Entrepreneur of the Year 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Embarking on the journey to ascendency… From decreasing the carbon footprints to moving into IoT, the entrepreneurial community has pushed itself beyond its boundaries to emerge as the torchbearer in its respective industry. Also, tech upgrades and cultural changes are airing the entrepreneurial ecosystem with which the entrepreneurs are catering to the changing preferences of the end consumers. Acknowledging their strengths and weaknesses, many entrepreneurs have experimented with their ideas and new-fangled endeavours to soothe the various challenges across their targeted market. Such daring entrepreneurs driven by intense grit and passion need sheer recognition for their noble aspirations for social impact. Our squad of dedicated individuals co-created this extraordinary issue in an attempt to be an influential narrator of the entrepreneurial buzz and recognize the leading figures with a steadfast determination to make a difference to the world. The intriguing sagas of different prospering leaders featured here have a motivational capsule to offer you all. And in a strenuous effort to facilitate an impressive cerebral engagement to our global readers, we have strained every nerve to come up with a compelling read. We fervently hope that this latest issue - Entrepreneurs of the Year 2022- will stir you to take a daring plunge into your aspired endeavours just like the entrepreneurial stories highlighted here. This issue effectively touches on several aspects; the current generation of entrepreneurs needs to consider in today’s competitive business landscape to emerge as outstanding leaders and ensure thumping success in the long run. Smart expansion strategies are at the core of this edition, where many entrepreneurial journeys are worth many praises. With that said, we happened to feature the story of Sanjeev Chadha who happened to be the key motive force behind the success of Yield For Finance Group, on the cover page. He is a serial entrepreneur with a difference where his clientcentricity and zeal to help SMEs drive better business- pose to be his key differentiators. We urge you to read his full story get a ‘booster’ of entrepreneurial motivation that will be followed by unique perspectives! At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

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www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

C O V E R S T O R Y

Sanjeev Chadha

The protagonist behind Yield 4 Finance’s resounding success Page No. 10 www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

CONTENT Success Story

Azhar Iqbal: Culminated in Launching ‘Inshorts’

Immigration Advisory Services

Helping you from start to finish

Ayoleeza Consultants Pvt. Ltd.

A Reliable Consultancy That Offers Comprehensive Solutions for the Infrastructure Development Projects

Health

Correlation Between Health & Economy

Endmile Technologies Pvt. Ltd. A Cultivated Name In E-Mail Services And Marketing Automation Space

G-Info Technology Solutions Pvt. Ltd.

Marking Footsteps Through Cyber-Smart Security

LifeStyle

A Timeless And Diverse Craft Across India

Top-Tier Consultancy Services

A brainchild of Rashhi Sharma who is dedicated to giving people a better purpose to life with her healing tools & to spread the right information!

8 Growing Businesses You Can Start With Less Than $100

How Technology Is Transforming Influencer Marketing

An enterprise with a difference…

LIO Consulting Pvt. Ltd.

Soul Consciousness Lab

Business Growth

Technology

Shaip

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

C O V E R S T O R Y

SANJEEV CHADHA

Chairman, Yield Group of Companies

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

SANJEEV CHADHA The protagonist behind Yield 4 Finance’s resounding success

utting faith into something heavily inspires the confidence to embark upon the unknown territories and avenues. But, faith could only be sparked from the intense passion for any endeavour. And such passion drove Sanjeev Chadha to be an avid entrepreneur who decided to hone people’s latent talent while dedicating his services to the comprehensive growth and improvement of society. Operating a business presents a complex set of challenges while making a person introspect and learn a lot about oneself. The types of roadblocks and potholes confronted by an entrepreneur in his journey facilitate him to become more conscious of the possibilities to explore and witness tremendous growth. Sanjeev entered the banking space to bring the touch of ease and accessibility, acknowledging immense possibilities here. His commitment to introduce some revolutionary financial service products in the industry to enhance the capacity of managing cash better and make sheer access to credit facilities has made a huge difference between survival and closure for many struggling SMEs in the current volatile as well as challenging times. His vision for the Yield Group is to emerge as a reliable partner for the client in its internationalization efforts have made his success story worth more than a glance. In line with recognizing the ‘entrepreneur’s’ contribution to the financial service industry by launching several client-centric solutions, we couldn’t help but feature his vignette on the cover page. This elegant read has been prepared as per the conversation held with Sanjeev Chadha over a virtual meet and we firmly believe it will leave our global readership astounded with some unique insights and perspectives shared by him.

“

Looking far back, I started in a different situation being a simple employee practising my profession as an engineer, and never did I imagine I would be a market leader in the financial guarantees realm. My entrepreneurial streak is proof that success is possible in the most unimaginable ways, as long as you keep going forward and innovating,

“

Kajal Dobhal | Business Connect

Sanjeev conveyed.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Vipul Chadha

Managing Director

ENTREPRENEURIAL STREAK- A GLANCE

Sanjeev’s entrepreneurial journey is not only about the challenges he came across while forging ahead. Instead, he happened to have attained several feats in his way to phenomenality while encountering multiple losses too. Nevertheless, irrespective of the lows, he was directed to different paths leading him to the exponential growth the group is witnessing today.

THE EARLY LIFE

Sanjeev Chadha started with humble beginnings where he established several ventures in India. His businesses grew phenomenally to places like the United Kingdom, the United Arab Emirates, Zambia and other major business hubs globally. He is a seasoned engineer who made an unwavering name in the management certification field. Owing to his more than 2 decades of experience in refined management, operations and successful track record, his business ventures grew exponentially. Later, the serial entrepreneur pioneered the concept of Yield 4 Finance Pvt. Ltd. in India and Yield Financing Broker and Yield 4 Management FZE in the United Arab Emirates. Soon after, branching out in the UK and Zambia, he was armed with own banks he established. With a steady faith in the group’s vision, he is determined to make his companies the premier providers of financial services at a global scale.

Team Dubai

And addressing the significance of success in the life of an entrepreneur,

Sanjeev continued by saying, “To me, success is building businesses that enable people to live their best lives by giving positive value and upliftment. Success does not come to those who are selfish and do not encourage and lead others on the path to success. Instead of constructing a society where only he has all the rights to exist and earn, a successful person constantly provides. This is what I teach my team, and what made us what we are today. With this, I have a whole team that helps in building a brand that sparks trust in its customers.”

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

ABOUT THE STEADFAST OBJECTIVES

The Yield Group was established with an insightful purpose to allow the targeted clientele to achieve long-term success while delivering responsible financial services and solutions to small and medium-sized businesses, based on internationally recognized best banking practices by our issuers. With an ardent mission to ensure the clients, shareholders, staff and the general public with substantial value, the organization is growing in leaps and bounds. And talking of the core principles that prominently guides the mission proposed by the organization, Sanjeev Chadha claims honesty and transparency, professionalism, customer dedication, teamwork, and excellence allow them to stay ahead of the game. The whole workforce is driven by the vision to be a firm partner of their respective clients in their pursuits for internationalization, making sure they can only look forward to exemplary financial services ahead. To revolutionize the business of trade finance and carve an image of the foremost and leading financial solution provider for our customers across the globe, Yield 4 Finance has been straining every nerve to make a difference.

‘Purpose of the actions’ • Utilize the expertise of our skilled staff members to deliver customer-centric financial solutions • Provide our clients with Integrated trade finance solutions • Get distinguished by our outstanding financial services • Deliver superior services that create value for our customers • Become a trusted and customer-friendly financial guarantee provider

affects liquidity, even if the opposite side hasn’t initiated anything. The industry is known to stimulate a major portion of a country’s GDP where a majority of it misses out on transactions and is considered uncompetitive as it cannot afford the prerequisites of the bank requirements to issue the crucial instruments. Hence, clients are in constant search of a reliable financial partner who can help them achieve their company goals by guiding them through best practices when working with such products and this is where Yield 4 Finance pitches in with its effortless support.

PAINPOINTS BEING ADDRESSED

SMEs are considered to be key contributors to the employment creation drive stimulating the progress of the global economy as they are considered to be the backbone of most of the economies throughout the world, yet they have been challenging several groups so far. On one hand, the biggest concern of most banks is the fact that several SMEs are not well-organized. On the other hand, businesses are hesitant to reach out to the traditional banks’ methods to consider business funding.

THE USPS

The unique selling proposition set forth by Yield 4 Finance has been ameliorating the financial services space. To simplify the process in favor of the clientele to gain effective access to financial guarantees, the organization offers 24*7 support them. These guarantees are crucial to mitigate the risks and manage the cash flow in any international deal for MSMEs. As per Sanjeev, the clients need not be worried about bank instruments as they should focus on their core business and take on more transactions with some peace of mind.

Moreover, liquidity problems have been one of the most significant and recurrent problems across international trading sectors. Owing to the risk of strategic defaults, an exporter expects persistent payments where the dearth of liquidity prevents a buyer from internalizing the seller’s gain. In this direction, banks might take months to issue a letter of credit or guarantee, making the procedure cumbersome, causing importers to lose out on market opportunities.

The agile and customer-centric alternative to the bureaucratic and time-consuming traditional methods are regularly employed to help MSMEs grow enormously. And for facilitating imports and projects, financial instruments play an instrumental role in developing markets and unbanked regions, specifically for MSMEs. An elementary and swift business approach accompanied with less demanding paperwork allows effortless operations under strict regulation and compliance.

Additionally, cash holdout has been known to be a common requirement in trade finance instruments and blocked money

David Mwambazi

Director-Zambia

Stan Sherman Director

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

“Our efficient business model directs their efforts to expansion and core concerns as they trust that they have a credible partner to manage their financial guarantee needs,” asserts the leading figure. R&D AND TECH INCLUSIVENESS

When questioned to acknowledge the significance of market research in the growth of the company, Sanjeev avidly states that market research allows them to be up-to-date and be in the know of the emerging trends in the industry while syncing with the client’s expectations. In this ever-evolving world, businesses try to cope as fast as they can and bag the opportunities within their reach, especially when they have firm financial support from the institutions.

Team London

“The R & D process assists any organization in identifying gaps and initiating regulatory-compliant arrangements that clients can rely on as it continues to progress and establish advantageous relationships. Yield 4 Finance has played a significant role in the expansion of Micro Capitals Bank and Sigma Financial Solutions, United Trust Bank, and Acumen Bank, and together with these issuers, the company is constantly creating solutions to contribute to a more inclusive worldwide banking environment,” responded the dynamo. Additionally, how could an organization ignore the proliferating tech upgrades across the business landscape? To educate clients and partners Team Spain

about its products, it uses digital platforms, social media, and video conferencing technologies. It also collaborates with banks and financial institutions that provide 100% digital offshore account services. This gives clients access to bank accounts and currencies that are difficult to come by in their own country, and it allows them to interact with buyers and suppliers in other countries.

INSIGHTS ON INNOVATION

“The transformation of ingenuity into a useful, timely and up-to-date product or service is characterized as innovation. Advancement, in my opinion as an entrepreneur, is any new concept, method, or product, as well as any change to an existing product or process that adds value to that product or service,” reveals the entrepreneur. Innovation is said to be a key driver of entrepreneurial success that is determined by a leader’s ability to pioneer and market something unique. Today, entrepreneurship has grown to be connected with originality, notably the capacity to generate an idea or a representation of an idea. Innovation heavily necessitates creativity where the application of creativity distinguishes it from others.

Mohit Chadha

Chief Executive Officer

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

And when it comes down to creating some innovative solutions, the roadmap is as follows1. Engaging with business partners catering to the same market 2. Keeping up to date with developments with traditional banking, and identifying gaps we can fill 3. Checking the competitive landscape and benchmarking

Team Zamb

working at Yield 4 Finance come from different countries as well as cultures, who are highly adaptive and versatile personalities. And regarding upscaling employees’ efficiency and their development, the management is fixated on maximizing independence, and the “do-it-yourself” mentality.

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“Albeit investing avid time and resources on training and nurturing, it’s not right to look over their shoulders all the time as it compromises their integrity. Yield 4 Finance is one big epitome of team spirit. Our offices collaborate to identify and create ways on how one’s shortcomings can complement another’s strengths,” unveiled the leader about the vibrant work culture at his organization.

Team Mumbai (India)

NOTCHES ON HIS BELT

Team Panchkula (India)

Utilizing the experience and insights of our staff based on their interaction with clients, among others.

THE GROWTH TRAJECTORY

Today, Yield 4 Finance has been known to be assisting innumerable importers and traders globally by making a sheer presence worldwide and enhancing the global trade with their extraordinary products like LC, SBLC, and bank guarantees. The expansion witnessed by them could be witnessed in the hundreds of meaningful partnerships forged with top consultants and finance professionals who have been the motive force for extending their services across the targeted market. From ensuring face to face client meetings to establishing major hubs with a robust network of partners and clients, all of these mentions attest to their alignment with the excellent service.

ABOUT THE LEADERSHIP STYLE

For Sanjeev, he draws his leadership upon sheer passion and philanthropic vision to empower others. His hard-working and dedicated persona has been directly proportionate to the company’s thumping success thus far. The owner’s enthusiasm motivates every individual associated with the company to work hard. He fervently believes in cultivating people on their skills and sees himself as the ‘Chief Gardener’ to his people. Sanjeev’s keen leadership could be well-understood from his quote, “Great leaders are distinguished by how well they develop people and guarantee that everyone successfully works on corporate objectives, even though it takes time and patience. My leadership style is defined by coaching and inspiring others. I am convinced that concentrating on long-term competencies will empower employees and, as a result, the company’s future. My generous nature aids the organization in concentrating on the development of all of its stakeholders.” Also, driving his people to better prospects, he always ensures to bring the experts on board with proven financial expertise and an optimistic attitude. His inspiring personality has been the core reason behind maintaining a pleasant environment in the workplace. The personnel 15

Since its inception in 1998, Yield Group has witnessed a myriad of milestones. Be it six offices established in different cities to a rapidly expanding workforce- the company has grown multifold. Also, the company’s collaborations have grown at an exponential rate. Sanjeev’s other enterpriseSigma Financial Solutions- is a regulated and licensed enterprise by the Bank of Zambia that has advanced beyond trade financing today. It is a well-acclaimed institution that provided contemporary banking services such as offshore account opening and money transfers, fixed deposits, trade financing, micro-lending and prepaid debit cards and other products too. Presently, the Group has evolved into a comprehensive window for reaching out to other banks such as Micro Capitals Bank, United Trust Bank and Acumen Bank. Micro Capitals has likewise been helping clients for financial guarantees and bank accounts to help perform international payment collection and disbursement with a variety of currencies. United Trust Bank has assisted in bank instruments similarly as Acumen Bank. Acumen is also having a registered marketing office in London, providing reliable services for issuance of instruments like Letter of Credit, SBLC, Bank Guarantees and other swift messages.

FUTURE ENDEAVORS

In terms of the future outlook, Sanjeev is spearheading the establishment of more and more offices in Asia, America/ Canada, Europe, and Africa, strengthening its presence. On the other hand, it’s consistent in innovating its products, creating more valuable partnerships to assist trade flows and development projects. In the end, Yield 4 Finance aims to develop more full-fledged banks having adaptive technologies to address the market gaps while adding significant value to the customers’ lives.

WORDS OF WISDOM SHARED BY THE LUMINARY

“As an entrepreneur, you will go through ups and downs as you struggle to develop a company from the ground up. You’ll lose inspiration from time to time, and all it takes is a reminder of why you started in the first place. Persistence and determination will lead you to the realization of your dreams. Talent and money will be nothing if hard work is not factored in. Let the fruit of your hard work inspire other people and be the living proof that tenacity makes a difference no matter where you came from.” www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Success Story

Azhar Iqbal Culminated in Launching ‘Inshorts’

Staying updated about the current occurrence in and around the world cannot be neglected but people find it tough to take time out of their busy schedule to sit back and read a newspaper or long news articles. Here is a blooming business ‘Inshorts’ that stood out of the line and started its journey from a Facebook page with a very basic idea of providing news in short with the minimum amount of 60 words that has now converted into one of India’s leading news app. The founders who decided to come up with the idea of curated news content to make it short and crisp are Azhar Iqbal, Anunay Arnav, and Deepit Purkayastha (IIT Delhi Alumni).

FEATURES OF INSHORTS

These three IITians brought back the spirit of news reading among the youths to stay updated about the things happening around various sectors. They came up with this idea to help the country grow into a more aware nation.

Inshorts app introduced artificial intelligence-based news summarization, which is based on its Rapid60 algorithm that helps to automatically summarize a full-length article of about 200-300 words news article to 60 words news brief including headline and a card image. With the idea of artificial intelligence, the founders of Inshorts planned to scale up the number of articles that are published on the platform from 10,000 per month to 1 lakh per month. Along with this, the key features of Inshorts are as following:

In this modern time, people often have no time to spend on news that is written in about 200-300 words, they prefer to read short and precise content that provides accurate facts. People living in the metropolitan city are always on the move and Inshorts gives them an experience of knowing everything that’s happening in and around the world without even getting into depth.

HOW IT ALL STARTED? The creators of Inshorts realized that it is difficult to consume news with so much heavy content, so they decided to do something about it and came up with an idea to launch an MVP (Minimum Viable Product) in the form of a Facebook page – ‘News in Shorts’ (1st April 2013) that provides only factual news in the ‘shorts’ format, which summarizes the news in just 60 words. The page soon becomes an instant hit and received market validation. They further planned to develop a mobile application in 2015 and was soon rebranded to ‘Inshorts’ that focused on content beyond the news. The app has an active user fall that is between 20 to 30 years and it went on to be the highest-rated news app on Google Play Store, making India read news like never before.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

•

It introduced ‘SEARCH’, to help with easier access to information.

•

‘TOSS’, with the help of just a single tap, one can share the news.

•

‘News Reader’ is to read the summaries about all breaking news.

•

‘My Feed’ provides a feed of all the latest stories, videos and other contents that are personalized for the readers.

•

‘News Categories’ gives its readers a vast variety of contents.

•

‘Insights’ a special feature that provides a detailed vision of important events.

Inshorts is a perfect solution for your daily busy schedule. While travelling to your college/office, simply scroll through the 60 words phrase to get informed about every latest news.

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India's 30

BEST CONSULTING COMPANIES to Watch in 2022

IMMIGRATION ADVISORY SERVICES Helping you from start to finish

Tazeen Kavarana

Managing Attorney and RCIC

“

Gulshan Parveen | Business Connect “ It is a life-changing decision to immigrate. Grass is usually greener on the other side, yet it isn’t necessarily a rose garden over there. Every bed of roses has its fair share of thorns, which clients must be aware of. As a result, consumers should look for a service provider who is trustworthy and who can guide them in a proper legal manner. Carry out your own due diligence in locating a reliable firm to hold your hand through the process, which can be long and rather daunting! Beware of those who promise the moon; instead, choose the one who will guide you through the process and assist you in reaching for the stars!” Immigration Advisory Services Pvt. Ltd. (IAS) is a Mumbaibased Immigration Specialist firm incorporated in 2003. The firm was started with a vision of expanding its horizons to “Global immigration”. With the world getting smaller and mobility increasing every second, IAS was all set to make a foray into the domain of globalization! IAS has been successful in assisting thousands of aspiring immigrants achieve their goals.

Ms. Tazeen Kavarana, RCIC (Regulated Canadian Immigration Consultant) and Managing Attorney - Immigration Advisory Services Pvt. Ltd. (IAS) Immigrating to a foreign country is a significant financial commitment, a life changing decision as well as an exciting and unnerving time in one’s life, therefore it necessitates cautious consideration. Before engaging an immigration expert, a number of key aspects should be considered. Choosing the finest immigration lawyer or consultant is a major concern for everyone. A professional immigration specialist can advise you on the most accurate way to immigrate to another country. Choosing a good counselor makes the entire visa application process a lot easier and less stressful. Immigration Advisory Services Pvt. Ltd. (IAS) is a well-known organization with extensive expertise and a high success record in the immigration domain. IAS is a one-stop-shop for all global immigration solutions!

Ms. Tazeen Kavarana, Managing Attorney steers, “ Our firm’s forte is assisting applicants with immigration to several countries like the USA, Canada, Australia, the UK, New Zealand, just to name a few. We also serve foreign citizens and expatriates with a variety of services such as assistance with employment visas while they are overseas, as well as professional services within India such as Visa Extensions, Registration acquiring OCI status amongst many other services.”

Immigration Advisory Services offers assistance to corporate and individuals in the field of immigration and caters to various markets including Australia, Canada, New Zealand, The United Kingdom, The United States of America, Europe, the Middle East and Africa.

“ As business companions, we operate through a network of professional immigration attorneys, providing our customers with smooth immigration services all around the world.” With the globe getting smaller and geography becoming history, Immigration Advisory Services offers a variety of Golden Visa programmes for residency and citizenship by investments. The objective of this is the gaining of a second passport for countries in Europe and the Caribbean. www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

THE INSIDE STORY

IAS was founded with the goal of helping clients in meeting their immigration needs. “At IAS, we strive to assist each client in achieving his/her immigration goals in the most ethical manner possible. We collaborate with immigration attorneys and legal firms all around the world. We started our operations over 20 years ago as a boutique immigration specialist firm, and we are happy and honored to have had the opportunity to work with and satisfy the immigration goals of hundreds of customers during that time! Whether it’s for an individual, a corporation, a student, a worker, or a spouse, we have the knowledge, experience and expertise to assist them all. We cater to worldwide immigration and global mobility by choosing the most appropriate route for a successful application.” Immigration Advisory Services Pvt. Ltd. (IAS) and Citizenship Professionals (CP) are sibling companies that are connected yet have unique identities. While IAS assists clients and professionals with immigration/permanent residence and work permit applications to a variety of countries around the world, CP focuses on assisting High Net Worth Individuals with diversifying their portfolios through global real estate investment, which is often combined with obtaining residence/citizenship. Both businesses are reputable immigration consultancy firms with over 20 years of experience and a proven track record of assisting ambitious people, families, corporate clients, HNIs & UHNIs at every stage of their procedure to get global citizenship or permanent residency overseas. IAS offers a comprehensive range of professional services covering: • Immigration Programs - Citizenship & Residency through Investments & Immigration through Investments • General Individual Immigration & Work Visas • Strategic Financial Planning & Investment Structuring • Offshore Real Estate Investments • Global Tax & Legal Advisory Geographies that the organization covers under their existing golden visa programs include • America - EB5 USA, Canada, St. Kitts Nevis, Dominica, St. Lucia, Grenada & Antigua Barbuda • Europe - UK, Germany, Portugal, Spain, Greece, Ireland, Malta, Cyprus, Latvia, Bulgaria, Turkey, Montenegro, Italy, Hungary & Moldova • ANZ - Australia & New Zealand • Others - Dubai, Thailand, Cambodia & Vanuatu

IMMIGRATION PROCESS GOING DIGITAL

The future is unquestionably digital. The immigration sector is gradually but steadily entering the digital realm. This is fantastic, especially because it eliminates a lot of needless paper. “ To be honest, we’re more or less a ‘paperless’ business here at IAS. This has greatly aided us in keeping up with the times in a digital environment. Simultaneously, we guarantee that we have an excellent backend technological staff. Our systems are in great working order, with frequent backup technologies. We have a high-tech internal database system that allows us to work on all of our files quickly and effectively from anywhere in the world. Most government organizations for immigration are now going digital. This transition for us has been extremely smooth since we have had the foresight of taking this step way ahead in time.” admits Ms. Tazeen

A NOTE FROM THE MANAGING ATTORNEY

“ Our fantastic staff is extremely pleasant and has been educated to prioritize the requirements of our customers. Our business experts are 21

aware of the importance of life. A customer is always given the respect that he or she deserves. Our first consultations might last several hours since we want to make sure the client is not only comfortable, but also knows the benefits and drawbacks of the decision he/ she is about to make. We’ve always worked in a highly ethical manner, and the results of each case speak for themselves. From our first consultations to the processing of applications and beyond, we ensure that each file is properly and ethically represented. This has always been a primary focus for us. We have a terrific track record due to our strong work ethic. The words of our clientele speak for themselves! Our clients place their trust in us blindly, knowing that they would never be disappointed. We work with clients from all over the world, some of whom we have never met but with whom we are continually in contact. We want to keep doing what we do best in the coming years and beyond.”

CONCLUSION

The assistance of an immigration consultant is important in avoiding any form of delays and ensuring that the file is well represented. The legalities of immigration might be tough to comprehend. “ Immigration laws are extremely volatile. Knowledge, experience and expertise is the key to success and we, at IAS have it all. We take great pains in walking clients through the process thus making it flawless, stress-free and seamless for them.” . The thought of immigrating to an unknown land can be exceedingly stressful. Even though the country of destination is generally a first-world country, many clients fear the uncertainty of what may lay ahead. Many may want to take the plunge but are exceedingly nervous in proceeding with that first step. This is where a knowledgeable immigration specialist plays a vital role in easing the applicant’s worries by always stating facts with the most accurate and updated information. Many nations have stringent immigration laws that make the procedure complex and time-consuming. A knowledgeable immigration consultant will not only advise clients on the current laws but will also assist them in identifying the most accurate category under which they can successfully lodge an application. Hiring a skilled immigration agent to handle immigration-related matters has a number of advantages. You can relax and let the professionals handle the procedure for you. We, at Immigration Advisory Services are extremely experienced and can provide you with legit guidance regarding immigration and related services. Feel free to contact the experts and benefit from their expertise. www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

AYOLEEZA CONSULTANTS PVT. LTD. A Reliable Consultancy That Offers Comprehensive Solutions for the Infrastructure Development Projects Indranil Roy | Business Connect

ABHISHEK KUMAR Founder & Managing Director

Project workstation wings dispensed across various states - Maharashtra, Punjab, Madhya Pradesh, Uttar Pradesh, Haryana, Chandigarh,Uttarakhand, West Bengal, Manipur, Himachal Pradesh, Assam, Kerala, Karnataka, Telegana, Bihar and Jharkhand. The dedicated, adroit team ensures to render comprehensive Civil Engineering Consultancy Solutions across a variety of sectors. They prove their fortes in Designing, Engineering and Project Management segments while ensuring client’s contentment and serving the community. Owing to its diverse experience and innovative approach, the Firm staunchly acknowledges the project objectives. Their sole motive is inclined towards infrastructure development that allowed them to offer special advisory consultancy service in the constitution of Roads & Highways, Bridges, Traffic & Transportation, Railways & Metros, Airports, Tunnel, Environment & Structure within India and neighbouring countries.

he Infrastructure of any nation directly contributes to its economical growth. In many developing nations, the lack of appropriate infrastructure is the prime hindrance of its growth. Investing in this arena needs to be the fundamental part of the public policies as a good infrastructure enhances productivity and reduces the cost of numerous activities. Many corporations have forged ahead to support the infrastructural development projects that have become the need of the hour, in the current scenario. Only a few of such corporations are serving this industry with remarkable services. One of such enterprises that has an established track record in providing extraordinary Engineering Consulting Services is Ayoleeza Consultants. With its dedicated team of in-house experts, the Firm is adding value across various sectors of infrastructure that, in turn, impacts our economy affirmatively. AN OVERLAY OF THE COMPANY Incorporated in 2006, a multi-disciplinary firm, Ayoleeza Consultants Pvt. Ltd. intervened infrastructure sector with its end-to-end engineering consultancy solutions. The emergent Firm has been headquartered in Noida(Delhi NCR) with its

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With over 14+ years of enriched experience, so far, more than 100 bridges and flyovers have been constructed under the service umbrella of Ayoleeza Consultants. 22

The Firm has ensuredspecialized construction supervision services to resonate with the kind of project. With its multi disciplinary approach and expertise in rendering specialized Design services & extensive experience, they matchlessly assure quality in the construction of Elevated roads & Highways, Bridges & Structure, Tunnel, Rail & Metro, Water way, Building & Architecture, Traffic & Transportation, Airport Engineering, and Survey Engineering. At Ayoleeza, the related engineers & experts are well-equipped with extraordinary tech advances and updated survey instruments, design & PMC software and documentation tools to round up the proficiency in fundamental planning to complex designing. Raising the bars of the service standards in the relevant domain, the Group is committed to offering best-in-class services to its adored client base.

procedure. Lending absolute ears to the clients to comprehend their needs and expectations that concludes in value-added solutions. In order to enhance quality and sustainability, they implement innovative solutions as per their decades of accumulated knowledge and experience. The management believes in constantly developing such an ecosystem that can allow talented individuals to brainstorm fresh ideas. Ayoleeza ensures to constitute a long-term relationship with its clients, Joint Venture partners, vendors, and associates. A BRIEF ABOUT THE DYNAMIC LEADER The Founder and Managing Director of Ayoleeza Consultants is Abhishek Kumar who is a multi-faceted leader with various areas of expertise. He served as Civil-Contracts Specialist and Project Director/ Coordinator for more than 17 years and witnessed profuse success by supervising multimillion-dollar construction at different stages and infrastructure projects for both -government and private-sector. His exemplary management, analytical and technical acumen allowed him to emerge out as an outstanding strategic and operational leader, trainer, and team builder. His excellence in quality control has nourished Ayoleeza to establish it as a prominent name in the relevant industry. Alongside that, he also possess considerable exposure of FIDIC condition of contract.

Team Ayoleeza prides itself for building a good relationship with its client-base that is based on trust and mutual respect. The Firm has offered its consultancy services for various projects that belong to the undertaking of civil bodies, government agencies, public and private sector, etc. LET’S HAVE AN OVERVIEW OF THEIR SERVICE PORTFOLIO• Detailed Engineering & Design: This aspect primarily focuses on offering Value Engineering, Preliminary Engineering, Pre-feasibility Studies, and Proof Checking. • Project Management: This service segment ensures Construction supervision, Owner’s Engineer, Independent Engineer, and Authority’s Engineer for the major projects. • Advisory services: Such services are aimed to enhance the experience with Transaction Advisory, Bid Process Management, Demand Analysis, and Benchmarking studies across the industry.

MAKING A DIFFERENCE TO THE WORLD The thought leadership of the key officials at Ayoleeza has promoted the need for performing sustainable development to protect the environment and bring a positive impact on the lives across the globe. Today, the engineering enterprises have acknowledged the need for constructing the solutions that shall not impact the planet or any life negatively. Ayoleeza also resonates to this compliance of promoting a healthy and sustainable environment. So far, the Management has banned plastic bag in the workstation which is quite a commendable step.

ENSURING THE CORE VALUES IN THE BUSINESS OPERATIONS At Ayoleeza, the experienced team of adroit engineers is committed to render integrated technical engineering consulting services as per their sound quality policy. Keeping pace with the client’s utmost satisfaction, the job is performed with absolute engagement by various industry experts associated with them. The Firm has the business philosophy to conduct the operations with an extreme sense of professionalism and ethics. They believe in serving the clients with honesty, integrity and competency.

To promote the idea of sustainable growth, the associates actively participate in the marathon and yoga classes. They are the regular participants of IDBI Marathon that is held at New Delhi, every year. Apart from this, they have also initiated an insightful programme named “one plant one person” that enforces the need of living amid greenery by planting more and more trees.

Incessantly striving to be the leading player in the respective domain, Ayoleeza is heavily investing in its people, process and systems. To improve their quality of services, they instigate a sense of responsibility within the employees to address their standard behaviour while decision-making

Ayoleeza foresees a bright and blazing future ahead. It aims to expand its reach by serving similar projects in the domain at the international level. With its sound knowledge and exclusive expertise, it has planned to extend its networks and delivery processes across the globe as well.

Mr Abhishek places the clients at the top of his priority list. His endeavours are inclined to offer state-of-the-art services for all facets of infrastructure projects to resonate with the utmost satisfaction of the clients.

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He elucidates, We actively listen to our clients to understand their needs and expectations and offer valueadded solutions promptly based upon our know-how in planning engineering and project management. Our sole purpose is to provide our valued client-base with nothing less than the best.

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ABHISHEK KUMAR Founder & Managing Director 23

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Health

CORRELATION BETWEEN HEALTH & ECONOMY

How Investment in Health Reflects on Economy There is a well-understood relationship that when you are healthy, automatically the country’s economy improves as well, your health performance is fully reflected in both the economy and health systems. As a healthy population, one can make an important contribution towards economic progress because the population that is healthy, lives more and are considered more productive. Investment in health is not only a desirable priority for most communities but also an important one, as it reflects on the economy. However, our health systems also face challenges that are daunting as well as complex, arising in part from new stresses such as ageing populations, the increasing prevalence of chronic diseases, and the intensive use of costly but critical health technologies.

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A HEALTHIER INDIVIDUAL AFFECTS THE ECONOMY IN THE FOLLOWING WAYS: •

At work, a healthier individual can be more productive and earn higher incomes.

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A healthy person may spend more time in the labour force as compared to a less healthy individual who often takes sick leave or retires early.

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They will invest more in the process of learning new things in order to improve their efficiency.

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In anticipation of a longer life, a healthy individual may save more by raising the funds available to invest in the economy.

In order to briefly explain the relationship between health and economic development, the concept of health needs to be understood in a broad sense. When we speak about health, it is not just the absence of diseases, but also people’s capacity to grow during their lives to their potential. In combination with that welfare, an asset possessed by individuals has a significant source of well-being as well as instrumental importance. In terms of health, economic development is affected by health in a variety of ways. For example, it decreases production losses due to sickness of a worker, often increases adult productivity as a result of improved nutrition and lower absenteeism rates, and improves school children’s learning. Health also agrees with the use of natural resources that may usually be intended for ill health care.

Health has its consequences directly through worker productivity and the economic burden of diseases on economic development. Health also indirectly influences economic development as factors such as child health influence people’s potential incomes through the effect that health has on education. If we take up a household example that is observed on a family basis, this sort of indirect effect is much easier to understand. When a family is safe, the father and mother will both have a job and earn money that helps them to eat, protect, and send their children to school. Children would do well in school if they are safe and well-nourished and this will have a positive effect on their future income. The lack of health often affects the poor to a great degree, as their body is often the only commodity they have. The correlation between Health and Economy goes hand in hand as the importance of investment in health refers to the betterment of economic development because a healthier individual can help to increase both the number of hours worked as well as the probability that they will be employed.

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ENDMILE TECHNOLOGIES PVT. LTD.

A CULTIVATED NAME IN E-MAIL SERVICES AND MARKETING AUTOMATION SPACE Dr. Amit Mishra | Business Connect

SUNIL BAGHEL | Founder & CEO

With the advent of enhanced technologies, transactional e-mails have become a prominent service, for a customer. On another note, the utilization of digital platforms like e-mail, social media, websites, etc., has taken marketing to a whole new level. Endmile focuses on bringing these two services under a single umbrella. AN EXCEPTIONALLY SEASONED BRAND Founded in 2011, the Company has established a remarkable position in IT-sphere of Bhopal, Madhya Pradesh and Gurgaon, Haryana. With a myriad of exemplary services, Endmile has propagated thrived into various verticals like IT, Finance, Real Estate, etc. The Company works with some of the renowned players in the market Such as Arihant Capital, Airtel, TechMahindra, etc. Endmile was envisioned, by Mr Sunil Baghel. With a BE in Computer Science, Sunil was able to comprehend how enhanced technologies will change the face of the entrepreneurial arena. He started Endmile in a period when digital technologies were emerging as a prolific platform. However, within a year of inception, Endmile scaled-up its growth and presently is one of the pioneers in Digital Communication & Marketing space. CLIENT-CENTRIC SERVICES Trust and Faith are the chief pillars in a business. In his entrepreneurial journey, Sunil has witnessed several brands with excessive services, which often derails the main focus. Endmile assures its services attributes the data provided by the client. Its categorized collection is based on the coveted needs of clients, which helps them maintain a trustworthy image in the market. The transactional E-mail encircles, Triggered Emails, Signup Emails, Sale/Buy Receipt, Order status emails, Notification Emails, and lots more. Endmile’s adept platform helps customers www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

understand the conclusion of their actions during any commercial transaction. On the other hand, e-mail marketing is another segment of their venture. The Company proudly stands as the ‘fastest Growing Marketing E-mail Delivery tool’ in the market. They do an in-depth analysis of the client’s business and gives them access to their digital platform, which helps in generating fruitful leads. As if this is not enough, the Company also scrutinize the recipient E-mails to provide genuine leads. This particular feature further qualifies their integrity and helps clients with cost reduction. The Company also provide a suitable Technical Account Manager who responsively seeks feedbacks and helps clients with their queries. EMAIL SERVICES AS PER RBI DATA LOCALISATION CIRCULAR -2018 A notable example of their E-mail services are compliant as per RBI data localisation circular where all data is being stored in India only. They maintain a dedicated infrastructure for every client; This helps in data secrecy and privacy. They conduct third party security audit time time to make sure better security features of the platform. FLEXIBLE TO CONSTANT TRANSITIONS Technology is a transitional platform and Companies need to be flexible to grow. Endmile has accommodated every contemporary innovation in its tech-platform. Customer’s play an integral part in understanding

maintains a very non-judgemental look towards employees and always empowers them to be better than the present.Many of their pilot employees are still working with them further displaying a minimal attrition rate. Furthermore, Endmile has a very flexible time-frame (9 to 5 for five days a week), which separates it from the flock. Adhering to the ongoing challenges, they have maintained the time-frame, so that employees can maintain balance between work and personal life. Besides this, they provide salary advances and also rewards employees with increments based on annual performances.

R&D plays also plays a crucial role in accommodating transitional features. Endmile has a dedicated R&D team, who delves into the market arena to bring out beneficial innovations (programming languages) for its platform, for e.g. Java, PHP, Python, etc. Additionally, Endmile is working with various data centres at various locations like the USA, India, France and Canada. These data centres have servers, which helps in processing data to procure solutions. ADDRESSING THE COVID-19 CHALLENGES With the rapid propagation of COVID-19 cases, business enterprises had taken a significant hit. To contain the situation, Govt. came aboard with the lockdown initiative, which further escalated the challenges. Stationed in one of the significantly affected states, Endmile suffered substantial losses. Recalling the situation, Sunil asserts, “Our business took more than 40% loss as communication with most of the clients went downhill”. However, they didn’t give up! With the commencement of the lockdown, Endmile started their Work From Home policy, which eventually

helped them recover their losses. On another note, employees sustainability was an undeniable aspect. They ensured timely salaries and complete benefits, which assisted in sustaining the employees.Despite the incurred losses, Endmile proudly stands with a 100% retention rate, which is one of their laudable achievements. INFRASTRUCTURE THAT MAINTAINS QUALITY Endmile measures its quality on how each marketing campaign is performing. Every client is provided, with a unique ID through which the Company can monitor if E-mails are arriving at the desired inboxes. The Company daily monitors the lead generated in each campaign and provide an appropriate resolution to queries. For this, infrastructure plays an essential role. Endmile has hired a leading Data Centre Technology vendor, who helps them maintain consistency for diverse workloads. The vendor Company uphold the complete maintenance of Endmile’s infrastructure (power, temperature, etc. of servers). Furthermore, the Company has back up servers that help them preserve the client’s data, in case of unprecedented malfunctions. A DEXTEROUS ENVIRONMENT Endmile workforce is one of the prime pillars, that has grown it into a dominant player in the marketing segment. What separates its workforce from others is the enthusiasm towards the Company. Since their entire operation levitates on an innovative platform, the workforce enjoys working on novel features every day. Another notable factor is the transparency on every level. The leadership panel 27

For its unparallel services, Endmile was listed, in the top 3 in the “10 Most Promising Sales Management Software – 2018”, by ERP Insights Magazine. A PROMISING OUTLOOK In the coming years, Endmile is aiming to flourish to other verticals of the industry while expanding their arena as well. They are foreseeing to accommodate a new feature in their service, they call it, Online to offline marketing. In this feature, clients will be able to display the content available on E-mail on a digital banner for widespread digital marketing. The Company is willing to achieve this in the next 2 years. On another note, the Company is aiming to incorporate technological enhancements in their AI to ensure better services and also expand the usage of Data Analytics. A TOKEN OF ENLIGHTENMENT

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To start a business, first understand the vertical and devise a client-centric product, which stands parallel with the market trends. Furthermore, if you’re a tech-entrepreneur, do have the cognizance of emerging technologies and those used by the peers. Sunil Baghel

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trends. The Company values its client’s feedback as a prime source to understand the market needs. As such, their dedicated account manager visits clients and receives feedback against every accommodatedand awaiting feature, in the platform. A notable development is the updating of the client’s database. If clients are moving to foreign locations, the Company’s platform identifies it and updates it in its database accordingly. These eventually help clients provide better services to their customers.

MILESTONES ALONG THE WAY In its nine years of business, Endmile has put several feathers in its cap. Starting in a 200 Sqft location, the Company presently stands on a 1200 Sqft area in IT Park Bhopal. Their constant innovation in the platform has brought key players in the client base like Safexpress and Policy Bazaar. The Company has successfully dispatched 2+ Billion E-Mails in the last five years and has managed 2,00,00 + Mail Boxes.

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G-Info Technology Solutions Pvt. Ltd. Marking Footsteps Through Cyber-Smart Security Sugandh Bahl | Business Connect Security is concerned with ensuring legitimate use, maintaining confidentiality, data integrity, and auditing in the network. Cyber Maturity Assessment involves security management, which is the process of identifying the assets, threats, vulnerabilities, and taking protective measures, which if not done, may lead to unintended use of computing systems. The cybersecurity has leapt in current times, and one such market player in the sector is G-Info Technology Solutions Pvt. Ltd.

Naveen Dham

Managing Director & Founder The Founder, Mr Naveen Dham incorporated G-Info Technology Solutions or GIS Consulting with a mission to empower profitable growth of its customer’s businesses through adequate protection of customer’s “Information Assets, Networks and Applications” through the best of Industry’s “Security Consulting Solutions”.

The Company’s Mastermind The Company was incubated in the year 2016 by Naveen Dham and Co-Founder & CFO Prerna Dham with one team member named Shiv Kumar. GIS’s first consulting contract was with Panasonic, and after its exemplary performance in the first assignment GIS never stopped and added many feathers to its cap slowly and gradually.

The services provided by GIS includes cybersecurity compliance consulting, cybersecurity maturity assessment, cybersecurity testings, cybersecurity implementations, IoT & SCADA (Supervisory Control and Data Acquisition) security testing, cybersecurity trainings, and cyber forensics.

The CEO And Founder, Mr Naveen Dham is a veteran security strategist & holds a total of 19 years of rich experience in Information Security (ISO27001) implementation, maintenance, IT Security Auditing, and IT Service Delivery. He has been honored with Global Award in London in the year 2011 for his exemplary work in Information Security

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Implementation and IT Service Delivery Domains. He is a Bachelor of Technology in Computer Science and Master of Science in Cyber Forensics and Information Security. He is Certified Information Systems Auditor (CISA) ISO 27001 LA Certified, PCI DSS Implementer Certified from BSI, ISO 20000 LA Certified, Trained ISO 22301 Implementer. ISO9001 IA Certified, ITIL, MCSE and bearer of A Plus Certification from CompTIA. Certified Ethical Hacker (CEH) Mr Dham has built his team using his rich industry experience and in-depth technical knowledge which helped him to select the right resources and train the new staff as well. Today the group has expanded to 28 members including Chief Technology Officer (CTO) having

2.5 decades of experience, Chief Operating Officer (COO) having two decades of experience, Chief Financial Officer (CFO) having 1.5 Decades of experience, and 2 Senior Cyber Security resources having 15 years of experience. Total of cumulative experience of senior management is more than 100 years. Mr Dham advises to study the competition, conserve cash, research new products and services, listening to customer feedback, and response to change as critical strategies for developing a successful business. The Operations At GIS GIS Consulting has seven strong pillars of its organization, and the senior management team possess ample experience in maintaining these domains efficiently. These include marketing, sales, technology, operations, finance, legal, and HR. With a vast experience in the cybersecurity domain, and with Cybersecurity Maturity Assessment service, the Company helps its clients understand the loopholes in their infrastructure, which may lead to data theft and denial of services. By conducting a combination of interviews, workshops, policy and process reviews and technical testing, the team at GIS takes a complementary view to manage cybersecurity. The assessment identifies current gaps in compliance and risk management of information assets, assesses the scale of cyber vulnerabilities, and sets out prioritized areas for a management action plan. GIS is winning faith by providing best in class services at a reasonable cost and ensuring that they don’t mislead clients in any manner by bringing transparency into the system. The Company offers its clients with the elucidations to close the gaps with economical or zero cost solutions using open source technologies, unlike the competitors who may land the clients into huge investments on different solutions to complete the audit gaps. Once ISO Standard is implemented, the organizations require to undergo periodic maintenance and Audits to ensure that the system is being maintained on a real-time basis to ensure the upkeep of effective compliances, this tech-savvy Company also provides such maintenance services.

The organization has been instrumental in providing Cybersecurity & Information Security Consultation services to the various organizations of respectable repute such as Panasonic, HCL Infosystems Ltd, Punj Lloyd Engineering, Stellar Data Recovery, Usha International Ltd, Sandhar Technologies, Apollo Munich Health Insurance, Max Health Care, Religare Health Insurance, Eli Research, IRCTC, Celebi Airport Services, AuthBridge, AIMA, Espire Infolabs, Oxigen Wallet, CMS Computers, IIT Roorkee, Maharashtra Hybrid Seeds Company, and Radhasoami Co-operative Bank. Research & Development At GIS GIS Consulting has its research team who are always on toes to evolve new means and methods to find loopholes in new technologies developed in the industry. The recent example to support this is the introduction of IoT & SCADA. The R&D Team at GIS helps the Company achieve Numero Uno position in the industry by researching the new methodologies of security assessments hence ensuring that they are always ahead in the race concerning the competitors. Moreover, the Company has a Quality Assurance Team built inside their system, which ensures that the results of the assessments are cross-checked before it lands on to the client’s table. The competitive advantages of GIS Consulting includes the evolution of solution with the help of researchers to monitor and log the security attacks using the opensource technologies which no other player in the industry does. The Business operates on the following principles: honesty, integrity, trustworthiness, loyalty, fairness, concern for others, respect for others, law-abiding, commitment to excellence, leadership, reputation & morale, and accountability. To maintain the enthusiasm of employees, GIS Consulting works hard and party harder, which keeps everyone motivated. They find ways to throw a party and assemble a get together with team members which preserve the environment lively. The team members call it a home away from home. 31

Awards & Accolades GIS got extensive media coverage due to the discovery of malicious application in Google and Apple store. Started with Delhi, now the Company has expanded its business in USA, Canada & UAE as well. The Company was rated as one of the Top Ten Most Promising Cyber Security Companies in India by Silicon India Magazine, and it received appreciation from US Airforce – Department of Defense for finding security gaps in their applications. The Company helped IIT Roorkee to strengthen their cybersecurity posture by conducting an in-depth security assessment of their critical infrastructure. Further, the Company was selected for “Best Initiative Award” by Chhattisgarh Government which will be presented on 15 Dec 2020 under the noble initiative taken towards complimentary Cyber Risk Advisory & Cybersecurity Awareness for Startups, Schools & Colleges all over India. Moreover, GIS Consulting has started a “Secure India Mission” under which they have plans to launch a platform for the organizations across India to get their security assessment done by registering themselves on the forum. It is a Noble initiative through which the Company will generate millions of opportunities for youth by providing them with free cybersecurity training and by providing them with employment to earn their living. www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Lifestyle

Pottery A Timeless And Diverse Craft Across India Pottery is an ancient, prominent craft in India; its origins here can be traced back to the earliest times of civilisation. It survived for aeons and is a massive source of employment in both rural and urban areas. As a mass of clay is turned into a pot, those lively eyes look at vigilant hands working relentlessly in unison on the wheel. One who sees it happen sings praise for the mesmerising abilities that these boys, who are considered to be potters, possess. In India, one such left out community is that of potters. Pottery is the art of carefully moulding clay to make different objects. The sheer hard work they put on and the abilities they develop these very pots through are magnificent. But since most factories are shut down, and most artisans are either idle or paying too little, their destiny appears to be sailing in choppy seas.

India’s Regional Pottery Craft Tradition •

Revisiting Pottery

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Jaipur Blue Pottery, Rajasthan

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Khawda Pottery, Gujrat

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Khurja Pottery, Uttarpradesh

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Longpi Pottery, Manipur

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Black Pottery and Terracotta, Madhya Pradesh

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Andretta Pottery, Himachal Pradesh

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Revisiting Pottery One of India’s most timeless living craft traditions is pottery. Pottery is practised across the length and breadth of the nation, from flower pots, terracotta chimes to the thirst-quenching ‘Surahi’ and ‘Matki’. A visit to the rural and “potter villages” speaks volumes about the economic significance of this craft. People use traditional manual potter’s wheels and kilns to engage in pottery along with subsistence farming, making earthenware an integral part of haat, bazaars and urban market spaces, particularly during the festive season.

Jaipur Blue Pottery, Rajasthan Jaipur Blue Pottery has a Geographical Indication (GI) tag. This is a glazed form of pottery that uses a blue glaze and is typical of intricate designs in blue and white. Pottery’s most distinguishing quality is that it is a commodity that is not clay. Mixing ground glass, quartz powder, Earths Fuller’s, borax, gum, soda bicarbonate, and water makes the dough for the pottery instead of clay.

Khawda Pottery, Gujrat A traditional art form originated in the village of Khavda, Rann of Kutch, using ‘Rann ki Mitti’. With painted symmetrical black and white patterns, the lovely ochre/group shades give this art form an earthy feel. Allegedly, the special mud with which it is made is acquired from near a lake.

Khurja Pottery, Uttar Pradesh Khurja is a popular tourist destination in Bulandshahr, Uttar Pradesh, thanks to the colourful pottery it makes. The Khurja Pottery, also known as the ‘ceramic city,’ which has a range of tea sets, crockery, and ceramic tile works, is the GI name. The method requires some labour-intensive activities, such as clay churning, moulding, colouring, followed by glazing, among the most common glazed pottery types.

Longpi Pottery, Manipur Longpi pottery has achieved international popularity due to its rugged design, originating in the Longpi villages of Manipur’s Ukhrul district. The classic black exterior with bamboo/cane woven around handles gives the clay-wares a unique identity, made from black serpentine stone and a form of clay that is found only in this region. Longpi pottery is also microwave-friendly and can be used for baking.

Black Pottery And Terracotta, Madhya Pradesh The age-old craft of clay and terracotta art is practised even today in its traditional way and with passion. Tribals of Madhya Pradesh region make traditional clay temples called ‘dhabas’ which has a small door where the deity is placed along with the fire lamp (Diya). During Diwali time they make clay idols of the goddess Mahalakshmi, elephants and horses with riders and the local form of Goddess Parvati.

Andretta Pottery, Himachal Pradesh Andretta pottery from Kangra in Himachal Pradesh has received fame in a small village nestled in the lap of nature. Glazed with fresh shades of blue and green, the Andretta Pottery and Crafts Society has made it famous. The colours used are reflective of nature, evergreen woods, and the mountains. The community conducts regular workshops as well.

More eco-friendly use should be encouraged to improve livelihoods and maintain pottery as an art and craft medium, under the Sustainable Development Goal (SDG) goals for sustainable production and use. Similarly, trends such as #PottersKiDiwali, large-scale purchases made by the government and corporate departments, and tax exemptions granted to potters such as the one made on the occasion of Diwali, districts are nurturing pottery as an industry.

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LIO CONSULTING PVT. LTD. Top-Tier Consultancy Services Sneha Chaudhary | Business Connect COMPANY OVERVIEW LIO offers comprehensive capabilities and deep industry knowledge necessary to help solve the most complex issues of an organization. It works across varied sectors and industries, providing business advisory services to mature organisations as well as startups. LIO provides business advisory services and covers services such as ideation, partner identification, project identification, strategic planning, feasibility, market entry, engineering design, project management and implementation, growth acceleration, etc in various sectors. A unique or a differentiating service that it provides is engineering consulting along with management consulting services. The company has two full time engineers, along with the Director himself, Mr. Sidhant Singh, and has a tie up with a Hyderabad based engineering design firm to carry out projects in this sector. Profitability of a business is equatable to the time allotted to a particular task. LIO’s motto is delivering exceptional services through a solution-oriented approach and high performing teams. It is imperative for the team and Sidhant to understand the brief of the client to the T. Understanding the needs of the client and getting all the available facts are key: from there they design a solution. They don’t use a ‘one fit for all’ strategy. Having access to the right stakeholders and experts assists them in providing quality and efficient service at reasonable prices. LIO’s vision is to provide actionable tailored services that unlock growth for businesses. The company aspires to provide more and more value to the clients. They are sector agnostic and have clients in sectors such as infrastructure, renewable energy, electric mobility, packaging solutions, fintech, health and wellness etc. LIO was launched by Sidhant after he finished his MBA in Imperial College, London. There he had the opportunity of pursuing a career at one of the Big Four, or starting up a consulting company in India. He chose the latter, as India’s position in the global business landscape was growing rapidly. Prior to becoming a Minister in the current UP Government, his father had set up two international engineering companies in India. Sidhant studied Civil Engineering in undergrad to have the foundation to enter into my family business, but after six months of working in an engi-

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SIDHANT SINGH Director

neering company, he realised that designing on a desk was not his cup of tea. He was happier networking and selling an idea or a project, and that’s how he joined consulting at Grant Thornton India and then went on to work with the International Finance Corporation. The thought of starting his own company had germinated by then, but it was important to understand the workings of the industry and to expand his horizon. WORK CULTURE According to Sidhant, the team at LIO is its biggest advantage. The team mirrors the vision and principles of the company. The team has weekly discussions on what they have learned and see if this knowledge can be applied to our company or client. A differentiating aspect of its service is engineering consulting along with management consulting, which are two very different fields of consulting. As mentioned, LIO works on four principles, and their vision defines them: 1. Quality 2. Efficiency 3. Integrity 4. Accountability These principals resonate the values and missions of their clients and enable them to form a synergy with them.

At LIO, they have adopted business tools such as Microsoft Teams and Notion to increase the productivity amongst team members. There are bi-annual training sessions on new softwares and technologies. Big Data is playing a big role in how companies are marketing products and LIO is making progress towards adopting data analytics and content creation as services in its offering. The entire team has weekly review meetings of projects that they are working on and on a monthly basis they provide progress and action reports to the clients. There is also a layered review approach to all deliverables and the onus of the deliverable lies equally with all members, including the top management. A key aspect of providing quality service is delegation. Task delegation is important, and delegating tasks correctly, which includes both the right person as well as communicating the description of the task, is even more important. It ensures high standards of quality in the work of the team members and efficiency. LIO has a Friday lunch policy, where food for the entire team is ordered and everyone gathers around to eat and discuss the week and any new developments. The work culture at LIO is like a family gathering, where they applaud and criticize each other, but at the end of the day, they are all on the same page and working towards the same goal, i.e. to deliver exceptional service to their clients. Sidhant believes that leading with empathy is extremely important. EQ is something that’s not discussed enough in business and companies. The freedom for an employee to express themselves in their work and personal life at work is promoted at LIO. They also have a micro-reward program, where achievements for tasks are rewarded through small gestures such as gift-cards, etc. Also, having a structure in the company where affirmations and criticisms are equally welcomed, drives not just the team but him, as well. GOALS FOR THE FUTURE LIO is always looking towards deriving more value for clients. It’s an endless pursuit of giving more and more. They have identified Big Data as a potential addition in their service offering, Sidhant is most assertive about electric mobility, fintech and e-waste management. In electric mobility, the most important component is the battery and the evolving technology behind it. Battery accounts for nearly 50% of the cost of the electric vehicle. China is the global leader in battery manufacturing, accounting for nearly 60% of the global battery market share. India is expected to need 600GWH of batteries in 10 years starting from 2020. With the recent difficulties in trade with China, both for India and for other countries, there is a massive opportunity for local battery manufacturers as well as foreign companies to set up units in India. LIO is in talks with various electric car manufacturers and battery manufacturers to open shop in India. Fintech is another field that LIO has started working in and with India moving towards digitisation and with Covid-19 pushing consumers and businesses towards faster adoption of a cashless economy, Fintech is a lucrative sector and there are numerous components within fintech that they are looking into. LIO was recently placed amongst the Top 10 Consultants For Startups in India.

“

My advice to entrepreneurs is to be patient and persistent. Whatever you choose to do, do it for the long term. Aspire to create value for your client/ customer and not your P&L, and don’t be afraid of failure – micro failures are better than any win, because you learn a lot more. And also enjoy your wins – sit back and soak in the achievement for a day or two, so that you are rejuvenated for what’s coming next. Sidhant Singh, Director

”

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Soul Consciousness Lab A brainchild of Rashhi Sharma who is dedicated to giving people a better purpose to life with her healing tools & to spread the right information! Kajal Dobhal | Business Connect

RASHHI SHARMA Founder & CEO International Trainer & Therapist Soul Consciousness Lab

it deals with and then heal these permanently and naturally at the subconscious level. But one must be attentive enough to choose one’s therapist cautiously, as, without the help of the certified and proficient practitioner, this therapy may elevate one’s health issues rather than reducing them. In this edition of our magazine, we are introducing an exemplary internationally reckoned hypnotherapist, Rashhi Sharma. Passionate to bring absolute healing experience to people who are encountering trauma and stress in their lives, she is creating a positive impact on the people in need.

The complex lifestyle of modernisation has inclined people towards more and more stress at the mental, physical and emotional level. Unlike the earlier times, most of the humans are living a secluded life being far away from the family and friends. This scenario has affected their mental, emotional & physical health most adversely in urban places, the condition is quite worrisome as compared to the rural places. The deteriorating mental health is the prime reason behind the elevating crime rate among the urban population. There are a number of ways to deal with the mental issues and one such beneficial tool is Hypnotherapy. In its expanded form, Hypnotherapy includes Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing and Future Life Progression. These form of therapy modalities includes the appropriate technique of hypnosis that helps in attaining relaxation, calmness, finding the deep-rooted causes of mental, emotional & related physical issues and help in not only healing these permanently bit also bring a positive shift in the overall well-being of the person. Its main goal is to first find the exact root causes of any issues

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

ABOUT THE EXCEPTIONAL WOMAN ENTREPRENEUR

The CEO and Founder of Soul Consciousness Lab, Rashhi Sharma is a Bangalore-based, Internationally certified Trainer and Therapist. She incepted this dream venture to bring a wave of positive experiences ensuring quality lives among the masses with the help of hypnotherapy, Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing, Future Life Progression, Shamanic Healing & Psychic Healing . She is a Master Hypnotist, an empath, a spiritual healer, intuition expert, ,

past-life regression therapist, future life progression therapist, Shamanic Practitioner, a psychic and a member of the National Guild of Hypnotists. Claiming to be the most qualified holistic practitioner and therapist in India, Rashhi has emerged out as an expert in healing people at the subconscious & soul level. We as human beings carry numerous unwanted baggage in our subconscious mind from our past, which adversely affects our mental and physical health. In this regard, phenomenal leader Rashhi Sharma elucidates, “ In order to attain Spiritual, Emotional, Financial and Mental Balance, we at Soul Consciousness Lab are bestowing the masses with life-changing experiences. The sessions offered to the people help them to achieve what the soul has planned for them naturally and what they deserve, paving the way to their spiritual progress and material success as well.” The most striking aspect of therapy sessions with Rashhi is that whereas other healers are expert in 1 or 2 modalities and use a fixed healing modality and approach for everyone, Rashhi has conceptualized and developed an unique integrated method of healing which uses a perfect combination of different healing modalities in each session, and these are chosen according to the person who needs help, and as per the need of the hour. This highly flexible approach has revolutionized the therapy approach and have ensured that each session provides 100% efficiency and results and the total number of healing sessions needed for full recovery are the least possible!

Her clients from all over the globe have put forth the testimonials about how the healing sessions have made a remarkable difference in their lives affirmatively.

BREAKING THE MYTHS AND MISCONCEPTIONS

There are a number of myths about Hypnotherapy and how it works which have limited its reach and benefit for all. Rashhi has been working hard to break these myths and spread the right information so that more and more people can take the benefits of hypnotherapy and improve their lives at all levels. Often, people believe that a hypnotherapy session should be considered only in the case of depression or any sort of intense physical issue. In this context, Rashhi affirms that being humans, we come across different types of situations in our daily lives. And the complexity of our brain is such that most of the time we are unaware of the emotions or slight traumas, that start affecting us unknowingly from the core level. She states that hypnotherapy can be performed to deal with every kind of issue that is hindering the growth of a person from the personal or the professional front. Another misconception among the masses is about the usage of drugs in the therapy sessions. Rashhi conveys that no drugs are used to bring the person to the ‘trance state’ which starts healing. Apart from this, she rejects the myth that while being in the trance state, a person loses control from his body. Rashhi states that amid the session, a person can wake up with his own free will and this is an utter misconception that needs to be eradicated regarding hypnotherapypp.

Moreover, Rashhi reveals that many of our unknown emotions and behaviour patterns are the result of our past life experiences. People find themselves helpless to some sort of mental and emotional issues and hypnotherapy & Regression can effectively allow a person to encounter his own past life memory imprinted on his soul, which could be the root of the arising issues. She has successfully treated a number of people who due to their past life impressions and memories within the subconscious mind were experiencing inexplicable pain, depression, guilt, fear, phobias, traumas, relationship issues and much more in their present times!

DEVELOPING MORE CAPABLE THERAPISTS LIKE HER

Rashhi has taken up this initiative to ensure that the unique healing technique of hypnotherapy and other modalities, which are proving immensely beneficial for everyone, should not remain only with her. To help more and more people she is preparing more therapists across the world by providing professional training to everyone who is deeply interested to learn it and help the society in the similar capacity.

A glance at the accreditations and certifications attained by Rashhi Sharma

RASHHI SHARMA

(International Trainer & Therapist)

The Alliance Training approved by The Michael Newton Institute, TNI, USA for Advanced Past Life Regression and Advanced Hypnotherapy • The Michael Newton Institute, TNI, USA for Life Between Lives Therapy (LBL)- as Associate under certification • The National Guild of Hypnotists, NGH, the USA for Advanced Hypnotherapy, Certified Hypnotherapist • The Dr Brian Weiss Institute, OMEGA, USA, for Past Life Regression • The Anne Jirsh Institute, UK, for Advanced Past Life Regression and Future Life Progression, Intuition Expert, Akashic Records Reading • The Banyan Hypnosis Center, USA, for Master Hypnotherapist, Advanced Hypnotherapy • The Faculty of Shamanic Studies (FSS) the USA, for Shamanic Practitioner • The IPHM, UK, for Executive Training Provider for PLR/FLP/ Hypnotherapy/Psychic Expert/Spiritual Healing

Rashhi Sharma has been bestowed with the Woman of Excellence Award 2020 by Indian Achiever’s Forum. She has received numerous accolades in her favour from experts in this domain, for her extraordinary offerings at the global level. Her sheer endeavours are converged to expand the scope of hypnotherapy in India and enlighten the masses with the enormous benefits of this healing procedure.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Business Growth

GROWING BUSINESSES YOU CAN START WITH LESS THAN $100

What’s the first thing that comes to your mind when you hear the word ” Business “? If that word is ‘money’, you have a physiologically ambitious personality. What if I re-word my question and ask, what amount of money comes to your mind when you think of business? By now your mind has already started thinking of a huge sum. Our mind is wired in a way that we connect the word business with a large sum of money. When you see things in a certain way, you deal with them similarly. Let us say, you bought a brand new mobile phone. A month later, someone gifted you a better phone. Now that you have two phones, you sell or give away your so-called old phone. If you closely look at this situation you’ll see that our perception towards things determines our action. What happens if we perceive business as something which requires a lot of money? Possibly we may never start one. But what if we tell you that there are numerous businesses that can be started with less than $ 100? Interesting isn’t it!

Let us look at these 8 exciting things you can start with less than $100.

CONSULTING Companies grow through research, advertising, production, investment, and networking. Corporate houses are always in search of people who can recommend ideas and suggestions to help them grow. All you need is a network of people to refer to, your own website and a professional business card. Based on your skills and the way you can help your customers, your business as a consultant grows.

BLOGGING If you have a flair in writing, your skills are highly valued in the job market. If you can build customers for a company through informative and creative writing skills, you will find yourself always in demand. All you need is to develop your writing skills and read a lot. You can contact a local newspaper, and write for them for free. Learn the skill to bind your readers and you will grow your business at an extraordinary speed.

YOUTUBER This is a trending business where everyone is trying their luck. You already have a smartphone with a camera. If you have ideas to prepare for an examination or teach a new recipe or if you know an unexplored place to travel you can make a video and upload it on youtube. There’s video everywhere. People are looking for great content, in marketing, education, medicine, engineering, entertainment and a lot more. If your video becomes popular, you will begin to get advertisements on your youtube page and this is a great source of earning.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

FREELANCING You can choose to work as a freelancer for various companies rather than being employed for one company. To start with you’ll need to see what you are good at. Next, you need to talk to the companies showcasing your skills. Initial few weeks or even months you may have to work for less money. Eventually, as you build your reputation, you will get more work. Freelancer needs to have their own laptops, materials and office space. These are generally done on a contract basis.

IRCTC AGENT Fill up the form online, submit your documents and you become an authorized IRCTC agent. You earn a commission for every railway ticket you book and a bonus for achieving the target.

MOBILE REPAIR Nearly everyone in the country has a phone. In-fact the trend is to keep multiple phones. If you can learn the skill of mobile repair, you will probably never fall short of customers. There are many videos and online courses that can teach you this skill at a very low cost.

TUTORING If you are a subject matter expert, becoming a tutor can be a really exciting job with almost no money. If you can develop some art of facilitating, and enhance the learning experiences of the students, you’ll find that there are many parents who are willing to hire your services.

RESUME WRITING Resume creates the first impression. Learn the art to build a professional-looking resume for the job seekers and you can get your business going. There are multiple resources available online to teach you this life skill with little or no cost at all.

TOUR GUIDE If you are familiar with your city, its history and have a good communication skills, you can begin as a tour guide. Visitors want someone with good background knowledge and the one who is honest and engaging. To start this business you will need to brush up on your English and get familiar with the history of the city and its monuments. 39

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

MARKETING

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Technology

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales. No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

SOCIAL MEDIA UPGRADES

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform. User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the realtime information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones. www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Shaip

An enterprise with a difference… Gulshan | Business Connect

n line with our ‘Company In Focus’ issue, Shaip has been recognized as one of the outstanding service providers that have set major benchmarks across the industry with their exclusive offerings. As we sat down for an informal conversation with the CEO - Vatsal Ghiya, we came across some phenomenal insights into the Artificial Intelligence industry. This freewheeling conversation with him gave us valuable nuggets of knowledge that we believe will help our readership bag better insights of the AI World.

THE PREFACE

Shaip is a comprehensive data management platform designed for organisations that are looking to solve AI-related issues to ensure a smarter, swifter and better workflow. The company has been supporting all aspects of AI-training data by seamlessly scaling the client’s people, platform & processes to develop AI/ML models. Shaip has many clients, including Fortune 500 companies such as Amazon, Google, and Microsoft. The company has put forth a diverse range of services such as AI Training Data Collection, Data Licensing, Data Labeling / Annotation, Data Transcription and Data De-identification. It stimulates value, insights intelligence to induce business scalability by catering end-to-end AI solutions. All of this has been made possible by offering a unique combination of humans-in-the-loop platform, proven processes and skilled people. Their forte is to create, license and transform unstructured data into highly accurate and customized training data for the clients embarking upon the challenging AI initiatives. Shaip has ensured an exclusive 3-way approach1. Platform: Shaip’s web-based platform has been proved to be an instrumental part of every project. Relying on full end-to-end integration simplifies workflow, reduces the friction of working with a distributed global workforce, inducing better visibility, real-time quality management and immaculate partnerships. 2. People: With its robust team of 7,000+ collaborators consisting of credentialed project management, technology teams & task-groups work on Data Creation, Annotation, Sentiment Analysis, NER, QA, etc., team Shaip well acknowledges the nuances of the client’s businesses to add significant value- be it individually or collectively where high-quality is the foremost priority. 3. Process: When it comes to processes and policies, Shaip is defined as encouraging open communication targeting- scale and quality. For impeccable processes, the dedicated team of 6 Sigma Black Belts strives every nerve to introduce a set of processes allowing short feedback loops and promoting a rapid time-to-market. www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Vatsal Ghiya CEO

A GLANCE OVER THE USPS

When asked to reveal the differentiating characteristics of the platform offered by Shaip, Vatsal responded by saying, “Our platform supports 150+ languages, text, audio and images where we prove our expertise in data collection by customizing the solutions as per the client’s requirements. As a proprietary Data Collection App & Platform, its efficacy has ensured a sheer repetition of several projects from Fortune 500 customers. Owing to the low-cost data sourcing and cost-effective resources hailing from emerging geographics, Shaip has made its steadfast commitment to the targeted audience in the most affirmative manner.”

IN SYNERGY WITH TECHNOLOGY

Vatsal explains that Shaip has firm access to the best resources and tools if it comes to being in sync with the tech advancements. The tech team of the company is in constant touch with the industry experts, influencers and thought leaders dominating the technology space. Every team member is ensured to regularly undergo certification courses and be part of the relevant events to be in harmony with the tech-trends happening across the market. He concluded that the teammates also make individual efforts by considering tech forums, social media and tech blogs to upgrade their existing knowledge. Moreover, innovation, invention and progress are stimulated by a seamless R&D process, affirms the CEO. He states that it is a first-mover advantage to stay ahead of the curve and get a leading edge in any market. In this direction, the development of productive technologies posing cost- optimization and automation has always been their focal points to invest in. A culture channelizing positivity The thought leadership at Shaip makes consistent strides to build a healthy and nurturing culture by setting up solid systems via personal development pieces comprising training, channelizing energy, motivating employees, for which, a work culture promoting work-life balance is the mandate. The cultural principles on which the company thrives are - integrity, learning attitude, consultancy, and practising what you preach. All these values have allowed them to earn the trust of the customers, maintaining their reputation in the targeted market.

several milestones while bagging multiple recognitions. From being the fastest-growing tech company with a 7X growth rate in terms of revenue to being self-funded yet cash positive from day one, Shaip has seen exponential growth. What started as a 2 employee company has now turned into a firm with a 130+ headcount within 15 months only. Additionally, they are already in talks with some of the leading Venture Capitalists in the US for Series A funding. A few of Shaip’s considerable achievements have been mentioned below• Shaip has been awarded - Leading Innovators in Data Licensing & Sourcing 2020 and Best Scalable AI Platform Start-Up 2020 hosted by Wealth & Finance published by AI Publishing. • It has bagged recognition as the Most Empowering AI Initiative Developments Facilitators 2021 in North America Business Elite Awards by AI Publishing 2021. • Shaip has been featured as one of the Most Promising Data Annotation Companies to Watch out for in 2021 by Silicon India. • It has been featured as one of the Best Data Annotation Companies for Machine Learning by AI demands. • Shaip has also been acknowledged as one of the leading vendors by Data Magazine UK in the Big Data category. • Shaip was identified as a leading

vendor in the AI space by start-up tips.

CSR INITIATIVES

All the CSR initiatives ensured by Shaip have contributed to the sustainable growth of the society along with focusing on their core values. Business profits have never been their priority instead people-centric approach is what exists in their DNA. Vatsal claims, “We aim to promote sustainable development in the market and strive to make a difference within the community that we live in.” With the insightful approach to start the waves of change, the leadership team has introduced- PRAYAS... Ek Soch. This has been done in recognition of the fact that as a fast-growing organisation, they have an obligation to society and contribute to its growth- environmentally, ethically & economically. Under the umbrella of PRAYAS, they have started a dedicated blood donation camp, tree plantation drive, sponsorship education, cloth, food and book distribution campaign,etc.

UPCOMING ENDEAVOURS

The core leadership team of Shaip has envisioned building an Integrated SaaS Data Platform that endorses every data type i.eText, Image, Audio, Video, and offers different services such as Data Collection, Labeling, De-identification, Transcription round the clock. The platform will be supported by managed workforce in real-time from all across the globe as the ‘additive’ propositions in their solutions soon.

“We all learn every day and enrich ourselves through healthy discussions to gain insights or advice from leaders who have the requisite experience. People don’t do what you say, they will do what they see their leaders do,” conveys Vatsal.

NOTCHES ON ITS BELT

Within a short span of time, Shaip has witnessed a manifold expansion in terms of its growth. And throughout its journey, the company has crossed 45

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA