SYSOTEL - AI Based Revenue Disruptor of Hotels by Business Connect

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Where AI facilitates radiant prospects for businesses… We know that AI has been seen as the most hyped technology of the current generation. And gradually seeping into the workplace space, AI applications have transformed the overall business model with its competence to scale businesses and boost revenue. But many people are sceptical about the above-stated fact- how could AI help in revenue generation or business scalability? Well, we have come up with this exclusive edition that will assert the significance of AI- from increasing sales to cost-cutting to enhanced employee performance. When we are rolling into this era of big data, AI-based solutions have been dominating the market where the utilization of this new-age technology has witnessed an astonishing surge. This edition with some handpicked stories of the enterprises that advocate the inclusion of AI in business operations will help you get better insights into the subject. It would be fair enough to quote that if businesses wish to stay ahead of the curve then AI could prove to be a precious asset. Business Connect has always kept its hand on the pulse of the market where relevant readings have been our foremost priority. Doing sheer justice to our Magazine’s advent vision, we have yet again come up with an exclusive read profiling some of the AI-based revenue management solution providers who have come up with some promising offerings to accelerate one’s business prospects. And topping the list of such service providers, the profile of Sysotel- AI-Based Revenue Disruptor of Hotels. With technology heavily disrupting the operations across the hospitality sector, Raj Sahu acknowledged the untapped potential of uniquely created AIsolutions to facilitate better functioning of the hotels across the globe. Keeping up with the business philosophy- matchless solutions for entrepreneurs to reach out to their respective business objectives with no limiting factor blocking their way, Sysotel has managed to revamp the norms of the hotel management industry. High performance, security, cost optimization and a lot more follow the service portfolio offered by the company. And above all, Raj Sahu’s visionary leadership that is aligned with sustainable growth has amazed us the most and we believe our global readership will bag some food for thought by his success story too! Take a dip into Sysotel’s extraordinary story to come across insights that will leave you fascinated for sure. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Indranil Roy Indranil@businessconnectindia.in

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

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www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

COVER STORY

A DISRUPTIVE YET COMPREHENSIVE SOLUTION FOR HOTELS OF ALL SIZE AND SHAPES

The Success Story of Craig Federighi www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Ahvana Hotels & Resorts

Catts Labs And Research Pvt. Ltd.

Intellio Healthcare

Cuisine

Technology

Nijji Healthcare Pvt. Ltd.

Resotel Consultancy

Feron Healthcare Pvt. Ltd.

Contents

Easebuzz Pvt. Ltd.

Lifestyle

Table of

Shaip

Business Growth www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Raj Sahu Founder & CEO

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

AI Based Revenue

DISRUPTOR OF HOTELS

A DISRUPTIVE YET COMPREHENSIVE SOLUTION FOR HOTELS OF ALL SIZE AND SHAPES

Indranil Roy | Business Connect

ith the surging tech interventions, every business is opting for automation to increase efficiency. Smart solutions are replacing the traditional framework, and it’s not limited to any particular functions. Within the spectrum, revenue management systems have taken a big step towards evolution. Technology has made many judicious changes in the hospitality sector in the last few years. It has introduced smart tools for energy saving, predictive maintenance, guest experiences, and much more. But these technological waves aren’t creating an equivalent impact everywhere. While the elites enjoy advancements and keep climbing the ranks, mid-scale and lower-mid-scale businesses continue to face technological gaps. And COVID-19 shut down many while almost ending many of these potential businesses.

COVER STORY COVER STORY 11

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Passion drives these ventures and represents the dream of an entrepreneur. With cost-effective tech-assistance, not only can they improve their game but also contribute significantly to the economy. The notion moved Raj Sahu, a seasoned hospitality professional, and he founded SYSOTEL, a new age tech-enabler dedicated to reshaping the hotel sector. Its new-age AI and ML-powered revenue management systems are taking the hospitality space, especially hotels, by storm. It’s transforming the landscape, boosting revenue, enhancing hotel reputation, and elevating the customer experience to new heights that older models couldn’t match.

The platforms are designed meticulously with two concerns: user requirements and user experience. Each platform keeps its users updated on their respective duties – all on a single page, thus eliminating the need for skilled manpower. Eventually, the products cut down on the expenses of hoteliers, increasing their GOP. With a customized portfolio, SYSOTEL serves independent hotels, homestays, boutique hotels, chain hotels that need branding, as well as star-classified hotels. Its products can run 5000+ hotels! HOW SYSOTEL INDUCES SUSTAINABLE GROWTH Unifying experience with innovation, SYSOTEL raises the bar of quality and maintains fortitude. This capability comes from undivided attention to R&D. It improves their game in emergent technologies while also making them compatible with future upgrades. They instill the same understanding in their products. SYSOTEL integrates with its clients’ DNA, taking care of all revenue management calculations and algorithms and automating activities through connected platforms. The platforms evaluate market demand for respective services and push an attractive rate, thus increasing the number of bookings, ARR, RevPar, and increasing the GOP and revenue. In doing so, the firm keeps hotels focused on what matters, like guest experience and comfortability, in order to generate more revenue and repeat guests.

PREFACE OF THE FIRM Headquartered in Odisha, SYSOTEL specializes in developing customized SaaS products for the hospitality ecosystem. It serves all sizes and shapes of hospitality groups, but the primary focus is on mid-scale and lower mid-scale ventures. The offerings are known for their userfriendly and insightful architecture, as well as affordable rates. SYSOTEL was brought from concept to reality amid the pandemic. It is well aware of how the novel crisis has affected the hospitality sector. Its goal is to provide innovative products to clients that enhance growth for both parties.

“We provide unmatched solutions for entrepreneurs to reach their desired goals with no limitations and bonding to subscriptions,”

The end-to-end process pushes scalability, which is one of the core qualities of SYSOTEL. The framework is especially beneficial since the hospitality sector is still recovering from concussions. Its platforms allow independent owners, revenue managers, e-Commerce managers, property managers, and general managers to run their businesses smoothly with minimal oversight. The holistic features of its unique solutions have earned great client reviews. Its products speak of its competence and make it a competitive player in an evolving market. “We are creating a tech-intensive ecosystem for the hotel industry, with a focus on creating a disruptive solution for next-gen hotels,” explains Raj.

says Raj.

They envision being at the forefront of technological breakthroughs in the hospitality space and carving a niche for themselves. SYSOTEL is led by a team of seasoned professionals with a track record in hospitality management, along with scaledup case studies in Operations Management, E-commerce Management, Revenue Management, Sales, and Top Line and Bottom Line GOP results. Their experience, combined with the firm’s inherent technology and innovations, positions it as a one-stop solution for all kinds of hospitality tech innovations. With every product they build, they are exercising innovation and novelty in meeting the intricate challenges within the hospitality space while ensuring longterm growth.

RAJ SAHU – THE MASTERMIND BEHIND SYSOTEL

“No obstacle is so big that one person with determination can’t make a difference.” The 21st Century is an era of trendsetters, revolutionaries, and people dedicated to change and upscale. In a single word, trendsetters. They set their sights on creating breakthroughs that not only scale revenue but also uncover new possibilities. Raj is one such visionary leader. He has spent over two decades managing leadership positions at ISTA, Cambay, and many more independent hotels. He has built his forte around sales & marketing, hotel operations, and marketing analysis. Such an impressive background sets the stage for a sustainable career, but he sought a different path. His extensive history shaped his view of what it takes to succeed. And being in the hospitality sector, he saw several scopes of tech interventions that can fill the gaps in the existing model, eventually reshaping it. “I imagined an AI and ML-integrated tool that could make intelligent decisions about how to promote rates on platforms like Expedia or Booking.com without having to deal with the intricacies, helping hotels scale revenue,” explains Raj.

A PORTFOLIO OF DISRUPTIVE SOLUTIONS High Performance, Security, and Cost Savings: These are the core values ingrained in all of SYSOTEL’s offerings. Its exclusive portfolio includes innovative tools such as channel manager (SYSCONNECT), booking engine (SYSBOOKING), central reservation system (SYSRESERVATION), reputation management system (SYSREPUTATION / SYSREVIEW), revenue management system (SYSREVENUE), chatbots (SYSCHAT), digital marketing (SYSDIGITAL), website development (SYSWEBSITE), travel agent software (SYSTRAVEL) and corporate software (SYSCORPORATE). All the products/platforms are integrated with cloud technology to help clients innovate, be resilient, and make informed decisions.

“We are not here to change the scenario, we are here to correct it,” affirms Raj.

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To shape this idea, in 2014, the innovator began a partnership deed focusing on rectifying the existing models. Fortunately, it solidified into a company offering new-age models to meet hospitality concerns. During this period, he met his foregoing partner Mr. Kiran Suthar - a passionate hotelier and data scientist. He was driven by what Raj was doing and came on board. They founded SYSOTEL, stitching together 16 years of experience in India and overseas. That is how two ingenious brains began a journey to redefine and accelerate. Initially, they sought to help the hotel space get back on its feet after the inflictions of COVID-19. That’s how their flagship SYSRIMS was born. But with time and new products, the vision expanded. As of now, the firm is setting benchmarks for cost-effective, innovative products. Beside SYSOTEL, Raj has helped many entrepreneurial drives come to reality. He has co-founded Rev Matrix, GoXplore, and stayplans.com, all of which bring strategic elevation to the hospitality industry on a large scale. His ability to see profitability and creativity in the mundane is lauded across the industry. His most sought-after investment, SYSOTEL, has made an intense impact across the hotel space in the last 10 months.

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THE DEDICATED TEAM OF SYSOTEL SYSOTEL was founded with a mission that remains unbroken and uncorrupted, thanks to the collaborative style of its leaders and employees. Here, diversity is valued, and personal and professional growth is encouraged, resulting in continuous improvement. Raj personally keeps nurturing his colleagues while keeping them aligned with the firm’s mission and vision. “And if any of them are stuck on something, I try to assist them with my knowledge unless we find someone who can assist us in solving the problem,” adds Raj. SYSOTEL is more than just a firm – it’s a family, where everyone’s input is valued and considered in important decisions. They celebrate their passion for developing innovative technologies that help people and companies tackle real-world problems and generate efficient ROIs. Some of the core features of this team are: • • • • •

Working and adapting to cultural scenarios, which includes changing behaviors and mindsets Focusing on critical behaviors and linking them to business objectives Deploying authentic leaders while not letting clients off the hook Quick and efficient impact They devise cross--organizational methods to go viral

Even on the darkest days, with these attributes and an open atmosphere, everyone remains connected and driven. Furthermore, because Raj has a penchant for helping individuals grow, the firm conducts timely training and meetings with industry experts. REACHING FOR NEW HEIGHTS Founded and nurtured in the embers of a novel crisis, SYSOTEL has made a resounding impact on hotel space. Its platforms have earned multiple positive testimonials from eminent establishments. It was awarded the “Best Smart Automation Services” at the Future of Facility Innovation & Tech Awards 2021. Resting on its achievements, the firm is set to establish technology collaborations working in the hotel space to help this industry keep evolving.

FOR MOTIVATION SEEKERS

I had seen many failures in my career timeline, but I believe every failure is a pillar towards your success,” and I can now claim that without those failures, I would not have been able to get to this point.

Raj Sahu

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

SUCCESS STORY

Craig Federighi A key driving force behind

APPLE’S WHOPPING GROWTH Craig Federighi, also known as “Mr. Hair Force One himself”, oversees all major development, such as Mac, IOS, and IPadOS. He is positioned as Apple’s senior VP of software engineering. Craig carries an enthusiastic and funny nature, as we have seen his popular presentations at WWDC and other Apple Events. He has more stage time than others, including Tim Cook. In 2016, he reported, owning over 500,000 shares of Apple stock worth about US$180 million in 2020.

CRAIG FEDERIGHI Engineer

Away from the public functions, he is reportedly a great communicator in private. In 2013, the wall street journal said that Apple employees must consider him a responsive executive, someone who replies and reacts to internal emails. His profile has an impressive “rising star” reporting that he tries to build consensus within teams all across the company. EARLY LIFE Craig was born in 1969 in San Leandro, California. After holding an undergraduate degree from Acalanes High School in Lafayette, California, Craig attended the University, Of California, Berkeley, where he earned a bachelor’s degree from the electrical engineering and computer science branch. Also, he did his master in science stream from the same university. Craig got married in 2014. Now he has 4 children.

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Offer). By the time in 2009, he left Ariba and returned to Apple to work on macOS. His first physical appearance was at the WWDC event to give, what Craig called a sneak peek of MacOS X Snow Leopard. In 2011, Craig Federighi succeeded Bertrand Serlet (Previous Vice President) as VP of Mac Software Engineering. In 2012, he was promoted as VP Of Mac software engineering at Apple. As Craig’s responsibility increased within Apple, his stage time at events improved more quickly. He now looks more confident, enthusiastic, and calm while being on stage.

Craig Federighi once mentioned,

CAREER Craig Federighi was working with Steve Jobs at NeXT, where he led the development of the Enterprise Objects Framework (EOF) – it was a software tool for large companies by letting their regular computers connect to the enterprise database. In 1996, Craig started working with Apple when it acquired NeXT. Omni Group Co-founder Will Shipley was working with Steve Jobs at NeXT at the time, and later he wrote that he had not anticipated to like Craig Federighi. in 2011, Will Shipley mentioned in the blog, “In-comes Federighi -the new guy- and he is like seven feet tall and gameshow-host handsome and he’s smiling like a used car salesman,” further, Shipley added, “I will admit it; I was prepared not to like him.”

“You naturally expect a tall, handsome guy to be, well, kind of a jerk,” He said “Like his ideas are more important than yours. But what struck me so hard in that first meeting, so much so that it’s still in my head 17 years later, is that he was there to listen. And not just to passively listen – he wanted to make sure he understood what we were saying, yes, but also to get to the heart of it.”

However, not all presentations went well. In 2017, when Craig was introducing Apple’s new face ID feature, it embarrassingly failed to work on the first attempt. Before the event, several people had used the new iPhone. This is why during the demonstration, the face ID asked for a passcode because of several failed attempts, later Craig explained. It’s really embarrassing even it was not a failure. However, Craig headed straight onto a backup phone without being worried.

“We are showing the way to the industry, to the customers, that they can demand more – they should expect more- about the protection of their privacy, and that we can move the industry into building things that better protect privacy”. Craig Federighi is one the very few famous faces of Apple, who has been delivering such great products along with his teams. Apple has really great products, and when Craig introduces upcoming Apple products with his cheerful nature and explanation skill, it becomes more interesting to see.

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Ahvana Hotels & Resorts An end-to-end Management Consultant for Your HOTEL BRANDS Indranil Roy | Business Connect

If comfort and luxury are the two prerequisites of a successfully-run hotel establishment, Ahvana Hotels & Resorts will come up trumps in ensuring that your hotel exceeds your guests’ expectations and delivers them a travel experience of a lifetime. Founded by Ananth R. Bhedke, a veteran in the industry, Ahvana Hotels & Resorts provides end-to-end hotel management consultancy to hotel chains, across India and abroad. As a turnkey solution provider in resort and hotel project management, Ahvana Hotels & Resorts provides customised service to established and pre-open hotels; takes up projects in interior renovation; staff management; staff procurement and retention; whatever be the specific need of a hotel client, Ahvana Hotels & Resorts has a service to match that need. Additionally, the consultancy assists in identifying quick serving restaurant franchise business for interested investors, on the lookout of such business opportunities in India. A division of the Gansiddha Hotels & Hospitality India, Ahvana Hotels & Resorts was started in 2010 in Nasik, Mumbai, India. Today, Ahvana has evolved into the fastestgrowing management contract and franchise service in India and abroad. Hospitality industry is disrupted by technology ‘Experience selling’ is a big buzzword in the industry where intensifying competition is compelling market players to lower costs to seek customer loyalty. Countering this trend, the big opportunity for start-ups lies is in personalizing travel experience for consumers, throughout their journey. “The future of the hospitality industry lies in aggregating rich traveller experiences and building a strong digital legacy with the help of new technology platforms,” says Ananth. He strongly believes that a cost-efficient path to growth in this sector lies in enabling strategic collaboration between leading hospitality service providers, suppliers, and startups to build a whole new ecosystem for the entire industry. This he seeks to do through his venture, Ahvana Hotels & Resorts. . www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Initial Years of Struggle Raised in a middle-class Maharashtrian family, Ananth believes struggle is a part and parcel of every success story. “Even success,” according to him is not a destination but a journey towards greater excellence.” He started his business as a bootstrap operation with a singular focus on providing full suite hotel management services to established, struggling and new players. The job was challenging, often involving 365 days of travel, and it adversely impacted his family life and health but led by his internal conviction, he ploughed on. Eventually, it took him 24 years and a string of jobs in India and abroad, to fight the odds, and reach, where he finds himself today, as a business owner of Ahvana Hotels & Resorts. Serving a Diverse Set of Clients Today, Ahvana Hotels & Resorts serves a host of hotel companies, stand-alone hotel owners, and proprietors who want to open hotels and restaurants. Ananth’s company helps them pre-open or take-up a lucrative project in the overseas market. His customer base today includes a network of 5,000 satisfied hotel owners and hospitality business partners. His Personal Charisma As a first-generation entrepreneur, Ananth feels the need to challenge himself constantly. He believes it’s necessary to keep honing one’s skills sets and never stop learning. When faced with a tough situation, he starts by drawing up a list of all possible, positive outcomes from that situation. For example, if he has to prepare a market report for a client on their current strategy, and the timeline is tough, he is likely to work double shift to be able to present the report to the client, the very next day. Such challenges keep him charged up to face the next challenge. Present Opportunities in the Hospitality Industry Ananth believes that the market is not yet saturated and there are tremendous opportunities in the hospitality business for the entry of new players. Towards this end, he assists aspiring new entrepreneurs analyse the market size, identify promising opportunities, and complete due diligence and then take the plunge. In this role, Ananth sees himself as a mentor to the start-ups. The Road Ahead Under Ananth’s stewardship, Ahvana Hotels & Resorts does brisk business with mid-segment hotels, villa and apartment owners, and at any given point of time, he is consulting more than 26 companies. He is soon to come up with his own Indio brand in QSR business, after having dabbled in this segment for the past nine years, consulting 170-odd small-and medium-scale QSR projects in India and abroad. All set for expansion, Ananth also impatient about getting into large-format, luxury hotel business and is looking for interested investors. During his free time, Ananth loves playing tennis, working out at the gym, or go swimming. He also travels to shrines and rivers, during family vacations

CATTS LABS AND RESEARCH PVT. LTD. Ensures Qualitative Testing and Analysis in the Arena of Pharmaceuticals J.S CHADHA: Group Chairman MANPREET SINGH: Marketing Director Dr. Amit Mishra | Business Connect Living up to the standards of quality and its assurance is quite indispensable in this present era. It’s importance in the pharmaceutical industry quadruple as the medicines are the potent sources of healing and curing n number of diseases. Thereby, well-structured and effective laboratories with qualitative testing equipment and practitioners become quintessential in ensuring the quality of Pharma services. CATTS Labs and Research Pvt. Ltd. are the pioneers of exemplary Research and Analysis in the respective arena.

DEPTHS OF THE COMPANY Catts Labs & Research Pvt. Ltd., a Govt. approved and GLP Certified & NABL Accredited Testing Laboratory. It is also an ISO (9001:2015), (18801:200) certified company, providing expert Chemical, Instrumental Analysis & Microbiological testing of Pharmaceuticals, Cosmetics, Ayurveda, Homeopathy, Water, Food & other related products and raw materials. CATTS Group is led by a dynamic group of individuals with many years of enriching experience in their respective fields. CATTS is headed by the Group Chairman Sh. J.S Chadha, possessing a vast experience & expertise of more than 4.5 decades in the field of analysis. Manpreet Singh is the ace Marketing Director of the Company. With his phenomenal Marketing strategies and planning, the company is touching the crescendo. Ensuring a state of the art analytical and research, the Lab is equipped with the latest hi-tech and analytical equipment like FTIR, UPLC which deals with Identification & Quantification of different product, HPLC, GLC, AAS, UV-VIS, etc. They employ highly qualified & experienced technical personnel to perform tests to deliver precision & accurate test results. CATTS continually invests in highly trained scientific staff, leading instrumentation and new methodologies to ensure high accuracy and efficiency.

J.S CHADHA

Group Chairman www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

CATTS LABS is recognized as a quality solution provider and partners with MNCs and leaders of various industries to provide solutions to their analytical problems. They are known in industry circles as a provider of quality services with the highest level of integrity and transparency. A loyal client base of satisfied customers that includes large corporates, academic institutions, small and medium businesses, government organizations and individuals.

stability and flow properties you need for complex formulations. With their robust support, you can achieve a greater understanding of your product composition and performance. Scientific evidence is a powerful marketing tool for your products, and their claim substantiation services can prove product performance and help you support your advertising claims. Food Testing: The Lab offers highly dependable Food Testing Services which include processed foods, honey, milk & milk products, cereal flour, pulses and starch, bakery products, spices, infant food and infant milk. Added to that, health care products and essential oils can also be tested under the banner of Food Testing Service.

From Pharma to tonics, energizers to food supplement, Ayurvedic to Herbal, from Food to agro products from Cosmetic to Moisturizers, soaps to lotions, CATTS LABS & Research Pvt. Ltd is a trusted, unbiased and professional testing laboratory that can help you to prove the efficacy and safety of your products.

Environmental Testing: They undertake Environmental Pollution Monitoring & Analysis for diverse industries across India. Maintaining a focus on providing accuracy and reliability, they have managed to successfully serve a diverse set of clients in India. Environmental Pollution Monitoring & Analysis (Air, Water & Waste Water, ETP, STP WATER, and Noise) is undertaken by a diligent team of professionals who possess the necessary know-how in different areas concerning the environment.

ESSENTIAL SERVICES IT OFFERS: Drugs & Cosmetic Lab: They have a well equipped lab, having the latest instruments of international brands. The lab is headed by highly experienced & professional staff. Different sophisticated instruments include UV-VIS, FTIR, GLC, and HPLC & AAS (with VGA & graphite furnace). Apart from routine testing, they provide analytical solutions by carrying out Analytical Method Development & Validation for different products including FAILURE ANALYSIS. Tailor made Training Programs are also carried out apart from routine training to chemists for upgrading their skills.

Failure Analysis: CATTS Labs help to determine the root cause of failures in your Pharmaceutical, Cosmetics, Ayurvedic, Food Products & packaging materials, our expertise helps to provide fast and effective solutions. They solve failures during and post manufacturing to help ensure your customer’s safety

Ayurveda & Homeopathy Lab: Testing for Ayurveda, Unani & Homeopathy Products & Raw Materials is being carried out under the strict vigilance of expert doctors in respective fields by using the latest techniques.

Analytical Training Services: Training is an essential part of any industry. Particularly lab testing is a very crucial subject and there are hardly any or very few centers in the country which provide such training. Keeping in view the need for industry, they at CATTS LABS have devised various analytical training programs for fresh candidates to make them ready to be absorbed by industry for analytical work in the fields of Pharma, Ayurveda, Cosmetic, Food & food products, & allied industries.

Microbiology Lab: CATTS Labs now offers Microbiology Testing to fulfil QA/QC and regulatory requirements to help their clients in finding the root cause of failures and develop the next generation of products, coupled with their Chemical, Physical and Surface Analysis capabilities. The addition of Microbiology Testing means that they can now offer their medical device related pharmaceutical and consumer healthcare to clients all the testing, analysis and development they need.

They also provide training to experienced ones to upgrade their skills to boost their carriers.

Product Testing: Their accredited laboratories are equipped with stateof-the-art testing and analytical instruments to help manufacturers, importers and exporters to understand their products and prove packaging claims. They test to industry standards using approved test methods and develop bespoke methods when standards are not available. They test products to provide detailed analysis for materials characterization, product development, and quality control purposes and to prepare for regulatory submission as well as support to achieve the rheology,

Industry specific dedicated training programs are also being undertaken to fulfil the requirements of the industry. The presence of CATTS Labs offshore is to provide the quality services worldwide & make CATTS Labs a global name in the field of Analytical testing field. Its mission is to create awareness among the masses about the importance of quality of products in day to day life of the society we live in. Email Id: manpreet@cattslabs.com

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

LIFESTYLE

Supreme Fashion Accessory

Sunglasses are the ultimate fashion accessory, almost worn by everyone, and without them most wouldn’t leave home. When the sun is glaring off the town and you pick your sunglasses out of your back, once you lip them on, you instantly change your appearance.

Reasons Why Sunglasses Acts More Than Just An Accessory It’s no longer a medical necessity, just a style need. The dreary vision-correcting computer machine revamped surprisingly into a cool and swanky faddish accessory. The rage is so strong that, just for the sake of fashion even people with perfect vision wear lenses.

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Here are some reasons why, before you head out the door, you’ll want to catch those shades: PROTECT EYES FROM UV RAYS One of the most significant advantages of wearing sunglasses is that they shield the eyes from the sun’s harmful ultraviolet radiation and the fragile skin around them. Exposure to UV can lead to cataracts and cause glaucoma symptoms worse. Moreover, about to 10 per cent of skin cancers are found near the eyes. Choose glasses that cover the eyes entirely and make sure that they have 100 per cent UVA and UVB protection.

PROTECT EYES FROM GLARE Sunglasses not only let you see better when it’s light outside, but they also decrease the amount you need to squint by the cutting back on the sun. Squinting will lead to headaches, exhaustion and eye pressure, as well as the formation over time of fine lines in the skin around the eyes. When you squint, it’s also difficult to see clearly, which can lead to injuries, particularly when driving. Maximum glare safety is offered by polarized sunglasses. DARK ADAPTATION After you are exposed to intense sunshine, sunglasses allow you to refocus your vision. If you will not adapt for long stretches after being exposed to the sun, your night vision may be impaired. You’ll find it hard to see the road while you are riding at night. Riding becomes risky when you haven’t been wearing shades.

Some Top Sunglasses Brands RAY-BAN A debut back in the 1930s, the Ray-Ban Aviator sunglasses made their airline flights more popular, and the legends of the era were pilots. The Italian-based company offer polarised lenses to shield the eyes from sunlight. In the 1980s, with the release of films such as “Top Gun” and “Risky Business,” these glasses gained attention.

MAUI JIM In the early 1980s, Maui Jim sunglasses made their debut at a hotel pool in Maui, Hawaii. By 1988, the mainland was just starting to see them. This sunglasses are built for males and females alike. Many of the models have polarised lenses of varying colours that shield against the sunshine glare. VERSACE In 1978 Versace was started, this Italian fashion house made its debut in Milan, Italy. Versace sunglasses are known for their ornate, female-centred logo, and their wrap around and aviator styles are common. Much of the lenses are polarised to shield the eyes. Some women’s styles involve ornate and lavish details. 23

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

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Easebuzz Pvt. Ltd.

Redefining the Digital World with Tech-Driven Payment Solutions Gulshan Parveen | Business Connect

usiness Connect Magazine has a marvelous history of featuring topnotch business ventures of the commercial realm in its portfolio. Here again, we welcome our global readership panel with an inspiring tale of one of the leading payment platforms of the digital world-Easebuzz Pvt. Ltd. Our leadership team had a joyful interacting session with the CEO and MD Rohit Prasad, who shared some interesting facts about the journey till here. He also provided us with some valuable nuggets that we are excited to share through this fascinating read. We truly hope and desire that this read will add some value to our readers’ lives and will motivate the upcoming business enthusiasts. Easebuzz is a payment platform introduced by the founders to solve all the digital payment-related issues with the most accurate solutions. The software-enabled platform is accurately designed created to solve problems revolving around the “collection mechanism” keeping in mind the needs and wants of both small and emerging businesses. Highlighting some excellent features of the platform, Rohit affirms, “Easebuzz as a complete word has “Ease” which is aimed to ease collections and “Buzz” as a verb means to move quickly. We have directed our focus towards growing businesses in India where Easebuzz acts as a “technology partner” for digital payment collections available at one single place. Easebuzz has solved growing businesses’ problems by building a software platform embedded with payments infrastructure.” Moreover, there is a wide range of top-notch features the platform possess, but Rohit explained that the premium architecture of the platform has been defined as: • BridgeBuzz – Marketplaces or businesses in the franchisee model need to split payments into multiple parts to pay vendors from customers’ transactions. BridgeBuzz will automatically track split configuration, batch earnings to payouts and will have an autoreconciliation for both vendors and marketplace. • Smart Billing – It is an “easy to use” invoicing solution, where businesses can add any number of line items, send emails and SMS from the console and manage metered usage of products through customized subscription plans. Subscription-based businesses use this software to manage recurring collections and have reconciliations at the same place. Manage split payments, coupons, offers, all in the same software. The CEO further adds, “Distributors alongside manufacturers and retailers can reach our platform and avail the benefits of collections through invoices and make payouts through our virtual account set-up. Collections, corresponding to the invoices from retailer to distributor, can be adjusted for products that are being used as batch processing on bulk invoices with discount features is available. Easebuzz is a platform created to bring workflows for the collection economy. We have enabled a payables mechanism to allow businesses to make payouts through virtual accounts so that vendors, drivers, or manufacturers can get funds on time with reconciliation automated on each product over the platform.”

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

ROHIT PRASAD

CEO & Managing Director

THE BRAIN BEHIND THE BRAND

Rohit has completed his Engineering from ITM, Gurugram in 2005 and further studies from the Maharshi Dayanand (MDU) in the same year. He started his career by joining Tata Consultancy Services as an Assistant Engineer and continued in the financial realm. Enlightening us with his entrepreneurship journey, He asserted, I was working on a middleware technology called “TIBCO” that was aimed to establish data consistency between varied ERP systems of one of the world’s largest private sector banks. I also worked in TCS for 3.5 years from Dec 2005 till May 2009 and went full time for my Masters in Business Administration from Symbiosis International University in 2011. My major subjects were Finance, Marketing and Information Technology. In the year 2017, Rohit with his team launched Easebuss with a single product in its portfolio and gradually scaled with multiple acquiring banks and merchants. At present, the venture is among the largest payment aggregates in India, supporting over 50k merchants, and is equipped with an industrialist team of 140+ members.

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visions and improve equity. She shares, “TIG is enhancing businesses to include high-performing members across the nation in the network and ultimately sharing stories throughout the world. 29

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

SADANAND CHAVADI

A rousing entrepreneur revolutionizing the healthcare industry with unmatched products Kajal Dobhal | Business Connect The Business Connect magazine has an excellent history of bringing numerous inspiring entrepreneurship stories for our global readership panel. And here again, we have brought another top-notch tale of a leading venture in the healthcare realmFeron Healthcare Pvt. Ltd., which is scaling the success ladder under the stewardship of Sadanand Chavadi. Our editorial team had a joyful interacting session with the leadership panel of the company in which the visionary shared some interesting and unknown facts about his entrepreneurial journey. He also shared his exclusive perception of the entrepreneurial world and a few useful suggestions for the upcoming leaders. We truly hope and desire that this fascinating read will add some value to the lives of our readers.

Sadanand Chavadi | CMD

’m convinced that half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.”-Steve Jobs. Creating a business venture is all about dedication and a constant journey towards betterment. It’s a fact that sustaining in the business arena is not everyone’s cup of tea but there are some great leaders who not only build and sustain a venture but create an example for the upcoming ones-we call them, entrepreneurs.

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Sadanand Chavadi, CMD of Feron Healthcare Pvt. Ltd., is an extremely passionate and professional entrepreneur who has a great record of experience and expertise in the field of healthcare and business. While interacting with our team, he revealed that his main and core motivation behind joining the entrepreneurial space was the passion for pharma along with the urge to be innovative and serve the needy. He was tremendously keen to fill the gap in the healthcare industry by providing specific and useful products for specifically Pharmaceutical & Nutraceutical segments. In the context of his entrepreneurial streak, the leader affirms, “Pharma profession is very unique in which you are directly responsible and influential for the betterment of human life and improving its quality. The smile and satisfaction on their faces after getting healed and relieved from a particular problem or ailment is just priceless! It is great that God has allowed us to be a part of both their problem and joy. It has been more than 10 years of Feron Healthcare being relentlessly engaged in serving through manufacturing

Sadanand reveals that he has been straight on the path of serving the nation and the society as a whole by being adhered to his values and ethos. He tells that the Feron family always walks smoothly on the road of its visionwhich is to become a successful organization by bringing smiles on faces and to contribute to the growth & maturity of humanity in all aspects.

He further adds, “We are striving to become an organization of value and integrity towards keeping god’s beautiful creation intact by obeying his will and ultimate purpose. Also, we are well aware of the fact that technical expertise and marketing are two crucial pillars of the success of any start-up. Hence, we make sure that our organization sync with this notion in a great manner. Since 2001, we are expertise in super-specialty marketing skills with almost zero attrition.”

and marketing to the patients as a “family”. We are working primarily for the Nephrology, Oncology, Gastroenterology, Infertility, and Critical care segments of supportive medicine to the doorstep with the utmost care, concern, and commitment to the optimum satisfaction of the needy.” Leading the entire workforce by utilizing the values such as flexibility and front leadership, Sadanand is revamping the healthcare industry with his industrial team by providing top-notch services in the same. To enlighten our team and our readers with his initial days of entrepreneurship,

THE ULTIMATE USPS

The Feron team has the perception that every single human being is the creation of God on the earth. And the company always strives towards sustaining the health of this creation by fulfilling its unmatched role. Talking in brief about their unique selling points,

Sadanand states, “We started this beautiful yet, challenging journey as a small firm and now at present, we have grown and nurtured into a tree on which numerous birds can build their nest and can create a better society for living. I have a robust perception that success is not an achievement or prideful list of life, rather it’s a model of a fruitful life in which you are bearing as many good things as you can for the benefits of many. We should always keep in mind that success can never be achieved by individual efforts but it’s a team that makes the dream of success a reality.”

Sadanand states, “At Feron, we believe in the client’s real and practical feedback and their wellbeing with the true need of the hour. Identifying how to meet the maximum need of a patient or client is the key element in our research foundation as they are the ultimate beneficiaries of each product. Moreover, change and innovation are important aspects of life or any business. And for any innovation, unstoppable need assessment and alternative trail methodologies in the respective market research, strategies, and studies are a vital part of new product development and the launch.”

HIGHLIGHTING FACTORS

When we look around ourselves in the current business market, we find zillions of business firms providing one or the other product or service in a specific niche. What differentiates a leading firm from the ordinary ones is the uniqueness and the extraordinary values it adds to the market. When the discussion is about the healthcare arena, Feron Healthcare stands in the cut-throat market like a sour thumb. Although they facilitate the healthcare industry with trillions of products, we have mentioned some of them here for you. • FeronONCOVIT+ Tablet • PROVOTIN-HP & LP Powder • P-Biotic Capsules • ERTIGA 500 Inj • I-TEN + Tablet • CHIV-C Effervescent Tables • SODAX Tablet • MAGAMAX Tablet • MONGITROL Tablet, and many more.

CULMINATION

It is a fact that the success and growth of an organization are visible in its achievements and public recognition. Feron Healthcare has bagged a wide range of accolades in its portfolio such as it has been recognized as the best pharma leader brand in the year 2019. It has achieved the Global Choice award in 2020, and has been identified as the Indian Achiever, and many more are there on the list. But the company is not ready to stop its wheel-it is relentlessly thriving to add more value to the lives of humans.

“Unceasing urge to improve is the real truth of business.” -Sadanand Chavadi. 31

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

CUISINE

Ground-breaking Business Trends for FOOD & BEVERAGE Companies There is always a change of preference, that’s a human nature where people often get bored with choosing the same kind of meal every day. Bold flavors and meal-replacing snacks are always at the lead when it comes to food preferences, health, and wellness, immunity-boosting food. Consumers are more often nowadays, looking forward to nutrition-packed foods. An increase in the demand for healthier, quality frozen food products to fit in with changing lifestyle, more importantly for the maturing millennial generation who are busy in making a balance between a healthy family and career. The millennial consumers are more “clean eaters” than any other generation and intend to have a strong interest in what they are eating, how is it made, and by whom. Today is a generation that lives in a world where they can instantly access to information and if the consumer is unable to understand or find out about how a product is made and what is it inside it, they simply choose to leave it behind and switches to alternative products made by companies that have a more convincing and genuine commitment to sustainability and improvement of the environment.

Safety, Sustainability, and Transparency is all that matters Consumers are more into demanding information about the food they eat, food safety is the main thing food and beverage industries focus on and it is now costing billions each year. The industry finds it more important to pinpoint safety issues immediately; from the people who are growing to the manufacturer, distributor, and beyond. The food companies need to be more focused on waste reductions as the consumers are more into demanding sustainable, transparent production and packaging in the products they purchase. As per the customer’s demand, the quality control and safety of the food products must be at the top.

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The Constant Rising Costs and Increased Ambiguity Growing uncertainty in the marketplace is a matter that is faced by the food and beverages company. Some companies of food may look for smaller warehouses that can manage supplies, but the rising storage costs may be prohibitive. Another uncertainty that includes here is increased labor costs and tightening workforce challenges. The companies are also facing issues with on-time delivery due to the ongoing truck driver shortage.

Innovation and Variation Purchasing has vast availability of products, with so many different products that are available for the purchase in a crowd of channels like starting from in-store, farmer’s markets, online, social media, and more. The product innovation and differentiation are considered to be important in the food and beverage companies. Creating some solutions that would meet consumer preferences around sustainability such as edible packaging will be on the growth. The innovative way to automate repetitive processes that provide good opportunities for businesses in the matter of improving production, back-office processes, supply management, fulfillment, and delivery. Adding to that, using acquired consumers and business data for better business decision-making will be implementing a comprehensive digital strategy.

Merger and Acquisitions Companies looking forward to spreading their investments across smaller brand acquisitions in accordance to round out product and geographic portfolios versus investing in their own research and development to help in saving time as well as money and reaching new customers. Private Equity (PE) companies that have operated in the consumer brand space will have a need to adjust their strategy along with looking for deals further down the market. The companies will even take on acquisitions in segments that have better prospects as a salty snack food, snack bars, cookies, and ready-to-eat meals, even if they are outside their traditional business.

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Sugandh Bahl | Business Connect Healthcare delivery has historically been regulated by institutions such as hospitals and healthcare systems that are hierarchical. However, a wide range of new organisational forms have arisen in both public and private sector as the demands of delivering care under scarce resources have risen over the past decade and gradually moving towards the ultimate aim of achieving Universal Health Coverage. This ranges from managed care institutions, regulatory bodies, healthcare solutions and management firms for private healthcare delivery and other healthcare organizations, diagnosis-specific service arrangements with specialist providers, such as home health care and rehabilitation firms. With technological advancements, healthcare delivery process is becoming more efficient by using advanced technology at different steps. With hospital beds and in-house resources stretched more than ever during this crucial time, healthcare solution providers are helping patients and organisations to manage the care better. Not only does this free-up space for efficient treatment, but it prevents costly and life-threatening readmissions by diagnosing problems before they arise.

Minister of Health

CAMEROON

Furthermore, healthcare providers must continually balance the responsibilities of compassionate patient care with the demands of essential administrative activities in good and bad times. Here, Business Connect Magazine introduces you to Intellio Healthcare, the emerging healthcare solutions provider in India.

outreach of their teams is the coresuccess driver of their underlying philosophy of providing the best services at the most affordable costs. They have identified and developed relationships with their partners that they leverage for their clients to serve their needs in a timely andconsistent manner.

Intellio Healthcare is a healthcare solutions firm focused on providing the support that facilitates healthcare organisations in providing the best quality health at the mostaffordable cost. At Intellio, they bring together a team that harbors a passion for healthaccess and innovation. The experience and

Management Team at Intellio Intellio Healthcare’s seasoned and assertive team is led by management with a combination of strategic and organisational healthcare skills. Management brings tremendous expertise from across the fields of healthcare, which has helped to share

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

comprehensive and long-established collaborations. The team consists of seasoned industry experts who have assisted companies in the creation and enhancement of operating margins in business strategies. The members of the team have worked throughout regions such as India, Africa, the USA, Canada, and Europe. They consider the needs of different communities and direct the best practices worldwide. Dr Vineet Arora (Director) is an experienced healthcare practitioner in the healthcare industry, with a significant history of working. He has pursued his Master of Business Administration

same thing. Several members of the Company’s leadership team even expand their mentorship outside the workplace to assist team members in all facets of their lives, helping workers be efficient. Throughout the business, this mindset of helping and supporting each other is passed from colleagues to clients and partners. Dr Vineet Arora says that “Start with what you think, only then do you know what else you can do. Start with the aim of building relationships, and whatever can come, never compromise on your beliefs and ethics. That’s what defines you and forms the future. He further adds that “It is understood at Intellio Healthcare that success is not just about reaching achievements, but also impacting lives along the way. So whatever initiative you set out to create, the advice will be to find a target to give back for everything you get. It offers an everlasting fulfilment that is indeed the greatest accomplishment of creation”.

Dr. VINEET ARORA | Director (MBA) from the Indian Institute of Foreign Trade based on International Business. Meanwhile, Mr Mukesh Panchal (Head of Sales & Marketing) is an experienced professional with 10+ years’ experience in the healthcare and technology domain, and Dr Ritika Jindal who is specialized in Healthcare Management heads Operations and Strategy Department. The team of young professionals, their creativity and innovative thinking at Intellio Healthcare have become the foundation that has driven development at the organisational level. In developing good relationships around the planet, they have invested their time and energies. The greatest strength is the faith and trust that the business partners of Intellio Healthcare have in them. The motive is also to link, competitively selling, with individuals around the world, and they are even affiliated with renowned brands such as Vissco, Microgene, Accusure, and Steelcraft. At Intellio Healthcare, strategic support, on-demand services, and global sourcing are the foundations of growth. Besides, they believe in fostering a fun and versatile work culture at Intellio Healthcare that allows workers to act like a family and watch each other’s back. The Organisation is committed to the professional and personal growth of its employees. They often allow the role model to play, generating the action by showing the

This Company’s customer base presence ranges from pan India to around the globe in countries such as Cambodia, Brunei, Canada, Middle East, South Pacific Islands, and Eastern and Central Africa. The Key Focus Areas of Intellio Healthcare The Company revolves around the delivery of healthcare. So, the ideology of Intellio is focused on excellent service and the highest level of quality. By developing and maintaining an efficient quality control system, Intellio consistently works hard to achieve customer loyalty and believes in long-term partnerships and shared development as a goal. The Company is interested in bio-medical devices, hospital consumables and other materials, and this is of great benefit to the healthcare sector in which Intellio Healthcare is affiliated. They are working to become global partners so that in this time of crisis, they have sufficient supplies of medical requirements. Intellio Healthcare has a quality management team to ensure quality levels, and they are often partnered with famous brands that have quality certificates. They only work with brands that have qualityassured goods. 35

By providing quality goods and services within specified time limits, the Company has invested its time and efforts in building strong relationships across the globe. Intellio Healthcare has remained inspired by the confidence and loyalty of business partners, and it helps them retain quality, and that is what this Organisation is known for. Besides, the team at Intellio believes in introducing creativity without sacrificing on quality with evolving requirements. Intellio Healthcare is proud to encourage universal health coverage by working to improve underdeveloped and developing countries’ healthcare systems by providing their health services to countries such as Cambodia, Brunei, Vietnam, Eastern and Central Africa, Canada, Middle East, and South Pacific Island by promoting goods manufactured in India and leveraging professional Indian labour. Also, they have spent their time and energy around the world in establishing good relationships. Corporate Social Responsibilities of the Company Intellio Healthcare is doing its part for Corporate Social Responsibility by supporting hospitals and nursing homes by supplying them with free medical supplies and PPE kits and also helping by empowering new COVID facilities at the lowest possible cost. They also support NGOs that provide food and shelter to the poor, especially during the day. Having provided Intellio Healthcare services across multiple geographical locations in underdeveloped and developing countries, the Company’s goal is to collaborate with healthcare organisations in developed countries and extend integrated sector services that will eventually support the Organization’s commitment to universal health coverage. At last, this Organisation would link with the established healthcare industry by leveraging the team’s exposure and understanding by carrying out advancements and technical improvements in healthcare delivery shortly. www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

The Most Inspiring

YOUNG LEADER

in Healthtech Space 2022

ARYAN CHAUDHARY’S INSPIRING SCIENTIFIC VOYAGE a motivational booster to the younger generation Kajal Dobhal | Busiess Connect His projects integrate IoT and sensor technology for gathering vital signs through one time /ambulatory monitoring and then the functionality of Artificial Intelligence and Machine Learning that lead to big data analytics for faster intervention, monitoring of prognosis and research on these vast data for effective clinical research for future development of treatment, drug, pathological tests and supply system. Orbital Next effectively integrates the Internet of Things with Machine Learning, Deep Learning, Natural Language Processing and Cognitive Technology. It is not hard to imagine the immense possibilities of implementation in the areas of remote/rural healthcare, especially in the areas of public healthcare. It also poses a tremendous opportunity in the areas of skill development and continued training for the AAA network.

Aryan Chaudhary

t is said necessity is the mother of great inventions. With the Covid -19 changing the way we live, learn and earn, it seems so true. And this inspiring story of a 17-years old researcher proves it most effectively. Yes, a “17 years old researcher” in the field of Artificial Intelligence, Machine Learning, integrated Internet of Things, etc, came forward to address the existing challenges faced by the healthcare system, especially when it comes to rural or remote healthcare. Young Aryan Chaudhary led the project Orbital Nextan academic initiative by Nijji Healthcare Pvt. Ltd. to groom young talents. Orbital Next aims to focus on developing newer techniques, like IoT, enabled devices, and extensive data analysis through the integration of Internet of Things, Artificial Intelligence, and Machine Learning to address the evolving need of remote healthcare systems, least contact diagnostics colossal scope of augmenting rural healthcare, sustainably. In a short span of 2 years, Aryan has ensured 11 research items, including Edited Book, Special sessions & peer-reviewed papers in international journals of repute.

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

While judiciously observing and studying the Healthcare related challenges, Aryan started envisaging the possibilities of implementation of such technologies at a young age. The book edited by Aryan is about to be published next year - titled on computational health informatics and biomedical application. It will cover a comprehensive and representative range of the above-stated technologies that are used in biomedical applications, including bio-signal origin and dynamics, sensors used for data acquisition, public health development, and how voice technology can be a gamechanger in the contemporary technological landscape. The journal of Biomedical Science and Engineering invited him as guest editor to lead the Special Issue: Neural Network and Deep Learning: Next Level of Health Care, which provides potential uses for Neural Networks (ANN) and Deep Learning to solve all kinds of messy and complex problems. In two years only, his reputation has spread across the globe where he has been invited as a guest speaker for over 7 internationally and nationally reputed conferences so far. Gradually, he will be expanding the wings of his research program across the targeted industry in the upcoming years.

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www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

TECHNOLOGY

HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

MARKETING

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales. No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

SOCIAL MEDIA UPGRADES

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform. User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the realtime information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones. www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

The Trendsetter Continuing its Leadership in The Hospitality Consultancy

Indranil Roy | Business Connect

or the last few years, entrepreneurship has taken the center stage in India. A whole lot of new ideas are being explored and are successfully implemented by the visionaries of young India. One such unique concept that has flourished in last few years is “Hospitality Consultancy”. One name that resonates quite well with the idea is Resotel Consultancy. It is a Kolkata based hospitality consultant for hotels, resorts, pubs, lounges and anything and everything related to hospitality, under one roof solution. In Kolkata, maximum pubs, breweries, and lounges are shaped by it. The company has its presence in 4 countries and 8 cities. Till date, Resotel has completed 72 projects consisting of F&B, Retail, Hotels, Resorts, Lounges, and Breweries. The company has mastered theme based restaurant. It completed Eastern India’s first three theme based restaurants: • • •

Fly Kouzina – Airplane model restaurant Kouzina mining – Coal mine theme restaurant Kouzina marine – Sea theme restaurant

With the changing times, the company always stays updated with the latest infrastructure. For this, the co-founders travel a lot, visit all F & B outlets. Outside West Bengal also, they visit a lot. Not only this, they come with their own concept quite often which is followed by others later on. As far as brewery is concerned, Kolkata’s one of the oldest and the biggest brewery Raise the Bar were conceptually designed by the company. Then, the market started following them. Apart from this, Siliguri’s biggest lounge and pub Hash tag and Barcode respectively were also created by the company. The company has its presence in one of the seven sisters states Sikkim too. It is a consultant for more than 9 hotels in North- East. It has presence in Oman too. In Nepal, Indian village, the most famous restaurant in Nepal has also been created by the company.

Soumya Sengupta Co-Founder, Resotel Consultancy www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Reverberating the idea of owners The company aptly corroborates the job of a consultant by representing the thoughts and giving shape to the thoughts of owners. It is found that the owners usually don’t possess the knowledge required to run a business and that’s why they go to consultants. You are required to take into that position where the owner feels that you are thinking on behalf of him. You have to shape his dreams. The company has earned that confidence which is reflected very well by the terrific numbers of 70% people who are glued to the company since the inception. The company has successfully retained them just because of the kind of services it provides. Even after the completion of project, the clients and the company share a good cordial relation. When the business was started, this consultant concept was barely visible in the market. Saying that the company is a trendsetter won’t be an exaggeration. What’s interesting to know is that its maximum business has come through references. It is quite easy for one to dream of becoming an owner of a restaurant but it takes a multitude of planning and expertise to run the business in a proper manner. People used to be under the impression that if they go out for dining, they can make restaurant. “If you are a diabetic that doesn’t mean that you will be a diabetologist”, humors Soumya Sengupta, co-founder of the company. The company takes it as a priority to make its client clear about the relevance and importance of a hospitality consultant. The company has worked to change the old school mindset of people in a positive manner. That is why, in the Eastern India, the company has emerged as an undisputed leader; 70% market is under its umbrella.

Chef Dibyendu Ghosh Co-Founder, Resotel Consultancy theme based sweet shop – Bong Moyra. In long term, it is aiming to go for hotel segment. He says this is the right time for entrepreneurs to set their foot in the hospitality consultant domain.

Giving the human touch The company is a logistical consultant in Kitchen designing, equipment specification, menu planning, menu pricing, menu presentation, F & B Logistics and many more. Although we are living in an age of technology, still in many cases human touch is preferred. The Company firmly believes that rather than going the robotic way, it should focus more on the animated touch with the customers. This sets a positive vibration with the customer that goes a long way.

For last five years since its inception, it has retained most of its clients including Ethnotel, Fly Kouzina, Raize the bar, Ethnotel Kolkata, Fly Kouzina Kolkata, Raize the bar, Kolkata, Hashtag Siliguri, The Signature Asansol, Kouzina Mining, Terma Linca Resort and Spa Bhutan, Hotel Norkhil Bhutan, Airport guesthouse Kolkata among many others. It is said that the hard work never goes in vain. Due to its excellent work in the domain, it has been honored by few business magazines.

Talking about the workforce, Mr. Sengupta says, “Our people are our strength”. Since the inception of the company, they have been the strongest pillar to carry forward the company in the smoothest way possible. One of the traits that place the company apart from others is its rock solid attitude to face the competition. The company strongly believes in competition as this motivates to better the service each and every time. The threat keeps you on toe and doesn’t make you complacent.

About the minds Mr. Sengupta has 20 years of experience. He is a Pusa graduate from IHM Kolkata. He has worked in all sorts of 5 star properties. He loves spending time with family members and watching movies with them is a real treat for him.

As far as future planning is concerned, by 2021, it is aiming to have 2 restaurants chains under its own brand. Apart from this, Soumya himself his coming up with Bengali

And in his support is his partner Chef Divyendu Ghosh with 24 years of experience and he also has been a celebrity chef in many renowned hotels. 41

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Shaip

An enterprise with a difference… Gulshan | Business Connect

n line with our ‘Company In Focus’ issue, Shaip has been recognized as one of the outstanding service providers that have set major benchmarks across the industry with their exclusive offerings. As we sat down for an informal conversation with the CEO - Vatsal Ghiya, we came across some phenomenal insights into the Artificial Intelligence industry. This freewheeling conversation with him gave us valuable nuggets of knowledge that we believe will help our readership bag better insights of the AI World.

THE PREFACE

Shaip is a comprehensive data management platform designed for organisations that are looking to solve AI-related issues to ensure a smarter, swifter and better workflow. The company has been supporting all aspects of AI-training data by seamlessly scaling the client’s people, platform & processes to develop AI/ML models. Shaip has many clients, including Fortune 500 companies such as Amazon, Google, and Microsoft. The company has put forth a diverse range of services such as AI Training Data Collection, Data Licensing, Data Labeling / Annotation, Data Transcription and Data De-identification. It stimulates value, insights intelligence to induce business scalability by catering end-to-end AI solutions. All of this has been made possible by offering a unique combination of humans-in-the-loop platform, proven processes and skilled people. Their forte is to create, license and transform unstructured data into highly accurate and customized training data for the clients embarking upon the challenging AI initiatives. Shaip has ensured an exclusive 3-way approach1. Platform: Shaip’s web-based platform has been proved to be an instrumental part of every project. Relying on full end-to-end integration simplifies workflow, reduces the friction of working with a distributed global workforce, inducing better visibility, real-time quality management and immaculate partnerships. 2. People: With its robust team of 7,000+ collaborators consisting of credentialed project management, technology teams & task-groups work on Data Creation, Annotation, Sentiment Analysis, NER, QA, etc., team Shaip well acknowledges the nuances of the client’s businesses to add significant value- be it individually or collectively where high-quality is the foremost priority. 3. Process: When it comes to processes and policies, Shaip is defined as encouraging open communication targeting- scale and quality. For impeccable processes, the dedicated team of 6 Sigma Black Belts strives every nerve to introduce a set of processes allowing short feedback loops and promoting a rapid time-to-market. www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Vatsal Ghiya CEO

A GLANCE OVER THE USPS

When asked to reveal the differentiating characteristics of the platform offered by Shaip, Vatsal responded by saying, “Our platform supports 150+ languages, text, audio and images where we prove our expertise in data collection by customizing the solutions as per the client’s requirements. As a proprietary Data Collection App & Platform, its efficacy has ensured a sheer repetition of several projects from Fortune 500 customers. Owing to the low-cost data sourcing and cost-effective resources hailing from emerging geographics, Shaip has made its steadfast commitment to the targeted audience in the most affirmative manner.”

IN SYNERGY WITH TECHNOLOGY

Vatsal explains that Shaip has firm access to the best resources and tools if it comes to being in sync with the tech advancements. The tech team of the company is in constant touch with the industry experts, influencers and thought leaders dominating the technology space. Every team member is ensured to regularly undergo certification courses and be part of the relevant events to be in harmony with the tech-trends happening across the market. He concluded that the teammates also make individual efforts by considering tech forums, social media and tech blogs to upgrade their existing knowledge. Moreover, innovation, invention and progress are stimulated by a seamless R&D process, affirms the CEO. He states that it is a first-mover advantage to stay ahead of the curve and get a leading edge in any market. In this direction, the development of productive technologies posing cost- optimization and automation has always been their focal points to invest in. A culture channelizing positivity The thought leadership at Shaip makes consistent strides to build a healthy and nurturing culture by setting up solid systems via personal development pieces comprising training, channelizing energy, motivating employees, for which, a work culture promoting work-life balance is the mandate. The cultural principles on which the company thrives are - integrity, learning attitude, consultancy, and practising what you preach. All these values have allowed them to earn the trust of the customers, maintaining their reputation in the targeted market.

several milestones while bagging multiple recognitions. From being the fastest-growing tech company with a 7X growth rate in terms of revenue to being self-funded yet cash positive from day one, Shaip has seen exponential growth. What started as a 2 employee company has now turned into a firm with a 130+ headcount within 15 months only. Additionally, they are already in talks with some of the leading Venture Capitalists in the US for Series A funding. A few of Shaip’s considerable achievements have been mentioned below• Shaip has been awarded - Leading Innovators in Data Licensing & Sourcing 2020 and Best Scalable AI Platform Start-Up 2020 hosted by Wealth & Finance published by AI Publishing. • It has bagged recognition as the Most Empowering AI Initiative Developments Facilitators 2021 in North America Business Elite Awards by AI Publishing 2021. • Shaip has been featured as one of the Most Promising Data Annotation Companies to Watch out for in 2021 by Silicon India. • It has been featured as one of the Best Data Annotation Companies for Machine Learning by AI demands. • Shaip has also been acknowledged as one of the leading vendors by Data Magazine UK in the Big Data category. • Shaip was identified as a leading

vendor in the AI space by start-up tips.

CSR INITIATIVES

All the CSR initiatives ensured by Shaip have contributed to the sustainable growth of the society along with focusing on their core values. Business profits have never been their priority instead people-centric approach is what exists in their DNA. Vatsal claims, “We aim to promote sustainable development in the market and strive to make a difference within the community that we live in.” With the insightful approach to start the waves of change, the leadership team has introduced- PRAYAS... Ek Soch. This has been done in recognition of the fact that as a fast-growing organisation, they have an obligation to society and contribute to its growth- environmentally, ethically & economically. Under the umbrella of PRAYAS, they have started a dedicated blood donation camp, tree plantation drive, sponsorship education, cloth, food and book distribution campaign,etc.

UPCOMING ENDEAVOURS

The core leadership team of Shaip has envisioned building an Integrated SaaS Data Platform that endorses every data type i.eText, Image, Audio, Video, and offers different services such as Data Collection, Labeling, De-identification, Transcription round the clock. The platform will be supported by managed workforce in real-time from all across the globe as the ‘additive’ propositions in their solutions soon.

“We all learn every day and enrich ourselves through healthy discussions to gain insights or advice from leaders who have the requisite experience. People don’t do what you say, they will do what they see their leaders do,” conveys Vatsal.

NOTCHES ON ITS BELT

Within a short span of time, Shaip has witnessed a manifold expansion in terms of its growth. And throughout its journey, the company has crossed 43

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

Business Growth

GROWING BUSINESSES YOU CAN START WITH LESS THAN $100

What’s the first thing that comes to your mind when you hear the word ” Business “? If that word is ‘money’, you have a physiologically ambitious personality. What if I re-word my question and ask, what amount of money comes to your mind when you think of business? By now your mind has already started thinking of a huge sum. Our mind is wired in a way that we connect the word business with a large sum of money. When you see things in a certain way, you deal with them similarly. Let us say, you bought a brand new mobile phone. A month later, someone gifted you a better phone. Now that you have two phones, you sell or give away your so-called old phone. If you closely look at this situation you’ll see that our perception towards things determines our action. What happens if we perceive business as something which requires a lot of money? Possibly we may never start one. But what if we tell you that there are numerous businesses that can be started with less than $ 100? Interesting isn’t it!

Let us look at these 8 exciting things you can start with less than $100.

CONSULTING Companies grow through research, advertising, production, investment, and networking. Corporate houses are always in search of people who can recommend ideas and suggestions to help them grow. All you need is a network of people to refer to, your own website and a professional business card. Based on your skills and the way you can help your customers, your business as a consultant grows.

BLOGGING If you have a flair in writing, your skills are highly valued in the job market. If you can build customers for a company through informative and creative writing skills, you will find yourself always in demand. All you need is to develop your writing skills and read a lot. You can contact a local newspaper, and write for them for free. Learn the skill to bind your readers and you will grow your business at an extraordinary speed.

YOUTUBER This is a trending business where everyone is trying their luck. You already have a smartphone with a camera. If you have ideas to prepare for an examination or teach a new recipe or if you know an unexplored place to travel you can make a video and upload it on youtube. There’s video everywhere. People are looking for great content, in marketing, education, medicine, engineering, entertainment and a lot more. If your video becomes popular, you will begin to get advertisements on your youtube page and this is a great source of earning.

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

FREELANCING You can choose to work as a freelancer for various companies rather than being employed for one company. To start with you’ll need to see what you are good at. Next, you need to talk to the companies showcasing your skills. Initial few weeks or even months you may have to work for less money. Eventually, as you build your reputation, you will get more work. Freelancer needs to have their own laptops, materials and office space. These are generally done on a contract basis.

IRCTC AGENT Fill up the form online, submit your documents and you become an authorized IRCTC agent. You earn a commission for every railway ticket you book and a bonus for achieving the target.

MOBILE REPAIR Nearly everyone in the country has a phone. In-fact the trend is to keep multiple phones. If you can learn the skill of mobile repair, you will probably never fall short of customers. There are many videos and online courses that can teach you this skill at a very low cost.

TUTORING If you are a subject matter expert, becoming a tutor can be a really exciting job with almost no money. If you can develop some art of facilitating, and enhance the learning experiences of the students, you’ll find that there are many parents who are willing to hire your services.

RESUME WRITING Resume creates the first impression. Learn the art to build a professional-looking resume for the job seekers and you can get your business going. There are multiple resources available online to teach you this life skill with little or no cost at all.

TOUR GUIDE If you are familiar with your city, its history and have a good communication skills, you can begin as a tour guide. Visitors want someone with good background knowledge and the one who is honest and engaging. To start this business you will need to brush up on your English and get familiar with the history of the city and its monuments. 45

www.businessconnectindia.in | Vol. 4 | Issue 7| February 2022 | INDIA

RNI No. : DELENG/2018/76695