Company In-Focus 2021 by Business Connect

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Editor’s Note Welcome to our latest edition that features a few fantastic enterprises with relevance and excellence as their foremost success mantra. This issue of our well-received global magazine primarily focuses on some enterprises that have redefined the business space under the unprecedented times caused by the pandemic, owing to their impassioned fervour. Now, when most of the enterprises are striving hard to bring their workforce back to the office confinements, many others will still carry on with their work-from-home business models. With the new-normal scenario, remote employee engagement has been reshaping the cultures of the new-age

Where ‘innovation and fascination’ are the ‘new-normal

companies. While syncing with this unprecedented scenario was imperative to sustain the waves of the pandemic, being relevant to the respective industry in terms of the services was also an uphill climb. The industry giants highlighted in this special edition are the archetypes of pertinence that have turned the gargantuan tides in their favour. This neoteric edition of Business Connect Magazine- ‘Company in Focus-2021’ enlightens our adored readers with a few handpicked success stories that have enriched their organizations with some ingenious approaches and management policies to stay ahead of the game. Our dedicated team has performed extensive research in the pursuit of some inspiring enterprises that resulted in the creation of this outstanding monthly issue. Here, we have shone the spotlight on some ingenious companies that have disrupted and revamped the relevant industry with some exemplary innovations. As for our cover page, we have illuminated the success story of Ajmera Fashion and its significant contribution to the textile industry owing to its diverse range products for every age group. Under the auspices of Ajay Ajmera, the CEO and Founder, Ajmera Fashion has been able to hit the crescendo of success owing to his matchless acuity and innovation-oriented leadership. Talking about the inside stories, we have featured a few handpicked company profiles that have been the flagbearers of disruption in their respective industrial space. We fervently hope that it will instigate the entrepreneurial bug to bite you while fuelling your inner motivation to adopt the ‘go-getter’ attitude. Moreover, this edition is also enriched with a few inspiring and informative articles that can be quite helpful to our readers from various aspects. At last, I would like to take this opportunity to thank all our readers, for they are the driving force that allows us to push our boundaries and come up with more sophisticated editions every time. I hope our Magazine keeps you serving as a gateway to the innovations while elevating your spirits with enthusing inspiration.

Kajal Dobhal kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

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Content

Ajay Ajmera CEO & Founder

Ajmera Fashion An Endeavour With A DeepRooted Business Philosophy Budding With New-Age Branches and Leaving An Everlasting Impression. www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Table of Success Story

CUISINE

Shiv Nadar HCL Co-Founder & Former Chairman

Culinary and bakery art scope & Career prospects

AaKrithi Consultants

Strategic Talent Partner LLP

A brainchild of Krithika Ajay; paving the way to a seamless growth

Customized Solutions For Accurate Recruitments

APSA Infracons

Health

A pioneering startup in the “Green Energy” sector

Dewas Metal Sections Ltd

Terra Greens Organic

thinkIIT

Where Innovation and Intelligence Shapes your Dreams

Tourism

How Did These Companies Handle Their Growth?

5 Awesome Trips in India under INR 5000

Manhaday Consultants Pvt. Ltd. 28 Solutions Deliverable Financial Consultancy Firm

YourEStore.in

Royalshield Technologies India Pvt. Ltd.

Ensuring the essence of purity to you via organic produce

A prestigious trademark in the investment industry

Growth

6 Health Reasons You Should eat Dark Chocolate

A venerable name in the engineering industry

KK Credible Financial Services

An Outstanding online Platform Bridging the Gap Between Retailers and Customers

Launchpad

Providing Compatible And Sustainable Video Surveillance Solutions

4 New Cars expected to be launched in feb & march 2021

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COVER STORY

Ajmera Fashion Kajal Dobhal | Business Connect

AN ENDEAVOUR WITH A DEEP-ROOTED BUSINESS PHILOSOPHY BUDDING WITH NEW-AGE BRANCHES AND LEAVING AN EVERLASTING IMPRESSION.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Ajay Ajmera CEO & Founder

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

amously known as the diamond hub of India, Surat has emerged as a major contributor to the textile industry. Having its roots entrenched in the textile industry since the early 17th century, the city (once renowned for silk weaving) is now responsible for over 70% of man-made textilemanufacturing in India, with polyester, lace and synthetic fabrics being the highest in production.

Invading the limitless desert of enthralling textile houses of Surat, Ajmera Fashion has been forged with the aspiration to make a difference in the fashion industry. What started as a small traditional family business is now a mega empire. Ajmera Group is being led on the forefront by Mr. Ajay Ajmera (CEO and Founder) and his brother – Mr. Vijay Ajmera (MD and Founder) - as the two pillars of the core management team.

Hailing from a provincial city (Sikar) from ‘The Land of Kings’- Rajasthan, a young man in his early twenties decided to make a name in the game. Mr. Ajmera laid the foundation of his very first brainchild i.e., Ajmera Fashion at Surat in 1992. He set his foot in the industry with the motive to carve his way out to the ‘Maya Nagri - Mumbai’ and make a significant mark in Bollywood. Ironically, he landed in Surat and began his career expedition as an Agent in the Textile Industry to recognize the pulse of this diverse market that makes this huge engine tick. With time, he gets himself enlightened with the ins and outs of the respective industry while analysing the shortfalls of this industry to chisel out his own place. Mr. Ajmera accredits his success to the blessings of his parents and elder, which he considers equivalent to god’s benediction. Though being a conventional Marwari family business, Ajmera Fashion is offering trendy textiles to the modern

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youth by adopting new-age methodologies of operating the business in the 21st century. Gradually gaining expertise in creating a balance among the clients, the enterprise has intervened the respective industry with the endeavour to create waves of gargantuan proportions. MOTTO BEHIND THE JOURNEY When asked about the motivation behind the inception of Ajmera Fashion, Mr. Ajmera unveils, “We set up the enterprise to help the low-income groups of the country attain employment or help them set up their own business ventures with ease.” Being one among the seven children in a family, he had a keen interest in Political Science and Humanities that allowed him to grasp a firm understanding and establish an objective to help the unemployed sector of the nation in the best possible manner. Since the beginning of his entrepreneurial journey, he has been putting his heart and soul to enhance the employment opportunities in the country.

Keeping this vision and the motto intact, Ajmera Group has employed over 300 people so far. Navigating through substantive.

the

uncertainties

while

being

“A journey from trialling, toiling and testing times to reaching the limitless sky and attaining a position that others today can only dream of, Ajmera Fashion has made a name to be reconned with,” asserts Mr. Ajmera. Starting from scratch in a whole new city, Mr. Ajmera came across numerous uncertainties and the entrepreneurial journey to say the least was not a cakewalk. He elucidates that there were immense obstacles that had to be dodged while foraying in the industry. But with sheer determination to create a positive impact in the society, he kept sailing the waves of ups and downs that imparted him with surging success eventually. However, it was the shackles of the traditional credit system that was weighing Ajmera Fashion down and as a result, it almost came to an end in 2014. As the company was still trading in a conventional Marwari manner, making pace with the wavering market trends became an uphill climb. The need of the hour was to break the barriers caused by an outdated business style while revamping the whole model

and operating format for his company. At present, it has become one among the rarest companies that operate on a non-credit basis. Furthermore, Ajmera Fashion was determined to promote women empowerment even when the concept was not very popular in the nation. The group takes immense delight to reveal that a significant portion of over 30% of its workforce is of female employees only. Apart from this, the company is also well-reckoned for its employeefriendly work culture that ensures a holistic development to each of its associated individuals. In conversation with their employees, many even tagged Ajmera Fashion as the best enterprise to work for! WHAT IS SO EXCLUSIVE ABOUT AJMERA FASHION? Today, the Group has emerged out as a Manufacturer and Wholesaler that also renders franchise options. Mr. Ajmera has commenced several ventures under the parasol of Ajmera Group. ‘Ajmera Retail’ is their first retail store in Lucknow that is a multi-storey outlet. Adding to the list of ventures, they have recently ventured into the food industry with their exclusive Groundnut Oil under the name of Ajmera Naturals. Moreover, with a manufacturing capacity of up to 10 Lakh pieces per month and spread over 10,000 sq. ft, Ajmera Fashion currently exports to over 30 countries worldwide, making a strong mark and is swiftly increasing its global footprint.

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When various companies are specialized in one-two kinds of manufacturing processes, however, Ajmera Fashion boasts off a large variety comprising of Printed Regular Sarees, Printed Fancy Sarees, Designer Sarees, Cotton Sarees, Silk Sarees, Ethnic Regional Sarees, Fancy Kurtis, Simple Kurtis, Palazzos, Leggings, Fancy Lehengas, Wedding Lehengas, Bridal Wear, Gowns, Salwar Suits, Menswear, Kids Wear, Lingerie, Nightwear and the list goes on. The year 2020 had been a challenging period for everyone owing to the Coronavirus pandemic, and Ajmera Fashion also had its fair share of troubles associated with it. Facing multiple setbacks in the post-COVID-19 scenario, Mr. Ajmera is not a person that can be bogged down by circumstances and under his auspices, the company emerged out with all fuelled spirits and is ready to conquer and dominate the market once again. Even amidst the reigning chaos of the COVID-19 crisis when multiple businesses faltered or withered, Mr. Ajmera decided to inaugurate the Lucknow-based franchise retail outlet in October 2020. The concept of venturing into health foods was brought to the forefront of operations realising a void for healthy natural oils in the country. Thereby, Ajmera Naturals came into existence. His strong leadership and steadfast determination allowed the company to combat the unprecedented crisis effortlessly. Whilst everyone was struggling to get their thoughts on how to move forward during the lockdown, Mr. Ajmera was devising a new game plan all while charting a new course of action for the company to bounce back with high spirits. SYNCING WITH TECH-TRENDS In this regard, Mr. Ajmera comments, “Digitalization is one of the most powerful global networking tools present worldwide, and inclusion of digital techniques in modernday manufacturing is a must to achieve the strongest possible output, increasing their market share globally and include the maximum number of stakeholders.” Ajmera Fashion’s Factory consists of several new techlaced digital printing machines that allow them with

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effortless fabrics manufacturing processes to stay ahead of the curve. Their R&D team is in a constant process to maintain their reputation of being the ‘market leaders and trendsetters’ in Surat. In the e-commerce dominant era, people are constantly striving for an online presence, and Ajmera Fashion has also made its name in the race. So far, they have set up their helpline and order placement portal that deals with customers all across the globe with multilingual telecallers and executives to guide aspiring clients on how to set up their businesses and also explaining how the textile industry works and how to set their margins to ensure maximum profitability for themselves. Moreover, the Group also has a robust online presence via its popular YouTube Channel that currently has 154K subscribers and over 2,00,00,000 views from the multiple videos that have been posted by them. They have posted videos in various languages such as; Hindi, Tamil, Telugu, Kannada, Marathi and Gujarati to cater to the diverse diaspora of the country. Basically, the channel offers guidance to start-ups on performing effortless business operations to the burgeoning enterprises or those who strive for transitioning to self-employment from employment. Many other videos involve the process to create sarees and other printing processes. Such videos primarily target the Indian housewives that Mr. Ajmera reckons to be the most untapped growth sector. In every video, he constantly mentors such women by stating, “There are 24 hours in a day. If you divide that into 3 parts that are 8 hrs of sleep, 8hrs of work- be it household work or a job (if you are employed), and 8hrs to do anything you please. It is what you do during those 8hrs that can make all the difference to your life.” CONFERRED WITH MULTIPLE RECOGNITIONS Admired for its dedicated efforts and matchless offerings, Ajmera Fashion has been felicitated with several awards and accolades by many key dignitaries of the society, showcasing its success story.

A few of the honourable mentions from the unending list of conferred awards have been given below

• • • • • • • • • • • • •

Rashtriya Vikas Ratan Award by National Achievers Recognition Forum – 2019 The Most Promising Women Designer Clothes Manufacturers of the year (Gujarat) by World Signature Awards – 2019 presented by Bollywood Actor Govinda. Millennium Brilliance Award for Best Management in Textile Industry of the Year presented by Bollywood Actress and Padma Shri Awardee Kangana Ranaut. AQE Award for the Best Manufacturer in Textile Industry of the year presented by Bollywood Actress Karishma Kapoor. International Service Excellence Award for Best Quality Product of the Year presented by Bollywood Actress Zeenat Aman – 2018-19. Indian Achievers Award for Most Dynamic Entrepreneur of the Year in Apparel Industry presented by Ministry of Education (former title of Minister of Human Resource Development), Ramesh Pokhriyal. International Product & Service Award for the Leading Women Designer Clothes Manufacturer of the Year presented by Bollywood Actress Juhi Chawla - 2019 Social Impact Award for Significant Contribution to Social Welfare in India presented by Bollywood Actress and UN Environment & Goodwill Ambassador for India- Dia Mirza. Indian Brand of the year Awards for the Women Designer Clothes Manufactures of the Year presented by TV Anchor & Roadies Sensation Rannvijay Singh Singha & Bollywood Actress Mandira Bedi. The Leading Women Designer Clothes Manufacturer of the Year (Gujarat) by ISPA. International Product and Service Awards – 2019 Business Leader Summit & Award for Most Admired Manufacturer of Women Apparel in Gujarat of the Year presented by multiple Bollywood Actors. The Most Quality Product of the Year (Manufacturers of Sarees) by Pragati International Service Excellence Awards – 2018-19.

Being a leader in its respective domain, Ajmera Fashion has become a successful and altruistic organization. Mr. Ajmera is an avid believer in giving back to the society and has worked with and supported multiple charitable organizations such as; National Organization for Social Empowerment, Dr Ambedkar Vanvasi Kalyan Trust and many more similar organizations. As the company foresees a bright and blazing future ahead with the boom in the textile industry in the forthcoming years, they also aspire to make a social impact to the lives across the globe by ensuring a cosmopolitan presence. 15

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c uc

to sS

SUCCESS STORY

HCL Co-Founder & Former Chairman

SHIV NADAR

INDIAN INDUSTRIALIST Ashwathy Nair | Business Connect

“

If you have excellent people, then you have to give them power.” This quote has been written and followed by Shiv Nadar. Of course, today we will know the success story of Shiv Nadar, who founded India’s one of the best I T companies called HC L.

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HCL with Rs 187,000 investment. Sensing a boom in the IT sector before anyone else, he was able to operate business Internationally. The company expansion in Singapore made 1 million dollars in the first year as reported by the venture. Shiv Nadar remained the largest shared holder though he never controlled the management of the company. His contribution towards education and the healthcare sector.

INTRODUCTION. Shiv Nadar is an Indian IT pioneer who founded HCL in 1976. He is the 3rd richest person in India, as per Forbes. He chairs HCL tech a $9.9 billion worldwide organization with more than 153,000 professionals operating from 50 countries, which is the 3rd IT service provider company in India. He is also the chief strategy officer of HCL Tech. Under Shiv’s guidance, HCL has grown so much and, continued to ride the waves of the changing IT landscape for over 40 Years. Shiv is also a Padma Bhushan holder, which he has been awarded in 2008. His Real-time Net worth is $24B. Shiv’s Nickname is Magus called by his friend. In the mid-90s, he started focusing on the education system in India through Shiv Foundation. Currently, the company has more than 150,000 employees worldwide.

Shiv has away valued the education right. Once he said, “Education is and will be the most powerful tool for individuals and social change, and we must do all that it takes to facilitate it.” In 1996, Shiv made decisions to give back to his community. With nearly 1million in share, he established the college called SSN College of Engineering in Chennai in memory of the late father, Sivasubramnaiya Nadar. Shiv Nadar collaborated with many foreign universities with an emphasis on research. He has also instituted a school in UP called Vidyangayan School, providing a free scholarship to 200 students all across the districts. Awards and Recognition. In 2008, Shiv was awarded a Padma Bhushan for his contribution to the IT sector. In 2007, He received an Honorary doctorate degree as an award, given by Midrash University. He was also recognized as Entrepreneur of the year in the same year. In 2006, he got an honorary fellowship from the All-India Management Association.

In July 2020, he stepped down as chairman of HCL Tech, hand over the position to his daughter, Roshni Nadar Malhotra. Early Life and Education. Shiv Nadar was born in 1945 in Moolaiozhi Village (around 10Km from Tiruchendur in Thoothukudi district, Tamil Nadu, India) His father’s name was Sivasubramaniya Nadar and his mother’s Vamasundari Devi. His sister’s name is SP Adithanar, who founded a newspaper called Dina Thanthi. His schooling finished from Town Higher Secondary School, Kumbakonam. Also, he went to Elango Corporation Higher Secondary School, Madurai. Later he joined the St. Joseph Boys Higher Secondary School, Trichy, and finished the high schooling journey. Shiv got a pre-university degree in the American college, Madurai. After getting an Electrical and Electronic degree from PSG College of Technology, Coimbatore, he began his career at Walchand Group’s College of Engineering, Pune.

Shiv recognized 48th heroes of Philanthropy in 2011, counted by Forbes. In 2017, India Today Magazine ranked him 16th most influential people In India. Shiv Nadar has a very calm nature that rubs off many employees and people working under him. He has created a very rich culture in the company, he always encourages employees to do their best work, top performers were rewarded with perks like cars and paid holidays as well.

His Career He soon left the college to start his own venture. Shiv made a partnership with his colleagues and friends, these partners were Ajai Chowdhury (Ex-Chairman, HCL), Arjun Malhotra (CEO and Chairman, Headstrong), Subhash Arora, Yogesh Vaidya, S. Raman, Mahendra Pratap, and DS Puri. His business journey being with Microcorp, a group that sold digital Calculators. After that, in 1976, he founded Company 17

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AAKRITHI CONSULTANTS

A brainchild of Krithika Ajay; paving the way to a seamless growth Kajal Dobhal | Business Connect “We at AaKrithi provide a personalized and solution-oriented experience for the well-being of our adored client-base,” states Krithika. Enriched with two decades of experience in Human Resources, Organisational Development, CSR and Counselling space, Krithika Ajay is leading the company as the Founder & Chief Executive Officer. Owing to her compassionate and charismatic persona, infused with a human-centric approach, she has been helping individuals and organisations across the globe to attain their aspired career objectives and goals.

KRITHIKA AJAY NAIR Founder & CEO

usiness Connect is back with its brand-new edition where it presents the success stories of some phenomenal enterprises that are being led by a few outstanding leaders who are determined to make a difference to the world in the best possible manner. AaKrithi Consultants is one such company that has pioneered the relevant domain with its out-of-the-box service offerings and the thought leadership of its Founder - Krithika Ajay. Bootstrapping with an impassioned approach to engage with the organisations or individuals to develop exclusive leadership capabilities that may allow them to implement key change initiatives driving towards a successful transformation, AaKrithi Consultants came into existence. The business venture was conceptualized amidst the glooms and dooms of the Covid-19 pandemic to initiate the back-up support for enterprises and individual businessmen to make pace with the ‘new-normal’ scenario and ensure a healthier life with more confidence and fervour than before.

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ABOUT THE INCEPTION STORY Krithika possessed entrepreneurial spirits from an early age and wanted to commence her business venture in the consultancy domain. She kept the flames of entrepreneurship kindling in her heart and got herself acquainted with the industry by gaining two-decades of experience to later commence her own venture. With the onset of the unprecedented global pandemic, she took a call to inaugurate Aakrithi Consultants, thereupon halting her corporate career. Krithika believes it was the austerities of the unprecedented crisis that were the key driving force behind the commencement of her brainchild. The shattering of enterprises and people getting unemployed within a blink of an eye shook her to the core to be a leader and make a difference against this backdrop. So eventually, the hidden leader within her manifested itself at the most crucial times. Apart from this, Krithika has always been keenly interested in CSR activities where she can majorly contribute to the social upliftment while helping the underprivileged society. In this direction, she has also decided to lay the foundation stone of ‘AaKrithi Foundation’ where her aspirations can be shaped into a living reality. DIVERGENCE IN SERVICE VERTICALS The exclusive company is adept in delivering services in three service verticals – Advisory, Counselling and Consulting. Krithika reveals that they fundamentally focus on Consulting segment where they address the pain points of an organization. Be it HR Solutions, Organisational Development or Business Process Improvement, the company ensures a comprehensive suite of consulting services to the budding or existence enterprises. 18

INSIGHTS ON LEADERSHIP

Freedom and delegation of the responsibilities are the aspects that she always wants to ensure from her end as a leader. The culture established by her in the company is cordial for the employees and ensures an appropriate work-life balance for them. Krithika always encourages and supports her employees in the best possible manner in pursuit of their respective passion. In this regard, she quotes, “I don’t believe in leading with tyranny; I want people to have their values in place in terms of reliability and responsibility. My approach has always been simple yet effective that instigates me to ensure an openculture where discipline is infused in a sophisticated manner.” Apart from this, her thoughtful leadership always inspires her to ensure a low attrition rate and ensure employment to those in the dire need of job opportunities. She believes that her insightful approach will bring ease to the crisis proposed by the pandemic. Highlighting the Advisory and Consulting service verticals, Krithika elucidates that they ensure critical business information and analysis to enable enterprises to make smart and informed decisions that lead to cost optimization, better profits and business resilience. AaKrithi acts as an extension of an organisation, offering entrenched expertise and comprehensive resources across industries. Moreover, AaKrithi renders talent solutions that allow an organization to manage the recruitment, selection, engagement and potential of critical talent, executives and next-generation leaders while minimizing the retention and compliance risk of a global workforce. Regarding the Counselling segment, the Founder reveals that they focus on Relationship Counselling, Parenting Counselling and Employee Assistance Program (EAP). From assisting the married couples to amend their spousal relations to enlightening the new-age parents with unique and appropriate parenting styles or assisting the organisations to ensure their employees with a healthy mental status, AaKrithi is a one-stop store for multiple counselling requirements.

GLIMPSES OF FUTURE ENDEAVOURS At present, she has envisioned to carve a better future for her NGO – AaKrithi Foundation. Her endeavours are majorly aligned towards creating a social impact with this venture. Moreover, her adroit team is also focused on ensuring a PAN India reach in the upcoming year. For this, they will be starting a recruitment drive for future expansion of their company. As an adept counsellor, Krithika has foreseen that the prospects of counselling will be booming in the next few years. Her attempts in this segment are inclined towards going to the next level where being a leader, she can support women, children and youth for their better well-being.

PERCEPTION OF TECHNOLOGY Krithika always creates an impetus for emerging technologies within her workforce and being an eminent business consultant, she well-acknowledges the gaps in multiple industries and always motivates her clients to establish tech-oriented business models. She performs intense research on the emerging technologies in the market that can allow the companies to thrive in their respective industrial space.

Though the Founder is a tech evangelist, she equally supports the importance of human resources in the growth of an enterprise. She avidly states that it is the emotional quotient of the workforce that can pave the way to a roaring success for any organization. “Undoubtedly, technology can make the processes effortless and effective but it shall never be perceived as a mode to replace the human functions,” asserts Krithika. 19

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APSA Infracons

A pioneering startup in the “Green Energy” sector Mehak Malhotra | Business Connect India ranks amongst the top countries in the global renewable energy sector. The industry has always been an integral part of the country’s growth. Over the years, many startups are working towards the protection of the environment by means of green energy. In this premium edition, we are going to highlight the work of one such startup, APSA Infracons, aiming to provide the finest quality by the modernization of leading-edge global technologies in the market in desired time. APSA Infracons is a progressing name in the industry to deliver the best power solutions by innovation and integration of leading-edge global technologies. It strives to ameliorate the quality of life by utilizing green energy design and development. The company is specialized in imparting a process-centered approach that fosters innovative services while ensuring safety, Quality, optimum cost-efficiency and accountability in-tact. They particularize in a vast range of services like Various Substations, Power Transmission lines, Solar projects, Industrial projects and Electrifications, Railways, Consultancy services, Scientific New Research etc. Being accoladed with highly-regarded and respected mentions like “Ethical Alliance Anti-Bribery & Corruption Specialist Certification”, “Certificate of community services” and considerably more to mention, APSA Infracons is gradually creating an eminent mark in the industry. THE KEY OFFICIALS PROCURING A WEALTH OF EXPERTISE APSA Infracons holds a strong edge with the worldly-wise knowledge and experience of its key officials. With years of share in the industry, they help the company to run effectively. • The founder and CEO, Er. Arun Kumar Dash retains opulent expertise of more than 25 years in the domain. He has worked with eminent multi-nations like TATA Projects, LLOYD Group, NCC, ECI, Aster, SEL, MEIL for Business development & tendering, Contracts & procurement, Project planning & monitoring, Project execution, Design & Engineering and Supply chain management. With diversification in enormous sectors of the industry, he procures a proven track record of successfully managinging & Completing humongous multinational projects in the Energy sector. • The Design and Engineering consultant, Er. Sarat Chandra Misra who is also an Ex-Chief Engineer takes charge as a consultant in Electrical Projects. From beginning the work foundation in 1967 to 2002, he has come a long way in serving the market with his levelheaded nature and skills. www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Er. ARUN KUMAR DASH CEO & Founder

•

The project director of the north region, Wg CDR B.P. Singh, a former Command Armament Officer in the India Air Force has served the nation for more than 30 years. He was actively involved in superintending the operation of weapons in the KARGIL war and acquires an extensive acquaintance in telecom, transmission lines, and substations. He has track record of completing many power projects in different states Pan India.

HOW APSA INFRACONS CONTEMPORIZE WITH TECHNOLOGICAL CHALLENGES? The company substantially believes in taking up new challenges and projects upfront and bravely. The team 20

invariably works to synchronize with the technological advancements and changes by delivering the demanded projects as per the market trends. Most recently, The Ministry of Steel started new research on the High-concentration iron ore slurry transportation pilot plant project along with NMDC, Hyderabad & CSIR-IMMT, Bhubaneswar. The idea of the research was to come up with a solution that transports high concentration iron ore directly in the pipelines to the steel industry. This will perpetually save water, time, cost, and a reduction in pollution caused by on-road transportation. The Ministry of Steel, in collaboration with NMDC (National Mineral Development Corporation), gave the project (New research in pilot scale) to the CSIR-Institute of Minerals & Materials Technology to conduct exhaustive research on Highconcentrated iron ore slurry transportation. Subsequently, APSA Infracons was selected in online Global tender process and had been awared by IMMT- Bhubaneswar on turnkey basis. APSA Infracons stood up to the project and with immense hard work & diligence of the entire team, gave a successful completion of the project in Bhubaneswar, Odisha inspite of challenges faced due to Pandemic COVID-19 & Lockdown/Shutdown. Consequently, talking about technological challenges, the company believes in exploring its strength in all the facets including electrical, mechanical, civil, and instrumentation engineering. PERSISTENT R&D TO ENHANCE GROWTH: R&D is vital and holds the utmost importance for any enterprise to grow in the industry. Being a start-up, the company performs effectual Research & Development throughout. The team keeps up with the contemporary knowledge and market trends to sustain the brand name amongst others. They earnestly pay undivided attention to the government and its orders. The CSIR (Council of Scientific and Industrial Research) incl all other clients is highly satisfied with the quality and well-timed delivery of services. The company strives to maintain the analysis of market demand and design & develop the products accordingly. DELIVERING A TOP-GRADE QUALITY: The firm makes it certain to provide splendid and exclusive services to its clients. By working for more than eight years in TATA projects, The CEO & founder, Er. Arun Kumar Dash has become inveterate with the idea of providing only quality services and products to the clients. He adheres to the belief of grooming his teammates about the importance of quality in an organization. To this ideology, the company never compromises the standard of services. They offer a quick replacement in case any delivered product stops working to its best. On top of that, they also conduct timely customer surveys to ensure client satisfaction and build a strong alliance with them. EXCLUSIONARY MARKETING APPROACH: APSA Infracons used a unique and enthralling way to approach the market. As the company was new, it lacked awareness and accreditation. To that interpretation, the company’s key official Er. Arun Kumar came with the idea of putting forward his hard-earned years of expertise and knowledge ahead, and win over customers and their faith. His credibility and regard in the industry gave a great start and prestige to the company, and ever since then, they have been forging towards the ladder of success and expansion through cumulative hard-work and presentation of the company. 21

HOW APSA INFRACONS ENSURE A NURTURING ENVIRONMENT? The company gives credence to the notion of maintaining a healthy and cohesive work environment for the employees. A contented and motivated employee assists in enhancing the brand value and work outcomes. To boost the morale of everyone working to the best of their skills and efforts, the company conducts a quarterly ceremony to reward the employees with performance-based incentives after the successful completion of every project. Their work and integrity are also cherished with annual / half yearly increments and recognition. CEO, Er. Arun Kumar treat all his employees as his own family members and adopt a unique friendly culture, where no Boss & Subordinate in day to day work. Besides, the company also lends a hand in providing interest-free personal loans to the employees. It keeps them concentrated in work and aside from any kind of tensity. ILLUMINATING THE FUTURE ENDEAVORS: The goal is to attain customer satisfaction through dynamic design and optimum quality while keeping the cost-efficiency in-tact. By 2024, the company aspires to become the leading EPC (Engineering, Procurement and Construction) player in the energy sector by remarkable performance and delivering ground-breaking projects over its competitors. A KEYNOTE FOR BUDDING ENTREPRENEURS:

“

One should lay the foundation with a purpose of the nation’s future and betterment as opposed to personal satisfaction. We must stay united and work in conjunction to serve our country, leading it to the world’s largest economy one fine day quotes The CEO and Founder, Er. Arun Kumar Dash.

”

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DEWAS METAL SECTIONS LTD An esteemed name in the engineering industry Mehak Malhotra | Business Connect

teel and metal are one of the largest sectors in India. It is believed to have a huge potential in leveraging the position of the Indian economy. Cold form rolling is a vital segment of the industry. It moderately forms a steel profile and renders enormous benefits like easy implementation with welding, riveting, bolting, and gluing, delivering a variety of steel profiles, etc. Through this exclusive edition, we are going to shed a light on the work of a well-recognized and steadfast company in the industry, presenting premium products and services. Dewas Metal Sections Ltd is a celebrated and one of the oldest Cold Roll forming companies in India. It is a B2B and customer-centric engineering firm. The companies see paramount importance in customer product design. Presently, they render services to three areas - Dewas, Pune, and Ranipet with a monthly manufacturing capacity of 8000 tons. The company exceedingly facilitates designing, roll manufacturing, and die manufacturing with a complete in-house procurement of resources of tool development, ensuring a lower response time to client queries and a secure check on the quality.

A GLIMPSE OF THE INCEPTION STORY

Dewas Metal Sections Ltd came into existence in the year 1979 with the functioning of the first plant in their head office Dewas, Madhya Pradesh. The company commenced its journey from rolling shutter to embarking a huge diversification into the engineering sector and market requirements like solar, automobile, air pollution control, railways, elevators, ERW tubes, and general engineering. They give immense credit to the customers for the growth of the company. The team strongly believes that everything the company has attained today is because of the continuous support and faith of its customers. The firm kept growing gradually owning to timely improvisations and continual execution of inputs by working with Multinationals and corporates. By understanding the market needs and adapting accordingly, the company experienced massive growth since its foundation, and ever since then, the team has been working functionally to keep up with the market changes.

LK Shah | CEO, DMSL www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

AN ENGAGING CLIENTELE

The company is associated with some of the highlyregarded and recognized companies in the industry. Shedding a light on their hard-earned clientele :

• • •

• • • •

Railways - The company has approved vendors for railways, safeguarding a continuous supply of wagons and coaches from various sections. Elevator sections for Kones, OTIS, Thyssenkrupp, Johnson Lifts, etc. Automobile - They are the leading suppliers to reputed manufacturers of commercial vehicles like Volvo Eicher, Tata Motors, Force Motors, Ashok Leyland, ISUZU, etc. Solar – Delivering solar mounting structure (Pre and post gal) to Tata power, Sterling and Wilson, Adani, etc. Air pollution control sections Electrical sections General engineering

EXCLUSIONARY LEADERSHIP GUIDANCE

The company fosters a healthy environment for the employees to learn and evolve. The leaders of the company believe in providing their teammates with a congenial and content work culture within the premises.

CREATING DIVERGENCE IN THE INDUSTRY

Dewas Metal Sections Ltd is one of the oldest cold roll forming companies in India. Establishing with a single product, the company has come a long way by diversifying into various horizons. They have a wealth of expertise in the field and deliver even the most critical designs as per the client’s needs. This steadily gives them a strong edge over others in the industry. The team is particularized in handling complex sections equally. The products are demanded to be strong and light-weighted, for which the team works efficiently to the best of their knowledge.

They ensure open and flexible work culture and assign the department of their choice and expertise. Employees are persistently encouraged to put forward their exclusive ideas and valuable feedback. The firm organizes timely recreational activities to boost morale and nurture an environment of trust and togetherness. Besides, they own a library for the relaxation of the employees in leisure time where they also facilitate the on-request book order service.

EMBELLISHING THE FUTURE ENDEAVOURS

The company aspires to a 3 fold focus in the coming years and has designed different departments to accomplish the customary goal. They are eyeing new segments to surge the production of more cold-rolled and allied products. Shortly, Dewas Metal Sections is also aspiring to escalate their business to a global reach. They plan to develop and invest in new processes, equipment, and team up-gradation to deliver topnotch quality products and ameliorate the brand name in the market and ensure customer satisfaction.

SYNCHRONISM WITH TECHNOLOGICAL UPGRADES

Keeping up with the latest market trends and timely technological advancements holds the utmost importance for any organization to grow. The company allocates a set budget for technological upgrades and adaption. There is an industrial engineering department working incessantly to understand the needs for the company’s enhancement. The team firmly puts forth the idea of partnership and delivering pertinent products to the clients. There is a well-versed team of suppliers who are experts in their domain, ensuring sync with the technological advancements. Most recently, the company has narrowed down to an approach that develops tools within a week which used to take two months for execution.

A MORAL NOTE FOR ASPIRING ENTREPRENEURS “Always believe in your dreams and work hard to achieve them”,

quotes Mr. LK Shah, The CEO of Dewas Metal Services Limited.

PRACTICING A CONSISTENT R&D

Efficacious research and development help to enhance the market position of the company. At Dewas Metal, the team believes in the notion to sustain a distinctive team for R&D that goes through a quick marketscan and develops products and services that are high in demand. They perceive it important to have improvements in every aspect. The team conducts a thorough analysis of what is trending in the market, the right pricing, and the means to design the product. It concludes in superior results and trust amongst the clients. 23

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KK CREDIBLE FINANCIAL SERVICES A prestigious trademark in the investment industry Mehak Malhotra | Business Connect The firm assists in wealth creation for the clients, developing proper succession plans, efficient tax planning as well as risk management through asset allocation. Their foremost products are Mutual Funds – SIP and Lumpsum, Fixed deposits, Bonds, PMS, Insurance further categorized as Life, Health, and General. MAN WITH A VISION KK Credible Financial Services was launched by Killol Kiritkumar Karia, holding expertise of more than 15 years in the financial business industry. Preliminarily, he worked with various firms including Indiabulls Securities for 2 years and heading the HDFC Mutual Fund- Saurashtra Region. He has supervised multiple training programs covering enormous topics of Financial markets, especially Financial Planning. He pays a timely visit to MBA colleges to train the young minds. Realizing the huge requirement of credible and right advisory in the society, Killol Karia initiated the firm KK Credible Financial Services. IMPLYING DIVERGENCE IN THE INDUSTRY The company endeavors to inculcate more awareness of Financial planning in India with the right people helping to clinch it. Oftentimes, customers lose their hard-earned money by speculating into equities or haphazardly investing without proper knowledge of the product. The credible advisory was also missing due to which most people end up buying high commission giving products in insurance or New Fund Offers (NFO) in Mutual Funds. Thereby, the team at KK Credible Financial Services believes in exclusively spreading the awareness of Financial and goal-based planning to the investors.

Killol Kiritkumar Karia | Director

ndia is one of the countries with various industrial spaces growing at a meteoric pace. The financial industry is one of them. In India, the financial industry is one of the most regulated as well as a transparent industry compared to others. Taking a glance at the equity investments and mutual funds, the market is growing by leaps and bounds, although the awareness of credible financial planning runs low in our country. To accomplish a healthy and profitable futuristic view, it is cardinal to have a reliable financial planner.

The Director, Killol Kiritkumar Karia has empanelled himself with various investment firms and bestowed more than 250 training sessions thereby reaching out to more than 20000 investors. Furthermore, he has been honored as the Guest Lecturer at numerous colleges, edifying them with the significance of saving and investing right from an early age.

KK Credible Financial Services is an established and reliable enterprise that has diversified in Portfolio Management Services, Financial Planning, Tax Planning, Retirement Planning, Child Future Planning, Debt-Equity portfolio management, and considerably various other services that are niche in financial investments. The company has profitably procured assets of ₹150 crores in 5 years. Presently, they serve more than 300 families in financial planning. It has been constituted with the idea of imparting credible and right advisory to the people. www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

He intends to enlighten credible advisory in Financial planning and awareness in a true sense. ANALYZING THE EXCLUSIVE SERVICES The pivotal aim of the firm is to maximize wealth creation and practice intensive research to render value 24

addition to clients. To effectuate this, they retain numerous services for the customers, majorly including : • • • • • •

Balancing risk and returns suitably for each investor by planning investment strategies. Administering a detailed Asset Allocation Plan and opting for purchase averaging. Maintaining and reporting the portfolio quarterly. Advising on tax matters and providing insight by reviewing the portfolio regularly Perpetuating profit booking timely and reinvesting the sale proceeds periodically. Proper guidance on Succession planning as well as Goal- based planning

SECURING AN EDGE OVER OTHERS Communication is cardinal in the company. Everything discussed with clients concerning returns, charges, load structure, etc. is documented with an extraneous copy sent to the client to eliminate disputation and skepticism. This assists to build faith with clients and promotes loyalty and gives us a strong edge over our peers.

MAGNIFICENT PROFESSIONAL DEVELOPMENT OF EMPLOYEES The management team at KK Credible ensures a regularity in systematizing mutual fund conferences, meetings, and personality development sessions organized at Rajkot by entrenched and highly regarded Mutual fund companies. This aids their employees an overall personality development besides business growth. The firm facilitates the employees with enormous Perquisites like a flexible schedule, recognition of hard-work, well-balanced work-life, and transparent communication within the premises. This encourages positivity and healthy work culture, enhancing the professional development of employees. A GLIMPSE OF THE CSR ACTIVITIES The company is associated with the Rotary Club of Rajkot – Greater. Thereby, attending various social service programs like blood donation camps, adoption of schools, and donation of dialysis machines. They have organized more than 20 free of cost training sessions in schools, imparting knowledge to the youth about credible financial planning and its significance.

SYNCHRONISM WITH CONTEMPORARY TECHNOLOGICAL ADVANCEMENTS The team at KK Credible Financial Services facilitates their clients with a veritable paperless system through application and websites where they can prospect their current holdings, analyze the nature of return and profits being generated from their investments and transact independently on app and website. This ensures sustainability with the technological advancements in-tact. INCESSANT R&D TO ENHANCE GROWTH The financial industry is vigorous and the launching of new products is recurrent. Sustained R&D is the key to maintain the forthcoming changes in the market. The team at KK Credible Financial Services ensures to analyze all the launched products and the performance that product imparts. They provide the correct advisory to the clients as per their requirements, delivering maximum output. Furthermore, the firm has tied up with various leading research companies like Morningstar, Prime Investors, and Value research to render pertinent suggestions on the best-suited product for the client. At KK Credible, utmost sensitivity is safeguarded while suggesting the products to clients. Steadfast R&D has helped the company to eliminate the debt crisis led by IL & Fs and Franklin winding off their schemes. Their research is contemplated to be one of the best in the industry. Incessant research and analysis of the economy is their salient differentiating factor among other financial consultants in the market.

ILLUMINATING ACHIEVEMENTS AND ACCOLADES The company has acquainted prodigious awards for their persistent hard work. Some of them are cataloged below : • • • •

Most Emerging Advisor for the year 2017-2018 by Wealth Forum in association with SBI Mutual Funds. The Director of KK Credible Financial Services, Killol Kiritkumar Karia is a part of the Elite Black Club at the HDFC Mutual Fund for the last four consecutive years. (Elite Black Club is the topmost club based on business generated every year) He is also a part of the Chairman Circle for ICICI Mutual funds for three years. Gold club member of Birla Mutual Funds for four years.

ENLIGHTEN THE FUTURE ENDEAVORS The company strives to become an outright financial service provider, delivering Investment solutions and Debt solutions. Presently, the firm manages assets worth 150 crores. They aspire to touch the milestone of acquiring assets under management of 500 crores by the year 2025 and 1000 crores by 2030. The team is working with tenacity and utmost sincerity to achieve the set grail. A TOKEN OF ADVICE FOR POTENTIAL ENTREPRENEURS Meticulous and perpetual communication with stakeholders and customers is a vital key to the growth and expansion of any firm. At, KK Credible, it is taken well care of to maintain customer satisfaction and loyalty. Young and aspiring entrepreneurs should ensure to prioritize client exigency and word of honor while proposing them a rigorous policy, culminating in a profitable investment. 25

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HOW DID THESE COMPANIES HANDLE THEIR GROWTH? Ways to HANDLE RAPID GROWTH Ashwathy Nair | Business Connect Your business is booming. Deals are up and benefits have never been higher. Those greener fields you have been energetically progressing in the direction of are at last beginning to come into see. The quick development stage is one of the most energizing occasions for any organization. Dealing with fast development is no simple errand. In the event that you are not appropriately arranged for the enormous changes, things can without much of a stretch winding wild and transform your fantasies into bad dreams. Here are a couple of tips to remember during this significant procedure:

COMPREHEND THE REASON FOR DEVELOPMENT In the event that your independent company is encountering quick development, obviously, you’re accomplishing something right. Keep this perspective unmistakable inside your plan of action. It is simpler than you might suspect to dismiss basic beliefs during fast development. This implies breaking down deals, resources, overheads, stock, and receivables. When you have an away from of precisely where you stand monetarily, plan out how you gauge the development to affect those elements to decide how you should renegotiate. This will assist with dodging possible liquidation not far off.

KEEP THE CLIENT EXPERIENCES A NEED Don’t you abhor calling a major organization and being compelled to converse with robotized robots and tune in to mind-desensitizing lift music? On the off chance that your clients are utilized to a significant level of help, getting things done to detract from that experience will turn them off in huge numbers. To the extent an improvement for your business, the clients are the ones with the most important thoughts. Keep in mind, at an advanced age, a terrible encounter can spread through the web in practically no time.

PICK YOUR GROUP CAREFULLY. The representatives you enlist hugely affect the eventual fate of your organization. Notwithstanding how great your item or administration is, without the correct group to direct development, your business will crash and burn. Try not to be hesitant to recruit individuals more brilliant than yourself. Odds are, they can carry a great deal to the table and have imaginative plans to keep development moving easily. Simply make certain there is a mutual vision of the organization’s future.

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CAUTIOUSLY MEASURE STAFFING NEEDS. Quick business development rises to a squeezing need to add more specialists to finance. This is a prime opportunity to step back and fundamentally evaluate your present staff and whether their obligations can be upgraded to meet expanding errands.

BE AVAILABLE TO ADJUSTING. Having the option to adjust to changing patterns and thoughts is a typical quality among fruitful business visionaries. The capacity to modify your business and test various systems is perhaps the most grounded approach to move toward the development stage.

LOCATE A DECENT COACH. Being in charge of a developing organization doesn’t intend to have done it in solitude. Try not to be reluctant to set your sense of self aside. Looking for help and counsel from an accomplished business person can assist with lessening a ton of stress. Odds are, they’ve run into a lot of similar circumstances you have and know the early signals of likely issues. The fast Growth phase of an organization can be a very unpredictable condition. At the point when it’s an ideal opportunity to settle on important choices that decide your future, you should be enough arranged and financed.

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MANHADAY CONSULTANTS PVT. LTD. Solutions Deliverable Financial Consultancy Firm Mehak Malhotra | Business Connect

n India, the COVID-19 crisis has led to a perceptible change in the growth of various industries. Certain to mention, the Investment banking industry has also witnessed visible changes. There has been a volatile shift between the pre-covid and post-covid scenarios. It has piloted the companies to modify their financial policies and strategies.

The majority of SME / MSME companies are facing challenges either on cash flow/ fundraising or business growth. Traditional methods of raising finance through Indian banks / NBFC is becoming very tight so new methods of growth are picking up like International Joint Venture / Technology tieup / foreign investment and also looking for new methods of doing business like online marketing or looking at new markets The financial advisory industry provides credible investment banking advice and customized financial solutions to corporates. The right advisory concludes in the right financial product, better structure and expansion of business by using the knowledge and expertise to make growth and profitable plans. Through this edition, we are going to shed a light on the spectacular work of one such investment banking firm, serving the market with their earnest proficiency in the domain. Manhaday Consultants Pvt. Ltd is a boutique investment banking firm, recognized as one of the leading investment banking and financial consultant firms in India. In their bouquet of services, they offer strategy and growth advisory services, Project / Structured Loan Syndication, Debt & Business Restructuring, Private placement of equity, Venture capital, M&A, JV, CFO services, etc. Besides, they foster enormous international services like M&A, PE, JV, India entry, Contract manufacturing, Outsourcing services to a client overseas. The company came into existence in 2007, headquartered in Mumbai, India. Uday Hegde and Dr Patil were the brains behind the inception of this phenomenally designed

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Uday Hegde | Director

and developed venture. The company has been very active in giving its services across India to clients spread across various sectors.

EXCLUSIONARY SERVICES PROCURING AN EDGE

The company delivers an extended range of services to its customers, sustaining its vigorous brand value in the market. Shedding a light on some of their exclusive services:

• • • • • • •

Corporate Advisory Services Corporate Finance Syndication Equity Solutions International Corporate Advisory Services Project Finance Syndication Project Advisory Services Agribusiness Services

EXPERIENCED MANAGEMENT

Manhaday Consultants runs effectively by the valuable guidance of its key officials, holding wealth and diversity of knowledge in the domain. They share their wisdom and wealth of hard-earned expertise with employees to ensure the maximization of output. Enlightenment on the company’s key officials concludes:

• The Director, Uday Hegde has experience of nearly 25 years in the Financial and Corporate world. Attaining an MBA degree in International Business as his specialization, he has immense knowledge about financial solutions, structuring which helps the client in their growth story and also to come out of challenging situations. He is respected and recognized for his professionalism and wide network of lenders/investors and clients spread across India. Mr Uday is a regular speaker at finance / economic events and is a member of many business chambers/network both local and international • DR Patil is an Agriculture, Natural Resources Economist and also a social scientist. He has advised the Government of India as an export policy adviser/ consultant. As one of the new generation consultant and researcher in the area of agriculture and natural resources, he has versatile experience of working with various prestigious organizations 29

ADDRESSING THE GLOBAL PANDEMIC CONCERN

The covid crisis has emerged into a desperate or should we say surviving situation. Everything around us is changing and getting restructured. In the business world, meetings and exhibitions are not being conducted the way they used to be conducted Pre Covid days, concluding to wider use of digital platforms to administer interviews. The lenders are hesitant about rendering loans to the companies and the equity investments have been just the opposite as they are predicting a great growth story going forward, that is one of the reason the inflow of FDI and stock markets are looking up as they are discounting the great future of Indian corporate. Even after all the challenges India is better placed and that is the reason even the GDP forecast by the majority of economist including IMF (International Monetary Fund) changes every 30 days but one thing is sure that India will be the fastest-growing economy. Manhaday Consultants has clients from startups to large group and spread across India. As per Uday Hegde post covid, they are seeing a lot of opportunity for advising the clients with the services they can offer. They also foresee that many SME / MSME clients are incapable to think or find solutions for their finance or business challenges they clients face and this is where Manhaday finds itself in a great space, as the saying goes Manhaday is in the right business, at the right time with the right products and services. Manhaday Consultants already has MOU with many international firms and as per Uday Hegde now post covid the numbers will only increase. Manhaday sees opportunities in the Real Infrastructure, manufacturing and services sector.

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PROLIFERATING INTERNATIONAL LINKS

Manhaday Consultants have taken their business to international horizons for the last couple of years and the benefits are being seen in today’s scenario. They have associations with various investment bankers law firms, M&A networks from various countries majorly comprising, Singapore, Korea, Japan, China, Germany, France, Italy, Ireland, Canada & the USA. Shortly, the company will be forging towards expansion in many new countries. These networks help Manhaday in taking mandates from Indian clients for international finance / JV / Technology tie-up. This being one of the focus areas in post covid scenario Manhaday is in discussion with many clients across India and the clients also sees this as an opportunity to overcome the present challenges and also future growth with valuation multiplying much higher SkyEarthTradecom Private Limited is a group company where they take license or marketing rights / Business development rights for India of international companies for their products and services. They started with some big names like Hyundai group company from Korea and Schneider Electric. Now many western countries companies are looking at India and SkyEarth is in right place. Now SkyEarth has started the reverse of taking Indian companies internationally, they are trying to become the de facto export department for Indian companies.

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ROYALSHIELD TECHNOLOGIES INDIA PVT. LTD. PROVIDING COMPATIBLE AND SUSTAINABLE VIDEO SURVEILLANCE SOLUTIONS Indranil Roy | Business Connect

hile technology keeps reshaping various dimensions of business, it has kindled video surveillance as a fundamental need. In this constantly transforming era, enterprise operations in all sectors can’t be secured, within walls or barricades. For operations that can’t be overseen with the naked eye, industries are increasingly investing in specialised camera technology. High octane sectors like Oil & Gas, IT, Manufacturing, etc., largely use video surveillance technology to ensure productivity and security of overall operations. Today, users opt for more consolidated innovations, for both software and hardware. In video surveillance, they aim for camera technology that is resilient and capable of providing high-quality videos. Royalshield Technologies is one such renowned tech-partner addressing the need for video surveillance solutions. Formed under the ‘Start-up India’ initiative, Royalshield is a creative venture of a group passionate technocrats, who understood the potential of CCTV in India, and believed the nation should have its own premium Indigenous brand, to reduce the dependency on MNCs.

EFFECTIVE AND AFFORDABLE SOLUTIONS RoyalShield is envisioned to empower communities by, providing advanced surveillance solutions. It’s registered under (DPIIT) Department for Promotion of Industry and Internal Trade Govt. Of India, MSME, DIC / Udyam Akansha, Government eMarket Place (GeM), Bureau of Indian Standards (BIS) and is ISO90012015 & ISO14001-2015, CE, FCC & RoHS certified brand. Indigenous companies often favour MNCs and other cheap imports, fearing the credibility of products. RoyalShield aims to change this. Amalgamated with ingenuity and technology, the Company aims to deliver qualified Video surveillance products at costeffective rates. RoyalShield’s products are categorised under - Network Camera, Speed Dome, NVR, Mobile Surveillance and Value Series Product Portfolio.

CHANDRA SHEKHAR Director & Founder

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RoyalShield has forayed into diverse industrial segments ranging from Education, ITMS, Safe City, Banking, Hotel & Hospitality, Retails, IT & Telecom, Road & Transport, Railways, Govt Vertical, etc. Products are certified with International standards and ensure the safety of customer’s valued assets - providing intelligence to estimate risks. RoyalShield encircles proactive IT Security Experts, whose meticulous efforts help in alleviating security risks before they emerge. The Company provides outstanding pre & Aftersales support. PRODUCTS FORMED UPON CORE VALUES RoyalShield’s commitment to quality is driven by, 5 core values, namely Customer First, Disciplined Execution, Embrace Impossible Challenges, Continuous Learning and Serving Society. Their products offer face recognition analytics, panoramic, WDR Pro, early warning, to assist in preventing crimes, and curtail security expenses. The Company aims to go beyond traditional practices and implant revolutionary measures. For instance, while traditional IP Cameras only record what is happening, RoyalShield came up with AEW (Auto-tracking early warning), with flashing light, audio and laser tracking. The technology is best used for traffic monitoring as it has individual alarms for car and people. Moreover, the camera has human and vehicle classification features, which plays a prominent role in video surveillance. The feature is made with cutting-edge algorithms, and ensure it is well- suited to detect and track - person and vehicles in real-time. RoyalShield has PTZ Cameras, incorporated with hybrid 16MP (eight 2MP lenses) and 360° rotation panoramic view, giving command overview with less blind area, and proactively alarm in case of emergencies. The cameras also contain face recognition feature having high accuracy to achieve the best image that helps deal with complex situation or emergencies. Powered with AI technology, the camera is capable of intelligence function not limited to faces and opts for more information. The camera consists of multiple interfaces, which helps it link with access control devices making it easier to manage visitor access. A JOURNEY CONFERRED WITH INNOVATIONS Taking the first step in 2020, RoyalShield leads a dynamic growth upon revolutionary integrations in surveillance solutions. Along with traditional cameras, it has excelled in special types of CCTV solutions like Brightstar and Super Brightstar series for effective night monitoring. RoyalShield has also devised Thermal cameras with built-in speakers, supports E-warning, video analysis, etc. RoyalShield also innovated video surveillance systems through its products NVR Lite Series. The model provides a true and efficient 4K system, and are suitable for regions where 5MP or 8MP IP cameras are popular. The Video Surveillance products, are further categorised into NVR Lite Series, NVR Bright & Supreme Series and XVR Series. All these products are built upon competencies of Plug & Play, RAID, Inbuilt PoE, Ethernet, Audio & alarm, and several other essential amenities.

SEASONED PEOPLE ON BOARD If innovation propels the growth of a Company, it is the leadership- the people that ensure the innovations are up-to-date. At RoyalShield, the helm is held by, Chandra Shekhar (Director & Founder) and further corroborated by, a group of tech-aspirants. Chandra Shekhar brings a long-standing experience in expanding emerging brands in India. He has an MBA in IT & Marketing and earned major reverence in the video surveillance industry. Prior to RoyalShield, he has graduated 18 years in creating multiple opportunities for system integrators, dealers & distributors in the surveillance market. Through Royalshield, he brought revolutionary changes in the video surveillance arena and nurtured several aspirants since its inception. As for the other leaders, all of them carry a substantial experience in the technology arena. Most of the team members are an award-winning professionals in the CCTV space, with competencies in leading OEMs to develop multiple SI and distributor network. They are known for their meticulousness along with business ethics and integrity. The combined efforts of the ensemble have concurred several successful cases over the years. Many of its integrations include more than 75 + Govt Projects includes Defence, Airports, NTPC, BHEL, Power Grid, MHA, HAL, Post Office, ITBP etc and numbers of corporate clientale along with few oversease business. “Our successful integrations are evident that we empower our core mission - to connect our customers around the world with innovative technologies, exceptional products, and high-quality services”, the leadership team adds enthusiastically. PLANS FOR THE FUTURE

Mr. Chandra Shekhar aspires to make RoyalShields the preferred choice for all Regional Distributors / Channel Partners /System Integrators along with end users. To achieve this, he’s ensuring that all of his products are in compliance with the highest quality standards. He’s also offering customers robust pre and after sales support. In the near future, he’ll introduce a complete range of security solutions that’d include CCTVs, Networking Switches, Cables, Displays, etc. “We are contiously working on upgradation and creating / adding many more product line in our product portfolio to enter into complete range of video surveillance solution very soon. ,” says Mr. Chandra Shekhar, the Founder of RoyalShield Technologies India Private Limited.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

in uis

Scope & Career Prospects Ashwathy Nair | Business Connect

Culinary and Bakery Art is a creative work much like a writer, color artists, and any other creative professions you can relate to. Let me ask you a question, have you ever have been to the restaurant, where you have had just an amazing meal, and said “This is the best food ever.” I’m sure, you must have experienced it at least once in your life; This is called Culinary skill, is used by the chef to treat people with food to remember is one of the most satisfying feelings one can have. People, who love and enjoy making food, have probably appeared one of the thoughts in their head about what it might like to be a high-end chef. And let’s acknowledge that, many among us act like a chef while making food at home. The actuality needs innumerable hours of hard work and a bit of an innovative mind. I don’t think so it has a strict education program or training to become a chef. However, the pressure of consistent innovativeness and sparing no effort to stay ahead of the pack is a must. Today, we gonna see some courses to enhance your career and culinary skills as a professional chef. www.businessconnectindia.in | Vol. 3 | Special Issue - 8Edition March March 2021 2021 INDIA INDIA

ELIGIBILITY First of all, let me clear people’s misconception, most people think pursuing Culinary and Bakery art course will graduate them as a chef, it isn’t true. To pursue a career as a chef, you must have a degree in this field. Individual who wants to be a chef, they have plenty of courses offered by many culinary & bakery institutes all across India. Here are some of the institutes like the Institute of Hotel management push, Amrapali Institute of Hotel Management, Lavonne Academy of baking Science, and Pasty arts offer full-time and part-time programs. These institutes offer diploma & advance Diploma program to those who want to pursue a professional cooking career. They also give a certificate to those who are interested in Part-time courses. SCOPE & CAREER PROSPECTS “Determinations, with an optimistic attitude is the key to success.” Anyone can get opportunities, but they have to do something to identify the specialty at right time. In India, we have seen outstanding growth in the culinary industry, which has enhanced the demand for professional chefs. If you are getting formal education or a part-time certificate course as a chef, you will have multiples employment opportunities. Some career opportunities like Recipe book writer, base Kitchen caterer, Cookery Show Host, Cuisine Ship Carter, Event/wedding caterer, Deputy Chef, and pub manager, you can grab get after completing the course. Now we have grabbed so much information, now the question would be, what is the salary? It’s all depends on many aspects, such as Confidence, restaurants, Specializations, and experience & expertise in the specific catering area. A fresher chef can make around Rs 15,000 per month. Once you got some experience, you can expect to make Rs 50,000 to 60,000. Head chef and executive ones are making between Rs 1 lakh to 2 Lakhs every month. HERE ARE SOME TIPS FOR THOSE WHO ARE ABOUT TO START THE CHEF PROFESSION. • Being a professional chef is an exciting job. • You keep improving your skill by getting feedback. • You will get travel opportunities a lot. • As a chef, you don’t just feed people, but also create a mesmerizing experience for them. • A lot of physical works requires. • Let’s be honest, the chef has to do work min of 40 to 50 hours a week. • You cannot expect Sunday leave.

Last, I am leaving a note by saying that all careers are full opportunities, all you need to do is choose what feels right to you.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Strategic Talent Partner LLP HR Consulting and Advisory

STRATEGIC TALENT PARTNER LLP

CUSTOMIZED SOLUTIONS FOR ACCURATE RECRUITMENTS Kriti Anand | Business Connect

Kush Khosla Founder

COMPANY OVERVIEW trategic Talent Partner, a 360° HR partner for robust Employee Life Cycle Management, was founded in 2016 by two Strategic Talent Leaders, Jamal Ahmad & Kush Khosla. The company handles HR Consulting and Advisory services ranging from providing organizations with the best talent to strategic HR Advisory services or setting up the end-to-end HR Processes. It is known to create a robust screening process to give the best talent to its clients through detailed screening and filtering of candidates. STP offers a complete gamut of HR solutions primarily including, but not limited to, Recruitment, Talent Acquisition, Talent Management, RPO & HR Outsourcing.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Jamal Ahmad Founder

STP’s mission is customer oriented: They strive to reach the zenith of client satisfaction by delivering superior quality solutions. The company invests in extensive research to understand the client’s business, work environment, and business realities to accurately fathom their talent requirement and deliver accordingly. They are just as devoted to nurturing the workforce, and continually develop and cherish the highly competent team. The team works cohesively with clients on an ongoing basis. They follow proven strategic search methods to find impactful hiring solutions. Strategic Talent Partner is known for delivering quality service on time, every time.

“We work as one firm with clients and succeed through collaboration, inclusion and valuing diverse points of view” WHAT SETS IT APART What sets a company apart from the likes of it is its adherence to its own values. Strategic Talent Partner has a flawless work process, is devoted to its clients, and, additionally, is keen to follow through on its founding principles. The team at Strategic Talent Partner operates with complete integrity and ethical responsibility. The key to a successful search completion is a successful search initiation, and they promise and deliver that. The team owns the outcome of whatever they work for.

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STP has in its arsenal a promising and well-crafted search process that enables it to achieve key milestones early in the search lifecycle, laying a strong foundation to ensure targeted and effective recruiting. This thorough process ensures a strong slate of candidates for every assignment.

They grow with their clients, and are inspired by them to produce innovative solutions and exceed their very expectations. The Founders of STP say, “Everyday feels like a new start, new learning, new challenges, new deliveries and at the end what’s important is if we have done something today to make clients smile.” The founders’ past corporate experience and expertise, having a great logical and thinking team, and motivation to do something different from the masses to deliver better, have pushed STP ahead of the curve of competition. It is the work culture at STP that further distinguishes it from its competitors. “It’s a pay for performance culture at STP: you perform, you deliver, you generate revenue and no bar of experience or age, you get promoted, ASAP.” Instead of following the orthodox method of annual appraisal cycle, they reward the performing employees within three to six months. The company also has a special employee recognition programme plus incentive programmes, so ideally the team knows they have to be productive to survive in the STP culture.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

AWARDS AND FUTURE PROSPECTS Owing to its dedicated efforts through the years, Strategic Talent Partner has garnered a name for itself in the industry. The company has been recognized for its unmatched services. They were ranked in Top 10 HR Service Providers by a reputed media house in 2019. With Strategic Talent Partner LLP earnestly adapting itself according to customer needs, working consistently to stay on top of its game, and embracing innovation as its driving force, it is unsurprising that Business Connect Magazine has chosen it as a champion in the industry. STP was awarded with HR Company in Focus 2021, a trophy for recognition, and a Certificate of Appreciation.

Strategic Talent Partner is set to expand its wings further in the industry. The plan is to grow in all gamuts of HR, launch a Tech Hiring Portal soon that will be a Global platform down the line, and use technology to screen more and more quality candidates.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

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6 Health Reasons You

Should eat Dark Chocolate

Ashwathy Nair | Business Connect Do you like Dark chocolate? Well, if you do, then I have a good news for you. As per pubmed.gov, dark chocolates have numerous amounts of nutrients that can positively affect your health, it is made from seeds of the cocoa tree, which is known as a rich source of antioxidants among the others. As per nutritiondata.self.com, 100g of dark chocolate bar with 70-85% Cocoa bean contains 11g fiber, 67% Iron, 58% magnesium, 89% copper, 98% manganese, and a healthy amount of potassium, phosphorus, zinc, and selenium. Today, we are going to highlight the top 6 health benefits of consuming dark chocolate. IT IS A RICH SOURCE OF ANTIOXIDANTS For those of you who may or might not know about antioxidants, let me explain for you. There are free radicals that are constantly being formed in our bodies. Not having antioxidants in the body can make our body to undergo severe illness. Usually, we eat vegetables, fruits, and several Vitamins to disarm the radicals, which is perfectly fine. However, it would be far better if you take a few bites of dark chocolate after finishing foods or at any time. Dark chocolate is fully loaded nutrition that performs as antioxidants in our body, it contains a wide variety of potent antioxidants, rather than most other food.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

It improves blood circulation and lower blood pressures Cocoa bean (the main ingredient of dark chocolate) contains many different compounds like flavanols, polyphenols, and catechins. A report from Pubmed.gov, Flavanols is very effective to stimulate the endothelium cells – it produces NO to maintains vascular relaxation and contraction along with enzymes to balance blood clotting. Dark chocolate will keep your blood pressure healthy and improve your blood flow as well. It raises HDL (Good Level of Cholesterol) and protects the body from oxidized LDL (Bad Level of Cholesterol) A healthy level of cholesterol is required our body to make hormones and Vitamin D, which aid us to digest foods. However, there are two types of cholesterol in our body LDL and HDL. LDL (Low-density-Lipoprotein) reacts with free radicals, which may damage your tissue, such as the lining of the arteries in your heart. In that case, the Coca bean can be the protector of lipoproteins against oxidative damage. Moreover, Dark Chocolate can be helpful to lessen insulin resistance, it could save you from several other diseases. It may reduce the chances of heart disease risk. Like I said before, oxidation of LDL causes heart diseases, accordingly, it would be markedly better to consume dark chocolate. In long term, it may cause far lesser cholesterol

to lodge in the arteries that can reduce heart disease occurring chances. As per healthlin.com, eating dark chocolate more than 5 times per week has lessened the heart disease risk by 57%. Several observational studies have shown fairly drastic improvement. IT IS CAPABLE OF PROTECTING THE SKIN FROM THE SUN Ultraviolet rays are the main reason to cause skin damage, intake of flavanols as dark chocolate can defend your skin from the source of ultraviolet ray’s sun, accentually Flavanols improve the blood flow in the skin as well as skin density and hydration. As per a report from pubmed.gov. In one study of 30 people, the MED (minimal erythemal dose) became more than double after ingesting dark chocolate for 12 weeks. So, if you are teaming up to go on a beach vacation, especially in a foreign country, do not forget to load dark chocolate. IT COULD IMPROVE BRAIN FUNCTIONING Counting benefits isn’t over yet. Dark chocolate has been seen as a brain functioning improver. One healthy volunteer has shown that consuming Cocoa as a main ingredient of dark chocolate for 5 days has made better blood flow to the brain. Cocoa Bean intake could be helpful in developing cognitive function in elderly individuals with mental impairment. It has the possibility to improve verbal fluency. BOTTOM LINE Many pieces of evidence show that cocoa bean intake could be beneficial for our health, used as a weapon against heart problems. Of course, it doesn’t mean that you should start eating hundreds of chocolates every day. Become choosy while buying dark chocolate, should 70% or higher cocoa bean content.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Terra Greens Organic

Ensuring the essence of purity to you via organic produce Kajal Dobhal | Business Connect Today, the utilization of chemicals in farming practices has resulted in the upsurge of adversities, be it in the terms of our health or the environment. From the emergence of some rare forms of diseases to heart-drenching soil pollution, mankind is now being haunted by its brainchild- chemical reliance. The constant use of harsh chemical-based fertilizers is adversely destroying the beneficial microorganisms and delicate ecosystems around us. Without any proper management to deal with the chemical residues, livelihoods and health of the commonalities are put to fatal risks. Endangering our lives from multiple aspects, genetically modified crops are just worsening the situation in the present backdrop and the recent studies showcase that growing children are the most vulnerable ones to the aftereffects of new-age farming techniques.

LIKITHA BHANU Co-Founder & CEO

The time has come to shun those chemicals and turn towards sustainable ways of living. And what could be more effective than adopting organic farming! It is something that humans can undoubtedlyrely upon for healthier and better future prospects as ensuring a robust ecological balance has become the need of the hour. Organic farming eschews all the present farming techniques that include the utilization of chemical, hormones or antibiotics for augmented crop production. Instead, it depends upon natural fertilizers such as animal faeces, guano and fruit or vegetable waste material for enriching the soil with nutrients and grow healthier crops that are unadulterated and invigorating. Acknowledging the alarming situation that is pushing the human race towards a darker future, Terra Greens Organic has become a torchbearer that promotes organic farming and its end-produce via its online platforms. In a virtual coffee session with the CEO of Terra Greens Organic - Likitha Bhanu, our team discussed the exclusionary vision and mission of this outstanding business venture.

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Moreover, Terra Greens Organic is a one-stop store for all those distributors who want to launch their brand-new product line. Keeping purity and quality as their foremost quality, the company was conceptualized on the notion to become a leading brand that is synonymous with healthy and tasty organic food. Additionally, the company targets to revive sustainable agricultural practices in the country via organic farming techniques.

A GLANCE AT THE EXEMPLARY VISION

The company commenced its entrepreneurial journey with an outstanding vision to make organic food a ‘new-normal’ scenario. They are constantly striving to make organic food accessible to the commonalities by dispensing the awareness about eating the right kind of food. Terra Greens Organic is adamant to ensure it with a crystal clear vision. It is constantly seeking ways to make organic food more accessible to people,” states Likitha Bhanu. At present, they have ensured a well-established presence in the metro cities and is about to penetrate Tier 2 cities where organic food has become a diet trend for health-conscious masses. With the augmenting popularity of organic food, their presence has been mushrooming from leading stores to several top-notch e-commerce sites. Moreover, the company also offers home delivery services to end consumers.

“We envision to be the supplier of exemplary organic products to the world. While ensuring upliftment for the farmers in India, we aspire to be a supply centre to the world, states Likitha. “

The company’s core competencies lie in some out-of-thebox organic farming methodologies, keeping the farmer’s community as their foremost priority. It has made a distinction while being disruptive to the industry by being a women-led enterprise that firmly believes in healthy and ecologically balanced farming practices. They reckon that relying on organic farming is the best possible way to ensure a better future with sustainable methods.

SYNERGY TECHNOLOGY

Today, numerous technological advancements are being deployed in the favour of farmers and agricultural practices across the industry for process optimization. Being in a close association with the stakeholders, the company ensures to utilize a myriad of tech-trends at multiple levels- be it groundlevel production or track yield/inventories or to project expectations of the produce. For manufacturing or processing, their Inventory Management Software ensure seamless processes and enhanced efficiency. On the sales front, their PRM software allows them to optimize and improve the relevant operations.

“ Technology has helped in multiple ways to enhance our productivity “

Terra Greens Organic is an ancillary of Terrafirma Projects Pvt. Ltd. that is a Hyderabad-based organization. Fundamentally, it is a supply chain enterprise that is closely collaborated with the stakeholders across the value chain to deliver the endproduce from the farmers to the end-consumers. At present, the company has joined hands with around 12,000 farmers, whom a specialized team trains and supports in multiple ways while encouraging organic farming practices.

and achieve our aspired targets on time, asserts the exemplary CEO.

ABOUT THE COMPETITIVE EDGE

In its restless drive to make organic the indispensable part of common people’s lives, team Terra Greens is committed to assuring its end-consumers with the best-in-class fresh, safe and handpicked produce. As more and more people are turning towards organic products, the company specializes in offering such a product range that is pretty hard to obtain in the current scenario. What makes them stand apart is their specialized back-end team of skilled professionals in the organic industry. Likitha states that the identification of an appropriate farmer and vendor network is crucial to excelling in this domain and their expertise in this segment is a differentiating factor to them.

LEADERSHIP INSIGHTS

Likitha is serving the company as the CEO and her leadership style is all about being collaborative as she as witnessed exponential growth as a leader while being surrounded by her team. She believes that her growth has been an end-result of being associated with the team of experienced individuals at the company. As an organization, Terra Green Organics is a very flat enterprise where every department has its leader and everybody is avidly involved in the decision- making procedure. Likitha is always all ears to the suggestions offered to her by the team members and ensures to make a suitable decision by keeping the vision of the company into deep consideration. Under her leadership, she aspires to build a positive and collaborative culture at the company. She looks at the company as a giant machine where every small part plays a significant role that is chartered or defined. Her distinct leadership style allows the team members in encouraging the organizational goals as the top priority than the personal goals. For the future, the company aspires to become a leading player in the premium organic sector of Indian agricultural economy. Soon, it will be establishing a robust supply chain to cater to the needs of the end-consumers who are steadily taking significant steps towards health, fitness and organic food!

WORD TO BE CONVEYED

As an ending note, Likitha conveys a short message to the readers, “We take immense pride to be a part of the change and contribute to the ‘changing for the better’ scenario. The COVID-19 pandemic proved that our choices can make a major difference, and we are privileged to be a part of an industry that is an indispensable part of a ‘better choice movement’. Being an entrepreneur, it brings us enormous delight to be the enabler of promoting better choice among our end- customers.”

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

thinkIIT Where Innovation and Intelligence Shapes your Dreams Indranil Roy | Business Connect “Technologies are just static objects until they are animated by human ideas”. The phrase coined by Jeff Howe describes how technology and ingenuity have come together to redefine our lifestyle. Whether its products, services, compliances, etc. everything is at our fingertips. On the industrial level, illustrious augmentations – in production and procedures have completely revamped, the face of segments. Edtech is one crucial development, that has significantly revolutionized the prevailing practices in the Education Industry. From nursery to higher education, Edtech has earned popularity, for being remotely accessible and customized to needs. In this space, IIT-JEE, NEET and other recognized courses have become an emerging demand. thinkIIT is an innovative brand with an all-inclusive digital platform, offering customized courses to ensure every aspirant’s dream sees success.

thinkIIT - AT A BRIEF LOOK thinkIIT marks its presence in the Edtech space, by offering supplementary educational programs for Students – Schools, Colleges, Govt. & Private Educational Institutions and CSR focused Companies. Along with that, the brand exhibits expertise in designing unique, result-oriented courses for NTSE, OLYMPIAD, IIT-JEE, Engineering Exams and NEET/AIIMS preparations. thinkIIT is the brainchild of Kalpakosh Software Solutions Pvt. Ltd. – A popular Software solutions provider with a grasp over various domains. The brand has a team of adept professionals, whose subjective expertise, imprints the quality in every course. Since its commencement in 2014, the brand has redefined the career of many aspirants across India. Their courses carry the expertise of Kota, Rajasthan, which is the hub of JEE, NEET in the K-12 segment. Courses from Kota faculties can be availed at 1/10th cost; this also helps students par with peers in Kota and other Tier 1 cities. INDUSTRIAL MAESTROS ON BOARD thinkIIT is the innovative product of Manish Kumar (Founder & Faculty – Physics) and Jnanesh Kumar (Founder). Manish carries a flair for teaching and has 17 years of hardcore experience incoaching IIT aspirants. He is an engineer imbibed with a deep understanding of the Indian education system. His ability to establish a blissful experience for learners stems from serving in leading organisations, like Brilliant, Pie Education, Bansal, Vibrant, Motion and Allen. Via thinkIIT, Manish is revolutionising the education system, blending technology and conventional teaching under one roof. Jnanesh, on the other hand, is a technopreneur with 17 years of exposure in the IT-sphere. He has succeeded tenure with notable IT companies, like Subex, Open Clovis, Juniper Networks and Riverbed. After such a booming career, Jnanesh now focuses on building innovative solutions to foster sustainable and qualitative education to every aspirant. His efforts tether to product development and operational excellence at thinkIIT. www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

MANISH KUMAR Founder

QUALITY EDUCATION FOR EVERYONE The prime idea behind thinkIIT was to impart access to innovative and qualitative training across the country. The tier 2 and tier 3 cities in India consists of many talent pools, that remain marginalised due to lack of industry-oriented training. The void lags these talents significantly behind of tier 1 city’s counterparts, eventually shattering the dreams of many aspirants. thinkIIT aims to stand behind these aspirants and shape their dreams into reality. All the Courses and supplementary programs are formed on in-depth research and are acknowledged, for affordability. In a short span, thinkIIT has made a remarkable presence in the education sphere and set the bar high in coaching and academic support. INDUSTRY ORIENTED BUSINESS MODEL thinkIIT is encompassed with enthusiastic IT professionals who help it stay updated, with the latest technologies. The team practices R&D on an extensive scale to ensure a continuum in product development. Also, the brand has a robust feedback mechanism; the team keeps a hawk’s eye on it to ensure courses address the student’s motivation and zeal. The brand also provides continuous analysis reports to parents and further work with them to ensure a student’s right frame of mind. Some of their industry extensively acknowledged courses are:

• • • • •

Online Video Lectures for JEE and NEET Online Video Lectures for Class - 9 and 10 Online Test Series for JEE, NEET & NTSE Comprehensive Study Package for JEE, NEET Comprehensive Study Package for NTSE for Class – 8, 9 and 10

Investment in innovation and R&D also helps in the marketing of their products across the country. Market research, Profiling of targeted market, Zeroing down of business avenues, Nurturing the customers and relationship, setting the target and budgets, are some of the approaches threading their marketing activities. ‘LEARNER-CENTRED APPROACH’ – THE USP FACTOR thinkIIT’s student-oriented approach gives it a significant upper hand in the Edtech space. Over time, the education sphere has witnessed a considerable evolution. Digital innovations like - AI, ML, IoT, etc. have revamped teaching methods and laid the foundation for many firms. In this volatility, students often find it distressful in maintaining integrity with a particular firm. But, not at thinkIIT! The brand has a sublime approach towards its students - focusing on building a close intimacy with everyone. Some of the comprehensive measures, followed by the brand are as follows:

• Student Orientation for all the new students • Helping students envision how successful learning looks like • Platform to express their thoughts and doubts • Encouraging students to set their target • Periodic evaluation of the target and the path travelled so far • Development of critical thinking and introspection 43

JNANESH KUMAR On top of this, thinkIIT’s competence in augmentation keeps it ahead of the herd. “We try to bring in something new each time we tweak our content”, declares Jnanesh.The use of state-of-the-art technology has led to critical developments in their products and services every year. AFFILIATED WITH SKILLED PROFESSIONALS “We are a team of self-motivated individuals who are working on a common goal to create a niche in the EdTech segment”, says Manish. Along with the dynamic duo, thinkIIT’s team consists of self-empowered specialists, mainly from the ITSphere. Despite being a small team, the workforce is the biggest asset for the brand. From product development to streamlining their operations or performing R&D, thinkIIT’s team has addressed everything. To reward their efforts, the brand maintains a very flexible working hour and work from home as well. The agile framework fosters a work-life balance for every member on board. MILESTONES ILLUMINATING BRIGHT PROSPECTS thinkIIT was formed to be a catalyst in every aspirant’s career; this core motivation has helped it enlighten the career of around two lakh aspirants. thinkIIT is currently operating in - 160+ cities across - 25 states, in India. Along with online teaching, the Company has comprehensive test papers, subject companions, etc. These associated study materials have significant popularity in e-Commerce platforms like Amazon. In the road ahead, thinkIIT’s focus resides on further technological augmentations. Bleeding edge technologies, such as AR & VR, which are already redefining Edtech space, are the next landmarks of thinkIIT. FROM THE FOUNDER’S DESK

“The mantra is to keep your passion alive. Your path will never be easy, so you have to brace up yourself. India has an enormous and growing market, and there is a place for everyone. Give your best, the rest will follow if the intent is right.” www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

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5 Awesome Trips in India under INR 5000 Ashwathy Nair | Business Connect Since winter is here, it is time to get out of your own state and enjoy the best of what nature has to offer. Today, we are going to highlight the top 5 awesome and beautiful places in India, which will not cost you much to travel to. These places are breathtaking, eye-opening, and jaw-dropping. Here is our pick of places that you can visit under Rs 5,000

Kasauli, H

KASAULI, HIMACHAL PRADESH

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

radesh imachal P

Himachal Pradesh is one of the breathtaking places of India known as “Devobhoomi” (Abode of Gods). There are many tourist attractions in this state that won’t take your eyes off. One of the well-preserved natural beauty spots is Kasauli, it is a small hill station - nearby Shimla, and here, thousands of people come to this hill station to behold nature. Now you must have questions, when should we go? Well, it is totally up to you what season do you like most, if you want to enjoy snowfall and chilly winter, then Oct to Feb month is best for you. Around Rs 3,000 to 4,000 will cost you.

ha Jaipur, Rajast

JAIPUR, RAJASTHAN

KANYAKUMARI, TAMIL NADU

Prade sh

kumari, adu

Tamil N

Kanyakumari, situated at around 85 km from Trivandrum, where you can see lofty patches of red cliffs along with deep blue waters, obviously a three major water bodies Bay of Bengal, Indian ocean, and the Arabian Sea. Also, you can enjoy beautiful monuments and Vivekanand Memorial & the Thiruvalluvar Statue from the beach. The most wonderful view of Kanyakumari is sunset and sunrise at the one time. Believe me, you would not have any words to describe them. Let’s get back to the budget, accommodation will cost you around 800, and 250 to 300 bus tickets, the rest can spend further in the Kanyakumari.

Kanya

Tawan

g, Aru

Tawang is a fast-growing tourist place located at an altitude of 3048-meter in the midst of the mighty Himalayas. People here come to see the picturesque landscape, waterfall, and spiritual significance. This is also known for its Buddhist monasteries, here you can see a huge influx of travelers all year around. This is the place where people should come once in their lifetime to see exquisite nature view. I’m pretty sure, it will win your heart. The journey of Tawang can be accomplished at an affordable price as compare to other tourist destinations.

nachal

TAWANG, ARUNACHAL PRADESH

Jaipur, the capital of Rajasthan is known as the pink city, where ancient work of arts catches people’s eyes. Many places in Udaipur are worth visiting, such as Amber Fort and Place, Hawa Mahal (Place of the Winds), Nahargarh Fort, Jal Mahal, Jaigarh Fort, Jantar Mantar, and city palace. Every ancient fort has its own story. The city you can explore at a very reasonable price, you can find the best hotel at the price of around 1,000 INR, the tour guide will cost you Rs 500, and food 500 INR.

MussooR ie, Uttara

Having a conversation about nature and do not talk about Uttarakhand’s mesmerizing view. It means we are committing crimes because this is the place that sits in the lap of nature. There is a place called Mussoorie that won’t let you go anywhere. This glittering hill station is a paradise for a nature lover and romantic muse for honeymoon couples. The place is featured with stately hotels, cozy cafes, old taverns, and more. It is located at around 35kms from Dehradun. The best time to visit this place from Sept to Nov. travel fair is not expansive at all, you can go via train or bus, which will cost around 1,000 to 1,500 as per transportation you choose.

khand

MUSSOORIE, UTTARAKHAND

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

YourEStore.in

An Outstanding online Platform Bridging the Gap Between Retailers and Customers Kajal Dobhal | Business Connect

hen the masses across the globe enclosed themselves indoors, owing to the COVID-19 crisis, eCommerce services became the savior against that backdrop. To ensure safety and improvement in the businesses, the small and medium retailers heavily relied upon the eCommerce route during the unprecedented times. In that situation, Jnana Inventive Private Limited, a startup with its SaaS application-YourEStore.in, intends to offer product development and digital consultation services to small and medium - sized ventures. Kalidoss and Sinthuja, Directors form the core management team that runs the operations for YourEStore.in. The idea behind the inception of Jnana Inventive was proposed by its Directors who strive to make a difference for the local retailers. Incorporated in 2018, the Chennai-based start-up is facilitating the retail shop owners and sellers to move their businesses online to grow digitally.

KALIDOSS Founder SINTHUJA Co Founder

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

The sole motive behind the venture is to support the sellers to retain their customers digitally and carve their own brand name in the market by building an online platform. Moreover, the team ensures that the online solution is created in a local language to facilitate the local business owners with an effortless user-system interface. ABOUT ITS COMPETITIVE EDGE YourEStore.in is an exclusive E-Commerce solution where a retailer can easily receive customer- notifications on a regular basis. SMS and payment gateways are safe and secure keeping any kinds of threats away. Digital Point of Sale, Coupon, delivery, user management, stock management and referral systems are performed with expertise and acuity. The e-com solution also ensures that credit- system and reward points as per the usage and customer experience is enhanced by offering gift or scratch cards accordingly. The core management firmly believes in women’s empowerment, hence supporting women entrepreneurs and business owners with this online solution. Moreover, YourEStore.in also promotes homebased businesses in favor of retailers, SME and MSME. The targeted group that they ensure marketing for, belong to Grocery, Vegetables and Fruits shops, Fisheries, Meat shops, Natural products, Garments, Restaurants and Oil stores, etc where they ensure consistent support and enhanced experience to the retailers. While conversing with Business Connect, Kalidoss asserts that the global pandemic caused unavoidable disruptions in the conduction of businesses for retailers. Low productivity, losing the existing and new customers, and fragile business models abruptly hampered all the business operations. To bring ease against this backdrop, they aspired to shift the local shops into online ventures, and initially, they started all this via WhatsApp! But acknowledging the fact is that Whatsapp has its own restrictions. Based on its current privacy policy changes many users avoid and share orders using WhatsApp. So this is the right time to convert to their own brand app now. YourEStore an e-commerce solution was launched to deal with multiple problems while allowing the retailers to expand their businesses via multiple online modes. He states that at present, their SaaS application has over 1000+ registered retailers enlisted on the platform. Also, YourEStore, the online e-commerce solution which is creating more jobs and business opportunities for those who want to start their own business or want to earn extra money using their marketing skills. Bridging the gap between retailers and customers via digital mode, YourEStore allows the shop owners or sellers their customers to ensure an online presence among their targeted audience. Explaining the process to enroll at the online platform, he continues, “To begin with, retailers (shop owners) need to register themselves using the yourEStore.in website or application. Following this, our customer relationship representatives will call back to help the users to set up their online store and guide them on how to market and operate it.” Kalidoss claims that the platform has been designed to allow easy management of the products and orders where userfriendly UI and easy to learn approach is ensured. It has been laced with highly- secure architecture where Secure Sockets Layer (SSL) has been used to provide impeccable security. 47

Extending its presence gradually, in September 2020, Jnana Inventive was shortlisted by the Retailers Association of India (RAI) as one of the top 10 retail tech startups in 2000 participants that made it to the finals of ReTech Start-up Awards. ******************************************************** AN EXCLUSIVE VISION FOR ENHANCED BUSINESS The startup was launched with the seed capital of 50 Lakhs INR. So far, it has around 15 members with vast industry experience who are taking the company to greater heights. As the application operates on the B2B subscription-based model, their service- cost ranges from Rs 499 to Rs 899 on the monthly basis. Apart from this, the application has no hidden charges or commission at all which foretells their transparent approach. Furthermore, the subscription fees can be paid by the retailers once they start earning a profit, besides the EMI option is supporting the retailers to pay as per their convenience in a cost-effective way. For the future, Jnana Inventive aspires for raising the capital funds by reaching the venture capitalists from across the industry. Soon, our online solution is ensuring to make 1500 retailers on board in the upcoming year where the local retailers will be benefited to conduct a successful business in the digital era. In the next three years, the online solution targets to expand its list of retailers to 5000, also with the intention to become a preferred end-to-end easy e-commerce solution for the targeted customer base. Jnana Inventive not only provides e-commerce solutions but also our team helps them in digital marketing and digital technical consultations in a single roof. www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

4 NEW

CARS

Expected to Be Launched in

FEB & MARCH 2021

In 2021, many cars are about to launch in the Indian market. However, there are few cars which are expected to launch very soon. Here, I have picked 4 upcoming cars, which will be launched in Feb and March. TATA SAFARI

Ashwathy Nair | Business Connect

Expected Launch -22 Feb 2021 Estimated Price – Rs 18.00-23.00 Lakh The Tata Safari is now back in the market! Recently, Tata has opened their official booking for the all-new Safari of its Feb 22 launch. In terms of Safari Variants, the car will be offered publicly in six trims: XE, XM, XT, XT+, XZ, and XZ+. The safari seating capacity is 6- and 7. The six-seat variety safari will have the option of driver seats in the top-spec version. This harrier-based three-row SUV car is powered by the same 2.0 L diesel engine that produces 170Ps and 350Nm. It has a choice of 6-speed manual and a 6-speed automatic. But the automatic could be limited to the top-spec variant at launch. It has also an expectation that Tata is going to offer a 1.5 L turbo-petrol unit and an AWD at the later date. As far as Safari Features are concerned, The Tata Safari is coming with 8.8-inch touchscreen infotainment, iRA Connected car tech, a 9-speaker JBL sound system, a panoramic sunroof, and a 6-way powered driver seat. Moreover, it has cruise control, mood lighting, auto AC with 2nd and 3rd-row vents, tire pressure monitor, and leatherette upholstery for the dual-tone cabin. Talking about Safety, it is occupied with disc brakes, an electronic parking brake with auto hold, traction control, six airbags, rollover mitigation, and corner stability.

JAGUAR I-PACE

Expected 9th March 2021. Estimated Price 1.50-2.00 Crore Recently, Tata Motors-owned Jaguar Land Rover (JLR) made an announcement to launch Jaguar I-Pace in India on 9th March. For your information, this car will be the first electronic model. JLR has already started taking orders for the car in the country. You can book from the official website. JLR I-Pace is equipped with a 90 kWh lithium-ion battery and dual electric motors, that can produce 294 kW and 696Nm of peak torque. The 2.2-tonne electric SUV is able to do the 0-100kph sprint in 4.8sec, and go on to hit a top speed of 200kph as per the official website. While there is no ARAI-certified range yet, the car has a 470km WLTP-rated range on a single charge. JLR is going to offer their customer’s 5-year service package and 5 years of roadside assistance. Moreover, the car will come with 8 years or 1,60,000km battery warranty. JLR will introduce I-Pace electric SUV in 3 variants – S, SE, and top-spec HSE. It will be well-structured and come with Led Headlamps and tail-light, a full-length fixed glass roof, dual touchscreen infotainment system, and 19-inch diamond alloy wheels. Besides, It will have features to support Android Auto support and Apple CarPlay.

MAHINDRA eKUV 100

Expected Launch – In March 2021. Estimate Price – Rs 8.00-9.00 Lakh Mahindra ekUV100 is about to knock India Market‘s Door, which will look pretty similar to the ongoing gasoline-powered unit. However, few changes will be made to differentiate it as an EV. In terms of design, still will be seen the Sharp LED DRLs upfront here. The eKUV100 only comes up with a new lower front bumper in comparison with the KUV100. Black side skirts are also a sweet addition. The front grille will also draw great inspiration from other EVs in the market. Overall, the car interior will be the same. The eKUV100 carries a different type of fog lamp housing and a slight bump with a matte finish ditching the shiny plastic bits from the gasoline-powered car. Mahindra eKUv100 will be introduced with many modern techs, remote of their driving pattern and battery rage. The eKUV100 SUV carries a 30kW powerhouse, which will give a 150km driving range on a single charge. The quick charging features will be seen, meaning you can charge from 0 to 80 percent within hours. Mahindra is also likely to offer a powertrain during the launch of the eKUV800.

AUDI NEW Q3

Expected Launch – March 2021 (Tentative) Estimate Price – Rs 33.00-44.00 Lakh Audi Q3’s all-new generation is expected to launch this march; the next-generation Q3 was last showcased at the Paris Motor Show in 2018. It was predicted to be introduced in the first quarter of 2020. Due to the pandemic, the launch date was postponed. The New generation Q3 is based on the VW’s MQB platform, which makes it 96mm longer and 18mm wider (lightly bigger) than the first generation. Edgier design, in-line with the company’s great design philosophy, make its appearance more sculpted as compare with the previous model. All the developed interior space significantly and that is compared by all modern interior design theme similar to more expensive models cars, such as A8 and Q7. There are four engine options available internationally – Including three petrol and one diesel engine. However, it’s hard to say which one will be in India. www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

Tata Safari

Jaguar I-Pace

Mahindra E-KUV 100

Audi New Q3

www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA

RNI No. : DELENG/2018/76695 www.businessconnectindia.in | Vol. 3 | Special Edition March 2021 INDIA