Special Edition of January 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

New year fervour with exclusively curated entrepreneurial narratives… The year 2021 had been a bumpy road where people tried their best to fight back. And especially the entrepreneurial community has pushed themselves beyond their boundaries to emerge out as the torchbearer in their respective industrial space. Acknowledging their strengths and weaknesses, many entrepreneurs have experimented with their ideas and new-fangled endeavours to soothe the challenges amid the pandemic. Such daring entrepreneurs with intense grit and passion need sheer recognition for their noble aspirations for social impact. Our squad of dedicated individuals co-created this extraordinary issue in an attempt to be an influential narrator of the entrepreneurial buzz and recognize the leading figures with a steadfast determination to make a difference to the world. The intriguing sagas of different prospering leaders featured here have a motivational capsule to offer you all. And in a strenuous effort to facilitate an impressive cerebral engagement to our global readers, we have strained every nerve to come up with a compelling read. We fervently hope that this latest issue - Entrepreneurs of the Year 2022- will stir you to take a daring plunge into your aspired endeavours just like the entrepreneurial stories highlighted here. Smart expansion strategies are at the core of this edition, where many entrepreneurial journeys are worth many praises. Having said that, we happened to feature the story of Caladrius Aero Consulting LLP on the cover page. Backed by a comprehensive senior management experience of more than 80 years in aviation, the company managed to carve a niche for itself in the aviation industry and had collaborated with many industry giants for seamless workflows. Striving to be a customer-centric company, the development of valuable products for the customers has been the foremost priority for the company. We urge you to read the full story of Caladrius to get a ‘booster’ of entrepreneurial motivation that will be followed by unique perspectives! At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedbacks and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit. Moreover, the third wave of the covid-19 pandemic is knocking at our nation’s door and now is the time to avoid the reckless attitude and strictly follow the covid prevention rules! Stay safe!

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari

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www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

CONTENT 10

CALADRIUS AERO

SAMRAAT LOGS

An Astute Consultant Dedicated to Growth of Indian Aviation

A Legacy In Making

SUCCESS STORY

TECHNOLOGY

The Inspiring Story of WhatsApp Co-Founder Jan Koum

How Technology Is Transforming Influencer Marketing

LIMBER ENERGY PVT. LTD.

PRIMEDICAL

Technologically Sustainable And Robust Engineering Solutions

Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time.

SRI AYAAN INITIATIVES LLP

TOURISM

A Digital Solution For Efficient Teacher Training

Top 10 Best Places for Weekend Getaways from Delhi.

SERAN GAMING

BESSTRADE

Transforming the gaming journey into a sporting story

The Only Waste is Wasted Waste

HEALTH

9 Benefits of Laughter Therapy The Best Treatment

Black foods Health benefits, why include this superfood in your diet

BIZMOBIA SOFTWARE PVT. LTD.

RISE HOLDING GROUP

Conceptualizing your ideas into technology www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

The Stepping Stone To Crescendo 6

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Cover Story

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

“

“Don’t give up on your passion and make sure you career is aligned with it. By capitalizing on your passion, not only do you ensure a lucrative career but an undivided commitment as well.”

~Rohit Tomar

Managing Partner

ROHIT TOMAR

An Astute Consultant Dedicated To Growth Of Indian Aviation Kajal Dobhal | Business Connect

ntrepreneurs are the face of change, and it requires no example or justification to understand their role in an economy. They contribute to innovative product development, unveiling new opportunities, addressing recurring challenges, and even revamping solutions and strategies. Amongst the various segments, entrepreneurs foray, the aviation industry, particularly aviation consultancy is a leading field with rewarding opportunities. In India, the civil aviation space is emerging as one of the rapidly mushrooming industries. The aviation sector has undergone significant changes over the past few years. Partly because of technology and the way people choose from a variety of input and pricing structures in the form of on-demand charters, along with fractional shares, subscription plans and direct ownership. As the demand for these solutions grows exponentially, asset owners and investors are focusing on maintaining the operational efficiency and profitability of their holdings. The increasing users of air transport have increased the relative capacity at airports. This makes asset owners, airports and investors focus on maximizing asset values through professional and independent advisory. Identifying and implementing proper aviation practices that streamline operations with organizational goals is necessary to alleviate complications and deliver solutions that multiply value for owners. The need of the hour is adept aviation consultants who can excavate and address the underlying needs through effective solutions. In that vein, we are pleased to present Caladrius Aero Consulting. Recently, Mr. Rohit Tomar, Managing Partner of Caladrius Aero Consulting, had a dialogue exchange with Business Connect Magazine. In the conversation that followed, Mr. Tomar shed light on his entrepreneurial journey and what makes his firm a suitable consultant for India’s emerging aviation industry.

BEGINNING OF A PEOPLE-CENTRIC JOURNEY

Mr. Tomar’s entrepreneurial inception wasn’t spontaneous, but a well-defined one. The Indian Aviation space is projecting to become the 3rd largest aviation market worldwide by 2024. The growth is stim 11

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ulated by healthy competition amongst low cost carriers, infrastructure build up and the supportive policy framework. Against these prospects, Mr. Tomar wanted to imbibe a value-added approach. As an aviation veteran, he has seen the highs and lows, but what caught his sight was the lack of a customer-centric approach. Aviation related solutions were more project-based than value-based. Mr. Tomar sought to change this. He has over 15 years of experience in aviation consulting, with strong techno-commercial knowledge, experience in mentoring cross-cultural teams, and a penchant for solving complex business problems. He envisioned a consulting firm specializing in techno-commercial intervention with solutions based on R&D and deep insights. With a clear thought, he commenced Caladrius Aero Consulting in 2020. While it wasn’t easy, since aviation is one of the extensively afflicted segments, Mr. Tomar still showed his prowess. He even assembled a team of aviation maestros with multifarious experience. With a savant team and seasoned leadership, the firm is set to revamp the industry with a more holistic approach. Its mission is to be a value-adding ecosystem for clients, as well as employees.

FILLING THE RECURRING LOOPHOLES

Mr. Tomar’s understanding of ‘adding value’ encapsulates providing value to customers, projects and the firm’s employees. Although a small team, their USP is to provide consulting strategies, not just strategic advice.

“We move away from the traditional consulting methodologies and focus more on addressable issues,” asserts Mr. Tomar. The aviation space is still in turbulence due to emerging COVID-19 cases, and at the same time, India is projecting to become an Aviation Hub by 2030. The challenge is that the Indian aviation space is very capital intensive. And while it has multiple wings, India still has a traditional aviation setting. On the other hand, with a growing number of consulting firms in India, clients often face a lack of clarity in defining project success and mechanisms for the same. The progress across different verticals is a direct repercussion of quantifying investor confidence.

Mr. Tomar sees this as both a challenge and an opportunity. The very reason Caladrius Aero Consulting works as a Consultant Management Office (CMO). It assumes itself as part of the client’s project and ensures the entire requirement and deliverables meets maximum value. In a broad sense, projects are first defined on scope and goals, followed by RPF responses & EOI from consulting firms. A total project cost is set from analysing financial quotes from consulting firms. Each project is treated uniquely with assorted tools to ensure success. Working on an analytical model, Caladrius Aero Consulting creates a supportive ecosystem that addresses challenges and raises the bar of quality. The firm also works with the Govt. on certain policy decisions by enacting the area that needs to be responded to improve its position in the global aviation market.

WORKING WITH A PRIVILEDGED CLIENTELE

In a short span, Caladrius Aero Consulting has created a diverse clientele. It’s working with conglomerates like GMR Group and Adani Group. Alongside, it has worked briefly with Aircraft leasing companies, airlines currently located outside India, and charter airlines. It’s working closely with them with a particular strategy to grow their aviation investments. In addition to this, the firm emphasizes the tech-commercial review of airline engineering contracts. Mr. Tomar explains that these contracts across Asia-Pacific airlines require risk management approach by airlines rather than existing methodology of rate based modelling. Caladrius Aero Consulting is committed to identify not only the dollar line in the contract, but also how the risk adjusted dollar www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

of the industry, with cash flow mechanics and value demand in the aviation space.

COMPETENT & COMPETITIVE

Although Caladrius Aero Consulting is a young firm, its focus surrounds the aviation space, setting it apart from its peers. The Indian consulting space is primarily dominated by the Big 4 firms. However, their competency is diversified, and they wear a lot of hats. Mr. Tomar believes consulting for aviation requires a niche specialization and exposure to understand and address the underlying issues. The existing Big 4 consulting firms are well-networked and the many RFP’s in aviation space in India weigh heavily towards turnovers of consulting firms rather than the knowledge base and depth of the consulting team, and this often becomes a challenge in gaining projects and clients within India. On the other hand, India has a large pool of freelance consultants working on available projects. “India has the potential and talent to create its consulting hub, but a fragmented market creates self-induced lack of scale to develop successful consulting firms in India” explains Mr. Tomar. With Caladrius Aero Consulting, he aims to establish a niche competency in aviation consultancy and bring independent consultants under one umbrella. The firm is also well-updated with the technical trends of this generation. Aviation Consulting is largely driven by data and value networks. Caladrius Aero Consulting has a dedicated team looking into this. It is also developing in-house machine learning algorithms to identify movements across aviation operations. The firm is also structuring a dedicated legal department to focus on high-value risk aviation contracts and create a more standardized consulting environment. Mr. Tomar says that they are striving to instil a global mindset and techniques used by global players. He aims to reform aspects like unfair risk transfer of holdings to the end operator or the aviation company. With its legal vertical, Caladrius Aero Consulting will democratize the aviation regulatory space, analyze high-value contracts, and balance the aviation space with its parties by taking a holistic data-centric approach. value will change throughout the period of the contract. Currently, the firm is working with two airlines on such large contracts. It also works with the government bodies like the MRO Association of India, financial regulators, etc., to develop better airspace development policies.

INVESTING IN RESOURCE DEVELOPMENT

While its solutions are research-based, Caladrius Aero Consulting focuses on PMP (Project Management Professional), being a consulting firm.

“We focus more on professional development since there are larger consultants invested in R&D,” says Mr. Tomar. He continues, “We believe that the true value that the industry offers, along with its tremendous potential, comes from people, and we want to strengthen it.” Professionals in junior manager levels, managerial levels come with exposure in risk assessment, identifying new ways of doing conventional tasks. The Firm capitalizes on these qualities. Similarly, for new talent, it offers guidance either through mentorship programs or internship programs. The internal development also helps provide an overview 13

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Mr. ROHIT TOMAR – AN EMBRACIVE LEADER

There is a saying, “Going independent is not for the fainthearted, but then again – it’s a one- of-a-kind adventure.” From leading global aviation firms and a Big 4 subsidiary to becoming an entrepreneur, Mr. Tomar has had quite an adventure. The difference, as an entrepreneur, he is able to create though - is in the lives of people in his team i.e. their approach towards work and life. He believes that helming a startup changes the perspective of leading a company.

“In an organization, you have the professional support, branding and opportunities to access. But in entrepreneurship, it’s very different,” explains Mr. Tomar. Consultancy business demands networking, and Caladrius Aero Consulting was fortunate to have the support of its community. Not only did it help in building a footing, but also paved the way for learning. According to Mr. Tomar, it all comes down to the value that is delivered to the customers and his people. But, every dedicated leader has seen the trials that put them to the test. Mr. Tomar faced his greatest challenge in 2010 when he started his first stint as an intrapreneur and landed in bank bankruptcy.

“Whatever I had, I had to start again from the bottom of the pyramid, which was about seven years of work,” he says. But since then, his understanding and approach towards business changed dramatically. Thankfully, he found good mentors who guided him to the light at the end of the tunnel. While working in Go Air, he found a great mentor in his Chief Commercial Officer (CCO) Mr. Girish Nair whose words resonated with Mr. Tomar for long time.

BUILDING A HIGH PERFORMANCE TEAM

Mr. Tomar’s astounding experience and passion for leadership was his biggest support in building his team. While they are all experienced and authentic to purpose, they are all funloving. And these qualities are equally imbibed in all of them, which make them a family. Mr. Tomar is supported by Veena Chawla (Partner) and Ram Shankar (Partner) and has a total of 10 people on board. A notable feature is that they have a decentralized team spread across the country. To ensure engagement and efficiency, the team meets once in 3 months, ensuring everyone is well and committed to life and work.

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ADAPTIVE WITH THE PANDEMIC

The infliction of COVID-19 on aviation space is nothing unknown. But, the main impact was on people’s livelihood. Caladrius Aero Consulting, on the other hand, stayed strong and steadfast with its inherent resilience. Its team members are aviation professionals and faced challenges concerning COVID-19 - directly or indirectly. This kept the company from redundancies, lay-offs, and other industrial impediments. The main challenge was the mounting pressure on risk contracts. The firm helped many international airlines negotiate and renegotiate existing contracts, to transfer risk contracts in a meaningful way, and international airlines, so to speak, have understood this much more receptively. The team went above and beyond to develop solutions for other dedicated causes.

BUILT TO SUPPORT AND LAST

Within a stretch of 12 months, Caladrius Aero Consulting earned many notable feathers on the cap. It started with 3 partners and grew into an employee-centric firm. It’s also the first consultant in India to clock a turnover of INR 1.5 Cr within 12 months. It’s also in the process of establishing a subsidiary consulting firm. Mr. Tomar also throws light on expansion plans. With already presence in India & USA, the company seeks to strengthen its hold in these nations and establish a solid footing with respective govt. bodies. Furthermore, the firm is launching two new business streams: legal and fundraising. The aviation industry will soon require $700 mn in investments, be it in equity or money. The capital will liquidate to unveil 60 to 70,000 high paying jobs. For that to happen in Asia, there is a need to build confidence in the investor pool towards aviation. Mr. Tomar aims to promulgate Caladrius Aero Consulting as a holistic platform to meet these needs. Through his venture, he aims to raise the bar of Indian Aviation to become at par with global standards, making it investment-worthy.

“I believe that one of the biggest challenges for airlines amid the COVID-19 pandemic is rethinking and analyzing their responsibilities under various contracts,”

~Rohit Tomar Managing Partner

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Success Story

The Inspiring Story of WhatsApp

Co-Founder Jan Koum; From poverty to billionaire

Jan Koum is a computer programmer from Ukraine who lives in the United States. Before WhatsApp was bought by Facebook, he was the owner of the company. He ranked 62 on Forbes’ list of the 400 wealthiest Americans in 2014, with a net worth of more than $7.5 billion.

JAN KOUM • • • • •

Born: 24 February 1976 (age 45 years), Ukraine Nationality: American Education: Dropped out from San Jose State University Net worth: 1,060 crores USD (2021) Forbes Known for: WhatsApp

EARLY LIFE

Today social media platforms become an important part of our daily life, no one is unfamiliar with WhatsApp and Facebook. Jan Koum is the CEO and co-founder of WhatsApp. This tall man with a scrawny appearance has had a difficult childhood. Koum www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

was born in a tiny hamlet outside of Kyiv to Ukrainian parents. Growing up in a Communist environment had a detrimental impact on Koum as a kid, which affected his strong devotion to privacy protection. When explaining why his organization takes this aspect of the business so seriously, he replies that I grew up in a society where everything you did was eavesdropped on, recorded, snitched on. Nobody should have the right to eavesdrop, or you become a totalitarian state—the kind of state I escaped as a kid.” His mother was a housewife, while his father worked as a construction manager, constructing hospitals and schools. There was no hot water in the house, and his parents avoided talking on the phone for fear of being tapped by the government. Jan emigrated to the United States from Europe at the age of 16 with his mother and grandmother. Jan’s mother worked as a babysitter in California while Jan attended school and cleaned floors at a grocery store. His father intended to join Jan and his mother after they were settled, but he became ill and died five years later, never being able to see his family again. Jan’s mother was diagnosed with cancer, and she died of it only three years after Jan’s father died. He taught himself network engineering and went on to San Jose University to study computer science and mathematics while also participating in internet networking organizations and hacker communities named w00w00 (pronounced whoo-whoo).

CAREER

In the next two years, he taught himself computer networking and was ready to begin his next assignment. This is when he discovered his passion for programming and enrolled at San Jose State University. In addition, he began working as a Security Tester for Ernst & Young. After working there for around six months, Jan was offered the opportunity of a lifetime when he was hired as an Infrastructure Engineer at Yahoo. Jan Koum was still a student at San Jose State University at the time. Yahoo! had become a source of boredom for Jan. He left Yahoo! at the age of 31 and took some time off to tour the world with a buddy who had also departed. Both of them sought jobs at Facebook, but they were both rejected. Jan purchased an iPhone two years later. He recognized the Software Store’s potential and began writing code for a new app that would ease communication and interaction. Jan Koum was frustrated by his failure to get it to function and was on the verge of giving up. Jan Koum stayed with his innovation for a little longer, and in 2009, at the age of 33, he co-founded WhatsApp with his old Yahoo! colleague Brian Acton. It had 400 million members globally in 2014, and the owner decided to sell it to Facebook for $19 billion.

INTERESTING FACTS •

•

Jan’s family struggled financially when they first arrived in America, long before he created the WhatsApp server. As previously said, his mother used to babysit children for a living, while Jan was obliged to work as a cleaner. You’re mistaken if you think a Harvard education is necessary to build something revolutionary in technology. To have an impact on the world, you don’t need a higher education diploma. Jan Koum made master himself in coding. Jan finally left Yahoo in 2007 and embarked on a year-long journey throughout the world. He most likely did this to find himself and establish a new path. He applied to the social media behemoths Facebook and Twitter, but he faced rejection. In 2005, Jan Koum became a billionaire. He made a whopping 22-billion-dollar profit when he sold his mobile app to Facebook. Although Jan founded WhatsApp, Mark Zuckerberg currently owns both WhatsApp and Facebook.

INSPIRATIONAL JAN KOUM QUOTES “Be simple and reliable.” “I didn’t have a computer until I was 19 – but I did have an abacus.” “I grew up in a country where advertising doesn’t exist.” “I only have one idea, that is WhatsApp, and I am going to continue to focus on that. I have no plans to build any other ideas.” “Facebook, Google, Apple– there’s a common theme. None of these companies ever sold. By staying independent, they were able to build a great company.”

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

LIMBER ENERGY PVT. LTD.

TECHNOLOGICALLY SUSTAINABLE AND ROBUST ENGINEERING SOLUTIONS Dr. Amit Mishra | Business Connect

OFFERING MULTI-DISCIPLINARY ENGINEERING PROJECTS

LEPL is anEMS as well as QMS-certified PMC firm specializing in EPCM Projects including Third Party Industrial Quality Inspections, Expediting, Project Management, and pre-Commissioning -Commissioning services within-side of high octane industries. It’s dedicated to providing custom services for projects, whether as individual services or as complete solutions. LEPL is led by a team of experts with vast experience and a track record of quality assurance and control. Together, they ensure that every solution comes with uncompromised quality and reflects the highest standards of operations and undertakings. They consistently seek new and innovative ways to improve themselves, which conform to their Quality Management Systems (QMS). LEPL focuses on establishing long-term strategic relationships with clients as opposed to short-term opportunity based engagements. It typically serves industry leaders who have a proven track record of delivering exceptional value to clients and shareholders. LEPL has a long history of providing quality assurance services to some of the world’s most well-known companies in the Oil and Gas, refining, Chemicals, electronics, construction, power generation, automotive, Defense, aerospace, mining, pharmaceutical, Biotechnology, manufacturing, Process industries, and government sectors.

Pawan Kumar Agrawal

Director & CEO

he increasing digitization and technological influence have provoked businesses to evolve to stay relevant to the market. Intensifying competition, rising investment costs, and volatile trading rules are all driving businesses to innovate faster. The scenario is no different for EPC contractors. The increasing investments in technology are driving visible transformation in the EPC segment. The pandemic crisis further speeds up the process and birthed new opportunities, like EPCM. Put together, with the traditional EPC formula and digital manufacturing (Industry 4.0) - the segment is positioned to be capitalized. And EPC companies, having broad investments in innovative technologies, like AI & VR, should exploit these technologies for efficient operations. Seizing such opportunities, Limber Energy Pvt. Ltd. (LEPL) is building a resounding presence as an PMC and EPCM company across the business landscape. The company works with Oil and Gas/Chemical processing plants and is known for excellence and innovation in all its designs.

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AN EXCLUSIVE PORTFOLIO

As mentioned previously, LEPL serves various industrial segments with a wide variety of services. Its core offerings includes Testing, Chemical Analysis, , Corrosion Testing, Raw Material Inspection, Metallurgical Product evaluation, Engineering Research and Consultancy. But the expertise built around its specializations makes it distinguished. •

Third Party Inspection and Quality Assurance Services: LEPL has talented inspectors, both national and international, with a wealth of knowledge around disciplines, quality standards that ensure the standard and integrity in any project. It provides Inspectors for construction management, painting and coating, and Field inspection, In-Service Inspection, Mechanical Integrity Programs and many adjacent requirements. Whether it’s a parttime or full-time project, LEPL ensures an equal value to all. The inspectors work in synergy with clients and related members to assure every aspect is up to the mark. They also use techbased reporting mediums to provide detailed status reports on all things concerned.

•

Raw Material Inspection Services: LEPL also provides material inspection, ensuring supplied raw materials meet clients’ defined specifications. It performs quality analysis on sourced

• • • • • •

goods and labels them, as per ASTM, BIS, GS, JS, IS and other international standards. It also conducts site visits to evaluate fabrication techniques, assembly procedures and quality. The inspection can be range from a simple walkthrough to extensive sample retrieval and on-site analysis (photography, logging, etc ). •

Supplier Expediting: Long delays in receiving purchased items lead to severe anxiety for project managers, buyers, and controllers in any project. Understanding these, LEPL provides expediters to eliminate and reduce the cause of delays and accelerate the process. The expediters are welltrained and actively oversee and improve areas across the supply chain that are critical to the procurement schedule.

•

Project Management:LEPL has an accomplished track in project management, be it operation, design, construction, or refurbishment of plants. Its services mainly revolve around coordination, engineering, procurement, feasibility & conceptualization, project administration, bid packaging (preparation & evaluation), construction and erection services, productivity improvement and commissioning. Its project managers are proficient in communication, time management and other required skills. They can understand the inherent needs of clients regardless of project size and are involved in every step from initiation through Pre-commissioning and startup.

Green Field Panipat Naphtha Cracker Project Green Field Bharat-Oman(BORL )Refinery Project Green Field HMEL (HPCL-Mittal Energy JV) Refinery Project ONGC-Nada Brownfield Redevelopment Project Greenfield IOCL-Pradeep Refinery Project Brown-Field Bharat-Oman(BORL )Refinery CAPEX-OPEX Projects, and so on

The inherent partnership between talent and technology to achieve client pleasure distinguishes its offering. “At LEPL, we believe our people are our strength,” says Mr. Pawan Kumar Agrawal, Director, LEPL. The team commits to tasks/ assignments and endeavor’s to develop innovative and superior solutions for its clients and ensure operational efficiency. It also has state-of-the-art analytical and testing facilities for testing Engineering Goods, Ferrous and Non-Ferrous Metals, NonMetallic Materials such as Polymers, Ceramics, Glass, etc. LEPL also provides technical staffing solutions for clients in the global oil & gas, petrochemical, construction and water utility industries.

CONFORMING SAFETY AND ENVIRONMENTAL POLICIES

Working in high-yielding industries, LEPL mandates Health, Safety and Environmental (HSE) serenity. “Our commitment to implement and execute sound HSE practices is reflected in everything we do,” states Mr. Agarwal. Its integrated management system underlines pragmatic work and safety statements that authenticate its safety policy statement. It disseminates HSE policies to all levels of the organization, and all directors, employees, and clients adhere to the letter. On-site, the designated team is briefed on the safety concerns and associated hazards with the project. LEPL also supplies required safety gear required on-site and does site visits for the same. It establishes high standards and expects all managers to be actively involved with the norms.

The successful completion of these projects rewarded him with massive respect and a prominent position in several professional foundations, such as the Indian Institute of Chemical Engineers, Institution of Engineers, All India Management Association (AIMA)-New Delhi, Indian Institution of Industrial Engineering (Mumbai) and International Council of Consultants (New Delhi). His established network and solid industrial footing have proved integral in building sustainable relations at LEPL. And with his prowess across verticals, he assembled a team of civil, mechanical, structural, electrical and other types of engineers, supervisors, inspectors and technical specialists. He has helped LEPL enter and flourish into multiple pipelines. “Our vision is to go beyond the task independently and objectively assuring our clients that all products and Services perform to specifications in each of the industries we serve,” avers the Director. He aspires LEPL to be a world-class leader in engineering design and consulting, with quality assurance based on demonstrated excellence, commitment to customers and staff, and technological innovation.

THE ONE HELMING THE PROGRESS

Founded in 2015, Mr. Pawan Kumar Agarwal (Director) lead and manage LEPL. With over 20 years of industrial exposure, covering engineering Consultancy, Projects, Equipment Commissioning, Mr. Agarwal has helped LEPL spread its wings across the global market. He has served established players in refineries, petrochemical plants, oil & Gas-offshore & onshore projects, fertilizer plants, plant engineering, etc., building multifarious expertise. During his service, he led prestigious projects across India, like: 21

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SRI AYAAN INITIATIVES LLP A DIGITAL SOLUTION FOR EFFICIENT TEACHER TRAINING

Indranil Roy | Business Connect

They have been recognized by the Department for Promotion of Internal Trade Ministry of Commerce & Industry, Government of India.

MAPHA AT A GLANCE

MAPHA is a mobile based digital training platform which takes care of •

Teacher training, evaluation, analytics of teachers and schools to the stakeholders.

•

Employee training, evaluation, analytics of employees and branches of the organization to the stakeholders.

“MAPHA” FOR TEACHER TRAINING

Teachers play a bigger role in students’ education than any other aspect of schooling. This has been established by research, and stands as one of the most agreed-upon arguments in the education system. However, with inadequate in-service teacher training in primary and secondary schools, lack of methodology and standardisation of training, and limited and inconsistent options to measure in-service teacher training, schools often fall short of bringing out the best in the students. In India, there are over 10 million teachers. These teachers are central to student learning and there is a need to help them become more effective in their practice, so as to improve student learning outcomes. The traditional method of teacher training, in physical locations on fixed days with unregulated sporadic support, cannot reach all teachers, and has proved insufficient.

CA PHANI KUMAR M Founder & CEO

Sri Ayaan Initiatives, recognized as one of the most forthcoming tech startups in India, strives to fill the existing gaps in the education sector in India. Winner of 2019 India 500 Startup Awards, Sri Ayaan’s edutech initiative MAPHA featured as one of the “25 Hot Indian Startups to Watch in 2020”. The company has also been shortlisted for the semifinals of Ayushman Bharat PM-JAY Startup Grand Challenge.

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Data released by the District Information System for Education (DISE) for 2015-16 showed that only 15% of government school teachers received training. Most of the time, these training are ad hoc one-off exercises without any meaningful follow-up. Trainings are often not designed systematically, are not based on needs and assessment, and tend to be irrelevant, outdated and repetitive. Teacher training methodologies need to evolve to ensure effective transfer and application of knowledge

and skills, and to provide continuous access to learning opportunities for all teachers. “MAPHA” platform can address the above problem with its automated process of teacher training, which maintains quality, professional, and scheduled training by reducing human intervention and helps to provide school children access to quality education by enabling teachers with quality training.

2. “MAPHA” FOR EMPLOYEE TRAINING

Government Employees: MAPHA platform can be used to train employees of various Government departments where in-service staff training is required like GST department, Income Tax Department, frontline health workers of Health Department, Judicial Department, nationalised banks, corporations like LIC, etc. Corporate Employees: MAPHA platform can be used to train the employees of different corporations which require regular in-service training and spread geographically at different places like automobile companies, retail chain, hospitality chain, insurance companies, banks, NGOs etc.

UNIQUE FEATURES OF “MAPHA” PLATFORM MAPHA is •

An automated process of employees/teachers training which will reach 100% employees.

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A platform which is user-friendly and requires very basic digital literacy for employees/teachers to use.

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A robust system that gives real-time and accurate reports regarding training, performance of employees/ teachers for different levels of management hierarchy like staff level report, branch level report, taluka level report, district level report, region level report, zonal level report, state level report, and country level report.

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A platform which provides employees/teachers with motivation, standardized abstracts of training content, flexibility of timing in training, updates from the government from time to time etc.

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The peer to peer forums in the platform can be used to clear the doubts of teachers/employees and can also be used as a decision support system for taking quick decisions.

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Top level management can directly communicate to all their employees/teachers across India with a single click.

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This application is administrative/management driven, i.e, the management can decide the schedule so that the server will atomically push the training content accordingly. It is the most important and unique feature when compared to other LMS.

GOALS FOR THE FUTURE

Keeping pace with the evolving technologies, MAPHA is developing an AI-enabled personalized evaluation for the performance evaluation of every teacher/employee. The company is also working on creating AI enabled chatbots and quizzes. Research and development is the life blood for any technology based company, and this belief fuels their efforts in the direction of developing AI for the evaluation of employee performance. MAPHA plans to expand the platform to include State and Central government school teachers of different states in India, and along with it to other state and central government departments like Health Department, Income Tax Department, GST Department, etc, where staff training is required. They are also aiming towards corporate clients, especially those with huge marketing staff scattered across different places like automobile showrooms, retail chain stores, pharma companies, etc. With their organized approach of providing 100% training to the teachers, distributing standardized training content, making training a regular part of their daily routine, systematic evaluation of knowledge gained in the training, and providing regular updates and knowledge sharing, MAPHA is set to make teachers an even more significant and efficient part of school education in India.

It can also be used to train managers/principals for leadership development.

This application is a unique digital platform which can address training problems, irrespective of the number of employees, location, language, sector, etc.

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www.businessconnectindia.in | |Vol. January 2022INDIA INDIA www.businessconnectindia.in Vol.4 3| |Special Issue Edition 5 December 2020

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Seran Gaming

Transforming the gaming journey into a sporting story Kajal Dobhal | Business Connect Daily Fantasy Sports is an emerging arena for startups and has turned into a multimillion-dollar industry in just half a decade. Conventional Fantasy Sports used to last over an entire season wherein a group of users decide to draft a team in January, but wouldn’t know who had won the game until the season got over i.e. in August. All the users had to stick to the same team for the entire season. Fortunately, Daily Fantasy Sports, as the name suggests, enables flexibility and convenience to play on a daily basis, eliminating the long wait of the whole season. Here, users can select players in their teams in the morning and by the end of the day when the game is over, you find out who has won it. ‘Seran Gaming Private Limited’ has entered the Daily Fantasy Sports world with the motive to provide every sports lover with an hands on experience in order to fulfil their desire of being a part of the game. The company has two Fantasy Sports platforms; ‘Cricwars’ and ‘Bigshot’. These two platforms provide an array of Fantasy games that one can play. Mr. Rajiv Gokani, Managing Director Seran Gaming, says, “From the ultimate crowd puller in cricket to football, our gaming platform is bound to leave you at the edge of your seat. We offer a diverse blend of customer engagement modules that creates a powerful combination bridging the gap between user engagement and user experience.”

RAJIV GOKANI Managing director

WHAT MAKES SERAN GAMING STAND OUT OF THE CROWD? Having an edge over competitors is important to create market share in an industry, in an economy. With the emerging trends of startups in the Daily Fantasy Gaming industry, it is crucial to bring a touch of innovation in our game. Keeping the same in mind, Seran Gaming is aimed to evolve the user’s fantasy Game by transforming fantasy games from less basic versions to high immersive versions. The gameplay models of Draft, Auction and Daily match play will enhance the footprints of the company in the growing Fantasy Sports market. ‘Team and player’ auction is a strategic innovation providing a unique dimension to the Fantasy Gaming world.

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The company is not focused on promenading its superiority over the others but to transform the journey of a player into a sporting story.

VIEWS ON THE TRANSFORMATION OF STARTUPS IN THE LAST DECADE As per KPMG India Private Limited’s report on the ‘Evolving Landscapes of Sports gaming’, the number of Fantasy Sports operators is amplifying at a rapid pace and is expected to cross 100 million by 2020.

Expressing his views on this Mr. Gokani says,

“This Segment has the potential to spawn a whole ecosystem around it and could help intensify the User’s engagement with his favorite Sports. The start-up atmosphere widened with the emergence of ‘Dream 11’ into the market that has made India a contender with the largest market share of Fantasy Sports among the major countries around the world.” ‘STRATEGIES TO CORNER THE MARKET’ It is extremely important to be consistent with changing market trends in order to ‘corner the market’. Seran Gaming has also prepared itself to maintain the brand name in the market by capturing the essence of immersive gaming and portraying it through skill-based Fantasy gaming models via ‘Bigshot and Cricwars’. The successful introduction of multiple innovative formats of gameplay in team and player auction has enabled the company to establish its own reputation in the market.

“Being an ardent Sports fan with a zest to delve into the heart of the matter is a quality that makes sure every problem is addressed in a proper manner. My passion for sports allows me to never feel low during the job even for once.” MILESTONES AND ACHIEVEMENTS Unveiling the achievements of the company, Mr. Gokani reveals that the first milestone was reached in September 2019, when the registered users were 30,000 in number. Then in November, the number of users hit the target of 45,000 and in January 2020 it was 50,000. This is a recognizable achievement by the company made so far.

SIGNIFICANCE OF RESEARCH AND DEVELOPMENT Emphasizing on the significance of R&D in the growth of a Company, Mr. Gokani says,

“Research and Development are necessary to expand the startup from catering a small audience to a large audience. The core of R&D lies in innovation and offering the consumers something that they have never witnessed before. A start-up must be aware of the changing market trends in order to get a clear foresight about future problems that need solutions.”

Another noticeable achievement was also made by the company with the introduction of Team Auction that is a brand new form of Fantasy gaming experience.

FUTURE PROSPECTS OF THE COMPANY Seran Gaming will soon be re-inventing the daily fantasy gameplay model, with the introduction of an all new version Bigshot. One which will be launching soon on a global front that will cater to the demands of fantasy lovers of cricket, football and multiple other sports in the future. This will a gameplay format open for all ages and catering to an audience across the world, where they can enjoy the fantasy experience and play a greater part in the sport they love.

ARE YOU ON ‘THE EDGE OF YOUR SEAT’ DOING YOUR JOB? The entire process of building and creating a start-up base requires a team that supports one’s passion at every step of the journey. In order to keep oneself in the game, there is a need to work with the same zeal with which one started working. Mr. Gokani conveys,

These steps will aid the firm to flourish in the field of Daily Fantasy Sports and ensure growth for the future.

FUTURE FOR ENTREPRENEURS

Discussing the future for entrepreneurs with respect to Fantasy Sports, Mr. Gokani states that the future holds potential and an avenue to be explored by the entrepreneurs in this industry. Daily Fantasy Sports are definitely something that players are willing to spend their money on. As this industry is growing in India, it will provide entrepreneurs with multiple ways to cease business opportunities in their favor.

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Health

9 Benefits of Laughter Therapy - The Best Treatment

“When you laugh, you change and when you change the whole world changes around you.” - Dr. Madan Kataria In recent years, Urbanization has led to stress, anxiety, insomnia, and depression for individuals of all ages and all parts of society, including entrepreneurs. The perfect natural treatment to deal with the stressful lifestyle is to follow non-pharmacological alternative therapies like humour therapy, music therapy, Yoga therapy, etc. It makes the quality of life higher. Laughter therapy is an efficient economical preventive health care. Laughter reduces the levels of blood stress hormones such as cortisol, epinephrine, growth hormone, and 3-4-dihydrophenylacetic acid. By increasing the amount of endomorphins, it also improves the immune system. According to recent research published in Social Science & Medicine Journal in July 2019, Laughter therapy has physical, emotional, and social benefits. It is beneficial for patients with life-threatening diseases like diabetes and cancer.World Laughter day is organized on the first Sunday of May every

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year. This year (2021) it falls on 2nd May. The objective to celebrate the day is to spread happiness and raise awareness among people about Laughter’s healing benefits. “Gelatology”is the study of laughter. It has become a popular topic in medical research today because of its beneficial effects on health.A deep-rooted belly laugh is one of the world’s greatest sensations. It can bring individuals together and create amazing connections. From a gentle giggle to a side-splitting guffaw, everything from chilly unfamiliarity to a warm family-like atmosphere can shift the temperature of a room. Although the therapeutical assessment of Laughter therapy was made in the 1970s the credit of developing goes to Dr. Madan Kataria who established Laughter Yoga clubs in Mumbai in the year 1995. Today there are around 5000 Laughter clubs worldwide. Some of the benefits of Laughter Yoga (HasyaYoga) are:

1. REDUCES BLOOD PRESSURE

The risk of stroke and heart attack can be decreased by people who decrease their blood pressure, including those who start at normal levels. So watch Laughter show on Television and enjoy the Laughter medicine.

2. HELPS IN WEIGHT LOSS

Weight gain is the common side effect of chronic stress. Laughter therapy reduces the stress hormones that cause weight gain and also burns calories.

3. THE ABS WORKS

One of the advantages of laughter is that toning your abs will benefit you. The muscles in your stomach extend and contract as you laugh, similar to when you exercise your abdominals purposely. The muscles that you don’t need to laugh, meanwhile, are getting a chance to relax. Add laughter to your routine and make it more enjoyable to have a toned tummy.

4. CARDIAC HEALTH IMPROVES

Laughter, particularly for those who are unable to do other physical activity due to injury or disease, is a great cardio workout. It pumps the heart and burns a comparable amount of calories per hour as a slow to the moderate speed of walking. So, laugh at your good side.

5. BOOSTS T-CELLS

T-cells are specialized cells of the immune system only awaiting activation in the body. You trigger T-cells that automatically begin to help you fend off sickness when you laugh. Next time you sense a cold coming on, add chuckling to your illness prevention strategy.

6. ENDORPHINS ACTIVATES THE RELEASE

The body’s main painkillers are endorphins. You can release endorphins by laughing, which can help relieve chronic pain and make you feel good all over.

7. PRODUCES A WELL-BEING GENERAL SENSE

Your overall sense of well-being can be enhanced by laughter. Doctors also found that people with a positive outlook on life appear to be better at battling diseases than individuals who tend to be more pessimistic. Laugh, smile, and live longer!

8. REDUCES STRESS HORMONE LEVELS

You are simultaneously reducing the anxiety and stress that affect your body by reducing the level of stress hormones. Also, the reduction of stress hormones may result in a higher output of the immune system. If your colleague cracks a funny joke it may relieve some of the stress of the day and help you gain laughter’s health benefits.

9. ACTS AS A NATURAL ANTIDEPRESSANT

Laughter therapy can reduce depression and helps in general mood improvement as well as improved sleep.

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BizMobia Software Pvt Ltd Indranil Roy | Business Connect

Conceptualizing your ideas into technology MOHAMMAD KALAM Founder & CEO

From products to services, the software industry is invincibly diversified into various aspects. It helps in forming a credible business model for the organizations, enhancing their technological requirements. It proffers a wide range of products and services to companies. While there are many platforms rendering software services, we are going to shed a light on the work of an illustrious company, aiming the business growth with creative design and development to deliver market-defining and premium solutions. BizMobia is a resolute firm diversified into FinTech, AdTech, CRM, order management, etc. It provides exclusive customized products to serve enormous industries. The company has an abundance of services like software development, mobile application, digital marketing, internet product and services, mobile value-added services, and software maintenance. It is well-versed in various other facets like easy credit management system, eWallet, digital ticket solution, salon and spa business management solution, food & grocery delivery business solution, and more. With years of hardearned expertise of skillful professionals, the team works closely with clients to build, run and leverage solutions that elevate businesses.

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Adtech works in shaping a contemporary approach towards viewership of ads and customer engagement.

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Salon & Spa business management ensures an automated process to manage customer profiles, promotions, booking staff, inventory. It economizes the cost of salon brands and results in the advancement of resources.

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Easy Credit is a simple approach to get immediate finance for shopping, buying policies. This product is a next-level customer financing approach.

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eWallet renders a platform that presents a futuristic layout like xboarder transactions and bitcoin-ready products.

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Food and grocery delivery business solution manages the entirety of the value chain of the delivery business.

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Digital ticket provides a profusion of digital marketing services for various businesses like movies, sports events, etc.

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The CEO and Founder of BizMobia Digital, Mohammad Kalam begin his entrepreneurial journey and founded the esteemed organization in the year 2017. He gives heartfelt credit to his mentors, Pradeep Rao and Kevin who gave wings to his ambitions and always stood through thick and thin.

STRUCTURED STRATEGIC PLANNING The only means to ensure systematic planning is to follow up on the process regularly. The company executes various ways to support well-structured strategies. Some of them are highlighted ahead : • Accomplishing weekly targets and quarterly goals on time is inevitably essential. The team makes sure to do so. • They conduct weekly meetings and conferences to analyze if all the departments are running well. It helps in a better comprehension of the company’s workflow. • The firm also lays focus on individual goals. Attainment of personal goals eventually results in the escalation of the company and meeting the set objective. • Reviewing meetings, and keeping a tap on customer expectations is efficiently checked by the team members. At BizMobia, each employee is concerted towards functioning as per the market trends and safeguarding client satisfaction. NURTURING EMPLOYEE PRODUCTIVITY “Productivity increases when the employees are treated as a family. The employees need to believe in the company as their family members and work for growing it together. Productivity and growth of the firm are all because of the members of the family”, is the philosophy that encircles the company throughout. The leaders in the organization firmly believe that nourishing each employee’s evolution is equally important. Creating a comfortable and pleasant atmosphere for the team results in securing a remarkable position in the company. Their independent productivity will only thrive them to do better and discover new ways of implementing work.

BIZMOBIA’S VALUABLE PROPOSITION The company takes all the valued feedback provided by clients into proper consideration. To deliver a top-grade service is one of the most eminent propositions of the firm. They provide incessant support until the work is approved by the client. NDA and SLA are signed and stringently followed by BizMobia. The team arranges well-timed follow-ups with clients to ensure maximum satisfaction with the service provided to them. By holding on to such viable propositions helps in creating a staunch clientele for the company. With the earnest hard work of the entire team, the firm has managed to sustain a relationship of faith and loyalty with its customers. The company moves with the vision to provide products with robust technology while keeping the cost-efficiency in-tact. It flourishes to become the one-stop destination that converts an idea into technology.

INTEGRITY, EMPATHY & HUMANITY “Integrity, Empathy, and Humanity” are the three pillars of BizMobia’s core values. Individuals embracing these emotions are welcomed in the company with open hands. The work culture followed in the organization is legitimately professional. The firm is shaped by stern rules but not in a way that restricts any employee to put their concern forward. The teammates are liberal to share their valuable opinions without hesitation or timidity. The company adheres to the notion of perpetuating a favorable environment for the employees where they can be cordial towards one another and help to grow. For any business to go well in the long run, it is most important to stay united in the journey. Only by exploring new techniques together, we can acquire success in a true sense.

MODERNIZATION IN TECHNOLOGY For every organization to sustain and grow in the industry, technology holds paramount importance. It is cardinal for every firm to keep up the sync with technological advancements. BizMobia, the team proficiently works to innovate and make the services and products convenient for the users.

LAYING FUTURE PURSUITS With the right guidance of the CTO of BizMobia, Motiur Rehman, and his brilliant team, the firm has served over 35 countries with 70 deals in a short span of 4 years. Likewise, they strive to achieve the company’s future prospects with the same consistency and dedication towards work.

The company also gives credibility to the valuable feedback provided by clients. They make sure that the clients are assisted persistently by the team. Besides, keeping up with technological upgrades, the firm also procures vigorous R&D to innovate futuristic solutions. The department works effectively to impart new techniques to escalate the growth and outputs. It is imperative to sustain a team of diligent employees working methodically to bring a unique perspective.

Financial technology is the potential future and the enterprise aspires to secure an impressive place in this world. The company also considers Bitcoin as the pioneering currency and endeavors to be a part of the journey in the near future.

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SAMRAAT LOGS A Legacy In Making Gulshan Parveen | Business Connect India has become the birthplace of a long row of successful companies with global reach. Shaping today’s world through their digitally enhanced work processes are companies like Samraat Logs - a Freight Forwarding and Logistics company. The company boasts expertise in international oceans freight management and is a favourite of its diverse clientele because of the customized and innovative services it provides for each of them.

COMPANY OVERVIEW Samraat Logs was founded by Mr. Deepak Rai in 1997 and has been functioning as an intermediary for shipping goods across the international water bodies ever since. A specialist in packaging and transporting goods at reasonable prices and with a personal touch, Samraat Logs has set itself apart in the industry. It builds long-lasting relations with its clients, instead of simply completing transactions. Handling for its customers any and all obstacles that might come in the way of their product transportation, Samraat Logs ensures superior quality service and timely delivery for its clients. The company has worked its way to the top in its two-decade-long journey through commitment, consistency, and its skill to play well with others, customers and competitors alike.

DEEPAK RAI TRIKHA Managing Director

Samraat Logs provides reliable and cost-effective ‘FullContainer Loaded’ (FCL) and ‘Less than Container Loaded’ (LCL) services with multiple carrier options. The services also include providing personalized supply chain consultancy, obtaining Bill of Lading, and all in all facilitating smooth and trouble-free passage of cargo from the point of origin to the destination.

Samraat Logs was established by Mr. Deepak Rai in the small town of Moradabad, with a vision to serve globally- a vision that the company has successfully achieved. It strives to provide the cheapest yet best in quality logistic services that exponentially increase the client’s profit margins. It offers an integrated supply chain service and an all-inclusive export shipment package as well, which helps cut the client’s logistics costs and in turn, increase their profitability. A freight forwarding company, Samraat Logs works with clients from a wide range of industries. It has specialised in containerized export of fibre and paper in its twenty-five years of journey. Operating in a niche environment, it has gained an edge in the industry due to its unmatched expertise and industrial prowess. The company develops customized solutions that are unique to each of its clients, thus ensuring high levels of customer satisfaction.

WHAT SETS IT APART

Even though the company works with such a huge range of clients varying in size and needs, it works to form close and individual relations with all. Samraat is known for fostering personal relationships with its clients that cannot be replicated. Starting more than two decades ago, Samraat Logs has maintained its traditional approach but has invested in evolving with time and technology all the same.

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Award Photos An operation undertaken by Mr Deepak Rai singlehandedly, Samraat Logs started out with humble beginnings. He has overseen the company’s progress for the past twenty-five years and led it to become the industry giant that it is today. His emphasis on loyalty and commitment and an approach to managing the company as a close-knit family has ensured its growth over the years. Mr Deepak Rai connected his family members to the organisation, simultaneously enabling their careers while making the company a family operated business. Under his guidance, the second generation is set to carry forward the legacy and take it to new heights. As it grew to attract new talent, Samraat Logs has acquired reliable and dedicated professionals who have stayed with it for over a decade. Today, the company is not only renowned within the industry in India, but it has also made a name for itself in the United Kingdom. Four years ago, Samraat Logs started providing import services from the UK and procurement of cargo from the customer’s door. It was a strategic leap for their skill set as it was their very first experience in such a service. They faced some taxation issues in doing so and understanding the new work environment of the UK industry took them a little longer than expected, but the company took this challenge in stride. They hired external consultants and sought guidance from some trusted advisors, and eventually not only were they able to understand the work environment but today are a formidable force there. Having been in the industry for a fairly long time, Samraat Logs has formed strong relationships and connections with people and companies at every stage of the whole supply chain which allows the company to merge their synergies with a range of businesses and provide the very best to the clients. It also ensures a personal touch in every aspect of its dealings with the clients.

HIGHLIGHTS AND FUTURE PLANS

Having adhered to its founding values ever since its inception, the company has now grown into a globally recognized and reliable Freight Management company. Samraat Logs received the Multimodal Logistics Award of Excellence for ‘Fastest Growing Start-up in Freight Forwarding Segment’ 2020, ‘Fastest Growing Ocean Freight Forwarder of the year’ 2018, and Mr. Deepak Rai Trikha was conferred with the title of ‘Most Promising Entrepreneur Of the Year’ in 2019.

It keeps pace with the ever-changing industry by participating in different online activities. Currently, around 30% of the company’s revenue comes from online bidding. It has an end to end CRM platform where the client can track all aspects of their shipment with a click and they offer online surveys for their clients, which allows them to judge its services in realtime and help them inculcate their recommendations.

The company intends to climbing the ladder to success and looking forward to further growth and expansion. It is aiming for a sideways integration in the whole supply chain and is considering including door to door services. Samraat Logs plans to expand its geographical footprint by increasing its port coverage and is aiming to diversify its client portfolio from containerized to non-containerized cargo.

In the highly competitive industry that Samraat Logs operate in, its decades of experience adds to the advantage. It has cordial relations not just with its clients, but also with the companies working in the industry. Its strategic alliances with other businesses and partners allow the companies to pool their resources and provide the very best to the clients.

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Technology

HOW TECHNOLOGY IS TRANSFORMING INFLUENCER MARKETING

s people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales.

No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO.

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

great virtual content posting platform to work on its own. Although this is in its very early stage.

outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts.

SOCIAL MEDIA UPGRADES.

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform.

The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones.

User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the realtime information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS

There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give 35

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Sanjay kumar | Business Connect

“Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time.” -C. Everett Koop Healthcare is the lifeline of a country. From treating minor illnesses to serious diseases, to providing compassionate care to those in need of it, healthcare services have ensured the survival of the human race. Moreover, the advent of the pandemic has underlined the importance of healthcare. Now more than ever, people need institutions they can depend on for their health and well being. Primedical Healthcare Services is one such institution, devoted to looking after the populace with the best possible care and expertise. Founded by Dr. Affnaz Ahamed, CEO, in December 2019, Primedical Healthcare is devoted to serving the community by providing them with exceptional medical care and expertise.

INCEPTION STORY “History shows that crises are startup incubators,” states Dr. Affnaz. Some of the most innovative and successful companies of today were a product of the most significant economic downturn after the Great Depression, the 2008 recession. Companies like Uber, Venmo and Whatsapp were launched during this time, doing their part in helping people adapt to a changed world. In the last six months itself, there has been a drastic increase in health tech startups, owing to the current pandemic. In alignment with this historical trend, the inception of Primedical Healthcare Services during this time has proved to be a valuable ally in the battle against COVID-19. What fueled the desire to establish their own organisation that provided healthcare services for Dr. Affnaz and Dr. Ghaniya was a lack of accessible outpatient facilities in their home state of Kerala. Both of them being doctors, they observed that people in Kochi were unable to receive effective and affordable medical care, and committed themselves to providing just that. VISION To be the preferred and trusted choice of patients in Kerala for health and wellness, delivered through the science of healing and utmost patient care.

PARTING WORDS

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Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success; greatness follows. DR. AFFNAZ AHAMED { CEO }

MISSION Primedical healthcare services aims to deliver exemplary medical care by using international standard medical expertise and cutting-edge technology combined with an excellent patient care experience.

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• Fully Automated Lab • Treadmill Test • Pulmonary Function Test • Nerve Conduction Velocity • Electroencephalogram • CT • MRI Driven to make healthcare better, Primedical Healthcare Services moves ahead each day with due diligence and care.

PRIMEDICAL: “WHERE YOU COME FIRST” In a short span of time, Primedical has become the primary healthcare destination of Kochi. A healthcare firm that consists of multiple verticals such as diagnostic and laboratory services, outpatient consultations, daycare surgical centers and primary health centers, Primedical is dedicated to promoting health and hope in the region. With its advanced diagnostic laboratory and unparalleled healthcare services, Primedical has become the natural choice of those living in Kochi. The healthcare firm guarantees accurate medical test results in the shortest possible time. The facility has a team of medical specialists, skilled technologists and a caring support staff who are devoted to the well being of every patient.

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We pride ourselves for the trained skills needed for attending to patients, preparations for diversified testing and having the most advanced equipment and instrumentations. We strongly believe that timely diagnosis could keep away the danger of many grave diseases.

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Primedical Healthcare houses state-of-the-art technology, expert multidisciplinary team, advanced diagnostic and medical equipment, and highly skilled technicians. The healthcare firm not only employs highly qualified radiologists and pathologists, it also has expert specialist doctors in OP consultancy. From diagnostic services to pre and post diagnostic medical consultation, Primedical offers all-round reliable and immaculate healthcare.

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Your body has a different language than you. Accurate diagnostics is the means to understand what your body has to say. Followed by the findings, efficacious treatment comes to your help to regain your rhythm of life and sense of well-being. Primedical combines both services under its folds to offer you reliable and immaculate health care.

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Located adjacent to Govt. General Hospital, the diagnostic portfolio of Primedical healthcare includes: • • • • • •

Ultrasound 3D Scan Colour Doppler Audiometry Electrocardiogram EchoCardiogram Digital X ray

LEADERSHIP AND WORK CULTURE The healthcare firm operates under the care of a successful doctor and skilled entrepreneur, Dr. Affnaz Ahamed. According to Dr. Affnaz, “Leadership is the art of motivating a group of people to act towards achieving a common goal. It’s important to know the strength and weakness of the subordinates in order to develop the skill and knowledge to guide them.” Along with a commitment to provide compassionate care to the general people, Dr. Affnaz has devoted himself to taking Primedical ahead with employing marketing strategies and plans for future growth. He believes that Research and Development are an integral part of planning and strategizing. It opens up new paths for the leaders to create and modify their plans for the future and their roadmap for attaining set goals. It is crucial for entrepreneurs to keep themselves updated to stay relevant in the market. R & D contributes to steady, consistent growth of the company in the local and global market. For any business or product to become successful, good marketing is essential. Primedical follows the standard formula of print and social media marketing, but it is “word of the mouth” marketing that is their prime focus. Client and patient referentials invoke trust and reliability, and thus Primedical encourages a sharing of experiences at their various facilities among the clients’ families and peers. They strive to maintain their clients’ faith and always put them first, so that their clients speak for them. With respect to cultivating a team that is just as committed and dedicated to organizational goals, Dr. Affnaz promotes transparency and respect. Motivating and encouraging teamwork helps in increasing the productivity and efficiency in the company.

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Tourism

r o f s e c a l P t s e B 0 1 Topnd Getaways from Delhi. Weeke

The best part about a week is the weekend

and what would be the best weekend without a getaway, agree? Sure, you do! Due to the pandemic, most of us are still working from home, others have started working from the office; in any case, by the end of a week, we all feel lost and distracted. In such a case, we all need and deserve a fun weekend. Usually, we spend some time exploring things in the city on weekends. But how about a weekend getaway - isn’t it exciting to take a short trip from a busy city. If it is, and you are living in Delhi NCR, you should consider these places for

the weekend Gateways.

HERE ARE THE 10 BEST PLACES FOR WEEKEND GETAWAYS FROM DELHI. UDAIPUR

Udaipur is the city of Rajasthan known as the “Venice of the East”, especially famous for its lakes and royal palaces. This city offers many blissful activities, including watching the sunset from the royal place, boat ridings on the vast lakes, exploring the opulent City Palace or Vintage Car Museum, and delicious and authentic Rajasthani Street food in Udaipur. What more could one ask for. This city is one of the best places for weekend getaway, so if you have never been here before, then make this short trip with your family.

JODHPUR

Jodhpur is the second-largest city of Rajasthan, has gained popularity as one of the best places for weekend gateways. The city is filled with magnificent architecture, has 15th-century royal places turned-museum, the Mehrangarh Fort, and amazing landscapes. The contrasting blue walls of the city houses are spectacular. The city is also known as “Blue City” as the traditional are bluepainted. The distance you will be covering 596Km from Delhi to Jodhpur. Oct to Feb is the best season to experience a true weekend getaway from Delhi. At that time, the weather fluctuates between 10 to 23 degrees Celsius, which is the perfect time to visit this city.

SHITLAKHET

Nestled amidst lush green forests, fruit trees, and majestic mountains, Shitlakhet, the pristine hill station in Uttarakhand, is one of the best weekend getaways from Delhi to chill and relax. Till date, this place isn’t quite popular. So, the virginity of nature is still untouched. It is one such best places for weekend getaways near Delhi, located at an altitude of 7000 feet above sea level in the Kumaon region can be seen panoramic views of some of the tallest Himalayan peaks like the Nanda Devi range. One of the best parts of choosing this attractive place is the Syahidevi hill, surrounded by a lush layer of untouched coniferous forests sprinkled

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with cedars, oak, pine rhododendrons, and Sal Trees. Walking across the village among beautiful nature, it will be tranquil. If you are in Delhi, and looking for the best weekend gateway near, this place is one of the places to spend some time with yourself or your loved ones.

cuisine as the unleashed itself on the valleys beyond, or meeting with locals for some crisp village gossip. There are plenty of English bungalows built in the region in the early 1900s, that will give you exclusive holiday stays. Overall, we could say, it should be added to your list of best places for weekend gateways from Delhi.

RISHIKESH

FAGU

Rishikesh is another such great place of Uttarakhand for a weekend getaway where one can spend time on the mountain with themselves or participate in adventures activities, such as Rafting, Flying Fox, Hot Air Ballooning, camping, and more. The place is also known for ancient temples, including Shivpuri, Ram Jhula, Tera Manzil Temple, and more. Moreover, do not miss Ganga Arati at Triveni Ghat. With these such activities and ancient places, it is one of the best places for the weekend. It is nearly four- and half-hour distance, will covering 267.1 Km via NH334.

When it comes to Shimla, most have been there, right? But have you ever considered visiting Fagu while being on a weekend getaway? It is only 45 min away from Shimla and a completely different place. In this charming little town that seemingly has nothing, watching the rains engulf the mountain beyond is a scene out of the coffee table book. Interspersed among charming stone houses roofed with roof tiles are lush green forest farms, whose ingredients make the local Pahari food finger-licking Good. Adding to a surprising fact, In the surrounding dense oak forests, you can see leopards more often than in most national parks. So, if you haven’t heard the place name before, add it to your bucket list of best places for weekend gateways near Delhi.

NAINITAL

This city may be better known as a romantic destination, but you can always hit the road and explore the lake city differently. Nainital definitely ranks high among the best place for weekend getaways from Delhi. The beautiful sceneries of the city make this place charming for the rest of relaxation. Every year, large numbers of tourists (nearly 7 Lakh) from all across the country visit the hills station to chills and relax. If you are planning to visit Nainital, do not forget to visit the Sattal and Naukuchiatal, these places are deep nestled secrete destinations hidden in plain sight. Also, make sure to enjoy boating in Naini Lake, go to Naini Peak and Tiffine Top for panoramic mountains.

KASAULI

Kasauli is another charming hill station nestled between Chandigarh and Shimla known for its romantic and peaceful vacation. Lush green hills and cool weather make this place attractive for many tourists. Also, being one of the closest hill stations from these cities, the hill town has become one the best places for weekends getaway. Kasauli is the all types of travellers – adventurous or peace seekers. If you are adventurous buffs, then go for tracking – Jaw drooping vistas, sharp and mesmerizing wingding hill tracks, cool weather make tracking tours one of the most fascinating things to do in Kasauli. For those who like walking around nature, this is the best place for it. People believe that Kasauli has romance in its air. Apart from that, make your vacation a little unique by taking a ride on a toy train.

MUSSOORIE

Looking for the best place for a weekend retreat, Masuri would be a great choice. Widely known as the “Queen of Hills” – this paradise on earth has everything you can imagine looking for. The place of natural beauty attracts many tourists from all over the country, located at a 7000ft attitude. With breathtaking views of snow-capped peaks and stunning Doon Valley, you will be making your trip memorable. What could you expect more from this weekend getaway than spending time on the lap of the mountain with the splendid view of the majestic Himalayan ranges?

MATHURA

This city is only 200 km away from Delhi, and is known as a perfect weekend getaway for those who seek a quick spiritual and beautiful view. Mathura is a holy place of Lord Krishna and is known for its positive aura and stunning architecture temples. Mathur’s places, like Govind Deo Temple, Shahji Temple, Seva Kunj, Nidhivan, Banke Bihari Temple, Kusum Sarovar Govardhan Hills are major tourist attractions. Also, The Ras Leela is performed here regularly, and it is a great feeling to experience it.

PEORA

In the terraced valleys of Kumaon, pine forests, and majestic mountains, sits the attractive village of Peora, definitely one of the best places for weekends getaways near Delhi. This deep nestled secret site of Uttarakhand is away from the famous hill stations of Almora and Mukteshwar. There is nothing more to do at this place, except walking into forest trails to mountain meadows, stopping by at the local dhaba to experience local

Let us know in the comment, which weekend getaways you are going to choose the time. 39

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

The Only Waste is Wasted Waste Avishek Singh | Business Connect

COMPANY OVERVIEW The growing rise of plastic products and plastic use, especially single use plastic, is becoming a graver concern by the day. Mounds of plastic are steadily turning into mountains of plastic wastes, while recycling and reusing industries are barely meeting the minimum requirement. Under immense pressure and serious environmental threat, the exhausted recycling industry is constantly in need of a breakthrough which would alleviate such growing concerns for everybody within the industry, and everyone in the world. With its innovative and practical approach to revamping used and discarded plastic products, BessTrade came in like a guardian angel in such difficult times. The story of its inception begins in 1975, when Ivo Besselsen started his first recycling company, Besiplast. A PVC recycling company ahead of its time, Besiplast became a symbol of knowledge. It was in 2008 that Ivo ventured into the recycling industry again, this time with BessTrade. The sole ambition and aim of BessTrade since its establishment has been to bring out the change generations have been waiting for: a healthy and booming environment. BessTrade has outlasted and outworked any and all the struggles that time and circumstance presented to it. BessTrade was founded by Mr. Ivo Besselsen and then later was enriched even more by its current CEO, Mr. Huib Van Gulik. While doing what the current

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generations have counted on them to do, BessTrade is working very dedicatedly to have a strong contribution in healing the world for the coming generations. “The only waste is wasted material” is the belief BessTrade works with: for every waste is a solution and it can contribute to rather than take from the environment. This ability to reshape the world and improve the environment by the very thing that plagues us is what their journey is all about. They have crafted a simple but elegant solution to not only put the waste of the world to good use but also have used waste to literally shine in the world. They understand the responsibility they have upon themselves in this market and towards the world and it is awe-inspiring to see BessTrade doing the best in both worlds.

THE INCEPTION STORY Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is

a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. BessTrade saw the light of day in 2003, initially situated near the docks and harbors of Rotterdam and Antwerp. As the business expanded and soared, it had to shift its base of operations and everything else in 2019 to where it is situated today, Lelystad, Netherlands. Mr. Besselsen and Mr. Gulik made an excellent tag team duo. Their mindset and outlook was to believe and work as if everything was possible and that every opportunity could become something huge and everlasting. They used the shift to Leylstad to develop the warehouse as well as the sales office next to each other in a 7000 sq mtr plot of land. At BessTrade these two believe that if at all someone offers a product which they believe to be difficult or new, they see it as an interesting product and do everything to ascertain that how and if at all that product can be recycled. The motto of BessTrade is “Challenge us with your PVC scrap”. Initially, a number of companies in Europe that produced waste were apprehensive as that would incur more investment on their part. Mr. Besselsen and Mr. Gulik’s can-do attitude convinced all the companies that their waste was recyclable and will make a difference in the world that they will be able to feel. This attitude is what makes BessTrade a huge success. European companies were the biggest contributor/source of waste dispatch, thus, it was important to start good at home to make a difference in the world. So, with a lot of patience and growth with personnel, contacts, and machines that ensure recycling of PVC in the best way possible, they achieved their well deserved breakthrough.

THE ENTREPRENEURS BEHIND BESSTRADE Mr. Besselsen and Mr. Gurik are such skilled and innovative entrepreneurs that they aren’t dependent or even

reliant on technology to do their jobs. Both these wonderful entrepreneurs believe in the concept of ‘Talk and Travel’, if they feel like there is an opportunity for BessTrade anywhere in the world, they’re on their way to talk to this potential client regardless where they are located. They believe there can be a lot of miscommunication and in general multiple hindrances are present while making deals virtually, so they believe that going to the client in person can ease them in expressing what they exactly need and want while simultaneously assuring the client that BessTrade is responsible and credible as they have come from so far just to make a deal. Trust and faith building is crucial to BessTrade and this practice of meeting the clients in person helps establish a foundation which is very strong and can develop into a long lasting relationship.

boosts employee morale and thus boosts productivity ensuring BessTrades success. Mr. Besselsen and Mr. Gulik are very aware of their competitors as well. They believe that they should rather learn from their competitors than fight them. This mindset has helped these two keep an edge over the whole industry. While everybody else tries to simply one up each other, BessTrade actually works and delivers substantial results.

Mr. Besselsen and Mr. Gulik aren’t just great entrepreneurs but they are also great leaders for BessTrade. They have a positive office atmosphere which has made them approachable and accessible to the workers and employees of BessTrade. Anyone who has any issues about anything can easily talk to them by directly walking into their office. This transparency they’ve maintained

The focus of BessTrade has been the total range of polymers. They constantly evolve their methods and keep on endlessly innovating their functions. BessTrade believes it to be their responsibility to ensure whatever PVC scrap they have gets recycled completely and properly. This doesn’t only mean revamping but also extends to initial transporting, to processing and the trade of the recycled product as well. As the time moves forward, many other steps also get added to ensure safety as well as the thoroughness of all that has been recycled. BessTrade currently trades to and from almost all the countries of the world and has developed a vast chain of producers of PVC as well as end users to constantly be able to recycle all the materials there are.

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Fashion

Black foods Health benefits, why include this superfood in your diet Due to their numerous health advantages and attractive taste, brightly coloured vegetables and fruits have become an important part of our life. These colorful meals are good for you, as are striking black foods, which are high in anthocyanins, which are health-promoting pigments. The latest health foods in the Bay Area are black foods. They’re also a visually attractive treat. Black beans, black raspberries, black tea, black garlic, black pasta, sesame seeds, black pepper, and a plethora of other gorgeous black foods are just a few examples. You’re probably missing out on a lot if you’ve not already included them in your diet. In South Korea, there is a holiday dedicated to black cuisine. On April 14, Black Day, single women and men dress in black and eat black bean noodles in a tradition that began in the early 2000s as an antithesis to Valentine’s Day. Black coffee sales are also expected to increase. Always have a well-balanced diet that includes all food categories, as well as a variety of colours, nutrients, and flavors. Choose them in moderation and include them in your daily meal plan with the aid of a nutritionist.

k c a l B ce

This rice has a nutty flavor and may be used in a variety of dishes. It is grown in the Southeast Asian belt. This rice was once known in China as the Forbidden Rice because it was only available to royalty. Black rice is now grown in several areas of North East India. They’re high in lutein and zeaxanthin, both of which are healthy for your eyes. Because of their strong antioxidant and fiber content, they help to prevent cancer. They’re wonderful in puddings, stir-fries, risotto, porridge, noodles, and even kheer!

k c a l B al

For centuries, Indians have consumed black dal. They’re utilized to make gravies and mixed dal dishes. They’re high in fiber, iron, folate, and protein, and they’re also tasty. The protein content of mung bean or urad dal is higher than that of other legumes. It’s also high in dietary fiber, isoflavones, vitamin B complex, iron, copper, calcium, magnesium, zinc, potassium, and phosphorus, all of which have therapeutic properties.

The western impact on our eating patterns has brought a long list of healthy items with it. Olives are one of them, and they have a wide range of flavors. They may be used in salads, pasta, stir-fries, pickles, and beverages. The antioxidant nutrients in black olives assist to reduce cholesterol oxidation, which helps to avoid heart disease. Olives do include fat, but it’s the good type, monounsaturated fat, which has been shown to reduce the risk of atherosclerosis and raise good cholesterol.

k c a l B lives O

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k c a l B pes

Black grapes are famous because of their sweet flavor and popular flavor. This seasonal fruit provides a slew of advantages. Lutein, also known as zeaxanthin, is found in black grapes and helps to prevent macular degeneration and retinal damage. Grapes contain resveratrol, which has anti-cancer properties as well as a significant protective effect on heart health by reducing LDL levels. This fruit’s proanthocyanidins are also beneficial to skin health. Salads, smoothies, jams, and even simple curd rice may all benefit from these grapes.

k c a l B lic

Black garlic contains less allicin than normal garlic, the chemical that offers regular garlic some of its health advantages. It contains a lot of amino acids, phytonutrients, and antioxidants. Antioxidants are higher in black garlic than in ordinary garlic. It’s just normal white garlic that’s been aged or fermented. It has a caramelized, savory richness to it that enhances the flavor of stir-fries, meat bakes, rice and noodles dishes, and soups. These have characteristics that protect us from cancer by preventing cell damage.

Gra

Gar

k c a l B ns Bea

Beans are a nutritious powerhouse in general, but there are some distinctions. Black beans are high in calcium, copper, magnesium, manganese, phosphorus, and zinc, all of which aid in bone strength and structure development, maintenance, and support. Furthermore, black beans are low in sodium, which is helpful for blood pressure regulation, and they include fiber, folate, phytonutrients, potassium, and vitamin B6, all of which are beneficial to heart health.

Quercetin and saponins, which have anti-inflammatory and anti-cancer qualities, are also found in black beans. Their high fiber content can help with digestion and reduce the risk of colorectal cancer. Black beans may be used in salads, burritos, and other Mexican dishes, as well as soups and casseroles. 45

Dr. Lina Alshelh Co-Founder & COO

Dr. Mohamad Ali Mishly Co-Founder & CEO

RISE HOLDING GROUP THE STEPPING STONE TO CRESCENDO Indranil Roy | Business Connect Even amidst the present impediments and transfigurations, entrepreneurs’ drive to reach new heights remains unbent. With relentless passion and vigour, such individuals have made breakthroughs - that are - needless to say, acclaimed across the vertical. But, success is not a one-man journey! It is an amalgamation of ideas, training, innovation and much more that goes behind the curtains. These background factors have also gone through scenic transformations. Nowadays, People seek out a single point of contact for everything, and the trend has birthed numerous turnaround specialists. RISE Holding Group is a prominent name in the assemblage. Headquartered in Toronto, Canada, RISE works with SMEs and Startups in a multitude of verticals, helping them lead their respective fields. It leads a league of subsidiaries (SchemaZone, QuietClicks and Reach Academy), which is wellversed in propelling businesses to new heights of success. www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

THE START OF A LONG TREK RISE is the ideation of two Genius entrepreneurs - Dr. Lina Alshelh and Dr. Mohamad Ali Mishly. Dr. Alshelh commands a notable experience across Big and Small firms in Canada, followed by a prominent tenure in a Big 4 Firm. Also, she has commissioned several startups, which currently holds utter prominence in the industry. Dr. Mishly has also founded and co-founded several startups in a multitude of verticals. Furthermore, he has amounting experience in business analysis, project consultancy, and as a production manager - at two sites in Europe and Hong Kong. Both of them are well-versed in industrial strategies and accomplished alumni as well. They have PhD in Industrial and Systems Engineering from Europe; and it was here - their journey began. 46

In 2017, the duo founded SchemaZone, a single umbrella for industrial training & management consultancy. And within a short period, the venture became a rewarding project. Celebrating the success, they aimed to foray into software development and digital marketing and developed QuietClicks. Upon entering the technological ring, the pair envisioned a techenabled foundation that nurtures talent through customized programs and offers unique training programs, putting Reach Academy on the map. The model put forth a fantastic potential - all it needed was a single point of contact. Therefore, Dr. Alshelh and Dr. Mishly incepted RISE Holding Group in 2020. Bringing all under a common banner, RISE strives to attract the positive attention of the industry. Its goal is to expand globally by entering new verticals and working with its subsidiaries to help them establish themselves. A GLANCE AT THE SUBSIDIARIES As previously mentioned, RISE stays in the race with a threeheaded business plan. To understand how each entity adds value, let’s take a closer look: 1.

• •

SSchemaZone: SchemaZone is a pioneer in training and consultancy - both within and outside of Canada. Equipped with talented teams, advancements and modern practices, it offers world-class service. In simple words, it is offering result-oriented solutions that guarantee sustainable growth. The Consultancy Services covers prominent areas of the business cycle, such as Project Management, Strategy & Growth, Human Resources, Operational Management, etc. SchemaZone helps clients in refining their business models to enhance performance and conquer obstacles. It also partners with institutes and industrial bodies to design customized training programs that meet the requirements of individual professionals and corporates. SchemaZone serves all the prominent verticals, from Financial Services, Real Estate, Food & Beverage to Public Sector, Manufacturing, e-Commerce, Technology, Healthcare, Education, Energy, and Retail as well.

• •

School of Education: Suitable educational programs for aspirers willing to grow and create impact within the education realm School of Engineering: Comprehensive diploma programs that drive solutions to resolve global issues and create futuristic engineers

All the diplomas and programs have close integration of theoretic and pragmatic concepts and are certified by Accrediting Agencies of Canada (AAAC). The Academy also run - in partnership with companies - number of bootcamps, workshops, seminars and other activity-based methods, and are provided in special training centres. The Academy is nurturing more than 500 students across the world and are present in 50+ countries.

QQuietClicks: If you are seeking integrated software solutions or a well-defined and connected marketing campaign, then QuietClicks is the right choice for you. A proper blend of tech and marketing offerings play a critical role in a company. As such, the Company adopts the best tools and techniques to formulate solutions that meets your requirements. Its portfolio includes Web Development, Mobile App Development, Software Development and digital marketing solutions. QuietClicks is an ecosystem of tech and marketing experts whose unique wisdom drives results and sustains solutions. The Company has a presence in every vertical that believes in digital optimization. And its services go beyond borders to nations like KSA, USA, UAE, Egypt, Turkey, Lebanon and more.

With such commendable solutions, ensuring the holistic development of individuals and companies, RISE has established a notable presence across the globe. It has dominant presence in USA, Canada, KSA, UAE, Qatar, Jordan, India, Lebanon, Syria, Turkey, Kuwait, Egypt, etc. With time, RISE looks forward to expanding its spectrum of solutions and footprint, to build a larger and a more engaging client base.

RReach Academy: The third and most recent venture of RISE. Reach Academy is a cornerstone to individuals looking to master a new trade to have competitive advantage in the industry. The Institute has uniquely designed curriculums to scale credibility and viability in individual’s area of expertise. The education model is categorized into four distinct Schools:

SIGHTS SET TO REACH THE PEAK Build on the values excellence and integrity, RISE has exemplified a seismic growth through its subsidiaries. “Most companies dream to be the best, we are working hard to make this a reality”, affirms Dr. Lina Alshelh. And to continue doing so, RISE welcomes like-minded investors to be a part of its global family. With partnerships, RISE promises a dynamic growth, expansion beyond borders, result-oriented solutions and a wellestablished network. Through these inorganic developments, RISE not only seeks to cover more markets and raise its revenue graph but also offer SMEs and median firms the spotlight and reverence they deserve.

School of Business: Quality education framework that focuses on the premier aspects of business with look into future School of Technology: Holistic courses and programs encompassing tech-relevant topics, such as data science, software development, information security, and more 47

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CONVANTO Fund Raising Convanto helps in raising capital for startups and large and medium size companies www.convanto.com

vt@convanto.com

convanto

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