Special Edition April 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

A ‘summery’ read to relish in the month of April… Blazing sunshine with sleepless nights, summer is in action and so are we! As vibrant as the sun is outside, this edition is likewise as searing as the climate across the country. As you know our apt team of editors and data analysts strains every nerve to ensure true insights into the business spectrum, our sheer intention has always been directed to provide better exposure to the companies that our readership wishes to see. An unrivaled wealth of exclusive stories that assert new-age definitions of leadership, business strategy, growth, analysis, emerging trends, etc, in each of the reads will prove to be a fascinating experience for our cosmopolitan readership. Our magazine’s core values have always conveyed that we are staunchly standing by those who have been working incessantly in their niche market to add value to the lives at ground level. And this edition is heavily fixated on the businesses that are launching revolutionary breakthroughs for a better future for all. Here, we bring you a few transpiring stories of a few inspiring companies across the business world, that are well-recognized for making a gargantuan impact on millions of lives. All the enlisted business tycoons here are the trailblazers in their respective spaces. Putting forth some avant-garde ideas while stirring exemplary innovations, the ventures have been astonishing the global population affirmatively. The cover page of this ‘special edition’ is dedicated to the company profile of Auxilo Finserve Private Limited which is well-reckoned as one of the most promising NBFC 2022. The company is known to be the next level beacon that effortlessly facilitates the education loan for the student community. The pioneering leader in the customized student loan process has been identified making exemplary contributions to the community, fulfilling their aspirations. Neeraj Saxena is the MD & CEO of Auxilo who is steering the wheels of the company towards a radiant future and the whole narrative mentioned in the cover story is based on the freewheeling conversation with him only. To get to know more about the organization and its respective aspects, dive into this exclusively created story and share your views on it. Also, we are sure that the inclusion of some informative articles will keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its mission to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc while providing motivational insights on a variety of subjects. Let us know how we are doing with your precious feedback!

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

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www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Contents Table of

C O V E R S T O R Y

NEERAJ SAXENA

MD & CEO

Page No. 10

AUXILO FINSERVE India’s Outstanding Venture Filling The Financial Gaps In The Education Sector

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

SUCCESS STORY Craig Federighi : A key driving force behind Apple’s Whopping Growth

ARYA SYSTEMS Breaking Grounds In Industrial Automation Worldwide

CULTURE 4 Tips To Drive Diversity and Inclusion at your workplace

ELECTRO ARO AUTOMOTIVE The Hotspot Of Unique Evs Just Got Better

HEALTH Low-Calorie Foods for a Healthy Body

DESIGN JOURNAL Sculpting A Niche In Next-Gen Marketing Interventions

PREMIERAGILE CONSULTING Bringing Comprehensive Consulting and Transformation Services Under One Roof

TECHNOLOGY 5 Exciting Ai Business Development How They Can Affect You

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

C O V E R S T O R Y

AUXILO FINSERVE India’s Outstanding Venture Filling The Financial Gaps In The Education Sector

Gulshan Parveen | Business Connect

tohn Bruton has quoted, “Financial service providers act as the lubricating oil in the economy. They link consumers who want to invest their savings for a good return with people who want to borrow on best terms of expansion.” The financial sector acts as the backbone of almost all the business domains out there in the world and it is also expanding at a brisk pace. One of the crucial segments of Banking and Finance is Non-Banking Financial Companies (NBFC). These companies operate and perform almost all the respective tasks of the banking sector and majorly deal in lending and advancing. Although, there are multiple firms involved in the particular industrybut the team of Business Connect has given its all to bring the best ones to the table for our global readership in this fascinating read. Our editorial team had an interesting and joyful session with the leadership panel of Auxilo Finserve Pvt. Ltd. The MD & CEO of the company, Neeraj Saxena shared numerous unknown facts about his entrepreneurial journey so far and other valuable nuggets for our global readers that we are keen to spill here. We truly hope and desire that this read will inspire all the upcoming leaders out there and will add some extra value to their lives.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

The Most Promising

NBFC to watch 2022

NEERAJ SAXENA

MD & CEO

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Conceptualized in the year 2016, Auxilo is one of the leading NBFCs that are revamping the respective industry with innovative financial solutions. Formerly identified as Stellenyak General Finance Private Limited, the company is a prime example of experience and expertise. Their unique portfolio and unmatched solution panel immensely impressed us and made us feature them in our upcoming edition-‘The Most Promising NBFC to Watch’ on the cover. Giving a quick snap on his overall business operations, Neeraj asserts, “Auxilo is a pro-education NBFC poised on serving the financing gaps in the Indian education sector, with its focus on students and scaling the education infrastructure through innovative financial solution delivery. We endeavor to create a brand that is trusted and respected in the education space. Providing easy access to capital to students, schools, and colleges is the stepping stone to improving the quality of education. Auxilo envisages catering to the financing requirements of the complete education ecosystem, our financing solution focuses on to improve.” He further adds, “Currently, active segments in our SEL portfolio are Higher Education in India or Overseas, where loans are designed for aspiring students pursuing Higher Education in countries like the USA, UK, Canada, New Zealand, Germany, Australia, Ireland-and any upcoming student-attractive countries. The average ticket size of such loans is 20 Lacs. For higher education in India loans are structured for Executive Education, Postgraduate courses such as MBA as well as Graduate Courses such as B.Tech., BBA, as well as courses for upskilling or reskilling. The average ticket size of the loans is Rs 8-10 Lacs for Graduate Post Graduate Courses & Rs 2 Lacs for Skill Development courses.”

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

EDUCATION SECTOR LOANS (ESL)

In this particular segment, the current focus of the company is on financing solutions for schools, colleges, and their infrastructure+working capital needs. The team of Auxilo currently serves schools that are engaged in providing affordable schooling to middle-class & lower-middleclass families. The loan is given by the company to these institutes for improvement in infrastructure-such as drinking water facilities, creation of additional classrooms, investment in technology such as projectors or Computers, development of labs, etc. The account manager of the company is closely associated with the school throughout the project, and their products are also designed for larger institutions.

THE AUX FACTOR

Neeraj explains further that the company follows an ‘Aux’ factor throughout the organization that represents the core design principle of the lending algorithm of the company. Also, the particular factor acts as the central principle in the lending products of the company. The Aux factor is also recognized as the 3A model internally in the organization, where 3As represent Aspirant, Aspiration, and Access. The visionary adds, “In the SEL lending design the first and foremost emphasis is on the “Aspirant” or the student. We look at the students’ past academics and entrance test scores to understand the potential of the student. The second aspect is “Aspiration” which focuses on evaluating students’ choice of course & university. We rank every course & university to understand the future job prospects for the course, as well as the economic environment & immigration policies of the country where admission is taken. The third aspect of “Access” looks at the repayment ability of the co-sponsor of the loan. Based on

the above, loan is structured. The 3A model enables us to structure the loan as per the strength of the applicant. We have unsecured loans as high as 65 Lacs for a well-deserving candidate too.”

EDGE OVER PEERS

“Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.” A healthy competition throughout the premises of the organization is necessary for proper growth and development if the same-but it is equally important to create a competitive edge in the market. The major reasons students prefer Auxilo over usual banks are specialization, and built by design that is some of their unique selling points. Auxilo is the full education focussed NBFC that brings in the requirement for a deep understanding of the segment and thereby the ability to meet the demands. The leader says that it’s all about empathy and the ability to build a strong abiding relationship that ensures each student has a dedicated loan relation manager, who counsels, guides and handholds the customer in their attainment of fair and favorable financing. The enthusiastic leader affirms, “Increasing choices of specialization and courses are making the student have more demand-based dynamic forms of education themselves, and this calls for the ability and agility to manage financing solutions across a wide array of requirements across the education timeline of an individual. Today a person may be in college but also is engaged in self-education through digital classrooms so education is no longer linear and education seems to be turning into a lifetime consumer product unlike a few generations back. This calls to have a more distribution-centric approach to entrain and give easy access to credit for this consumption. Moreover, loans and the process of getting them to need to be seamless and hassle-free transactions. Customer-focused technology and the ability to aggregate data from varied sources like the Fintech India stack as well as alternative data helps us build faster and more accurate credit decisions and thereby loan delivery. The emergence of data science, AI, and cognitive technologies is helping us build lifetime value engines focused on making our loans accessible and on-demand for the individual and his family once engaged with the Auxilo. Also, the Underwriting and structuring of loans are massively changing so that the dissonance factor is greatly reduced and fair financing becomes more accessible this is happening with the lending paradigm evolving to accommodate more ethnographic factors that indicate ability, intention, and other factors conducive to credit decisions.”

R&D IS THE KING

Research and Development have been crucial to the core business of Auxilo hence apart from traditional risk-based research on the loansand portfolios-the team has widened its approach to view the overall value chain and the customer lifetime across major vantage points, milestones, and moments of truth. The team says, “We focus our R&D investments across product & services design, technology, processes, and most importantly, relationship management and profiling. Being in this space also naturally forces us with a lot of research in understanding the education eco-system its governance and policies, universities & courses, job index and relevant sector, trends in our industry, immigration policies of the country of study, etc. This further helps in process automation thus creating efficiencies & improving the productivity of our workforce.”

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

ORGANIZATIONAL CULTURE

David Cummings has once quoted, “Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” The Management team at Auxilo follows a participative style of leadership where other members of the team contribute to the decision-making process. This not only helps in increasing job satisfaction but also promotes ownership & control, hence motivating everyone to work towards the common vision. The inclusive approach encourages team members to continuously strive for excellence & a driving force for innovation. In this context, the CEO asserts, “At Auxilo, we promote an open & innovative culture. We encourage our employees to challenge the status quo, ask questions & discover solutions. This helps us to re-validate our processes and improve them. We also promote a culture of innovation and beyond-the-box thinking, encouraging employees to research and bring ideas to the table irrespective of their potential and impact. The interconnectedness between various departments and our discovery sessions that we conduct periodically enables us to quickly spot the rights and the errors across the key vitals of the organization. The energy and enthusiasm our team brings daily to the workplace is quite an indicator of our forward-thinking culture and thereby a successful culture strategy.”

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

CULMINATION

There is a perfect quotation that says, “The best preparation for tomorrow is doing your best in present.” And the team of Auxilo has understood the assignment very well as they are engaged in providing top-notch services to its clientele on a large scale with their dedication and passion towards the same. A leader is considered the backbone of any successful business organization as he or she tries his or her best to bring the actual potential of the employees and other people engaged with the same. Before signing off, Neeraj urges all the business enthusiasts out there to put in their best efforts and dedicate themselves to their respective realms. He revealed that he is very much inspired by Warren Buffet-and his one quote that says, “Someone is sitting is sitting in the shade because someone has planted a tree long back.”

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

SUCCESS STORY

Craig Federighi A key driving force behind

APPLE’S WHOPPING GROWTH Craig Federighi, also known as “Mr. Hair Force One himself”, oversees all major development, such as Mac, IOS, and IPadOS. He is positioned as Apple’s senior VP of software engineering. Craig carries an enthusiastic and funny nature, as we have seen his popular presentations at WWDC and other Apple Events. He has more stage time than others, including Tim Cook. In 2016, he reported, owning over 500,000 shares of Apple stock worth about US$180 million in 2020.

CRAIG FEDERIGHI Engineer

Away from the public functions, he is reportedly a great communicator in private. In 2013, the wall street journal said that Apple employees must consider him a responsive executive, someone who replies and reacts to internal emails. His profile has an impressive “rising star” reporting that he tries to build consensus within teams all across the company. EARLY LIFE Craig was born in 1969 in San Leandro, California. After holding an undergraduate degree from Acalanes High School in Lafayette, California, Craig attended the University, Of California, Berkeley, where he earned a bachelor’s degree from the electrical engineering and computer science branch. Also, he did his master in science stream from the same university. Craig got married in 2014. Now he has 4 children.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Offer). By the time in 2009, he left Ariba and returned to Apple to work on macOS. His first physical appearance was at the WWDC event to give, what Craig called a sneak peek of MacOS X Snow Leopard. In 2011, Craig Federighi succeeded Bertrand Serlet (Previous Vice President) as VP of Mac Software Engineering. In 2012, he was promoted as VP Of Mac software engineering at Apple.

CAREER Craig Federighi was working with Steve Jobs at NeXT, where he led the development of the Enterprise Objects Framework (EOF) – it was a software tool for large companies by letting their regular computers connect to the enterprise database. In 1996, Craig started working with Apple when it acquired NeXT. Omni Group Co-founder Will Shipley was working with Steve Jobs at NeXT at the time, and later he wrote that he had not anticipated to like Craig Federighi. in 2011, Will Shipley mentioned in the blog, “In-comes Federighi -the new guy- and he is like seven feet tall and gameshow-host handsome and he’s smiling like a used car salesman,” further, Shipley added, “I will admit it; I was prepared not to like him.”

“You naturally expect a tall, handsome guy to be, well, kind of a jerk,” He said “Like his ideas are more important than yours. But what struck me so hard in that first meeting, so much so that it’s still in my head 17 years later, is that he was there to listen. And not just to passively listen – he wanted to make sure he understood what we were saying, yes, but also to get to the heart of it.”

Craig Federighi once mentioned,

As Craig’s responsibility increased within Apple, his stage time at events improved more quickly. He now looks more confident, enthusiastic, and calm while being on stage. However, not all presentations went well. In 2017, when Craig was introducing Apple’s new face ID feature, it embarrassingly failed to work on the first attempt. Before the event, several people had used the new iPhone. This is why during the demonstration, the face ID asked for a passcode because of several failed attempts, later Craig explained. It’s really embarrassing even it was not a failure. However, Craig headed straight onto a backup phone without being worried.

“We are showing the way to the industry, to the customers, that they can demand more – they should expect more- about the protection of their privacy, and that we can move the industry into building things that better protect privacy”. Craig Federighi is one the very few famous faces of Apple, who has been delivering such great products along with his teams. Apple has really great products, and when Craig introduces upcoming Apple products with his cheerful nature and explanation skill, it becomes more interesting to see.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

10 Best Indian

CEOs

to Esteem in 2022

MRS. MANDA ASHOK AVHAD Breaking Grounds In Industrial Automation Worldwide Indranil Roy | Business Connect

WORLDWIDE

“Leadership is not about titles, positions, or flow charts. It is about one life influencing another.” Mrs. Manda Ashok Avhad, the founder of Arya Systems, lives by this philosophy and leads by it. Even though leadership wasn’t her first choice, starting a company with a motivated team and a clear mission has taken her on an inspiring path on which she aims to help her team succeed. Her Journey began back in 2019 during the early days of COVID-19. She was associated with projects in automation that had a huge and scalable market opportunity. To shape the project as a legitimate job and not a freelancing job, she founded Arya Systems. Arya Systems specializes in instrumentation and control devices. Its designs include DC Motor Controllers for Blower Motors, Geared DC Motors, Johnson Geared Motors, Planetary Geared DC Motors, Water Pumps, Vacuum Pumps, and Mass Flow Controller Display Units. Besides this, it provides customized system debugging, Lab View-based instrumentation interface, PCB designing, and Human-Machine Interface (HMI) design services. The name ‘Arya’ is derived from India’s ancestral heritage with a focus on creating solutions for a new world. Business Connect recently conducted an in-depth interview with the founder for their enthralling edition, “10 Best Indian CEOs to Esteem in 2022.” The following article exemplifies Mrs. Manda’s business acumen and how Arya Systems is impacting the automation industry.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Manda Ashok Avhad Founder

DRIVEN BY A STRONG VISION

There is a saying, “Extraordinary belongs to those who create it.” Mrs. Manda founded Arya through product development. However, she and her colleagues quickly discovered the limitations of their prototype based on outdated specifications. To keep up, they introduced AI and machine learning (ML) to allow for constant refinement of unique updates. Arya has successfully designed a tailored portfolio customized to emergent innovations and demands. To date, the company has developed a wide variety of mass flow controllers, including analog and RS 485 based. Each unit is thoroughly tested to ensure quality at a reasonable cost. Apart from adaptation and exposure, keeping up with the market allows them to collaborate with India’s leading institutions and businesses, both in the private and public sectors, such as Bharat Petroleum, HHV, Shavo Group, and the Indian Institute of Science. Today, Arya Systems is a DIPP-recognized startup for the Government of India. However, the feats weren’t easy to cover. Sailing through COVID-19 while remaining competitive was a test of faith. They worked on multiple strategies to turn challenges into opportunities and unfurl their true potential. But ideas and innovations, coupled with a shared purpose, have kept them in motion. Mrs. Manda also complements her ability to forecast and management skills for their growth. She continues, “Forecasting provides us with a vision, and management provides us with the authority and control to move that vision forward.” Arya Systems has 20

a partnership management model, and they make all decisions through a voting process. Aside from partners, one additional vote is designated for a specialist in law and commerce, and decisions are made solely based on majorities.

WELL-EQUIPED TO DISRUPT

Arya Systems invest in R&D, given that they are committed to new advancements in technology and automation. Technological changes have roused the need for customized services. Specific drivers are necessary to run specific software that would otherwise not function properly. Arya Systems has designed various tailored drivers for IISC because of their efforts and investments in R&D. “We enlisted the help of IISC’s industry specialists, and their advice was vital in its development,” says Mrs. Manda. Technological advancements have also boosted their marketing efforts. This has aided in growing website traffic, not just from India but also from other countries. The increased traffic has aided in expanding reach and exporting products abroad, resulting in a surge in awareness, as seen in the analytics from both traffic and financials. All software systems are cloud-based and secure for better accessibility, transparency, and enhanced digital experiences.

NAVIGATING THROUGH THE PANDEMIC

“Business might be fascinating, but it is not without its risks. Risks, however, are necessary for success and pleasure. ” Mrs. Manda Ashok Avhad The last two years have been exhausting and tumultuous for the whole business sector because of COVID, and none, not even techno-firms, was immune to its transgressions. Arya Systems was also perplexed, given that it had only been in operation for four months when the lockdown was declared. But as mentioned, Mrs. Manda believes in turning risks into steppingstones. Fueled by passion and driven by purpose, they worked on automation projects instead of product development. Their first project was with BPCL. After the success of the project, the same organization ordered a purging unit. It was tough, but they completed the project with a positive outcome. “We had to redesign its hardware, as well as software, and finding success with less experience was truly a one-of-a-kind feat,” exalts Mrs. Manda. They completed another project for BPCL within a day. It was a test of their potential, but they landed it with the utmost success. 21

Aside from fortune, they immediately learned that they needed extra labor, having received many projects. They hired fresh associates, which aided them in identifying new areas in which to expand and work. To sum up, strategic collaboration and working on technology categories (software-based or product-based) helped them sail through. “So, even if there are uncertainties, we will continue to operate in one area, keeping our business cogs spinning, “ adds Mrs. Manda.

THE ARYA FAMILY

For any leader and his allies, striking a balance between success and failure is a serious challenge. Success, nonetheless, inspires hope, while failure imparts lessons. Arya Systems has pledged to keep its team motivated in both scenarios. Mrs. Manda, as the family’s leader, places a high value on encouraging her employees through historical elements. People naturally connect with them, giving them perspective and the drive to overcome any risk. “Motivated people push the board’s decisions to success; it is because of them that we arrive at our desired goal.” A fine instance of this is the efforts to achieve client satisfaction. Success is defined differently in each firm; Arya Systems define success as exceeding client expectations in terms of quality. Simultaneously, they place a high value on bettering their lives. In the end, the client is the god, and all of its values and practices are geared toward their delight. Arya Systems has a big heart for society besides financial opportunities. Many of its employees collaborate with non-profit groups on social projects. During the 2nd wave, they helped NGOs provide vaccines and fill staffing gaps. Mrs. Manda strongly believes business leaders should invest in social work. “It’s not just the responsibilities of the NGOs but all of us,” she affirms. It is, she says, how we give back to society for all that we receive.

A VISION LARGER THAN THEMSELVES

Mrs. Manda started this journey to drive new strides in automation and technology. Taking this vision a notch higher, she aims to expand the firm and make India self-reliant in its domain. Simultaneously, they seek to improve the lifestyles of those attached, who can create a better place for others. “We envision ourselves as one of the leading organizations, serving India’s top institutions in sectors where we are now lagging and heavily reliant on other countries,” Mrs. Manda concludes with a bold statement. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

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CULTURE

Tips to Drive Diversity and Inclusion at Your Workplace Over the past few years, diversity and inclusion in the workplace have always been hot topics. It should be because a diverse workforce (in age, race, religion, nationality, sexual orientation, and gender) has the ability to bring diverse viewpoints and perspectives to the organization, these elements can aid you to produce great products and great new ways to cater to consumers. But it cannot be possible without inclusion (collaborative, supportive, and respectful environment). Many types of research have shown that there is an inherent link between diversity and inclusion. Many strong companies value D&I policy, so do you. Having such kind culture make employees feel more secure and confident. In that case, they can perform better.

Here I have given 4 tips to drive diversity and inclusion at your workstation. SECURE BUY-IN FORM LEADERS

Former PepsiCo CEO Indra Nooyi once said, “Just because you are CEO, don’t think you have landed. You must continually increase your learning, the way you think, and the way you approach the organization.” This is entirely true for driving diversity and inclusion in the workplace. It isn’t enough for any company to have policies in place if they are not being made law. Tone and retheme of activity come from those most visible. So, diversity and inclusion must be led from the top and then lived by all through the organization. A meaningful step towards the right direction makes

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

changes. Leaders run the culture and buy-in from the senior staff can ensure a greater chance of adoption. A great team also requires a leader. A leader, who understands team perspectives, creates a sense among team members that they belong to this place and works to develop a deep sense of alignment and camaraderie. This kind of culture stretches beyond a “diversity quota” in the recruitment strategy and needs to be grown from leadership. The perception; diversity and inclusion are embedded in each aspect of the organization is important for its overall success.

whether it’s learning about special rights in the workplace, how to ease implicit bias from interview panels, or even had experiences of marginalized groups, these are all vital pieces of information in the cause. Now the question is, what is the best way to learn? There is a lot of free and paid training program available on the internet pick best one.

DISCUSS YOUR DIVERSITY POLICY OFTEN AND CLEARLY

Many companies start their diversity and inclusion policy with a perfect plan. But when it comes to discussion, most organizations get stumbled. In order to sustain the policy D&I, often communication is imperative for success. Also, do not forget to follow-through with the plan. The diversity policy makes the base of your organization commitment and posture. It should be consistently promoted; otherwise, it lips the service. Ensure it isn’t just on your web page or in siloed company folders. Put the contents on newsletters, and social media, even use official email to demonstrate that you not only talk the talk. Similarly, that having leader commitment supports the effort, so does your often conversation. It should be followed in two- ways, first by encouraging feedback from your employees and others communicating regularly.

PROVIDE TRAINING AND EDUCATION

In order to proactively demonstrate your commitment to diversity & inclusion, you have to organize training for this policy. It will equip your teams with a deep understanding and practical skills to make sure a more inclusive workforce. As vital as getting a leader to buy in is, each and every team member also need to recognize their key role to support the culture. And it should start with educating team members. So,

ENHANCE THE VOICES OF MARGINALIZED

Your workplace can switch into a breeding ground for microaggressions toward underrepresented groups. In that case, it is difficult for those minorities who work at your place they unsure enough to raise a voice. So, it is crucial to learn how to disturb department and space, privilege, and power. Changes you will be experiencing when you become an effective ally for others. Look around the offices and meetings. Note down on your diary, who isn’t there, and raise this issue. To not let the workplace be a breeding ground, one should be able to bring their best self so that everyone can work and feel comfortable to contribute. Moreover, establish resource groups is another great key to make your team member’s voices heard.

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20 MOST PROMISING

ST RTUPS

TO WATCH WATCH-2021 2022

ELECTRO ARO AUTOMOTIVE

THE HOTSPOT OF UNIQUE EVs JUST GOT BETTER Gulshan Parveen | Business Connect

“In order to succeed, your desire for success should be greater than your fear of failure.”

hen a person initiates something innovative and extraordinary, he or she faces multiple hurdles on the way. But the real passion is that which makes the person keep standing and focused towards his or her desired goals-and we call those enthusiastic people entrepreneurs. A famous persona has once quoted, “A big business starts small.” There are so many budding business ventures that are relentlessly working in their respective realms and scaling day by day. Undoubtedly there is a wide range of ‘startups’ in the present business market that are not less than any well-established venture out there. All they need is slight support of their clientele and a well-managed team to scale the success ladder in this cutthroat competitive scenario. Business Connect has been an active witness of numerous developing and innovative startups since their inception and has also featured them in its portfolio. And here again, we are back with another story of success and innovation by featuring Electro Aro Automotive Pvt. Ltd. Their unmatched service panel inspired us to make them a part of our exclusive edition-‘Most Promising Startups to Watch in 2022’. Our editorial team had an interesting and joyful session with the Director of the company, Atul Goyal, who shared a bunch of unknown facts about the company with us. He also shared some valuable nuggets for the upcoming business leaders out there that we are keen to spill in this fascinating read. The Electric Vehicle Industry is emerging at a great pace as an alternative to fuel-powered vehicles since the depletion of fossil fuels is shooting. The environment across the globe is becoming polluted immensely, and traditional vehicles are playing a major role in this phenomenon. Adapting the trend of electric vehicles is the need of the hour to transform the world into a better place for the present as well as for the next generation. In this regard, many technological brands are entering the industry to explore growth opportunities in the same, but Electro Aro Automotive stands in the crowd like a sore thumb. Explaining, in brief, the inception motive of the venture and the journey so far, Atul affirms, “The automotive industry has become one of the most important worldwide industries, not only at the economic level but also in terms of research and development. Increasingly, there are more technical elements

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

ATUL GOYAL DIRECTOR

that are being introduced on the vehicles towards the improvement of both passengers’ and pedestrians’ safety. No doubt, Electric Vehicles (EVs) are gaining momentum due to several factors, including price reduction as well as climate and environmental awareness. Electric two & three-wheelers have greatly penetrated the market. The high-speed two & three-wheeler segment receives support from the government in the form of subsidies and exemptions on the registration fee. Moreover, these vehicles have gained much popularity owing to the comfortable and economic mode of transport they provide to fellow commuters. In India, the majority of passenger transport activities occur in urban areas, suburbs, and townships. In this transport mechanism, three-wheeled vehicles play the most important role as public, private, and para-transit modes of transportation.”

BRAINS BEHIND THE BRAND

The Director of the company, Atul has earned a Master of Science in Finance (MSC) from the University of Manchester in the United Kingdom. He earned a Bachelor’s Degree in Business Management with a concentration in Finance from Christ College in Bangalore. Other than having complete and deep knowledge of the automotive domain, he is also a top-notch and visionary leader. As a member of the industry since January 2016, he has witnessed the industry’s growth very closely. He has done everything from the ground up, including setting up the plant and manufacturing the products according to consumer demand. As a result, the company is a pioneer in its segment and a renowned name in the industry.

CULMINATION

BACKBONE OF THE ORGANIZATION

Syncing with technology is extremely vital to sustain the growth of an organization, and the team of EAA ensures to have a firm connection with changing trends by introducing innovative equipment in its vehicles. The consumer of the electric vehicle sector is facing numerous issues, but EAA takes the stand in the market to solve those issues of the clientele with its supreme research and development team, which is striving to convert EVs into robots using advanced robotic technologies. Shining some light on this, Atul affirms, “We at Electro Aro Automotive Pvt. Ltd. believe in our potential to make automobiles the most entertaining, comfortable, purposeful, and affordable means of commutation we ever had. Our mission is to reduce the emissions that contribute to climate change, improve public health and reduce ecological damage, we aim at building a commercially viable forum, especially for the lower strata of our society hence aiming at making affordable Electric Vehicles.”

In India, the market for electric vehicles is expected to grow by 44% in the next three years as a result of government policies promoting battery vehicles, an increase in environmental awareness, and petrol prices. Electro Aro Automotive is expecting to increase its product line and is planning to spread its roots globally. Before signing off, Atul says,

“

A Valuable Lesson We Have Learned As A Corporation Is That We Can Guarantee The Success Without Causing Any Harm To Nature, Along With The Advent Of Aspiring Technologies.” And For The People Having An Aspiration, He Has A Special Message, “Until Your Motto Is Not Against Your Morals And Ethics, No One Can Stop You From Writing Your Success Story.

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HEALTH

To live a healthy life, it is necessary to have a fit body and for that a healthy diet is really important. Having low-calorie foods for a healthy body with good nutrition is one of the key steps to a healthy life. Nowadays, people are into bad eating with the consumption of junks and a lot of oily and spicy foods, forgetting how harmful it can be for their body. It is still not late! Try to attain a healthy body by keeping a balanced diet.

Start eating food that has vitamins and minerals, which includes fruits & vegetables, a source of protein and whole grains. In the beginning, it might feel hard to change your eating habits but being focused on small changes, will help you to walk on the path to improve your health. Opt for foods that have a naturally low-calorie count with good nutritive value.

Here is a list of 5 Low-Calorie Foods for A Healthy Body that will help you to maintain a healthy weight and promote overall health & wellbeing.

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LEAFY VEGETABLES Green leafy vegetables are most common among those people who are health-conscious. These are some of the best low-calorie foods for a healthy body that delivers a lot of minerals, vitamins and phytonutrients and they are considered the most nutritious. One of the best green leafy vegetables for people who are into weight loss is Spinach, as it is packed with nutrition like Vitamin C, iron, magnesium, calcium and protein. It also slows digestion and keeps you feel full.

LENTILS These tiny little beans that come in brown, red, black, and green varieties are rich in a high level of protein and fibre. Lentils are good for boosting health as they have a plentiful source of folic acid and potassium that helps support your heart health. Lentils are best consumed as normal daal or as a vegetable soup, which has a very low-calorie count and the macros are good for a balanced diet.

CITRUS The bright, refreshing, colourful, fragrant and juicy citrus fruits are the best low-calories food for a healthy body that is not just delicious but are also rich in multiple nutrients like Vitamin C and Dietary fibre that keeps your appetite in control. Citrus fruits such as Lemons, Oranges, Mandarins, Limes, and Pomelos etc. are consumed for their numerous nutrients like Flavonoids, which are plant-based nutrients and Dietary fibre, which is a type of complex carbohydrate that is found in plant foods.

OATS A steaming bowl of freshly cooked oats drenched in milk is the healthiest breakfast you could ever have. Oats are rich in soluble fibres, which help in lowering cholesterol levels. This is considered as one superfood that can easily fit itself to suit your needs, which will boost your energy levels and will help you lead a healthy lifestyle.

GOURDS The family of gourds have Ridge Gourd (Turai), Bitter Gourds (Karela), Bottle Gourds (Lauki), and Pointed Gourd (Parval) etc. they are packed in a whole lot of nutrients. Gourds are high on nutrition, great for diabetics, aids digestion and boost weight loss. Gourds can be consumed in vegetable form, juice, or even it can be made in as a healthy smoothie by adding apples and spinach to it. Gourds are amazing to strengthen the immune systems and it contains anti-ageing properties, which boosts skin health.

Consumption of a wide variety of filing foods with a lot of proteins and fibre will help you fight cravings and when the above mentioned low-calorie foods for a healthy body are paired with maintaining an active lifestyle, it keeps you feel satisfied.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

KUSHALA REDDY

SCULPTING A NICHE IN NEXT-GEN MARKETING INTERVENTIONS

Indranil Roy | Business Connect igital marketing is the “next big thing,” and the credit goes to the internet revolution and the advancing digital technologies. 60% of the global population has access to the internet, out of which 92.6% access through smart devices. Because of their growing popularity and use, creative branding professionals have a unique opportunity to push novel marketing solutions–strategies that can develop a strong and distinct position for a brand. Furthermore, since COVID-19, digital and social media platforms have proven to be a viable means of expanding brand reach and connecting with the intended audience. The endless possibilities of digital marketing inspired Kushala Reddy, a young and vibrant architect from Bengaluru. She saw how social media platforms make it easier for businesses to communicate with their customers. It gives branding agencies the freedom to try alternative marketing methods with the highest conversion rates. Kushala viewed this as an opportunity to capitalize on a shift in marketing strategy and demonstrate her love of design by creating brand stories for businesses on social media. She started Design Journal, a design and social media agency with a specific vision and emphasis on providing bespoke solutions that can give any brand an “off the shelf” look in a cutthroat market.

REIMAGING BRAND IDENTITY

Kushala’s ambition for her company was simple: to blend her design sensibilities and meticulous attention to detail with her passion for creating memorable brands. She has always been passionate about creating a dynamic visual identity that can help businesses establish their roots, improve their stance, and scale quickly as leading players. The focus on carving a niche for brands is reflected in its exclusive portfolio. Design Journal offers overall brand development, social media management, and digital marketing. The firm caters to a wide range of businesses, assisting them in tying up loose ends, such as mismatched messaging, unclear distinctions, and erratic branding, so that they may keep going forward with confidence. Design Journal is noted for its striking but simple aesthetics, strategic marketing, and actionable responses. The offerings are backed by the founder’s and her team’s intense brainstorming. The firm aspires to be an enterprise’s go-to design and social media partner. In three years, it has hoisted the flags of many firms by creating a watertight brand identity that fits their products and business goals. Their projects are a mix of new ideas and innovations that clients can readily embrace. They concentrate on influencing the audience’s perception through eliciting emotions in order to garner a consistent response. Through continual innovation, Design Journal aims to raise awareness of the benefits of social media for businesses of all sizes and help them scale to their full potential.

DRIVING CONTINUOUS INNOVATIONS

India has one of the most cutthroat markets in digital marketing. With new players spiraling in everyday, it becomes difficult for businesses to find a trusted branding partner. Design Journal addresses the scenario with its value-added approach. The firm

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stands on values of simplicity, openness to change, quality, and transparency. These values also showcase Kushala as a leader. She recognizes that, besides customization, today’s businesses value clarity above all else. It is critical to pay close attention to every detail on the table. It helps serve as a client’s extended arm throughout a project, delivering a lasting impression. Design Journal is also very active in R&D, which aids in monitoring changing client needs and refining the portfolio. “Driving continuous innovations in improving our services is our steppingstone to survive in today’s competitive market,” asserts the founder. In the end, the firm strives to offer adaptive and accessible solutions in the market. They keep an open mind about new technology in order to develop customized tactics for unique requirements. This, in turn, demonstrates a basic strategy for developing business relationships, fostering trust, and driving the firm’s growth. Staying up to speed with contemporary trends has helped the firm level up from traditional settings. They have sped up their operations and are uncovering new opportunities for individuals and businesses that couldn’t have been possible otherwise.

KUSHALA REDDY: A PARADIGM WOMEN ENTREPRENEUR

Whether it’s opportunities, innovation, or leadership, Kushala has always taken a bold but sensible approach. Kushala believes in democratic leadership, keeping everyone’s input in place to maintain a specific course. Instead of comparing herself with her male counterparts, she believes in taking a distinct approach. But behind her tenacity lies a critical ambition. She explains, “I want to create a positive impression on my daughter as a mother through my actions, attitude, and behavior. I want her to believe that she can achieve anything she sets her mind to.” But she knows it’s not that easy. While female entrepreneurs are emerging more than ever nowadays, taking up powerful roles in various ecosystems, it’s still a long way to equal opportunities. While exploring the digital space, she seeks to set an example through her leadership and inspire other women to follow their passion. And it’s scientifically proven that having

women in leadership positions fosters more productivity. It also helps in closing the gender gap and creating a more inclusive workforce. Offering growth opportunities to women also helps them lead meaningful lives. As a working mother, Kushala understands the difficulties of balancing work and home. “Often, women who are equally competent as men are denied opportunities because they cannot reconcile work and life,” she laments. She hopes to see aspiring women rise with new prospects across the industrial landscape with boldness and compassion.

PEOPLE HOLD THE CARDS

With all the technology and innovations around, one thing that Design Journal prioritizes above all else is its team. In other words, if technology is the heart of their business, the soul remains with their people. Even though the team is short, everyone plays an equivalent and adept role. And what keeps them together? A shared sense of creativity and collaboration that goes beyond the line of duty to drive an aesthetic sensibility. Take web designing as an example. From brainstorming to coming up with a concept that works for the client, designing a creative that resonates with them, executing it with precision, and publishing it to scale, the entire process has multiple people and teams collaborating on every minute detail, leaving each person feeling that they are part of the process. Collective brainstorming also aids in the decision-making process for each client’s strategy. The company 33

seeks to keep a synergistic tie between technology and talent, which fosters agility in responding to the most complicated challenges. Employees feel valued when their inputs are valued in the workplace, which keeps them engaged.

BORN FOR HIGH STAKES

“I strongly believe it’s not how huge the turnover of a venture is, but what value it adds to its clients,” states Kushala. In just three years, her firm has helped many dynamic brands establish their presence in the digital space. They have crafted designs for clients across verticals, helping to optimize their sales. Recognizing the consistency, Kushala has been honored with the Indian Achievers Award 2020-21 for Excellence in Brand Design and Development. She is featured in business journals like India Saga, Outlook, and Mid-day. Her journey, however, is far from over. She will continue excavating the social media market to improve impact on clients and unroll the various prospects for AI to disrupt the digital marketing field and be prepared for future crises.

INSPIRING ALL THE ASPIRERS

“Success comes to people who don’t give up. Be persistent, view your failures as learning opportunities. For aspiring women, gender bias shouldn’t stop you from achieving your goals. Know what stands before you, prepare for it and venture out.” - Kushala Reddy (Founder)

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

PREMIERAGILE CONSULTING

Bringing Comprehensive Consulting and Transformation Services Under One Roof Puja | Business Connect

ith PremierAgile, an incredible brand in his own right, Suresh Konduru leads the consulting and transformation servicing space. PremierAgile offers comprehensive trailblazing Coaching, Consulting, Transformation, and Training in the areas of Agile and Scrum to different sectors including banking & finance, insurance, manufacturing, automotive, telecom, aerospace, marketing, consulting, and services, and many more. They boast incomparable learning programs powered by globally recognized Scrum Alliance flagship certifications like CSM, CSPO, A-CSM, A-CSPO etc; and also offers world class scaling programs such as SAFe by partnering with Scaled Agile Inc, USA. Specialized in consulting and transformation services, PremierAgile helps global enterprises, teams, and individuals transform to an Agile way of working. The company has successfully supported numerous organizations to move beyond their traditional work processes to advanced ways of working that as given organizations an edge over their competitors in terms of Time to Market, Profits, Customer Satisfaction, De-Risking, Compliance, etc. The genesis of PremierAgile was based on the need to address the ever-existing real-time everyday problems embedded in the current training programs. They intend to extend to their learners a real-time learning experience both in physical classrooms or virtual training sessions, with the unique Brain Science techniques. Its training programs are based on Neuro-Science learning and research conducted for over 50 years. Brain Science techniques help learners to experience real-time learning both in physical classrooms or virtual training sessions.

PREMIERAGILE’S EXCLUSIVE SERVICE PORTFOLIO

PremierAgile offers comprehensive Agile consulting and coaching solutions under one roof. These include:

TRANSFORMATION & COACHING

Suresh Konduru

CEO, Lead Coach & Trainer www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

With several years of hands-on transformation experience at global Fortune 500 enterprises, the company’s coaches and trainers support learning

as well as design their future roadmap that is perfect for an organization’s transformation. From the organizational change initiatives, Agile and DevOps transformation, tools implementation, scaling to complex portfolio levels, PremierAgile works as a one-stop destination for all transformation needs.

TRAINING

PremierAgile’s trainers are amongst the first few accredited global trainers. Having trained more than 20,000 associates and several organizations globally in almost 35 countries and uniquely rated 5/5 on Google, PremierAgile is the preferable training partner for numerous large and small corporates worldwide, as well as for individuals looking for career progression. It offers flagship certification programmes in the Scrum Alliance like CSM, CSPO, A-CSM, A-CSPO, etc., and other certification programmes in the areas of scaling, DevOps, coaching, management, technologies, tools, etc. The firm is also accredited with Scaled Agile Inc, that provides Scaled Agile Framework (SAFe) and the associated transformation resources. Few scaling learning programs are Leading SAFe, SAFe Product Owner-Product Manager, SAFe Scrum Master etc.

IN-HOUSE SOLUTIONS PACER

easier and more effective than ever. Here, the company helps participants enact real-time situations and perform simulations during the learning. The workshops also run the participants through several non-software industryrelated scenarios and examples.

THE USP

As a premier quality provider of continuous learning opportunities in the areas of Agile and Scrum, PremierAgile’s core motive is to enhance the career of every learner to new heights. The uniqueness of the enterprise lies in its goal to support and empower businesses to transform from traditional models to Agile organizations. The organization has transformed Fortune enterprises from traditional models to Agile organizations for nearly 25 years. The highly immersive training is powered by brain science learning techniques resulting from neuro-based research for the last 50 years. Additionally, they provide free mentoring for individual learning as well as real-time resources which will help the learner implement Scrum successfully.

AWARDS & MILESTONES ON THE WAY

PACER support organizations to come up with excellent customer products and services. This unique framework allows early feedback and collaboration in contrast to a traditional way of operation. It is built on Scrum and defines an iterative cycle of activities to build products incrementally – be in software, hardware, manufacturing, banking, marketing, and a lot more.

EXEPEDIA

Exepedia is a coaching model created by PremierAgile in collaboration with other seasoned practitioners. It helps create alignment during organizational transformations across the leaders and senior executives. This model consists of a series of group workshops and individual coaching sessions to help leaders co-create a shared transformation vision and align on a collaborative execution plan. The Know-Believe-Achieve coaching model was launched in Global Scrum Gathering Singapore 2017. It supports leaders to transform organizations, this model is being used by many large and small organizations.

AGILE PRODUCT METRICS

The man behind the idea, Suresh Konduru compiled ‘Agile Product Metrics’ from his real-world experiences in Agile transformation and coaching. It includes a comprehensive 101 metrics adopted by several Agile teams across the world. These metrics are super helpful in measuring and managing the performance of products, services, business processes, team performance, etc.

OD INTEGRATION

With the joint research on how Agile practices can be leveraged in Organizational Development (OD), PremierAgile built OD-Agile intelligence and analytics; and presented all its findings at an International OD Conference in 2016.

TRAINING SCRUM FROM THE BACK OF THE ROOM

An exclusive guidance ‘Training Scrum from the Back of the Room’ by PremierAgile makes the learning process 37

Having navigated the business through calibrated milestones, PremierAgile is moving up the maturity cycle in 2022. The company reached its first milestone as an amazing consulting and coaching partner for organizations. In the next, PremierAgile has been featured among ‘Top 10 Agile Consultants - 2021’ by CIOReviewIndia because of its world-class learning workshops powered by real transformation experience, post-workshop support, and service, several in-house learning solutions. It has also been awarded as the ‘Best Agile Consulting & Transformation Services Provider 2022 - India’ by Corporate Vision, a UKbased magazine.

GUIDING FORCE SURESH KONDURU – CEO, LEAD COACH & TRAINER

The man at the helm, Suresh Konduru is an IT expert with nearly two and half decades of experience extensively in Agile Transformation, Agile Consulting, Agile Coaching & Scrum Training, Delivery Management, Program Management, Project Management, for Global Fortune 500 customers. Specialised in “Training Scrum from the Back of the Room” based on Brain Science learning, Suresh Konduru has delivered Agile & Scrum workshops across 35 nations and trained more than 12,000 globally. Rated as 5 out of 5 because of his excellent coaching and guidance, Suresh provides coaching at all levels including team, enterprise, and leadership. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

TECHNOLOGY

5 EXCITING AI BUSINESS DEVELOPMENT HOW THEY CAN AFFECT YOU FACIAL EXPRESSION DECODING In our daily life interactions, we use tons of nonverbal cues, including facial expressions, intonations, gestures, and posture, to convey our emotions and feelings. For us, it has always been an easy task to decode people’s emotions and understand what individuals are trying to say. But intelligence technology can do the same now. According to nature.com, Researchers have used an ML Algorithm to decipher the seemingly inscrutable facial expressions of laboratory mice. While companies like Emotient and Affectiva are developing AI algorithms to read and decode people’s faces. Imagine being able to read your customer’s feelings as they use your product or service. Or Being able to target ads to individuals when they make a sad or angry face. This will be the future of the business to consumers interaction.

Nowadays, when you ask people about AI (Artificial Intelligence), they will start picturing some science fiction-inspired images of the machine-dominant futures. After all, we all are influenced by Hollywood movies like Robot, Interstellar, and more. For them, AI is just a concept, but in reality, AI has already become part of our lives. We are using AI every day. For example, Alexa or Siri, you know the capabilities, right? But this isn’t the end of AI. Today, AI has made business more efficient. Let’s deep dive to know about it.

HERE ARE THE FIVE EXCITING AI BUSINESS DEVELOPMENT VIRTUAL ASSISTANT Increasing popularity in the business world has pushed the AI Virtual assistant toward rapid innovation and development. As employees and employers struggle to effectively work remotely. While giant tech companies are giving their efforts toward a multitude of changes in AI assistants. In its digital assistant and AI voice assistant forecast for 2016 to 2021, by 2021, approximately 47.6% of AI virtual capable devices are estimated to be used in Asia and Oceania, as per Ovum. The Virtual assistant like Amy or x.ai has been seen as the most exciting and beneficial for entrepreneurs. Amy is an AI voice assistant that’s not just schedules meetings but also interacts with your contacts like a human. The AI virtual assistant is a fantastic innovation, it is saving many hours in a week.

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DEEP LEARNING

BUSINESS FORECASTING

Deep learning is merely part of machine learning in AI in which a device can learn to improve on its own by examining computer algorithms. This AI function imitates the workings of the human brain in processing data for use in detecting objects, identifying speech, translating language, and giving results as per making a decision on its own. A most interesting fact is, Deep learning doesn’t need human supervision. Imagine, what can possibly you do with it in your business? You don’t need a translator to communicate with foreign business clients, it can be used to determine which ads to display to your customers in real-time, you will have a self-driving car, and many more you can do with it.

AI-based devices are increasingly being to fill the gap between quantitative and quotatives analysis of marketing prospects. It has emerged that holds considerable promise in helping, to improve the forecasting process, including understanding the customer pattern demands, employee’s turnover, distribution requirement, cash flow, and many. Overall, AI-based application helps make business forecasting both automatic and accurate.

HEALTH MONITORS As per OECD estimates, 20% of health expenditure is wasted worldwide. The United States Institute of medicine made research the figure is more like 30%. Using both estimates, the top 15 countries by healthcare spend waste an average of between $1,100 (Approximately 80482.05 INR) and $1,700 (Approximately 124381.35 INR) pp/annum. That’s why many multinational tech and start-ups are making more efforts to make the CEO of your own health as well as reduce the prices of healthcare. There are many ways AI can empower in the medical sector, such as Guiding treatment choice, clinical trials optimization, and drug development, empowering the patient. On the other hand, many AI devices are being developed, so that you can manage your health by yourself and, in some cases, you can replace doctors and hospitals, with the combination of AI and personal smart monitors.

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