Companies of the year 2019 by Business Connect

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Editor’s Note

TO BUILD AN EMPIRE OF VALUE AND AN EVERLASTING IMPACT, PUT YOUR HEART AND SOUL INTO IT When you create a piece of art or any science model, and you want to create an impressive impact on the minds of people through your art or creativity, the foremost thing that is required is your dedication and love towards it. Halfheartedly, you can complete the work, but it will not touch the hearts around. Artists, Sportspersons, business tycoons, etc. are so passionate about their work that they do not feel burdened whilst doing it.

accomplish the common vision and mission. Encouragement of open communication at the workplace encourages employees to feel at home. They are given responsibilities to make decisions based on their intellect and experience. In this way, a sense of ownership is granted. Their collective efforts raise the bar of companies on the graph of success and fame. If the workforce is motivated and happy, then it can take care of the rest.

In the upcoming edition, ‘Company of the Year 2019’, we are focusing on the companies in different endeavors, which through their impeccable products and services have carved a distinguished niche. How does this happen? It’s a wholesome result of a number of sleepless nights, efforts, and dedication of visionaries, which impetus them to build great empires. Organizing funds and resources, hiring the best talent, doing indepth Research, upgrading the business proceedings with the latest technology and trends are the crucial processes to see your Company at heights. Paramount risks are involved. “Rome was not built in a day.”Similarly, the companies of value and standards take time to reach the pinnacle.

Going through the profiles of a number of companies, I discovered that the people who created such vast empires are so in love with their works that their creativity and innovation are exuded so smoothly into their business. Consequently, customers are being satisfied with the products and services, which is the ultimate goal.

The workforce acts as the Axis of Rotation around which the companies rotate. It is considered to be the most indispensable asset for any organization. The high level executives along with their incredible teams thrive to

This time, Business Connect has featured Alniche Life Sciences on the Cover Page of the’ Company of the Year 2019.’

Strong values and ethics are the cornerstones of any successful company in the present times. Without them, the roots are completely shaken and the Company can’t be trusted. Their responsibilities are not limited to only business activities or undertakings, but the dimensions of their roles are expanded to CSR activities as well. This is really commendable.

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Business Head Ashish kumar

Corporate Team

Co-ordinator (Business Connect-Clients) Komal Verma | Sunaina Gupta

Data Research & Analysis

Satyam Tiwari | Shubham Mehra Amit Kumar | Himani Rathore Priya Singh

Finance Team

Gourav Singhal | Reshmi Monika Aggarwal

Circulation Team

Sonia Tiwari | Anurag Tiwari

Creative Director Ashutosh Ojha

Creative Team

Chandan Sharma | Rajat Pathak |Reena Kumari

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravi kant Singh

Registered Office

Corporate Office

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www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Contents C O V E R S T O R Y 10

ALNICHE LIFE SCIENCES

A COHESIVE TEAM OF PROFESSIONALS EXCELLING TOGETHER TO SET MILESTONES IN PHARMA INDUSTRY Aspirant Soft Solutions

AAA Technologies Pvt. Ltd.

18 Ahad Retail Ventures

Asti Infotech Pvt. Ltd.

20 www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

28 6

Mind Matrix Wellness Studio

Astute Outsourcing Services Pvt. Ltd.

Nelsonin Research

BASK Entertainment

BinaryBoot

Netstairs.com

76 PolicyX

Code Block

De box

Sotefin Parking Pvt. Ltd

D-Web Consultants

steelez

86 Tagg

Global C

HashedIn Technologies

Transcell Biolife Pvt. Ltd.

94 TrioTree Technologies Pvt Ltd.

Kriyazer

98 Webfries IT Solutions

M76 Analytics

100 WhiteDigital

Mantra Softech India Pvt. Ltd.

104

Mightywarner Infoserve

YourBulkSMS

106 7

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Content 1

If you want to be able to read books faster, the secret is simply to practice under timed conditions and serenity. This means that you should give yourself a certain 6 amount of time to read with proper understanding, then check your time 6 if you have finished. Here are the key rules and different strategies for reading books. Follow these easy steps to get on your way to be a perfect reader.

EFFECTIVE READING TECHNIQUES •

Do not to study books, while lying on a bed because it takes you to the kingdom of drowsiness and eventually to the realm of sleepiness while you study.

Using Google 4in between distracts your overall mental reading schedule. •

When you plan to study a book make sure to check its validity and acceptance by the scholar persons and read reviews and summaries to get motivation. It will enhance your inner will to read more efficiently.

•

It would be a great idea if you can maintain a daily routine to evenly distribute 5 minutes of your day to effective reading.

•

Use an alarm clock that makes you aware of the proper utilization of time.

•

Choose a topic that you are really interested in studying and your favorite author.

•

Switch off your phone along with other distracting devices to get rid of the annoying notifications and messages while reading.

•

Memorize only the points of a topic, not 8 whole text and jot down the points on a notebook so that you can revise them off and on in future if you want.

Try to maintain an even sleep pattern that even affects your mental stability of reading anything (sleep and get up at the same time regularly) with a duration of 8 hours sleep. An adequate amount of sleep helps you concentrate on anything including 2 reading.

•

Test your reading speed and time then compare the speed to the average readers’ speed. If you were a slow reader then start taking notes, it will enhance your will power it would take more time to complete your lesson. Luckily there are still a number of ways to improve reading speed.

•

When you are facing difficulties to grasp a topic, don’t skimp on taking help from Google, try to use a dictionary and manual help from your teachers.

•

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If you are reading any novel or a book than try to start from the beginning not in between or from the back. Trust me; it will destroy all of your enthusiasm to read the entire book. For example, what if you knew that the hero of the Titanic movie would be dead before watching the movie? So try to do it in pattern. 2

Ola, Zomato , Flipkart, 7 Bewakoof.com, Last but not least, make your reading fun, drink or eat some healthy food while reading; it will maintain your interest. Snapdeal

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ALNICHE LIFE SCIENCES A COHESIVE TEAM OF PROFESSIONALS EXCELLING TOGETHER TO SET MILESTONES IN PHARMA INDUSTRY Rashi Saral | Business Connect

HEALTHCARE INDUSTRY IN INDIA: THRIVING FOR A NOBLE CAUSE

Healthcare Industry in India continues to be on high growth trajectory. The industry is projected to grow to $372 Billion by 2022, fuelled by rising income levels, increasing lifestyle diseases, greater health awareness, improving access to healthcare services and insurance and government policies promoting healthcare for all. The sector is expected to generate 40 million jobs in India by 2030. The government’s expenditure on the health sector has grown to 1.4 % in FY18 from 1.2 % in FY14 and is further planned to reach 2.5 % of the country’s GDP by 2025. Pharmaceutical Industry has been a main pillar supporting growth of the healthcare industry in India while also servicing global demand. The pharmaceutical sector in India was valued at US$ 33 billion in 2017. India’s domestic pharmaceutical market turnover reached $18.12 billion in 2018, growing 9.4% year-onyear. In addition to fulfilling the domestic market demand at affordable prices, Indian pharmaceutical industry is also one of the largest suppliers of generic drugs globally, exporting to more than 200 countries.

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COVER STORY

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GIRISH ARORA Founder & MD

India contributes the second largest share of pharmaceutical and biotech workforce in the world. The pharmaceutical industry has thus played a key role in lowering the disease burden in India and enabling better health outcomes across the world through its affordable and high-quality generics drugs. This has been made possible through the entrepreneurial spirit, high quality talent base for the research-based industry, cost optimized operations and above all a service mindset to contribute to the noble cause of alleviating human suffering. INCEPTION OF ALNICHE AIMED AT SERVING INDIAN PATIENTS’ NEED Alniche Life Sciences, headquartered in Delhi, is a young, dynamic Pharmaceutical company that provides specialized, high quality, effective, affordable and value-for-money medicines and wellness products in India. Alniche’s path of success commenced a decade ago, when Mr. Girish Arora, the Founder & Managing Director with his three decades of rich experience in the healthcare industry realized a therapy gap for a Nephrology focused organization which could cover all Nephrologists across India. With deep knowledge of the disease area and complete devotion towards his goal, Girish invested all his reserves and years of experience to lay the foundation stone of Alniche Life Sciences. The support of medical fraternity on the quality and marketing acumen of Alniche encouraged organization to follow a steady growth path. Within one decade of its operations, Alniche gained a respectable position in Indian Pharma Market. Today, Alniche has 700+ employees with 1500+ distribution points both for prescription and OTx brands, covering 70,000 www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

doctors and 30,000 hospitals. This worked-out primarily because of the Alniche team’s dedication and putting back all earnings and profit back into the organization for introducing new therapy areas and field expansion. ALNICHE LIFE SCIENCES – INSPIRED BY VALUE, DRIVEN BY VISION With a strong product portfolio, both domestic manufactured and licensed from global pharma, Alniche fulfils the unmet needs of patients in the areas of nephrology, critical care, gastroenterology, dermatology, advanced wound care and neuropsychiatry. Alniche has emerged as a fierce competitor in Nephrology and Critical Care segment and is continuing the success story in newly expanded therapy segments. The company is ranked among the top three in Nephrology and top ten in Critical care, pioneering in bringing novel molecules / formulations in Renal Care & Critical care. Quality is of paramount importance for Alniche, hence all the manufacturers are certified with ISO, WHOGMP, and c-GMP certifications. Each product undergoes stringent testing during the manufacturing process, leaving no room for quality grievance. Alniche has its own Medical and Pharmacovigilance department that is engaged in PMS and coordination with manufacturers to ensure quality compliance. For a Life Sciences organization, R&D is a fundamen-

tal aspect. 10% of its profits is spent on new formulation development & R&D initiatives. Their key objective is to develop effective formulations for patients, thus contributing towards the creation of a healthier India and a healthier world.

one of the key strategies that sails organization ahead of its competitors. The prime focus is to enrich each therapy areas with unique products that have scientific backup and can augment the philosophy of end-to-end treatment. Some examples where Alniche is pioneer in launching such novel products include Ketoalfa sachetaimed at improving patient compliance, Auxisoda and Auxisoda DS – enteric coated tablets, Entasafe – Prevents PPI induced gastritis & Diarrhoea, Ultrawyte MD - Mouth dissolving oral glutathione, Wetfast Lozenges and Glutaup MD tablets. For chronic kidney disease, Alniche has introduced medicines for all the five stages, from pre-dialysis to post transplant stage.

BOARD OF DIRECTORS: YOUNG TEAM BACKED BY EXPERIENCED PROFESSIONALS Like every new venture, there was a fair share of ups and downs along the way and quite many learning experiences, success was ensured on the back of strong fundamentals, clear vision, patient-centric approach, hand-picked portfolio, and above all a dedicated team. A young team of board of Directors (Ms. Ritu Hasija, Mr. Sumit Arora, Ms. Mehak Arora and Mr. Karan Arora) has been the pillar of strength who have been successfully chairing their independent responsibilities for collective achievement of organizational goal. Rich professional experience of Mr. Girish Arora guides members of the board to steer the organization to next level of growth. EXEMPLARY TEAM OF EXPERTS AND PROFESSIONALS Alniche is achieving success milestones because of its strong and proficient senior leadership team. This expert team comprises of cohesive and capable professionals with an exceptional combination of talent, skills, knowledge, and business acumen. The board is well supported by a strong and proficient BU Heads - Mr. Jayan C.P., Mr Mumtaz Siddique, Mr. Praveen Gautam, Mr. Pravin Naik, and Mr. Bishwa Sahoo. This team is backed up by Mr. Anil Verma, Mr. Puneet Kapoor, Mr Sunil Mehra and Mr. Vijay Chauhan in Head office. These astute professionals have remained with the organization in all thick and thin, their loyalty and dedication being the driving force for Alniche’s sales and marketing teams.

RITU HASIJA

Director Corporate Affairs

BEATING THE COMPETITION Innovative formulations are one of the major success factors for Alniche Life Science as they aim to cover the entire spectrum of therapy from preventive, curative, & maintenance aspects. In the words of Mr. Girish Arora, “Our value systems inspire our teams to deliver Best in all activities keeping “Customer First” as their motto while our vision is to bring products across various therapies and being the preferred partner of the global lifescience organizations.”

Ms. Ritu Hasija (Director – Corporate) shared marketing Philosophy of the company “Implementing Right marketing strategy for Right set of portfolios with Right target audience is the focus for Alniche. A welldesigned scientific marketing strategy to repetitively engage with the doctors keeps the company ahead of competitors. This involves various programmes like organizing CMEs, Symposia, Web hosting, Teleconsultations, Disease info & management, Advocacy development, News rooms, Latest in Therapeutic regimen- Book Release, Practice support & decision enhancement tools & few others. Each therapy is promoted by different team thus bringing required Positioning Focus with minimal overlap”.

Following this philosophy, Girish and his business development team keep on looking for new avenues of growth and opportunities to collaborate with global pharma companies. Strengthening Product Portfolio is 13

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from industry-academia collaboration in India setting a trend for the Industry. The launch of these unique products was made more special by the presence of Shri Anil Baijal Honourable, Lieutenant Governor of Delhi, Government of N.C.T. at Vigyan Bhavan, New Delhi. Complipro/Ezepro are being manufactured in a specially designed nutraceutical facility which is equipped to handle the manufacturing of milkbased supplement. Alniche has invested to setup the facility with state-of-the-art equipment specially designed for manufacturing, pasteurization and sterile packaging.

SUMIT ARORA

Director - Sales and Logistics

“Our distribution networks are operational across India.” informs Mr. Sumit Arora, Director, Logistics and Sales. He briefly shared credentials of Alniche that are instrumental in the company achieving success and beating the competition: • Top 20 brands contribute 65% of sales • Pioneers in launching molecules/formulations in nephrology • Complete range for all stages of renal care • Largest range of antibiotics for critical care • Good reputation with Key Opinion Leaders • New therapy verticals – Advance woundcare and Neuropsychiatry • Total commitment to customer satisfaction FIRST INDUSTRY ACADEMIA RESEARCH PRODUCT FOR INDIAN PATIENTS Alniche has recently launched ready-to-use high protein oral supplements, Complipro and Ezepro for patients with chronic kidney disease (CKD) and critically ill patients. Complipro and Ezepro are ready-to-drink patented protein formula, which is available in 150 ml in “Can” packaging, priced at Rs 195. Currently, in India, no ready-to-drink protein formula is available at such an economical price range targeted to deliver right quantity of slow assimilating protein. These products have been developed by Alniche in collaboration with Delhi Pharmaceutical Sciences and Research University (DPSRU) and exemplify one of the first successful products www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Alniche and DPSRU collaboration is engaged in developing another product in critical care segment and planning to commercialize before end of next year. Additionally, to reward the young talent, Alniche has instituted lifetime awards “Vijayin” and “Jwalant” in DPSRU. These awards are given to research scholars who would come up with innovative products/ dosage forms, addressing therapy gaps and ideas on new start-ups. These initiatives are not only a way to interact with academicians but also a way to encourage larger participation by young researchers. This is their humble contribution in creating a nurturing environment where the

industry and academia can work together. “This initiative will put our organization in a different league and in-line with “Make in India” concept of Government of India’s initiative” shares Ms. Mehak Arora (Director- Planning & Procurement)

Additionally, Alniche has applied for its first Patent for Complipro and Ezepro. The company continues to publish a plethora of Patient awareness articles in various Pharma and Nutrition magazines like Express Pharma, Pharma Review, Business Apac, IndiaMed Today, Nuffoods Spectrum.

AWARDS AND ACCOLADES Alniche is a name to reckon with as the organization soars high with big strides and achieving three to four folds growth in comparison to the Indian pharma industry. Alniche has been recognized as one the fastest growing pharma company in India (Source: MAT August 2019, AIOCD AWACS).

GOING FORWARD- FUTURE VISION Leveraging on the opportunity presented by fast growing, Alniche is working on the following five key areas to propel the growth in next decade of its operation: • Building strong portfolio by in-licensing global brands and novel domestic products • Strengthening speciality focused marketing activities • Internal capability building to efficiently handle expansion • Improving operational efficiencies to ensure better ROI • Adopting and practising compliance based on SOPs

Not only have our renowned clients recognized us, but our efforts have been appreciated by various esteemed business publications Like USA (Silicon Review), UK (B2B Tycoon), India (Asia One, Pharma Review, Business Sphere, India Med Today, Business APAC). Alniche’s efforts have been recognized through various awards it has been receiving, including the • Best Organization in Nephrology drugs & Novel Formulations Award by Business Sphere, New Delhi, India • Fastest growing brands & Leaders Award by Asia One, Dubai, UAE • Healthcare Elite Award by Business APAC, India • Super 30 Companies Award by Silicon Review, New jersey, USA • Noteworthy Biotech & Pharma company by Business APAC, India

Alniche is committed to making available innovative pharmaceutical products in the Indian market in their pursuit to support medical fraternity in making patients’ lives healthier. They strive to cover entire spectrum of therapy from preventive, curative & maintenance aspects. Additionally, the firm is ready to mark its presence in the complementary market of Medical Devices and Consumables in the selected therapy areas that align well with the pharma range and one such initiative is to have entered the advanced wound care and Neuro-psychiatry segment.

Mr Karan Arora (Director – International Business) shares “Alniche continuously looks for opportunities to partner with global pharma companies as we firmly believe that strategic focus and a differentiated approach empower the organization”. To strengthen new speciality divisions for addressing the therapy gaps, in-licensing of novel products in future growth areas is a critical piece of the overall strategy of the company. With this philosophy to the portfolio enrichment, Alniche has partnered with global pharma organizations to bring novel global brands in India from various companies including J.W. Life Sciences (Korea), Adhezion Biomedical Inc. (USA), FzioMed (USA), Advancis Medical (UK), PT Dermozone Pratama (Indonesia), Biovite (Australia), and Mastix (USA). In addition, the firm is also collaborating with various global companies that focus on therapy differentiation and ground-breaking product concepts.

KARAN ARORA

Director - International Business

As Alniche takes new strides into expanded presence in the Indian market, continue to live the company philosophy of

“Inspired By Value, Driven By Vision” 15

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BCM Review

The Benefits of

Meditation in Business Benefits of Meditation are all we want, but there are a few of us who actually do Mediation. The workplace is more stressful than ever if you feel the same old same old. With modern technology, every person at an organization from employees to boss rarely has time in their day when they are completely removed from work responsibilities and invest in meditation. Start meditation. Sitting down or lay down for 5 minutes a day to meditate, you will defiantly feel the effect on your business. By meditation in every business, you will make better decisions, handle adversity more effectively, and feel better overall. Studies show that meditation boosts dehydroepiandrosterone. This is a human-made hormone that is secreted by the adrenal gland. It has been linked to alleviating depression, enhancing your memory, and boosting your overall sense of physical well-being. Let us have a look at how meditation helps you in the workplace to reduce the pressures and anxiety that affect individuals to make decisions and perform tasks both in and out of the office. Meditation helps you maintain a positive mindset Meditation is a part of creating an abundance mindset. When you feel happier at life, whether it is work or home and happiness comes from inside then you have an infinite positivity that you can tap into at any time. Hence, it is proven to be one of the Benefits of Meditation at work. The way you run your business is markedly different from the best outlook of mindset after all business is all about mindset and mindfulness.

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Meditation teaches you to be calm People who practice meditation as mindfulness show less emotional reactivity. Perhaps the best benefit of meditation is that it can bring calmness during times of stress.in other words, they have greater control over their emotions and are less likely to react impulsively to frustrating or emotionally charged situations. Meditation keeps you disciplined. Sometimes the things around you in life are outside of our control. It might be hard to control the world around us, or what other people say and do, but throughout the meditation and hard work, we can control our own minds. Which makes us self-disciplined and self-controlling and it is Top benefits of Mediation you can achieve. A trained and systematic mind can be the best friend youâ&#x20AC;&#x2122;ve ever had, and with it, you can accomplish things you never thought possible in business world and around you. Meditation Improve memory Another healthy Benefit of Meditation is improving and restoring memory. Your working memory also seems to increase with regular meditative practices. It benefits you the power of self-satisfaction and helps you to retain more information. Meditation boost Self-observation Moreover, the higher emotional control, meditation practitioners tend to have more powers of self-observation and introspection. The positive effects of meditation give you an observant mind and keep you up to the point. These abilities allow them to recover faster when negatively provoked, and disengages automatic pathways, making it easier for practitioners to break bad habits. Meditation results in higher relationship satisfaction Relationship benefits from Meditation are self-satisfactory and rewards by meditation. Those who precisely practice mindfulness meditation also report higher levels of satisfaction in their personal relationships. This method can proactively protect you from practitioners against the negative effects of relationship conflict. The benefits of meditation give you the right choice over the relationships. Go to work happily by Meditation The benefits of a happy life are based on better memory in business, but if a person goes to work feeling good both mentally and physically, then the situation is more fare. Hereby, with an additional boost to your immune system you can feel secure during work or anywhere else. Sometimes it makes people not only happier to go to work, but is also less likely to become sick with better mental health. Thatâ&#x20AC;&#x2122;s why happiness is another key benefit of Meditation.

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AAA TECHNOLOGIES PRIVATE CONQUERING IT WITH ITS EXCEPTIONAL AND DYNAMIC SERVICES Expertise In Is Audit, Information Security, Cyber Security, It Assurance, And It Governance Kapil Mishra | Business Connect

â&#x20AC;&#x153;

I have been associated with ISACA, USA almost for a decade and served various committees and Board of ISACA, USA including Chairman of Government and Regulatory Agencies Board. I was the past president of ISACA, Mumbai Chapter.

â&#x20AC;?

~ANJAY AGARWAL

T is the present, and off course it will be the future. Technocrats and leading companies of the same domain are incessantly stretching its dimensions, making it more advanced by adding core technicalities and brain storming expertise to it. Seethingly it has conquered the arenas, but the grey part is an abrupt upsurge of unscrupulous entitities over the virtual portals. This infects the indispensable information or data. Thus, making it insecure. Conscious attention is required on the issues of corporate governance of the information systems in the computerized environment. To harness all these issues, AAA Technologies, a giant Auding and Consulting Company specialized in the area of IS Audit, Information Security, Cyber Security, IT Assurance & compliance, IT Governance, came into being in the year 2000. Erstwhile, computerization was picking up the pace. Besides the benefits of computerization, there are severe risks associated with it. At that juncture, they felt there would be a need for checking computer controls instead of the traditional audit as organisations started relying on computers. This led to the emergence of AAA Technologies.

Incepted in October 2000 with an objective to deliver the finest services to customers, AAA Technologies is successfully creating a haul of phenomenal customer experience. AnjayAgrawal, the maestro, is the Chairman and Managing Director of AAA Technologies. In his reign, AAA Technologies is unfurling the flag of success and growth. AAA Technologies is a service-based company. Therefore, it is not into manufacturing products. They are the pioneers and early starters in this

ANJAY AGARWAL

Chairman & Managing Director www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

field. The company’s core motive is to provide Accurate, Reliable and Innovative Services to clients. Keeping abreast of the latest technology and threats in cyberspace, which takes them ahead of time by rendering the best quality of services to clients.

Member for the Maharashtra IT Awards conferred by the State of Maharashtra for several years.

Delivering quality and timely services to clients, they remain ethical and win the trust of the clientele. They encourage Ethics, Value Delivery to Customers and Long Term Vision. The number of clients is more than 2000; AAA technologies offers services primarily to Government (both Central and State), Regulatory Authorities, Public Sector Undertakings and Banks. Their area of service and expertise is IS Audit, Information Security, IT Assurance & compliance, IT Governance and Cyber Security.

TEAM IS THE SPINAL CORD

He has been involved in 10,000+ assignments in Information Security / Cyber Security till date Their Leadership Team renders a great help in pushing them to stand on a distinct pedestal in their domain. The team has honed expertise over a period of time that has contributed to the standards, best practices, standard security operating procedures, etc. for helping in being appropriate IT infra doctors for the business. The leadership team is involved in the new technologies which are about to come. They understand and analyze how the business will be using the same and calculate associated risk and probable newer threats. The company has rendered such services for more than 18 years, and 100% of clients are satisfied and have got the value from their exemplary services.

ANJAY AGRAWAL- THE MAN BEHIND THE AAA TECHNOLOGIES

Anjay Agarwal, Chairman and Managing Director, is an eminent security maverick serving both the National and International security community for 20+ years. He holds prestigious 25 qualifications/certifications such as CGEIT (USA), CRISC (USA), CISA (USA), CIA (USA), CFE (USA), ABCI (UK), FCA, ACS, ACMA etc.) in several domains and from various countries with specialization in Information Security. He is the 55th person in the World to get COBIT Certified Assessor Designation.

“ None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful.” ~Mother Teresa

He has been associated in various capacities with Government and Professional bodies, including Jury Member for the Maharashtra IT Awards, conferred by the State of Maharashtra, ISACA (USA), ISACA, Mumbai Chapter, The Institute of Chartered Accountants of India. He was the 1st person from Asia to be a Chairman of the Governmental and Regulatory Agencies Board (GRA Board) of ISACA, International. He has been associated with ISACA, Mumbai Chapter since 2000-2001 in various capacities, and was the President in the year 2006-2007. He has been associated with ISACA, International since 2002 and has served various committees/boards. He has been a member of Academic Relations Committee of ISACA, International for the years 2004-2005, 2003-2004 and 2002-2003. He was the Member of Governmental and Regulatory Agencies Board (GRA Board) of ISACA, International for the year 2006-2007, 2005-2006 & 20042005, and was the Chairman of Governmental and Regulatory Agencies Board (GRA Board) of ISACA, International for the year 2008-2009 and 2007-2008. He was the Chairman of GRA Sub Committee Area 1 of ISACA, International for the years 2010-2011 and 20092010 and a member of Professional Influence/Advocacy Committee for the year 2010-2011. He has also been a member of Audit Committee for the year 2013-2014 and 2012-2013 and Finance Committee for the year 2011-2012 of ISACA, International. He has been a co-opted member of Information Technology Committee of The Institute of Chartered Accountants of India for the year 2003-2004 and co-opted member in Information Technology Committee of WIRC of The Institute of Chartered Accountants of India for the year 2002 and 2008. He has been Jury

We are all dependent on each other as this is the law of this colossal Universe. Same at any workplace, how can we ever think of progress without a team? AAA Technologies holds the hands of its team members at every step, and encourages them to explore and innovate. AnjayAgrawal said, “They are not our employees but family members. We believe that this company is our family.” The company encourages both formal and informal structures. They follow an open communication strategy where the employees can openly discuss their ideas and issues with the top management; which means the management is reachable. Additionally, there is flexibility in the timings and leave the structure of AAA Technologies. While under Formal Structure, the work has to be completed in time with the best quality even if they ought to spend extra hours. The Company looks after their needs and in turn, they work towards the company’s objectives. Comprehending the future aspects of the magnificent company, the connoisseur, Anjay states, “To stay in this field, we need to be ahead of time especially in technology. Our Professionals keep contributing both at the National and International Level in Cyber Security. By enriching their skills over a period of time they continuously stay updated. Maintaining high integrity and ethics, the company would grow leaps and bounds. The cyber security field would increase exponentially at least for the next 2 decades and of course, we would be one of the beneficiaries.” 19

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AHAD RETAIL VENTURES OFFER AN UNPRECEDENTED THRUST TO THE RETAIL AND FASHION INDUSTRY Avishek Singh | Business Connect

“

Conrad Hilton says, Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don’t quit.

”

An action pushes your boundaries and urges you to take leaps or bounds from the comfort zone for creating wonders. Ifthikar Saleem, the maestro, is the believer of the same quote and he puts it into practicality quite often. Countless efforts he put into to reach the formidable stature in the Retail Sector of business. As a Founder and Managing Director of Ahad Retail Ventures, his contribution towards making the company a renowned entity is supernal. GLANCE AT THE COMPANY The Bangalore based company, Ahad Retail Ventures is the backbone of the Indian retail and Fashion arenas with a mammoth experience of 40 years in the Retail Industry. Founded by Mr. Ifthikar Saleem in 1978, Ahad Retail Ventures has risen to become one of Bangalore’s foremost and leading businesses in high-end brands. With a rich experience over the years in textiles, apparel, luggage and footwear, Ahad Retail Ventures has become trendsetters in the Retail and Fashion sector today. Top-notch brands are associated with Ahad Retail, which includes US Polo Assn, Delsey Paris, Police Lifestyle, Indya, Faballey, The Children’s Place, Creyate Custom Clothing, etc. Offering services in Franchising, Space Consulting, and Retailing, Ahad Retail Venture is an end-to-end retail service company. It is revered as one of the frontline franchise companies, delivering excellent franchising services to international and Indian brands alike. It comes to terms with the primary objectives, brand value, uniformity, customer handling, sales push plans, events, and culture of the client. In franchising, it offers the best of its talent, expertise, prime real estate for a great in-store experience. Location is a prime factor for a retail store’s success. At Ahad Retail, local and offshore clients receive the best real estate and space consulting services. Its in-depth knowledge of the locality, client’s contenders and targets help them position rightly and assist them to make a choice, negotiate and run the retail operations. Another maestro is Ahad Ifthikar who is the Retail Director of AHAD RETAIL VENTURES. Ahad Ifthikar is a young and determined professional in his prime. He is the perfect example of a contemporary young man piloting the affairs of his www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

father’s business. With a grand vision for the company, he is charting a new course that will take Ahad Retail Ventures to its highest point of achievement. The visionary has already worked with the leading CA and retail firms in the country and comes along with a persistent objective to take the business to the next level. An ardent sports lover he is! Ahad is very humble, visionary and has a team spirit and he has seen the organization to take up the leading roles in all of its endeavors. ADAPTING THE CHANGING TRENDS TO HIT THE CRESCENDO Years of enriching and paramount experience have made Ahad Retail Ventures a successful retailer, and it has been able to sustain the business with changing times, consumer needs, tastes and preferences. Ahad Retail has stood the test of time and continuously evolved to maintain the most relevant mix of fashion and retail over the last 40 years. When the economy open-ended up in the 1980s to the organized retail sector development during the mid ’90s, Ahad Retail has continuously reviewed and evolved its supply chain, channels, business partnerships, back-end operations, and technology. In present times, Ahad Retail uses the latest technology but the same business principles to evolve with the upcoming organized retail boom. In the mainstream for four decades, Ahad Retail Ventures understand the importance of staying in sync with changing times. So creating a symphony with newer and better technologies is considered in their business operations. CRM, Social Media Marketing, Partner Management, Corporate Banking, Cloud ERP Systems as well as vendor management, all of these IT adoptions have helped them to stay in pace with the industry. Ahad Retail has also adopted Omni-channel across a few of its stores through its business partners. Ahad Retail Ventures is currently in the exciting phase, and this has certainly helped it to improve its performance and catalyzes its growth. It has evolved and repositioned at the top line itself as a premium and luxury retailer in the market over the years because of which the future looks great. It is growing and actively evaluating opportunities, which are aligned with its business plans and vision. In a dynamic industry like retail, Research and Development are considered pivotal. Illuminating the crucial process of Research and Development, Ifthikar Saleem says,“Our eyes and ears in the market are always open, which provides us the best market intelligence at the right time. This helps us to stay at the top of our business operations.

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In terms of development, Ahad Retail is heavily focused on organic and profitable growth. About 85% of the Indian retail market is unorganized. Thus, it is cumbersome to achieve stability with profitability in such a business environment. However, the company’s in-depth research and development help them to identify the best opportunities in the market. AMAZING WORK CULTURE Ahad Retail Ventures is an equal and social employer as they comply with all the necessary labour rules and regulations of the government. Treating the manpower with respect and dignity enables the team members to achieve their career ambitions. Employee Engagement and Feedback Sessions encourage and support the em21

IFTHIKAR SALEEM Managing Director

ployees to continually improve and excel. Consequently, this ensures that the customers get the best-in-class service. GREAT WORKS OF THE COMPANY Ahad Retail Ventures is a core member of the ‘Retailers Association of India’. It has over 100 employees on its payroll with an unrivalled experience of partnering with over 40 International and premium brands over the years. Today, Ahad Retail facilitates retail for brands, including Creyate Custom Clothing, U.S. Polo, Delsey Paris, Fab Alley & Indya, Flying Machine, Police Lifestyle, the Children’s Place and many more across high Streets, Malls & Luxury Malls with a rooted presence in Bangalore. The company’s founder- Ifthikar Saleem is one of the 100 most influential Retail Leaders in Asia and they are amongst the 10 most recommended retail solution providers of 2019. FUTURE PROSPECTS TO THRIVE FOR Ahad Retail is moving quickly towards becoming a leader in the premium and luxury retail segment. The Bangalore Real Estate Co., a sister company, has been instrumental in providing the much needed consulting of space, and with years of experience in retail operations, they are committed to becoming a 360 degree retailer with services ranging from space consulting to franchising. Provided help to many Indian retail pioneers, they have established their operations from scratch and are committed to sustaining and improving the quality of their business over the years ahead. Ahad Retail Ventures understand the pulse of the retail consumer and continue to make recommendations to business partners on bringing the latest in fashion and lifestyle at their disposal for their consumers. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

BCM Review

E-commerce now-a-days has acquired a supreme convenience in routine life, known as heart of national economy as well as known for its second most user availability after Social media platforms. Ecommerce is an foremost profit driver of any business body and its importance and presence no need introduction. It has undoubtedly moved the world in the next zone.

But a recent implication of new policies has led many imparities in the balancing bars on the E-commerce tables. The Indian government on December 26 has barred the online retailers to deal in products of the companies in which they hold their stake and prohibited the companies on undertaking any exclusive transaction for the merchandise, unveiling norms also concluded the upend of $18 billion industry of India. Barrier in selling the merchandise of the companies in which the E-commerce marketplaces owns stake blows a major impact on AMAZON in particular as the firm has several such joint ventures, including Cloudtail and Appario. (Cloudtail is a joint venture between Amazon and Infosys co-founder N.R. Narayana Murthyâ&#x20AC;&#x2122;s Catamaran Ventures.)

The commerce and industry ministryâ&#x20AC;&#x2122;s thought to process the new norms follows complaints by small traders, who argue that deep discounts offered by the likes of Amazon and Flipkart are driving concerns out of business competition. The implementation is also crucial necessary for the ruling Bhartiya janta party (BJP),given that national election are due by May and traders are core voter base for building up the empire. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

This is not the only jolt out of the blue. The move to ban exclusive deals for products will also hit the major online retailers such as Flipkart and Amazon. Flipkart, for instance, has exclusive association with top smartphone brand like Xiaomi and Oppo. Smartphones contributes to over 50% of overall e-commerce Sales Revenue in India. A senior authorized official confirm the changes in the foreign direct investment policy (FDI) on e-commerce were aimed at tackling “anticompetitive” behavior by e-commerce entities. “There is a wrongful subsidization of products by e-commerce players. In the marketplace model, the e-commerce entity should be neutral to all vendors,” assert the official.

Note:E-commerce companies have to turnaround to the drawing board and analyze if their particular business models comply with the new requirements which are coming into force prospectively from February.

 Why is it evoking protests from companies?

The revised norms targets to protect the interest of domestic players, who have to tackle difficult sort of things and relatively tough competition from online-retailers having deep pockets enriched by foreign investors, the Ministry said. The policy would be effective from February 2019. “The move would completely prevent influencing prices by e-commerce players. This will also ensure better enforcement of FDI guidelines in e-commerce companies,” The policy frames a point that vendor will not be permitted to trade with more than 25% of its commodities on an online platform of a single E marketplace firm. “Inventory of a vendor will be deemed to be controlled by e-commerce marketplace entity if more than 25 per cent of purchases of such vendor are from the marketplace entity or its group companies,” the Commerce and Industry Ministry’s press note said. “An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity.” Claims the statement.

What is a great worry??

A statement was circulated for the E-commerce retailer by the ministry that:“An entity having equity participation by e-commerce marketplace entity or its group companies, or having control on its inventory by e-commerce marketplace entity or its group companies, will not be permitted to sell its products on the platform run by such marketplace entity,”

According to Bejon Mishra, founder, Consumer Online Foundation (a consumer protection activists’ agency), once the new Bill gets enacted by the Rajya Sabha, it would be purely new manifestation. “Earlier a person could go to the consumer court only when s/he faced a challenging situation and or suffered from buying a product or availing a service. Now, there can be a suo motu case taken on any defective, substandard product or service provided in the marketplace by anybody,” pens Mishra.

What next?? Now, the picture is to be looked at how the company deals with the formulations and their movement with new bill amendments. This is an major disruption to the E-COMMERCE of Indian economy, however a great step toward offline traders who are facing backlash of the Major association. So hope for the best !!

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

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Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. I would like to subscribe* Bussiness Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address _________________________________________________________________________________________________ _________________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________ Email (Required*)__________________________________________________ Age in years _______________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ___________________________________________________________________________ How did you come to know about Business Connect? ______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in

All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Effective book reading is a key skill to study as an active reader. Many people enjoy book reading as a way to relax and enrich their minds with the power of knowledge. Best Reading is also an invincible and amazing skill to learn and develop to be successful in the professional world. There is another interesting fact about the eye movement of a reader is that. If you record the eye movement of someone reading, you will notice that, from time to time, the reader goes back and looks again at something he has read before. In other words he regresses to an earlier part of the text; probably he realizes he does not understand passage properly. Then the reader comes back to where he left off and continued reading. At one time, it was thought that regression was a fault, but it is intact a very necessary activity in efficient reading. Hereby, this is important to be efficient to be a good reader. If you want to be able to read books faster, the secret is simply to practice under timed conditions and serenity. This means that you should give yourself a certain amount of time to read with proper understanding, then check your time if you have finished. Here are the key rules and different strategies for reading books. Follow these easy steps to get on your way to be a perfect reader.

EFFECTIVE READING TECHNIQUES •

Do not to study books, while lying on a bed because it takes you to the kingdom of drowsiness and eventually to the realm of sleepiness while you study.

Using Google in between distracts your overall mental reading schedule. •

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It would be a great idea if you can maintain a daily routine to evenly distribute 5 minutes of your day to effective reading.

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Use an alarm clock that makes you aware of the proper utilization of time.

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Choose a topic that you are really interested in studying and your favorite author.

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Switch off your phone along with other distracting devices to get rid of the annoying notifications and messages while reading.

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Memorize only the points of a topic, not whole text and jot down the points on a notebook so that you can revise them off and on in future if you want.

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When you are facing difficulties to grasp a topic, don’t skimp on taking help from Google, try to use a dictionary and manual help from your teachers.

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Last but not least, make your reading fun, drink or eat some healthy food while reading; it will maintain your interest.

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Aspirant Soft Solutions: A SHINING BEACON OF SUCCESS Vikas Jha | Business Connect

echnology has taken over the world and the market. It keeps changing every moment and every day and with astonishing speed. To keep up with it, every enterprise needs an experienced helping hand. Their reliability and expertise in the field of technology has made Aspirant Soft Solutions one of the most sough-after IT services in India. With its zeal for perfection and its compassion for its client base, the company has made quite a name for itself. Aspirant Soft Solutions always understands the business constraints of the client and ensures to deliver their services and solutions that are tailored to the core business objectives of the clients.

COMPANY OVERVIEW

Aspirant Soft Solutions is India’s leading one-stop, full-scale software and information technology service that thrives on emerging technologies offering a wide range of services and solutions in areas such as Web Technologies, Mobility Applications, Web & Mobile Products, End-to-End Digital Transformation, Augmented & Virtual Reality, Artificial and Machine Learning, and Design Thinking Innovation and Digital Marketing Services. This ISO certified company exploits time-tested, globally accepted best practices & checklists, wherein every project passes through these testing processes (UAT) before deployment. The high-powered technology team at Aspirant possesses enormous experience, expertise and exposure in ideating, conceptualizing, designing, developing and deployment of web applications, mobile applications, and comprehensive digital

transformation of enterprise businesses and empowers their clients to stay ahead in market competitiveness and grow their businesses notch higher. Aspirant Soft Solutions is a Premier Google Partner for showcasing excellence in Google Ads skill and expertise in client revenue growth, and growing client base.

SERVICES BY ASPIRANT

Aspirant Soft Solutions is a full service, complete, comprehensive web design and development company highly specialized in designing, developing and deploying completely customized websites, web applications for myriad industry verticals. Aspirant Soft Solutions has been recognized as a leading provider of responsive web design services company in Hyderabad and across India. They go about meticulously in understanding the requirements, the competition that exists in the market for niche their client belongs to, identify the Lamp technologies and database to implement to design, develop, test and deploy the websites, web portals and applications. The user experience makes the key difference, as it can make or mar an app. Therefore it is extremely important to lay emphasis on the UI, UX aspects. Their team of designers analyzes the market segment, users’ demography, intended audience, features of the app and design the custom layout, navigation system aligned accordingly.

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

The core business objectives of the app are studied by the developers and functionality is built to achieve the desired goals. Aspirant Soft Solutions uses the web to shape businesses. They develop professional websites from scratch and update the existing sites with new added features and components. Their team considers the Internet to be a Global Source of Information. Due to the fastgrowing technology development, information is a basic and stable source of income. They present it in a professional way and make it work for their clients. Aspirant’s core expertise is in building web applications using a wide spectrum of tools, frameworks, and open source platforms such as Joomla, Drupal, WordPress, Magento, Laravel, and Code Igniter. LAMP is basically a combination of open source technology stack,

stands for Linux, APACHE Server, MySQL and PHP. LAMP is by far the most widely used technology stack to build small medium to large website applications and for Aspirant, it is their forte. Every small, medium or large company is vying with each other to understand the user’s behavior, improve their experiences so that their business can grow rapidly. The customers’ demands are growing every single day and Aspirants are more than ready to fulfill them. The responsively designed website or a web application they provide means that it can be accessed on multiple devices without compromising the quality, scalability, and user interface or user experience. They go a step further and offer valued, longterm maintenance services under SLA (service level agreement) and deploy a dedicated team of professionals to track, monitor and maintain the applications.

THE WORK CULTURE AT ASPIRANT

Over the years, they have built a culture of teamwork, staying focused on the client and their business goals. Their conviction is that when they help their clients grow they add to their self-growth. Growth is inextricably embedded in mutual growth. And to make this happen, they consistently upgrade their tools and technologies. They train and nurture their technologists to make sure that they are future ready. At Aspirant Soft Solutions the idea is not to just meet the clients’ requirements but to exceed their expectations and delight them.

THEIR PROVEN METHODOLOGY Plan: Creating a strategic plan after in-depth analysis of the current and future state. Craft: Combining Strategic product solutions, and user’s goal through wireframes and prototypes. Design: Designing visual identity to strengthen brand through iconography color, type, imagery, and animation. Develop: Using agile methodologies, their professionals build final product with creativity and deliver products that perform well. Test: Testing final product with all its features to check its performance and finally, handover to candidate for submission. Measure: Evaluating the product’s performance and target the success metrics that was established in planning. Custom Application Development Services: Customized, tailored and building specifically need applications helps their clients meet their core business objectives. Aspirant offers highly customized meeting specific requirements of their clients Custom Development: They understand, study, research, and brainstorm the clients’ business needs and objectives to design and build custom applications tailored to meet the core objectives of their clients. It is extremely crucial to ensure the custom development meets the core business goals driving growth and they excel in doing just that for the clients. Software Product Development: Over the years, they have built custom-made software products to their clients across major industry verticals such as healthcare, hospitality, media & entertainment, logistics, real estate, HR Management. These solutions have helped their clients increase customer base and grow manifold levels.

The company strongly believes in building teams of high powered technologists as they are the backbone of the company. The tech teams are nurtured, and unleashed to break barriers and help clients in deploying enterprise level applications. Enriched with such a dedicated workforce this technology-driven company thrives to craft app development and digital transformation services & solutions for global businesses. With a YOY revenue growth of 36 percent, Aspirant envisages setting foot into emerging technologies such as IoT, Digital Transformation, Augmented & Virtual Reality, and block chain technology along with responsive website design solutions.

UX Design & Prototyping: When coming up with a rich UX (user experience) their team of designers understands the core requirements and creates the prototype and shares with all stakeholders to get the hang of how the look and feel would appear in real time. The process helps in ideate for continuous improvement to get to the desired objective.

They always plan to minimise the development cost without compromising the quality of their work. The company maintains the wellstructured development methodology for each and every project.

Aspirant Soft Solutions is an international company dedicated to building close relationships with clients. The vision of Aspirant Soft Solutions is to become an internationally reputed company that thrives on emerging technologies and offers quality deliverables that delight the clients.

Enterprise Application Integration: Enterprises always ensure they are in consonance with their customers and all stakeholders with a desire to innovate and grow. In such a scenario, the existing applications need modernization and new applications need to be built for smooth integration. Aspirant has been helping their enterprise level clients continuously innovate and build newer applications and integrate without business disruption or services.

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

ASTI INFOTECH PVT LTD USING BEST TECHNOLOGY TO OFFER INNOVATIVETRACKING SOLUTIONS AND FLEET MANAGEMENT Dr. Amit Mishra | Business Connect Safe Commute to work are some of the real-life problems that had been found solutions for. A strong and vigorous Sales team, working aggressively to expand its customer base, provides innovative and good quality products. Excellent service and cost-effectiveness are the spinal cords of the company. Asti Infotech follows the trajectory of innovation and creativity to cater to the needs of the diverse clientele.Innovations in technology always excite people at Asti. Mahendra Pratap, the visionary talks on the subject of technology, “Problems in everyday life throw challenges on us and inspire us to take action to tackle them. Every advancement in technology opens up avenues to solve more problems from everyday life. When I am able to track my private cab on my phone or order my grocery from my phone, I think why I can’t track my office shuttle or my kid’s school bus in real time or why I can’t see my child’s homework or fee or field trip notices from school in a single app. Emerging technologies can make a world of difference in every aspect of our lives.”

MAHENDRA PRATAP (CEO)

nscrupulous activities in this modern era, especially in India can be seen or heard so frequently at every nook or corner.When your child leaves home for school, your heart beats and prays for his or her return with full safety. Alas! The mind never stops imagining dreadful situations, and who knows they come out to be true. For the prevention of tragedies or harm, GPS Tracking System is a quintessential and more feasible remedy. An upsurge of Tracking Systems in almost every arena for the purpose of detection and security cannot be neglected. Innovative and trendy GPS Tracking Solution Providers have created a canopy in the market to serve the clientele with newer and creative solutions whilst using newer technologies. Bangalore-based MNC, Asti Infotech Pvt. Ltd. is a provider of unique GPS Tracking Solutions. Beating the competition in the market, the company integrates eccentric features into its products which make end users’ life safe and secure. Under the aegis of Mahendra Pratap, Asti Infotech has engraved its name in the list of innovative providers of Tracking Solution and Fleet Management. Every problem people face is a potential opportunity for Asti. A wide array of solutions has been converted into products so far. Student safety, Salesforce tracking, Vehicle tracking and

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

THE JOURNEY WAS NOT EASY The competition was the biggest challenge for the survival of a startup, and that was true in the case of Asti as well. The competitive environment kept Asti on its toes, and felt the heat of the fierce competition in its business line. Additionally, the marketing of their brand/product within the limited budget and winning customers’ trust were the other roadblocks. Focusing on the primary user- the end customer,they started to solve daily life problems. Most of their solutions were user friendly, developed on Android and IOS and come really handy to smart phone users. Meanwhile for non-smartphone users,the application handles communication using SMS and IVR. “Innovation, Quality, Technology and Cost effectiveness are the components through which we could overcome many challenges and stand-out in the market.” ~Mahendra Pratap The team at Asti interacts with customers on a regular basis and understands their requirements.

It follows an excellent after sales process, and makes it personal by staying in touch with clients. Even the smallest requirements from clients are attended on priority.

ASTI’S TAKE ON REASERACH AND DEVELOPMENT They continue to mine new technologies to expand their product line and customer reach, the twin objectives to achieve in the next few years. Their innovation lab is continuously working on new technologies and ideas. They have come up with a complete cross-industry face recognition solution for easy facial analysis which drives transparency, accountability and helps in building a brand for businesses.

IN THE FUTURE Their innovation lab is continuously working on new technologies and ideas. They have come up with a complete cross-industry face recognition solution for easy facial analysis which drives transparency, accountability and helps in building a brand for businesses.

The approach to the initial and later Research and Development of the product are fundamentalfor the success of the company. The four aspects Innovation, Quality, technology and cost when addressed within the constraints of timeframe, associated cost and available expertise can bring outstanding results.

Over the next five years, they foresee themselves as a well-established technology driven company offering solutions that enhance the lives of its customers and users.

Their focused and efficient efforts towards the R&D are reflected in customer satisfaction and product durability.

ASTI: A PEOPLE-CENTRIC ORGANIZATION Asti is a people-centric organization with a shared vision, direction and goal. They are a team of hardworking thirsty minds who are continuously striving for perfection in whatever they do. With a diverse set of culturesand languages, the team at Asti has made it a point to encourage each other in all aspects and maintain integrity in diversity. “At Asti, what counts is the effort and honesty towards work. We know to hold the hands of each other to write a success story.” ~Mahendra Pratap REASONS TO CELEBATE • Making a synergy with the technology, Asti is accredited with a lot of achievements and accolades for the outstanding work in a row. • GIC Innovation award 2019 for tracking technology solutions organized by the Global IT commune (GIC) and Talent2Success • The Best IoT company in the 9TH MT India health care awards 2019 by the leading Indian Magazine, Medgate Today • EdTech Review Corporate Awards 2019 for The Best School App for our school app Trakom by the largest Education technology community, EdTech Review 29

FACETS BEHIND ASTI INFOTECH Mahendra Pratap, the CEO, is passionate about ideating and incubating ideas for new products and commercial enterprise opportunities. As a serial entrepreneur, he enjoys interacting with original thinkers and also mentors several other entrepreneurs. He has a B. Tech degree from IIT Kanpur and has 20+ years of industry experience working at multiple leadership levels with top-notch organizations. Sunity Choudhary, Co-Founder and COO, has been in product development for many years. She spent a lot of time working in the USA, the UK and Belgium. She is very passionate about innovation and technology. She is a Kathak dancer and performer and a staunch Yoga believer and practitioner. Sonal Malhotra, Co-Founder, VP -Seasoned professional with experience in all aspects of Business Analysis, Business Development, Account Management and contract management. Go- Getter by nature, results-driven and Business Development Professional with a record of success at driving and generating incremental revenue and profits. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

BCM Review

Monday Morning Blues or Emotional Alarm: 5 steps to overcome Monday Dreads As long as days in the week pass, the weekend ends and Monday arrives. The Monday mornings really get the alarming emotion for everyone to wake up. After a long, relaxing weekendone must find waking up on Monday morning difficult, in fact, the thought of ‘Monday’ is depressing after holidays. Everybody is in a rush to be on time to college, office, meeting and other daily tasks. In a hurry to tripping out of bed to make coffee, worry about work clothes, and the phone is buzzing emails from your boss demanding a file now, etceteraetcetera. Monday defines all the worry of the world as the realization of Monday hitting you again. Mondays are also disliked because there are endless numbers of anti-Monday memes. The ‘Monday Blues’ describes negative emotions that many of the people get at the beginning of the new workweek. It usually happens when they’re not happy at work. It also contains the elements of depression, tiredness, and a sense that work is unpleasant but unavoidable. We will discuss in this article about making your Monday blues rocking mornings. You can cure your Mondays by making your workplace better, planning and forging things in advance, and taking care of yourself as well.

Here are 5 ways to beat your dreadful Monday Blues: Making Your Workplace a Better Place to work

Digital Breakups By digital breakup, it doesn’t mean for you to switch off your mobiles and PC and be on Monk Mode. This only necessitates you to avoid the checking of professional mailers and schedules on weekends about your work life. You need to ignore them until it’s not very urgent and needs immediate attention. During weekends stop worrying about work-life, why to check and worry if you don’t intend to respond it till you reach office on Monday Blues. Another basic reason about Monday feels absurdly painful is that you have let it into your head during your “me” time. The best way to prevent it from the itchy mood on Monday is to switch off the Auto-Sync on weekend; let it be a weekday phenomenon.

The first step towards making Monday blues better is by making your workplace or college life better. If someone is feeling down on Monday morning, it’s most likely to happen because they are not a fan of their work or college course. Maybe it’s the job itself and college, or maybe it’s the people you work with and your college mates. You need to take a breath or some time to think about what really bothers you about your job and study by brainstorming your head for a period of time. Make a little diary to write down the issues that are really bothering you. Hereby, this principle applies really well no matter what situation you’re in. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

better.No matter how important the demands or professional work life get, it’s very important to replenish the lost stores of life as in your relationships alsowith Fitness and Self-Care. If you notice some things like feeling disconnected with family by work pressure then it’s time to say goodbye to colleagues and start living with family, spouse’s or friends’. The main cause of this conflict between relationships is that you may be spending too much time at work and forgetting your duty towards relations and home. Don’t worry, it’s time to take a step back, and commit to spending more time developing your relationships outside of work. One simplest way to accomplish this goal is to ask yourself for the office that if you can work from home one day a week for giving that time to family. By doing this you will get at least one cut down for your commuting time and by giving this time to loved ones secure your relationships better with your family.

List of Excitement for Monday Blues Make a list of the exciting things that you will be doing after your restful weekend. Often times we forgot about things we love to do and be out of track and irritated at work, for ignoring this cause look at the upcoming week ahead and make it preplanned with exciting things to do like – cooking, eating, reading, traveling, shopping, spending time with family or meeting friends. Think for 2-3 things per day at the end of Sunday. It really helps us keeping negative work or day vibes away. It also helps us in thinking of all the tough things we have to do and bear during the upcoming week. Hereby, this thing will surely help you to be in a more positive mood. If you can’t think of two-three things you look forward to for the week, then don’t worry start with the single one that you need to make some changes.

Plan a better sleep schedule Plan a better sleep schedule during weekends for making your weekdays especially Monday blues more happening. Always plan to go to bed a little earlier during the weekends or Sunday night and be sure to get proper sleep. By having enough sleep hours on your plate then you wake up feeling well-rested on Mondays. It is very important to schedule your sleeping hours during weekend because most of the time Sunday means fundays and you forget about taking proper naps during day and sleep at night. By scheduling the early sleeping habit youlet your body know when to be ready for bed and when to get up as refreshed. One must be sometimes tempted to skip the schedule on the weekends and spend a lot in waking up but you can trigger this bytrying to go to sleep and get up at about the same time on the weekends.

Invest in your relationships Invest in your relationships the same as you are investing in office and work.Work-life integration is very important in balancing Work and Life (Relations) 31

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

ASTUTE OUTSOURCING SERVICES PVT. LTD.

OFFERS IMPECCABLE FACILITY MANAGEMENT AND STAFFING SERVICES Sugandh Bahl | Business Connect

Easing the lives around with flawless and stupendous Facility Management and Staffing services, ASTUTE OUTSOURCING SERVICES PVT. LTD. has carved a niche in the business world. Astute Outsourcing Services Private Limited (AOSPL), part of the Chaque Jour Group, was established in 1998 by Capt. Shaji Kumar. AOSPL is one of India’s supernal integrated business services provider. Capt. Shaji Kumar incepted the company after his stint in Indian Armed Forces and gained an enriching experience of 20 years as an entrepreneur in the business world. His exemplary vision, strenuous efforts and persistence have helped the company earn a remarkable reputation in the industry. There are collective efforts involved in taking the company to the pinnacle. Therefore, the entrepreneur is assisted by a highly proficient team, which consists of dedicated and committed professionals led by Tapasi Chakraborty, Director (Business Head) and an Executive Board Member of Indian Staffing Federation. AOSL offers world-class customer experience whilst continuously working towards creating better lives.

The service lines they offer include but are not limited to: • Facility Management – Corporate • Facility Management – Residential • Staffing / Manpower Outsourcing • Recruitment They also offer integrated business solutions to Corporates and Residential.

WHAT DISTINGUISHES THEM? The director, from the Armed Forces background, has a great experience and holds a proven track record as a serial entrepreneur. Additionally, the company masters in the systematic process-driven approach, Technology Solutions, and diligent Customer-Centric approach. These differentiators have enabled Astute to attain leadership position in the industry Quality is another differentiating factor that sets them apart from others in the crowd. They believe in providing quality consistently: SLA Driven Approach Dedicated Customer Support Department, Monthly Dash Board, Toll Free Number for Associate Help Desk, Technology – Access on Zenith ERP to Clients, Quality Processes, Open House Activities, Compliance Adherence, FM Piece Rate Value Added Services (shared service concept) and Effective Reliever Management. The services are not industry-specific. The company has an excellent track record of Customer Retention, which they are extremely proud of. “Market survey also helped us to understand the requirement and increased knowledge base accordingly. To understand our associates, we have conducted Employee Satisfaction Surveys to determine and analyze the gaps. We have regular interface in terms of Open House which is the Reach out Program.” ~ Tapasi Chakraborty STRENGTH LIES IN THE FAITH Customer satisfaction matters to them the most, and it always hits their priority list. Deliver the customers what they want in a specified period of time and of course with the highest quality. The visionary, Capt. Shaji Kumar states, www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

“We can never outgrow and will always have to keep ourselves rooted in the basics. This is the only formula to ensure unbreakable faith of clients in the Company. They should always continue to believe in us, in our intent.” WHEELS OF TRANSFORMATION FOR STARTUPS ARE ROLLING The new Modi government has set a target to make India a $5 Trillion economy, and the MSME Sector is going to play a major role in making this a reality. This sector contributes almost 23% of the GDP and the Minister for MSME has indicated that the Government wants to push the MSME to above 45% of GDP. This is possible with the will of the Government, and the recent announcements by the Finance Minister is a clear indicator of the intent. TAKING CARE OF EMPLOYEES In service-oriented Industry, employees are the vital organs of the organization. According to Capt. Shaji Kumar, they have the power to make or break the business. Henceforth, they ought to keep evolving and make all the possible and necessary HR interventions so as to ensure employees are wholeheartedly involved in the business. The ace company has taken a lot of measures, for example, their policy of participative management, employee stock options, Chaque Jour Assurance Plan, etc., which ensure that the motivation and involvement do not wane.

crore by 2022. In India, FM services companies have only tapped 25% of the addressable market with 75% of this work still being undertaken in-house, a stark contrast to 49% at the global level.

ACHIEVEMENTS AND MILESTONES AOSL is accredited by the government of India as well as the industry. Here is the elongated list of them: • India SME 100 Award – recognition by the MSME, Govt. of India as one of the Top 100 companies in India.

• India has emerged as the fifth largest country in Flexi staffing globally. • The Indian Flexi staffing is set to grow at 22.7% CAGR in 3 years and around 6.1 million people are expected to be in Flexi workforce by 2021 and 9 million by 2025. • 82% of total Flexi workforce in India is under the age of 30. • Persons with a general graduate degree (54%), higher secondary certificate (17%), and secondary certificate (9%) hold the largest share of flexible jobs.

• Champions Of Facility Management, 2019, conferred by The Economic Times • Skoch-NSE award for MSME Excellence in 2019 • Winning of 2 Govt. Tenders worth INR 560 million. • ISO Certification- For the company in FM business. • Winning of Govt. Tender funded by the World Bank worth INR 240 million • One of our Directors was elected as an Executive Board Member of ISF (Indian Staffing Federation).

WORDS OF WISDOM The man behind the Company states, “What every young entrepreneur should understand is that they should be very clear in their mind as to WHY they want to get into the business. If this objective is vague then down the road they will lose the focus, especially when the business hits turbulence. And it is guaranteed that the road to success is definitely not going to be a bed of roses. I have seen many who get into doing business just because they saw someone else succeeding. It is not like that at all. Like the movies we watch, no one deliberates on what effort went into the making of one. I don’t want to discourage anyone by this message, but success will definitely come for all those who persevere. Patience and courage are two qualities which are very much required for success, and of course the three C’s.”

• Launch of a new business vertical catering to the On-Demand Residential Concierge Services. WHAT FUTURE HOLDS FOR THE COMPANY? The future of both Staffing Services & Facility Management is quite good. The overall prospect is for very healthy growth. The Indian facility management market accounts for 3.2% of the GDP of the country and is at present an INR 5 lakh crore market and is expected to grow at a rate of 20-25% annually. The market is highly fragmented with relatively few organized players. However, with the growing formalization of the economy, the proportion of organized players is steadily increasing.At present, the organized FM services industry in India is valued at INR 50 thousand crores constituting 10% of the total market. This is expected to grow to INR 1.25 lakh 33

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

BASK ENTERTAINMENT CO. PVT. LTD. A TOP-NOTCH EVENT PLANNER IN INDIA

Suresh Jajoo (CMD)

Rashi Saral | Business Connect Building and maintaining relationships has always been an integral part of Indian Society, be it personal or corporate. A wedding is one such cherished event in every family. Everyone wishes to make it as memorable as they can. But in an era where free time is a luxury, planning such a grand event had become a big challenge. People are entrusting event planners to avoid hassles and hodgepodge during such events. And the results are widely appreciated. The hosts are finally enjoying every ritual and memory unhindered. The event planners take care of all big and minuscule details which bring about a big difference. Among many event planners, Bask Entertainment Company Private Limited has carved a niche in this domain. The Jodhpur based firm is known amongst the best event planners not only in India but also internationally. Often associated with a family’s pride and prestige, a “Big Fat Indian Wedding” needs to run as smooth as it can. Neither of the Bride or Groom’s family wants to leave space for any kind of shortcomings. Bask Entertainment is aware of such expectations and has proved its brilliance in handling every critical nuance during the occasion. SOWING THE SEED OF A SUSTAINABLE RELATIONSHIP The firm takes care of every subtlety with utmost care and planning. Their successful conduction of events has added glory to numerous Families. This sows the seed of a healthy relationship from the very beginning. The company makes sure that clients don’t miss out on opportunities to impress their new family members. This leaves a strong impact on both sides that sows the seeds for a flourishing relationship! www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

So far, we have talked only about the role of event planners in personal life but their role is so much more than that. In the corporate world, training sessions are imparted to beginners so that they can continue to maintain cordial relations with clients. In top business schools, there are management courses on how to build and sustain productive relations.

being answerable to the client, we want to be answerable to ourselves. Always be patient on and off the field, because in this business we meet 100 new people every day, building public relation is the most important factor to move forward and grow. Always be passionate. Passion fuels you with energy and power to work effortlessly. Always be committed towards the work.”

This characteristic brings new growth opportunities to any firm, small or big. Of late, events have become a tool to indulge clients. The corporate world has started harnessing the power of such events and the impact it creates. It had become really important for a planner to leave a bold impact so that conversion rates remain on a higher side.

All these years the company has been well known for its commitment, experience, systematic and organized way of working. It does not compromise on the quality of service, and it doesn’t believe in false commitments. Bask has a highly experienced team working with it. The values and ethos with which it works make it different from other companies.

To this end, Bask Entertainment has rich expertise in organizing all sorts of corporate events ranging from small to colossal events.

TAKING WORRY AND STRESS OFF YOUR HANDS One of the characteristics of the services offered by the firm is that they take the worry and stress off your hands and manage your event from beginning to end. “Our clients’ wish is our command. And our past experiences are what make our company different and faithful. We do not compromise on the quality of our services in any case.” says Mr. Jajoo.

EXPERIENCE THAT MATTERS With over 18 years of experience in organizing all types of weddings, corporate, private, social, charitable, educational & entertainment events across an array of sectors, Bask is a highly regarded international event & entertainment company. Company Director, Suresh Jajoo, has gained a reputation for delivering events of a high standard by combining his experience, expertise, and service to deliver unparalleled results. We asked Mr. Jajoo what keeps his firm going, to which he says, “Honesty with whatever we do. Because before

The Bask team is highly experienced and works very systematically. Unity and understanding among the team members is at the core of making an event successful. So it keeps on organizing adventure camps, entertainment, and social events to keep the workforce energized, enthusiastic and updated. These events also assists them in better understanding each other which in turn helps them work as a team on the field. The company is well known for its Destination Weddings and Corporate Conferences. It has won the Best Quality Excellence Award 2014 at Mumbai, Udyog Ratna Award 2012 and the Best Destination Wedding Award 2018 at Jaipur amongst other awards and recognitions. The company considers the smiles on the faces of the clients as its biggest achievements that are always added in its milestones. As the Company Director, Mr. Suresh Jajoo is highly optimistic about the industry and believes in the company’s vision and mission. “Our target is to be counted amongst the top 10 Event Planning Companies in India in the near future. We are ensuring that our company’s name is maintained with all the reputation and faith people have entrusted in us” concludes Mr. Jajoo. 35

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

BCM Review

How to Stay Healthy, Fit, and warm During the

Winter Season

Business Connect Team Winters are the most romantic season in every country. What comes to your mind when someone mentions winter? Umâ&#x20AC;Ś Heavy and, itchy woolen clothes with fleece?

Chapped lips and rough cracked skin? Winter is all about a new start but did you even know that winter is regarded as the best season to improve immunity. During this time, hunger and the bodyâ&#x20AC;&#x2122;s diet both increase effectively than before. This is the best season that amazingly works for your body engine to stimulate better. In this season foods are better digested and you can restore the real power from them. There are countless winter strength tips and ideas that are available to ensure you about lots of ways to stay healthy, fit and safe this holiday season and overall winter season. There are some healthy winter habits that will help you to recognize your health and fitness.

www.businessconnectindia.in | Vol. 2 | Special Edition September October 2019 2019 INDIA INDIA

Best Food to Stay Warm during Winters The food you eat during any season may affect your body, similarly the food for making you warm affect the same warmness in you. When the natural temperature drops and cold weather sets in your county, then itâ&#x20AC;&#x2122;s a great time to fuel your body with food that can help elevate your body temperature and make you feel warm. Here are a few best food items which make your body warm and mind sharp:EAT BANANAS Bananas have a lot of vitamin B and magnesium, which are important for your thyroid and adrenal glands to function properly. These glands help regulate body temperature. Bananas can also boost your mood and preserve your memory, among other health benefits. DRINK YOUR TEA WITH GINGER Hot ginger tea or even normal use of ginger in your food can make you feel warm inside on a cold day. Apart from drinking and eating ginger, it is also known to be good for digestive health and can stimulate thermogenesis. Itâ&#x20AC;&#x2122;s also regarded as a diaphoretic element, which means it will help your body warm from the inside out. EAT OATS Start your morning rituals with some hot breakfast of oats or other types of porridge, gruel, burgoo, catlap, daliya, and pottage. Oats and this type of meal are a great source of whole grains and fiber bosted diet. Herby, in order to keep you warm full of energized during the day, oats meal are full of effective nutrients. BE CAFFEINATED Drink Coffee, one of the best and effective benefits of drinking coffee is the caffeine. Caffeine is the source to increases your metabolism, which can raise your body temperature and makes you strong during the harsh winters. It is regarded as top-most food for being warm during winters.

www.businessconnectindia.in www.businessconnectindia.in| |Vol. Vol.2 2| |Special SpecialEdition EditionSeptember October 2019 2019INDIA INDIA

EAT RED MEAT Any of the meat family is an essential source to eat during winters, but red meat is a rich source of energy and warm giving food. Other iron-rich meats beef, lamb and pork, are also meant for increasing your metabolism. Iron is an essential mineral to help you carry oxygen throughout your body the whole day or maintaining the balance of it. People with less iron in their system may notice their cold hands and feet or feel tired easily during winters. Eating red meat can save you from all the coldness and also supply vitamin B12, which contributes healthy nerves to strong immune system. BE HYDRATED Drink Water, a very simple and Best way to help your body stay warm this winter is to drink water and maintain the PH level of the body. Water keeps your body functioning very well and its best to regulate your internal temperature. Most of the people are less likely to drink water when it’s cold season because they don’t feel as thirsty as they are in summer. According to research, it is found that you may want to carry a water bottle with you to serve as a reminder for winters also. Being hydrated means keeping your skin and lips good and restores them from being chapped. USE HONEY IN FOOD During winter you can use it all the more, as it keeps the body warm and helps fight infections and viruses that might cause cough and cold. EAT GREEN LEAFY VEGETABLES Green leaves like spinach are an ideal inclusion in your winter diet. Spinach is an antioxidant and is high in vitamin A and C. During the winters it is always good for the hair & skin and provides proper iron nourishment, powerfull protein, minerals, and vitamins. ROOT VEGETABLES Winter is a season of Root vegetables. Root vegetables like carrot, beetroot, turnip, potatoes, and radish are not only nutritious but are also abundantly available during winter in their freshest forms. CITRUS FRUITS A lot of citrus fruits with vitamin C, especially oranges and lemons are best in winter season to included in your diet because they help you with pain and tiredness. These fruits keep you warm and energize your body. Citrus fruits, like oranges, tangerines, and grapes, are very rich in vitamin C and are good for the skin and metabolism control to fight pain and illness. These fruits help you to fight cold, regular common disease and keep viruses away. They are fiber-rich and helps in controlling cholesterol. GARLIC Apart from making your food tasty garlic plays the best role during winters for fighting with different diseases. There are countless health benefits to it, especially during winter. Garlic helps in keeping your body warm and has many useful antibacterial and antiviral properties that will fight different winter diseases. AVOID ALCOHOL You may follow the old age traditions like taking a shot of whiskey can keep you warmer during the night, when the temperature is low. However, whiskey and other kinds of alcohol actually lower your body’s core temperature. One can feel warm at first but it will be hard for them to stay warm overnight for long time. Alcohol also impairs your ability to shiver, which is a natural response to raise your body temperature. To stay warmer for the winters, avoid drinking alcohol.

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

AN IT WING FOR BIG BRANDS AND STARTUPS Kapil Mishra | Business Connect Usage of mobile is at its all-time high and will continue to grow immensely. In the first quarter of 2019, smartphones counted for more than 60% of all retail website traffic. By 2021, more than 50% of online sales revenue is expected to be from mobile-commerce. Thus, businesses need to offer easy and seamless mobile visitor experience too. Due to this up-rise in hybrid mobile apps, the tech specialists from BinaryBoot are currently working on React Native projects. This helps the team build hybrid apps which work across both Android and iOS platform, which is especially helpful for startups on a tight budget. Keeping up with the industry, the company has also fused the latest web frameworks like Angular 8, ReactJS, and Ruby on Rails into its work. This helps provide a modern User Experience (UX) across both mobile and web platforms.

Information technology over the past decade has become the fastest growing industry in the world. With the ability to enhance operational efficiency and provide the 24x7 global reach, it is bringing an impeccable change in all walks of life. Today, it is an integral part of all sectors of the economy such as industrial, marketing, banking, health. Thus, it is a key driver of global economic growth. BinaryBoot, a software development company filled with creative ideas and reliability is helping businesses grow by taking advantage of this tech boom. Understanding BinaryBoot: Be it a startup or a big brand, the world around us relies greatly on technology. Through its development and consultancy services, BinaryBoot helps clients across the world build amazing tech-based products. BinaryBoot offers web design, mobile development, software development, and strategic planning services. The company strives to build efficient and scalable applications with modern User Experience (UX).

The management is ever-expanding tech stacks via Research and Development. The team implements the latest tech into the internal projects or develop PoCs (proof of concept) on them to get a better understanding. This helps them provide the best solution for clients on a caseto-case basis.

As a testimony to its accomplishment, BinaryBoot specializes in building native & hybrid mobile app and SaaSbased web apps. It is one of the first movers in smart device development such as Alexa, Cortana and Google Assistant having built AI-powered Chatbots.

Core Competencies: There are a lot of situations in the business world where companies face tech challenges. This can disrupt the customer experience and the business model. This is where the BinaryBoot team is able to leverage its wide and indepth industry experience to identify and fix these problems. The company is indeed an IT wing for the clients. Through their creative engineering solutions, BinaryBoot takes care of the client’s tech complexions. The client can then focus on their business goals, without worrying about the tech to go with them.

Writing robust and scalable code is a vital part of a software’s success. From data analysis to applied sciences, coding skills play a crucial role in the growth of a company. BinaryBoot through its in-depth domain expertise and seasoned team of developers delivers unparalleled and reliable tech solutions. This makes sure that the exact client requirements are met on-time and in-budget.

Mobile Development Web Development

Adaptive Insights: With the pace that the tech industry is changing, one has to keep evolving to stay relevant. As the Chines proverb says “The wise adapt themselves to circumstances, as water moulds itself to the pitcher.” By staying up to pace with the latest trends, one can take advantage of the new developments in the industry. This doesn’t only help the company, but the clients and end-users as well. Reinventing itself is the fundamental working structure of BinaryBoot. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Some of the past clients include Pepsi VBL, SIEC (Global education consultants) and VLCC.

The BinaryBoot team focuses on integrating AI and MLbased solutions to make their systems smarter and more efficient. This helps businesses save on a lot of operational costs by cutting down their manpower requirements. The team has implemented AI-based smart systems in areas such as “Chatbots”, “Smart Assignment Based Logistics Management” and “Recommendation Engines”. This intelligent behaviour complements user interaction and helps them make decisions faster and with more accuracy. For example, suggesting products to a buyer based on their previous purchases or interactions with the system.

The Founder Speaks: When you start a company, your biggest challenge and blessing is that everything is your responsibility. You have to wear different hats and work through Tech, Finance, HR, Operations, etc. and learn on the way. Luckily, we have been able to put together a team that embodies the same mindset, to deliver the maximum value possible. So getting your initial hires right is something that can make or break a company. When you trust and mentor your employees, your growth can skyrocket. Building wonderful teams also raise an issue of talent retention, but it’s a good challenge to have.

The company’s huge DevOps experience across Cloud and Dedicated Servers means that it can help and advise the client with the best of services at every point of time. This provides both horizontal and vertical scalability to the clients. It also makes sure that the product is available to the end-user without any glitches.

We believe that a strong work culture is the basis of any organization’s success. And work culture is built by your workforce and not the other way around. That’s why we focus on transparency within the company. This involves proper recognition for efforts and success. Sharing client feedback is another thing that takes precedence.

Milestones and Achievements: BinaryBoot makes a special emphasis on the cybersecurity field. The company’s TOTP Authenticator app is one of the most popular authentication apps available for Android and iOS. As an authenticator app, TOTP Authenticator allows users to easily add another layer of security to their online accounts. The app combines the best in industry security practices with a modern design. This allows the app to challenge the market leaders such as Google Authenticator and Authy. Till September 2019, the app has garnered more than 50,000 installs increasing at the rate of almost 300 installs per day, all organic growth. With an average rating of 4.5 stars, it’s one of the highest-rated authenticator apps in the market. This was possible by identifying a gap in the market and capitalizing on it.

We also hold regular tech stand-ups to encourage everyone to discuss the state of technology. We go on yearly retreats as we believe our employees are more than their work, and worth knowing outside of it. We also acknowledge the importance of work-life balance and thus follow work from culture policy when necessary. The best thing you can do as a founder is to never give up. No two days will be the same and you’ll face a variety of challenges, but you need to rise over these. You are the captain and you have to keep your ship steady, no matter how many icebergs come across your path. The best way to achieve this is to always stay focused on the cornerstones of your business. For us, these are to never compromise on the quality and to maintain maximum transparency with our clients and employees. As long as you are focused on your vision, you’ll find a way.

What stands out the most in BinaryBoot’s projects is their experience integrating a host of integrations and plugins. The company has integrated everything from payment platforms such as Braintree and Stripe to HR software such as Namely. This helps its clients to take advantage of popular 3rd-party solutions to enhance their products and UX. Working with clients across a variety of industries such as Fintech, Ecommerce and Wellness has also helped the company gain expertise in implementing industry-standard compliances like HIPPA, PCI, GDPR, etc. This makes sure that the client products meet the legal obligations across continents.

Scan the QR code to download the TOTP Authenticator app and improve your virtual security today

The team provides strategic planning to its clients, especially to the startups by mapping their business requirements to tangible IT milestones.

Website: www.binaryboot.com Email: info@binaryboot.com Twitter: @binaryboot 41

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

TECHNOLOGY

packed firm that drives the destinations like software development

Dr. Amit Mishra | Business Connect For several years now, research & development, and business investments in AI technologies no longer have been the preserve of only big companies like Google, Amazon, Facebook, or Apple inc. or their other rivals from China like Alibaba, Tencent, or Xiaomi. Nowadays, you will find a plethora of companies that make the best use focus on Machine learning like Artificial Intelligence, Analytics, Process Automation of artificial intelligence around areas including Productivity, HR and Talent, B2B Sales and Marketing, Consumer Marketing, Digital Commerce, Data Science, Security and Risk, Industrials and Manufacturing, Logistics and Supply Chain,

TANNU BANSAL | GAURANG BANSAL Founder of CodeBlock Technologies

Similarly, CodeBlock Technologies coax software development in often far more secure than traditional methods. Their basic aim is to develop Fundraising apps that generate revenue by Marketing the applications and software. The fundamental idea for their technology is providing the business services to businesses for making achievements.

Technologies has gained momentum to emerge as a driving force in all of its target markets. The company thrive in the market with the vision of the most prodigious and premier Key officials Ms. Tannu Bansal and Mr. Gaurang Bansal, founder of CodeBlock Technologies “Software is a great combination between artistry and engineering.”

CodeBlock Technologies offers a wide variety of futureready customized software and ERP Software’s on the latest cloud technologies. Ever since its inception in 2015, with a commitment to deliver value-based technology consulting & software development services, CodeBlock www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Bill Gates

They have served sectors like Manufacturing, Fintech, Growth Hacking, Events Marketing, Education & Training, Hospitality, Pet Care, etc and pride in delivering them an 42

exquisite bench strength with the right combination of seasoned IT needs, to deliver best-in-class enterprise-grade software.

EMPLOYEES AND SOCIETY Everyone is treated equal and it’s Democracy at CodeBlock. Most of the policies and workplace culture are formulated with suggestions, voting and joint decisions, which keeps the entire team intact and helps in making a better part of building good company culture. To win in the marketplace you must first win in the workplace.

CLOUD COMPUTING MAKES THEM DIFFERENT CodeBlock is a pioneer in developing web applications on Serverless architecture especially on AWS (Amazon Web Services), which is a lesser-known to many companies who are still working on cost-ineffective server-based architecture. There are many clients who want to reduce their IT infrastructure costs without compromising on scalability and security, CodeBlock becomes their first choice for them and sets the nature of one of its kind.

Doug Conant

CodeBlock has over 70% female strength, which includes few who have started with them again in their second Inning (after a maternity break), their work culture gives pace to every employee attached with their team. With flexibility, the great work-life balance and having the opportunity to contribute to the development of the latest technologies, CodeBlock always tries to be a second home for its employees. It’s an amazing bond to work here. Apart from work, Mr. and Mrs. Bansal, spend their time on games and found that very challenging. They play some of the Indoor games like T.T. and Pool and believe that they are the greatest stress busters to both of them.

Majority of the CodeBlock’s clients are elite Technical organizations in IT from the US, Europe, Australia & New Zealand. After evaluating so many companies they have shortlisted them by their own that makes them different in the market. Having known of their technical expertise and value-added services, there is a bleak difference left between their clients, team, and themselves. THE MAINSTAY OF THE COMPANY: CLIENTELE Ethics remains their top priority, which comes even before customer satisfaction. This is their shared vision with clients. When an organization knows they have engaged the right IT partner, who are ethical, technically sound and lives by their commitment, they start to focus on their business growth. Hence they successful in binding the clientele trust. They are designated to be “the Partner of choice” by their clients and are an integral part of their growth strategy.

FUTURE OF CODEBLOCK A positive grip on their existing team of customers and the branding outcomes for them defines the futuristic growth of their company. A strong business understanding of inner needs is one thing, but keeping it real to solve is another. Hereby, the future belongs to them as they totally maintain their value for all. Their company does not expect results overnight, but they always try hard and keep at it, to attain their goals. The Success comes to you once, you’ve put and applied the glue better. They always get the proper support and connectivity to the team sponsorship from the top to end and that helps the better future outcomes. Besides that they are highly capable of steering teams in the best place it can be. The founder Mr. Bansal, plays an important role in managing the dedicated budget for future and company’s requirements. He always cares about the team with a sound understanding of the best practice, appreciation for the rigor required to tackle the entire company running process.

Over the years, they’ve set benchmark standards in cloud technologies and serverless architecture that help them optimize infrastructure costs and maximize process revenue. ROLE OF SCRUTINY CodeBlock continually invests in R&D to adapt to newer technologies and the latest trends, it not only provides them an edge over our competition but also develops a new method in improving what is already existing. If something is working excellent it does not mean it cannot be improved. Powered by our extensive R&D experience, competence in the use of the latest tools, platforms, and technologies, they have achieved significant reduction in “Time to Market”.

CodeBlock has two verticals - Services & Products. Both the verticals are built on their ability to deliver end to end applications, which people love to use. With a rapidly growing user base on the SaaS applications developed by them, the clients are also rapidly expanding their portfolio and be the right part of secured income sources for them.

ENTREPRENEURS ARE LEADING THE WAY INTO THE FUTURE “Entrepreneurs are essential to the global economy, they ask tough questions, drive to the innovation and compete with big business.”

Lastly, the message they would like to give to the readers of the Business Connect magazine.

“Intelligent Software applications have widely impacted the business growth of many companies and had responded with higher than most optimistic ROI, so today if you have not invested in any software application for your business or in a company that builds it, the time is ticking.”

Earlier the Software applications were part of businesses, now many businesses have developed themselves with software applications as their core, For Example Oyo. It develops the Hospitality industry to its existing centuries and its expansion is driven by hefty investments in infrastructure, which takes deep pockets and years to build. Oyo has changed many rules, same goes for Ola, Flipkart, etc. There are lots of opportunities in the market to tap and build nextgen enterprises as emerging entrepreneurs. 43

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

BCM Review

An erudite person can always learn from his hunger for more knowledge and the best thing he knows is that the perfect knowledge is waiting inside a book. In addition, to all of the ways of reading, it helps you develop a healthy mindset; it also makes you a better thinker and a better writer. Powerful reading for entrepreneurs of the 21st century allows them to experience other points of view and makes them a better leader for forging companies. In this article we talk about the Best Must-Read books for Entrepreneurs. According to a successful entrepreneur - Bill Gates, he believes that reading is still the main way that he both learns new things and tests his understanding.

“A reader lives a thousand lives before he dies, the man who never reads lives only ones.” Let us discuss the ten most admired books by Entrepreneurs of 2019.

Lost and Founder by Rand Fishkin

Rand Fishkin’s book takes a refreshing outlook on the life of a super tech startup CEO. Lost & Founder, is the perfect narration of how a startup has a life as a CEO. Most of the CEOs can easily relate to pretty much every chapter of this book. They feel more connected with this book and agree on 99% of Rand’s idea. It generally talks about startups, marketing, funding, and more. The central idea of the books pulls back the curtain from what is really like to battle for success in the startup world. The advice from the author is sound and can be applied to any type of business, no matter the size or industry.

All In by Bill Green

For aspiring entrepreneurs of 2019, this particular book is reading on a glimpse into what it takes to go from a startup founder to CEO of a publicly-traded company. This reading makes the entrepreneur realize that even the world’s most successful entrepreneurs once started as paper distributer and door-to-door salesmen. Bill Green’s goal in All In is to inspire entrepreneurs and start-ups of all ages and phases to take up the challenge of a growing business with passion and joy. In All In, he provides the readers the101 Real-Life Business Lessons for Emerging Entrepreneurs. He shares 101 key insights he has gleaned over a 40-year business career that began with a flea market table. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

The Achievement Habit by Dr. Bernard Roth The Achievement Habit book for forging entrepreneurs is written by Doctor Bernard Roth, who is an engineering professor and co-founder of Stanford School. This book is his half biography and half self-help book for entrepreneurs who use the concepts of design thinking, awareness, and a bias to action to help you shape your life. “Let people see you as human. Be real. Ask yourself, who would you rather see at your door, a friend or a door-to-door salesman?”

-Bernard Roth (Quote from -The Achievement Habit: Stop Wishing, Start Doing and Take Command of your Life)

Good to Great by Jim Collins The Achievement Habit book aims to motive on the topic: Stop Wishing, Start Doing, and Take Command of Your Life .

Jim Collins and his research team set off to find out, why ‘Good is the enemy of Great’. Over the five years, their whole team studied 28 companies and pouring over their data to find out the key determinants of success and failure.This is how the author sets off a riveting journey explaining the findings from his and his teams half a decade of research in the conquest of how to make good companies great. Generally, ‘Good to Great’ is a very rare and toughest book by Collins. In his research, Jim Collins (the author), has found out systematic phases through which any great company goes through and lays out a framework.

The Essays of Warren Buffett by Warren Buffett One of our modern history’s most successful entrepreneur, role model, and investor Warren Buffett explains his take on everything in the book of Essays from very basic business principles to aligning high-level business skills. This skill polishes your interests with those of your investors as well. “I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful”.

-Warren Buffett (Quote from- The Essays of Warren Buffett: Lessons for Corporate America) This piece of work from Buffett is the most revolutionary investing book of ideas from the past thirty-five years of modern finance theory. The book is an elaborate set of ideas that establishes one simple and misleading art of investing. 45

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

THE INNOVATIVE COMPANIES OF 2019

Dè Bõx

A Business Process and Strategy Consulting Company that uses Technology and Innovation to Deliver the Stupendous Results

IT | Training | Consulting

Sugandh Bahl | Business Connect Innovation and Technology form a unique and essential amalgamation for the companies to boast of impeccable results. De Box is one such eminent company that uses the blend so profoundly to deliver outstanding performance. De Box is a Business Process and Strategy Consulting company that uses Technology to deliver impactful and sustainable results by ‘Thinking out of the box’. At De Box, they strongly believe that the future belongs to the organizations that seamlessly connect business processes and business strategies through a robust IT enabled platform. Therefore, they help their clients doing that precisely.

SYED ASIM Director

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INNOVATION IS THE MANTRA TO BE COMPETITIVE They encourage Leadership through constant Innovation. Innovation helps to visualize current and future opportunities. Businesses that are successful don’t only respond to the current needs of their customers, but usually predict future trends and come up with an idea, service or product that can meet the future demand quickly and effectively. This is exactly what De Box does to stay ahead of the competition as trends, technology or markets shift. The mantra for Innovation can be defined in two simple words: Sim-

o – Ownership Demonstrated by Each Employee like an Entrepreneur x – Exceed Customer Expectation Every time

ple and Specific. The role of IT is evolving at a record pace. Businesses are accelerating their digital transformation by connecting more devices, digitizing existing processes and launching new digital offerings. The whole idea of this digital transformation was to make life easier, which at times is ignored. We really don’t ask ourselves these simple questions, is Business driving Technology or another way round? Is Technology really helping us in achieving our Business Goals or its just creating bigger over heads? They just start from here and help their customers to achieve their business goals by simplifying the technology implementation and making it more specific and personalized to address their business needs.

Research & Development decides the future growth trajectory of the organization. At De Box, they understand that R&D is a crucial component of Innovation and a key factor in developing new competitive advantages, and therefore they have a dedicated team that spends time exploring new ideas and implementing them. THE ENTREPRENEUR’S VIEWS ON THE STARTUPS The emergence of entrepreneurs has increased over the years with the growing trend of startups in India, especially in the IT sector. As per NASSCOM, India added 1,200 new technology startups in 2018 than 1,000 last year. Now there are about 7,700 tech startups in the country, making it the third largest in the world. The pace of growth in the number of startups added to the Indian ecosystem doubled to 15% on a yearly basis in 2018, with total funding, doubling to $4.2 billion.

The biggest obstacle that they faced was to first win the Trust of the customers. As it’s very difficult for the customers to find the right technology partner who promises less and delivers more. And to make them rely on us when most of them have already burnt their fingers, was a crucial task. FOCUSSING ON THE CLIENTELE &WINNING THE TRUST The target customers can be from any Industry looking to automate their business processes (CRM/ERP/MobileApp) and seeking their help in their Brand and Marketing (Go to Market Strategy, Dynamic Website & Digital Marketing). They have their existing customers from very different industries namely, Travel, Education, Telecommunication, Construction, Manufacturing, Garments, Exports, etc. They believe in a Clear Message strategy on a consistent basis to ensure that their targets understand and receive it in the right prospective.

FEATHERS IN THE CAP Customer appreciation is the biggest reward they boast of. De Box’s team has won the trust of a huge number of customers in India and internationally, which made them win three prestigious awards: Best Travel CRM Award, Top 20 Most Promising Travel Technology Solutions Providers and 20 Most Promising CRM Solution Providers 2019.

”

In addition to the professional undertakings, they strongly believe in giving back to society by helping Non-profit organizations and providing them support in their initiatives, encouraging their staff members to participate in activities of community services and environment protection.

Syed Asim states, It is sometimes easy to win a customer but keeping them happy is another task as customers are too demanding now a days. We constantly train each member of our organization to keep customer service on the highest priority and ensure that all customers are delighted.

”

Competition is crucial to keep the team challenged and motivates them to innovate. Apart from product development, the competition also helps in constantly raising the bar for customer services. On the same notion, the ace director says, “In the absence of competition, we become our own competition, which is a bigger challenge.”

THE DIRECTOR’S INTERESTS Apart from work Syed Asim started a Cycling and Running Group in Feb 2014 to promote fitness and spend a happy & healthy life. Now the group is among the top few groups of Delhi NCR with more than 200 members participating in Marathons, Cycle Expeditions, Cycle Races in India and Internationally. MESSAGE TO THE ASPIRING AND ESTABLISHED ENTREPRENEURS • When you start your business, ‘Burn All the Boats on the Island’ that means never consider an option to exit. It will help you in overcoming the adverse situations of distress without considering the giving-up option. • Strong Faith on Unseen & Ultimate Power known as Almighty, which always keeps you hopeful even in ‘no visible solution’ situations. • Vision, Mission & Values should be the Real Driving Forces and not just Wall Hangings at the office or quotes on the website.

CORE VALUES OF DEBOX ARE QUIENTESSENTIAL Team Work occupies a pivotal stature in the Company that can be seen clearly in their office where Junior Executives to Directors sit together on the same floor, and they also encourage open communication in the organization. Core values are strongly followed in the organization, which are given below: D – Develop Environment of Trust in the Organization e – Ethical Practices followed by everyone B – Best Quality Product and Services Delivered 47

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DCPL HAS BROUGHT A GIANT BREAKTHROUGH IN CLOUD BASED APPLICATIONS Avishek Singh | Business Connect

Trisha Ghosh (Executive Director)

Abhishek Dutta (Managing Director)

In a digital era, if you have a powerful image on virtual portals, then you are hitting the crescendo. Your company’s visibility through attractive websites and design quadruple. Therefore, in contemporary times all the biggies focus on magnifying their company’s image on the web via professional and certified web designers and developers.

Going into history, DWEB CONSULTANTS was incubated in 2011. It is a proprietary firm that works primarily on Web Design and Development. At present, the company is known as DCPL (D-WEB CONSULTANTS PVT LTD), and its offerings entail products and services like ERP, MIS, CRM, Data Driven Web Applications, Mobile App Technologies, and Canned Software products like Pocket BILL along with Website Designing and Development Service.

D-WEB CONSULTANTS PVT. LTD. (DCPL) has brought a breakthrough in the arena of Custom MIS Application Development through sterling work and exceptional services. Abhishek Dutta is an MD & Sr. Tech Consultant at DCPL. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Providing a haul of stupendous experience to the clientele, DCPL follows the more feasible strategy, i.e.,

Consult → Develop → Train. The spectrum of clients includes Keventer Agro Ltd., where they worked for Metro Dairy, Keventer Frozen Products, Frooti, Appy Fizz & Keventer Banana, B K Birla Group of Companies, where they worked for Jayshree Chemicals & Fertilizers, Kolkata International Film Festival, Emami Paper Mills Ltd., Indian Railway, Chhayabani Balaji Entertainment Pvt. Ltd. that is a Joint Venture of Balaji Telefilms Ltd. & Chhaya Bani Pvt. Ltd., Parcon India Pvt. Ltd., etc.

effectively deploy Custom Applications while undertaking the client’s needs case wise, then providing a complete solution to their requirements and building strong relations with clients. This gives an edge over peers. Their ideology is different from others as they consciously look at the requirements of the clients rather than forcing them to purchase their products or services. They provide guidance about the optimal design that is necessary to meet the needs of end users and helping the clients choosing the right development strategy that fits their business unique resources.

Keeping the 4P’s intact to ensure an unbreakable faith of the clients over the company. P – Product ensures better Quality & Service, P – Price (Reasonable Pricing), P – Place (Delivering at client Premises with Proper Training Sessions), P - People (They have the lowest Attrition rate so far).

In a very short time DCPL has completed numerous projects working with more than 300 happy clients with an international clientele from the US, UK, UAE and Indian sub continents out of which more than 130+ are their recurring clients.

They always adhere to the commitments, deliver the product as consulted & make sure that their client is able to implement the same at their premises seamlessly, and try to maintain a good standard of team building activities inside the office for the rejuvenation and contentment of the clients. Trisha Ghosh, the Executive Director at DCPL, finds innovative and creative ways to keep the team refreshed and motivated. She is the one who knows well what, when and where an employee requires motivation. She keeps an internal eye on it and always gets into at the right time. Apart from it, DCPL ensures a standardized growth structure where they boast of “If you’re not joining an MNC, DCPL is the second best option you could have!”

ACCOLADES TO BOAST OF DCPL has a number of achievements under its name.

The list of achievements include: • 2011 – DWEB started its operations with 1 client in 200 sq. ft. office. • 2013 – DWEB expands to 3 marketing outlets in 3 cities of India & increases the Operation Office space to nearly 1600 Sq. Ft. • 2014 - DWEB started its own parallel training hand DTS (DWEB Training Solutions) + 3 More Marketing outlets added in 3 new cities. • 2015 – DWEB enhanced client base with approx. 300+ clients around the globe. • 2017 – DWEB entered in Canned Software Products and launched its first license based GST Billing Software “Pocket BILL” • 2019 – DWEB becomes a Private Limited co. namely DCPL (D-WEB Consultants Pvt. Ltd.)

Through in depth Research and Development the company traverses and explores all the hottest happenings in the arena. People at DCPL explore at least one new sector of business and put their hands on building an application to solve their needs. This is a constant process for expanding its portfolio. Presently they are trying to develop some monthly rental basis user plans so that even the smallest organization could afford the technology and take the benefit out of it.

FUTURE PROSPECTS DCPL will continue to increase its portfolio in the future. Progressing forward with a positive approach, the company is venturing into other service based business models with a new service based product to generate renewable income sources. These products will be cheaper in procuring & maintaining. The company aims to build an IT Company for the country’s MSME segment. The company will continue to deliver exceptional services in the future benefiting both companies as well as their clients.

Venturing into various new dimensions to cater to a wide range of Factory Unit needs and improving the quality of whatsoever they were offering to clients from the wide range of services and maintaining an almost zero communication drop was the key to unlock the entry. In this way DCPL has adapted to the latest needs of the market. AN EDGE OVER THE PEERS The team at DCPL has an understanding of how to

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RAISING PMC SERVICES TO NEW HEIGHTS Rashi Saral | Business Connect Aside from being a full-service project development firm with rich experience in design engineering, Global C is unique as a Project Management Company, as it offers comprehensive services (from concept to commissioning) to the clients in addition to Project Management Services. Furthermore, a rich experience in all forms of urban infrastructure works makes Global C eligible to actually do a holistic analysis of the problems & troubleshoot the same.

Looking at the evolving trends and needs of the customers, we are offering comprehensive consulting support to the customers, which not only makes decision making easier at all levels but also maintains the accountability of the same under a single head; making it more convenient for the customerâ&#x20AC;? said Aman Moudgil, Partner with Global C in our interview with him. WORKINGS OF GLOBAL C Global C had a modest start to its journey, with initial projects being residential ones such as Group Housing and Multi-storied Integrated Townships; graduting to more diverse verticals with time. The organization now specializes in delivering strategic consulting services which involve Business Plan Formulation, Investment Strategy, Financial Modeling, Market Research, Land valuation. It also offers Structural Engineering and Software Solutions to help monitor the project on a day-to-day basis.

COMPANY OVERVIEW Global C, started in 2005, is a Project & Development Management Company based out of Gurgaon (Delhi NCR). They have PAN-India project experience and working associations in Spain & Maldives, with a rich expertise in the management of all forms of Urban Infrastructure Projects. Their Project & Engineering experience includes Hospitals, Mass Housing, Townships, Hotels, Commercial Offices, Institutional buildings, Data Centers, Diplomatic Missions, Rehabilitation of buildings, Cineplexes, Structural Strengthening & Retro-fitting Auditoriums and associated ancillary developments. The total project experience of Global C in terms of area covered is 60 million square feet and counting. Our suite of services includes Engineering Design, Construction Project Management, Feasibility Studies, Structural Design, Structural Audits, and Transaction Advisory Services in the construction sector.

In their 14-year journey, they faced several issues, varying from delayed projects at times due to limited cash flow, land acquisition issues, change in project use or development and even Government policy change. It has only made the team more knowledgeable and expanded their horizon and their domain expertise. Global C has always been a tech-savvy company. They use Online Collaboration Software for Project Management. In projects with cost constraints they utilize cheaper services like Google Docs efficiently. The client(s) in general procure CAD and other drawing tools for document control and information retrieval at project-specific sites.

â&#x20AC;&#x153;Earlier, customers relied on driving the project through an architect and appointing various executing agencies either directly or through the appointed architect. Current trends of the market have evolved wherein the client only has to appoint a single nodal agency, having expertise in all elements involved in building construction, to steer the project to completion. Global C worked on various suites of services to cater to the different requirements of the client.

The most recent addition has been using Whatsapp Groups for delivery of daily project reports and key data in a Group in which Project Promoters & Directors are also added. For critical information or decisions Whatsapp Groups act as efficient tools which even clients who keep busy or travel can utilize. Further, ERP and utilization of efficient document control is an essential tool for any PMC Company of a Project Development Company. They have extended services purely for ERP and Procurement Management for large companies which may not require a regular project management team when engaging an EPC Contractor for large-scale Projects. Market is diverse & complex. Global C has worked with a mindset of project delivery & efficiency as per good engineering & global practices in spite of erratic cash flows in projects. Quality manpower is always an issue in the Indian subcontinent, but with better on-site training, personal involvement of key management, efficient scrutiny and pre-employment checks, they have procured an efficient

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velopment, green buildings, highways, water and waste management etc.), refineries, petrochemicals, cross-country pipelines, gas processing, offshore platforms, terminals & storages, and non-ferrous metallurgy. He is recognized for sound, practical management style centered on impact-driven models and strategies and contributed in futuristic strategies of EIL diversification, corporate rolling plan, human resources planning. GAURAV MOUDGIL, MS (SEMM, EPM) - UC Berkeley, B.E. (Civil), PEC, specializes in Engineering Project Management, Risk management & Structural Engineering. He introduced Web Collaboration and Building Information models in Global C. His experience in construction and real estate management is a combination of the company’s team of peers, hands-on project management and R&D management. At former Engineering Design Co – HCG, he worked with in San Francisco. AMAN MOUDGIL, B.E. - Hons (Computer Sc.), Punjab University, Chandigarh, specializes in Engineering Project Management and has executed several urban infrastructure developments. He has experience in managing technical businesses and is also responsible for new collaborations and ventures Global C intends to foray into in the near future. He is a key member for development & presentation of project documentation, as is evident by his authorship in several international papers in journals and conference proceedings.

team. “Investing in team is far more crucial for a company than to merely have processes in place for a sustainable business model”, said Aman. AWARDS AND ACHIEVEMENTS Global C has been regularly featured as amongst the Top Emerging Project Management Companies of India by leading construction magazines and journals like NBMCW, Consultant Review, Insight Success, Silicon India, etc, and was rated amongst the Top Consultants of 2017 for Project Management Services.

THE FUTURE VISUALIZED Global C is now foraying extensively into Rapid Erect & Precast Technologies for Mass Housing, Residential & Commercial Building. They assist industrial clients not only in Core Shell works but also in Civil & MEP Design-cum-Implementation of state of the art robotic & industrial processes and related equipment installations. They also have an experienced team for Contracts & Claims Management which is very crucial for both Promoters & EPC Contractors.

It also boasts of other achievements, like: • Member of Indian Green Building Congress & Indian Association of Structural Engineers • PMC Firm of the Year by Realty+, 2019 • PMC for Best Project in North for Social Housing, Avalon Gardens at Bhiwadi, Rajasthan • PMC for LEED Gold Rated Corporate Office of Sandhar Technologies at Gurgaon, Haryana • PMC for UIDAI data Center – GNDC2 for WIPRO Technologies at Greater Noida, UP • PMC for Flagship 351 Bedded Multi-Specialty Hospital for Nayati Healthcare & Research at Mathura, UP

Referring to work done by them earlier in their career as well reflects that they have so far worked on: 1. Post-tensioned office buildings 2. Large Cast-in-situ Grade Separators 3. Composite structural buildings with steel & RCC Elements 4. Rehabilitation & Structural Strengthening of Fire Affected Buildings 5. Rehabilitation & Renovation of Old Buildings 6. Data Centers 7. Industrial facilities with Robots & Automation 8. Completed Integrated Townships 9. Bunkers for Oncology or Nuclear Medicine in Medical Facilities 10. Sports Facilities including Cricket Ground & Competition Level Swimming Facility

STARS OF THIS SUCCESS The people who made it possible for Global C to reach where it is today: DEEPAK MOUDGIL, Ex-Director (Projects), Engineers India Limited, has over 45 years of experience covering the entire management chain from Marketing, Project Management, Procurement, Tendering & award of work, Costing, Planning, Construction Management, Technical Auditing and Corporate Administration. He has wide project management experience in infrastructure (airports, urban de-

Future holds for them a Boutique Project Management Company executing challenging & fast-track projects which demand techno-legal expertise. 51

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www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

HashedIn Technologies:

WHAT MAKES IT THE COMPANY OF THE YEAR? Kapil Mishra | Business Connect Legend has a prominent tale about a man who caught a large fish and kept it in a big tank filled with a lot of tiny fish. Over a few days, he observed that it was very easy for the big fish to catch the smaller ones and eat them. In due course of time, he partitioned the tank with a glass, in such a way that the big fish remains on one side of the glass, and the smaller ones on the other side. He noticed that the big fish tried hard over the first few days to catch its prey but failed to do so due to a glass partition. The man eventually removed the glass partition after a week and noticed that the big fish had stopped trying to hunt its prey. The takeaway message from the story, in a nutshell, reminds us that at every walk of life we get overwhelmed by the obstacles and engulf ourselves in a realm of disappointment. But the lack of persistence to venture for the impossible just let a golden opportunity slip through your fingers. Your never-give-up attitude makes all the difference in life. This article is about one such renowned company that has learned to embrace challenges irrespective of the hindrances and in the long run have learnt to achieve success through their dedication, hard work and creativity. HashedIn Technologies Pvt Limited, incorporated in 2010, has grown by leaps and bounds and stands with a growth rate of 153% in the year 2018-19. Additionally, HashedIn Technologies has also won the â&#x20AC;&#x153;Great Place to Work awardâ&#x20AC;? for the year 2018 and has been recognized in the 2018 Red Herring Top 100 Global List in recognition of the most innovative and leading tech startups from North America, Europe, and Asia.

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HIMANSHU VARSHNEY CEO & CO-Founder

THE WORK CULTURE AT HASHEDIN TECHNOLOGIES HashedIn is an employee and customer-centric organization that contributes its success to the sole dedication nurtured by its employees. The company has successfully built in the concept of taking up ownership and accountability for building great products and delivering fabulous results. With this mantra, HashedIn Technologies has successfully delivered numerous products to some of the most popular companies across the globe. It emphasizes on a culture mixed with both fun and work as HashedIn strongly believes in the proverb, “All work and no play makes Jack a dull boy.”

WHAT DOES HASHEDIN TECHNOLOGIES PVT. LTD DO? HashedIn Technologies is a product development services company that nurtures its expertise in analytics, machine learning, and integration. The company builds intelligent SaaS (software as a service) solutions for its clients in a global spectrum and enables firms to build, run, and manage a successful SaaS application. THE VISION OF THE COMPANY Intelligence has pervaded all sectors and is changing the way we operate and look at technology. HashedIn Technologies believes that the next stage of evolution in the SaaS landscape is inculcating the feature of Intelligence. The company visions at becoming a go-to company for building, scaling and managing Intelligent SaaS (iSaaS) Product and Platforms for businesses. It aims at working on several Machine Learning and Artificial intelligence engagements and foresees the advent of realtime Intelligent SaaS platforms powered by IoT, AI, ML, and Analytics. This juncture is where HashedIn aims to develop a niche for themselves in the future.

ASSOCIATED CLIENTS WITH HASHEDIN TECHNOLOGIES. HashedIn serves clients from different industries across the globe, spanning from startups, mid enterprises, global enterprises, and innovative centers. HashedIn has built, transformed, and launched over 150 robust solutions for 125+ clients worldwide. Key clients include Honeywell, Mahindra, Myntra, Swiggy, Aruba, Bounce, Nutanix, NetApp, WinZip and many more.

The focus area for HashedIn is to develop technologies of tomorrow paving a stupendous path for their clients to reach top notch in their endeavors. The success stories of its clients have spoken volumes for HashedIn Technologies.

CEO SPEAKS: COMPANY’S ETHICS AND VALUES Speaking of the company’s values and ethics, the CEO and Co-Founder of HashedIn Technologies, Mr. Himanshu Varshney states, “Our centric values that keep us closely knit is the tendency we nurture towards customer success. Customer centricity is the mantra we follow and inculcate in all our endeavors. We strive to the fullest to ensure customer satisfaction. Another value that we cherish the most is the aspect of growing hand in hand with the sense of ownership and responsibility. We believe that growth showcased from any aspect is a major success worth celebrating. Our most valuable ethos is to bring a genuine smile on everyone’s face. HashedIn is a hub of jovial teams and happy employees are the pillars on which we create exhilarating experiences for our customers.”

AN INSIDE LOOK AT HASHEDIN TECHNOLOGIES TRAINING METHODOLOGY HashedIn has a highly trained team, sophisticated tools, and resources to power its advanced developmental capabilities. The company has an innovation-driven work culture that includes an intensive training program for new campus recruits at the HashedIn University (HU). New recruits are provided with training and hands-on experience in most of the upcoming technologies and processes. Apart from this, it also provides opportunities to take up AWS training and certification courses. The company currently employs 450+ employees. WHAT ARE HASHEDIN TECHNOLOGIES COMPETITIVE ADVANTAGES? HashedIn has drawn a fine line of seclusion amongst its competitors by providing an incredible range of services. HashedIn specializes in providing relevant SaaS solutions with the necessary flexibility and scalability. The business model is customer centric and helps companies create smart SaaS solutions that are most compatible with their existing process and business needs. It ensures to provide the necessary cloud solution deployment in an appropriate structure in order to scrutinize the costs associated with the concerned rollouts. The company has developed reusable modules, proprietary tools and processes that help in realizing the client’s ideas faster, giving them a competitive advantage. It continues to innovate and establish a sustainable advantage in the long run. HashedIn possesses a strong market presence which is not only a sign that the company’s strategies are paying off, but also creates a strong competitive advantage.

A LIFELONG MESSAGE “The best lesson I learned during my hardships is to never give up on your dream, no matter how difficult it may seem. Have a vision in life and always move forward towards achieving the same. Ups and downs are a mere process that sculpt us for a better future. I certainly did face an array of obstacles but the determination to achieve success helped me sail smoothly during this period of transition. As an individual, I learned several lessons along the way that made me implement them in the best possible way when we started growing. I envisioned myself at the top of the ladder and didn’t waver along the way. Every step was taken with uttermost care and thought as I held myself responsible for every action made.

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BCM Review

TOP 5 TECHNOLOGICAL TRENDS FOR 2019 Technology is now bleeding across-the-boards. Every loop in this world is equipped with technical support and encouragement, Enlarging its scale and breadth technologies are unfolding many variables of kinds and minds. Be it moon discovery or sewing machine, Humans are depending on the concern in every possible way. Benefiting the stakeholders in great potential, technology has created its pretty path in every pins. Being entrepreneurs, it become important to go through every pen which can leads to profit along with studying their every possible pitfalls. Dealing in the worth of trillions, technology seems to nourish every economic and Social consequences. In the fountains of trends this 2019 blemishes with many

technological upgrades featuring the best out of everything to create the market space. Millions of inventions in the lap, the technology has been a wonderful spot in the garage of economy. We, the team of Business connect has evaluated these leading trends for the year and its prospects. Get set ready for the trailing top 5 trends of this fortune 2019 1. ARTIFICIAL INTELLIGENCE 2. AUGMENTED REALITY 3. BLOCK CHAIN 4. AUTOMATION 5. INTERNET OF THINGS

Let’s have a brief study about these trending features

1. ARTIFICIAL INTELLIGENCE Artificial intelligence is all about machines having human like attributes of seeing speaking reading composing tasks but learning through repeated interactions and also recognizing emotions too. This technology features algorithms that adopts Geo location, user history machines and speech dynamically adopts to perform dangerous acts more quickly, and correctly better than human beings. As per the US research and advisory firm Gartner, all the software somewhere uses the AI technology so as to assure worth association.

2. BLOCK CHAIN You all may have gone through the very fame digital currency “ BITCOIN” which all of sudden drawn all the public attention towards it. Disrupting the potential of many enterprises Block chain is the secure and reliable system for keeping records and trustworthy reports. Block chain seems to grow at pace to acquire the larger size of scales towards securing time-consuming, centralized and insecure systems. By 2019 block chain will definitely be seen in every core innovation of the industries.

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3. AUTOMATION A control loop evolving from on-off facility to multi level high standards algorithms, either be it home or industrial applications, craning innovation and centered economic & social consequences the revolution of robotics has been started from earlier 1960s, a technology where human assistance is nominally required. Effectively replacing hard, physical and monotonous tasks with automatic control, automation is successfully widens up its branch in globe. In the forthcoming time period automation is going to be great player in the technical world as by 2030 it is estimated to terminate around 73 million jobs of unskilled professional and create a technical space for trained, experts and skilled personnel.

4. INTERNET OF THINGS Also known as “A solution to basket of remotes”. It is the interconnection via net of computing devices embedded in everyday objects, enabling them to send and receive data. The market is estimated to raise by 30 billion devices by 2020 along with the project value of $7.1 trillion. The architecture of Internet of things include 3 tiers: Devices; The edge gateway; and The Cloud. The particular can encode 50-100 trillion objects along with following the motions of the same. This thing has somehow established it’s circle in solving the technical backlashes.

5. AUGMENTED REALITY According to Wikipedia: Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. The same has boosted the market of gaming and entertainment by its advancements. AUGMENTED REALITY is more likely to be accepted than the virtual reality, enabling the next generation of computing. The feature is creating its own space by working with top brands and companies. So, it can be said that AUGMENTED REALITY will soon make its chart in technical world.

WRAPPING UP the briefs, these five are estimated to be the trending technical features of this 2019. Hopefully this article will help you to get your scope about the technical world. Take your time and get trained yourself for the upcoming future trends. With the emerging need of professionals in pace walking technology, its right time to opt for one domain and become expert with the need of hour. Business connect wishes you Happy reading!! Happy technology!! 57

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

KRIAZ

Safe Solutions LLP

: CONQUERING CHALLENGES

Vikas Jha | Business Connect

KRIAZ, successful international entrepreneurship, is known for providing quality products and timely delivery of solutions to its clients. The company works closely with customers to understand their business needs and requirements so that they can provide them with products/ solutions that meet their expectations. Its expanding clientele and incessant project completions are proof of its growing success.

COMPANY OVERVIEW

The main focus of KRIAZ is the indigenization of Russian products used in Indian Defense (DRDO, PXE, HAL, and NAVY) and catering to their clientâ&#x20AC;&#x2122;s requirements. This means focusing on designing products as per the existing application, thereby fully understanding the process and its limitations. The major concern of technology import is of quality and rugged features which are the need for the business. Based on the requirements and problem areas of the customers, they proceed with discussions with the decision makers and respective stakeholders to commence pilot projects and finally execute the project. In the initial dashboard phase they work out the costing and technical integration and feasibility of the project.

SUJIT SAHA Managing Director

One of their biggest strengths is their project portfolio selection and prioritization and their determination to see projects that they have undertaken through to completion. When it comes to a project, be it one of the existing or projects that have been dropped by big renowned industries, they go back to the drawing board and study them and start understanding the bottlenecks and roadblocks, which are associated with it. Once again they talk to the end user (customer) and start working on it, with their assurance to support technical assistance and necessary details. The more challenges they encounter in any project, the more determined they are to see it to successful completion. They are more customer-centric and their focus is mainly on addressing customer needs and development that they are aiming for and seeking from KRIAZ, in achieving their desired goals. They always consider customer and technology to be the driving forces. As they operate in a niche market, they face a thin line of competition in India. However, having said that, they face competition not only locally from India but also from tough global competitors like Russia, Israel. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

THE TEAM

and enhanced production cycles and also offer costsavings benefits and risk minimization. Some of their clients are: • Hindustan Aeronautics Limited (Sukhoi Engine Division) • Hindustan Aeronautics Limited (Helicopter Division) • Defense Research & Development Organization (ITR) • Proof & Experiment Establishment. • UB Group • Parle Agro • GMR • NALCO

Projects cannot be executed single-handedly. They need dedicated teams who can understand a project’s delivery responsibilities, in terms of execution and service delivery. KRIAZ is fortunate to have effective and high performing teams in place. They have clear business structures and processes in place to assist their workforce and aid their understanding of their roles and responsibilities. They always ensure the efforts of the teams are valued and appropriately recognized and rewarded and also that there is healthy competition amongst the teams. Their most remarkable asset has always been their team and their vision to achieve their goals and complete projects which are very challenging. They allow their team to follow the given practice “Opportunity to Dream and Freedom to Fail”, which gives their colleagues to put their ideas upfront and share with us. This is followed by a group discussion where they brainstorm and take into account fruitful and feasible ideas that are relevant to their project. They have managers who are Six SigmaBlack Belt certified which helps them cut through to their objectives with minimal noise and fuss.

They work with mostly defense projects, wherein working with such confidential data makes such projects very information-sensitive. They take the utmost care to ensure that they put the right security measures in place and do not divulge or reveal any information about the technology utilized. Reliability, assurance & timely service to the customers are what make them stand above their peers. They always benchmark their turnaround time & strive to improve.

Research is the backbone of their company: they have engineers who have worked in the top three companies of the world (3M, Honeywell and British Petroleum) who devote their efforts and time consistently into R&D.

VISION

From day one, since they started their company, they have been focusing on Artificial Intelligence (AI) as AI plays a vital role in their automation process. AI is growing by leaps and bounds and the underlying development in this area is at staggering and phenomenal speeds. They already can witness the future heading towards AI in recent times and thus they foresee a significant boom in its usage within various industries. They will continue to focus on AI and reap its benefits for the advancement and future growth of their company.

THE BEGINNINGS

The initial days were pretty tough, as breaking the ice in the industry was not that easy or what they had anticipated. They were the new entrants to the industry and there was hardly any response to their offerings. They did not allow this temporary setback to deter them but instead they continued meeting with their prospective clients and strived to understand their problems are as and business needs. Slowly and steadily over time, they were given small projects and they made sure that they lived up to their expectations. Since then they haven’t looked back and have been progressing well, moving from one area of strength to another.

THE ACHIEVEMENTS THEY TAKE PRIDE IN:

1. Winner of 2018 Micro, Small and Medium Enterprises (MSME) awards 2. Leading Emerging Indian Company of the year award 2019 3. Brand of the year- World Signature Awards 2019 4. Bhubaneswar Brand of the year Award 2019 5. International Product & Service Award 2019.

The key learning that they took from their struggling days is that one should not give up hope. They consistently and diligently kept following up with their customers for more than 15 months to get a break as they were very optimistic that they would one day get their much needed and well-deserved opening within the industry.

As their platform is based on AI, they anticipate and envision brilliant prospects across all domains. Given the increasing pace of technological change, they are constantly working to increase their competitive advantage through careful analysis of social, technological and economic trends and aiming to be pioneers of innovation and change. They are also planning to expand their team and offices next to customer sites to increase their ability to manage and expedite project delivery. They are also planning to diversify their project portfolio by looking into other areas like E Waste Management.

CLIENTELE

KRIAZ has been focusing and addressing production issues; upon identifying the key areas, they discuss the same with project managers and based on their review and acceptance they work on pilot projects. They aim to provide outcomes that would improve their business processes and provide efficiency in terms of improved 59

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M76 Analytics : OFFERS A BREAKTHROUGH CONTRIBUTIOUTION IN THE FIELD OF DECISION SUPPORT ANALYTICS

“Striving for Success without Hard Work is like trying to Harvest Where You haven’t Planted.” ~David Bly Dr. Amit Mishra | Business Connect Words inscribed above carry the essence of absolute truth and reality. Dreaming for success is great, but dreaming of its conversion into reality without thriving for it is a kind of cage of self-created illusion, which leads you nowhere. Jai Mrug, a technocrat and the founder of M76 Analytics, is a paragon of incredible efforts and persistence. Jai Mrug, the maverick, to inspire the generation says, “You ought to come out from the nutshell and be little eccentric or odd for living your passion that excites your soul every day.” On the same notion, the exemplar- an IIT Bombay graduate, returned to his home-after-home to pursue his dream of disrupting Big-Data Analytics. That was a huge step taken but it was worthy of all. Jai gathered a team, incubated the company at SINE IIT Bombay, and invested all his experience in number crunching, statistical analysis and psephological study to build software toolkits which can directly serve Business and Political leadership as strategy assistants. He worked at esteemed IT product and services companies like SAP for more than a decade. The prestigious Patni- his alma mater- a gateway through which a multitude of elites in Big-Data industry emerges. Jai Mrug’s exceptional work in psephological survey and study of Indian sub-continent opened a window of the deepest insights of the politics and political strategy for the benefit of laity. The expert’s work as a retainer psephologist for Times Now is well renowned for the depth of analysis and ease of understanding using innovative visualizations for addressing the mass audience.

GLANCE AT THE DETAILS OF M76 ANALYTICS

M76 Analytics was incubated and funded by IIT Bombay with a vision to lead the market in AI adoption and to help businesses in obtaining the best out of their Big-Data. After years of strenuous efforts and enriching experience, M76 launched the first ever Business Decision Support System- Mego that assists business leaders in taking important financial and operational decisions. With the passage of time, Mego evolved into a powerful business strategy toolkit with more than 8 thought toolsTM in its arsenal. Each thought tool emulates the business user’s thought process that processes data in line with his intuition. Control and contextualization of Big Data have proven to be extremely useful for business leaders. In an industry where pilots of AI have a meekly success-rate of less than 15%, M76 Analytics met business leaders’ intuition with numbers in 100% of cases. Since the inception of the team, M76 has solved many interesting and challenging business analytics problems. From deciphering multi-dimensional analysis of channel-wise profitability to building simulation templates to analyse business stimulus, Mego provided Business leaders with the actionable analytics that they have been direly looking forward to achieving. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Machine driven investigation into anomalous business signals and fraud. Decision support templates for making inventory decisions on the go. (Thought GridTM) Simulation tools to virtually emulate real business behaviour and effect of a particular action on the business state. (Thought SimTM) For a very large Manufacturing company, the network transportation cost was brought down to 2.7Cr from 3.5Cr. A whopping 70Lakh saving per month. Mego optimization module achieved a 20% reduction in transportation cost.

Implementation of Mego’s state-of-the-art advanced planning and optimisation algorithms which run onthe-go is one of the greatest disruptions in supply chain operations. Bringing Big data analytics to the fingertips of floor manager (or plant manager), who without any knowledge of statistics or Big Data can take decisions that would minimize the overall costs of the organization. Mego, at present times, is proving its capability to materialize Big Data into monetary benefits across business verticals including Banking, Finance, Foreign Exchange, Logistics, Manufacturing, and Insurance. Today, Mego is assisting top management of these organizations in taking their everyday decisions and building long-term business strategies. As Mego provides this assistance, it is taking a giant leap towards the AI vision of Business leaders.

For a Logistics company, work flow has been automated to save above 1500 man-hours every month. A large mutual fund company uses Mego to save an estimated 40 Lakhs per month by indulging itself into a constant feedback loop with risky sales channels. The organization manages a huge network of brokers. However, the monthly decline in business is majorly due to 10-20 (i.e.0.001%) brokers who share about 80% responsibility for the downfall. Mego’s thought pin singles out these brokers and shows risky assets in their portfolio so that CFO can directly do the needful to mitigate the situation.

Mego is more than a Decision Support System. It is built with well researched interfaces that speak to the business leader rather than a technical user. The more a Business leader uses Mego as his strategy planning workspace, the software learns to mimic the user’s simulations and decisions. This cognitive nature of software is an absolutely essential element in Business AI. Within a few years, their clients are going to be the pioneers in AI adoption. They aim to help in leveraging their position as pioneers and get the best value out of their Big-Data.

A large Forex trading company uses Mego as its fraud investigation assistant. Apart from triggering alerts on known types of fraud analysis, Mego also notifies Management about discrepancy signal along with the seriousness of the discrepancy. The organization is today agile on its feet, investigating many cases than before (when the investigations were done using excel functions). Mego is helping management catch unanticipated fraudulent behavior and acts upon it immediately. Mego’s political strategy toolkit is helping the audience of Times Now to understand Indian Demographics, political scenario, possible future outcomes, and consequences.

SYNC. WITH THE LATEST TRENDS

The huge anticipation to achieve the promised prophecy of Big-Data created a flourishing space for powerful Big-data, planning, optimization and visualization softwares. However, each one of them is a siloed application in itself and few of them had the capability to scale up the dimension that a business leader would require them to. To compete in the market, they have expanded their capabilities beyond Data Science, Decision Intelligence and Business Strategy formulation. Today Mego is equipped with a powerful library of optimizers, dedicated frameworks for quick automation of work flow, simulation toolkit for strategist controlled business scenario simulation, and a powerful interactive data visualisation tool where pre-built thought emulation tools are kept readily available. Apart from this, the product (Mego) operates on a bed of predictive algorithms which constantly derive future signals and keep them ready for simulation, and it also has a very efficient alert system along with sensitivity control.

TRUST OF THE CLIENTS MATTERS MOST

Everlasting faith of the clientele can be achieved by meeting the Business Managements’ data based decision support requirements in a way that they cover 120% of the scope and give 360 degrees understanding of the business scenarios. Such delivery encourages business leaders to expand their thinking about what is possible with statistics and come up with more intuitive business strategies. In a market ridden with run-of-the-mill service providers who install one-size-fits-all softwares and are way too enthusiastic to say “it is not possible”; M76 is the only organization that implores Business Leader’s to expand their imagination, reimagine thinking and come up with more and more business strategies. This trust of business leaders on the process of development and capability of software is a crucial and immediate milestone to be crossed if we ought to enjoy the fruits of AI within the next decade.

VOYAGE TO THE CLIENTELE

With Mego, Business Leaders are equipped with:Machine driven root cause analysis for any business-dynamic made immediately available upon request. (Thought PinTM). Smart optimization algorithms so efficient that they run on-the-go. (Mego Library) 61

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

BCM Review

Start-up Technology

tackling blindness

he human eye is the most vital and sensitive sense organ. It requires the utmost care as it enables us to view the real colorful world around us. Blindness is exactly defined as the condition of absolute loss of vision in the two eyes. In recent years, the culmination of Start-ups has proved its mark in almost every domain of life including healthcare and has developed competitiveenvironment in business world driving, passionate and innovative young entrepreneurs from all over the world. With the rise of middle class and digitalization of almost every system, there has been an increase in the dependency of the Internet and Mobile gadgets, well-received for quality and affordable eye healthcare in India. By this article, I have tried to present an overview of different scopes of start-ups in eye care to improve vision and cure cataract, glaucoma, myopia, hyperopia, astigmatism, presbyopia, blindness and promote awareness among people for eye donation. Healthcare market in India is fixed to grow from 10000 crores INR in 2016 to 28000 crores INR in 2020, creating a huge opportunity for Eye healthcare and Eye health tech companies and start-ups. World Health Organization (WHO) and International Agency for the Prevention of Blindness (IAPB) has prepared VISION 2020 with an aim of “right to sight" to improve the lives of people suffering from blindness and vision impairment and other eye disorders. It is the world level action for avoiding blindness and other eye disorderliness.

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

KEY FACTS RELATED TO BLINDNESS • In India, there are around 12 million people suffering from blindness issues • World statistics estimates approximately 1.3 billion people live suffering from some form of vision impairment • With regards to distance vision, around 188.5 million people have a mild vision impairment, about 217 million have moderate to severe vision impairment, and around 39 million people are blind • With regards to near vision, around 826 million people suffer from near vision impairment (Presbyopia) • At the global level, the leading causes of vision impairment are uncorrected refractive errors and cataracts • Around 80% of all vision impairment globally is considered avoidable or curable • The major section of people with vision impairment belong to above 50 years age 62

Young Entrepreneurs may plan for Start-ups business with the Ideas for Eyecare discussed below • • • • • • • • • • • • • • • • •

Establishment of Eye Care Diagnostic AI(Artificial Intelligence) Start-up Restoration of vision to blind using Advanced Nanotechnology Development of Active implantable medical devices (AIMD) like Pacemaker for heart Gene therapy Start-up to restore vision in patients. Recently different Biotech companies have targeted different mutations e.g. RPE65 gene responsible for blindness in children and adults Facilitate Home visual acuity tests. It is the test used to find the reading ability on a standardized chart (Snellen chart) or a card held 20 feet (6 meters) away. The test is very useful for students Develop Bioengineered cornea with the help of synthetic polymers. It is the best alternative to donor corneas for high‐risk patients of rejection Establish facilities for Corneal cross-linking (CXL). It is a minimally invasive outpatient method designed to treat progressive keratoconus Develop treatments for Fibrotic diseases of the eye. It is very useful in cases of mechanical wound or metabolic abnormalities in eye Develop novel therapies for mitochondrial and neurodegenerative diseases of the eye and central nervous system Develop fully functioning electronic retinal prosthesis, in order to give back to blind persons a part of their lost sight Detection of diabetic retinopathy Genetics related dry age-related macular degeneration (AMD) and associated rare genetic diseases Unique non-invasive soft contact lens-based solution, with the aim of revolutionizing glaucoma Develop bionic eye devices. Very useful for retinitis pigmentosa and age-related macular degeneration Develop an eye pressure measurement system consisting of an implantable microsensor, responsible for pressure sensing Develop treatments of ocular surface diseases (related to cornea, conjunctiva and the limbus tissues) using Mobile technologies and self-diagnostics Utilizing a CO2 laser technology to substantially minimize pressure, by restoring the natural fluid percolation without pervading into the eye

CONCLUSION

With an aim to increase the awareness towards the blind people, the Indian Government is organising the Prevention of Blindness Week campaign from 1st to 7th April. Let us take up the cudgels and find out innovative ideas to resolve this major issue of Blindness from our nation and help in giving sight to the people and show them the real wonderful world.

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Mantra Softech

Leading Manufacturer And Pioneers Of Biometric Products And Exceptional Solution Provider Hiren Bhandari

Sugandh Bahl | Business Connect

Mantra Softech is a global hi-tech manufacturer of biometric products and solutions. It offers a wide range of products in the biometric and RFID industry. Mantra was established by like-minded visionaries in Ahmedabad, Gujarat, India. It was registered as Mantra Softech India Private Limited on 06 April 2006. Hiren Bhandari is the Technical Director of Mantra Softech and Bhavyen Bhandari is the Project Director of Mantra Softech. Globally recognized as one of the leaders of the biometric and RFID technology field, Mantra continues to position itself as an innovation-driven brand. Mantra’s product portfolio includes Fingerprint Sensors, IRIS Sensor, Integrated Fingerprint Devices, Integrated IRIS Devices, POS/ MicroATM / Financial Terminal, IRIS Recognition in Mobile and many more biometric devices. New products and solutions are added every year in their solution and in the product category to meet the future needs of business in terms of their security concerns. Mantra Softech security solutions include Business & Enterprise Security system, Integrated Security Solution, Access Control System, Smart City Solution, Airport Solution, and many more RFID and Biometric based solutions, which can enhance security, productivity and transparency in small to large enterprises.

Technical Director

Mantra is the pioneer of implementation of Aadhaar Enabled Biometric Devices based authentication, which is currently used by the Indian Government for monitoring the official attendance and in implementing the social welfare schemes for beneficiary identification. Apart from this, banking, telecom, and insurance sectors are also using it for customer’s eKYC. Their manufacturing units are equipped with cutting-edge technology and powerful automation to avoid any human error in the manufacturing Assembly line. The enriching experience in biometric technology and ID management solutions help them in creating a strong citizen identity solution for public services. Mantra Softech has grown from the Solution provider Company into one of the leading Biometric Products and Solutions Provider in India that became the only company to have its own manufacturing firm across the nation. The company has been engaged in designing, manufacturing and sales of biometric and other security devices, and enjoys access to established clients such as One97 Communications Ltd (PayTm), Airtel Networks Ltd, ICICI Bank Ltd, Axis Bank, SBI, Bank of Baroda, India Post Payments Bank, Vodafone, Idea, Ola, Tata Group, Adani Group, JSW, and various state and central government departments.

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Mantra’s International presence spans across African and Middle Eastern countries.

AN EDGE OVER THE PEERS Mantra Softech is the only company in India to have its own production centre, which manufactures high-quality biometric products. In order to produce such high-quality products at optimal costs, the company developed its proprietary manufacturing unit instead of depending on outsourced processes. Mantra is recognized as a reputable and professional Indian biometric company that delivers outstanding products in the market. Mantra’s manufacturing unit is operated by a well-qualified and dedicated team of engineers. THE CLIENTELE Mantra offers its clients an innovative approach to safety and security and provides impeccable solutions for their offices, corporate buildings, and industrial plants. They develop smarter technology to improve businesses. Their knowledge and experience allow them to anticipate the changes across geographies and industries and deploy the right solutions rapidly. In the most challenging and demanding environments, they help their customers to achieve their safety, security, and business goals. For more than a decade, Mantra has been delivering the latest

Product-based Clients • Airtel Networks Ltd • Dena Bank • Bank of Baroda • Union Bank • Kotak Mahindra Bank • Idea • BSNL • Bank of India • One97 Communications Ltd (PayTm) • ICICI Bank Ltd • Axis Bank • SBI • Vodafone • Indian Post Bank Project-based Clients • JSW • BHEL • Welspun • Balco • SAIL • Amul • Essar • Adani Group • Zydus • Cadila Pharmaceuticals Limited • Tata Group • Wipro • Times of India • Chiripal • HP Government Clients • UIDAI • IPPB (Indian Post Payments Bank) • MCI • NIC • Defence Ministry • Ministry of Agriculture • Airport Authority of India • Food Corporation of India • Geological Survey of India • Central Govt. Health Center • Employees’ State Insurance Corporation

TRUST IS A FACTOR THAT RETAINS AND WINS CLIENTS Mantra has a dedicated support service centre that is SERVICO that offers state-of-the-art Biometric Fingerprint Attendance Machine Maintenance Services to clients across the country.

Backed by a team of competent professionals who have years of experience in their domain in addressing client complaints, Mantra’s after-sales support team is accessible 24*7 to resolve the client queries quicker. Mantra’s multilingual hubs enable the SERVICO team to cover regions with cultural differences from one site – ensuring quality, consistency, and reliability while staying close to the customers. SERVICO uses the web-based tool, specially developed for handling the Client’s queries, and it has the capability to generate and track complaints regarding the devices supplied by Mantra. SERVICO’s customer-service team is the company’s frontline in making sure customers are not just satisfied but are genuinely happy receiving the right sort of service at the right time. When Mr. Bhandari looks back to his initial years of doing business, building Mantra’s support service team providing round-the-clock customer satisfaction makes the company excel from the rest of the firm outsourcing customer-service support. Achievements of Mantra • Developers of the First Optical Fingerprint Sensor in India MFS100 • Developers of the First IRIS Sensor MIS100 • Developers of the First Web Based GPRS Fingerprint Attendance System • Being India’s First Company to have an FBI Certification • First Biometrics Company in India to be UIDAI Enrolment Agency • Secured Lowest FRR Ranking at FRR Competition by UIDAI / STQC / CDAC. Awards and Certification • Appreciation Letter from the Lok Sabha Secretary – 2019 • ISO Certifications • E-Waste Certification • STQC certified • International Certifications including BIS and FBI Participation in Trade Fairs • Mantra has featured a variety of security products in the seventh edition of IBEX India - A Trade 65

•

Fair on banking services and technology, which was held in Mumbai from 23 to 25 January 2019. Mantra has successfully participated in an International Fair Trade - Intersec 2019 conference that was held in Dubai, UAE from 20th January to 22nd January 2019. Mantra has participated in India’s most premier security exhibition Secutech India 2019 to showcase the latest biometric products & solutions. Mantra also showcased its advanced and wide range of Identity Biometric products and solutions at ID4Africa 2019 - an Identity-for-all Movement that accompanies African nations on their journey to develop robust and responsible Identity ecosystems. Mantra successfully participated in the TrusTech Exhibition held at the Palais des Festivals in Cannes, France in November 2018.

FUTURE PROSPECTS Mantra’s future plan includes adding the next-generation biometric-based POS terminals and kiosk machines in its product portfolio. Mantra has become one of the fastest growing biometric brands in the country with its rapid expansion in the International market across South East Asia, the Middle East, and Africa. Also, the company’s Research & Development team dedicatedly focuses on 6-7 launches every year. In the coming two years, Mr. Bhandari is looking forward to acquiring 5-10 patents per year. He is further looking towards making Mantra an individual company running with zero debt. are moving a step ahead from be“We ing the fingerprint biometric security

solutions provider to biometric sensor manufacturers. We are committed to meet the customer requirement & satisfaction by providing quality products, meeting international standard each and every time. We do achieve and maintain high standard of quality management system by employee motivation, participation and by achieving continual improvement in the system. Hiren Bhandari

“

solutions to unique business challenges. Today, Mantra Integrated Security brings these solutions to enterprise, mid-size, and small business companies. The potential clients are:

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Mightywarner Infoserve (OPC) Pvt Ltd. (Mightywarners Group) Business Services/ Cloud/ Software/ Web Services/Digital Services

SAILING THROUGH SUCCESSES, ACROSS SEVERAL SEAS Avishek Singh | Business Connect ightyarners group has been serving the IT industry for more than six years by continuously meeting the challenges and making a continuous progression. When the foundation stone was laid on 15 July 2014, their objective was simple and clear: to bring a new revolution in the online marketing field.

Today, a list of satisfied clients and their continuous involvement in new projects illustrates a lot about the extent of their success. COMPANY OVERVIEW Mightywarner Infoserve Pvt. Ltd. is an IT Services providing company that provides Business Services, Cloud Services, Software Solutions, Web Services, and Digital Marketing Solutions. It is headed by some of the most efficient team leaders in India, like, Faiyaz Ahmed Khan (C.E.O & Founder), Siddharth Manro (C.F.O), Shray Bhambi (C.T.O), Syed Abdul Hadi Barkati (C.O.O), and Jahangir Alam (General Manager). In their journey in these five years, they have walked through several ups and downs. The firm determination, noble business approach, client-oriented approach and an uncompromising attitude towards quality always gave Mightywarner an upper hand over their counterparts. Today, a list of satisfied clients and our continuous involvement in new projects illustrates a lot about the extent of their success.

FAIYAZ AHMED KHAN ( CEO & Director )

Mightywarner provides their users with customized websites, keeping their prospects in mind and creating amazing sites that can reflect their business as a brand. Apart from IT services, they have their contributions to some other industries as well: • Mighty Warner LLC, Winscon, USA • Mighty Warner Technology LLC, Dubai, UAE I would say jump from the top and up... • Mighty Warner Fashions, Fashion/ Kolkata Ambition, attitude, advice for you from yourself, • Mighty Warner Infoserve Private Limited, Business you are the only right person to advice Consulting/New Delhi yourself, no one knows you and • Mighty Warner Infocom Private Limited, New Delhi your caliber better than you. • Smart Infinite Agrotech Limited , Kolkata • Blue Pearl Solutions Pvt Ltd, New Delhi ~FAIYAZ AHMED KHAN ( CEO & Director ) • Blue Pearl Services Pvt Ltd, Noida

“

THEIR JOURNEY During the initial days, they experienced a number of obstacles such as a lack of experience and association with the right person. At that time, they didn’t have any strong network connections because of which they faced problems in surviving and gaining growth in the business. Right from knowing the targeted audiences to structuring the organization, there were a number of obstacles that they faced. Other problems encountered by their organization included association with correct partners, setting up the protocols, and assessment of competition. To sail through all these obstacles they drew inspiration from the IT entrepreneurs and their success stories. They conwww.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

nected with experts who gave sound advice to conquer all the challenges and tackle the obstacles with patience. Everything in the world is changing drastically, and when it comes to technology, the probabilities are just double in comparison to others. Keeping up the pace with ongoing trends is very important for any of the IT businesses if it is planned for the long term. Mightywarner Infoserve, therefore, leaves no stone unturned in adapting themselves according to the rapidly changing business environment. As a socially responsible enterprise willing to go for long, it emphasizes on the following measures to adapt to changes: • Awareness of the current situation • Understanding market change • Building skills & continuous learning • Hiring an adapting team with a proactive approach • Encouraging technological change and making a profit from it • Responding quickly, and developing the ability to face market uncertainty

believe the workforce of the company not only helps in meeting the deadlines but also increasing the brand reputation via positive customer interactions.

THE CLIENTELE Whether it is a start-up or an established entity, the first thing that matters the most is the way they serve their customers. They focus on keeping customers completely satisfied by providing excellent services. As a trusted digital marketing company, they have always believed in bringing expertise to the table. Their organization has a competent team that has deep expertise in solving the confusion and providing the best in class service to the clients. They focus on listening to the specific requirements of the customers so that the project is executed in the same manner as they want.

To keep ahead of the market players, Mightywarner needs to be a technically advanced organization. Therefore, they have followed and made a number of efforts to keep themselves ahead of others. Some of these efforts include: • They have employed a competent and active team of professionals who are well aware of the latest technology and other proper utilization. • They provide proper technical training to them at regular intervals of time in order to keep them abreast with the advancement in technology. • In addition to this, they are making use of the latest version of software and applications for hassle-free execution of every service.

Their stern quality testing team also helped the organization in maintaining the unbreakable faith of the clients in their company. The company focuses on establishing team trends, creating a positive work environment, prioritizing a streamlined development process. When it comes to keeping the team motivated, they follow a number of strategies that are beneficial for them in different aspects. • Offering better opportunities for self-development • Paying them what they’re worth of • They don’t arrange meaningless meetings all the time to avoid wastage of time. • They encourage their team on their failures instead of punishing or scolding them.

Their way of serving the client’s requirements has enabled Mightywarner to gather a long list of clients who are from different market verticals: • RKG Enterprises LLC (USA), • Cloud9 Bounce Houses LLC (USA) • Radon Super Store LLC (USA), • Seoczar IT Services Pvt Ltd (India) • APVM Electronics Private Limited (India), • Quota Technical Services LLC (UAE), • Spartans Productions LLC (UAE), • Al-Moosa A Group (UAE), • First Step Properties LLC (UAE). • 32 Sub Limited (New Zealand)

SPREADING WINGS After specializing in the digital world they expanded their business to provide exceptional services in other areas with hassle-free online promotion with the help of the clients. Nowadays traditional web hosting services are extremely complicated and expensive to manage. Mightywarner thus decided to provide their users with customized websites keeping their prospects in mind and creating amazing sites that can reflect their business as a brand. For any digital marketing site or online store they specialize in the following: • Ad words advertising, not only with Google but with other several platforms that give their website great traffic with low budget. • Online store or word press development with the customized plug-in for site. • Getting clients through social media and creating a professional profile on LinkedIn and more.

For this, they have a strong customer support team that handles all the issues of the clients. If they are able to solve their query on-time then they will be remembered as a trusted brand for the clients. Secondly, they have always given emphasis on delivering only the best in class service. Thirdly, they are always accessible to their clients to understand their specific requirements.

In 2019, they went international as Mightywarners Technologies LLC, Dubai (U.A.E), and Winscon, USA as Mighty Warners LLC. The company has plans to open 10 more sisters companies in the next twelve years and running them profitably.

AN EFFICIENT TEAM The performance of the company’s workforce plays a critical role in growth, development, and expansion. They 67

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BCM Review

WATER CONSERVATION THE NEED OF HOUR With more than 7.56 billion people living on the planet Earth, approximately 80 million people increasing per year, and the population estimated to exceed 10 billion by 2050, the global water needs are set to grow more urgent. Recent reports for the water situation in India gave the ranking of India at 120th position among 122 countries in the water quality index. India is confronting its worst water crisis in history, which is only expected to become worse since the country's water requirement is projected to be twice the available supply by the year 2030. Transformations in lifestyles and eating habits in recent years are demanding more water consumption per capita. “Leaving no one trailing or behind” is the subject matter for World Water Day 2019 which is being celebrated on 22nd March this year. The principal commitment of the 2030 Agenda for Sustainable Development is as sustainable development advances, everyone must benefit. The major factors that have a noteworthy impact on future water challenges are: • Population (For drinking, cooking, bathing, washing clothes, and sprinkling water for lawns and gardens, people are dependent on water). • Economic growth (Jobs are heavily waterdependent, Work in agriculture, mining and industries moving over wide areas from paper to pharmaceuticals are water-dependent) • Energy (Energy extraction and generation are water-dependent) • Climate change (Warming temperatures, changes in precipitation or rainfall, and sea level rise affect water supply and quality). • Demographic trends (Population size, distribution, and composition affect Water demand) Water is a basic source of life and a wonderful gift of God. It is a natural resource but more than that it is a human and social right relating to democracy and citizenship. To a matter of true concern, the current data says that in the present world, more than a billion people do not have access to clean drinkable, healthy water. It is the right time to ponder and ask, www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

It’s high time that we should take necessary measures to make the correction as the tremendous increase in Population and unchallenged water use have brought us to the brink of a worldwide water crisis. If ever there would be a third world war, it will be for water, if we don’t take serious cognizance of this crisis. According to a recent survey by 2025, half of the world’s population will be leaving in water-stressed areas. If we want a safe future, we need to start conserving water in our homes, offices etc. eg. By proper monitoring of cooling tower water used in Air conditioning systems, Turning off water features when not in use etc... 68

the coastal ecosystems. Waste from the plants is another issue as the salty residue is usually released back into the sea, but this must be cautiously managed because at the concentrations produced it is toxic to marine life.

Facts and Figure of Water • There are around 2.1 billion people living on Earth without safe water at home. • About one in four primary schools has no drinking water supply, with students using unprotected sources or remaining thirsty. • There are more than 700 children under the age of five years who die every day from diarrhoea linked to unsafe water and poor sanitation. • The global data says, 80% of the people who have to use unsafe and unprotected water sources live in rural areas. • The female human (women or girls) are responsible for water collection in eight out of ten households with water off-premises. • According to a report, 68.5 million people who have been forced to leave their homes is because of the problem faced in access to safe water supply. • About 159 million people accumulate their drinking water from surface water sources, such as ponds and streams. • About 4 billion people – nearly two-thirds of the world’s population – experience severe water scarcity during at least one month of the year. • There are over 800 women who die every day from complications in pregnancy and childbirth. • The number estimated is about 700 million people worldwide who could be displaced by intense water scarcity by 2030.

According to the latest available figures of 2019, the number of desalination plants around the world in 120 countries (mostly in the Middle East and North Africa) is 16,000 which produce some 95 million cubic meters/ day of freshwater, which is less than 1% of total world consumption. Conclusion We need to take a pledge towards solving this serious issue and take necessary measures at our homes, offices or business workplace to conserve water. It is an opportunity to raise awareness about improving water, health, preventing disease ultimately aiding the Nation’s economic growth. Only when people will be aware of how it affects us can truly help in social mobilization and advocacy will begin.

Solution to the water crisis problem The answer to the water crisis problem is the planet’s largest water resource, seawater, is in no threat of running out, making up 97% of Earth’s water. Why not utilize it for drinking purpose? The most basic technologies of converting “Saline water” into “Freshwater” are: • Distillation/desalination, the process of converting water into steam, and then condensing back it into liquid. For small scale, this process could be the right option which cleanses water of other impurities as well as salt. But at large scales, such as providing the drinking water needs for a city, the process is not economical, even using modern methods such as low-pressure vessels to lower the boiling point. • Using electric currents, which when passed through the water can separate out the salt and other minerals, and reverse osmosis, by which saline water is progressed at high pressure through membranes that exclude salt and impurities. In both these methods energy requirements are very high, which makes them less economical, also they add global greenhouse gas emissions. Sucking in seawater can also suck in fish, affecting flora and fauna of sea and damage 69

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PERSONAL DEVELOPMENT AND TRANSFORMATION WITH

MIND MATRIX WELLNESS STUDIO Rashi Saral | Business Connect

KUSUM GANDHI VIG

is the Founder and CEO of the Company Amidst the chaos of our day-to-day regime, we literally have forgotten the true meaning of our existence on this planet. Running after materialistic gains, swirling in the cycles of complaints and blame games, we end up creating suffering for ourselves and others. Consequently, this creates a negative impact on humans’ physical functioning and mental health. Thereby, affecting performance on the professional front and deteriorating their personal lives. Mind Matrix Wellness Studio is extensively working towards Personal Development and Creating Awareness through a multitude of transformational techniques.

& Trainer Association (ICTA), which has its presence in Russia, Europe and now Asia as well. Their professional NLP Training programs are based on the Coach-Approach using NLP techniques to bring transformation. This integrated approach facilitates the clients to walk through their inner processes which are pragmatic, experiential, and aligned with personal and professional aspects. They also certify participants as NLP Coach Practitioners supervised by the International NLP Master Trainer: Jack Makani with 30 years of experience in the NLP world. Their Holistic Wellness programs focus on Access Bar Practitioner Training and Akasha Holistic Mind Body Wellness Retreats.

The Mind Matrix Wellness Studio focuses on providing training, certification and licensing in the area of personal development through aptitude testing, certified NLP Training and Holistic Wellness. Aptitude testing encompasses the entire gamut of services such as measuring the biometric aptitude testing, psychometric aptitude test and counseling sessions.

Also a ‘Train the Trainer’ institute, Mind Matrix Wellness Studio provides various NLP Training programs starting with the Certified NLP Coach Practitioner Training followed by NLP Coaching Master Practitioner with eight weeks of Externship in Coaching, a 3-day Time Line Transformational Workshop for Wellness Professionals and 500 hours of NLP Coaching experience, which is the prerequisite to attend the ICTA Professional NLP Trainers Training. After 5 years of Training and Coaching experience, you can

The NLP training programs conducted by Mind Matrix Wellness Studio are accredited by the International Coach www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

get certified as a NLP Master Trainer and start your own institute affiliated to ICTA. Apart from these certification courses, Mind Matrix Wellness Studio also offers personalized NLP Programs for Educational Institutes and the Corporate Sector. They have recently designed a unique NLP module on Coach Approach to Positive Parenting Workshop emphasizing Parents as NLP Coach Practitioners to work towards the Holistic Development of children and for spectacular family relationships. The unique benefits are defined by an inside-out approach of self-awareness to peak performance and productivity. These benefits add immense value to the lives of humans.

STERLING ACHIEVEMENTS TO BOAST OF Mind Matrix Wellness Studio has recently been recognized as the ’Top 10 Best NLP Consultants and Training Institutes in 2019’ by CEO Insights. Founder and Chairperson, Kusum Vig has been the recipient of Good Karma Award by Speaking Tree (Times Internet Limited) at New Delhi in 2017, Life Coaching Award by All Ladies League and Women Economic Forum in May 2016, and the Iconic Woman Award by Bhoomika Eastern on International Women’s Day. She has also been involved in the launch of a forum for Women Wellness Entrepreneurs to strengthen women to be emotionally resilient and economically independent. She continues to work tirelessly towards the vision of creating holistic minds and cosmic citizens.

THE INDISPENSABLE CLIENTELE Catering to clients from all walks of life – from students setting goals to those seeking more clarity with respect to career choices, Mind Matrix Wellness Studio covers a variety of domains. In a nutshell, they are empowering people to cope with their challenges and come out stronger. They have been creating ongoing learning platforms for Trainers, Coaches, HR Professionals and people in Helping Professions. They believe in building compassionate leadership amongst corporate professionals so as to foster effective communication for team leaders and develop behavioral skills for Marketing and Sales Executives, Entrepreneurs, and Consultants. They also ensure a ten times growth for Business Heads, in addition to ensuring holistic well-being and work-life balance for management professionals. They have been connecting and building relationships and rapport with lawyers, doctors, performing artists. They also help couples to communicate in more meaningful ways, and parents for positive parenting based on the Coach Approach.

FUTURE PROSPECTS Presently, they are in the process of expansion which has been possible with the help of their Chapter Directors in various cities like Hyderabad, Pune, Chandigarh, Delhi, Bangalore, and Kochi. The Chapters are organizing awareness campaigns in their respective cities and their Onboard Trainers and Coaches travel to conduct seminars and training. They are looking forward to induct 20 Chapters in this financial year, which gradually makes their presence potent in every city, before they launch themselves in the South-East Asian countries. They foresee a huge potential in techniques where one can discover the best version of himself or herself when it matters the most. As the world becomes digital, so has the medium for consumption of information. Their move to online programs, webinars and automated feedback mechanisms as well as approaching an app-based ‘small bytes of information’ to bring about positive self-change approaches, are all either implemented or the work is already in progress. They seek to provide useful insights to their clients on how to be in control of situations rather than letting the situation take control over them.

Maintaining confidentiality of clients who join to deal with their internal challenges, and of course, for personal development and professional excellence, the organization is creating a bountiful influence. The potential clientele includes cardiologists and orthopedic surgeons, HR professionals, and Learning and Development Directors from multi-national companies, leading management institutes, and personnel from the Armed forces.

ABOUT THE KEY FACETS Mind Matrix Wellness Studio has grown from strength to strength. Kusum Gandhi Vig, leads the team from the front as the Founder and CEO, and is supported by Sulogna Gupta who leads the Operations team. Kusum Vig is involved as a Counseling Psychologist and an NLP Trainer, and her core expertise lies in Aptitude Testing and Personality Assessment integrated with NLP Coaching for Holistic Transformation.

TEAM CONSISTS OF RENOWNED COACHES The team at Mind Matrix Wellness Studio consists of Master Coaches, which is an extended arm to their ideologies and beliefs. They personify their core values and play an indispensable role in the growth story from one city to today, catering to five cities and on their way to reach 20 cities across India (by the end of this financial year), before they foray in the South-East Asian countries. Mind Matrix Wellness Studio has grown from strength to strength and is supported by Internationally Certified Trainers and Coaches from Europe and Russia and a strong team of ICTA Certified NLP Trainers and Master Coaches in India. All of them together bring to the table their own unique skills and with them comes a more remarkable alignment of life experiences to which their techniques have been applied. A clear vision and values drive the culture at Mind Matrix and they have evolved over a period of time in the NLP field with a collective experience of over 100+ years of training professionals to function at peak performance.

SULOGNA GUPTA Director - Operations

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BCM Review

ATTENTION YOUNG ENTREPRENEURS TAKE CARE OF YOUR HEART

â&#x20AC;&#x153;To be successful, you have to have your heart in your business and your business in your heart.â&#x20AC;? Thomas J Watson

Be a Healthy Entrepreneur

Do you have the experience of following your heart, soul or gut instinct at times and that came out to be the incredible decision ever made by you! Making a successful move in business requires a lot of time, focus and luck. However, perhaps profoundly it requires a true understanding of how you can be in business from the core of your heart. In business, there should be a perfect balance between brain and heart while making a decision. The heart is the central pumping station for circulation of blood, which keeps the body alive, whereas the brain is the central processing unit cum command and control centre, which makes the body functional. Therefore both are essential to be in healthy conditions for effective business life. In this article, I have tried www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

to discuss in detail about the healthy heart, its essentiality for an Entrepreneur, the reasons behind heart ailments, and its preventive measures. Heart disease and strokes are the leading causes of death across the globe. However, there’s good news around the corner. About 80 percent of all the cases of cardiovascular disease (premature heart disease) is preventable by making modifications to your lifestyle including doing some things that are easy, simple and even enjoyable you can lower your risk significantly. Let's find out. There are a number of lifestyle factors that increase the risk of heart disease including stress, High blood pressure and cholesterol, Smoking, Alcohol, Obesity or Overweight, Diabetes, Genetics (Family history), Junk food, Age (Women of 55 and above are more prone), A history of preeclampsia (High Blood Pressure) during pregnancy, Staying in a static position for extended periods of time, such as sitting at work.

Is Heart a Muscle?

Your heart is an amazing organ made up of hardworking muscle. It's located in the thoracic cavity to the left of the sternum (breastbone), between the lungs. The fist-size pumping organ beats around 100,000 times per day. Being the central core of the circulatory system, the heart is essentially responsible for pumping blood and distributing oxygen and nutrients throughout the body. Normally, a healthy adult heart completes three cardiac cycles or 72 beats per minute.

Heart Ailments

There are different types of heart disease found commonly in Entrepreneurs that occur in different ways: •Coronary artery disease or Ischaemia heart disease, CAD (Because of Plaque formed due to cholesterol) •Arrhythmia (irregular heartbeat) (Person suffering feels like a vibrating or a racing heart). •Dilated cardiomyopathy (Dilated chambers as a result of weak heart muscle) •Myocardial infarction (Heart attack usually due to the blood clot, atherosclerosis) •Heart failure (It is the condition when the heart does not pump blood) •Hypertrophic cardiomyopathy (Genetic disorder) •Mitral regurgitation (Irregular functioning of the mitral valve) •Mitral valve prolapse (The valve present between the left atrium and left ventricle does not fully close) The Common Symptoms of Heart Disease are uncomfortable pressure, squeezing, fullness or pain in the centre of your chest. It sustains more than a few minutes, or goes away and comes back. Feel of pain in one or both arms, the back, jaw, neck or stomach. Shortness of breath (dyspnea) with or without chest discomfort. Other signs are sudden cold sweat (chilling of body), and nausea or light-headedness.

Prevention for Heart disease

Foods that are beneficial for your heart • Flowering Plant Asparagus or Sparrow grass contains an amino acid called homocysteine and is filled with useful nutrients such as beta-carotene, folate, and fibre which help your heart. • Legume family plants or Pulses (Latin word Puls means thick soup) or Legumes, Dark beans, such as kidney or black beans, peas, chickpeas, and lentils are high in fibre, Vitamin-B, minerals and are good for the healthy heart. • Simple Fresh Fruit Berries (blueberries, strawberries, cranberries or raspberries in cereal or yogurt) are substantially full of heart-healthy phytonutrients and soluble fibre. • Fruits (Healthy nuts) such as almonds or walnuts help your heart. • Fresh broccoli, a type of cabbage, are useful heart-healthy vegetables with a lot of nutrients, including vitamins A, C, K and E, potassium, folate, calcium, and fibre. • Chia seeds (a flowering plant of the mint family) and flax seeds (also called linseed) contain omega-3 fatty acids (alpha-linolenic acid), fibre and phytoestrogens to boost heart health. 73

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REFORMING THE REAL BUSINESS THROUGH RESEARCH AND GALVANIZED BY AR AND VR Kapil Mishra | Business Connect

he larger and growing possibilities of AR and VR are becoming the hot topics among the tech unicorn and developers. During the old time, the consumers were living in the digital world which had made its journey from two to three dimensions realism. At present, there are frequent demonstrations of AR in our daily life and Nelsonin Research Private Limited revolutionizes the technology to explore the fourth-dimension experience for every life on earth. The firm is ventured into the R&D of Augmented Reality (AR) & Virtual Reality technology (VR) technology. They are epithet in developing the AR/VR Software Development Product, which is indigenously made in India products. When global competitors like Google & Apple are developing their own software for the global market, they provide their own product. “TESS.LA” is an Indian made product to fight the global players on AR/ VR space. It provides the most powerful and purposeful 3-D Mobile Apps & experience. It is firmly believed that it encourages and creates creative professionals for their future tomorrow.

Nelson Naveen Irudayaraj, the Founder & CEO of Nelsonin Research adds, “We collaboratively transform technology into business advantage”. He leads the business with a special focus on innovation, technology, product development, and strategy at Nelsonin Research.

NELSON NAVEEN Founder & CEO

THE DIFFERENTIATING FACTORS OF NELSONIN RESEARCH Nelsonin Research works towards future technology for the present market when Mobile Apps becoming absolute for everyone. They are reaching the saturation point, where a thirst for new application experience is there for customers. Hence, they are getting TESS. LA even closer in building 3-Dimensional Reality into Mobile Devices. This market is relatively new in the Indian Industry and they still yet to find their potential competitor in the market for TESS.LA. Customers come from diverse Engineering system largely from Education, Architect, Space Technology, Manufacturing, Entertainment, Gaming, Healthcare, and Defense.

“

THE BACKSTAGE STORY: Nelsonin Research I’ll tell you a secret. Old storytellers never die. They disappear into their own story.” ~ Vera Nazarian

They are hiring Talents, since there is a research company with women on board, founded along with Celine Irudayaraj Promotor & Chairperson, and Sage Antony Co-Founder & COO Nelsonin Research Pvt Ltd. They worked with gender balancing and getting the right intellectual on to the board. Next is the investors, the greatest struggle is choosing the right investor into the venture. When many are willing to invest, they still kept our investment plans on hold until they figure out the right investor. One important parameter for any start-ups is bringing the right investor on board; they also look forward to a technocrat/women investor who is relatively low in their country, and they believe in women’s power! www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Joseph’s College of Engineering, Anna University, SPIC, TVS, International Leaders Award (Prudential Foundation Global Citizen Programme 2015), etc.

MARCHING AHEAD FROM OBSTACLES WITH LEARNING Awaken the greatness within, by the learnings from the old. Learning is a choice and they make a determined effort to learn about success. Hence, they executed Plan B, started looking for talents in unconventional ways. They have an MBBS doctor into their team of Computer Science Research, Dr. Jon Thomas: Medicine Graduate, Mr. Dominic Savio: Science Graduate and Ms. Rini Alphonsia: Agri Graduate. The Unconventional way is, starting with the main research idea via forums, friends, and networks. Hearing their idea, the talent knocked on their door, these ideas inspired them.

He was a delegate for attending the recent Global Entrepreneurship Summit 2017 conducted at Hyderabad inaugurated by Ms. Ivanka Trump, Advisor to the President of USA & Shri. Narendra Modi, Prime Minister of India. He is also the founder of the ‘Sa-Ha-Ya-Th’ program – a proposal for the welfare and livelihood of refugee communities present worldwide. This proposal is recognized, appreciated, awarded and received an invitation to join hands with United Nations High Commissioner for Refugees (UNHCR), India.

EMBRACING TECHNOLOGY AND RACING AHEAD They take every feedback very seriously and improve their technology every day. They constantly focus on the future of technology and the creativity of present products.

Nelsonin Research Private Limited recently received the ‘Fastest Growing Indian Company Excellence Award’ from International Achievers Summit, held on December 2918 at Bangkok, Thailand.

By the very nature of their company, the Technology and R&D Company focused on Computer Science AR/VR Technology. Their next research area is Agro, and Stem Cell Research

A PEEK INTO FUTURE They are welcoming new-age investors on board, and the company is venturing into Agro Tech Research for sustainable farming and produce low-cost yield, and Stem Cell Research for Hale & Hearty Future.

CONNECTING CLIENTS TO TECHNOLOGY AT EASE Their clientele information cannot be disclosed at present but they are sharing the industry. The industries they serve include Entertainment (Films Promotion and Social Media Traction), Education (3D-Visualisation and design thinking), and 3D AR/VR Workshop.

“Even though the future seems far away, it is actually beginning right now “ ~ Mattie Stepanek

Apart from that, they forge AR/VR training & Certification Programme, Gaming Industry, Healthcare Industry, Manufacturing Industry (low-cost training), Architecture are very popular among everyone (customer visualizing the homes ready in Mobile Apps); this technology is low cost & high customer through put rate

THE VIGOROUS LEADERS WHO FORGE THE COMPANY Nelson Naveen Irudayaraj – Founder & CEO The ace entrepreneur, Mr. Nelson is so passionate about engaging in Civic activities right from his childhood. These activities motivated and accelerated him to create many scientific products to address the basic needs of society.

THE PROMISE OF THE NELSONIN RESEARCH They maintain a healthy relationship with their customers, and best known for on-time delivery. The documentation work is well prepared by them with full privacy. They treat every customer as their first customer and give the tailormade solutions to them. Their services and solutions are at Low Cost in the Industry. They work for the Business Profitability and Branding of their customer using their technology TESS.LA

He is an alumnus of The Washington Center, Washington DC, USA, awardee of International Scholarship Award from Prudential Foundation Global Citizen Programme. He holds his Masters of Business Administration, from Loyola Institute of Business Administration – Chennai. He also holds another prestigious degree in Bachelor of Engineering in Electronics and Instrumentation (First Class with Distinction) from St. Joseph’s College of Engineering, Anna University.

INNOVATIVE, CREATIVE AND FUN WORKPLACE Most important is the team. According to Mr. Nelson, he completely believes in a team’s effort and crafted his team carefully. He also personally believes in Women in STEM and encourages women in R&D. They are trying their best to balance their team with 50:50 M: F (Male: Female) ratio. This idea motivates the team; everyone’s thinking goes to implementation that is more rewarding to his team than financial gains.

He was recognized by the Indian Government for the innovation of Maritime Border Indicator and received the Innovation Award from the Indian National Academy of Engineering for the year 2011. Nelson Naveen is invited by the various premium educational institutions in Chennai to sign MoU in developing Innovation & Entrepreneurship Ecosystem in their campus; he is also an avid public speaker and gives talks & guest lecture to students in various forums and conferences.

‘WOW’ FACTORS OF THE COMPANY The glorious accomplishments, Nelson proudly holds is 30+ Honors & Awards, which includes from IndiAfrica, IIM-A, IIM-B, IMI, IIT-B. The LaunchPad’14, MOP, SSN, St. 75

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Top-Notch secured and integrated video service platform providers Ahmad Moradi

CEO

Vikas Jha | Business Connect

has learned that technology is monetization of life cycles. Each cycle comes with its own innovation and product/ service strategy.

Today, computing mainly automates things for people, but when it connects all those IT things, then you can truly start assisting people in a meaningful way. Similarly, when it comes to best business Video platform as a service, Real-Time Broadcast, Communications & Collaboration then NETSTAIRS.COM, INC. formidably uphills in the Consulting and Technologies serving.

Therefore, every five 5 years they have transformed NETSTAIRS through Mr. Moradi’s vision and introduction of innovative products and online services. Those services could bluster the company’s growth and lead while weathering the market’s obsolescence. They have continued to do so, as their plans have produced some of the most unique products and services around the globe.

From inception, they have been in love with innovative video and interactive user experience over the Internet. In 1999, Dr. Ahmad Moradi, a blue-chip key official of Netstairs left Silicon Valley’s post CEO role and started the completion of an M&A project for the public company. Hence, he founded NETSTAIRS.COM Inc.

Upkeep Pace with Peers Ace Entrepreneur NETSTAIRS considers themselves a ‘Knowledge Engineer’. With Ph.D. studies in AI Expert System dating back from the late ’80s, he has always applied AI theories and practices into their corporate strategies.

On March 2000, NETSTAIRS.COM® INC. was incorporated. Three months later, it went bust due to the fall of dot.com. Sadly, at that time, no one wanted to speak or considering an investment opportunity with their company. They thought that they were insane calling themselves ‘dot.com’.

Throughout his career, he has enjoyed pioneering technologies and innovative services to the marketplace. Some of the past experiences such as Building the largest blood lab network in Florida, California, and Michigan with its $188M IPO make them prominent in their field. Some of the highlights are:• Electronic Billing for Medical Practitioners • Development of first AI-based Practice Management Software for Dentists and Physicians • Being a part of the founding team in HMO (Health Maintenance Organizations) • Having a “C” executive seat with 22 public companies

During those eras, they only had a dial-up modem. ISDN was just coming up. There were no published standards for video compression algorithms. Coupled with the lack of industry standards, the video was truly a frontier business. In fact, there was only one company who had introduced a new audio codec called Real Audio published by Real Networks. Acclimatize with latest Market trends Being an ICT veteran for nearly 40 years, their company www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

• Conducting the first IPO on “condo-hotel” business model • Delivering $100M a month in mortgage wholesale banking to lower than A+ rated Housing market for the U.S. citizens, • Establishing 24/7 remote heart monitoring laboratories serving 20M patients

they have always respected clients’ privacy and confidentiality. For the record, NETSTAIRS has never sold clients’ data. Hereby, their client service starts with a journey. By doing and delivering what they promise, they ensure their clients to enjoy the highest level of product/service throughout their terms of service contract. In the end, user experience is the ultimate unit of clients’ measure coupled with KPI.

They are just a few subjects that he has been proud to bring to the marketplace. Therefore, the same disciplines and applied working disciplines made him lead NETSTAIRS from peers. Empowering their organization to bring the unequalled vision to the multimedia market.

Technology and R&D They define their own destiny. By keeping a pulse on the market research, industry trends, published technologies, intelligent business strategies along with dedicated and proven team powered by both Real and Artificial Intelligence (AI). They deploy and apply the best intellectual aspect of knowledge thus mitigating risk and failure. Hence, they have a proven track record with a timeline that clearly demonstrates their pioneered spirit.

Symphony of Struggle From the initial days and up until now, there are always challenges. From the early days of ‘dot com’ market crash where no one wanted to speak with them, today they bring a whole new set of new videos and WebRTC technologies as leapfrog operating platform to various market segments. They have always prided themselves as a catalyst.

Nearly their entire company is founded on R&D. From inception until now, it has been a part of their corporate DNA. Unlike the Real World Economy, Digital Economy thrives on R&D. Without it, they will face obsolescence in no time. This is particularly true as a technology innovator considering market dynamics and services shifts the paradigm, they are a driven company that must always excel.

Their vision has always been time tested and is proven that they have been right on the market and intuitive prediction. In fact, most often they have been ahead of time serving the market. As a result, sometimes they hit and sometimes they missed. The key obstacles were the inability to build a strong corporate marketing and sales workforce.

The energy flow of the company- Employees Mr. Moradi’s relationship with their team has always been sacred. Their team already know and appreciate that he is their well-wisher. They all treat each other as a family unit. It builds longevity and they endure many challenges together. Even when some of their team members leave to pursue own interests, they remain in touch and loyal. Therefore, together, they share many triumph moments as they always climb and achieve higher excellence.

Nearly all of their business came through referral and channel partners. Like most companies, they had limited resources and capitalization. Therefore, they have sailed through the challenges by being true to themselves and their clients as well. Similarly, by remaining focused, and being resilient, they have endured and still are passionate about what they do. Diverse Clientele NETSTAIRS offers two classes of services. DIY (Do-ItYourself) and White Glove (Turnkey). Their go-to-market AS IS platforms are designed for companies who wish to obtain and build their own services through monthly rental, long-term lease (OPEX) and or CAPEX white label construction.

They look after each other’s interest and unlike other companies, they build a coalition of a small group that could manage effective and responsive results while assisting one another to make everything work. However, they are highly selective about their outsourcing partners who act as a part of our inner-working extension. They take constructive measures to enhance their lives while turning the non-core assignment to their team.

This White Glove service starts with the consulting service that are guiding the clients with the architectural aspect of making their digital economy, management’s vision, corporate mission, strategic goals, and tactical objectives into a set of deliverable metrics. After blueprint production, they proceed with the construction aspect of the platform as a service.

Future and Success Stories ahead Because, security and privacy are of paramount importance as organizations broadcast, communicate and collaborate, they shall continue to offer their expertise in what they love the most, “Video”.

Due to strict NDA, they never share the client’s details unless they have granted them permission. Some of their clients are Olaf Kitseroo’s Production, LeasePlan Bank, Pepsi, and Malibu Rum by Pernod Ricard. Historically,

In addition, they care about their client’s vision, mission, goals, and objectives. Hence, they shall remain a client-centric boutique firm offering solutions that exceed client’s expectations. 77

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Where execution matters more than words Dr. Amit Mishra | Business Connect

Most ideas are dead even before they are started. â&#x20AC;&#x201C; Naval Goel, CEO, PolicyX

In a world full of uncertainty, we need to have a backup (or cover) that protects us and our kith & kin in the unforeseen and unfortunate events. To this end, what could be better than an insurance policy? Insurance is the tool that safeguards your family and valuable assets in unpredictable events. Some of the most quintessential insurance plans are life insurance, health insurance, motor vehicle insurance, and travel insurance, etc. In India, there have been a few popular insurance companies functioning for many decades. But it has been found that with the change in times, it becomes very hard to select the appropriate insurance plan. Customers have been looking for alternatives. Earlier, customers use to invest using traditional ways like taking the help of agents who normally provides biased advice for their own benefit. Such plans might not be sufficient for customers or are at times totally irrelevant, this has created a huge misunderstanding and due to this, customers had started loosing trust in insurance policies. To this end, Gurugram based PolicyX.com has emerged as a dynamic firm taking care of the exact needs of the customers. PolicyX.com is an IRDA approved web insurance aggregator providing a one-stop-shop for various insurance plans to its customers. The company has successfully completed more than 5 years in the insurance industry.

Unbiased advice and start-of-the-art technology is the way to go

The great thing about the firm is that customers can compare different types of insurance policies like health, life, car, travel, etc. and get a free quote and purchase instantly. Not only this, it runs various algorithms and has unique features like plan specific cash flow projection charts, videos, etc. to provide accurate data that helps the customers to make an informed decision. It provides the best in class products and free support to help people purchase insurance. In an industry where ill-informed selling is rampant, the company is known for ethics, trust, and integrity which is indeed a big thing. PolicyX.com stands by its promise of delivering unbiased, customer-friendly advice and best in class technology to its customers. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

It has incorporated many technological innovations in its system like the use of algorithms, chatbots, etc. to make customers journey an easy ride and it is looking to keep on innovating. It has received more than 80% positive feedback which is much better as compared to its biggest competitor having only 50% positive feedback. More than 80% of its business is through repeat purchase and 40% of new business is through customer references.

• PolicyX.com was in the list of top 10 Most Promising Insurance Startups- a popular business magazine-2018 • It was named amongst 30 best Emerging Fintech Startups by yet another popular magazine-2018 • Reached 200+ employees in 2018 • PolicyX.com featured as one of the leading insurance comparison portals in India by an eminent business magazine-2018 • Named 100 most innovative InsurTech companies in the world!-2018 • Among the top 10 most Recommended Insurance Solution Provider • Roped in Virender Sehwag as its brand ambassador in 2019 • 300+ employees in 2019

Customer-centric services

It is the only bootstrapped company in the top 5 aggregators in India. It has accomplished a high level of customer satisfaction because of its customer-centricity. Its platform is the fastest and smoothest amongst competitors on multiple parameters like search results, the speed of website, simplicity, ease of purchase, trust, advisor quality.

The firm is working with a vision to become the most trusted insurance marketplace. “We want to be able to serve each and every Indian with convenience and choice of best insurance plan suited for him,’’ concludes Mr. Goel.

The team of PolicyX.com understands that it is involved in a domain that affects life and it is crucial to provide the right customized advice to people. Since inception, its focus has been on building trust among customers towards online insurance. It is also looking forward to creating awareness among those who still think of insurance as a wastage of money. Complete transparency, unbiased advice, customer support, and integrity are some of the values that are never compromised at PolicyX.com.

Meet the Maven

Naval has expertise in the insurance sector and before venturing into the field of entrepreneurship, Naval had worked with top companies like AIG in New York as a part of their valuation team. He is an MBA from IIFT, Delhi. He is also a Chartered Financial Analyst from CFAI, the US and an FRM Certified professional from Global Association of Risk Professionals, US. He is also an Associate Member of the ‘Indian Institute of Insurance’. He was named the “Most Promising Entrepreneurs of India” by the Economic Times of India.

Apart from this, the latest cutting edge technology has enabled transparency, quick customer service, small micro sized insurance products which would not be possible to sell with high costs of offline distribution. PolicyX. com is a tech-savvy organization and keeps on adapting the latest technologies in sales, human resources, finance, business development, and marketing.

He is an ardent tennis lover and likes to have a game with his friends whenever he gets time to do so. Apart from that, he is fond of reading and investing in stock markets

The credit for building this organization from scratch goes to Naval Goel, Founder & CEO of PolicyX. We asked Mr. Goel what keeps him going and what has he learned from this journey. To which he says, “My biggest learning is that entrepreneurship is tough and you need passion to stick around. You have to get into every little detail to build a successful company. It takes time but if you have the right team and a decent business model, you are bound to succeed.” In

a short span of five years of its operation, the company has achieved some unbelievable and significant achievements. Achievements

• Reached 100+ employees within 3 years of launch in 2016 without external funding • PolicyX.com named one of India’s best InsurTech of the year at the 9th India Digital Awards and 13th India Digital Summit!-2018-IAMAI 79

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BCM Review

Health Benefits of Playing Soccer

Business Connect Team

“Be strong, my young friends that is my advice to you. You will be nearer to heaven through Football than through the study of the Gita, You will understand Gita better with your biceps, your muscles, a little stronger”

SWAMI VIVEKANANDA

Sports are valuable to physical health which contribute to economic growth and employment in the country. It builds character, teaches and develops strategic & analytical thinking, leadership skills, goal setting and risk taking qualities in an individual, reducing healthcare costs owing to a healthier population, reduction in crime, and job creation. According to the recent research reports, engagement in sports or regular physical activity can positively affect psychologically and emotional wellness, which is directly linked to the immune health of an individual. Soccer (or Football) resembles Start-ups or small and medium-sized business enterprises. CEOs of the company play the role of team captain in a business organization. In Start-ups, although the major decisions are taken by the CEOs as the business grows the chain of command shifts to the mid-management employees to make the system more efficient. Soccer is distinguished by specific positions like forwards, midfielder, striker, goal-keepers etc. where despite less communication, players adjust themselves and maintain proper distances among them during the various stages of the game, resulting in smart passing and moving off the ball forward. Start-ups or Small and medium-sized enterprises, with a limitation to a number of products or services, canvas specific roles to their employees having the ability to focus on their goals. Soccer was the most favorite game of Swami Vivekananda because he found in it both physical exercise and an element of adventure, thrill and suspense were there that inculcates team spirit and coordination among players preaching them the right learnings for teamwork. Among different sports, it is only the Soccer where “Win” is possible only when teamwork and coordination are there. www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Teamwork and Team Building are the essential assets to make the organization a congenial place to work. Fostering teamwork is a top priority of a good leader. The benefits of Teamwork and Team building are enhanced productivity, better customer service, more adaptable systems and accreditation of the employees.

Health Benefits of Playing Soccer

The health benefits of Playing Soccer are

• Because of the increase in the level of serotonin (a chemical made up of essential amino acid tryptophan, produced by nerve cells), the natural mood is stabilized • Inculcates discipline and a solid work ethic • Develops concentration • Teaches Goal-setting • Teaches how to handle success and failure • Reduces stress and depression • Improves sleeping habits • Help you improve a healthy weight • Help you boost your self-confidence • Have been linked to the development of leadership traits

History:Football

Football grew out of the two kicking games soccer and Rugby. It is one of the most favourite American sports which has its roots more than 100 years ago in 1863 when it began in England. The game played in the junior schools, high schools and colleges today was introduced to India by British soldiers. While it is popular as a sport to play, it is even more popular as a sport to watch. Both, Football and television grew up together in the era of 1950s.

Fundamentals of Soccer (Football)

Soccer is played by two teams of eleven players on a rectangular field. One team tries to move the football across the opposition’s goal line at one end of the field. The length of football pitch must be 100-130 yards (90-120m) long and 50-100 yards (45-90m) wide. The field’s surface may be natural grass or a green synthetic grass surface. In professional football, the hash marks are 70’9” (70 feet, 9 inches; 20.96m) from each sideline while in high school and college play, they are 53’4” (53 feet, 4 inches; 16.25m) from each sideline. The game of soccer primarily follows the rules & regulations of Federacion Internationale de Football Association or FIFA

The Foot Ball Dimensions

The oval football is approximately 11 inches long and about 7 inches in diameter at its center. It weighs from 14-15 ounces. It is inflated to an air pressure of 8.5 psi to 15.6 psi.

Pele:World’s Greatest Living Football Player

Pele, the legend National Football team player of Brazil is called the “Football King”. He played in 1363 first-class matches and scored 1281 goals. He is affectionately called “Black Pearl” who had displayed great patriotic feeling during his career when he refused the tempting big offer money from Italy and Algeria.

Conclusion

Soccer is more than just a game as it teaches lessons of teamwork, discipline, perseverance, goal-setting, handling success and failure, time management, and keeping fit. Regularly playing or watching this quality game would endeavor the rapid growth of the business. 83

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Sotefin Parking Pvt. Ltd. Smart City Solution Provider

DELIVERING THE BEST PARKING SOLUTIONS: SOTEF

Sugandh Bahl | Business Connect

COMPANY OVERVIEW Sotefin Parking Private Limited is now one of the market leaders of India in the Design, Manufacture and Installation of Mechanized Car Parking Systems. Although it started very late in India, it has made quite a name for itself in a short time. the automated parking transfer of vehicles which proved to be extremely reliable and accurate over time, to the extent that some systems are still operational today.

Sotefin Parking Pvt. Ltd was established in the year 2012 as an Indian arm of Sotefin SA. The journey towards its success in India started after successful completion of 900 cars fully underground Automatic Parking at Kamla Nagar, Delhi by Sotefin SA. Sotefin India is the perfect blend of such technology operated by the Specialized Technocrats of India, thus designing and manufacturing the Best Customized Mechanized Car Parking Solutions of every possible type:

Over the last 25 years, Sotefin SA has installed an increasing number of automated parking systems overseas and currently there are installations in over 20 countries. The technology developed by Sotefin Parking has been designed for the purpose of resolving the parking menace of the recent and future years. The huge increase in the number of vehicles with the minimum availability of space for them to be parked has become a matter of huge concern. Hence, the creation of the various parking solutions are based on the latest needs of the market only.

• Fully Automatic Silomat Car Parking • Tower Parking System: Pallet and Comb type • Puzzle Type Car Parking System Also, they undertake Turnkey solutions including civil construction of parking structure, which they have accomplished for the Ministry of Surface Transport and the Pune Cantonment Board.

With its unique technology, Sotefin is capable of transforming a base area to its maximum utility with Customized Mechanized Car Parking Solutions to satisfy every possible parking need.

Sotefin SA, Switzerland, founded in 1956, is a world leader in the design and construction of computer controlled fully automated car parking systems. Sotefin SA began its activity by patenting (1959) and developing a trolley for www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

• High Product Versatility allowing it to be Custom/ Tailor made to meet customers’ requirement. They 84

never give their dimensional requirements; instead they take customer requirements and provide solutions. • Maximum number of project realization in public parking where “zero downtime” is maintained for greater redundancy and superior quality of the product. • 360-degree assistance including turnkey project execution. • Post warranty, Annual Maintenance Contract (AMC) entered with the customer for providing round-theclock service at a very nominal cost.

resolve such issues so as to keep its employees satisfied and happy. Besides, the company provides funds to its team from time to time for arranging various social activities. CHANGING WITH THE TIMES Thorough Research and Development is the pillar of success for Sotefin. Extensive research is mainly being carried out at their parent company in Switzerland. The specialized engineers of SotefinIndia diligently participate in such research works so as to upgrade themselves thus contributing in improving upon the quality of its products from “Better to Best” every time.

Sotefin Parking is an “Ultimate Guide to Parking Solutions” and its technology can be defined as “Technology Enabled with Thought”, that sets them further apart from their competitors.

Sotefin makes it a point to always adapt latest technology, spend money on development with a budgetary provision, and follow International Standards in all aspects. Some of their methods to keep up with the changing technology are: • Continuous up gradation of their software • Analyzing the customer need and selecting the technology/system with respect to applications. • Continual maintenance of awareness of quality and operational parameters among its customers.

CHALLENGES FACED Like any infrastructure project, Mechanized Car Parking also needs capital investment. Their specialized technology needs a specialized understanding among investors as well as the customers to fund and adopt. Sotefin had faced challenges in creating such awareness of the necessity of its design criteria both to their investors and the desirable customers. Their unique skill of presentation of diligently designed project reports with its every possible intricate details accompanied by the critical financial analysis of the project sufficed to win over their leads and to create the required awareness within them so as to make them realize that Sotefin Parking would stand out to be the Only Best Solution to their space utilization.

VISION FOR THE FUTURE With the rise of the Internet of Things (IoT), applications have become smarter and connected devices give rise to their exploitation in all aspects of a modern city and modern parking. As the volume of the collected data increases, AI techniques are applied to further enhance the intelligence and the capabilities of an application.

To procure compatible human resources for execution of its specialized Project skills efficiently and perfectly was also one of its biggest challenges, but by constant training and up gradation of the technical capabilities of its human resources, they conquered this challenge, too.

Sotefin utilizes information and communication technologies so that it enhances the quality and performance of their system such as energy and retrieval time so that there’s a reduction in resource consumption, wastage, and overall costs.

Sotefin Parking never compromises with the quality of its products. It stands ready to sacrifice its crock of gold than to compromise with its quality. This very ethos of Sotefin Parking has set it as an exemplar in its arena of business and has been successful in attracting renowned clients for its reliability, durability and world class quality of its customized product range.

The aim of Sotefin is to achieve 100.00 crores in the next two years. They plan to install public parking in many cities all over India showing the efficiency of the system and increasing public awareness on the same. They are looking to the future of their Specialized Parking Solutions by: • Providing Induction Based Wireless Charging of Electric Cars when they are parked • Providing Parking Solutions for heavy vehicles or buses • Export to USA and Europe. They have already taken their first step towards it by undertaking the process of installation of Automated Parking System in USA on behalf of their parent company.

WORK CULTURE AT SOTEFIN Sotefin values its human resources the most. It believes that opportunities and fair treatment provided to them contributes to the success of the organization. Skillful management of this resource has helped the organization to achieve its ideas and ace its business plan. The workforce is the pillar of any organization. Satisfied workers lead to success. Healthy work environment and remuneration schemes are the two basic mottoes to keep the team motivated and energized.

By delivering their commitment, Sotefine has ensured the faith of their client in the company. They do what they say and that is the reason behind their fresh clients being mostly referrals of their existing clients. The satisfaction of their existing clients leads to the generation of more clientele through them, increasing their success exponentially through the years.

Also, Sotefin has developed a forum through which employees can share their grievances directly with the management. The management takes serious steps to 85

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Emerging as India’s Top E-Auction Platform Avishek Singh | Business Connect The E-auction is an auction between sellers and bidders that takes place over an electronic medium. The auction can take place between two businesses, business to consumer, or consumer to consumer. It has been more than a decade when this concept of the online auction was first introduced in India. Back then there were a few organizations that introduced e-marketplaces such as FreeMarkets with an objective that a large number of buyers and suppliers would meet and do business. The idea, however, failed, as most companies were unwilling to go ahead with unknown suppliers. However, there were a few large conglomerates who learned from this event and were quick to adopt e-auction into their work style. With better planning and a more professional approach, it proved out to be a winning move. This article covers a story of one leading Indian company ‘Steelez: ‘we make it easy’ that literally started in a small garage with a mere 2 employees, but with grit, passion, and resilience, was able to maintain the discipline to move ahead even in the hours of discomfort. And this resulted in creating all the differences. The company now has eight branches across India and has an association with top corporates around the globe. UNDERSTANDING STEELEZ: ‘we make it easy’ Steelez: ‘we make it easy’ is a pioneer in the field of online auctions for the sale of Secondary & scrap disposal (Forward auctions), e-transportation (Reverse Auctions) for Domestic/ Ocean Freight, logistic solutions, e-procurement for purchases through online e-bidding. Steelez: ‘we make it easy’ aims to make steel buying a customer-friendly activity with transparency in pricing and policies

he growth of online community has changed the way businesses work. The electronic auction marketplace trend continues to grow as India is gradually shifting to an electronically driven nation. Besides benefiting the seller through enhanced profits, it also helps the buyers in making the right choices from a wide variety of items, that too from the comfort of their homes. This is just the tip of an iceberg. There are endless possibilities of innovation, creativity and structural change in all sectors of economy.

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A company has to meet the needs of both clients and bidders to reach a higher success rate whether its a tender, Manual Auction, or E-auction. Not many companies conduct Electronic–auctions allowing customers to bid for the items online. Steelez: ‘we make it easy’ is one of the pioneers in this field. The company carries on the auctions for a range of items. Steelez:‘we make it easy’, has excelled and focused basically on steel sectors. It has designed a user-friendly interface for the customers to bid for the auction items. 86

The company has successfully leveraged the in-house skills to provide eBusiness solutions to small and medium-sized organizations in the steel domain. The highly experienced team of employees is always there to help in identifying and arranging the products which serve the best price for the corporates. The valuation teams provide the best value for the products. The team helps the client in every step of the journey, by selecting a suitable date as agreed by the seller, creating the right set of advertisements, keeping the auction transparent and ensuring that the process is convenient and hassle-free. Steelez: ‘we make it easy’ is thus gradually moving towards excellence.

or inbound movement of goods through road, railways, ocean or sea. It has given a conventional system to clients like VIP Industries for Ocean Freight, for Kalpatru Power group, for all kinds of domestic logistics through road, ISCL, Bhushan Power, etc. It has also helped in saving extensive costs and has helped in the operations efficiently. Our clients have been able to witness these direct benefits. From 2008 onwards, Steelez: ‘we make it easy’, has established one more vertical of reverse auctions for transportation of freight services, which got a commendable response from its clients. This proved to be cost-effective for them and was able to grab the best transporters, freight forwarders for their inbound & outbound movement of goods.

HOW ONLINE AUCTIONS WORK: E auctions have some similarities with the local auctions yet there’s so much of a difference. Like local auctions, E auctions also have sellers and bidders. Additionally, there are winners and losers. At the end of the auction, winners with the highest bid pay for what they were bidding on. But that is where the similarities between e-auction and traditional auctions end. To track the products and the progress there’s registration process in E-auctions. The communication generally happens over the email. The biggest advantage that an e-auction offers over a physical auction is complete transparency and participation from the widest possible range of prospective bidders. E-auctions are fairer as they don’t entail human intervention. The bottom line is that E-auctions do away with nepotism and under-the-table deals when the assets or high-value items or contracts are sold off. That’s one blow against corruption; just one, though.

DIVERSE RANGE OF CLIENTS: The company is associated with top corporates of India like Maruti Suzuki, Honda Motorcycles, Jindal Power & Steel, Larsen & Tubro, Automotive Stamping, Tata Motors, VE Commercial etc with a pool of 15500+ active traders, end-users, recyclers, transporters, freight forwarders, vendors, etc. from all across the nation. The clients include manufacturers of steel, auto, original equipment, agricultural equipment, cement plants, pre-engineered building manufacturers, manufacturers of white goods, etc. THE FOUNDER’S MESSAGE: Just like with every startup, our story of struggle does exist. Steelez; ‘we make it easy’ literally started in a small garage with a mere 2 employees for the first year. Gradually with sheer hard-work & commitment, we have been able to create 8 branches across India with 120+ qualified staff. As I go down memory lane, I recollect the first auction in 2005. We concentrated only on forward auction. It was an auction to sell 40MT which has now reached a whopping 5 million tons. I started this company single-handed and now have more than 120 employees working across India handling their respective zones. Each and every day brings with it a set of new challenges. This in itself, is the daily tonic that peps me up and gives me the same zeal to get started at work, as I did on day one. Every day with the same positive attitude and zeal to work harder.

TYPES OF E-AUCTION: There are times when industries want to sell scrap online termed as ‘Forward Auction’ Similarly when these industries need to procure goods or services online termed as Reverse Auction. In Forward Auction, first, the value of the asset being auctioned is ascertained and the minimum amount that will be acceptable by the seller is worked out. Thereafter, those interested in participating have to register themselves on the seller’s online platform. Next, the earnest money is collected from the shortlisted buyers. As the e-auction commences, participants submit their bids during the specified period without having to be physically present at a particular place. When the auction closes, a report is generated and the successful bidders are intimidated. They then deposit the balance amount, after which a delivery order is issued, against which they can take delivery of the asset or resource from the seller.

Our trump card is our transparency at all stages of bidding. Staying true to our word, consistency and accessibility are our key assets that ensure that our links with our clients stay strong.

In a reverse auction, the buyer puts up a request for a required good or service. Sellers then place bids for the amount they are willing to be paid for the good or service, and at the end of the auction the seller with the lowest amount wins.

Steelez: ‘we make it easy’ has a variety of services in form of auction platform, website design, bidding rules, automatic time extension, one-on-one interaction, personal assistance, after auction services, varied product services, and the list goes on. Its endeavor to constantly bring a new set of service standards and efficiency makes the company India’s top e-auction platform.

CORE COMPETENCIES: Steelez: ‘we make it easy’ has been a proven system for online freight negotiations for the outbound 87

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ON A MISSION TO SERVE VALUE IN CONSUMER ELECTRONICS SEGMENT Rashi Saral | Business Connect

Left to Right -Rohit Dhingra, Amitesh Bhardwaj, Saurav Prakash,

“

(They are Director’s)

A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become somethting more. Rosabeth Moss Kanter

Your vision enlightens your spirit to create something extra ordinary that can equally add value to the world as it does to your soul. Walking on the pedestal of similar ideology Rohit Dhingra, Saurav Prakash, and Amitesh Bhardwaj- the young trio gave wings to their ambition and incubated TAGG in the year 2016. TAGG is a technology driven lifestyle brand that is specialized in innovating premium quality products for consumers worldwide. Rohit, Saurav, and Amitesh- the three technocrats after doing the sector scan realized www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

”

that the consumer electronics market in India is very huge and there is a major gap in terms of choices in the audio sector where people either can opt for high-end international brands or cheap Chinese audio products. This stimulated them to launch a brand that not only provides quality products but also provides consumers with the true value of their money. The spectrum of their products ranges from wired to wireless audio gears such as smart headphones, sports earphones, and speakers. 88

The formidable team of TAGG consists of young professionals with the imperative objective of carving a niche in the industry while incorporating innovative product and design that enrich people’s lifestyle pandering to their motto i.e. ~Keep you ahead~ TAGG came up with an idea to provide its customers with the best quality products at value added price points. TAGG is different from others in terms of quality, certificate, and aftersales services. Quite a few players in the market cater to the needs of the Indian audience.

Build a great team and train them. And it is completely normal to be clueless sometimes. Just go with your intuition at that time.” Rohit Dhingra

The company offers impeccable solutions which make them stand apart in this sector. Consumer surveys, inputs and data pointers are always given heed before thinking of adding any new product in the portfolio. The maestro says, “We believe in 100% Customer Satisfaction. We serve consumers with the best technology that keeps them ahead always. In fact, it is our Brand that says - Keeps you ahead.”

It also encourages the team to comfortably discuss their thoughts & ideas on various projects without any hesitation. It is definite that a sole effort can never make the company what it is today, it’s all because of their collective efforts that make things happen. Rest about motivation, they believe in giving that respect & appreciation for their work that is really an essential aspect to keep them going & make them feel their worth in the company.

CREATING A DIFFERENCE The entrepreneurs identified a gap in the market. When they stepped in the market, there was nothing like the ‘cheap Chinese brands’ and the ‘expensive international brands’ in choosing the audio gadgets. After identification, they did in-depth research and decided to bridge that gap by offering quality audio products. They offer consumers quality products and solutions at value added price points.

RESEARCH AND DEVELOPMENT PROCESS At the early stage of a startup, they have realized that doing research is a pivotal and essential aspect of the business. Be it in product development or placement and marketing, one has to be very strong in research and analysis. Without even doing proper research if you are taking decisions then it will definitely be going to lack somewhere and it will only give an unwanted disadvantage to your business.

A very few players in the market cater to the needs of the Indian audience. On the same notion, TAGG creates tailor-made products which make them distinguished in this sector. They always aim at providing customers with unique and feature rich gadgets. Every product that they launch, they launch it with due diligence, research and after doing primary surveys to cater to the consumer’s pain points.

“We invest most of our time, efforts and resources in research and finding the appropriate solution. Further, being aware of new version and technologies which are coming in the world is the key to not lag behind in the race. “ Saurav Prakash

ENCOURAGES OPEN COMMUNICATION “We believe that interacting with your team helps you know about them & their needs much better.” Amitesh Bhardwaj

ACCOLADES TO CELEBRATE In January 2017, TAGG was selected by Amazon Launchpad, a program that enables product startups to sell on Amazon. The biggest roadblock back then for a startup like theirs was to find early adopters for the product, and Amazon Launchpad offered the right platform as it helped TAGG to leverage their brand presence on Amazon. In 2018, they were the best-selling brands on Amazon Launchpad in terms of GMV.

CHALLENGES MUST BE SEEN AS OPPORTUNITIES Being a bootstrapped startup, they experienced their own set of detours in the route. Starting from cash flow management to human resources and other operations, they had to deal in a very subtle manner with everything. But the major obstacle during the expedition that they faced was Brand communication with the customers to build the brand authority. They opted digital media approach and got personalise with the consumers, curated relevant content and tried to educate customers about the products’ technicalities and features. It took some time but they dealt with it successfully.

FUTURE PRSOPECTS In the future, they envision themselves innovating more cutting-edge technology and incorporating even better state-of-the-art design in their products. Further, they are working on providing the consumer with end to end experience by integrating their product with an application. Apart from this, they are initiating operations in other continents and countries, thus expanding the horizons of work sectors.

The most important thing we have learned is to be open to every upcoming challenge. Make sure that you do your own research, analyse the market, and define your goals before taking a final plunge. 89

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BCM Review

Ola, Zomato, and Flipkart: meet the 5 successful businesses that & were started meet by friends Ola, Zomato Flipkart: the 5 successful

businesses that were started by friends

Friendship is the only cement that will ever hold the world together and having your best friend as the partner in a business can only make things a little smoother, especially when you are starting a new venture. Whilst many professional businesses warn you tostartthe business with close friends and some of them set good examples of proof that it can work. From rocky relationships like Bill Gates and Paul Allenâ&#x20AC;&#x2122;s Microsoft, it also founded on friendship. Even the Indian entrepreneurial ecosystem has seen many such successful stories, which are established on friendship note and spread their remark on every corner. Business Connect lists a few startups that are built on friendship and trust.

Flipkart - Ace Ecommerce Company Sachin Bansal started Flipkart in the year 2007 from a single room apartment in Bangalore along with his schoolmate Binny Bansal. The online eCommerce store started their business by selling books online and later expanded to its category widely, such as apparel electronicsfashion, and lifestyle products. Today, valued at over US$17 billion, the Flipkart is banging its name amongst the top 10 eCommerce companies in the world. From one of its co-founders, Sachin was earlier an employee at Amazon India, is now amongst the wealthiest internet millionaires in India. He relegated the CEO role to Binny and at present, the CEO position was granted to Kalyan Krishnamurthy.

Ola

- The whisk Roadway to Transportation The whip-hailing unicorn, Ola Cabs was founded by two IIT-Mumbai batch mates -Bhavish Aggarwal and AnkitBhati. Being still incollege, two of them goes to a second thought of taking the entrepreneurial path. Right after their graduation, Bhavish Aggarwal went to work for Microsoft Inc. and on the other hand,AnkitBhati worked for several startup companies including Makesense and Wilcom. Hereafter, spending his two years in Microsoft, one of the partners - Bhavish started an online holiday and tour-planning service. His friend Ankit, who was a travel enthusiast and peripatetic in traveling joined him. In the year 2010, both of them jointly started Ola Trips. They both cooperatively handle each and everything; while Bhavishis out in the field and try to reach some more customers, Ankithasstayed back in their old apartment to code the websites. Both equally did their part of hard work for making Ola worth. But when theyboth started realizing that people were keenfor booking cabs for the airport, other social events and are capable of using social platforms on the internet, they started Ola.

www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

Zomato; Scrumptious Chain of Food Outlets

The fresh graduates, Deepinder Goyal and Pankaj Chaddah from IIT-Delhi worked as analysts at Bain & Company. Their story started from when they were sitting in their company’s cafeteria, theyboth realized that how the employees were struggling and standing in long queuesjust to take a look at the menu and place their orders. It is the same time when they decided to start their food venture and some restaurant chains in India. They founded FoodieBay by their assumptions. In November 2010, they renamed theirstartup as Zomato. The restaurant discovers a huge platform that went to become the bestfoodtech unicorn now.It is delivering food in almost 500 Indian cities and adding four new cities every day in its transformations. In India, there is almost 8 crore (80 million) monthly active users on Zomato.

Bewakoof.com – A beacon lifestyle clothing Prabkiran Singh and SiddharthMunot the most tailored Civil engineering graduates from IIT-Bombaybegan to print T-shirts in their college fests and received a decent amount of orders and best feedback of their mates. But at that time they didn’t wish to continue doing this as a business. Moreover, once their college was over, the duo partnership of them started the same space and launch forBewakoof in the year 2012April. The joint startup, which sells the apparel and mobile phone covers simply rely on its uniqueness, funny quotes, and out-of-the-box messaging on its products to connect with the customers. The customers are liking their pricing and different concept of products. This helps their duo team to reach almost 8 Million+ Products Soldsince 2012. Initially, it starts with abasic investment of only Rs 30,000 andthen backed by Snapdeal founder KunalBahl.

Snapdeal

– A hub of all amenities After being denied from the extension of his work visa in the US, KunalBahl, a former employee at Microsoft, returned back to India in the year 2008. Along with his schoolmate’sbest friend Rohit Bansal, Kunalstarted experimentingin various businesses over the course of four years before setting up their real business platform – Snapdeal. They established Snapdealas discount coupons and daily deals website. After watching the success of Flipkart in India, Kunalwants to pivotthe Snapdeal to a conventional eCommerce in 2012. KunalBahl is known as the master of pivotsin India.Having successfully changed multiple business models in the past five years he jointly establish Snapdeal as a subsidiary to Flipkart and Amazon. Records from Wikipedia says - Snapdeal had 3, 00,000 sellers, over 3 crore products, across 800+ diverse categories. These categories start from overall 1, 25,000 regional, national, and international brands and its retailers and reach almost to 6,000 towns and cities across the country. 91

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TRANSCELL BIOLIFE HAS BROUGHT A BREAKTHROUGH TRANSFORMATION IN THE ARENA OF BIOBANKING, EXTENDED APPLICATIONS Kapil Mishra | Business Connect

h e contribution of Science and Technology in humans’ progression can’t be nullified. Awe-striking wonders and inventions are their incredible gifts. Transcell Biolife is a colossal organization that has brought a significant contribution to the field of Biotechnology and Life Sciences. Under the stewardship of Dr. S Dravida, the founder and CEO of the company, Transcell Biolife has brought a dynamic revolution and is a game changer in the arena thrusting on home grown technologies applied.

Care sourcing Umbilical cord, Bone marrow derivatives, and ToothScell sourcing Milk teeth pulp. ScellCare targets families with pregnant women to source cord and related biological discards, families with blood cancers for bone marrow storage intended for tandem transplantation. ToothScell targets families with kids in the age ranges from 5 to 11 to source about fall tooth to acquire genomics data on pulp and preserve progenitor cellular components for personalized medicine in the same family. 70 percent of their clients are from South India, 20 percent from Maharashtra and 10 percent from Northern states.

TRANSCELL BIOLIFE: THE PET PROJECT OF TRANSCELL GROUP LED BY S DRAVIDA S Dravida, Ph.D., is a scientist who became an ace entrepreneur after obtaining an enriched experience in the field. She is a technocrat successfully managing the teams, converting the evidence based science to business opportunities with intent and passion to heal the suffering of human kind. It is her chronic optimism and 15 yrs. of translational research and professional experience from reputed institutions of India, the US and Canada, an unwavering drive to crack the mysteries of cancers and neurodegenerative diseases that have helped her to stand through the ups and lows of conducting business with purpose. It is a long journey and commitment in sciences that she has embraced to reach clinics and patient population combining innovation and commerce to drive Transcell group. Outside her work, she likes to explore monasteries, trekking, write her heart out and enjoys reading science fiction.

Through personal commitment, continuous engagement and transparency from the initial interaction, a knot of long lasting faith is created between the customers and the company’s offerings .Transcell’s leadership team’s strength lies in meaningful research conversion to real time applications. So, the group has built data around the applications of biobanked samples from its affiliated entities by investing in R&D to realize the connect with bigger opportunities such as Personalized Medicine. Personalized Medicine is beyond stem cell transplantations or cord blood transfusion when integrated with genomics data to manage diseases. So, predicting and managing the disease is the latest and futuristic need in human life while Biolife has adapted its offerings addressing the prediction and application through preserved biosamples to manage the disease when contracted. This is the mother of all revelations with Biolife’s ethical stand in this space going beyond any bio-insurance.

L KRISHNA: LEAD, OPERATIONS Leela MS (Ph.D.) is a medical microbiologist with less than 12 yrs. of experience in operations, especially in diagnostics and healthcare. He is a founding member of Transcell group, who has established internal technical and operational processes, framework supporting body of operations connecting with field to deliver.

Biolife is a biobank for the intended applications with a vision to address both therapeutic and non-therapeutic applications from the repository. This is the foundation and has been the central dogma of operations that provided an edge over the peers while the company has set a distinguished mark in the domain till date.

SOME VALUABLE INSIGHTS Transcell Biolife is a next generation biobank with established facilities to store donor’s and patient’s stem cells, stem cell acquired transcriptomics for the intended applications. The intended applications in Biolife’s language cover ICMR approved (Standard Care) stem cell treatments, for clinical trials, clinical application, personalized medicine, predictive medicine, drug dosing utilizing stored stem cells and the big data surrounding stem cells. Biolife offers Scellwww.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

DOMAIN OF RESEARCH AND DEVELOPMENT Biolife is spun out of original research and development with its offerings for today in Biobanking space. Their story is beyond banking and propelling on the intended derived applications for which they had to establish several processes and protocols till productization. Research and 94

Development with focused delivery is the DNA, character of Transcell group since inception till date while the growth formula designed with Biolife is well built on the strengths revolving around science, hypothesis, performance, technical data, proven credibility, business appeal in the form of publications, patents to do with biobank applications. On ‘not lagging in the field of technology’, Dr. S Dravida says, “It has been a serious commitment to practise the latest in the field through Biolife’s offerings from my side as the Founder of the group. I always had the advantage here as I belong to the scientific and technologists’ global community with my educational and experience background, complemented with qualified team to integrate and practice with client/user on top of our minds.” KNOWLEDGE AND HOLD ON TECHNOLOGY ARE THE SAVIORS Accept the challenges so that you can feel the exhilaration of victory.

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“George S. Patton

Transcell Biolife underwent a series of hardships during the inception, but their Knowledge and Hold on Technology are the saviors and helped them to be the pioneers in undoing certain myths created in the market. Challenges like making teams at scientific, operational and field level; getting support from funding agencies, medical fraternity, establishing name for them as they went through a hard way to get endorsements and buy from their clientele (and not by burning cash for advertising and marketing), field force quality, trust to sell offerings from Biolife, and establishing lab facilities to support their committed offerings. believe that it is our conviction and commitment to Bio“We life’s offerings and the purpose of its very existence helping

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us to sail and continue to deliver quality to the domain. L Krishna

ACHIVEMENT SYMOBOLIZES PERSISTENT EFFORTS AND EXCELLENCE They started as a small R&D unit to translate the group’s intellectual property into applications and became operational with storage (biobanking) product (ScellCare) in the market (Hyderabad) bringing revenues to the company in 2011. This was the group’s first milestone with commercial success followed by ScellCare’s acceptance in neighboring provinces in the South of India in the following years. In 2013, the company had an opportunity to launch a home grown storage product named ToothScell with unique and superior features surrounding the offering. ToothScell was successful with endorsements from practicing dentists, neurologists, endocrinologists foreseeing the derived applications in India. All along, Biolife was serving not just donor’s biosample storage requirement, but also facilitating stem cells in Standard Care for approved (regulatory) indications. After attaining good traction and volumes in the repository in 2017, Biolife added certain features like stem cell phenotype, potency reporting, transcriptomics of stem cells (big data) based predictive health signature of the donor, strengthening value proposition of the offerings maturing, connecting to Biolife’s committed nature of business. FUTURE PROSPECTS TO THRIVE FOR Biolife aims to become an epicenter biobank for the intended applications in Asia. It will practise organic growth strategy with its storage function in India while planning to partner with cross functional cord blood banks in Asian countries. Biolife’s sample and data assets will find users and buyers in the respective application domains.

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S Dravida closes on the statement by saying Biolife today is well positioned to dream and envision to become the largest Biobank on this planet for real time applications facilitating next generation medicine, standard care to all the eligible patients and for discovering transformative drugs.

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BCM Review

A HEALTHY DIET FOR A HEALTHY NIGHT The most important thing in every entrepreneurâ&#x20AC;&#x2122;s life is a good sleep. We all work continuously in order to get relaxed nights, especially in case of entrepreneurs, the efforts they made in busy day life is commendable, tight schedule, utter stress , sorting situation thoroughly makes the mind and the body physically and mentally ill. The sickness or absence of sleep may even leads to disaster. In order to capture relief in eyes and mental health, we the team of business connect magazine has tried to draw a sheer line in the frame of healthy diet for healthy night. Our mind has its automatic clock alarm called circadian rhythm. These rhythm of subconscious mind tick tock the bell of sleepy head. When the body lacks tryptophan hormone levels, the frame of mind relaxation reduces. Though maintaining bedtime rituals, consistent bedtime and turning off phone screen 30 minutes before the bed is recommended points.

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Collecting the natural tips and tricks, the team has prepared the canvas of mind relaxation. Let’s have a slight walk through the natural world:-

1. CHEERS FOR GLASS OF CHERRY JUICE Fruits are always been bulk providers of healthy vitamins and proteins. Study shows that cherry owes tryptophan orders that can effectively sooth sleeping habits than any other chemical substances. So cheer up for healthy glass of cherry juice before the bed so as to maintain the body’s circadian rhythm.

2. SAY NO TO ALCOHOL There is a Big NO for alcohol intakes as alcohol hits a major throw on the healthy sleeping behavior of an individual. It seems to diffuse the body relaxing hormone levels in the busy and hectic life especially in case of entrepreneurs. For them it becomes very necessary to have sleepy nights and mental stability.

3. DOSE OF MELATONIN SUPPLEMENTS For the ones having sleeping disorders, medical practitioner suggest the dose of melatonin supplements to build a slight change in tryptophan hormone. The treatment features healthy and happy sleeps. 3-5gm of the supplements are advised half an hour before the bed so as to promote mind relaxation.

4. TRY SOME WALNUTS AND ALMONDS Almonds are rich source of magnesium and walnuts owns high concentration of amino acid sequence to raise tryptophan orders. These are the best way to get relaxed nights and drift off to the bed so easily.

5. BOWL OF HONEY AND FLAKES Having honey at night re-stocks the liver with glycogen and ensures good sleep. It reinforces the fact that one can use honey for good sleep. The recent discovery of revolutionary Hibernation Diet has revealed that eating fructose-rich foods such as honey before bed helps burning fat and to increase stamina. It also pens best time to burn fat is while sleeping. Taking honey at bedtime can activate our body’s natural recovery and help to beat insomnia.

So, we wrap up the sleepy discussion and hopes that these do’s and don’ts will gift you healthy nights. Wish you a very happy sleeps!!!☺️ 97

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TRIOTREE TECHNOLOGIES:

a distinguished name in the it healthcare domain The ace founder says, “Our intention whilst delivering the services is always at the right place.” Rashi Saral | Business Connect

escuing people from illnesses and diseases, healthcare industries are helping society with standardized products and services. Synchronizing the processes with the hottest trends of the market like technology, they are offering exemplary services to their clients. TrioTree Technology is an IT Healthcare company that offers incredible healthcare services, integrated with technology. The appreciable part is that the company develops and invents its own products with the help of ace engineers, doctors, lab technicians, Pharmacists, Nurses and Physiotherapists. Catering the healthcare services to Hospitals, Clinics, Independent labs, and Schools, TrioTree Technologies spread its wings to Singapore, the UK, Middle East, Oman, Malaysia and PAN India, covering the most part of Southern Region like Kerala, West Bengal, Maharashtra, Punjab, Haryana, Delhi and Uttar Pradesh. The spectrum of the clientele includes Rajagiri Hospital, Kochi, Medica Superspeciality group of Hospital (Kolkata, Ranchi, Siliguri, Patna, Rangapani, Kalinganagar & Tinsukia), Nayati Group of Hospitals (Mathura, Agra, Delhi, Gurgaon), Sat Guru Pratap Singh Hospital (Ludhiana & Sirsa), Santosh Medical College & Hospital ( Ghaziabad, Uttar Pradesh), Holy cross hospital, Kottiyam, kollam, Kerala, Sreechand Multispecialty hospital, Kannur, KTCT Hospital, Attingal, Kerala, Primus Hospital (Chanakyapuri, New Delhi), Shija Hospital & Research

Director & founder

Institute (Imphal, Manipur), Indian Spine Injury Centre (Vasant Kunj, New Delhi), Narayan Memorial hospital, Kolkata, Aakash Healthcare, New Delhi, Ayushman Hospital, New Delhi, Ram Krishna Mission Hospital, Mathura, Talwar Medical Centre, New Delhi, Maharaja Agrasen Hospital, Siliguri, Nutema Hospital, Meerut, Medanta, The Medicity, Gurgaon, Max Healthcare, New Delhi, Rajiv Gandhi Cancer Institute, New Delhi, Arogyam Hospital and Medical College, Roorkee, Govt. of Qatar, NHS – UK, TTMC- Malaysia, Sunway Medical Centre- Malaysia. Following the transparency in the processes, sending and maintaining the clear and lucid status reports, clear communication with the customers, etc., TrioTree Technologies, in this way, ensures the robust and stringent trust of clients over the Company.

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Maintaining a synergy with the fluctuations in the market, the Company possesses dedicated Product Development and Research & Development teams. People at Trio Tree Technologies provide a demonstration of the manufactured product to clients, then receive feedback from them. Whatever feedback they receive, they provide it to the Research and Development team. In this way, they maintain appropriate sync. with the market.

There are some elites whom the entrepreneur follows such as Gary Vaynerchuk ( Chairman of VaynerX, CEO of VaynerMedia, 5-Time NYT Best Seller), Simon Sinek ( Optimist and Author at Simon Sinek Inc.), Surjeet’s father, Sunil Kumar Thakur, his elder brother, Mr. Ranjit K Thakur and his first Boss, Mr. Rajan Chadha. On the same notion., he recalls his journey and says, “My journey is my journey. I can’t compare with anyone.”

As far as technology is concerned, they work on Artificial Intelligence, chatbots and all the other technicalities.

TrioTree Technologies adopted the new trends in technology at a rapid rate than from its competitors. In this way, they are quite different from their rivals.

TEAM- THE PIVOTAL PART OF THE ORGANIZATION

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”

ACHIEVEMENTS AND SOME FUTURE PROSPECTS

In an era of fierce competition, the Company has replaced a lot of its competitors and the best part is that they are never been replaced by anyone. This itself a great thing to boast of and cherish. Providing standardized healthcare services to the clients by which they are successful in retaining their clients and also adding value to the Company.

--Andrew Carnegie

Surjeet Thakur understands the importance of the team and always supports its members in their thick and thin. He says, “If your team is motivated then it ensures the work is done.” Leaders ought to take care of their employees so that they care about their clients. For TrioTree Technologies, their own resources come first.

The Company is expanding its dimensions at a rapid rate; it endeavors to cover new geographic regions such as Africa, Thailand, Australia, Mauritius and Australia. He concludes, “With an experience of eight to nine years in the entrepreneurial world, I can say that business relies on good relations and connections. So, pay crucial attention to your indispensable kinships.”

They have flexible timings, organize get together, sports activities, etc. to rejuvenate the spirits of employees. HR Department encourages a multitude of engagement activities.

HONESTY, TRANSPARENCY AND INTEGRITY COME FIRST

For the business proceedings, the Company pays meticulous attention to the three quintessential abstract traits which are Honesty, Transparency and Integrity. This is the reason for TrioTree Technologies to be a great success of the times in the IT Healthcare domain. In a conversation with the Editor of Business Connect, he shared his excursion of struggling days. Clients’ acquisition, retention of clients, getting the right kind of talent for a longer run, cash flow, etc. were some of the obstacles midway. The lore which he learnt from them is ‘Commit mistakes but don’t repeat them.’ Talking about his sources of motivation to lead and manage such a colossal empire, he smiled and shared that reading, watching motivational videos and stuff are his motivational mantras. He is also a regular follower of LinkedIn to keep abreast of the business world.

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HELPING BUSINESSES RACE AHEAD WITH INTELLIGENT MARKETING DECISIONS Vikas Jha | Business Connect Everyone has heard the wise saying, “a picture is worth a thousand words.” Similarly, in marketing, the stories we share, paint real pictures and evoke true emotions. Today, we bring you the story behind Webfries – intelligent digital marketing and IT solutions provider. Under the innovative leadership of Gaurav Mehrotra, the CEO & Managing Director, Webfries helps brands find their unique digital voice and race ahead with powerful, data-based marketing solutions. A full-service digital marketing and IT company, based in Gurgaon, Webfries is a boutique firm that offers customized digital solutions to companies big and small, helping them make a splash in the cluttered and highly competitive online space. Launched in 2012, Webfries has proudly worked with 800+ clients till date. Their clientele is diverse and came from across countries including India, USA, UK, Germany, Australia, New Zealand, China, and Japan. From designing, developing, and optimizing websites, to boosting the turnover of clients, Webfries spin their magic on all digital services. Through their strategic digital marketing activities, they help clients to increase their brand awareness, online visibility, sales opportunities and maximize ROI. They command expertise in the following verticals: • Comprehensive digital marketing solutions • Complete web and mobile app solutions • Corporate branding and identity • Blockchain Solutions • IoT Solutions

GAURAV MEHROTRA CEO & Managing Director

UNIQUENESS IN THE MARKET Right from day one, they consciously built a strategy to innovate continually and provide their clients with the best services. Keeping in mind the constant changes in the market, they have worked on updating their service and offerings. They are one of the handfuls of digital marketing agencies in India to offer comprehensive personal branding and growth hacking services. STRONGER TOGETHER: LOOKING AT CLIENTS AS PARTNERS At Webfries, they believe in building long-term partnerships with their clients, rather than just focusing on carrying out single task projects. With that said, they still work on quick-turnaround projects, which are strategic. What makes them different is that they offer comprehensive IT solutions. Their clients can outsource the A-Z of their digital needs to Webfries. Clients can trust Webfries not only for digital marketing solutions but also for website development and optimization and other ancillary IT services. Their USP includes: • Complete customization • In-depth understanding of client requirements • Quantified results www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

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and they translate this expertise to their digital marketing clients.

CUSTOMIZED SERVICES TO MEET VARYING CLIENT NEEDS Webfries offer customized services to each of their clients, thereby building long-term partnerships. This is a win-win for both clients and Webfries. This is what makes Webfries stand out in the market.

ENSURING EMPLOYEE GROWTH AND EMPOWERMENT Being a services company, having a happy and productive workforce is the lifeline of success for them. They operate in a lean and mean fashion with a very agile team on board.

Their clients know that if they need any digital services, they can trust Webfries. The multi-disciplinary team at Webfries either does it by themselves or guides their clients to the right partners.

They have a semi-annual review system in place. They also have quarterly team get-togethers and have other team outings from time to time. Incentives are provided to high performers as they believe that all employees are part of success.

“Several of their clients no longer consider them as their digital marketing partner, but an extended arm of their core business.” that’s their success mantra.

They believe in providing a healthy work-life balance for their employees. They have flexible working hours, lenient leaves, and even remote employees who are part of their team. According to Gaurav, “Happy employees deliver the most productivity” - that’s their work culture here at Webfries.

They also have worked with so many clients over the years, and each relationship has taught them something new. Here are a few of their clients: Sintech Pumps, Alok Tools, Totalika Vertical Solutions, Safix Solutions, Mehta Stones, RJ Brewing Solutions, Bull Infotech, Captain Joe, Huawei, Jain Chemicals, Zamil Infra, Gurgaon Bakers, Trivium, Avantha, UCS, Arctic Refrigeration, etc.

PASSING THE SCEPTER OF KNOWLEDGE They’ve introduced blockchain applications in their list of services and completed successful projects. They are one of the very few IT solutions company in India to introduce IIoT services, and they have completed two successful projects so far.

GAURAV’S TAKE ON CHALLENGES Just like any other company, they’ve had their ups and downs over the years. But, the learning experiences gained from these challenges have helped Webfries refine and optimize their services. They strongly believe that the rollercoaster ride over the years is what has shaped them to be the market leader, they are today.

In digital marketing, they have introduced growth hacking, where they have completed several projects in the last six quarters.

Here’s a brief look at the various hurdles they’ve encountered on their journey: • Getting recognized as a premium digital marketing agency was difficult in the first year, as their brand identity hadn’t been established then. • Once they successfully created brand awareness with their extensive digital marketing campaigns, plenty of leads started trickling in regularly. • This posed another challenge. As they were stretched too thin and focusing on too many projects at once, with minimal hands, it was not fair for their employees. • This led to employee retention issues, and they were forced to expand the team quickly to meet the needs of the market.

Internally, they have implemented CRM solutions to keep things flowing seamlessly. Apart from that, they have always been one of the early adopters of the latest technologies in the market, passing on the benefits of these technologies to their clients. A STRONG CULTURE OF RESEARCH AND INNOVATION They believe that having a strong R&D culture is the cornerstone of all their efforts. They have spent a considerable amount of thrust, time, and resources in R&D, mainly in IIoT and Blockchain verticals. The result – they have been able to see extensive success right from the first attempt of project implementation in upcoming technologies. Research is an ongoing process at Webfries, and they allocate around 10% of their revenue for R&D.

HOW DID THEY OVERCOME THESE OBSTACLES? They focused on building a core team to handle their projects, instead of relying on temporary hires. They believe that this strategy has paid very well for them, as they’ve been able to build a synergetic core team comprising experts across multiple disciplines.

FUTURE ENDEAVORS Webfries believes that focusing on their past laurels stops them from going ahead. They always look forward to future milestones. They believe in the power of big dreams with the right efforts. Webfries wishes to emerge as a leading technology company offering services in cutting-edge technologies like Blockchain, IIoT, and Digital Marketing.

They streamlined their services and started focusing on digital marketing as it was the most demanded service. The members of their core team from other domains underwent rigorous training to pick up key digital marketing skills.

The numbers they would like to reach are USD 1 million in revenue, in the next three years, with double-digit profitability.

They’ve built a successful working model to transform leads up. In other words, they have been walking the talk, 101

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BCM Review

The Difference Between Successful and Very Successful People It looks so catchy to me, and I posted the picture of the quote. After I posted it, a friend of mine commented: Explain, please. I saw it like• Very successful people say yes • When others say no and 2. (don’t take no for an answer) So I thought to explain on this buzzy topic and here it is:I understand it like, that once you reached a certain level in life, you’ve already been faced with lots of hard choices and decisions between good or great things. What I admire after referring to so many other articles and research on this topic that - One can’t get enough time or proper energy to say “YES” to everything in business. Everyone has to be very wise about focusing on their time, energy, enthusiasm, and optimism toward the Business things and life-related parameters that best advance your overall objectives.

“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.”

Business Connect Team

-Warren Buffet.

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The late Steve Jobs unsurprisingly explains that: - Steve Jobs Said ONE Thing Separates Successful People from Everyone Else (and that thing will make All the Differences in Your Life to be best for you) THE INFLUENTIAL MEANING BEHIND BUFFETT’S STATEMENT According to him, he meant saying ‘NO’ in the investment sense is not so important; but what is important is that his advice on this point, in whatever the context, is applying on anyone arriving at this stage of crossroads in daily decision-making needs to say N-O to their surrounding in any perspective. The most determined people want to accomplish things in a better way. They are always driven for results, in doing more, learning new and exciting things, getting promoted to bugger positions, and starting new ventures as capital. But one should never forget that fact - we also have our personal lives that we can’t ignore for optimum balance and happiness for ourselves. The good ambition of achieving can mean taking care of parentage and family priorities, expanding social circles, and pursuing hobbies (Giving Me time) and other interests according to personal needs.

Jim Collins, the best-selling and famous author of the “Good to Great”, once suggested his idea that instead of to-do lists, one should be focused on “stop-doing” lists in the business. Obsessing on to-do lists full of things that don’t really matter sometimes, and you spend less time saying yes to the things that do.

Buffett’s then advice on a bulls-eye for your conscience. He wanted to say that - we have to know what to shoot for simplifying our lives. It naturally means saying ‘NO’ tome to time and over again to the unimportant things like flying in our direction every day and remaining focused on saying yes to the few things which can easily be digested and that are truly matters.

Here are a few things that most successful people say, which needs NO!!! On a regular basis: • Young Aspirants always say no to the opportunities and things whichW are not exciting them, they always try to speak with their values or further mission in life.

STEVE JOBS AGREED ON THE STATEMENTS AND ENLIGHTENED US:It’s about focus, Job Fatefully supported this notion of saying NO!! At a Conference in 1997 for Apple Worldwide Developers. Here’s a glimpse of what he said:

• These people always said no to superficial networking and connections in events in which other people swap business cards to one another and never hear from each one of people after that. This happens because successful people don’t build a network like that, they always build relationships.

“People always thinks of focusing, means saying always YES to the thing you’ve got to focus on. But that’s not what it means at all. It means saying N-O to the hundred other good ideas that there are. You have to pick carefully.

• They always say no to spending time with uninspiring, critical, or negative people who drag them down. Time is a precious jewel that chooses a very small circle of people socially, who will help them to energize and wants you to be better.

Like we discuss Jobs and Buffett, we enlighten you by another author also - Jim Collins Seven things successful people say no to every day

• They say no to overwork – Well this statement is very true, some successful people and many big entrepreneurs put in their strategies to work 60 to 80 hours per week. These successful people aren’t workaholics, who neglect self-care and family, they do recognize that if they cannot take care of themselves then everything else suffers for them. • They say no to do all the work all the time. This comes down to one word: DELEGATION. 103

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GUNASEELAN NADAR CEO

WhiteDigital

CREATING A DISTINGUISHED NICHE IN PAY PER CLICK (PPC) ADS. Dr. Amit Mishra | Business Connect

ighlighting the grandiose whiteDigital®’s overview in the upcoming edition of Business Connect that is ‘Company of the Year 2019’ for the readers to walk through the company’s contribution in the Digital Marketing sphere. A remarkable contribution that the company has offered in the respective genre. They have a blue ocean approach towards Pay Per Click Advertising combined with AI (Artificial Intelligence) making competition irrelevant. They help businesses generate over $5 million per month in sales.

certified experts under one roof and artificial intelligence, they currently run 488 profitable PPC campaigns. Moreover, they are a NASSCOM and ISO 9001:2008 accredited digital marketing company which started its operations in 2002. Run by passionate digital marketing professionals, whiteDigital serves over 500 clients across 32 countries and 4 continents, they focus on increasing the conversions and driving targeted visitors. whiteDigital delivers a wide range of digital marketing solutions including PPC, Google Adwords, Facebook Ads, Bing Ads, Local Business Marketing, Design & Development, Google Penalty Recovery, Onsite SEO, SMO, PR Marketing and Video creation services. Their SEO services have strengthened their roots right from the

VOYAGE TO THE COMPANY’S PROFILE

whiteDigital® is an award winning Google Premier Partner Agency. They serve businesses and agencies with a full-fledged focus on digital advertising. With Google www.businessconnectindia.in | Vol. 2 | Special Edition October 2019 INDIA

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client’s pain points, strength, competition, market and then strategize plan according to their budget. All their consultations are done by industry experts, technical persons over google Hangouts, phone or face to face at free of cost. They then assign a team of experts to work on their campaigns. They test the campaigns on several channels like Search, Display, Video, Call Only, ReMarketing, etc. and identify the best performing channels for Max ROI. Their cost per conversions are the best in the industry and they have a CRR(Client Retention Ratio) of 85%.

time when the ‘SEO’ concept came into origin. So well is the knowledge and expertise of the workforce over here, with no compromise to quality service and prompt delivery practices.

DIFFERENT FROM THE COMPETITORS

As a Google premier partner, they are one among the very few agencies in the world who has access to Google’s latest tools and data. Google engineers provide the resources first before rolling out to the rest. • Deliver optimum results - Learn, Plan, Execute, Measure & Maximize- a never-ending research process. This perseverance of their diligent team of Google Certified Professionals & Analytically Engineered workforce has earned us the Prestigious Google Premier Badge, which hardly 3% of Google partners have been merited with. • They offer smart, 100% white label PPC management and creative solutions to tackle any challenging situations. • 15+ years in the global market since Digital Marketing Evolution • Google Certified Professionals and Analytically Engineered workforce • Our rates are the best in the Industry that any premier Google partner agency can offer without any hidden charges and unpleasant surprises. • They provide services only to one client per location on the market vertical to ensure no conflicts of interest. • Google Premium Partner, NASSCOM Member, ISO 9001:2008 Certified

At whiteDigital, employees are treated as valuable resources. They provide them all flexibility, best perks in the industry with incentives, peace of mind, positive environment with all the latest facilities including gym, on demand coffee/snacks, etc. They offer everything that will keep them happy at the workplace because they believe in the mantra: Happy Staff = Happy Client! Gunaseelan Nadar states, “We never have to pressurize on our staff and drain them, we just keep the positive vibe around, and they take care of the rest!”

THE NOBLE DEEDS

Educating the underprivileged students and making them good human beings are the most desired things for the bright future of our country, and it’s a responsibility also. So, they identify such students with good scores and help them with their higher education. Apart from this, they provide to schools the necessary supplies and extend the support financially to two orphanages and a home for the mentally challenged. Recently, they donated one lakh to the PM relief fund for floods, sponsored local sports tournament of Kabbadi of worth one lakh plus. Also, they help ex-employees with interest free loans to start their business or pursue education. They are a completely plastic free company.

A KNOT OF TRUST

Over the years of service, they have managed and are managing thousands of industries across different verticals. They have organized the data (big data) in a combination of keywords, location, demographic, clicks, conversions, and various other factors. They use tensorflow platform with logistic regression to predict patterns from the existing data and the emerging trends.

ACHIEVEMENTS TO BE PROUD OF

• 2002: Established WhiteLake Technology Solutions, Nagercoil, India and launched SubmitINme, a worldwide SEO provider with a workforce counting 4. • 2008: Established WhiteLake Organics emphasizing Research Interests on Diabetes (DiaTea) and Dermatology. Accredited for ISO 9001:2008 quality excellence. • 2009: Established RecycleInMe (RIM) that overlooks on Scrap Dealership worldwide. • 2011: Prestigiously certified by NASSCOM and recognized as a NASSCOM Member. • 2014: Became Partners with Google, Established a Retail Chain and planted business operations at Chennai. • 2016: Ranked as the Company of the Year for PPC Services by siliconIndia. • Also, in this year, Awarded as number one Agency in South Asia by Google for Innovation and Creativity. • 2018: Earned Google Premier Partner.

They have direct access to valuable industry data and insights from Google, as well as Google-hosted training seminars and other events ensuring that they are always able to apply the latest tactics and innovations to the clients’ campaigns. They also conduct events from time to time along with Google, inviting clients for a better understanding of their business; provides them with tips and tangible actions.

SYMPHONY WITH THE CHANGES IN TRENDS

As a Google solution provider, their clients expect them to take care of the complete digital marketing solutions including auditing their existing website, ad campaigns if any and provide them a better solution. They offer an initial consultation to understand their business goals and existing marketing strategies. They analyze the 105

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YOURBULKSMS AN EXCELLENT SMS SERVICE PROVIDER IN INDIA

YourBulkSMS guarantees the following services: • 24*7 telephonic and email support • Dedicated team • Fast Turn Around Time • Instant services Understanding that in this competitive era nothing can be more valuable than time thus, their professionals strive to accomplish the given task within a given span of time. Whether it is about conveying a message for a new product launch

They make sure to deliver the messages to your end customers or clients instantly so as to provide efficient services. Moreover, the reasonable prices offered by them are quite less, therefore hiring bulk SMS services from Yourbulksms can be the best decision that can empower your business to flourish and thrive. Boastfully Rajat Keshriya states,

“The exemplary services offered by our software

have connected us throughout the nation in a secured platform. We are the pioneer of premium services.

ADAPTING TO THE LATEST NEEDS OF THE MARKET “The market is moving like the speed of light. The market is changing on a quarterly basis or even every month. New trends and technology pop up and transform the way we communicate, connect and market to our consumers. In such a competitive marketing world, people have become very conscious and selective while procuring any service or products to the public.

“

YourBulkSMS possesses four years of enriching experience in the arena of mobile marketing, and this, indeed has empowered them to provide unsurpassed services at affordable rates. With a bunch of agile people who strive to walk the extra mile to meet the specific bulk SMS needs of their prospective clients, they are creating a mega influence with its exemplary services. Located in Indore, YourBulkSMS is a leading bulk SMS service provider, which is driven by a team of proficient professionals who endeavor to assist the clients for 24*7.

to the targeted audience or about sending certain additional services and bonuses to them, you can undoubtedly count on them for getting top notch bulk SMS services.

“

Connecting with loved ones or customers anywhere around the corner is no longer a trouble. With the advent of mobiles, communication becomes seamlessly easy and cost effective. It’s one of the greatest technological triumphs in the history of the human race. YOURBULKSMS, the pioneers, is best known for providing the SMS in bulk at reasonable rates. Rajat Keshriya, a young maestro of 25 years, is the Chief Executive of the company.

For this reason, it becomes crucial to market the products or services in a more reliable and better way. There’s no better way than SMS to deliver your services or any product description to the consumers. Their bulk SMS service is the most convenient service on which any company can rely on. Providing apt services based on the company’s requirements and needs is itself praise worthy. The trend of text and SMS is finishing due to modern digital technologies and tools.

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Dr. Amit Mishra | Business Connect YourBulkSMS is trying to get back into the game with innovative SMS services, ideas and future perspectives of the same. People need to opt for bulk SMS marketing as it allows them to send text messages in bulk amount to many recipients at the same time. Hence, it gets really easy for them to educate customers about several services or products and offer related information. Additionally, SMSs are being sent instantly and read once as they are delivered. Thus, the efficiency that their bulk SMS marketing service offers is surely unparalleled. In this changing world market, competing beside others is a bit difficult task. But YourBulkSMS tried to meet all the market needs. AN EDGE OVER THE PEERS Choosing an SMS service provider, no matter whether it is for promotional purpose, bulk SMS or any transaction, SMS updates or OTPs. The company complies with all the needs that a vendor or client expects for their product delivery to the public. The impact of their SMS service depends on various factors, which include delivering time, delivery speed, security, compliance, good scalability, support, and many other options that you may not find in other Bulk SMS service providers. The factors that distinguish them from their competitors are as follows• Timely delivery rate- Their team works hard to deliver the product related information on time without any interruption or distortion. They make

• Reasonable cost- The Company is free from fraudulent activity. Their team works with full honesty and dignity. Similarly, they are transparent about their pricing structure throughout the website, messages, emails, and calls. There are surely no hidden charges added on your account. The prior motive is ‘best-in-class delivery’ for their consumers and clients. Reasonable pricing is better than other service providers in the market. Their offers and pricing strategies are agreeable and feasible. When you want to get your work done without spending much on the advertisements, YourBulkSMS is the best choice when it comes to affordable service costs. SYNCHRONIZATION WITH THE LATEST TECHNOLOGY Working with YourBulkSMS would make your business or startup achieve exemplary heights. They work with customers throughout the nation. They create and improve your marketing potential (products and services). In this modern era, being connected to the latest technology is mandatory. Their platform helps and guides you to connect to unique technologies, gain knowledge and experience in building a successful business over the internet. They also provide you with regular statistics of your company growths, helping you to draw a clear line over the new heights reached after connecting with them.

• Sender ID Management • Superb Responsive Web Control Panel • Easy Prefix & Number Series Management • Easy Template Management

without any delays in brief and budget. They handle the basics with great care such as easy contact and calling back to the clients, getting true to their expectations and not wasting much time on their clients.

ENSURING FAITH OF CLIENTS The basic idea they apply while dealing is to get close to their clients to build an unbreakable client relationship, which is important in any marketing agenda. Changing the way you treat your clients is essential and once you succeed in doing that you could start a revolution where the profession gets friendlier than ever.

THE CEO STATES,

“An unbreakable bond is built when we give our

very best at serving the clients and try to improve in all aspects.

“

sure to deliver the SMS to end customers instantly to provide efficient services. Thus, hiring YourBulkSMS can be the best decision that can empower your business to flourish and gain popularity amongst the clients.

Communication is the major factor without which no sales or marketing is possible in any organization. The bond must remain the same throughout the process.

Generosity is another factor that defines them. Contrary to expectations, it not about the current work that has built an unbreakable bond with clients. It is not about pricing and definitely, it isn’t just delivering to a scope of work. They build a relationship in the same way you build any relationship, through generosity, thoughtfulness and extreme care. To grow kinship further with clients, the company provides the best services or solutions. They deliver work on time

Their exclusive SMPP HUB features include the following: • Secure IP binding • Simpler User Management • Intelligent Queue Management • Unlimited Routes (SMSC) 105

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