Company of the year 2021 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

“Step Beyond Your Fence And Set Examples Through Efforts The World Will Be Inspired” “Empty your mind, be formless, shapeless – like water.” This quote by Master Bruce Lee is perceived in many different ways. But, the way I see it, it’s what a writer is supposed to be. As a writer myself, I’ve always strived to be flexible to ideas and scenarios. It allows me to personalise my pieces, transcribe a leader’s missions and visions, and, most importantly, present an organisation as a distinct entity. As a commercial writer, however, we are constrained by limitations and rules of engagement, which prevents us from sharing our entire thought process. But, a writer’s heart is always incorrigible, and our passion provokes transcendence. Staying within boundaries, we drive a creative impact, which ensures a pleasing experience for readers - something I believe makes our magazine a niche product in the market. At the end of the day, we aim to inspire the business community and the reading Aficionados. Lending credence to this belief, there are many professionals and business leaders who’ve stepped beyond the mediocre lifecycle. Let’s take Laxmi Mittal, for example. He had a strong educational background and all the support needed to have a prolific career. But he chose the path less taken. And today, the Steel Magnate is not only pioneering the industry but also imparting philanthropic work. Another example can be Ratan Tata. He is an alumnus of acclaimed International Institutes and had every opportunity to have a staggering professional career. But he chose to lead than follow, and today TATA is redefining the world in numerous aspects. It’s a long list and consists of many redefining leaders. Their work and progress etch inspiration, which has birthed several entrepreneurs in the sub-continent. Their humanitarian vision has encouraged leaders to establish unique ecosystems and opportunities for aspirants to develop their careers. Mr. Abhinav Arora, CEO of EOS & eDAS, is a leader of such biblical qualities. EOS is a renowned BPM conglomerate known for its techempowered solutions. Its sister concern, eDAS, is a digital tech-integrator capable of transforming a business from toe-to-head. We are proud to feature the leader and his astounding foundation on the cover page of our entrancing edition ‘COMPANY OF THE YEAR 2021’. Coming towards the end, we can see two very different elements. Writers and business leaders are different, but one common thing is we seek to inspire. And I sincerely believe we are keeping our word on the note. With that being said, I bid farewell for now. Take Care!

Kajal Dobhal Kajal@businessconnectindia.in

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Cover Story

ABHINAV ARORA CEO EOS & eDAS

EUREKA OUTSOURCING SOLUTIONS PVT. LTD. VISION COULD BE FICTION FOR OTHERS IT IS A CERTAINTY FOR HIM

SUNDAR PICHAI FROM THE JOURNEY IIT KANPUR TO CEO OF ALPHABET AND GOOGLE

Success Story

24 PLINTRON Mobility Solutions Pvt. Ltd.

Redefining the overall mobile service ecosystem www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Page No.18

26 Growth

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www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

ABHINAV ARORA

CEO-EOS & eDAS

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Cover Story

EUREKA OUTSOURCING SOLUTIONS PVT. LTD. NEXT-GEN BPM CONGLOMERATE WITH A TECHNOPRENEURIAL LEADERSHIP Kajal Dobhal | Business Connect

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The dynamism of the service industry has put BPOs and BPMs at the frontline of the segment. Companies of different sizes and portfolios are turning to them for help with their business demands. Amended with modern technology and practices, BPMs are becoming a popular choice for delivering exceptional results. They are no longer merely ‘Call Centers’ they work on multiple solutions, focusing on endto-end engagements in every vertical of the industry. India is home to many popular BPMs renowned for their excellent solutions and altruistic efforts towards talent pools.

eDAS – A HOUSE OF DIGITAL ENGAGMEMENTS

A resounding name amongst them is Eureka Outsourcing Solutions (EOS). Headquartered in the financial capital of India, EOS is a one-stop-shop for end-to-end outsourcing, digitization & automation, and consulting services, among other things.

EOS believes in being ‘agile’ and ‘flexible’ and constantly endeavours to align with technological disruptions. And doing so, it has launched the Eureka Digitisation and Automation Services (eDAS). The sister outfit offers a broad spectrum of Consulting and Digital Services like CaaS (Call Center as A Service), Intelligent Quality Management System, Intelligent Knowledge Management System, HR Onboarding Solution, RPA for Dashboard Automation, IDP (Intelligent Document Processing), Mobile Access Solution, Voice bot, Chat bot, Email bot among others. The technological prowess marks its distinct factor, and with differentiated services, it commits to helping companies find a credible route to success.

HOUSED WITH BESPOKE SOLUTIONS

EOS is a technologically strong BPM and digital service provider catering to every industry vertical across the globe. The Company offers a slew of bespoke solutions that scales client’s success and customer’s satisfaction. A detailed picture of their solutions is as follows:

• Customer Lifecycle Management: • Outbound Services- Customer Acquisition, Lead Generation, Up-sell / Cross-sell, Customer on-boarding& on-going relationship management services, etc. • Inbound Services- Omni-Channel Customer Support, Escalation Handling, liasoning with back-end teams for achieving resolution, Technical Troubleshooting and Support, etc. • Collections and Persistency-Pre-due calling, Post-due calling comprising of early buckets, mid-buckets, etc. • Alternate Channel Support - Email, Web-Chat, Social Media, etc. • KPO and Transaction Processing activities: • Supply Chain Management - Tender Management, Sales Order Management, Contracts Review, Payment Collection, Invoice Processing etc. • Back Office processing: Scanning, Indexing, Data Entry, Mail room Management, etc. www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

• Digital Services Suite by eDAS: • “VAANI” – An Omni-channel contact center solution, which is highly ‘User friendly’ in nature, with ability to empower contact center agents through ‘Performance and Quality Dashboards’ • Intelligent QMS – Immense capability to provide a single, holistic approach to quality management, with objective of boosting overall operational throughput, inevitably resulting in improved NPS. • Intelligent Knowledge Management System – Interactive Learning platform, capable of being deployed ‘On Cloud’ as well as ‘On Premise’, aimed at transforming from the conventional instructor-based training methodology and to have an increased learner engagement • Digital On-boarding Solution – This solution has been designed with the aim of overcoming the shortcomings of the conventional HR On12

•

• • •

boarding process like physical documentation formalities, etc. IDP – This solution is designed for smartly automating workflows, especially for dealing with unstructured text as, it comes with capability for processing documents in platform-agnostic and format-agnostic environment, etc. Human Capital Outsourcing Services. Talent Pool Sourcing, On-boarding, Payroll & Exit Management. RPA and Business Intelligence tools for maximizing automation: Deployments for re-structuring business workflows, more specifically for dealing with new-age technology environment through use of AI-based services.

The Company works with 60+ Marquee clients across verticals in 12 eminent languages handling 65+ Million transactions annually. Evolving for nearly two decades, it has amassed a robust workforce of 10,000+ personnel from various technical domains. The healthy mix of multiple segments gives it nearly 260 man-years of experience. EOS is driven by values of Customercentricity, Quality-driven growth, Global reach & Innovations. With a state of the art infrastructure and value-added business model, the Company has been constantly expanding its footprints. It has 10 delivery centers strategically located in India along with its office in US. ABHINAV ARORA- AN INNOVATOR IN THE UPPER ECHELON

EOS commenced operations in 2003, and its meteoric rise accounts for the efforts of its leaders. A principal member in its upper echelon is Abhinav Arora, CEO. He is also the mastermind behind the launch and success of eDAS and is the Digital Arm of EOS. Abhinav joined EOS in 2014 as a Senior Vice President and has since progressed through the ranks. Nonetheless, he commands nearly two decades of leadership experience with proven expertise in handling multiple responsibilities, especially in domestic and international BPOs across various geographical locations. As a prime leader, he has seen the transformation in ‘Outsourcing Services’, from a naïve stage to ushering into the Internet era. He has witnessed the rise of popular telecom providers, the paradigm shift caused by 3G/4G, the development of Digital Platforms and Fin-techs with IoT and latest being WFH which has emerged during the latest pandemic. The dramatic transformations has strengthen his conviction of India becoming a hotbed for outsourcing, conforming to its inherent strengths. This will be advocated by a rich talent pool, technological upgrades and untapped markets with rich potential. Moreover, the pandemic presented an extremely accelerating opportunity by driving a paradigm shift through technology, allowing outsourcing to evolving and be delivered under the ‘New Normal.’ Enlightened and inspired, he determinately pursued the vision for a next-gen bpm ecosystem, resulting in the birth of eDAS. He had a clear objective, to drive value-addition through a partnership approach with clients across diverse industry verticals. eDAS has been responsible for generating employment for 3,000 aspiring individuals across select Tier 1 and Tier 2 cities in India. Abhinav has also instrumented end-to-end efforts over the last seven years, amounting to the growth of EOS. He is a visionary with excellent business acumen and capable of delving into the ‘New Age’ technology disruption brought on by AI. 13

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for. The customer-centric model enables it to work with Fortune 500 and blue-chip clients across various industry verticals like Banking & Financial Services, Insurance & Healthcare, Automotive, Fin-Tech, Broking & Distribution, Manufacturing, Consumer Durable and Retail. Abhinav proudly conveys this as a collaborative effort of every individual on board. Providing strong emphasis on a governance structure has created a highly conducive atmosphere where employees can keep growing.

INTEGRATION OF R&D

The service industry anchors a lot of transformations from multiple spheres, thereby forcing companies to rethink their strategies from time to time. And being a part of it, EOS is not left behind.There is certainly a lot of traction of influencing factors, but nothing distracts it from building a progressive trajectory. EOS constantly evaluates its solutions to ensure it attributes to requirement of clients as well as the end consumer. The prudence lies in taking an informed decision about whether to develop a specific solution in-house or to leverage on solution(s) that can be availed through collaborations and alliance partners that are on-boarded from time to time. The decision is made in light of budgeted costs, future scalability factors, cost-benefit analysis viz-a-viz alternative options, and so on.

THE COMPETITIVE EDGE

Built upon innovative infrastructures and disruptive practices, EOS is one of the Top Domestic BPMs in the nation. However, it still faces a lot of competition from established and high-functioning peers with a global presence. Moreover, the competition within the nation can’t be neglected. Outsourcing continues to be an exceptionally competitive space in India. And with transformations, the competition is only picking the pace. Of course, this is alarming, but it doesn’t stop EOS from charging towards its goal. To grow and build, it focuses on creating a favourable and progressive environment for its talent pool. “We want them to understand that EOS is their platform for growth as leaders with a sense of driving quality from the very beginning,” adds the CEO. Focusing on the talent pool, it strives to create a ‘Robust Governance Framework’ by merging people and process-driven approaches. The framework will foster the required flexibility and accountability to each individual, maturing them for new responsibilities. The talent pool advocates a significant value to the underlying ‘Customer Centricity’. This includes driving cost management - in a way - that the overall market value increases, bringing in the value that stakeholders look www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

The constant underlying evaluation has helped EOS create faster, smarter and more affordable solutions. “We strive to do more with less”, remarks Abhinav. Over the years, it has created several case studies that illustrate its overall efficiency. It has developed an ‘Intelligent Voice Response’ model for a renowned Healthcare Company. The Company was struggling in managing, centralizing and consolidating “Customer Service” across multiple platforms. EOS’s platform helped it significantly cut down the cost of servicing a customer. In another case, EOS assisted an online brokerage firm experiencing significant cost pressure despite having a growing client base. EOS designed a durable and creative product with appropriate security measures in collaboration with partners, resulting in significant cost savings for the Client. The instances demonstrate EOS’s efficacy and ability to tailor the exact requirement of clients.

A CULTURE OF EMPOWERMENT

As previously said, EOS constantly nurtures its talent pool because it is people who drive excellence and boosts overall efficiency. In that light, departmental leaders nurture individual skills from time to time – This is backed by counselling sessions, focusing beyond their domains. Every leader serves as a mentor, assisting individuals in leading a balanced lifestyle while implementing a well-planned career path. Lastly, a robust ‘Performance Management System’ is implemented to identify best individual performers as well as teams. The system further helps in channelizing efforts to motivate individuals and teams to achieve better results.

Ultimately, all of these efforts integrate to create a ‘sense of ownership and open culture. Teams and individuals are taught to amend to newer operating procedures, which helps them overcome the areas of improvement emerging during exit interviews. The mentoring and guidance assists in creating an accelerated career path that empowers the inherent strengths each individual carries. BPOs are one of the highest employment generators, which presents it as a charitable segment. Having a presence in the industry for around 18 years, EOS has structured a robust and sizeable workforce, including people of distinct expertise. Overall it’s a ‘Moral Philanthropy’ which comes by default in every action and strategy. Following EOS route, eDAS also empowers cultural values, such as ‘People First’, ‘Value Creation’, ‘Global Reach’, ‘Customer Centricity’, ‘Seamless Quality’, ‘Technology’ and ‘Collaboration’. A constant focus on these values motivates workers to strive for betterment and pushes the Company to new heights.

Furthermore, EOS also invests time and resources in structuring startups. This is a fundamental guiding principle as it promises a win-win to every stakeholder, including investors, clients, employees, and the society at large. Put simply, EOS is an exceptionally dynamic company whose efficiency excels the boundaries of business. “Our approach in bringing about higher efficiency and optimization at all levels, makes us preferred partners for our clients, in the context of the service offerings that we bring to the table”, states Abhinav proudly.

FLEXIBLE TO THE PANDEMIC DISRUPTION

COVID-19 was no match for EOS! Housed with talents seasoned in International BPMs where ‘Work-from-Home’ is a common phenomenon, EOS swiftly shifted its operations to a remote model. To ensure ‘Seamless Business Continuity, it leveraged domain-specific collaborations to complete all mission-critical assignments, within permissible threshold timelines. With time, the ‘New Normal’ ecosystem was further strengthened - to drive necessary adaptability amongst the employees, such that every individual brings their utmost potential to work. “With the pandemic, it has become extremely important to provide an “Adaptable Culture”, which can help individuals maintain a work-life balance, and the success mantra for any organization to excel”, says Abhinav. Now, as things are becoming normal, EOS has implemented a blended environment WFH and WFO to further emphasize an overall ‘Improved Quality of Life’.

BESTOWED WITH NOTABLE ACCOLADES

The Company’s efforts to optimize the satisfaction of its stakeholders hasn’t gone unrecognized. In the last four years, it has won several prestigious accolades, namely:

• “Company of the Year for Outsourcing & Service Excellence” - Customer Excellence Summit & Awards 2019 • “25 Most Promising Global Outsourcing Companies” - Silicon India in the Year 2016 • “Fastest Growing Outsourcing Company of The Year” - Asia Outsourcing Congress & Awards 2015-16 • ‘’COO of the Year’’ - The Stars of the Industry Group2016 • “India’s Most Promising Leader” award for the Year 2020 - WCRCINT

A PARTNER OF CHOICE

Since its inception, EOS has concentrated and adopted a customer-first approach for constant evolution. On that notion, it constantly strives to create a ‘Happy Customer’ ecosystem across verticals, for better ROI, higher accuracy and reduced manpower dependency, such that there is enhanced scope for additional opportunities through re-skilling the talent pool for staying relevant in this era of disruption. And that they can be deployed in other core functions of the client’s organization. On the other hand, the Company has a knack for developing ‘Entrepreneurs of Tomorrow’ from different functions within the organization. It offers flexibility and encourages accountability so that, employees work in a progressive direction and become confident enough to take up the baton of ‘Aspiring Leaders’.

THE FURTHER PROSPECTS

Celebrating its achievements and the addressable growth, EOS seeks to foster the growth of startups while parallelly invigorating its resources. Abhinav believes it is the responsibility of every Business Leader to ensure a “LevelPlaying” field for nurturing an technopreneurial ecosystem. He concludes saying, “Creating a progressive ecosphere inevitably requires constant efforts to be undertaken at various forums with the objective of bridging the gap between Private Organizations and the Statutory Framework/Government Policies”.

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Success Story

Sundar Pichai From the Journey IIT Kanpur to CEO of Alphabet and Google

Succus Story

very closely to strengthen the AdWords targeting engine. At the time, Internet Explorer was playing a major role, although Mozilla Firefox was the alternative chicle for people.

In the world, there are two kinds of people living in one who is busy cramming history and another who is busy creating history. Sundar Pichai is one of those people who are really creating history. In this article, we will look at his journey to know, how he became a successful CEO of Alphabet and Google.

EARLY LIFE AND SCHOOLING. Sundar has a full name called Pichai Sundararajan, who was born on July 12, 1972, in Madurai, Tamil Nadu, and India. He grew up in an upper-middle-class family and had a Hindu upbringing, where his mother Lakshmi worked as a stenographer and father, Raghunath Pichai was an electrical engineer. Pichai had done his schooling from Jawahar Vidyalaya, the CBSC board. He did 12th from Vana Vani School at IIT Madras.

JOURNEY AS A PRODUCT MANAGER TO CEO In 2004, Pichai started working with Google as vice president of product management & development for Google toolbar, a vital strategic product that enables default search issues on various to go through Google and allow them to look at browsing behavior

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As Vice President of product management, he caught a weakness in Google’s strategy and launched a browser called Chrome (it is still generating a great amount of revenue for the company) as a defensive play against the established leading browsers application to protect and Grow Google. It had no guarantee that other browsers would make it easy for toolbars like Google’s to be installed by users. However, Chrome wasn’t just another web browser option, it was a foothold on desktop, trying to extend Google’s reach into the user web experience. Owning the browser experience was very significant as many applications became web-based, many of applications developed under Google led by Sundar Pichai, such as Google Drive (which are more responsible for), Chrome OS, and other applications like Google Map and Gmail. Today, from businessmen to students are spending a lot of time with this browser, since those applications are developed by Google,

those worked very well in their own Chrome. Today Chrome has achieved a 64% market share, while the Internet Explorer browser has no longer officially supported. Android was another massive opportunity for Google, Sundar increased his portfolio length, adding these to his ever-growing empire. Handling both of its operating systems, he was front-and-center in the company’s rivalry with other leading software industries like Microsoft and Apple. So, the Co-founder of Google Larry page made decisions to break up the company into a family of companies under Alphabet (it is called a parent’s company of Google), and Sundar Pichai became CEO of the Google subsidiary. Over the time period and Under the direction of Sundar Pichai, Google has seen big growth. In 2019, Larry Page and Sergey founder of Google have stepped down from Top roles at the parent company Alphabet Inc. Now Sundar Pichai is the new CEO of Alphabet.

SUNDAR PICHAI

Chief Executive Officer of Alphabet

OVERVIEWS Sundar Pichai is an Indian-American computer engineer and the world’s one of the top influential executives. He is the CEO (Chief Executive Officer) of Google and their parent company Alphabet Inc. He is also a member of Magic Leap. As far as his qualification is concerned, he graduated in metallurgical engineering from IIT Kharagpur and garbed a master of science degree in materials science & engineering from Stanford University. Further, he also went to the Wharton School of the University of Pennsylvania for an MBA degree, where he got scholar a Siebel Scholar and Palmer Scholar.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

FASTEST GROWING

COMPANY

TO WATCH GLOBALLY 2021

Redefining the overall mobile service ecosystem Kajal Dobhal | Business Connect

s we sat down for an exclusive conversation with the PLINTRON Group’s key protagonists— Mohan Kumar Sundaram (Chairman) and Subhashree Radhakrishnan (Vice-Chairman and Co-Founder) for this inside story, our team came across some valuable nuggets that we are pleased to share with our readers. Without any further ado, let’s dive into the pool of profoundness offered by these brilliant leaders.

COMPANY OVERVIEW

PLINTRON Group has attained the stature of being the world’s largest end-to-end multi-country MVNA & MVNE services, IoT and CPaaS player. It has a world-class reputation in providing Telecom SaaS Mobile Virtual Network Enabler (MVNE) solutions, Telecom as a Service (TaaS) Mobile Virtual Network Aggregator Services (MVNA) solution to Mobile Network Operators (MNOs), Mobile Virtual Network Operator (MVNOs), Enterprises and IoT service providers across the globe in over 28 countries, establishing its firm presence in 6 continents so far. While powering many IoT MVNOs globally, it also renders efficient solutions to several IoT players in multiple verticals and is the fastest-growing IoT company. Today, PLINTRON takes immense pride in have launched more than 140 MVNOs with active mobile subscribers of over 150 million in 6 continents. Owing to its global repute, the Group has an association with more than 40 mobile network operators and more than 1000 third party solution providers. It has been proving its prowess across diverse geographical localities while being headquartered in Singapore with offices in London, Dubai, New Delhi, São Paulo, and Seattle. The company’s Global Technology & Support centre located in India grants 24x7 supports the Plintron clientele. Scaling the heights of exemplary success, PLINTRON has planned to execute some major expansion strategies and is to be operational in around 50+ nations by the next 2 years.

Mohan Kumar Sundaram Chairman EXCLUSIVE VISION

The organisation was incorporated in 2008 when it began its functions as an integrated Cloud Services Platform provider. In the past 12 years, it has developed its own TaaS and SaaS Platform, integrated 140 MVNO brands to 40+ Mobile players. PLINTRON enabled them with innovative mobile services and managed to activate over 150 million connections across the world. Subhashree Radhakrishan, Vice-chairman and co-founder, says that in order to address the prominent challenges in the newly emerging scenario mobile players and enablers have to be in sync with rapidly evolving technologies apart from ensuring better customer engagement. Plintron has addressed these challenges effectively while coming up with 4G launches in over 15+ countries and also testing 5G technologies for launch with pilot deployments in 9 countries. The luminary asserts that owing to their sound vision, they have been able to build a highly- efficient and future-proof platform to assist mobile innovators throughout their entrepreneurial journey for an accelerated growth mode. Today, PLINTRON’s vision has propelled it to be the world’s largest multinational TaaS provider with a steadfast mission to incorporate a TaaS operating enterprise in each potential country that will be backed by their SaaS platform. With this exclusive www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

its own Mobile Virtual Network Operator – Telecommunication licenses from the Governments of USA, INDIA, RUSSIA, MEXICO, BRAZIL, ITALY, COLOMBIA and AUSTRIA to operate its own Public Telecom Network services for its customers. Security, IoT / M2M and Smart Devices are some domains that fall under his area of specialization. His unique stewardship and years of experience in the industry have been honoured with the Global Indian of the Year 2020-21 Award, by AsiaOne Magazine with ET Now as the Media Partner. He also serves as a key Member of the FORBES Technology Council from where he is leading the path to tech dominance as an active thought leader.

mission statement, they strive to integrate with the global developer community to ensure innovative value-added solutions. Additionally, PLINTRON will also continue to spearhead IoT technology with its Cloud-based platform.

A GLANCE OVER ITS COMPETITIVE EDGE

Affordability, scalability, technology adoption and flexibility — are the terms that describe the Group’s differentiating factors in the market. The business expansion ensured by PLINTRON Group across 28 countries in a short span of time is unparalleled. It provides a one-stop shoppe complete end to end package to customers, with a choice of deployment models. They also provide integration with 4 payment gateways and more than 1000 third party solution providers, they provide wholesale air time contracts, domain-specific support in sales, marketing, GTM, Regulatory, Operations and Customer support set up, they even provide SIMSs and number ranges to their customers.

•

“We understand our clients’ requirements and propose an appropriate customised solution that will help them succeed in the competitive MVNO and IoT market and every new project meets our rigorous quality standards which are in line with global practices,” affirms the Chairman. Plintron is an early starter in the IoT segment especially the telematics segment and has seen exponential growth in IoT.

IN TUNE WITH R&D

R&D is the ‘mantra’ for PLINTRON Group as per its leaders. Be it IMS VoLTE, or 5G NSA or eSIM, the Group has pioneered the commercialization of these new technologies. Here, the R&D department works along with the Product management team developing innovations and adapting new technologies as per customer requirements. PLINTRON’s close collaboration with over 1000+ third-party solution partners says it all!

GOLDEN FEATHERS IN THE CAP

Beyond any doubt, PLINTRON Group has grabbed attention in the MVNA, MVNE, MVNO, CPaaS and IoT space, granting it several rewards and recognitions. Out of those, a few of the worthy mentions have been enlisted as follows-

MEET THE VISIONARIES BEHIND PLINTRON • Mohan Kumar Sundaram— He is the Chairman of PLINTRON Group where his primary responsibility is to assemble the 1000+ robust- technology teams to develop and roll out its MVNA/MVNE platform, IoT solutions and network in 28 countries for 140+ MVNO businesses. At present, he has been dedicating his expertise to fulfil a vision of being operational in 50+ countries by 2023 and augmenting the international business. •

•

Subhashree Radhakrishnan— The Vice- Chairman and co-founder of PLINTRON Group, Subhashree is well- recognised for developing world-class Telecom products justifying international standards. These innovative products have been commercialized in 28 countries with compliance with the local regulatory and consumer requirements. Her implementation of an exemplary business model at PLINTRON has allowed the Group to enjoy the title of being one of the top industry players. Under her guidance, PLINTRON Virtual Network services were enabled based on the radio coverage sharing in multiple countries from the leading mobile network service providers. As a techevangelist, her intense focus is on innovation that has stimulated the PLINTRON team to come up with some ingenious solutions. Her discerning abilities and thought leadership have brought many recognitions and accolades to her favour across the business fraternity.

• • • • • •

In his Leadership role, he is responsible for enabling businesses with products / services for additional revenues and optimizing cost by network sharing and offshoring. His prowess is to bring the business focus in technology and service delivery. He has widespread international business exposure with experience working with various countries’ regulators and network service providers in formulating the full mobile virtual network operator [MVNO] model and network sharing commercialization. Under his guidance, PLINTRON has acquired

Bagged ‘Best IT / ITES company’ at the — Dun & Bradstreet – Axis Bank Business Gaurav SME awards 2012. Included in NASSCOM’s Top 50 Emerging Growth Companies in India, 2013. Rated by Silicon India as the Best Company to Work for in India, 2015. Listed in GSMA’s Mobile IoT Innovators, 2017. Ranked ‘India’s Best MVNO and IoT Service Provider’ 2017 by Berkshire media. Rated India’s Best Company of the Year 2020 in the CPaaS category by Berkshire Media.

While receiving awards and accolades, the company has envisaged an ambitious growth plan including planning an operating company in every major market in the world. The next 2 year plan is to become operational in 50+ countries!

A TOKEN OF ADVICE BY THE TYCOONS “Aspire to be the leader in your field and that requires a commitment to meeting customer requirements, stringent quality standards and high levels of customer service.” 21

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Growth

Professionalism is the magic touch that works like magic. Unlike a magician he doesn’t just pop in and pop out with success; hard work and smart work must combine. The magic moment comes when he is announced as the worthy recipient of a meritorious award. -Vincent Okay Nwachukwu

“

As you fabricate your business, it’s essential to execute an awards strategy as a major aspect of your showcasing procedure. Beginning phase entrepreneurs and new businesses may falter to seek after an award since they figure they won’t win. Like each activity in an organization, the award procedure requires an insightful planning, here are the means by which to begin. ARRANGEMENTS AND RESEARCH On the off chance that you need to develop your business through business awards, on the off chance that you truly need to feature how incredible your business is, there are two questions that you have to inquire yourself before you enlist your organization in any honors program. The primary inquiry is: What is my organization extraordinary at? What are the key viewpoints that my organization truly sparkles in? This is significant: You clearly won’t win honor for client administration on the off chance that you are not giving any client assistance. Furthermore, in the event that you do win an honor, what is the genuine estimation of the honor? Furthermore, won’t your new clients feel like they got deceived? So make a plunge and make sense of which parts of your organization truly sparkle. What makes your organization fantastic? What makes your organization culture unique in relation to your contenders? On the off chance that you can’t make sense of everything by yourself, perhaps it is a smart thought to ask your representatives. Ask them what they like about working for you. Inquire your business group what the client criticism is and why clients like your item. Get an inclination not asimply for the parts of your organization that need fixing, yet in addition to the parts of your organization that sparkle!

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together material that profits by it. On the off chance that you are a web-based business, including your honor to your checkout pages; on the off chance that you are a counseling organization, put it on your proposition and offers. Include it to your promoting materials, remember it for official statements (even columnists love approval!), and see that it gets the consideration it merits so you get the accomplishment from it that you’ve earned!

CHOOSING AWARDS PROGRAM Choosing awards programs for your business is definitely not an insignificant errand. There are numerous variables to consider –, for example, your area, your advertising the spending plan, your industry, the sort of approval that is required to develop your business, and possibly the laws in your nation. Since you have a rundown of conceivable awards programs, the time has come to channel this rundown down until you choose a grant you can run for the present moment.

CLIENT RELATIONS Let your current client base realize you won an honor. Thank them for assisting with making your organization a triumph – let them know they are a piece of the excursion. Inquire them to share your example of overcoming adversity, also, make it simple for them to share your honor material on social media. Increment your social confirmation along these lines. There are numerous approaches to pick up benefits from winning awards, yet we trust that we had the option to give you an essential what you can accomplish by winning an award!

One thing to remember is that business awards go from no section expense to charges of many a huge number of dollars, from low notoriety to profoundly esteemed business grants, and from pay-to-play grants to autonomously judged business grants. Your objective ought to be to recognize those honors that lie inside your span and that gives you the most advantage. Don’t just run for pay-to-play grants since they are anything but difficult to accomplish. ORGANIZE AND PLAN. When you have a total rundown, organize. As you’ll discover, the accommodation procedure can be overwhelming, so make sense of which awards are generally imperative to you. In the event that the award program has classifications, figure out which classifications you need to win in (and what classifications are feasible). Take a gander at earlier years’ victors in differing classes to help decide if you’re a fit.

BE INVENTIVE, YET FOLLOW BEARINGS. Associations giving awards might be checking on several entries. In this manner, make your accommodation stand apart with inventive and brief composition and materials. Try not to handle the accommodation alone; approach your group for help in exploring the language and helping your accommodation be particular. Try not to get so made up for a lost time in your accommodation that you neglect to follow bearings. Severe necessities might be spread out for the accommodation and conveyance of your pieces. Follow these headings precisely. You would prefer not to exclude yourself since you neglected something.

INCLUDE THE RIGHT PEOPLE FROM YOUR COMPANY You might be the Chief Marketing An official in your organization – however, for convincing accommodation– it might help to get the others from inside your organization included. Counsel with them – let them include their two pennies. It might give an alternate perspective on the issue, an answer, or a bit of shading that could pay off in the end. More individuals = more successes!

Would it be a good idea for you to simply kick back and Basque in the unceasing brilliance of being a victor? Bogus! Spam your clients interminably with messages about your rewards, everybody needs to realize they’ve picked the best provider all things considered. It’s incredible to reconnect with existing clients and new possibilities.

ASSEMBLE CREDIBILITY Winning an award is an approval of your organization’s execution or crucial. – you were assessed by an expert and autonomous gathering also was esteemed a victor. Indeed better – you can affirm you are a victor essentially by staying an identification to your temple blunder business. Utilize that identification taking all things

It’s a learning procedure, and you’ll develop and learn as you do entries all the more as often as possible. What’s more, when you do at last win, ensure the world knows. Winning awards isn’t about the trophy; it’s about the gloating rights, all things considered! 25

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BAAZAR RETAIL Create a fabulous shopping experience Kajal Dobhal | Business Connect

The revival of retail and larger size value retail concept stores were aided by this. This paved the ground for the rise of a new retail trend known as value retailing. Value retailing is a large-format shop model that sells branded items and accessories at a discount. In the consumer shopping list, value retail maintains a high priority, and sales for factory stores and off-price items continue to increase.

MANOJ KHEMKA MD & Founder

Baazar Retail has been a part of the value retail model since 2002. It is one of the Eastern Region’s oldest and fastest-growing value retail concepts. Baazar Retail is a forerunner in Eastern India’s value for-money retail construct.

f an item was offered for sale at a discounted price a decade ago, it would raise doubts in the minds of customers. But now, with the advent of the value retailing idea, that behaviour has altered. There has been a notable shift in their purchasing habits. Customers have been pickier in recent years, seeking high quality and low prices. The origins of value retailing may be traced back to the market recession when creativity was critical to surviving the downturn. Consumer shopping patterns had shifted as a result of the recession, resulting in negative growth in the retail sector. Consumers limited their purchasing expenditures and preferred to purchase products during clearance sales and promotional offers. As the globe emerged from the crisis, consumers who were accustomed to purchasing items based on discounts and special offers continued to do so.

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Images Retail Awards named the firm the “Most Successful Value Retailer in East India’’ 3 times. The founder, Mr. Abhishek Khemka steers -

“The consumer, not the product, is at the centre of value retailing. As a value retailer, you must create an excellent description that is tailored to the customer’s preferences. Then present a narrative on how it added value to another customer. This is the crux of value retailing” MANOJ KHEMKA MD & Founder

“People from the middle and lower-middle classes are served by us. We earn their trust by providing them with the highest quality available at an affordable price. We also offer a speedy and effective customer service department that handles consumer comments and complaints.”

items at a reasonable price. We are constantly exploring new methods to satisfy consumer expectations via innovation and creativity.”

ABHISHEK KHEMKA Founder & CEO

Currently, Baazar Retail runs 85 shops across the states of West Bengal, Uttar Pradesh, Bihar, Jharkhand, Tripura, Assam, and Odisha, with a total retail area of 6 Lacs sqft. Men’s apparel, Ladies’ wear, Children’s Wear, Accessories, and Household goods are available at Baazar Retail. “To guarantee that our branches run smoothly, we utilize Ginesys software and Wooqer. Both of these software offers comprehensive technological solutions to organizational demands and ensures a seamless operation.”

“Baazar Retail has a VPN (Virtual Private Network) system that connects all of its shops and keeps employees up to date on sales inventories, ensuring effective supply chain management.” explains the founder. MEET THE LEAGUE OF EXTRAORDINARY GENTLEMEN WHO MADE BAAZAR RETAIL A BRAND Manoj Khemka: He started his professional journey with a nominal salary. His ambition nurtured a dream to contribute to Society by providing quality apparel at affordable prices. He envisaged a dream of a large retail chain. In the year 2002, he embarked on this ambitious venture. “Back when our company was first invented, our biggest competitive advantage was “value-retail” where we provided the best quality and affordable prices. However, as more competitors entered this market, we shifted to “organized retail” which became our next competitive advantage. Hence, we have never had a single, statutory competitive advantage and we have always kept on evolving.” says Manoj. Abhishek Khemka: A first generation entrepreneur & the current CEO, he has more than 15 years of quality experience in ‘value for money’ garment retail industry and is related to the company for more than a decade. Apart from his successful business career, he is actively engaged in various charitable and social welfare events all across the nation and is well connected with the reputed names in this field. Baazar Retail displays a fabulous shopping experience rates than branded goods. MAKING FESTIVALS EVEN MORE SPECIAL High-quality product outreach and need, as well as supply chain management, are critical to the operational success of value retail businesses. Because the stores serve the tier-II & III sector, the product category caters to regional demands. Considering India is a varied country, different ethnicities have distinct festivals for different seasons. For example, while the south of India celebrates Onam, the north celebrates Baisakhi. Value retailers follow these specific criteria, to provide the section with the most desirable items that are in demand at the time. This makes the festivals more special and occasions more lively and fun. As the founder steers, “We first get to know our audience by connecting with them, and then we answer their wants and expectations by offering them the required

THE QUALITY ASPECT: THE QUALITY OF A PRODUCT IS MORE RELEVANT THAN ITS PRICE When salesmen say that an item is compact because of the material, or that it is sturdy and much less likely to damage, or that discoloration won’t set in because of the superior fabric finish, those are known as value claims. Those services and products provide the shopper with something smoother to touch, something that is more durable or appears newer for a prolonged period. If a potential consumer values those characteristics, he/she will purchase them. “The quality of our products and services is important in all we do. We establish reasonable goals for ourselves to ensure that everything we do is executed to the best of our abilities. Our internal Quality Program is focused on ensuring that our products meet a stringent set of requirements, which includes listening to customer feedback and going above and beyond the specific standards.” quotes Mr. Khemka.

ACCOLADES AND ACHIEVEMENTS The brand has been recognized several times in its lifespan, and the quest for excellence. Some of these accolades include:

“The Best Brand Award” on 18th March 2021, in addition to the “Best Organised Retailer” Award at Times Business Awards, 2020. Mr. Khemka and his team are constantly working hard to create value for their products, value that customers can feel and recommend to others as well. “We intend to widen our reach so that we can cater to people, all across India. We also intend to launch an e-market very soon, bearing in mind the convenience of our customers.” He says.

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MEHTA WEALTH LTD A Parasol of Integrated Wealth Management Solutions Indranil Roy | Business Connect

t is said, “The more you invest, the more you make”. But it’s not a doctrine or creed. It’s an understanding derived from years of analysis by fervid researchers. Relating to investing, Wealth has always been a prominent asset in our life. While the majority of the population focuses on building money and storing it for themselves and future generations, HNIs and UHNIs place a greater emphasis on investing. Meanwhile, varieties of investment opportunities have emerged in the market, making investing immensely complex for any

layman. This raises the need for Subject Matter Experts who can chalk out an individual or company’s financial objectives and goals, research them thoroughly and propose viable options that impart maximum benefits. Mehta Wealth Ltd is one such entity, leading this mission for the past 15 years. Headquartered in Surat, it caters to HNIs & Ultra HNIs, including domestic, NRI and institutional clients.

NEED BASED SOLUTIONS

Found in 2005, Mehta wealth spearheads the wealth management space with a

Krunal Mehta

The entire process is monitored by an in-house team who keeps track of the risk factors. Timely reports, easy access to investment data along with real-time tracking ensures a guaranteed transparency with clients. To take this a step further, the Company offers an easy-to-access mobile app

Keyur Mehta

MD & CEO

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number of advisory-based solutions namely, Portfolio Management (PMS), Alternative Investment Fund (AIF), Private Equity, Global Investment Fund and more. However, the Portfolio Management Services sets it apart from its peers. It’s particularly popular amongst HNIs as it allows customization in an Investor’s portfolio. The product caters to specific objectives of all levels of investors. It focuses on delivering sustainable performance while keeping track of underlying challenges. Investors will receive periodic reports on their performance tracked regularly. This is followed by viable data on different aspects on investments that keeps clients off administrative hassles in investments.

Chairman & CIO 28

aligning with its trends keeps the Company competitive.

‘Mehta Wealth’. The application provides detailed portfolio reports Performance Statements, Portfolio Holding Reports, Transactions Statements and Capital Gain/Loss Statements.

AN UPPER HAND TO INVESTORS

While making an investment, it’s prudent to pick the right products or asset management companies. Moreover, it should be backed by knowledge and research to determine the investment’s credibility. An investor investing in direct equities without prior and ample research gets lesser returns. Cognizant of these scenarios, Mehta Wealth provides viable AMCs to invest in, along with a portfolio of 15/20 companies. To form this collection and guide companies to steer clear of the risks, the Company does a lot of R&D. And, they attach clients with an accomplished fund manager to work with. Mehta Wealth ‘doesn’t close sales, but opens relationships’. The very reason, it’s extremely selective when it comes to picking fund managers. Every individual’s track record and investment philosophy is thoroughly checked before onboarding them. Mehta Wealth intends to present itself as a true ally to its clients. The Company does profiling of its investors to know their risk appetite, investment horizon, existing investments in other asset classes, etc. It enables the Company to provide diversification across asset classes. To sum up, Mehta Wealth offers knowledge-based tools and resources for viable wealth management to both individuals and organizations.

THE UNDERLYING FORTE

Mehta Wealth’s core values and technical features testify to its overall excellence. Its business model is a fine blend of research and innovation; hence, operations are carried on digital technologies, such as Mobile App, Chatbot, CRM, etc. Technology is the cornerstone, and

On the other hand, the Company empowers entrepreneurial values like Trust & Integrity, Transparency, Excellence and Innovation & Teamwork. Not to mention, every operation reflects these values. A good instance of it is how they overcame the Pandemic stretch. Being 100% digitized, Mehta Wealth swiftly shifted to work from home and maintained uninterrupted connectivity between clients and the Company. The Company follows the notion, ‘People, Planet and Profit’, and puts its employees’ development and content as utmost priority. The working model is acknowledged and implemented by many across the industry.

A VIABLE CAREER OPPORTUNITY

Mehta Wealth values research, as well as prudent employees, in order to be a long-term and trusted decision for investors. It believes in giving every aspirer’s goals and ambitions the wings to fly high. It has built an ecosystem where individuals’ intellectual development is prioritised. Individuals will find unwavering support and friendliness that can contribute to their content. On the other hand, Mehta Wealth allows employees to learn through work. It avails an L&D program that includes webinars & Training sessions with fund managers and internal knowledge sharing to enrich their knowledge. Mehta Wealth offers flexible work hours, market intelligence and an opportunity to deal with notable HNIs and build healthy relationships.

LED BY FINANCIAL MAGES

Mehta Wealth’s long excursion is a testimony of the relentless efforts of its leadership. The Company is

under the aegis of Keyur Mehta (Chairman & CIO), Mr Krunal Mehta - (MD & CEO), Mrs Kinjal Mehta - (Director & COO). The trio has steered the Company through the tides and further establish a global presence. Mr Keyur is the driving force behind Mehta Wealth. He imparts to Mehta Wealth’s revenue growth with a socio-economic approach. Mr. Keyur has over two decades of financial experience and has aided many schools, universities, and institutes in their growth. Also, he has sponsored sports, cultural and social events for Companies. Mr Krunal is the epitome of energy and enthusiasm. He loves to see businesses grow and specialises in venture creation & execution. He is also a prudent speaker with a deep passion for coaching aspiring leaders. Mrs Kinjal is a one-of-a-kind leader. She presents enthusiasm in her every action, whether it’s business or not. She prioritises maximising her time on surrounding opportunities and has a knack for societal contributions too.

EMPOWERING WEALTH, BUILDING REALTIONS

“Our mission lies in empowering wealth of people.” – Mehta Wealth. Over the course of its journey, Mehta Wealth has consistently been upholding this mission through its services. And, it is evident from the rivetting presence across verticals. Adapting to transformations and overpowering numerous challenges, the Company has become an inspiration of growth to many. Taking this a step further - with an emphasis on - building relationships, Mehta Wealth has been organising the Annual Global Investor Conference (MFGIC) and India Investors Summit. These events are tailored to HNIs and UHNIs and addressed by industry experts, such as policymakers and domain leaders.

RECOGNIZED AND AWARDED

A business with approaches of this magnitude doesn’t go unnoticed. Mehta Wealth is featured in eminent business magazines, such as Silicon India, The CEO Story and The Business Fame. Their honesty, integrity and persistence have earned them the “101 Top Most Influential BFSI Leaders” award at the ET NOW World BFSI Congress & Awards, Taj Lands End, Mumbai. 29

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Lifestyle

How To Stop Your

Mind from Wandering BCM | Anant Kumar

It was 1830 when author Victor Hugo had six months to write a book but couldn’t concentrate on his work. So, when the publisher said that either he delivered on time or no book deal. Hugo took drastic measures, he removed his clothing and had his assistant lock them away, leaving him with no proper attire to leave the house, and he wrote furiously. As a result, the book Hunchback Notre Dame was published two weeks before his deadline. Staying concrete is challenging even when you are good at your work. When you struggle with concentration, you cannot focus on a task that needs to be delivered on time, waste a lot of precious time, disjoint conversation, and more.

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So how often would you say your mind wanders on a typical day? People spend half of their waking hours wondering about something other than what they’re actually doing in the present. A stressed mind is committed to wonder about different kinds of things. It all boils down to what refers to as time stress. If you tend to worry about a pile of tasks living on your desk or that you won’t live up to your potential, you are experiencing time stress. In short, overall, it ruins your productivity and increases your stress level. Of course, this isn’t how you are supposed to live your life, right? You want to be your best version. So how can we stop our minds from wondering? Although it has been seen that a wandering mind can be beneficial in some way. However, it has become an epidemic in the business world. The human mind remains malleable throughout adulthood, and it can be leveraged and develop concentration levels. Here are the 3 steps, which you can apply whenever you have difficulty staying focused.

Track your wonder mind

on your breathing. You can follow a simple step to calm your mind: count 1 to 10 as you breathe in and breathe out. You can repeat this more than 10 times. Let your stress be pushed away. The best of this little activity is you can do it whenever you feel tired or get distracted. This 10 min practice can put you in an entirely different state of mind. It’s a much more rewarding productive habit rather than spending time on social media.

Our mind easily gets distracted. According to a new study from Microsoft crop., people now generally get distracted in just 9 sec. Our mind is like a kid in toy shops, free to move one thing to another, often without constraints. So, as you start wondering about something else, track your mind where it is going? Take a pad/diary and pen and write it down, and take action accordingly. If you can’t get rid of your wonder about the passionate area, maybe it’s time to explore a new job. If your mind keeps wandering about a bad relationship with a colleague, maybe it’s time to confront the situation. If your mind is on the beach or tropical islands, maybe you are overdue for a vacation, schedule a vacation. What I mean by that is to try to find a reason behind that act in this meaningful area.

Delegate As a leader, you’re pulled in a million different directions. It is easy to fill up a day with unimportant tasks and let the performance suffer, but one can acquire delegation skills. You can start with conducting an audit of all the persons at your offices, their responsibilities, and abilities. Try to keep reviewing the list, then point out all of your more time-consuming tasks that cannot affect your success. Think about how you can delegate this task to your colleagues. Your colleagues will be grateful for you not just shoveling work on them. Before delegating tasks, make sure that your colleagues are committed to taking tasks so that the skill you impart to your colleagues can benefit you. A conquering art of delegations eases your stress level.

10 min or 15 min breaks “One deserves a day away, in which no problems are confronted, no solutions searched for. Each of us needs to withdraw from the cares which will not withdraw from us.” Stated Maya Angelou. Taking breaks is the best medicine to apply when your stress level and cortisol level overdrive. Many researchers have found that when employees take a short nap or frequent breaks, they report higher levels of job satisfaction, reduced exhaustion, and greater willingness to go beyond their assigned tasks.

As an entrepreneur or boss, you need your cognitive skills to perform your jobs well and get ahead. If you can’t take care of it, stress will drive your mind on a roller coaster, which will destroy your concentration, no doubt even your career. By following these three steps, you will be more productive, develop a better understanding of your coworkers, and be more relaxed.

You need time to recharge your brain, so set the 10 t0 15 minutes break to do just nothing. Find a quiet space or put earplugs in, switch off the all-electronic gadgets, close your eyes and focus

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For Unmatched A-to-Z IT Solutions Kriti Anand | Business Connect

COMPANY OVERVIEW

Errorkart, owned by OnlineTekSupport IT Solutions [P] Ltd, is a Service, Solutions and Sales center for all IT devices. A brainchild of Mr Shreevardhan, the company is a trusted IT service partner for various organizations across multiple sectors like banking, finance, IT, manufacturing, etc. Based in Bangalore with a pan-India presence, the company specializes in providing complete solutions and repairs from simple to complex technical requirements for all brands of PCs, laptops, printers, and other devices. Additional services offered by Errorkart include Annual Maintenance Contracts, Networking and Firewall Solutions, and Server Hosting IT Procurement. In short, Errorkart is the way to go if you need a one-stop solution for all your IT requirements. Mr. Shreevardhan ventured into the computer business in 2004. With more than a decade of experience in the industry, he is a visionary leader with unquestionable skills leading the company forward on its path to success. His agile marketing skills have pushed Errorkart way ahead of the competition curve. Calling himself an “enabler rather than a driver”, Shreevardhan dreams of regulating an unregulated sector. Under his leadership, Errorkart keeps itself updated with all the latest happenings in the field. IT being the crux of its business, technology is in its DNA. The company feeds the technological advancements to its system to improve the process cycle and reduce the time taken to resolve any issues at hand. Errorkart has come up with an “R4 framework”: Register, Respond, Reach, and Resolve, which helps it prioritize and deliver the customer’s needs effectively. The company has deployed early warning systems that flag issues in case of a trigger to the set condition, and by following the framework the team ensures that all their transactions are mistake-proof. In the rare cases they do find any anomalies, the team checks the entire flow of the transaction to get to the root of the issue and fix it immediately. They also undertake Corrective and Preventive Action to eliminate any further non-conformities or undesirable situations. Their consistent and continuous rigor ensures that the end customer gains not just a service but an experience. In today’s world, anything at all can be copied, and Shreevardhan understood this www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Shreevardhan Chandrashekar Founder and Managing Director

even before the inception of Errorkart. He built up the company on foundational virtues that cannot be replicated: passion, skill set, and strong systems with regular upgrades. Another feather in Errorkart’s hat of uniqueness is the 90 days workmanship warranty it offers owing to its partnership with all major OEMs. The company being a one-stop shop for all IT needs, anyone who uses a computer is a potential client for Errorkart. Some of the organizations it works with include TATA ,Nordex, Common Bank of Australia, Omega, ShakeDeal, Pratham books, CPF India, JDL, Shahi Exports, etc.

THE LEADERSHIP TEAM

Shreevardhan Chandrashekar (Founder and Managing Director) is a passionate and dynamic entrepreneur with more than two decades of launching and running successful business ventures under his belt. At Errorkart, he is supported by: 34

Archana Shreevardhan, Director Mrs. Archana Shreevardhan has worked previously with SAP LABS, Accenture, HCL & FADV, and has led many Technical Writing Strategy and Transformation engagements for clients in the USA, Europe, and Australia.. Manjunath Nanjunada Rao, Director A Chartered Accountant by qualification, Manjunath Nanjunada Rao oversees the company’s accounts and financial decisions. Deepthi – Manager Admin Mrs. Deepthi holds an MBA in HR. She is responsible for managing the service quality of both Retail and Corporate clients. Harish Gangadharan--Procurement Manager Purchasing the right product/component is one of the keys to success in the ITES industry. Mr Harish plays this role for Errorkart. Manjunath Pillai With over thirteen years of operation experience, Manjunath takes care of the day-to-day operations at Errorkart, which include motivating the team, clearing bottle necks, implementing new strategies, and so on. Nagaraj Nada Nagaraj takes care of day-to-day Lead Execution and Allocations to the team. The team at Errorkart prides itself on its work: there can be no better feeling than the contentment that comes with fixing someone’s problems. The clients rely on Errorkart for their IT needs, and the team transforms their concerns into happiness. It is a practice at Errorkart to discuss how their work satiates the end customers, and it fills them with a sense of passion to go beyond their call of duty when working on the customer’s tickets. They ensure that all bottlenecks are navigated together as a team instead of by individuals, and this involvement encourages the team spirit at Errorkart. Added to that are the activities designed by the employee engagement team (FubClub), personalized celebrations like birthday parties and anniversaries, and quarterly get togethers that inculcate a sense o f belonging in the employees. When hiring new talent, the management team at Errorkart identifies and retains the right talent, grooming them within the company using the “3M approach”: Motivate, Monitor, Mentor. They help them grow along with the company, showing them a career path and encouraging them to build a successful career. They cultivate passion rather than pressure in the employees, and that helps them do better than average. Owing to its carefully curated team, Errorkart has been able to stay afloat even during the pandemic. An unprecedented situation for them as it was for most of us, it took significant dedication to keep it going during the lockdown. It got quite difficult to procure the stocks, quote work estimates, commit a delivery time, and at times to even move within the city. Errorkart not only waded through the storm, but also contributed to the situation by ensuring that the consumers stayed home safe while they attended to their IT necessities. A

responsible organization through and through, Errorkart got all its employees vaccinated, trained them on COVID protocols and closely monitored their movements in the city. Passion is at the heart of Errorkart. The company invests time and resources in ensuring that every customer is delivered not just a service but an experience, and the biggest and best source of its leads is still organic, repeat and referral customers, mainly directed to it through its online reputation.

ACCOLADES AND FUTURE PLANS

Through the years, Errorkart has received recognition and has built up a reputation in the industry. Errorkart was appointed by the Bengaluru III Addl. District Consumer Dispute Redressal Commission as a commissioner to examine a hardware component and submit its findings on behalf of the court following a consumer dispute against an e-commerce giant.

THE FUTURE ENDEAVORS FOR ERRORKART INCLUDE

Errorkart CarePack: a hassle-free extended warranty plan to protect valuable devices, and Mission K2K (Kanyakumari to Kashmir): more brick-and-mortar stores across India serving customers across the country.

FROM THE FOUNDER

Once you have zeroed in on an idea, develop a vision on what it would look like at the end, and then stick to the plan with a never-give-up attitude. Form a core team, and be a man of possibilities rather than a dream seller.

Shreevardhan Chandrashekar (Founder and Managing Director)

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Orange Retail Finance India (ORFIL)

A Credible Partner to Rely on for Growth and Success Kajal Dobhal | Business Connect

Ebenezer Daniel G Founder, MD & CEO

Today, NBFC sector plays an extremely crucial role in the development of the country’s core infrastructure. By offering quicker funds and credit to the Indian trade and commerce industry, these entities are enabling the nation-wide growth. Furthermore, small businesses, start-ups, and MSMEs/SSIs are largely dependent on funds offered by NBFCs as the availability of credit is a lot faster. As these small businesses expand their operations, their need for skilled and unskilled labor goes up to fulfill the increase in operations. Thus, indirectly, each new NBFC registration creates more job opportunities at the macro-economic level. Hence, recognizing the role of some reliable service providers in this industry, in our latest edition, we have spotlighted the success story of Orange Retail Finance India Private Limited (ORFIL). For this, we sat down for a virtual meet with its Managing Director and CEO –Mr. Ebenezer Daniel G. Here, we conversed about multiple aspects of this business venture and its outof-the-box implementations in the respective space that concluded in the formation of this elegant read. COMPANY PROFILE An endeavour to provide affordable mobility and livelihood solutions to rural as well as semi-urban markets, ORFIL began its journey as an NBFC in the year 2014. With its personalized solutions, quick loan processing and steadfast digital network, it strives to empower the population of the country in line with fulfilling their aspirations. Their primary products include — Two-wheeler loans, swift cash loans, and Loans Against Property.

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techniques for swift disbursement and lesser documentation for the lending process. Indeed, it has relieved the tedious lending process for the organisation as well as the customers.

On that note, tech advances have also proved to be quite handy for their agile and effortless business processes. They have adapted the latest technology for being proactive in functioning. End to end automated Digital Lending Platform via Orange Digi Wheels & Orange Finmobi which will deliver Two Wheelers to the customer residence, Better Online Visibility, The “IT” Factor, Cloud Collaboration, Mobile Payments, Smart Devices, Cyber Security, Social Media App, Convergence of SMAC, Digital First, Mobile First Approach are some key elements of ORFIL tech inclusiveness. ADDRESSING THE UNFORESEEN CRISIS Owing to the global pandemic, the business world has witnessed major setbacks. As the world is navigating through a huge financial turn-around, many companies have managed to develop a new world economy that has evolved in the form of latest financial models. Though the unfortunate global crisis stimulated huge losses to lives and economy, digital financing, banking and digital marketing witnessed major boost in their businesses. The luminary says that the Covid-19 pandemic taught the businesses the significance of going digital, and a learn to be reckoned forever!

THE COMPETITIVE EDGE ORFIL was established on the firm principles to ensure transparency in their business operations. Economical prices, focussed approach, differentiation at the strategy level, identity as the digital-first, etc. are some aspects that offer them a leading edge in the market. From marketing client’s individuality to addressing the ‘battlefield’ challenges, they have strained every nerve to create a niche for themselves. Moreover, their intense focus on the client organisation’s core values, strength, industry insights and quality services have made them attain the trust of their targeted audience in no time.

THE WORK CULTURES Employees are the precious asset, ORFIL avidly resonates with this notion. For keeping the morale high of its workforce, the company relies on consistent evaluation of the out performers and ensures to recognise as well as reward the talent. Internal growth opportunities are also a key aspect of ORFIL’s culture. The CEO revealed, “We are offering various schemes, promotional activities and incentives that help us motivate the employees and keep their enthusiasm awake.”

Addressing their quality-oriented facet, Ebenezer Daniel conveys that with two decades of deep domain expertise, end-to-end digital approach and a steadfast presence over 10,000+ villages, the company has managed to gain the repute of a ‘go-to’ brand for every household. And in this same direction, the brand aspires to utilize every bit of its strength to capitalize the business opportunities in favour of the budding entrepreneurs or end- consumers.

CROSSING THE MILESTONES WITH BRIGHTER PROSPECTS The business journey for ORFIL thus far has been quite phenomenal as it has carved a considerable brand identity for itself with sheer commitment and hard work of its workforce. With just 1 Branch in 2014, ORFIL now has over 100+ branches across South India. Much more to come as they move forward.

ABOUT THE MARKETING STRATEGIES In the present times, marketing products and services has become imperative for the success of the business. ORFIL has also built a unique marketing strategy that harnesses the power of Website designing, Management, SEO optimisation, Offline Integration, Social Media Planning, Conversion Analysis, Optimization Process and Traffic Building tactics and much more.

When questioned about the future endeavours, Ebenezer Daniel replied that they have envisioned expanding the market reach of the brand while developing the appropriate management band width for digital transformation and investor relationships. THE PARTING WORDS BY THE LEADER

IMPACT OF R&D AND TECH- INCLUSION For any business, R&D proves to be a valuable tool for growth and improvement. ORFIL has also been benefitted from the offerings that made it grow effectively on the digital front. The RND process has enabled them to become innovative while utilizing the modern

“Take more risk in your endeavour, do not compromise in your ideas. Be passionate in your vision. Traditionally Digital & Unstoppable Indeed”

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Technology

The Meaning Importance Of Digital Transformation

There was a time when businesses, as usual, was often good enough, though, every era has its buzzwords. The era we live in is everything interconnected, equally outstanding, performance is getting perfection. There’s only one space left to innovate in you. You are the main point of the raging tornado of change fuelled by digitization, Augmentation, mobilization, Automation, and a whole lot. Today, science fiction is about to become science fact. Think about a self-driving car, the computer can learn your behavior and act. Transformative technologies are bringing major changes in many aspects of business and even entire industries, just like the 18s when steam engine and electrification innovation revolutionized whole sectors. Sound’s amazing, isn’t it? but it may create problems for a lot of businesses. As per John Chambers (CEO of Cisco System) “At least 40% of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies.” In short word, digitalization is critical to the survival of businesses – not merely because of vitality that it offers to a company by upping its operational efficiency, but due to its capability to let a business act proactively by having the right decision as well. But, in spite of such kind of resounding affirmation from the leading lights of the market, around 34% of organizations have owned a digital transformation. So what is it? What is Digital Transformation? Digital Transformation is a strategic planned organizational change, which begins by empowering teams with a unique technique to create a highly responsive strategy and fearless culture of innovation. Fundamentally, it is a way of changing how the business operates service and value to users or consumers. Moving to new technology, implementing digital services, or even truing workload into cloud computing architectures, it isn’t that easy. Often digital transformation involves scrutiny, reinvention, and even creation of new jobs at an organization. A company must have great employees with great skill sets. Suppose that your company pivots toward data to be a big part of the business model, then you need a data protection person. Digital transformation is used as a cover term to define multiple upgrades within an organization. You may be implementing new tech in the workplace, but it could impact many different areas of your business. Adding www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

one new tech in a specific area may require a new system in other parts of the area. For example, A higher and faster computer a bigger server.

insight, businesses can optimize their plan and process for an even greater outcome. It can bring huge changes in two specific things which require most – costs and revenue.

Putting new tech in the workplace is easier said than done. You need to come out of your comfort zone and change the old traditional work.

in order to get consumer’s behavior patterns, relevancy, real-time feedback, and others, data-driven requires. This can be attained by utilizing structured (Personal customer information) and unsaturated data (Social media metrics), which can be filtered out from a large amount of data. For instance, A customer on weekends and looking for a product that you sell, if you get them and you send a message about that product, they are going to buy it. In this way, you can build a bond between you and your customer

Importance of Digital Transformation Of course, digital speed would be much faster than a traditional one. The digital transformation can bring success for your business largely because of the speed of accuracy, especially when digital disruptions are giving strong competition in the market. Now you might confuse about that so let’s know about their benefits.

#3 Easier Collaboration Digital transformation makes it easy to get the exact information at the same time, which eases the work environment and productivity. Enabling businesses to overcome “us vs. them” mindset, transformative tech can become a major mover of smooth collaboration.

#1 offers a great and new experience to the customer Today there are so many similar products available on the market, it is very difficult to differentiating completely on prime offer. This is why customer experience alone has emerged as the new battleground for getting explicit differentiation. In fact, the consumer looks at it as the core criterion while buying stuff and making a decision to buy one. They want to know everything about the product. Many studies found that around 85 to 95 percent of consumers are more likely to be loyal to a brand.

Digital transformation makes sales and marketing more operative and effective. A salesman team can get a list and the marketing team can unitize those lists of data to draw insights and make a strong plan about the targeted users. Just like CRM Tech which can track historical client data related to interaction and interest.

Here, digital transformation can offer a quick boost to the enhancement of consumer experience. In this way, the company can have real-time and cohesive communication with users. AI-powered chatbots can reduce consumer issues faster than ever - it can give you a positive vibe about your brand in the market.

The only way to enter the unexplored market is to get new users. It starts with identifying the area and dividing it into a sperate section according to market place the new products. Moreover, if this is supported by sound data analysis and immediate access to demographic elements, the entire process of market penetration can become Hassle-free, which is great for your business

Moreover, you can use the device or new tech to locate the consumer exactly in the shop and send the relevant marketing message base upon the service or product that is near to them. It will prove to be a millstone for businesses, and you can earn more trust from users.

#4 Helping Employees To Be More Effective Workforce engagement has become a hot topic. Employers are exploring new ways to improve productivity; here digital tech is helping employees to become more effective in their own roles. Transformative technology offers a valuable opportunity for the main business function like finance and HR, to get away from manual and automate areas like payroll, offer wider business opportunities. Today a lot of employees are working remotely and giving better products rather than being at the office, it is possible because of digital transformation.

#2 Data-Backed Decision Making Peter Drucker “If you can’t measure it you can’t manage it.” to make sure that each function is performing well at their level, you require numbers to relate with the high benchmarks. Leveraging the power of digital provide you the authority to track metrics and analyze the collected data during the time. On the basis of this precise and timely 39

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

INCREASE YOUR WORKFLOW EFFICIENCY THROUGH RENOVISION AUTOMATION SERVICES

“ Indranil Roy | Business Connect

Our biggest strength lies in our ability to offer various IT Products (IT products and peripherals),Services ( IT and telecom) & staffing solutions, work under one roof. Renovision Automation Services is the place to go if you’re seeking a high-quality HR outsourcing service provider who can help you save time while increasing revenue. In addition to this, our in-house Mar-Com (Marketing Communication) team ensures our customers receive the latest updates on our products and services through email and bulk SMS.

Ashok Arora

Director of Renovision Automation Services Pvt. Ltd.

When you initially start a business, your primary aim is to build your brand and begin growing. Regrettably, this does not come instantly. There is no guaranteed formula for rapid success, but you may accelerate your company’s growth through Renovision Automation Services.

Renovision Automation Services Pvt. Ltd. (RASPL) is an established IT company transforming Talent and Technology proactively towards innovation. The director, Mr. Ashok Arora steers, “ We offer a comprehensive suite of optimized solutions that helps your business fly higher, from strategy development through execution.” THE INSIDE STORY Renovision Automation Services Pvt. Ltd. (RASPL) is a leading IT & Outsourced business services provider which was founded in 2006 under the aegis of Mr. Ashok Arora an engineering graduate from Delhi University, who heads the entire organization. In their leadership Renovision Automation Services Pvt. Ltd is performing phenomenal growth. Renovision Automation Services Pvt. Ltd. (RASPL) which is headquartered in New Delhi has established a pan India presence having a major presence in Gurgaon, Chennai, Kolkata, Raipur, Bhubaneshwar, Ranchi, Patna & Jamshedpur.

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positions from the open market. I always appreciate and encourage my people to work together.” Synchronizing with the latest technological advancements “ Technology plays a vital role these days whether we wish to improve productivity, planning for business expansions, cost optimizations or trying to make our business automated” quotes the director. The team believes in digital transformation and opted for some really nice tools available in the market to automate the business “ To remain on top of technological advancements & keep the skills updated, we need to gain a broad knowledge of the Industry. Our employees keep on learning and transforming themselves to match up the industry standards,” says Ashok. The internal HR functions are completely Online. Besides this, they have an online ERP system for managing billings, stores & accounts. Likewise, all their purchases & vendor payments are synchronized with ERP software. ENSURING THE QUALITY OF SERVICES Few of the principles the team follows to ensure the quality of services: 1. Retaining old clients along with making new customers 2. Understand customer’s needs and meet them 3. Open all communication channels 4. Respond quickly 5. Fix mistakes 6. Employee Management: Practice transparency/Recognize employees performing well/Approachable to our people

“ With more than a decade of experience, we can provide unique and unparalleled IT solutions. Our solutions portfolio is designed to satisfy today’s business needs.” quotes the Director. SUPPORTING TO GROW YOUR BUSINESS There is no secret method for outperforming other firms in the sector or achieving instant success. Growth is a continual process that needs hard effort, patience, and commitment.

“ Since the inception of our Company, we have believed in ‘Customer First’ fundamentals and we swear by this! This has been made possible through a transparent approach towards each of our clients. Our well-experienced team of business managers, service delivery managers, project managers work round the clock.” quotes Mr. Arora.

It’s difficult enough to start a business. It’s even more difficult to wear all the hats and “do everything.” Fortunately, in the present era of development and technological progress, RASPL’s experienced team of experts can assist you in almost any sector or business discipline.

RASPL serves clients from across every Industry and Business Vertical, viz. The team is working with multiple domain clients like IT, Banking, State govt, PSU, retailer, insurance, service sector and defense Manufacturing/ Engineering/Retail/IT/FMCG/Real Estate/Media & Advertising

Renovision Automation Services was created with one goal in mind: to help you succeed! The venture is particularly fascinating because it frequently provides solutions to challenges that small firms were unaware of. Check out Raspl if you need assistance supporting and growing your business.

“ We have been continuously doing business with these clients for many years and this has been possible by maintaining cordial relations with them and fulfilling their service expectations.”

SECRETS TO GROWING YOUR BUSINESS Mr. Ashok Arora believes that to lead a team effectively, one must first establish his leadership with each team member by building relationships of trust and loyalty, rather than fear or the power of your positions. Highperformance teams are composed of individuals that passionately embrace the vision, believe their contribution is meaningful, and are motivated to give their best effort. He adds, “ I always help my people to develop their strengths and to address their weaknesses. This may be the reason that people have been associated with us since the organization was established. We in RASPL hardly give any reason to employees to leave us and believe in promoting the existing team rather than closing Senior

CONCLUDING THOUGHTS “ Our core strength is to understand the client requirement and render service accordingly and it is quite fruitful for our company. We are one step ahead of our competition as we offer a complete bouquet of services and products under a single umbrella. Plus, we have direct tie-ups with our Principal companies/OEMs which gives an added advantage when it comes to competing for prices. We strive to win customer’s trust, rather than aiming for bigger margins. Quality with sustainability is the key for our success in Service from the last 30 years with flying colors year on year.” shares the Director, Mr. Ashok Arora.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Fashion

8 Essentials and Stylish Clothes for Everyone During the Winter Winter has already knocked our doors; it is time to add up more layers to stay warmer. In the modern world, what we wear is incredibly important. For that reason, today we are going to pick 8 essential winter clothes for everyone.

A FLANNEL SHIRT JACKET Flannel Shirts are softer and thicker than common button-front shirts. This soft and fabric made from wool, cotton, or synthetic fiber. As you know that low thermal concavity transfers heat gradually. In that case, the flannel Shirt Jacket is perfect for winter.

LEATHER JACKET A Leather Jacket is a versatile clothing sense that everyone should have in their wardrobe. Since it comes is in wide verities of design, you can choose whatever you want to wear. There are many different ways you can wear them with nearly any other outfit. When winter temp falls down, rug up in a hoodie, or keep it casual with the t-shirt below.

PEA COAT The Double-breast Overcoat was initially worn by American and European sailors. But now it has become a fashion option, it is also very essential for everyone throughout the winter season. Whether you are going to the office or on a date, the Peat Coat will give you a massive perfect look by wearing it.

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BLACK JEANS Generally, Back and Dark colored clothes consider to be attractive and can go with pretty much any outfit combination you can think of. In that case, it would great to buy black jeans to wear, especially in the winter season. It doesn’t matter your style is rebellious or boho or business, either way, you can rock with black denim jeans. For an attractive look, you can wear black jeans with a bold suit jacket or leather jacket, also don’t forget to put on a slick pair of boots.

A WOOL OVERCOAT Once you wear Wool Overcoat, the chilliest winter goes away from you. Although, it comes pretty expensive but definitely worth buying winter season clothing. This clothing is a must to in the starter pack of any gentleman. Available in many different colors and size, wearing this Overcoat make you feel sung. In order to match the rest of the wardrobe, pick bold colors like camel, charcoal, and navy blue.

BOOTS Feet and Neck should be covered appropriately because these two body parts are most prone to the cold, meaning as footwear and muffler are such things which you truly cannot get through winter without. There are tons of designs of shoes available in the market, but their rea winning quality is the style and comfort they offer. If you are heading the market for shoes, be sure to buy stylish shoes along with comfort as per winter season.

WOOL BLAZER Wool Blazer is considered stylishly, comfy, and warmly cloth for everyone in winter. To wear a blazer casually, you have to be here a little choosy like picking a lightweight blazer, color, and well-structured design. You can pair the blazer with a button-down shirt and black trousers for any event. Since you choose lightweight, this classic piece can be kept within arm’s reach. Although, this is a cloth that can be worn the rest of the year.

SCARF Today Wool Kashmir and even synthetic material scarves are primarily used for their ability to insulate the neck and keep it warm. Also, believe it or not, the Scarf is a masculine and stylish way to complete a cold outfit. Usually, people wrap it around their neck or let it hang loose, which is totally fine. However, Scarf tying is a skill that everyone needs to know, such as Parisian Knot style, reverse drape cross style, and Twice around style.

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SOCIAPA This is where your Marketing Brilliance begins Avishek Singh | Business Connect

For all the hard work you’ve put in to consolidate the ideas and structure your business, you deserve more customers, higher revenue, and better growth. But, if you keep doing the same things in the same way, you’ll get the same results. By now you would have understood that effective marketing is required to attract your set of audience. You probably also have understood that you need the right marketing partner to succeed. And this is where we pitch in.

Dheeraj Raj Founder

If you own a company, you’ve probably attempted marketing strategies in the past and been dissatisfied with the results. We realize how aggravating and discouraging it may be when...

• • • • • • •

Option 1 Falsely believe that marketing doesn’t work in your industry Option 2 Stop this ongoing approach, and do what many successful firms do, start to identify and solve the problem.

Your customers have stopped calling you Customers begin to abandon you in favor of your competition. The flow of leads has slowed to a trickle. Your consumers can’t see your excellent product You’ve spent money on marketing but haven’t seen any returns. You put your confidence in someone to solve your situation, yet they mislead you. When your marketing fails, or when you attempt something you believe would work but it doesn’t, you have two options…

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If you are looking forward to enhancing the exposure of your brand while improving marketing, sales, and employee results, see how Sociapa may assist you. Regardless of what sector you’re in or what services you offer, your company’s brand identity is critical to its success. Clients, customers, prospects, and even workers may be dubious or unclear of what your firm does and represents if it does not have a strong brand reputation. You don’t have to spend a lot of

money on branding. In reality, many of the world’s most successful firms don’t spend much at all. Instead, these businesses concentrate on a strategic brand management strategy that strengthens their brands and keeps them prominent in their marketplaces. It’s vital to consider what techniques and ideas may assist your firm maintain brand exposure and advance to the next level. Only because your firm isn’t as well-known as Nike or Samsung doesn’t mean you need to spend a fortune on branding.

“ We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach.” says Dheeraj Raj, The Founder Sociapa is a firm with a stronghold in the field of Marketing. Sociapa is a full-service branding and marketing company that enhances progressive firms’ to strengthen their brands. The firm manages brands in the digital and offline sphere innovatively and creatively.

CREATIVE CAPABILITIES

Everybody already understands that for a business to survive and flourish, it must accomplish two things: attract new clients and retain existing ones. Everything else is just a wandering thought. The only sustainable method to achieve these goals and to develop their businesses is via tools and strategies that will enable you to spend money in a profitable, predictable, and secure way to attract consumers

DESIGNING PROFIT STRATEGIES, NOT SPENDING STRATEGIES.

To win someone’s faith is not a day’s task, but requires a long time. Currently, a large number of Sociapa clientele are into FMCG sections like APIS INDIA LIMITED, MAHAK KANDIEZ, MINT CHOCON, LA AMERICANA (BONN INDUSTRIES), MOOSPRING DAIRY PVT. LTD., ARCOR, V PURE & MUGDH FARM etc. The firm is now expanding its genre for more exposure to creativity. The team of Sociapa is also supporting startups like – Badhai Décor, Sahaj Pooja, etc. The founder adds. “ It’s been over 2 years that we have been working with our brands which also makes us strong in Understanding their requirements better. We have known our existing client’s audience quite well and our strategies totally depend upon it. We recently Executed one of the most successful campaigns for our Brand Apis India via – Video + Emotional Marketing During Ramadan Month – #SehatKaSaath.”

CAMPAIGNS THAT HAD ENORMOUS OUTCOMES

Launching Janhvi Kapoor as the Brand Face for Mint ChocOn, Planning Brand Association Campaign for India’s biggest event- IPL, Video campaign for Apis India during Ramadan are some of our best works that I would consider under our Achievements and would certainly like to excel much bigger things with our brands and clients. In addition, we are a Facebook Marketing Partner, a Google Cloud Partner, and a Google Partner quotes the founder.

“ Everything we do revolves around branding. Every layout, feature, and action are designed intentionally to boost the customer’s brand.” adds THe Founder. Sociapa’s services are primarily categorized into 3 Sections: 1. Digital Marketing – Social Media Marketing, Influencer Marketing, Website Development, Creative Designing, Email Marketing, SEO, Product Launch, Performance Marketing 2. Creative Marketing – Packaging Designing, Logo Designing, Product Shoot 3. Video Production – Product Detailer Videos, Video Campaigns, Corporate Shoot

THE SOCIAPA APPROACH

Sociapa has a strong, creative, and professional crew. Every service or project they complete is supported by extensive market research and is thought-driven. From a simple Instagram post to a fullfledged launch campaign, each project begins with a client brief and proceeds through the following steps: Research, ideation, writing, brainstorming, editing, development, feedback, and uploading. Following this rigorous structure makes the work more effective and productive, resulting in the ROI that every business or brand needs.

“

“ Be it a social media post or any packaging designs backing it up with proper research is very crucial. Knowing your audiences, the geography, and the age group you want to target is the most important part before building any marketing strategy and that is exactly the very first step before delivering our best quality service to our clients. Usage of apt Tools, Brainstorming Sessions plays an equally crucial role in delivering Quality Results.” explains The Founder. 45

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SYSOTEL TECHNOLOGIES PVT. LTD. A TURNAROUND SPECIALIST FOR HOTELS

Indranil Roy | Business Connect With the world inclining more and more to technology, Smart solutions have become the stepping stone for every industry. The Hospitality industry is no exception. With time, not only in practice, but the industry has led the change in technology implementation as well. If we go to an established hotel, we will find Smart tools for Energy Management, Predictive Maintenance, Guest Experiences, Reserved Parking, and the list goes on. But, the situation is quite the opposite for Mid-Scale, Lower Midscale businesses. These ventures are actuated by passionate entrepreneurs, and the proper support and resources can elevate their game. Coming to a more recent phenomenon, the hospitality sector, particularly hotels, took a significant hit from the COVID-19. And even after a year, the sector is still recovering steadily. Hotels are a key driver of economic growth. And they need adaptive technologies and solutions to emerge and grow. SYSOTEL is a one-stop-shop for such solutions. Headquartered in Odisha, the Company is capable of turning the tide of any hotel business. A CHANGE DRIVER SYSOTEL offers comprehensive SaaS technologies for revenue management in the hospitality industry. The Company serves all sizes of hospitality groups from small to large. But, primarily, it focuses on scaling growth of Mid-Scale, Lower Mid-scale ventures. The hospitality industry has a lot of scope for technology implementation, especially for automation. And it is wildly prominent for small and mid-sized ventures to grow their potential. SYSOTEL stands proud for offering ‘User friendly’, ‘Insightful’, ‘Affordable’ & ‘Profitable’ technology to help them reach their ultimate goals. The Company is gauging its journey with like-minded people with proven success in multiple organizational operations and scaled-up case studies in the hospitality vertical. SYSOTEL serves Independent Hotels, Homestays, Boutique Hotels, Chain hotels, which needs branding, as well as star-classified hotels.

Raj Sahu

Founder & CEO

THE BEGINNING AND THE GROWTH SYSOTEL took its first step as an individual company in 2021, but the excursion started in 2014 as a partnership deed. The concept for this enterprise was ideated by Raj Sahu, a seasoned leader who saw profitability and creativity in the mundane. He has over two decades of experience in hospitality, working with renowned brands such as Royal Orchid, ISTA and Cambay. Over this stint, he saw the scope for advanced technological support in the working model of hotels. The existing framework had several gaps, and he believed it can be reworked with technology. In 2014, he started it as an initiative to rectify the existing model. Fortunately, it solidified into a venture for offering new-age hospitality tech solutions. Moreover, as his partner Mr Kiran Suthar came on board, the Venture hardened to the core. They founded SYSOTEL, stitching together 16 years of experience in India and overseas. www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Born in the aftermath of the pandemic, SYSOTEL is focused on accelerating the recovery of the Hospitality Industry. It aims to help the sector rise from the ashes and increase its productivity. And judging from its inputs, SYSOTEL has made great strides in a few months. Its products are laced with over four decades of combined knowledge and case studies, and it has received excellent industry response. Maintaining this trajectory, helping the industry fly high with the wings of technology, there is a realization that the journey has come a long way, overpowering trial and error phases before consolidating as a hospitality- tech company. “The setbacks only sharpened our focus and added to our learning to create a prosperous start-up”, says Raj. SYSOTEL is constantly striving to create a strong presence in the hospitality sector. It’s offering advanced tech products, like AR based Hotel website developer, Simple and UI-friendly RMS & Powerful hotel channel manager. 46

DRIVEN & CONSISTENT Experience blended with skills drives quality, and it’s one of the driving forces of SYSOTEL. The current market scenario is cut-throat, and only the fittest and adaptive will emerge. SYSOTEL hails from a niche sector, and it strives to break ground through its product portfolio. “Our mission is to deploy best-in-class products that amplify growth possibilities for both our clients and us,” adds Raj. The hotel sector is still recovering from its concussions, and SYSOTEL aims to exercise innovation and novelty to assist in every means. For this, the Company engages in in-depth R&D practices. It helps in developing and re-developing its existing portfolio for future deployments.

SYSOTEL was found to revamp the prevailing model of the hotel business. And such a mission demands a passionate leader and similar brains. Raj is a serial entrepreneur with multiple qualities. His deep passion for the Hotel business, coupled with his inimitable style, of speaking makes him attractive in the coup. He’s a turnaround expert who’s helped organisations in the areas of operations, sales, and asset management achieve new heights. He also co-founded Rev Matrix, GoXplore, and stayplans.com, all of which bring strategic elevation to the hospitality industry on a large scale. With such a leader on board, SYSOTEL has established an open culture that can keep everyone motivated even on the worst days. Everyone puts effort to establish and sustain connections and stay motivated at all times. Moreover, the CEO has a knack for people’s development; hence, the company conducts timely training and sessions with industry-specific experts.

The Company has already taken a big step towards this with its flagship product SYSIRMS. It’s a fine illustration of research and hard work. The platform is an AI-powered revenue management solution with a user-friendly UI that allows independent owners, revenue managers, e-Commerce managers, property managers, and general managers to run their businesses smoothly and scale their performance with minimal oversight. In short, the AI platform can automate and streamline all volumes of operation. On the other hand, it has deployed some of the remarkable solutions that earned it great client reviews. Its products speak for its competence and give them an edge over peers.

LEVELLING UP ITS GAME In a short period, SYSOTEL has laid resounding milestones. It has launch-ready products with the capacity to run 5000+ hotels. Moreover, it has already added a prestigious accolade on its shelf. It was awarded the “Best Smart Automation Services” at the Future of Facility Innovation & Tech Awards 2021. These achievements act as a stepping stone for SYSOTEL. The Company envisages being at the forefront of technology for the hotel business. “We AIM to be a market leader in Affordable, well Synced, AI-based & hospitality technology solutions”, concludes Raj.

THE ONE’S DRIVING THE COMPETENCE “Adding manpower to a late software project makes it better” Fedrick P Brooks

“

PARTING NOTE FOR ASPIRERS

Never Lose Focus and learn from your deeds. It will lead you to next door and finally to the door of your Success. Keep working and find solutions which are sustainable. Raj Sahu, Founder & CEO, SYSOTEL

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www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Cuisine

Must try These 9 Mouth Melting Foods In This Winter Season At the high of cold when sweaters and jackets can not resist winter temperatures, in that case, warming cuisine can be the best solution to warm the body within. Here we are going to know the top 9 best food that can knock off the winter chill. So, without wasting time, let’s get into it.

GAJAR KA HALWA Carrot is a winter-friendly root vegetable that gives you different tests rather than other seasons. In that case, it makes sense to cook Gajar Ka Halwa. The view of the piping hot-halwa immerse in Ghee brings water in your mouth secretly. The topping dry nuts on the Halwa are just irresistible.

SARSON KA SAAG

Sarson (Mustered Green leaves) da Saag and Makki de roti (Maze chapati) are famous and much-awaited food in India, especially Punjab. But it doesn’t matter where you live, you cannot miss this dish. The Saag isn’t merely just a flavoursome bundle, but it has a rich source whole bunch of nutrition as well, which keeps you warm.

UNDHIYU

Undhiyu is a Gujrati traditional cuisine that takes a big effort and time to cook. But don’t worry it undeniably pays off in the end. A mixture of many vegetables, Fenugreek, a generous amount of Ghee, and spices are what comprises this wintery – Gujrati delicacy. Undhiyu is a good example of winter food in India.

GOND KA LADOO

Gond Ka Ladoo is the foundation of edible gum; mean you cannot make this dam mouthwatering dessert without edible gum. It comes by extracting tree brakes. This is one such cousin that can be eaten the rest of the year. It has powerful nutrition, makes you warm. So undoubtedly, you must try this dessert in this winter season.

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LAPSI

This sweet dessert can be consumed at breakfast or at supper. Also, this serves as a dessert at the end of the meal. This food is very famous in India, which has a different name. In Gujrat and Rajasthan, people call Lapis. Ghee, dry nuts, grained wheat, and raisings are put into the dish.

CARROT PORIYAL

Another carrot dish, Carrot Poriyal is south Indian cuisine, which is made out of fresh carrot with a whole lot of spices mixture and curry leaves. The carrot’s sweetness and chills make perfect balance and make the best side cuisine, which can be consumed with any food. So, what are you waiting for, order the food from your favourite south Indian restaurant.

METHI PAKORA

Methi Pakora is such a best cuisine which can be made effortlessly with very little time. With the availability of the big production in winter, seizing the chance of having these Pakoras with hot masala Chai is very important. So, it is time to invite some of your very close friends and watch your favourite show along with this cuisine.

PANJIRI

Panjiri is cooked with ghee, wheat, sugar, and a generous amount of almond. This delicious cuisine can be eaten without realizing the quantity. Having a good amount of Ghee and roasted dry nuts keeps your skin glowing in the winter. This cousin is popular in Punjabi homes. If you haven’t eaten before ask your mom about this.

TIL PITHA (RICE CAKE)

Til Pitha is a famous dish of Assam. Also, it is easy to cook. The ingredients like Sticky Rice, Sesame Seeds, and Gur (Jaggery) are the foundation of this cuisine. The mixture of soft chewy outer side and the sweet sticky sesame will give a different and an amazing feeling. You can make Til Pith any time thorough out the year.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA