Entrepreneur Of The Year 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Technological Breakthroughs Making Exciting Strides As The Year Progresses With summer in India heating up, the business community is witnessing a constant influx of drastic changes and severe rivalry. Disruptive technologies have everyone’s interest, from tech to non-tech, whether a fast-growing startup or an MNC. The service industry, for one, is constantly revving itself with innovations, becoming increasingly dynamic in current times. While changing customer expectations are evolving service patterns, service marketplaces are carving a niche. It provides access to a wide range of technical and non-technical services. With the ability to enter difficult industries, they are well-positioned to build stronger relationships with customers by delivering a consistent experience that adds value to both supply and demand. In this issue, we feature one of the eminent players in the service marketplace, John OberlinHarris, the mastermind behind Bark. John is an ardent digital marketer who made it to the top leagues through passion, vision, and unbridled determination. His basking success also reflects his passion for relationship-building with customers and incorporating their feedback for business growth. With increasing technological velocity, people are becoming increasingly interested in services delivered to their door-step. This is fueling the expansion of e-commerce, which is reshaping the service industry, traditional marketplaces, and more. In India, e-commerce has reshaped many traditional businesses like real estate, construction, and the list goes on. Furthermore, the power of AI, machine learning, AR & VR is redefining customer experience in retail, industrial finishing, manufacturing logistics, etc. In India, cloud solutions, IoT, and AI have made a prominent and sound presence across verticals. The issue features several innovative firms employing the said advances to improve the country’s image on the global map. It also features several domestic and foreign firms whose innovations are reshaping the corporate world as we know it. The issue’s business editorials are a tribute to the ever-changing global business landscape. We continually endeavor to present stories of innovation and inspiration rising across sectors with our reach across the country and beyond. To summarize, we offer blogs to keep you informed about market trends, success stories to inspire you, and news blogs to broaden your knowledge. Cheers!

Indranil Roy Indranil@businessconnectindia.in

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Business Head ASHISH KUMAR

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Bark India

A World-Leading Service Marketplace Led By John Oberlin-Harris Supports Businesses With Quality Leads

JOHN OBERLIN-HARRIS MD, Bank India Apprised

CONTENTS

Cover Story

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Success Story

Ayoleeza Consultants Pvt. Ltd.

FCI London

Success Story Of Gautam Adani: Journey To Become India’s Richest Person From A Rs 100 Note

A Reliable Consultancy That Offers Comprehensive Solutions for the Infrastructure Development Projects

A World-Leading Service Marketplace Led By John Oberlin-Harris Supports Businesses With Quality Leads

iprism Solutions Pvt. Ltd. Mohammad Masrat The Epitome of Supervision in The Arena Of Information Technology

Business Tips How To Set Up Franchises Business In India

Soul Consciousness Lab A brainchild of Rashhi Sharma who is dedicated to giving people a better purpose to life with her healing tools & to spread the right information!

Michael A Collura The Man Behind Initiative To Deliver Care To Seniors With in Home Personal Services

Technology How Technology Is Transforming Influencer Marketing

Shaip An enterprise with a difference…

QC Trip LLP Educating And Empowering People With Travel Education

Growth Want to Find the Right Recruitment Agency? 9

44 www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Bark India

A World-Leading Service Marketplace Led By John Oberlin-Harris Supports Businesses With Quality Leads Puja Bhardwaj | Business Connect

here’s always something influential to learn from the journey of a company that has nourished itself to become a renowned name on the global level. Bark - a name that goes in sync with best-in-class and one of the largest and fastest-growing service marketplaces, connecting consumers and businesses with the right service professionals is now focusing to revolutionize the service industry in India by introducing its unique platform in India. For customers in India, Bark.com will be an avenue to place their requests for some of the widest range of service areas and get top professional services. For customers, the platform is free. With the recent expansion in 4g connection and smartphone users, a lot of people are going on the internet to find services. While there are a lot of platforms available, finding the right professional for the requirement is still a time-consuming activity. Hoisting global expertise of 8 years, Bark has been victorious in pushing boundaries and generating leads in more than 800 services right from simple services such as house cleaning to sophisticated services like web development and interior designing. From the initial stage, Bark’s focus has been to provide leads to

independent professionals and businesses. There is in-house expertise in search ads to attract customers to place their service requests on our platform. The customers are asked several questions to identify their approximate requirements. The company shares its responses with the professionals, helping them to identify leads that fit into their business model. Once the customer places the request the team check for the authenticity of the request by checking several factors including phone number verification, email check, IP address verification, etc. before sharing the lead with the professionals. THE CORE MOTIVATION BEHIND THE INCEPTION Bark’s bedrock was laid back in the year 2014 in the UK as a tech service provider. Two successful serial entrepreneurs Andrew Michael and Kai Feller took the foundation of Bark in the UK with a vision to make finding professionals to get any job done easier and more efficient when they found that there was a market gap in terms of professionals finding customers and customers finding the right professionals. They felt that there was a strong demand for a unique type of platform that can address both these issues.

Cover Story www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Since then, there has been no turning back for the company. Bark has been steadily expanding to English-speaking countries since its first expansion in the US in 2017 and then in Ireland, Canada, Australia, New Zealand, South Africa, and Singapore. While looking for further expansion, they selected India for the next expansion. The focus for the next few years is ensuring Bark is the most preferred platform in the Indian market for professionals in all sizes of business to find quality screened customers, easily. In India, there has been an exponential increment in the total number of professionals starting new ventures in the last 2-3 years, partially due to covid factors. These professionals need platforms where they can find new customers hassle-free and look for cost-effective solutions to acquire new customers but must compete hard with the more organised large businesses which have the resources to run large online ad campaigns to attract new customers. This is where Bark.com has an opportunity. With the help of marketing strengths, they can get many potential customers to these professionals and businesses helping them flourish. John Oberlin-Harris, MD, Bark India apprised, “In my current assignment,

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I’m continuing the organisation’s expansion work. I plan to implement my experiences to make sure the Indian unit is amongst the top three markets in terms of revenue for Bark. com. Also, we want to be a part of the Aatmanirbhar India story, helping entrepreneurs grow their businesses.” THE GUIDING FORCE The man at the helm, John OberlinHarris is a digital marketer with 18 years of industrial experience and holds diverse knowledge, and skill base in PPC, SEO, Affiliates, CRM, and CRO as well as site strategy for high growth tech businesses. The fierce, forward-looking, visionary, John is passionate about listening to customers and using their feedback to shape a business’ future with an extensive background in retail and process management both in-store and in head office functions. ANY SIGNIFICANT HURDLES ON THE WAY? This is a tech-driven company with built scalability for expansion. Here, the focus is on automating almost every function of the business from marketing, and service expansion, to professional onboarding. The only short-term challenge that the team has is keeping up the pace of

onboarding quality customer success agents with their high growth. As they lay considerable emphasis on the human touch for interacting with the professionals and customers, this will be an area that can affect the company’s planned expansion.

THE SECRET TO BARK’S SUCCESS “I strongly believe that people are the real strength of any organization. Having the right people with great processes and tech can have a multiplicative effect on the company’s growth. I always try to hire great people and then give them tasks that challenge them. This ensures that we are in top form continuously and it also helps us to remain competitive and ahead of the ever-evolving market environment” , John emphasized.

Bark has established a process to listen to its customers and professionals. Additionally, the customer success team is constantly on the lookout for any feedback and suggestions that can help in improving the services. They regularly interact with the professionals through surveys and calls, which helps the organization be aware of the professional’s needs. THE BARK USP Numerous factors make Bark.com stand out from its peers in the lead generation business. Here are a few: •

•

Bark provides freedom to professionals to choose which leads they want to buy. It shows details of all leads that the team receives from the professionals as per their selected services. The professionals get to see the locations, phone number verification details, and the responses to questions they ask the customer. Based on this information the professional decides if the lead makes sense for his/her business and then uses the credits to respond to the lead. This gives tremendous control to the professionals. Another factor, the credits that professionals receive, never expire. It means the professional can keep credits in their account to respond to leads at a pace that his business allows whenever they come. This again benefits professionals to focus on the leads that they think can work for their business and not spend the credits responding to leads in the fear of credit expiration. Additionally, professionals get to respond to quality leads sourced from their highly optimised marketing activities that get leads from customers having a high intention to get services. This backed by their tech expertise, both customers and professionals can experience clutter-free UI/UX focused to solve the problem at hand - finding professionals and finding customers. Lastly, Bark India gives high emphasis on offering quality service to both professionals and customers through the Customer Success team. They believe in the human element for interacting with

professionals and customers. This helps in the better resolution of differences and building long-term relationships. CORE VALUES AT BARK Talking about their core values, John asserted,

“We are passionate to support people find what they need and help the businesses that provide these services succeed. We believe in being honest and keeping it simple and transparent with our customers and professionals, which is the best way to build trust.” All the processes reflect the core value at Bark India. For example, they provide a level playing field for all professionals. They do not filter the leads or lead information or have variable pricing for leads for different professionals. They allow only five professionals to respond to a single lead and they show them how many their competitors on the platform have responded to a particular lead so that they can decide if they want to respond or skip the lead.

“We also have a strong credit return policy that ensures that in the rare cases where the information provided by the customer is incorrect, we return the credits to the professional. Our values have helped us build longterm relationships with professionals in our existing market and we believe we will see that reflected here in India as well”, John Oberlin further apprised.

On the customer side, they ensure that the privacy of the customers is respected. They share the customer details with at most five professionals so that the customer does not get bombarded with calls from professionals. Also, the questions that they ask customers ensures that only the professionals who can deliver the services required by the customer reach out to them. KEEPING UP WITH THE QUALITY STANDARDS OF THE PORTFOLIO One of the major parts of offering

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lead generation services is to ensure that it shares authentic, intent-based leads with the right professionals in the right service.

At Bark India, the quality control process starts right at the beginning when they get the customer to the platform to place the request. The marketing process assures that they display the right ads matching with customers’ search queries on Google/Bing search platform so that they land on the right service page. Once the customer lands on the service page, there is a set of questions asked from the customer to ensure that the customer’s request is further broken down into various aspects. Then they cross-check if the request is made by a genuine customer. They verify the phone number through OTP and check if the email ID is genuine or not. They also check for profanity in the request, other patterns from their earlier experience that say that the request is not genuine. Once the checks are done, they share them with the professionals. The company has regular audits of the processes, and they constantly update their systems whenever they see an opportunity to keep enhancing the service quality. BARK’S TAKE ON TECHNOLOGY INFUSION AND R&D “We approach any new technology with a question “How will it help the business

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better connect customers and get quality leads for the professionals?” Expanding business in a different market comes with a unique set of challenges. At the time of launch, we faced two difficult challenges - providing information in local languages and local payment requirements. We could successfully overcome both these problems with the help of innovative tech solutions”, shared John, on the inclusion of technology in the business operation. The industry is affected by various fast-evolving technologies, in marketing, IT support functions such as Databases, Payment structure, and the nature of services. Staying ahead of the curve is of utmost importance for any businesslike Bark to continue to provide quality and relevant leads to professionals. Bark maintains a centralised tech team in the UK that ensures a uniform, topquality platform is available to all professionals and customers in all the markets where Bark is present. The interface is suitably adapted for each market requirement without having any impact on the experience. The team keeps eye on the new services that evolve in the market and for changes in the existing services. For example, when covid struck, they started offering remote service as an option to the customers and this early initiative helped a lot of professionals to serve customers across large geographical distances. In addition, they regularly conduct focus groups and surveys to get feedback from professionals and employ large-scale data analytics to identify trends and then take adequate action to improve lead quality for each service. The marketing team works closely with Google and other ad service providers to ensure that it takes maximum advantage of the latest tools available in the market to help customers place their service requests.

JOHN OBERLIN-HARRIS MD, Bank India Apprised

FROM THE MD’S DESK

India has millions of professionals who provide varied and amazing services to people. These professionals and small businesses are often limited by resources and knowledge to leverage technology to develop their business. Bark.com would work with these professionals and small businesses, to make customers who need services more accessible, and easy to contact so that they can pitch their services. Professionals who have joined us have expressed great satisfaction especially, on how transparent we are about the leads and the freedom to choose leads they want for their business. Also, a significant percentage of top professionals on our platform in India are women, and that gives me great satisfaction. It’s an interesting journey that we have started in India. I feel Bark.com will play a significant role in India’s growth story. And entrepreneurs and businesses should join Bark to find new growth opportunities!

Professionals can visit www.bark. com/bizconnect and use coupon code IN-30GROW to get a 30% discount on their starter pack which also comes with the Get Hired Guarantee. Coupon valid until 30th June 2022.

THE INNOVATIVE WORK CULTURE Bark operates in a dynamic environment, catering to customers and professionals in many varied services. It needs the team to be on its toes, always stay updated with the changing situations and adapt fast to ensure top-class service to the users. They have ingrained adapting to changes and coming up with solutions to new challenges deeply into their organizational culture. It has helped the Bark team to expand and grow immensely in newer markets. For example, when the company was launched in India, they had to quickly figure out ways to help professionals to pay via UPI, and e-wallets, and they did roll that out fast and efficiently. In addition, employees are encouraged to try out new things to hit clear targets and are rewarded when these are achieved.

The business is all about efficient tech, backed by quality people at Bark. They invest considerable time and resources to ensure that they onboard the right people for each profile. Their organisation is growing at a rapid pace and getting the right staff is the key determining factor in keeping with the growth speed.

ADVICE FOR THE NEW ENTREPRENEURS “Good judgment comes from experience, and experience comes from bad judgment”. So, focus on encouraging an environment where mistakes are part of the learning and development process for colleagues.

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Success Story

SUCCESS STORY OF GAUTAM ADANI: Journey To Become India’s Richest Person From A Rs 100 Note Gautam Adani Chairman And Founder

Who is Gautam Adani?

Gautam Adani is the richest man of Asia as of 12th April 2022 and has the net worth of US $ 122.4 billion, He is an Indian industrialist and entrepreneur who founded the Adani Groupa multinational conglomerate company involved in port development and operations in India. Founded in 1988, the company has become a crucial player in oil and gas exploration, coal trading and coal mining, power generation and multimodal logistics,

His Early Life in Business:

Gautam Adani was born into a business family in Gujrat state of India. Though, he came from the business family, he never developed any interest in the family’s textile business. Being an ambitious person and inheriting his forefathers’ business acumen, he moved to Mumbai to seek his fortune when he was 18. He started a job at Mahindra Brothers as a diamond sorter in Mumbai’s jewellery market Zaveri Bazar. After two years, he www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

opened his own diamond brokerage business in which he got massive success that made him a millionaire at the age of 20. However, to help his brother in his business, Gautam returned home. Having an entrepreneur’s mindset, Adani kick started his own business Adani Exports Limited which is now known as the Adani Enterprises Ltd. It turned out to be the Adani Group’s flagship company. In the beginning the business was limited to export and import of agriculture commodities, later it expanded to coal mining, power generation, ports, gas distribution, edible oil and transmission and other ventures. Liberalization and economic reforms of 1991 worked hugely in favour of the Adani Enterprises Ltd that increased revenue and profits for it. In such favourable business environment, he expanded his company rapidly. 18

In 1995, Adani won the contract to run the Mundra Port along with Special Economic Zone Limited which is India’s largest private multi-port operator today. Also, Gautam Adani established the power business subsidiary of Adani Group- Adani Power Limited in 1996. Today, the company is India’s largest private power producer and solar power producer.

What Worked for Him?

A knack to identify the opportunities and farsightedness are the major traits of Gautam Adani that contributed in his massive success. When Indian economy threw open its door to globalisation, he seized the opportunity and diversified his business to capture the new market. Gradually, the group emerged as a conglomerate. As per Gautam Adani himself, “There are two turning points

campaigns for children. Having completed his graduation in Economics from Purdue University USA, Karan Adani is working with his father. In 2016, Karan was appointed as the CEO of Adani Ports and SEZ. He is married to Paridhi Shroff, the daughter of one of the biggest names in corporate law Cyril Shroff. Jeet Adani is the vice president of Adani Group finance department and graduated from the University of Pennsylvania.

Facts About Gautam Adani: 1. 2. 3.

in my life, one in 1985, when the government relaxed import norms under open general licence for actual users. I began imports or raw materials- polymers- and entered trading. The second turning point came in 1995, when we decided to get into port sector, as part of group’s overall strategy to get into asset -building,”

Moreover, his negotiation and convincing skills played a significant role in his journey. Once he visited then railway minister, Nitish Kumar and convinced him to integrate ports to the railway. As a result the minister formulate the portlinkage policy. This policy permitted port owners to operate their own rail tracks to the closest railheads.

Gautam Adani is a man of strong values and determined attitude. He has been heard on many occasions that ‘dealing with the government doesn’t mean that you have to give a bribe.’ Along with that he is a lifelong learner. He never had sophisticated training from prestigious business schools though, he taught himself business by observing trade tricks and got the hang of how demand and supply work. His keen observation allows him to identify the areas where need can arise.

His Family:

Preity Adani, a dentist, is the wife of Gautam Adani. They have two sons- elder one is Karan Adani, and younger one is Jeet Adani. Preity assists Gautam in his work as a manging trustee of the Adani Foundation and runs numerous educational 19

Gautam Adani was born on 24th June, 1962 to Shantilal and Shanta Adani and has 7 siblings. He comes from a Bania family from Ahmedabad, Gujrat that ran a textile business. He made his first million within 3 years as a diamond broker at the age of 20. Gautam Adani made more wealth than any other business person on the earth like Elon Musk of Tesla, Jeff Bezos of Amazon, Mukesh Ambani of Reliance or Warren Buffet of Berkshire Hathaway at the end of the first quarter of 2021 He gives about 3% of his profits to philanthropic activities like giving free education to under privileged children through Adani Vidya Mandir School. Adani Group has been ranked the most trusted infrastructure brand in “The Brand Trust Report 2015”

What is Next?

Gautam Adani is planning to revamp his business empire into the world’s largest renewables energy player. As per Gautam Adani himself they will invest between USD 50-70 billion in organic and inorganic growth opportunities across the entire value chain over the next decade. The port to energy group will invest over USD 20 billion in renewable energy generation alone.

“Our actions indicate that we are putting our money where our mouth is as over 75 percent of our planned capex until 2025 will be in green technologies,”. He said in an interview to Nikkei Asia.

Final Words:

Gautam Adani is not only a business tycoon but a philanthropist as well. His business acumen and foresightedness have been the main tools in his success story. Once he said that he lives with a mantra that keep trying and never get obsessed with the result. Growth with Goodness as the phrase reads on Adani Group’s website is the way ahead for the entire business world. www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

AYOLEEZA CONSULTANTS PVT. LTD. A Reliable Consultancy That Offers Comprehensive Solutions for the Infrastructure Development Projects Indranil Roy | Business Connect

ABHISHEK KUMAR Founder & Managing Director

he Infrastructure of any nation directly contributes to its economical growth. In many developing nations, the lack of appropriate infrastructure is the prime hindrance of its growth. Investing in this arena needs to be the fundamental part of the public policies as a good infrastructure enhances productivity and reduces the cost of numerous activities. Many corporations have forged ahead to support the infrastructural development projects that have become the need of the hour, in the current scenario. Only a few of such corporations are serving this industry with remarkable services. One of such enterprises that has an established track record in providing extraordinary Engineering Consulting Services is Ayoleeza Consultants. With its dedicated team of in-house experts, the Firm is adding value across various sectors of infrastructure that, in turn, impacts our economy affirmatively. AN OVERLAY OF THE COMPANY Incorporated in 2006, a multi-disciplinary firm, Ayoleeza Consultants Pvt. Ltd. intervened infrastructure sector with its end-to-end engineering consultancy solutions. The emergent Firm has been headquartered in Noida(Delhi NCR) with its

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Project workstation wings dispensed across various states - Maharashtra, Punjab, Madhya Pradesh, Uttar Pradesh, Haryana, Chandigarh,Uttarakhand, West Bengal, Manipur, Himachal Pradesh, Assam, Kerala, Karnataka, Telegana, Bihar and Jharkhand. The dedicated, adroit team ensures to render comprehensive Civil Engineering Consultancy Solutions across a variety of sectors. They prove their fortes in Designing, Engineering and Project Management segments while ensuring client’s contentment and serving the community. Owing to its diverse experience and innovative approach, the Firm staunchly acknowledges the project objectives. Their sole motive is inclined towards infrastructure development that allowed them to offer special advisory consultancy service in the constitution of Roads & Highways, Bridges, Traffic & Transportation, Railways & Metros, Airports, Tunnel, Environment & Structure within India and neighbouring countries. With over 14+ years of enriched experience, so far, more than 100 bridges and flyovers have been constructed under the service umbrella of Ayoleeza Consultants. 20

The Firm has ensuredspecialized construction supervision services to resonate with the kind of project. With its multi disciplinary approach and expertise in rendering specialized Design services & extensive experience, they matchlessly assure quality in the construction of Elevated roads & Highways, Bridges & Structure, Tunnel, Rail & Metro, Water way, Building & Architecture, Traffic & Transportation, Airport Engineering, and Survey Engineering. At Ayoleeza, the related engineers & experts are well-equipped with extraordinary tech advances and updated survey instruments, design & PMC software and documentation tools to round up the proficiency in fundamental planning to complex designing. Raising the bars of the service standards in the relevant domain, the Group is committed to offering best-in-class services to its adored client base. Team Ayoleeza prides itself for building a good relationship with its client-base that is based on trust and mutual respect. The Firm has offered its consultancy services for various projects that belong to the undertaking of civil bodies, government agencies, public and private sector, etc. LET’S HAVE AN OVERVIEW OF THEIR SERVICE PORTFOLIO• Detailed Engineering & Design: This aspect primarily focuses on offering Value Engineering, Preliminary Engineering, Pre-feasibility Studies, and Proof Checking. • Project Management: This service segment ensures Construction supervision, Owner’s Engineer, Independent Engineer, and Authority’s Engineer for the major projects. • Advisory services: Such services are aimed to enhance the experience with Transaction Advisory, Bid Process Management, Demand Analysis, and Benchmarking studies across the industry. ENSURING THE CORE VALUES IN THE BUSINESS OPERATIONS At Ayoleeza, the experienced team of adroit engineers is committed to render integrated technical engineering consulting services as per their sound quality policy. Keeping pace with the client’s utmost satisfaction, the job is performed with absolute engagement by various industry experts associated with them. The Firm has the business philosophy to conduct the operations with an extreme sense of professionalism and ethics. They believe in serving the clients with honesty, integrity and competency. Incessantly striving to be the leading player in the respective domain, Ayoleeza is heavily investing in its people, process and systems. To improve their quality of services, they instigate a sense of responsibility within the employees to address their standard behaviour while decision-making

procedure. Lending absolute ears to the clients to comprehend their needs and expectations that concludes in value-added solutions. In order to enhance quality and sustainability, they implement innovative solutions as per their decades of accumulated knowledge and experience. The management believes in constantly developing such an ecosystem that can allow talented individuals to brainstorm fresh ideas. Ayoleeza ensures to constitute a long-term relationship with its clients, Joint Venture partners, vendors, and associates. A BRIEF ABOUT THE DYNAMIC LEADER The Founder and Managing Director of Ayoleeza Consultants is Abhishek Kumar who is a multi-faceted leader with various areas of expertise. He served as Civil-Contracts Specialist and Project Director/ Coordinator for more than 17 years and witnessed profuse success by supervising multimillion-dollar construction at different stages and infrastructure projects for both -government and private-sector. His exemplary management, analytical and technical acumen allowed him to emerge out as an outstanding strategic and operational leader, trainer, and team builder. His excellence in quality control has nourished Ayoleeza to establish it as a prominent name in the relevant industry. Alongside that, he also possess considerable exposure of FIDIC condition of contract. MAKING A DIFFERENCE TO THE WORLD The thought leadership of the key officials at Ayoleeza has promoted the need for performing sustainable development to protect the environment and bring a positive impact on the lives across the globe. Today, the engineering enterprises have acknowledged the need for constructing the solutions that shall not impact the planet or any life negatively. Ayoleeza also resonates to this compliance of promoting a healthy and sustainable environment. So far, the Management has banned plastic bag in the workstation which is quite a commendable step. To promote the idea of sustainable growth, the associates actively participate in the marathon and yoga classes. They are the regular participants of IDBI Marathon that is held at New Delhi, every year. Apart from this, they have also initiated an insightful programme named “one plant one person” that enforces the need of living amid greenery by planting more and more trees. Ayoleeza foresees a bright and blazing future ahead. It aims to expand its reach by serving similar projects in the domain at the international level. With its sound knowledge and exclusive expertise, it has planned to extend its networks and delivery processes across the globe as well.

Mr Abhishek places the clients at the top of his priority list. His endeavours are inclined to offer state-of-the-art services for all facets of infrastructure projects to resonate with the utmost satisfaction of the clients.

“

He elucidates, We actively listen to our clients to understand their needs and expectations and offer valueadded solutions promptly based upon our know-how in planning engineering and project management. Our sole purpose is to provide our valued client-base with nothing less than the best.

”

ABHISHEK KUMAR Founder & Managing Director 21

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FCI London

Creating Positive, Happy Spaces

Kirti Anand| Business Connect

COMPANY OVERVIEW

An independently-owned family business with deep roots in furniture design, manufacturing and interiors, FCI London has grown from a 5000 sq. ft. showroom to one of the largest luxury furniture and interiors brands in the UK. Showcasing over seven hundred brands under one roof in a North London showroom, FCI sells exclusive, luxury pieces from the world’s most respected designers. FCI’s foundation is its expertise in impeccable furniture curation. It was the first company to introduce many designer brands to the British public that are today widely recognised, such as Calligaris, Cattelan Italia, Leolux and Porada. The ethos of FCI is centred around exceptional customer service and a commitment to finding the perfect furniture solution, no matter how complex the request. The company also offers a comprehensive interior design service with a team of trained designers, as well as a range of trade services for design professionals.

own that last touch experience that you have with the client and it has definitely won us points, particularly because we are in the luxury sector and expectations are very high.”

The Founder and CEO of FCI London, Firdaus Nagree, has brought together an incredible team of people who work either at their London HQ or remotely from a number of different countries around the world. The company has risen to heights of success owing to the passion and commitment of its team. “When you bring people into the company who understand your core values and have similar values themselves, you build a really strong team of like-minded people whose energy and goals align – and this is what drives success.”

THE ENTREPRENEURIAL JOURNEY

Firdaus Nagree comes from a family of entrepreneurs: in 1985, his parents moved their young family to the UK and set up their furniture business called FCI. A small mom-and-pop furniture shop at the time, FCI grew through the relationships they created with local craftsmen from Italy, looking for designer furniture they could bring to the UK. Many of these craftsmen became some of the biggest luxury furniture brands to come out of Italy.

The collective purpose of the team at FCI London is to create positive, happy spaces through quality interior design and stunning luxury furniture. They strive to bring happiness and contentment into people’s homes.

After doing a number of years at Accenture, Firdaus joined the family business to help it grow and evolve. They bought commercial real estate property in North London and that’s where the FCI showroom was born.

Over time, FCI has built strong relationships with their suppliers with their sights set on longevity. This allows them to offer bespoke options to clients that are exclusive and unique. But what really counts as their differentiating factor is their customer service. The company is genuinely a cut above the rest in its customer-first approach because it owns all the necessary moving parts in-house. From the installers, the fitters, the delivery vans, the warehousing, the admin – it’s all in-house, none of it is subcontracted out.“We www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

“I think like many entrepreneurs, my journey has been very challenging at times. I have been actively involved as an executive, board member or investor in a variety of sectors, including Digital Hospitality, F&H, Construction, Interior Design, Retail, Bridge Finance, Proptech, Education, Aggregated Logistics, Property, On-Demand Food Delivery and Insurance.” 22

For him, the primary challenge as an entrepreneur has been getting the right team together. “What drives us is our core values - the core values of the company as well as the core values of the individuals in it… Once you’ve got the team right, everything else can work around that.”

Firdaus Nagree CEO & Founder

Firdaus has invested in start-up companies, often in fledgling or non-existent industries, founded by people with little or no experience, as an angel investor. This has been a great part of his entrepreneurial journey and contributed enormously to his growth, both professionally and personally. A part of a global network for entrepreneurs called the Entrepreneurs Organisation, Firdaus believes EO has been the single biggest influencing factor in this journey. EO has around 14000 members whose aim is to learn from each other and have a safe space where they can be honest about their failures and their successes.

AWARDS AND FUTURE PLANS

FCI London has won several awards for best showroom, best interiors, best up and coming business, but their motivation lies in reviews from the customers. Firdaus says, “That’s the real measure of our success and the thing that I am most proud of in our business.” Positive customer reviews are the correct rewards to pay attention to, and the rest are the ones to learn from. Like virtually every other industry, the furniture and interiors industry has seen an exponential increase in brand visibility through social media and digital marketing. It has made it more accessible to all people across a range of price levels, and software advances have now ensured that people can see what the end result might look like before they buy. This has been the inspiration behind one of the biggest projects that FCI is currently working on – the development of a global SaaS platform that will revolutionise how people access design advice and allow them to optimise their living spaces within reasonable costs. ‘

“We want to make people happy by transforming their spaces – this is our ultimate goal. If we can make someone’s space visually

perfect to suit their style and keep it within their budget, this will go a long way towards contributing to their overall happiness, hopefully inspiring them to then pay it forward. We’re really excited to see what we can do.“ PARTING WORDS “One piece of advice that I live by is to always view each failure as a learning opportunity. It’s okay to get down when things don’t work out or when they don’t work out quickly enough, but the key is to never wallow. Keep moving forward and it will always turn out for the best. Everything that happens is a learning opportunity – you learn something, then you move forward and you try again. Most importantly, you never give up. I would also say that in any leadership role, read as many books as you can on coaching because it’s a learned skill. If you take the time to learn this skill, the people you lead will benefit from it. As a leader, you’re a servant and your role is to serve the people that you lead.“ 23

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

IPRISM SOLUTIONS PVT. LTD. ( IPR IS M TEC H N O L O G I ES I N C . ) Gulshan Parveen | Business Connect

MOHAMMAD MASRAT The Epitome Of Supervision In The Arena Of Information Technology

T and Software Development undoubtedly are the main pillars of the business realm in present times. And the industry is relentlessly growing itself through the help of marvelous business ventures establishing one or the other day in the respective domains. Business Connect has a tremendous history of featuring multiple top-notch business ventures in its portfolio that are revamping the IT sector with excellent performance. And here again, our industrial team has dug its feet into the exceptional journey of the one such leading venture in the realm-iPrism Solutions Pvt. Ltd. Our editorial team had an interesting and joyful session with the leadership panel of the company. The CEO of the leading venture, Mohammad Masrat shared numerous unknown facts about his journey so far and explained the unmatched tale of the inception with us that we are keen to spill in this fascinating read. The inspiring journey and zealous mindset of Mohammad Masrat highly influenced us and made us feature him in our exclusive edition-‘Best Indian CEOs to Esteem in 2022’. We truly hope and desire that this tremendous tale will motivate and encourage all the bussing leaders out there.

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Mohammed Masrat CEO 26

EDGE OVER OTHERS

“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.” –Steve Jobs.

“Great leaders don’t set out to be a leader. They set out to make a difference. It’s never about the role but always about the goal.” A great leader possesses the skills of influencing and guiding a team with a massive zeal to scale the ladder of growth and success. And our today’s star of the show, Mohammad Masrat is the perfect example of influencing leadership and inspiration. He is a great leader with a calm mindset and an enthusiastic approach towards goals. In the year 2014, Mr. Masrat with his industrial team incepted iPrism Technologies with a mission to revolutionize the IT and Mobile Software Development arenas. In this context, Mr. Masrat affirms, “Since my childhood, I was extremely passionate about entrepreneurship and businesses. It was somewhere in my mind stored that I have to accomplish this goal of conceptualizing my business venture. Also, I was always determined and dedicated to new and emerging technologies in the realm of Mobile App Development. With time, I observed that businesses are in the need of a transformation in an ever-changing market and it is highly essential for them to opt for a mobile application along with a dedicated website. That was the moment I got the urge to establish my venture in the respective domain to shoot the trouble of people involved in the same. And at present, I feel extremely proud and grateful that my dedication helped me develop and establish iPrism as the one-stop-shop for the clientele by delivering 100+ projects in the market.” The company is heading forward on the road of success and growth with a relentless approach to serve the industry with its top-notch services across the globe keeping web and mobile app development the focal point. The organization is filled with enormous talent and updated technologies and resources that act as a helping hand to the company to stand still in the market. The team is putting their utmost effort into delivering the most effective and efficient solutions to a wide range of businesses. The leader further asserts,

The team of iPrism Solutions has got perfect coordination throughout the organization that acts as a proficiency master in delivering the desired projects. Mr. Masrat has a robust perception that both the employees and the clientele are the pillars of a successful organization. The management team of the company always assure that they put their utmost effort to balance both aspects. They truly believe in satisfying the clients along with the containment of the workforce. The CEO further states,

“We, at iPrism, create and offer different types of mobile applications for all the possible business realms out there in the market. Moreover, major domains on which we have worked upon belong to the health industry, lifestyle, entertainment, social networking, personal care, and many more.”

CULMINATION

The team of iPrism is looking forward to launch a detailed entity for all the individual startups, MSMEs and other small businesses to get a facility of renting out SAAS based applications. The initiative will not only encourage and will act as a morale booster for the emerging leaders, but will also assist them in conceptualizing their respective business ventures in near future. And the CEO assures it to be a complete act of encouragement and not just for the sake of making profits. Before signing off, Mr. Masrat shared some words of wisdom for all the upcoming entrepreneurs and business leaders. He conveys the message by saying,

“Never give up! It is extremely easy for a person, especially for an entrepreneur to get disheartened and demotivated when starting something new. But, you need to be determined and opt for a positive approach to handle all the obstacles around you to scale the success ladder.” He also encourages all the upcoming leaders to work on the emerging ideas in their brains and be innovative in their respective realms.

“I always find myself accountable for almost all the decisions throughout the organizations as I am completely aware of my responsibilities as the CEO. Be it strategic planning, managing the team, direction setting, or any other crucial aspect of the venture, I handle everything consciously with my industrial team to maintain quality.” 27

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Business Tips

How To Set Up Franchises Business In India It is not always necessary you get a unique idea to start your own business. But it can happen that you have an industry/sector which really excites you, and you truly want to go for it, “you can” by all means go ahead and buy a franchise of that company and be your own boss. India is the 4th largest consumer goods and services in the global market. Setting up a franchise in India is a tried-and-tested approach to starting one’s own venture. An industry like fast food, education, healthcare, the automobile is known as some of the booming domains for setting up a franchise. The franchise business is one of those models that brands have adopted for expansion in India. There are many low-cost franchise businesses in India one can buy it. This is why we will be talking about How to set up a franchise business? HOW TO FIND THE MOST PROFITABLE FRANCHISE BUSINESS? In comparison to startups, franchises businesses have been found less risky because the business model has already proven successful. To set up a franchise business, we recommend you follow these steps. 1.

Find the area that excites your most.

Look for the right franchisor.

Come to an agreement.

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HOW TO GET A FRANCHISE BUSINESS UP AND RUNNING? If franchises business really truly excites, then you should explore a multitude of options on the internet. There are thousands of genuine groups in India today that connect interested entrepreneurs with franchise businesses, helping all the way from plan to floor. But, keep in mind making business success lies with you. To get a franchise business up and running, you should be very careful while selecting the right partner, understand the operational and financial expectations and be willing to diligently. Let’s deep dive into the above points to understand how one can value their franchising option.

#1. FIND THE AREA THAT EXCITES YOUR MOST. The key to getting success in any venture is to find out the area of interest. So, our first step would be – make a small list of franchises that really excite you.

“If you have experience in a specific area, that would be great. But not required” To buy a burger king franchise, you don’t need to have experience know making a burger Or a degree in teaching to open a kidZee center. Even if you have a degree or experience, either way, you will be hiring a team with the necessary skills and expertise.

While looking at the franchise option on your list, ask some questions like: “are you going to be equally passionate about the idea for the next 10 to 20 years?” “Are there opportunities for personal and professional growth?” “How does this help people’s lives at a large scale?” By doing that, you will eliminate a few of the businesses option from your list and point you towards the industry that really interests you.

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WHY DO FRANCHISORS CHOOSE YOU OVER OTHERS? Now you really want to own a successful franchise, but why would the franchisors be interested in you, whereas many others successful entrepreneurs want to come aboard? In general, franchisors look for a strategic partner in terms of personality, ambition, and work ethics. “If you have real estate access in major cities will be a major plus point.” #2. LOOK FOR THE RIGHT FRANCHISOR. You have identified the areas based on your passion, ambition, and budget, along with other factors. Now you are passionate about, start shortlisting businesses with franchising conditions and demand that match what you have to offer Before setting up a franchise business, you need to have detailed information about each franchise option, the owner, the product/service, and the business model. Speak to franchisees to know about their business functioning. This is one of the best ways to learn what it’s like to be a franchisee. You could ask questions like what challenges they faced in starting phase and how they have dealt with while running the business. How long did it take to make this business profitable? Were there any surprises found? After such kind of preparation, schedule a meeting with the franchisor and make sure that all your questions and concerns are answered. SUBMIT THE APPLICATION FORM. Whenever you approach the franchisor initially, you will have to fill an application form offered by the business and a letter of intent (LOI), which play a significate role in your application being approved because your application tells the franchisor how serious you are. Today, all application forms can be applied online, so take your time to complete them. In the form, you have to answer detailed questions like: how much experience do you have, what background do you have, finances, and more. You also need to prepare some documents such as: • The intended location of the business

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• • • • • •

Agreement of the property (if leased) An id proof (Aadhar, Passport, Voter Id) Updated resume. Past Bank statements as per their demand. ITR, GST, and TIN derails

These are just general documents; they may ask more. #3. COME TO AN AGREEMENT. Now we need to know the agreement of franchises. Most franchisors have a master agreement from region to region, which typically includes up-front cost, royalties, operational guidelines, renewal terms and grounds for termination, and inclusion and exclusion to the contract. In general, franchisors are strict about their agreement, but you can negotiate the terms and conditions depending on local laws, the size and reach of the franchisor, prevalent market conditions, what assets you bring to the table for them? Therefore, you need to do your homework about the industry, franchises, the specific business, will set you up for negotiation. With negotiations, if you can save a few percentages of royalty/ franchisees fee, can be amount to millions in a few years for a mid-to large-scale operator. DOCUMENTATION AND LAWS OF GOVERNANCE. Once the association is approved in principle, it’s time come to decide how to set up the franchise business entity. You can choose from LLC or LLP, based on the business segment, tax advantage, and state tax laws.

“Before heading toward contract finalization, seek legal counsel to confirm everything is in order.” Because there is no legislation that specifically regulates franchising in India, in the absence of specific legislation, the contract of franchises in India is covered by the Indian contract Act 1872 and the Specific Relief Act, 1963, which enforce the covenants of the contract and offer remedies in case of a breach. For international franchisors, it comes under the foreign exchanges management Act 1999 (FEMA) and other FDI rules as made by RBI. MANAGEMENT AND DECISIONMAKING. In order to be successful in the franchise business in India, a franchisee has to adhere to the standards set by the business. Therefore, franchisors look for those people who don’t just respect, but follow their company principal and culture. But you should be able to cultivate some freedom in the way you do things. This especially applies in India. Considering cultural diversity from region to region, the brand should be able to adapt to engage with the local costumes. Most international franchisees have to adapt the diverse culture to be successful. The crew you hire will play a crucial role in your success. Picking the right team members, providing the proper training, and developing a good relationship with them can help you make the franchises business work.

Soul Consciousness Lab A brainchild of Rashhi Sharma who is dedicated to giving people a better purpose to life with her healing tools & to spread the right information! Kajal Dobhal | Business Connect

RASHHI SHARMA Founder & CEO International Trainer & Therapist Soul Consciousness Lab

The complex lifestyle of modernisation has inclined people towards more and more stress at the mental, physical and emotional level. Unlike the earlier times, most of the humans are living a secluded life being far away from the family and friends. This scenario has affected their mental, emotional & physical health most adversely in urban places, the condition is quite worrisome as compared to the rural places. The deteriorating mental health is the prime reason behind the elevating crime rate among the urban population. There are a number of ways to deal with the mental issues and one such beneficial tool is Hypnotherapy. In its expanded form, Hypnotherapy includes Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing and Future Life Progression. These form of therapy modalities includes the appropriate technique of hypnosis that helps in attaining relaxation, calmness, finding the deep-rooted causes of mental, emotional & related physical issues and help in not only healing these permanently bit also bring a positive shift in the overall well-being of the person. Its main goal is to first find the exact root causes of any issues

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it deals with and then heal these permanently and naturally at the subconscious level. But one must be attentive enough to choose one’s therapist cautiously, as, without the help of the certified and proficient practitioner, this therapy may elevate one’s health issues rather than reducing them. In this edition of our magazine, we are introducing an exemplary internationally reckoned hypnotherapist, Rashhi Sharma. Passionate to bring absolute healing experience to people who are encountering trauma and stress in their lives, she is creating a positive impact on the people in need.

ABOUT THE EXCEPTIONAL WOMAN ENTREPRENEUR

The CEO and Founder of Soul Consciousness Lab, Rashhi Sharma is a Bangalore-based, Internationally certified Trainer and Therapist. She incepted this dream venture to bring a wave of positive experiences ensuring quality lives among the masses with the help of hypnotherapy, Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing, Future Life Progression, Shamanic Healing & Psychic Healing . She is a Master Hypnotist, an empath, a spiritual healer, intuition expert, ,

past-life regression therapist, future life progression therapist, Shamanic Practitioner, a psychic and a member of the National Guild of Hypnotists. Claiming to be the most qualified holistic practitioner and therapist in India, Rashhi has emerged out as an expert in healing people at the subconscious & soul level. We as human beings carry numerous unwanted baggage in our subconscious mind from our past, which adversely affects our mental and physical health. In this regard, phenomenal leader Rashhi Sharma elucidates, “ In order to attain Spiritual, Emotional, Financial and Mental Balance, we at Soul Consciousness Lab are bestowing the masses with life-changing experiences. The sessions offered to the people help them to achieve what the soul has planned for them naturally and what they deserve, paving the way to their spiritual progress and material success as well.” The most striking aspect of therapy sessions with Rashhi is that whereas other healers are expert in 1 or 2 modalities and use a fixed healing modality and approach for everyone, Rashhi has conceptualized and developed an unique integrated method of healing which uses a perfect combination of different healing modalities in each session, and these are chosen according to the person who needs help, and as per the need of the hour. This highly flexible approach has revolutionized the therapy approach and have ensured that each session provides 100% efficiency and results and the total number of healing sessions needed for full recovery are the least possible! Moreover, Rashhi reveals that many of our unknown emotions and behaviour patterns are the result of our past life experiences. People find themselves helpless to some sort of mental and emotional issues and hypnotherapy & Regression can effectively allow a person to encounter his own past life memory imprinted on his soul, which could be the root of the arising issues. She has successfully treated a number of people who due to their past life impressions and memories within the subconscious mind were experiencing inexplicable pain, depression, guilt, fear, phobias, traumas, relationship issues and much more in their present times!

Her clients from all over the globe have put forth the testimonials about how the healing sessions have made a remarkable difference in their lives affirmatively.

BREAKING THE MYTHS AND MISCONCEPTIONS

There are a number of myths about Hypnotherapy and how it works which have limited its reach and benefit for all. Rashhi has been working hard to break these myths and spread the right information so that more and more people can take the benefits of hypnotherapy and improve their lives at all levels. Often, people believe that a hypnotherapy session should be considered only in the case of depression or any sort of intense physical issue. In this context, Rashhi affirms that being humans, we come across different types of situations in our daily lives. And the complexity of our brain is such that most of the time we are unaware of the emotions or slight traumas, that start affecting us unknowingly from the core level. She states that hypnotherapy can be performed to deal with every kind of issue that is hindering the growth of a person from the personal or the professional front. Another misconception among the masses is about the usage of drugs in the therapy sessions. Rashhi conveys that no drugs are used to bring the person to the ‘trance state’ which starts healing. Apart from this, she rejects the myth that while being in the trance state, a person loses control from his body. Rashhi states that amid the session, a person can wake up with his own free will and this is an utter misconception that needs to be eradicated regarding hypnotherapypp.

DEVELOPING MORE CAPABLE THERAPISTS LIKE HER

Rashhi has taken up this initiative to ensure that the unique healing technique of hypnotherapy and other modalities, which are proving immensely beneficial for everyone, should not remain only with her. To help more and more people she is preparing more therapists across the world by providing professional training to everyone who is deeply interested to learn it and help the society in the similar capacity.

A glance at the accreditations and certifications attained by Rashhi Sharma

RASHHI SHARMA

(International Trainer & Therapist)

The Alliance Training approved by The Michael Newton Institute, TNI, USA for Advanced Past Life Regression and Advanced Hypnotherapy • The Michael Newton Institute, TNI, USA for Life Between Lives Therapy (LBL)- as Associate under certification • The National Guild of Hypnotists, NGH, the USA for Advanced Hypnotherapy, Certified Hypnotherapist • The Dr Brian Weiss Institute, OMEGA, USA, for Past Life Regression • The Anne Jirsh Institute, UK, for Advanced Past Life Regression and Future Life Progression, Intuition Expert, Akashic Records Reading • The Banyan Hypnosis Center, USA, for Master Hypnotherapist, Advanced Hypnotherapy • The Faculty of Shamanic Studies (FSS) the USA, for Shamanic Practitioner • The IPHM, UK, for Executive Training Provider for PLR/FLP/ Hypnotherapy/Psychic Expert/Spiritual Healing

Rashhi Sharma has been bestowed with the Woman of Excellence Award 2020 by Indian Achiever’s Forum. She has received numerous accolades in her favour from experts in this domain, for her extraordinary offerings at the global level. Her sheer endeavours are converged to expand the scope of hypnotherapy in India and enlighten the masses with the enormous benefits of this healing procedure.

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MICHAEL A COLLURA

THE MAN BEHIND INITIATIVE TO DELIVER CARE TO SENIORS WITH IN HOME PERSONAL SERVICES

Puja Bhardwaj | Business Connect

ocial Service has always been thought to be an avenue for cash-rich companies and elderly people. However, it became a foremost priority for In Home Personal Services, a unique initiative providing care for seniors, veterans, and those with disabilities while building personal connections and helping people to maintain their independence. Spearheading as the President, Michael A Collura is the man behind one of the leaders in non-medical senior care, embarking on a successful journey to deliver care to countless seniors and their families. A hands-on entrepreneur and leader armed with strong business development and marketing skills; Michael initiated his professional endeavor at a nursing home in 1990. What amazed him was the way society cared for those that have for a generation meant everything to them. The fascination of always desiring to become a part of their lives and to ensure that as they aged, their golden years be filled with life, independence, joy, and security is the cornerstone of commencing In Home Personal Services. Today, the organization is touching the sky of success because of the excellent supervision of the astute leader, Michael. He has been the backbone, where his entire life, both as a senior and when he began his journey, has been the same. Under his hegemony, Michael brings that lifestyle and choices that continue to develop In Home Personal Services today. Talking about his achievements and accomplishments, the visionary stated –

“Simply defined as our genuine desire to care for those that choose and trust us to be a quality and compassionate provider. All the recognition, awards, and honors we have ever had bestowed upon us mean nothing if we fail as a provider for the care that we are known for. The greatest achievement is in the decades-long and thousands of clients that have trusted us and we delivered on the promises made.”

THE TALE OF IN HOME’S INCEPTION

A desire to do more and help others. The inception story behind In Home Personal Services dates back to the early 1990s when Founder Michael Collura worked in his first job at a nursing home. There and through the years the mission and desire to provide quality care and make an impact in the lives of others was growing. In 2004 the brand was first created and developed to be a different kind of company and senior care provider. Looking at what mattered the most and why the need for truly compassionate quality care was needed, that is how the business began. A strong desire and passion to help others…

THE LEADERSHIP STYLE, THE NAME OF THE GAME

When asked about his leadership style, Michael said, ““My “style” is summed up best by a leadership style that is often viewed as different. I embrace this about myself and while someone will always have their own perception of me, I work to be my best version of myself and to be the least important factor in the brand. Leadership is about elevating those around you to be better than yourself, better than they imagined, and ultimately replace you. If I am useless today, I succeeded in my mission because look where we are now and ask yourself, if he thinks he is useless then how was this all achieved. I will answer; it was never me; it was the team.” www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

SURMOUNTING ENTREPRENEURIAL HICCUPS

Achieving such a spectacular feat and becoming the leader when it comes to care at the comfort of home was full of challenges. For Michael, as a leader, it was a challenge to do what was right and not to think about pleasing everyone. Pulling off the impossible decisions at the right time while even not knowing, making mistakes, and realizing that at the end of the day, they, as a unit, have to overcome it. Without the team, all the hard work goes in vain. This journey has not been a cakewalk, there were a lot of hurdles on the way. But Michael believes that to shine brighter and see the days of success, coping up with failure is necessary.

THE ENTREPRENEURIAL STREAK

It’s about leadership, compassion, and a genuine desire to help others. The journey is about doing what is right, no matter the criticism. Entrepreneurs see a problem and devise a solution. A business creates to make a profit, we deliver care. Being a care provider is not and should not be about profits. The journey of In Home Personal Services, while a profitable organization, was built first and foremost to help others. It continues in its principal mission today.

THE IMPACT OF IN HOME PERSONAL SERVICES & DRIVING FORCE

The way the In Home team impacts the lives of others they care for, their families, the healthcare system as a whole, the team, and our own families. It all comes together in ways that cannot be expressed since it means so much to so many and impacts their lives in different ways. In the end, it does immeasurable good, it is the single most powerful motivator for the whole team.

“The reason we achieve our mission is that those that deliver the care uphold the promise and trust that was made by this brand. The team in its entirety makes up who we are as a brand and is the reason we are recognized as a leader in the industry”, the visionary further apprised.

WHAT IS SUCCESS?

According to Michael, “Success is measured by the magnitude and volume of those we care for. Each instance and the moment we create impact, and the quality care delivered is in its own success. Multiply that by volume, compassion, and time and we feel as if we have painted the skies to create the

Michael A Collura Founder and President stars shining bright with all the wonder we have brought to the world.”

WHAT’S NEXT FOR IN HOME?

Since 2004, In Home has been relentlessly working towards providing human service with a never-ending pursuit of excellence and continuing to achieve milestones. It is expanding across the United States at a record pace. The size of the franchise system has already doubled since this time last year. Now, the organization is focusing on hiring more candidates to grow the team, expanding its caregiver network.

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HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

MARKETING

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Technology

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales. No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

SOCIAL MEDIA UPGRADES

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform. User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the realtime information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones. www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Shaip

An enterprise with a difference… Gulshan | Business Connect

n line with our ‘Company In Focus’ issue, Shaip has been recognized as one of the outstanding service providers that have set major benchmarks across the industry with their exclusive offerings. As we sat down for an informal conversation with the CEO - Vatsal Ghiya, we came across some phenomenal insights into the Artificial Intelligence industry. This freewheeling conversation with him gave us valuable nuggets of knowledge that we believe will help our readership bag better insights of the AI World.

THE PREFACE

Shaip is a comprehensive data management platform designed for organisations that are looking to solve AI-related issues to ensure a smarter, swifter and better workflow. The company has been supporting all aspects of AI-training data by seamlessly scaling the client’s people, platform & processes to develop AI/ML models. Shaip has many clients, including Fortune 500 companies such as Amazon, Google, and Microsoft. The company has put forth a diverse range of services such as AI Training Data Collection, Data Licensing, Data Labeling / Annotation, Data Transcription and Data De-identification. It stimulates value, insights intelligence to induce business scalability by catering end-to-end AI solutions. All of this has been made possible by offering a unique combination of humans-in-the-loop platform, proven processes and skilled people. Their forte is to create, license and transform unstructured data into highly accurate and customized training data for the clients embarking upon the challenging AI initiatives. Shaip has ensured an exclusive 3-way approach1. Platform: Shaip’s web-based platform has been proved to be an instrumental part of every project. Relying on full end-to-end integration simplifies workflow, reduces the friction of working with a distributed global workforce, inducing better visibility, real-time quality management and immaculate partnerships. 2. People: With its robust team of 7,000+ collaborators consisting of credentialed project management, technology teams & task-groups work on Data Creation, Annotation, Sentiment Analysis, NER, QA, etc., team Shaip well acknowledges the nuances of the client’s businesses to add significant value- be it individually or collectively where high-quality is the foremost priority. 3. Process: When it comes to processes and policies, Shaip is defined as encouraging open communication targeting- scale and quality. For impeccable processes, the dedicated team of 6 Sigma Black Belts strives every nerve to introduce a set of processes allowing short feedback loops and promoting a rapid time-to-market. www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Vatsal Ghiya CEO

A GLANCE OVER THE USPS

When asked to reveal the differentiating characteristics of the platform offered by Shaip, Vatsal responded by saying, “Our platform supports 150+ languages, text, audio and images where we prove our expertise in data collection by customizing the solutions as per the client’s requirements. As a proprietary Data Collection App & Platform, its efficacy has ensured a sheer repetition of several projects from Fortune 500 customers. Owing to the low-cost data sourcing and cost-effective resources hailing from emerging geographics, Shaip has made its steadfast commitment to the targeted audience in the most affirmative manner.”

IN SYNERGY WITH TECHNOLOGY

Vatsal explains that Shaip has firm access to the best resources and tools if it comes to being in sync with the tech advancements. The tech team of the company is in constant touch with the industry experts, influencers and thought leaders dominating the technology space. Every team member is ensured to regularly undergo certification courses and be part of the relevant events to be in harmony with the tech-trends happening across the market. He concluded that the teammates also make individual efforts by considering tech forums, social media and tech blogs to upgrade their existing knowledge. Moreover, innovation, invention and progress are stimulated by a seamless R&D process, affirms the CEO. He states that it is a first-mover advantage to stay ahead of the curve and get a leading edge in any market. In this direction, the development of productive technologies posing cost- optimization and automation has always been their focal points to invest in. A culture channelizing positivity The thought leadership at Shaip makes consistent strides to build a healthy and nurturing culture by setting up solid systems via personal development pieces comprising training, channelizing energy, motivating employees, for which, a work culture promoting work-life balance is the mandate. The cultural principles on which the company thrives are - integrity, learning attitude, consultancy, and practising what you preach. All these values have allowed them to earn the trust of the customers, maintaining their reputation in the targeted market.

several milestones while bagging multiple recognitions. From being the fastest-growing tech company with a 7X growth rate in terms of revenue to being self-funded yet cash positive from day one, Shaip has seen exponential growth. What started as a 2 employee company has now turned into a firm with a 130+ headcount within 15 months only. Additionally, they are already in talks with some of the leading Venture Capitalists in the US for Series A funding. A few of Shaip’s considerable achievements have been mentioned below• Shaip has been awarded - Leading Innovators in Data Licensing & Sourcing 2020 and Best Scalable AI Platform Start-Up 2020 hosted by Wealth & Finance published by AI Publishing. • It has bagged recognition as the Most Empowering AI Initiative Developments Facilitators 2021 in North America Business Elite Awards by AI Publishing 2021. • Shaip has been featured as one of the Most Promising Data Annotation Companies to Watch out for in 2021 by Silicon India. • It has been featured as one of the Best Data Annotation Companies for Machine Learning by AI demands. • Shaip has also been acknowledged as one of the leading vendors by Data Magazine UK in the Big Data category. • Shaip was identified as a leading

vendor in the AI space by start-up tips.

CSR INITIATIVES

All the CSR initiatives ensured by Shaip have contributed to the sustainable growth of the society along with focusing on their core values. Business profits have never been their priority instead people-centric approach is what exists in their DNA. Vatsal claims, “We aim to promote sustainable development in the market and strive to make a difference within the community that we live in.” With the insightful approach to start the waves of change, the leadership team has introduced- PRAYAS... Ek Soch. This has been done in recognition of the fact that as a fast-growing organisation, they have an obligation to society and contribute to its growth- environmentally, ethically & economically. Under the umbrella of PRAYAS, they have started a dedicated blood donation camp, tree plantation drive, sponsorship education, cloth, food and book distribution campaign,etc.

UPCOMING ENDEAVOURS

The core leadership team of Shaip has envisioned building an Integrated SaaS Data Platform that endorses every data type i.eText, Image, Audio, Video, and offers different services such as Data Collection, Labeling, De-identification, Transcription round the clock. The platform will be supported by managed workforce in real-time from all across the globe as the ‘additive’ propositions in their solutions soon.

“We all learn every day and enrich ourselves through healthy discussions to gain insights or advice from leaders who have the requisite experience. People don’t do what you say, they will do what they see their leaders do,” conveys Vatsal.

NOTCHES ON ITS BELT

Within a short span of time, Shaip has witnessed a manifold expansion in terms of its growth. And throughout its journey, the company has crossed 41

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

QC Trip LLP Educating And Empowering People With Travel Education

SANYAM JAIN

CSO

aking a difference in the society of a gargantuan magnitude has been the driving force for Sanyam Jain whose vignette has been highlighted in this inside story. Primarily, he aspired to venture into the fields of technical advancements, income & employment generation.

But, owing to an unfavorable experience with a travel agency during his school days, he established a business venture to ameliorate the existing conditions in tour and travel space first. Being a leader, he always strives to ensure his teammates with the best possible liberty. But, he equally emphasizes performing as per their assigned tasks on time. With a leading style that stands out from the crowd, he always motivates his workforce to be in the ‘know’ of the market trends while keeping up with the latest developments in the industry to stay

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

ahead of the curve. No doubt, Sanyam is an entrepreneur with an exceptional perspective on leading his workforce. And, when it comes to adding value to his clientele, he aims at providing world-class services at the most affordable price to drive overall profitability for both sides.

COMPANY OVERVIEW

QC Trip LLP has become India’s one of the leading Subscription-Based Discounted Ticket Booking Platforms. Based on its subscription-based- business model, the agency’s clients can access the world of discounted tickets and also provide special features such as Special Corporate Fares, SME Fares and dedicated support for airline query handling. Moreover, they are into setting up physical CSPs in almost every city in India that will allow them to offer services on the ground level- quite an exclusive initiative. Revealing what they offer to the clients, Sanyam succinctly asserts, “Discounted bookings are not like discount coupons that other companies provide these are pre-purchased tickets that we buy from airlines in advance; this helps us to provide up to 30-50% discount on air tickets when compared to online prices.” The entrepreneurial venture has been revamping the way people travel places. The whole team resonates with the mission to enhance the booking and travel experience via cost-effective pricing and complementary services to all. In order to identify, explore and render a convenient and economical solution to travellers.

ROLE OF TECH UPGRADES AND MARKET TRENDS

“The travel industry is changing rapidly, however, as a technology company we have been updating our firm as per the environment that has helped us to cope with the market at a faster pace. Technology has been playing a significant role in today’s modern world where the agency has been ensuring tech-based updates in one place since day one of its inception. And owing to this tech-alignment only, they have been able to compete in the market with an additional edge over the competitors,” reveals the leader regarding technology making a difference to his company in the market. The travel industry is foreseeing a major disruption in terms of the existing trends. The alterations across the space are about to be multiplying at a double pace for the next 10 years. In this regard, flight tickets have a major share where they are focusing on developing a corpus of more than 2000 pre-purchased tickets on a daily basis across some major routes of India. This will allow them to grow at a 1000% rate annually.

USPS AT A GLANCE

Several value-added propositions are ensured by the agency to its targeted audience. A few of the key highlights in this regard have been mentioned below• No Extra Booking Fee. • Discounted Tickets. • Special Cancellable Fares. • Physical Support. • Dedicated support for airline query handling.

HOW DID HIS DEDICATION TURN THE TABLES?

Sanyam commenced his entrepreneurial journey with his 3 school friends Tosakdar Khan, Shiv Kr .Tailor & Umar Sharif back in 2018 when he was in 3rd year of his graduation from Mithibai College. Fundraising was a major issue during the initial stages. Here, his kith and kin came to his aid by helping him in monetary terms. His venture was doing pretty well but then covid-19 hit the world, and the tour and travel industry witnessed a huge setback. The pandemic caused heavy loss to his business that stimulated him to borrow funds to make amends with his liabilities/ creditors. But, these impediments in his journey couldn’t stop him from succeeding in his endeavours. Today, the travel management company stands firm at a good level where it is witnessing 60-70% growth on a monthly basis. All of this has been possible due to the leader’s unwavering dedication and grit. He said that reading books helped him improve himself as a person. RICH DAD POOR DAD is the 1st book where the information is very crucial for newage entrepreneurs. Other books such as Story of Steve Jobs, and Life’s Amazing Secret by Gaur Gopal Das- have helped him grow as a human being. He is a leader who believes in offering absolute freedom to his employees. Owing to the incessant support and thoughtful initiatives of the management, the team members put 200% of their efforts while working- be it in the office or at home. Moreover, the workforce is motivated to learn new things and apply those in their lives.

WHAT’S NEXT?

QC Trip LLP is a startup established by students during their college years. Sanyam asserts that the success of his agency has been the greatest achievement on its own. Being able to bag a total revenue of 100 Million by starting from scratch is not a negligible accomplishment. With its repute expanding across the industry, the agency has been recognized as an inspiring startup by Assam Startup and Startup India. Gradually, it is making its presence felt in the industry to come across more recognitions and accolades. For the future ahead, the leadership team under Sanyam’s guidance is planning to enter into the pre-purchased packages and hotel space by Oct 2022 by exploring as well as creating new opportunities for their clients and travel agencies.

WORDS OF WISDOM BY THE LUMINARY

“I personally believe that if you have faith/confidence in yourself and your team you will be able to make it through all the difficulties. Never break your team or members due to some shares or a small amount of revenue/ profit. This will help you to strive and become bigger in the future.”

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

Growth

Want to Find the

Right Recruitment Agency?

Follow these 5 tips -

he need for a recruitment agency is growing day by day. Their work is to find the right candidate in the shortest time in which they own a mastery- as they possess intense experience in this field. This kind of agency gets paid by different employers for whom they search the right candidates to fill the vacant job positions in their companies. The agency is specialized in it so it becomes easy for employers to get highly qualified candidates with appropriate skills that fit their expectations. A recruitment agency here works like a bridge that helps to connect the employers with the employees.

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

DO RESEARCH Doing research before making any decision to choose any recruitment agency is the first and most important step. Research allows you to find an agency that facilitates stability with you so your candidates don’t have to deal with someone new every time they meet. When you perform research you get to know about their staff and can see who is the top recruiter and how is their account manager tenure looks like. It is impossible to make a deal with someone who can’t show stability; hence, you should keep it into consideration. This is one of the 5 simple tips for choosing the right recruitment agency. INTERVIEW THE RECRUITMENT AGENCY This is one of the necessary steps as it helps you to choose the right recruitment agency with whom you will be comfortable which fits your criteria. Taking an interview also lets you know that the agency you are hiring is capable to provide you with the candidates that you are looking for. Take the interview of the agency just like an interview with the candidates by asking some questions like do they already have candidates, how much time they take to find the right candidates. This will give you the idea of the capability of the agency they can meet your needs or not. This is another one of the 5 simple tips for choosing the right recruitment agency. DISCUSS STRATEGY AND EXPECTATIONS Here, you will ask your recruitment agency about their candidates hiring strategies and techniques. Some of the agencies used pre-screening tests to know that the candidates are as skilled as they claim to be, giving you an insight into their candidate recruitment process. It is the better choice to talk about your expectations from them like how many candidates

you want, how much time, the quality you are looking for in the candidate- are the tools that help you to make the right choice of the recruitment agency you want. This is one of the 5 simple tips for choosing the right recruitment agency. CHECK THE EXPERIENCE OF THE RECRUITER In this process, you will get to know how much experience the agency has in bringing the right candidates for you. By checking the testimonials, feedback given by clients with whom they are working gives you an estimation of how long they are doing this business. You can also compare the quality of their work with the best agency so you can select the best recruiter. The agency with many years of experience is so much better in comparison to the new one as the work experience is counted by the time they delivered in this field. This is one of the 5 simple tips for choosing the right recruitment agency. MAKE SURE SERVICES ARE UNDER YOUR BUDGET Keeping your budget under consideration before dealing with or hiring any recruitment agency is the smart choice. As there are both types of agencies- the one who brought you many candidates but is out of your budget and the other who also brought almost the same number of candidates and also falls within your budget expectations. The first one is not a good choice for you if your budget is low as it only puts pressure on your shoulder to fulfil their fee demands that will be a waste of time too. Therefore, it is better to choose your best wisely. This is the last one of our 5 simple tips for choosing the right recruitment agency.

-recruitment agency

The prime role of such agencies is to focus on serving the clients- in case, no candidate is hired then no fee is charged for zero outcomes. Such agencies are seasoned players in this sector as their contacts are with both- employers as well as applicants. So, reach out to such service providers who will give you valuable insights and life-changing advice.

www.businessconnectindia.in | Vol. 4 |Special Edition April 2022 INDIA

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