanding poetry and regional music. Many rap artists were included, including MC Altaf, Spitfire, and Kaam Bhari. The voices of the streets gained notoriety and popularity as a result of Gully Boy. From being a small subculture with only a few musicians, India’s rap culture has evolved into a large community. Even college festivals have begun to feature rap battles, which attract a large number of young people. Rap culture is slowly but steadily becoming one of the most significant aspects of young culture, and it is expanding at a rapid rate.

Rising Rap Culture: Meet Top 10 Indian rapper • • •

• • • •

• • •

•

• •

Full name: Aditya Prateek Singh Sisodia Net Worth: $5 Million

• • •

Born: 16 November 1988, Thiruvananthapuram Full name: Dilin Nair Net Worth: 1.2 crores

• •

Real Name: Bilal Shaikh Profession: Singer/Rapper, Editor, Music Composer, Lyricist, Dancer Net Worth: 29 Crore

•

RAFTAAR

EMIWAY BANTAI

NAEZY

BOHEMIA

• • •

DIVINE

• • •

Born: 27 March 1990, Kanchipuram Full name: Vighnesh Shivanand Net Worth: $1 Million - $5 Million

•

Full name: Ankit Singh Patial Labels: T-Series, Mass Appeal India (current), Speed Records, Universal Music India, Fab Entertainment Net Worth: INR 7 Crore

Born: 15 October 1979 (age 42 years), Karachi, Pakistan Full name: Roger David Net Worth: 4 million dollars

Born: 2 October 1990 - Andheri Full name: Vivian Fernandes Labels: Mass Appeal Records India, Universal Music India, Gully Gang Entertainment, Sony Music India Net Worth: $1 million

•

YO YO HONEY SINGH

Born: 15 March 1983 –Hoshiarpur Labels: T-Series, Mafia Mundeer Records Net Worth: $25 Million

• • •

BADSHAH

Born: 1993, Kurla, Mumbai Full name: Naved Shaikh Net Worth: INR 40 crore (2014)

BRODHA V

IKKA

DINO JAMES

Full Name/ Real Name: Dino James Debut: Music Song: Loser Net Worth: 50 lakh – 2 Crore

Born: 19 November 1985 (age 35 years), New Delhi 33

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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

CEOs

OF THE YEAR 2021

BLUEBENZ DIGITIZATION PVT. LTD. TURN YOUR IDEA INTO REALITY Kajal Dobhal | Business Connect Software Engineering is the systematic application of engineering approaches to the development of software. Engineering techniques are used to inform the software development process which involves the definition, implementation, assessment, measurement, management, change and improvement of the software life cycle.

TANVEER PATEL Founder & CEO

“Software is a combination between artistry and engineering”

Bill Gates

Beginning in the 1960s, software engineering was seen as a struggle. It was difficult to keep up with the hardware which caused many problems for software engineers. Today we are having with us a leader of utmost importance Mr. Tanveer Patel, Founder and CEO, BLUEBENZ DIGITIZATIONS PVT. LTD. His inclusive leadership style lends credence to treating all employees with equivalent empathy. His positive approach towards every different opinion, pushes them to see the same thing from a different shade of glass, is wonderful and concluded in the formation of this elegant read. COMPANY PROFILE The Journey for BlueBenz started in 2016. It has its headquarter in Pune, Maharashtra. The inspiration for it rose from allotting and combining domain knowledge with technical know-how, including diverse digital breakthroughs. At BlueBenz, they believe in giving an insight - from concept to design, which breaks the shackles of traditional Product Engineering. It is the seamlessness to welcome new ideas and exploit them in all advances of end-to-end product development. They are a team of talented and passionate individuals crafting software solutions for the new-age digital world. Since their inception, they have delighted their customers across the globe by providing world-class quality through their digital products and services. PHILOSOPHY Their philosophy is centred around three key features: • Technology - They have a deep-rooted technical understanding of modern, cutting-edge technologies and various digital advances to deliver a wide range of solutions and software products. • Expertise - Their domain knowledge and diverse technical expertise help in delivering cutting-edge solutions by combining deep business process knowledge. • Innovation - They invite new ideas and leverage innovations in all aspects of end-to-end product development outsourcing for their customers and business partners.

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They have a team of experienced, innovative and collaborative people having 20+ years of expertise in building enterprise solutions. Their technical team consist of passionate and diligent technical experts and engineers who are experienced in research, design, technology and engineering. A brief account of their portfolio: • • • • • • • •

Product Conceptualization and Prototyping. User Experience Engineering. Product Design and Development. Product Modernisation. Product Re-Engineering. Data Engineering. Analytics and Reporting. Enterprise Mobility.

VISION AND VALUES “When we craft solutions for our customers, we cannot forget our employees as they reflect our core brand value. “It is of utmost importance that we ensure everyone is on the same page. Ensuring two-way communication is eminent when we want everyone to be on the same page,” stresses Tanveer. WHAT MAKES THEM DIFFERENT? Bluebenz genuinely asserts themselves as the leaders in their trade. They enable customers to see their problems churn into solutions via the proprietary method and use the same methodology to ideate solutions. This modus operandi makes them distinct and makes a strong impact on customer satisfaction. BUSINESS MODEL Talking about the business model, they follow something called Ideative Product Engineering. They start with consulting and finish it with building solutions, thereby ensuring that they cover the end-toend needs of their consumers through tailor-made solutions. Based on time-honoured principles of enhanced sustainability, reusability, cost-reduction, scalability and efficiency of enterprises, they have customized offerings to handle the product engineering ops of businesses. They have created quite a good number of blueprints of various ideas in building products and solutions for their clients merely by getting inside the skin of the idea. They nurtured product ideation by conditioning it and transforming it into a reality by measuring feasibility and identifying business opportunities that proved beneficial for its partner. Tanveer asserts, “We have a 360 degrees validation approach which has helped us emerge with the best product concept at an early age of product life cycle”. ROLE OF R&D IN GROWTH “When a company takes the time to invest in R&D, they get a huge influx of knowledge. This is what makes Intel so amazingly successful: Their R&D all boils down to useful knowledge that the company can use - to further develop its main product lines. R&D exists to gain knowledge, not as an entity in itself” Tanveer Patel WORK CULTURE At BLUEBENZ, they believe in upskilling themselves all the time and never losing the curiosity to learn new things. Therefore, they ensure that everyone who works at Bluebenz has skill-based training that they can choose from every financial year. Employees get involved from product ideating to the development stage to grasp the entire product life cycle. They try to inculcate the decision-making spirit and the spirit of entrepreneurship within 37

their employees. There is no concept of hierarchy or any glass cabins to keep them apart. “I have noticed that this kind of culture inculcates a sense of responsibility within the employees, and they want to work because of the trust you show in them, and not for anything else,” opines Tanveer. CHANGING SCENARIO “Technology is fast-moving and is either adapting or disrupting industries. So, if you are not on board, then you have already started sinking. Nowadays, everyone has to ensure that they are not only updated with times but sometimes ahead of it as well. It is also equally important to keep yourself updated with the trends,” shares Tanveer. ACHIEVEMENTS They started in 2016 with only two employees and small office space. Today, they have more than 40 employees with offices spanning across India and the US. They have come a long way in crafting inspiring experiences that engage their clientele and building a solid base of customers at the same time.

MESSAGE TO ASPIRING ENTREPRENEURS “Stay on the ground and up-to date in your areas of work, always strive to deliver value to your customers. Aim to build longlasting business relationship than short sited engagements”. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Lifestyle

5 Easy Ways to go from Ordinary Life to Extraordinary “I think it’s possible for ordinary people to choose to be extraordinary.” - once Elon Musk said. Now, whether you see him as the real-life Iron Man, most of us view him as an exceptional man on the planet. But even Elon believes that any ordinary person – including you – can become extraordinary. Before going to have the extra, first, let’s have a chit-chat about ordinary! by ordinary, I mean, you are into something which you don’t like, but you don’t have any choice, except keep doing that. You are one of a crowded people -who is not fully living their life by doing what they love to do. On the other flip side, an extraordinary life is one you make. A life that you live on your terms & condition and do what you are passionate about. Basically, you have command of your own life. Even some people pay you for what you like to do. Most importantly, what matters is that what makes you happy.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Today, we are sharing with you 5 easy tips to turn your ordinary life into an extraordinary one. So, without wasting any time, let’s dive into it.

Understand yourself, what you really like and want in your life. You need to find out what you really want in your life, what really excites you to do? If you cannot find these answers, then spare time with yourself and keep your eyes on every moment that makes you happy, who you want to be. Once Chalmers Brothers said, “Observing yourself is the necessary starting point for any real change.” After that, you will have more clarity.

Get Paid for The Thing you Love to Do. Getting to know yourself is not enough. You must start selling your loveable works. In this way, you cannot just make money, but you will also understand values. Earning values and making money through passion will give you confidence. There must be a goal to earn and live by doing things in your own way.

Consider Long Term Investment in Learning. In order to turn ordinary life into extra, you have to keep educating yourself every day. It could be a skill that you know nothing about it right now, but after six or seven or at the end of the year, you know them. Keep growing yourself wherever you get a chance to learn something, do not let those chances go away. Keep challenging your brain to try new things.

Become Financially Independent Credit Cards, Loans, and other EMIs allow people to live certain quality of life instantly -this life is chosen by ordinary people. Over time, debt impacts people’s financial stability in the near and long term. To become financially independent, you must stay away from debt. You need to prioritize saving and investment as well. Read some financial education books, it will give you more clarity to manage cash flow, tax, and more. That’s what extraordinary people do. Always dream big but also be ready to face difficulties.

Equally, Deal with The Success and Failure Failure and success both are part of our lives, most certainly part of the business. As an extraordinary, you keep trying new things in life, either you will see lots of success and failures. There will be sunny and stormy days. In that case, you should be ready to deal with the situation. Create situations where you are able to make it through financially, emotionally, physically, and mentally.

Succeeding in life and being an extraordinary person is not that easy task. It takes effort and time to become one. However, as you become extraordinary, people will start following you. One of the most important things is that extraordinary people care for others.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

CEOs

OF THE YEAR 2021

Aquavit Pharmaceuticals

A Sophisticated Name In Personalized Medicine & Healthcare

SOBIN CHANG CEO

Should a youngster be treated the same as an adult in terms of medical care? Probably not. They will, however, most likely receive the same treatment if they become ill. And the rest of the world will follow suit. Despite advances in medical science, doctors don’t fully understand how patients respond to different therapies. The ‘One-size-fits-all’ approach is exclusively used, but it often results in undesirable side effects. Nonetheless, the use of precision/personalized medication can change this for the better. The growing study and research into human genetics and genomes, as well as how they influence health, disease, and drug reactions, has enabled doctors and scientists all around the world to provide more precise diagnosis, drug prescriptions, and effective therapies. Eventually, this keeps the patient off the ‘trial-and-error’ approach, ensuring an optimal therapy from the start. Despite its efficacy, the complete democratization of personalized healthcare is yet to happen. Tailoring individualized health care to improve patients’ lives – it’s a mission. A mission, which can become widely possible because of advanced healthcare companies, like Aquavit Pharmaceuticals. Headquartered in New York, the Company offers personalized healthcare through innovative drug and biologics delivery systems.

ATTUNED TO INNOVATIVE CARE Founded in 2010, Aquavit is constantly setting benchmarks in medical aesthetics through multiple pipelines, including Neuroscience, Oncology, Medical Dermatology and immunology (COVID-19). Its uniqueness stems from its patented microchannel technology, which permits intradermal delivery of any medicine or therapeutic agent administered topically or by patch. This novel route of administration makes them a pioneer in the domain. Aquavit is also one of the largest manufacturers of microchannel technology and among the top 3 medical aesthetics companies in the US. With a mission to modernize and personalize healthcare, the Company has made great strides, developing formulations, prototypes and much more. Recently, it acquired an exclusive license to market and commercialize Botulinum toxin (BOTOX) in the United States and Canada. This will enable it to work on conditions where the neurotoxic protein has been approved, such as Chronic Migraine, Blepharospasm, Cerebral Palsy, Spasticity, Overactive Bladder, Depression, Plantar Fasciitis, Osteoarthritis, etc. Aquavit also has a defined IP portfolio, including 30 + patents and over 25 trademarks. TETHERED TO CHANGING SCENARIOS Time is changing, and with that - diseases are mutating, attaching themselves with additional properties. For instance, COVID-19 basically inflicted respiratory tract infections - both mild and lethal at a fast rate. Its Delta variant, on the other hand, transmits faster - and more efficiently. The rapid spread of the virus across 96 nations demonstrates the level of chaos it can bring. And it is not just COVID-19! There are many concerns in medical aesthetics that have evolved; these are best addressed through personalized medicine. The cognizance propels paradigm awareness as it has proven to optimize healthcare at reduced time, cost and rate of failure in clinical trials. Aquavit supports this and has customized products assertive to individual channels. The portfolio includes: •

AQT: These are microinjection devices to help practitioners administer therapeutic agents to address skin conditions using drugs of their choice. The series includes AQT-001, an acclaimed product used by renowned plastic surgeons. Very soon, it will introduce AQT – 004, a low-dose microchannel microinjector, particularly to deliver Botulinum toxin as Botulinum Toxin Asset known as DTX will prove to be quite revolutionary in aesthetics and therapeutic implications.

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•

AQV-1122 It is a flagship drug delivery device that has been formulated to deal with pandemic scenarios. This new issuance prominently utilizes the proprietary AQT microchannel technology. By continuing to expand the scope and depth of Aquavit’s new-fangled delivery technologies, this innovation ensures an insightful contribution to global healthcare as it effectively addresses platform technologies directed toward intuitive methods for immunizing masses against infectious diseases. It is quite affordable as well as accessible for the commonalities. Moreover, in case of any unforeseen pandemics, it can be effortlessly manufactured, and dropshipped in remote countries that are dealing with limited/minuscule healthcare resources. MAV- This state-of-the-art analytics AI platform is Aquavit’s exclusively developed technology that employs ML and Data Analytics for skin diagnostics and personalized treatment regimen. PITO: The PITO – 001 or Apollo™ is a smart technology platform and microinjector built on a desktop configuration that compounds customized formulations for interdermal delivery. It is also integrated with AI and Big-Data technology which analyzes specific needs and recommends personalized treatments (MAV Series). Both of these products are soon to be released. Micro-channel® technology- As a transformative innovation, Aquavit’s patented micro-channel® technology is said to be a novel route of administration (RoA) for drugs and biologics. This unique technology will allow inter-dermal delivery at greater efficacy and speed of delivery for any drug or therapeutic agent currently delivered either topically or via a patch form. It will prove to be a revolutionary breakthrough in Aquavit’s mission to modernize and customize healthcare for all.

Aquavit’s products have proved to be an integral asset to improve and optimize patient care. Its microchannel technologies are offering customizable skincare options to physicians and individuals. And since these products have a range of applications, it meets client satisfaction evidently. Over the years, Aquavit’s clients have used its technology to treat hundreds and thousands of patients and haven’t received any major complications so far. The Company has subsidiaries in the USA and South Korea to develop, manufacture and distribute its

technologies. Due to its focus on customer satisfaction and product quality, Aquavit is welcomed with open arms and valued in the evolving market. AN INTEGRAL ROLE AMID COVID-19 Interestingly, the pandemic has spurred numerous challenges in terms of healthcare, particularly skincare. Nowadays, everyone on the road has to wear masks all the time. While it plays a vital role in reducing the spread, it can often be hard on the skin and cause a range of skin problems (Acne, Peeling Skin, Rashes, etc.). Aquavit made a significant contribution to this scenario. With its breakthrough product Inner B System®, the Health-Tech Company is helping people hydrate, cool and prevent breakouts. The product combines Salicylic Acid and Allantoin for blemish control, and comes in a hydrogel form that can be worn under the skin discreetly. And not to mention, the product is patented! It has proven to be very useful for healthcare professionals who are wearing PPE Kits day-in and day-out. In addition, Aquavit has developed a microchannel delivery apparatus for epidermal vaccinations. When vaccinations are administered to the epidermis of the skin, an immune inductive site rich in antigen cells is activated. This allows vaccines to be delivered through the skin. Aquavit’s invention is painless, user-friendly, and requires little knowledge. And it is applicable in the current scenario, based on the restrictions to access healthcare. THE ONE BEHIND THE DYNAMICS Every successful innovation has a visionary behind it who has the experience and motivation to create something worthwhile. Sobin Chang is the brains and visionary of Aquavit. She has a wealth of knowledge in pharmaceuticals, devices, and biologics, spanning from the wellknown brand BOTOX® to a $7.5 billion oncology portfolio. She has extensive experience in management, marketing, and research, having worked for pharma MNCs such as Pfizer, Bayer, ScheringPlough (Merck), Novartis, and Allergan. She has also served the US Department of Health and Human Services, the Division of Drug Marketing, Advertising and Communications of the Food and Drug Administration (FDA DDMAC), guiding the FDA Modernization Act. Besides Aquavit, she also chairs as a Director of the Board at AYAPH (Association of Yale Alumni in Public Health). On the other hand, she is a Pharmacoeconomist with over 60 publications to her credit. She was the keynote speaker at the Big Data 41

in Pharma conference in Philadelphia recently. Her astute leadership is helping Aquavit democratize the need for personalized healthcare over the conventional. Her therapeutic experience spans Neuroscience, Dermatology, Infectious Disease, Allergy & Immunology, and Oncology, and she has over 25 patents to her name. A ZESTFUL MILIEU Having a leader of strong acumen, it’s no doubt Aquavit has a very dynamic culture. Sobin has over 20+ years of industrial experience, which has helped her create a fun yet challenging environment. However, she’s not alone. Her leadership panel includes Timothy Sherwood (SVP, Finance & Human Resources), Sai Sankar (Chief Biomedical Engineer), Chrissie Dipasquale (Customer Relations) and Vishruth Cavale (Project Manager). They collaborate and often take on multiple roles to create a model culture that helps Aquavit to thrive. The cohesiveness was very helpful during the Pandemic outbreak. Sobin speaks on this, “We were able to overcome the pandemic through lean operations management and focusing on the important matters.” They swiftly switched to online communications and a remote work model, which helped them adapt and overcome the chaos. INCESSANT TOWARDS PATIENT CARE Over the last decade, Aquavit has created a robust IP portfolio that speaks volumes about its achievements in the healthcare realm. The AQT-001 is a Class-I FDA listed medical device and a proud milestone of Aquavit. The Company is also witnessing rising opportunities in personalized treatment regimens. And to grow on them, it aims to develop the PITO series that’ll allow in creating a niche in the market as well as people’s lives.

A THOUGHTFUL MEMO FROM THE CEO “Find your roots and be resilient to overcome obstacles and see through your success.”

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

AIXL

CEOs

OF THE YEAR 2021

An epitome of excellence; flourished by insightful leaders In its ceaseless quest to showcase some marvellous business leaders who have scaled their respective companies from plinth to paramount, team Business Connect came across the profile of Kalyani Chandra Shekhar, the CEO at AIXL Studios. There is a myriad of reasons that tend to motivate leaders to spur the waves of substantial change. On one hand, some leaders are driven by altruistic and pragmatic intent, on the other hand, some acquire leadership positions keeping their personal benefits. Being a dynamic leader of a USbased enterprise- AIXL Studios, Kalyani Chandra Shekhar states that by introspecting the sheer motivation to become a leader, one can attain some lucrative insights on honing the leadership skills to ensure a better impact of one’s actions. For him, AIXL was a mode to make a difference in the software development space by offering an unequalled AI-research based product portfolio. Kalyani’s career excursion began at the age of 24 when he was struck by a revolutionary thought to ensure tech-accessibility to commonalities for multiple benefits. Undeniably, technology has become the biggest weapon for mankind and it can effectively make the lives across the world comfortable as well as simple at the same time. AIXL’s diverse service portfolio includes the development of AI-based product where software, web and mobile application development and security services are prominent.

KALYANI CHANDRA SEKHAR Founder Chairman & CEO of AIXL STUDIOS

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“

Parting words from the iconic leader

As a growing leader, I would definitely stand by the words that it’s never too late for anything. It’s okay to start late than to never start. As much as the financial stability is important, do have your ambitions aligned with your goals.

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It’s going to be worth it!

– Kalyani Sekhar (CEO)

manages the marketing team. Whereas P. Krishna Chaitanya is the Head project manager. ALIGNMENT WITH R&D Just like any other technology-based enterprise, AIXL also ensures apposite alignment with the R&D wing to develop innovative range of products. This division plays an instrumental role in identifying the pulse of market to allow the formation of relevant product line. “R&D plays an important role in enhancing the capability of companies because they stimulate innovative methods of production, reduce costs and improve product quality,” quotes Kalyani. From ideation to execution, the significant role of R&D could never be overlooked and for AIXL, it is the crux of their exponential growth. Even after the product development process has been culminated, constant research on the customer experience and their respective feedbacks help to guide the team towards product improvement. Their brandnew AI-laced product named Showcase has been an end-result of their incessant research process only. This outstanding app is very much similar to the ‘Tiktok’ that has been banned by the Government of India. This revolutionary offering will serve as a holistic platform for budding talents to make a way to the Limelight. Soon, the team will be creating more add-on applications to ensure relevancy among their targeted customer base. ABOUT THE PHENOMENAL BRAINS BEHIND THE COMPANY Mr.Kalyani is the Chief Executive Officer and board chairman Aixl studios who has been supervising and directing the departments with the support of the Managing Director – Mr. Vikas S Shah. Mrs. Ashy Antony is the assistant executive to the chief executive officer. Mr. T Aswini Patro is the Director and head business development. Amrutha Chowdhary is the CTO (Chief technical officer) who supervise and directs the technical department. Ms.Mansa Prabhar is the General Manager and Mr. Chavali Sastry is the CMO (Chief marketing officer) who

AIXL firmly reckons that all the surging success witnessed by it so far, is the incessant result of each and every staff member. Their dedicated and zealous efforts have paved the way to a humongous success that they foresee in the upcoming years. A LEADER WITH A THOUGHTFUL APPROACH Kalyani is an outstanding leader with some exemplary management competencies. Apart from his matchless technical acuity, he is a person who believes in the power of learning and never skips a chance to learn new things here and there. To him, communication is the key to unlock a perfect synchrony among the team mates. His unique management style helps the technical team to take calculated steps towards better functionalities. Addressing all the leaders, he wants to convey, “Giving yourself a moment to step back, take stock, anticipate and prioritize may seem counterintuitive, but it’s essential for best outcomes. While making critical choices (small or big), sheer involvement of the people around you speaks the volume of your steadfast leadership. Furthermore, being a leader, it is a must to empower other leaders to ensure a holistic growth in favour of the betterment of the society. To make people believe in your vision, bear a sense of empathy while inspiring people in best possible manner.” A CULTURE FOSTERING JUBILANCE At AIXL, flourishes a culture of active employee participation as well as innovation. Experimenting , adapting market trends and learning new things are efficiently promoted by the management at the company. Here, all the teams make collective attempts to combat the challenges while implementing and accepting new ideas for scalability. In an effort to ensure the company with a jubilant and optimistic ecosystem, the management always seeks to hire people with probity, ethical values, positive attitude, and leadership and organisational skills. Employee satisfaction is the key to the roaring success of any company. In this direction, the leaders at AIXL always pay intense heed on the feedbacks received from the staff members. The gathered inputs from employees’ end are then considered to take appropriate measures for the better administration, which is quite a commendable step. FUTURE ENDEAVOURS & CSR INITIATIVES Scaling greater heights in its niche market, AIXL is aspiring for a radiating future ahead. They are constantly making substantial efforts to ensure more stability and growth to the company, to eradicate the dependence on outsourcing services for various divisions. From the leadership perspective, Kalyani strives to emerge out as a better leader by standing beside his teammates and colleagues. He asserts that the way the whole workforce has aced the global pandemic, is quite praiseworthy, and everyone has high expectations for the upcoming years for their valued company. In terms of CSR activities, every individual associated with this exceptional enterprise fervently takes part in charity programmes. Be it donation for the orphanages or planting the trees, the company has always been an active volunteer in the social services. 43

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Education

Education Has Put off Physical Classrooms and Shifted to ONLINE CLASSES The best days were when schools and colleges were open and students were seen rushing to school in neat and tidy uniforms with bags in their shoulders and sometimes running with those heavy bags to not get late. After reaching school, to stand for morning prayers and then some physical activities, after that straight to the classrooms filled with our classmates. The same way for college, when students were always confused with what to wear today, what period to bunk and go to the canteen, etc. Those days now seem to be just a memory to cherish. An education center is the best public policy tool available to raise skills. While school/college time can be fun along with raising social skills and social awareness if we look from an economic point of view the primary point of being in school/ college was that it helped in increasing a child’s ability. But the arrival of COVID-19 has led to the departure of students going to education centers. Well! we say a coin has its two sides, the same way this too has both good and bad impressions but let’s just go for a positive version because 2020 has brought us enough negative things.

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Whatever the condition comes, one should never stop learning, and if one way of going to an educational center is closed than open another way of e-learning. The arrival of Covid-19 has forced schools and universities across the world to put off physical classrooms and shifted to online classes. While the faculty deals with the new ways of managing this sudden transition to online education, students are left clinging on to their mobile phones and computer screens.

FUTURE EDUCATION SYSTEM The new way of learning where courses are conducted online, examinations are conducted online, assignments are submitted through email. For India, this seems to be a good opportunity to strengthen internet connectivity across rural India. It will help every village and town to be digitally connected for the better interaction between the students and teachers. When it comes to the students some are quick at adapting this system and some take a little longer time to acquaint with this system. Fundamental structural changes should be made in the curriculum/syllabi and programs should be a part of the curriculum in engineering and science degree programs. This will help in creating future entrepreneurs and this can be one way to help beat unemployment and increase business skills amongst the youth. The business community should play a foremost role in this new educational system.

Higher education in India needs to be more international but more locally connected and socially responsible, more flexible(curriculum), should be innovative and open for more collaboration. Innovative models should be introduced, Universities/institutes could be online that would provide internet-based flexible offerings. The Post Covid-19 is an opportunity we look forward to transforming the higher education system. Institutes/Universities should definitely utilize this opportunity to transform itself. the focus should be more on internationalizing higher education as today we are facing Covid-19 but no one knows what lies ahead in the future for millions of youngsters.

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Learning is more effective when it is active rather than a passive process

“

KURT LEWIN 45

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