Startup of the year 2019 by Business Connect

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www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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Editor ’s Note

FOR STARTING SOMETHING OF VALUE, YOU NEED TO TRUST YOUR GUT

When you sow a seed in the green lustrous garden of your house, you are the one who religiously and routinely water it to smell the fragrance of its flowers or to taste its fruits. Why, but why it happens? Have you ever asked this question from your inner self? Well, what I think this happens because the seed which we have sowed has now grown to a flowering plant, which is the resultant of our efforts, care and compassion. This trait of humans can be seen in every new work which he or she starts. The same can be seen in the business world by the advent of startups. This time, Business Connect has directed its focus towards the startups, which have done a phenomenal job in their endeavors. The edition is ‘Startup of the Year.’ The government has formulated a number of policies such as Startup India, Aspire, Mudra Bank, etc. to support startups or encourage the entrepreneurial spirit in the country. This has increased the employment rates as well in the country. Entrepreneurs are taking birth at a rapid rate.

With a blink of eye, you cannot create anything. You ought to be thick-skinned and resilient for creating your own business. This I can say by diving into the inception stories of different startups. Obstacles they underwent in the route are beyond imagination, but the attitude these entrepreneurs possess towards the toughest phase of their lives is the answer to their huge success. The scarcity of finance is the biggest roadblock for most of the startups, but the faith in destiny and optimism are the two attributes by which they have overcome this challenge. Entrepreneurs nurture their organizations with priceless values and ethics, which are the cornerstones of a stable and flourished startup. We have decided to bring LEMMA on the Cover Page of the Magazine. Under the aegis of Gulab Patil, it is doing an incredible job.

Erstwhile, after completing college youngsters were really concerned about jobs and employment. However, now if the person has an idea and right strategy, then he can easily start his or her own venture. Challenges were, are and will be there, but if the vision and motivation are there, then the business will surely create wonders.

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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Business Head Ashish kumar

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Creative Team

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We are also available on: [5]

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

Contents

Cover Story

gulab patil

Founder & CEO

LEMMA TECHNOLOGIES LIMITED PIONEERS IN PROGRAMMATIC DOOH

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moin pasha

abrar ahmed

CMSR STEEL

EPCOT DOWNTOWN VENTURES

Managing Director

ONE WHO PERILS DO ENVIRON, THE MAN THAT MEDDLES WITH COLD IRON & STEEL

CEO

vikram akepati President & CEO

EMPRADA MINES AND MINERALS

RECREATING QUALITY EMPRADA MINES AND MINERALS www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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PIONEERS OF REAL ESTATE THAT WALKS ON 4Ts TALENT, TRUST, TECHNOLOGY AND TRANSPARENCY

36 34 kaushal patel CEO & Founder

FERVENT DIGITAL PRIVATE LIMITED ( CIO DIMENSION)

I-CUBE ACCESS GLOBAL PRIVATE LIMITED

ONE AND ONLY OPERATOR TO OFFER REVERSE CALLER TUNE SERVICE

ashish rajendran

Founder & Managing director

HSESAVVY CONSULTING & SOLUTIONS

THE INTEGRITY OF CONSULTING AND SERVICES IS A TRIUMPH WITH GLORY

42 SANDEEP TATHE

AMIT Gupta

CEO & Founder

OFFERS INCREDIBLE PHARMACY AUDIT AND ADVISORY SERVICES

BIKES PLAY A PIVOTAL ROLE IN MINIMIZING AIR POLLUTION AND REDUCING TRAFFIC CONGESTION SO TAKE A JOYOUS RIDE ON IT

PRORX CONSULTANTS LLP

YULU

SUKIN SHETTY

CEO & Founder

TOOLXPREZ

REDISCOVERING BETTER WAYS TO THE E-COMMERCE INDUSTRY

Revealing Green Tea’s Anti-Cancer Health Benefits

Is Your Personal or Financial Data Secure

Becoming ELON MUSK

Life Style

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Early Rising is Exceptional, Having Adequate Sleep is Better www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

COVER STORY

Rashi Saral | Business Connect

PIONEERS IN PROGRAMMATIC DOOH Spearheading a revolutionary transformation in the Digital Ad industry with Programmatic DOOH

GULAB PATIL

Founder & CEO ( Lemma Technologies Limited )

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“Every once in a while, a new technology, an

old problem, and a big idea turn into an innovation.

“

~ Dean Kamen

LEMMA are the pioneers of Programmatic DOOH in India that has brought a breakthrough in the arena. In an ecosystem dominated by Mobile as a primary medium to display ads, Lemma is introducing the digital industry to a fresh and robust digital medium in the form of Digital out of home screens (DOOH). Lemma, a pioneer in programmatic, has developed a cloud based programmatic platform that makes buying & selling of DOOH screens just as easy as mobile or web inventory. They are transforming DOOH into a mainstream digital medium with their programmatic platform that hones DOOH with capabilities similar to mobile and web advertising.

GOING INTO THE DEPTHS OF TECHNICALITY

Programmatic advertising simply involves automated buying and selling of advertising based on data and computer systems. Media Partners use an IoT based Lemma SSP (Supply Side Platform) to make their DOOH advertising inventory available to multiple Demand Side Platform (DSP) and Google DV360 platform. Lemma has its own DSP as well if Brands want to run their campaign directly through the Lemma dashboard. DOOH is now available on the bidder that sells multiple kinds of digital ad space, allowing DOOH ads to be bought and sold on a large scale along with mobile ads, Internet display ads, paid social media and many other kinds.

INCEPTION STORY OF LEMMA

Lemma is the brainchild of Gulab Patil, the Founder and CEO, who was intrigued by the installations of digital billboards in the city of Pune. He then went on to understand how these systems work & identified that there was a huge gap in the way DOOH media functioned in comparison to other digital mediums like mobile and desktop. Eventually, he realized that this medium hadn’t evolved as a digital medium in its true sense. This triggered the idea of creating a platform that would transform digital out -of -home media into mainstream digital. Gulab saw that with smart cities’ mission & other infrastructural development the DOOH industry in India was only going to get bigger. Thus, Lemma was founded in mid-2017 to overcome this challenge and also to capitalize on the opportunity in hand. [ 11 ]

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THE CLIENTELE

They extensively work with clients who are digital first as their technology largely caters to the growing needs within the digital advertising ecosystem. Digital Advertising is a booming industry growing exponentially, resulting in $26Bn spend globally by 2023. They are also working with offline clients as well who see merit in using the technology from the operational efficiency and measurement aspect. The online planners look at this medium as innovative, whereas the offline planners look at this as a modern spin on a traditional medium. Within a span of 20 months they’ve worked with some prestigious brands like SBI Life, Durex, Maruti Suzuki, Sony pictures and HP Inc. All of which have been made possible through some reputed and leading ad agencies. To name a few GroupM, Performics Resultrix, Dentsu Aegis Network and PHD (Omnicom Media Group).

KEEPING PACE WITH THE MARKET TRENDS

It’s important to acknowledge that industry is everchanging and in order to stay ahead of the curve and match with the competitors, you ought to move with the times for the benefit of long-term business planning. Gulab Patil says, “I am may not be able to read every interesting leadership article but here’s when social media serves as a powerful tool to keep track of the industry updates, so I am well connected to it.” Apart from this, a healthy discussion with his ace business partners from the beginning has helped Lemma to stay ahead of the game as each one of them has over 13+ years of rich experience within the digital industry before onboarding as partners with Lemma. Programmatic DOOH in India is still at its infancy and a lot of material in terms of Research and Reports are currently unavailable. Hence, they also rely on data gathered through their proprietary analytics tool, which gives them insights into the audience’s behavior & other relevant data gathered throughout IOT Beacons, Latlong data and third-party tools. To be a part of such a dynamic and vast industry that is changing by the minute, Research and Development are a must. The first year of their conception was spent in developing 2 key products, one a robust programmatic tech stack that not just worked independently but also was compatible with different DSP’s like Google DV360, MediaMath, AppNexus etc. making it a true key programmatic platform and second an IoT based software for digital screens that was compatible with multiple operating systems. This software basically makes any screen programmatic ready allowing media owners to then become a part of the digital ad industry.

DOOH IS CATERING TO THREE DIFFERENT AUDIENCES

Lemma platform is a solution that is not only designed to make DOOH mainstream digital but to also bring in www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

operational and cost efficiencies lacking in the way in which OOH is transacted today. Programmatic DOOH was an alien concept in our country not heard of till Lemma made its debut. In a nutshell, it is a technology that is presently catering to 3 different audiences and delivering an effective solution to each of the 3. • Digital Media Agencies and Planners - Coping with the lack of an innovative display environment, since mobile. Programmatic DOOH with Lemma has brought in a new avenue for their digital ads. • OHH agencies & offline planners – Coping with the tedious and partially manual process involved in DOOH ad planning and ad serving coupled with a lack of transparency in reporting and measurement. Lemma with its single view dashboard has bought in more credibility to the medium. • Media Owners – Coping with rudimentary content [ 12 ]

management systems and limited ad revenue sources. Lemma provides instant access to multiple advertisers while enabling media owners to be a part of a $350 Bn Digital ecosystem. Lemma platform is rich in features and a game changer. It displays high performance with the capability of being able to process billions of impressions within a single minute. Adding on, they also have some cutting-edge technology that makes them compatible with DSPs like google DV360 and others. The showstopper feature however would be their data management platform(DMP) wherein the platform is capable of ingesting vast amounts of data gathered through IOT beacons. Lat-long fencing and third-party platforms which then allow advertisers to repurpose this for any digital campaign in the future, thus enabling cross device strategies.

A SMALL YET SMART AND STRONG TEAM

To illuminate the importance of team work, Henry Ford rightly said, “If everyone is moving forward together, then success takes care of itself.” Moving on the same lines, Gulab understands well the importance of workforce and team coordination. He says,

“I don’t ever feel that I am with my employees. We are a family of 35 members. A small yet smart and strong team, helping me to run this business setup, successfully. A startup is always a challenge where everyone feels a little strained especially when we are doing so well, and as a leader it is my responsibility to ensure they don’t feel burdened & underappreciated, or more importantly demotivated at any given point of time.

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“

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Like any other company, they encourage occasional team lunches and celebrate festivals and encourage gatherings. In addition to this they have bi-annual meet-ups to ensure employees working remotely from Mumbai, Delhi & Bangalore to connect with the team here in Pune. The CEO says, “On a regular basis, however, every time I am in the office, I ensure we do the usual catching up and charcha over chai like they say and I pay keen attention to any problem that my team maybe experiencing.”

I2O FORMULA FOR BUILDING A HEALTHY WORK CULTURE

Holding onto the values and ethics is quite essential in personal relationships and for carving a professional foundation. We can’t neglect them. At Lemma, the ethics and values are paid proper heed to construct a positive working environment. Thereby, Gulab Patil encourages people with the I2O formula that helped him to build a healthy work culture. I2O denotes the following core values: • Innovation: Think and implement new ideas that have the potential to change the world. • Integrity: Show honesty and strong moral principles. • Ownership: Take the responsibility as their own. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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“I2O formula is helping me to align every person in the organization with my Vision and creating an identity for Lemma as an organization. This principle is also helping me to build good internal and external (client) relations.”

~Gulab Patil

PASSION FOR INNOVATION KEEPS THE MAN GOING

The entrepreneur follows the strategy – ‘Know your audience first before implementing a complete product’. For Lemma, he understood initially what the market need is and then defined a technology development plan. Innovation and experimentation are the quintessential attributes for any business or company. Taking into consideration these crucial aspects, LEMMA during the stage of Product Development creates the basic sample product to discover the market needs. After the in depth analysis, they frame a proper and structured Product Development Plan. The clients’ interest and their custom requirements motivate them to bring more innovations in product development. They keep learning new technologies and frameworks to implement the same and improve platform performance and stability. This also helps to bring creativity and inspiration to the team. Gulab Patil enthusiastically states, “Passion for innovation is what keeps me going and I am lucky to have found employees and partners who share similar interests.”

four pillars of

ADITYA KULKARNI Co-Founder & Board Member

MAYURESH PHADKE Co-founder & COO

GULAB PATIL Founder & CEO

SHARAD GADSING Co- Fouder & CMO

“If you have an idea don’t hold back. Set a clear vision and aspire to attain it. Never doubt your idea for its worth is more than what others may value it .” ~ Gulab Patil

AN INSIGHT OF THE ENTREPRENEUR’S STRUGGLES

Coming from a very humble background, Gulab’s father was a farmer and he was the only son to his parents. With much struggle in the earlier days, he with gratitude to them says, “My parents gave me the most valuable gift i.e. education. Like Mr.Kalam said “you could be robbed of riches but not your knowledge” and this has shaped my life for the better.” Henceforth, the maestro’s passion to keep learning and trying something new has resulted in Lemma; innovation born out of his curiosity and the ever growing thirst for knowledge.

BE THE BETTER VERSION OF YOURSELF THAN TO BE A PART OF THIS RAT RACE

In a world full of competition and a life that’s turned to nothing more than a rat race, Gulab encourages everyone to not compete with others but to just be better versions of yourself. Your success is to believe in your potential and one should measure his or her success from the last achievement to the current, rather than trying to measure success with others achievements. The CEO optimistically says, “I am happy if my story does inspire someone but my message to him/her is to become better versions of themselves which would keep you going and happy in the long run. Beating Competition [ 15 ]

provides temporary joy but outdoing oneself is a reward for a lifetime.”

FEATHERS IN THE CAP

Lemma is the first company worldwide to be IAB compliant for DOOH. Defacto, they are pioneers in programmatic DOOH in India with the capability of running campaigns through leading DSPs as their USP sets them apart from others. This basically concludes that theirs is the only technology that allows DOOH screens to be used as a true digital medium. They have recently won the gold for Best Technology Provider Programmatic Advertising Services at Code Studio 2019 India Technology Awards & Conference. While they have spearheaded the effort in India, they are simultaneously catering to the programmatic DOOH demand in other countries as well. A very recent milestone is the first programmatic DOOH campaign in Indonesia for HP Inc. was launched with Lemma. They’ve also partnered with AdSparc in Australia to cater to programmatic DOOH demand flowing in from NZ and AU. Global partnerships and expansion are the focal areas that they strive to empower. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

BCM Review

Becoming

ELON MUSK Technology, creativity, Innovation, and vast imagination took a entrepreneurial drive to the universe to bring more futuristic canvas. Be it the role of technology entrepreneur, Engineer, investor or a successful inventor the man has poised his triumphs in a glorious manner. The astounding success of the tenacious single minded sight no need any introduction unless you have spent your lives under the solid caves.

Today we the team of BUSINESS CONNECT MAGAZINE dedicate this article to none other than ELON MUSK.

Beyond all the jumps and bumps of the life, he managed to get the roads of success. Developing the relentless pursuit of work ethic, he ranked 21 among the list of worldâ&#x20AC;&#x2122;s most powerful people issued by Forbes. The 54th richest person in the world owns the worth of $21.4 Billion as on January 2019. Turn around the history:Elon Reev Musk was born on 28 of June in 1971, almost 47 year old guy owns A great journey of discovery. At the age of 17 he moved to Canada in Queenâ&#x20AC;&#x2122;s University later transferred to university of Pennsylvania. He attained the degree of economics from Wharton school, Degree of physics from college of Arts and science. The man began his PhD in applied physics and material science at Stanford University in 1995 but dropped it just within two days to participate in raging dot com boom for his entrepreneurial spirit. Subsequently seeded up the co foundation of Zip 2, a web software company with his brother Kimbal which was acquired by Compaq for $340 million in 1999. Musk then incepted X.com, an online Bank which was merged in 2000 with confinity, the latter become PayPal acquired by eBay for $1.5 billion in October 2002. In May 2002, MUSK founded SpaceX, an aerospace manufacturer and space transport services company. Along with helping Tesla Inc. with financial structuring , an electric vehicle and solar panels manufacturer in 2003 and became CEO and Product architect in 2006 of the same. Inspired by the efficiency, he mold the creation of Solar city, a solar energy services company that is now a subsidiary of Tesla Inc. operating work as chairman . [ 16 ]

In 2015 he co-founded open AI and Neuralink in July 2016. In December 2016 the cultivation of The Boring Company is harvested, an infrastructure and tunnel construction company founded by Elon Musk. In a interview Musk has stated that “goals of Space X, Tesla and solar city revolve around his vision to change the world and humanity” the aims of the successful entrepreneur include decline the rate of Global warming through sustainable energy efficiency and productivity and consideration, also reducing the risk of human extinction by establishing a human colony on Mars. In a website it was also claimed that the relentless work ethic makes him popular for known as to work around 80-100 hours per week. Untold Stories of ‘Real Tony Stark’:• One of the oft-told story about Elon Musk is that he wrote code and built a functional video game called “Blastar” at age of 12 which was reportedly sold for $500 that means he moved on the paths of becoming successful entrepreneur very earlier. • His early interest in reading Philosophy, science fiction and fantasy novels reflects the sense of idealism and humanitarian aid. • He has defied critics and made advance in all three frontier of Internet, The Transition to renewable energy sources and space colonization. • He holds South African, Canadian and US citizenship • He is founder, CEO and lead designer of SpaceX; • Co-founder, CEO and product designer of Tesla Inc.; • Co-founder, CEO of Neuralink; • Founder of The Boring company; • Co-founder of PayPal • Co-founder of Open AI • Chairman of the Solar City . ELON’S WORDS :Let’s read some popular words of encouragement and guidance by one of the inspirational person of the world.:• “Failure is an option here. If things are not failing, you are not innovating enough” • “If something is important enough you should try. Even if the probable outcome is failure.” • ”Tip #1: Work super hard,” asserts Musk in a discussion speech on the secrets of success. • ”I would like to die on Mars; just not on impact.” Musk believes that rocket-based space travel is the key to humanity’s future. Wrapping up:This was a great journey of life of Elon Musk in a short blink. The inspirational and motivational person who has poised to be a great working machine in the technical frontiers so as to bring world in next zone. Hope you are inspired and motivated by the prosperous and successful business man.

Business connect wishes you a happy reading!! Happy entrepreneurship!!

ONE WHO PERILS DO ENVIRON,

THE MAN THAT MEDDLES WITH COLD IRON & STEEL Kapil Mishra | Business Connect

he toughest steel is forged in the hottest fire. Steel is the metal of industry. All the tools, railroads, machines, cars, buildings, andbridges all are built primarily out of steel, which is just an iron metal with a few percentages of carbon added. CMSR steel Private Limited is agigantic company which deals in iron and steel like HR PLATE, HR SHEETS, HR COIL & COLOUR COATED SHEETS CMSR steel was incorporated in the year 2017 and its parent company is AR steel suppliers, they were in this pursuit of professional from past 12 years. AR steel suppliers were their progenitor company which is originated by Mr.chand Pasha in the year 2007. Thenceforth, the company was given in hands of his son, Mr.Moin Pasha in the year 2015 when his age was just 17 years. Mr.Moin was a juvenile and avehementson who was excited and passionate to take up the family-run businessesand taking his father vision to the next level, which makes the company’s annual turnover estimated around 10 to 12cr till 2013-14. CMSR steelsarewholesaler and retail dealers withthree branches in Bangalore and one in Mumbai. They do specialized steel jobs for machine and components manufacturers like (CNC cutting and manufacture of bigger size beam/channel). Key Points • They are dealers of JWS steel, sail, POSCO, and Hyundai Korea. • MoinPasha’sVision is to take the company to the next level, from proprietorshipto aPrivate Limited company, which deals digitally. • It was India’s first company which created a website for the first online platform to buy iron and steel products. • One can simply buy anything from Amazon, this plan has worked out for them and increase their revenue more than 10 times. • When the revenue started generating,the company’s annual turnover also increased by50 crores plus and they became one of the biggest wholesaler and retailer in Bangalore. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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MOIN PASHA (Managing Director)

THEIR STRENGTH IS THE WEAKNESS FOROPPONENTS They bring unique ideas to market and have different types of strategies. They deal digitally to keep up with new changing technology, ideology and improving efficiencies. They render the best possible support to the clientele after sales also. They conceivably deal with all the type of grades in HR plates like E350, E410, S335 &,etc. which nobody keeps under one roof investing a lot of money for the long term that makes them way better than competitors. They do have more than 10 quality checkpoints to match customer needs. REAL TRANSFORMATION REQUIRES REAL HONESTY They saw more than 108% growth and transformation happening for start-ups in their field in India. Now there are many institutes and NBFC banking platforms, which are coming forward to give start-up companies’ loans and there are also some bigger companies, which are investing for a start-up companies based on their ideology. If it talks about the Bangalorecity, then it is a silicon valley and biggest IT hub in India, where youcan see automobile industriesare expanding day by day, in that area steel is used a lot. Start-ups are having a great opportunity to do good business. THE STRIVE ANECDOTE Nonetheless, everything came easily but it was very difficult for Mr. Pasha to understand how the company works, how to manage everything, as he was just 17 years old when he hegemonies his family ancestry. It was a big responsibility for him to foresight their company, which is running only on 5cr of investment in 2013-14. To further doingand expanding their businessbig,they need a big investment as he was just a newcomer in this business andfacing obstacles for a bigger financial investment. The struggle for doing a bigger business,by running behind the banks for a sound investment is the hardest stage of their story. However, they finally got an overdraft facility by a very good mentor. When he explained his points, plans and strategies then the investor sanctioned 1 half of the investment to their support. Theydo face many other problems like: For warehouse facility to stocking material,they had to invest there also. Apartfrom facing so many problems, he never gives up. All the quotidian, at least for two hours per day and about two hours each night, he was thinking only about new ideas. THE RELATIONSHIP WITH TIME CHANGES WHEN YOU’RE CAPTIVE

“Be the change that you wish to see in the world”

They Leverage their team,and have their eyes and ears to the ground, too understand the market scenario. Exemplar • They use SEO and other Marketing tools for making themselves better in the market • They subscribe to trade journals for the betterment • Theyremember to network and connectivity • They engage with your customers regularly R&D (Research & Development) plays a very important role in the success of their business. R&D helps their business to have a competitive edge over their competitors. It is the R&D function that develops, executeplans by research planning, and much ahead of other functions. The R&D function needs to have a clear foresight about future problems that need solutions for industry. NO OTHER SUCCESS CAN COMPENSATE FOR THE FAILURE IN THE FAMILY This is true that - No amount of money or success can take the place of time spent with your family. Mr.Moin, founder of CMSR Steel, would like to spend most of his time with the familyfor takingsome new and refreshed thoughts from his father and younger brother. Mr.shahid Pasha is also a partner now, who helped in building new ventures with him and apart from work he likes to drive luxury cars, and bikes which they own few.

“When you love what you have, you have everything you need.” Mr. Pasha’s role model is hisfather from day one, by whom he learn efficiency and effectiveness of business. His prominent role model is Mr.LakshmiMittal (chairman of ArcelorMittal) world’s largest steel making company. He learned from him “In business life, - first of all you need to have the commitment, dedication, and passion for what you are doing.” THE NIGHT OF THE GOAL AND WARRIOR OF THE DREAM! They have achieved India’s business awards 2018, for best steel suppliers in Bangalore, they also have achieved Karnataka MSME supplier of the year 2017 along with these achievements they do achieved –“ Youngest entrepreneur of the year 2018”. In the year 2020, they are targeting their annual turnover of 100cr, which is nowof 60cr. They are planning to increase their business to come in the real-estate till 2020. They are also planning several more branches in other states to expand their business. Lastly, they give a message to readers of the Business Connect magazine “Success is not final; failure is not fatal: It is the courage to continue that counts.”

They update their news feedevery now and then. It’s crucial to be on social media - every day but they keep them updated with this juncture. [ 19 ]

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EMPRADA MINES AND MINERALS MINING EXPORTS

RECREATING QUALITY

EMPRADA MINES AND MINERALS “I believe that, The new age entrepreneurs should be ‘Capitalist in mind and Communist at heart’. An Inclusive mindset would always fetch positive results.” Vikram Akepati, President & CEO

Yashika Sabharwal | Business Connect Bringing in technology to revolutionize the existing state of Barite Sourcing has made Emprada Mines and Minerals the Startup of The Year 2019. Through their innovative model of production and purification in their field of expertise, Emprada is creating a lasting legacy in the Barite industry. Within just a few years of its inception in 2015, the company serves the global majors in this field in over 20 countries across 5 continents.

COMPANY OVERVIEW

Emprada Mines And Minerals is an American Petroleum Institute (API) Certified Company (License No : 13A0094), directly sourcing from the world’s single largest barite mine extended over 225 hectares with more than 50 million tons of reserves, they are specialized in providing high quality Barite Powder (up to 96% BaSO4) without any toxic materials to their clients. It is of premium quality and purity, which makes it all the more appreciable. They conduct strict quality tests in their state-of-the-art laboratory to ensure the delivery of high quality Barite Powder as per the API 13A and other industrial standards. Incorporated in 2015 with Headquarters in Austin, TX and Production Plant in Andhra Pradesh, India with over 50 full time resources, they have made exponential development in the exports of Barite starting with 7000 MTS in 2015 to 250000 MTS in 2019. Emprada, an expert in Barite supply, has the most sophisticated manufacturing facilities to produce the purest form of Barite with in-house production capacity of 15,000 MT per month. They use a combination of processes to manufacture different specification of barite powder used in oil drilling mud chemicals as defined by “American Petroleum Institute”. Their mission is to provide best in class, drilling fluid chemicals for the clients’ drilling needs. Emprada always adheres to the market trend and expands its www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

product range in response to changes in customer demand. They maintain strict compliance for the packing policies of their customers. Vikram Akepati, CEO has completed his Master of Engineering in Manufacturing and Management from University Of New South Wales, Australia and worked in Fortune 50 companies in the USA for over 15 years in decision making roles. Vikram has the expertise to handle the clients effectively. Archana Reddy Akepati, Director of Finance has completed her MBA in Finance from Institute of Public Enterprise. She has worked in various domains like stock broking, OTC derivatives market and Mortgage department in companies like UBS, London and Wellsfargo, India. Dr. Prasada Reddy Akepati, Director of Innovation Strategy is an expert in globalization, trade, foreign direct investment (FDI), economics of technological change, corporate strategies and management of technology.He worked in various positions at United Nations Conference on Trade and Development (UNCTAD), Geneva and Lund University, Sweden before joining the Emprada group. Sreevatsava Danthanaraju, General Manager is a TechnoManagerial Professional with over 15 years of experience in People and Operations Management. He had worked with IT Product Development and Services companies prior to joining Team Emprada.

ACHIEVEMENTS SO FAR

Emprada has been a live example of the transformation taking place over the years in their field, being the last one to enter into this business which had been in a downtrend when they incorporated. There have been quite a few established companies which had a market share over 90% and had been in business for over 40 years. But with the new age practices, effective client engagement, strategic

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initiatives focusing on quality and delivery they were able to penetrate and capture about 20% of the market share in just three years, and opened new avenues as well. In an established business with cutthroat competition, the only edge they have over others is innovation and doing things differently. They have set up a state of the art API Certified (Best in the industry) Quality Analysis Lab with qualified analysts to perform rigorous testing on the material to qualify for exports. • Financially, they have crossed 15M USD in sales in 3 years with 100% increment Year-Over-Year for the last 3 years. • Their exports crossed 150000 MTS in FY 2018-19. they were recently recognized with “Star Export House Certification” by Government of India. • They have built Five manufacturing units and employed 50+ full time employees, one of the highest in this business. • They have been awarded API Monogram – Spec 13A (License No: 13A-0094) certification by American Petroleum Institute, USA (Highest recognized certifying agency for Barite in the world) for having the best quality process. • They have achieved ISO 9001- 2015, ISO 14001-2015, OHASAS 18001-2015 for their quality standards. Emprada Mines and Minerals was incorporated with the objective of catering high quality barite minerals to industries which require them. They are a manufacturer, exporter and supplier of Grey Barites Powder in national and international market having vast experience and knowledge in this field. They have won the trust and confidence of their customers by consistently offering premium grade products at market leading prices.They have made it a practice to check the product on different parameters before delivering it to the customers. Their team of professionals makes sure that each of the products that they offer are of the highest standard and can serve the purpose of the clients efficiently. They also strive to fulfill their corporate social responsibility by providing employment opportunities to those in need. A 100% of the employees that they have are local to the area. Emprada has helped them by securing their employment and uplifting their living standards. They have also been generously contributing to the local schools.

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INFRASTRUCTURE AND LOGISTICS

• Barite Factory with five high speed 5 roller pulverizing mills. • In-house production capacity of 15,000 MT/Month. • Covered warehouse & open storage area of 270,000 sq.ft for stocking. • State of the art laboratory techniques for quality control. • Laboratory with full testing facilities as per API 13A. • Material Handling Equipments like Forklifts, Pay loader, Excavator, Fleet of Trucks, Hydraulic & EOT Cranes. • Manufacturing facilities are equipped with a variety of Customized Packaging solutions. • Closer to the Port for easy transportation of jumbo bags. • Tie-up with transporter companies for shipping of material to the sea port. • They offer FOB or CIF terms from major Indian Sea Ports (Chennai and Krishnapattnam) depending on the requirement.

THE VISION

At Emprada, they strongly believe in the philosophy that the relationship with the clients can only be built based on the quality and standard of the product delivered. Emprada has developed its own testing and quality control for delivering the high standard end product. The company has fully equipped state of the art laboratories, staffed by highly qualified and well experienced technicians for barite sampling, testing and analysis. Their R&D teams along with the technicians always work hard to improve the quality of their end product. The lab is equipped for sampling and sample preparation, chemical analysis, flame photometer tests, sieve test, determination of specific gravity and bulk density and high temperature fusion tests. Random sampling of the powder is done throughout the production cycle to maintain the standards. Their vision is to become a market leader and provide exceptional quality barite mineral to current and prospective customers by capitalizing on their mutual commitment, loyalty, integrity and respect for each other. The focus is firmly upon business development, innovation and providing support for each new emerging international opportunity. They believe in working with their suppliers and customers on an open, honest and transparent basis which helps to build mutual trust and long term relationships.

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

BCM Review

Revealing Green Tea’s Anti-Cancer

Health Benefits T

ea is essential to social life to discuss business, philosophy, poetry, and politics in the modern world. Tea or “Chai” is the most popular hot beverage consumed by two-thirds of the world’s population. Green tea has been found to be phenomenal in terms of health benefits. It helps you remain active, refreshes your body and mind, is sugar-free, have no calories and is full of anti-oxidants. The incidence and prevalence of cancer have been lower in Asian countries than in Western countries. One potential reason for this would be the use of Green tea in the daily diet.

Active Ingredients Present in Green Tea

Tea plant Camellia sinensis sinensis has been cultivated for thousands of years and its leaves have been used for medicinal purposes. Green tea contains nutraceuticals or bioactive compounds called catechins. EGCG, (−)-Epigallocatechin-3-gallate is the main type of catechin (or Flavonoid) abundantly present (50-75%) in Green tea. It is the most effective anti-cancer polyphenol present in Green Tea. Compared to other sources of caffeine (like Coffee), the presence of L-theanine, an amino acid that produces a relaxing effect, makes Green tea unique. Although the amount of caffeine present in Green tea is more, the rate of absorption into the body is much slower than the caffeine present in coffee. Green Tea exhibits anti-inflammatory, antiobesity, antidiabetes, and antitumor activities. In the most recent study, published last month in the Journal of Nutritional Biochemistry, found that Green tea extracts prevent obesity by gut dysbiosis (microbial imbalance in the gastrointestinal system) and limiting endotoxin transformation. Earlier reports have confirmed its effectiveness in reducing blood pressure levels and reducing the risk of lung cancer and Type-2 diabetes. Green Tea may offer other health benefits like the decreased risk of stroke, gum disease (Gingivitis, inflammation of the gum and Periodontitis, inflammation affecting the bone and tissues of the teeth) and lower risk of arthritis.

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Intake of Green tea (5 times or more per day) would show health benefits in people and may lower the risk of several chronic diseases. Two cups of Green tea help in preventing hangovers (after drinking excessive alcohol) by maintaining proper hydration of the body.

Advantages of Green Tea

The health benefits of Green tea intake are: • It lowers the risk of most common type of cancers (Lung, Prostrate, and Breast). • It enhances metabolism and assists in weight loss. • It helps in releasing body and mind (due to the presence of L-theanine, an amino acid) and promote mental health. • It guards the brain against the harmful effects of aging like memory loss (Short & Long term) and Alzheimer’s disease. • It eliminates bacteria in the mouth and helps support dental health. • It lowers the risk of cardiovascular diseases

How Green Tea is different from Black Tea?

A brewed Green tea is typically green, hence the name. It is made from the processed leaf of Camellia sinensis sinensis. The different types of Tea, black, green and oolong, are based on the processing or harvesting of the leaf. Green tea is prepared from non-fermented leaves while Black Tea is prepared from fermented leaves. Oolong is made from Semi-fermented leaves.

The story of Tea Origin

India, the world’s largest consumer of tea, is also the second largest producer of tea, in the world. The world’s most popular Indian tea varieties include Assam and Darjeeling tea. There are several legends regarding the origin of Tea. According to a popular legend, the origin of Tea dates back to 5000 years ago in China’s first emperor, Shen Nung. The other legend ascribes the discovery in India in 25-221 A.D. when Gan Lu, a Chinese scholar had visited India for the study of Buddhism took along with his new beliefs of Buddhism and Tea. Today the tea is consumed all over the

world, with particularly large industries in India, Srilanka, China & Kenya.

Assam Tea (Camellia sinensis assamica)

Assam play’s a major role in the country’s tea map by producing more than half of the total tea production of India. Not only this, Assam alone produces about 29 percent of the world Tea production. Establishment of the first tea garden in Assam was done in 1835 by the East India Company. The indigenous Assam tea plant is significantly different in some respects from China. It is a delicate plant having larger leaves containing more sap and so stronger tea can be made.

Mechanism of Green Tea action

• Green tea absorption takes places predominantly in the small intestine from where it passes to the large intestine where colonic microflora acts upon. • Green tea metabolite EGCG after being absorbed is transported to the liver where it undergoes extensive methylation, glucuronidation, and sulfation by the cytosolic catechol-O-methyltransferase enzyme. • EGCG has antioxidant effects, hence prevent oxidative injury to DNA and proteins. It may also inhibit the formation of intracellular peroxides. • EGCG may suppress tumor growth by preventing angiogenesis or influencing Interleukin production. • EGCG helps in inhibiting of carcinogenic bacteria (Helicobacter pylori in the stomach). • EGCG may also work to increase the catabolism of carcinogens. • EGCG inhibits the intracellular enzyme fatty acid synthase.

Conclusion

Tea is the most widely ingested beverage in the world after water. Green Tea contains polyphenols, Epigallocatechin-3-gallate and other components that may reduce the risk of developing chronic diseases such as cancer, cardiovascular diseases, arthritis, and diabetes. Due to the enormous health-promoting benefits, it is recommended for all to drink the tea.

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www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

Today

Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. I would like to subscribe* Bussiness Connect for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. _________________________ dated ___________________ of Rs. ________________ of bank __________________________________________ Branch ______________________________________________ drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME _____________________________________________________ Company Name _____________________________________________ Designation _____________________________________ Address _________________________________________________________________________________________________ _________________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________ Email (Required*)__________________________________________________ Age in years _______________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ___________________________________________________________________________ How did you come to know about Business Connect? ______________________________________________________________ Now you can also subscribe through credit card: visit - http://www.businessconnectindia.in

All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 701, DDA 2, Janakpuri District Center, new Delhi-1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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EPCOT DOWNTOWN VENTURES

PIONEERS OF REAL ESTATE THAT WALKS ON 4Ts TALENT, TRUST, TECHNOLOGY AND TRANSPARENCY Vikas Jha | Business Connect The excursion of success and all started when Abrar decided to take a plunge into the arena of entrepreneurship. Recalling his memory, the maestro has seen many of his colleagues often talk about quitting their well- established career in one of the best known real estate consulting firms of the times, but nobody had that courage to take that very first step in order to achieve what they wanted to achieve. On this notion, the elite Abrar Ahmed states, “When this idea got germinated, it was mainly due to our limitations in implementing the majority of our ideas/concepts in the corporate ecosystem. While in that process we end up giving our best/long hours to the same ecosystem at the cost of our personal lives and in these innumerable challenges, hence I thought that despite giving your best, you end up in the loser’s side. Therefore, I decided that I have to dive in the pool with my limitations and with the thought that I will cross the bridge as it comes and not complicate the matters further by boiling the ocean.” According to our rooted entrepreneur, for any business to thrive one needs to know his or her limitations. From a set of experiences and self-realization, Ahmed realised that his weakness was to take that very first and crucial step with respect to his concept and strategy. On the positive nook, his signature strengths were hard work and ruthless execution. After deep thought and attention, he dived into the space of unknown as he envisioned some rough sketch of what he had to do and the ship had left the dockyard for a year long journey. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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To customize solutions for clients

To become a source which connects problem with the solution

In this expedition, the entrepreneur has learnt a multitude of essential things like running the operations depending only on collections, how to expand when you are not very sure whether to penetrate or expand horizontally under limited financial resources, then to cater to the Indian Diaspora in Gulf, learnt a lot while doing strategic tie up with a couple of companies there in order to get a foothold in Gulf, building the right culture from day one in the company, learning and understanding the fact that any business group needs to diversify and de-risk its portfolio. Sharing his learnings of the professional realm, the CEO states, “The biggest lore that I learnt is that to what level the company can be constructed independently and from where it would be needing support.” However, the entrepreneur focuses on things that he avoided completely during the struggling period. He successfully stopped behaving like a CEO and got his hands dirty. He did not hire people out of competition with higher salaries and fancy designations. His financial constraint fortunately became his strength. Abrar Ahmed stuck to the core principles even during rainy days. Completely avoided the lure of fancy offices and the tendency to compete with the competition in the industry. He feels happy to not falling into the trap of technology to augment the processes, though he is not undermining the technology here. Through these learning and careful avoidances, the birth of Downtown Ventures took place and slowly it emerged into a Group company with interests in real estate residential brokerage, consumer retail, white goods services with separate product vertical and cost centre.

INSPIRATION BEHIND THE NEW VENTURE

Abrar Ahmed always had a dream of owning an empire rather than working for somebody to build his empire. He prefers taking risks and experimenting with various new initiatives, constantly without getting into too much of investments. This requires a lot of free hands and is very difficult to get into a governed / controlled corporate world where people are not always

To gain Trust of all the stake holders

aligned with your thoughts. When you are your own boss then all these can be done without getting approval hassles.

ADAPTING TO THE LATEST NEEDS OF MARKET

See the market has undergone a sea of change, the way you acquire a customer, the way you engage with your customer, the way you retain a customer, rewards program for the customer and employees have undergone a rapid transformation. Some old machinations have undergone reforms, but to the best of his knowledge some of the basic principles of any business are Talent, Transparency, Trust, Transactions and Technology. These principles have not changed and there is no possibility of that in the near future. Very soon you are going to see some series of new strategic initiatives from their side addressing the key stakeholders of their business model. Talking about the competition in the market, Abrar Ahmed says, “I don’t believe in competition, whatsoever competition is there, it is within Downtown. I am not in the valuation game. I am here to successfully complete my mission which is to form a globally renowned company, but if you still insist on the differentiators, then 5 Ts as mentioned above are critical, honestly if you ask me today it is WIP but very soon you are going to see some disruption in the market.” Technology is important and will play a pivotal role in transforming businesses, but it is not a pivotal differentiator. Technology will play a role when businesses are in a particular stage. As far as Residential Real Estate is concerned the role of technology can play a critical role in demand generation. The entrepreneur has some inspiring words for startups, “Always believe in your goal. Your goal is non-monetary. During the incubation or seeding period be prepared to struggle. Foundation is important the rest can follow.” [ 29 ]

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

Dr. Amit Mishra | Business Connect Business Connect, in a conversation with the moving spirits behind CIO Dimension, covered some interesting insights behind the multi-faceted organization for the edition of ‘Startup of the Year.’ Let’s do a quick round-up of the facts and faces behind CIO Dimension. HARINDER RANA - Founder & Managing Director — Harinder Rana is a well-known business leader with enormous industry acumen and relevant expertise in experiential marketing, cutting across domains such as IT, automotive and consumer durables. Harinder is the founder of the Fervent Group and the moving force behind CIO Dimension. RAHUL BAHUGUNA – Co-founder & Chief Executive Officer —Rahul Bahuguna is a seasoned strategy management professional who’s helmed managerial positions in several reputed organizations. He possesses extensive experience and expertise in digital marketing with a focus on Telcos, Internet, FMCG, Airlines and IT, having played stellar innings earlier on with WebChutney, JuxtConsult, Ibibo Group & Digivaasi. NEELESH KUMAR RASTOGI – Co-founder & Chief Strategy Officer—Neelesh Kumar Rastogi is a strategy and business leader with rich experience and expertise in driving transformation across the IT and Telco sector in India. Neelesh is responsible for all strategic engagement, partnerships and alliances of CIO Dimension—apart from developing overall strategic direction for Fervent Digital. Prior to being onboard Fervent, Neelesh worked with several reputed IT firms such as Microsoft, www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

Reliance Communications, APC by Schneider and HCL Infosystems. KALIKA HOOJA – Co-Founder & Chief Creative Officer— Kalika Hooja leads the creative team, possessing relevant experience and expertise in brand building, 360-degree experience of creation, campaigns, digital initiatives and social media as well as online advertising and applications. Before igniting Fervent Digital, Kalika co-founded Fervent Marcom and Studio Rocket Design. Please walk us through your company profile and your offerings in detail. KH: CIO Dimension forms part of Fervent Digital – a technology+marcom hive-off from the main Fervent Group – an integrated experiential services company, offering exceptional creative and digital solutions as well. Fervent Group was incepted in 2010, while CIO Dimension has completed a month of its existence. What inspired you to start this venture? HSR: Our North Star has been the challenging yet achievable dream of our Prime Minister, Shri Narendra Modi, who outlined his vision of making India a five-

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trillion-dollar economy by 2024, of which one trillion dollars alone is aimed to be from the digital ecosystem. The current advance-tech ecosystem has two main entities. On the one hand, there are startups who are working at the granular level to come up with techenabled solutions in these domains. The other end of the spectrum has the corporates with potential use cases for implementing such advance-tech solutions for creating disruption and never-before efficiency, in our business processes. This is the vacuum that CIO Dimension seeks to fill – spanning the gaps to generate revenues that are not just incremental – but phenomenal. To accelerate technology disruption – and thereby create innovation by enabling smart and relevant conversations. What gives you an edge over your peers and how is your company different from others in the same space? Please mention some of your strengths. RB: We, at CIO Dimension, believe that India can and will create prosperity for its 1.35 billion citizens by transforming the way the economy creates value and will be driven by product & technology innovations across various industry sectors. As part of our core philosophy, CIO Dimension aims to • Accelerate technology disruption by empowering smart and relevant conversations. • Enable technocrats and businesses to make technology implementation easier for maximized productivity and efficiency. • Power the engine of our profitability by getting the right mix of information, people and technology in the right place and having done that —to tell the truth well. • Be the change agent of disruption and ensure that business, entrepreneurs, knowledge workers and society at large – are all better empowered, enabled and enriched as a result of the changes that we seek to usher. What message would you want to give to other startups, in the entrepreneurial world?

NKR: With our experience with several clients, what we’ve seen that in most corporates, it is the CIO Dimension who prioritize investment decisions — especially those that are about increasing value for end-customers. Digital transformation in this era of Industry 4.0 is inevitable. And even though all organizations have plans to embark on this journey, various surveys project that more than 80% are still at the planning stages and yet to start their first project!!

So, as a platform, aiming to bring both advance-tech startups and CIO Dimension on the same page, we’d say that it is essential to keep doing disruptive work that’s ahead of its time. Kyonke “Apna Number Aayega.” Please let us know about the achievements and milestones of the company. HSR: Some of us had tossed around ideas as early as October 2018 with some stray thoughts of creating the start-up. Then, Rahul and I met Neelesh, but for the other startup idea. Both CIO Dimension and the other start-up (which shall materialize soon) have been in incubation as part of Fervent 2.0. So, when some of us met this mentor—who was also a prospect —somewhere between the conclusion of the meeting and the walk to the car parking, our ideas had crystallized into the start-up. We now had definite glimmers of what we wanted to do. We then pitched the idea to our mentor and he gave us a firm two-thumbs up. May 2019: What with the election and other urgent projects at hand, this went off-focus for a while, but never out of sight. June 2019: Once the election results came and we heard the Prime Minister’s vision and blueprint for the fivetrillion-dollar economy, there was no looking back. August 2019: Finally, CIO Dimension saw the light of day. After months of toil, planning, burning the midnight oil and brain-storming sessions all over the NCR. And it all links back to where we began — almost five years of fulfilling a burning desire. To push ourselves to do more, to go farther than where we already were. How do you see the future of the start-up, and what plans do you want to achieve shortly? RB: From the 10,000 startups that we currently have in the country, the winners will be the ones who ensure disruption through advance tech to create innovation and maintain clear blue water between them and the other players in the market. NKR: And how soon the CIO Dimension get to implement such advance-tech in their companies by talking to the advance-tech startups on our niche platform, will decide not just ours, but also India’s growth story. And that’s an exciting time for all of us! LEGEND OF RESPONDENTS: HSR: Harinder Singh Rana; RB: Rahul Bahuguna; NKR: Neelesh Kumar Rastogi; KH: Kalika Hooja

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www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

BCM Review

LIFE STYLE In olden days, if you remember people use to live longer lives than the men and women of today. Have you ever thought, ‘why? You all are aware of this; I may be acting as a pointer, who is pointing you all the readers to have a deep look inside your life style and then the lifestyle of your grandfathers and grandmothers. In their times, the lives were not robotics, they use to enjoy everything whether it’s work or their relationships. They were indulged in lot of physical activities and lead balanced lives.

But if we closely look into the livelihood of today’s generation, then we will know everything is so haphazard; they are running, running and running. No peace of mind, happiness and purpose are there. This article, I am writing for all the working people to provide an aid so that they can balance a healthier life and enjoy the true meaning of life i.e. happiness and peace. Right food, sleep, health, work are the ingredients of happy and beautiful life. Let’s find out the article below and get to know how to lead a life with healthy life style. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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Food

Today’s generation is pizza eating generation; they are surviving on junk food. There is no conscious diet they are taking. So, it’s the prime requirement to eat right. Eat green vegetables, fruits, pulses, etc. Be a conscious foodie rather than just a foodie.

Sleep

Sleep becomes the second priority, if we look closely to the life style of our youth today. They spent uncountable hours just scrolling what’s app or Facebook account, I find it quite insane, because people of older generation also lived a way happier lives than us. It’s quite important to take 8-9 hours of sleep. I know because of work stress or some other personal reasons, it becomes quite hard to maintain it. But let’s just try to not scroll the mobile phones 1 hour before going to bed.

Exercise

Doing physical activity is really beneficial for the livelihood. Gym becomes the modern trend for the girls and boys to be fit, which is quite a nice way to be fit for the fitness freaks. However, 15 minute walk will also do a lot and keeps you fresh and rejuvenates your spirit.

Meditation

Personally, I love to give myself alone time, where you can peacefully sit with your all senses alive and dig deeper insights of pious soul. Your concentration level gets enhanced. Deep breathing relaxes the body, reduces the stress, lowers the daily anxieties, and makes you more focused. Meditation keeps you rejuvenated and the feeling is so surreal. A balanced life can be lead in your busy hours also. This depends on the priority. Work is an important part of life, undoubtedly we cannot live without it, but it cannot shade the other aspects of life, so this is quite important to give heed to other aspects of life. The good bonding with the people around also makes you live a longer life. [ 33 ]

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

THE INTEGRITY OF CONSULTING AND SERVICES IS A TRIUMPH WITH GLORY

“

Anything successful or which is meant to be permanent never comes easy. Anything which is earned easily goes off easy and quick Ashish Rajendran

Sugandh Bahl | Business Connect The difference between your company and targeted competitors is the basis of your advantage. If the business is self-supporting then they already have some kind of competitive advantages no matter how small or subtle their business is. The objective of HSESAVVY™ CONSULTING and SOLUTIONS OPC PRIVATE LIMITED is to enlarge the scope of advantage in terms of best consulting solutions and services, which helps to develop the best out for Business world.

”

HSESAVVY™ CONSULTING and SOLUTIONS OPC PRIVATE LIMITED has stepped into the service industry with the aim & objective of providing various unmatched services such as Training, Audits, Business management advancement (Growth), Business Analysis (To Rev Up the existing Business), Documentation services pertaining to HEALTH SAFETY AND ENVIRONMENT (HSE) thereby, aiming to increase awareness towards Health and Safety throughout with self-innovative ideas of interpretation. Their training services are also inclusive of in-house programs pertaining to Leadership, Sales, Marketing, Gap Analysis and more. Their services are best suitable for Corporate as well as for individuals. The main motive of the key official Mr. ASHISH RAJENDRAN, Founder and Managing Director is to have continuous and continual improvement with the growth of himself and the others. Views On Startups The startups in India is undergoing a definite transformation currently. According to an article which Mr. ASHISH, read on Livemint.com that – “India is most likely to overtake Japan probably by 2025 and to become the world’s 3rd largest economy”. Whereas in his field of work there is no big transformation noticed so far. Eventually, there are a few companies (startups), which are emerging and rising towards success fortunately, and with pride they are amongst them. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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Hurdles Towards Success The company was incorporated in the year 2018, initially there was only hard and smart work, which was and is with respect to time and effort. In the early stage, he himself used to work for 7 days a week and more than 12 to 15 hours a day to get clients/work-orders. But only after months of hard and smart work he and his clients started delivering them quality services as per their requirements. (HSESAVVY™ is ISO 9001:2015 certified – QMS and MSME registered) The only thing which kept him positive and going all the way till date and also in the future is a quote from ‘Bhagavad Gita’ – “Energy once produced will never fade off or will go waste because there is a rule of the universe which is to maintain balance at all times.” Hence it came true for him in all of his hard work came fruitful. The Clients And Their Trust Do The key focus of HSESAVVY™ is towards the management enhancement through updated training which includes training of management level professionals from various sectors, but more precisely they serve and are best in their USP which is HSE [Health Safety and Environment] sectors. HSESAVVY™ being an ISO 9001:2015 QMS [Quality Management System] certified company they believe in providing the clients the quality work which enhances their reputation and definitely satisfies the client’s need. This way they not only ensure unbreakable faith of the clients but also establishes a strong and happy professional bond which leads both of them towards success with continual growth. Keeping Pace With Changing The Marketplace In order to keep pace with the changing market, it is necessary to change with innovative ideas. “If you follow the trend which someone else has set, then there is no room for innovation”. What Mr. ASHISH, personally believe is that “Not to think within the market trend but try to look ‘OUT OF THE BOX’”. In addition to that, the need to be perfect is to think positive about implementing the strategic recommendation whenever and where ever required. Therefore, Research and Development is a key part of every business’s success in terms of adaptation of changing trends. Views On The Entrepreneurial World And Mentorship “Entrepreneurs who have the objective of growing rather than just making a monetary benefit, this market holds good potential for them”. As he discussed earlier that one needs to think out of the box, “If you are confined with the thought of money making one will never see the bigger opportunity”. Mr. RATANJI NAVAL TATA he is the role model for Mr. ASHISH; he gets his inspirations from his Quotes. One of his quotes which have changed his perception towards business is, “I don’t believe in taking the right decisions, I

take decisions and make them right”- Mr. RATAN NAVAL TATA. There is a lot what I have learned from him and yet many more to learn. “He is an irreplaceable legend in my eyes and will always look up to him for gaining inspiration from him”. Employees And Society According to Mr. ASHISH, employees are the spinal cord of every business, and he listens to his employee’s suggestions with rationality when it comes to recommendations for improvement. He ensures everything is done in accordance with the employee’s Morale Boost. Besides that, Mr. ASHISH practices Positive Leadership to ensure that his employees would see him as a teacher who guides them in the path of darkness with a lantern. Currently, he is planning to provide free basic safety training to the people. It is still in the planning stage, they will choose a venue in a state, twice in the coming years. In this plan, people can be benefited and become aware of the basic real-life safety pertaining to the environment, themselves and others. Apart from work, He likes to spend his quality time going on bike rides, (Long rides at least once in two weeks), apart from that he loves to read prestigious books. Achievements And Futuristic Goals The latest achievement for him is that HSESAVVY™ is in the mid-stage of Business expansion. Mostly by the end of 2019 HSESAVVY™ will have an expansion in the Middle East (UAE to be specific). The Milestone for the company is to have expansion in Europe by 2020. There will be many more surprises and now would be too early to make any statement. All that he can say is that he sees Variety, Possibilities, and Expansion with Premium Client base in coming years. Lastly, The Message They Like To Convey To The Readers Of The Business Connect Magazine Mr. ASHISH believes that he is honored to have this opportunity to communicate with the audiences. He does have immense gratitude towards ‘The Business Connect Magazine’. The message which he wants to give to you all is, “Always be confident, ensure and enhance your confidence through practical reviews and assessment. This will always help you grow in life. Be positive about your goals and most importantly set your goals/targets on an achievable and practical limit. People may disagree with you at a time or every time, only you can prove them your corrective righteousness by achieving your goals successfully”. Just like his role model, Mr. Ratanji Naval Tata said, “Take the stones people to throw at you and use them to build a monument”. He also believes in accepting criticism in a positive way and overcome all the hurdles and fill all the loopholes, which are a comma (,) in the path of your success. In the end, he wants to take an opportunity to thanks to all of the employees and people who are associated with them. “Make the world yours”.

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www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

I-CUBE ACCESS GLOBAL PRIVATE LIMITED: ONE AND ONLY OPERATOR TO OFFER REVERSE CALLER TUNE SERVICE I-Cube Access Global Private Limited (Dipp21857) Was Incorporated On 22Nd May 2018. Headquartered At Vadodara, It Is A Startup Recognized By The Department Of Industrial Policy And Promotion By The Ministry Of Commerce & Industry, Govt. Of India & Incubatee At Pandit Deendayal Petroleum University (Pdpu), Gandhinagar. The Company is also in discussion with the International Centre for Entrepreneurship and Technology (icreate). icreate is an independent center that facilitates ‘Next Generation Entrepreneurship’ that blends creativity, innovation, engineering, product design and leverages emerging technologies to evolve out-of-thebox applications and facilitates new age entrepreneurial pursuits of youth that focus on innovative applications for wealth generation, employment creation and global competition. In the first stage of its product offering, the company has developed a unique, innovative & Patented Reverse Caller Tune Application, wherein Calling Party can decide what the Called Party would be able to listen to or see on their mobile device. There is absolutely no operator in the world who offers Reverse Caller Tune as a service There are a host of features and functionalities which they intend to offer to Smart Phone Users. Every phone that rings are a customer to them. Since Android covers 90% of Smart Phone users in India, they have released an Android version of the product that is called Ctunes for Smart Phone Users. Caller Tune as a service & nature of service which they intend to offer helps marketers and advertisers to gain 100% Attention from its users. Attention is the key Pain area for Advertisers, Marekters, and SME’s as it affects the view ability, awareness, recall ability & sales for any organization, which they intend to solve via their Mobile Application. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

GIVEN BELOW ARE THE KEY PAIN AREAS AND SOLUTIONS THAT THEY PROPOSE WITH THE PATENTED APPLICATION. • • • •

Gain 100% attention of the Users Advertising Platform Open & Easily Accessible Platform for SME’s/Advertisers & Marketers. Content Aggregator & Sales Platform

The product also offers Voice Mail or Voice Messaging service, which works in tandem with your existing mobile service provider. In case of called party being busy, not reachable or have missed the call, users on the Ctunes

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platform can immediately leave a Voice or Video message to be shared to Called Party. They have developed product for B2C users and soon will create a platform which could be used by B2B users. The existing product is a niche and innovative Reverse Caller Tune service with Voice mail functionality. With next release they intend to provide both Caller Tune and Reverse Caller Tune service on a single platform to users of mobile phones. The platform provides a unique opportunity to SME’S, Enterprise and Businesses to retarget their existing customers and reinforce their brand impression amongst its existing users. Retargeting their existing customers, gaining 100% users’ attention & reinforcement of their Brand impression is a great value proposition of Ctunes Platform

AN EDGE OVER THE PEERS

What whatsapp did to SMS service, we are trying to achieve the same by disrupting a couple of value added service (VAS) offered by mobile operators across the world. The company has developed a cloud based application, which provides Caller Tune as a service & Voice Mail/Voice Message service FREE to all smartphone users. None of the Operators in the world offers Reverse Caller Tune as a service and also no app is there in the play store. They have registered Patent related to services offered by the Ctunes platform both nationally & internationally. Apart from niche & innovative service offered by the Ctunes Platform, the platform offers enhanced features & functionality compared to existing Caller tune service provided by mobile Operators.

SOME OF THEM BEING • • • •

• • •

Free Cloud Based Platform for Smart Phone Users Open & Easily accessible Platform Personalization of service for individuals Customization of service: Platform allows user generated content and its use Use of Multimedia like Audio, Video & Image as Caller tune Social Media Integration: Allows users to access and use their social media content Multimedia Editors: Allows users to create their own content and use it based on their preference and liking.

critical role in order to adapt to any foreseen changes well in advance.”

COPING WITH THE HOTTEST TRENDS

During the 1st stage of Ctune development and deployment, they have developed a niche and innovative Reverse Caller Tune service that is not provided by any operators across the world. This service allows Calling Party to decide what the Called Party would listen to or see on their mobile phones. Besides this, there is complete control over the service for the users of mobile phones, which is not possible in the existing Caller Tune service. During an initial deployment for Beta testing, they have 35,000 beta testers with monthly 6500 active users and weekly 2000 to 2500 active users. Users find it very interesting platform, as they can set audio, video or image to be played or seen on the called person’s mobile phone. Asides, there is great flexibility of using their social media content i.e. FB or Instagram, they can also create content based on their preference and liking with the editors they provide on Ctunes Platform. This convenience easy and accessible to Ctunes platform along with FREE service is driving users to Ctunes platform. At present, the product is only available to mobile phone users in INDIA alone. The Company is planning to release a final product in India and venture into different countries and demographics. Soon they would be rolling out Caller Tune Service, which is provided by mobile operators on their Ctunes platform. Users on the Ctunes platform will be able to enjoy both Caller Tune and Reverse Caller Tune service on single platform. Caller tune market in India alone is 11,000 CR of market size, they intend to disrupt 5% of this market share within next 6- 10 months of their full product release in India.

SOME INCREDIBLE MILESTONES AND ACHIEVEMENTS

It has been 2 years since they started working towards this innovative concept & formally incorporated a PVT. Ltd company on 22nd May 2018. As a Startup, they have been fortunate enough to be selected at Y Combinator Startup School, one of the best accelerators for the startups in world. They were also selected as a finalist in the mobile category at NASSCOM Design4India Challenge 2018 along with being featured in Coffee Table Book of Vibrant Gujarat Startup Summit 2018.

Technology keeps on changing every single day, and players like Google and Amazon keep updating their platform to comply with the latest norms and regulations At present, they have 35,000 beta testers with 6000-6500 of Govt. across the world. Kaushal Patel says, “We have active monthly users and 2000-2500 weekly active users. to be very vigilant in terms of changes on the platforms They want to stretch their boundaries to a global audiwhere we operate, new releases, regulation etc., so that ence and wish every phone that rings have to be Ctunes we can adapt ourselves with the changing technology User. and players we operate with. Hence, R&D plays a very www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA [ 37 ]

BCM Review

Is Your Personal or Financial Data Secure

With the modern digitalization revolutionizing today’s business world, it’s very important than ever to remain vigilant against hackers or crackers or hacking. According to the recent World Economic Forum report 2019, cyber-attacks and data breaches have become a regular occurrence and are the fourth and fifth most consequential risks facing the business world today. The recent cases of biggest data breaches of the 21st century in companies having vast user data like Yahoo, Marriot, Under Armour, The Facebook (Cambridge Analytica), Equifax, eBay, Dixons Carphone, Ticketfly, My Heritage, Google Plus to name a few, provides the evidence of weakness in the areas of cybersecurity and data protection. In India, the data breaches made in the Aadhaar database in 2018 potentially compromised the personal information of around 1.1 billion registered citizens. Altogether, for these reasons Ethical hacking or offensive security which is generally conducted in a structured and organized manner, is now being adopted by organizations despite size or industries to prevent their customer’s privacy and trust. It was just a few years ago that the open discussion or dissemination of knowledge of hacking techniques was considered illegal. But, recently, with the globalization as the world is getting smaller, people have started understanding the vast importance of Ethical Hacking as it provides security services to the private data of corporate and government clients in the Nation’s most critical sectors like defense, law enforcement, intelligence, finance, and health care. Nowadays, because of the vast library of user data of large companies like Facebook, Banking and other Social media sites have been the prime targets for hacking.

What is Ethical Hacking?

An ethical hacker is also known as a “white hat hacker” or simply “white hat” is a person who is hired and permitted by an organization to attack its system for the purpose of identification of susceptibilities, which an attacker might take advantage of. The term “black hat” is used for malicious hackers or crackers who utilize their skills for illegal purposes. The whole difference between the terms “hacking” and “ethical hacking” is the permission or the attacker’s motivation. Other terms used for ethical hacking are Penetration testing/ Pen-testing/ PT. Penetration testing is the legal and licensed way to locate and successfully exploit computer systems for the purpose of making those systems safer.

Ethical Hacking: History

With the growing computer science industry, Internet computer security has risen as a major concern for business organizations and governments. Organizations use the Internet to their advantage by utilizing the Internet as a medium for e-commerce, e-learning, banking, mobile, advertising, information distribution, and access, embrace new technologies like cloud computing as well as other ventures. However, they remain worried about hacking which could lead to a loss of control of private and personal data regarding the organization, its employees, and its clients. Evaluation of security threats is important or ethical hackers use the same tools and techniques as an attacker and report the susceptibilities they found and provide the necessary instructions for how to remedy them. Dan Farmer from Elemental Security and Wietse Venema from IBM were the pioneers of ethical hacking programs. Farmer and Venema developed an easy-to-use application free for download called Security Analysis Tool for Auditing Networks, or SATAN, which received a great amount of media attention due to its capabilities and implications. The SATAN tool provides auditing and advising capabilities to provide computer security.

Reasons to Learn Ethical Hacking for business

The major challenge being faced in today’s business is the pace by which the cyber world is growing and the convolution of security requirements. The hacking techwww.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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niques are evolving day by day and only an expert professional can take over the challenge to get rid of the problem. So, Ethical hackers are in demand in today’s business world.

Why do we require Ethical Hackers for business?

• In order to assemble a computer system which would prevent hackers’ access and make the system safe and data from malicious attack. • In order to administer requisite protective standards to prevent data breaches • In order to shield private and personal data related to the organization, its employees, and its clients. • In order to evaluate networks at proper intervals. • In order to develop security knowledge and awareness at all levels in a business.

Conclusion

With the rapid advancement in Information technology (IT), computer security has become important to avoid theft of sensitive information at all levels of the organization. This has increased importance for candidates and companies to be trained and certified in Ethical Hacking. The Certified Ethical Hacker (CEH) program is governed by the EC Council for authorizing professional hackers. Because of these genuine reasons, the importance of CEH has heightened in businesses world across industries globally. [ 39 ]

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

PRORX CONSULTANTS LLP OFFERS INCREDIBLE PHARMACY AUDIT AND ADVISORY SERVICES Rashi Saral | Business Connect The growth of startups reaches to avalanche because people with paramount innovation and creative ideas are entering the entrepreneurial space. This encourages creators and thinkers to step forward and walk on their independent routes. Focusing on one of the most promising startups of the year 2019 that is PRORX CONSULTANTS LLP, Business Connect is delighted to share the insights of the respective company, and how it has magnificently impacted the lives of people associated with it.

MAN BEHIND THE COLOSSAL ORGANIZATION

Under the supervision and leadership of Sandeep Tathe, the founder and CEO of PRORX CONSULTANTS LLP, it has left an inerasable mark in the world of Pharmacy. Sandeep Tathe has a phenomenal experience of the entire spectrum of the healthcare sector in India. His vast and profound enriching experience of 16 years comes in handy whilst implementing the critical strategies and obtaining the desired results. The entrepreneur had worked with Elan Pharma (I) Pvt. Ltd., where he gathered an enriching experience of 8 years in Pharmaceutical Company and handled Planning-Business Development, Sales/Marketing, Institutional sales, and also Managed Distribution & Trade.

SANDEEP TATHE Founder & Ceo

The maestro had also worked with Apollo hospitals groups and gained 9 years of profound experience in Pharmacy Management Retail & Hospital Based Pharmacies, profile included, Regulatory compliance, Accreditation & Audit trails, Marketing initiative, Corporate Sales & Overall Pharmacy Operations Management. He was associated with Israel based Teva Pharmaâ&#x20AC;&#x2122;s Healthcare Division and acquired an overall experience of 2 years in Market Research & analytics on Generic Medicine, Digital HealthCare, eHealth & mhealth.

THE CORE ESSENTIALS

ProRx Consultants is a Pharmacy auditing and business consulting or advisory firm that provides business services to healthcare institutes, hospitals and individuals. The companyâ&#x20AC;&#x2122;s core expertise is to offer end to end solutions to pharmacies for generating a quick profit in the competitive market scenario of contemporary times. Commitment to Excellence is the prominent factor around which the company swirls, and it is quintessential for winning the faith of clients. Thereby, they always try to deliver impeccable strategies to attain desirable and exemplary results. Being one of the Exclusive Pharmacy auditing firms in the nation, the graph of success and excellence is directly linked to the growth and advancement they are providing to their clients. The vast experience gathered comes in handy to make specific targets and then achieving them through the implementation of a goal-oriented set of changes. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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ProRx – ‘We prescribe productivity’ is their tagline, and they are quite committed towards it. Productivity is the core mantra, and the organization propagates it through stupefying services. The company’s Pharmacy 360 Service Model covers all the requirements of Pharmacy. Along with the Audit & advisory, they deploy their experienced and qualified team on site to execute or implement the solutions effectively. The major clients are KEM Hospital in Pune, Swasthya Hospital in A’Nagar, and United CIIGMA Group of Hospitals in Aurangabad. Clients are regarded as their ‘brand ambassadors’; new Clients are referred and recommended by their initial clients. Renewal of the service contract is the acknowledgement of the finest services. Customized solutions & understanding of the unit is their expertise.

A TEAM OF EFFICIENT PROFESSIONALS

Highly skilled and vivacious professionals of the company focus on delivering its vision implicitly while meeting the customer’s needs in a competitive environment. Their Pharmacy specific systems help you to build profits by increasing your understanding of category by benchmarking against industry KPI’s. And if your concern lies in optimizing the financial performance of your business then yo can avail advantage of their regular periodic Audit & Business advisory services, supplemented with more detailed analysis. By partnering with them, their clients are able to keep abreast of industry developments so that they can adapt themselves as per the present industry standards. They utilize their industry experience and rely on an in-depth retail knowledge to assist with strategy information and every day’s decision making.

AN EDGE OVER THE PEERS

The connoisseur started his career quite early that’s why he did not complete his graduation. He passed Diploma in Pharmacy in the Year 2000 and from the next day he started his job. ‘Experience with expertise’ weighs more in his eyes. Skills developed in the last 19 years comprehend the tycoon’s success.

SERVICES People, at PRORX CONSULTANTS LLP, are more focused on Pharmacy 360 services; their operational audit is robust and realistic. The customization strategy & solution for every client is their USP. Investing plenty of time on data analytics, they have developed Mystery Customer Network for every department to collect evident information on a certain process. Sandeep Tathe says, “Extension of all service contracts from all clients is the best assessment of your work and services.” They have robust data of industry; they are also developing the customized software for Audit trails/ MIS. They closely monitor the monthly statistics of the Pharmaceutical Industry and remain updated with all the latest trends.

FEATHERS IN THE CAP

“When your client refers or recommends your startup, it is the biggest reward.” ~ Sandeep Tathe Leading Hospitals renewed service contracts, which is the achievement to celebrate for ProRx. Working with Mckinsey, LEK, Bain & Company, High Beam Global Knowledge, Insight alfa as an external consultant, is a matter of immense pride. Few of their clients have awarded them with the operational management service after their effective Audit & advisory services.

FUTUTRE PLANS

Company is expanding its dimensions in terms of Strength & Revenue. They have set a goal of 1 Cr revenue for FY 2019-2020. The existing team of 30 professionals will be increased to 100. Additionally, they have 2-3 new clients in discussion for Contract, surely they will grab that.

MESSAGE TO ENCOURAGE THE OTHER STARTUPS

As a successful and ace entrepreneur, Sandeep has some inspiring words to encourage the upcoming startups in the row. He says, “I am into Healthcare Domain since inception so I sincerely feel that there is a huge opportunity in this segment to provide better access, affordable healthcare services with the help of latest technology. “ [ 41 ]

www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

BETTER WAYS TO Toolxprez: REDISCOVERING THE E-COMMERCE INDUSTRY

Kapil Mishra | Business Connect

s any business grows, they hit Ceilings of Complexity, which is a natural part of any businessâ&#x20AC;&#x2122;s journey. In a copy-cat world of imitating, full products and services that sound and feel like each one another, you just need to separate yourself from your competition. Toolxprez (DIgitze Technologies Pvt. Ltd.) is approaching your market in a way that plays up your strengths in order to stand out. Toolxprez is a B2B procurement platform making procuring industrial products fast & easy for manufacturing companies in urban & rural areas. They are building a digitally enabled experience in procuring industrial products. Indian Manufacturing companies still follow the traditional way of procuring industrial products which is a time-consuming and long manual process. Toolxprez is digitizing the traditional procurement process in manufacturing companies by using technology. They are one store for various brands and different categories of industrial products. They are not like offline stores or online marketplaces that sell industrial products. They are one of the kind procurement company, which educates the customers and then sell products. They understand the customer requirements, find products that meet the exact requirements of the customers and deliver the products to them. They

SUKIN SHETTY ( Founder & CEO)

also take care of after-sales services. They work with customers to improve their process by helping them to find products which can help them to improve their productivity. And this is the reason customers come back to them repeatedly.

A HISTORY OF EVOLUTION Sukin Shetty is the founder and CEO of Toolxprez with 10 years of experience in manufacturing industries. He has established a renowned name and worked in various departments. Working in manufacturing companies he saw a problem of delay in procuring industrial products. This is a very traditional problem. Working in the root cause analysis team he loved solving problems. So in 2015, he did some research on this problem and realized that the Indian industrial products sector is unorganized and fragmented without any digitization and technology. Hence, he took responsibility to overcome this problem with Toolxprez.

TRENDS THAT ARE DRIVING THE MARKETS Toolxprez always looked at various trends in this industry. They also discuss a lot with their customers, to understand what their pain points are. They also discuss with experts in the industry to get along with market trends. Along with their regular offerings, they have also started to automate procuring consumables which manufacturing companies buy on a monthly basis. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

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They are working on implementing the latest technologies. And they will be launching soon various services using the latest technologies. The trial is going on; he doesn’t want to reveal it now. But they are using technology only to make their customer’s jobs easier. They are always open with customers’ feedback and then work on it by implement technology.

This is something new as it will help customers to order consumables automatically without their presence. They have eliminated the repetitive tasks for the customers. They are looking at the current situation of the market and also focusing on future of this industry. They are working on something unique which will be kind of first time in Indian manufacturing sector.

AN ARRAY OF REVOLUTIONARY SERVICES Count your blessings. You are one of a kind. There’s no one in the world like you. You are amazing. They are not the same as other players in this industry. They educate their customers and then sell products. The first main differentiation is that they are omnichannel. They have mapped the customer’s journey and saw a lot of touchpoints where they could serve customers. That is how they are both online and offline platforms. They are not forcing customers to buy products online only. They sell products through WhatsApp also. Using WhatsApp share some of the videos of the products, where they are easily educating customers about the products and decision happens in WhatsApp itself.

OBSTACLES DURING INNOVATIVE SOLUTIONS Mr. Shetty faced all kinds of obstacles that every new entrepreneur has to face. It can be a lack of knowledge, co-founder issues, cash flow issues, distractions in the journey, etc. Being from a non-business middle-class family and having shop floor experience, makes it difficult to launch and run a startup for him as his story. But he took some time to launch the startup with patients and enthusiasm because he was trying to understand what he doesn’t know about the business.

“Change is the end result of all true learning.” ~Leo Buscaglia

Attending seminars, workshops & startup events helped him to gather some knowledge and true learning. There were other factors like demonetization and GST also which made him delay the launching of the startup. He himself wanted to see how the market behaves after these huge changes. He feels it is very important to have a mentor when you are starting your journey as an entrepreneur. Mr. Shetty had a bad experience with finance; he always felt finance is a boring area. Hereby, he learned it in a hard way as he suffered a lot to get everything right in the finance area.

CLIENT SATISFACTION = TOOLXPREZ SUCCESS Their customers are the purchase or procurement departments of manufacturing companies. These are the buyers. Their customer spends 50% of their time in finding products, talking to vendors, following up with them, arranging delivery, etc. They take care of all this for them. [ 43 ]

CONSIDERING EMPLOYEES AS A VALUABLE ASSET According to the apex entrepreneur, Mr. Sukin Shetty, he is the founder of the company and all his team members are their co-founders. The team is a combination of domain experts, entrepreneurs, tech experts and passionate people who are working on one goal that is to make the company successful. They urge the team to share their ideas and contribute to continuous improvement. They have one day a week to discuss what new they can introduce. All of them list out ideas and work on it together. If they are at this position and survived on this journey it is because of the team. The credit of success goes to their team.

FUTURE PERSPECTIVES “The harder you work for your goals, the greater you’ll feel when you have accomplished”. Their vision is to be the go-to platform for procuring industrial products. It provides the best compelling buying experience for customers in India. They are working on bringing new innovations to improve the buying experience for the customers. They are looking to expand geographically to all south and west parts of India in 3 years. They already have more than 1 lakh products. Toolxprez will continue to add more and more products. Very soon their customers will see a lot of products getting launched from them. It will totally change the way manufacturing companies procure industrial products.

MILESTONE OF THE COMPANY AND INDUSTRY

They have grown 10X in 1 year. This year is also going to be bigger than the last year. He was the only person when he launched this startup, now they are 12 members and also looking to expand their team. They are all over Karnataka & Goa. They also have started in Tamil Nadu and slowly starting in Kerala. Their team has received the best MSME award in Quality & customer Satisfaction in 2018 and they are going to win the title of Emerging company award. www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

BCM Review

Early Rising is Exceptional, Having Adequate Sleep is Better “Scholars and thinkers wake up early in the morning and contemplate. Also, those who desire wealth wake up early and get to work”. Due to the fact that there’s no universal rule for “Ideal sleeping habit” to follow, generally, people follow the habits of successful people or Entrepreneurs. Successful Entrepreneurs never underestimate the significance of sound sleep. They wish to be focused, emotionally balanced, and quick-witted in all areas of their business. In this article, I have tried to explore about sleep, its importance for an Entrepreneur and have suggested a few important tips for having a sound solid deep sleep which is very important for staying calm and focus at their work.

Should sleeping hours be deducted for being productive?

Like all people in the world, Entrepreneurs do have to take care of things besides their routine work. So balancing both their official obligations and their business, project, etc. make them a very busy personality. This pattern is found common in Entrepreneur or any professional in today’s fast-moving world where the sleeping habits and patterns of quantity and quality are affected by a variety of cultural, behavioral, social, pathophysiological, psychological, and environmental influences.

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According to a new study, those who are early birds (early sleepers and risers) are less prone to develop stress, heart disease, kidney disease, high blood pressure, diabetes, Obesity, and stroke. Early birds are biologically programmed, Stable Circadian rhythms controlled by body’s biological clocks, to be less susceptible to depression and schizophrenia and might just be happier than night owls (late sleepers and late risers). Our ancestors used to follow a fixed pattern to have quality sleep and probably this was the key for their healthy physical and mental well-being. An inspirational quote of Benjamin Franklin, (1706-1790), one of the famous figures of American History quotes about the value of early rising and health “Early to Bed and Early to Rise Makes a man Healthy, Wealthy and wise”. Sun is the ultimate source of energy. Recent studies have pointed out that the exposure to sunlight or bright indoor lights during the morning hour’s helps in having sleep better at night. The later you wake-up after sunrise the slothful and lethargic you will be. The closer you wake up to sunrise, preferably before sunrise it will make you active and zestful. It can be observed in the dynamism of animals, birds, and most of the elders in the family as they all wake up either at the stroke of sunrise or earlier than that.

What is Sleep?

Sleep is a complex and dynamic process which is the major part of our daily routine. We spend about onethird of the day in sleep. Quality sleep and getting a sufficient amount of it at the right times is as essential to survival as food and water. Without sleep, the pathways in our brain are not formed or maintained which allow us to learn and create new memories, and it’s tougher to concentrate and respond swiftly. Sleep is of paramount importance to a number of brain functions, like how nerve cells (neurons) communicate with each other. In fact, our brain and body remain substantially active while we sleep properly. Recent findings suggest that sleep plays a housekeeping role that eliminates toxins in our brain that is build up while we are awake. Everybody requires sleep, but its biological purpose remains a mystery. Sleep affects altogether every type of human body tissue and system right from the brain, heart, stomach, and lungs to the central nervous system, immune system, respiratory

system, digestive system, cardiovascular system, and Endocrine system.

Is Sleep beneficial?

Infants generally require about 16-18 hours a day, while teenagers (13-18 years old) require about 9 hours on average. For most adults(above 18 years old), 7 to 8 hours a night appears to be the substantial amount of sleep, although some people may require as few as 5 hours or as long as 10 hours of sleep each day. For example, • The Prime Minister of India, Mr. Narendra Modi, a brilliant statesman has gained the ability to have a sound deep sleep but only for 3.5 hours. • The Ex-Vice President of Apple’s Retail Angela Ahrendts is an early bird and wakes up before the sun rises. Her sleeping hours never used to exceed more than 6 hours a night. • The 45th President of United States, Donald Trump, a Republican sleeps for 4-5 hours a night only. • Tips for Getting a Good Night’s Sleep • Getting sufficient sleep is good for health. Here, I am going to discuss a few tips to improve your sleep • It’s very important to Set a schedule and go to bed and wake up at the same time each day. • Before going to bed nearly a few hours before, Exercise about 20 to 30 minutes a day. • Before going to bed or late in the day try to avoid caffeine or nicotine and alcoholic drinks • Try a warm bath, reading, or another relaxing routine before going to bed. • Avoid bright lights and loud sounds, keep the room at a comfortable temperature and don’t watch Television or have a computer in your bedroom to create a room for sound sleep. • If you are unable to go for sleep, do something else, like reading or listening to music, until you feel tired. Avoid lying in bed awake. • Visit a clinician for any problem in sleeping or for unusual tiredness feeling during the day. Most sleep disorders are effectively curable.

Conclusion

Sound sleep is one of the pillars of our health system along with good nutrition and regular physical exercise. Relaxation techniques like Meditation, yoga, and music have all proved effective for stress and sleep disorders. Successful entrepreneurs make it a priority to get sufficient sleep every night for self-control and being focused at their work.

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www.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

YULU BIKES PLAY A PIVOTAL ROLE IN MINIMIZING AIR POLLUTION AND REDUCING TRAFFIC CONGESTION SO TAKE A JOYOUS RIDE ON IT

Vikas Jha | Business Connect ncreasing toxicity of air due to a multitude of environment unfriendly actions of humans creates havoc on the planet. The upsurge of vehicles to commute is the biggest cause in making the air poisonous to breathe; dire consequences of using vehicles have drastically disturbed the balance. Dreadful effects of Air Pollution and Traffic Congestion on the environment require conscious attention and need to be tackled by the smart use of technology. Here, Yulu Bikes came into the picture. Yulu Bikes Pvt. Ltd- An environment friendly Startup!

Yulu started its operations in Jan 2018 to address the rising air pollution and traffic congestion problems with the use of technology. Yulu provides an eco-friendly UMaaS (Urban Mobility as a Service) that is an affordable and scalable solution for the mentioned problems and is the first and last mile commute option for citizens. Their vehicles are designed for shared micro-mobility for Indian climatic and road conditions. In present times, Yulu is changing the way Indians are moving in big cities. The Chief Executive Officer of Yulu Bikes Pvt. Ltd, Amit Gupta says, “We believe Electric Vehicles are the future of mobility for known reasons like good quality of air and our vehicles are setting the trend for EV adoption in our big cities of India.” Key Officials of the Company: • Amit Gupta - Co-founder & CEO • R K Misra - Co-founder & President Ecosystem Partnerships • Naveen D - Co-founder & CTO • Hemant Gupta Co-founder & Chief Of Operations

PURPOSE OF YULU BIKES

Their central focus is to decongest the urban traffic by providing a highly scalable, affordable, efficient, and clean mode for first and last mile connectivity and short distance commute. The future of mobility is Smart, Shared, Sustainable and Small. Electric vehicles have a key role in this transition. Hence, the idea of smaller and efficient clean energy vehicles was an obvious route that they chose. Through Yulu, they address modern days’ urban commute probwww.businessconnectindia.in | Vol. 2 |Issuu 4 | Navomber 2019 | INDIA

lems such as first and last mile connectivity through micro-mobility options.

MICROMOBILITY HAS A LOT OF POTENTIAL

Yulu, since the beginning, has been actively engaging with various stakeholders including city, state and the Central Government to propose and facilitate the Public Policy Formulation towards shared and sustainable mobility such as Public Bike Sharing (PBS) and Electric Mobility These policies lead to the creation of NMT (Non-Motorized Transport) and vehicle charging infrastructure. That’s the juncture where the company needs support and investment from city and state governments. Yulu Bikes works closely with corporate giants like Intel, Infosys, Wipro, etc. as well as some local government

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bodies like CIDCO (Maharashtra), DULT (Bangalore), DMRC (Delhi) etc. Micro mobility has an enormous opportunity for Indian cities and service providers that can collectively help to address some of the most complex transportation challenges for urban areas like traffic congestion, fossil fuel emissions, and air quality, and uneven access to transit. Globally, urban mobility is witnessing a historic shift from vehicle ownership to shared mobility as a service. The future of urban mobility is Shared & Sustainable that is Always Available, Easily Accessible & Commonly Affordable. Micro mobility’s potential extends well beyond connecting people to mass transit; more than 60% of the trips in big cities are of less than 5 Km and they are targeting this segment through eco-friendly vehicles designed for a single passenger and sharing usage model. Yulu Bikes target young millennials, working professionals and college students in Tier 1 & Tier 2 smart cities of India. Yulu has the largest fleet of shared bicycles as well as electric scooters in India. Ride hailing giant - Uber has also partnered with Yulu Bikes for making urban commute efficient and eco-friendly.

INNOVATION- NEED OF THE HOUR

Structured business model and lime light on micro-mobility give Yulu Bikes an edge of competition. Many brands and companies have launched and shut down due to their incapability of understanding the need for a product. People, at Yulu Bikes, are passionate about design and innovation for urban mobility. They understood early in the excursion that the form factor will play a major role while scaling Yulu services across the country. With this view, they invested their bandwidth in designing India’s first sharing-friendly smart bicycle, ’Yulu Move’ that is suitable for our local, and cultural usage patterns. They have been taking help from local manufacturers to produce them in India since the beginning. After running the service with bicycles and understanding the need of the market, they decided to add electric mobility to their service. Looking at the gap in the market, they designed ‘Yulu Miracle’ which is a unique battery operated, lightweight and easy to ride small 2 wheeler. Yulu Miracle has a maximum speed of 25 kmph and it comes under the exempted category where there is no requirement for registration number driving license or helmet. It has been enabling individuals to take eco-friendly rides at pocket friendly prices reducing carbon footprint. Yulu Miracle is using swappable lithium-ion battery and has developed highly scalable networking of charging stations. Yulu has 1.5 million registered users and is currently present in Bengaluru, Greater Mumbai, Pune, Delhi and Bhubaneswar. Yulu has grown to become a movement because it is solving the complex problem of First and

Last Mile connectivity while also helping in the alleviation of congestion and air pollution. Yulu has laid the foundation for building a massive scale for EV mobility in India. They are the only company in the country working in the micro-mobility segment operating with swappable battery solutions for EVs.

ROADBLOCKS ARE ESSENTIAL FOR HITTING THE CRESENDO “The ecosystem for the development of electric vehicles is at a nascent stage compared to other countries.” ~Amit Gupta

There are two indispensable factors which form the crux. Primarily, they need a mindset change. Secondly, they need partners of the ecosystem to think alike. Yulu Bikes have seen the first signs of change in the mindset and adoption. The trend of the cycle has grown terrifically as compared to 3 years ago. There are classic examples right from CEOs to individual employees who are choosing an eco-friendly mode of transport to work. They are also aware of the foul air and want to reduce the carbon emitted by all the fuel-based vehicles. Today many private IT parks are offering spaces to companies to set up charging stations or parking zones. The first mile and last mile connectivity should be adopted by every commuter to ease the traffic congestion. When they incepted Yulu, no one believed that people would use small and shared 2 wheelers for the urban commute. People thought that their vehicles would be stolen or broken, users would get crushed due to accidents on the road, and infrastructure or policy would never happen for micro-mobility. The virtuoso, Amit Gupta with audacity says, “We are very glad to not only crack the product-market fit but also been able to put together a thriving eco-system for our category.”

ACCOLADES TO BOAST OF AND FUTURE PROSPECTS

They are currently working in Bangalore, Pune, Mumbai, Delhi and Bhubaneshwar, and envision a plan to introduce Yulu service in 50+ cities by the end of 2020. Today, more than 1.5 million users are riding the change with them and truly believe in their incredible mission. YULU has the largest fleet of bicycles or e-bikes in India. Currently, they have 8,500 bikes which are known as Yulu Move and 2500 micro-light electric two-wheelers known as YULU Miracles on the road. The goal is to introduce Yulu service in all Tier 1 and Smart cities in India. They are expecting to be the largest micro-mobility player in India and have 1 million shared electric 2 wheelers by 2022. They will also expand outside of India by launching this service with the help of strategic partnerships.

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RNI No. : DELENG/2018/76695