Special Edition December 2021 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Pouring new ideas and sterling perspectives across the targeted market Shattering the norms of conventional Digital Marketing, many companies have been able to ensure effortless interaction with specific audiences on a real-time basis. With the customers anticipating a robust digital presence across the targeted market, the need for a reliable company with an effective digital footprint has peaked in the past few years. This propelled Business Connect to release an exclusive edition focussing on such service providers who are dedicated to the persistent growth of your company. “Fastest Growing Digital Marketing Agency 2021”- comprises a list of some phenomenal enterprises that are making a mark in the digital marketing world. Well, we define it as a process of facilitating sheer coverage to the growth of new-fangled or well-established ventures. We always draw on our global research as well as reach to ensure enticing content to its cosmopolitan readership that can indirectly stimulate leads in terms of business success as well as growth. And each edition represents this ideology in the most satisfactory way. Making justice to our vision of emerging as a credible source of authentic as well as entertaining content, we recognize our imperative role in delivering beneficial information to our venerated readers. Given this, our adept squad of dedicated individuals has substantially been able to sync with this outlook put forth by our respected Publisher and Editor-in-Chief– Mr Abhishek Kumar Dubey. Undeniably, our well-acclaimed magazine being in line with his vision resonates to provide a remarkable as well as informative ‘read’ where the content could be proved propitious to the entrepreneurial ecosystem in the best possible manner. Hence, this time we decided to spotlight the corporations that are scaling greater heights in the most sophisticated manner. This comprehensive collection of stories of some impassioned, insightful and spearheaded leaders across the business landscape will leave you amazed for sure. This extraordinary edition covers top-to-toe information on how these enterprises have implemented innovation, transparency, flexibility, empathy and a lot more as some major linchpins for success in the digital landscape. Moreover, the organisation that happens to top the list of such rousing ventures is Incrementorspromising unwavering growth to your business endeavours. Harnessing the power of creative designs, smart tools, high-performance applications and Best Marketing techniques, this company is adding substantial value in favour of its diverse clientele. Under the aegis of Shiv Gupta- Founder & Head of Growth, the company is witnessing considerable growth in the business community that propelled us to highlight its success story at the forefront. Here, he happened to share his exemplary business insights and an intriguing vision for the betterment of the digital space with us. And we are fervently hoping that our adored readers will find the tycoon’s triumph tale accompanied with some phenomenal inside stories and other informative articles inculcated in this issue motivating as well as constructive. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with a captivating read soon, till then, keep us in the ‘know’ how are we doing via your precious feedbacks.

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari

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www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Content COVER STORY

Incrementors A Rising Name in Digital Marketing Industry

SHIV GUPTA

Founder & Head of Growth (Incrementors)

Page Number 10

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

in today’s date, the company has reached an income of $120 million, producing the most popular brands in the country with various products like Good Day, net Nutri Choice, Milk Bikis, Little Hearts, Jim Jam, Cheese, and many more.

CADBURY

Cadbury India carries a 70% share in the market, it is the highest Cadbury brand share globally. The company has emerged as the fastest-growing food company in the slowdown-hit Fast-Moving Consumer Goods sector (FMCG). Cadbury India has recorded a sales growth of 6 per cent during this period. The average growth of the industry is about 2 or 3 per cent in the last five months.

Success Story

FIMER

NESTLE INDIA

Nestle is India’s largest food company headquartered in Ardeshir Godrej’s Success StoryHaryana, Journey knownWhere Knowledge, Integrity, Gurgaon, for various delicious food And products to Become a $4.1 Billion Empire Commitment Make a Difference like Maggi, KitKat, Milky bar, Polo, Nescafe, and many more. Company’s yearly sales are more than $1.1 billion. Currently, Nestle runs 2000 brands with a wide range of popular products across the food market like coffee, bottled water, milkshakes, and other beverages, breakfast cereals, infant foods, healthcare nutrition, seasonings, frozen and refrigerated foods, soups, and sauces, and pet food.

26 Cuisine Top 10 Food Companies in India

PARLE AGRO

Parle Agro is one of the largest Indian food companies that 28 34Appy, Frooti, LMN, Hippo, and owns popular products like Bailley brands. The year 2021 goes to be one of the best years for Parle Agro as it’s far set to launch 2 impactful campaigns for Siraj & Renu Architects & Ltd. its manufacturers Appy Fizz,Cracindia Frooti, andPvt. B-Fizz simultaneously. Interior DesignersWith a $432 billion annual revenue, Parle Agro is one of the Constructing A Sustainable Future Accepting Challenges to Create maximum grossing food companies in India. With E-Commerce Designs for Others

It’s Time to Welcome the

40Hybrid Education System BCM | Sanjay Maurya

36 Health Correlation Between Health & Economy

5.The hybrid learning system is mainly focused to engage students, parents, and communities to ensure all students are back to school. 6.It’s Combines both remote learning & in-person learning to improve the student experience and ensure learning standards.

7.It is a great experiment that took place globally last year and it shows that we can deliver education remotely & digitally.

Rising Educational Technology Start-ups

The number of Internet users is increasing rapidly, online education fees are low as compared with the offline class. Today, every parent wants to send their child to the best school but we forget about the best teachers. Educational technology companies claimed that they are dealing with the top educators. Indian Government has already taken the initiative of ‘Digital India’ and ‘Skill India’ to raise and enhance education through e-Basta, Nand Ghars, e-Education, SWAYAM, India skill online.

Hastter Tech Support Pvt. Ltd.

HEINRICH India

Growth

Digital Business Cards For Digital India

Focus on Quality and Need-Based Products

7 TOP TIPS TO BOOST YOUR STARTUP BUSINESS

8.In case of students not able to attend their class, they can download the session and can continue classes from the pause or start from the beginning. 9.Higher-quality interactions with students via email, discussion forums, or online chat.

10.Provide quality education including self-tests, tutorials, and online group projects over the Internet.

In India, over 4,530 active online education startups can be seen today, out of which 435 were founded in the last 2 years. Keeping business aside, there are many IT companies or Software firms that launched an Education Technology startup in India and abroad as well.

According to the report of Google and KPMG, the educational technology startups in India are growing substantially at an average rate of 55 per cent, the Indian Online Education Market would reach around $2 billion in this year.

What is the Hybrid Education System? Hybrid education features the carefully planned and mix-up of both styles’, traditional classroom teaching and online learning activities. Despite attending every class on the bench via regular visits to the educational campus, a significant amount of class time is moved online to magnify learning standards. The online education system of learning is beneficial for both students as well as teachers. Hybrid education is giving opportunities to teachers to start freelancing work most of the teachers start writing education blogs during the pandemic and earn well.

Hybrid Education System: Learn More Effectively 1. Hybrid learning improved flexibility for students and teachers to hike the access to learning in rural India.

3. Hybrid learning is removing various barriers that have traditionally existed.

2. A hybrid learning system is helping to change the way we see our education system.

4. Hybrid learning is working with the approach to provide quality education to students.

HidocDr

iOTA Infotech pvt. Ltd.

Education

Driving Brand Awareness, Recall and Perception in a Digital-First World

iOTAInfotech: Where Creativity Lies At The Core

It’s time to welcome the hybrid education system

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siliconindia

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

8 8

|19|

August 2019

Incrementors A Rising Name in Digital Marketing Industry

Gulshan Parveen | Business Connect

At present, Digital Marketing has become a one-stop-shop for businesses to overcome the cut-throat competition in the respective arena. It is not only transforming the marketing realm but also accelerating the growth of businesses by unique and innovative methods to approach people. Incrementors is one of those Digital Marketing agencies that help clients grow their businesses tremendously by generating more traffic, leads, and sales. It is relentlessly working on clients’ requests in the respective arena for a decade by focusing on providing customized and specific solutions to their needs.

SHIV GUPTA

Founder & Head of Growth (Incrementors)

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

COVER STORY

OVERVIEW OF EXCLUSIVE SERVICES Incrementors is a company providing complete strategy and analytical services that keep clients at the top of the competition. The exceptional services Incrementors is offering that can boost a business in no time are: •

SEO: It is an essential part of any successful marketing strategy. The key benefit of SEO is it brings high-quality traffic to websites and can turn them into paying clients. Incrementors starts the SEO process with indepth keyword and competitive research by providing training and coaching videos to clients to help them grow their business in every aspect.

•

VIDEO MARKETING: This is the generation of video content. The tremendous success of YouTube has shown the power and efficiency of video learning. At Incrementors, specialists create video formats that can match the intent and demand of the target audience. The power of the company lies in its superior expertise in the video marketing approach to build a holistic mix of marketing.

•

WEB DESIGN: A professionally designed website ensures a good impression on the visitors. Incrementors help in designing a vivid website that aligns just right with the businesses of its clientele. With its web design services, the client puts nothing but his best foot forward and surpasses competitors.

•

GRAPHIC DESIGN: It plays a crucial role in the buyer’s visit by leading them to a well-designed landing page that strengthens the same imagery. Incrementors is an expert graphic designing company that will keep the client

ahead of the opponent with excellent graphic designing services. •

E-COMMERCE: After understanding the business and growth targets of the client, Incrementors suggests a program to meet the requirements and resources. It develops a combined, automatic, and real-time reporting dashboard to explain to the client how well the marketing plans are performing.

•

CONTENT WRITING: Incrementors provides the most qualified content writers who carry careful research to write articles as per the requirements of the clients. The content written by the team is according to the minds of readers. Shiv claims to have content writers who can write on any topic, whether simple or complex and ranging from a needle to a rocket.

•

LEAD GENERATION: Incrementors aims at general posting on various blogs, forums, and social networking websites that convey the client’s greater market range and thus help in increasing sales.

•

SOCIAL MEDIA MARKETING: As the internet community is transforming, Social Media campaigns and tactics have to stay one step forward. Incrementors has experts and dedicated members throughout the organization who creatively design and execute powerful campaigns for all kinds of companies.

Incrementors has a lot more in its ‘Solution Basket’ other than these services, which tremendously benefits its huge clientele to take their business to the next level. “As compared to other Digital Marketing agencies, Incrementors do more than just doing SEO and Marketing. We partner with clients by giving them training, coaching, and videos to grow their business in every aspect,” says Shiv. AREA OF SPECIALIZATION

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Incrementors has worked with numerous clients of distinct niches across the globe. And it has helped the company in gaining vast experience in multinational businesses and regional Digital Marketing. The multidisciplinary portfolio of the company has helped it in generating more referral business and has increased the customer retention ratio by achieving top-notch quality in services. It offers numerous exclusive services with exceptional features including, fast turn-around time to solve clients’ requests, keyword research for low-hanging fruits, and micro monitoring for a successful marketing campaign along with others on the list. Incrementors carefully observes its clientele’s feedback and create action plans to attain solutions for the future prospectus. Feedback is the key for the company to find customers’ psychographics. As a smart and fast-growing digital marketing company, Incrementors has not limited its boundaries to SEO, SEM, SMM, or website development services. But, it goes through a defined benchmark before sending any final work to its clients. It has a well-equipped quality assurance team that supervises the project to attain the best possible quality. On top of that, its senior marketing strategists go further deep by adding their expertise and experience throughout the organization.

ABOUT THE LEADERS SHIV GUPTA •

Founder and Growth Head, is a visionary and a team player. He has the vision to build a healthy work environment where everyone starts and ends their day with a happy mind. He started his journey at the minor age of 17 in the Digital Marketing world, which shows his remarkable passion for the realm. For the initial three years, he worked as a freelancer. Along with that, he did his researchbased projects and grabbed deep knowledge of the industry. He also gained and developed numerous technical skills and market knowledge and learned fabulous client management skills as well. Later one of his first clients, Robe Noguria, encouraged him to create his own Digital Marketing agency to serve people at a larger level and be a guide to his team. That was the time when Shiv made his mind up to establish the Incrementors.

SHIV GUPTA Founder & Head of Growth

Shiv always wanted to reach a transcendent level with his team in the Digital Marketing industry. Over the years, he has been extremely successful in hitting both personal and core team goals simultaneously. His passion for work, dedication, and deep knowledge motivate everyone around him to contribute to his inspirational journey. He has gone through various personal and professional challenges in his life yet, he consistently stays positive and energetic, which makes him an idol leader.

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RAHUL KUMAR •

He is one of the most favorite leaders at Incrementors. He has spent his past 5 years with the company by contributing to the growth in all aspects. He is also known for the title, “Leaders without Title”. His progressive mindset & ability to empower the team with a positive attitude- accelerate the growth, build a healthy yet professional culture in the office, and set up benchmarks that people can thrive for. His robust skills, ability to improve others’ potential has brought exponential growth to the organization.

RAHUL KUMAR Vice President

KRISHNA MURTI •

He has been working with Incrementors for the past 4.5 years. He is currently handling the operations team and is the go-to guy for any problem in customer support, helping team members achieve their goals & providing proper training. His journey with Incrementors is very remarkable as he is always up for new challenges. He has a problem-solving mindset, and has high interest in the field of data visualization & learning innovative ways to improve the client experience.

KRISHNA MURTI Head of Operations

CHIRAG DHAWAN •

Chirag Dhawan is a Data Analyst working in Incrementors for the last 4 years. He has a specialization in collecting, organizing, interpreting, and disseminating various types of statistical figures. Energetic presenter and confident communicator with the ability to circulate information in a way that is clear, efficient, and beneficial for end-users. He has a good understanding of data analysis and visualization to effectively interpret findings in a way that makes sense to end-users.

CHIRAG DHAWAN Head of Reward, Benefits and Performance

HANISHA CHUGH •

Being a creative thinker, Hanisha aims at introducing and practicing processes that bring progressive changes. She strongly believes that teamwork and a positive attitude is the core requirement for an excellent outcome. She has closely worked with many teams and individuals helping them towards the path of exponential growth and success. She has initiated some new processes in the organization that has helped us grow. She has been motivating people to research, explore and bring change to build a chain of growth. HANISHA CHUGH Chief Happiness Officer

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

EXCEPTIONAL GROWTH STORY

Digital Marketing is one of the rapidly growing industries of this decade and has completely transformed the way of marketing. It has been an integral part of growth for any organization. Businesses that used to rely on referral clients or traditional marketing services like SEO, SME, eCommerce Marketing, etc., have changed from a luxury to essential. Incrementors provides Digital Marketing services to all types of businesses across the globe. However, most of the demand for its services comes from countries like South Asia, Middle East, Europe, and the USA. It provides custom strategies to the clientele based on their requirements and goals. With an exceptional experience of more than a decade, Incrementors has developed a robust process for Digital Marketing with predefined SOPs and contains all tools that help in moving in the right direction. Moreover, AI is relentlessly transforming and improving Digital Marketing strategies and providing valuable customer insights. These transitions have changed the way Incrementors functions and engages with clients to attract more business online. Especially after a situation like the COVID-19 pandemic, it has got a high demand for Digital Marketing.

ORGANIZATIONAL CULTURE

Incrementors is not just a company but, it is a place where the team members drive positive changes. They celebrate every moment and help each

other pursue their dreams by creating a great culture throughout the organization. Incrementors strongly believe in collaborating and solving problems as a united team. The organization continuously welcomes new talents and prioritize learning to embrace changes. It has the motto of being loyal towards customers along with being fair and performing the right deeds. The culture of the company focuses on the professional and personal development of every individual connected with the organization. To encourage and support its team, Incrementors enhances their knowledge and skills by providing training and certificate courses to them. It has a robust trust in the talent and education standard of its team that supports the clients with better SEO strategies and creative solutions. Incrementors support people engaged

with it to become their best versions and to achieve both personal and professional goals. Every team member is valued equally and has the same level of growth opportunities throughout the organization. Incrementors is an innovative team striving for exponential growth as it believes happiness is the single most powerful tool for productivity. It also cares about nurturing the personal life of its team by prioritizing communication.

PACE WITH TECHNOLOGY

R&D helps in the significant amelioration of the marketing of the products and services. Incrementors is one of those companies that emphasize the need for more creative marketing solutions as per current marketing needs. Shiv believes that what has worked in the past very well is not necessarily going to give the same results now. Thus, it keeps researching a new spectrum of online marketing and SEO. The hunger of Incrementors for a better tomorrow for both itself and the clientele leads it to put more effort into learning emerging technologies. The company uses technology for almost everything from project management to reporting. Incrementors uses a varied number of technical tools to enhance the performance, including Basecamp for project management, Discord for communication with team members, Google Drive for file maintenance, and many more in the list.

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FEATHERS IN THE CAP Incrementors, with its excellent services and teamwork, has got numerous public mentions from top agencies and press releases. Clutch has ranked it as the topmost SEO agency. The company has also ranked as the most reviewed Digital Marketing agency in 2021 by the Manifest. It was also identified as the best SEO agency by Visual Objects. Along with that, Incrementors has also secured its place in ‘Top 100 SEO Companies in Delhi’ by the Manifest. It has increased its value even more by appearing on 1st rank in Clutch Leaderboard.

FUTURE MASTERPLAN Incrementors is on the mission to astonish its potential clients with excellence in services. It does not just generate better customer satisfaction but also multifolds returns to them. The company provides lifetime value to its clients and makes their business capable enough to run on autopilot. It is relentlessly assisting its clients to grow their businesses, realize their marketing goals, and create value for their brand. The company is working with a vision to help its clients in creating more meaningful relationships with their audience and build better brands. The talented team of Incrementors drives the company to climb the success ladder at a brisk pace. Shiv says, “Happy employees lead to happy customers,” which helps in generating more profitable business. The company is relentlessly working on improving its internal process and organizational structure, which will ultimately result in better client satisfaction. Shiv envisions his team members and clients to be contaminated and feel blessed to be a part of the organization.

Incrementors planning to expand the current best marketing practices to a wide range of services by introducing small business growth packages. The next line of business for Incrementors would include a one-stop solution for the entire marketing needs. The company is immensely expanding by including various services, which complement current marketing activities.

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Experience, Skill Sets, Rates, Location & Availability You can then contact that person directly within this dedicated platform. From here you can download their profile, arrange interviews and communicate with other through chat. You can also shortlist candidates to review them afterwards. All of this is done via a Subscription that can be tailored to your requirements or upgrade to a fully managed solution with a Strategic License. Our AI-based technology matches your requirements when you post a job, here you can view applications but also the suggested ones too.

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Success Story

Ardeshir

Godrej’s

“A good monetary policy follows inflationary expectations and not historical numbers”

Adi Godrej

Chairperson of the Godrej Group

Success Story Journey to Become a $4.1 Billion Empire As the common adage goes, Rome wasn’t built in a day. Some of the world’s most successful companies are the result of decades of dedication and effort. The Godrej Group, one of India’s most known conglomerates, began as a small lock-making business in 1897 and has grown to become one of the country’s most recognizable companies. Godrej is a well-known brand in our nation, and we’ve all used its appliances or other things at some point in our life. However, few people are aware of the dedication that went into creating the Godrej Group, which began operations in 1897 and was formed by Ardeshir Burjorji Sorabji Godrej over 120 years ago.

GODREJ GROUP BUSINESS FOOTPRINT • Industries - Consumer Goods • Company size -10,001+ employees • Headquarters - Mumbai, Maharashtra • Type - Public Company • Founded - 1897 • Specialties - Industrial Engineering, FMCG, Agro Chemicals, Real Estate, Chemicals, and Retail TOP 6 SUBSIDIARIES OF GODREJ GROUP • Godrej Properties Limited • Godrej Agrovet Limited • Godrej Infotech Limited • Godrej Consumer Products • Godrej and Boyce • Godrej Industries Limited

THE POPULAR PRODUCT CATEGORIES OF GODREJ INCLUDE: • Personal care products • Cleaning agents • Furniture • Real estate • Consumer durables • Security solutions • Godrej Aerospace • Godrej Agro-vet • Godrej chemicals • Godrej interior

HOW DID IT START AND HOW IT’S GOING? Ardeshir was born in 1868 in Mumbai to a Parsi-Zoroastrian family. He was a law student at the time, like many other financially well-off Indians, but the law wasn’t for him, and he returned to India shortly after. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

After returning to India, he began working as an assistant at a pharmacy shop, where he developed an interest in making surgical tools, which he turned into his first business, which failed miserably, but he was determined to succeed in India. Soon after, he secured a loan from Merwanji Cama, a Parsi businessman, and philanthropist, to start a new lock-making firm, which was the beginning of the Godrej empire. In comparison to other locks, his locks were cheaper, better, and sold far better. After that, he started making safes, double plate doors, and other such items, which were so popular that the Queen of England used one on her visit to India in 1921, according to The Hindu. Turning Point - After a string of setbacks, Ardeshir Godrej’s life was permanently transformed by a newspaper story. He once read a newspaper story on the rise in felony convictions in his city. The residences and businesses were vulnerable to burglars since they were protected with low-quality hand-made locks that offered little protection. Ardeshir Godrej decided to make the highest quality locks in the country after reading this article.

After seeing an increase in theft cases, Godrej created the first Indian safe in 1902. Ardeshir then delved into soap and vegetable oil manufacturing alongside his brother Pirojsha Godrej. Godrej Soaps Ltd was founded by the two in 1918. In the same year, they introduced Cinthol, the world’s first soap created without the use of animal fat.

Godrej produced its first cabinet or almirah in 1923. Even as the firm grew, Ardeshir maintained a modest lifestyle and built an Indian-based business structure, which helped make madein-India famous. Ardeshir died in January 1936, a year in which Godrej and Boyce earned a total of INR 12 lakhs. This unassuming individual was undoubtedly a cornerstone of today’s countrywide Make-in-India movement. Adi’s Children, Tanya Dubash, Nisaba Godrej, and Pirojsha Godrej, who head the $4.1 billion (INR 25,000 crore) Godrej Group, now hold prominent roles in group enterprises. Dubash works for the group as an executive director and chief brand officer, while Nisaba works for Godrej Consumer Products Ltd as an executive director. Godrej Properties Ltd, the group’s real estate arm, is headed by their brother Pirojsha. Jamshyd’s son, Navroze Godrej, joined the firm in 2005 and is in charge of innovation at Godrej and Boyce.

Godrej Group is an Indian corporation that sells a wide range of items in a variety of sectors. The firm is rapidly expanding, with a revenue of more than 4.1 million US dollars. Godrej is one of India’s oldest and most trusted brands, thanks to the high quality of its goods. Godrej has grown to over 60 countries over the past 120 years, ensuring that its clients may buy their items everywhere they travel. The firm has a market capitalization of more than $500 million and is continuing to develop globally. The company’s success is due to smart acquisitions and subsidiaries that it has collected throughout the years.

GODREJ FAMILY LOOKS TO DIVIDE THE $4.1 BILLION EMPIRE According to persons familiar with the situation, the $4.1 billion Godrej Group has begun a formal effort to divide its enterprises between two groups: one led by the families of patriarch Adi Godrej and his brother Nadir, and the other by their cousins Jamshyd Godrej and Smitha Godrej Crishna. In the next six months, a final ruling on the subject is expected. It is likely to entail a total asset separation on a huge scale. According to the reports, Adi Godrej’s family patriarch would prefer no change, while the younger generation wants more transparency on asset ownership. Apart from Godrej & Boyce, which is a private company, the group’s other companies, such as GIL, GCPL, Godrej Properties, and Godrej Agrovet, are all publicly traded and managed by Adi Godrej and his brother Nadir.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Where Knowledge, Integrity, And Commitment Make a Difference Gulshan Parveen | Business Connect

“I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that.”- Thomas A. Edison. Without a doubt, renewable and solar energy, in particular, will play a crucial role in helping countries across the globe- to achieve ambitious carbon reduction targets. The International Energy Agency (IEA) has forecasted that exceptionally high-capacity additions will become the “New Normal” during 2021 and in 2022, with renewable accounting for 90% of new power capacity expansion globally. In addition, the agency also stated that solar PV development will continue to break records, with annual additions reaching 162 GW by 2022. For this exclusive read, we sat down for a virtual coffee session with Filippo Carzaniga, the Executive Chairman (BOD) of FIMER that has been revamping the renewable energy sector with its extraordinary services. Striking up the conversation, Filippo shared numerous extraordinary facts and inspired the inception story of this venture. In a global scenario where the demand for renewable energy is constantly growing, FIMER is among the top leaders concerning the manufacturing of energy conversion solutions worldwide.

and the UAE as well as countries including Jordan. We are amongst the leading top three suppliers for central inverters and have been making steady and upward inroads into the string inverter market as well. In India, our facility has been a global manufacturing centre for utility-scale application products as well as being one of FIMER’s R&D centres. We manufacture central inverters in our Bengaluru plant along with battery energy storage converters and microgrid energy storage products. Our factory in Bangalore is the largest supplier of locally-manufactured solar inverters in India, with an annual production of more than 5GW (gigawatt) with the latest infrastructure as well as testing facilities. FIMER supports local employment and the Indian factory operation is driven by a local team. This world-class facility has set a benchmark in India for other manufacturers to follow suit. The same factory is also delivering outdoor central inverters to markets around the globe, supporting India’s ambition for excellence in exports.

FIMER is the fourth-largest, tier one, renewable energy equipment supplier in the world with more than 25 years experience in the solar sector. Specializing in solar inverters and electric mobility systems, we have over 1100 employees, including 300 service personnel working worldwide. Based in Italy, FIMER has a presence in over 20 countries together with local training centres and manufacturing hubs and is active in more than 100 markets. It has three R&D centres two in Italy, one in India - staffed by 200 experts. Almost 90% of FIMER’s business is solar, with more than 12 GW of solar inverter capacity and a 55+ GW installed base. We also have an active and growing EVI line of business, which was established in 2017 and has now installed more than 54,000 charging stations. In India and the Middle East, we are one of the most experienced solar inverter players in the market and have had a presence here since 2010-11 and also have an established presence in Dubai

INCEPTION TALE FIMER started as a welding business in 1942 before developing its first solar inverter technology forty years later in 1983. Over the next 35 years, it expanded its operations globally in countries, including Algeria and across central and south America. In 2018, it established its EVs infrastructure division and made the grand announcement of acquiring the solar inverter business of a global company (ABB) in 2019. The acquisition was completed in 2020 and made FIMER the fourth-largest renewable equipment manufacturer in the world.

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The company has a great vision to shape a new and powerful energy model that uses the power of the sun to drive progress and prosperity for a cleaner and sustainable world. As a global leader in renewable technology, the FIMER team has the energy to make positive change happen. They are committed to leveraging the energy playing field to serve growing demands with clean, affordable energy that truly benefits people and places.

EDGE OVER OTHERS

“You can’t look at the competition and say you’re going to do it better. You have to look at it and say you’re going to do it differently.” FIMER is a global supplier of solar inverter and storage technologies across the residential, commercial and industrial (C&I) and utility-scale sectors. The company also has an extensive portfolio of e-mobility platforms, including chargers and wall-boxes. At a global level, FIMER prides itself on combining it’s ‘Made in Italy’ heritage with a global footprint. This exceptional professionalism is reflected in the raft of new platforms they have introduced across all four business lines that bring together the best of Italian design with the latest technological innovations. Recently, FIMER has launched its flagship products such as PVS10/33 for the commercial and industrial market segment, the PVS-350-TL for the utility segment and PowerUNO and Power TRIO inverters and PowerX storage system for the residential market. At present, the exclusive projects that FIMER is heading range from airports to breweries to floating solar parks, which are extended to a diverse array of various climates and topographies- be it from deserts to the Antarctic. Owing to the utmost flexibility and durability of their solutions, their installation is quite effortless and versatile. Moreover, FIMER also owns 54,000 EV charging stations that have been installed globally and in India, the leadership team has recently commissioned its very first pilot project with the installation of FIMER’s EV AC wall box at the prestigious IISC in Bengaluru. Additionally, they have been prominently active in energy storage products formulation that has several solutions for residential and utility segments. In this direction, they have already commissioned a 15 MW system with a 6 MWhr storage facilityone of the major ones in India. The dedicated and industrialist team is optimistic about making a difference with the innovative products and leading the way for growth in the country.

“

We are committed to providing our contribution to achieving the global community’s world, as the creation of a sustainable future, states Filippo.

“

Himachal Pradesh hilly terrain

Kamuthi solar Plant

Vimercate,ItalyFIMER Headquarters

Gujarat

FIMER’s approach is based on constant innovation has enabled it to build a significant market share with a focus on research centres specializing in solar and electric mobility.

Hotel Vital Flora, Italy

NEW PRODUCT LINE

neighbouring countries such as Sri Lanka, Nepal and Bangladesh. The list follows• FIMER’s central inverter market share is close to 20-25 % in India. In the utility segment, its major projects include providing inverters to the 750 MW REWA park that is Asia’s biggest solar park located in REWA, Bhopal. The REWA solar park was inaugurated by the Honorable Prime Minister of India, Shri Narendra Modi Ji in July 2020. In the same direction, yet another notable utility project include the 288MW Kamuthi Solar Park, Tamil Nadu and Fimer is proud to be one of the first companies to complete India’s longest Canal project of 40MW in Gujarat. Moreover, they also facilitated solarizing the first airport in India, Cochin International airport and have powered rural schools in West Bengal where basic electricity is inaccessible. And FIMER has majorly been instrumental in solarizing many microgrids in Bihar owing to their storage offerings. • The company has been a key contributor to India’s “AatmaNirbhar Bharat” or “Self Reliant India” which is the long-term vision of the government. With a robust pipeline of many solar projects

FIMER has been launching some phenomenal technologies across different market segments since last year. A few of the mentions are• In Residential – The Power Platform was launched in October 2021- FIMER PowerUNO and PowerTRIO inverters and PowerX storage solution – a perfect blend of the latest technological innovations with high-end design features. Backed by high-power and high-capacity with a small footprint, these unique solutions are the quickest and easiest-to-install platforms in the market. Both the products will be available from March 2022. • In Utility – PVS-350 is the high-power MPPT inverter and the PVS-260/PVS-300 modular conversion platform that has been unveiled in June 2021. Its extensive flexibility and compact design can cater to both decentralized and centralized applications ensuring sheer coverage to 100% of utility customer needs. • C&I – Introduction in early 2021, the PVS-10/33-TL three-phase string inverter solutions are designed to cater to all commercial and industrial applications. At present, it is available in outputs from 10 kW to 33 kW, as theyensure high power density and strong energy harvesting potential and can be easily installed in new or existing plants to provide lower installation and maintenance costs. • EVI – An extraordinary portfolio of AC and DC charging stations and wall boxes, including the FIMER FLEXA Wallbox and AC station, that offers purpose-built solutions rendering high charging outputs and outstanding levels of efficiency and flexibility, at the end of 2020. Formulated for use in residential and commercial applications, the range builds on FIMER’s proven credentials in the EV sector.

UPCOMING PROJECTS AT A GLANCE

Being one of the most experienced inverter companies in India since 2010, FIMER has existing portfolio of over 12+ GW extended across 5000 locations in India. They are heavily active in www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

LA Trobe University 22

•

lined up in near future, they are working on some biggest storage projects of 15 MW with a 6 MWhr storage facility in India. It takes immense pride in its wide portfolio of projects under its umbrella where it has been able to power over 200 textile industries in South India and residences and enable storage in the high altitude regions of Leh-Ladakh. From harvesting the rooftop market in Sri Lanka, where over 200 MW is supplied, or powering the nation of Nepal to reduce its grid dependency, FIMER’s has been able to commence a new era of an outstanding set of credentials that makes it a highly bankable supplier and one of the most reliable solar solution player in the niche market.

BACKBONE OF THE ORGANIZATION “No one can whistle a symphony. It takes a whole orchestra to play it.” A team is a group of people with different abilities, talents, experiences, and backgrounds who have come together for a shared purpose. Despite their differences, that common goal provides the thread that defines them

as a team. FIMER has strengthened its global senior management team with a raft of appointments, including managing directors for each market segment and a new chief marketing officer. This exclusive team is supported by a strong and expert team of professionals across each global market they operate in, providing local expertise with the backing of a global company. In addition, the culture FIMER has throughout the organization is the result of the blending of several distinct legacies. What the team has all in common is the passion to offer out the best possible solutions to clients to contribute to making the world a better place. The company is actively working to reinforce the best traits of different legacies combining the process-oriented mind.

Terranuova

Redwan, mexico

“It’s a work in progress that will foster a culture of inclusion & responsibility together with agile flexibility and customer-centric passion,” asserts Filippo. La esmeralda Colombia

Nepal

Buddhist Temple in Sri Lanka

“However, this platform is just one piece of the puzzle. We all meet our associates at least twice a year in Town Hall meetingsin person at our two Italian sites and via communication platforms for the 25 sites where FIMER is present, and the dialogue with all stakeholders is constant and open. Last but not the least, my door and those of my management team are always open, and it is extremely easy to reach us through email or directly in the office.”- Filippo Carzaniga.

team and introduce innovative solutions for the C&I, utilityscale, and residential sectors as well as grow EVI customer base. FIMER is operating in a world of multiple stresses- be it climate change, political tensions, or managing the long-term impact of the pandemic. However, they are planning to change this particular scenario to a global company. they have decided to focus on the business’ sustainability & specifically and leave a better world for future generations through their solar and e-mobility innovations.

“

When our team asked Filippo to share a few words of wisdom, he replied by saying, “We must always remember that the world doesn’t belong to us- we are just managing it. We inherited it from previous generations, and we will leave it to upcoming generations. FIMER’s vision is to leave it in a better position than we receive it by investing significant resources in R&D and developing the latest technologies to enable us to achieve this goal.

CULMINATING NOTE

2021 has been about the launch of the ‘New Era’ of FIMER that has made the organization appoint a new senior management 23

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He further explains that communication is essential, especially when the company operates across so many global regions. At the beginning of the year, the FIMER team launched an internal communication platform, FIMER4YOU that is dedicatedly designed to keep all their associates informed, engaged, and inspired. On this platform, people cannot only retrieve all policies and forms- but also be informed about people involved with the organization. They can also be updated with organizational changes and about teams and leaders.

Peel Business Park

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Cuisine

Top 10

Food Companies in India

By Sanjay Maurya

The food industry is an important part of the Indian economy. The Indian market has seen tremendous growth in this industry in recent years. The food industry of India is offering products such as rice, milk, fruits, vegetables, beverages, etc. Indian food companies are now well equipped with the latest food processing skills, equipment, and technology in terms of packaging, canning, and thermal processing.

Top 10 food companies in India are: BRITANNIA INDUSTRIES LIMITED

Britannia Industries Limited is known for selling its biscuits brands - Britannia and Tiger, bread, and dairy products as well, throughout India and in more than 60 countries globally. The Britannia Industries Limited was established in 1892 by a British businessmen group with an investment of INR 295 and in today’s date, the company has reached an income of $120 million, producing the most popular brands in the country with various products like Good Day, net Nutri Choice, Milk Bikis, Little Hearts, Jim Jam, Cheese, and many more.

CADBURY

NESTLE INDIA

Nestle is India’s largest food company headquartered in Gurgaon, Haryana, known for various delicious food products like Maggi, KitKat, Milky bar, Polo, Nescafe, and many more. Company’s yearly sales are more than $1.1 billion. Currently, Nestle runs 2000 brands with a wide range of popular products across the food market like coffee, bottled water, milkshakes, and other beverages, breakfast cereals, infant foods, healthcare nutrition, seasonings, frozen and refrigerated foods, soups, and sauces, and pet food.

PARLE AGRO

Parle Agro is one of the largest Indian food companies that owns popular products like Appy, Frooti, LMN, Hippo, and Bailley brands. The year 2021 goes to be one of the best years for Parle Agro as it’s far set to launch 2 impactful campaigns for its manufacturers Appy Fizz, Frooti, and B-Fizz simultaneously. With a $432 billion annual revenue, Parle Agro is one of the maximum grossing food companies in India. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

AMUL

Amul is India’s dairy cooperative society, headquartered at Anand in the Indian state of Gujarat Formed in 1946. In the list of food companies, we find, Amul is one of the highest revenue companies among food makers. The company already made our childhood awesome with its various products like Milk, UHT milk, Bread spreads, Butter, Ice Cream, Paneer, and many more. The company has an annual revenue as high as $280 billion.

VADILAL

Vadilal is located in Ahmedabad (India) and the company produces dairy Products. Vadilal Industries Limited is working with 706 employees across all of its locations and reached $82.94 million in sales. There are 37 companies’, part of the Vadilal family. The company amounts to a gross amount of 4.5 billion annually.

MTR FOODS

MTR Foods, a food industry also known as MTR from its full form Mavalli Tiffin Room an Indian manufacturer of processed vegetarian products like ready meals and mixes, spices, and condiments. MTR foods closed last fiscal year with a turnover of INR 900 crore and growing at a CAGR of 14%, expects its revenue to top INR 1,000 crore in 2021.

HALDIRAM’S

Haldiram’s is one of the leading manufacturers of Indian sweets and snacks based in Maharashtra, Nagpur. Its products are exported to the UK, the USA, Canada, the United Arab Emirates, Sri Lanka, and many more countries all over the world. The company has an annual turnover of US$ 590 million in frozen food, ice cream, candies, cookies, chips, and other snacks, which are more than 100 products.

KRBL LIMITED

KRBL Limited is the biggest rice miller and basmati rice exporter in the world when you think about Basmati rice, and rice is a major part of India. The company is exporting rice to regions such as the Middle East, Europe, the United States, Canada, and Africa with revenues of approximately US $ 3.3 million per year.

MOTHER DAIRY

Mother Dairy Fruits & Vegetable Private Limited is an Indian company that manufactures and sells dairy products as well as edible oils, fresh and frozen fruits, and vegetables, juices, Yoghurts, jams, pickles, and other foods. The company is headquartered in Uttar Pradesh and exports to over 40 countries, including the United States, Russia, and the Middle East. The company has an annual income of around US $ 970 million and also has an oil brand called ‘Dhara.’ 27

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The 10 Most Admired

INTERIOR DESIGNING COMPANIES - 2021

Eduplex Solutions Pvt Ltd 1/298 B P Township, Block –S Kolkata 700094, W.B., INDIA https://www.eduplex.in sales@eduplex.in +918337056594

CRACINDIA PVT. LTD. CONSTRUCTING A SUSTAINABLE FUTURE WITH E-COMMERCE Indranil Roy | Business Connect

Sushil Shivaji Mahangade CEO

espite the disruptions in 2020, those with digital maturity and access to information achieved revolutionary growth. The occurrence emphasizes the critical role of digitization in the face of overwhelming odds. From this perspective, it’s important to comprehend the construction industry’s standing and prospects in e-Commerce. The pandemic did not spare the vertical, and it followed existing patterns. But, over time, it shed its long-held inhibitions and took its first tentative steps into the digital realm. Because the alteration was so widespread, its effects reverberated in India as well. It’s no surprise that e-Commerce is propelling the Indian construction industry, giving the ball away for entrepreneurs. CRACINDIA is an excellent illustration of such possibilities materializing. It’s a digital one-stop-shop for all of your construction needs.

A DREAM & VISION COME TRUE

CRACINDIA positions itself as an incorrigible entrant with a focus on reshaping the way people avail their construction needs. In basic terms, it’s an innovative search engine for finding local construction service providers to procure resources and use services. CRACINDIA’s concept of “Construction resources at a Click” was introduced by Mr. Sushil Shivaji Mahangade. He is a Civil Engineer and realtor with a proven track in business development and expansion, operations, strategic planning and execution. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Sushil’s career as an entrepreneur began in 2015 when he founded Value Group of companies, a construction contractor firm. During the course, he came across many contractors asking for work and not finding any. “Seeing them struggle for work and I couldn’t stand the prevailing manual framework for searching work,” he affirmed. On the other hand, finding a good contractor wasn’t easy, due to the lack of a customized channel. The scenario stimulated the idea of an e-commerce platform that can bridge the gap between the two parties. And that is how CRACINDIA was born. Registered with the Department of Corporate Affairs, CRACINDIA is revolutionizing the construction services industry by connecting customers and suppliers across India. The platform is also commonplace for service requisitions, including floating tenders for construction activities to be carried out by Individuals, Co-operative Housing Societies, Construction Companies, Builders and Developers, Local Bodies, Corporate Offices and Municipal corporations etc. Service providers assign ratings to all available services so that clients can make well-informed decisions. With a user-friendly interface that ensures hassle-free search, the platform has become a comprehensive meeting point for service providers and recipients. The concept has yet to reach its full potential, but it can transform construction services in India, making them more trustworthy and efficient.

this makes Sushil an ideal leader for his team. He loves inspiring people and measures his strengths through his efforts. Sushil also believes in mentoring and helping others attain new heights.

SHAPED TO THE MODERN MARKET FORCE

The entrepreneurial landscape is going through paradigm transformation. COVID-19 is still putting an immense strain on businesses of all sizes and shapes. Investors are on edge, valuations have come down, and skilled resources are laid off across verticals. But there is a silver lining. The period is revealing unique opportunities and will further line up new ones with time. Sushil argues that as we prepare to return to a world that will change forever, it’s time to reset everything. “If there was a time when the playing field was leveled for small and famous startups, now is,” he adds. And enlightened by this notion, he has positioned his startup to adhere to the ‘New Normal’. He believes this is the time to grab new opportunities and identify new customer segments. The COVID-19 will soon subside, paving the way for India’s burgeoning startup ecosystem to grow. Keeping up with the optimism, CRACINDIA is vigilant to explore new dimensions and re-imagine business in the post-pandemic era.

“I believe that powerful leaders are defined by how well their teams succeed,” asserts Sushil. He focuses on the growing needs of his colleagues and facilitates their training requirements through proper resources. He is dedicated to building the strengths of others around him, unfurling their leadership potential.

AN ETHICAL BUSINESS MODEL

There is a saying, “Building and sustaining relationships are long-term investments.” While CRACINDIA aims to grow as a profitable business, it follows an ethical code of conduct. It’s customer-centric to heart and strives to provide an uncompromised quality in its offerings along with 24x7 customer service. Parallelly, it provides a flexible and friendly working environment for its employees. Having an ambitious vision to serve the Indian Construction Space with innovativeness, it has welcomed passionate and likeminded visionaries. “The fact that everyone is so dedicated and we are just a year old shows how well our work culture is,” shares the founder proudly. The company provides equal opportunities to everyone and encourages them to learn from their mistakes, trends, etc.

The firm also invests in R&D to broaden its knowledge and gain new insights to improve efficiency while lowering expenses. This also entails developing new products and services to grow and flourish in market forces while gaining a competitive advantage. A viable example of this is CRACINDIA’s marketing strategies. It uses social media (Google, Facebook, YouTube, Twitter, Instagram, and others), sends out marketing mail to service providers (Builders and Developers, contractors, suppliers, and manufacturers), and employs SEO and telemarketing too. Although it’s working with a small cadre, adhering to the trends is anchoring its trajectory.

BUIILT TO CREATE WAVES

Within a year of inception, CRACINDIA has created a blooming presence across the country. It’s close to achieving 10k registered vendors on its platform, and that too within 6 months! Sushil and his team have a lot of plans for growth and expansion. However, he is a leader who loves ‘Doing great things in silence.’ And while he is keeping it under covers, he will climb the leadership ladder and position CRACINDIA on the top. The platform is here to set the bar for offering construction services in a systematic and timely fashion with just a few clicks!

ENCASED IN ENTREPRENEURIAL VALUES

CRACINDIA, like every other inventive startup, is more than just an e-commerce platform. It’s a cohesive ecosystem fueled by ideas, actions, and a desire to make a difference. The firm inherits these qualities from its curator. Sushil considers himself a perceptive leader, outlining the firm’s capabilities and performance. He leads CRACINDIA with fundamental values of ‘Integrity’, ‘Listening’, ‘Modeling’, and ‘Mentoring’. Sushil values self-evaluation as a critical aspect of leadership. It aids in the identifying of flaws and strengths, as well as how to improve them.

FROM THE DESK OF SUSHIL SHIVAJI MAHANGADE

“Never be frightened to try anything new. Everyone starts small and works their way up through hard work and creativity. Losses and profits are both a part of business, so if you’re losing money, assess how you can make it lucrative, and if you’re making money, consider how you can protect it from losses.”

Apart from self-evaluation, it’s also important to be an active listener. It aids in fathoming the team’s day-to-day issues while being attentive to nonverbal cues. Eventually, 35

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Health

CORRELATION BETWEEN HEALTH & ECONOMY

How Investment in Health Reflects on Economy There is a well-understood relationship that when you are healthy, automatically the country’s economy improves as well, your health performance is fully reflected in both the economy and health systems. As a healthy population, one can make an important contribution towards economic progress because the population that is healthy, lives more and are considered more productive. Investment in health is not only a desirable priority for most communities but also an important one, as it reflects on the economy. However, our health systems also face challenges that are daunting as well as complex, arising in part from new stresses such as ageing populations, the increasing prevalence of chronic diseases, and the intensive use of costly but critical health technologies.

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A HEALTHIER INDIVIDUAL AFFECTS THE ECONOMY IN THE FOLLOWING WAYS: •

At work, a healthier individual can be more productive and earn higher incomes.

•

A healthy person may spend more time in the labour force as compared to a less healthy individual who often takes sick leave or retires early.

•

They will invest more in the process of learning new things in order to improve their efficiency.

•

In anticipation of a longer life, a healthy individual may save more by raising the funds available to invest in the economy.

In order to briefly explain the relationship between health and economic development, the concept of health needs to be understood in a broad sense. When we speak about health, it is not just the absence of diseases, but also people’s capacity to grow during their lives to their potential. In combination with that welfare, an asset possessed by individuals has a significant source of well-being as well as instrumental importance. In terms of health, economic development is affected by health in a variety of ways. For example, it decreases production losses due to sickness of a worker, often increases adult productivity as a result of improved nutrition and lower absenteeism rates, and improves school children’s learning. Health also agrees with the use of natural resources that may usually be intended for ill health care.

Health has its consequences directly through worker productivity and the economic burden of diseases on economic development. Health also indirectly influences economic development as factors such as child health influence people’s potential incomes through the effect that health has on education. If we take up a household example that is observed on a family basis, this sort of indirect effect is much easier to understand. When a family is safe, the father and mother will both have a job and earn money that helps them to eat, protect, and send their children to school. Children would do well in school if they are safe and well-nourished and this will have a positive effect on their future income. The lack of health often affects the poor to a great degree, as their body is often the only commodity they have. The correlation between Health and Economy goes hand in hand as the importance of investment in health refers to the betterment of economic development because a healthier individual can help to increase both the number of hours worked as well as the probability that they will be employed.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

The 10 Most Cutting-Edge Solutions Provider 2021

DIGITAL BUSINESS CARDS FOR DIGITAL INDIA We are living in a digital evolutionary age marked by many spectacular changes. To name a few, we have digital papers, digital currency, and digital displays, amongst others. There was a time when paper was in trend, and digital mediums were rare, but now the coin has flipped! And while a good proportion of people are still using paper, digital is the way forward, and we have to change or adapt to it. Speaking of changes, digital business cards are reinventing - the way people connect with other businesses to build their reach. It also allows business geeks to optimize their online presence and foray into new possibilities. Recognizing the effectiveness, Md. Rasheed Pasha, a young passionpreneur in the IT Hub of India, Bengaluru, developed DICAWAP, a powerful platform to build personalized digital business cards. The product is helping both emerging and established businesses connect with new possibilities across the landscape.

Md. Rasheed Pasha Founder & CEO

REVAMPING THE OLD WAYS

When you visit a potential customer or peers, creating a gripping first impression is very important. And sending an appealing digital business card is definitely a smart move to stand out from the crowd. This brings DICAWAP into the picture. DICAWAP is a product of Hastter Tech Support Pvt. Ltd., full of customizable templates and stunning graphics to help you create unique and eye-catching electronic www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

business cards. Its user-friendly interface enables real-time card updates and the creation of a virtual centre where clients can engage with businesses and choose from a variety of options. Creating this smart visiting card only takes a handful of minutes. And it turns your smart device into a lead conversion accelerator. Users can personalize their digital business cards uploading photos, videos and custom links, as well as digital documents. Users can also make their brand viral by sharing the digital business cards through QR codes with clients and connections. In other words, any business person can have better outreach with DICAWAP - Digital Business Cards The Card also allows you to share information through one-click actionable events, such as Calls, Email, WhatsApp, Navigation, Website Links, Products, Payments and more. DICAWAP is driven by the Digital India drive. Its smart product is turning paper cards into a digital and ecofriendly communication medium - for newage businesses.

THE VISION BEHIND THE INNOVATION

“Be the change you wish to see in the world.” The quote perfectly harmonizes Rasheed’s vision for DICAWAP. As its Founder and CEO, his sole purpose was to reinvent new marketing tactics and set norms for professionalism and success. Moreover, the pandemic was presenting a scalable opportunity on the digital angle. And the entrepreneur sought to grow on them with his e-business concept. Rasheed has a wealth of experience in scaling brands’ success through online and offline marketing

activities. Under his guidance, DICAWAP works on a partnership model with clients, understanding their domain and needs to create customized smart digital business cards. Its aim, in the end, is in line with the urgent worries about deforestation. Every year, billions of business cards are printed worldwide, potentially resulting in the extinction of millions of trees; 90% of them are thrown away. While some of these cards are recycled, the vast majority end up in landfills. Trees store 50% of the carbon on the planet, making them a critical shield against climate change. DICAWAP strives for sustainable reform with its forward-thinking innovation. It aims to convert the mindset of the industrial space and choose Digital Business Cards. Within a year of commencement, Rasheed has attracted many like-minded talents. And together, they aim to make DICAWAP a leader in the Digital circuit for Smart Digital Business Cards.

REIMAGINING VALUE ADDITION TO CUSTOMERS

Digitization is the way of the future. It’s ushering businesses to a new dawn - creating new or modifying existing processes to meet changing market needs and challenges. For instance, it has transcended traditional sales and marketing with Salesforce and Digital Marketing, respectively. The scenario is provoking every player to rethink their business strategies. DICAWAP was born with the idea of upgrading businesses digitally. “Instead of using paper business cards, we believe smart applications are more helpful for managing a business. We have the chance to reimagine how we

do business, how we engage our customers with digital technology on our side,” explains Rasheed. But how does DICAWAP add a niche value to customers? It allows users to not be dependable on designers for business cards. Users can create it themselves in just 3 simple steps and pay after purchase. The DICAWAP Digital Business Cards has unlimited access, and new information can be added at any time. It’s userfriendly, portable and compatible with all android and iOS devices. It’s cost-effective, and users can reach customers anywhere around the world. Finally, every time a user creates a DICAWAP Digital Business Cards, they are helping in saving trees. Hence, DICAWAP is not only digitalizing businesses but also offering an opportunity to contribute to sustainable development.

SUSTAINABILITY FOR ALL

DICAWAP has positioned itself in such a way that all types of enterprises can use it. While it’s helping established businesses to enlarge their network, it also helps mid-size ventures to step beyond boundaries and grow their digital footfalls. The Card is a mini-website of a business itself. The Digital Business Visiting Cards also comes in handsome pricing packages– reasonable to all sizes of business and shapes. This concept of e-business also enables companies to deal with unforeseen chaotic events like COVID-19. Born amid the novel chaos, DICAWAP helped many businesses sustain and grow. It has won multiple positive testimonials of business leaders who have seen major progress and can stand out from the competition while leaving a lasting impression on their customers. The Company is yet to set new benchmarks in the business community. Digitization is influencing startup growth, and it will have more traction in the coming years. DICAWAP aims to grow on this increasing digital shift. In the years to come by, it will focus largely on midsize ventures, for they are the major change bringers in the industry.

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ENTREPRENEUR OF THE YEAR 2021

HEINRICH India

Focus on Quality and Need-Based Products “People in Technology Space would Always Have Work” In this cut-throat world of travel for business and fun and an even tougher ongoing race amongst businesses providing infrastructure for safety, control, and announcement systems, HEINRICH CORPORATION PVT. LTD has carved a name for itself. Today, it is known for its services and clientele. Its Managing Director Jitendra Singh has ensured a space in our magazine Business Connect with the title ‘Entrepreneur of the Year for 2021’. Jitendra chose to venture into the field of infrastructural support aided by a very capable and dedicated team. His move into property development started with the realization of the need for proper technology in public address and voice eivacuation system. Another impetus was provided by the government’s ‘Make in India’ project. Jitendra and his team realized that the import of important items needs to be replaced by

goods made in India. They witnessed that many companies do not have offices in India, they are bogged down by prevalent corrupt practices here. He is extremely thankful for the ‘Make in India’ idea for providing a base for his venture. Jitendra, an avid bibliophile, starts his day with a good book. He says that his 5-am readings help him to manage the stresses of the day. This enables him to focus on his work and provide able guidance to his team and strategize for the upcoming projects.

WHAT IS HEINRICH CORPORATION ALL ABOUT –

The company provides need-based infrastructural support for complete solutions in public address and voice evacuation system. Jitendra, with his dedicated team, analyzed the Indian market and found a need for quality and need-based products. The company provides an end-to-end solution for public address and voice evacuation modalities from the initial designing stage to the delivery of the finished product to the client. Seeing the requirements in various and varied sectors from health care and public transport to commercial markets and corporate offices, the company offers dedicated services in website and mobile app development for the clients. The support that HEINRICH Corporation provides includes public address system, voice alarm system, nurse call system, CCTV, talkback system, IP-based communications system, and PA systems .

VISION AND MISSION

The company aims to offer topquality products and services and through it, it has achieved an excellent position in setting the leading standards in life safety management. The vision is to distinguish the HEINRICH brand and make it a market leader in terms of the quality of its products, the customer service it provides, and its innovations that befit the world of tomorrow. HEINRICH India believes in the core values of its Mentor, HEINRICH UK, and is putting into practice these values, and follows as

Jitendra Singh

Managing Director www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Jitendra says, “Do take Quality, Service, Respect, Loyalty & Commitment, Customer Satisfaction, provide leadership as a company and as individuals, Act with integrity in all what we do, respect our customers and suppliers and we value the HEINRICH brand and all the HEINRICH family members behind it.”

STRENGTHS

Basing their analysis on the market needs and a knack for future forecasts, the visionary’s entrepreneurial venture has managed to develop a strong client base. The venture is meeting client needs by managing to stock up on raw material and employing a dedicated team. The dedication to fulfill their promise has encouraged the company to maintain a steady flow of raw materials which in turn helps to complete the projects on time even during the Pandemic. HEINRICH provides complete solutions and is utilized by Airports, Hospitals, and Metro/Railways with their highly challenging and tricky tunnel lines. HEINRICH’s unidirectional speakers have been specially designed for tunnel acoustics, making clear and crips announcements possible.

TEAM

Jitendra adds, “At HEINRICH, we have changed along with technology, starting with Analogue to Digital and now to IP, and HEINRICH is always in step with technological changes. My company’s USP is it focuses on quality, delivery, and solution, and this is a winning combination for the company.”

ACHIEVEMENTS

HEINRICH has a strong research & development (R&D) team. The team works with an eye on futuristic technology for upcoming projects. The international team always works over there on the development of a better system, the analytics team works on forecasts, etc. This enables the company to provide progressive technology to its clients. The team is hard-working and self-motivated, and HEINRICH India gives the members additional trainings and organizes motivational programmes. According to Jitendra, “HEINRICH has many achievements like a factory in India, but our pride is the biggest project in history like the 45-cr order

in Audio-video, Wall mount PA system Manufacturing in India, etc.”

PLANS

HEINRICH India has sufficient order bookings along with a strong partner network and a dedicated team, backed with sufficient raw material stock. Having an ample stock of raw materials is also important when the world is facing the problems of transportation restrictions. HEINRICH already has a stock of raw material that would be sufficient to meet client demands for a year. This would enable seamless service delivery and therefore satisfied clients. They are also focusing on the areas where development is high like roads and transportation, aviation sector and others which would offer more opportunity in future.

MESSAGE

Jitendra conveys that people working in technology would always have work. Technology is the future and they would develop and keep working on major life-changing inventions for the commercial market. Those who don’t have money and have great ideas would find at HEINRICH, getting help in their ideas to transform into reality. Jitendra asserts, “It is important to always be positive and focus on professional talks and ideas which reflect great personality.” 41

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Growth

7 TOP TIPS TO BOOST YOUR STARTUP BUSINESS Here are 7 valuable tips to give your fledgling company a boost: CASH FLOW FORECASTING

As Sir Richard Branson says “The cash flow of a company is the life and blood of a business, so never take your eyes off it.” Budgets that are long-term must provide reasonable estimates of potential revenue and expenditures. Start-up costs vary, but when they do, entrepreneurs should be prepared for the worst-case scenario. Since anything can happen over a business’s lifecycle, it’s best to build longterm budgets and financial estimates. Forecasting aids company owners in putting aside money for potential expenditures. These expenses can be both personal and business-related.

CUSTOMER SATISFACTION SHOULD BE PRIORITIZED

Plan to continue reinforcing your brand and strengthening your image by focusing on customer service and satisfaction. The brand of a business is simply how it is viewed. A happy customer is more than a recommendation; it’s a powerful branding statement.

ENHANCE YOUR SOCIAL MEDIA PROFILES

The advent of social media has altered how companies operate and how the general public interacts with them. While it used to be much more difficult for a customer to share their questions or experiences after a brand encounter, it is now easier than ever for the two to communicate and share details. The best websites are LinkedIn, Facebook, Twitter, AngelList, and Pinterest accounts. If you want to reach a larger audience, being more engaged with social media will help. It’s important to remember that social media is a two-way platform that allows people to communicate and share information. Rather than simply posting ads on your platform, try to engage with your potential and current customers by answering questions and providing opportunities for them to communicate with you further. Your customers will appreciate the effort, and you will appreciate the outcome.

PROVIDE THE AUDIENCE WITH USEFUL KNOWLEDGE

Many people, on the other hand, make the popular mistake of believing that marketing consists solely of commercials and promotional material. In reality, it’s a way of better communicating with your audience by getting a better understanding of their desires and needs, as well as demonstrating your importance to them. Sharing valuable and insightful content with your audience is a perfect way to do this. This will demonstrate to them that your goods or services are important to their needs and that you have the expertise and knowledge necessary to provide accurate information. An e-book or guide, case studies, infographics, blog posts can be a powerful tool for disseminating material, it’s worth taking the time to learn how to write one.

TAKE EXPERT ASSISTANCE WHEN REQUIRED, DON’T HESITATE TO CONTACT It’s tempting for new business owners to try to do everything themselves because it’s a good way to save money. However, this can sometimes stifle a company’s growth, and in some cases, relying on the experts is more effective. Take new ideas from experts to improve your business. Paying an expert will also save you time and allow you to concentrate more on the tasks you are better able to do if you are attempting something you are unfamiliar with, particularly if you are taking on a task that needs a highly specific skill set.

MAKE GOOD FRIENDS

Make an effort to form new friendships. Meet new people, strike up a conversation, and build meaningful relationships that will enhance your life and well-being.

BUILD AN ADVISORY BOARD

Business advisory boards can be extremely beneficial to a company’s growth. People with connections to top professionals with a variety of skills may be brought in as low-cost advisors to help the company expand.

Marketing is one of the best means of successful business promotion, and it can be a powerful way to expose the company to a wider audience.

www.businessconnectindia.in || Vol. Vol. 44 || Issue Special December 2021 INDIA www.businessconnectindia.in 4 Edition November 2021 INDIA

Running a company necessitates a high level of organization and adherence to a strategic plan. It’s important to strike a balance between all of your focus areas, as this will help you better manage your resources and coordinate your finances. The best part for Indian businesses is that the country has been declared the world’s third-largest tech start-up hub. Furthermore, India’s Ease of Doing Business index has risen significantly from 130 in 2016 to 63 in 2020. According to the most recent reports in India, start-ups come from 54 different sectors, with IT services and Healthcare & Lifesciences registering the most start-ups, followed by education. Thousands of young entrepreneurs have taken the plunge into starting their own businesses in the last few years as a way to gain leverage over their professional careers or raise their profits.

“

Entrepreneurship can be described as recognizing change, seeking opportunity, accepting risk and obligation, innovating, bettering resource use, generating new value that is meaningful to customers, and repeating the process. Budget 2021 has recognized the importance of start-ups and small and medium-sized businesses (MSMEs) in India’s future, which includes growth in technology-driven and manufacturing businesses, which will help India achieve its goal of a $5 trillion economy.

Driving Brand Awareness, Recall and Perception in a Digital-First World:

Varun Gadia | Chief Operating Officer

A Brand Manager’s Perspective This exclusively narrated inside story is based on a freewheeling conversation between Business Connect and a phenomenal Brand Manager of HidocDr- Varun Gadia. HidocDr is an integrated medical learning app for doctors that has been making strides in ameliorating the present scenario across the medical space. It was an absolute delight hosting him at our virtual meet where he shared some intriguing insights into the industry and we got some ‘food for thought’ to ponder over. Hence, without any twists or turns, let’s dive into the pool of profoundness.

Business Connect- How are Brands driving awareness today on Digital Platforms towards Doctors? Varun Gadia- If you believe that solely relying on digital solutions will guarantee you considerable success, then you need to be enlightened about the present scenario. Via this discussion, we will share some handy insights into this subject. We all know that since the fatal waves of the covid-19 crisis hit the country, the pharma companies were completely stranded, including the hospitals. The major and sole business driver for such service providers was a doctor! But amid the strict nationwide lockdown, when meeting a doctor was almost impossible for commonalities, driving sales seemed like an infeasible task for the pharma players. Hence, many pharmaceuticals or related service providers started approaching HidocDr- a credible doctor networking platform. Our platform has the highest doctor accessibility i.e. 8.1 lakh with more than 5.6 lakh active users in India. Owing to the credibility of HidocDr with the association of NHA, many brands started showcasing their infographics related to their brands and medicinal molecules accompanied with their articles, case presentations, etc, to be in constant touch with the medical practitioners to drive better prospects to their sales pursuits.

respective patients over WhatsApp, isn’t it? No doubt, this “WhatsApp digital adoption” has been heavily successful, but we cannot say the same for digital adoption at the ground level. All the millennial doctors(ageing between 25- 40) consider digital adoption as an everyday function, ergo reach out to platforms like HidocDr with which the exclusive presentations allow them to get second opinions while handling special cases. If they like a tool, they use it incessantly and accordingly. Notably, a significant behaviour change happens after the age of 40 only. Any specialist medical practitioner uses a platform like HidocDr occasionally as different age groups have different priorities. Hence, marketing your services to General Practitioners or Certified Practitioners, using digital is a ‘no-brainer’ at all. However, to create an effective and complex campaign specially curated for specialist doctors, one should reach out to HidocDr’s associates to be benefited from customized solutions. Business Connect- What are the key parameters for success to understand whether awareness exists for a Brand? Varun Gadia- A good question! If you look at brand awareness, then the most important parameter to recognize is whether a doctor knows about the brand or not? Even if he does, how do we evaluate the amount of knowledge he possesses that respective brand? Let’s say you have advertised your services to general practitioners in India via email campaigning, text messages, app advertisements at the PAN India level. Here, one can run a simple survey

Business Connect- Is the level of Digital adoption different for different specializations or the same across all specializations? Varun Gadia- An intriguing question indeed! What does digital adoption mean? Today, we can see that doctors or medical practitioners are unfalteringly interacting with their

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

question asking whether one has heard of a particular brand or not. To conduct a successful campaign as per the targeted market’s need, one should run a survey whether there is an increase or decrease in awareness. Yet another point is whether communication resonates with them or not. Even if you just ask them some integral questions related to the molecular formulation of the brand’s product, it would help you to acknowledge whether one has a deeper level of understanding of a brand or not, determining the success of a campaign.

educational content won’t do anything. Hence, fun-filled content comprising quizzes, Qas or promotional content can do the job. Business Connect- How to differentiate recall between a Branded Generic and Patented drug? Varun Gadia- About 95% of India’s drug is generic, whereas 5 % of the drug is patented. We know that patented drugs are known for self marketing as they are considered the bestin-class offering. Self-sustaining and self-selling is how we can quote the patented drugs. Contrarily, the generic drug is competitive and finds it hard to differentiate from its peers- asking for strenuous efforts to ensure an influential recall! Recall drives awareness and awareness drives the prescription by the doctor. Hence, the mass impression that is available to the doctors by constant notifications establishes a subtle and lucrative communication for both ends, scaling growth for generic drugs.

Business Connect- What is a Brand Recall? Why is it important? Varun Gadia- HidocDr advertises its customized ads to the doctors three days a week where it induces effective brand recall that would be able to increase the likelihood of the doctors prescribing that particular brand substantially. After all, ‘out of sight goes out of mind’ and equally brand recall is instrumental in keeping a brand on the top of your mind.

Business Connect- Perception change in an HCP - is it possible digitally? Varun Gadia- Of course! I would say digital reliance is a credible way after medical conferences to stimulate any change in the perception. Though it is a slow process, one can easily evaluate it and one can have a defined group of doctors to drive it. The first step here is to ensure impressive brand visibility but to drive it, a persistent campaign in different content formats should be dispensed across the doctor community to let them know the exemplary impact of the brand. This can drive a major change in perception affirmatively.

Business Connect- Does brand recall increase the likelihood of a prescription at the time of a doctor writing a prescription? Varun Gadia- As previously asserted, brand recall is an imperative aspect of increasing the likelihood of the prescription. Just consider a situation, there are three different paracetamols in the market, out of which two brands stopped advertising their services to the doctors over the year. Needless to say, that the doctor who is in continuous touch with the third pharma brand via marketing techniques will preferably prescribe it to his patients. The greater number of prescriptions are undeniably just a play of better brand recalling techniques. This could be accelerated by utilizing various content formats such as podcasts, quizzes, services, etc, to facilitate a better understanding of a brand.

Business Connect- Can you highlight a case study for a perception change in a Digital campaign? Varun Gadia- I would like to quote an example of one of the most famous and efficacious campaigns. There was a molecule to treat ‘Urticaria’ and targeting it, there were two major competitive drug companies who were equally reputed in terms of their sales drive. We got the campaign of a market leader who was primarily striving to increase the number of prescribers for its particular brand. After running an influential survey, we got to know that brand awareness was very good and after segmenting the responses, we got to know that between the age group of 26 to 40- the perception towards the molecule was quite amazing. Thereby, we created an exclusive campaign where we had a detailed microsite with testimonials in the form of CME videos along with researched and published articles and a few industry-specific podcasts. Similar approaches have been able to create around 8% of the perception shift in this direction. Now with a significant increase in the number of young doctors, driving brand awareness among this age group can make a huge difference in terms of the growth of any company.

Business Connect- What is the optimal frequency of an advertisement to improve Brand Recall? Varun Gadia- We call this a ‘two-part’ process. Two types of molecules in the pharma space are as follows- New molecule (formulated within the past three years) and legacy molecule (formulated five years ago). If your brand is into a new molecule stage then you wouldn’t want a consistent or constant impression delivery, rather prefer a short burst of delivery with a high frequency at a short period. On the other hand, the legacy market says that bombarding any doctor will irritate him as he already knows about it. So, for legacy molecules, rather than increasing awareness, the crisp content with less frequency will drive a better prescription rate. Business Connect- What ad works best to have a maximum recall? Varun Gadia- It varies from brand to brand as sometimes a doctor’s schedule has to be considered in this light. For multiple super-specialists, high-quality scenic videos with educational content from key opinion leaders will do the thing. Exhaustive journal published articles that you could do an abstract of or republish those articles on the platform is also quite persuasive. Also, podcasts from influential industry leaders will be more effective or high-quality infographics will teach them about something out-of-thebox in their specific field, grabbing their eyeballs. For GPs,

With HidocDr, Varun Gadia aspires to make this Doctor Networking Platform (DNP) an absolute solution to ameliorate the present scenario of the medical systems. His insights mentioned above perfectly assert the significance of brand awareness, brand recall and brand perception in this digital first world that will drive more clientele to consider the need of the relevant solutions- generating better business leads.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

THE BEST COMPANY

CULTURE EXAMPLES THAT DESERVE YOUR ATTENTION

iOTA

IOTA INFOTECH PVT. LTD. iOTAInfotech: Where Creativity Lies At The Core

iOTA: Inception Story

Having dealt with the drudgery of day to day work in an orthodox IT company, the Founder of iOTA felt the need to explore a different vertical. Mr Rahul Layal started his career in a company providing software solutions, and strived to not just get away from the repetitive challenges and frustrations of the job, but to discover above and beyond the scope of it. This is how iOTAInfotech was launched, and how it took shape as a creative agency. The idea behind iOTAInfotech was to break apart from the world of monotonous business dealings and explore the depths of creativity. To understand what creativity could bring to a new venture, and what wonders it could lend to the society itself. Creativity stands at the heart of iOTAInfotech. It is what makes the company stand out, and it has been the reason behind its sustained growth and encouragement. Rahul has been a firm believer in the idea of a workplace that is a blend of old experience and new ideas. When the tedious world of IT made him rethink his career and take up entrepreneurship, she scouted for new talent in the industry who would be as thrilled to face the new as they were dedicated to succeed. For his, every failure became an extended opportunity to learn and every small achievement glorified the effort. iOTAInfotech was established with a goal to revolutionise the monotonous industry: to add creativity, smart approaches, and new age talent into Tech and Management. iOTA provides innovative and customized marketing solutions to businesses, varying from Branding, Inbound Marketing, and Growth Hacking. The company understands the influence and nuances of marketing. The need of the hour in the digital world has always been to ensure that there is constantly something new to solve the basic yet genuine problem: fast business growth.

Mr. Rahul Layal - Founder & CEO

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Termed as ‘Growth Hacking’ by multiple startups in recent times, this growth is sought after by most marketing agencies and their clients. Technology integration is the primary technique used by the growth hackers to help the organizations achieve faster growth and that is exactly what iOTA does. Its marketing techniques help the new or existing businesses and entrepreneurs across the globe to attract users. iOTA has evolved as a brand in the short time since its establishment through thorough analysis of the market dynamics, a sound understanding of current conditions within a specific sector, and keeping an eye on developing trends. Well on its way to further success, the iOTA family has also kept itself afloat through the pandemic.

The Leadership Culture

and

Work

Entrepreneurship demands dedication and hard work for being able to achieve and live the startup dream. Each entrepreneur has their unique method to make it work. For Rahul, the focus has been on celebrating the small victories, keep learning and testing, taking initiatives that are new and promising without excuses, instead of just counting revenues. He focuses on an analysis of facts and trends to decide whether or not to embark on a certain venture and undertake strategies by visualizing its pros and cons. By clearly outlining all positives and negatives of a project, and

going back to previous experiences to improve the past mistakes and what he learned from them to make sure they’re not repeated, he ensures the team’s continued success. “Clarify your mission and values, as it is very important to set them right. Form concrete strategies and tactics for achieving your mission and stick to them,” he states. Rahul shares his thoughts and ideas with the team, keeping them encouraged by aligning them with his shared mission and values. Monitoring results regularly and making adjustments to respond to the strategic changes demanded by a volatile marketplace has worked wonders for iOTA. The books that have kept his company in acknowledging and achieving all this are “Good to Great”, “First, Break All The Rules”, and “How to Win Friends and Influence People”. He recommends these top three reads, which have helped his transform his outlook and personality. At iOTA, the team works in an environment that is congenial and cohesive, with the leadership paying attention to their mental health and environmental sustainability, and offering them employmentenhancing vocational skills. The best kind of companies are those where everyone works together cordially. Encouraging and promoting teamwork boosts productivity, because it makes employees feel less isolated and keeps them feeling engaged with their tasks.

For this, iOTA has Fun Fridays, and other Indoor and outdoor activities, which add on to the exciting activities for the staff helping them release workload and stress. The team that Rahul has created and nurtured at iOTAInfotech reflect qualities like uniqueness, attention to detail, delivering quality each time, honesty, reliability, positivity, complying with deadlines, respecting team members, company policy and rules, and most of all, being cooperative. “Starting something from scratch on your own is never easy. The struggles can never be put into words, but yes I would like to mention a few that are very important: - A team is something that you definitely need and building a team in itself is a struggle. - Once you have people to work for and with you, it becomes more than necessary to understand and know how you will scale your business to make the ends meet.” The future plans for iOTA right now focus on extensive year over year growth, while contributing to the economy. The company aspires to build opportunities for the brands whose marketing campaigns can bring a change to this world and the community.

Parting Words

To aspiring entrepreneurs, Rahul has these words of wisdom to share: Commit to one business. Know your industry/niche. Market analysis and a proper business plan. You can’t do it alone. Build a team. Don’t rush yourself but stay curious. “Make sure you prepare thoroughly before starting a business, but realize that things will almost certainly go awry but to run a successful business, you must adapt to changing situations.” 47

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3 50

www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

Education

It’s Time to Welcome the

Hybrid Education System BCM | Sanjay Maurya

During the Covid-19 pandemic, central and state governments closed the schools for all classes and colleges as well until we get back to a normal situation, it is risky to open schools. Today globally, the government and people support an online education system, over 1.2 billion children are out of the classroom but they continue their studies from home. According to the report of Google and KPMG, the educational technology startups in India are growing substantially at an average rate of 55 per cent, the Indian Online Education Market would reach around $2 billion in this year.

Hybrid Education System: Learn More Effectively 1. Hybrid learning improved flexibility for students and teachers to hike the access to learning in rural India.

3. Hybrid learning is removing various barriers that have traditionally existed. 4. Hybrid learning is working with the approach to provide quality education to students.

2. A hybrid learning system is helping to change the way we see our education system. www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

Rising Educational Technology Start-ups

5.The hybrid learning system is mainly focused to engage students, parents, and communities to ensure all students are back to school.

6.It’s Combines both remote learning & in-person learning to improve the student experience and ensure learning standards. 7.It is a great experiment that took place globally last year and it shows that we can deliver education remotely & digitally. 8.In case of students not able to attend their class, they can download the session and can continue classes from the pause or start from the beginning.

9.Higher-quality interactions with students via email, discussion forums, or online chat. 10.Provide quality education including self-tests, tutorials, and online group projects over the Internet.

www.businessconnectindia.in | Vol. 4 | Special Edition December 2021 INDIA

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