November Special Edition 2021 by Business Connect

Spotlight

Vol-4 | Special Edi on | November 2021 | 499/-

Sudheer Kirthi | CEO

Goldenkey Ventures

Anupam Shrey

Founder & Director

Suman Roy Choudhury

Mallikharjun Kukunuri

Founder & Director

Rajat Dhar

Ashwin Arora

Co- Founder & VP Sales

Co- Founder & VP Opera ons

DigiSafe

The disruptive rural insurtech set-up 1

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Vol-4 | Special Edi on | November 2021 | 499/-

Spotlight

Startups posing a radiant future for the business landscape

Sudheer Kirthi | CEO

At present, standing firm in 3rd position as the largest entrepreneurial ecosystem in the world, India has been anticipated to witness a surge of business ventures annually with the growth of 12-15 per cent. From enhanced corporate connection to government support, the untapped potential of the start-ups is being recognized by the business fraternity. Now, disruptive innovation has become the latest hype in terms of start-up scenarios as it has been found quite effective in the direction of ameliorated service delivery. Research claims that the entrepreneurial ecosystem has recorded over $13.7 billion of venture capital this year alone. One can take into consideration the pace with which budding businesses are leaping in terms of growth prospects. And especially a few of the major sectors that have been the focal point of most of the entrepreneurial leaders are- E-commerce, HealthTech, FinTech, EdTech, TravelTech, Logistics, etc. Lately, the space is thriving with numerous triggering stories that have been inducing the formulation of more and more startups worthy of immense appreciation and recognition. Every day we are confronted with startup stories- how a curious individual started a venture from scratch or how a breakthrough idea made its way into the business landscape. Though the covid-19 crisis put a major halt to the business operations, many daring ventures stood firmly looking the pandemic in the eye. Business Connect Magazine’s neoteric edition- Startup of the Year 2021- is a comprehensive read narrating the success stories of some audacious entrepreneurs and their respective ventures. Our undertaking of this new publication is to recognize as well as reward the outperformers in the entrepreneurial ecosystem emphasizing the fact that startups will be heavily influencing our economic future. For this, our dedicated team made an incessant effort to search for some motivating ventures that will serve our readers a dose of boosted entrepreneurial spirit. Here, our team found a disruptive insurtech venture’s story quite exhilarating that propelled us to feature its story at the forefront of this edition. Digisafe Broking is the name that strives to provide a matchless digital experience to the rural population of India. Its intent to endorse the economically weaker sections of the society in getting the best insurance service experience is what makes it stand apart from our list of exemplary startups published in this issue. Unwavering vision and pluckiness can do wonders for the burgeoning ventures and Digisafe is one of the best examples of this notion. Dive into this gripping read to get to know more about this one-of-a-kind venture and its founding members’ ‘sustainable- development’ philosophy. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedbacks and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal kajal@businessconnectindia.in

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Goldenkey Ventures

Anupam Shrey

Founder & Director

Suman Roy Choudhury

Founder & Director

Rajat Dhar

Co- Founder & VP Sales

Mallikharjun Kukunuri Founder & Director

Ashwin Arora

Co- Founder & VP Opera ons

DigiSafe

The disruptive rural insurtech set-up

Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari

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CONTENT

DigiSafe

Cover Story

THE DISRUPTIVE RURAL INSURTECH SET-UP

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Edafio Technology Partners

20 Goldenkey Ventures

24 Culture

26 121 Advisor

BlauPlug Innovations Pvt. Ltd.

HIGHLIGHT

Success Story

38 Herbivo Pvt. Ltd.

42 Prelease Property

46 Trevaling

Star Pacific International Ltd.

Lifestyle

Votre

Career Dreams Educations

Health 7

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August 2019

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DigiSafe

The disruptive rural insurtech set-up

Kajal Dobhal | Business Connect

igital disruption has been propelling people to seek far and wide digital experiences since digitalization took every industry by storm. Just like any other industry, the insurance space has been under the huge influence of digital waves. India is wellacclaimed as the second-largest insurtech market in the world, but despite this, rural populations are still untouched by the revolutionary digital financial services. Today, when rural India is in dire need of consistent insurance penetration, an Insurtech startup- DigiSafe Broking has pitched in as the local digital insurtech provider for economically weaker sections of the Indian

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population. Though it has registered itself in the market in November 2020, the Hyderabad- based firm, having a corporate office at Pune has chalked out some simplified products of Motor, Health, Life, Livestock and Crop Insurance with its physical presence by October 2021. With its adamant mottoe-securing rural India, the enterprise has envisioned to add considerable value to the lives of the rural population. DigiSafe is the brainchild of five passionate young entrepreneurs - Mallikharjun Kukunuri, Suman Roy Choudhury, Anupam Shrey, Rajat Dhar and Ashwin Arora who have been actively operating in rural India. Hailing from different geographies across India, these dedicated corporate professionals yearn to be substantive to the villagers who live in underprivileged conditions. Here, they are introducing a set of varied skills with a single-minded zeal to provide customized and swift insurance solutions that have been broadly curated for rural households. At the core of the venture propers an ideology to uplift the living standards of Indian farmers to accompany them in better decision-making, enhanced employment and improved revenue generation. For this phenomenal cover story, we sat down for a virtual coffee session with Suman Roy Choudhury and Anupam Shrey who proclaimed to be ushering in the insurtech field with a series of unequalled products and services. Here, they have spotlighted intriguing industry acumen and discerning capabilities that gave us some food for thought to ponder over. Both of them have extensive experience in the rural insurance verticals where they happen to acknowledge the nuances of this area and the existing gaps too! Strikingly, after calling off from their ‘high-heeled’ jobs, the ‘white-collared duo’ embarked upon the journey to become entrepreneurs. This detour in trajectory was based on the founders’ in-depth research and understanding of the insurtech industry where they were able to fathom several pain points. Now, DigiSafe is all set to co-creating an exemplary insurtech product line and network of agents to make a difference to the masses in need, that will be launched in a couple of months.

HOW DID THIS START?

Delivering efficient solutions backed by ceaseless research and study, the founding members have been exploring the diverse scope of crop insurance segments from the past decade across different Indian states. All of their efforts concluded in the observational analysis of a localised survey under the Agri Insurance Scheme, PMFBY. Reminiscing the inspiration that led to the establishment of DigiSafe, the duo revealed that a scenario had them waiting when the respective farmer had to complete the survey where as per the time constraints he happened to reach a couple of hours late to experiment.

COVER STORY 11

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“When we inquired what happened, we got to know that the farmer went to the RTO office to renew his motor insurance policy with an insurance agent. It expedited the realisation where we recognized this huge gap existing in the system and brainstormed for hours to come up with the effective solution to avoid this hassle of travelling to such vast distances,” enunciated Suman Roy Choudhury. Thereby, they ideated as well as executed the formation of an exclusive platform that could prevent the commute time and allow the insurance agents to reach people’s doorsteps instead. For all the luminaries, this out-of-the-box offering has been envisioned to be revolutionizing the whole industry norms.

Suman Roy Choudhury

THE X-FACTOR

Founder & Director

Undeniably, all the aspects mentioned earlier will make it a steadfast service provider with a comprehensive ecosystem to serve its customers with proficiency. End-to-end services as per customers’ needs have been their priority so far that reflects the brand’s customer-centric approach and ingenuity. Moreover, sheer transparency to the channel partner will be their core focal point once the operations begin with full-swing. DigiSafe’s thoughtful strategy to stimulate a new era of Rural Insurtech where multiple underwriters can render efficient policies for daily necessities along with a reasonable range of products spanning across the verticals such as motor, health, crop and livestock insurance accompanied by life insurance segments pose a great scope of growth in favour of the rural populace. The founders claim that the prowess of the workforce to be relentlessly supportive to the rural people to make informed decisions backed by robust Agritech data and community data is their competitive advantage. Amplified profits and mitigated risks are the add-on benefits of their persistent services. Furthermore, One village, one entity motive endorsed by their ‘1 Gram Insurance’ is the ‘secret sauce’ for them to offer efficacious insurance services to every household in every remote village across India. Along with commencing a small insurance policy for uplifting the living scenario for villages, the budding enterprise also began offering financial aid to the customers by employing a huge population of native villages.

Anupam Shrey

Founder & Director

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“We heartily intend to establish an intricate connection with the rural space while creating appropriate awareness pertaining to insurance services and similar services to help them derive maximum benefits to living a better life,” affirmed Anupam Shrey. ONE- A PIONEERED OFFERING

USPS AT A GLANCE

The diligent luminaries are now converging on to launch ONE (Our Network Entrepreneurs) which is an exclusive partnership program hosted by DigiSafe and its channel partners. It has been formulated to identify, train and develop an adept team of certified point-of-salesperson (PoSPs) for effortless insurance distribution via physical and digital modes. This IRDAI regulated model is anticipated to establish an emotional connection and sense of union with DigiSafe’s vision to eradicate the impediments being faced by the end-users.

Talking of their Unique Selling Propositions, DigiSafe’s founding team takes immense delight in unveiling its 1 gram- small insurance cover for an entire village that is acclaimed to be a phygital model. It is an exceptional offering that aligns concurrently with government schemes like Pradhan Mantri Fasal Bima Yojana (PMFBY); and will be inducing a noteworthy reform across the market. Additionally, in line with the business roadmap, the startup is committed to establishing a virtual portal namingMera Assistant App that will be a smart assistant to the targeted masses in making informative and organized decisions in terms of some crucial activities such as farming, crop selection and insurance for motor, health, etc. A dynamic decision support system for rural India is how the chieftains describe this lucrative application. It is apt in gathering relevant information from the field, community and agricultural data and is predicted to be an integrated platform where the pastorals can derive the data regardingweather, crop advisory, predictive analysis insurance dashboard and government initiatives, contributing heavily to their holistic growth.

Owing to this unique offering, the start-up foresees a rapid expansion at PAN- India level, especially across rural areas. Steadily, they will be extending the reach of ONE to Tier 2 and Tier 3 semi-urban markets to maximise their impact scale in the country. Aspiring to support its allchannel partners to become entrepreneurs on their own, the company is determined to cater its services to the clients with pre-sales, post-sales and allow them to claim insurance services with the assistance of adept executives.

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R&D RELIANCE

Suman and Anupam both affirmed the prominence of the R & D process saying that all of their flagship projects have been the absolute outcome of incessant research. Ease of transaction in the insurance area promised by their products came from the dedicated efforts of the R&D and IT teams, explained Anupam.

We wish to make DigiSafe - the encyclopedia of rural insurance in India that will prove quite advantageous to the Indian commonalities where insurance products could be bought in just two minutes,” quoted Suman. LEADERSHIP INSIGHTS

Being the leading figures of the company, we couldn’t help but ask them about their perception of leadership, to which Anupam responded,

Mallikharjun Kukunuri Founder & Director

“A leader should know how to motivate and propel every team member towards a common objective. He has to be adept at perfecting a balance between personal and professional life where he must also make instrumental steps towards holistic growth of the individual in his organization.” Suman disclosed his insights by stating, “I believe in establishing achievable goals and ensuring perseverant efforts in the same direction. Moreover, for me, an adamant vision is imperative to attain success and I strain every nerve to surpass my envisaged goal by putting maximum amount of time, energy and resources into it.” The impact of their stewardship could be justified by the fact that most of their colleagues from the previous institutions have joined hands with them to add substance to the growth of DigiSafe. The founders have

Rajat Dhar

Co- Founder and VP sales www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

ingrained some outstanding values in the cultural principles at the workplace where everyone has the liberty to take responsibility for the situations and express their ideas and innovations with the senior executives. To sum it up, Suman articulated that our leadership is equally approachable and inclusive that works towards the comprehensive growth of the company, workforce and society.

WHAT’S NEXT?

When questioned to impart some information about the future outlooks of the leaders for DigiSafe, they assert that all the attempts are to carve a reputation as the most reliable brand for the provincial populace. Conjointly, the venture plans to align most of its time and energy with the Honourable Prime Minister’s vision- Vocal for Local. To be relevant to the rural populace efficiently, DigiSafe aspires to commence its business operations with 7 major states - Maharashtra, Uttar Pradesh, Madhya Pradesh, Odisha, Chhattisgarh, Bihar and West Bengal before tapping into other states, ensuring countrywide footprints.

We strive to connect the dots and fill the vacuum between urban and rural space by launching curated insurance products for commonalities living in the countryside,” concluded both the zealous entrepreneurs, elucidating their future endeavours for DigiSafe.

Ashwin Arora Co- Founder and VP Operations

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Success Storty

THE SUCCESS STORY OF Small Indian Start-Up to Becoming the Fifth-Largest Wearable Brand Globally

A LIFESTYLE BRAND The boAt company showcases itself as a lifestyle brand much more than a consumer electronics brand. The Lakme Fashion Week held in Mumbai in 2019 witnessed the models wearing boAt products as the only accessories.

boAt is no more a new name for anyone today! With its trendy and pocketfriendly concept and in multiple colors, the company has been able to win the hearts of lots and lots of people. Not only did it bring a change in the previous trends but also ensured to have a variety in its products.

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Yes, this is about the music/audio devices such as headphones, earphones, earbuds, and speakers along with travel chargers and premium cables, and of course, smart watches. Bringing a revolutionary change, the company boAt Lifestyle has already earned a name for itself. It was in December last year that boAt placed India in the fifth-largest position globally in wearable brands.

AMAN GUPTA Founders, Boat

SAMEER MEHTA Founders, Boat

About The Founders Aman Gupta and Sameer Mehta are the ones who came up with the brilliant idea of launching the boAt company and they implemented it in 2016. The Delhi-based start-up is famous for its stylish electronic brands. Aman, a co-founder knew the electronics trade to a good extent. He had contributed three years of his in the family business from 2007 to 2010. Aman had work experience in Citibank from 2003 to 2006 post completing the Chartered Accountancy course. In 2010, he went for an MBA at the Indian School of Business. Later on, he saw himself working at KPMG and then JBL (electronics and gadgets), and came the turn of product management. As he used to identify the right products for the domestic markets, his experience and expertise helped him to a great extent in the case of boAt. Aman said once they don’t sell their products as electronics only. They sell them as lifestyle accessories. They are trying to portray that their products are eligible enough to be a part of everyday fashion.

IN THE OPINION OF SAMEER “We are like Zara of electronics, not highly-priced like luxury brands or cheap like Chinese products.” Sameer started his career at Redwood Interactive, he was the owner of the company. He acquired a bachelor’s degree in the subject commerce from Narsee Monjee College of Commerce and Economics.

THEY BEGAN WITH A CAPITAL OF AROUND 3 MILLION. THE TAGLINE OF THE BOAT COMPANY The tagline of the boAt company is ‘Plug into Nirvana’. The literal meaning of the word ‘Nirvana’ is a place of perfect peace and happiness, like heaven. It is quite understood that the company wants to convey that by using any of the devices, one would have a feeling of peace and happiness. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

THE BOATHEADS & #HIGH5BOATHEADS The company shows its concern and connectivity with the customers by calling them ‘boAtheads’. In other words, anyone who starts using a boAt product is termed as a ‘boAthead’. boAt has completed five years of its inception and therefore, it comes up with the term #high5boAtheads.

The Role of Investors & Marketers The success story of boAt incorporates the investors and marketers too. First of all, boAt identified the needs of the customers. First of all, after coming to know that the previous products were not in a good look, it ensured beautiful designs and eye-catching colors for its products. Then, changing the products according to the demands of the customers, moreover, the role of investors and marketers also has been remarkable.

It was in 2018 that one of the investors Kanwaljit Singh of Fireside Ventures invested 60 million in the company or to the success story of boAt. He was fascinated with the founders’ abilities to target the right audience and look for the right quality. In April 2021, Qualcomm Ventures invested INR 50 crore in the company at a valuation of INR 2200 crore. The partners of boAt are TATA CLIQ, Paytm mall, BIG C and many more.

THE PRODUCTS & COST-EFFECTIVENESS boAt at first brought the indestructible Apple charging cable and charger, the second product incorporated the audio range with earphones. Those were termed as ‘BassHeads’. 2018 witnessed the launch of speakers and 2019 saw the soundbars and home-audio systems. The products also are seen in wireless forms. The founders kept in mind that their products are cost-effective. THE 35-MEMBER TEAM AIMS AT LISTING ITSELF FOR IPO NEXT YEAR The two-member team has got converted into a 35-member team now. boAt aims at listing itself for IPO early next year. It is planning to raise $500 mn (Rs. 3500 crores) at a valuation of $1.4 bn.

The net worth of the boAt company is Rs.700.44 crore approx. Be it a picnic or a salary hike, boAt is ready to be with you. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

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SpotLight Sudheer Kirthi CEO

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Goldenkey Ventures Redefining Real Estate Arena with Innovation

Gulshan Parveen | Business Connect

he real estate sector is one of the most globally recognized sectors. The growth of this sector is well-complimented by the growth in the corporate environment – and the demand for office space as well as urban and semi-urban accommodation. The industry ranks third among the 14 major sectors in all sectors of the economy.

In India, the real estate sector is the second-highest employment generator after the agriculture sector- and it is expected to incur more NRI investment both short term & long term. Goldenkey is a startup engaged in real estate development and providing varied services in the niche.

INCEPTION TALE

“If you can dream it, we can build it.”- Goldenkey. Based in Hyderabad, Goldenkey Ventures Pvt Ltd has a prime goal to deliver the necessary and efficient key services to the success of every project it comes across. The startup is specialized in landed properties, housing, and building deals- with a belief in the benefits of having the perfect and conducive home and properties which will meet up your satisfaction. Golden key has that ‘Golden Touch’ in making effective decisions and choosing the right package for the needs and wants of the clientele- and always stays updated with the best in having a good survey and research by following the trends of technologies that have swept the real estate realm.

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The company has the best building tech and equipment to ensure the best quality construction with a team that brainstorms the necessary ideas and criteria required to introduce a good home. Goldenkey commits to help in securing a place for the clients where they feel satisfied as it makes them connected with the deployment of mid-day technology in properties.

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The company always strives to be a creative force in the real estate world by influencing and shaping every sphere for a better and comfortable living. In November 2016, the demonetization movement across the country caused a major effect on real estate growth as there was little or no investment in the entire realm. Another significant obstacle that caused problems for the venture in the respected industry was the Real Estate Regulation by the GOI. After carefully analyzing the market scenario and relentless introspection- Sudheer Kirthi (CEO) decided to transfer his thoughts on paper and established Goldenkey Ventures in the year 2019.

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Understand Customer Needs: “You cannot meet consumer needs and provide a high level of services if you don’t know who your customers are,” says Sudheer. It is of utmost importance to analyze the market and provide them solutions accordingly. Provide Consistent Customer Service: clients always expect consistency hence it’s crucial to not only deliver good customer service initially- but to keep on delivering service at the same or higher level every time. Respond Quickly: Goldenkey always responds to its clients’ queries as quickly as possible. Everyone makes mistakes, but correcting it will make a company good, and Goldenkey exactly does that.

Other than these, Sudheer also guides the emerging company to treat all the clients equally and provide a variety of communication channels to them.

THE CSR

“We are living in a country like India, a nation where population growth is simply out of reach. As people are moving towards development, many investments will take place and of them is housing. Also, as the demand is more, the competitors in this arena will be arising day by day but, Goldenkey provides the top quality services among them which attract the public. We make sure that each customer of ours will be happy and satisfied with our products and services,” states Sudheer.

Goldenkey has pledged to donate lakhs of fresh meals to underprivileged and daily wage workers with their children. In the strange and difficult period of COVID-19, when everyone was locked in their houses and had no opportunity to work and feed their families, the company initiated this generous program to make a difference in society. It also invites others to share hands in this wonderful cause and support the families. “Together, we can fight and win this war”- Sudheer Kirthi.

PACE WITH TECHNOLOGY

Research and Development are extremely vital for the growth of any company. It is important to stay updated and informed of the emerging developments and technological advancements in the field that will further design solutions for various projects. By R&D Goldenkey analyzes the market and gets an idea of the expected needs and wants of the public. The company tries to create or make a plan accordingly, which immensely helps the company to scale the success ladder and reach the next level.

Moreover, Goldenkey focuses on and understands its clients and effectively communicates with them as they are the topmost priority of the company. To provide its exclusive services to a wide range of areas, it operates its business with various social platforms, including Magicbrics, 99acres, LinkedIn, etc.

MEET THE VISIONARY

Sudheer Kirthi is a first-generation entrepreneur and a wellestablished real estate developer with an MBA in Marketing. He is a qualified leader providing India’s most detailed real estate style service with a robust belief in customized service, connections, and sound communication. His goal of exceeding customers’ expectations is the major cornerstone of his success as he is bringing real estate sales to a new level with the utmost zeal, excitement, and affection for the market. With an entrepreneurial mindset and a passion for real estate- one will surely have great success working with him as he looks forward to bringing his experience to bear and deploying all aspects of his expertise to help you become the best and stand out in the crowd.

OVERCOMING CHALLENGES

Delivering the dream project of the clients that aligned with the design philosophy of the company- and making them understand the importance of design in all aspects of the project was an uphill task for the team. Despite all that, the founders have been committed to reaching new heights, and their inherent passion helped in building routes to overcome the impediment. The COVID-19 has indeed made chaos in everyone’s life, but Goldenkey has taken all the necessary measures to stay safe and give its best in the duration of the pandemic. The company takes the required steps to keep its clients safe at the workplace while taking care of this situation and never compromises on its plan of giving the best to the clients.

QUALITY ASSURED SERVICES

Goldenkey maintains a set of rules while providing qualitative services that ensure the overall performance of the company.

PARTING WORDS

“Running a business is like captaining a ship at sea. There are dozens of responsibilities that require extreme supervision all at once, and smooth sailing demands a symphony of activity. That’s exactly what Goldenkey does! The clients escalate outstanding customer service that I believe Goldenkey Ventures deliver to the best of our ability,” states Sudheer. He believes that a clearly articulated vision is vital to a company’s success. Hence, this vision should be focused on a reasonable evaluation of the market, competition, and the company’s potential. 23

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Culture

THE RISE OF RAP CULTURE IN INDIA India has long been recognized for its diverse cultural legacy, incredible music and dance forms, and a cultural melting pot unlike any other. However, as generations have passed, changes and evolution have occurred that no one could have predicted. New dance forms, art forms, and music styles continue to enter the market, and while the old will always be gold, people are updating their ways by seeking to adapt to other cultures! Rap music has become one of the most popular and fastest developing music cultures in the twenty-first century.

FIRST INDIAN RAPPER

Baba Sehgal, a Punjabi rapper, brought hip-hop to India in 1990. Harjeet Singh Sehgal (Baba Sehgal) with successful songs like “Thanda Thanda Paani” and “Dil Dhadke,” established the hip-hop and rap genres. Following that, Bohemia (Roger David), a Pakistani American rapper based in California, ignited the Indian Hip-Hop scene in the early 2000s. Bohemia launched his debut album “Vich Pardesan De” with the help of Hip-Hop producer Sha One (Seth Agress). He rose to prominence quickly with the launch of his debut full-length Punjabi rap album, “Pesa Nasha Pyar,” which was a smash hit in India.

THE BIRTH OF RAP CULTURE

A groupof five individuals, Yo Yo Honey Singh, Lil Golu, Badshah, Raftaar, and Ikka, together known as “Mafia Mundeer,” came crashing into the Punjabi rap industry, influenced by Bohemia’s popularity. Throughout their history, the trio has released a slew of popular Punjabi rap songs. Alfaaz and J Star, two additional performers, joined the group after some time. Unfortunately, this group’s glory was fleeting. Several members of the group eventually split away to work on their own. Then, in the early 2010s, Punjabi rappers had a lot of success as they quickly soared to stardom and began writing Bollywood songs. Yo-Yo Honey Singh got paid a whopping 70 lakh for a single song at the height of his popularity.

GULLY BOY; INDIA’S FIRST HIP-HOP BASED MOVIE

A youngster named Naved Shaikh (Naezy) came from the streets of Mumbai. “Aafat!” was Naezy’s debut single track. Because of Naezy’s variety, excellent talents, and constructive narrative, the song became viral. Divine’s popularity grew to the point that he was signed to Sony Music Entertainment as an artist. Divine and Naezy collaborated on the song “Mere Gully Mein” in 2015. Gully Boy, a movie by Zoya Akhtar that was greatly influenced by DIVINE and Naezy, was released in February 2019. The low-key gully rap culture reached a tipping point at this moment. The soundtrack for the film had outstanding poetry and regional music. Many rap artists were included, including MC Altaf, Spitfire, and Kaam Bhari. The voices of the streets gained notoriety and popularity as a result of Gully Boy. From being a small subculture with only a few musicians, India’s rap culture has evolved into a large community. Even college festivals have begun to feature rap battles, which attract a large number of young people. Rap culture is slowly but steadily becoming one of the most significant aspects of young culture, and it is expanding at a rapid rate.

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Meet Top 10 Indian Rappers 01 - BOHEMIA

• Born: 15 October 1979 (age 42 years), Karachi, Pakistan • Full name: Roger David • Net Worth: 4 million dollars

02 - DIVINE

• Born: 2 October 1990 - Andheri • Full name: Vivian Fernandes • Labels: Mass Appeal Records India, Universal Music India, Gully Gang Entertainment, Sony Music India • Net Worth: $1 million

03 - YO YO HONEY SINGH

• Born: 15 March 1983 –Hoshiarpur • Labels: T-Series, Mafia Mundeer Records • Net Worth: $25 Million

04 - BADSHAH

• Born: 19 November 1985 (age 35 years), New Delhi • Full name: Aditya Prateek Singh Sisodia • Net Worth: $5 Million

05 - RAFTAAR

• Born: 16 November 1988, Thiruvananthapuram • Full name: Dilin Nair • Net Worth: 1.2 crores

06 - EMIWAY BANTAI

• Real Name: Bilal Shaikh • Profession: Singer/Rapper, Editor, Music Composer, Lyricist, Dancer • Net Worth: 29 Crore

07 - NAEZY

• Born: 1993, Kurla, Mumbai • Full name: Naved Shaikh • Net Worth: INR 40 crore (2014)

08 - BRODHA V

• Born: 27 March 1990, Kanchipuram • Full name: Vighnesh Shivanand • Net Worth: $1 Million - $5 Million

09 - IKKA

• Full name: Ankit Singh Patial • Labels: T-Series, Mass Appeal India (current), Speed Records, Universal Music India, Fab Entertainment • Net Worth: INR 7 Crore

10 -DINO JAMES

• Full Name/ Real Name: Dino James • Debut: Music Song: Loser • Net Worth: 50 lakh – 2 Crore

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

THE 30 MOST INNOVATIVE

COMPANIES TO WATCH 2021

SHAPING THE FINTECH AND INSURETECH FOR FUTURE Indranil Roy | Business Connect

In the late 19th century, the financial realm saw its first breakthrough with the introduction of the telegraph. And it paved the way for information technology inclusion in banking and finance. The next breakthrough came in 1990, when Citibank started the “Financial Services Technology Consortium” project to facilitate technological collaboration. Since then, the financial world has seen sporadic technological breakthroughs that have made it easier to meet our necessities. Fintech’s ascent ushered in the emergence of tech-enabled services that allow banks and financial institutions to operate on a more dynamic business model. Enter 121 Advisor, a disruptive tech enabler that provides innovative solutions to Fintech and Insurtech companies create high-quality leads, secure sales, and cultivate customer loyalty in a professional and regulatory manner.

REDEFINING BANKING AND FINANCE SPACE

Founded in 2010, 121 Advisor provides bespoke Referral Management (for banks) solutions with marketing automation, mobile point-of-sale, online direct selling, enterprise product configurator, online claims, agency distribution, online customer service portals and corporate websites. The growing use of AI and ML has further added Multilingual chatbots and Robo Advisors, AI-based Predictive Analytics/Machine Learning for anticipating new product releases, lapses, fraudulent claims, and Investment Funds to its portfolio. The company has over 20 years of experience and a tech-savvy crew working together to keep it on top. They aim for excellence in whatever they do and provide customized solutions of unrivalled quality.

THE GENIUS REVAMPING THE FINANCIALSPACE

The visionary behind 121 Advisor is Kevin Steer. He founded the company to capitalize on the prospects that artificial intelligence was bringing to the banking sector. Kevin rides on over two decades of technical experience, including consulting services across the financial space in the Asian market. After completing his Master of Arts degree in engineering from Cambridge University, Kevin worked for Schlumberger (in Brunei, Australia, Indonesia, and China) for five years. Seeing how technology was creating waves, Kevin completed MSc in Computing from Imperial College, London, United Kingdom. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

KEVIN STEER

| Founder & CEO |

And joined Artificial Intelligence Ltd., UK, honing his skills in AI applications. He worked as a consultant for Strand Software Inc. in the United States, Oregon Advanced Computing Institute in the United States, and Boeing Aerospace Inc. in the United States (1989–1990). Thereafter, he moved to Malaysia to embark on his long-sought entrepreneurial journey and established 121 Advisor. He envisioned it - “To become a renowned Financial, Insurance, and Takaful technology enabler in the region.” His innovative endeavor attracted many like-minded brains, and he formed a team of dynamic and ingenious people. Together, they put the plan to action and established a strong footing across the Asian market (China, India, Thailand, and Indonesia). Their motto is “We Don’t follow Trends, we pioneer them.” It seeks emerging technologies and experiments on how they can be implemented in financial sectors. Kevin’s never-ending passion for technology, along with his professional experience, has allowed 121 Advisor to carve out a unique niche. 121 Advisor has grown to 20+ companies and is strengthened by core values of ‘Innovative’, ‘Integrity’, ‘Teamwork’ and ‘Quality.’

121 Advisor’s innovative portfolio has kept its sails high for over a generation. To know what makes the portfolio so innovative, it needs a closer look. Below stated is a broad understanding of the same:

Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot): It’s a multilingual chatbot and Robo Advisor that uses hybrid networks and natural language processing (NLP) to communicate with consumers and produce more referrals.

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Web Portal Solution for Sales & Servicing (WebPoS): This multilingual system offers clients a unified tailored digital experience, with content, sales, marketing, and work management centralized rather than siloed.

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Referral Management & Marketing Automation (ReMMA): Banks use this to assign leads automatically, track and manage lead referrals and conversions based on user-defined workflows. Marketing automation assists in personalized content delivery, targeted campaigns, and engagement.

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Sales Activity Mobile App (SAMA): The app enables users to organise and manage sales activities effectively, ensuring that it addresses all leads and prospects. Also, managers can monitor the situation in real-time and assist as needed.

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Mobile Point of Sales Solutions: TIMMS (Takaful and Insurance Mobility Made Simple) is a specifically designed platform to meet the mobility at the point-ofsale for insurance, takaful, and financial services. It is a cross-platform tool that allows salespeople to manage their leads, track their sales activities, conduct presentations to potential customers, build quotations, generate sales illustrations, finalize proposals with e-payment, and execute smart underwriting.

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Enterprise Product Configurator (EPC): It aids in reducing the time to market for insurance and takaful products. It allows quick product release by setting up product rates, illustrations, a validation engine, and an automated testing module.

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Multi-channel Distribution Management Solution (McDMS): General agencies, IFAs, brokers, and Agency Leader Corporations (ALCs) can merge their different requirements to streamline operations. It’s proven to increase sales with lower administration expenses thanks to built-in performance monitoring and compensation computation.

U12know – A RESOUNDING DIGITAL FLAGSHIP

Predictive Analytics with Machine Learning: This helps in predicting new products to buy, churn & lapsation, underwriting etc.

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Multi-lingugal FITBot: A Robo Advisor and a chatbot that engages with consumers using hybrid networks and natural language processing (NLP) to provide a personalized experience and generate more referrals. The product is currently in development and will be released soon.

121 Advisor’s products & services are incorporated into the ‘Customer First Connected Enterprise Digital Framework.’ This allows for constructing profiles for targeted marketing, as well as auto-match and trigger RPA operations for marketing automation. The firm also publishes blogs for targeted marketing and product recommendations.

AN EXTENSIVE PORTFOLIO OF SOLUTIONS

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121 Advisor’s innovativeness and disruptive portfolio account for its heavy investment in R&D. A flagship incurred from R&D is the u12know knowledge portal. Launched in 2020, it is a Community & E-worksite Marketing & Distribution (CeMD) portal for improving financial literacy and personal wellness through pertinent topics. The portal focuses on three areas: Financial advice on decisions of life (cost of getting married, costs to raise a child and critical illness planning), starting a business (corporate loans, employee benefits, product liability and director protection), and a wellness calculator for complete health assessments. Eventually, the company plans to create an online community where members can self-learn various financial and wellness aspects and seek guidance from community members & Independent Financial Advisors. And purchase products and services if required. 121 Advisor intends to democratise this platform in several Southeast Asia nations in a variety of languages.

THE NEXT LEAPS AND BOUNDS

121 Advisor has shown vibrant progress over the past years in all aspects of the business. While it still has miles to go, it seeks to grow on emerging technologies. Kevin ponders to further delve into his roots (AI & ML) to attain new heights. He says, “As a ‘techie,’ I am always seeking innovative solutions to keep the firm evolving.” He affirms that innovation will redefine customers’ approach towards finance. Tech tools built on AI, Big Data, ML, Chatbots, and RPA will have a deeper impact on Fintech and Insurtech. Kevin aims to keep his brainchild aligned to these and create more disruptive endeavors for Banks, insurers, takaful & investment companies. He also seeks to set foot in new geographies, including the Philippines, Vietnam, Myanmar, and expand to Europe and the US too. 27

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

ENTREPRENEUR OF THE YEAR 2021

PRADEEP NAIR Founder & MD

Delivering Innovative Engineering Solutions under the Dynamic Leadership of Pradeep Nair Puja | Business Connect Securing a spot as the Entrepreneur of the year 2021, Mr Pradeep Nair, Managing Director, BlauPlug Innovations, is an action-driven technopreneur, a seasoned professional with years of experience in the high-tech domain. He envisioned a Customer-first Company, BlauPlug Innovations Pvt Ltd to provide high-quality & innovative Engineering products, solutions & services. Built on its strong expertise in the field of Automated Test, Embedded Design, Monitoring & Automation, BlauPlug helps organizations to realize their engineering objectives and provide a compelling experience to their clients. Pradeep started his journey years before right after college. He joined an MNC which works in the high-tech domain. His 18+ years of experience in the industry exposed him to a wide variety of business verticals. He realized the importance of providing trustful and innovative solutions to a wide variety of grand engineering challenges that the industry is facing. That motivated him to start an engineering services company and since most of his work and training was around sustainable energy gravitating the business towards electric vehicles was a natural progression.

BLAUPLUG- ADDRESSING THE GRAND ENGINEERING CHALLENGES

BlauPlug Innovations is focused and passionate to resolve the grand engineering challenges faced by companies in Transportation, Energy, Manufacturing, and Defence industries. It provides end-to-end engineering solutions and consultancy to its clients with an aim to solve their issues and make them successful in their pursuits. There are multiple products that help the customer to automate their measurement, controls, and testing requirements specifically for the Electric Vehicle sector. Also, BlauPlug is working on cutting-edge IOT product

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Mr. Pradeep Nair | Managing Director

5 years we will see total change not just in the automotive industry but also in power generation, aerospace, and manufacturing wherein sustainable energy will replace any usage of fossil fuels”, asserted Mr Nair.

that cater to greenfield and brownfield manufacturing units to upgrade and digitize their existing setup with advanced technologies that too at a low cost. In the next phase, the team is planning to extend the power and flexibility of these products to retail consumers who can automate their houses or establishments with a modular, flexible and cost-effective DIY approach.

Regarding challenges, the key issue right now is the large upfront investments required to execute any project. Also, as these solutions and technologies are new, the customer is still very hesitant into investing in the project till they see the final results, this increases the upfront investments for innovative engineering services companies like BlauPlug. Pradeep Nair is sure as the technology gets seasoned this problem should get solved eventually.

BlauPlug’s key USP is their customer-first approach. Every other policy and process is adhering to this. It has kept us hawk-eye focused on the innovations and quality processes which in turn benefits the customers enormously.

FORESEEABLE QUALITIES FOR A BUSINESS LEADER

STANDING STRONG AGAINST UNCERTAINTIES & TRAJECTORY FOR 2022

Every skill that a leader needs can always be learned and most of the time it is learned through childhood experiences. The situations and environment that young kids or teenagers get subjected to are going to decide how good a leader she is going to be.

This is a VUCA world. The pandemic has reinforced this fact and the uncertainties, in every walk of life, are going to be a constant feature of our lives. Having a great culture really helps a company to wade through these uncertain times. BlauPlug’s culture that accommodates constant changes while not losing focus on their goals has helped the firm to do better in FY 20-21 in comparison to FY 19-20 in spite of the long Covid lockdowns.

One of the primary attributes Mr Nair suggests to be a good leader is high moral integrity/ethical values. It’s a primary differentiator between long- and short-term leaders. He is thankful to his parents Omana and Ravindran Nair for imbibing the right values into him with no compromises ever allowed, it serves as a natural compass in all his decision-making. Another important attribute is to cultivate a circle of influence around you that can constantly show you the mirror. And third key important skill is to have the ability to dream big and constantly innovate on how you achieve it. This was something Pradeep learned from his mentors, Jayaram Pillai & Vinod Gala. Lastly, the biggest strength of a leader is the ability to showcase empathy and trust towards their team. A leader is only as good as his team, and Mr Nair is a firm believer in that.

“The COVID pandemic is one that has tested all the industry leaders. It was a period during which we had to learn, change and adapt at the fastest pace while there was emotional and physical turmoil. Keeping your team motivated during such times while handling your own emotions was a big lesson I learned”, Mr Nair shared. BlauPlug’s trajectory for 2022 is very clear as they are firmly on the path to be a successful Indian company providing “Made in India” products and services for IoT based automation solutions for the transportation, Energy, Manufacturing, and Defence sectors

BLAUPLUG’S MISSION, VISION, AND GOALS

Favourite Books 1) Rich Dad Poor Dad 2) 7 habits of highly effective people 3) Built to Last 4) The Art of War Mr Pradeep is also a compulsive reader of biographies. The favourites among them are Steve Jobs and Elon Musk.

MISSION: Be a customer-first company, to its core, by ensuring complete customer success on every project while continually being a great place to work. VISION: To be an internationally trusted partner for providing high-quality & innovative engineering products, solutions, and services.

WORDS OF WISDOM

Be on a constant lookout to identify a challenge faced by society and work to provide a solution for the same. rather than giving people want the thing they want, innovate an optimal solution that they don’t know was the best-fit solution to their problems or pain points. If you are aware of such a problem, then drop your comfy 9-5 schedules, roll up your sleeves and get on the job to build the business that will solve the problem. Also always remember that a company is all about the people you work with. If you hire smart guys, don’t micromanage them. Let them run the show, your main job as a leader is to show them the vision that you want to achieve. Share your enthusiasm and passion so that your vision becomes the dream and shared faith of the entire team. Let them be the entrepreneurs within the company who would achieve the shared goals and realise your vision in the best possible way.

GOAL: Provide high-quality “Made in India” products to a global market in the field of IoT automation for measurement, controls, and Testing requirements.

THE INDUSTRIAL REALM OVER THE YEARS & BUSINESS MODEL

“Our key expertise is in the automotive sector. When we talk about cars The first ICE engine was invented almost 150 years ago, and thus the technology is too old and a change will be a natural progression. Also, the harm that fossil fuels have done to our planet is almost irreversible. It’s high time we stop it. The advent of EV technology has clearly given us a winning solution. It is going to be a very natural change of public mindset wherein more and more people will start using Electric Vehicles. It also has the capability to reduce the cost of use in the long term which was not the case with natural resources like petrol/diesel. Thus, it is a no-brainer that in the next

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Lifestyle

Top 10 Strategies for hitting

6 figures in your first year of business Billions of people are using the internet and social media every single day. Still, many entrepreneurs have faced difficulties in generating better revenues. An entrepreneur creates a platform around an idea. He spends a massive amount of time creating every part of his business the way the leaders in their industry tell them. But still, a financial gap continues in the business. Here are the top 10 strategies any entrepreneur can use to hit 6 figures and beyond in the first year of the business itself.

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Have a visual roadmap: It doesn’t make any sense to walk clueless on a road without knowing the destination. It’s of utmost importance for an entrepreneur to have a clear vision and a perfect plan to attain predefined goals. Especially, if you’re in the service sector- you should adopt the habit of sharing a perfect plan with the clients. Try to share your screen during the virtual meeting and show a roadmap to the client for their specific problem. This helps in winning their faith and gives confidence to them to join with you. Build a diverse audience: Many entrepreneurs are approaching Social Media Marketing these days more than SEOs. As one algorithm changes the entire business crumble. You need to build a diverse audience base using multiple strategies to make significant profits. Your client base doesn’t consume content from one rigid platform but numerous ones. So don’t try to pull all eggs in just one basket. Build your audience in multiple ways so your business won’t be suffered from uncertainties. Create premium products and services: Of course, you have to create products and services to generate revenue, but it’s not an all-size-fits-all situation. You need higher-end offerings for those in your audience who are ready to pay more in return for the best quality. Be ‘Productive’ not ‘busy’: It’s easy to get caught up in busywork. You’re always ‘working on your business instead of doing what leads to revenue. Just get honest with yourself about how you spend your time. Create a plan for how you’ll spend each day to get the maximum out of your potential. Stop responding to every single email and social media message that comes to you. Time is the most precious resource- treat it as an asset. It’s difficult to attain six figure goal in your business, if you spend all your time being busy with the things that don’t make much sense. Delegation is the king: There is a need to understand that entrepreneurs have to tackle numerous aspects of the business. It’s a scientific fact that multitasking leads to unproductiveness and low outputs. You have to delegate your minor business tasks to an expert so that you can focus on other crucial things. Always calculate your ‘per hour’ worth and just delegate things that don’t fall in the category. In simple words, there are certain things you can’t or don’t know on your own.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

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Understand your value: Self-limiting belief can be the kryptonite of any entrepreneur. You give way enough of you through your free content and the ways you pay it forward. You should charge more because there are clients who would gladly pay. As they understand the value you provide to them. Charge based on your value and raise your prices as necessary. So don’t hop on calls and answer emails when your gut is telling you to ignore the requests and focus on things that make sense. Experiment with new offerings: It’s never too late or too early to launch something new in your business. Try launching new products and services without any attachment of the outcome. If you feel like you’re walking around money, there is utmost need to diversify your offerings. If you’re in the service business, consider launching a new group program, event. Give something new and valuable to your audience. Find people who trust you: Find people who have done it before, who will challenge you. You need someone in your corner who is helping to teach you new and innovative

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things. And if you’re an entrepreneur, you have room to learn more. Initially, it feels strange to learn from someone and asking for help. But remember, no one has built anything great without mentors, guides, friends, or a team. Invest in yourself: Investing in other areas is crucial, but it doesn’t stop there only. Always stay ahead for investing in your education to increase your skills and overall health. As they help to stay active and on top. Not only do you have to do and what’s best for your business, but also yourself. Moreover, lack of rest will decrease performance and quality as well. Manage time to achieve goals and set aside a portion for yourself as well. Don’t ever give up: If you’re not at six figures yet in your business, don’t give up. Success is always closer to you than you think. Stay on the road of your target and remind yourself how powerful you are. When you need a lift, go ahead and read self-help books. You’re the creator of your life. The power is in your hands. Yes, it’s going to take hard work. Don’t be afraid of going big. Be afraid of staying small.

Lastly, keep in mind that it doesn’t make sense to be rich but unhappy. Never strive to approach undesired goals just for the sake of being rich. Be consistent and focus on your services rather than sales.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

CAREER DREAMS EDUCATIONS

Helping you make an informed choice for a better future Avishek Singh | Business Connect

ince the development of globalisation, the value of educational counselling has increased tenfold. It is critical to bridge the gap between academia and industry in this age of constantly growing scientific knowledge and innovative technology. Students from all around the globe are encouraged to join the international student community through student exchange programmes, education for all programmes, scholarships programmes, and specifically focused programmes for third world and developing nations. The need for expert grooming and training services is growing all the time. Educational counselling has become increasingly important in the education industry. Career Dreams Educations addresses these challenges. Career Dreams Educations is a registered enterprise, under the Ministry of Micro, Small & Medium Enterprises, engaged in the service sector. It is an EduOriented Skill Development Enterprise, solemnly

committed to providing Clients with Customized Educational Assistance and EduSolutions to young Aspiring Minds and esteemed Edu-Clients. Recognised by the Indian Government, Certified by Quality Management Systems under ISO 9001-2015 and Approved under the Skill Development Guidelines under AICTE (All India Counselling Technical Education), Career Dreams Educations are engaged in Educational Academic Coaching & Training, Career Counseling, Admission & Placement Assistance with Educational Research, EduMarketing with Core Comprehensive Strategic Skill Development. Vinayak Saxena, Chief Marketing Head steers

“We are a multidimensional educational development and Edu oriented enterprise with Career Counseling and Career Growth Modeling duly aligned with Edu Research & Development, to ensure Client Customized EduSolutions for our aspiring students, esteemed colleges, B-Schools, and Institutions. Working on staunch professional ethics, we take pride in being an earnest advisor to the students in choosing their career.” Their strategically designed program prepares the students with realtime business exposure, corporate experience and a professional ethical sense of responsibility towards career advancement, business growth, social development, and nation-building.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Renu Bohra

Founder & Chief Executive Head and Central Counsellor “ We invite Young minds – The Youth – Freshers, Graduates, UG-PG Students, MBA-PGDM Aspirants & Passed Outs, Technical Students, Techlancers, Financial Students, Students & Professional from vivid spheres of Education for a Comprehensive Career Advancement Experience, where the Candidates will be provided with Academic & Corporate Knowledge with Real-Time Business Expo enriched with Live Projects, Online Administrative Managerial Work, Assignments and Tasks with Practical Operational Performance and Business Orientation. The Candidates will be given Opportunities to Learn with a Core Professional Qualified Team and share the same Work pace in a Competitive Business Environment.” asserts Vinayak

TECHNOPHILIA- A UNIQUE PROPOSITION Career Dreams Educations has taken a unique step by establishing a specialized in-built

Kartik Gothwal

Chief Operating Head

Vinayak Saxena

Chief Marketing Head

Technical & IT Unit TECHNOPHILIA 1.0 for developing novel Tech Business solutions, allowing Career Dreams Educations to keep up with the latest technology advances in the industry.

“ Technophilia is a term that refers to a love of technology. At Technophilia 1.0, we share a great excitement for technology, a love for new technologies, and a desire to build contemporary tech knowledge with life-oriented tech solutions.” USHERING INTO THE NEXT DECADE

The company also brings you a core comprehensive gateway to technology, serving the tech needs of every individual who seeks quality solutions with the ease of handling Tech-Issues. With a multidimensional working orientation and strategic modeling approach, the team offers high standard services in website designing & development, androids & app development, graphics designing, SEO management with digital marketing, E-Commerce handling with social Media handling. Career Dreams Educations are also engaged in Developing Cyber Security Systems Solutions and Artificial Intelligence System Services.

LEARN-PERFORM-TRAININGEXECUTION-ACHIEVEMENT

CDE’s working guidelines for career development are based on the Concept of LEARN- PERFORM- TRAININGEXECUTION- ACHIEVEMENT. Progressing On the Lines of SKILL INDIA INITIATIVE, by Gov. of India, the Aspirants will be supported with career counseling, admission assistance, skill development, personality enhancement with placement support Services. The business module at career dreams educations aims at a valueoriented approach to help the aspirant develop business skills and professional values to inoculate an ethical sense of responsibility and a passion to strive for target achievement.

Mahima Kumari

Senior HR Executive

Rajiv Gupta

Managing Head (General Management & Money Barters)

Divyam Gupta

Marketing Executive

Miss Renu Bohra - founder, quotes “ We at Career Dreams Educations along with our Functional Subunits are solemnly committed to ensuring Proficient Skill Building for all our Young Aspirants who are all set to Strengthen the New Age India of 21st Century to unleash our dream of making India a Global Super Power in every aspect. Our vision and efforts are directed towards Skill Development to forge a Competitive Global Environment for Socio-Economic-Environment Growth based on Trust, Honesty & Reliance. Our Strategically Designed Programs prepare the Interns with Real-Time Business Exposure, Corporate Experience and A Professional Ethical Sense of Responsibility towards Career Advancement, Business Growth, Social Development, and Nation Building.”

REAL-WORLD INSIGHTS TO ENHANCE YOUR SKILL-SETS

Career Dreams Educations has developed Innovative Educational & Career-Boosting Programs like Student-College Career Conclave AARAMBH where students get the right career approach and guidance from India’s Top B-Schools and Colleges and Competent Career Counsellors. With multiple Edu-events at Jaipur, Jodhpur, Udaipur, Kota, Ajmer, Ahmedabad, Delhi – AARAMBH offered a wide canvas to Students for Comprehensive Career Exposure enhancing Direct2College Interactions Miss Renu Bohra has been credited with developing EduPrograms like MOCAP ( Management Oriented Career Advancement Program) AIMSC ( ALL India Management Students Community ) CITP ( Comprehensive Internship cum Training Program) Quiz-O-Fest, TWICET Module and UDAAN Project that Provides Free of Cost Education Tours to India’s Top B-Schools and Colleges including IIMs. At Career Dreams Educations, we have designed Strategic Skill Development Customized Academic Courses like GBSP , Mad-OverMarketing, Helm of HRM, MoneyMaster, TaxMann, GST-GURU . We have our Management & Technical Training Programs available Online & Offline.

too on 100% Online Portal to bring a positive change during the gloomy days of Pandemic Lockdown. With an EduOriented Network of 100+ Colleges and 500+ Schools,we are an Umbrella unit A Blend of Education+Management+Technology+Finance+Entrepreneurship. We have also initiated the EduAssistance Scholarship program that has benefited numerous meritorious students. We have solemnly been engaged in various Social Welfare Campaigns like the Blood Donation Campaign, Food4Needy campaign, GreenEarth, and various Socio-Educational Drives. Our Social Awareness Youth Campaign AWAAZ has been spreading smiles on many faces’’ says Vinayak

WORKING ACHIEVEMENTS.

“ We have successfully organised 3 Talent Hunt Shows – Skill Up (December 2020), Dhwani – The Musical Fest ( February 2021), and Virtual Mela (June 2021) that

Here are some achievements that are a testimony to its quality in service: • In 5 years, Career Dreams Education has served and supported 2,00,000+ Students and Career Aspirants in fulfilling their dream careers, from every part of India. • Have successfully provided Placement & Placement Support Services to 50,000+ candidates • Around 10,000+ Professionals have gained from our Academic Courses and Training Programs • During Pandemic Period, Career Dreams Education have organized 1000+ Free Webinars and Workshop • The company celebrated Colours of Life with 500+ Participants in Cultural Fest at Skill Up, Dhwani, and Virtual Mela

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

AN INTEGRATED HR TECH PLATFORM FOR GLOBAL JOB OPPORTUNITIES Techfynder is helping companies around the world to hire professional talent using a simple subscription SUBSCRIBE

Why we are different? The Techfynder service allows businesses and agencies to search specific criteria like:

Experience, Skill Sets, Rates, Location & Availability You can then contact that person directly within this dedicated platform. From here you can download their profile, arrange interviews and communicate with other through chat. You can also shortlist candidates to review them afterwards. All of this is done via a Subscription that can be tailored to your requirements or upgrade to a fully managed solution with a Strategic License. Our AI-based technology matches your requirements when you post a job, here you can view applications but also the suggested ones too.

www.techfynder.com 35

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

THE 30 MOST INNOVATIVE

COMPANIES TO WATCH 2021

EDAFIO TECHNOLOGY PARTNERS

INTELLIGENT TECHNOLOGY SOLUTIONS POWERED BY PEOPLE Nitin | Business Connect Information Technology uses computers to create, process, store, retrieve and exchange all kinds of electronic data and information. The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several products or services within an economy are associated with information technology, including computer hardware, software, electronics, semiconductors, internet telecom equipment and e-commerce. IT as a service (ITaaS) is an operational model where the IT service provider delivers an information technology service to a business. The recipients of ITaaS can be a line of business within an enterprise or a small or medium business. The IT service provider will emphasize the needs and the outcomes required by the company to employee productivity and improve the top line and bottom line.

KENNY KINLEY

President and CEO

As we understand the importance of Information Technology, it is equally essential to protect the computer systems and network from information disclosure, theft or damage to their hardware, software or electronic data. Here, where the role of Cyber Security comes in. Cybersecurity is also one of the significant challenges in the contemporary world, due to its complexity, both in terms of political usage and technology. Today, we have a giant with us who is doing wonders in IT Services and Cybersecurity. Mr. Kenny Kinley, President and CEO, Edafio Technology Partners.

INCEPTION STORY

• Torch Award of Ethics • Most Admired IT company in Arkansas

Some 22 years ago, JPMS, a successful and growing Little Rock-based accounting firm, determined that local information technology companies could not meet the firm’s own IT needs and those of many of their clients. The partners at JPMS concluded that the only way to obtain the quality and responsiveness of service required was to start its firm- thus, Edafio Technology Partners was born in 1999. Along with all the typical challenges of a start-up, there were cultural and professional challenges unique to building a technology business on the foundation of an accounting firm; however, the team persisted, capabilities were acquired and developed, Edafio became a viable selfstanding business.

COMPANY PROFILE

Our Tagline in itself, “Intelligent technology solutions powered by people,” is an expression of our strategy, acknowledging the critical importance of state-of-the-art technology and people’s indispensable role. As one of Arkansas’s premier managed services firms, they have assembled and can mobilize a deep bench of highly capable IT professionals, 90% of whom are certified engineers. Our approach to diagnosing and managing network problems is through a business-oriented assessment. Our pledge to clients is to help them run and protect businesses by providing a range of network management and consulting services, Cybersecurity, Microsoft 365, Cloud Computing and Healthcare Optimization.

Today, Edafio has many feathers to its cap. It is Arkansas’s largest full-service technology provider and ranked one of the top managed service providers in the nation, with multiple recognitions: • Business of the Year • Best Places to work

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

WORK CULTURE

At Edafio, we exhibit unquestionable integrity in everything we do and approach our work as one team, unified by humility and mutual respect. With over 100+associates,

we bring world-class technology expertise to mid-level to enterprise-size companies and place a team of highly skilled professionals on-site at the client’s business. We are proud that the client feedback we receive is consistent with our goals and that clients view Edafio as an indispensable partner.

grow, including calculated risk-taking, collaboration and client-centricity discussed at length. There is constant personal development and empowerment instilled in all associates across the board.

SIGNIFICANT TRENDS

First, we seek clients with whom we can be true business partners. There is a geographic component to this because we are often on-site at our client’s place of business. Still, there is an even more critical “psychographic” compatibility with clients that we target. We are not interested in being a “call-us-when-something-breaks” kind of provider… that is not our model. Instead, we aim to work with clients that give us a seat at the table. We want to be there, serving as a virtual CIO, thinking and acting as if it were our business and that we are responsible for its daily operation.

CLIENT BASE

Change is not only a constant in life, but the adage applies particularly to technology, where the rate of innovation is exponential. Perhaps due to continuous adaptation to a dynamic environment, we have also responded quickly to the unique demands and opportunities of the last two years. One of the most important lessons is that anything is possible — including radical transformation — when the motivation is there! Flexibility, agility, openness, and innovation are broadly the keys to success as an organization. The COVID-19 pandemic has had a profound impact on every industry and sector, with perhaps no industry experiencing more of the negative AND more positive than the Information Technology and Services Industry. Several specifically relevant trends — starting with the apparent role technology has played in facilitating the remote work environment. But other forces are changing the nature and focus of a business today, including: Cybersecurity — the increased incidence of cyberattacks has forced companies to adopt “security-first thinking,” starting with rudimentary things like backing up files … rather than losing them. The need to help enterprises protect data is profound and is growing. Accordingly, Edafio offers complete cybersecurity solutions and provides on-site, bestin-class service to improve security posture, implement new security controls, and implement mobile solutions. We concentrate on securing the service infrastructure of our clients, which includes putting security standards in place and tailoring specific solutions to defending and recovering against any attack.

In conventional terms, we target mid-level to enterpriselevel companies to be the most accessible and responsive technology specialists in the region. We seek growth from both a geographic perspective — expanding field offices to NWA and beyond — and through existing and new clients seeking different products and services. More businesses expect “one-stop-shopping” in their technology services…everything that is needed available under one roof. Edafio is capable of being such a partner.

FUTURE ENDEAVOR

The broader and nearly universal view is that people’s relationship with technology will deepen as more significant segments of the population come to rely more on digital connections for work, education, health care, daily commercial transactions and essential social interactions. Edafio will continue to grow to the degree of commitment to bringing value to these business and human needs.

MESSAGE FOR THE MASS

Core values drive culture, and our commitment is to our client’s success, unquestionable integrity, and a genuine one-team approach in how we work internally and with our clients. If we take these values seriously — live by them, judge our value to clients and hire and evaluate the performance of our associates in accordance with them, and aspire every day to grow in our understanding and application of these values — then we will succeed in the extent we are destined to succeed. I would offer the same advice to companies on our side or any other.

Cloud — Digital transformation has become a fact of life for businesses to survive and thrive in this new world and is particularly mission-critical in those businesses whose clients or customers — purchasers, users and influencers —have become accustomed to purchasing products and services online. Every business today must communicate and interact through digital or social media platforms. Cloud capabilities are increasingly essential to building new platforms for enhancing client engagement to meet the digital transformation needs of businesses. Many businesses harness the hybrid cloud approach when public cloud services aren’t entirely suitable, and a best of both worlds” solution is often essential — for example when dealing with very private or valuable data. Edafio has invested heavily in developing these flexible cloud capabilities, and it has paid dividends in both delivering client value and benefiting Edafio’s growth.

INSIGHTS INTO INNOVATION

Our primary source of innovation has always been the talented and innovative technical associates we hire, motivate, and retain. The source of fresh ideas is almost invariably their associates. We have a robust college intern program and employ associates directly out of college. A culture of innovation encourages associates to learn and

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Herbivo makes Going Vegan Simple and Easy THE COMPANY’S PROFILE AND SERVICES :-

Herbivo is a Vegan Retail Company founded in Bangalore, India. We operate PAN-India through our E-commerce Mobile Application and website. Apart from Retail, we have launched our product line – HERBIVO Superfoods ranging of seeds that have a very high nutritional density from Quinoa, Chia seeds, Flax seeds, Pumpkin seeds, Sunflower seeds, Sesame seeds and basil seeds.

Our goal is to make living a vegan life not only fulfilling, but also convenient and cost-effective. We ensure that this lifestyle is led effortlessly by servicing our customers at every step of their daily routine, whether they are cooking at home, out shopping or at a restaurant. HOW WE ARE DIFFERENT FROM OUR COMPETITORS :-

Our presence and service in every last detail of a Vegan’s consumption routine is our competitive advantage. To ensure that people transition easily to veganism, we undertake prodigious research to provide a lengthy selection of vegan options that can either be delivered at your doorstep or at a restaurant you are dining in. Affordable pricing and easy accessibility is the rudiment of our services. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

SHREYA RAVI

Founder and Director 38

MY JOURNEY :Since the time I was studying in college to get a degree in Business Management, the one thing I knew for certain was that I wanted to be a businesswoman. But what bemused me was not knowing what business I wanted to get into. Although it took me a couple of years with many failed careers to find my purpose, I am grateful that I eventually found my way to the creation of HERBIVO, a company which not only embraces Veganism but also advocates animal rights. I spend an awful lot of my time dallying with animals that I come across and I consider my pets to be my greatest blessing. So to work for a cause with an agenda to eradicate animal cruelty and bring systematic change to the betterment and protection of animal welfare, is a job that is soulfulfilling.

OUR APPROACH :-

We firmly believe that this social change has never been about Vegans vs. Non-vegans, but rather, us, as a society vs. environmental challenges, speciesism, myriad diseases and health concerns. So hence, our approach in enabling people to go vegan is not passive aggressive towards the nonvegan community, but rather a fact-based demonstration and communication of the effects of the two divergent consumption pattern and how it impacts the planet, it’s beings and the future.

WHAT DOES THE FUTURE HOLD FOR THE COMPANY? Veganism is not limited to groceries and several other industries need restructuring and reconditioning. The Fashion & Beauty Industry are major donors for animal exploitation and cruelty with billions of animals brutally slaughtered each year for leather, wool and fur. It is rather astounding when you realize that despite the remarkable scientific progress that we have made since the start of man-kind, there is still the unfounded need to massacre other living beings. For example, despite the unlimited choices when it comes to clothing and textures of all sorts that are being manufactured, there is still a demand for wearing animal skin.

most important issues in the world – because it solves so many issues at once. We, as an organization will do all things possible with our best available resources and of our abilities to disseminate testimonies and provide merchandise, so that we can be the generation that ends speciesism. We, as a society must keep ourselves informed and have faith in the inevitable strength of community that can rapidly turn a social reform into a way of living.

Our objective is to replace outdated and inadequate methodologies such as animal testing and experimentation, and champion the ingenious methods that have emerged. The vision is to wake up one day in a world where veganism is the norm. People everywhere eat, shop and consume products which are not a result of a life time of pain and suffering for animals.

DO YOU COME BACK TO WORK WITH THE SAME ZEAL , LIKE YOU DID WHEN YOU STARTED?

Just thinking about the insurmountable possibilities that the future holds for this company and the Vegan industry is what exhilarates me every single day. Partnering and collaborating with other vegan companies has been an enriching experience. Working with like minded people towards a shared goal is very reassuring that we’re on the right path to accomplish this social change.

LASTLY, WHAT MESSAGE WOULD YOU LIKE TO GIVE THE READERS OF THE BUSINESS CONNECT MAGAZINE?

This enterprise was built to encourage people to ask questions, before accepting “facts”, since this is one of the 39

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PRELEASE PROPERTY

A Holistic Marketplace For Real Estate Investments With High Returns Indranil Roy | Business Connect

hroughout the last two decades, the Indian real estate market has seen the emergence of a substantial number of projects. The accrual has been a stepping stone for Pre-leased Commercial Real Estate as it exploded as a lucrative investment for large private equity firms, both local and international, as well as sovereign wealth funds. The increased demand for commercial space across the country is one element contributing to this pattern. Even the current transitional time is revealing a plethora of enticing investment prospects. Land, project permissions, and construction delays have fewer risks. Furthermore, due diligence in RERA, GST, and REITs is very transparent, which increases commercial space demand and consequently creates more investment options, especially for MNCs or Tech Giants. Enter Prelease Property, a holistic brand for favourable property investments in India.

Naresh P Arora CEO

TRUSTED AND DIGNIFIED ACROSS THE SUB-CONTINENT

Hyderabad, Jaipur, Jalandhar, Kolkata, Mumbai, Pune, Rajkot, Siliguri, etc. The Company is led by a robust panel of leaders with a multitude of experience across the industrial space. Their experience and expertise combine to make Prelease Property a favourable name in the real estate market.

Prelease Property is a portal for pre-rented properties that assures guaranteed rental income from projects across India, with a good turnout. It has a group of highly experienced specialists with a thorough understanding of the market and the best pre-released property choices. The team offers personalised assistance to individuals and businesses, guiding them to the finest rental properties. They adhere to clients’ requirements, then perform site visits and stay with them throughout the property acquisition process, making it - simple and convenient.

AN EXCELLENT LEADERSHIP PANEL

Real estate is growing as one of the most sustainable and lucrative investment opportunities in India. It’s an opportunity for investors to buy with caution, pay in full, and manage the property with care. Prelease Property intends to be part of this process. It understands the sector to the core and makes sure every deal is a safe investment for clients. While we keep talking about the Company, it’s important to highlight the dynamic brains behind its expertise. Following is a holistic picture of the leadership panel:

Prelease Property team has nearly 200 property deals spread across the PAN India space. And they are customized to emerging industry needs at varied prices for all types of customers. It covers 20+ eminent cities, including Ahmedabad, Anand, Bhubaneshwar, Chennai, Delhi, Gurgaon, Guwahati, www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Mr. Naresh P Arora (CEO): Mr. Arora is a seasoned realtor and the founder of this unorthodox portal. He has over 28 years of real estate expertise and set industry standards in quality, client service and unwavering business ethics, all while adhering to values of transparency in all aspects. He commenced his entrancing entrepreneurial journey with DELTUS REALTY, a real estate management firm with a niche presence in India. Mr. Naresh Arora is a President of Destiny Realtors Association (DRA) Anand, Chairman of Business Directory and Member Business of National Association of Realtors (NAR India), Governing Body Member of the National Association of Realtors (NAR India), esteem member of NAR-US. Mr. Arora launched Prelease Property with a simple vision, ‘Shaping the future of investment’ and aims to make it a common platform of all kinds of properties including commercial, industrial, retail and warehouses at PAN India and the global market.it is under his leadership this online portal is expanding as an epitome of ‘Trust’, ‘Deliverance’ and ‘Assurance’.

He is a force to reckon with within the real estate realm. He has nearly a decade of experience in real estate and has built his career working in DELTUS REALTY. His core excellence is built around the art of buying, selling, and investing in Real estate, with robust experience in serving high profile clients. His other perks surround business, marketing, and communications. He also has a good background in finance. His long-term experience in real estate with a multitude of other specializations makes him tenacious and persistent in client commitments. Mr. Shivdarshan Punyani Anand (Gujrat)

A Seasoned Professional with 13 Years of Corporate experience. He has started his Career in Real Estate Sector in 2013 and since then, he has gained Extensive experience in Land, Commercial, High End Residential & Leasing Segments. He is a Member and Past Secretary of ARA ( AHMEDABAD REALTORS ASSOCIATION ) and Former Governing Body Member of NAR ( NATIONAL REALTORS ASSOCIATION). Mr. Keyur Panchal Ahmedabad (Gujrat)

Mr Chopra encompasses over 13 years of experience in real estate and has an astute presence amongst clients, developers and fellow realtors. He specializes in both commercial and residential projects. He has consulted on several projects across segments, including residential, commercial, education, hospitality, and banking. He is heading Social Media and consumer outreach for the National Association of Realtors-India. He is also Secretary to the Association of Realtors- Punjab. He has also been the recipient of several notable accolades. Mr. Chetan Chopra Jalandhar (Punjab)

A Real Estate expert with a wide range of experience in the field. She feels that the best way to get rich is to help others get rich. This thought is backed by her motto: Credibility, Commitment and Determination. In addition to her position at Prelease Property, she founded Keysquare India to fuel and shape her enthusiasm for real estate. Miss. Purva Rachh Rajkot (Gujrat)

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Mr. Narang began his career in real estate in 2006 and has grown to become a respected consultant. Till now, he has accomplished a range of prominent projects and sold over 1200 units. He is vice chairman of CGAR and has multifarious experience in real estate. Mr. Vishal Narang Raipur (Chhattisgarh)

Mr Senapati is an established Realtor and an entrepreneur. He is a passionate leader who has set several benchmarks in the real estate arena. He founded a property consulting company, Rainbow Assets Pvt. Ltd., a fine example of business ethics, dignity and transparency. He is also the president of the Realtors Association of Odisha (ORA) and the Chairman for Community Services at National Association of Realtors India as well. Mr. Santosh Senapati Bhubaneswar (Odisha)

Mr Bahety brings over 14 years of experience in commercial, industrial, warehousing and residential real estate marketing. He is also the owner of Amaze realtors, a property consulting firm based in Guwahati. Furthermore, he is East Zone head of NAR India and the Past-President of Guwahati Realtors Association. Mr. Shailesh Bahety Guwahati (Assam)

He is a recognized realtor across the North East, as well as a committed entrepreneur. After two stints as president of the Realtor’s Fraternity of Siliguri, he devised ground-breaking techniques for inclusive growth with developers, laying the groundwork for his own firm, Build Wealth Realtors (P) Ltd. The firm focuses on the new era of real estate development and advisory in the region. He is also involved in other real estate businesses and is involved in the tea industry. Mr. Basant Agrawal Siliguri (West Bengal)

Mr. Verma began his real estate career in 2006. He has founded Nishtha Real Estate (NRE) with the goal of providing exceptional services based on his passion, expertise, and understanding. Since the last decade, he and his team have worked with over 20 companies in Indore. They’ve carved out a niche for themselves by cooperating with professionals and vendors to provide the finest possible service to customers. Mr. Vinod Verma Indore (Madhya Pradesh)

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Mr. Saluja is a leasing specialist and investment counsellor with over 15 years of expertise. He likes to help retail investors diversify their income streams by investing in pre-leased commercial properties. This comprises properties with high-yielding returns that provide a steady monthly rental income as well as capital growth. Mr. Sanjiv Saluja Gurgaon (Haryana)

He is the founder of Kaisha Realty Pvt. Ltd. which is managed jointly by his son and a professionally trained team. He has 27 years of vast experience in various industries and specialization in primary and secondary sales of residential properties and commercial as well. He is working closely with reputed builders of Jaipur and Rajasthan. A proud member of NAR-INDIA, NAR - US, President of Association of Realty Consultants, Chairman of Real Estate Network India Federation and member of CREDAI – Rajasthan and many other real estate organizations. Mr. Manoj Danwar Director-Jaipur (Rajasthan)

Prelease Property is a holistic reflection of its leaders. The pooling of experience and knowledge has aided in the formation of a solid investor base spanning the length and breadth of the country. Prelease Property has already registered 601 users and is opened for more to come. STRUCTURED TO GROW WITH OPPORTUNITIES

Despite the monstrosity of COVID-19, real estate in India has had quite a seismic growth. 2020 saw the growing demand for offices and residential spaces drew over $5 billion in institutional investments, accounting for 93% of all transactions in the preceding year. Also, the segment attracted private equity investments worth ₹24,000 Cr across 19 deals. To make the market more accessible to retail investors, the stock Exchange Board of India cut the minimum application value for Real Estate Investment Trusts from ₹50,000 to ₹15,000 in July 2021. In summary, the pre-released commercial estate has been on a progressive track despite the turbulence. Stating this, Prelease Property aims to grow with these opportunities and become the most preferred name in its domain. While the future is uncertain, the brand will undoubtedly find its position among the stars since it is true to its fundamental vision and objective. 45

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Trevaling

Things Must Do Before Going To

Long Drive

Wondering what to do before hitting the road with your pal or family? Don’t worry because we have put together the perfect road trip checklist to make your long drive easier. The concept of the long drive may be old, but trade is now new, especially in the post-pandemic world. No doubt long drive has always been fun. “Imagine two or more fun-loving friends, or family members passing road in the middle of greenery or dessert location, how beautiful could be, only you can imagine.” It feels like Zindagi Na Milegi Dobara. When you make a plan like this, it comes along with so many other exciting things like creating a WhatsApp group, making con calls, for con calls for discussing and planning the whole events, packing up bags together, and of course, making car trip-ready. While taking care of everything, you need to know that the car is going to serve you smoothly throughout the planned trip without breaking down. Today, we will be discussing how to prepare things before going on a long drive. Therefore, we have divided it into three different parts; making the car ready, luggage preparation, and health stuff. 1.EXAMINE THINGS BEFORE GOING ON A LONG DRIVE

A smooth road trip can become a disaster if you cannot rely on your car. A car breakdown is a common mishap that happens on road trips. So, what to do, when you get stranded a mile away from the city or middle of nowhere? One precautionary is vehicle servicing. A car servicing is necessary, you need to examine the following things before going on a long drive.

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A. CHECK THE BATTERY – checking the expiring date of your car’s battery is an important task. If your car’s battery is more than 3 years old, then you must consider a replacement. Besides, be sure that the electrical charging system of the battery is working fine. Both overcharging and undercharging can create unstable battery issues for the car. If the starter sounds sluggish from a car, it is possible that the car’s battery is dying or corroding. B. CHECK TYRES - While checking the tyres, two things must be checked – The tire pressure and tread. Speaking about air pressure in the tire, make sure tries are not over or under-inflated as this can lead to many issues like a bumpy ride, overheating, and the worst can be a blowout. While if trends are not deep enough and your tyres get worn easily, there might be chances of gaining traction on the road. C. FILL UP THE TANK AND CHECK THE LEVELS OF OTHER FLUIDS – Before hitting the road, be sure that your car has enough engine oils. It can be measured through a dipstick. Before embarking on your journey, fill the tank fair amount of oil so that your trip cannot get ruined by hassles. We would highly recommend you to carry an extra bottle of engine oil and coolant for an emergency uses. Fluids are like lifeblood for the well-functioning car. So, check fluids for the radiators, brakes, windshield, transmission, power steering, etc. The lubrication of these fluids depends upon how far the vehicle has been driven since last time and how far you intend to drive in your next road trip.

D. CARRY SPARE TYRES WITH ESSENTIAL TOOL KITS –

Additionally, it is necessary to carry spare tires along with emergency mechanical tool kits to deal with any unexpected incidents like tires puncher and any other minor fault in the car. Apart from all of these, also carry a driver’s license, car insurance, vehicle registration certificates, and PUC certificate.

2. ULTIMATE ROAD TRIP PACKING LIST

After finishing the initial check of the vehicle preparation, the next step is to do backpacking with essential things. Besides keeping clothing, cosmetics and trekking and fancy shoes, you need to have the following pieces of stuff in your bag such as:

A. PAPER MAP – A map is one of the crucial things to have in your bag, because that’s how you will reach your destination. In the internet world, it is easy to find anything from a smartphone. But there will be a place where cell phones won’t work well. In such a case, you should have paper maps. B. FLASHLIGHT AND BUG SPRAY - Flashlight and Bug spray may be little things, but they become necessary, especially when bugs enter the car or in case the car battery dies in the middle of the night. So do not forget to carry them. C. Books and notebook with pen or panicle – If you are fond of reading a book or jotting down your thought. You should carry with yourself.

3. FIRST AID HEALTH KITS AND SOME MEDICINE

When you are hitting the road, it is necessary to have health kits, including plaster, Gauze, crepe bandage, surgical tape, small scissors, tweezers, Antiseptic wipes, Dettol, and more. Also, do not forget to carry some medicine, such as painkillers and fever tablets. We hope that you have now enough information about things to do before going on a long drive. Please let us know in the comment box if we have skipped some of the pieces of information. 47

CEOs

OF THE YEAR 2021

STAR PACIFIC INTERNATIONAL LTD.

Signifies Importance of Technology in Financial Services

Nitish | Business Connect he use of smartphones for mobile banking, investing, borrowing services, and cryptocurrency increases the importance of Fintech or Financial Technology all over the world. Fintech is the technology and innovation that aims to compete with traditional financial methods in delivering financial services. Financial technology companies consist of start-ups and established financial institutions and technology companies trying to replace or enhance the usage of financial services provided by existing financial companies. Fintech companies use various technologies, including artificial intelligence, big data, robotic process automation, and Blockchain. As the need and demand for financial transactions increase, payments and the banking industry have been evolving continuously. The best kind of consumer experience and quick responses to regulatory changes will matter the most. Now, it is only a matter of time to see how high the Fintech market will continue to grow and what scale. In contrast with other emerging industries such as biotechnology, network analysis shows that Fintech has mostly engaged in strategic partnerships and only a few banks have acquired or obtained a financial interest in Fintech.

B SYED ZAKEERULLA CEO (India)

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always required to predict the course of the sector or industry and set strategies accordingly. Only then can the business follow the path and grow continuously.

UNCERTAINTIES IN THE JOURNEY

Fintech can regularly be grouped into four categories:• • • •

Financing (crowdfunding, crowdlending, crowd investing) Asset Management (robo advice, social trading, factoring) Payments ( cryptocurrencies, alternative payment system) Others ( search engines, infrastructure provider)

Despite the rapidly changing environment in the financial industry, almost no studies have investigated the Fintech-bank relationship and how the emergence of Fintechs affects the traditional banking sector. In a study, they find that venture capital investments in Fintechs can be attributed to differences in the enforcement of Financial regulation among start-ups and banks after the financial crisis.

INCEPTION STORY

We have the grown-up watching rise of various technology companies, started as garage companies to the world leader in the respective segment. There were always some great leaders who led those companies to make that journey. They not only have grown their companies big, but they have changed lives; they have shaped our future, our society. That’s what motivated me to become a leader, asserts the luminary. Since its inception, the company has focused on addressing the issue of Blockchain. It is an indispensable technology. It started with a buzz, and it will be deeply rooted in human society more and more. There are lots of areas in Blockchain that can be improved. They tried taking a bit from both and tried improving it. They tried making a Hedge Fund that’s significantly different than just another Blockchainbased fund.

COMPANY PROFILE

The company offers an investment opportunity in a Block based Token. The Token is different than other thousands

of Token out there. It is a Token that not only gives high ROI in terms of dividends but also let investors take part in the development of the very next step in technology which their company is doing. We are bringing Artificial Intelligence(AI) into Blockchain. It will even help in a way that changes how Blockchain works. So, investors can also take a considerable benefit of their investments when they bring the result of their R&D out. Their primary focus is empowering people, so with their investment tools, they may grow alongside the company. Investors are not only a part of their company; they are the company. And just for that, they not only offer them the Token, but they also offer them a platform called lowgas.io. It provides a plethora of functionality from investment to exchanging to trading. Even they ensure that their investors are safe, growing, and have enough options to find out the right place where they can fit themselves in.

From the mid of 2019 to the entire 2020, there were huge uncertainties around the globe. Even still, it is there prominently. But for digital businesses, the impact is very less. The direct impact is almost none, and whatever the indirect impact is, it can be dealt with strategically. So, it didn’t hinder their growth or didn’t become a roadblock for them. Initially, there were some uncertainties, but that’s pure because they were not ready for such a situation.

CHALLENGES FOR C SUITES

In the tech sector, the world is very competitive and evolving rapidly. The biggest challenge for any executive officer is to develop a solution that can cut through the hurdles. Investors, Consumers, users nowadays are knowledgeable and connected. They have several options for every need. So, to be on top of their list, they must stand out. They have come up with a solution that has a few unique offerings. That gives little more extra value to their customers than competitors’ offerings.

ROLE OF R&D IN GROWTH

The role of R&D is very important for the growth of any company. Their prime work is the result of R&D. They are bringing Artificial Intelligence into Blockchain the way it has not been done before.

ACHIEVEMENTS

Their company is relatively new but working on exciting technologies. They are very proud of what they are doing and what they are developing. They have a strong belief that when their new Blockchain comes out, it will be the lighthouse for many companies out there.

FORECASTING

Forecasting is a technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trends. If we look at the past, even traditional businesses change with time. And as far as the technology sector is concerned, the change is at light’s speed. It is like the course of the river. The shift in path is inevitable and required for a sustainable business. And there comes the utility of forecasting and predicting the future. For a CEO, it is 49

FUTURE ENDEAVOUR

Their plan is to launch their AI-enabled Blockchain within a year. And from there they think everything will turn interesting. They have a long plan to make their Blockchain more powerful and intelligent. They have started developing a new breed of Blockchain but always keep their investors in mind. It will make their current customers or the owner of Star Pacific Tokens a pool of rich investors. Their target always is to make investors’ investments go back to them in multiple folds.

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Blending the Excellence of Natural Ingredients with Modern Science to Deliver Quality Skincare Products Puja | Business Connect

otre’s aim is to empower women to embrace their authentic natural beauty for a pure expression of self— to ultimately feel great in their own skin... Just like you nourish your body with good food, your skin deserves care with natural care products. Many nonorganic skincare products in the market today include an astonishing amount of scary chemicals. From formaldehyde to petroleum waxes to synthetic oil, an ordinary face moisturizer can contain quite the toxic mixture. Healthy botanical skincare products cleanse, tone, exfoliate and moisturize your skin without using any of these noxious artificial chemicals or additives. A skincare innovation, VOTRE was fostered by the guidelines of Trendsetter Jaiddep Khurana and a mission of producing quality skincare products that are 100% botanical, vegan & cruelty-free! Founded with 17 products & unlimited dreams, VOTRE’s idea was to incorporate modern technology and the age-old natural approach to produce goodquality and safe-to-use self-care products.

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Jaiddep Khurana Founder & CEO

After an extensive 7 years of research & clinical trials, the company opened its sale to professional beauty therapists & salons across India. After the upright response from the professionals, the company decided to expand the product line & also modified its clientele from salon professionals to direct buyers/retailers & importers. VOTRE decided to open up to direct buyers but with ‘a typical approach’ hence the medium of online shopping was chosen to reach direct buyers. Today VOTRE is a principal skincare provider to some internationally acclaimed salons, spas, online shopping channels & retail chains in India & abroad with a wide range of more than 100 products in its profile.

MORE ABOUT THE VISIONARY

From a very young age, Jaiddep Khurana aspired to become a self-made entrepreneur. So, he pursued a degree in “International Business’’ and, at the mere age of 20, stepped into the business world. Being a two-time gold medal winner athlete, fitness, good health, and confidence hold immense importance in Jaiddep’s life. For many years now, his multinational beauty brand, VÔTRE Skincare, has been aiding Men & Women to deal with their skin-related issues in the most natural way possible. In an interview, Jaiddep said, “In my opinion, being confident and self-assured in your own body and skin is a royalty that every single woman should afford. And through VÔTRE, we aim to achieve just that.”

THE INCEPTION STORY

From pharma beginnings, VOTRE’S journey starts with Jaiddep Khurana, an engineering drop-out, precocious teenager, who learned early on that the key to innovation lies in unleashed creativity and daring to dream. The dream that made him repudiate the family-run reputed pharmaceutical connection & branch out into Cosmoceuticals. Years ago, an unfortunate accident had put him in bed for 6 months and made him realize the true extent of the necessity of a wholesome life. However, the most oppressive experiences in life give you the most valuable lessons. Jaiddep spent most of that time doing studies and research, which piqued his interest and appreciation for the importance of wellness and selfcare. He further dedicated his passion for skincare to venturing off the beaten path, to seek & harness the power of Botanical Molecular techniques developed in the field of molecular biology which back in 2000 was being used to screen cosmeceutical ingredients for skin and hair care applications in Japan, Europe & US His curiosity of seeking solutions to big skin concerns & not just introducing topical products made him start the RnD on Botanical Skincare using Molecular Technology. Trumountt was then officially formed by collaborating with ace laboratories in Tokyo & France to discover & study chemical components generically called phytochemicals in natural ingredients such as Coffee, chocolate, turmeric, olive oil, broccoli, garlic, green tea, blueberries, etc that today have been reported to induce the expression of enzymes influencing cellular antioxidant defense mechanisms. Jaiddep’s belief in RESPONSIBLE BEAUTY & notion that products should be designed to achieve their desired function while being non-toxic gave birth to VOTRE SKINCARE!

DRIVING FORCE

of active natural ingredients in their formulas to promoting sustainability and beyond, VOTRE SKIN CARE today is known & loved for designing products that celebrate and empower beauty with simple product philosophy; elevating naturalist through authenticity, transparency, goodwill, and scientifically sound methodology.

In an increasingly globalized market, where quality and service are the fundamentals to distinction, VOTRE remains faithful to its core values: working only at the highest standards combining innovation with grounded experience. The team dived into R&D and fieldwork. The 10 years of thorough research and testing provide them with strong fundamentals. Their dermatologists, cosmologists, and Ayurvedic doctors have come up with natural formulations that are proven to help people deal with their facial and skincare concerns.

THE MILESTONES & FUTURE AHEAD

“The love and positive response of our customers is our greatest achievement and my team works around the clock to deserve more of it. Today, VOTRE Skin Care has spread its wings in countries like India, Singapore, Australia, South Africa, UAE, and several others”, Jaiddep proudly shared when asked about his milestones. The company is all geared up now to get into the D2C sector and also focused on Brick N Mortar, with eventually opening its own brand stores across India in the near future now.

Researched & Developed in association with acelaboratories in France & Tokyo; VOTRE has always harnessed ingredients both Rare & Effective, with cutting edge Bio-Technology & Patented molecules and finest Botanical Extracts, Oils & Blends. Thanks to the outstanding and pioneering collaborations with top international research centers and accredited laboratories, VOTRE is committed to guaranteeing the market high-end products dedicated to safety & efficacy with particular care to natural environment preservation.

“I thrive to provide my team with a platform and an environment that would help them learn and grow. I aim to make the best out of the resources and talents that life has endowed upon me and help my people to deal with their beauty and skincare-related issues”, he further added.

WHAT GIVES VOTRE AN EDGE OVER THE PEERS?

With principles of Botanical Chemistry to selecting the best

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Health

VALUABLE TIPS TO AVOID COMPUTER VISION SYNDROME

“Computer Vision Syndrome affects 60 million people worldwide.Computer vision syndrome or digital eye strain causes burning and prickling in the eyes, as well as dryness, heaviness, redness, and trouble holding the eyes open for long periods”.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Here are few suggestions for keeping your eyes safe when operating on a tablet or laptop.

To prevent infection from the coronavirus, during the pandemic, people from all sections including business, education, sports, TV, media spent the majority of their time at home. With the work-from-home cultures developing nowadays, in all spheres, people are spending an increasing amount of time on their computer, laptop, tablet, or cell phone.

•The computer screen should be located directly in front of or just below the eyes.The computer should not be put directly in front of the eyes. The higher the screen is above the eyes, the greater the focus on the eyes would be.

Many that do not work from home but are required to sit at home due to Corona spend the bulk of their time gazing at a phone or television screen. People can encounter problems such as burning or itching in their eyes as a result of this. This affects not only adults and older people, but also children who spend time on tablets or use laptops for school-related activities.

•Antiglare lenses should always be used while operating on a regular monitor or laptop. Antiglare lenses should be used in the frames of those who wear them. Those that do not have glasses should wear plain anti-glare glasses. Antiglare glass can also be used on the computer screen. •Every storm hour requires a break, and the eyes should be quickly washed 5 to 10 times to ensure that water enters all regions of the eye and maintains the eyes moist. If you have an issue with your eyes, see a doctor right away to get medication, so you don’t get a potentially dangerous disease.

PERFORM THESE EYE EXERCISES

•Do stretching exercises as well as eye exercises. •It’s important to keep in mind that the air from the Air Conditioner (AC) should not be directed directly into your eyes. •Protect your eyes from some kind of bright light; if there is clear light from a lamp or tubelight on the screen; avoid it as it will damage your eyes. •When operating on a computer or laptop some peopleturn off the light. This should not be done. While working on the screen, adequate lighting is needed.

According to recent reports, Computer vision syndrome is an eye condition caused by spending long periods in front of a laptop, television, or computer. Because of the corona infection, everyone is at home, and the problem with the eyes has been getting worse in recent months. Otherwise, vision problems can grow if care is not received promptly.

Methods of protection

1.Visit the doctor if any symptoms remain. 2.Just wear glasses while working.Wear blue contact lenses or buy a pair of blue-blocking glasses. 3.Do not use your computer, television, or phone in the dark. 4.Keep your desktop, laptop, and phone at least one and a half feet away from your eyes. 5.Apply eye drops to your eyes if they are dry. 6.Take regular breaks when working on the computer or laptop.Remove your eyes from the screen after a half-hour break, shut your eyes, and sit for 1-2 minutes to relax your eyes. 7.Eating Green vegetables (which are high in vitamin A) will help you maintain good eye health. The antioxidant and anti-inflammatory effects of the nutrients lutein and zeaxanthin found in green leafy vegetables protect our eyes.

SYMPTOMS OF THE SYNDROME

Over some time, repeated computer usage affects the eyes. While there is no evidence of this at this time, working on a computer screen for 8 to 10 hours a day puts a lot of strain on the eyes, which can cause pain and lead to computer vision syndrome. The following are signs and symptoms of this: 1.Blurred Vision 2.Double-eye look 3.Reddening of the eyes 4.Eye itching 5.Headache or Migraine 6.Neck or back pain Doctors agree that people nowadays spend the majority of their time on a computer or laptop for 12 hours. When you read a book, you can get up and go anywhere you want in 30 to 40 minutes, but you can’t do that when working on a computer. For hours, people do not get up. The term “computer vision syndrome” was coined as a result of this. Dry eyes, swollen eyes, watery eyes, and muscle fatigue are all signs of this.

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www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA