Special Edition of September 2021 by Business Connect

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Never Aim Small If You Have The Talent To Innovate Technology and entrepreneurship have grown a harmonious relationship over the years. This relationship is a cornerstone to some and an opportunity for others. A robust structure built upon sustainable technology paves the way for further scientific inventions. And it’s evident from the established tech-magnets, such as Microsoft, Google, Apple, etc. Their technology and innovative products are shaping the face of the earth as we know. Whether it’s developing a high-tech innovative product or utilising it to meet client expectations, technopreneurs have consistently delivered outstanding results. This new and innovative breed of entrepreneurs strives beyond the traditional borderlines and channels a one-of-a-kind thinking process. Let’s take Elon Musk as an example. Automated electronic cars were a myth until this innovator released an exorbitant range. Very soon, he aims to commercialize space travel, and god knows what else he plans for the future. While Mr Musk makes bold strides to reshape lifestyle, other technopreneurs are revamping important elements. In developing nations like India, there is a spectrum of evolution/ transformations that exemplify technopreneurial efforts. Based on them, it is as if it’s imbibed in their inherent DNA to swim against the tide. They love working with people of particular mindsets, myriad skills and cutting-edge resources. For them, it’s not about how much money they make but the affirmation that their ideas can benefit the greater good. Many inventors went beyond mainstream wisdom during COVID’s heyday, curating advances that are now helping maintain other enterprises. Judging from the present scenario, the market competition, and the way companies are evolving, it suffices to say, ‘it’s either distinct or extinct. As an eminent business media platform, we understand the prominence of technopreneurs and how they can shape an era of innovative opportunities. Therefore, our edition “TECHNOPRENEURS TO LOOK UPTO IN 2021”, is focusing on innovators who are leading paradigm transformations. This time our entrancing cover page is featuring Marvelution, a bootstrapped technopreneurship optimizing organizational efficiency through promising coding solutions. Digitization is leading the current market and ushering the world to a disruptive tomorrow. And with the rising numbers of technopreneurs, it is safe to say the future is in safe hands.

Indranil Roy Indranil@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Reena Kumari | Rajat Pathak Sakshi Negi Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Kartikeyan Gururani | Neha

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CONTENT

Marvelution OPTIMIZING ORGANISATIONAL EFFICIENCY WITH ‘JENKINS INTEGRATION FOR JIRA’ MARK REKVELD Founder, Marvelution B.V. Page No. 10

COVER STORY

Success Story

Health

CRAIG FEDERIGHI A key driving force behind Apple’s whopping growth

How Long Does it take to from new habits ?

Positive Bioscience

Eoxys Systems

A leader defined by his extraordinary vision to shape a better healthcare system in India

Embracing The IoT Wave

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Cuisine

Culture

How Cooking Can Bring Harmony in Life

How to Deliberately Build A Scalable Company Culture?

DIGITAL MARKETING

Medryte Healthcare Solutions

Broadway HD

The future of the marketing industry

marketing manager, is responsible for designing, executing, and supervising long-term digital marketing campaigns. This position involves being adept at improving brand recognition, driving traffic to the website of the business, and generating sales leads. There’s a digital marketing team for every organization. Those who have at least five years of experience doing this job and have Digital Marketing qualifications are responsible for the responsibility of leading this team.

The Man Who Made Theatre a Digital Experience

In recent years, there has been a growing trend among people in general and entrepreneurs to do all of their work through the internet on their mobile phones and laptops. Entrepreneurs understood the importance of digital marketing to target audiencesand grow business during the recent COVID-19 pandemic when almost all had come to a halt.According to a recent survey, India’s digital transformation will continue to push IP traffic, with the number of Internet users expected to grow from 3730 lakhs in 2016 to 8290 lakhs in 2021, accounting for 59 percent of the country’s population.

According to digital marketing experts, the number of businesses seeking to launch new e-commerce platforms, create or upgrade websites, create tailored social media strategies for those working from home, and concentrate on using SEO and influencers to reach new markets has increased significantly.

In addition to all these things, people have now made cell phones and laptops as a means of earning their income. Yes, people make cash by digital marketing in today’s era. Today, digital marketing is trending, and even individuals are leaving their jobs and earning not only millions in this industry but billions as well. Let us provide you with information about what digital marketing is and how individuals are doing their work.

What is digital marketing?

Online marketing is generally called digital marketing. There are different types of digital marketing like website, search engine optimization (SEO), search engine marketing (SEM), E-mail marketing, social media marketing, and copywriting(content marketing), along with the publishing of different ads (PPC advertising, Pay per click). In SEO, on the other hand, work is done on the material to hit the top of Google search, and ads are written in SEM on Google search. There are different kinds of career prospects at which individuals look at their future.

In the following regions, people can ensure their future by doing digital marketing, which is as follows. Digital Marketing Manager

Digital Marketing Manager is one of the positions of greater authority. The digital manager is responsible for planning, product or service promotion, as well as short-term promotional strategies, a digital

Search Engine Optimization (SEO) Expert

It is not necessary to use Advertisements to provide Internet users with information about the product or service. Without it, it may also occur. For example, if you do any Google search, such as “Top Leader in India” a list opens in the “Shri Narendra Modi and so on” Google search results. Without any additions, it happens. Google delivers only posts of high-quality content via SEO to the top. For this, SEO experts have to work on items such as keyword analysis, webmaster software, optimization of user experience.

Innovation

Digital Marketing the Media Marketing future of theSocial marketing Specialist industry

People who do marketing work across different blogs, portals, and social networking platforms are called social media marketing experts, as the name itself is understood. In the area of Social Media marketing, there are two approaches to promote content. The first task is to share the content with as many individuals as possible and to post ads on prominent social media sites.

Entrusted with the reliance of clients for medical billing and coding needs

44 Copy Editor

In marketing, quality is the most critical thing. If you promote it through social media or SEO, it is not easy to meet the viewers as long as the content is not decent. The role of a copywriter in this area is to assist the team by writing innovative and exclusive content for the use of SEO experts and Social Media Managers.

Digital Marketing Courses

The digital marketing course takes place at various institutes, such as the Delhi School of Internet Marketing, Manipal, National Institute of Electronics & Information Technology, Delhi, NIIT, The Learning Catalyst Mumbai, etc. You may do jobs in different fields after completing the course from each of these institutes, such as digital marketing agencies, e-commerce firms, online shopping portals, service provider companies, retail and marketing companies, etc.

Conclusion

With the constant recognition & use of the internet for marketability,today’s businesses have expansive favorable circumstances 24*7 to reach out to all over the world, learn to trust individuals across various digital platforms and make money with a few clicks. Digitizing companies’ prevailing needs & trends has created a large demand for professionals familiar with the act of digital marketing people who have the experience & skills needed to use the benefits of the internet creatively to attract the interest of potential customers, engage the audience & draw sales & rewards.

BessTrade The Only Waste is Wasted Waste

Primedical Healthcare

Education

Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time.

Why e-learning is the Future of Education

RISE HOLDING GROUP The Stepping Stone To Crescendo

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Cover Story

OPTIMIZING ORGANISATIONAL EFFICIENCY WITH ‘JENKINS INTEGRATION FOR JIRA’ Indranil Roy | Business Connect The pursuit of an adaptive system for more workflow efficiency is a typical endeavour in every enterprise. Automation and tech-enabled frameworks have contributed to improving the workflow process. But with the competitive costs and strenuous effort to lay a routine takes more time than we save. Nonetheless, not all optimizations are pricey or tiring. One of the many fast and flexible methods for optimization is the possible integration of tools in use. One such tool is JIRA, the proprietary issue tracking platform developed by Atlassian. Nonetheless, the product is widely used and preferred by companies of all sizes. And while users are finding good value, the platform still has scope for more.

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This is where integrations come in! JIRA is used in numerous integrations - all defined by a particular purpose. Amongst them, Jenkins and Jira integration tool is known for identifying minute issues in Jenkins job on Jira. Interestingly, even this scope can be re-defined! There is one passionate technocrat who actually made it happen. We are talking about Mark Rekveld, a senior software engineer, designer, solutions architect with an extensive background in Open Source Technology. Through his bootstrapped venture, Marvelution, Mark is offering Jenkins Integration for Jira with customized add-ons as a fully integrated first class solution.

MARK REKVELD Founder, Marvelution B.V.

Recently, Business Connect had the opportunity for an interview with this esteemed technocrat. In the conversation, Mark talked about his journey from starting Marvelution as a hobby to establishing its presence across the globe. Marvelution is mushrooming as a firm with customized Jenkins and Jira integration tool that promises better efficiency where it’s implemented. Below is the story from that conversation.

IDEATING TO RE-DEFIENE Mark launched Marvelution in 2008 as an umbrella project to host a number of open source projects he was working on to hone his technological skills. He had no cognizance of how this was going to change his entire life. With time, Marvelution hosted multiple open source projects, but what stood the test of time was the ‘Jira Hudson Integration project’. The fact - that the project had a different take on integrating Hudson, successor to Jenkins with Jira and has been re-written several times to overcome scalability issues, fascinated him. He also knew that users generally opt to configure the integration and behaviour of the built-in configuration of each job in Jenkins. This results in strenuous work, configuring numerous jobs, including credentials needed to push results to Jira. Mark spotted the opportunity to create an offering that connects ‘Jira with Jenkins,’ on the notion that Jira will collect errors, and configure how to update results on Jenkins server in a Jira App. He termed it as ‘A Single Source of Truth’. And to

shape his cognizance, he built the Jenkins Integration for Jira app. Administrators need to configure the integration only once, after that Jenkins pushes data to Jira and Jira in turn will process the results, making sure all necessary actions are taken. Following its launch, the product became a trusted integration for numerous global magnates. The staggering success made Mark establish Marvelution as a fully-fledged Company in 2015 to further continue developing the product and provide integrated support on Jira Cloud.

FLEXIBLE TO TRANSFORMATION With the industrial changes, customer preferences in technology have taken a paradigm shift. Even if it’s a dedicated purpose, the solution needs to be straight out of the box with no exceptions. There was a time when people would work with tech-enablers for a solution that runs best in their framework. But now it’s completely upside down. “The only handful of customers will be willing to work with you after they try your product, but may end up not using it”, asserts Mark. Simply put, customers are less forgiving than they were 10 years ago. On the other hand, there is stirring demand for cloud services. And there need to be continuous developments to stay in the game. Mark understands shifting conditions as a technocrat, which is why his Jenkins Integration for Jira cloud app is updated on a timely basis. The app has a stimulating demand for its scalability and will likely set benchmarks by the end of this year. COVER STORY

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But off-course, Marvelution isn’t driven by traditional R&D or analytics. It maintains an end-toend relationship with clients and aims to work with them to drive better features for the app. From time to time, customers add bigger things to their wishlist, like supporting automation rules, which will take a trial-anderror approach combined with a public beta period before going mainstream. The end-to-end transactions backed by realtime support helps it increase its footprint across the globe. Marvelution has completed 3k+ Installations for clients from 100 + Nations. Many of its pioneer brands are still attached to it even after a decade.

COMPETENT WITH CLOUD COMPUTING Cloud computing is growing in full swing to drive customer preferences. When Mark entered the market, people were still using server or data centre deployments for workflow optimization. But as soon as Cloud computing entered the market, it took the technology realm by the storm. Ever since, more and more customers have been shifting to cloud integrations, either for its benefits or due to the influence of tech integrators. With this dynamic shift, Mark also saw that most of the floating features are cloud-first, or cloud-only. For Cloud-first strategies, enterprises would seek for cloudbased solutions to implement or replace their IT infrastructure. On the contrary, the cloud-only approach requires enterprises to implement cloud computing in systems and services. The value and prominence of Cloud, drives Marvelution’s differentiating factor. It strives to release new app features through cloud-first because of the faster release cycle but eventually follows up with a release that customers can use on their own server and data centre deployments. As Marvelution’s flagship and most valuable product, The Jenkins Integration for Jira app has undergone 3-4 rewrites to overcome implementation issues. Functioning for over 13 years with Jenkins and Jira has made it a robust solution that tailors its purpose well, whether small or large-scaled customers.

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THE VALUE OF INTEGRITY At the outset, trust was one of the critical factors to Marvelution, and even after 13 years, it has the same transparency. “There is no BS shared with customers in an attempt to keep them”, adds Mark. And while Marvelution is a completely solo-play, it has acted promptly, even off support hours, so that clients aren’t blocked or have to wait for the resolution. Support tickets are responded to as quickly as possible, and if required, are moved to development to implement new features that fit the requirement. In such a case, the support ticket is always linked to the development ticket to make sure the customer (origin) is kept in the loop. Not to mention, with a satisfaction rating of 4 out of 5, Mark and his value-added services have paid off.

COVER STORY 13

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SOLO YET CONNECTED Given the fact that Marvelution is: a One-man show, Mark does collaborate with others on certain projects and tasks. And while it’s completely remote work, collaborating with people has helped Mark create a network of people with specific testing skills or design experience. Marvelution always looks for people or companies that are like-minded to collaborate. Everyone in the focus group knows what needs to be done and gets it done. “Put it simply, “it just works”,” remarks Mark.

Working solo on a remote framework benefitted Mark significantly during the COVID-19. Since it was all about getting the job done, it really didn’t matter to him in case he needed to give extra effort. Time is Money! And being technically accommodated, it was easy for him to connect with people for particular assistance. To sum up, where every company was struggling to survive, safeguard its resources, Marvelution manoeuvred through the chaos quite systematically.

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A SURREAL UNDERSTANDING OF ACHIEVEMENT When asked about his favourite achievements, Mark proffered two questions, “Am I happy?” or “Did I do what needed to be done?” Before getting into the meaning, we need to understand that work-life balance is important to ensure optimal performance and productivity. Now, Mark feels that focusing on day-to-day goals along with a knack for life will ensure balance or otherwise burnout. Being balanced is not about segregating one from the other, but on the contrary, it’s about maintaining harmony and enjoying life. Mark believes life is a blend of work and personal space. And after a full day’s work, achieving all the desired goals, when you get to bed, you go with a smile, and that is an achievement. And doing so, one finally answers the above-mentioned questions. Mark believes the passion for work and love for life is the greatest achievement anyone can hope for. Although he is the whole & soul of his company, he wants his first and then every employee to experience and experiment on this. Because he believes,

“A happy employee will bring better quality than an unhappy one can ever imagine”.

BUILDING ON OPPORTUNITIES Jira Cloud is unveiling a treasure full of opportunities to grow. Moreover, with companies like Atlassian, who are pushing Jira Cloud for more innovation, it is creating valuable opportunities for Marvelution to further develop its Jenkins Integration for Jira app, to meet - the demands of tomorrow.

LEAVING A VALUABLE NOTE “Be honest, open, listen and don’t be afraid to fail. People tend to be more understanding if you are open and honest, and will in turn also be more forgiving when you fail from time to time. Failure is just a means to measure success, but hiding failures from others will negatively impact on how you measure success”.

COVER STORY 15

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Experience, Skill Sets, Rates, Location & Availability You can then contact that person directly within this dedicated platform. From here you can download their profile, arrange interviews and communicate with other through chat. You can also shortlist candidates to review them afterwards. All of this is done via a Subscription that can be tailored to your requirements or upgrade to a fully managed solution with a Strategic License. Our AI-based technology matches your requirements when you post a job, here you can view applications but also the suggested ones too.

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Success Story

CRAIG FEDERIGHI A key driving force behind Apple’s whopping growth

raig Federighi, also known as “Mr. Hair Force One himself”, oversees all major development, such as Mac, IOS, and IPadOS. He is positioned as Apple’s senior VP of software engineering. Craig carries an enthusiastic and funny nature, as we have seen his popular presentations at WWDC and other Apple Events. He has more stage time than others, including Tim Cook. In 2016, he reported, owning over 500,000 shares of Apple stock worth about US$180 million in 2020. Away from the public functions, he is reportedly a great communicator in private. In 2013, the wall street journal said that Apple employees must consider him a responsive executive, someone who replies and reacts to internal emails. His profile has an impressive “rising star” reporting that he tries to build consensus within teams all across the company.

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In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Offer).

Early Life Craig was born in 1969 in San Leandro, California. After holding an undergraduate degree from Acalanes High School in Lafayette, California, Craig attended the University, Of California, Berkeley, where he earned a bachelor’s degree from the electrical engineering and computer science branch. Also, he did his master in science stream from the same university. Craig got married in 2014. Now he has 4 children.

CAREER

Craig Federighi was working with Steve Jobs at NeXT, where he led the development of the Enterprise Objects Framework (EOF) – it was a software tool for large companies by letting their regular computers connect to the enterprise database. In 1996, Craig started working with Apple when it acquired NeXT. Omni Group Cofounder Will Shipley was working with Steve Jobs at NeXT at the time, and later he wrote that he had not anticipated to like Craig Federighi.

in 2011, Will Shipley mentioned in the blog, “In-comes Federighi -the new guy- and he is like seven feet tall and gameshow-host handsome and he’s smiling like a used car salesman,” further, Shipley added, “I will admit it; I was prepared not to like him.”

“You naturally expect a tall, handsome guy to be, well, kind of a jerk,” He said “Like his ideas are more important than yours. But what struck me so hard in that first meeting, so much so that it’s still in my head 17 years later, is that he was there to listen. And not just to passively listen – he wanted to make sure he understood what we were saying, yes, but also to get to the heart of it.” In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Offer). By the time in 2009, he left Ariba and returned to Apple to work on macOS. His first physical appearance was at the WWDC event to give, what Craig called a sneak peek of MacOS X Snow Leopard. In 2011, Craig Federighi succeeded Bertrand Serlet (Previous Vice President) as VP of Mac Software Engineering. In 2012, he was promoted as VP Of Mac software engineering at Apple. As Craig’s responsibility increased within Apple, his stage time at events improved more quickly. He now looks more confident, enthusiastic, and calm while being on stage. However, not all presentations went well. In 2017, when Craig was introducing Apple’s new face ID feature, it embarrassingly failed to work on the first attempt. Before the event, several people had used the new iPhone. This is why during the demonstration, the face ID asked for a passcode because of several failed attempts, later Craig explained. It’s really embarrassing even it was not a failure. However, Craig headed straight onto a backup phone without being worried. Craig Federighi once mentioned, “We are showing the way to the industry, to the customers, that they can demand more – they should expect more- about the protection of their privacy, and that we can move the industry into building things that better protect privacy”. Craig Federighi is one the very few famous faces of Apple, who has been delivering such great products along with his teams. Apple has really great products, and when Craig introduces upcoming Apple products with his cheerful nature and explanation skill, it becomes more interesting to see.

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EOXYS SYSTEMS Embracing The IoT Wave Kajal Dobhal | Business Connect COMPANY OVERVIEW Eoxys Systems is an innovation-based, technologydriven Internet of Things (IoT) Product Engineering company with an expertise in IoT Product Engineering Design, Artificial Intelligence, Machine Learning, Cloud computing Solutions, Led by Annavi Prabhakar (CEO), the company designs and delivers high-impact of business transformative industrial solutions that exceed customer expectations. Eoxys Systems recently got acquired by Meritech, Japan who is a leading IOT Solution and Mobile network monitoring tools company in Japan. On a mission to unlock the growing potential of Internet of Things technology, Eoxys technologyagnostic support to their Customers to design and build the IoT products to meet industry business critical demands as a R&D partner and helps in the integration of IoTproduct and application systems. Built on the vision of keeping its clients happy and satisfied, Eoxys has been the preferred choice of global customers for more than a decade. The company has a rich experience in IOT Product Engineering (electronic HW, embedded SW, and ID design) of IoT Smart Devices, architecting & implementing AI & ML, Cloud Software solutions for IOT and Enterprise IT using its proven development frameworks and architecting and implementing Embedded SW Applications using the best development frameworks and protocols for RTOSs, like TI RTOS, FreeRTOS, etc. Eoxys has upgraded itself in RPA and added to its portfolio Artificial Intelligence and Machine Learning. It works closely with the clients to understand and analyze their requirements to build suitable custom Workflow RPA solutions for advanced data transformation, Dashboard visualization and AI/ML based predictive maintenance applications. Eoxys Systems has come up with innovative IoT products in the market that include IoT wearable Sensor Watch, IOT Machine Condition Monitoring sensors, IOT Wear Monitoring Device, and IOT Gateway, bringing intelligence to your machines, for various verticals. www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

PRABHAKAR A

CEO, Eoxys Systems

WORKINGS OF THE COMPANY Eoxys started out in 2010 as a startup company, without any external financial support from investment firms. The company has grown independently without tie ups with any financial institutions for monetary benefits. It has seen organic growth through the years, generating its revenue through its own support system, and this year 2021 Eoxys got acquired by Meritech Japan to establish and expand its reach to the global market. Foreseeing a future that is leaning towards tremendous market growth, Eoxys is striving to expand its services across different regions on the globe. With branches in the USA and Japan, Eoxys is now closer to its goal of becoming a global company in the field of IoT Product Engineering and IoT Smart Devices. 20

Eoxys has devoted itself to customer satisfaction and growth. Eoxys has also many supporting plan to speed up the go-to market strategies. In addition to that, the engineers at Eoxys develop solutions for to cut down development time and be able to provide tailor-made solutions rapidly to the clients. Understanding the problem statement of the customers keenly, the company makes sure every aspect of the expectations are met and within a short time, ensure that all the requirements have addressed with industry standards prior to deliver the POC product for field test, following customer feedback and undergoing iterations until the customer is fully satisfied, Eoxys takes the customeroriented approach to the next level. The company seeks customer feedback at every milestone in the development process so that each customer as well as the end user is satisfied. Being a B2B company, Eoxys ensures that every aspect of the device is developed on the basis the real time problem of the customer, so that the client has the product knowledge required to make things more convenient for the end user. MAINTAINING EMPLOYEE MOTIVATION The raging pandemic has taken a toll on every business and its employees. Eoxys has not just kept itself afloat during these challenging times, but also made sure that the employees associated with the company stay safe and motivated. The company has ensured that each employee is vaccinated and takes required safety measures against the spread of infection. It has provided all the facilities required for the employees to work remotely. With HR always on call and every department ready to help in case of any emergency, the employees rest assured even in times like this. The company is also dedicated to furthering their career goals and provides training opportunities for upcoming projects.

TUNE - TCP MIDDLEWARE SERVER

Eoxys TUNE offers a simple, and straightforward deployment of TCP Middleware Server that saves time and money by offering easy enablement of Message Transfer Protocols for the deployed embedded edge devices. With everything processed on a single server platform, it offers easier access, edit, finalize onboarding of devices and configure message transfer protocols to communicate with End Application Servers all in one place. The company has provided health insurance to its employees that covers individuals as well as their family members. Taking care of the team in any and every way possible and offering them support and timely monetary benefits for their achievements has kept the spirits at Eoxys high. AN EYE ON THE FUTURE Internet of Things and AI/ML being some of the latest technological advancements, are bound to grow and expand beyond our imagination. Every small, medium, and large enterprise has an eye out for the transformation that these technologies can bring about. IoT and AI/ML can speed up the process of manufacturing, environment support systems, and help in overall upgradation of a business. With the domain of their expertise presenting a scope such as this, Eoxys is looking towards a bigger and brighter future.

The company plans to support its clients and meet the challenges the technological advancement poses, so as to become a part of their success. Eoxys is adapting its ecosystem to be able to conquer future challenges. Within the next two to three years, the company expects to grow by five hundred people, and expand in terms of region and customers.

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www.businessconnectindia.in 2 September 2021 INDIA www.businessconnectindia.in| |Vol. Vol.4 |3 Issue | Issue 5 December 2020 INDIA

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Health

How Long Does it take to from new habits ? Bringing new habits in our daily life, it is kinds of a tricky process, if you asked how long it takes to form a new habit, most of the people will quickly respond “21 days.” However, according to a 2009 study, which printed in the European Journal of Social Psychology, it takes 18 to 254 days for a person to become habitual of new behavior. The study also accepts that, an average person, can take 66 days to bring a new habit in our daily life

In the 1950s, Maxwell Maltz (American cosmetic surgeon) started noticing a strange pattern among his patients. When he would perform an operation (Facial operation) on their patients, Dr. Maltz got that it would take around 21 days to get used to seeing their new face. He also not noticed those patients who had an arm or leg amputated, they would sense a phantom limb for about 21 days before adjusting a new situation. Later, he did experiments on himself to change behavior, he found that it took himself around 21 days to form a new habit. He wrote these experiences “These, and many other commonly observed phenomena tend to show that it requires a minimum of about 21 days for an old mental image to dissolve and a new one to jell.” In 1960, Dr. Maxwell Maltz launched a book called “Psycho-Cybernetics,” in this book he has written his thoughts on behavior changes. The book went viral all across the country and become popular – till now over 30 million copies have been sold – this situational observation has become accepted as fact. There are a lot of motivators and as more people like Zig Ziglar, Brian Tracy, Tony Robbins, and others recited Maltz’s story. But people forgot that he said “it takes a minimum of about 21 days” shortened it to, “It takes 21days to form a new habit.” And that’s how people began the common myth everywhere that it takes “21 days” to become automatic. It’s remarkable how often these timelines are quoted as statistical facts. It could be quite a dangerous lesson if the majority of people say something more often time, then every single one starts to believe it. It makes sense why the “21 days.” become popular among the people. It’s easy to keep in mind the time frame and short enough to be inspiring, but most important long enough to be believable. In fact, who wouldn’t like to replace bad behavior with a good one after 21 days? www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

But, the reality is that Maxwell has written the whole book according to observation: what was going on around him and how he experienced the experiment himself. There isn’t any claim on it. In addition, he ensured to say that this was the min amount of time needed to adopt a new habit.

depends on a lot of things like the habit we chose, a person, and the circumstances. According to DR. Lally, the time it took anywhere from 18 days to 254 days to become habitual of a new habit – not 21 days. The most interesting thing, the study also found out, “Missing one opportunity to perform the behavior didn’t materially affect the habit formation process.” In another world, no matter if you mess up from time to time. Becoming habitual of new behavior is not all or nothing.

As per a 2012 study, published the British Journal of General Practice -- you can find on NCBI, “habits are defined as actions that are triggered automatically in response to contextual cues that have been associated with their performance.” Let’s take an example to understand this statement--when you hop on the car, you intuitively put on the seat belt. You don’t think at all about doing it. have you asked the question why?

There isn’t any right or wrong timeline. The only timeline that value is the one that works best for you. Besides, if you are making a commitment to bring changes in your life. keep doing that without focusing time of period.

The reason because your brain likes habits because they are efficient. When you automate common actions, you realize mental resources for other activities.

Most often question ask why don’t we throw our bad habits in the trash even if I know something’s bad for us? A lot of people want to quit smoking, Drugs, and alcohol (a bad habit) but they don’t. For this research, NIH funded scientists have been looking for the question. According to Dr. Russell Poldrack (a neurobiologist at the University of Texas at Austin) “Pleasure-based habit so much harder to break. Enjoyable behaviors can prompt your brain to release chemical call dopamine.” Dopamine is a very crucial chemical massager in the brain that strengthens the behavior and creates the craving to do it again. This is why most people crave drugs even they know in the end it will be harmful.

In 2009, published an article on European of Social Psychology, psychologists Phillippa Lally, H. M. Van Jaarsveld, Henry … Potts and jane Wardle (University College London, London, UK) made a research on 96 volunteers (30 men, 66 women) for 12 weeks, each person chose different behavior like 31 to choose a drinking behavior, 34 an exercise behavior, 4 mediation, and 27 choose eating behavior as per the article. The research acknowledged that, on average it takes more than 9 weeks before a new habit becomes automatic – 66 days to be exact. However, it ultimately 25

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SAMARTH JAIN Kajal Dobhal | Business Connect

A leader defined by his extraordinary vision to shape a better healthcare system in India

oday, the increasing number of cancer patients across the globe has posed an urgent need for primary prevention techniques to help in the early detection of this incurable disease. With the evolution in scientific knowledge, researchers are seeking new ways to make a difference in direction of Cancer prevention methods. Here, the role of Next-Generation Sequencing(NGS) technology is said to be revolutionizing the fight against cancer by detecting the mutations in genomic structure to get started with the right medications even before the symptoms start manifesting in the human system. On that note, a 33-year old entrepreneur, Samarth Jain, set up his first and foremost entrepreneurial venture— Positive Bioscience— to add substance to this Cancer prevention as well as ‘combating’ drive. His unequalled contribution as an influential, as well as insightful leader in the healthcare space, propelled Business Connect to featured his vignette in this brand-new edition.

HOW DID IT START?

Positive Bioscience was incepted in 2012, after its Founder- CEO, Samarth Jain recognized the significant role of genomic testing in the amelioration of the healthcare industry. He set up this venture with a keen vision— ‘to provide every Indian patient access to the latest and best cancer testing at an affordable price’. For him, the inspiration to start this business came after realizing the large gap between testing for cancer patients available in the USA and what was available in India. In the USA, NGS testing has become a boon for cancer patients that can prevent the disastrous results stimulated by the disease. Hence, Samarth pioneered the launch of NGS based testing to the patients in India where targeted sequencing, microarray-based tests and RNA sequencing were introduced for early detection of the disease as well as identification of the effective medications for the advanced stages.

THE COMPANY AT A GLANCE

This Mumbai-based start-up offers two types of testing facilities – Myriad Genetics testing and PositiveSelect testing(in-house service). Myriad Genetics is a US-based leading genetic testing as well as precision medicine organisation. Its partnership with Positive Bioscience as a gold-standard testing facility answers some critical questions like— • Will an individual get the disease? • What is the impact scale of the disease? • Should a person opt for medication for the disease? • What should be the best treatment for the disease? This testing will helps the masses avoid unnecessary medications allowing them to make precise decisions in terms of dealing with cancer. Effective treatments, accurate screenings and improved patient outcomes are the salient features of Myriad Genetics testing.

Samarth Jain | CEO

Positive Bioscience’s flagship service PositiveSelect provides — Genomic Profiling on Gene Panel Tests and Actionable Results www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

Backed by Reliable Analytics. Here, DNA is extracted from the patient’s body and is decoded via NGS testing. With the help of the relevant software and their genetic expertise, they find the mutated gene and the most effective treatment for it in no time. PositiveSelect testing heavily relies on gene panel tests that analyse several genes at once for any cancer-related mutations.

customized panels pertaining to internal data in India, that is exclusive to some leading American companies only, ensuring them with a renowned stature in their targeted industry within a short time.

In this direction, Samarth asserts that the commonalities are aware of the fait accompli that cancer can also be inherited from generation to generation but are ignorant to the presence of genetic testing that can detect the risk of cancer way ahead of time, allowing people to take preventive measures beforehand. Both these testings have so far changed thousands of lives by facilitating better treatment response across the categories like immunotherapy, chemotherapy, and targeted therapy.

ABOUT ITS USP

“We believe we are the company that is most frequently benchmarked by other companies in our niche. Doctors all around India and in almost all (if not all) leading institutes have tried out our testing. Our commitment to high-quality testing is widely known in the industry,” claims the founder, when asked of the venture’s USP. So far, their services have made a huge difference for those suffering from different types of cancers and to spread awareness among the common people in this regard, Positive Bioscience’s official website is enriched with well-explained articles that are quite informative as well as insightful. Also, with the team’s sheer focus on ensuring the best possible cancer testing facility to people with appropriate industry comprehension, the CEO aspires to reach the pinnacle heights of success soon.

IN SYNC WITH R&D

Persistent research in genomic testing services has always allowed Positive Bioscience to stay ahead of the curve, claims Samarth. He affirms that at present their research goals are focused on providing doctors as well as patients with beneficial information on genetic variants that can pose cancer risks in future. The R&D team is straining every nerve to be substantive here. He further adds that beyond any doubt, the R&D process has allowed the company to stand apart in its industrial area— be it pioneering NGS testing in India or introducing biopsies i.e blood-based testing for when cancer tissue is unavailable. “Probably more than any other company in India, Positive Bioscience has lead and defined the field of cancer genomics testing. We do it by continuously investing in R&D,” continued the founder. Considering their business estimates, Samarth told us that they have heavily invested in R&D more than any other enterprise for enhanced testing methods so far. He professed to provide

COLLABORATIVE LEADERSHIP NURTURING A CULTURE OF GROWTH

Samarth is an avid believer of the leadership that stimulates collaborative work culture. In his thoughtful endeavour to bring a huge change in the lives of cancer patients, he aligns his adept team members to strive incessantly towards more testing and more accessibility. For this, he chooses the teammates precisely and keeps testing their competencies by assigning them some challenging tasks. Every employee at the company fervently believes in its mission i.e. to upgrade the testing infrastructure in India, which is way bigger than any individual or even this establishment, states the iconic leader. Yet another noteworthy aspect of his stewardship is his emphasis on ensuring gender equality in his company. He reveals, “We have maintained a near 50-50 male to female ratio in the company since inception. We strongly believe in and have always been an equal opportunity employer.” Indeed, his able administration has helped him establish a robust work culture that advocates equality for all. Moreover, his innovative streak, hard-working outlook and quality alignment have helped his entrepreneurial venture become a thumping success in a short period only. His mentorship has propelled Positive Bioscience to be enlisted one among the top 6 start-ups worldwide by amazon.com in 2012. The company has also opened India’s first personal genomics clinic in partnership with Medanta hospital in 2014, which is a remarkable milestone for it. While scaling the greater heights, Positive Bioscience is always forging ahead with the notion to put forth something substantive. Now when the start-up is converged on some colossal initiatives, it is also addressing the imperative questions like – How is the field changing? How can we do even better for our customers? How can we drive the industry forwards? Samarth is certain that his extraordinary vision will spur the waves of changes across the nation in the healthcare space, transforming lives in a positive light.

THE PARTING WORDS BY THE CEO

“An entrepreneur must foster creativity and innovation and adapt quickly to changing market conditions. Innovation faces a lot of pushback internally and externally and an entrepreneur must be ready to face and overcome these challenges.” 27

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Cuisine

How Cooking Can Bring Harmony in Life WANT TO BE A GENIUS IN COOKING? Add a pinch of mindfulness, a flake of creativity, and a drop of focus. Then gently blend it together, bake it in a slow oven, and observe your state of mind rising. Serve it hot with a plate of satisfaction. This is the way you can enhance your mood in the kitchen, cooking is a wonderful method that helps in satisfying the body’s need for food and is recognized as a way of nurturing the mind. People nowadays are so busy with moving in this fast-paced life that they hardly find time to cook. The easiest solution they end up with is to order food from restaurants that would satisfy their taste buds. But have you ever thought that you can cook your food by yourself according to your satisfaction? The consumption of food is safest and healthier when it is cooked at home. Yes! I agree that food from restaurants is tastier than made at home but why not trying to make the same restaurant food at home? You may fail once or twice but trying it several times would lead you to the same satisfaction.

A selfless act, when cooked for others Cooking brings connectivity to people. Our childhood is spent on eating home food cooked by our mom. There has always been a feeling of satisfaction when she fed us. There is a saying that, a mother puts all her love into making food for her family and that is visible in the food. That is what connects us to her, the mixture of love and care. Cooking for others is nurturing, it is sustenance.

Cooking comes up with some positive psychological benefits that would bring harmony in life:

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A Tool To Improve Relationships Cooking builds special memories, remember the good old days when during vacations you end up in messing up the kitchen, then mom comes to your rescue and teaches how to manage things in the kitchen. Those times were filled with the excitement of learning new things. How can someone forget the pleasant aroma of brownies that you baked with your mom? Even sometimes when you fight with mom, just enter the kitchen to help her out with small kinds of stuff and you will see that you both ended up in having fun cooking together.

There is a cumulative effect of cooking that it shows a self-care when you cook for yourself, it helps in taking care of others when you cook for other by putting an ingredient of love in it, it hits on meeting the basic needs for oneself as food is the most important part of life. Cooking is a feeling of connection and happiness that brings people together. Entering the kitchen opens up a path to endless opportunities that expresses your creativity and leads you to the art of gratification. Spending quality time in the kitchen helps one to ease stress and restlessness, it also enhances mindfulness and brings harmony to life.

A Form Of Self-Care

There is always a self-care part of cooking. When we cook something, we add up a lot of creativity into it which makes the dish look more vibrant. Cooking is an act of making nourishment for yourself and taking the time to feed your body is important. Cooking for yourself not only helps you to eat healthily but also helps in raising confidence.

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To Watch in 2021

STEWART F. LANE

The Man Who Made Theatre a Digital Experience Indranil Roy | Business Connect Has streaming become the new face of theatre? During the pandemic, the answer is definitely “yes.” Although the authentic experience of live theatre can only be enjoyed physically, digital platforms have ushered live entertainment to a whole new era and will remain a part of the industry post lockdown. Streaming visionary and six-time Tony Award winner, Stewart F. Lane speaks on this, “I have been involved with filming stage to screen productions for many years because I believe it expands the audience for Broadway”. Lane is an eminent theatre producer with a decades long career of critically acclaimed live shows and he is co-owner of the legendary Palace Theater. In 2015, Lane founded BroadwayHD and it is transforming the Broadway industry by streaming full length shows on the Internet. BroadwayHD has often been referred to as the “Netflix for Broadway”. In it’s short history, BroadwayHD has made the Guinness World Record for the first live stream of a Broadway show, won eight Telly Awards, been nominated for a Webby, and amassed subscribers in 124 countries. Meanwhile, the average age for a Broadway ticket buyer dropped for the first time in over 20 years. This change in demographics is evidence that by making Broadway accessible to a younger and more diverse audience on the Internet, it is motivating them to buy tickets to the live stage shows. BroadwayHD is proving to be a win-win for everyone who loves Broadway by serving the current Broadway fan and ensuring a strong audience for the future. ONE-OF-A-KIND STREAMING PLATFORM BroadwayHD is a niche subscription streaming platform having full-length stage plays and musicals captured specifically for multiplatform viewing to theatre fans across the globe. BroadwayHD offers unlimited on-demand access to a library of 300+ theatre productions from Broadway to every subscriber. Every piece of content on the platform is a treasure as it had to cross several barriers before hitting the spotlight. The platform is engineered by a team of theatre enthusiasts, tech-experts and digital marketing specialists, whose combined focus resides on making theatre available to everyone. “The ticket-buying audience for the live stage shows is easy to reach and affluent. And theatre fans that could not afford tickets or get to the theater are thrilled to have access to a brand previously unavailable to them”, asserts Lane. BroadwayHD’s Motto - “If You Can’t Get to Broadway, Get to BroadwayHD”. BroadwayHD’s positive reviews, an enormous fan base and international recognition fuel its popularity for their digital filmed shows. The platform is barrelled with emerging innovations so that subscribers get access to a robust and dynamic library of continuously streaming content. Incorporating subscriber feedback and staying ahead of technology trends creates opportunity for new shows and builds a constant pipeline for streamed contents. www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

STEWART F. LANE Co-Founder / CFO

LIVE THEATER BACKGROUND Lane’s motivation in establishing BroadwayHD is driven by an exceptional career in the theatre arena. His passion and love for theatre started in childhood after seeing Neil Simon’s “Little Me” on Broadway. Making up his mind to pursue a career in theatre, he attended Boston University and received a Bachelor of Fine Arts Degree in Acting. After five years starring in regional theater and touring productions, Lane wanted to return to New York so he set his sights on producing. Lane worked on Broadway as an Assistant House Manager and eventually secured a position working for his mentor James M. Nederlander. Lane’s experience and love of live theater has led him to his place as a theater historian. Lane has authored the books - Black Broadway: African Americans on the Great White Way, Jews on Broadway: An Historical Survey of Performers, Playwrights, Composers, Lyricists and Producers, 2d Ed. and Let’s Put on a Show! Theatre Production for Novices. These books are a holisticguide to anyone aspiring to a career in theatre production and those interested in the rich history of theater.

Lane not only re-defined the theatre experience but has also given back to the theatre community. Lane serves on the Board of Trustees at Boston University, The Actors Fund and The American Theatre Wing. He has formed scholarship funds at Columbia University Business Graduate School, Boston University College of Fine Arts Undergraduate School and UMass among others. He has actively supported LaGuardia High School and many other performing arts schools across the US. In honour of his efforts, Five Towns College has renamed their business school the Stewart F. Lane School of Business for his contributions to the World of Entertainment.

Lane launched a Trailblazer’s Rail of Content on BroadwayHD to impart support to the marginalized voices – Women, LGBTQ and other under represented communities. BroadwayHD shines a spotlight on the under represented so that they are encouraged to pursue similar opportunities as the established artists. In his journey to revamp theatre culture, Lane aims to infuse his platform with engaging content and cement his ultimate goal of creating accessibility for all. He further comments, “I look forward to more vibrant content and my place as a mentor and advisor to inspire the next generation of theatre-makers and audiences.”

A COURTEOUS AMBIENCE ‘Safety’, ‘Respect’ and ‘Community’, these are the three core values that uphold BroadwayHD. Lane envisioned this platform not only to propagate the splendour of Broadway but to empower theatre enthusiasts as well. At BroadwayHD, whether it’s employees, the subscriber’s data or content – everyone and everything exult a wholesome environment. The cohesiveness amongst these propels the brand to a broader community and helps it thrive. Every team member puts forth an equilateral love and appreciation for the theatrical productions and responsibly protects and promotes that content. A lot of Lane’s and his team’s efforts go to live stage shows but still, they manage a work-life balance by spending time with their families on weekends and vacations.

in yourself – it is the best investment “ Believe for your career and life. Be sure of what you WORDS OF WISDOM BY STEWART F. LANE

are doing and the audience you are attracting. And always be ready for a roller coaster ride of winning and losing!

”

BESTOWED WITH REVERENCE AND ACCOLADES Lane’s eminence and experience make him a connoisseur of his segment and constantly powers his goal to re-define Broadway shows. Through his media technology platform, he has sculpted the long-standing art from an elitist form to an art form accessible to everyone. “Our shows are priceless, and we treat them that way and our content partners appreciate that and the subscribers adore it”, Lane exclaims wholeheartedly. He has produced the Olivier winning Top Hat, and Olivier Nominated musicals ‘Thoroughly Modern Millie’ and ‘Ragtime’, and the world premiere of JFK: A musical Drama as well. His longlasting stretch has fostered many more timeless shows and shaped him to the pioneer he is. Lane was bestowed with the Guinness World Record in 2016 for premiering the first Broadway Show (She Loves Me) as a live stream. He has received - 4 Drama Desk Awards, a Drama Critics Circle Award, an Outer Circle Critics Award and a Drama League Award. His productions and talent are further conferred with the prestigious Ellis Island Congressional Medal of Honor, The Actors Fund Medal of Honor, The Jewish National Fund Tree of Life Award, and many other prestigious awards. 33

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DIGITAL MARKETING

Innovation

The future of the marketing industry In recent years, there has been a growing trend among people in general and entrepreneurs to do all of their work through the internet on their mobile phones and laptops. Entrepreneurs understood the importance of digital marketing to target audiencesand grow business during the recent COVID-19 pandemic when almost all had come to a halt.According to a recent survey, India’s digital transformation will continue to push IP traffic, with the number of Internet users expected to grow from 3730 lakhs in 2016 to 8290 lakhs in 2021, accounting for 59 percent of the country’s population. According to digital marketing experts, the number of businesses seeking to launch new e-commerce platforms, create or upgrade websites, create tailored social media strategies for those working from home, and concentrate on using SEO and influencers to reach new markets has increased significantly. In addition to all these things, people have now made cell phones and laptops as a means of earning their income. Yes, people make cash by digital marketing in today’s era. Today, digital marketing is trending, and even individuals are leaving their jobs and earning not only millions in this industry but billions as well. Let us provide you with information about what digital marketing is and how individuals are doing their work.

What is digital marketing?

In the following regions, people can ensure their future by doing digital marketing, which is as follows. Digital Marketing Manager

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Search Engine Optimization (SEO) Expert

Social Media Marketing Specialist

Copy Editor

Digital Marketing Courses

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To Watch in 2021

Sanjay kumar | Business Connect

“Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time.” -C. Everett Koop Healthcare is the lifeline of a country. From treating minor illnesses to serious diseases, to providing compassionate care to those in need of it, healthcare services have ensured the survival of the human race. Moreover, the advent of the pandemic has underlined the importance of healthcare. Now more than ever, people need institutions they can depend on for their health and well being. Primedical Healthcare Services is one such institution, devoted to looking after the populace with the best possible care and expertise. Founded by Dr. Affnaz Ahamed, CEO, in December 2019, Primedical Healthcare is devoted to serving the community by providing them with exceptional medical care and expertise.

INCEPTION STORY “History shows that crises are startup incubators,” states Dr. Affnaz. Some of the most innovative and successful companies of today were a product of the most significant economic downturn after the Great Depression, the 2008 recession. Companies like Uber, Venmo and Whatsapp were launched during this time, doing their part in helping people adapt to a changed world. In the last six months itself, there has been a drastic increase in health tech startups, owing to the current pandemic. In alignment with this historical trend, the inception of Primedical Healthcare Services during this time has proved to be a valuable ally in the battle against COVID-19. What fueled the desire to establish their own organisation that provided healthcare services for Dr. Affnaz and Dr. Ghaniya was a lack of accessible outpatient facilities in their home state of Kerala. Both of them being doctors, they observed that people in Kochi were unable to receive effective and affordable medical care, and committed themselves to providing just that. VISION To be the preferred and trusted choice of patients in Kerala for health and wellness, delivered through the science of healing and utmost patient care.

PARTING WORDS

“

Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success; greatness follows. DR. AFFNAZ AHAMED { CEO }

MISSION Primedical healthcare services aims to deliver exemplary medical care by using international standard medical expertise and cutting-edge technology combined with an excellent patient care experience.

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• Fully Automated Lab • Treadmill Test • Pulmonary Function Test • Nerve Conduction Velocity • Electroencephalogram • CT • MRI Driven to make healthcare better, Primedical Healthcare Services moves ahead each day with due diligence and care.

PRIMEDICAL: “WHERE YOU COME FIRST” In a short span of time, Primedical has become the primary healthcare destination of Kochi. A healthcare firm that consists of multiple verticals such as diagnostic and laboratory services, outpatient consultations, daycare surgical centers and primary health centers, Primedical is dedicated to promoting health and hope in the region. With its advanced diagnostic laboratory and unparalleled healthcare services, Primedical has become the natural choice of those living in Kochi. The healthcare firm guarantees accurate medical test results in the shortest possible time. The facility has a team of medical specialists, skilled technologists and a caring support staff who are devoted to the well being of every patient.

“

We pride ourselves for the trained skills needed for attending to patients, preparations for diversified testing and having the most advanced equipment and instrumentations. We strongly believe that timely diagnosis could keep away the danger of many grave diseases.

“

Primedical Healthcare houses state-of-the-art technology, expert multidisciplinary team, advanced diagnostic and medical equipment, and highly skilled technicians. The healthcare firm not only employs highly qualified radiologists and pathologists, it also has expert specialist doctors in OP consultancy. From diagnostic services to pre and post diagnostic medical consultation, Primedical offers all-round reliable and immaculate healthcare.

“

Your body has a different language than you. Accurate diagnostics is the means to understand what your body has to say. Followed by the findings, efficacious treatment comes to your help to regain your rhythm of life and sense of well-being. Primedical combines both services under its folds to offer you reliable and immaculate health care.

“

Located adjacent to Govt. General Hospital, the diagnostic portfolio of Primedical healthcare includes: • • • • • •

Ultrasound 3D Scan Colour Doppler Audiometry Electrocardiogram EchoCardiogram Digital X ray

LEADERSHIP AND WORK CULTURE The healthcare firm operates under the care of a successful doctor and skilled entrepreneur, Dr. Affnaz Ahamed. According to Dr. Affnaz, “Leadership is the art of motivating a group of people to act towards achieving a common goal. It’s important to know the strength and weakness of the subordinates in order to develop the skill and knowledge to guide them.” Along with a commitment to provide compassionate care to the general people, Dr. Affnaz has devoted himself to taking Primedical ahead with employing marketing strategies and plans for future growth. He believes that Research and Development are an integral part of planning and strategizing. It opens up new paths for the leaders to create and modify their plans for the future and their roadmap for attaining set goals. It is crucial for entrepreneurs to keep themselves updated to stay relevant in the market. R & D contributes to steady, consistent growth of the company in the local and global market. For any business or product to become successful, good marketing is essential. Primedical follows the standard formula of print and social media marketing, but it is “word of the mouth” marketing that is their prime focus. Client and patient referentials invoke trust and reliability, and thus Primedical encourages a sharing of experiences at their various facilities among the clients’ families and peers. They strive to maintain their clients’ faith and always put them first, so that their clients speak for them. With respect to cultivating a team that is just as committed and dedicated to organizational goals, Dr. Affnaz promotes transparency and respect. Motivating and encouraging teamwork helps in increasing the productivity and efficiency in the company.

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To Watch in 2021

Dr. Lina Alshelh Co-founder & COO

Dr. Mohamad Ali Mishly Co-founder & CEO

RISE HOLDING GROUP THE STEPPING STONE TO CRESCENDO Indranil Roy | Business Connect Even amidst the present impediments and transfigurations, entrepreneurs’ drive to reach new heights remains unbent. With relentless passion and vigour, such individuals have made breakthroughs - that are - needless to say, acclaimed across the vertical. But, success is not a one-man journey! It is an amalgamation of ideas, training, innovation and much more that goes behind the curtains. These background factors have also gone through scenic transformations. Nowadays, People seek out a single point of contact for everything, and the trend has birthed numerous turnaround specialists. RISE Holding Group is a prominent name in the assemblage. Headquartered in Toronto, Canada, RISE works with SMEs and Startups in a multitude of verticals, helping them lead their respective fields. It leads a league of subsidiaries (SchemaZone, QuietClicks and Reach Academy), which is wellversed in propelling businesses to new heights of success. www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

THE START OF A LONG TREK RISE is the ideation of two Genius entrepreneurs - Dr. Lina Alshelh and Dr. Mohamad Ali Mishly. Dr. Alshelh commands a notable experience across Big and Small firms in Canada, followed by a prominent tenure in a Big 4 Firm. Also, she has commissioned several startups, which currently holds utter prominence in the industry. Dr. Mishly has also founded and co-founded several startups in a multitude of verticals. Furthermore, he has amounting experience in business analysis, project consultancy, and as a production manager - at two sites in Europe and Hong Kong. Both of them are well-versed in industrial strategies and accomplished alumni as well. They have PhD in Industrial and Systems Engineering from Europe; and it was here - their journey began. 40

In 2017, the duo founded SchemaZone, a single umbrella for industrial training & management consultancy. And within a short period, the venture became a rewarding project. Celebrating the success, they aimed to foray into software development and digital marketing and developed QuietClicks. Upon entering the technological ring, the pair envisioned a techenabled foundation that nurtures talent through customized programs and offers unique training programs, putting Reach Academy on the map. The model put forth a fantastic potential - all it needed was a single point of contact. Therefore, Dr. Alshelh and Dr. Mishly incepted RISE Holding Group in 2020. Bringing all under a common banner, RISE strives to attract the positive attention of the industry. Its goal is to expand globally by entering new verticals and working with its subsidiaries to help them establish themselves. A GLANCE AT THE SUBSIDIARIES As previously mentioned, RISE stays in the race with a threeheaded business plan. To understand how each entity adds value, let’s take a closer look: 1.

• •

SSchemaZone: SchemaZone is a pioneer in training and consultancy - both within and outside of Canada. Equipped with talented teams, advancements and modern practices, it offers world-class service. In simple words, it is offering result-oriented solutions that guarantee sustainable growth. The Consultancy Services covers prominent areas of the business cycle, such as Project Management, Strategy & Growth, Human Resources, Operational Management, etc. SchemaZone helps clients in refining their business models to enhance performance and conquer obstacles. It also partners with institutes and industrial bodies to design customized training programs that meet the requirements of individual professionals and corporates. SchemaZone serves all the prominent verticals, from Financial Services, Real Estate, Food & Beverage to Public Sector, Manufacturing, e-Commerce, Technology, Healthcare, Education, Energy, and Retail as well.

• •

School of Education: Suitable educational programs for aspirers willing to grow and create impact within the education realm School of Engineering: Comprehensive diploma programs that drive solutions to resolve global issues and create futuristic engineers

All the diplomas and programs have close integration of theoretic and pragmatic concepts and are certified by Accrediting Agencies of Canada (AAAC). The Academy also run - in partnership with companies - number of bootcamps, workshops, seminars and other activity-based methods, and are provided in special training centres. The Academy is nurturing more than 500 students across the world and are present in 50+ countries.

QQuietClicks: If you are seeking integrated software solutions or a well-defined and connected marketing campaign, then QuietClicks is the right choice for you. A proper blend of tech and marketing offerings play a critical role in a company. As such, the Company adopts the best tools and techniques to formulate solutions that meets your requirements. Its portfolio includes Web Development, Mobile App Development, Software Development and digital marketing solutions. QuietClicks is an ecosystem of tech and marketing experts whose unique wisdom drives results and sustains solutions. The Company has a presence in every vertical that believes in digital optimization. And its services go beyond borders to nations like KSA, USA, UAE, Egypt, Turkey, Lebanon and more.

With such commendable solutions, ensuring the holistic development of individuals and companies, RISE has established a notable presence across the globe. It has dominant presence in USA, Canada, KSA, UAE, Qatar, Jordan, India, Lebanon, Syria, Turkey, Kuwait, Egypt, etc. With time, RISE looks forward to expanding its spectrum of solutions and footprint, to build a larger and a more engaging client base.

RReach Academy: The third and most recent venture of RISE. Reach Academy is a cornerstone to individuals looking to master a new trade to have competitive advantage in the industry. The Institute has uniquely designed curriculums to scale credibility and viability in individual’s area of expertise. The education model is categorized into four distinct Schools:

SIGHTS SET TO REACH THE PEAK Build on the values excellence and integrity, RISE has exemplified a seismic growth through its subsidiaries. “Most companies dream to be the best, we are working hard to make this a reality”, affirms Dr. Lina Alshelh. And to continue doing so, RISE welcomes like-minded investors to be a part of its global family. With partnerships, RISE promises a dynamic growth, expansion beyond borders, result-oriented solutions and a wellestablished network. Through these inorganic developments, RISE not only seeks to cover more markets and raise its revenue graph but also offer SMEs and median firms the spotlight and reverence they deserve.

School of Business: Quality education framework that focuses on the premier aspects of business with look into future School of Technology: Holistic courses and programs encompassing tech-relevant topics, such as data science, software development, information security, and more 41

www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

Culture

How to Deliberately Build A Scalable Company Culture? “

“If you get the culture right, most of the other stuff will just take care of itself, Tony Hsieh. It is a culture that motivated talented employee.

Most new founders want to create such a culture at their company, where their teams are so dedicated to excellence and execution and not afraid to give a shot, fail, and try to learn. Today we will be having so many discussions on it. If you are interested in it, then stay with us. CREATING AND EVOLVING VALUE What is the real-time to start thinking about company values? Have the values confabulation early on stage so that founders are on the same ship about what’s important when making decisions on behalf of the company - from time management to project prioritization. We always keep in mind that our most valuable partners are customers. For those who are wondering, when should you define your values and talks about the real norm and details about the culture? The answer is there is no right time. In our cases, customers are the most precious partners, so we should start early on, with just the founder in a room. As you begin the hiring procedure, your early value should be a guiding light over the course of the hardest trend-off you are going to make. Let’s understand another way, suppose you have made a feature, which could potentially be improved and perfected. What would do? If exigency and fast iteration are part of your values, chances are you are going launch that feature and get feedback in lieu of allowing yourself to wait for perfection. What’s also important, though, is that you are ready to gradually develop your values, especially in the early stage as your start-up grows, from the small investors to few people, to dozens and hundreds more. Your initial values could be a specific thing that you firmly believe in and stand for. Here, your team could help guide key products and others’ decisions. Do not forget to ask yourself about expectations, which you would expect from others, and what others should expect from you.

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It is better to have a conversation over dinner. Pick one of the days every week in which you can go out and eat together. At the dinner table, ask your team members what they are doing or what they have just built, whether it’s a new tool, a sales strategy, or cool camping design or their logo, and apps

THE IMPORTANCE OF STORIES Stories make a company’s soul. So, does your company have a story? If not, it should be. Your company story puts your strategic vision in context and gives it meaning. The stories that you tell or tell by your team can create a sort of company folklore that can be passed around and down. There are company stories, are told by you to new clients and new employees. However, what matters most is the stories that people will tell about you and your team. As a founding team, all you can do is lives every moment by your value, keep motivating your team members and create stories.

How to Deliberately Build A Scalable Company Culture?

ACKNOWLEDGE ACHIEVEMENTS, EVEN SMALL ONES. This is the most integral culture, and every company needs to own this. Because events and awards are some of the best ways to enhance engagement with teams and motivate them. Don’t go overbroad, but celebrate actual team accomplishments, it includes company growth or revenue versus funding. You can do so many little things to make a friendly working environment, such as cooking food with the team, giving safe spaces for the team to show off their accomplishment, and encouraging them to use and learn about your product.

www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

20 MOST PROMISING

ST RTUPS

TO WATCH-2021

MEDRYTE HEALTHCARE SOLUTIONS

Entrusted with the reliance of clients for medical billing and coding needs Kajal Dobhal Business Connect

For a seamless flow of business revenue chain, billing and coding play an instrumental role in favour of an organisation that can’t be overlooked. And when it comes to medical billing and coding, accuracy becomes crucial for effective management of patient’s safety, swift transactions and smooth operations. An eminent player, Medryte Healthcare Solutions well recognizes the significance of medical billing and coding in the overall healthcare system. Therefore, Business Connect Magazine has concluded to highlight its vignette in these two pages of our exclusive edition. Sujin Jekash Simson is the leading figure(CEO) at Medryte Healthcare Solutions, who laid the foundation stone for this exemplary enterprise. He began this venture on the 13th of July 2012 and his idea behind this entrepreneurial venture was aligned with creating outstanding job opportunities for unemployed youth of Kanyakumari district– his native place. Apart from Medryte Healthcare Solutions, Sujin has also established two more ventures that are prominent players in the IT sector and skincare space. His professional acumen and discerning leadership have been allowing him to steer the operations of all three businesses effectively while proving to be substantive to all three spaces.

Sujin Jekash Simson

CEO, Medryte Healthcare Solutions Pvt.,Ltd

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A RELIABLE NAME IN HEALTHCARE SPACE

dedicated team makes no compromise in terms of the quality for which they are in ceaseless attempts to raise the bars in the industry.

Medryte Healthcare Solutions has adamantly chiselled a position to become a comprehensive medical billing company with an extensively enriched experience in multi-speciality billing and coding. Owing to their consistent quality and sheer commitment towards offered services, Medryte has emerged out to be a trusted name in the niche space. The eight-year-old establishment has an adept squad of 200+ certified billing and coding professionals who ceaselessly work in their two major delivery centres Nagercoil and Tirunelveli, India. The company is a corporate member of the American Academy of professional coders since 2013.

“We do not just perform medical billing processes, instead we strive hard to go beyond and above to help the relevant service providers to enhance their overall business revenue by reviewing their practices and proposing them with apposite suggestions for amelioration,”

quotes the Founder,

Apropos of their primary clients, they offer services to physicians, payers, and medical billing organisations. And when it comes to highlighting their competencies, their adroit team of medical coders consists of graduates from the life sciences stream– Physical Therapy, Nursing, Pharmacy, Microbiology, Biochemistry and much more. As per the Founder, Medryte has great potential for scalability owing to the steadfast presence of its headquarter in Nagercoil, Kanyakumari that prospers with the highest rate of literacy in the state of Tamil Nadu. At the time of onset of this unique venture, there was minuscule awareness of medical billing and coding in this region. In light of this, Sujin wrote several articles that he published in some famous newspapers to spread the ‘know-how’ of this flourishing space among the youths of the region. Moreover, he also reaches out to colleges and hosted numerous sessions of the students from a life science background to inspire young individuals to consider a career in medical billing and coding space. Indeed, his entrepreneurial journey was not a cakewalk, but his committed zeal to make a difference paved his path for the success of his venture.

defining their zealous efforts to be relevant for their valued clients. Moreover, they perform billing analytics operations for their client organisations to provide an overall review and feedback on their billing companies’ or departments performance.

CONTRIBUTING TO THE COVID-19 SCENARIO

The subsequent chain of worldwide lockdown stimulated the masses to be locked indoors. It forced people to not visit hospitals due the fear of prevailing viral outbreak. Acknowledging the pain points for the commonalities who were in the dire need of medical attention, Medryte Healthcare developed a telehealth care solution to help people in the best possible manner. They brought several service provider under the parasol of this noble cause and altogether introduced such a telehealth platforms in April 2020. But, there was a glitch that caused some impediment in the clinical documentation procedure. For this, they ensured suitable training sessions to the service providers for seamless flow of the aspired operations. Later, the fact came under their observation that a majority of population hasn’t still recognized the benefits of telehealth solutions, that spurred them to develop customized marketing plan for each clinic or medical care centre to make a steadfast reach to the patients. Owing to their incessant exertion to spread the reach of the telehealth solutions across the needy ones, a few weeks later they witnessed an exemplary increment in the number of patients utilizing their client’s (clients) telehealth platform.

MISSION AND VISION AT A GLANCE

The Founder has set up a vision to allow his business venture to become a top-notch enterprise in the medical billing and coding industry. He is always looking forward to carving a reputation as a reliable and high-quality, end- to -end medical billing and coding solution provider for those in quest of an experienced and credible vendor for outsourcing, operational cost- cutting and recruitment hitches.

Sujin asserts,

“This swift turnaround and adept shift in the operations helped most of their clients to survive the financial hassles provoked by the pandemic. We take immense delight to have played our part in smoothening the rough circumstances for many enterprises.”

And unveiling the mission behind the company, then to shape the future of client - vendor outsourcing model in the field of medical billing and coding that enhances client’s experience as an sheer extension of his own office, rather than considering the services as being ‘outsourced’ is what Medryte constantly strives to attain. They give credence to value generation and outstanding customer experience, which ensures the company with an unequalled repute.

To everyone’s amazement, Medryte also accompanied most of its clients to apply for provident relief fund announced by Federal Government of the United States, that was put forth in line with the prevailing crisis induced by the pandemic.

INNOVATIVE STREAK AS THE USP

Sujin claims that high-quality, innovative solutions have been the foremost motto for his team. His

www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

To Watch in 2021

The Only Waste is Wasted Waste Avishek Singh | Business Connect

COMPANY OVERVIEW The growing rise of plastic products and plastic use, especially single use plastic, is becoming a graver concern by the day. Mounds of plastic are steadily turning into mountains of plastic wastes, while recycling and reusing industries are barely meeting the minimum requirement. Under immense pressure and serious environmental threat, the exhausted recycling industry is constantly in need of a breakthrough which would alleviate such growing concerns for everybody within the industry, and everyone in the world. With its innovative and practical approach to revamping used and discarded plastic products, BessTrade came in like a guardian angel in such difficult times. The story of its inception begins in 1975, when Ivo Besselsen started his first recycling company, Besiplast. A PVC recycling company ahead of its time, Besiplast became a symbol of knowledge. It was in 2008 that Ivo ventured into the recycling industry again, this time with BessTrade. The sole ambition and aim of BessTrade since its establishment has been to bring out the change generations have been waiting for: a healthy and booming environment. BessTrade has outlasted and outworked any and all the struggles that time and circumstance presented to it. BessTrade was founded by Mr. Ivo Besselsen and then later was enriched even more by its current CEO, Mr. Huib Van Gulik. While doing what the current

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generations have counted on them to do, BessTrade is working very dedicatedly to have a strong contribution in healing the world for the coming generations. “The only waste is wasted material” is the belief BessTrade works with: for every waste is a solution and it can contribute to rather than take from the environment. This ability to reshape the world and improve the environment by the very thing that plagues us is what their journey is all about. They have crafted a simple but elegant solution to not only put the waste of the world to good use but also have used waste to literally shine in the world. They understand the responsibility they have upon themselves in this market and towards the world and it is awe-inspiring to see BessTrade doing the best in both worlds.

THE INCEPTION STORY Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is

a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. BessTrade saw the light of day in 2003, initially situated near the docks and harbors of Rotterdam and Antwerp. As the business expanded and soared, it had to shift its base of operations and everything else in 2019 to where it is situated today, Lelystad, Netherlands. Mr. Besselsen and Mr. Gulik made an excellent tag team duo. Their mindset and outlook was to believe and work as if everything was possible and that every opportunity could become something huge and everlasting. They used the shift to Leylstad to develop the warehouse as well as the sales office next to each other in a 7000 sq mtr plot of land. At BessTrade these two believe that if at all someone offers a product which they believe to be difficult or new, they see it as an interesting product and do everything to ascertain that how and if at all that product can be recycled. The motto of BessTrade is “Challenge us with your PVC scrap”. Initially, a number of companies in Europe that produced waste were apprehensive as that would incur more investment on their part. Mr. Besselsen and Mr. Gulik’s can-do attitude convinced all the companies that their waste was recyclable and will make a difference in the world that they will be able to feel. This attitude is what makes BessTrade a huge success. European companies were the biggest contributor/source of waste dispatch, thus, it was important to start good at home to make a difference in the world. So, with a lot of patience and growth with personnel, contacts, and machines that ensure recycling of PVC in the best way possible, they achieved their well deserved breakthrough.

THE ENTREPRENEURS BEHIND BESSTRADE Mr. Besselsen and Mr. Gurik are such skilled and innovative entrepreneurs that they aren’t dependent or even

reliant on technology to do their jobs. Both these wonderful entrepreneurs believe in the concept of ‘Talk and Travel’, if they feel like there is an opportunity for BessTrade anywhere in the world, they’re on their way to talk to this potential client regardless where they are located. They believe there can be a lot of miscommunication and in general multiple hindrances are present while making deals virtually, so they believe that going to the client in person can ease them in expressing what they exactly need and want while simultaneously assuring the client that BessTrade is responsible and credible as they have come from so far just to make a deal. Trust and faith building is crucial to BessTrade and this practice of meeting the clients in person helps establish a foundation which is very strong and can develop into a long lasting relationship. Mr. Besselsen and Mr. Gulik aren’t just great entrepreneurs but they are also great leaders for BessTrade. They have a positive office atmosphere which has made them approachable and accessible to the workers and employees of BessTrade. Anyone who has any issues about anything can easily talk to them by directly walking into their office. This transparency they’ve maintained

boosts employee morale and thus boosts productivity ensuring BessTrades success. Mr. Besselsen and Mr. Gulik are very aware of their competitors as well. They believe that they should rather learn from their competitors than fight them. This mindset has helped these two keep an edge over the whole industry. While everybody else tries to simply one up each other, BessTrade actually works and delivers substantial results. The focus of BessTrade has been the total range of polymers. They constantly evolve their methods and keep on endlessly innovating their functions. BessTrade believes it to be their responsibility to ensure whatever PVC scrap they have gets recycled completely and properly. This doesn’t only mean revamping but also extends to initial transporting, to processing and the trade of the recycled product as well. As the time moves forward, many other steps also get added to ensure safety as well as the thoroughness of all that has been recycled. BessTrade currently trades to and from almost all the countries of the world and has developed a vast chain of producers of PVC as well as end users to constantly be able to recycle all the materials there are.

www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

Education

Why e-learning is the

FUTURE OF EDUCATION Before places of worship, cafés, and factories, shops, gyms began to close in response to the Covid-19, in such a situation, colleges and schools got also closed (still we don’t know when they are going to open). However, the gap was rapidly filled by e-learning as schools, colleges, and educational institutions got shifted to teaching and learning online. In just one year, e-learning has seen massive growth. Now India has witnessed an online learning boom since the lockdown. In 2020, ed-tech search gained 60% on the Indian internet, as per Google trend. Search for individual EdTech startups such as BYJU’s, Toppr, and more, that cater to 265 million students in India – the highest in the world. Since all students are at home more than ever in history, digital learning has become an essential option. The pandemic has completely changed the old chalk-talk teaching model into one drive by technology. The number of those enrolling for online classes has witnessed exponential growth. The trend of online learning is likely to remain.

HERE ARE THE 4 REASONS WHY E-LEARNING IS THE FUTURE OF EDUCATION EASILY ACCESSIBLE Attending colleges and schools may be easy for those who live in urban areas. Those who live in rural areas have no option except to relocate. In such a case, choosing the E-learning option could be an appropriate option for them. E-learning has brought universities and schools to your homes. Today, you can easily access all college lectures and learn multiple different skills through mobile and computer. The government of India has promoted digitalization in the education sector. In 2020, many Universities are allowed to offer fully online degrees so that students can access and learn from anywhere and anytime.

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GOOD QUALITY

In a country like India, with a few primers’ colleges which get filled very quickly because of the limited seats, most students cannot get quality education. On the other hand, many surveys have happened, it shows many schools have fewer teachers than the required ones. For example, according to a recent report of the Gujarat education department, they found that in Gujarat, 12,000 schools out of 32,772 government schools are run by just one or two teachers. This isn’t just one state situation there are many out there. Due to teacher numbers declinations, one or two teachers cannot focus on the students in the classrooms, nor are they (students) able to utilize their time spent in the classrooms.

Through online learning, students can get the best quality of education from top professional teachers and well-skilled professors. Online learning can offer personalized content to the students. 4th or other grades students can learn in a very fun way, animated learning and quizzes and challenges hold the interest of students, in ways, more engaging than classroom learning. AFFORDABLE

Parents always want to send their children to the best schools or colleges, and for that, they have to sell out money right from kindergarten to college. The associate cost of a degree in a traditional brick-and-mortar college is comparatively more expensive than the one-time cost attached to e-learning. Not just the education, student’s parents have to also take care of loading and commuting. Quality education costs a fortune, but with the advent of online learning resources, the student can access it at an affordable price through e-learning.

FLEXIBLE The best thing about E-learning, it enables the teacher and the student to set their own learning pace, and there’s the added flexibility of setting a schedule that fits everyone’s agenda. As a result, using an E-learning platform allows for a better balance of work and studies, so even working men can add their skills without leaving their jobs.

www.businessconnectindia.in | Vol. 4 | Issue 2 September 2021 INDIA

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