Special Edition April 2023

EXEMPLARY BUSINESS NAVIGATING EVOLVING LANDSCAPE…

We are extremely elated to give you this month’s special edition. It is imperative to keep informed and engaged as the world navigates the always shifting business landscape; don’t you think? This issue includes in-depth analyses, perceptive interviews, and informative pieces from leaders and experts from the business fraternity. According to our worldview, knowledge is the greatest power. As a result, we have provided you with an exclusive story that includes the newest trends, business best practices, and techniques. This will enable you to succeed in the cutthroat business environment of today as it contains something for everyone, whether you are a startup founder, an experienced entrepreneur, or a corporate executive.

New trends and ideas are always emerging all across the globe, and the business world is no exception. Hence, we have concentrated on some of the most important trends that are now influencing business. The rise of remote work and its effects on business operations is one of the major issues we discuss in this episode. We examine the difficulties and possibilities posed by this transition and offer suggestions on how businesses might adjust to the new reality as a result of the COVID-19 pandemic, which has forced many enterprises to adopt remote working. Another trend we look into is the growing prominence of sustainability and corporate social responsibility. Companies are under pressure to support socially conscious initiatives like sustainability and other ethical business practices as consumers grow more aware of how their purchases affect the environment and society.

We also cover the growing significance of data and analytics in driving business success. With the explosion of digital technology and the rise of big data, companies that can effectively harness data insights are poised to gain a significant competitive advantage. This edition features articles that provide practical tips and strategies for leveraging data to drive growth and innovation.

For the cover page, we have brought to you the spectacular success story of Naimish Sinha, the Chief Technology Officer of EaseMyTrip which is an eminent online travel portal that revolutionized the process of travel bookings. We are confident that the insights shared by Naimish in this story would allow you to fathom the intricacies of travel business and tech inclusivity in the current business scenario. Do read out the cover story and share your previous feedback with us.

At last, before signing off, I would like to extend my gratitude to all our contributors, who have shared their valuable insights and expertise with us that helped in the formation of this comprehensive read. Their perspectives and experiences are a testament to the resilience and adaptability of the business community.

Kajal Dobhal

Kajal@businessconnectindia.in

Vol - 5|Special Edition|April 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra

Avishek Singh | Kriti Anand | Sanjay Maurya

Business Head

ASHISH KUMAR

Senior Marketing Manager Sonia Tiwari

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Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma

Sudha Gupta | Vikash Kumar | Archana Mawar | Kazim Barati | Rahul Kumar | Abhishek Mishra |

Vijender Saroj | Karan Sharma | Kavita Tiwari | Sonali Priya | Kamaksh Panwar | Suful Bhattacharjee

Co-ordinator (Business Connect-Clients)

Anita Kumari | Priyanka Gupta | Archana Mawar

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Sweta | Shweta Kumari | Rekha | Khusboo | Hitesh | Khushi | Nupur| Gunjan

Finance Team

Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Pawan Yadav | Vishant Saroj | Vandana Gusain

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari | Simran | Hitesh

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Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

EaseMyTrip

Naimish Sinha: the Tech Genius Behind EaseMyTrip…

ssays the (CTO) Chief Technology Officer referring to the day-today tech dominance seeping into human lives. It is no surprise that Naimish Sinha is being featured at the cover page of Business Connect’s exclusive edition, which highlights the visionary leaders who are driving innovation and growth across various industries in India. For this special publication, we couldn’t find a better profile than his to be published at the forefront. This article will allow our global readership to delve into Naimish’s journey as a tech leader, his achievements, and how he has led the transformation of EaseMyTrip into asecond largest online travel tech platform..

The very first question that may arise in our reader’s mind is- what’s the need to highlight tech leaders? Well, to answer it, we assert that tech dynamos like Naimish Sinha are crucial for driving innovation, growth, and success in today’s fast-paced and highly competitive business environment. They possess a unique set of skills, knowledge, and expertise that enable them to make informed decisions, take calculated risks, and navigate complex challenges with ease. In particular, technology leaders are essential in helping companies stay ahead of the curve by leveraging cutting-edge technology to develop new products, improve processes, and enhance customer experiences. They bring a strong platform mindset to every organizational operation, helping to build scalable and robust technology platforms that enable businesses to achieve their goals and drive growth.

“The technology world is incredibly dynamic, and we frequently hear about ‘game-changing’ new developments. The next big thing and the next generation of technology have both been used to describe significant technological advances,”

Kajal | Business Connect

“DISRUPTIVE SOLUTIONS EMERGE ONLY WHEN YOU DECODE CUSTOMER BEHAVIOUR”

Naimish Sinha

CTO (Chief Technology Officer)

A brief of the ‘tech evangelist’

Naimish Sinha is a highly accomplished technology leader who has made significant contributions to the software development industry. He is the CTO of EaseMyTrip, a leading travel company in India that specializes in providing seamless travel experiences to its customers. Naimish is known for bringing a strong platform mindset to every organizational operation, and he has a consumer-centric approach to product management. His expertise in building scalable and robust technology platforms has earned him a reputation as a thought leader in the tech industry. He possesses a consumer-centric mindset that prioritizes customer needs and experiences. He understands the importance of building core organizational capabilities in tech and other vertical functions and is dedicated to constantly simplifying complex processes to differentiate his business from competitors at the core.

EaseMyTrip- A glance

EaseMyTrip is a leading online travel company in India that provides affordable travel solutions to customers. Founded in 2008, the company has become one of the most trusted travel brands in the country, with a reputation for providing quality service and value for money. EaseMyTrip offers a range of travel products and services, including flight tickets, hotel bookings, holiday packages, bus tickets, and car rentals.

This platform’s user-friendly design, which enables clients to swiftly and simply book travel services, is one of its main advantages. With a straightforward and user-friendly interface that makes it simple for users to locate and reserve the travel items they require, the platform is created to offer a smooth user experience. The platform’s strong scalability enables EaseMyTrip to handle large traffic levels and provide consumers with prompt, dependable service.

EaseMyTrip’s emphasis on customer satisfactionis another one of its primary advantages. With a dedicated customer service team on hand around-the-clock to help clients with any questions or concerns they might have, the company is committed to giving customers high-quality service and support. With no convenience fee or charges, EaseMyTrip also enjoys a solid reputation for fairness and transparency, ensuring that customer care paying the right price. It has also been at the forefront of digital transformation in the travel industry, leveraging modern technology to provide innovative solutions to customers. The company has developed a range of advanced tools and features that help customers find the best travel deals and plan their trips more efficiently. EaseMyTrip also has a strong focus on data analytics, using advanced algorithms and machine learning techniques to analyze customer data and deliver personalized travel recommendations to customers.

In a nutshell, EaseMyTrip is a highly successful travel company that has earned a reputation for providing affordable travel solutions, quality service, and a seamless user experience to customers. The company’s focus on customer satisfaction, transparency, and innovation has indeed helped it become one of the most trusted travel brands in India, and it is well positioned for continued growth in the years ahead.

A tech leader with a difference

Naimish Sinha has a deep understanding of the entire software product lifecycle, from product planning to technical support. He has spectacularly led numerous software development projects, and his expertise has helped organizations improve their technology platforms significantly. His approach to software development is focused on scalability, which he believes is critical to building high-quality products. His experience in building consumerfacing B2B and B2C platforms and multi-tenant SaaS-based products that can handle high payloads of millions of hits per day has made him a highly sought-after technology leader.

The range of Naimish’s competence goes beyond software engineering. He has a lot of experience with digital transformation, which is becoming a crucial component of contemporary company. His strategy for implementing digital transformation include streamlining complex procedures and investing in the proper personnel to set himself apart from the competition. He is quite knowledgeable in a wide range of sectors, including online travel, SaaS, finance, health science, and insurance. His proficiency in these fields has enabled him to create extremely powerful technological platforms that are tailored to certain business requirements. Throughout the course of his long career as a software developer, he has effectively upgraded legacy products utilizing cutting-edge software and technology. He believes that building core organizational capability in tech and other vertical functions is essential to achieving longterm success. He has an excellent track record of building user-friendly themes that have gained significant trust and appreciation from customers. His ability to create consistent and user-friendly themes has helped him create products that are easy to use and understand.

Naimish’s expertise in software development has made him a thought leader in the tech industry. He is known for his ability to build high-quality, scalable products and software platforms that cater to specific business needs. His focus on scalability has helped organizations improve their technology platforms significantly, leading to better customer experiences and increased revenue. Naimish’s expertise in digital transformation has also helped organizations he had been associated with in the past to simplify complex processes, leading to better efficiency and increased competitiveness.

When it comes to defining his success mantra, he is known for excellence in execution and continuous success involves investing in the right people and simplifying complex processes and interactions. He believes that the key to success in any business is to focus on building scalable and robust technology platforms that can cater to specific business needs. Naimish’s approach to software development is centered around scalability, which he believes is critical to building high-quality products that can handle high payloads of millions of hits per day.

According to his clients, he is a highly organized, goal-oriented, independent, and diligent perfectionist who is always prepared to exert all of his strength and efforts to complete the task. Active and well-educated, he has the ability to work in a hectic setting.

Naimish is undoubtedly one of the most sought after tech leaders in the technology industry.

SANJIV BAJAJ HOW

TURNED BAJAJ FINSERV INTO A FINANCIAL POWERHOUSE

Bajaj Finserv, a leading financial services company in India, has gained a competitive edge in the consumer lending market by being an early mover in the industry. The company’s interestfree EMI model, also known as its small ticket model, has been highly successful in the Indian market. This innovative approach has enabled Bajaj Finserv to capture a large customer base and establish a strong brand reputation in the industry.

Under the leadership of its Managing Director, Sanjiv Bajaj, Bajaj Finserv has focused on sustainable profitability and innovation to transform itself into a financial powerhouse. Sanjiv’s strategic vision and entrepreneurial spirit have been instrumental in expanding the company’s business verticals and diversifying its offerings to cater to a wider range of customer needs.

With a strong focus on customer satisfaction and convenience, Bajaj Finserv has leveraged technology and digital platforms to enhance its service delivery and streamline its operations. The company’s customer-centric approach, coupled with its commitment to ethical business practices, has helped it build long-term relationships with its customers and stakeholders.

Sanjiv Bajaj’s History

Sanjiv Bajaj was born on 2 November 1969 in a Bajaj family. He is the grandson of Jamnalal Bajaj (Founder of Bajaj Business) and the younger son of Rahul Bajaj. Sanjiv first completed his schooling in a catholic convent school and then pursued his further education in mechanical engineering at the University of Pune and did his master’s degree from the University of Warwick, and from Harvard Business school he completed his degree in management. In the year 1994 he first started his career with Bajaj auto as heading of finance, Sanjiv introduced American – style supply chain management thereby using general motors as a model and in the same year, he served Bajaj Auto as the non-executive director. In 2007 when Bajaj Auto separated Sanjiv took a place of managing director of Bajaj Finserv and also played many additional roles in the insurance and Finance sector of the same company.

The Rise of Sanjiv Bajaj

In 2008 when Rahul Bajaj left the company then Sanjiv Bajaj took over the position as BFS’ s managing director and at that time he was only on financial services of the Company and today, BFS operates as the financial services holding company of the group, and holds stakes in three key businesses their named are the non- banking finance company, Bajaj Finance Ltd, Bajaj Allianz General Insurance and Bajaj Allianz life Insurance. BFS approach is seen when financial services firm was scouting the landscape in silicon valley to know the ecosystem and finding the opportunity to partner with some fintech companies is the proof of BFS’s moves towards success. The idea that differentiate BFS companies from rest is a single minded focus on sustainable profitability with innovation. Marketers loved the strategies of BFS which sharply grew with a compound growth rate of 29% over the five years. After that Bajaj becomes managing director of Bajaj Holdings and investments and guide the company which has $1 billion in cash and investments. The Bajaj family is ranked 19th on the 2015 Forbes India rich list with a total net worth of $ 4.4 billion estimate of September 2015 and now BFS holding as the financial services of the year 2018-2019. He becomes the deputy chairman of the Confederation of Indian Industry (CII) later on in the year 2022- 2023 he took the charge as the president of CII and in the present he is the chairman and managing director of Bajaj Finserv and recently on may 2022 he is reappointed as managing director for five years.

Awards

Bajaj is awarded by so many awards in which some of their famous recognised awards in the year 2017 he got transformational leader award at the Asian centre’s leadership and in the same he was awarded as Ernst & Young Entrepreneur of the year Award. In 2018 he got Economic times awards for fulfilling the position of Business leader of the year and in 2019 he was awarded the title of Entrepreneurs of the year and on that occasion he got All India Management Association managing India Awards and also got Banker of the year award in 2019 for Financial express.

Bajaj’s way of doing work

Transparency and fairness with the customers is the main thing that Baja did and that makes their customers rely upon them completely for their financial needs and supplements. Bajaj said that the market can go up or down but we need to remain transparent with the customers and always have to explain things to the customers so that they can easily make any financial decision with no fear of loss. He always had a vision in his mind and to achieve that he always stuck to his way and majorly focused on values, transparency and ethics. Bajaj once said innovation is at the heart of how the group thinks now it has been eight years since Sanjiv Bajaj handles the charge of the financial services business. This company in 2006 had a goal to build the best financial services company in India and so by adopting different methodology and also works on technology, distribution, innovation, differentiation and with the hard work the company became what they wanted. Bajaj Finserv is known as the darling of investors because of that extra effort they put in their work by combining a sharp focus on sustainable profitability with innovation which led Sanjiv Bajaj to create a financial powerhouse that straddles multiple business lines. Bajaj always aims to think beyond size and their group originated in a way that they had a single-minded focus on innovation, excellence and profits. Sanjiv Bajaj has a great leadership quality that is based on growth mind-set and not on fixed mind-set.

Puja | Business Connect

Now, in our zeal to feature some remarkable brands that are excelling in their specialized industries, we found the profile of ARC Cabs quite noteworthy. The first technological platform for exclusively designed for corporates in India, powered by an end-to-end in-house developed, modern patentable technology, ARC Cabs scaled to prominence within a short period of time under the dynamic leadership of Mr Abhinav Kalia, the man behind the idea and a former Ola Corporate Sales Team Head. He saw an opportunity for a tech-based platform dedicated to EV cabs for executive travel and he decided to form a company around this requirement. This is how India’s first executive travel technology platform, ARC Cabs was born.

Having commenced its operations in 2022, the start-up has been able to carve out a niche for itself in a short period of time through its customer-eccentric approach and exceptional service, not to mention the team’s remarkable role in revolutionizing the panorama of cab services. The platform inboards the best in class premium taxis, audits the cabs and the drivers on a regular basis, curates the bill plans for different service engagements, flawlessly matches the cab with the request, tracks the cab’s arrival and voyage, and responds to customer feedback.

India is growing, and with it, the demand for electric cabs for business travel. The country is looking for a tech-based mobility solutions. While serving the needs of corporates, ARC Cabs has grown from a one-city company to today’s 100 plus airport services company that operates EV cabs for executive travel in six cities of Delhi NCR, Mumbai-Thane, Bangalore, Chennai, Hyderabad and Pune. Their mission is to be the most preferred corporate EV platform the executives. Globally Delivering Quality using Technology behind ARC’s Growth Being one of the leaders across the industry, persistent R&D is their top priority. They have established themselves at the top of their targeted industries owing to the newest technologies. They are currently concentrating on testing new ideas and gathering regular feedback on everything from keeping a candy to a surprise chocolate.

Key Advertising Tactics

They believe in word-of-mouth publicity. The team serves customers with optimum quality support and assures their maximum satisfaction. That is why the old customers give strong references and work more like brand ambassadors.

Abhinav’s Take on Leadership

A shared vision for leadership is necessary for everyone. Every employee at our organisation is motivated by our mission to offer every executive traveller a high-quality service.

The Inspiring and Innovative Work Culture

The management of Arciot is well aware that having a great workplace culture significantly contributes to their ability to succeed in business. We’ve got a great team of young enthusiasts. Our average employee age is less than 27. The young blood is ready to go the extra mile. We invest in training and regular feedback”, the visionary leader Abhinav Kalia shared.

The Notches Under the Belt

Scaled from humble beginnings, the innovative endvour has managed to establish itself in the industry as the first EV Cabs platform for an executive travel company that can provide cab services across 100+ airports in India. Additionally, it has emerged as a top platform for electric vehicles for businesses in Delhi, Mumbai, Bangalore, Pune, Hyderabad, and Chennai. Recently the company has successfully managed an event transportation for a large company’s annual function on EV.

Future Prospects

Startups need to continuously flourish. ARC Cabs is open to investors who share the same passion for customers and have similar visions. They consider the $30 billion market opportunity to be very lucrative and think it will continue to develop quickly for the next 10 to 15 years.

Passionate about people transportation experience, the visionary leader is striving hard to make ARC Cabs India’s largest B2B EV platform for Executive Travel. He plans to expand the venture across India with the sales team. Currently, their operations are nationwide, but for aggressive sales, they plan to create their presence in all the major cities.

Parting Words

Abhinav Kalia wraps up with a piece of advice to aspiring entrepreneurs, “Never give up on your dreams and keep working hard. Think big and conquer the world.”

Abhinav Kalia CEO

ARC EV

Digitize Matrix Drive Up Your ROI With Digitize Matrix

Kriti | Business Connect

Digitize Matrix provides digital marketing services to increase client conversion ratios. Digitize Matrix is an ROI-focused agency that helps its clients maximize returns on their investments. The goal is to generate more business through the website

They have a long-standing headquarters in Kothrud, Pune. They have branches in Thane, Mumbai, and the United States. For the past 5-6 years, the company has been involved in digital marketing. They have delivered over 500 websites to various clients. Furthermore, over the last few years, they have generated thousands of leads. Aside from that, they did 50+ crore in business conversions, 4-5 crore in Google spending, and 4-5 crore in Facebook spending.

They create customized digital marketing plans based on client requirements and our analysis. SEO, SEM, SMM, Web Design and Development, and many other services are available. They primarily serve four industries: real estate, fast moving consumer goods, educational institutions, and other services.

The company’s unique selling point is data analytics and ROI. As a result, they concentrate primarily on the client’s core values. The emphasis is on the products and services they provide. They conduct

Swapnil Majgaonkar Founder & CEO

Competitor Analysis, Social Analysis, and SWOT Analysis in order to better understand their core values. They also define a six-month or a year-long strategy. They categorise content as informative, transitional, or promotional. They increase people’s engagement by doing so. All of the content is prepared in advance of the month.

They have also developed a DMS-Digital Management System that includes all types of social media management. It is a onestop shop for all things digital marketing. This system displays all of the posts that have been created, as well as automatic leads. Aside from that, you can see the digital marketing strategy, Google ads, Facebook ads, and much more. They also have another tool called Online Reputation Management that can help you get more Google reviews. There are automatic numbers that help to improve Google reviews by displaying the total amount of time spent on the website.

About The Entrepreneur

Swapnil came from the small town of satara to a big city after completing his graduation. He was humble and hardworking, and he had big dreams of starting his own business. Despite getting a good job and earning a handsome salary, Swapnil knew that his true passion was in the field of digital marketing.

He went ahead and worked for many big marketing firms including Zoom.com.kw where he was even made Marketing head. During his experience as a marketer he observed many marketing gaps. One and most crucial of them was ROI. There were many digital marketing companies but no one was focusing much on the ROI. He saw the problem and decided to work on the solution.

So, Swapnil took the leap of faith and started his own digital marketing business. His peers and surrounding were not supportive of his decision, but Swapnil believed in himself and his abilities. He worked tirelessly, learning new skills and implementing new strategies to grow his business.

His life mantra can be summed up with this, “Any target attacked with the right actions in the right amount with persistence is attainable.” He knew that success was achievable if he took massive action and persisted towards his goals. His hard work and determination paid off, and soon, his digital marketing business started to grow rapidly.

Swapnil’s favourite quote from “The 10X Rule” summarized his journey well. He believed that any target was attainable if he attacked it with the right actions and persistence. He took massive action and persisted towards his goals, and he achieved the success he had always dreamed of.

The Team Values

Digitize Matrix’s talented and enthusiastic team strives for perfection in all projects. The following are some aspects of the working process:

Defining roles and responsibilities: Identifying the positions that must be filled and including everyone’s roles in order for the company to succeed.

Recruiting the Right People: We are looking for individuals who are enthusiastic about marketing and have relevant experience. They collaborate with a wide range of recruiting sources and are not afraid to ask for referrals.

Fostering a positive work culture It entails encouraging team members to communicate openly, collaborate, and be creative.

Providing opportunities for training and development: Employees receive training based on their needs to understand the scope of a specific task. It improves their morale and helps them gain confidence.

Setting clear goals and expectations: They provide key performance indicators (KPIs) that assist them as a business in moving forward and understanding their strategic strengths and weaknesses.

Encouraging teamwork and collaboration: They have a company culture that encourages teamwork and collaboration by encouraging team members to work on projects together. They place a premium on idea generation.

Employees perform activities or tasks in order to implement advanced technology and expand their knowledge. The company culture encourages employee growth through various activities that encourage employee advancement. They do this by assigning each employee a topic related to their job. Following

that, the employee studies or enrolls in an online course before sharing his or her experience and knowledge with the rest of the team. As a result, every employee is informed about the most recent marketing trends and technological advancements.

Conclusion

In the future, Digitize Matrix is planning to work on Web 3.0. Also, they are working on digital cards and DMS completion.

“We believe in action-based performance. Everyone has dreams and thinks about the future. Every one of us plans for the future and prepares strategies to achieve our ambitions. Nevertheless, deciding to do something is not enough. To accomplish that, we need to take action.”

Parting Words

To achieve your goals, you must shift from dreaming to doing. Making consistent efforts to achieve your goals means taking action. Your dreams can become a reality over time. In other words, activity is doing something to get a specific result. It is all about the desired outcome when you intentionally create movement.

A misrepresentation of the possibilities can make it challenging to take action.

Keep your focus on the process rather than the outcome. Instead, ask yourself, “What does this allow us to accomplish?” Do not let obstacles and roadblocks distract you from your desired results. Embrace the potential of your creation by going the extra mile!

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FINDING INNER PEACE: 10 BEST PLACES FOR SOLO TRAVELERS IN INDIA

01 – Goa

• Land area: 3,702 km²

• Capital: Panaji (Executive Branch)

• Official animal: Gaur

• Chief minister: Pramod Sawant

• Clubs and Teams: FC Goa, Churchill Brothers FC Goa, MORE

Goa is known for its beaches, nightlife, and party culture. It is a popular destination for solo travelers as it offers a safe and comfortable environment. The beaches of Goa are a great place to relax and soak up the sun. If you’re interested in water sports, you can try your hand at surfing, parasailing, or jet skiing. You can also explore the local markets and indulge in some shopping. Goa is one of the best places for solo traveling.

02 – Rishikesh

• Elevation: 340 m

• Mayor: Anita Mamgain

• District: Dehradun

• Literacy (2011): 86.86%

• Named for: Hrishikesha

Rishikesh is a spiritual destination located in the foothills of the Himalayas. It is known for its yoga and meditation centers and is a popular destination for spiritual seekers. The town is situated on the banks of the Ganges, and you can take a dip in the river or go for a rafting trip. There are also several trekking trails in the area that you can explore. Rishikesh is one of the best places for a solo trip.

03 – Varanasi

• Neighborhoods: Assi Ghat, Lahartara Boulia, Harishchandra Ghat, MORE

• Area: 82 km²

• District: Varanasi

• Elevation: 80.71 m (264.80 ft)

Varanasi, or Benaras, (also known as Kashi) is one of the oldest living cities in the world and is considered a spiritual hub. It is located on the banks of the Ganges and is known for its ghats and temples. You can take a boat ride along the river or explore the narrow lanes of the old city. You can also witness the Ganga Aarti, a ritual that takes place every evening at the ghats. Varanasi is one of the best places for solo traveling.

04 – Pondicherry

• Area: 19.54 km²

• Neighborhoods: Jhansi Nagar, Nellithope, New Saram, MORE

Pondicherry is a former French colony located on the East Coast of India. It is known for its French architecture, beaches, and cafes. The town has a laid-back vibe and is a great place to relax and unwind. You can rent a bicycle and explore the town or take a stroll along the beach. The Aurobindo Ashram and Auroville are popular attractions in the area. Pondicherry is one of the best places for solo traveling.

05 –

Hampi

• Elevation: 467 m

• Area: 4,187.24 ha

• Criteria: Cultural: i, iii, iv Hampi is an ancient city located in the Southern state of Karnataka. It is a UNESCO World Heritage Site and is known for its ruins and temples. The city was once the capital of the Vijayanagara Empire and is now a popular destination for history buffs. You can explore the ruins, temples, and markets of the city or take a hike to the top of Matanga Hill for a panoramic view of the area. Hampi is one of the best places for a solo trip.

06 –

Udaipur

• Neighborhoods: Bhupalpura, Udaipole, Chetak Circle, Hathipole, MORE

• District: Udaipur

• Elevation: 423 m (1,388 ft)

• Established: 1559; 464 years ago

Udaipur is a beautiful city located in the state of Rajasthan. It is known as the City of Lakes and is home to several palaces, temples, and museums. The city has a rich cultural heritage and is a great place to explore the history and architecture of Rajasthan. You can take a boat ride on Lake Pichola or visit the City Palace and Jagdish Temple. Udaipur is one of the best places for a solo trip.

07 – Darjeeling

• Elevation: 2,045 m

• Neighborhoods: Lower Bhutia Busty, Baraka Jhora, Mull Dara

• District: Darjeeling

• Founded by: British East India Company, during Company rule in India Darjeeling is a hill station located in the state of West Bengal. It is known for its tea plantations, scenic views, and toy train. The town is situated at an altitude of 6,700 feet and offers panoramic views of the Himalayas. You can visit the tea plantations and learn about the process of tea-making or take a ride on the famous toy train. Darjeeling is one of the best places for solo traveling.

Leh is a beautiful town located in Ladakh. It is known for its scenic beauty, monasteries, and adventure activities. The town is situated at an altitude of 11,500 feet and offers stunning views of the Himalayas. You can explore the monasteries and learn about the Buddhist culture or indulge in adventure activities like

McLeod Ganj is a small town located in the state of Himachal Pradesh. It is known as the “Little Lhasa” as it is home to a large population of Tibetan refugees. The town is situated at an altitude of 6,800 feet and offers stunning views of the Dhauladhar range. You can visit the Namgyal Monastery and learn about Tibetan culture or go for a trek to the Triund Hill. McLeod Ganj is one of the best places

Neighborhoods: Malad, Ghatkopar, Santacruz, Mumbai, Kandivali, MORE

Mumbai is the financial capital of India and is known for its bustling streets, iconic landmarks, and rich history. The city has a cosmopolitan culture and is a great place to explore the diversity of India. You can visit the Gateway of India, Elephanta Caves, and the Taj Mahal Palace Hotel. You can also indulge in some street food and shopping in the local markets. Mumbai is one of the best places

Solo travel can be a rewarding experience as it allows you to explore new places at your own pace and immerse yourself in the local culture. However, it is essential to take precautions and stay safe while traveling alone. Here are some tips to keep

Research the destination thoroughly before traveling and understand the local customs and traditions.

Plan your itinerary and make sure to share it with someone you trust.

Stay in safe and reputable accommodation.

Be cautious of strangers and avoid traveling alone at night.

Keep important documents and valuables in a safe place.

Keep a backup of important contacts and emergency numbers.

Stay connected with friends and family back home.

Trust your instincts and avoid situations that make you feel uncomfortable. In conclusion, India offers a diverse range of destinations for solo travelers. From the tranquil Himalayas to the bustling streets of Mumbai, each destination has something unique to offer. With the right precautions and mindset, solo travel in India can be a transformative and enriching experience.

A conglomerate proving its technological superiority in

various sectors

IDBI Intech Ltd. Is a company incorporated in the year 2000 as a 100% subsidiary of IDBI Bank Ltd. We are ISO 9001:2015 certified company and are primarily into offering products and services for BFSI and other sectors. We have domain, technology and techno-functional experts having more than 20 years of experience. Intech is headquartered in Mumbai, with development and knowledge centres in Navi Mumbai, and Pune and support centres located in New Delhi, Chennai and Hyderabad. We deliver products that stand out because of their excellent features. We have various products and services which cater to the needs of BFSI in three categories-

• Innovative Products

• Banking Products

• Digital Solutions

1) Innovative Products

We are coming into a generation wherein artificial assistants provide us with economic advice, cell apps immerse us in digital truth, and self-driving motors car park higher than humans. IDBI Intech has developed 12 innovative products which provide future-oriented digital banking services that are seamless, inspired and innovative.

• i-RISE Regulatory Intelligence Solution for Entities

• i-ERM Enterprise Risk Management

• i-Corporate Liquidity Management Solution

• i-Recon (Reconciliation & Settlement System)

• i-AML (Anti Money Laundering Solution)

• i-Mobot (Social Media Banking)

• i-FRMS (Fraud Risk Management System)

• i-TBML (Trade-Based Money Laundering)

2) Banking Products

Banks play a critical role in the economy by providing essential services to both consumers and businesses. Listed below are the products that are developed by IDBI Intech for the banking sector.

• i-RTMS (Real Time Monitoring System)

• i-NACH (National Automated Clearing House)

• Abhay - Card Limit Controller App

• i@Connect (Middleware for RTGS/NEFT/SFMS/SWIFT)

• i-IRAC (NPA Management Solution)

• i-AMS (Audit Management System)

• i-OMS (Off-site Monitoring System)

• i-CCM (Currency Chest Management)

• i-LMS (Locker Management System)

• i-Vault (Aadhaar Data Vault)

3) Digital Solution

Digital solutions are very powerful in enhancing enterprise productiveness as they dispose of different factors that have an effect on enterprise productiveness. Digital solutions automate some tasks that normally require humans, thus eliminating human error and business operations running smoothly and quickly. Some of the digital solutions by IDBI Intech are as follows-

• Banking-Compliance-as-a-Service

• Digital Technology Integration

• Connected Banking

Intech continuously explores the external environment to understand emerging technologies, regulatory and business requirements, etc. to upgrade products and meet the requirements of our clients. We believe in providing quality solutions at competitive prices.

The Tale of Bespoke Experiences:

Lords Hotels & Resorts Brings

Unparalleled Luxury Combined with the Essence of a Rich Heritage

Reaching the top and creating an indelible mark in a growing and ever-expanding industry like hospitality is exemplary. One such example is an accomplished hotelier who currently manages 42 properties and has 18 under development. His courage and determination, risk-taking skills, and desire to operate the largest mid-segment market chain have enabled him to become the driving force behind one of the fastest-growing and leading mid-segment hotel chains in India and Nepal, Lords Hotels & Resorts.

Pushpendra Bansal, the COO of Lords Hotels & Resorts, is a hospitality stalwart, a civil engineer by profession, who expanded his family business into construction, executing projects for L&T, ONGC, ESSAR, the Food Corporation of India, Indian Railways, and many more. Later, in 2003, he relocated to the USA, where he acquired hotels, motels, and resorts from reputable companies like Howard Johnson and Comfort Inn, among others. He entered India’s mid-segment hotel industry out of an ambition to give back to his country.

In the year 1990, his actual journey began when Pushpendra Bansal accidentally became the owner of an under-construction hotel in Surat. This was not the best period for the hospitality industry, as the country

was going through turmoil. Surat, in particular, faced floods and plague. The business had come to a standstill. Despite this difficult circumstance, Mr Bansal formed the hotel in 1998 and partnered with Carlson to manage it.

He moved back to the United States in 2001, where he owned and ran hotels such as Harvard Johnson, Best Western, and the Holiday Inn. He gained a lot of knowledge about hotel administration and operations. completed hotel management training at Cendant, currently known as Wyndham. He began to consider returning to India and serving his fellow citizens there after his stint in the United States. In 2007, Lords Hotels and Resorts was formed with two owned hotels and other hotels in the construction stage. Since its inception, Lords Hotels has been constantly striving for excellence by providing exhilarating hospitality to its guests. The confluence of traditional values and modern hospitality makes the Lord’s Group extraordinary.

PUSHPENDRA BANSAL COO

Puja | Business Connect

Lords Hotels & Resorts at a Glance

Presenting a warm ambience and an array of memorable touches served by a team of dedicated professionals to enhance the guest experience, Lords Hotels & Resorts has become an eminent name within 10 years of its inception. It offers luxurious accommodations at “true value” prices for the guests as well as catering to business, religious, and leisure travellers.

quoted visionary leader Pushpendra Bansal.

Lords Hotels offers cutting-edge infrastructure, standards, operating systems, and services, providing the business with an obvious edge over its competitors and ensuring that each Lords hotel is modern and highly effective by fusing global standards with regional flavours. Their goal is to turn ordinary stays into outstanding WOW experiences by offering first-rate lodging. While remaining open to how different cultures can affect and improve the way they provide services.

Industry evolution over the years

The hotel industry has evolved and adapted during the last few decades in a number of significant ways. The COVID-19 epidemic has had a significant impact on the sector and driven hotels and IT vendors to adapt and present cutting-edge technologies. Today’s consumers want a frictionless arrival experience. They do not want to wait in line in order to check in and out as quickly as possible. The industry has greatly recovered from the pandemic crisis. After a while, this is the strongest season for hotels, with record-high occupancy and room rates. We have high hopes that this pattern will hold going forward.

As the hospitality sector transitions out of the COVID era, it is confronting multiple challenges. The area is also being impacted by global forces such as inflation and rising energy costs. Travel from within has significantly decreased. Rising labour expenses and employee retention are two additional issues the company is dealing with.

Insights on the Significance of R&D Research and development (R&D) is a vital tool for expanding and improving the hotel industry since it gives strong knowledge and insights that result in improvements to current processes where efficiency can be raised and costs decreased. The hotel business is a dynamic market that is always evolving. Additionally, it enables companies to create innovative products and services that will help them compete in cutthroat markets.

Milestones and Achievements Along the Way

Under Pushpendra’s Leadership Lords has achieved numerous significant milestones in a short period of time. First, the company has grown to become the largest midsized company in Gujarat with more than 24 properties and holds about 60 associations across three continents. which is a testimonial to the excellent service delivery and value addition Loards brings to the partners.

In addition, it is one of the top Indian chains to identify the business potential in three- to four-tier cities across the country and establish hotels offering top-notch services at affordable prices.

Unique Values

The guiding principle of the establishment is to provide each and every visitor with exceptional and “true value” hospitality. They adhere to the concept that “Guest is akin to God” or “Atithi Devo Bhavah” and believe in providing top-notch service employing cutting-edge modern technology while upholding the rich Indian history.

Lords stands for –

• L is to Lead every interaction with effective communication and to be transparent and just with each service delivery.

• O is to be Bbsessive about delivering value to all stakeholders who both invest in us and seek hospitality from us.

• R is to be Relevant to modern needs and expectations from the guests and investors alike.

• D is to Deliver high-quality brand experiences to turn guests into life-long advocates and for each investor to reap constant success like clockwork.

• S is to infuse Synergy among all the resources to speak the same language of commitment to achieve unparalleled success.

Future Projections and Expansion

Lords has always been exploring new areas to expand its growth in the industry and intends to do so in leaps and bounds. The vision is to become a reliable brand for providing “TRUE VALUE” experiences to guests in the incredibly exciting value-driven hotel market segment and to deliver True value returns on investments with tremendous growth opportunities to the investors and owners.

With the opening of new properties in different cities in India and internationally, the company has a portfolio of 60 Hotels and Resorts. There are many more destinations to be explored and presented to enhance guest experiences. Taking the brand global is part of their current expansion plans, and they see opportunities in Southeast Asia, Africa, the Middle East, and the USA. In addition to quickly expanding in the northeastern regions, they are also broadening their footprint in India’s major metropolises. Along with developing new properties across India and abroad, they partnered with DVS Global Ship in Diu to offer dinner cruises.

A Parting Note for Aspirers

Embrace feedback and learn from your mistakes; nobody is perfect. We all learn by making mistakes, and being able to accept constructive criticism and feedback is key to helping your business move forward and stay competitive.

NATHAN ANDERSON

Nathan Anderson is a well-known financial researcher and the founder of Hindenburg Research, a forensic financial research organization. He has recently been in the news for accusing Gautam Adani and the Adani Group of fraud.

He was born in the state of Connecticut, in the United States. His father taught at a university, and his other mother worked as a nurse. As a college student in Israel, he studied at Hebrew University and worked as a paramedic.

He worked with investment management companies when he first began his career in finance at FactSet Research Systems Inc. After that, he worked for a company that conducts financial research before starting to look into options for wealthy families to invest. His favourite pastime is fraud detection.

Nathan Anderson established Hindenburg Research in 2017, a company that conducts forensic financial research and evaluates derivatives, credit, and stocks. According to its website, Hindenburg looks for “man-made disasters” like as accounting problems, bad management, and secret related-party activity. The company makes its own investments.

Nathan Anderson net worth

Hindenburg owner Nathan Anderson’s official net worth is unknown, although it is estimated to be $5 million. Nathan is a Christian who is 38 years old.

Hindenburg Research Business Model

Hindenburg Research does an investigative report on a target company over a six-month period by studying public documents and internal corporate papers and interviewing employees. The information is subsequently distributed to Hindenburg’s limited partners, who, along with Hindenburg, take a short position in the target firm. If the target company’s share price falls, Hindenburg profits.

How old is Nathan Anderson?

Although Anderson’s precise birthdate is unknown to the general public, in early 2023, he was estimated to be 38 years old. Connecticut is where Anderson was raised. Anderson recalls trying to persuade a rabbi on a business podcast that the Book of Genesis was incompatible with the current theory of evolution.

Nathan Anderson graduated from the University of Connecticut. He got a degree in international business from there. He studied at Hebrew University while driving ambulances in Israel between March 2004 and January 2005.

He is eligible for the Chartered Alternative Investment Analyst (CAIA) and the Chartered Financial Analyst designations in the field of finance. (CFA).

He started out in the finance industry at FactSet Research Systems Inc. In a later interview with the Wall Street Journal, he summarised his observations by saying: “I realised they were doing a lot of routine analysis, there was a lot of conformity.” He then agreed to work examining prospective assets for private wealth management services for affluent people. After this first encounter, he established ClaritySpring, his first business.

Hindenburg research track record Nikola report

The Nikola Corporation was the subject of a report by Hindenburg Research in September 2020 that contained accusations that it was “an intricate fraud built on dozens of lies” and that Trevor Milton, the company’s founder, was mostly to blame for the fraudulent activities. After the story was made public, Nikola’s stock fell by 40%, and a Securities and Exchange Commission (SEC) investigation was started. Although Milton at first denied the accusations, he subsequently gave up his post as Executive Chairman and was convicted of wire and securities fraud. According to Nikola, they “incurred significant expenses as a result of the regulatory and legal matters relating to the Hindenburg Report,” as of November 2020.

Clover Health report and Chamath Palihapitiya

In February 2021, Hindenburg published a report on the Medicare Advantage plan Clover Health, alleging that the business failed to alert investors to the fact that it was under investigation by the Department of Justice. According to the report, billionaire stock promoter and businessman Chamath Palihapitiya deceived investors when taking the company public through a special purpose acquisition company by failing to perform his due diligence. There are no short or long positions in Clover, as stated by Hindenburg. Immediately after the report’s publication, Clover Health denied the allegations and added that it had received a notification from the SEC.

Hindenburg Research Report on Adani Group

Hindenburg stated in January 2023 that it has short positions in the Adani Group of India and expressed debt and accounting concerns. Research by Hindenburg claims that the Indian behemoth Adani Group “has engaged over a period of decades in a brazen stock manipulation and accounting fraud scheme.” A few times following the report’s publication, the share prices of Adani Group firms fell drastically. The Adani Group was urged to file a lawsuit by Hindenburg, according to a follow-up article published by The Guardian.

Hindenburg Report on Block`

Hindenburg’s study focuses mostly on Block’s Cash App, a peer-topeer (P2P) mobile payment tool that enables users to send, receive, and invest money fast. It was introduced in 2013 to compete with other mobile payment apps like PayPal and Venmo, according to Forbes.

In contrast to banks, Cash App is a financial platform. It offers debit cards and banking services via its bank partners, according to the news source.

Hindenburg claims to have spoken with former Block workers who believed that 40% to 70% of the Cash App accounts they assessed were false, involved in fraud, or were additional accounts linked to a single user.

Block, according to the complaint, “disguises the number of users on the Cash App platform by reporting false metrics for ‘transacting active’ activity that include fake and duplicate accounts.” Block can and should provide investors with an estimate of the number of unique users of the Cash App.

The website, according to the short seller’s claim, has been used to assist illegal operations like sex trafficking and fraud.

Milind Joshi

An Award-Winning Finance Leader, Supervising Maximus International to Take it on Higher Latitude

Chief Financial Officers, or CFOs, are the superheroes who drive corporate ideals and provide superior results for organisations. The business world is experiencing a new beginning right now, which has put CFO’s involvement under intense internal and external scrutiny. Milind Joshi, the CFO of Maximus International Limited, a Triplicate Commerce Professional, is efficiently leading, managing, and monitoring the Finance and Strategy wings of the entire Maximus and Optimus Group, consisting of 6 group entities across the globe. Being a dynamic leader himself, Maximus’s Chief Financial Officer & Chief Strategy Officer (CFO & CSO), Milind Joshi, is an actiondriven leader, a seasoned professional with over a decade of experience in spearheading finance and strategy functions of entities.

An industry veteran and successful finance leader, Milind Joshi is renowned for his incredible qualities and excellence, remarkable business acumen, and distinct financial strategies. For his exemplary leadership and execution, the visionary leader has been recently featured in “Asia’s 100 Power leaders in Finance 2022.” He has been invited as a keynote speaker, panel moderator, expert speaker and panelist at multiple industrial forums. At the very young age of 22, Mr Joshi earned the qualification of Chartered Accountant. He has since embarked on an exciting path that began with Big 4 firms Deloitte Haskins and Sells and subsequently extended his expertise and exposure with KPMG (BSR & Co LLP).

Milind has earned the honorary degrees of Chartered Accountant (CA), Company Secretary (CS), and Cost & Management Accountant throughout his academic career (CMA). From M.S. UNIVERSITY of Vadodara, he earned

Puja | Business Connect

his bachelor’s and master’s degrees in the field of commerce. Additionally, he has a Diploma in Information System Audit (DISA), a qualification for Qualified Chartered Accountants. He has been a national faculty member of DISA for over six years. He also passed the National Eligibility Test (NET) to become an assistant professor early in his career. He was awarded a Junior Research Fellowship (JRF) by the University Grant Commission (UGC). Through numerous certificate programmes from reputable institutions, he has been steadily expanding his knowledge and abilities. Some of them are in crucial and complex areas such as CSR, Ind AS, FEMA, etc.

MILIND’S AREA OF EXPERTISE:

• Financial Planning and Strategy

• Merger & Acquisitions

• Investor Relations and Public Relations

• Fund Raising through capital market and lending institutions.

• Financial Reporting as per Ind AS, IFRS, IAS and US GAAP

• Tax, legal and Secretarial Compliances and Advisory

• ERP Implementation and post-implementation Review

• Corporate Restructuring

• Enterprise-wide Risk Management

• ISO implementation and Post-implementation Review

• Valuation and Due diligence

• MIS Reporting

• Internal Audit

A GLIMPSE OF MAXIMUS INTERNATIONAL LIMITED

Maximus International Limited, listed on BSE main board, is a parent company of World class lubricant manufacturing group, popularly known as “MAXIMUS”. Maximus Group is a manufacturer and distributor of Lubricants, Lube Base Oils and other petro-chemical products used in industries such as automotive, metal working, refrigeration, electrical, paint & ink industries. For the industrial segment, MIL

SOLUTIONS & SERVICES

specializes in the manufacturing of metal working fluids, textile machinery oils, extreme pressure grease, gear oils, refrigeration compressor oils, speciality hydraulic fluids and printing ink oils. For the automotive segment, MIL’s products include engine oils, gear oils, multipurpose greases and Automotive Transmission Fluid (ATF).The group strives to maintain high standards in terms of quality and service thus strengthening its position and ensuring client retention. Maximus group has their manufacturing set ups in Kenya and UAE for lubricants and specialty oils/ chemicals.

Sensing an immense potential in the African market, the company now plans to further expand its footprint in East Africa. Recently, Maximus has drawn-up an expansion plan for East African operations. This plan is designed to augment its manufacturing capacity by setting up a new state-of-the-art manufacturing facility. The expansion would be undertaken through the green-field route and its facilities commissioned within the next 2-3 years. It will also enable Maximus’s expansion into high-potential markets in Africa. The company aims to expand and strengthen its lubricants business this year itself in Rwanda, Uganda, and Tanzania either through a new subsidiary or local through distributor partners. The company has further identified DRC, South Sudan, Malawi and Zambia as high-potential markets. While the focus is on East and South Africa, Maximus is also drawing-up plans to enter the West African markets of Nigeria and Ghana in the near future. Plans to set up manufacturing units in some of these countries are presently on the drawing board stage presently.

The company aims to accelerate its growth and expand its margins and profitability through a better product mix and focus on new potential markets. With its business plans firmed-up, MIL is confident of executing them seamlessly and attaining the next level of growth over the next 2-3-years with the support of its existing as well as future strategic stakeholders.

The firm’s services are specifically designed to deliver the highest level of business value and are offered through the following four verticals –

• LUBRICANT MANUFACTURING: They produce ultra-high-performance specialised, industrial and automotive lubricants at the 2 state-of-the-art manufacturing facilities. The team works incredibly hard to meet the diverse needs of their wide range of channel partners. The portfolio includes products such as metal working fluids, heat transfer fluids, hydraulic fluids, and refrigeration oils.

• TURN-KEY LUBRICANT MANUFACTURING: The company is in a great position to launch and effectively run turnkey goods for clients who seek to enter the market because of the directors’ experience in lubricant manufacture.

• SOURCING AND DISTRIBUTION OF PETRO CHEMICAL PRODUCTS: They have built up a sizable supply chain network over the years, allowing them to source chemical and petrochemical products to meet consumer demands. Their local presence in multiple countries empowers the company to ensure timely deliveries of such products. Certain essential products under this category include lubricant additives, mineral distillates, and alkyl benzenes.

• TOLL BLENDING: Not all brands can set up manufacturing units in different countries. Maximum offers the equipment and services required for a brand to launch operations in a nation like Kenya or the United Arab Emirates. Their production facilities are designed with the needs of international clients in mind, and they have comprehensive SOPs in place to effectively launch such projects.

GUIDING TOWARD HEALTHY LIVING THROUGH FOOD THERAPY

To conclude Ms. Syeda Aziza claims If

Suggest a suitable title, “Bernard Jensen has once quoted, “Nutrition is the only remedy that can bring full recovery and can be used with any treatment. Remember, food is our best medicine!” Indeed, nutrition and diet are crucial in maintaining good health and preventing chronic diseases. Nutrition refers to the process of obtaining, processing and using food for energy, growth, and maintenance of bodily functions. Diet, on the other hand, refers to the types and amounts of food consumed by an individual.

SYEDA AZIZA FATIMA Founder

You are dreaming of something; work consistently to achieve it. Determination & Consistency is the key to success. Good Luck!

Gulshan | Business Connect

Also, a balanced and healthy diet should include a variety of foods from all the food groups, such as fruits, vegetables, whole grains, lean proteins, and healthy fats. These foods provide essential nutrients, such as vitamins, minerals, and fiber, which are necessary for optimal health. Individuals with specific health conditions or dietary needs may require specialized diets, such as a low-sodium diet for those with high blood pressure or a gluten-free diet for those with celiac disease. Overall, maintaining a balanced and healthy diet is essential for good health and well-being. It is important to consult with a healthcare professional or registered dietitian to determine the appropriate diet for individual needs and goals. And with that being said, we introduce Nutricaid Pvt. Ltd. to our readers!

PREFACE

Business Connect has been a renowned name in the arena of publications for its impeccable monthly editions centric on the excellent and well-established business ventures out there that are setting higher standards in their respective realm. And here again, we are back with our exclusive volume, ‘Most promising startup-2023,’ highlighting the unique startups out there flourishing the business world with their innovative solutions. In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of Nutricaid (OPC) Private Limited.

The management of the company and Founder, Dt. Syeda Aziza Fatima shared numerous lesser-known facts about the company and shed some light on her overall entrepreneurial journey so far. Her passion and dedication to the realm of Healthcare and Nutrition highly inspired us and made us feature her in this read. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the budding leaders out there to break the barriers and chase their dreams.

Ms. Syeda Aziza Fatima, the Founder, and Dietitian of NutriCaid is a clinical dietitian, Diabetic educator, and Healthy Lifestyle Promotor. Since 2016, she has gained extensive knowledge and experience to deliver righteous nutritional care. Given a synopsis, Ms. Syeda Aziza says, “Nutricaid is a project which ended up being a successful startup and we are aspiring to extend it. I always wanted to do something for public health as a Nutritionist. Back in 2019, after a survey on nutrition & lifestyle as an intern, I was keen and focused to spread awareness and guide every individual with the art of healthy living. After upgrading my education & skills to provide my patients with the best health. NutriCaid was born as a teleconsultation Nutritional agency.

She also explains that she highly emphasizes constant learning and she makes sure that all the members of the organization upgrade their skills as per the requirements and current advancements to enhance the quality of the services. The team begins its services by hearing their client’s lifestyle & medical details followed by analyzing their body’s needs with the help of anthropometric data, blood parameters, and physical examination to make sure the clients are receiving the right dietary treatment.

INCEPTION TALE

Headquartered in Hyderabad, NutriCaid aims to guide people toward healthy living through food therapy. This noble thought inspired the establishment of NutriCaid, which provides nutritional consultation services globally. NutriCaid offers a variety of nutritional therapies and diets tailored to individual needs. The ultimate goal of NutriCaid is to help you embark on a journey of health and productivity.

Furthermore, she affirms, “My educational qualifications and practical experience from multiple organizations and the professional skills that I hold as a dietitian are the major competitive advantages. Nutrition is a fast-growing field. My work can’t be copied as it takes several years, energy to adapt & expertise in the skills but I‘m sure there might be someone, who is doing the same thing with a different approach or maybe, better! we learn and grow every day as a business to improvise at every step.”

NutriCaid serves its clients with nutritional support for mild medical conditions to chronic diseases like diabetes, thyroid, Pcod, HTN, fatty liver, arthritis & cancer as well. we consult clients from pediatrics ( infants ) to geriatrics ( elderly). we also offer natal nutritional services to make sure our pregnant clients have a healthy & cherishable pregnancy, this also includes post-delivery nutritional care for both mother & the baby. Moreover, the faith that our clients put up in us is incredible. the least we do to satisfy our clients is, to be honest with them & deliver the right nutritional care for individuals respectively.

On top of that, NutriCaid was nominated for the Global healthcare excellence award by the Global Excellence Awards-2022 Ms. Syeda Aziza Fatima the founder of the company is awarded nutrition advisor of the Year 2022 by Fitness & Wellness Awards Hosted By CEPI.

Adding further about the venture, She asserts, Social media has played a vital role in the marketing of our business. We make sure our content is impactful on several social media apps to market our services & showcase our major goal for the benefit of any individual. Adding more Ms. Syeda Aziza affirms, Food therapy is one of the major fortes that help us provide quality services. We are a small startup with a clear goal of helping people control their physical and mental well-being with good nutrition & diet. We prefer quality over quantity that’s what differentiates us from others. We only take up limited consultations to give our 100% and mentor every individual. She strongly believes in “the importance of eating healthy as a form of self-respect and that a healthy inside reflects a beautiful outside.” You can always count on NutriCaid for your Nutritional & Diet therapy.

The Best Time Workout Of The Day To

To become fit you have to do exercise on a regular basis. But to do exercise which is the best time of the day is the most searched question nowadays as everyone wishes to have a slim body and charming face in exchange of the input as workout they give. This topic is debatable as per many researches and according to science morning exercise provides you the widest range of benefits.

To understand this concept of morning exercise, we have to dive a little into scientific studies which say that on an empty stomach it becomes easy to burn more stored fat in comparison to a filled stomach and also, the body has more flexibility and tendency to do work out that make it ideal for weight loss. In today’s world people are becoming very health conscious as their lifestyle brings many health issues with weight gain so to overcome that problem people are shifting them to a healthy lifestyle, focusing on losing weight and burning fat. Many researchers also suggested it is easier to stick to healthy habits

that are completed in the morning routine. Exercise is not only meant for losing body weight but it also brings stress free life for you, improving your heart health, or improving your stamina, resilience, alertness and endurance.

But to maintain consistency it gets a little tougher for job people as they are busy with their office schedule they have to manage exercise routines according to their work and it becomes a task for them to complete both in a routine way. Some days you attend the gym early in the morning before the start of the day and on the other days you can make time for workout in the evening. That time plays an important role in the efficacy of exercise. So most people prefer to do exercise when it best fits in their schedule.

How does the time of the day impacts on exercise

To answer this you have to first be aware of your body that it changes throughout the day. Your body follows a unique rhythm called the ‘circadian rhythm’ . The maximum body functions including metabolism rate, body temperature, sleep pattern all depend on the circadian cycle and this influences your body as you exercise. So, exercising in the morning, afternoon and evening all has its own bundle of benefits and every person’s body has a different response for it like the things that work for you may not work for others. Let’s have a look at different schedules and their advantages and disadvantages which will help you to analyse your best time. The fact is that you get the best result when you do it consistently without taking a week break just because fitness is a long term process.

Exercising early in the morning

Early Morning exercise is beneficial in most ways as it helps you to burn more fat. You are fasting throughout the night and because of that your body is starved of fats. The body starts to cut reserved fat to get energy from that as muscles have little sugar at that time. So, the one whose focus is to lose weight and to cut down fat then morning exercise helps you in that purpose. Your digestive system also started to work properly by the result of which you relieved your stomach. It also starts your metabolism which remains elevated throughout the day. Make you more productive as you can do your work wisely and more consciously. Morning exercise boosts your mood throughout the day, makes you optimistic with full of energy and brings new creative thoughts in your mind and also helps to get rid of anxiety and negative feeling that is the obstacle in your life success graph.

Challenges

It takes a little longer to warm up your body as the body wants to remain in rest for sometime. The effect you want to see in your performance isn’t at its peak

. You might be running on low fuel and have to push your body and mind for the workout to get the proper result.

Exercising in the afternoon

This is the time of the day when your body’s cortisol and adrenaline level is high as you have enough energy to spare because you are just after a meal. In the afternoon the body supports vigorous exercise and is capable of doing high fuel burning related exercise. If you’re looking for strength training them this would be the perfect time for that purpose. But it also comes with a little bad as it triggers the secretion of hormones such as serotonin and endorphins responsible for happiness and which relieve stress and stimulate happy feelings.

Challenges

You may have to take a break from your work schedule, which is kind of impossible. If you’re going to do work out during lunch break time then it is not always enough that you can complete 60 minutes of target. If you are a housewife or caretaker of home then you are unable to make time for exercise in the afternoon when the demand for lunch and nap is at its fullest.

Exercising in the evening

Evening exercise means after your meal and the whole day’s work when your body needs rest, if you decide to do exercise it will help you relax all your aching muscles. You don’t have to struggle for sleep and be able to get a satisfying sleep.

Challenges

In the evening it may not be as safe to do work out. The whole day’s work and thoughts may distract you to keep in consistent exercise. Body doesn’t feel that much energetic So it can be lazy to work out.

Firstly, you have to understand your body’s requirements and needs based on that you can decide your best time to go for exercise.

The Conclusion

If you had to choose the best time for your exercise then morning would be better. As early exercise supports your body biologically and psychologically leading to better results and better hold over the entire day time.

Doing exercise before a meal in the morning is a good choice as it gives more energy to do more work out as metabolism and hormones also supports the body to cut stored fat in comparison to after meal is the time when you feel lazy to walk. But the best time is the time whenever it works for you.

Tip- It becomes easy for you to do exercise if everyday you set an alarm and try to achieve your goal.

PRISTINE E TELE SERVICES PRIVATE LIMITED

The evolving technologies are reshaping the business landscape. However, one thing that remains unchanged is the dependency of a business on its clients and the need to provide pleasant and efficient customer service. Call centres are in the midst of providing a satisfying customer experience for any business. Pristine E Tele Services Private Limited is an international call Centre located in Kandivali Mumbai, Maharashtra, the financial hub of India, offering unique solutions ranging from inbound programs, customer care services, telemarketing and order processing for various products. Their approach and values of always putting people first and working alongside the freshest and newest technologies with an unstoppable passion for being better every day make Pristine E Tele Services a trusted partner for all call centre and fulfilment needs of a business.

The team of professionals at Pristine are industry experts, having worked with a variety of clients and dealing with multiple challenges. Understanding the complexity of doing business in an environment where the competition is just a click or phone call away, Pristine e Tele Services has the skills, processes, technologies and, most importantly, the people in place to uniquely meet the expectations of today’s demanding customer.

Parvez Nasir Khan Director

-Mr Parvez Nasir Khan

We are providing unique solutions for your entire call centre and fulfilment needs.

Renu | Business Connect

MISSION AND VISION OF PRISTINE E TELE SERVICES

Pristine, with a mission “to add value to its client’s business by providing cost-effective - premium quality customer management services and be the preferred vendor for offshored, outsourced BPO services.” is focusing on installing global culture and philosophies into the operations of Pristine e Tele Services.

The team at Pristine e Tele Services believe that ‘small is better’ and ensures they deliver what the clients expect from them. With the mantra of “Pristine e Tele Services people become your people”, the team at Pristine provide dedicated services for all the business needs of their clients, with a friendly and enthusiastic environment. Their actions represent the best business services in the most seamless way possible to instil confidence among their clients.

KEY SERVICES OFFERED BY PRISTINE

Pristine E Tele Services Private Limited offers a full range of call centre services with their expertise in

• Inbound and Outbound Sales

• Lead Generation

• Up-Sell Programs,

• Cross-Sell Programs

• Customer Care Services,

• RPO

MEET THE MAN BEHIND IT ALL

Mr Parvez Nasir Khan, the Director of Pristine e Teleservices, is a veteran with 20 years of experience in sales, team building, and business development with strong business acumen that has helped shape the company into becoming a telemarketing specialist catering to US businesses. He took over the company in 2002 and rechristened it Pristine E Teleservices Pvt Ltd in 2021. An entrepreneur who built an entire organisation with people’s welfare at heart, he asserts, “Our most important assets are our people.” He believes when employees are happy, they will take care of clients, in turn, taking care of your business.

The next-generation call centre provides inbound and outbound voice support, back-office solutions, and service management. The strategy at Pristine e Tele Services revolves around a relentless commitment to providing superior services using world-class technology with majorly investing in people and technology. During their foray into the call centre business, Pristine e Tele Services has acquired substantial experience and expertise in B2B campaigns, especially selling ISP products. Mr Parvez explains, “We have got the right expertise because of our experience in terms of man hours given. We have dialled 400000 man

hours, with 120 seats over a period of 22 months for the B2B campaign of selling ISP products. We have also provided inbound customer care services. Our resume boasts of over 250000 sales & retentions for sales campaigns.”

The team at Pristine is experienced in running various B2B and B2C, Inbound as well as Outbound processes in the US, UK, Australia and Canada, such as SEO, Website, Membership Programs, Mortgage, Telecom, Household Surveys, Diabetes Supplies, Health Supplements, Energy & Gas, Merchant Services through lead generation and sales, Surveys, Hot Transfers, IVR and Credit Card Pulling.

IMPROVING CUSTOMER ACQUISITION, RETENTION AND REPETITION RATES

For any business to be successful, customer acquisition, retention and repetition are highly crucial. Businesses make the mistake of focusing more on customer acquisition which involves gaining new customers but not on customer retention. Developing better relationships with your existing customer and providing better services to them increases customer loyalty and repetition. By providing the best in class call centre services, the 250+ member team at Pristine e Tele Services aims to increase customer acquisition, retention and repetition rates of businesses.

DIFFERENTIATORS FOR PRISTINE E TELE SERVICES

Businesses today are embracing companies that offer customer experiences that best meet their needs. The English-speaking talent pool with a superior education in Mumbai combined with technology allows Pristine to offer competitive pricing. Talking about their processes at Pristine e Tele Services, Mr Parvez says, “we get that differentiating ourselves from the competition is critical for our success, and you will see this exemplified through our interactions with our team. The fact that we spend a lot of time perfecting our business processes to increase productivity and quality of our service is our differentiator.”

PRISTINE E TELE SERVICES DURING THE PANDEMIC

The major challenge Pristine e Tele Services went through during the Pandemic was to remain operational and profitable in the work-from-home scenario. Transitioning to a work-from-home environment was not smooth sailing, but they managed to remain afloat with technology in place. Mr Parvez says, “It is essential for a leader to be aware of the needs of the employees and meet them during vulnerable times.” The Pandemic made remote operations a possibility, and companies now can hire from anywhere in the world.

FUTURE OUTLOOK

In the near future, Pristine E Tele Services plans to have a global presence by starting new offices overseas within the next year. Expanding their operation to multiple locations in India and abroad and growing both in the International and Domestic BPO sector as the goal, the team at Pristine are currently onboarding new programs to reach that goal.

Ayush Kothari Founder

Edgar Degas has well-asserted,

CRAFTING PREMIUM WOODEN FURNITURE WITH LEGACY AND COMMITMENT

Art and handicraft are two distinct forms of creativity that have been integrated for centuries, resulting in beautiful and meaningful works of art. The integration of art and handicraft is a powerful way to express oneself and create something that is not only aesthetically pleasing but also intellectually stimulating.

Indeed, art has a unique ability to leave a lasting legacy, both for the artist who creates it and for future generations who appreciate it. Throughout history, art has served as a powerful way to communicate ideas, emotions, and experiences across time and cultures. For artists, their artwork can be a lasting legacy that reflects their creativity, talent, and unique perspective. Having that said, let’s introduce our today’s star of the show, Woodshala, a leading manufacturer and seller of premium woodwork headquartered in Rajasthan.

Business Connect is renowned in the arena of Publication for its impeccable monthly editions. And here again, we are back with our exclusive read of the month, comprising the untold stories of various ventures scattered in the business world with a mission to refresh their respective realms. In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of Woodshala. The Founder of the company, Mr. Ayush Kothari, shared numerous lesser-known facts about the company and also shed some light on his overall entrepreneurial journey so far. His passion and dedication to his venture highly inspired us and made us feature him to share his valuable nuggets with the world. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage them to break the barriers and chase their dreams. So without any further ado, let’s dive straight into the read!

COMPANY PREFACE

When it comes to furniture, there’s something special about wood. Its warmth, texture, and natural beauty make it a favorite among homeowners and designers alike. And when it comes to premium wooden furniture, one company stands out above the rest: Woodshala.

Woodshala is a company that is dedicated to crafting high-quality wooden furniture that is both functional and beautiful. From dining tables and bookshelves to beds and dressers, their range of products is impressive. But what really sets them apart is their commitment to legacy, premium quality, best price, and after-sales services.

Woodshala’s legacy is rooted in traditional woodworking techniques, passed down through generations of skilled artisans. Each piece of furniture is crafted with care and attention to detail, ensuring that it will last for years to come. Their premium quality is evident in the materials they use, which are sourced from sustainable forests and carefully selected for their beauty and durability. Despite their premium quality, Woodshala’s prices are surprisingly affordable. They believe that everyone deserves to own beautiful and functional furniture, and they work hard to keep their prices competitive. And with their excellent after-sales services, including free shipping and installation, they ensure that every customer is completely satisfied with their purchase.

STAND IN THE ARENA

One of Woodshala’s standout products is the Folding Compact Book Stand. This versatile and stylish piece is perfect for any home library or study. Its folding design allows it to be easily stored when not in use, and its adjustable height and angle make it perfect for reading, writing, or working on a laptop.

The company truly understands the beauty and value of wood. Their legacy of traditional craftsmanship, commitment to premium quality, affordability, and excellent after-sales services make them a top choice for anyone in the market for wooden furniture. And with products like the Folding Compact Book Stand, they continue to innovate and delight customers with their unique and functional designs.

PARTING WORDS

Before signing off, the visionary shared a few words of wisdom for the young minds out there initiating their journey in the entrepreneurship world by quoting,

“Consistency and hard work are essential qualities for success in entrepreneurship. Building and growing a business requires a sustained effort over time, and success is rarely achieved overnight. By consistently showing up, putting in the effort, and continually refining their strategies, entrepreneurs can increase their chances of success. In addition, hard work is necessary to overcome challenges, setbacks, and failures that are inevitable in the entrepreneurial journey. While there are no guarantees in entrepreneurship, the combination of consistency and hard work can create a strong foundation for building a successful and fulfilling business.”

“Art is not what you see, but what you make others see.”

Gulshan | Business Connect

ACER NITRO 5 GAMING LAPTOP

BRINGS AMD RYZEN

7000 SERIES

TO INDIA: PRICE & SPECIFICATIONS

News Highlights

• Acer is the first brand to announce Ryzen 7000 series CPU-powered gaming laptop in India.

• Acer Nitro 5 2023 15.6-inch gaming laptop features a 1080p display paired with the NVIDIA GeForce RTX 3050 laptop GPU.

• Acer Nitro 5 2023 laptop is backed by a 57.5 Wh 4-cell Li-ion battery, which offers up to 8 hours of battery life.

A gaming laptop powered by AMD Ryzen 7000 series (Zen4) CPU and NVIDIA graphics has been unveiled by Acer in India, and it is named Nitro 5. The device has a 15.6-inch display with a resolution of 1080p and is equipped with NVIDIA GeForce RTX 3050 laptop GPU with 4GB video memory, all at a price under INR 80,000.

Acer Nitro 5 Price and availability

The Nitro 5 laptop is priced at INR 79,990 in India and is available in a single configuration of 8GB RAM and 512GB SSD storage. It can be purchased at Acer exclusive stores, Acer E-store, and the e-commerce platform Flipkart. Acer is offering an instant discount of INR 3000 on the exchange through Flipkart.

“As gaming has been in the spotlight for the past several years, we are proud and thrilled to introduce the latest Nitro 5 laptop to our Indian gamers. It features the latest AMD Ryzen 7000 processors which is a gaming powerhouse with high performance,” Sudhir Goel, Chief Business Officer, Acer India said.

Acer Hardware company

• Founders: Stan Shih, Carolyn Yeh

• Founded: 1 August 1976, Hsinchu, Taiwan

• Headquarters: New Taipei City, Taiwan

• Subsidiaries: Weblink International, Acer Cyber Security, Acer ITS, MORE

• CEO: Jason Chen (1 Jan 2014–)

• Revenue: 27,710 crores TWD (2020)

• Stock price: 2353 (TPE) NT$27.15 +0.10 (+0.37%)

• 21 Mar, 11:50 am GMT+8 - Disclaimer

• Formerly: Multitech (1976–1987)

AMD Ryzen 7000 Series: Acer Nitro 5 Specifications

The Nitro 5 features a 15.6-inch display with In-Plane Switching (IPS) technology, QHD resolution, a refresh rate of 165Hz, and a 3ms response time. The laptop comes with a 57.5 Wh 4-cell Li-ion battery that offers up to 8 hours of battery life.

Moreover, the laptop is equipped with a Multiplexer (MUX) switch, which allows users to manually enable or disable the iGPU. It also features dual-fan cooling, dual intakes (top and bottom), and a quad-exhaust port design to maintain peak performance.

The Acer Nitro 5 (2023) offers a range of connectivity options, including an HDMI 2.1 port, two supported USB 3.2 Gen1 ports, Wi-Fi 6E, and Ethernet E2600. These features enable seamless low-latency gaming, uninterrupted HD video streaming, and clear voice and video chats.