Special Edition of January 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

A compelling read with exemplary stories to reckon with... As we have rolled in the year 2022, everybody is talking about their resolutions- expressing how they wish to ensure a significant mark in their lives this year. Many are inspired by the success stories of the past year that propelled people to evoke the entrepreneurial spirits within them. Stories of the business leaders across the entrepreneurial ecosystemshowcasing hope, resilience, and ambition, where women folks happen to be asserting their influential presence across the space. So, wishing our adored readers best wishes for the new, we have come up with a specially curated edition that showcases the prominence of entrepreneurial ventures adding substantial value to the business community. With great fervour and joy in the air, we have multiple reasons to rejoice. One is- our ceaseless quest to improve the magazine standards led us to make some major changes in this new edition to make justice to the new year’s vehemence. We have tried our level best to contribute heavily to the excitement of new beginnings where our efforts will make a huge difference in the lives of our readers. And all the specially formulated stories in this exemplary issue will prove this most effectively. In an attempt to start the New Year celebration with a ‘galvanising’ story, we have published the story of Milky Mist - a venture dedicated to spreading the daily dose of nutrition among common people to make India healthier. Under the auspices of Sathish Kumar who is the Chairman and MD of the company, Milky Mist is attaining greater feats and setting exemplary benchmarks across the industry. Do read out this complete story to delve into the pool of profound insights and bag valuable nuggets of wisdom. Also, we avidly believe that this exclusive read will prove to be invaluable content giving wings to chase your aspirations concerning any objective. Last but not least, India witnesses a sharp rise in the number of covid-19 cases in the past two weeks that has sparked fear among the commonalities. As the new variant poses the threat of a third wave of pandemic across the nation, we must avoid the callous attitude and take the covid preventive measures into serious consideration to avoid the surge of cases. With that being said, I bid you all adieu by wishing you a joyous, peaceful and ‘safe’ new year!

Kajal Dobhal kajal@businessconnectindia.in

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Rajat Pathak Sakshi Negi | Tarun Sharma | Sapna Soni Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Neha Gururani | Anurag Tiwari

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www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

CONENTS

perform and do, what they’re best at. This promotes a team effort and drives results that are better than the sum of its parts.

Milky Mist 10 Another name of quality and taste for dairy products

Success Story 16 Exabyte Infotech Pvt. Ltd. A key driving forceComplete behind Apple’s IT Solution whopping growth

The holistic culture ensures transparency and engagement between everyone. Mr Das and other leaders go to every extent to inspire the team with subtlety and care. They conduct review meetings, where team members can freely share their issues/problems to get necessary resolutions.

Kansaltancy Ventures “Our team members are the main pillars of our company, and we strive to provide the best of everything,” says Mr Das. 18 Driving The Wheels of Empowerment Teams are equipped with appropriate infrastructures and constantly encouraged to explore the tech world while being inventive. The motivating factor further powers individual growth and healthy competition amongst everyone. To sum up, it’s a clanlike culture, driven by the friendliness and familial collaboration.

A TRANSFORAMTIONAL MODEL THE TRANSITION TO A LEADER

Koyal Tech 22 Setting The Standards of ‘New Paradigm of Leadership’

ExaByte 24 Complete IT Solution

Manas Das Director & CEO

he sphere of software and solutions is unveiling a spectrum of opportunities. Needless to say, it is allowing technocrats to emerge above mediocrity and do something innovative with their lives. In the past few years, the emergence of software technologies has seen the advent of many tech integrators. Manas Kumar Das is an emerging tech-integrator in the coup. From managing a leadership position in a world-class tech magnate, he changed his route and became a ‘Techpreneur’. This is his story of growing as a passionate and benevolent leader in an extremely cutthroat space.

Right Track 30 Corporate Services Creating jobs for Rural Youth

DIGITAL MARKETING

The future of the marketing industry In recent years, there has been a growing trend among people in general and entrepreneurs to do all of their work through the internet on their mobile phones and laptops. Entrepreneurs understood the importance of digital marketing to target audiencesand grow business during the recent COVID-19 pandemic when almost all had come to a halt.According to a recent survey, India’s digital transformation will continue to push IP traffic, with the number of Internet users expected to grow from 3730 lakhs in 2016 to 8290 lakhs in 2021, accounting for 59 percent of the country’s population. According to digital marketing experts, the number of businesses seeking to launch new e-commerce platforms, create or upgrade websites, create tailored social media strategies for those working from home, and concentrate on using SEO and influencers to reach new markets has increased significantly. In addition to all these things, people have now made cell phones and laptops as a means of earning their income. Yes, people make cash by digital marketing in today’s era. Today, digital marketing is trending, and even individuals are leaving their jobs and earning not only millions in this industry but billions as well. Let us provide you with information about what digital marketing is and how individuals are doing their work.

AIXL 38 An epitome of excellence; flourished by insightful leaders What is digital marketing?

Online marketing is generally called digital marketing. There are different types of digital marketing like website, search engine optimization (SEO), search engine marketing (SEM), E-mail marketing, social media marketing, and copywriting(content marketing), along with the publishing of different ads (PPC advertising, Pay per click). In SEO, on the other hand, work is done on the material to hit the top of Google search, and ads are written in SEM on Google search. There are different kinds of career prospects at which individuals look at their future.

In the following regions, people can ensure their future by doing digital marketing, which is as follows. Digital Marketing Manager

Digital Marketing Manager is one of the positions of greater authority. The digital manager is responsible for planning, product or service promotion, as well as short-term promotional strategies, a digital

Mr. Das is a well-defined and enthusiastic technocrat with extensive experience in strategizing and executing tech-innovative projects. Beginning at the turn of the millennium, he witnessed the changing tides in technologies and the surge of opportunities that accompanied them. He realized that technology would bring dynamic transformation across segments. Digitization and automation will transpire the best prospects, further driving immense competition amongst players. Mr Das saw this as an opportunity for an IT Service company, having categorised solutions and robust infrastructure to scale customer’s business. To turn this opportunity into a concrete reality, he incepted Exabyte Infotech Pvt. Ltd. in 2018. The company is an ISO 9001:2015 Certified firm and recognized under the ‘Startup India’ initiative. It offers a comprehensive set of transformational IT solutions that can help clients improve their ROI, increase the value of their IT investments, and adapt to changing market conditions.

The Indian technology market is congested, with a slew of tech integrators focusing on mainstream or innovative solutions. However, the abundance often doesn’t conform to quality; clients often find solutions that may or may not tailor the actual requirement. This is something Exabyte aims to change. It has a distinct portfolio and works on a communicable model, which allows it to go above and beyond what the consumer expects. Exabyte works with all sizes of companies, from Startups to big enterprises. And since every company has individual concerns and requirements, Exabyte invests a good amount of time and resources in training its team members. The leaders on board conduct timely in–house training sessions and online programs to constantly update the team in technology matters. Exabyte also focuses on R&D to evaluate and develop its overall efficiency. It has a board of senior experts with solid technical backgrounds, hailing from a reputable technical institute in Delhi – NCR. The team scours the IT marketplaces for emerging trends and participates in R&D at the institute with other students on a variety of technological platforms.

SPROUTING WITH OPPORTUNITIES Growth 28 How to sart a Successful YouTube Channel • To achieve the highest levels of client success rate.

The founder’s firm grip and passion for technical elements further helped in creating an ecosystem of accomplished professionals. Exabyte is still evolving, and its internal team works tirelessly to keep it progressive and adaptive to trends and innovations. The adaptive model enables it to serve multiple industry segments. As of now, Exabyte serves almost all the major verticals i.e., Healthcare, Education, Human Resources, Automobiles, IT & BPM, Retail & E-Commerce, Textiles & Apparel and Tourism & Hospitality etc. The company offers integrated software solutions, infrastructures, and end-to-end IT consulting to assist clients in achieving their core objectives and have sustainable growth.

FOR THE PEOPLE, BY THE PEOPLE

As a first-generation entrepreneur with over a decade of experience, Mr Das is well-versed in the Tech-Industry’s mainstream culture. And, like any good leader, he believes in delegating responsibilities, allowing other team members to shine. He allows team members to

StudioXP 32 Interior Design Consultancy And Desin & Build Firm

The IT space is presenting cluster of opportunities to innovate on. Particularly, the increasing digitisation is presenting opportunities to create products that address emerging concerns and needs. As for Exabyte, it already has a robust portfolio of services, but now, it’s venturing into product-based operations. The Company aims to create a niche presence and attain new heights in IT in near future. It also plans to build a dynamic team of professionals - motivated spirits, willing to thrive in a challenging atmosphere. Exabyte’s upcoming feats will be:

• •

Be one of the leading IT Services companies in India. Utilize technology more effectively to develop and deliver highquality solutions.

AIMING TO BE THE PARTNER OF CHOICE

Technology is one of the selective segments constantly influenced by changes. Every now and then, the sphere contrives a new innovation or practice stirring a cut-throat competition. And in IT, the competition is up by ten times. So how does Exabyte uphold a competitive position? The Company leverages the expertise of its employees. Although it’s still a small cadre, it includes skilled professionals, technocrats from leading IT enterprises, such as TCS,

LifeStyle 36 Valuable Tips to Avoid Computer Vision Syndrome

marketing manager, is responsible for designing, executing, and supervising long-term digital marketing campaigns. This position involves being adept at improving brand recognition, driving traffic to the website of the business, and generating sales leads. There’s a digital marketing team for every organization. Those who have at least five years of experience doing this job and have Digital Marketing qualifications are responsible for the responsibility of leading this team.

Search Engine Optimization (SEO) Expert

Digital Marketing 40 The Future of The Marketing Industry

It is not necessary to use Advertisements to provide Internet users with information about the product or service. Without it, it may also occur. For example, if you do any Google search, such as “Top Leader in India” a list opens in the “Shri Narendra Modi and so on” Google search results. Without any additions, it happens. Google delivers only posts of high-quality content via SEO to the top. For this, SEO experts have to work on items such as keyword analysis, webmaster software, optimization of user experience.

Social Media Marketing Specialist

People who do marketing work across different blogs, portals, and social networking platforms are called social media marketing experts, as the name itself is understood. In the area of Social Media marketing, there are two approaches to promote content. The first task is to share the content with as many individuals as possible and to post ads on prominent social media sites.

Positive Bioscience 44 A leader defined by his extraordinary vision to shape a better healthcare system in India

Copy Editor

In marketing, quality is the most critical thing. If you promote it through social media or SEO, it is not easy to meet the viewers as long as the content is not decent. The role of a copywriter in this area is to assist the team by writing innovative and exclusive content for the use of SEO experts and Social Media Managers.

Digital Marketing Courses

The digital marketing course takes place at various institutes, such as the Delhi School of Internet Marketing, Manipal, National Institute of Electronics & Information Technology, Delhi, NIIT, The Learning Catalyst Mumbai, etc. You may do jobs in different fields after completing the course from each of these institutes, such as digital marketing agencies, e-commerce firms, online shopping portals, service provider companies, retail and marketing companies, etc.

Conclusion

With the constant recognition & use of the internet for marketability,today’s businesses have expansive favorable circumstances 24*7 to reach out to all over the world, learn to trust individuals across various digital platforms and make money with a few clicks. Digitizing companies’ prevailing needs & trends has created a large demand for professionals familiar with the act of digital marketing people who have the experience & skills needed to use the benefits of the internet creatively to attract the interest of potential customers, engage the audience & draw sales & rewards.

Cuisine 46 Restructuring Strategies Bars & Restaurants Adapting The New Normal

CONENTS www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

BroadwayHD 42 The Man Who Made Theatre a Digital Experience

Rohan Consultancy 48 A Growth-Promoting Partner

HCL, etc., with prove experience. Such in-ho perfect synchronizatio business requirement

Exabyte also drives in imbibed within its mo core values include - B

Integrity, Passion, Exc values define their ve Exabyte strives to be a verticals and geograp

“We strive to win our in innovative product our shared values to b members”,

Exabyte maintains a l scalability of its resou in instilling trust, tran its employees - so tha solutions. From the ve aware of the core valu they adhere to them. T maintaining an assert everyone.

A CONCISE PARTIN

“Establishing a busine is little difficult! “Tech and aspirers have to b small-term goals.

“On the other hand, t professionals and alw attracts more attentio Mr M

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

Today

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www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

Cover Story

Another name of quality and taste for dairy products Gulshan Parveen | Business Connect

“Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t.” With these inspiring words, the Business Connect team welcomes the global readership of our magazine with a mouth-watering tale of South India’s leading manufacturer of value-added dairy products-Milky Mist. Our editorial team shared an inspiring interacting session with the leading figure of the venture T. Sathish Kumar (Chairman & MD). He revealed some surprising facts about the company and his entrepreneurial journey to us that made us feature them on the cover page of this exclusive edition. We truly desire and hope that this exclusive read will motivate our upcoming entrepreneurs out there and will add some value to the lives of our global readership as well. Trading in 25 distinctive dairy and food products, including Paneer, Butter, Cream, Cheese, Yogurt, etc., Milky Mist Dairy Food Pvt. Ltd. has become a synonym of taste and quality. Conceptualized in the year 1992, the company is scaling up the success ladder with innovative dairy processing facilities that can optimize one million liters of milk regularly. Sathish Kumar. T recalled the days when the young enthusiastic mind in him was keen to establish his father’s floundering milk trading business into a leading venture in the respective realm. After analyzing the emerging opportunities and demand gaps in the market, Sathish Kumar convinced himself to shift the entire business process with value-added dairy products. He was well-aware of the fact that there is a shining future for the production of quality, hygienic and safe products, and hence, he established Milky Mist with his team.

Sathish Kumar Chairman & MD www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

produces 25 different VADPs with above 200 SKU-owns and operates the largest fleet of vehicles equipped with refrigerators to keep its products under controlled temperature conditions. In addition, our company has got the largest fully automatic mozzarella plant in the country that includes highspeed processing and first-of-its-kind packing machines.”

Sathish Kumar has a habit of traveling across India and abroad to add some valuable nuggets to his portfolio by interacting with different machinery manufacturers, technology providers, and numerous industry leaders. Introducing us with his exceptional growth story, Sathish Kumar asserted,

“Initially, Milky Mist’s plant was set up in a 21-acre land in Chithode, Erode District. In the year 2019-20, Milky Mist shifted its manufacturing facility from the old plant to a sprawling, state-of-the-art plant spread over 55 acres surrounded by a lush green area. The new plant has got a processing capacity of one million liters per day expandable to 1.5 MLPD. It has got the latest technology to manufacture fermented products like curd. Further, the mega plant has also got various value-added products sections, including ghee, butter, cheddar cheese, cream cheese, shrikhand, and lassi. Milky Mist

THE EXCLUSIVE USPS

The management team of the company determinedly asserted throughout the conversation that Milky Mist has become another word for the safety and service of products consumed by millions of households in South India. Having a business span of more than two decades, the organization has scattered its roots across the premises of Goa, Maharashtra, Gujrat, and North East. Keeping in mind the strong, dedicated, and loyal sales network, the leadership panel is heading forward to expand the operations pan India.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

TRANSFORMING UNCERTAINTIES INTO OPPORTUNITIES

Steve Jobs asserted once, “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.” It’s comparatively easy for one to start a business, but it’s not everyone’s cup of tea to sustain for a long period. It requires a robust determination, willpower, and consistency to stand still in unpleasant circumstances of a business’ life span. Milky Mist has an unbreakable record of transforming all the obstacles and uncertainties on its way into emerging and innovative golden opportunities. Recently, the company went online for the operations that immensely helped it in quadrupling the progress and growth with maximum efficiency and effectiveness.

In this context, the visionary affirmed, “While it can be said that going online has accelerated our progress, we mostly depend on the tried & tested formula of 3Ps for marketing sales of our products and so far we have been hugely successful in creating a very good-and effective market for our products.”

The research and surveys express that our country has transformed itself from a milk deficit country to a top producer of the same in a very short span. Also, the dairy sector is the main employment source for millions in India as there has been a remarkable transformation in technology utilization in the domain. The Milky Mist team proudly claimed itself a leader in technology utilization and is standing still in the cut-throat competition. In the context of discriminating elements,

Our team curiously asked the CEO about the innovative techniques of the company and they explained that they believe in adopting the latest and emerging strategies in production that can match the giant players in the dairy sector. Intending to adopt and implement the best possible practices throughout the organization, the company relentlessly keeps itself engaged with suppliers and vendors. In addition, the team has developed a varied range of new products, including spiced buttermilk, UHT milk, frozen pizza, probiotic curd, and many more on the list.

Sathish Kumar asserted, “The growing demand for VADPs from a sizeable section of young population has spurred most companies to opt for product innovation. This has helped Milky Mist’s growth during recent years, especially the last ¾ years or so when the company has made exponential growth. With a lot of tailwinds visible for the sector as a whole and support from the Govt.” The company is relentlessly striving to make itself an alternate name for quality dairy products all over the country and hence, it always emphasis on quality and safety along with on-time service. This directly benefits the company in retaining customer loyalty and support. The managerial team stated, “We do our in-house research based on product feedback from the market to ensure that our products conform to the exact client requirement and taste. We keep on expanding our products portfolio to cater to the increasing market demand and requirement, and our products conform to the necessary standards or certifications be it FSSAI OR BIS.”

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

As Marie Forieo once quoted,

Never start a business, just to make money. Start it to make a difference.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

After asking about the reason behind their strength against uncertainties like COVID-19,

Sathish Kumar asserted, “Thankfully, the dairy sector being in the essential list, Milky Mist wasn’t seriously affected by the recent pandemic. However, it doesn’t mean that we’re isolated from the market vagaries. Yes, we had to endure a lot of difficulties in procuring milk, meeting farmers, delivering our products to end-users. But, true to the adage ‘when the going gets tough, the tough get going, our team rose to the occasion and delivered the results braving many hurdles.”

GIVING BACK TO THE SOCIETY

“A business that makes nothing but money is a poor business.”-quoted Henry Ford. Other than making insane money, being socially responsible is also a crucial trait of a successful business. It is the moral duty of the business leader and the team as a whole to be active in social-friendly tasks as it directly improves the social status of the business. Undoubtedly, Milky Mist has become a symbol of social contribution as it has a positive record of paying back to society with different approaches. In context to this, the company has planted 16,000+ trees across rural and urban areas with a positive intention to spread greenery and a clean environment. Along with this, the team also encourages child education in different regions of the country by providing every possible facility, including financial support to the school’s infrastructure and financial aid to EWS of the society.

Moreover, Milky Mist has also established numerous hospitals and NGOs intending to provide better treatment for fire victims and other needy at the same time. Meanwhile, the organization has considered water treatment as a focal point as they are working on rejuvenating and improving the current status of water bodies such as lakes, ponds, canals, etc., in different parts of society, especially in rural areas. In this context, the MD affirmed, “So far, we have undertaken more than 53 projects of water body equivalent to 4000 sq. meters benefitting 47 villages and 56, 000 farmers. We’re very happy that due to our small efforts, we’re able to increase groundwater in these areas.”

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

ARRAY OF ACCOLADES “Gone are the days when business leaders were considered specialists from a particular discipline. At present, they are required to have a fair idea if not deep insight, on every aspect of the company and be prepared to don several hats. In addition, they should be adept at PR Management as well. The saying that ‘the buck stops at the corner office’ is indeed absolutely true,” stated Sathish Kumar. He further added that the remarkable leadership techniques of the management have helped the company win an exemplary amount of recognition. Milky Mist has conquered the FMCG market by utilizing a consistent customer-centric approach right from its inception. Presently, the company has a fleet of 180 vehicles as it transports its various products from Kanyakumari to Kashmir and across India. Also, the company has bagged Nanayam Vikatan ‘Business Star’ award, ‘Nambika Natchathiram Tamizhan’ award-and ‘Marangalin Kaavalar’ award from Sakthi Groups and many more as well.

Dr. K. Rathnam CEO

FUTURE ENDEAVORS “Patience, persistence, and perspiration make an unbeatable combination for success.” In the context of plans, the leader stated, “Milky Mist has always been ahead of the curve as regards strategy, technology and planning for the future. To meet the growing demand and market forecast, Milky Mist has initiated a phase-2 expansion project at an outlay worth multi-crore that needs to be spent in the next 3 years to set up a facility to manufacture various value-added products such as high protein health drinks, ice cream, long life products. And we’re confident that this help the company to reach the next milestone of achieving a sales turnover of $ 1 billion by 2030.” At last in the conversation, our team asked Sathish Kumar about his biggest learning so far as a leader and appealed to him to share his learnings with our business community. He added, “As a leader, the most important thing that I have learned in all these years is that your attempt may fail, but do not fail to attempt. The mantra is to keep on innovating and adopt the latest and best manufacturing practices. My message to budding entrepreneurs is to believe in yourself and your ideas and do not shy away from failures.”

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

Success Story

CRAIG FEDERIGHI A key driving force behind Apple’s whopping growth

raig Federighi, also known as “Mr. Hair Force One himself”, oversees all major development, such as Mac, IOS, and IPadOS. He is positioned as Apple’s senior VP of software engineering. Craig carries an enthusiastic and funny nature, as we have seen his popular presentations at WWDC and other Apple Events. He has more stage time than others, including Tim Cook. In 2016, he reported, owning over 500,000 shares of Apple stock worth about US$180 million in 2020. Away from the public functions, he is reportedly a great communicator in private. In 2013, the wall street journal said that Apple employees must consider him a responsive executive, someone who replies and reacts to internal emails. His profile has an impressive “rising star” reporting that he tries to build consensus within teams all across the company.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Offer).

Early Life Craig was born in 1969 in San Leandro, California. After holding an undergraduate degree from Acalanes High School in Lafayette, California, Craig attended the University, Of California, Berkeley, where he earned a bachelor’s degree from the electrical engineering and computer science branch. Also, he did his master in science stream from the same university. Craig got married in 2014. Now he has 4 children.

CAREER

Craig Federighi was working with Steve Jobs at NeXT, where he led the development of the Enterprise Objects Framework (EOF) – it was a software tool for large companies by letting their regular computers connect to the enterprise database. In 1996, Craig started working with Apple when it acquired NeXT. Omni Group Cofounder Will Shipley was working with Steve Jobs at NeXT at the time, and later he wrote that he had not anticipated to like Craig Federighi.

in 2011, Will Shipley mentioned in the blog, “In-comes Federighi -the new guy- and he is like seven feet tall and gameshow-host handsome and he’s smiling like a used car salesman,” further, Shipley added, “I will admit it; I was prepared not to like him.”

“You naturally expect a tall, handsome guy to be, well, kind of a jerk,” He said “Like his ideas are more important than yours. But what struck me so hard in that first meeting, so much so that it’s still in my head 17 years later, is that he was there to listen. And not just to passively listen – he wanted to make sure he understood what we were saying, yes, but also to get to the heart of it.” In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Offer). By the time in 2009, he left Ariba and returned to Apple to work on macOS. His first physical appearance was at the WWDC event to give, what Craig called a sneak peek of MacOS X Snow Leopard. In 2011, Craig Federighi succeeded Bertrand Serlet (Previous Vice President) as VP of Mac Software Engineering. In 2012, he was promoted as VP Of Mac software engineering at Apple. As Craig’s responsibility increased within Apple, his stage time at events improved more quickly. He now looks more confident, enthusiastic, and calm while being on stage. However, not all presentations went well. In 2017, when Craig was introducing Apple’s new face ID feature, it embarrassingly failed to work on the first attempt. Before the event, several people had used the new iPhone. This is why during the demonstration, the face ID asked for a passcode because of several failed attempts, later Craig explained. It’s really embarrassing even it was not a failure. However, Craig headed straight onto a backup phone without being worried. Craig Federighi once mentioned, “We are showing the way to the industry, to the customers, that they can demand more – they should expect more- about the protection of their privacy, and that we can move the industry into building things that better protect privacy”. Craig Federighi is one the very few famous faces of Apple, who has been delivering such great products along with his teams. Apple has really great products, and when Craig introduces upcoming Apple products with his cheerful nature and explanation skill, it becomes more interesting to see.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

TUSHAR KANSAL

Driving The Wheels of Empowerment Indranil Roy | Business Connect

There is a saying, “When you support an entrepreneur, you support a dream”. Entrepreneurs are visionaries, and their work has a beneficial social and economic impact. They can improve living standards and drive innovations and products to elevate the marketplace. But, maintaining a steady flow of funds to shape ideas often becomes a major challenge. Not to mention, sourcing funds to start and grow is a challenge - no less. Eventually, these harm the morality and motivation of entrepreneurs. These slew of issues has piqued the interest of many Leaders who envisage their unbridled progress. Mr. Tushar Kansal is a popular name in this pantheon. He has been the reckoning force to many entrepreneurs over the past more than 2 decades. Through his VC firm, Kansaltancy Ventures, Mr. Kansal is supporting many innovators to shape their ideas and achieve their sought-out goals.

EARLY LIFE & INDUSTRIAL EXPERIENCE

From School to College and job, Mr. Kansal had the privilege of growing with the elites. He completed most of his schooling at the Montfort School in Delhi and completed his B.Tech from the Textile Institute of Textile and Sciences, affiliated to Textile Institute, Manchester. He even had his first placement at the same college. But, very soon, his interests were rerouted to Finance. With an unwavering focus, he completed his MBA from University of Delhi and got campus placement in the M&A division of SBI Capital Markets. Throughout the next decade, he made great strides as a Business Leader.

“At Deloitte, I executed Private Equity assignments/ Valuations & Financial Advisory. At Brand Capital, I was part of the team investing across companies. At MTS India, as head of Debt division, I was instrumental in raising almost $2.5 billion of debt in 3 years and handled all round Financial goals as CFO of DLI, including compliances towards the PE Fund Guggenheim, as the main investor and owner,” asserts Mr. Kansal.

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Tushar Kansal

Founder

THE LIGHT BULB MOMENT

In 2013, Mr. Kansal founded Indus B2C Global - a Consumer B2C Startup offering Hair Extensions. Here, he identified the gaps faced by Entrepreneurs which hurdle their growth. He realized that Startups lacked guidance as to how to unravel resource-based opportunities. And that a holistic VC can help in scaling faster progress – beyond which companies can only dream of in balance sheet over profit & loss accounts. Determined to change, Mr. Kansal left the Startup and became a Financial Investor, laying the foundation of Kansaltancy Ventures. From there, he dedicated his experience to growing Startups and growth-stage companies with Equity fundraising, Debt, Mergers and Acquisitions and mentoring. His mission was to solve their investment challenges. He also founded Saffron First, a startup network. Through Venture Capital and funding networks, Mr. Kansal has built an ecosystem that provides enterprises with ultra-fast scalability.

planning an ecosystem of 10,000+ Angel Investors, Family Offices, VC Funds, PE Funds, and establish a presence across Singapore, India, UAE, US, UK and Europe.

KANSALTANCY VENTURES – ACCELERATING GROWTH

Named after Mr. Kansal, the firm is an independent growth accelerator with multiple funding options under a single umbrella. The firm combines years of experience to help companies prepare for the unknown while meeting their needs. Its offerings include:

“We will be the go-to platform for any Investor or Startup looking to solve any fundamental problem faced by Human beings or this planet!” Mr. Kansal asserts proudly.

• Funding: Equity & Structured Debt Planning & Pitching to Investors • Pitch Deck Preparations & Presentations • Business Plans & Project Plans Preparations • Start-Ups & Growth Strategies & Planning • Mergers & Acquisitions • Financial Strategic Planning & Analysis • Strategic Planning & Execution Advisory • Business Valuation Advisory

MR. TUSHAR KANSAL – DONNING MULTIPLE HATS Mr. Kansal is more than just an investor. He is a mentor with more than just the mainstream duties. A large part of his responsibilities includes mentoring Founders and Startup teams in achieving their goals through webinars. He is also a mentor and judge at entrepreneurship cells of IIT-Mumbai, IIT-Delhi, IIT-Chennai, IIT-Kharagpur, IIT ISM-Dhanbad and other marquee Institutions. He was awarded the epithet “Business Leader of the Year in Investment Management” at the Asian African Business Summit 2021 by the Asian African Chamber of Commerce & Industry.

With the diverse portfolio, Mr. Kansal has aided over 6,000+ Startups and Growth-stage companies. “It has been crazy but very exciting and learning journey!”, exclaims the Founder. He has assisted startups in FinTech, AgriTech, FoodTech, EdTech, DeepTech (AI & ML), Robotics, and even non-tech firms (Consumer B2C, B2B & D2C) in fine-tuning their business plans, getting their documentation in order (Project report, Pitch deck, Financial Model, Valuation, and so on), obtaining equity funding, and learning practical aspects of management.

He is also a Venture Advisor with Loyal VC, a Canadian venture capital fund run by INSEAD-alumni that has a core portfolio of over 200 investments in over 60+ countries. Leading media & News platforms like CNN News18, VCTV, Business World, Business & Economy, Qrius, and Digital Market Asia have sought his expert advice. He has spoken in 200+ talks on YouTube.

Based on the progress, his firm has assisted in investing $25 million in 14+ startups worldwide, as well as advanced 50+ startups, from its cohorts through a ‘soon-to-be-launched’ accelerator. Parallelly, they are

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

10 Best Indian

CEOs

to Esteem in 2021

SAJU JOSEPH & JEFF REED

Setting The Standards of ‘New Paradigm of Leadership’ Indranil Roy | Business Connect

Jeffrey Reed

Saju Joseph

Director / Partner

he transition from autocratic to democratic leadership has been one of the necessary revolutions in the business world. Earlier, coercion and dominance propelled consistency and success. Businesses had a pyramid hierarchy with authority concentrated in a linear group at the top, who ruled over others below. Compulsion, force, control, secrecy, and, occasionally, more drastic methods characterised the top-down approach. But with time and technological evolutions, new ideas, thought-processes, and understandings of productivity re-tooled leadership. This “New paradigm of leadership” abolished the traditional class system, paving the way for teamwork, innovation, and creativity. The change resonated a positive impact across geographical boundaries. It empowered many aspiring leaders who sought to grow with a people-centric approach. Saju Joseph & Jeff Reed are two new entrants in this new era of leadership. Despite being digital leaders, their core business ethic centers on their people’s development. Their altruistic leadership makes them qualified to include in our upcoming edition “10 Best Indian CEOs to Esteem in 2022.”

DEDICATED TO GROW – BY EMPOWERING

What happens when a digital visionary and technology guru partner on purpose? A marvel with innovative prospects. Saju is a marketing communication expert with a track record of leading 360° go-to-market, digital marketing, branding, social media marketing, and SEO strategies. In addition, he is an AI business leader, customer engagement engineer, and architect with more than a decade of expertise in the banking, retail, real estate, beauty, and manufacturing industries. Throughout his tenure, he has assisted brands in increasing online interaction and implementing digital growth initiatives. Jeff is a multi-national software artisan with experience in the insurance, pharmaceutical, banking, telecommunications, and local government sectors. His experience encapsulates the integration of the SAFe www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

Agile Methodology in big IT groups and cross-functional teams in the USA. He also mentors developers and assists them in scaling their knowledge of the Modern Web and DevOps. But what brought these maestros together? Jeff is from Oklahoma, and met Saju while visiting India for a conference. From there, they became friends as they began to dream about and envision what it might be like to have a startup in India. Jeff came with a network of US clients who might want to do business, and Saju came with a recruiting mindset, lots of local talent pool contacts, and a vision to launch a company culture which felt more like a community and family rather than a hierarchy. They agreed from the beginning to practice lean startup principles and work quickly to get the company profitable. After securing one client, with a hired contractor, Koyal grew to become a few full-time heads, which then became a 2nd and 3rd client through continued references. Eventually, multiple teams were built around the SAFe agile methodology. Before long, a stable and profitable company was crafted from scratch, without diluting the culture via external ownership and capital.

documented company-wide knowledge base. This leads to “bench strength”, allowing employees to have work-life balance and fully unplug when on holiday.

SAJU JOSEPH – ENACTING ALTRUISTIC STEWARDSHIP

“Be somebody who makes everybody feel like somebody.” Today, enterprise or startup - none runs on authoritarian leadership. Work is empowered from within, and it’s the responsibility of everyone involved to see its success. A leader’s responsibility here is to always keep their spirits high in all situations – good or bad. This is where Saju strives to shine. As a leader, he strives to inspire, connect, and expand his network of individuals who aid in development. He takes inspiration from books, like The Coaching Habit, and follows its ideologies and thoughts on leadership. Saju is a sensitive person and nurtures engagement through one-on-one meets.

“Onboarding the right people is a key element, not only to start but grow as a successful business,” says Saju. The varied leadership, together with a superb mix of diversity, helps Koyal Tech foray long-term prospects and strengthens its position as they continue to acquire clients.

“Instead of calling them in the cabin, I like to sit with them, have a coffee, and discuss issues,” asserts Saju.

BUILDING AN EXCLUSIVE FORTE

And maintaining this equivalently helps in addressing various day-to-day challenges.

Building ‘Trust’ and ‘Value’ lives at the heart of Koyal Tech’s operations. Whether it’s clients or employees, Koyal Tech is people-centric and aims to build its niche around that. Recent employee survey feedback had common themes such as “great mentorship culture”, prioritizing “get-togethers” for community, and “flexible work schedule”. Its services focus not only on technology value, but also on driving business value through deep discussion, incremental and continuous changes in the clients’ digital transformation culture, and streamlining it with the product development experience. The portfolio of product development focuses on Agile & DevOps, Business Applications, AI & Automation, Website Development, Cloud, QA testing, UI/ UX Design, and Software Development. Koyal Tech works on IT projects outsourced to India and strives to optimize the customer experience compared to its peers.

Even in the ongoing COVID-19 turbulence, Saju and his team are connected and ensuring progress via digital channels. This helps in closing the gaps across hierarchies. Every Thursday, the directors connect with project and team leaders to discuss projects and team-related issues. Recently, they created a team or a client, but since it mostly comprised juniors, there were communication barriers. The directors organized special brainstorming sessions through social topics to help the team be more open.

SUSTAINING, EMPOWERING, GROWING

The above keystones are the rewards of having the right people on board. Koyal Tech is very selective of its employees and produces quality candidates right from its interview period. It also ensures the team’s content. It selects projects that will not distress team members and devalues their growth. Koyal Tech is also planning to diversify its footfalls. It currently serves clients in India and the USA, but it aims to broaden and grow its clientele to other countries.

“Many of our prior clients who dealt with other Indian IT firms observed a disparity between contracted offshore developers and onshore employee developers,” asserts Jeff. With its offshore presence, Koyal Tech overcomes the competition by extending its culture to the client as well. Rather than just being distant, disconnected contractors, the vision is to have a culture of being invested offshore employees. It is not uncommon for Koyal team members to join personal meetings with their onshore counterparts (baby showers, birthday celebrations, covid Zoom hangouts, etc).

Koyal Tech is also planning to start an academy for the underprivileged youth of India, those who cannot afford to complete their education but have the potential and drive to learn technology. Providing them an alternative career path and offering them a stipend instead of taking fees from them, training them on innovative tools, in which Koyal Tech aims to create an alternate and effective change in education, expanding the talent pool with battle-ready talents.

Koyal Tech also encourages its staff to wear many hats. According to Saju, most IT Outsourcing organizations in India are MNCs, with staff typically assigned to a single task, hurdling diversified growth. At Koyal Tech, employees have the freedom to live and achieve their aspirations and work on other areas of self-growth. Their developer guild program is empowering employees to invest in one another and themselves through a combination of self-innovation time, shared learnings, and a thoroughly

WORDS TO LIVE BY

Your people are your most valuable assets. They bring the industry’s genuine value as well as a huge potential for evolution in the business world.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

SPEAKING MIRROR

Makes your business ‘fly high in the sky’ Kajal Dobhal | Business Connect

randing solutions are the latest hype in the market where many players claim to help your brand win the market race digitally. But how many of those ensure sheer justice to such promises, a few right? A strategic approach, creative instincts, ambitious zeal, or client-centricity, Speaking Mirror owns it all. Harnessing the power of its robust service portfolio, the start-up is scaling greater heights and making significant strides to offer business value to its respective clientele. We sat down for a virtual session with the founder of Speaking Mirror- Joydeep Sen and discussed various aspects of this new emergent in the respective space. Honesty, transparency, originality and willingness to experiment have been the core values(set by the founder) that have been propelling the company to set benchmarks in its targeted market. And our team found all of these values quite commendable and worth recognition. Thus, delve into this exclusively curated narrative to get enlightened with some marvellous business insights.

JOYDEEP SEN

Founder & Creative Director

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

THE BRIEF PREFACE

Heavily intrigued by advertising and video production, Joydeep Sen decided to embark upon the entrepreneurial journey by establishing Speaking Mirror- an advertising agency in the digital domain. Incepted in 2017, the start-up initially introduced the touch of excellence in social media marketing that later evolved into design, branding, video production, advertising, etc. With this evolution, the motive was straightforward i.e. to enhance the customer experience enormously, asserted Joydeep. At present, the company is offering services concerning content, design, social media management, advertising, digital marketing, online reputation management, blogger management, crisis management, digital campaign, web design & development, digital PR & video production. All of these services are heavily customizable as per the clients’ requirements or business needs.

A LITTLE MORE TO OFFER…

Going the extra mile to satisfy their clients is in their DNA. “Our USP is to give a little bit extra to our adored clientele. If every player in the market is providing 100%, then we go a little further and provide 101% to enhance our experience with the customers. In India, people want something more and we never shy away from giving them something extra. Additionally, our constant experimenting and ideating to offer the best-in-class services to our end-customers have been the reason for our thumping success so far. And last but not the least, we treat our clients as our friends, not as customers. This has helped us expand our clientele sophisticatedly,” asserts Joydeep.

AN AMBITION SO HIGH THAT WILL MAKE YOUR BUSINESS GOALS FLY

The digital profile backed with some extraordinary content, design and a lot more allows the client companies to reach enhanced business goals. Here, Speaking Mirror strains every nerve to offer incessant support by creating an influential digital profile of the respective clientele. The creative streak of the team members plays an instrumental role in this direction to put forth some extraordinary solutions. Needless to say, the dedication of the team and intuitive leadership have been the primary reasons behind the successful implementation of their proposed solutions in favour of their clientele. “Being an agency that is entrenched in advertising and marketing, our core objective is to accelerate and manage the client’s business growth, brand awareness and brand value. That is why we say- our goals for our client’s business are so high that we make their respective businesses fly,” states him.

NAVIGATING THE COVID CRISIS

And in terms of business scalability, Joydeep enunciates that though they had a considerable and wide clientele across Eastern India, the covid- 19 pandemic put a major strain on their business. But the robust team and high spirits made them jump the obstacles and bring things back on track. Eventually, they are now making major leaps in terms of business growth and aspiring to go global and cater to the international markets as well. “Though the past two years have been all about keeping our feet on the ground, we are all set to ‘fly high in the sky’! We are being reached out by many investors from the country but we intend to go solo at the moment. Let’s see how far our aspirations take us on the road to entrepreneurship,” revealed the luminary.

R&D INSIGHTS

When asked to reveal his insights into the R&D process, Joydeep elucidated that to Speaking Mirrors this aspect has been quite pivotal in its growth. “I fervently believe that be it any sort of profession, R&D is the key to everyone’s success. We have faced several challenges owing to our ignorance towards an effective R&D process. But when we realized its efficacy, our amazement was on a whole next level. Many of our unapproved projects became a major hit only after we took this facet sincerely. I would suggest every entrepreneur ensure a focussed R&D procedure to gain better business results no matter how strenuous or expensive it is, as it will be lucrative for a longer run,” affirmed him.

SPEARHEADING AN EBULLIENT CULTURE

Leading the business operations at the forefront, the founder has ingrained a unique value in the work culture of Speaking Mirror - ‘There is no employeeemployer relationship in the company, rather all are referred to as colleagues and team members’. This is the strict ideology Joydeep stands by when it comes to dealing with the workforce. Under his auspices, the company has ensured an ambience of comfort, transparency and liberty where new ideas are welcomed by the decision-making table. Highlighting his leadership style, Joydeep comments, “Never do I ever consider myself as the ‘Boss’ as I believe in a partner leadership where there is equal respect to all and everybody is seen through the same lens. I lend credence to the fact that people should look out for their mental health and for this, the management hosts regular counselling sessions to address various issues of the team members- be it physical or mental.”

WHAT’S NEXT?

Within a short span, Speaking Mirror has managed to grab eyeballs across the business landscape where it has been showered with many awards and accolades. But to them, stimulating the growth of their client’s business is the most considerable achievement. And in the upcoming years, they have envisioned more effective offerings in favour of their client’s progress where they will converge on ensuring adamant global footprints. “Everybody wants to grow and I have envisaged developing my venture into India’s youngest and most creative digital agency. For this, we have built a sturdy roadmap after hours-long of brainstorming and hope this will be fruitful in the best possible manner,” concluded the leading face of Speaking Mirror. 25

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

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Growth

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DO EXPERIMENTS

REMEMBER TO BE CONFIDENT

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

10 Best Indian

CEOs

to Esteem in 2021

Right Track

CORPORATE SERVICES Creating jobs for Rural Youth Indranil Roy | Business Connect

DILEEP M Director

f we can train rural youth and make them ready for jobs, instead of being a drain on resources, large numbers of young people will bring social transformation and economic progress. Rural youth assist in resolving the global food issue if we invest in them. If rural youth have jobs, it slows down urban migration and decreases the physical and social strain on cities. An educated and trained youth might boost agricultural development outcomes. But for all these, we need to understand what opportunities do young people have and how can they improve the agricultural and agri-business sectors? What are the rural youth non-agricultural opportunities? How can incentives and ambitions of young people be matched with these broad aims for development? Dileep M, the director of Right Track Corporate Services, emphasizes the significance of helping rural youth to increase demand for labor and services.

“Young people are critical to the growth of rural regions. Trying to engage rural youngsters in economic pursuits would assist India in reaping the demographic dividend.” quotes Dileep. www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

WHY FOCUS ON RURAL ECONOMIC OPPORTUNITIES?

A huge number of jobless young people in developing nations are living in abject poverty, unable to provide for their homes and with bleak prospects for the future. This group of sometimes well-educated, dissatisfied people contributes to global political instability. A large number of younger people, on the other hand, can provide inventive, adaptable, and productive employees that lead to better economic growth and development. The nature and implications of crises and opportunities differ in rural regions from those in metropolitan settings.

The founder quotes “ In a Sense, there are lots of opportunities in Soft services and facility management projects like property Management, and with respect Contract labor verticals” He believes that nations must make a fairly fast decision: provide job possibilities, particularly in rural regions, and reap the demographic rewards of a young, energetic population, or risk social discontent and civil unrest associated with high rates of youth poverty. According to him rural communities are struggling to create opportunities for their youngsters and are losing them. This has far-reaching 30

implications at the regional, state, and national levels. It has the potential to undermine economic systems, social stability, and human health.

Dileep steers “ Team of Right Track has attended over 1000 job fairs and gathered a large candidate database. Right Track Corporate Services’ USP is its massive workforce database. So, when a customer contacts Right Track Corporate Services for recruiting services, they rarely waste time and deliver a solution far ahead of schedule. They have built a name not via marketing, but through effective business practices.” THE INSIDE STORY

Right Track Corporate Service was founded in 2012 in Bangalore by Dileep M, who set out to assist rural youngsters in finding work. Dileep felt the anguish of financial problems long ago in his career, throughout his college days. Dileep worked in high-level corporate roles before quitting them because he was committed to assisting the country’s jobless youth in obtaining proper and acceptable employment.

eager to learn. As people stay at home and work, the availability of local opportunities allows them to save more money. Our staff has shown a great deal of enthusiasm for their jobs.

“I believe that all of these give us greater cause to work towards the upliftment of rural youth.. Yes, this is hard and requires willpower to dedicate your life towards such a fantastic cause.” quotes the founder. MEET THE FOUNDER- AN ORDINARY MAN WITH EXTRAORDINARY DREAMS

I am an ordinary guy with extraordinary dreams, aspiring to build an inclusive community, says Dileep. He was born in a small town near Hassan, Karnataka, spent a large part of his formative years where English medium schools were non-existent, and basic city benefits like electricity and infrastructure were a blessing.

“It is still considered a privilege at my birthplace for kids to be gifted with bicycles, smartphones, iPad and laptop, to support their learning,” says he. He continues, “ as a kid, I was told that only three professions existed, engineer, doctor or civil services, anything else was not valuable enough to pursue. Yet I dreamt to be different and aspired to become an actor, without support from my family and landed up in Bangalore to explore my options in theatre. Coming from a farmer family, I had to first work to sponsor my dreams. 17 years old, started working as a Housekeeping boy. My family didn’t have much money to afford good institute study so I had to work as a Housekeeping boy & as a security guard. I completed my post-graduation and started working in an MNC company in the Human Resources function. It was this humble beginning that forced me to think beyond how I could help the rural youths to earn and simultaneously complete their education in cities. My noble philosophies pushed me harder to build a successful career and start my own venture. That is how Right Track Corporate Services was born because I decided to wade through the mud. With an initial capital of Rs. 2 lakh, from my savings and with the unrelenting support of my wife Keerthi, we took the risk and ventured into creating employment opportunities for our rural youth. The unemployment rate of Karnataka is approximately 26.3, of which 8.3% are high school and college dropouts.”

The founder believes that more corporates should join as social entrepreneurs as it gives immense joy to bring about a difference in the life of people and being a change element for your nation.

He quotes, “If you want to make a difference in your community, here is the place to be. The job is difficult, but as you progress down the path, you will meet a slew of like-minded individuals who will gladly assist you. The joy of making a difference and gaining the goodwill of many people makes it all worthwhile!” At the end of our conversation, Dileep shares a message for young people working hard to build a successful future. Work hard, since success does not come easily. It’s a long and steep climb to your vision, but only you can see it, so don’t be too hard on yourself. When you start climbing, you’ll quickly discover you’re on a never-ending journey. Rather than aiming for perfection, strive for continuous progress.

Dileep thinks that young people in rural regions confront more problems than their urban counterparts as a broad population category. He says that reduced education and physical resources, very few employment options, bigger and more powerful cultural differences around age and gender, relatively low availability to transportation systems and computer technology, decreased access to health services in general and relatively weak market segments are a few of the factors that pull the rural youth down. But he says that the youngsters in rural areas are extremely motivated and gifted. It’s all in preparation. Skilling takes longer to develop, but once they are up to speed, there is no going back for them. There are plenty of good folks who are 31

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

10 Best Indian

CEOs

to Esteem in 2021

STUDIOXP MANAGEMENT CONSULTANTS PVT LTD

INTERIOR DESIGN CONSULTANCY AND DESIN & BUILD FIRM Koheli Puri | Managing Director Jitendra Puri | Director Kajal Dobhal | Business Connect

Jitendra Puri

“Team StudioXP is not only an office team for us. The employees are like our family members and sometimes they proved to be more. Apart from a great team with right orientation and skillset, we do have our standard checklists and procedures for delivering quality services. We are ISO certified company.”

Koheli Puri

“We ensure innovative design approach with the usage of contemporary and advance materials / finishes, international standards and implementations processes to ensure that we build world class facilities with the latest technological advancements for our clients.”

contemporary times, building workplaces, hotels, schools etc. require expertise and constant innovation in designing. Catering to these interior designing requirements and other related services, a multitude of consultancy firms came into existence. StudioXP Management Consultants Pvt. Ltd. is a renowned Real Estate Consultancy Firm, with multi-disciplinary specialist skills and experience in Interiors Design / Design & Build Services for Corporate offices, commercial Projects, International Schools, Hotels, Food Courts & Retail. An ISO-9001 certified company accredited for Quality Management in providing exquisite Services, they are currently providing comprehensive Services to several National & Multi-national Corporate Clients, Developers, IPC’s in Delhi NCR, Mumbai, Pune, Chennai & Bangalore region. They have delivered Commercial Interior projects for DELL, Newgen Software, Huawei, Kronos Solutions, Century Link, ACS, Ericsson, HCL, RMS, AXA XL, Oyo Rooms, Three Pillars Global, JFL Group, Pine labs, Centrum, Bank of America, DLF, Brookfield, Black Stone as an end to end solution provider for the ease of Client in several developments across Pan India.

The Firm’s core values are the cornerstones for its strong foundation, and these are Accountability for Quality Service, Commitment to Delivery, Trust in Relationship, and Utmost Integrity above all.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

ABOUT THE LEADING FACETS OF THE COMPANY

SYNCHRONIZING WITH THE LATEST It is indispensable to keep abreast of the latest in the market to ensure the growth and development. On the same notion, due to StudioXP’s huge International exposure in Design and Construction Industry they are generally aware of the advancements and recent emerging developments. They are also updated with the latest relevant magazines and travel to various countries in the quest of knowledge/exposure about newly built wonders and architecture.

• KOHELI PURI - Koheli Puri, the Managing Director of Studio XP Management Consultants Pvt. Ltd., is a dynamic Real Estate Project Management professional with M. Tech. in “Building Engineering and Construction Management” from IIT Delhi and Graduate in Architecture from Bengal Engineering College, Shibpur. Over 20 years of experience in the Real estate and Construction Industry, Koheli established the Firm in 2011 which was her vision to ensure and constantly thrive for Delivery as per Commitments to clients. The firm believes in right mix of People and Processes, Systems and protocols, core values, passion and attitude to Deliver Projects as per clients’ business requirement with strict adherence to time, quality and Cost.

FOR ENSURING THE QUALITY OF SERVICES When your team members are energized and motivated, then they will surely deliver you the best. At StudioXP, the quality of services depends on the motivation and passion of the team members. As Mr. J.W. Mariotts famous quote says – “Take good care of your employees and they’ll take good care of your customers and customers will come back”, we too believe in the same.” Creating a performance driven environment for their employees to bring out the best and at the same time, they ensure a hassle free and healthy work environment. ACHIEVEMENTS AND MILESTONES The incredible performance of the Company has taken its graph of success to the zenith. Following are the accolades they boast of: • The dynamic, Koheli Puri has been featured in Asia One Magazine (Pan Asia Business and News magazine) – Dec-Jan 2019-20/Vol. 17/Issue 3 as Blackawan Women Entrepreneurs. • In September 2019, she was felicitated with ‘Women Empowerment Leadership Award by URS Media and Asia’ in 12TH ASIAN BUSINESS AND SOCIAL SUMMIT 2019. • In April 2019, it was awarded as Times Business Award Reality 2019 for Commercial Architecture and Interiors for second successive year. • In March 2018, it has been awarded Times Business Award Reality 2018 for Commercial Architecture and Interiors. • Featured in A+D (Architecture + Design)2015 Dec. issue containing Design with Edge - for our creativity excellence • Rated amongst the top 25 Architects for Corporate Office Project Pan India by Consultants Review Magazine (August Edition 2016) • Koheli Puri was featured in The CEO Magazine March’17 issue on 25 most Influential Women in India in the corporate Sector. • Covered by THE CEO Magazine for their end to end on time Project Delivery Strategy • Featured in ASIA ONE Magazine, Aug-Sep 2017 / Vol.16/Issue 3 – THE ONLY PAN ASIA BUSINESS AND NEWS MAGAZINE – for Brand Image and Brand Leaders under the Category of Interior Infrastructure Projects. • Featured in Silicon India Magazine Sept. ‘17 issue on Women Entrepreneurs Building India Globally • Company of the Year award in Design and Built Projects Category for the year 2016 for our Innovative design, quality and on time Project Delivery. • Felicitated in Dubai as one of “The Greatest Brands & Leaders 2016-17 - Asia & GCC-in India UAE Business Forum - Process Reviewers PricewaterhouseCoopers PL” May’17 Dubai: Industry – Infrastructure – Interior Design

•

Prior to this, Koheli was Associate Director of a leading Development Firm for 4.5 years and delivered several large scale Commercial developments including Hotels, Schools, SEZ Campus, Corporate Offices, Platinum LEED rated Green buildings and Interiors and worked with several fortune 500 multinational clients.

•

Koheli also worked in Jones Lang Lasalle (JLL) for almost 7 years at the position of Head of Operations – North and East India with key focus on delivery of all their projects as per agreed client requirement and expectations following the standard operating procedures. While in JLL Koheli also to her credit the completion of corporate offices Fit-out works spread over more than a Million sq. ft. area for Convergys, Hewitt, WNS, DHL, Inductis, NCR, BA Continuum Solutions, Oracle India in Delhi and NCR region. Apart from working in Projects, Koheli helped the firm in formulation of processes and Systems and ensured strict adherence of the same as well as proper training of Team members for their growth.

• JITENDRA PURI - Jitendra Puri, the founder Director of StudioXP Management Consultants Pvt. Ltd., is an Architect by qualification and an Innovative Commercial Interior Designer by profession. Jitendra has over 20 years of post-qualification experience in Design of Corporate Offices, Software Development Centres, BPOs, KPOs, Schools, Food Courts, Data Centres, Hotels, Commercial Spaces with Several National and Multinational brands. Jitendra possesses qualifications of M. Tech. - I.I.T Delhi (Construction Mgmt.), B Arch. Jitendra was spearheading Design and Development India Pvt. Ltd. as Director and head of Interior Design Division, for over 12 years prior to starting of StudioXP. Passion for interior design, deep knowledge of materials, and interest in trend forecasting, brings a unique approach to his design style. Jitendra is known within the interiors and hospitality industries for his particular and exciting creative approach. 33

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

CONVANTO Fund Raising Convanto helps in raising capital for startups and large and medium size companies www.convanto.com

vt@convanto.com

convanto

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Lifestyle

Valuable Tips to Avoid Computer Vision Syndrome

To prevent infection from the coronavirus, during the pandemic, people from all sections including business, education, sports, TV, media spent the majority of their time at home. With the work-from-home cultures developing nowadays, in all spheres, people are spending an increasing amount of time on their computer, laptop, tablet, or cell phone. Many that do not work from home but are required to sit at home due to Corona spend the bulk of their time gazing at a phone or television screen. People can encounter problems such as burning or itching in their eyes as a result of this. This affects not only adults and older people, but also children who spend time on tablets or use laptops for school-related activities. According to recent reports, Computer vision syndrome is an eye condition caused by spending long periods in front of a laptop, television, or computer. Because of the corona infection, everyone is at home, and the problem with the eyes has been getting worse in recent months. Otherwise, vision problems can grow if care is not received promptly.

Symptoms of the Syndrome

Over some time, repeated computer usage affects the eyes. While there is no evidence of this at this time, working on a computer screen for 8 to 10 hours a day puts a lot of strain on the eyes, which can cause pain and lead to computer vision syndrome. The following are signs and symptoms of this: 1. 2. 3. 4. 5. 6.

Blurred Vision Double-eye look Reddening of the eyes Eye itching Headache or Migraine Neck or back pain

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

“Computer Vision Syndrome affects 60 million people worldwide. Computer vision syndrome or digital eye strain causes burning and prickling in the eyes, as well as dryness, heaviness, redness, and trouble holding the eyes open for long periods”.

Doctors agree that people nowadays spend the majority of their time on a computer or laptop for 12 hours. When you read a book, you can get up and go anywhere you want in 30 to 40 minutes, but you can’t do that when working on a computer. For hours, people do not get up. The term “computer vision syndrome” was coined as a result of this. Dry eyes, swollen eyes, watery eyes, and muscle fatigue are all signs of this.

Here are few suggestions for keeping your eyes safe when operating on a tablet or laptop. •

The computer screen should be located directly in front of or just below the eyes. The computer should not be put directly in front of the eyes. The higher the screen is above the eyes, the greater the focus on the eyes would be.

•

Antiglare lenses should always be used while operating on a regular monitor or laptop. Antiglare lenses should be used in the frames of those who wear them. Those that do not have glasses should wear plain antiglare glasses. Antiglare glass can also be used on the computer screen.

•

Every storm hour requires a break, and the eyes should be quickly washed 5 to 10 times to ensure that water enters all regions of the eye and maintains the eyes moist.

If you have an issue with your eyes, see a doctor right away to get medication, so you don’t get a potentially dangerous disease. Perform these eye exercises. • • • •

Do stretching exercises as well as eye exercises. It’s important to keep in mind that the air from the Air Conditioner (AC) should not be directed directly into your eyes. Protect your eyes from some kind of bright light; if there is clear light from a lamp or tube light on the screen; avoid it as it will damage your eyes. When operating on a computer or laptop some people turn off the light. This should not be done. While working on the screen, adequate lighting is needed.

Methods of protection 1.

Visit the doctor if any symptoms remain.

Just wear glasses while working. Wear blue contact lenses or buy a pair of blue-blocking glasses. Do not use your computer, television, or phone in the dark.

3. 4. 5.

Keep your desktop, laptop, and phone at least one and a half feet away from your eyes. Apply eye drops to your eyes if they are dry.

Take regular breaks when working on the computer or laptop. Remove your eyes from the screen after a half-hour break, shut your eyes, and sit for 1-2 minutes to relax your eyes.

Eating Green vegetables (which are high in vitamin A) will help you maintain good eye health. The antioxidant and antiinflammatory effects of the nutrients lutein and zeaxanthin found in green leafy vegetables protect our eyes.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

AIXL

An epitome of excellence; flourished by insightful leaders

Avishek Singh | Business Connect In its ceaseless quest to showcase some marvellous business leaders who have scaled their respective companies from plinth to paramount, team Business Connect came across the profile of Kalyani Chandra Shekhar, the CEO at AIXL Studios. There is a myriad of reasons that tend to motivate leaders to spur the waves of substantial change. On one hand, some leaders are driven by altruistic and pragmatic intent, on the other hand, some acquire leadership positions keeping their personal benefits. Being a dynamic leader of a USbased enterprise- AIXL Studios, Kalyani Chandra Shekhar states that by introspecting the sheer motivation to become a leader, one can attain some lucrative insights on honing the leadership skills to ensure a better impact of one’s actions. For him, AIXL was a mode to make a difference in the software development space by offering an unequalled AI-research based product portfolio. Kalyani’s career excursion began at the age of 24 when he was struck by a revolutionary thought to ensure tech-accessibility to commonalities for multiple benefits. Undeniably, technology has become the biggest weapon for mankind and it can effectively make the lives across the world comfortable as well as simple at the same time. AIXL’s diverse service portfolio includes the development of AI-based product where software, web and mobile application development and security services are prominent.

KALYANI CHANDRA SEKHAR Founder Chairman & CEO of AIXL STUDIOS

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

“

Parting words from the iconic leader

As a growing leader, I would definitely stand by the words that it’s never too late for anything. It’s okay to start late than to never start. As much as the financial stability is important, do have your ambitions aligned with your goals.

“

It’s going to be worth it!

– Kalyani Sekhar (CEO)

manages the marketing team. Whereas P. Krishna Chaitanya is the Head project manager. ALIGNMENT WITH R&D Just like any other technology-based enterprise, AIXL also ensures apposite alignment with the R&D wing to develop innovative range of products. This division plays an instrumental role in identifying the pulse of market to allow the formation of relevant product line. “R&D plays an important role in enhancing the capability of companies because they stimulate innovative methods of production, reduce costs and improve product quality,” quotes Kalyani. From ideation to execution, the significant role of R&D could never be overlooked and for AIXL, it is the crux of their exponential growth. Even after the product development process has been culminated, constant research on the customer experience and their respective feedbacks help to guide the team towards product improvement. Their brandnew AI-laced product named Showcase has been an end-result of their incessant research process only. This outstanding app is very much similar to the ‘Tiktok’ that has been banned by the Government of India. This revolutionary offering will serve as a holistic platform for budding talents to make a way to the Limelight. Soon, the team will be creating more add-on applications to ensure relevancy among their targeted customer base. ABOUT THE PHENOMENAL BRAINS BEHIND THE COMPANY Mr..Kalyani is the Chief Executive Officer and board chairman Aixl studios who has been supervising and directing the departments with the support of the Managing Director – Mr. Vikas S Shah. Mrs. Ashy Antony is the assistant executive to the chief executive officer. Mr. T Aswini Patro is the Director and head business development. Amrutha Chowdhary is the CTO (Chief technical officer) who supervise and directs the technical department. Ms.Mansa Prabhar is the General Manager and Mr. Chavali Sastry is the CMO (Chief marketing officer) who

AIXL firmly reckons that all the surging success witnessed by it so far, is the incessant result of each and every staff member. Their dedicated and zealous efforts have paved the way to a humongous success that they foresee in the upcoming years. A LEADER WITH A THOUGHTFUL APPROACH Kalyani is an outstanding leader with some exemplary management competencies. Apart from his matchless technical acuity, he is a person who believes in the power of learning and never skips a chance to learn new things here and there. To him, communication is the key to unlock a perfect synchrony among the team mates. His unique management style helps the technical team to take calculated steps towards better functionalities. Addressing all the leaders, he wants to convey, “Giving yourself a moment to step back, take stock, anticipate and prioritize may seem counterintuitive, but it’s essential for best outcomes. While making critical choices (small or big), sheer involvement of the people around you speaks the volume of your steadfast leadership. Furthermore, being a leader, it is a must to empower other leaders to ensure a holistic growth in favour of the betterment of the society. To make people believe in your vision, bear a sense of empathy while inspiring people in best possible manner.” A CULTURE FOSTERING JUBILANCE At AIXL, flourishes a culture of active employee participation as well as innovation. Experimenting , adapting market trends and learning new things are efficiently promoted by the management at the company. Here, all the teams make collective attempts to combat the challenges while implementing and accepting new ideas for scalability. In an effort to ensure the company with a jubilant and optimistic ecosystem, the management always seeks to hire people with probity, ethical values, positive attitude, and leadership and organisational skills. Employee satisfaction is the key to the roaring success of any company. In this direction, the leaders at AIXL always pay intense heed on the feedbacks received from the staff members. The gathered inputs from employees’ end are then considered to take appropriate measures for the better administration, which is quite a commendable step. FUTURE ENDEAVOURS & CSR INITIATIVES Scaling greater heights in its niche market, AIXL is aspiring for a radiating future ahead. They are constantly making substantial efforts to ensure more stability and growth to the company, to eradicate the dependence on outsourcing services for various divisions. From the leadership perspective, Kalyani strives to emerge out as a better leader by standing beside his teammates and colleagues. He asserts that the way the whole workforce has aced the global pandemic, is quite praiseworthy, and everyone has high expectations for the upcoming years for their valued company. In terms of CSR activities, every individual associated with this exceptional enterprise fervently takes part in charity programmes. Be it donation for the orphanages or planting the trees, the company has always been an active volunteer in the social services. 39

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

DIGITAL MARKETING

Digital Marketing

What is digital marketing?

In the following regions, people can ensure their future by doing digital marketing, which is as follows. Digital Marketing Manager

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

Search Engine Optimization (SEO) Expert

Social Media Marketing Specialist

Copy Editor

Digital Marketing Courses

Conclusion

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

STEWART F. LANE

The Man Who Made Theatre a Digital Experience Indranil Roy | Business Connect Has streaming become the new face of theatre? During the pandemic, the answer is definitely “yes.” Although the authentic experience of live theatre can only be enjoyed physically, digital platforms have ushered live entertainment to a whole new era and will remain a part of the industry post lockdown. Streaming visionary and six-time Tony Award winner, Stewart F. Lane speaks on this, “I have been involved with filming stage to screen productions for many years because I believe it expands the audience for Broadway”. Lane is an eminent theatre producer with a decades long career of critically acclaimed live shows and he is co-owner of the legendary Palace Theater. In 2015, Lane founded BroadwayHD and it is transforming the Broadway industry by streaming full length shows on the Internet. BroadwayHD has often been referred to as the “Netflix for Broadway”. In it’s short history, BroadwayHD has made the Guinness World Record for the first live stream of a Broadway show, won eight Telly Awards, been nominated for a Webby, and amassed subscribers in 124 countries. Meanwhile, the average age for a Broadway ticket buyer dropped for the first time in over 20 years. This change in demographics is evidence that by making Broadway accessible to a younger and more diverse audience on the Internet, it is motivating them to buy tickets to the live stage shows. BroadwayHD is proving to be a win-win for everyone who loves Broadway by serving the current Broadway fan and ensuring a strong audience for the future. ONE-OF-A-KIND STREAMING PLATFORM BroadwayHD is a niche subscription streaming platform having full-length stage plays and musicals captured specifically for multiplatform viewing to theatre fans across the globe. BroadwayHD offers unlimited on-demand access to a library of 300+ theatre productions from Broadway to every subscriber. Every piece of content on the platform is a treasure as it had to cross several barriers before hitting the spotlight. The platform is engineered by a team of theatre enthusiasts, tech-experts and digital marketing specialists, whose combined focus resides on making theatre available to everyone. “The ticket-buying audience for the live stage shows is easy to reach and affluent. And theatre fans that could not afford tickets or get to the theater are thrilled to have access to a brand previously unavailable to them”, asserts Lane. BroadwayHD’s Motto - “If You Can’t Get to Broadway, Get to BroadwayHD”. BroadwayHD’s positive reviews, an enormous fan base and international recognition fuel its popularity for their digital filmed shows. The platform is barrelled with emerging innovations so that subscribers get access to a robust and dynamic library of continuously streaming content. Incorporating subscriber feedback and staying ahead of technology trends creates opportunity for new shows and builds a constant pipeline for streamed contents. www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

STEWART F. LANE Co-Founder / CFO

LIVE THEATER BACKGROUND Lane’s motivation in establishing BroadwayHD is driven by an exceptional career in the theatre arena. His passion and love for theatre started in childhood after seeing Neil Simon’s “Little Me” on Broadway. Making up his mind to pursue a career in theatre, he attended Boston University and received a Bachelor of Fine Arts Degree in Acting. After five years starring in regional theater and touring productions, Lane wanted to return to New York so he set his sights on producing. Lane worked on Broadway as an Assistant House Manager and eventually secured a position working for his mentor James M. Nederlander. Lane’s experience and love of live theater has led him to his place as a theater historian. Lane has authored the books - Black Broadway: African Americans on the Great White Way, Jews on Broadway: An Historical Survey of Performers, Playwrights, Composers, Lyricists and Producers, 2d Ed. and Let’s Put on a Show! Theatre Production for Novices. These books are a holisticguide to anyone aspiring to a career in theatre production and those interested in the rich history of theater.

Lane not only re-defined the theatre experience but has also given back to the theatre community. Lane serves on the Board of Trustees at Boston University, The Actors Fund and The American Theatre Wing. He has formed scholarship funds at Columbia University Business Graduate School, Boston University College of Fine Arts Undergraduate School and UMass among others. He has actively supported LaGuardia High School and many other performing arts schools across the US. In honour of his efforts, Five Towns College has renamed their business school the Stewart F. Lane School of Business for his contributions to the World of Entertainment.

Lane launched a Trailblazer’s Rail of Content on BroadwayHD to impart support to the marginalized voices – Women, LGBTQ and other under represented communities. BroadwayHD shines a spotlight on the under represented so that they are encouraged to pursue similar opportunities as the established artists. In his journey to revamp theatre culture, Lane aims to infuse his platform with engaging content and cement his ultimate goal of creating accessibility for all. He further comments, “I look forward to more vibrant content and my place as a mentor and advisor to inspire the next generation of theatre-makers and audiences.”

A COURTEOUS AMBIENCE ‘Safety’, ‘Respect’ and ‘Community’, these are the three core values that uphold BroadwayHD. Lane envisioned this platform not only to propagate the splendour of Broadway but to empower theatre enthusiasts as well. At BroadwayHD, whether it’s employees, the subscriber’s data or content – everyone and everything exult a wholesome environment. The cohesiveness amongst these propels the brand to a broader community and helps it thrive. Every team member puts forth an equilateral love and appreciation for the theatrical productions and responsibly protects and promotes that content. A lot of Lane’s and his team’s efforts go to live stage shows but still, they manage a work-life balance by spending time with their families on weekends and vacations.

in yourself – it is the best investment “ Believe for your career and life. Be sure of what you WORDS OF WISDOM BY STEWART F. LANE

are doing and the audience you are attracting. And always be ready for a roller coaster ride of winning and losing!

”

BESTOWED WITH REVERENCE AND ACCOLADES Lane’s eminence and experience make him a connoisseur of his segment and constantly powers his goal to re-define Broadway shows. Through his media technology platform, he has sculpted the long-standing art from an elitist form to an art form accessible to everyone. “Our shows are priceless, and we treat them that way and our content partners appreciate that and the subscribers adore it”, Lane exclaims wholeheartedly. He has produced the Olivier winning Top Hat, and Olivier Nominated musicals ‘Thoroughly Modern Millie’ and ‘Ragtime’, and the world premiere of JFK: A musical Drama as well. His longlasting stretch has fostered many more timeless shows and shaped him to the pioneer he is. Lane was bestowed with the Guinness World Record in 2016 for premiering the first Broadway Show (She Loves Me) as a live stream. He has received - 4 Drama Desk Awards, a Drama Critics Circle Award, an Outer Circle Critics Award and a Drama League Award. His productions and talent are further conferred with the prestigious Ellis Island Congressional Medal of Honor, The Actors Fund Medal of Honor, The Jewish National Fund Tree of Life Award, and many other prestigious awards. 43

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SAMARTH JAIN Kajal Dobhal | Business Connect

A leader defined by his extraordinary vision to shape a better healthcare system in India

oday, the increasing number of cancer patients across the globe has posed an urgent need for primary prevention techniques to help in the early detection of this incurable disease. With the evolution in scientific knowledge, researchers are seeking new ways to make a difference in direction of Cancer prevention methods. Here, the role of Next-Generation Sequencing(NGS) technology is said to be revolutionizing the fight against cancer by detecting the mutations in genomic structure to get started with the right medications even before the symptoms start manifesting in the human system. On that note, a 33-year old entrepreneur, Samarth Jain, set up his first and foremost entrepreneurial venture— Positive Bioscience— to add substance to this Cancer prevention as well as ‘combating’ drive. His unequalled contribution as an influential, as well as insightful leader in the healthcare space, propelled Business Connect to featured his vignette in this brand-new edition.

HOW DID IT START?

Positive Bioscience was incepted in 2012, after its Founder- CEO, Samarth Jain recognized the significant role of genomic testing in the amelioration of the healthcare industry. He set up this venture with a keen vision— ‘to provide every Indian patient access to the latest and best cancer testing at an affordable price’. For him, the inspiration to start this business came after realizing the large gap between testing for cancer patients available in the USA and what was available in India. In the USA, NGS testing has become a boon for cancer patients that can prevent the disastrous results stimulated by the disease. Hence, Samarth pioneered the launch of NGS based testing to the patients in India where targeted sequencing, microarray-based tests and RNA sequencing were introduced for early detection of the disease as well as identification of the effective medications for the advanced stages.

THE COMPANY AT A GLANCE

This Mumbai-based start-up offers two types of testing facilities – Myriad Genetics testing and PositiveSelect testing(in-house service). Myriad Genetics is a US-based leading genetic testing as well as precision medicine organisation. Its partnership with Positive Bioscience as a gold-standard testing facility answers some critical questions like— • Will an individual get the disease? • What is the impact scale of the disease? • Should a person opt for medication for the disease? • What should be the best treatment for the disease? This testing will helps the masses avoid unnecessary medications allowing them to make precise decisions in terms of dealing with cancer. Effective treatments, accurate screenings and improved patient outcomes are the salient features of Myriad Genetics testing.

Samarth Jain | CEO

Positive Bioscience’s flagship service PositiveSelect provides — Genomic Profiling on Gene Panel Tests and Actionable Results www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

Backed by Reliable Analytics. Here, DNA is extracted from the patient’s body and is decoded via NGS testing. With the help of the relevant software and their genetic expertise, they find the mutated gene and the most effective treatment for it in no time. PositiveSelect testing heavily relies on gene panel tests that analyse several genes at once for any cancer-related mutations.

customized panels pertaining to internal data in India, that is exclusive to some leading American companies only, ensuring them with a renowned stature in their targeted industry within a short time.

In this direction, Samarth asserts that the commonalities are aware of the fait accompli that cancer can also be inherited from generation to generation but are ignorant to the presence of genetic testing that can detect the risk of cancer way ahead of time, allowing people to take preventive measures beforehand. Both these testings have so far changed thousands of lives by facilitating better treatment response across the categories like immunotherapy, chemotherapy, and targeted therapy.

ABOUT ITS USP

“We believe we are the company that is most frequently benchmarked by other companies in our niche. Doctors all around India and in almost all (if not all) leading institutes have tried out our testing. Our commitment to high-quality testing is widely known in the industry,” claims the founder, when asked of the venture’s USP. So far, their services have made a huge difference for those suffering from different types of cancers and to spread awareness among the common people in this regard, Positive Bioscience’s official website is enriched with well-explained articles that are quite informative as well as insightful. Also, with the team’s sheer focus on ensuring the best possible cancer testing facility to people with appropriate industry comprehension, the CEO aspires to reach the pinnacle heights of success soon.

IN SYNC WITH R&D

Persistent research in genomic testing services has always allowed Positive Bioscience to stay ahead of the curve, claims Samarth. He affirms that at present their research goals are focused on providing doctors as well as patients with beneficial information on genetic variants that can pose cancer risks in future. The R&D team is straining every nerve to be substantive here. He further adds that beyond any doubt, the R&D process has allowed the company to stand apart in its industrial area— be it pioneering NGS testing in India or introducing biopsies i.e blood-based testing for when cancer tissue is unavailable. “Probably more than any other company in India, Positive Bioscience has lead and defined the field of cancer genomics testing. We do it by continuously investing in R&D,” continued the founder. Considering their business estimates, Samarth told us that they have heavily invested in R&D more than any other enterprise for enhanced testing methods so far. He professed to provide

COLLABORATIVE LEADERSHIP NURTURING A CULTURE OF GROWTH

Samarth is an avid believer of the leadership that stimulates collaborative work culture. In his thoughtful endeavour to bring a huge change in the lives of cancer patients, he aligns his adept team members to strive incessantly towards more testing and more accessibility. For this, he chooses the teammates precisely and keeps testing their competencies by assigning them some challenging tasks. Every employee at the company fervently believes in its mission i.e. to upgrade the testing infrastructure in India, which is way bigger than any individual or even this establishment, states the iconic leader. Yet another noteworthy aspect of his stewardship is his emphasis on ensuring gender equality in his company. He reveals, “We have maintained a near 50-50 male to female ratio in the company since inception. We strongly believe in and have always been an equal opportunity employer.” Indeed, his able administration has helped him establish a robust work culture that advocates equality for all. Moreover, his innovative streak, hard-working outlook and quality alignment have helped his entrepreneurial venture become a thumping success in a short period only. His mentorship has propelled Positive Bioscience to be enlisted one among the top 6 start-ups worldwide by amazon.com in 2012. The company has also opened India’s first personal genomics clinic in partnership with Medanta hospital in 2014, which is a remarkable milestone for it. While scaling the greater heights, Positive Bioscience is always forging ahead with the notion to put forth something substantive. Now when the start-up is converged on some colossal initiatives, it is also addressing the imperative questions like – How is the field changing? How can we do even better for our customers? How can we drive the industry forwards? Samarth is certain that his extraordinary vision will spur the waves of changes across the nation in the healthcare space, transforming lives in a positive light.

THE PARTING WORDS BY THE CEO

“An entrepreneur must foster creativity and innovation and adapt quickly to changing market conditions. Innovation faces a lot of pushback internally and externally and an entrepreneur must be ready to face and overcome these challenges.” 45

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Cuisine

RESTRUCTURING STRATEGIES

BARS & RESTAURANTS ADAPTING THE NEW NORMAL

Ashwathy Nair | Business Connect As the COVID-19 disruption continues, bars and restaurants are facing historic levels of uncertainty. They are now focused on restructuring their strategies in order to ensure the health and safety of staff and customers. Bars and restaurants in India are currently facing the most difficult situation in which their future is now at stake. Although the demand for bars and restaurants have decreased, it has not ended and that seems like a light at the end of the tunnel. To get back to the normal, this industry needs to react quickly and it can only be possible for this industry to survive if they intend to cope with the ‘New Normal’.

www.businessconnectindia.in | Vol. 4 | Special Edition January 2022 INDIA

The industry is returning slowly, however, the restaurateurs are seeking new ways to run their restaurant, which will help them to cope with the new normal and attract the masses. In such a time where people are more concerned about safety, they would like to enjoy their delicacies in a healthy atmosphere, most preferably at home. Importantly, the interest of customers are kept in mind and according to that, the restaurateurs will turn their attention to the ‘new normal’ trend. By investing in smart technologies such as contactless deliveries, online orders, takeaways, etc., social distancing standards can be assured. With some reinvention and innovation at its height, the post-pandemic period will be entirely different. The patterns which are gaining popularity are the following

ADJUSTING THE MENU

The desperate time demands smart decisions. Considering most people are working from home, the menu that offers an all-day breakfast or brunch might help in generating more business. Similarly, offering a late-night menu that pairs up with some beverage may arouse more business. The digital menus like QR code menu can help bars and restaurants to become more agile and hygienic as it is contactless.

NUTRITIOUS DIET

The pandemic has modified the tastes of consumers for vegan diets, organic food, vegetarian food, sugarfree products, etc. More demand for such food is coming in the future as people are now more aware of their wellbeing. Restaurants will also come up with new menus that will have more food based on plants, gourmet meals, etc., which will ensure that customers are aware of the restaurants’ high-quality food standards.

TAKEAWAY MEALS

Nowadays, individuals are more interested and comfortable in ordering food online, rather than the option of visiting restaurants. Dine-in facilities are avoided as much as possible in order to prevent contacts. If people are willing to dine-in, the restaurants have come up with an idea of taking online orders, where clients can receive the menu online and can place an order via their phone. Then they are expected to take it from the counter as soon as the order is ready.

VIRTUAL KITCHEN

As an option to ease the decline in dine-in sales, the bars and restaurants are now turning into virtual kitchens that are designed to optimize and expand delivery services at nominal prices. To prepare delivery-optimized menu products, cloud kitchens are uniquely tech-enabled. Restaurants are moving online, with the rise of delivery apps like UberEats, which allows customers to order from their favourite restaurants. For the Bars and Restaurants, it was not an easy run, as the outbreak of the Novel Coronavirus and the national lockdown forced many restaurants into a devastating situation by making them stop fully. The most realistic path forward for bars and restaurants seems to be adapting to the ‘new normal’ with some reinvention and innovative strategies in the post-pandemic period. What you need to do is continue, embrace and move on with the changing world with the new normal. 47

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ROHAN CONSULTANCY

A GROWTH-PROMOTING PARTNER

AJAY MEHROTRA

CEO at Rohan Consultancy

Abhishek Singh | Business Connect

wo young men attempted an experiment by buying a tonne of thrift store goods for less than half a dollar. They then asked their growth-promoting partners to create value for these items through the right narratives. When these goods were sold on eBay, the products earned them more than $8,000 with a profit of 2700 percent. Here are 2 vital lessons that we learn through this: 1. You may have the best stuff, but if you don’t know it’s best, it doesn’t sell. 2. The modern business needs a holistic service provider that goes beyond just guidance and blends expertise with strategic development strategies to create new revenue sources.

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Rohan Consultancy is such a growth-promoting partner. Based in Bengaluru, the Silicon Valley of India, Rohan Consultancy aims to serve the client with training, customer service, management of intellectual properties, and much more. They are experienced in patenting, information, and database services and are dedicated to building a long-term relationship of trust and value to each customer.

The founder shares “We work mainly in the Corporate space of India. For the products that we promote – they come with a listed price. For projects that we undertake – we really strive to ensure that we can have a solution that blends within the budgets of our clients.” FOUNDER’S COLUMN Mr. Ajay Mehrotra shares the lessons learned through experiences, challenges, and facing the odds in life.

The CEO Mr Ajay Mehrotra shares “We work with different publishers around the world and provide Technical Literature / Patent Information to our clients. To name a few, Automotive companies / telecommunication / Power companies amongst others, are then able to use these products to further their research needs. We educate the users on compliance and help them by procuring copyright-cleared articles for R&D purposes. For example, one of the largest safety equipment manufacturers in India adopted our solution and as a result, they could avoid clutter and recovered documents faster when required, which made their entire process efficient and hassle-free,”

From the foundation day, our target has always been not only to achieve but to surpass the standards of our customers. The right mix of ethics, expertise, and experience is the fuel that empowers our company to compete. Regular supervision and study of our work and market trends help us to achieve the goals we set for ourselves. We have strongly sensed that spending on R&D allows businesses not only to capitalize better but also to remain ahead of the curve. We still look for more & newer options and wholeheartedly incorporate them into our processes.

A LOOK AT THE HISTORY OF ROHAN CONSULTANCY Mr. Ajay Mehrotra has been associated with numerous firms in India for the last 20+ years. He had partnered with publishers like John Wiley and Thomson Reuters. He expresses that the employees were limited to giving their content to the consumers during his time with these firms.

BUILDING THE CULTURE OF EXCELLENCE Employees are the growth engines of any business, believes the founder. The primary priority for a company that aspires to achieve prosperity should be to keep its employees content, comfortable, and fulfilled. The founder shares that to keep the workers smiling, the firm conducts team-building workouts and other inspiring & fun activities regularly

Mr. Mehrotra recalls his days and tells “This got me thinking as I had always wanted to give the customers what they wanted and not what we wanted to give them. This led me to open my company called Rohan Consultancy in 2007. My mission was very clear at the point of starting my business in 2007 – Give the client what they want and not what we want to give them.”

MESSAGE FOR YOUNG ENTREPRENEURS: “We are a young agency with huge dreams, brilliant employees, and the best brands. In our journey of achieving this feat, I have learned a few life lessons that many entrepreneurs wish they knew sooner in their journey • I truly agree that you can only do so much that you think you can do. No one will believe in your talent until you believe in it yourself! • Ask people you meet what they do to stay inspired. Use their recommendation all the time. Watch the videos that they’re suggesting. Look out for TED talks. Do something that will infuse the day with inspiration and motivation. Delete the things that don’t do it.

RISE AND RISE OF ROHAN CONSULTANCY: Rohan Consultancy is regarded as one of the early players in the industry, and its customer base and steady sales are expanding every year. The agency is now seen as a master in the IP (Intellectual Property) market. The team has made their mark working with different publishers. The firm started operations from Bangalore and over the years have extended to the northern and western parts of the country. The business is currently partnering with many foreign publishers like IEEE, IP.com and Copyright Clearance Centre in India to market and support its products in the corporate market. They also market an indigenous built Document Management System called EisenVault which specializes in providing cost effective, secure and user friendly solutions for simplifying the document management to organisation. The platform is built on open source, innovative and modern architecture allowing flexibility of customisation and stability at the same time. EisenVault is feature rich and helps enhance collaboration, document security, allowing users to work easier and faster. They also provide online brand protection solutions in India since 2017 from one of their partners called LdotR.

BEFORE SIGNING OFF, MR. AJAY MEHROTRA SHARES IMMENSELY VALUABLE WORDS OF WISDOM I have embedded these lines from Richie Frieman into my life and lived by this, says the CEO. I highly recommend all young people who are working hard towards creating a successful life, to read, understand and apply this in their life as an entrepreneur. It will act as a life changer. “There is a big misconception about being a “failure” at something and “failing” at something. You are either succeeding or failing but are neither a failure nor a success. Did I fail to get that deal, yes? But am I failing as a businessman because of that deal? No. Once you can accept that failure (like rejection) happens and WILL happen again, then you will only then become a mature entrepreneur. If you quit after one failed attempt, then well, you shouldn’t be in this business in the first place.”

They have recently launched a new division where they provide facilities for patent drafting.

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