The 10 Most Inspiring Women Entrepreneurs to Watch Globally by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

A women-centric ‘read’ speaking volume of ‘SHEntrepreneurship’ Women entrepreneurs consider a seat at the decision-making table, an intricate sign of success. Who doesn’t want to be heard? Or who doesn’t want people to value one’s insights? Almost everybody is right! Businesswomen have always been striving to make the best out of their position at the ‘table’. Today,they have emerged out to be the torchbearers of growth, success and progress for all, ergo, we are here to recognise some intriguing success stories of a few visionary ‘SHEtrepreneurs’. With a cordial salutation, Business Connect Magazine jovially welcomes you to its neoteric edition- The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021. We have always been staunchly standing by those who have been working vigorously in their niche market to make a difference. And this edition is heavily dedicated to the female outperformers of business fraternity, who are launching revolutionary breakthroughs for a better future for all. Here, we have handpicked some transpiring exceptions in business world, who have been able to make gargantuan impact on millions of lives. All the enlisted businesswomen here are the forerunners in their respective spaces, who have put forth some avant- garde ideas and stirring innovations. One such outstanding success story is of a zealot women entrepreneur, Amritha Gaddam who has been wooing the urban population with her ingenious organic personal care solutions. The Tribe Concepts(TTC) is her brainchild that happens to be a well-acclaimed brand of self-care products with natural alternatives. With this venture, Amritha proposes an ultimate escape for commonalities who are seeking to include natural offerings to their personal care regime. What amazes us the most is her in-depth acumen into the industry and her alignment with sustainable development. Moreover, her exemplary leadership has been steering the company towards a radiant future, showing better prospects to us. We have featured her phenomenal entrepreneurial journey accompanied with her mind-blowing sapience to bring waves of chance in toiletries industry. While talking to her over the virtual meet, I personally found the inception story as well as the core motivation behind her extraordinary voyage quite gripping and motivating. And I believe this cover story will be an engaging and enjoyable read for our cosmopolitan readership too. Furthermore, our readers will find delving into the success stories of other influential female entrepreneurs in this issue pretty engrossing. The incredible innovations resulted out of the inflaming entrepreneurial spirits of these elite personalities will blow your mind for sure. We are adamant on the notion that all these extensively chosen vignettes will stimulate the entrepreneurial flame within your heart. At last, I would like to say bid adieu while ending this editorial by taking a moment to thank all our adored readers who have been the prime inspiration behind every new-fangled offering we ever made. And we promise to promote and feature the talented heads across the business landscape, who leave no stone unturned to bring ideation, validation and execution of something out-of-thebox. Now, emphasising our sheer purpose to offer you the finest reading experience, I take off by wishing you all great health and well- being with warm regards!

Kajal Dobhal kajal@businessconnectindia.in

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www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

T N E

T N CO

AMRITHA GADDAM Founder & CEO

Page No. 10

THE TRIBE CONCEPTS

A Visionary Entrepreneur With A Sustainable Brand Revamping The Personal Care Regime

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SUCCESS STORY

CUISINE

STARFIRE DIAMOND JEWELLERY

Lesson From Kylie Jenner’s

How Cooking Can Bring Harmony in Life

Ensuring Expertise and Trust

ALNICHE

BY THE GRAM LLP

EDUCATION

HEALTH

RUBY HALL CLINIC

WritersQi

CONCORD TALENT HUNT

GROWTH

CURRENT AFFAIRS

Farsighted Visionary for Future ready Alniche

Valuable Tips To Avoid Computer Vision Syndrome

An Ideal Example of Hardwork With Unyeilding Strive To Grow

The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation

Education Has Put off Physical Classrooms and Shifted to online classes

Dr. Manisha Karmarkar, COO at Ruby Hall Clinic, Endeavors to Achieve Operational Excellence & Advancement in Healthcare

Make a successful career in your preferred nation with Writer Qi

How new-age business skills can aid you to become a better entrepreneur 7

Following Byju’s $1 Billion Acquisition, Aakash Evolves Into A Hybrid Edtech Enterprise

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www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

Amritha Gaddam Founder & CEO

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

AMRITHA GADDAM A Visionary Entrepreneur With A Sustainable Brand Revamping The Personal Care Regime

Business Connect conducted a freewheeling interview session with Amritha Gaddam who has been wooing the urban populace with her out-of-the-box, organic solutions. Her brainchild, The Tribe Concepts(TTC), has become a well-received brand of natural alternatives in self-care regimes. Firstly, we couldn’t help but ask Amritha about the unique name of her thriving brand- The Tribe Concepts. Smilingly, she replied that they intend to create a global tribe of a thoughtful population that aspires to go back to our roots, support sustainability, and experience nature’s gift to mankind.

Keeping it natural or relying on natural products has to be our lifestyle mantra as what we do 90% of the time impacts our lives majorly compared to what we do the rest of the time. I am not completely against chemical-based products but believe they are helpful in case of urgencies. What I want to minimize in our lifestyle is the amount of chemicals we are utilizing regularly and switch to 100% herbal and toxin-free products for daily use. adds the founder

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Moreover, TTC’s formulations have evolved after long and consistent interactions with local tribes. Their years of botanical wisdom and herbal healing secrets amazed Amritha such that it stimulated her to help the tribal community around the Godavari belt stand on its feet. All the raw material here is cultivated in pesticide-free soil where even air pollution hasn’t touched the area. They are following sustainable sourcing practices from Girijan corporations and local farmers as the core business philosophy for them revolves around rendering pure organic extracts of plants and roots that can serve as effective natural alternatives to skin & hair care. The core ingredients for the formation of the products are purchased from the local tribes only. Since its inception in 2019, the inspiring brand has come up with 14 exemplary products that took the market by storm with rare compositions and fascinating results.

Amritha’s initiatives and insightfulness have grabbed eyeballs across the business fraternity; ergo, many publications and media houses have covered her success story lately. Since her childhood, she had an adamant vision to be a successful businesswoman. She couldn’t but stop to explain what induced the entrepreneurial streak within her at such a young age, but her commitment to her dream has allowed her to witness thumping success today. Commencing natural skin and haircare brand with just the seed capital of 20K INR, Amritha has taken this venture to greater heights where it is now aiming to close at a turnover of 50 Crore INR by March 2022 in less than 3 years of starting the business. Undeniably, the surging success witnessed by this 2- year- old brand is nothing but incredible yet marvellous.

Ayurvedic Doctor whereas her mother is an avid believer of the power of Ayurveda sciences. Since from an early age, she came in touch with Ayurvedic influence where be it her health or personal care routine, everything heavily depended on natural remedies only. After she moved out of the station to pursue higher education after her high school, it was then only, when she was exposed to some harsh chemical products of her daily-care essentialities. She reminisces that her hair, skin and health were damaged in just two years due to the constant exposure to chemicals. This took a major toll on her health and at a very young age, she was diagnosed with PCOS. Fed-up with her deteriorating health condition, she talked to her mother back in her home town. Here, while conversing, her mother said something that gave Amritha a wakeup call to change her perspective towards life. The exact words were—

HOW IT ALL STARTED? Amritha hails from Rajahmundry, Andhra Pradesh with humble family background. Her father is a well-acclaimed

“Dear, you were never like this until you were with me”

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

This one-line statement gave extreme chills to Amritha, leaving her wondering what went wrong and how today’s hectic and modern lifestyle is deteriorating the health and lives of individuals. Acknowledging the scenario, she asked for her mother’s help asking her to provide her secret recipes for good skin, hair and health which she enjoyed till 10th standard. When she was pursuing MBA from Symbiosis University, Bangalore, she realized her friends and hostel mates are also inclining towards her mother’s secret to shiny skin, glossy hair and improved health just by including homemade remedies. And this kick-started her entrepreneurial spirit and she decided to bring the influential power of Ayurvedic remedies to the life of commonalities. Here, she gradually started moving ahead bit by bit and today, she owns an exemplary brand of herbal personal care products. Though she received campus placement with a high-heel job, Amritha always had this entrepreneurial idea behind her brain. After excelling in the corporate world for like 3 years, she called off from her professional career and decided to give her innovative idea a shot. And this is how The Tribe Concepts came into existence: a pioneering powder-based personal care brand.

THE EXCLUSIVENESS When questioned about what gives her product line an edge in this competitive market, Amritha responded that all of their offerings are 100% in powder or oil forms — preserving the integrity and performance of ingredients and are vegan as well as cruelty-free. She asserts that the inclusion of water or cream base compels the use of preservatives to increase the product’s shelf life. Hence, TTC has made justice to its solemn oath of being a 100% chemical-free brand. This has accelerated the brand’s customer retention rate and at present, it has 60% of the overall customers who repetitively opt for their products every month. No doubt, that a south Indian celebrity such as Samantha Ruth Prabhu, played a pivotal role in enhancing this brand’s awareness, owing to the transparency and reliability of the offerings by TTC. Moreover, when the new-age generation is thriving on flashy packaging, TTC has ensured steel tin packaging with no flamboyance to exaggerate things. They have also added immense substance to zero- wastage drive and are dedicated to sustainable growth that is ecofriendly in every manner.

formulate products that are impeccably effective with the perfect blend of herbal components.

Also, many brands in the market are indulged in promoting international ingredients to formulate skincare products but TTC has identified the significance of ‘granny’s talks’ of the age-old Ayurvedic formulations. The team wellacknowledges the effective ingredients from multiple books of Ayurveda that have proved to be effective for centuries. In Indian households, the reliance on Turmeric, Ginger, Sandalwood, Saffron, etc. for their ailments curing capabilities proves the knowledge of common people to form combos of effective remedies to deal with multiple health-related problems with minimum chances of side effects. But here, a noteworthy point is the fact that the composition of these DIY products is not efficient to deal with the problem. Amritha elucidates that even 10-20 % of the change in the core mixture can make a substantial amount of difference. Here, the founder’s father enlightened and guided her with his years of expertise to

THE FLAGSHIP PRODUCT Amritha takes immense pride to have launched a wellresearched product- 90 Day Miracle Oil, which she claims to be their forerunner offering. This one-of-akind product is a boon for the hair-care regime that can efficaciously eradicate the problems pertaining to hair loss or damage. According to the phenomenal founder, the teams performed extensive research for over one and a half years before launching this innovative product that has become successful across the targeted audience in no time. She further added that as their brand is committed to offering reliable solutions for specific problems, this exceptional oil proved their knacks in this direction.

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MEET THE CORE TEAM • APUROOPA GADDAM Apuroopa Gaddam is guiding all the ground-level business operations of TTC as the COO. With her in-depth understanding of the industry, she has been a key contributor to the thumping success of this state-of-the-art brand. She has undoubtedly helped in fortifying the operations at TTC, allowing it to stay ahead of the curve. In situations like covid, Apuroopa’s leadership took the company forward fighting all the odds. • ANJALI GADDAM Anjali Gaddam is steering the business at TTC as the Chief Manufacturing Officer where her energies are heavily converged on bringing the best out of the manufacturing facility. From scheduling production to quality assurance, she leads the department adeptly and sophistically, maintaining high operational standards. “At TTC Quality is our topmost priority and something we can never compromise on,” says Anjali Gaddam • NITYA MOHAN Nitya Mohan is heading the marketing department at TTC as the Chief Marketing Officer – CMO and it is her unwavering hard work and smart strategies only, that we see this brand is recognised by many celebrities, social media influencers, and publication houses. She possesses an MBA from Symbiosis Institute of Business Management, Bengaluru. Needless to say, with her impeccable educational background and her marketing strategies, the company has attained nationwide repute within a short period. • VAMSHI KRISHNA M Vamshi Krishna has been supervising all the tech-based operations at TTC as Chief Technical Officer. He possesses an Mtech from IIT Kharagpur specialised in Computer science Engineering. Under his auspices only, the company has been able to keep abreast of the tech- trends that are crucial to surviving the competitive scenario today. Soon, he will be leveraging new-age technologies to ameliorate their e-commerce platform to deliver an enhanced customer experience. www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

ADVOCATED BY CELEBRITIES

ADVOCATING WOMEN EMPOWERMENT

Earlier, TTC had collaborated with Kriti Kulhari —a well-adored actress- as a ‘face’ for its Collagen Boosting portfolio. Throughout her association with TTC, she branded the two outstanding products as part of the kit— Collagen Boosting Mask and Shilajitadi Thallam. This power-packed duo will make any type of skin look supple, firm, and radiant while reducing the fine lines. Amritha Gaddam released a heartwarming note at the time of welcoming Kriti to the TTC family. The actress promoted TTC on a personal front owing to incredible results she witnessed after using its products.

Being a woman herself, Amritha is always striving hard to bring as many women enthusiasts as much possible to her organisation. Her endeavours to this drive could be testified from her workforce that comprises 95% of female workers. Her ceaseless dedication aimed at empowering the woman population has paved the way to amazing career prospects for many female folks. She opines that even though Gen-Z has become quite tolerant of genderequality and women empowerment, there is still a long way to go where education could play an instrumental role. And her business venture will be performing intense CSR activities regarding this in the upcoming years. “I feel privileged to get this golden opportunity to be a female entrepreneur who is endorsing women folks in promoting their career pursuits and offering them a brighter future. I avidly believe that women have immense creativity and potential to provide a better direction to the future of the business world. In this drive, it is our humble duty to provide women with a holistic platform allowing them to support their families as well as prove their prowess accordingly,” continued the ‘founding-mother of TTC’. Additionally, TTC has been an employee- centric organisation since its inception as much as it prioritizes its valued customers. For its employees’ welfare, the management has ensured yearly team collaborating initiatives such as ‘Tribella’ to recognise as well as engage the workforce to uplift their mood and allow better communication among each other.

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Success Story

LESSON FROM Kylie Jenner’s Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings. We should make one thing clear as it so happens. That sort of conduct is terrible. At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it. WE SHOULD DO SOME MATH Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023. All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/Jenner worth $1 billion? The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance. of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated. How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today. HOW KYLIE MADE HER MONEY The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene. That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t simply show up on her family’s network program, working up dramatization swinging on stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.”

Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie. Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her body-cognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image. That is the eventual fate of expert life. Individual marking through online life is everything.

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity. Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own brands and show them to the world. 19

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

Mehak Arora

Farsighted Visionary for Future ready Alniche Kajal Dobhal | Business Connect

A LEADER WITH A DIFFERENCE

As a person with a pragmatic mindset, Mehak Arora always strives to promote realistic optimism pertaining to positive thinking. She is a firm believer in being broad-minded and always motivates team to nurture and practice a solution-oriented attitude. The young entrepreneur’s personality is a perfect blend of traits like courage, endurance, humour, flexibility, and determination that have allowed her to be substantive in her field so far. At present, Mehak is guiding the operations of the Finance & Procurement Department with her audacious mindset and positive outlook. Undeniably, finance is an imperative pillar of an organization’s exponential growth. It is crucial to keep a focused eye on the finance functions that are necessary for the seamless flow of business operations of any company. In light of this, she quotes, “Procurement leading to optimum inventory management impacts the finance of a company positively as there is always cost associated with high inventory levels”. Mehak has been managing finances efficiently to fuel the growth engine while displaying some exemplary competencies in this segment.

Mehak Arora

Director Finance & Procurement

The phenomenal women entrepreneur possesses some marvellous leadership qualities that were manifested in her early childhood. When she decided to start her career trajectory in Alniche, her beloved father, Girish Arora who is the Founder and MD of the company, ensured her with equal opportunities and an apposite platform for exposure and execution of her new-fangled ideas.

Owing to its steadfast product portfolio, the company has been able to fulfil the unmet needs of the patients in the areas of nephrology, critical care, gastroenterology, dermatology, advanced wound care and neuropsychiatry. It has only been a few years, and Alniche has already made its fierce presence being felt in the Nephrology and Critical Care segment while flagging its name in the emerging therapy segments. So far, it has carved a position among the top three prominent players in Nephrology whereas one among the top ten players in Critical care, by pioneering the offering of novel molecules/ formulations. Under the auspices of Mehak, Alniche has become a successful brand that is driven by its core values and unique vision.

COMPANY OVERVIEW

THE X- FACTOR AT A GLANCE

Alniche Lifesciences has become a prominent name in the pharma space. With its nerve center in New Delhi, India, it has been proving its specialization in high quality, effective, affordable and value-formoney medicines and wellness products in India. At present, the firm has over 700+ employees while establishing 1500+ distribution points for prescription and OTX brands. Under its service parasol, the company is promoting products to over 70,000 doctors and 30,000 hospitals. www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

The company’s differentiating factor is its implementation of the right marketing strategy along with the remarkable sets of portfolios while approaching a specific target audience. Its adeptly designed scientific marketing strategy that incessantly engages with the doctors, is giving the company an edge in the targeted space. Here, several programs are rendered by them such as organizing CMEs, symposia, web hosting, tele-consultations, disease info & management, advocacy development, newsrooms, latest in therapeutic regimen-book release, practice support, and decision enhancement tools and more to mention. Apart from this, Alniche’s business development team is always in sync with its philosophy of exploring new 20

avenues of growth and opportunities by making alliance with global pharma giants. It allows them to establish a strengthened product portfolio with a robust scientific backup that can render end-to-end treatment to the masses while ensuring a competitive edge over their peers.

INSIGHTS ON WOMEN ENTREPRENEURSHIP

When asked to share her thoughts on women’s participation in entrepreneurial space, Mehak elucidates that women are inherently more entrepreneurial and are driven by quality and problem-solving instincts. Undeniably, their more and more involvement in the entrepreneurial ecosystem will ensure value creation in the business world.

“Women are much more successful in terms of growth with the right productmarket mix. Entrepreneurship ensured financial liberty to women who become capable of making their own decisions while eradicating the need to rely upon anybody. Owing to it, the present generation of women has been capable to live life on their terms,” adds Mehak.

GLIMPSES OF MILESTONES AND ACHIEVEMENTS

Alniche is bestowed with several recognitions and awards. A few of the worthy mentions have been listed below-

• • •

UNIQUE PERCEPTION OF SUCCESS

The definition of success has distinct aspects for different people. For Mehak, success is the sheer outcome of ceaseless teamwork. Thereby, she tars her personal as well as professional life with the same brush. Her father has always been a role model and mentor who has taught her the significance of relentless hard work and perseverance. She reveals that it was her father’s positive aura only that boosted her entrepreneurial spirit. Additionally, Mehak also accredits her mother for being the motive force behind her successful journey as a leader.

She shares, “My mother taught me —’Keep Going, Never Stop as long as you keep going, you will make it eventually.” The iconic leader reckons that if one’s personal and professional life is sailing seamlessly, then it is a resounding success on its own. Her outstanding managing capabilities as a daughter, wife, mother and entrepreneur prove her dedication towards absolute perfection and leadership competencies.

• • • • •

•

• • • •

Best Organization in Nephrology drugs & Novel Formulations Award Business Sphere, New Delhi, India Fastest growing brands & Leaders Award - Asia One, Dubai, UAE Excellence in Pharmaceutical Brand Management Award (New Product Launch) by CPhI, Netherlands (India Pharma Awards 2019) Healthcare Elite Award - Business APAC, India Super 30 Companies Award - Silicon Review, New Jersey, USA Noteworthy Biotech & Pharma company - Business APAC, India 10 companies with the most disruptive innovation by Business Berg, Dublin, Ohio, USA. Pharma CEO of the year – Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Emerging brand of the year Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Women Entrepreneurs driving the world of modern growth – The Global Hues The 10 Outstanding Healthcare giants in India – The CEO Magazine The Outperformer, Indian Business Legends - Forbes India Prestigious Brands of India 2021 – Herald Global, BARC ASIA 21

CSR ORIENTED SIDE

Mehak and her beloved father avidly believe that a strong nation can only be built over a cohesive society being the groundwork. And this is the prominent reason behind their sheer alignment with the social works. Both of them actively participate in making healthcare accessible to the underprivileged section and support organizations that fervently support female education and hygiene causes.

“Alniche invests a part of its profits in CSR activities with an NGO that helps adolescent under-privileged girls to maintain hygiene by supplying free sanitary pads. It also donates medical devices, medicines, and other essential consumables to charities engaged in rural development,” discloses Mehak. ABOUT THE FUTURE OUTLOOKS

In the upcoming years, Alniche is on the docket to diversify its operations in several fields of pharma businesses. As Indian pharma products have flagged their names in the global market, Alniche has a great scope to carve its niche across different countries. Moreover, Mehak claims that they have also decided to expand their domestic market into new-therapy segments such as Cardio-diabetic, Gynec, Ortho, acknowledging their immense business potential. Apart from this, Alniche has ventured into the manufacturing domain via its exclusive manufacturing facility –Effikasia Lifesciences. www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

NAME

DESIGNATION

COMPANY

Aaliya Amrin, Eman Batliwalla, Danisha Kohli

Partners

By the Gram LLP

Amritha Gaddam

Founder & CEO

The Tribe Concepts

Ananya Pathak

Founder & Director

Training Ladder [OPC] Pvt. Ltd.

Anjali Raghbeer

Founder

Writters Qi

Dr. Manisha Karmarkar

Chief Operating Officer (COO)

Ruby Hall Clinic

Dr. Priyanka Mathur

Founder & CEO

MediPocket Cross Border Care

Fionnuala Hogan

Managing Director

Goldacre

Mehak Arora

Director

Alniche Life sciences

Preeti Phuskele

Founder & CEO

Concord Talent Hunt

Shweta Khan

Founder & Owner

Starfire Diamond Jewellery

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

Health

VALUABLE TIPS TO AVOID COMPUTER VISION SYNDROME

“Computer Vision Syndrome affects 60 million people worldwide.Computer vision syndrome or digital eye strain causes burning and prickling in the eyes, as well as dryness, heaviness, redness, and trouble holding the eyes open for long periods”.

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

To prevent infection from the coronavirus, during the pandemic, people from all sections including business, education, sports, TV, media spent the majority of their time at home. With the work-from-home cultures developing nowadays, in all spheres, people are spending an increasing amount of time on their computer, laptop, tablet, or cell phone.

Here are few suggestions for keeping your eyes safe when operating on a tablet or laptop. •

The computer screen should be located directly in front of or just below the eyes.The computer should not be put directly in front of the eyes. The higher the screen is above the eyes, the greater the focus on the eyes would be.

Many that do not work from home but are required to sit at home due to Corona spend the bulk of their time gazing at a phone or television screen. People can encounter problems such as burning or itching in their eyes as a result of this. This affects not only adults and older people, but also children who spend time on tablets or use laptops for school-related activities.

•

Antiglare lenses should always be used while operating on a regular monitor or laptop. Antiglare lenses should be used in the frames of those who wear them. Those that do not have glasses should wear plain anti-glare glasses. Antiglare glass can also be used on the computer screen.

•

Every storm hour requires a break, and the eyes should be quickly washed 5 to 10 times to ensure that water enters all regions of the eye and maintains the eyes moist.

If you have an issue with your eyes, see a doctor right away to get medication, so you don’t get a potentially dangerous disease.

PERFORM THESE EYE EXERCISES • • • •

According to recent reports, Computer vision syndrome is an eye condition caused by spending long periods in front of a laptop, television, or computer. Because of the corona infection, everyone is at home, and the problem with the eyes has been getting worse in recent months. Otherwise, vision problems can grow if care is not received promptly.

METHODS OF PROTECTION 1. 2. 3. 4.

SYMPTOMS OF THE SYNDROME

Over some time, repeated computer usage affects the eyes. While there is no evidence of this at this time, working on a computer screen for 8 to 10 hours a day puts a lot of strain on the eyes, which can cause pain and lead to computer vision syndrome. The following are signs and symptoms of this: 1. 2. 3. 4. 5. 6.

Do stretching exercises as well as eye exercises. It’s important to keep in mind that the air from the Air Conditioner (AC) should not be directed directly into your eyes. Protect your eyes from some kind of bright light; if there is clear light from a lamp or tubelight on the screen; avoid it as it will damage your eyes. When operating on a computer or laptop some peopleturn off the light. This should not be done. While working on the screen, adequate lighting is needed.

5. 6.

Blurred Vision Double-eye look Reddening of the eyes Eye itching Headache or Migraine Neck or back pain

Visit the doctor if any symptoms remain. Just wear glasses while working.Wear blue contact lenses or buy a pair of blue-blocking glasses. Do not use your computer, television, or phone in the dark. Keep your desktop, laptop, and phone at least one and a half feet away from your eyes. Apply eye drops to your eyes if they are dry. Take regular breaks when working on the computer or laptop.Remove your eyes from the screen after a half-hour break, shut your eyes, and sit for 1-2 minutes to relax your eyes. Eating Green vegetables (which are high in vitamin A) will help you maintain good eye health. The antioxidant and anti-inflammatory effects of the nutrients lutein and zeaxanthin found in green leafy vegetables protect our eyes.

Doctors agree that people nowadays spend the majority of their time on a computer or laptop for 12 hours. When you read a book, you can get up and go anywhere you want in 30 to 40 minutes, but you can’t do that when working on a computer. For hours, people do not get up. The term “computer vision syndrome” was coined as a result of this. Dry eyes, swollen eyes, watery eyes, and muscle fatigue are all signs of this.

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PREETI PHUSKELE

AN IDEAL EXAMPLE OF HARDWORK WITH UNYEILDING STRIVE TO GROW

Indranil Roy | Business Connect

he legendary author Helen Keller once said, “Life is either a daring adventure or nothing at all”. While this adage interprets various aspects of life, the most credible and inspiring reflection is leadership, particularly female leadership. Across time and physiology, women have stood out to be vigorous and benevolent leaders. They are the epitome of multi-dimensional skillsets, managing home and pursuing dreams simultaneously. Working mothers, in particular, provide a good example not only for society but also for their children. The internet is sprawling with stories of such women, and they are from all kinds of segments. Standing among them is Preeti Phuskele, a seasoned entrepreneur who has shown splendid leadership while becoming the backbone of her family. She is the founder of two workforce solutions provider - Concord Talent Hunt & Pinacolish expertise in hiring critical technical positions of engineering and automation companies. Furthermore, she has edited many books, which are available in libraries around the world and written numerous papers on Economics and Finance.

EMBARKING ON HER TURNAROUND JOURNEY

Turning into a fully-fledged entrepreneur from a professor in MBA College in Pune was a pure roller-coster Preeti. While she planned for a sabbatical for child care, fate had something else in store. An unforeseen financial crisis, followed by her husband’s untimely death and his losses in business, forced her to take the helm of Concord Talent Hunt. What made this transition more acerbic - is she had to rear two children without any financial or family support. But, that didn’t shake her will or deviated her focus. Despite not having any strong network or experience in the HR space, her interest in learning and admirable hard work kept her going. She found her first breakthrough in her very www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

first assignment from a renowned automation MNC. The success of this project helped Concord Talent Hunt rapidly ascent through the automation sector and gave it an edge over peers. Furthermore, this helped Preeti understand the need for a competent staffing Company for technical recruitment. Since then, Concord built its stronghold around technical hiring, including Automation, automotive and engineering companies across Pune and further delved into IT Sectors. But with the innovation surge in recruitment space, Preeti realised the need for outsourcing solutions. The mayhem of COVID-19 further made this the immediate reason. Since the last year, the job market is in distress; and global companies are seeking recruitment partners for offshore projects. Thus, Preeti incorporated her brainchild, Pinacolish. Born amid chaos, the Company works on a candid mission – address the hiring challenges due to COVID -19. Managing resources working in India without having physical offices in the country is a significant challenge for Global IT Firms. Mobility of staff is also drastically curtailed considering pandemic and challenges at the personal front. Pinacolish caters to these challenges with skilled resources. Although the client is responsible for managing the resources, Piancolish ensures all candidates have the required IT skillsets, as per the client’s preferences.

A GLIMPSE AT HER ENTREPRENEURIAL VENTURES

Concord Talent Hunt has grown into an avid firm for churning and delivering the best talent. With a focus on recruitment, training and retention, it has developed a portfolio consisting of Contract and permanent staffing, Executive search and Selection, Flexible Resourcing and Employee Development through training, coaching and mentoring. It has a customized suite of HR consulting solutions drawn upon the client’s framework that focuses on increasing productivity and improves access to opportunities. The provided services are closely monitored - from the beginning to the end and further provided support if required. They specialize in crafting a customized

“

“Our end-to-end HR solutions are tailor-made to suit every unique business need and designed to be cost-efficient”, says Preeti. 26

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Preeti Phuskele Founder & CEO

Its team on board is adept, and they ensure the solutions are compliant, professional and qualified. Concord Talent Hunt primarily works with Engineering, Automotive and Automation Manufacturers. , and its results-oriented services boost business efficiency and employee performance. With end-to-end solutions ensuring complete customer satisfaction, CONCORD TALENT HUNT stands as a “Partner of choice”. Its assurance built around seasoned expertise and technology helps the Company deliver innovative, practical and cost-effective solutions.

sections of engineering companies. Her involvement further propels confidence amongst clients. She and the staff on board are continually learning about various sectors of automation and heavy engineering, and it reflects on their deliveries.

“

“The learning curve helps in gaining client’s confidence, boost productivity and acquiring new clients through references”, opines the founder. A CULTURE OF GROWTH AND MATURATION

Leveraging upon its sister concern’s technical competency, Pinacolish offers innovative business optimization solutions, which includes Permanent Hiring, Software Projects, Augmented Staff Services & Outsourcing, Management Consultancy – Training, Organization Development, Marketing and Sales Consultancy, Insights & Analytics, Digital Marketing, and Financial & Accounting Support. With such a diverse portfolio, Pinacolish ensures holistic development while keeping companies off the stress of seeking different agencies. A detailed consultancy also provided to guarantee that every element of the process is operating at peak efficiency. Staff augmentation and outsourcing have evolved as two flexible strategies for completing projects for offshore companies. And the scenario propels the need for Pinacolish, for it is a single umbrella for companies seeking application development across diverse technology verticals.

Preeti’s journey to be in the pantheon of leaders is quite stirring as challenges we an integral part of her growth. And learning from them, she has built an inspirational culture at her Companies. She believes that leadership requires more than just academics - it requires a large part of inner-self. A proper blend of attitude, compassion, decision making, risk-taking and management skills not only makes a good leader but ensures a prolific track. Preeti is well-imbibed with such qualities, which gives her the ability to nurture a young and energetic ecosystem. The collaboration contributes to overall professionalism and growth of every individual with independent decision making, management skills, multitasking capability and ability to seek new trends. Very soon, the team is aiming to bring AI-Powered solutions for better optimization. Preeti’s interest in learning further helped her cope up with uncertainties and market challenges. Digitisation is influencing the face of every industry; hence, Preeti is working on generating more productivity through their digital marketing. Pinacolish is also a pillar of support for every woman entrepreneur. The Company is helping emerging women to strategise their businesses and cope-up with challenges in marketing, brand building and statutory requirements.

DISTINGUISHABLE FACTORS

The industry has gone through simultaneous transformations over the last few years. And it has raised the demand for committed service providers. Although this creates an emergence of big players and MNCs, as well as shared service centres, staffing players are still counted for skilled and competitive hiring for R & D centres. Complete outsourcing often takes down consistency and quality, while shared service centres have their own challenges in terms of overheads. In such a scenario, recruitment firms sourcing for technical positions will have an advantage and better visibility amongst clients opting for niche skillset with a prescribed background. Upon this understanding, Concord Talent Hunt focuses on recruiting for niche positions, senior roles and specific positions for R&D 27

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Cuisine

How Cooking Can Bring Harmony in Life WANT TO BE A GENIUS IN COOKING? Add a pinch of mindfulness, a flake of creativity, and a drop of focus. Then gently blend it together, bake it in a slow oven, and observe your state of mind rising. Serve it hot with a plate of satisfaction. This is the way you can enhance your mood in the kitchen, cooking is a wonderful method that helps in satisfying the body’s need for food and is recognized as a way of nurturing the mind. People nowadays are so busy with moving in this fast-paced life that they hardly find time to cook. The easiest solution they end up with is to order food from restaurants that would satisfy their taste buds. But have you ever thought that you can cook your food by yourself according to your satisfaction? The consumption of food is safest and healthier when it is cooked at home. Yes! I agree that food from restaurants is tastier than made at home but why not trying to make the same restaurant food at home? You may fail once or twice but trying it several times would lead you to the same satisfaction.

A SELFLESS ACT, WHEN COOKED FOR OTHERS Cooking brings connectivity to people. Our childhood is spent on eating home food cooked by our mom. There has always been a feeling of satisfaction when she fed us. There is a saying that, a mother puts all her love into making food for her family and that is visible in the food. That is what connects us to her, the mixture of love and care. Cooking for others is nurturing, it is sustenance.

Cooking comes up with some positive psychological benefits that would bring harmony in life:

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A Tool To Improve Relationships Cooking builds special memories, remember the good old days when during vacations you end up in messing up the kitchen, then mom comes to your rescue and teaches how to manage things in the kitchen. Those times were filled with the excitement of learning new things. How can someone forget the pleasant aroma of brownies that you baked with your mom? Even sometimes when you fight with mom, just enter the kitchen to help her out with small kinds of stuff and you will see that you both ended up in having fun cooking together.

There is a cumulative effect of cooking that it shows a self-care when you cook for yourself, it helps in taking care of others when you cook for other by putting an ingredient of love in it, it hits on meeting the basic needs for oneself as food is the most important part of life. Cooking is a feeling of connection and happiness that brings people together. Entering the kitchen opens up a path to endless opportunities that expresses your creativity and leads you to the art of gratification. Spending quality time in the kitchen helps one to ease stress and restlessness, it also enhances mindfulness and brings harmony to life.

A Form Of Self-Care

There is always a self-care part of cooking. When we cook something, we add up a lot of creativity into it which makes the dish look more vibrant. Cooking is an act of making nourishment for yourself and taking the time to feed your body is important. Cooking for yourself not only helps you to eat healthily but also helps in raising confidence.

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AALIYA AMRIN, EMAN BATLIWALLA & DANISHA KOHLI The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation Puja Bhardwaj | Business Connect Brimming with innovation and creativity, Aaliya Amrin, Eman Batliwalla, and Danisha Kohli are unique in the landscape of digital with their shape-shifting work in the field of content creation. They are the ‘creative masterminds’ of By The Gram LLP (BTG), a content studio and the go-to partner for content needs of clients ranging from fashion, beauty, lifestyle & film globally. Incorporated on 23 January 2021, BTG is a strategy-driven company that lives at the intersection of creativity & tech. The core motivation behind the inception of the company was to invent a new-age solution for new-age requirements, different from traditional ad agencies or marketing firms. Besides, the focus areas also include adding substance to a brand’s identity, doing meaningful story-telling, and creating strategies for brands that straddle purpose & profit.

“

In a world where your voice is your command, facial recognition is your ID, finances are at your fingerprint, and you tell your lives with emojis - why should your content be any different? BTG is here to inspire and enable you. We’re unclassified in a cluttered agency landscape. We build interfaces where humans can touch technology”, shared one of the leading women of the firm.

Eman Batliwalla Partner

EXCLUSIVE SERVICE PORTFOLIO

• • •

BTG designs smarter ways to use simple things and even simpler ways to use smart things. As far as the dream is concerned, it is to create the narrative, one that talks back. As a brand, you don’t have to choose between purpose and profit. Here is a list of the major services to support you to do both:

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•

Identity Content Development Visual Direction

Social Media Management

THE INSPIRING JOURNEY By The Gram LLP is a company helmed by three female co-founders. What started as a tiny startup in their living rooms in Mumbai very soon expanded across Hong Kong, New York, London, Dubai, and so on. They now service clients globally having a back-end team of thirty full-time employees. Their beginning collided with the rise of streaming platforms in India, but today sees a different picture. BTG is the go-to partner for clients like Netflix India, Dharma, Tiger Baby, etc. Moreover, the BTG team got the opportunity to work with some of the best clients, a lot of whom happens to be women creatives. They get to learn and be inspired by them every single day. EVALUATING THE IMPACT OF BTG

The largest impact has been the shift the team has created in a market like Mumbai specifically. They reinvented the wheel of content, the way it’s produced, and the way it’s being served. We have begun to witness short-form content production companies everywhere, whereas that wasn’t the case three years ago. Clients are now more aware than ever and they demand meaningful short-form content, produced sustainably without long billable ad agency hours, and receive custom-fit solutions.

Danisha Kohli Partner

‘SMART WORKING’ IS THE KEY

The biggest audience today; Gen-Z was born surrounded by technology, which makes them and social media marketing a natural fit for each other. BTG is a strategydriven company that lives at the intersection of creativity & technology. And the technology part is ‘working smart’. This has been the key to a lot of their success.

LEADERSHIP STYLE

In a largely remote world, the trio has learned about technology completely to keep them connected and collaborative, especially since a large part of their work is so creative. They are also a lateral structure with very little hierarchy which they do believe has been working for them.

A FOCUSED AND ENTHUSIASTIC WORKFORCE

The work BTG does often fuels them in ways that they never expected. Each project is a brainchild that they see through to the finish line. There’s immense gratification to be gained at the end of the process which they do attribute to having a focused and enthusiastic team.

ROADMAP AHEAD

Ever-evolving, and consistently reinventing the wheel.

TIP FOR ASPIRANTS Think big picture!

Aaliya Amrin Partner

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Dr. Manisha Karmarkar, COO at Ruby Hall Clinic, Endeavors to Achieve Operational Excellence & Advancement in Healthcare Puja Bhardwaj | Business Connect Style is the essence of every woman — it’s more than what you wear or how you dress up. It’s who you are; the culmination of your thoughts, desires, and how you set about achieving your dreams. So go ahead with confidence, achieve your dreams and flaunt your style! Established in 1959, Ruby Hall Clinic has become a brand synonymous today with quality healthcare and sprawls across a 600 bedded structure in the heart of Pune along with a 130 bedded hospital in Wanowrie and a 70 bedded one in Hinjawadi. Growing significantly with a multi-disciplinary approach under the dynamic leadership of Dr Manisha Karmarkar, COO, Ruby Hall Clinic, leave no stone unturned when it comes to being recognised as a healthcare organisation that provides high-quality, technologically advanced compassionate care. With over 40 specialities and sub-specialities, there is virtually no part of the human anatomy and mind that the doctors don’t care for. There is a family of over 4000 doctors, nurses and support staff that are adept at caring for all those who enter our doors, regardless of whether they require consultations, OPD care, or surgical expertise.

BEGINNING OF A PROMINENT LEADER

Dr Manisha Karmarkar, a passionate leader and the first woman COO of RHC, is addressing the healthcare challenges through innovative solutions. She is driving the organisation towards operational excellence, setting new benchmarks, and redefining the overall healthcare. Dr Karmarkar’s journey has been a combination of dedication, passion, hard work, and of course support that has brought her to where she stands today. She began her career as a Senior Registrar in the Intensive Care Unit at Ruby Hall Clinic in 1995. Two years down the line, she assumed the role of a Consultant at the Department of Anaesthesiology. Having expanded her commitment to the hospital, she www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

Dr. Manisha Karmarkar

Chief Operating Officer

has been heading the OT services as Director at Ruby Hall Clinic for the past eight years while extending the same authority to the Hinjawadi and Wanowrie branches of the hospital. Through this time, Manisha was asked to take up the reins of Ruby Hall Clinic Wanowrie as Chief Operating Officer and successfully transformed the financial trajectory of the hospital. Looking at her unique leadership style, the management then roped her in as the Chief Operating Officer at the 600-bedded Ruby Hall Clinic. Besides, she is heading the Department of Robotic Surgery, the Breast Clinic, and the Mother and Child Clinic at the Hospital.

THE INSPIRATION BEHIND THE INCEPTION

Ruby Hall Clinic has a rich history rooted in philanthropy, diversity, compassionate care, and a passion for innovation. The founder, Dr. K.B. Grant had a vision — to ensure every patient has access to quality healthcare. In 1959, he started his practice in a small two-bedded nursing home which is now known as Ruby Hall Clinic. In the last 5 decades, they have constantly moved towards a true culture of achieving excellence in-hospital care. “It wasn’t easy, but, as the results show, it has been a journey well worth taking”, said Mr Karmarkar. 32

THE UNIQUE BUSINESS MODEL “Our late founder, Dr. K.B. Grant entrusted us with a unique legacy that continues to pave the path and inspires us to strengthen and grow. Enhancing our position as a recognised leader in our country, we have strived to make quality patient care our priority. Blending compassion with the marvel of technology to make a real difference in the lives of our patients has always been our mission. As a socially responsible hospital, we feel a deep sense of pride and commitment to all those who place their trust in our care and our ‘patient comes first’ policy has been a part of this very philosophy”, shared Dr Karmarkar when asked about her business model. KEY HIGHLIGHTS OF THE SIGNATURE SUITES

The Signature Suites are Pune’s first luxury accommodation wing for those who settle for nothing but the best. Here, along whisperquiet halls, in hotel-like rooms and suites filled with amenities, patients receive renowned state-of-the-art treatment with a level of comfort that is redefining hospital care. Everything is intended to revolve around a patient’s privacy and peace of mind, which of course, helps them recover at a better rate.

HEALTHCARE ‘SPECIALITIES’ ENCOMPASSED BY RUBY HALL

As a multi-specialty tertiary care provider, every single department within the hospital is offers nothing but the most superlative and technologically advanced treatment. For instance, this is the first hospital in the city to offer advanced robotic and 3D laparoscopic surgery. The Multi-Organ Transplant Centre houses everything from counselling to coordination throughout the entire transplant process. Ruby Hall’s Breast Clinic is run by a women-only team and ensures the highest level of privacy along with compassionate care. The clinic also hosts the Senographe Pristina Mammography Suite along with other technologically advanced services.

WOMEN’S PARTICIPATION IN THE ENTREPRENEURIAL SPACE

Manisha strongly believes that every woman is a powerhouse of talent. Think about it, every woman is an entrepreneur in her own right. As entrepreneurs, women bring a unique set of skills and perspectives to the table. Whether it’s managing a family, a career, or both of them simultaneously, she is capable of juggling multiple responsibilities and ultimately creating a system that works for her.

THE CONTRIBUTION OF TECHNOLOGY

Ruby Hall Clinic continues to invest in advanced technology and pioneer treatments that revolutionise healthcare outcomes. At the Department of Robotic Surgery, Pune’s only da Vinci Robot provides innovative and safe alternatives to traditional open surgery while the Modulith SLX F-2 Connect meets the demands of modern urology. Moreover, it is home to Asia’s first and most advanced Senographe Pristina mammography system, a 3 Tesla MRI, the Einstein Vision 2.0., a digital PET and SPECT CT scanner. They are also amongst the ten hospitals in the country to procure four linear accelerators — including Varian’s Halcyon and the TrueBeam STx in the fight against cancer

JEWELS IN THE CROWN

As a premier healthcare facility, RHC has been recognised multiple times. Some of the most formidable distinctions include: 33

• • • • • • •

The only hospital in India to receive eight NABH and NABL accreditations in medicine from the Quality Council of India Best Hospital to Work for by AHPI in 2016, Green Hospital award for Ruby Hall Clinic Wanowrie in 2018 Best Hospital for Cadaveric Organ Donation across India by NOTTO, Govt. of India in 2016 One of the first hospitals in the country to receive the cGreen OT accreditation by Bureau Veritas Best Organ Transplant Centre award by Chief Minister Devendra Fadnavis in 2017 Best Medical Tourism facility in India 2012 and 2013, by Ministry of Tourism, Government of India First Prize for Energy Saving by MEDA

FUTURE ROADMAP

In the coming days, Ruby Hall Clinic will see the application of analytics and artificial intelligence (AI) that will support a patient’s multidisciplinary team in making the best treatment decisions for that individual. For those people who will live with chronic diseases or who may have been discharged from hospital care, biometric sensors would continuously relay vital signs such as heart rate and respiratory rate back to algorithms that will notify care teams if they detect deterioration.

TIPS FOR WOMEN TO REACH NEWER HEIGHTS OF SUCCESS

While there may be no magic formula other than hard work and perseverance for anyone who is looking to succeed, here is what Dr. Manisha thinks women leaders should do: • Wear your confidence like a crown • Surround yourself with people who support you • Build a team and believe in it www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

Growth

ow new-age business skills can aid you to become a better

Have no idea when the Covid – 19 pandemics is going to end, it might seem like not a good time to be an entrepreneur. However, in reality, 2021 has turned out to be a fruitful year for startups recording the highest number of unicorns in India. Indian startups have been doing far better than ever these days, and as an aspiring entrepreneur, the opportunity is there to be seized. So, now the question is, how does one stay ahead of the game in such a scenario? In the digital era, where market dynamics often change overnight, MBA may no longer be enough. In the post-pandemic world, businesses are dealing with unprecedented scenarios and shoe-string budgets. While innovative thought has helped entrepreneurs deal with this crisis situation, they have also realized the real power of digitization. With businesses moving online, it would only bode well for you as an aspiring entrepreneur to get familiar with concepts, including data science, AI, digital marketing, and Fiance. These can help you to boost your business growth.

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ARTIFICIAL INTELLIGENCE Artificial intelligence (AI) is the most powerful technology that has become an integral part of businesses in the world, and is no longer something confined to the field of science and technology.

With India set to overpower China in terms of the number of the netizen, the cost-benefit analysis of using digital marketing for startups is surpassingly favorable. Digital brands with no physical outlet office have been successfully generated a wider brand recall, frequently with a small budget for marketing. Paid ads can be targeted to the right audience.

AI can support the three most important business needs – automating business processes, gaining insight through data analysis, and make relationships fruitful with customers and employees.

In short, to grow a business, an entrepreneur needs to gain digital marketing knowledge.

Giant E-commerce companies like Amazon and Alibaba use AI to predict their customer buying preferences. Apart from the voice assistants Alexa, Amazon recommends items to their customers by analyzing customer purchasing behavior, and it all gets done by AI.

DATA SCIENCE “Without data, you are just another person with an opinion” Data is the fuel that can be used to grow the business. So, you might have a question, what does data science have to do with businesses? In short, the analysis of data decides the business performance and will predict the future.

AI can automate most of the repetitive tasks, it frees up the human workforce for more meaningful tasks. Many reports have shown that a lot of organizations are dealing with the limited AI talents issue.

A data science skill enables an entrepreneur to predict trends and understand customer purchasing behavior and move accordingly.

An entrepreneur needs to learn if you can understand the technological know: How you will be able to find the right opportunity or a gap, How streamlining your business to make it more efficient.

This is a skill that helps to solve real problems, which makes your business grow faster. By helping to build customer’s personal profiles, a business can combine data points to create insight, which targets the audience more effectively, meaning, services and products can be tailored to a specific group of people.

DIGITAL MARKETING No amount of technology can grow your business unless the product reaches the right customers on time. The future of a business relies on - how well the brand engages with its targeted audience online today, or rather, on its digital marketing strategy.

Nowadays, an entrepreneur needs to have knowledge of data science, it helps to conduct more precise performance appraisals of their employees. In fact, the identification of true candidates matched for the company also relies heavily on similar tech.

Digital marketing is not only more affordable than the traditional concept of advertising, but it also produces outcomes fast.

FINANCE: A VERY CRUCIAL AND CORE SKILL Apart from these skills whether you have a startup or a corporate giant, knowledge of finance has been always helpful for both your business as well as your life.

The moment you advertise your product on Facebook or Instagram, it reaches millions of users, whose response can be examined using free services like Google Analytics.

As an entrepreneur, you need to know how to raise capital and manage your own money. Imagine, if you don’t know how to manage your own money, how are you gonna manage somebody else’s one, that’s why a good understanding of fiancé and business accounting is so important. It doesn’t mean that degrees are devoid of value. The startups ecosystem has always asked for more than a degree on the resume. There are scenarios where a conventional MBA from a top-tier institution can bring opportunities for you faster. Degree establishes credibility when you introduce yourself to clients as a startup. But more than anything, it’s often the network you build in college, which eventually help shine your career rather than the degree. In the end, we would suggest you take a look at your business and identity which area you need to be an expert in or have a clear understanding of. And then work on it.

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ENSURING EXPERTISE AND TRUST Smita Kumar | Business Connect

Shweta Khan

he immense beauty and the inner fire of the diamond have made this very precious gem, gathering applauds for centuries. When designed by the most skilled designers to form jewellery, it’s like adding another feather to its cap and its magnetism enhances much more. This is what Starfire Diamond Jewellery does!

Founder & Owner

Based in Brisbane and built on the concept of trust, expertise and experience, this brand is now an elite brand of Australia. Founded by Shweta Khan, Starfire is known for exceptional customer service and high quality of craftsmanship in its jewellery. The personification of positive thoughts and passion, Shweta ensures all this and sees to it that nothing stops her. Her confidence in herself and passion to create something unique for her clients lifelong, have qualified her to be a part of our upcoming edition The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021.

INCEPTION AND AN OVERVIEW OF THE COMPANY The Starfire Diamond Jewellery was incepted in 2012 in Brisbane, Australia. The brand is a synergy between remarkable design and exceptional quality. The company uses natural diamonds, precious gemstones and metals to create beautiful designs. As a result, the one-of-a-kind jewellery boutique comes up with unique one-off designs for the clients. The showroom comprises of goodexperienced and skilful diamond graders, gemologists and jewellery designers. The team is always willing to design and create beautiful pieces as per the client’s choice and they take

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

proper care of what would go really well with the client. The Brisbane’s top destination for designer diamond jewellery, aims at going beyond the customer’s expectations and also to serve the person all days.

way to showcase your love, passion and connection with yourself or your loved one.” She feels jewellery in itself tells stories and creates a connection with a person, his memories and his soul.

Coming back to Shweta’s hard work, it could be said that the journey had begun long before 2012 and Starfire was started as a result of her hard work and passion. She was always fanatical about diamonds even when she had her wholesale diamond business and jewellery designing. In today’s date, Shweta states, “I believe that sourcing beautiful stones and creating stunning designs is the best

Her jewellery speaks loudly about the same and with this approach, she has designed an array of products. To quote a few, you could have a look at-

STARFIRE SIGNATURE The brand is known for its lavish designs and unique diamond stones. They have a long list of their bestloved designs which are prepared very scrupulously.

SIGNATURE DIAMOND DROP EARRINGS As far as Signature Diamond Drop Earrings are concerned, the firm is quite confident that these would definitely leave a beautiful impression on the others. Modern studs are what are supposed to be reinventing the customer’s look, according to Starfire Diamond Jewellery. STARFIRE TIMELESS This is what the brand calls ageless collection. To be more specific, this collection showcases classic pieces like classic ring, which is forever in style. In the words of Starfire, their Timeless Collection couples elegance and their signature passion for the exceptional diamond stones. STARFIRE CONSTELLATION Now, you must be wondering what this is! Actually, this brings out the natural beauty of gemstones. According to Starfire- Vibrant colours at play refract the light and add a touch of colour to one’s life with exquisitely hued rubies, emeralds, sapphires and aquamarines. STARFIRE LUX Starfire boasts about this by using the words ‘Luxurious’ and ‘Glamorous’. This features high-end pieces with brilliant diamonds and unique designs as an impact of which, these empower you with their daring energy. TWELVE-MONTH WARRANTY ON EACH JEWELLERY PIECE OF DIAMOND As soon as you purchase jewellery from them, you are considered a valued member of Starfire’s family. They ensure you are offered a

warranty of twelve months from them/manufacturer. This is meant for each jewellery piece and lifetime care too. Starfire asks customers to put on their jewellery with comfort because the company would ensure polishing, repairing and servicing of the jewellery always.

me. My parents gave me the best education possible and therefore, I learnt values and to be selfdependent. After pursuing B.Com in finance and accounting, I was on the way to become an accountant but the passion for entrepreneurship didn’t allow me to do so.

WOMEN SHOULD BE TREATED EQUALLY AS MEN The days are gone when it was a real challenge for a woman entrepreneur to establish herself! Shweta is of the same opinion. Shweta affirms, “As business is conducted through technology or the internet to a great extent, the one sitting on the other end, is hardly aware of the gender of the person. Therefore, things are becoming easier and gradually, discrimination between men and women is also going away. Advance in technology is challenging gender discrimination a lot. However, storytelling and write-ups appreciating an entrepreneur who is a woman, is always an effective way to inspire other women. Moreover, treating women equally as men should be followed.”

It was my first leap of self-confidence that I resigned from my first job as a graduate tax accountant. I opted to become a diamond wholesaler at that time and that was done in partnership with an Indian firm planning to start their business in Australia.

JOURNEY THROUGH THE MOUTH OF THE LUMINARY Shweta feels having good mentors and role models, is an additional benefit in the achievement of your goal. She says, “I have been fortunate enough to have such mentors around me. First of all, I am independent since the age of 13. It was at this age that my journey to Australia began. With my parents staying in Fiji till my high school studies, I was with my elder sister who as a guardian, took care of me and became a great mentor for 39

Shweta, is not only a business woman but also a wife and a mother of two boys. Her boys have further fueled her determination to succeed and leave a legacy. I did an intensive course in diamond grading with my wholesale business which taught me how to grade diamonds, giving me the confidence and tools to sell. The first three years in any new business is tough but once you learn how to grow with the times, you can not only survive but also excel.” Shweta adds she has learnt a lot about herself after experiencing tough times and that is the reason why she is a strong person today. MY FATHER MY INSPIRATION Shweta’s father has always been a great source of her inspiration. He never feared of anything and challenged himself always to do more business.

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NEVER FOLLOWED THE MARKET The 43-year-old confident entrepreneur says that she never followed what the market wanted. She created a market for her jewellery pieces. Her vision is to create amazing diamond and gem jewellery which captures the fire within one, resonates with the person and empowers with its innate beauty. CONFLICT-FREE DIAMOND Starfire believes in offering you with conflict-free diamond and also certified with GIA international grading. Here, what contributes a lot is Shweta’s specialized training and experience in diamonds. LEADERSHIP SKILLS AND THE KIND OF WORK CULTURE Her business has a workforce of women who are also mothers and although they are all passionate like Shweta. They understand the need to be there for one another. A good leader need not to dictate but rather learn to be more compassionate of another person’s plight. I am grateful for the support I have from my team and them for each other. Shweta knows that motivated work force would always follow a motivated leader. She states, “Being the head, the vision to be successful shall never be forgotten and the same shall be instilled in the team members. Encouragement, rewards and celebrating every success together are all very important.” This proves how well she enjoys staying involved in motivating her team.

CONTINUE WITH YOUR AIMS Shweta believes in never stopping and continue having aims. She asserts, “I want to see another store for my brand and of course, a greater online presence in few upcoming years.” ACHIEVEMENTS OF THE ENTREPRENEUR Shweta has been seen appearing in a local magazine as one of the

women to watch in 2020. In 2017, Starfire served as host to ‘Business in Heels Fundraiser’ which was a networking event for women entrepreneurs to meet like-minded individuals. Her brand has been affiliated with Queensland Ballet and she is also a proud supporter of Freelancing Gems. That’s a business that advocates jobs for women and women equality in the workforce.

She is a brand ambassador of many women networking groups too. Also, her support has been recognized many times, in charities empowering women under the aegis of Women’s Network Australia. She is an active member. Her company is a major sponsor of an annual event ‘Women In Fashion’.

AN INSPIRING MESSAGE FOR YOUNG WOMEN ENTREPRENEURS AND READERS Shweta speaks her mind, “Just have faith in yourself and follow your instincts like I did. Do not let fear stop you and get surrounded by positive people. Anything will change into a possibility.” www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

Education

Education Has Put off Physical Classrooms and Shifted to ONLINE CLASSES The best days were when schools and colleges were open and students were seen rushing to school in neat and tidy uniforms with bags in their shoulders and sometimes running with those heavy bags to not get late. After reaching school, to stand for morning prayers and then some physical activities, after that straight to the classrooms filled with our classmates. The same way for college, when students were always confused with what to wear today, what period to bunk and go to the canteen, etc. Those days now seem to be just a memory to cherish. An education center is the best public policy tool available to raise skills. While school/college time can be fun along with raising social skills and social awareness if we look from an economic point of view the primary point of being in school/ college was that it helped in increasing a child’s ability. But the arrival of COVID-19 has led to the departure of students going to education centers. Well! we say a coin has its two sides, the same way this too has both good and bad impressions but let’s just go for a positive version because 2020 has brought us enough negative things.

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Whatever the condition comes, one should never stop learning, and if one way of going to an educational center is closed than open another way of e-learning. The arrival of Covid-19 has forced schools and universities across the world to put off physical classrooms and shifted to online classes. While the faculty deals with the new ways of managing this sudden transition to online education, students are left clinging on to their mobile phones and computer screens.

FUTURE EDUCATION SYSTEM The new way of learning where courses are conducted online, examinations are conducted online, assignments are submitted through email. For India, this seems to be a good opportunity to strengthen internet connectivity across rural India. It will help every village and town to be digitally connected for the better interaction between the students and teachers. When it comes to the students some are quick at adapting this system and some take a little longer time to acquaint with this system. Fundamental structural changes should be made in the curriculum/syllabi and programs should be a part of the curriculum in engineering and science degree programs. This will help in creating future entrepreneurs and this can be one way to help beat unemployment and increase business skills amongst the youth. The business community should play a foremost role in this new educational system.

Higher education in India needs to be more international but more locally connected and socially responsible, more flexible(curriculum), should be innovative and open for more collaboration. Innovative models should be introduced, Universities/institutes could be online that would provide internet-based flexible offerings. The Post Covid-19 is an opportunity we look forward to transforming the higher education system. Institutes/Universities should definitely utilize this opportunity to transform itself. the focus should be more on internationalizing higher education as today we are facing Covid-19 but no one knows what lies ahead in the future for millions of youngsters.

“

Learning is more effective when it is active rather than a passive process

“

KURT LEWIN 43

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Make a successful career in your preferred nation with Writer Qi Avishek Singh | Business Connect

Good international education advisors aim to assist their students in achieving their study abroad goals. But how do you go about locating the ideal specialist to assist you? Here are the top three essential characteristics to consider while determining which professional international education organization best suits your needs.

Key Criterion No. 1: Excellent study abroad advisers must be well-versed in the subject. Find out how long the agency has been providing international education guidance. Key Criterion No. 2: Excellent communication abilities. How does the agent communicate with you? A professional consultant will take the time to explain his or her ideas to you in a friendly manner. Key Criterion No. 3. When selecting an international education consulting firm, seek evidence of its reliability. You can see whether they have a testimonials page on their website. Read what previous clients had to say.

“We work one-on-one to help students develop their applications. We develop a detailed road map that entails shortlisting university choices, majors, and courses, planning their SAT/ACT tests and SAT subject tests and visa documents. We are known for our guidance on scholarships. We work closely with the VidyaGyan School, run by the Shiv Nadar Foundation, and have successfully placed students in Babson College, Wellesley College, University of Rochester, and many others. The Vidya Gyan students and others have won scholarships totaling more than two million dollars.”

If they meet all three criteria, such agencies are exclusively interested in assisting students in achieving their aims of studying abroad.

The team carefully matches each student with their university choices, depending on the course they want to study. Their counselors help students find their best fit and ensure that they get into their dream colleges in the USA, UK, Canada, Singapore, Australia, and many other countries.

Writers Qi is one of India’s leading study abroad consultants based in Delhi. They help students with admissions into top universities in the US, UK, and Canada. They work with students to help them build their profiles from Grade 9 onwards. Anjali Raghbeer, Founder of Writer Qi steers,

WHY DID ANJALI RAGHBEER NOTICE THE NEED FOR SUCH A SOLUTION? WHAT WAS THE BEGINNING OF HER JOURNEY? The organization was founded by Anjali Raghbeer in 2015 as many students used to come to her for help with writing their essays. With her strong writing background, she enabled students and helped them bring

www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

out their unique personalities. She recognized the need to help students build their profiles and apply to colleges that suit their interests and abilities. She believes in providing constructive feedback to make the student excel so that they can achieve their dream of studying abroad. WHEN DO WE NEED AN OVERSEAS EDUCATION ADVISER? Writers Qi is the place to go if you’re perplexed and have unanswered questions regarding studying abroad. Writers Qi can assist you in making the admissions

Anjali Raghbeer Founder

process as simple as possible. Their experts have a wealth of knowledge and are up to date on the most recent regulations and requirements. “Students should contact an education consulting firm like Writers Qi to learn more about the course, university, or country they want to attend. Our job is to work with the student and the university to get them accepted. We have the answers to all of your lifestyle, financial, and other questions.” BE CAUTIOUS OF FRAUDULENT OVERSEAS EDUCATION CONSULTING AGENCIES Thousands of students choose to study abroad for higher education, the number of scams associated with it grows by the day. Students are frequently approached by scam officials because they are unaware of the difficult process of studying abroad. To prevent this Check if the university to which you are applying

is a recognized institution by the relevant government in that nation. Fake agents make misleading claims to students, claiming that they can guarantee visas for them because of their diplomatic connections. Students should be aware that the only body that can grant a visa is the embassy of the nation in question. Always examine the college/official university’s website for all required information on fees, housing, oncampus jobs, and other amenities. Writers Qi, under the leadership of Anjali Raghbeer, has helped students win 100% scholarships to top US universities. Her students have been placed in top institutes in the USA such as Wharton, Cornell, NYU, Scripss, UCLA, Wellesley and LSE (UK), and LBS (UK) among others. She is a special consultant to Shiv Nadar Vidya Gyan schools for international admissions.

A PROOF OF RELIABILITY- TESTIMONY TO ITS SUCCESS “We have placed over 250 plus students, a total of over 2 million dollars worth of scholarships and we have students globally, ‘’ shares the founder. “We are also members of the International Association for College Admission Counselling (IACAC) and the National Association for College Admission Counselling (NACAC). We have been working with VidyaGyan Group of Schools that belong to the Shiv Nadar Foundation, we have had meritorious students in the past that have received 100% financial aid from well-known US universities such as Babson College, Wellesley College, University of Rochester, Bryn Mawr College and the like. Otherwise, our students have also won scholarships to schools such as Kelley Business Schools, UCLA, Pratt Institute, Parsons School of Design, Rhode Island School of Design, Case Western Reserve University, Emory University, etc. in the USA and even in Canadian universities as well.” Writers Qi has conducted podcasts and Zoom webinars with the University of Cambridge (UK), the Swiss Education Group (Switzerland), Parsons School of Design (USA), Columbia Business School (USA), Boston University (USA), New York University (USA), Ashoka University (India) and many more. These webinars have sought to inform students of their choices abroad and within India and how to apply them. Recently in April 2021, Writer Qi conducted a comprehensive college-focused event – College Brew 1.0 that garnered over 1100 registrations! THE WRITERS QI WAY How well are today’s youth equipped to face the problems of tomorrow? Are they able to successfully evaluate, explain, and express their ideas? Do they have the ability to learn throughout their lives? The team of Writer Qi has a professional way

to assess the potential of aspiring students. “We do a very personalized niche service.” adds the founder. We begin with psychometric testing to evaluate the student’s potential and then focus on bringing out their unique personality by building various activities. Since we help students right from Grade 9, we work on building their profile in a way that would help them gain admits to any of the top universities in the world. Our track record shows that we have placed students in Ivy League Schools as well as top schools with 100% scholarship. We help them go beyond the classroom and engage with the subjects through summer programs, research programs, and community service so that they not only build their profile but also solidify their interests.” quotes the founder. 47

FINAL THOUGHTS The company’s main aim has always been to provide personalized guidance to every student that comes to them. “We limit the number of students we help to ensure that the service is based on frequent interactions and feedback. Our USP lies in personalized and handson guidance throughout the journey. Distance is not a barrier as we have students pan-India, Singapore, UK, and even the US. We also conduct high-quality personalized workshops with international resources. Our writing workshops, filling out the Common App form workshop, art portfolio evaluation workshop, and mock application workshop receive over 200 visitors each time. We also conducted, “College Brew,” a platform where we hosted over 12 workshops simultaneously with over 35 international resources. All these efforts have led us to build a huge customer base.” explains the founder Anjali Raghbeer. www.businessconnectindia.in | Vol. 4 | Special Edition October 2021 INDIA

Current Affairs

Current Affairs PayU And AWI Fund Leads A $12 Million Funding Round For indiagold The founders, who were both formerly employed by Paytm, are using their significant financial experience to modernize and digitize gold lending in India. The company is developing an innovative doorstep gold loan business based on a strong technology stack, artificial intelligencebased gold evaluation skills, and superior customer-centricity, with the purpose of providing speedier gold release and a clear repayment policy. “A significant component of PayU’s growth strategy is empowering disruptive fintech companies through early-stage financing. We want to realize our ambition of establishing a fintech ecosystem that will address the requirements of the financial services of millions of Indians by supporting startups that fit our existing portfolio,” said Vijay Agicha, global head of Strategy & Growth at PayU. PayU and Alpha Wave Incubation Fund initiated a $12 million funding round for indiagold, a gold-focused digital alternative credit platform.

Gold Locker, Indiagold’s first locker service, aims to revolutionize locker services by making them more secure, transparent, and convenient.

Better Tomorrow Ventures, 3one4 Capital, RainmatterCapital, and previous investor, Leo Capital, will lead the investment round, which will be headed by PayU, Prosus’ payments and fintech business, and the Alpha Wave Incubation (AWI) fund, which is funded by DisruptAD and managed by Falcon Edge Capital.

In India, the gold financing business is primarily conducted offline, with the informal sector accounting for over 70% of all gold loans. These loans provide liquidity to Indians who do not have access to unsecured credit, which is used by less than 10% of the working population. The Covid-19 pandemic has intensified demand for short-term, low-cost, secure, and conveniently accessible formal finance options such as digital gold loans.

indiagold, which was founded in 2020, provides over a million Indian consumers with gold-backed loans, gold savings, and gold locker services. The new cash will be used to grow nationally and develop the business even further.

“We are impressed by Indiagold’s concept and proprietary technology for alleviating important pain points in India’s gold lending business. Gold, which is found in practically every Indian family, is the key to providing affordable loans to all Indians. Indiagold’s innovative doorstep gold loan and gold locker solutions not only provide an exceptional customer experience but also allow it to provide credit at lower rates.” Navroz D Udwadia, the co-founder of Falcon Edge Capital, said, “The traction indiagold has gained in such a short time is a credit to its exceptional product capabilities and the rich knowledge of its pedigreed founders.”

“India has a $650 billion potential gold loan industry that is extremely diverse and currently dominated by the informal sector,” said indiagold co-founders Nitin Misra and Deepak Abbot. “Even the official sector hasn’t fully embraced digital techniques. By digitally converting lending against gold, indiagold’s array of financial solutions fills this essential requirement gap. We are honored to have the support of industry-leading growth investors, and we see it as a validation of our value proposition’s fundamental strength. We are moving quickly towards our wider objective of establishing gold holdings as an alternate credit score and constructing a gold back credit platform for lenders to issue instant credit against gold, with the cooperation of our existing and new investors,” they added.

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indiagold, in response to the Indian consumer’s great passion for gold, provides quick, safe, and convenient ways to monetize household gold to meet specific credit needs, and is quickly establishing itself as a reliable alternative to India’s unorganized gold loan sector.

Following Byju’s $1 Billion Acquisition, Aakash Evolves Into A Hybrid Edtech Enterprise “In the past, students would travel to places like Delhi, Kota, and Hyderabad.” AESL managing director Aakash Chaudhry remarked, “Our desire and aggression to penetrate down to Tier-3 and Tier-4 markets with physical centers has increased.” “We’re going to add over 100 centers, and more than half of them will be in Tier 3 and Tier 4 cities. We’ll be bringing a lot of technology with us as well.” Chaudhry, a Harvard Business School graduate, believes that physical classroom teaching will continue to work as it has in the past. This is because students are returning to actual classrooms after spending more than a year studying online. “I believe this reaffirms our determination to continue to build both the physical and online parts of our business.”

Aakash Educational Services (AESL) is turning itself into a hybrid edtech enterprise and is aggressively expanding across the country after being acquired by Byju’s for $1 billion earlier this year. In the next five months, AESL will open 106 additional locations across the country. There will be a mix of extension and standalone centers in these locations. J C Chaudhry started AESL as a small private coaching institute in Ganesh Nagar, West Delhi, in 1988. Aakash has grown from 12 learners in 1988 to 215 centers with over 250,000 students. By the end of this year, the goal is to have around 5 lakh students. “Hybrid learning is an approach for the future, and test preparation is a significant part of India’s educational landscape. The future solution will be a mix of (physical) and (digital) classrooms,” according to Abhishek Maheshwari, AESL’s chief executive officer (CEO). “We had all of the fundamentals in place, and now it was just a matter of speeding up the process. It’s accelerating even more now that Byju has arrived.” Students studying for medical and engineering entrance examinations, school and board exams, KVPY, NTSE, Olympiads, and other foundation-level exams might benefit from AESL’s test preparation services. According to sources, the institute has an annual turnover of around ₹1,200 crores.With a staff of over 5000 individuals, AESL expects to hire over 2000 new employees this year. This is part of its offline or physical center expansion strategy, as well as a response to the increased traffic at its existing locations. It’s looking for people in a variety of fields, including academics, technology, sales, marketing, operations, and other support activities. “As an organization, we’re evolving in three ways: getting closer to our consumers, using technology and physical facilities, and attracting talent. Our expansion strategy is primarily based on that,” Maheshwari explained. AESL has designed interesting and customized learning programs for medical and engineering students, leveraging Byju’s tech capabilities.

The new facilities will allow the organization to expand the teacher-student relationship and expand into other markets. This would also assist the company in raising the bar for the test preparation industry. This includes implementing new technology to make learning more user-friendly for students in both a digital and physical setting. As the coronavirus pandemic has spurred the use of online education, AESL is seeing increased demand across the country. While schools and workplaces are closed, students and professionals are trying to improve their abilities. It is fighting for a piece of the country’s $180 billion education market, which has gone online to adapt to the new reality, with both new and old education institutes. Maheshwari, who joined AESL as CEO in November of last year, is in charge of the firm’s omnichannel products, which aim to help students achieve their goals while also driving profitable growth for the company. Prior to this, Maheshwari was the head of Byju’s International Business, where he was in charge of the company’s global expansion. For several years, he was the head of Disney in India, where he was in charge of the P&L, strategy creation, and execution across all of Disney’s brands, businesses, and functions. Maheshwari observes a high demand from students to attend physical classes at AESL. “There is a certain amount of (online) boredom. As a result, wherever classes are available, people want a decent mix of both. We followed all of the Covid protocols,” Maheshwari stated. “We are also allowing you to come to the classroom two days a week and study from home two days a week.”

By developing facilities in Tier 3 and 4 cities, AESL is expanding its reach and foraying into Bharat. This allows it to become closer to its consumers, allowing students to learn without having to go to larger cities.

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