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Vol-4 | Special Edi on | March 2022 | 499/-

Ride Into These 7 National Parks For An Amazing

Jungle Safari

Pottery : A Timeless And Diverse Craft Across India

Correlation Between

Health & Economy

Venkata Siva Reddy

Founder & MD

An Innovative Global Trendsetter In The IoT Industry

GND Solutions 1

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

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August 2019

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

BUSINESSES DRIVING THE INDUSTRIES FORWARD WITH TRANSFORMATIVE TRENDS… We fervently welcome you all to Business Connect’s special edition for March, where you will be amazed by a collective of some phenomenal business stories. And talking of the focal point? It is the same- inspiring business ventures basking in the glory of success. Talking of the entrepreneurial ecosystem, then it is undergoing some substantial alterations that will be emphatically revealed in this avidly curated edition. Lately, the space is thriving with numerous triggering stories that have been inducing the formulation of more and more ventures worthy of immense appreciation and recognition. Every day we are confronted with stories- how a curious individual started a venture from scratch or how a breakthrough idea made its way into the business landscape. Though the covid-19 crisis put a major halt to the business operations, many daring ventures stood firmly looking the pandemic in the eye. Our undertaking of this new publication is to recognize as well as reward the outperformers in the business landscape. For this, our dedicated team made an incessant effort to search for some motivating ventures that will serve our readers- a dose of boosted entrepreneurial spirit. Here, our team found a disruptive company’s story quite exhilarating that propelled us to feature its story on the cover page of this issue. GND Solutions has been known to build world-class IoT products, proving its expertise in product engineering. Via its end-to-end IoT solutions being delivered across different domains and industries, the company has become one of the most trusted digital transformation partners in the industry. The innovative streak of the company’s leadership team to create new products and introduce exclusive services has induced us to narrate its vignette at the forefront of the edition. The CEO, Venkata Shiva Reddy has been known to be steering the wheels of the company towards greater heights. We found his leadership style and business acumen quite unique that could help aspirants in the business world in the most unimaginable ways. Read out the whole story to come across various aspects of the company’s overall business portfolio. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for the comprehensive growth in any pursuit.

Kajal Dobhal Kajal@businessconnectindia.in

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Vol-4 | Special Edi on | March 2022 | 499/-

Ride Into These 7 National Parks For An Amazing

Jungle Safari

Pottery : A Timeless And Diverse Craft Across India

Correlation Between

Health & Economy

Venkata Siva Reddy

Founder & MD

An Innovative Global Trendsetter In The IoT Industry

GND Solutions

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www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Content

Bikash Swain

A Recruitment Maven And Thought Leader

BessTrade

The Only Waste is Wasted Waste

24 Health

Correlation Between Health & Economy

ENDMILE TECHNOLOGIES

A Cultivated Name In E-Mail Services And Marketing Automation Space

30 Samraat Logs A Legacy In Making

Cover Story

32 Lifestyle

GND Solutions An Innovative Global Trendsetter In The IoT Industry

Pottery : A Timeless And Diverse Craft Across India

34 LIO Consulting Pvt. Ltd. Top-Tier Consultancy Services

36 Soul Consciousness Lab

A brainchild of Rashhi Sharma who is dedicated to giving people.

Cuisine

Nutritious & Delicious Food Grabs From

40 Joachim & Janson

Protecting your business fortune by protecting your Intellectual Property Rights

Tourism

Ride Into These 7 National Parks For An Amazing Jungle Safari

Success Story Azhar Iqbal: Culminated in Launching ‘Inshorts’ www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Krishnamurthy & Co.

An Innovative Global Trendsetter In The IoT Industry

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

CoverCover Story Story

Venkata Siva Reddy Founder & CEO

GND SOLUTIONS

An Innovative Global Trendsetter In The IoT Industry kriti Anand | Business Connect

s the world witnesses the rise in benefits of using the Internet of Things, businesses have found its unique features advantageous in accomplishing all their major tasks in this hyper-connected techno world. A system of interrelated devices that work in a tandem with minimal inconvenience to the user, IoT has optimised operations across industries. Through automated systems, analysing trends and predicting future possibilities, IoT provides a competitive edge to corporations. Almost every domain is adopting IoT to enhance efficiency–it is not just limited to the IT sector anymore. IoT has proved to make life and technology easier and more accessible for us. As one of the emerging trends, IoT has the potential to completely transform the ways in which organisations conduct and proliferate their business. The business world has aligned itself with the advancement of technology. It has become an imperative choice for companies that intend to make their operations future-proof.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

GND Solutions is an Internet Of Things (IoT) Solutions company Which provides IoT devices, gateways, full-fledged IoT platform for data visualisation & analytics and also mobile apps. A progressive player in a dynamic industry, the company has gained a strategic position as a result of its focus on always striving to deliver the best services to its clientele. It partners with its clients and helps them translate ideas into products. Built on the vision to help its clients optimise and modernise operations, the company has proved itself to be one the most reliable names in the industry.

COMPANY OVERVIEW

GND Solutions offers innovative transformations of concepts to products in the areas of IoT and M2M for industrial, cloud kitchens, cold storage, supply chain and smart energy segments. These solutions entail end-to-end, node to Cloud analytics and visualisations. The company boasts of an expertise in product engineering and chip-to-cognition R&D services in its specific areas. The company has gained renown in the business world over the years through its expertise in guiding the digital transformation of companies using advanced technological practises that guarantee superior quality and decreased turnover times. From miniature changes to intricate system designs, GND Solutions offers one-stop solutions to critical business problems. Founded in 2015 by Annareddy Venkata Siva Reddy, the company lists a myriad of services for its clients including embedded design services, software services, cloud platforms, mobile apps, global product certifications and custom applications.

GND Solutions works to empower its clients to shape the future of the corporation through collaboration and innovation. The endto-end IoT solutions that GND provides not only help its customers navigate the network of connected things, they also bestow a competitive edge to them by massively increasing their time-to-market capabilities. To facilitate the digital transformation journey for its clients, GND Solutions assists in:

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

IT Services: GND Solutions is the perfect talent sourcing partner for all your technology needs. With its unique approach to talent recruitment, it has become one of the best vendors in sourcing the talent in all the technology areas be it embedded domain, DevOps, Web & Mobile Applications or Test Automation.

Product Engineering: GND offers end-to-end product engineering services. The company’s expertise includes product conceptualization, feasibility study, prototyping, hardware design, firmware design, system software and application development, system integration, quality assurance, packaging, environment testing and certifications.

However, it is not just its products and services that GND Solution takes pride in. The greatest strength of the company is its team. The team at GND is committed to serve the clients to the best of its capabilities, and generate efficiency and value for their operations.

IoT Solutions: GND had as its client one of the largest telecom companies of India, and helped launch its first Enterprise IoT Solution in 2016, making itself one of the most successful IoT start-ups in the country in the process. Its asset tracking solution helped a General Insurance Company reduce in-transit consignment losses by around 70 percent.

GND Solutions boasts a team of individuals with high intellect and creativity. The company keeps close track of its team’s performance and issues they face to facilitate a supportive work culture. It strives to provide satisfactory resolutions to the problems of each individual, and allows them the freedom to make their own choices. Every employee is recognized and appreciated at GND, and are offered rewards and incentives to keep them motivated.

Technologies: GND has equipped itself with the latest technologies, be it the latest wireless technology or a new UI framework for dashboards. The company’s technology expertise includes wireless technologies such as NB-IoT, LoRa, Cat-M1, 2G, 3G, 4G, WiFi, BLE, Zigbee, Sigfox, Cloud platforms expertise with AWS, Azure, GCP, web development technologies such as React, Angular, Node JS, test automation using python, selenium and Devops.

“At GND, we always strive to attract and nurture the best talent and it’s always an important area of focus for us, as we believe that our people are not only our greatest asset but also our biggest competitive advantage.” www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

ABOUT THE LEADER

Annareddy Venkata Siva Reddy, MD & Founder, is the power behind GND Solutions. Along with an experience of more than eighteen years in conceptualization to product/solutions deployments. His skills include development of microcontroller, DSP-based products and solutions. Mr Siva holds expertise in Cellular, GPS, Wi-Fi, LoRa, Satellite transceivers, RF Design, tracking and monitoring, and battery charger applications. He has launched numerous products in the global tech market of Cellular, LPWAN, LoRaWAN, NB-IoT, and Satellite Modems. He has professional experience in NPI & Phased approach for product driving. Siva also founded Infrion in 2017 and Lexir Tech in 2019. He has proven expertise in product/solution architecture, product development lifecycle, global product delivery, and manufacturing. As technology improves at a rapid pace, the demands and expectations of clients grow with it. Siva sees these increased expectations as a challenge to overcome. With a great zeal combined with a smart and industrious work ethic, he has taken GND forward in conquering these formidable challenges. The enthusiast in Siva inspires his team to work harder, better and more efficiently. As GND Solutions focuses on the global market it needs a versatile development centre in enhancing concepts across technologies for industrial and consumer space. WIth Siva’s leadership, GND is capable of addressing global market needs with an unmatched speed and efficiency. Siva’s strong industry expertise in developing products facilitate him in running a team that provides services to clients that are a cut above the rest. Such service offerings are strong differentiators in the marketplace. As the leader of GND Solutions, his responsibilities include devising diversification Strategy/Product and Service Expansion Strategy/Growth and International Market Strategy/Technology strategy, Team Building, Leadership, Mentoring and Business development. His Thought Leadership, and an expertise in Business Strategy and Deal Origination has led the organisation to immense success through the years. Siva has managed to take GND Solutions to new heights of success through his inspiring leadership. The company has been recognized as one of the Top 20 IoT Companies in India under his direction. Siva is also a technology advisor to the Board for Smart-beings and has achieved the Innovation CES 2017 award. 13

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

INNOVATION AT ITS CORE

Having GND’s smart industrial monitoring solutions allows manufacturers and organisations to obtain insights on usage behaviours and derive intelligence through the analysis of big data.

A tech-innovative enterprise that leverages technological advancement to benefit its client base, GND Solutions has always strived to provide the best solutions in the quickest-possible timelines.

THE TIMELINE

Flexibility is the key to staying ahead of the curve. The solutions offered by GND are flexible and customisable, and the company believes in perpetual feedbackbased improvement. It creates genuine value from IoT technologies by realising business outcomes for its clients. GND’s end-to-end capabilities with sensors, gateways, connectivity, platforms, analytics, machine learning & artificial intelligence enables it to create digital transformation in a hyper-connected world.

GND Solutions evolved into the successful and sustainable tech giant it is today through years of dedicated and planned efforts:

2015 - Founded & Acquired International Market 2016 - Introduced LPWAN Based Products 2017 - Established global services 2018 - LoRaWAN solution deployed in Dubai 2019 – Market leader in providing end-end cold chain monitoring solutions 2020 - Built IoT platform “thinxview” 2021 - Became an ODM for a large telecom company

GND Solutions builds client relationships with its sights set on longevity. With ample experience of serving hundreds of customers of varied industries & sizes, GND has won the confidence of its client base and maintained an esteemed status in the industry. What sets GND apart is its laser focus on quality customer relationship management and international standards. The utilisation of Internet of Things rapidly enhances an enterprise’s efficiency by maximising equipment uptime and lowering service costs. Many industrial specialists believe that IoT is the next big thing that would enhance business efficacy while elevating overall customer satisfaction. As we know the demand for an easy and reliable way to collect data from field applications is increasing, and IoT is just the tool that one needs for the job.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

In the future, GND Solutions plans to grow its workforce and expand its global presence. With a steady clientele from India, Australia, Singapore and Dubai, the company has already established a strong foothold in the global marketplace. It plans to expand its reach to Europe and Northern America. The main goal is to see itself become a household name in the IoT industry and Digital Solutions for Cold Chain, Asset Tracking and Industrial applications across the globe.

AWARDS

AND ACCOLADES GND Solutions has established a reputation for itself in the IoT industry, and gathered a number of awards and recognitions in the process. Some of the major accolades won by GND are:

• • • • • • • • •

CEO of the year 2022 by National Feather Awards Entrepreneur of year 2021 by National Feather Awards CEO’s of the Year 2020 by Business Connect Best Emerging IoT Solutions Provider in 2019 by India Corporate Excellence Awards Silicon Review’s 50 Most Admired Companies of the Year in 2019 Best Place to Work Award 2019 The 30 Most Admired Tech Leaders to Watch in 2018 20 Most Promising IoT Solutions Provider in 2017 by CIO Review CES Innovation Award in 2017 for Smart Home Applications

WORDS OF WISDOM

“What makes an organisation extraordinary is having clear goals in professional and personal life, and working towards your goals with dedication. A checklist of attributes that a leader and their company absolutely needs is Attitude, Behaviour, Commitment, Dedication, and Transparency.” Annareddy Venkata Siva Reddy, MD and Founder CONCLUSION

The Internet of Things is sure to become an integral part of virtually every technology-enabled service or application in the near future. It would be fair to say that, currently, IoT has only begun to reshape our lives. But by the next decade, with the further integration of this technology, the world is bound to transform radically. The demand for the Internet of Things, the man-made future, depends on how precisely humans and machines can merge to create augmented teams. Companies that effectively implement IoT can generate more money for their businesses. Customers have already started trusting the power and convenience of IoT, and would definitely welcome more such innovations in the near future.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Success Story

Azhar Iqbal Culminated in Launching ‘Inshorts’

Staying updated about the current occurrence in and around the world cannot be neglected but people find it tough to take time out of their busy schedule to sit back and read a newspaper or long news articles. Here is a blooming business ‘Inshorts’ that stood out of the line and started its journey from a Facebook page with a very basic idea of providing news in short with the minimum amount of 60 words that has now converted into one of India’s leading news app. The founders who decided to come up with the idea of curated news content to make it short and crisp are Azhar Iqbal, Anunay Arnav, and Deepit Purkayastha (IIT Delhi Alumni).

FEATURES OF INSHORTS

These three IITians brought back the spirit of news reading among the youths to stay updated about the things happening around various sectors. They came up with this idea to help the country grow into a more aware nation.

Inshorts app introduced artificial intelligence-based news summarization, which is based on its Rapid60 algorithm that helps to automatically summarize a full-length article of about 200-300 words news article to 60 words news brief including headline and a card image. With the idea of artificial intelligence, the founders of Inshorts planned to scale up the number of articles that are published on the platform from 10,000 per month to 1 lakh per month. Along with this, the key features of Inshorts are as following:

In this modern time, people often have no time to spend on news that is written in about 200-300 words, they prefer to read short and precise content that provides accurate facts. People living in the metropolitan city are always on the move and Inshorts gives them an experience of knowing everything that’s happening in and around the world without even getting into depth.

HOW IT ALL STARTED? The creators of Inshorts realized that it is difficult to consume news with so much heavy content, so they decided to do something about it and came up with an idea to launch an MVP (Minimum Viable Product) in the form of a Facebook page – ‘News in Shorts’ (1st April 2013) that provides only factual news in the ‘shorts’ format, which summarizes the news in just 60 words. The page soon becomes an instant hit and received market validation. They further planned to develop a mobile application in 2015 and was soon rebranded to ‘Inshorts’ that focused on content beyond the news. The app has an active user fall that is between 20 to 30 years and it went on to be the highest-rated news app on Google Play Store, making India read news like never before.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

•

It introduced ‘SEARCH’, to help with easier access to information.

•

‘TOSS’, with the help of just a single tap, one can share the news.

•

‘News Reader’ is to read the summaries about all breaking news.

•

‘My Feed’ provides a feed of all the latest stories, videos and other contents that are personalized for the readers.

•

‘News Categories’ gives its readers a vast variety of contents.

•

‘Insights’ a special feature that provides a detailed vision of important events.

Inshorts is a perfect solution for your daily busy schedule. While travelling to your college/office, simply scroll through the 60 words phrase to get informed about every latest news.

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www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

BIKASH SWAIN

A Recruitment Maven And Thought Leader Indranil Roy | Business Connect

usinesses have undergone major shifts in the last two years and are contending with supply chain pressure and increased layoffs while dealing with the new Omicron Variant. But it hasn’t stopped business leaders, particularly entrepreneurs, from inventing new metrics for success. They re-calibrated their businesses with new KPIs for systematic operational efficiency, well-being of their talent pool, technology adaptation, and workforce enhancement. Mr. Bikash Swain is a well-known figure in this league of new-age leaders. In our enthralling issue, “10 Best Indian CEOs to Esteem in 2022,” we are featuring CEOs who remain unbroken by market intricacies. Mr. Swain’s benign leadership, extensive history in recruitment, Staff Augmentation and unwavering efforts in running his company, Srijan Spectrum Pvt. Ltd., make him a standout inclusion in this special edition.

JOURNEY TO ENTREPRENEURSHIP

From leadership to entrepreneurship, it’s a learning journey that turns a professional into a visionary, instilling a scalable mindset. Mr. Swain has over two decades of experience, including technical and non-technical.

Industrial Acumen:

Starting in the early 2000s, Mr. Swain initially tried his hand in software development, but soon realized that coding/software development wasn’t his passion. A year later, he shifted to business development and joined a established old Business house, where he started software sales. Here, he met a client from the UK who was looking for staff augmentation on a man-month basis. Seeing this prospect, he began building a forte in outsourcing software engineers and other tech specialists. In 2004, he joined Leading Staffing company of World as a manager for IT staffing.

“I was head-hunted by the company for their staff augmentation in India, and I was the first to start IT Staffing for them.” says Mr. Swain. He was in charge of IT and non-IT outsourcing www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Bikash Swain CEO

(temporary and permanent staffing) to facility management, FMCG, Telecom, etc. In 2006, he joined a Danish IT Consulting Company, which was planning to establish its subsidiary in India. He established a solid track record and helped establish IT staffing operations in major states.

Path to Entrepreneurship:

With a pristine background in staffing, B2B sales, business development, and outsourcing, Mr. Swain was all-geared for new strides. Then, one of his former clients gave him a joint business proposal. He came on board, and for the next decade, he oversaw entire operations, including devising ongoing marketing, sales, and recruitment campaigns. Throughout the stretch, he noticed several gaps spread across the service industry. Most of the time, customer satisfaction wasn’t met. In other instances, job opportunities were limited to the underprivileged. As a recruitment maven, he has always helped people find lucrative opportunities. Finally, women empowerment. Mr. Swain feels that young talent, particularly females, possesses a variety of skills that are sometimes neglected. His wife, Mrs. Vandana Rana, also associated herself with the thoughts. And with a collective understanding and the will to change, Srijan Spectrum was born.

A NEW JOURNEY

Initially, Vandana led the firm, and she pushed the philosophy of women’s empowerment. After Mr. Swain took charge, the firm started building a robust trajectory. Srijan Spectrum has 6 offices in India and a presence in the USA. Starting from IT, the firm serves clients from finance, BPO, marketing, engineering, hospitality, manufacturing, IT, healthcare, administrative, telecom, science, logistics, retail, among others. The firm works with a team of 100 people, mainly from the underprivileged sections. They have created a customized portfolio of need-based solutions. They have also developed 20

hardship and dedication of its leaders. Mr. Swain’s journey, how blossoming it may be, had been through many highs and lows. At one point, he lost a lot of money that could alter anyone’s mindset. But giving up was never a choice for him. He stood firm and even pushed for savings, took loans, etc., to run his business. During the pandemic, when the firm moved into remote working, many of his employees had promotions. The firm also celebrates festivities, birthdays, so it’s always an engaging environment. Mr. Swain proudly mentions that they have always faced challenges head-on, be it financial, demographic, or other, but nothing stops their mission.

ON A PROLIFIC HIGHWAY

innovations, like ‘Beyond HR’, a holistic product that oversees the entire employee life cycle management. The firm provides every opportunity for its team to grow and have a lucrative career.

A SNAPSHOT OF THE FIRM

Headquartered in Gurgaon, Srijan Spectrum specializes in bridging talents with lucrative opportunities, creating a ‘Win-Win’ situation for all. It unifies cuttingedge technologies with HR and innovation expertise to create tailored solutions. The firm’s core pillars are trust and integrity, which it upholds by providing flexible staffing solutions at cost-effective pricing, statutory compliance, end-toend sourcing, proper payroll services, and authenticity verification. “Our RPO solutions have placed over 4000 software engineers across India in complex projects,” affirms Mr. Swain. This is a testimony to their commitment to client satisfaction. The team works round the clock to attend to their needs on time. Every recruitment is based on what truly matters to the clients. It also offers HRMS and self-service platforms, which help in efficient workforce planning. Srijan Spectrum also has a dedicated pool of talents to fulfill on-demand ad hoc services. The firm has a robust network that reaches across the country and beyond.

ADAPTED TO THE GENERATION

From an employer to employee market, the recruitment space has come a long way. In earlier days, businesses had a pyramid structure, and the spotlight was on employers. This neglected the need to upgrade the talent pool, and instances of passion and dedication were vaguely available. But with digitization and tech interventions, the scenario has changed. Opportunities are only a few clicks away, and since it’s a young talent pool, the focus is now on being recognized. Also, the remuneration structure has developed dramatically, making it difficult for recruiters to keep applicants in play. Srijan Spectrum delves deep into R&D to address these complexities. Its recruiters use certain databases like Naukri.com. “Whereas most consultants approach a prospect with a typical proposition that may or may not be persuasive, we adopt a more thorough approach,” says Mr. Swain. He further adds, “We analyze the prerequisites, identify our competitors, and propose an offer that wins matches.” 65% of profiles on job portals aren’t active job seekers, but given an excellent opportunity, they will join. So, turning that 65% of nonapplicants into prospects is what R&D is all about. The firm also uses social platforms like LinkedIn to seek new prospects and connect with the masses across different verticals.

AN UNADULTERATED DEDICATION

Integrity has been one of the underlying values of Srijan Spectrum since its inception. It has kept its sails high, even in the darkest days. This credits the 21

Srijan Spectrum certainly took a big step towards a brighter tomorrow when Mr. Swain took charge of it. It had a turnover of 7.5 Cr in 2018-19, from 75 Lakh in the previous F.Y. In F.Y. 19-20, the company made 7.5 Cr, and in F.Y. 20-21, they made 13.5 Cr. In F.Y. 21-22, the firm will make a turnover of 24 Cr. In the year 23-24 Srijan aspires to have a turnover of 100 cr. Starting as a recruitment consultant, the Organization has emerged as a Preferred staffing partner to few Major IT companies in India. These IT Majors choose Srijan Spectrum from 100 of vendors, which puts a colorful feather on its cap. Srijan Spectrum aims to be a preferred staffing agency, be it for clients or talents. They have a straightforward hiring process and give underprivileged people opportunities. They are also planning a CSR initiative.

“

We want to do 100 kanyadans,” exclaims Mr. Swain. They would like to fund education of underprivileged girls from different parts of the country. And this includes his employees. The firm not only rewards skill, but also rewards them for their trust and loyalty.

SHARING HIS BIGGEST LEARNING

“Value people above all else, and always have an ethical approach towards business. Be committed and stand by what you promise” – Bikash Swain, CEO www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

The Only Waste is Wasted Waste Avishek Singh | Business Connect

COMPANY OVERVIEW The growing rise of plastic products and plastic use, especially single use plastic, is becoming a graver concern by the day. Mounds of plastic are steadily turning into mountains of plastic wastes, while recycling and reusing industries are barely meeting the minimum requirement. Under immense pressure and serious environmental threat, the exhausted recycling industry is constantly in need of a breakthrough which would alleviate such growing concerns for everybody within the industry, and everyone in the world. With its innovative and practical approach to revamping used and discarded plastic products, BessTrade came in like a guardian angel in such difficult times. The story of its inception begins in 1975, when Ivo Besselsen started his first recycling company, Besiplast. A PVC recycling company ahead of its time, Besiplast became a symbol of knowledge. It was in 2008 that Ivo ventured into the recycling industry again, this time with BessTrade. The sole ambition and aim of BessTrade since its establishment has been to bring out the change generations have been waiting for: a healthy and booming environment. BessTrade has outlasted and outworked any and all the struggles that time and circumstance presented to it. BessTrade was founded by Mr. Ivo Besselsen and then later was enriched even more by its current CEO, Mr. Huib Van Gulik. While doing what the current

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

generations have counted on them to do, BessTrade is working very dedicatedly to have a strong contribution in healing the world for the coming generations. “The only waste is wasted material” is the belief BessTrade works with: for every waste is a solution and it can contribute to rather than take from the environment. This ability to reshape the world and improve the environment by the very thing that plagues us is what their journey is all about. They have crafted a simple but elegant solution to not only put the waste of the world to good use but also have used waste to literally shine in the world. They understand the responsibility they have upon themselves in this market and towards the world and it is awe-inspiring to see BessTrade doing the best in both worlds.

THE INCEPTION STORY Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is

a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. BessTrade saw the light of day in 2003, initially situated near the docks and harbors of Rotterdam and Antwerp. As the business expanded and soared, it had to shift its base of operations and everything else in 2019 to where it is situated today, Lelystad, Netherlands. Mr. Besselsen and Mr. Gulik made an excellent tag team duo. Their mindset and outlook was to believe and work as if everything was possible and that every opportunity could become something huge and everlasting. They used the shift to Leylstad to develop the warehouse as well as the sales office next to each other in a 7000 sq mtr plot of land. At BessTrade these two believe that if at all someone offers a product which they believe to be difficult or new, they see it as an interesting product and do everything to ascertain that how and if at all that product can be recycled. The motto of BessTrade is “Challenge us with your PVC scrap”. Initially, a number of companies in Europe that produced waste were apprehensive as that would incur more investment on their part. Mr. Besselsen and Mr. Gulik’s can-do attitude convinced all the companies that their waste was recyclable and will make a difference in the world that they will be able to feel. This attitude is what makes BessTrade a huge success. European companies were the biggest contributor/source of waste dispatch, thus, it was important to start good at home to make a difference in the world. So, with a lot of patience and growth with personnel, contacts, and machines that ensure recycling of PVC in the best way possible, they achieved their well deserved breakthrough.

THE ENTREPRENEURS BEHIND BESSTRADE Mr. Besselsen and Mr. Gurik are such skilled and innovative entrepreneurs that they aren’t dependent or even

reliant on technology to do their jobs. Both these wonderful entrepreneurs believe in the concept of ‘Talk and Travel’, if they feel like there is an opportunity for BessTrade anywhere in the world, they’re on their way to talk to this potential client regardless where they are located. They believe there can be a lot of miscommunication and in general multiple hindrances are present while making deals virtually, so they believe that going to the client in person can ease them in expressing what they exactly need and want while simultaneously assuring the client that BessTrade is responsible and credible as they have come from so far just to make a deal. Trust and faith building is crucial to BessTrade and this practice of meeting the clients in person helps establish a foundation which is very strong and can develop into a long lasting relationship.

boosts employee morale and thus boosts productivity ensuring BessTrades success. Mr. Besselsen and Mr. Gulik are very aware of their competitors as well. They believe that they should rather learn from their competitors than fight them. This mindset has helped these two keep an edge over the whole industry. While everybody else tries to simply one up each other, BessTrade actually works and delivers substantial results.

Mr. Besselsen and Mr. Gulik aren’t just great entrepreneurs but they are also great leaders for BessTrade. They have a positive office atmosphere which has made them approachable and accessible to the workers and employees of BessTrade. Anyone who has any issues about anything can easily talk to them by directly walking into their office. This transparency they’ve maintained

The focus of BessTrade has been the total range of polymers. They constantly evolve their methods and keep on endlessly innovating their functions. BessTrade believes it to be their responsibility to ensure whatever PVC scrap they have gets recycled completely and properly. This doesn’t only mean revamping but also extends to initial transporting, to processing and the trade of the recycled product as well. As the time moves forward, many other steps also get added to ensure safety as well as the thoroughness of all that has been recycled. BessTrade currently trades to and from almost all the countries of the world and has developed a vast chain of producers of PVC as well as end users to constantly be able to recycle all the materials there are.

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Health

CORRELATION BETWEEN HEALTH & ECONOMY

How Investment in Health Reflects on Economy There is a well-understood relationship that when you are healthy, automatically the country’s economy improves as well, your health performance is fully reflected in both the economy and health systems. As a healthy population, one can make an important contribution towards economic progress because the population that is healthy, lives more and are considered more productive. Investment in health is not only a desirable priority for most communities but also an important one, as it reflects on the economy. However, our health systems also face challenges that are daunting as well as complex, arising in part from new stresses such as ageing populations, the increasing prevalence of chronic diseases, and the intensive use of costly but critical health technologies.

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A HEALTHIER INDIVIDUAL AFFECTS THE ECONOMY IN THE FOLLOWING WAYS: •

At work, a healthier individual can be more productive and earn higher incomes.

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A healthy person may spend more time in the labour force as compared to a less healthy individual who often takes sick leave or retires early.

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They will invest more in the process of learning new things in order to improve their efficiency.

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In anticipation of a longer life, a healthy individual may save more by raising the funds available to invest in the economy.

In order to briefly explain the relationship between health and economic development, the concept of health needs to be understood in a broad sense. When we speak about health, it is not just the absence of diseases, but also people’s capacity to grow during their lives to their potential. In combination with that welfare, an asset possessed by individuals has a significant source of well-being as well as instrumental importance. In terms of health, economic development is affected by health in a variety of ways. For example, it decreases production losses due to sickness of a worker, often increases adult productivity as a result of improved nutrition and lower absenteeism rates, and improves school children’s learning. Health also agrees with the use of natural resources that may usually be intended for ill health care.

Health has its consequences directly through worker productivity and the economic burden of diseases on economic development. Health also indirectly influences economic development as factors such as child health influence people’s potential incomes through the effect that health has on education. If we take up a household example that is observed on a family basis, this sort of indirect effect is much easier to understand. When a family is safe, the father and mother will both have a job and earn money that helps them to eat, protect, and send their children to school. Children would do well in school if they are safe and well-nourished and this will have a positive effect on their future income. The lack of health often affects the poor to a great degree, as their body is often the only commodity they have. The correlation between Health and Economy goes hand in hand as the importance of investment in health refers to the betterment of economic development because a healthier individual can help to increase both the number of hours worked as well as the probability that they will be employed.

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ENDMILE TECHNOLOGIES PVT. LTD.

A CULTIVATED NAME IN E-MAIL SERVICES AND MARKETING AUTOMATION SPACE Dr. Amit Mishra | Business Connect

SUNIL BAGHEL | Founder & CEO

With the advent of enhanced technologies, transactional e-mails have become a prominent service, for a customer. On another note, the utilization of digital platforms like e-mail, social media, websites, etc., has taken marketing to a whole new level. Endmile focuses on bringing these two services under a single umbrella. AN EXCEPTIONALLY SEASONED BRAND Founded in 2011, the Company has established a remarkable position in IT-sphere of Bhopal, Madhya Pradesh and Gurgaon, Haryana. With a myriad of exemplary services, Endmile has propagated thrived into various verticals like IT, Finance, Real Estate, etc. The Company works with some of the renowned players in the market Such as Arihant Capital, Airtel, TechMahindra, etc. Endmile was envisioned, by Mr Sunil Baghel. With a BE in Computer Science, Sunil was able to comprehend how enhanced technologies will change the face of the entrepreneurial arena. He started Endmile in a period when digital technologies were emerging as a prolific platform. However, within a year of inception, Endmile scaled-up its growth and presently is one of the pioneers in Digital Communication & Marketing space. CLIENT-CENTRIC SERVICES Trust and Faith are the chief pillars in a business. In his entrepreneurial journey, Sunil has witnessed several brands with excessive services, which often derails the main focus. Endmile assures its services attributes the data provided by the client. Its categorized collection is based on the coveted needs of clients, which helps them maintain a trustworthy image in the market. The transactional E-mail encircles, Triggered Emails, Signup Emails, Sale/Buy Receipt, Order status emails, Notification Emails, and lots more. Endmile’s adept platform helps customers www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

understand the conclusion of their actions during any commercial transaction. On the other hand, e-mail marketing is another segment of their venture. The Company proudly stands as the ‘fastest Growing Marketing E-mail Delivery tool’ in the market. They do an in-depth analysis of the client’s business and gives them access to their digital platform, which helps in generating fruitful leads. As if this is not enough, the Company also scrutinize the recipient E-mails to provide genuine leads. This particular feature further qualifies their integrity and helps clients with cost reduction. The Company also provide a suitable Technical Account Manager who responsively seeks feedbacks and helps clients with their queries. EMAIL SERVICES AS PER RBI DATA LOCALISATION CIRCULAR -2018 A notable example of their E-mail services are compliant as per RBI data localisation circular where all data is being stored in India only. They maintain a dedicated infrastructure for every client; This helps in data secrecy and privacy. They conduct third party security audit time time to make sure better security features of the platform. FLEXIBLE TO CONSTANT TRANSITIONS Technology is a transitional platform and Companies need to be flexible to grow. Endmile has accommodated every contemporary innovation in its tech-platform. Customer’s play an integral part in understanding

maintains a very non-judgemental look towards employees and always empowers them to be better than the present.Many of their pilot employees are still working with them further displaying a minimal attrition rate. Furthermore, Endmile has a very flexible time-frame (9 to 5 for five days a week), which separates it from the flock. Adhering to the ongoing challenges, they have maintained the time-frame, so that employees can maintain balance between work and personal life. Besides this, they provide salary advances and also rewards employees with increments based on annual performances.

R&D plays also plays a crucial role in accommodating transitional features. Endmile has a dedicated R&D team, who delves into the market arena to bring out beneficial innovations (programming languages) for its platform, for e.g. Java, PHP, Python, etc. Additionally, Endmile is working with various data centres at various locations like the USA, India, France and Canada. These data centres have servers, which helps in processing data to procure solutions. ADDRESSING THE COVID-19 CHALLENGES With the rapid propagation of COVID-19 cases, business enterprises had taken a significant hit. To contain the situation, Govt. came aboard with the lockdown initiative, which further escalated the challenges. Stationed in one of the significantly affected states, Endmile suffered substantial losses. Recalling the situation, Sunil asserts, “Our business took more than 40% loss as communication with most of the clients went downhill”. However, they didn’t give up! With the commencement of the lockdown, Endmile started their Work From Home policy, which eventually

helped them recover their losses. On another note, employees sustainability was an undeniable aspect. They ensured timely salaries and complete benefits, which assisted in sustaining the employees.Despite the incurred losses, Endmile proudly stands with a 100% retention rate, which is one of their laudable achievements. INFRASTRUCTURE THAT MAINTAINS QUALITY Endmile measures its quality on how each marketing campaign is performing. Every client is provided, with a unique ID through which the Company can monitor if E-mails are arriving at the desired inboxes. The Company daily monitors the lead generated in each campaign and provide an appropriate resolution to queries. For this, infrastructure plays an essential role. Endmile has hired a leading Data Centre Technology vendor, who helps them maintain consistency for diverse workloads. The vendor Company uphold the complete maintenance of Endmile’s infrastructure (power, temperature, etc. of servers). Furthermore, the Company has back up servers that help them preserve the client’s data, in case of unprecedented malfunctions. A DEXTEROUS ENVIRONMENT Endmile workforce is one of the prime pillars, that has grown it into a dominant player in the marketing segment. What separates its workforce from others is the enthusiasm towards the Company. Since their entire operation levitates on an innovative platform, the workforce enjoys working on novel features every day. Another notable factor is the transparency on every level. The leadership panel 27

For its unparallel services, Endmile was listed, in the top 3 in the “10 Most Promising Sales Management Software – 2018”, by ERP Insights Magazine. A PROMISING OUTLOOK In the coming years, Endmile is aiming to flourish to other verticals of the industry while expanding their arena as well. They are foreseeing to accommodate a new feature in their service, they call it, Online to offline marketing. In this feature, clients will be able to display the content available on E-mail on a digital banner for widespread digital marketing. The Company is willing to achieve this in the next 2 years. On another note, the Company is aiming to incorporate technological enhancements in their AI to ensure better services and also expand the usage of Data Analytics. A TOKEN OF ENLIGHTENMENT

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To start a business, first understand the vertical and devise a client-centric product, which stands parallel with the market trends. Furthermore, if you’re a tech-entrepreneur, do have the cognizance of emerging technologies and those used by the peers. Sunil Baghel

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trends. The Company values its client’s feedback as a prime source to understand the market needs. As such, their dedicated account manager visits clients and receives feedback against every accommodatedand awaiting feature, in the platform. A notable development is the updating of the client’s database. If clients are moving to foreign locations, the Company’s platform identifies it and updates it in its database accordingly. These eventually help clients provide better services to their customers.

MILESTONES ALONG THE WAY In its nine years of business, Endmile has put several feathers in its cap. Starting in a 200 Sqft location, the Company presently stands on a 1200 Sqft area in IT Park Bhopal. Their constant innovation in the platform has brought key players in the client base like Safexpress and Policy Bazaar. The Company has successfully dispatched 2+ Billion E-Mails in the last five years and has managed 2,00,00 + Mail Boxes.

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www.businessconnectindia.in 4 | Special Edition March 2022INDIA INDIA www.businessconnectindia.in | Vol. |3Vol. | Special Edition October 2020

SAMRAAT LOGS A Legacy In Making Gulshan Parveen | Business Connect India has become the birthplace of a long row of successful companies with global reach. Shaping today’s world through their digitally enhanced work processes are companies like Samraat Logs - a Freight Forwarding and Logistics company. The company boasts expertise in international oceans freight management and is a favourite of its diverse clientele because of the customized and innovative services it provides for each of them.

COMPANY OVERVIEW Samraat Logs was founded by Mr. Deepak Rai in 1997 and has been functioning as an intermediary for shipping goods across the international water bodies ever since. A specialist in packaging and transporting goods at reasonable prices and with a personal touch, Samraat Logs has set itself apart in the industry. It builds long-lasting relations with its clients, instead of simply completing transactions. Handling for its customers any and all obstacles that might come in the way of their product transportation, Samraat Logs ensures superior quality service and timely delivery for its clients. The company has worked its way to the top in its two-decade-long journey through commitment, consistency, and its skill to play well with others, customers and competitors alike.

DEEPAK RAI TRIKHA Managing Director

Samraat Logs provides reliable and cost-effective ‘FullContainer Loaded’ (FCL) and ‘Less than Container Loaded’ (LCL) services with multiple carrier options. The services also include providing personalized supply chain consultancy, obtaining Bill of Lading, and all in all facilitating smooth and trouble-free passage of cargo from the point of origin to the destination.

Samraat Logs was established by Mr. Deepak Rai in the small town of Moradabad, with a vision to serve globally- a vision that the company has successfully achieved. It strives to provide the cheapest yet best in quality logistic services that exponentially increase the client’s profit margins. It offers an integrated supply chain service and an all-inclusive export shipment package as well, which helps cut the client’s logistics costs and in turn, increase their profitability. A freight forwarding company, Samraat Logs works with clients from a wide range of industries. It has specialised in containerized export of fibre and paper in its twenty-five years of journey. Operating in a niche environment, it has gained an edge in the industry due to its unmatched expertise and industrial prowess. The company develops customized solutions that are unique to each of its clients, thus ensuring high levels of customer satisfaction.

WHAT SETS IT APART

Even though the company works with such a huge range of clients varying in size and needs, it works to form close and individual relations with all. Samraat is known for fostering personal relationships with its clients that cannot be replicated. Starting more than two decades ago, Samraat Logs has maintained its traditional approach but has invested in evolving with time and technology all the same.

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Award Photos An operation undertaken by Mr Deepak Rai singlehandedly, Samraat Logs started out with humble beginnings. He has overseen the company’s progress for the past twenty-five years and led it to become the industry giant that it is today. His emphasis on loyalty and commitment and an approach to managing the company as a close-knit family has ensured its growth over the years. Mr Deepak Rai connected his family members to the organisation, simultaneously enabling their careers while making the company a family operated business. Under his guidance, the second generation is set to carry forward the legacy and take it to new heights. As it grew to attract new talent, Samraat Logs has acquired reliable and dedicated professionals who have stayed with it for over a decade. Today, the company is not only renowned within the industry in India, but it has also made a name for itself in the United Kingdom. Four years ago, Samraat Logs started providing import services from the UK and procurement of cargo from the customer’s door. It was a strategic leap for their skill set as it was their very first experience in such a service. They faced some taxation issues in doing so and understanding the new work environment of the UK industry took them a little longer than expected, but the company took this challenge in stride. They hired external consultants and sought guidance from some trusted advisors, and eventually not only were they able to understand the work environment but today are a formidable force there. Having been in the industry for a fairly long time, Samraat Logs has formed strong relationships and connections with people and companies at every stage of the whole supply chain which allows the company to merge their synergies with a range of businesses and provide the very best to the clients. It also ensures a personal touch in every aspect of its dealings with the clients.

HIGHLIGHTS AND FUTURE PLANS

Having adhered to its founding values ever since its inception, the company has now grown into a globally recognized and reliable Freight Management company. Samraat Logs received the Multimodal Logistics Award of Excellence for ‘Fastest Growing Start-up in Freight Forwarding Segment’ 2020, ‘Fastest Growing Ocean Freight Forwarder of the year’ 2018, and Mr. Deepak Rai Trikha was conferred with the title of ‘Most Promising Entrepreneur Of the Year’ in 2019.

It keeps pace with the ever-changing industry by participating in different online activities. Currently, around 30% of the company’s revenue comes from online bidding. It has an end to end CRM platform where the client can track all aspects of their shipment with a click and they offer online surveys for their clients, which allows them to judge its services in realtime and help them inculcate their recommendations.

The company intends to climbing the ladder to success and looking forward to further growth and expansion. It is aiming for a sideways integration in the whole supply chain and is considering including door to door services. Samraat Logs plans to expand its geographical footprint by increasing its port coverage and is aiming to diversify its client portfolio from containerized to non-containerized cargo.

In the highly competitive industry that Samraat Logs operate in, its decades of experience adds to the advantage. It has cordial relations not just with its clients, but also with the companies working in the industry. Its strategic alliances with other businesses and partners allow the companies to pool their resources and provide the very best to the clients.

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Lifestyle

Pottery A Timeless And Diverse Craft Across India Pottery is an ancient, prominent craft in India; its origins here can be traced back to the earliest times of civilisation. It survived for aeons and is a massive source of employment in both rural and urban areas. As a mass of clay is turned into a pot, those lively eyes look at vigilant hands working relentlessly in unison on the wheel. One who sees it happen sings praise for the mesmerising abilities that these boys, who are considered to be potters, possess. In India, one such left out community is that of potters. Pottery is the art of carefully moulding clay to make different objects. The sheer hard work they put on and the abilities they develop these very pots through are magnificent. But since most factories are shut down, and most artisans are either idle or paying too little, their destiny appears to be sailing in choppy seas.

India’s Regional Pottery Craft Tradition •

Revisiting Pottery

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Jaipur Blue Pottery, Rajasthan

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Khawda Pottery, Gujrat

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Khurja Pottery, Uttarpradesh

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Longpi Pottery, Manipur

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Black Pottery and Terracotta, Madhya Pradesh

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Andretta Pottery, Himachal Pradesh

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Revisiting Pottery One of India’s most timeless living craft traditions is pottery. Pottery is practised across the length and breadth of the nation, from flower pots, terracotta chimes to the thirst-quenching ‘Surahi’ and ‘Matki’. A visit to the rural and “potter villages” speaks volumes about the economic significance of this craft. People use traditional manual potter’s wheels and kilns to engage in pottery along with subsistence farming, making earthenware an integral part of haat, bazaars and urban market spaces, particularly during the festive season.

Jaipur Blue Pottery, Rajasthan Jaipur Blue Pottery has a Geographical Indication (GI) tag. This is a glazed form of pottery that uses a blue glaze and is typical of intricate designs in blue and white. Pottery’s most distinguishing quality is that it is a commodity that is not clay. Mixing ground glass, quartz powder, Earths Fuller’s, borax, gum, soda bicarbonate, and water makes the dough for the pottery instead of clay.

Khawda Pottery, Gujrat A traditional art form originated in the village of Khavda, Rann of Kutch, using ‘Rann ki Mitti’. With painted symmetrical black and white patterns, the lovely ochre/group shades give this art form an earthy feel. Allegedly, the special mud with which it is made is acquired from near a lake.

Khurja Pottery, Uttar Pradesh Khurja is a popular tourist destination in Bulandshahr, Uttar Pradesh, thanks to the colourful pottery it makes. The Khurja Pottery, also known as the ‘ceramic city,’ which has a range of tea sets, crockery, and ceramic tile works, is the GI name. The method requires some labour-intensive activities, such as clay churning, moulding, colouring, followed by glazing, among the most common glazed pottery types.

Longpi Pottery, Manipur Longpi pottery has achieved international popularity due to its rugged design, originating in the Longpi villages of Manipur’s Ukhrul district. The classic black exterior with bamboo/cane woven around handles gives the clay-wares a unique identity, made from black serpentine stone and a form of clay that is found only in this region. Longpi pottery is also microwave-friendly and can be used for baking.

Black Pottery And Terracotta, Madhya Pradesh The age-old craft of clay and terracotta art is practised even today in its traditional way and with passion. Tribals of Madhya Pradesh region make traditional clay temples called ‘dhabas’ which has a small door where the deity is placed along with the fire lamp (Diya). During Diwali time they make clay idols of the goddess Mahalakshmi, elephants and horses with riders and the local form of Goddess Parvati.

Andretta Pottery, Himachal Pradesh Andretta pottery from Kangra in Himachal Pradesh has received fame in a small village nestled in the lap of nature. Glazed with fresh shades of blue and green, the Andretta Pottery and Crafts Society has made it famous. The colours used are reflective of nature, evergreen woods, and the mountains. The community conducts regular workshops as well.

More eco-friendly use should be encouraged to improve livelihoods and maintain pottery as an art and craft medium, under the Sustainable Development Goal (SDG) goals for sustainable production and use. Similarly, trends such as #PottersKiDiwali, large-scale purchases made by the government and corporate departments, and tax exemptions granted to potters such as the one made on the occasion of Diwali, districts are nurturing pottery as an industry.

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LIO CONSULTING PVT. LTD. Top-Tier Consultancy Services Sneha Chaudhary | Business Connect COMPANY OVERVIEW LIO offers comprehensive capabilities and deep industry knowledge necessary to help solve the most complex issues of an organization. It works across varied sectors and industries, providing business advisory services to mature organisations as well as startups. LIO provides business advisory services and covers services such as ideation, partner identification, project identification, strategic planning, feasibility, market entry, engineering design, project management and implementation, growth acceleration, etc in various sectors. A unique or a differentiating service that it provides is engineering consulting along with management consulting services. The company has two full time engineers, along with the Director himself, Mr. Sidhant Singh, and has a tie up with a Hyderabad based engineering design firm to carry out projects in this sector. Profitability of a business is equatable to the time allotted to a particular task. LIO’s motto is delivering exceptional services through a solution-oriented approach and high performing teams. It is imperative for the team and Sidhant to understand the brief of the client to the T. Understanding the needs of the client and getting all the available facts are key: from there they design a solution. They don’t use a ‘one fit for all’ strategy. Having access to the right stakeholders and experts assists them in providing quality and efficient service at reasonable prices. LIO’s vision is to provide actionable tailored services that unlock growth for businesses. The company aspires to provide more and more value to the clients. They are sector agnostic and have clients in sectors such as infrastructure, renewable energy, electric mobility, packaging solutions, fintech, health and wellness etc. LIO was launched by Sidhant after he finished his MBA in Imperial College, London. There he had the opportunity of pursuing a career at one of the Big Four, or starting up a consulting company in India. He chose the latter, as India’s position in the global business landscape was growing rapidly. Prior to becoming a Minister in the current UP Government, his father had set up two international engineering companies in India. Sidhant studied Civil Engineering in undergrad to have the foundation to enter into my family business, but after six months of working in an engi-

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SIDHANT SINGH Director

neering company, he realised that designing on a desk was not his cup of tea. He was happier networking and selling an idea or a project, and that’s how he joined consulting at Grant Thornton India and then went on to work with the International Finance Corporation. The thought of starting his own company had germinated by then, but it was important to understand the workings of the industry and to expand his horizon. WORK CULTURE According to Sidhant, the team at LIO is its biggest advantage. The team mirrors the vision and principles of the company. The team has weekly discussions on what they have learned and see if this knowledge can be applied to our company or client. A differentiating aspect of its service is engineering consulting along with management consulting, which are two very different fields of consulting. As mentioned, LIO works on four principles, and their vision defines them: 1. Quality 2. Efficiency 3. Integrity 4. Accountability These principals resonate the values and missions of their clients and enable them to form a synergy with them.

At LIO, they have adopted business tools such as Microsoft Teams and Notion to increase the productivity amongst team members. There are bi-annual training sessions on new softwares and technologies. Big Data is playing a big role in how companies are marketing products and LIO is making progress towards adopting data analytics and content creation as services in its offering. The entire team has weekly review meetings of projects that they are working on and on a monthly basis they provide progress and action reports to the clients. There is also a layered review approach to all deliverables and the onus of the deliverable lies equally with all members, including the top management. A key aspect of providing quality service is delegation. Task delegation is important, and delegating tasks correctly, which includes both the right person as well as communicating the description of the task, is even more important. It ensures high standards of quality in the work of the team members and efficiency. LIO has a Friday lunch policy, where food for the entire team is ordered and everyone gathers around to eat and discuss the week and any new developments. The work culture at LIO is like a family gathering, where they applaud and criticize each other, but at the end of the day, they are all on the same page and working towards the same goal, i.e. to deliver exceptional service to their clients. Sidhant believes that leading with empathy is extremely important. EQ is something that’s not discussed enough in business and companies. The freedom for an employee to express themselves in their work and personal life at work is promoted at LIO. They also have a micro-reward program, where achievements for tasks are rewarded through small gestures such as gift-cards, etc. Also, having a structure in the company where affirmations and criticisms are equally welcomed, drives not just the team but him, as well. GOALS FOR THE FUTURE LIO is always looking towards deriving more value for clients. It’s an endless pursuit of giving more and more. They have identified Big Data as a potential addition in their service offering, Sidhant is most assertive about electric mobility, fintech and e-waste management. In electric mobility, the most important component is the battery and the evolving technology behind it. Battery accounts for nearly 50% of the cost of the electric vehicle. China is the global leader in battery manufacturing, accounting for nearly 60% of the global battery market share. India is expected to need 600GWH of batteries in 10 years starting from 2020. With the recent difficulties in trade with China, both for India and for other countries, there is a massive opportunity for local battery manufacturers as well as foreign companies to set up units in India. LIO is in talks with various electric car manufacturers and battery manufacturers to open shop in India. Fintech is another field that LIO has started working in and with India moving towards digitisation and with Covid-19 pushing consumers and businesses towards faster adoption of a cashless economy, Fintech is a lucrative sector and there are numerous components within fintech that they are looking into. LIO was recently placed amongst the Top 10 Consultants For Startups in India.

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My advice to entrepreneurs is to be patient and persistent. Whatever you choose to do, do it for the long term. Aspire to create value for your client/ customer and not your P&L, and don’t be afraid of failure – micro failures are better than any win, because you learn a lot more. And also enjoy your wins – sit back and soak in the achievement for a day or two, so that you are rejuvenated for what’s coming next. Sidhant Singh, Director

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Soul Consciousness Lab A brainchild of Rashhi Sharma who is dedicated to giving people a better purpose to life with her healing tools & to spread the right information! Kajal Dobhal | Business Connect

RASHHI SHARMA Founder & CEO International Trainer & Therapist Soul Consciousness Lab

it deals with and then heal these permanently and naturally at the subconscious level. But one must be attentive enough to choose one’s therapist cautiously, as, without the help of the certified and proficient practitioner, this therapy may elevate one’s health issues rather than reducing them. In this edition of our magazine, we are introducing an exemplary internationally reckoned hypnotherapist, Rashhi Sharma. Passionate to bring absolute healing experience to people who are encountering trauma and stress in their lives, she is creating a positive impact on the people in need.

The complex lifestyle of modernisation has inclined people towards more and more stress at the mental, physical and emotional level. Unlike the earlier times, most of the humans are living a secluded life being far away from the family and friends. This scenario has affected their mental, emotional & physical health most adversely in urban places, the condition is quite worrisome as compared to the rural places. The deteriorating mental health is the prime reason behind the elevating crime rate among the urban population. There are a number of ways to deal with the mental issues and one such beneficial tool is Hypnotherapy. In its expanded form, Hypnotherapy includes Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing and Future Life Progression. These form of therapy modalities includes the appropriate technique of hypnosis that helps in attaining relaxation, calmness, finding the deep-rooted causes of mental, emotional & related physical issues and help in not only healing these permanently bit also bring a positive shift in the overall well-being of the person. Its main goal is to first find the exact root causes of any issues

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ABOUT THE EXCEPTIONAL WOMAN ENTREPRENEUR

The CEO and Founder of Soul Consciousness Lab, Rashhi Sharma is a Bangalore-based, Internationally certified Trainer and Therapist. She incepted this dream venture to bring a wave of positive experiences ensuring quality lives among the masses with the help of hypnotherapy, Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing, Future Life Progression, Shamanic Healing & Psychic Healing . She is a Master Hypnotist, an empath, a spiritual healer, intuition expert, ,

past-life regression therapist, future life progression therapist, Shamanic Practitioner, a psychic and a member of the National Guild of Hypnotists. Claiming to be the most qualified holistic practitioner and therapist in India, Rashhi has emerged out as an expert in healing people at the subconscious & soul level. We as human beings carry numerous unwanted baggage in our subconscious mind from our past, which adversely affects our mental and physical health. In this regard, phenomenal leader Rashhi Sharma elucidates, “ In order to attain Spiritual, Emotional, Financial and Mental Balance, we at Soul Consciousness Lab are bestowing the masses with life-changing experiences. The sessions offered to the people help them to achieve what the soul has planned for them naturally and what they deserve, paving the way to their spiritual progress and material success as well.” The most striking aspect of therapy sessions with Rashhi is that whereas other healers are expert in 1 or 2 modalities and use a fixed healing modality and approach for everyone, Rashhi has conceptualized and developed an unique integrated method of healing which uses a perfect combination of different healing modalities in each session, and these are chosen according to the person who needs help, and as per the need of the hour. This highly flexible approach has revolutionized the therapy approach and have ensured that each session provides 100% efficiency and results and the total number of healing sessions needed for full recovery are the least possible!

Her clients from all over the globe have put forth the testimonials about how the healing sessions have made a remarkable difference in their lives affirmatively.

BREAKING THE MYTHS AND MISCONCEPTIONS

There are a number of myths about Hypnotherapy and how it works which have limited its reach and benefit for all. Rashhi has been working hard to break these myths and spread the right information so that more and more people can take the benefits of hypnotherapy and improve their lives at all levels. Often, people believe that a hypnotherapy session should be considered only in the case of depression or any sort of intense physical issue. In this context, Rashhi affirms that being humans, we come across different types of situations in our daily lives. And the complexity of our brain is such that most of the time we are unaware of the emotions or slight traumas, that start affecting us unknowingly from the core level. She states that hypnotherapy can be performed to deal with every kind of issue that is hindering the growth of a person from the personal or the professional front. Another misconception among the masses is about the usage of drugs in the therapy sessions. Rashhi conveys that no drugs are used to bring the person to the ‘trance state’ which starts healing. Apart from this, she rejects the myth that while being in the trance state, a person loses control from his body. Rashhi states that amid the session, a person can wake up with his own free will and this is an utter misconception that needs to be eradicated regarding hypnotherapypp.

Moreover, Rashhi reveals that many of our unknown emotions and behaviour patterns are the result of our past life experiences. People find themselves helpless to some sort of mental and emotional issues and hypnotherapy & Regression can effectively allow a person to encounter his own past life memory imprinted on his soul, which could be the root of the arising issues. She has successfully treated a number of people who due to their past life impressions and memories within the subconscious mind were experiencing inexplicable pain, depression, guilt, fear, phobias, traumas, relationship issues and much more in their present times!

DEVELOPING MORE CAPABLE THERAPISTS LIKE HER

Rashhi has taken up this initiative to ensure that the unique healing technique of hypnotherapy and other modalities, which are proving immensely beneficial for everyone, should not remain only with her. To help more and more people she is preparing more therapists across the world by providing professional training to everyone who is deeply interested to learn it and help the society in the similar capacity.

A glance at the accreditations and certifications attained by Rashhi Sharma

RASHHI SHARMA

(International Trainer & Therapist)

The Alliance Training approved by The Michael Newton Institute, TNI, USA for Advanced Past Life Regression and Advanced Hypnotherapy • The Michael Newton Institute, TNI, USA for Life Between Lives Therapy (LBL)- as Associate under certification • The National Guild of Hypnotists, NGH, the USA for Advanced Hypnotherapy, Certified Hypnotherapist • The Dr Brian Weiss Institute, OMEGA, USA, for Past Life Regression • The Anne Jirsh Institute, UK, for Advanced Past Life Regression and Future Life Progression, Intuition Expert, Akashic Records Reading • The Banyan Hypnosis Center, USA, for Master Hypnotherapist, Advanced Hypnotherapy • The Faculty of Shamanic Studies (FSS) the USA, for Shamanic Practitioner • The IPHM, UK, for Executive Training Provider for PLR/FLP/ Hypnotherapy/Psychic Expert/Spiritual Healing

Rashhi Sharma has been bestowed with the Woman of Excellence Award 2020 by Indian Achiever’s Forum. She has received numerous accolades in her favour from experts in this domain, for her extraordinary offerings at the global level. Her sheer endeavours are converged to expand the scope of hypnotherapy in India and enlighten the masses with the enormous benefits of this healing procedure.

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Cuisine

Nutritious & Delicious Food Grabs From

ODISHA “Food that is delicious is bad for you”

Yeah, this is a myth for sure! Not only is junk food addictive, but it’s also readily available too. Therefore, considering the unhealthy quotient therein, we end up finding paradise in a box of chocolates and a bowl of noodles. But, in Odisha, there are also nutritious choices that are incredibly tasty and mouth-watering and can kick off the junk food craving! Here’s a list of exciting fast grabs from Odisha that will not only fulfil your desires but will also thank your body later on.

• IDLI WITH GUGUNI Idli is a black bean and rice batter which looks like a rice cake, but the Indian version. Guguni is a curry with boiled yellow peas. People eat idli with sambar and chutney in other parts of India. The people of Odisha, however, prefer to have their idlis smothered in Guguni. Bara Guguni is Odisha’s most beloved choice for breakfast, but deep-friend Bara does not fit our concept of good. So, Idli with Guguni is both balanced and delicious.

• CHAKULI DALMA One of the highlights of Odia cuisine is Dalma. It’s daal because it goes by the name but with a lot of starch like potato, pumpkin and other vegetables in it and then it’s lightly spiced. It becomes a wholesome meal when combined with rice and is a balanced snack when combined with Chakuli. Chakuli is the Indian version of Crepes. For breakfast as well as their evening snack, people in Odisha tend to have Chakuli with Dalma.

• SANDWICH When you carefully pick the ingredients, sandwiches are commonly associated with nutritious snacks because they are made up of veggies. There are countless experiments across the globe with sandwiches. India is not laid back in the process, either. Indian Subway has come up with a wide variety of both veg and non-veg choices for sandwiches. Then there are sandwiches from Dabeli and Bombay, available on the streets. The flavour is also top-notch.

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• SHAWARMA ROLL When one says ‘Shawarma’, then they probably think that it is unhealthy, but it is not. Shawarma Roll has to be one of the most appealing choices for fast grabs. What dreams are made of is flavourful chicken and salad wrapped in a flat-bread with mayonnaise oozing out? Make sure not to go overboard with the mayonnaise for it to be safe and nutritious.

• SALAD Salad is frequently misinterpreted, with lots of green, as a dull and bland salad. There are salads, however, which are tasty enough to blow your mind. And there are choices for chicken, eggs and fruit, not just greens. Moreover, there are numerous options for making a salad dressing, which can make your salad super healthy as well as delicious.

• STEAMED CORN The simple cure for your hunger pangs is steamed corn. Across the area, they are readily accessible. To feel better, steamed corn with a squeeze of lemon and a sprinkle of black pepper and chat masala is all you need.

• TORANI KANJI It is a simple soup, made up of fermented rice water, and it is simple and very nutritious to digest. When you are on a diet or otherwise, it is an ideal snack. You’ll be filled up by a nice cup of soup, and you’ll feel involved as before. And about the taste, there’s nothing untold. People of all age brackets enjoy soup.

You are what you’re eating. So, one should always eat healthy without compromising on the taste.; the secret to a good life is a healthy body with a happy soul. So, now with all these super alternatives to unhealthy food, one can easily say that “dieting is not boring”, and these dishes are both toothy and nutritious.

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JOACHIM & JANSON Protecting your business fortune by protecting your Intellectual Property Rights Dr. Amit Mishra | Business Connect Joachim & Janson was established in the year 2002. It is an Intellectual Property law office which best serves those Entrepreneurs who are excited about building their fortune or business around their valuable intellectual property assets so that nobody messes with it or rips them off their Brands, Trade names, Logos, Taglines, Inventions, Designs, Trade secrets, Software, Literary and Artistic Works. Speaking to Business Connect Anup Joachim- the chief IP attorney says “As a service provider we always have to ensure that we explain our services, provide proper advice and give our best service at reasonable rates. Secondly, I make sure that we are available to them and lastly we do our work promptly and meet the timelines.” Joachim & Janson though being headquartered in Cochin, Kerala have been successful in providing high-quality intellectual property legal services to several thousand companies spread across the globe. “As early as in 2006 we were invited to be listed in the Asia Pacific Legal 500” recalls Anup.

ANUP JOACHIM Chief IP Attorney

WHY IS IT CRUCIAL TO PROTECT YOUR INTELLECTUAL PROPERTY RIGHTS? Your IP rights are so important because they: • make your business different from competitors • are an important revenue stream when sold or licensed • bring something new and different for customers • is your brand image • can be used as security for loans You will be surprised at how many strands of your business can be protected. Starting with your brand name, your logo, the specific designs, any inventions, the works of creative or intellectual effort or trademarks that distinguish your business in the market can all be types of IP.

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As per India Business Law Journal, April 2013 Joachim & Janson was mentioned as one among “50 Indian law firms that International lP owners and their legal advisers should know about”. Many magazines have mentioned the company as one amongst the “25 most promising IP, Copyright, Patent & Trademark Consultants in India -2016” and “Best Full-Service IP Law firm -India 2017” by Acquisition International Magazine, UK; India’s 10 most reliable law firms, 2020, India’s 10 best law firms and recommended lawyers, 2020 etc.

“Our success rate has been over 70%-90% during the last 18 years. We have been able to network and work with leading IP & Corporate law offices in over 175 countries,” says Anup We had a conversation with Anup Joachim- the chief IP attorney at Joachim & Janson to know more about the services, strategies, and style of working. Have a read. WHAT IS UNIQUE ABOUT YOUR LAW OFFICE COMPARED TO YOUR COMPETITORS? We consider our clients’ business and their IP assets as our own and ensure that no supervision or follow-up is needed from their end. We hear our clients and provide services that suit their requirements. We provide high-quality legal services that are at par with the best IP law firms and charge only very reasonable

EVERYBODY GOES THROUGH A PERIOD OF STRUGGLE, AS A LAWYER WHAT WERE THE STRUGGLES YOU FACED, AND HOW THEY SHAPED YOUR ENTREPRENEURIAL JOURNEY? As an Intellectual Property Attorney my most challenging task was to educate or convince the people regarding their Intellectual property rights. Most entrepreneurs were not aware of Trademark, Patent, Copyright, and Design protection and most of them still do not know even after all these years. People are not taught IPR in schools or colleges. Law professionals in India have restrictions to reach out to people who might need Intellectual property services. Since we are based out of Kerala, we have geographical limitations and have less exposure in comparison to law offices based in Delhi and Mumbai. By providing extra ordinary services we have overcome our limitations. Our services are in high demand from clients across the globe.

rates that can be afforded even by an SSI.We also provide many innovative services that are not available from any other IP service providers not only in India but across the globe. For eg., We offer over 50 different services for trademarks alone. This helps our clients to get every possible Intellectual property service under one roof in every growth stage. All our staff are highly qualified. We also have client relationship officers to help our clients. WHAT ARE YOUR RESPONSIBILITIES AS AN IP LAWYER? Advocate or an IP lawyer is an officer of Justice and as such he is expected to help the court in delivering justice. As an IP advisor, I counsel my clients about their legal rights and obligations and suggest courses of action in business and personal matters. I represent my clients in courts, before government agencies, and in private legal matters. I have to communicate with my clients, colleagues, examiners, registrars, controllers, judges, and others involved in the case. Besides this, I need to conduct IP research and analysis of legal problems, interpret IP laws, rulings, and regulations for individuals and businesses, present facts in writing and verbally to my clients or others, and argue on behalf of my clients and prepare and file legal documents, such as lawsuits, appeals, contracts, and deeds

GIVE US AN IDEA OF YOUR CLIENTELE. Our clientele comprises Individuals, Micro, Small, Medium and Large scale industries, Research organizations, Colleges and Universities, Law firms, Societies and Trusts. HOW DO YOU SERVE SOCIETY? Law is an instrument of social change and Lawyers are expected to serve the society. Everyone has a duty to give back to society. I believe that the only life lived for others is a life worthwhile. I am the Co -Founder of the Kerala Urban Development Society (KUDS), Founder of Association of Young & Progressive Indian Citizens (AYPIC), and Co-Founder of Centre for Advanced Research in Urbanism (CARUS). GIVE SOME BUSINESS TIPS TO YOUNG PEOPLE WHO WANT TO PLACE THEIR FOOT IN THE ENTREPRENEURIAL WORLD. As a legal professional who has served the business community for a long term, I would urge you to find a problem and its solution by thinking out of the box, take the plunge when a suitable idea strikes you, protect the idea, believe in it, work on it with passion and without losing focus until you succeed.

WHAT ARE THE ETHICS AND VALUES YOU FOLLOW AS AN IP LAWYER? It is an ethical responsibility of any lawyer to put his client’s interest before anyone else’s’. As an IP lawyer, I try to maintain utmost confidentiality regarding the client’s intellectual property matters and make sure my clients’ IP assets are safe. I refuse to take up new clients whose matters conflict with the interests of my existing clients. My charges are reasonable and are more or less the same for micro, small, medium, and large entities, and at times, some clients may find it difficult to pay for the services however we go that extra mile to make sure that there is a positive outcome. I make sure that I am always available to my clients and my staff. and I also follow the code of conduct laid down by the Bar Council of India.

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Tourism

RIDE INTO THESE 7 NATIONAL PARKS FOR AN

AMAZING JUNGLE SAFARI Walking into a zoo while sitting on our father’s shoulder and asking them about the who’s who of animals during childhood was always the biggest fantasy of every child. But, unlike a zoo, a wildlife sanctuary doesn’t capture animals, so here Jungle Safaris are the way to watch your favourite animals drooling around the forest, from a threatened tiger to a furious rhino, we want to witness everything. So, we’ll tell you seven places in the country where you can catch the beauty of animals. • Jim Corbett National Park, Uttarakhand Jim Corbett National Park, situated in Uttarakhand is India’s first and oldest national wildlife sanctuary, and it is acclaimed as a heaven for the adventure seekers and wildlife junkies. While there are rare chances of actually spotting a tiger inside this park, you might see one that is not baited or tracked. Also, it is one of the few parks with wild elephants in northern India. And we must say that a jeep safari is worth a try inside this park. • Kanha National Park, Madhya Pradesh Madhya Pradesh is your best bet if you want to do some ‘tiger spotting’. Here, a trip to Kanha National Prak, located at Mandla is a go-go. In this gigantic location, the woods are massive, but thanks to the park’s colossal core area, protected by a wide buffer zone, you can go deep into them. The royal Bengal tiger, leopard, Barasingha and the Indian wild dog have a large population. In a horse-shoe-shaped valley spread over 940 sq km, you can see elephant safaris in this park. • Sunderbans National Park, West Bengal As the Sunderbans are part of the largest delta in the world, created by the Ganges, Brahmaputra and Meghna rivers, they are densely covered by mangrove forests. It has one of the country’s largest Bengal tiger reserves, as well as an array of birds, reptiles and invertebrate animals, such as the salt-water crocodile! And what’s more, not in jeeps, but in canoes, you’ll sign up for their safaris. • Bandhavgarh National Park, Madhya Pradesh The highlight of Bandhavgarh National Park is that it has the highest population of tigers in the world, so it is not difficult to spot a tiger in this place. The nearby Tala village, which has a great choice of accommodation, suiting all budgets, is another tourist attraction while visiting the park. Here, you have the luxury of enjoying your elephant safari. • Kaziranga National Park, Assam Located in Assam, this park lies between Nepal and Bangladesh, the northeast of the narrow neck of land, and has a landscape of pristine forest, tall elephant grass, marshes and shallow pools. You can see two-third of the world’s Great Indian one-horned rhinoceros’ population here, and a World heritage site. Elephants, wild buffaloes, monitor lizards, and water birds are also rich in it. Your choices include a private jeep tour or an elephant trip.

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• Gir Forest National Park, Gujarat The wildlife sanctuary of Gir is home to the last wild Asian lions left on earth. But there is zero chance of seeing a tiger here because it doesn’t have tigers. The second most common predator found in these forests, aside from lions, is the leopard. The park offers many fantastic drives, in jeeps, through scenic areas. • Ranthambore National Park, Rajasthan Visit this 1,334 sq km park in Rajasthan if you want to see the tiger in its most majestic avatar. Here, even during the daytime, you will spot the tigers when they are busy preying. As a result of the pictorial ruins that dot the wildlife park, it is also counted as a famous heritage site.

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Krishnamurthy & Co.

Your Regulatory, Advisory, Transactional Legal service Partner

Sugandh Bahl | Business Connect When you are commencing or running a business, you have to deal with various legal compliance matters. One wrong step can lead you to legal complexities and other difficulties. Therefore, it’s extremely important to have a law firm on your side to guide you through the legal procedures and to safeguard you from various disputes.

AN OVERLAY OF THE COMPANY

Krishnamurthy & Co. (“K Law”) is one of the premier full-service law firms in India providing top-notch, comprehensive legal and regulatory advisory, transactional legal services, and dispute resolution support across a broad spectrum of practice areas and sectors. Established in 1999, K Law has, in a relatively short spell of just over two decades, transformed itself into a national player with a rapidly expanding practice footprint in Mergers & Acquisitions, Private Equity, Banking & Finance, Dispute Resolution, Intellectual Property, Projects, and Real Estate. The Firm now has a strength of 85+ accomplished and committed lawyers across offices in Bengaluru, Mumbai, New Delhi and Chennai. The Firm advises a vast range of diverse clients in structuring commercial transactions (both domestic and crossborder), obtaining governmental and regulatory approvals, drafting and negotiating transaction documents, and implementing transactions in India. K Law also assists various domestic and international clients in relation to dispute resolution proceedings and represents them before various fora including courts, tribunals, and other judicial authorities across India. The services extend to aviation and defence, automotive, banks and financial institutions, wholesale and retail consumer brands, food and beverage, education, fintech, healthcare, hospitality, information technology, www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

infrastructure, energy, construction, manufacturing, information technology, and TMT. The prime motive of the Firm is to nurture relations while delivering quality services to its clients. It is ensuring an edge over its peer organisations with the unmatched level of partner attention and involvement in each matter. The clientcentric and solution-oriented commercial approach towards delivering the finest services have made them stand out of the crowd effectively. Ms Naina Krishna Murthy says, “You get a specialized, customized and tothe-point answer/redressal to your legal trouble/query. It is better to engage a law firm because it has got better exposure and better contacts. Even if the case requires the engagement of a senior counsel, firms can easily arrange it. A primary advantage of law firms is that they generally attract the most complex and challenging work. So, it becomes easy for the clients to get free from the legal formalities without wasting much 44

time. They get easy solutions for their problems from the experts of a law firm. Our clients and their interests are the top priorities for us. We ensure a great deal of value to them by swiftly assessing situations and providing practical and commercial solutions to their problems. At first, we identify and prioritiz e the issues and then provide innovative, appropriate and pragmatic solutions to accomplish the requisite outcomes!”

A GLANCE AT THE KEY DIFFERENTIATORS

K Law leverages a hybrid topology in order to meet both privacy as

Naina Krishna Murthy | Founder & Managing Partner “As law firms are providing a service—most often in difficult times—transparency, trust, and commitment to providing quality service to their clients are essential. After all, clients are the lifeblood of a lawyer’s vocation. There are many great law firms out there, but having talked with former clients of them, many seem to be disenchanted with one particular aspect: the attitude of the lawyer — whether that be through lack of communication or the general attitude towards the client’s case. But K Law has made a difference in the scenario. Having a team of lawyers (unless the lawyer is a sole practitioner, of course) who believe in collegiality, who possess progressive attitudes and are accountable, are some traits one would expect for a law firm to hold in order to be considered ‘good’.” well as availability requirements. By redundantly storing documents on its own geo dispersed servers, K Law keeps sensitive documents in the house while ensuring business continuity in case of a disaster. To ensure availability and security, K Law uses offerings from Microsoft’s cloud services for email storage, data loss prevention, records management, and security. Redundant high-speed fibre connectivity and VPN concatenation ensure that remote workers have the best access to firm resources during these trying times. The Firm always seeks lawyers with brilliant and professional minds coupled with integrity. Also, ethical conduct and a client-centric mindset are significant criteria for them. K law values creative, dynamic and solution-oriented talents and steadfastly ensures continuous learning and development of its legal team. In this context, they ensure regular in-depth professional training to their lawyers. K Law incessantly resonates with clients’ need and offers outstanding services by following the highest standards of integrity, professionalism and responsibility in delivering their commitments. Their high level of partner involvement and attention blended with value-optimization approach has bestowed them with a satisfied client-base. Apart from this, the Management ensures a high level of transparency in their work culture. Any kind of office politics or negativity is absolutely intolerable and strictly discouraged. They ensure great comfort and a sense of job security to their employees which in turn, improves their performance and productivity effectively.

Incepting her brainchild in 1999 at Bengaluru, she has ensured that K Law became a major player in the Indian legal market. Naina Has Been a Legal Practitioner for 24 years and proves her forte in corporate commercial law, specifically mergers and acquisitions, joint ventures, collaborations and PE/VC investments. Alongside being a trusted legal advisor to some of the most renowned corporations in India, she is also a Board member of some leading organizations. She has been the Co-Chairman of Infosys Grievance Redressal Board for 5 years, as well. The exemplary businesswoman has to been appointed as the external Ombudsman of SB Energy, a Softbank company. She has also served multiple organisations as a Director. She has been a Board Member of Bajaj Energy Ltd since 2019 and of IndoStar Capital Finance Ltd since 2018. Her efforts as a leading women entrepreneur in the business world have acclaimed multiple awards and accolades in her favour.

ACCOMPLISHMENTS AND ACCOLADES

For its transparency and reliability, K Law has been awarded many accolades. Here are some of its achievements in the last few years • Recognized for its Real Estate practice by India Business Law

Journal at the Indian Law Firm Awards, 2019 •

‘Notable Firm’ for Corporate/M&A by Chambers & Partners AsiaPacific, 2019

•

Recognized for its Corporate & Commercial practice by India Business Law Journal at the India Law Firm Awards, 2018

•

Most Enterprising Law Firm - India, Legal League Awards 2017

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Ranked No. 10 for M&A advisors in India by deal count by Venture Intelligence 2017

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Ranked No. 9 for PE advisors in India by deal count by Venture Intelligence, 2017

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Ranked No. 7 for PE advisors in India by deal count by Venture Intelligence, 2016

•

Most Dynamic Law Firm - India, APAC Insider 2016 Legal Awards

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One of only 4 Indian law firms to rank in APAC exits by deal count, Mergermarket Q3 2016

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Ranked No. 11 for M&A advisors in India by deal count by Venture Intelligence 2016

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Notable Firm for Corporate / M&A in India by Chambers & Partners Asia-Pacific, 2016

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Ranked No. 7 for PE advisors in India by deal count by VCC Edge, 2016`

ABOUT THE KEY OFFICIAL

The Founder and Managing Partner, Naina Krishna Murthy is one of India’s most formidable legal advisors. 45

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Leadership - Tech Innovation Global Incorporated Tech Innovation Global Incorporated oers a wide range of services that caters to businesses in dierent elds. We write task orders and work with various organizations to create technological solutions that will benet them, the community, and the environment. Learn more on our website. techinnovationglobalinc.com

RNI No. : DELENG/2018/76695

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