The 20 Most Promising Startups In India 2020 by Business Connect

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Editor’s Note

Sparking the inspiration - when the world lies in the darkness of desperation Amidst the alarming situation that has been caused by the COVID-19 pandemic, the entrepreneurial world is emerging out as an inspiration for all those- facing the adversities of the current scenario. A famous quote we often come across with – Necessity is the mother of invention, could be tossed pretty well for the situation, the budding business leaders are dealing with. Entrepreneurs from diverse industry domains have carved their unique ways of dealing with this pandemic by keeping pace with their business ventures and this determination and zeal has contributed a lot towards the stabilization of our economy. Nothing is impossible if a human is determined enough to make a way towards his defining success and that is the beauty of embodying a human form in the world.

which has paved the surging success in their respective domains. These organizations have received accolades from different corners of the country for the successful efforts, they have made to cope with the latest technological advancements that have enhanced their performance by increasing productivity and simplifying the work processes in various industrial spheres. This edition will offer you an insight into their exclusive strategies and out of the box approach with which a myriad of businesses across the globe have been benefitted. Netting the inception story with the stories of the struggles, including the perception of various business leaders towards entrepreneurship along with the handy tips to the budding businesses - our team has worked hard to offer you a perfect blend of the ‘whole story’.

Our new edition- ‘The 20 Most Promising Startups in India 2020’ has brought the distinct approaches and strategies with which the featured companies have dealt with the difficulty caused by the COVID-19 alongside ensuring the growth of their organizations in leaps and bounds.

This edition has posted - Galaxy International Travels Private Limited, on its Cover page as the Company has emerged out as a trendsetter by offering exclusive services in its respective domain. On the Gatefold of our magazine, we have featured - Rebecca Environmental Engineering Solutions Pvt. Ltd, for the commendable work performed from their end towards the betterment of the environment using the engineering solutions.

This exclusive edition of our magazine has displayed the companies which efficiently promoted the attributes of long-term visibility along with the establishment of coherence between leadership, work culture and employee contentment. The companies have created harmony in multiple aspects with sustained value,

Kajal Dobhal Kajal@businessconnectindia.in

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Vol 2 |Issue-10|May 2020 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Rashi Saral | Kajal Dobhal Indranil Roy | Ashwathy Nair | Dr. Amit Mishra Sugandh Bahl | Avishek Singh

Business Head Ashish kumar

Corporate Team

Co-ordinator (Business Connect-Clients) Komal Verma | Sunaina Gupta

Data Research & Analysis

Satyam Tiwari | Shubham Mehra Amit Kumar | Kritika

Finance Team

Gourav Singhal | Reshmi Monika Aggarwal

Circulation Team

Sonia Tiwari | Anurag Tiwari

Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak |Reena Kumari | Rohit Kumar Chandan Sharma

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravi kant Singh

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s t n e t n o c

to provide quality service to the customers, 24x7 customer service, own fleet of vehicle, visa processing, providing customized packages, and providing easy EMI facilities to their customers in the hospitality-related services. More specifically, they work on Visa for all over the world including Australia and the USA.

The Organisation is looking for opportunities, which are in line with its strategy and that will enable the Organisation to achieve its vision of becoming a global brand by providing world-class quality service in the hospitality industry.

Mondal Cybernetics Pvt. Ltd.

The Company has certain indispensable objectives to pay heed. It protects a customer’s interest by providing customized solutions which is making more cost-effective for the Customer and the Company also, quality service is essential with a customized package, promoting new destinations, providing the ethnic vibes to their guest, empowerment of locals through the development of tourism in the area.

GALAXY INTERNATIONAL TRAVELS PVT. LTD.

BRING A NEWER DIMENSIONS TO THE HOSPITALITY AND IT INDUSTRIES

COVER STORY

REBBECA ENVIRONMENT ENGINEERING SOLUTIONS PVT. LTD.

RESOLVING ALL YOUR BIOLOGICAL PROBLEMS WITH IMPECCABLE BIOLOGICAL SOLUTIONS

COVER STORY

“Our peers are focused on making doctors, pharmacies and other healthcare professionals compete with each other for their businesses. Instead, these professionals should be collaborating in order to ensure the end-goal of their services i.e. to render the patients with the best possible medical solutions. Neither do we promote pharmacies that provide the highest discounts, nor do we favor any doctors. We offer transparency in our rendered services which empowers the patient with unbiased and full-fledged information.” conveys Mr. Shah.

MEDIFY NEXUS LLP

ENSURING NO COMPROMISE IN THE STANDARDS OF HEALTHCARE SERVICES

ARIVATION HEALTHCARE A promise to serve the needs of those in need

The digitalisation drive in India has positively contributed to the economic and social well-being of the country’s residents in numerous ways. One band of this spectrum is Digital Health, which is the concurrence of health, healthcare and society with digital technology, to boost the effectiveness of healthcare delivery. It has become a revolutionary measure to help people access higher standards of healthcare solutions.

Acknowledging the scope of the Digital Health domain, Medify Nexus LLP has entered the industry intending to close the gap between the healthcare ecosystem and the general population. The 21- year old Founder and Designated Partner, Mr. Kairav Shah, says, “In a country where medicines are dispensed in the same manner as candy, a majority of the population still lacks adequate knowledge about basic healthcare. The need of the hour is a platform that brings the entire healthcare ecosystem to people’s fingertips. We aim to bridge this gap with our digital health software, Medify.”

BARGACH FINANCE PVT. LTD. A leading financial service provider with a purpose

INSTORIED RESEARCH LABS PVT. LTD

But he was determined to uplift the standards of healthcare in our country. He single-handed pursued the same and Director of Mr. Lifesculpt OPC“My Pvt. Ltd., nothingThe could deter him. Shah states, father is myMr. role Alok model and also a crucial of our team. He supported de- and Bhardwaj is a part seasoned professional withmyMBA cision byMCA funding the entire bootstrapping that kickstarted degrees, and has a rich phase experience of more than the whole My has mother was always for me to provide like 18 startup. years. He worked with there reputed organizations emotional support, which (Bangalore), motivated me EvalueServe through the difficulties I and HewlettPackard (Gurgaon) encountered. My Uncle, Dr. V.T. Shah, one of the highly regarded has provided trainings andissessions at institutions of repute cardiologists in the city, School who provided us with a doctor’s insight like S. P. Jain of GlobalManagement (Mumbai). and enhanced our perception of the field.” from IIT, Madras.He has He is certified in Data Analytics presented papers in several International Conferences MESSAGE THE ENTREPRENEURS inTOIndia viz. IIM Bangalore, IBS Hyderabad and JBIMS Mr. Shah would like convey to the millennial entrepreMumbai. Mr. to Bhardwaj possesses a sound knowledge neurs, that one should not be intimidated by the failure rates, of Financial Management, Security Analysis, Valuation, burn ratio figures and other challenges one Financial may be facing International Finance, Derivatives, Modeling, during the initial days. One must believe in one’s instincts, SAS, MS Excel, R, Python, Business Analytics andrelated even if there is a lack of endorsement. disciplines. Besides, he has conducted consulting projects and severalworkshops. He is experienced in IT, Financial RESEARCH AND DEVELOPMENT Analysis, InvestmentBanking and Teaching. The team well-acknowledges the necessity of R&D in the growth of the company. They deduced, through extensive reTO HAVE AN EDGE search, STRIVING that companies are trying to enforce their ideologies Adapting to the ever-changing is important on the medical professionals and tryingmarket to alterneeds the existing for survival. Remaining in technology touch with into industry experts methodology to incorporate their profesand having a first-hand knowledge industrysional practices. Through R&D, Medify intendsof to the enhance requirements with the gap areas in the courses, is its software to includealong all the desirable features required to helping the of venture to rise the success ladder ensure certainly the optimal standards healthcare services. very quickly. THE FUTURE PROSPECTS Relying student-feedback and actively Mr. Shah statesheavily that theupon teamthe intends to offer a platform tackling theirthe problem-areas haveforgained Lifesculpt an that would become go-to destination any individuundauntedinfaith the learners. Keeping thefrom language al or community the from healthcare industry, ranging simplemedical in lectures, and using a variety of examples to high-ranking professionals to average nuclear families. Medify intends to behas thehelped one-click all the the explain the topics the solution studentsfor in grasping healthcare needsfirmly. of the general population and bridge the the concepts The topics are covered based upon communication between alland protagonists of the indus- From common gap learning styles industry expectations. try, by being an efficient collaborator. college students to working people across the country, a variety of categories comprise the customer-base of Lifesculpt.

KAIRAV SHAH

Founder & Designated Partner

LIFESCULPT OPC PRIVATE LIMITEDEnsuring no compromise in the standards of healthcare services

SOLUTION Medify is a three-way network geared to be the ultimate healthcare provider for the three main protagonists of Learning courses is no more a major this industry:through doctors, retail pharmacies and patients. for their anyone. Just aclinics click can away, one can • challenge Doctors and respective manage all of take online classesreports for theand desired anytime their diagnoses, othercourse, documents with and has induced a paradigm shift theanywhere. help of thisThis application. Patients can be profiled ineasily, the education sector, all across the globe. based on their medical histories andExpert general guidance, mentoring Medify and teaching are not medical information. also provides thejust docaccessible a privileged class of with people within tors with to a platform to collaborate retail pharfour walls a dispensation traditional classroom. It has come macies forofthe of drugs and medicines. reach of everyone a wide range of • within Retailthe Pharmacies have thewith benefit of expanding their businesses by offering deliveries and options to navigate throughdoorstep and choose the best special offers theindividual. profiled patients on the platform, suited one for to each as per their needs and health conditions. • InPatients can effortlessly their health records in this booming fieldaccess of Online Education, the digital form, precludes themrecently from the put trouLifesculpt OPC which Private Ltd. has of maintaining heftyand physical and proitsblefront foot forward offersrecords the students ducing them while visiting their doctors.with The applipursuing graduation or post-graduation precation also offersvideo the patients, option to order the recorded online courses,anlive online classes required medicines from nearby retail pharmacies. In and workshops. case of an emergency, a patient can easily communicate with the concerned doctor or pharmacy. Focusing on MS Excel, numerical, analytical and

programming related courses, Lifesculpt offers the SHARING THE LIGHT BULB MOMENT courses which are designed right from the basic Recalling the moment the idea of developing Medify level, with gradual progress towards higher and was crystallised, Mr. Shah says, “In my fourth Semester at advanced levels. Ensuring a better understanding NMIMS University, I was assigned a project to develop an Anfor the students, it provides these courses in both droid Prototype that can solve multiple societal problems. I reHindireading and English languages. member an article about a group of students from the SOWING THE SEEDS OF VENTURE With its inception in August, 2019, under the Directorship of Mr. Alok Bhardwaj who has been teaching numerical, analytics and programming related subjects since last fifteen years, Lifesculpt is pacing towards success. Behind its start, there was a vison to cement the gap between the knowledge acquired by the students and expectations of the industries.

Predicting the Performance of your Content before publishing The difficult language in books makes it difficult

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

MEDIFY NEXUS LLP

A Dependable Online Learning Companion For You A GLIMPSE OF WHAT MAKES MEDIFY AN ULTIMATE HEALTHCARE

This ideology possessed by the key officials of the company is appreciable and people who may have benefitted from this approach would be grateful for their thoughtful insights. Their transparency in the offered assistance has raised the standards of services provided to the patients and offers them the liberty to seek medical aid from their trustworthy doctors and pharmacies at a reasonable cost.

for many teachers to convey the concepts effectively into the understanding of students, hence these learners lag behind in acquiring competency. To reach students all across India, and make the concepts easily understandable in order to make them industry-ready is the central motive of Lifesculpt.

US who developed an application to verify medical documents. This sparked the ideation of Medify. I acknowledged the fact that India is in desperate need of a platform like this. I did plenty of research and discovered that most pharmacies sell highly regulated drugs without the proper prescriptions, which is a major compromise on the established norms of dispensation. I also came across many healthcare applications that lured people into monetary schemes. Intending to change this landscape, I set out to provide people with an affordable solution to many of their medical needs through Medify.”

KEEPING PACE WITH THE MARKET TRENDS Earlier, the concept of Medify was different, concerning its current functionalities. It was way too time-consuming for the doctors and patients to use the previous model that had a complex structure. Hence, the team updated the application in a manner that allowed doctors to maintain their consultation papers and patient records through an app, all of which could be accessed at any required point in the future. Slowly, the company expanded its services and incorporated retail pharmacies into the application as well. Thus, it gradually evolved from a Prescription Verification Software to an absolute Healthcare Suite that included the three major protagonists of the healthcare industry. WHAT GIVES MEDIFY AN EDGE OVER ITS COMPETITORS Mr. Shah believes in collaboration and not in competition. By way of collaboration, he intends to offer quality services to the app users. He acknowledges the fact that this industry has no margin for errors and anyAlok lapse inBhardwaj the quality of service would defect the basic idea on which the app was conceptualized. Director

always on priority for Lifesculpt. To make learning easy and interesting is ensured by them. They are evolving rapidly and independently without seeking any help from the government schemes offering loans, guidance and incubators for new start-ups. Despite being up-to-date with all the related schemes offered by the Ministry of MSME (Micro, Small and Medium Enterprises), Lifesculpt is rising on its own. Ever since its inception, the company has gained a customer-base of thousands of students within a small time period of 6 months. Receiving emails on a daily basis by the learners suggesting their requirements is surely pointing towards a bright future for Lifesculpt OPC Pvt. Ltd.

LIFESCULPT OPC PRIVATE LIMITED.

VALUING THE WORKFORCE A thoughtful approach towards the workforce forms the backbone to the success of a company. A satisfied employee ensures a satisfied customer. Keeping these facts at the center of their employee handling, Lifesculpt believes in the collaborative growth of its employees, customers and the company. Most of the work is accomplished through free-lancers and affiliates instead of a full-time workforce, to ensure a cost-effective business, beneficial to the students as well.

A Dependable online learning companinion for you

Blatantly making money is never the objective of this start-up. It goes along with the student, hand-in-hand throughout his or her learning journey with it, thereby valuing the invested time and resources efficiently. Staying in constant contact with the students and taking up their doubts through Email, Whatsapp, Telephone, Video calls, etc. to ensure their complete understanding on the topics, gives an edge to it.

Learning through online courses facilitates flexible schedule and environment. Moreover, it lowers the learning costs on many fronts, like the expenses of commutation are saved, one can pursue his or her profession simultaneously and can share knowledge with others as well. Lifesculpt is a medium to make education accessible to all and is giving back to the society by enhancing the knowledge-quality of the youth.

ENSURING THE LEAD Technology is the key to success in the contemporary times. One who can acquire the best of latest technology, leads the field. Constantly upgrading their technology, and investing a good amount of resources in Research and Development of teaching tools and methods, is

A MESSAGE FOR OUR READERS The Director’s message to the budding entrepreneurs is to have faith in themselves, resilience and hard-work to survive the ebbs and flows of business. Courageously leaving a full-time job and taking the big leap of faith requires immense trust in oneself.

ZEVA ASTRAS

Managing your wealth with innovation

ABOUT THE DIRECTOR If the founder of an education venture has an experience in the same field or has been closely related to industries professionally, the company is bound to be ahead and successful. It is always a point of concern for the customers to know about the leading figure of an education-sector company.

FUTURE VISION Keeping the goals high, the company is expecting to gain momentum by reaching one thousand enrollments per month in near future. Aiming to introduce 25 to 30 new courses across various domains by the end of the year 2020 and achieving its mission to inculcate quality knowledge among more and more learners, is the prime objective of this start-up.

IN HOUSE CONTENT

Effective book reading is a key skill to study as an active reader. Many people enjoy book reading as a way to relax and enrich their minds with the power of knowledge. Best Reading is also an invincible and amazing skill to learn and develop to be successful in the professional world. There is another interesting fact about the eye movement of a reader is that. If you record the eye movement of someone reading, you will notice that, from time to time, the reader goes back and looks again at something he has read before. In other words he regresses to an earlier part of the text; probably he realizes he does not understand passage properly. Then the reader comes back to where he left off and continued reading. At one time, it was thought that regression was a fault, but it is intact a very necessary activity in efficient reading. Hereby, this is important to be efficient to be a good reader. If you want to be able to read books faster, the secret is simply to practice under timed conditions and serenity. This means that you should give yourself a certain amount of time to read with proper understanding, then check your time if you have finished. Here are the key rules and different strategies for reading books. Follow these easy steps to get on your way to be a perfect reader.

EFFECTIVE READING TECHNIQUES •

Do not to study books, while lying on a bed because it takes you to the kingdom of drowsiness and eventually to the realm of sleepiness while you study.

Using Google in between distracts your overall mental reading schedule. •

When you plan to study a book make sure to check its validity and acceptance by the scholar persons and read reviews and summaries to get motivation. It will enhance your inner will to read more efficiently.

•

It would be a great idea if you can maintain a daily routine to evenly distribute 5 minutes of your day to effective reading.

•

Use an alarm clock that makes you aware of the proper utilization of time.

•

Choose a topic that you are really interested in studying and your favorite author.

•

Switch off your phone along with other distracting devices to get rid of the annoying notifications and messages while reading.

•

Memorize only the points of a topic, not whole text and jot down the points on a notebook so that you can revise them off and on in future if you want.

Try to maintain an even sleep pattern that even affects your mental stability of reading anything (sleep and get up at the same time regularly) with a duration of 8 hours sleep. An adequate amount of sleep helps you concentrate on anything including reading.

•

Test your reading speed and time then compare the speed to the average readers’ speed. If you were a slow reader then start taking notes, it will enhance your will power it would take more time to complete your lesson. Luckily there are still a number of ways to improve reading speed.

•

If you are reading any novel or a book than try to start from the beginning not in between or from the back. Trust me; it will destroy all of your enthusiasm to read the entire book. For example, what if you knew that the hero of the Titanic movie would be dead before watching the movie? So try to do it in pattern.

•

When you are facing difficulties to grasp a topic, don’t skimp on taking help from Google, try to use a dictionary and manual help from your teachers.

•

Last but not least, make your reading fun, drink or eat some healthy food while reading; it will maintain your interest.

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Collaborative Business partnership for our various Business Ventures Looking for 100 Smart Moms To Super Boss from India to Abroad

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www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

“In this competitive phase of the market, you ought to offer something appealing and different, so that the clients will be more interested in you.

“

Rashi Saral | Business Connect

GALAXY INTERNATIONAL TRAVELS PVT. LTD. THE BORDERLESS TRAVEL SOLUTIONS

MR. SUBHAJIT MONDAL Managing Director

BRINGS A NEWER DIMENSIONS TO THE HOSPITALITY AND IT INDUSTRIES Mr. Subhajit Mondal, the supremo, is the man behind the colossal organizations, ‘Galaxy International Travels Pvt. Ltd.’ and ‘Mondal Cybernetics Pvt. Ltd,’ who strives to deliver the best to the clientele and envisions to bring a dynamic revolution in the Hospitality and IT industries, with standardized and impeccable services and contribution. Mr. Subhajit Mondal says,

“We started as an IT firm first like working on mobile applications, web development, etc. initially, but gradually we expand our business started dealing with Hospitality.”

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COVER STORY

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Incubated in 2019, Galaxy International Travels Pvt. Ltd. is rapidly growing and working with a mission â&#x20AC;&#x153;to be one of the leading quality service providers globally in the hospitality industry,â&#x20AC;? and has marked its presence in India, Malaysia, the USA & Bhutan. It is engaged in direct dealing with the hotels, strong local presence to provide quality service to the customers, 24x7 customer service, own fleet of vehicle, visa processing, providing customized packages, and providing easy EMI facilities to their customers in the hospitality-related services. More specifically, they work on Visa for all over the world including Australia and the USA.

Mondal Cybernetics Pvt. Ltd.

The Company has certain indispensable objectives to pay heed. It protects a customerâ&#x20AC;&#x2122;s interest by providing customized solutions which is making more cost-effective for the Customer and the Company also, quality service is essential with a customized package, promoting new destinations, providing the ethnic vibes to their guest, empowerment of locals through the development of tourism in the area.

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Talking about the pioneer of IT, Mondal Cybernetics Pvt. Ltd. was incorporated on 20th November, 2018, under the ‘Ministry of Corporate Affairs’ of Government of India. Mondal Cybernetics Pvt. Ltd. is growing and working with a mission to acquire positive business-driven outputs and quality solutions for each and every client. They work towards creating a difference of positive workforce that is totally different from others and has marked presence in India and the USA. The corporate office is located in Jamshedpur. The Organisation is engaged in providing solutions with Web Design, Web Development, Logo Design, Android App Development, SEO Optimisation, providing 24x7 quality services to the customers in the domain of Custom Software Solutions, Project Management along with chromatic and businessdriven websites and affordable SEO services.

AN EDGE OVER THE PEERS Whether it is the tourism industry or IT sector, every company requires payment after services but at Galaxy International, the procedure is a bit different and attention-seeking. Before offering the services, they check the Client’s profile, if the Client is trustable, then they don’t make any deposit. After providing the travel package and all the pertaining facilities, they charge the customers.

The Company holds great plans for its future. According to Mr. Subhajit, within 2022, they plan to have more offices. Right now, they have 8 offices in 7 different countries, so he wants to expand 50+ offices in

In the IT sector, once they provide services like software or anything after 3 years, if any kind of changes or modifications are required, they do free. They have tied up with the HDFC Bank, so those who have an account of this bank can get a 6 percent discount on the package. Moreover, Galaxy International has discovered some of the new and exciting countries to travel and explore.

more than 10 countries.

FUTU R

E PLA

In the arena of Travel, they offer no-cost EMI facility where anyone in a month can pay on EMI. They also provide visa assistance in Private Sector, where they interview the candidate if he or she is suitable, then they further go into the rest of the procedure.

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There are some companies which offer services to the customers that are not at all fruitful to them or we can say the process and on this, they are charging quite high.

When your employees are happy and satisfied, then your customers will feel the same. On the same notion, Mr. Subhajit Mondal says,

“Customer and employee

satisfaction and happiness are the cornerstones to achieve success and a clear vision is a key to establish an organisation. Good management is a pointer to achieve both and can make an Organisation into a profitable, happy and successful one.

“

THEY EXECUTE ONE OF THE FINEST APPROACHES TO TAKE THE FLIGHT OF BUSINESS TO THE NEXT LEVEL AND THESE ARE: 1.

Mondal Cybernetics Pvt. Ltd. business instead of simply reacting.

Profitable Business Model

In every pattern of business, we need to understand that the business model ought to go with the flow. In any service sector business has a profitable scope to grow. As all business needs Reputation, Revenue and Branding, they understand the sector in which they work and the way they serve to their clients. 2.

There was a time when businesses would hire a marketing firm to handle everything. But it will benefit most entrepreneurs to tackle as much of the marketing by their company repetitive only. Delegation and determination are two key “talents” of entrepreneurs strengthened by taking an active role in their marketing campaign.

First Repeat Client

Sweet, sweet exchange of words and services. Landing their first repeat client will give them the confidence in their business and the motivation keeps them going. The keyword here is “repeat.” 3.

Taking advantage of internet marketing techniques and working with the right people help them to create a marketing strategy that takes them to the bank.

Realistic, Scalable Marketing Strategy

Marketing is the lifeblood of their business. Business owners sitting around waiting for clients to call are destined to fail. Smart marketing can actively bring in new

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A trained and Expertise Team

They have hired and trained a team. As we know the company is nothing separate from its employees so a trained team can make any impossible thing possible. 14

Mr. Subhajit Mondal points to the struggles in the trajectory they under went whilst talking with us. Big companies offer promises which they never fulfill. So, eventually, it was a challenge for Galaxy to walk on the promises, which they committed. Secondly, Pricing was an issue. Everyone needed quality services at a limited price, which was not possible to achieve as the Company did not have adequate manpower.

Reach a Significant Number of Sales

They have developed a profitable business model, created a scalable marketing strategy and found the perfect team – then they are on a pace for lasting success. They set a specific goal for sales. Without a goal, the business will stagnate. Having a goal helps them to continue moving towards your target growth.

RESEARCH AND DEVELOPMENT

Determine an ambitious, yet achievable, dollar figure for their business.

In-depth research is instrumental to advance in any sphere or process. Therefore, it plays a pivotal role in both the companies and the management has separate teams to encourage the process. For the tourism industry, the R&D team explores odd and interesting places, discovers the transportation and accommodation facilities over there.

CHALLENGES IN THE ROUTE

Jimmy Dean said, “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”

In the domain of IT, the team of Research and Development checks the availability of software, some types of software are too costly, and then after deep study and analysis, they try to find alternative options. Hence, the main motto is to invent newer ones at cheaper prices, which can run long.

KEEPING ABREAST OF THE TECHNOLOGY

The need to walk with the latest technological advancements is quite essential and intelligent in today’s time.The same is with the Mondal Cybernetics Pvt. Ltd., it focuses on how to keep abreast of it. In alignment with the technologies used in the USA and Australia, the Company put its best efforts to bring the newer dimensions. However, in India, the technology that is brought by China is used, which is good but it can’t be used for a long time. Thereby, in Mondal Cybernetics software and applications used are redirected by Australia and Europe itself, which is used for a long time. There is great heed paid to maintain the high security of software and technology in Australia and Europe than in China.

PERSONAL AND PROFESSIONAL ACHIEVEMENTS

Recently Galaxy International Travels Pvt. Ltd. has won India 500 Startup Awards 2020. In 2018 Mondal Cybernetics got selected for the ‘’Bangla Binodon’’ business contest where Mondal Cybernetics got selected and it was published in their daily Magazine and Mondal cybernetics has been certified by TCCPL, United Accreditation Foundation. Galaxy International Travels Pvt. Ltd. started from Siliguri and it’s in the USA in Delaware and serving the pan world with its respective services and commitments.

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BCM REVIEW

START UPS STEP UP TO HELP during Coronavirus has taken centre stage in the lives of all humans across the world. Due to the contagious nature of the pandemic, the government has lockdown all places such as theatres, malls, Gyms, and almost every shop except essential shops like medical, grocery shop, medical and others. Due to the lockdown, people have been facing a lot of issues. In order to improve the issues, a lot of start-ups have stepped up to help people.

ZOMATO India’s one of the leading food aggregators and delivery platform Zomato is running a campaign called “Feed the Daily Wager”. In this campaign, they are providing food support to daily wager communities. Basically, the company is helping those people who are currently cannot afford their meals. According to Zomato, “We have made ration kits containing wheat flour or rice and two types of pulses required for a family of 5 for one whole week.” The kit is delivered to location across multiple cities.

INNERCHEF Rajesh Sawhney (Co-Founder of cloud kitchen platform inner Chef) has converted their cloud kitchens into community facilities to offer foods for poor people. According to livemint, he said, “The poorest must be fed. Cloud kitchens can be converted into community kitchens should the government enable it. InnerChef offers all its kitchens at a not-profit basis to the authorities in Delhi, Noida, Gurugram, Bengaluru, Hyderabad, and Mumbai.”

PITSTOPS Pitstops, doorsteps car service & repairs provider, according to entrepreneur.com, The founder of Pitstop Mihir Mohan is running a campaign in nine major cities like Bengaluru, Mumbai, and Gurugram and many others. Their campaign name is called #AtYourService. They are serving on the front lines, without taking service and labour charge. The company has closed all doorstep services until the end of the lockdown period.

NINJACART Indian’s largest fresh produce supply chain company Ninjacart is working directly to deliver fruits and vegetables to the apartments and societies. Co-founder of this company Thiru wrote on the twitter “NinjaCart planning to supply Veg & Fruits directly to apartments/societies to help people during the lockdown. We want someone to aggregate the orders, take the delivery & give it to people who ordered.”

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GRABBNGO GrabbnGO, the start-up offer food delivery service at boarding gates inside airports, has created an app to support local retail stores. People can easily order their groceries and opt for a drive-through, that may reduce the crowd in grocery shops. For stores with essential things and manpower, people can also select to get the order home delivery. As per entrepreneur.com, the company is trying to approach the Gov. so that the service can reach to big amount of people.

ZYPP E-scoter rental platform Zypp had proclaimed before the lockdown, that they would deliver its scooters directly to the customers’ premises in Gurugram. As per entrepreneur.com, scooters will be fully sanitized before the delivery.

STANZA LIVING The outbreak and subsequent lockdown have created trouble for a lot of people and student who work or studies in different cities or state. By PG or Hostel managers, they are being asked to leave. However, Coliving provider Stanza Living is helping those such kinds of people and also offering service to the government to covert the rooms into a quarantine facility in case they needed. “There have been reports about people being asked to vacate their hostels/PGs especially in cities including Hyderabad, Bangalore, Pune. We have been supporting those how are stranded, by offering accommodation at our residences with immediate effect,” the company said.

EVEREST FLEET

The fleet management company Everest Fleet is providing emergency ride in the Mumbai city. Actually, the company is offering cab rides to frontline helpers, medical patients, and necessary service providers, among the others. The co-founder of this Start-up Siddharth Ladsariya gave a statement to ET digital, “Since the lockdown was introduced and with Ola & Uber suspended operations, we started receiving several calls from our references for the requirement of transport services for going to the hospital, banks, etc.”

At the time E-commerce space such as Amazon, Flipkart and even smaller companies like Paytm Mall have closed the door for non-essential products. During this outbreak, you can only order groceries and sanitizers. ShopClues has said this online platform is providing essential things like masks, sanitizers, packed foods, medicines, and personal hygiene products.

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

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www.businessconnectindia.in | Vol. 2 | Special 2019 INDIA INDIA www.businessconnectindia.in | Vol. 2Edition | Issue November - 10 May 2020

ASHISH SELINE PAIUS ( Chief Executive Officer )

Rebecca Environment Engineering Solutions Pvt. Ltd.

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

REBBECA ENVIRONMENT ENGINEERING SOLUTIONS PVT. LTD Ashish Seline Paius ( Chief Executive Officer )

RESOLVING ALL YOUR BIOLOGICAL PROBLEMS WITH IMPECCABLE BIOLOGICAL SOLUTIONS

umans are progressing tremendously that is incredible, but what about the degradation of this environment with the advent of technological dominance and science? Awareness and conscious actions are needed to counteract the disastrous actions of beings. Rebecca Environment Engineering Solutions Pvt. Ltd. came into existence to offer feasible and environment-friendly solutions to the alarming issues. At Rebbeca Environment Engineering Solutions Private Limited, they work with a mission to ‘Keep Clean – Go Green’. They work towards combining modern technology with the fundamentals of nature to provide biological solutions to biological problems. With the onset of the industrial revolution and the emergence of innovative ideas, their company attempts to evolve products with an eco-friendly progressive methodology. Their products and services are not only of fine quality but they take pride in delivering products with low maintenance charges. 21

Cover Story

Indranil Roy | Business Connect

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

They value customer’s satisfaction and aim to provide the finest quality of products by exclusive scrutiny of the raw materials from their trusted vendors. Ashish Seline Paius says, “We need to meet the needs and expectations of our clientele groups and we strive to deliver their orders within the time frame.” Incorporating modern infrastructure which encompasses high-end quality testing units and spacious warehousing facilities in their services, they offer commendable solutions. To ensure the supreme quality standards, they test their products under strict quality parameters to make sure that only the best products are being delivered to their clientele. Their team consists of skilled environmentalists who have a vast knowledge of this domain and their main aim is to bring the ecological revolution which is the need of the hour.

THE ENLIGHTENING IDEA Ashish Seline Paius states, “The idea of starting a business and that too in the environment sector was by Mr. Amit Paius, Director, Rebbeca Environment Engineering Solutions Pvt Ltd. I was working for a project in Saudi Arabia at that time. It was in April 2015, after the inception of the company, that I joined Rebbeca as a CEO. My initial struggle was to find an investor for the company because our funds were exhausted by the time we incorporated and set up the business. To run the show, we needed office rent, office expenses, stationaries, salaries, fuel, advertisements, brochures, etc. That was the time we managed to get Mrs. Sreejitha PV as an investor and shareholder to the company. When we started the venture, we were concentrating only on the Sewage Treatment Plant. But the conversion ratio of Sewage Treatment Plants was in decimals. About 2 to 3 confirmed orders in a year. Sustainability was still a question mark. I decided to diversify the business. We started bringing Industrial Reverse Osmosis, Water Purifiers, and small Effluent Treatment Plants. We gradually expanded our business by starting Professional Audio Video Solutions with the parent www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

company Audiotechnik India Solutions Pvt Ltd. A recent addition to our business is the construction division, where one project is already completed and handed over and we are starting another one soon. The basic idea was to ensure the money inflow and outflow. We have always ensured that payment of the salaries and wages does not lead to an unnecessary increase in our liabilities. This financial year, after generating a turnover which crossed Rs. 10 crores, we are in a proud position with no loans, overdrafts or arrears.”

FOR ENSURING THE QUALITY Encouraging the standards of quality in the processes and systems, Rebecca pays great heed to it. On the same notion, they have several segments of businesses. With the help of the Sewage Treatment Plant and through natural technology, they are the only company that guarantees a no sludge and no smell system with full water fit to be reused. Secondly, the Industrial RO plant. They design the plant in such a way that the wastewater is not more than 25-28%. The third segment is, audio and video, they have designed audio video solutions in

such places where one could not imagine anything beyond a box and that too at an economical price. Lastly, the construction division. They never compromise on the quality of the materials being used and they believe in delivering it on time. Their inspection department always conducts random checks on the materials on their sites as well as in the warehouses.

RESEARCH AND DEVELOPMENT For getting into the intricacies of the process, it is indispensable to encourage R&D in the Company as it is instrumental. So, in the technology of their STP, they are just breeding atmospheric bacteria and executing it for treatment. Without R&D, such breeding would not have been possible. They have to keep on researching what more can be done to save this earth. For their Reverse Osmosis, the reject water used to be 65-70%. They have built on ideas where they have managed to bring it down to about 28%. The next challenge is to bring it down to about 15%. The CEO says, Even then when I see if I am wasting 15% water in a 10,000-liter tank per day per institution and if I consider only my customer base, then our clients themselves are wasting about 300,000 liters of water every day. Our R&D

department is working continuously to bring this wastage of water to minimal. It is the same for all other areas in which we are operating. R&D gives us more ideas. More ideas mean more innovations and more innovations means more business to us.â&#x20AC;?

TECHNOLOGY As discussed in the introductory paragraph, technology has revolutionized almost every domain. This technology has been in existence since 1957. However, it has only been about 10 years since this technology was implemented in India. Technology has advanced to such a level where people have started relying completely on it rather than on human ability. For example automation of your homes and you switch on your air conditioner or light miles away. The remote of your car gives you access to start the car and start the air conditioning even before you are in. Robotics vacuum cleaner cleans your entire house by the time you reach back from your office. All these technologies are reducing communication among human beings. As far as their company is concerned, they have used whatever is important for them to survive. At Rebecca, they have not gone to the extent of adapting any rigid technological

Rebecca Environment Engineering Solutions Pvt. Ltd. 23

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Rebecca Environment Engineering Solutions Pvt. Ltd. advancement, which cannot be changed later. They are doing a phenomenal job. Ashish Seline Paius states, “We still maintain attendance register for attendance rather than biometrics so that the person who signs the register and person who is there in the reception at least shares a hello amongst each other. We still brew our coffee in our office with our own hands without using a coffee machine. We still believe in the distribution of handsets and brochures by a person more than a digital marketing.”

VALUES AND ETHICS Ensuring a balance between personal and professional life, Ashish Seline Paius encourages strong values and ethics. A few guiding principles – Family first, Gain perspective and trust your instincts, ‘Give Caesar what’s due to Caesar.’ As a young child, Ashish was greatly influenced by his parents who were strong personalities in their terms. His father was an engineer and he was in a PSU. He was deep into the philosophies and techniques of management. They grew up listening to and discussing Drucker and Dale Carnegie influences as much as union negotiation tactics and the importance of worklife balance, at the dinner table. Naturally, he dreamt of a career in management and leading an www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

organization at some point in time. He also had a dream of becoming a surgeon; probably his Mother’s influence and nobody told him that he should have only one dream. One of the things that define him is his ability to embrace diversity, in thoughts, hobbies (equally fond of Carnatic, Indian folk and western styles of art, music and dance); people (can have long conversations and strike a relationship with public workers as much as with senior professionals at work and so on). Much of this was the training of his Father. He says, “I thrive on diversity so much that I actively pursue it and schedule it into my life (partly how I end up being a part of various industry forums, Rottmans alumni volunteer group, dance groups, church group, family dedicated time, etc.). My father was an exponent of a healthy worklife balance for higher productivity and I learned it from the way he lived his life. My wife is a lawyer who teaches in a university and is doing her Ph.D. in law as well. But we still try to find time amongst each other. The idea is you have to find that time for yourself. If you keep on complaining that I am busy and I don’t have time, then you would never find that time. For instance, when we were not getting adequate time for each other then we decided that we will go for work out together. So, we drive to the gym together, we

work out together and we drive back together. While driving back we usually pray together. So, it’s an individual choice whether he or she wants to maintain that balance in professional and personal life.”

ACHIEVEMENTS AND MILESTONES Their continuous efforts and positive thoughts are

directed towards escalating the performance of the Company. As they are not some national level achievers but they did quite a remarkable work in their ways. When they joined this company in 2015, the revenue of the company was close to nil. They all struggled in and out for our lives for making this business a success. A lot of them sacrificed their white-collar jobs and joined here with less salary to make a common vision a success. Till 2016, they were just playing with the investors’ money. They were not getting any good breakthrough where they could just start playing, you see. Today they have crossed a turnover of about 10 cr. They have successfully installed 145 Industrial Reverse Osmosis Plants PAN India. They have given our STP solutions all over India, including the remote areas of India. Till today no one has been able to challenge the quality of work they do in the field of environment and Sewage Treatment. Their professionalism and engineering in

audio and video keep them as No.1 in the industry. They have a very good team that executes their work efficiently.

FUTURE PROSPECTS

In the future, they intend to go slow. They are not worried about the turnover of the company now. By the grace of God, they can manage that part well. They are limiting their projects because they believe in quality. Taking up more projects at this point, it will not allow the CEO to give individual attention to every project. And at this point, he can’t risk the loss of individual attention. This company is still in its infancy stage. Monetarily if they start thinking, probably the graph of accounts will go up but it will be difficult to maintain the quality and services. Accordingly, they have less manpower also. Increasing the number of projects will give the employees more burdens, which will lower down the morale. He says, “As of now, I plan not to take more than 5 civil projects (middle level) for the entire financial year and not more than 5-6 Reverse Osmosis Plants a month, not more than 1 STP a month and not more than 3 audio video projects a month. This number is calculated with the limitation of manpower and resource which we have at this point.”

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

THE 20 MOST PROMISING

STARTUPS IN INDIA 2020

COMPANY

PERSON

DESIGNATION

Biocipher Technologies Pvt. Ltd.

Pawan Kumar Kaushal

Co-Founder

Arivation healthcare

Arup Dholey

Director

Bargach Finance Pvt. Ltd.

Rahul Johri

Chairman

Browntape Technologies

Piyush Goel

Co-Founder

Digital Marketing 360

Yogesh Shashi

Founder & CEO

Farmonaut

Ankur Omar

Founder

Handikart

Priyank Varshney

Director & Founder

Instoried Research Labs Pvt. Ltd.

Sharmin Ali

CEO & Director

IntelliMed Healthcare Solutions

Dr. Anish

Director

Intello Labs

Milan Sharma

Founder

Inward Focus

Sandhya Mathur

Founder

KlinicApp

Satkam Divya

Founder & CEO

Lifesculpt OPC Pvt. Ltd.

Alok Bhardwaj

Director

Medify Nexus LLP

Kairav Shah

Founder & Designated Partner

Redpyx Technologies

Sethu Ravichandran

Founder

StayAbode Ventures Pvt. Ltd.

Viral Chhajer & Varun Bhalla

Co-Founders

Sweet Tadka

Shashi Ojha

Toffee Insurance

Rohan Kumar

Co-Founder & CEO

Twincloud Creations Pvt. Ltd.

Gauri Vatsa

Co-Founder

Zeva Astras

Basavaraj Puttappa

CEO

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

EFFECTIVE READING TECHNIQUES •

Do not to study books, while lying on a bed because it takes you to the kingdom of drowsiness and eventually to the realm of sleepiness while you study.

Using Google in between distracts your overall mental reading schedule. •

•

It would be a great idea if you can maintain a daily routine to evenly distribute 5 minutes of your day to effective reading.

•

Use an alarm clock that makes you aware of the proper utilization of time.

•

Choose a topic that you are really interested in studying and your favorite author.

•

Switch off your phone along with other distracting devices to get rid of the annoying notifications and messages while reading.

•

Memorize only the points of a topic, not whole text and jot down the points on a notebook so that you can revise them off and on in future if you want.

•

When you are facing difficulties to grasp a topic, don’t skimp on taking help from Google, try to use a dictionary and manual help from your teachers.

•

Last but not least, make your reading fun, drink or eat some healthy food while reading; it will maintain your interest.

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BCM REVIEW

THE HOW TO

PREPARE FOR THE GREAT UNKNOWN

Mark Taiwan once said, “I’ve had a lot of worries in my life, most of which never happened.” This thought I have been keeping in mind for a quite few years when I realized that too much worrying about something that probably doesn’t matter in my cases and never going to happen. In January I heard that a virus is spreading all across the world from China. At the moment I took simply just because of this thought. But On March 25, 2020, Indian prime minster Modi announced that India is going to be completely lockdown for 21 days. At the moment, this thought blew up. I never knew in such kind of incident is going to happen. Later, I started drawing a big picture in my mind how our lives and cities are going to look like. I’m sure most of you have pictured it as well.

Stay healthy

The more important thing to do is stay healthy. Gyms are closed and there are very few grocery stores are

Since at the moment, we are unknown and don’t know how long this virus will be around us, so I have made a few checklists to stay productive while not being fully active.

Stay Informed

running at the moment. I would highly recommend you make some exercise environment at home. You can do exercise on your terrace or in your own room. Since every junk food shops and restaurants are shut down, people are cooking foods themselves at home, which is great for our health. But don’t fall into the trap of drinking all night and sleeping all day.

The COVID 19 pandemic is making our life miserable these days, we have been instructed by the government to stay home as much as possible and keep washing hands and many more. In such a situation, there are a lot of fake news are being viral via Social media, and most people don’t know what are the truths about it. To get rid of misconception, you have to update yourself so that you can act accordingly. Here you can believe in some genuine websites. If you are looking COVID 19 pandemic related news or new update, you should check out the WHO (World Health Organization) website. www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Get Medical Help If You Need It

If you are sick or feeling unwell, I would suggest you make a call to your family doctor or near the hospital. Tell 28

them about your symptoms, also, you can inform doctors via mobile phone about your neighborhood illness (in case they are not going to doctor). We should lead by example in our leadership to aid our societies to return to a wealthy and healthy state. The advantage to community and overall business would be fruitful eventually.

Maintain Your Finance

just do what you like to do by staying home because the day is coming closer and once again we will back to our normal life and all of us being able to pursue our endurance again. Positively change your perspective about this situation and look at it as a productive vacation. Be grateful for what you have instead of fretting about what we donâ&#x20AC;&#x2122;t.

Help The Community

as we all are in quarantine and we are missing things out, but there are a lot of people who are doing much worse in this situation. In spite of lockdown, a lot of people are returning home from metropolitan towns because they donâ&#x20AC;&#x2122;t have enough food and essential things to live life. So, if you can help them in any way, we strongly suggest you do so. In this way, you can make lockdown successful.

Economists have been doing math since they have heard that the whole world is locked down. People have been told that the whole market will be close except for essential business. I know this is more important to prevent the virus. But the most important thing you have to consider how long your saving balance will put food on your table and pay your bills without revenue coming in. This is about deficiency control, new revenue streams, and communication. Weather, you have a business that is still running or your revenue stream is shut down for a limited period of time. You have to keep updating your customers and employees about when you are going to potentially be up and open again, and what are you providing if you are still running, and start figuring out ways to monetize things your business or brand can provide that might you never even thought before.

Although, there are a lot of NGOs and social activists are helping those people now. Recently, I watched a video where an IAS officer was distributing foods among the homeless and daily wage people. However, that is not enough for such kind of population we all have to contribute ourselves to help others.

Keep Fighting The Good Fight

currently, we all are in a very challenging time and we want to get out of this situation. At the time all we can do is follow the above steps. Also, keeping in mind those five points that keep you safe from the virus.

Be Grateful

seeing such kind of situation, it is easy to have fear and uncertainty around us, which can let us fall down the rabbit hole of depression and negativity. With every single day that passes, it will be another missed opportunity, so donâ&#x20AC;&#x2122;t miss it and be grateful,

One more important thing, be thankful to those doctors who are working so hard to recover coronavirus patients. 29

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

THE 20 MOST PROMISING

STARTUPS IN INDIA 2020

Arivation healthcare A PROMISE TO SERVE THE NEEDS OF THOSE IN NEED Kajal Dobhal | Business Connect Lately, India has become an entrepreneurial hub as several startups are emerging every year in various areas. We are witnessing many start-ups here and there related to Digital Marketing, Education, Manufacturing, IT solutions, etc but, a few of the entrepreneurs have the service mindset to contribute to the noble cause of alleviating the human sufferings in the society. Arivation healthcare has intervened in the market with a unique business module and a vision to serve society by offering healthcare products and services. Arivation healthcare has created an ecosystem niche that can bridge the healthcare gaps in the field of Hemodialysis, Diagnostics, and Pathology with its innovative products and best in the class solutions along with strategies to improve the business operations, investment, and marketing functions of the relevant service providers. With around two decades of industry experience in healthcare, the Key Official of the Company envisions to evolve and strive as an atmosphere of innovation and ideas that can make a difference for its customers. The team has a focused approach of connecting medical professionals, hospitals, patients and OEM.

ARUP DHOLEY Director

The product orientation segment of the Company focuses on – Medical equipment and diagnostics (Manufacturing), Dialysis consumables (Manufacturing), Life science and Bioinformatics (Software) . Here, they deal with the needs of instruments and equipment related to dialysis by manufacturing the revolutionary in-home portable dialysis RO equipment that the company has claimed to launch in the country by seeking inspiration from future technology that will revolutionize the healthcare sector in many aspects.

“Never be afraid to delve yourself into the risk practices and always consider your cravings to succeed as a motivation that will guide you in every extent of your life. I would like to share my secret Mantra to be a better leader- One must always carry a sense of empathy towards one’s colleagues, employees, competitors, consumers or whoever one comes across with. For me, the definition of leadership is a bit offbeat. A leader shall be considered worth it only when he possesses the ability to clone pioneers like him.” -Mr. Arup Dholey www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

The service orientation segment of the Company aims at - A turnkey establishment for Dialysis centers, Marketing & Data Analytics, NPI, KPI, KOL Studies, Experimental Data Analytics, Track & Optimizing Campaign, Transactional support, Clinical Audit & Training Program.

A BRIEF ABOUT THE KEY OFFICIAL

Mr. Arup Dholey- Director Mr. Arup has attained his MBA from ISB, Hyderabad 30

and BE Electronics from NU. With over two decades of rich experience of working with Fresenius Medical Care and Nipro Corporation of tackling National and International dialysis Business, he realized the product and services gap in Dialysis focused healthcare facilities. The realization made him coin the idea of offering better Hemodialysis treatment, Software and Consumables to the people who are being adversely affected due to this gap. The dynamic business leader has been involved in PPP Dialysis turnkey projects with Central and State Government under the NHM program.

a differentiating factor with a perfect blend of marketing strategies and the healthcare services to all.

A STROKE OF GENIUS

Innovative formulations can make a company the major success. Mr. Arup decided to start this venture as he desired to serve the society with a noble cause as the zeal to provide the patents with better health measures constantly poked him. His intention behind the commencement of this venture is not about deriving profit from the patient’s convalescence but to offer him a measure that can alleviate the adversities in the treatment procedure. A touch of innovation along with empathy towards the consumers is the motive behind this venture that has been firmly proposed by him.

During his tenure with the NHM program, approximately 50,000 dialysis treatments were added to community healthcare services at different medical colleges, district hospitals, sub-divisional hospitals, and corporate hospitals. Almost 6000 patients got benefitted from these initiatives.

STRUGGLE STORY

As a new venture, there was a fair share of ups and downs along the way and many learning experiences as well that Arivation healthcare tackled. For a startup, it is always an uphill climbing to convince the society and the consumers to consider it over the big players in the relevant field. Along with this, team and workforce management are also quite a hard job for a start-up. It is challenging to convince people to join a new venture as they are not well aware of the policies of the company that has just intervened in the market with an innovative idea and cannot assure the employees with high salaries and great perks. But the Company dodged all these obstacles and carved its niche in the market.

INCEPTION STORY

Arivation Healthcare is an ISO-certified Firm established on 13th of August 2019 and is well recognized by Startup-India. With the vision of rendering products and services to patients in the area of Nephrology, the Company has developed a Portable Water-Treatment System for Dialysis. Recognizing the adversities of the patients who have to rush to the hospital for performing dialysis, Arivation Healthcare has aimed to provide Dialysis at the bed side of patient where ever the patient is in the Globe.

DIFFERENTIATING FACTOR

The unique business module propagated by Arivation Healthcare includes medical products like a patented portable Water- System and consumables like dry Dialysate powder that is commonly used in the dialysis procedure. As per Mr. Arup, there are a couple of machines in Europe and in the USA only; that are quite expensive and cannot deliver desirable results with Indian water. This water-system is specially customized for Indian water only which gives them an advantage in the relevant market. The System will also aid the initiatives of the Government of India by enabling dialysis facilities to rural and non-accessible regions as well.

SIGNIFICANT CONTRIBUTION IN COMBATING THE DEADLY COVID- 19

Mr. Arup has also planned to launch an app shortly that will allow all the nephrologists & Dialysis centres in the Country easily accessible for the patients in the need. It is a common platform so that all the stakeholders or involved parties can get optimum benefit from each others.The Platform mentioned above will bridge the gap between the patients and the nephrologists with ease, especially in case of an emergency. The Key Official being an MBA possesses effective market intelligence and research strategies that give the Company

Some of the infected pateints need support in multiple organ failure scenarios and at that time, providing renal treatment becomes crucial.

In the current scenario when the whole world is fighting the novel CoronaVirus, the innovative solution by Arivation Healthcare has rendered an added advantage to design isolation ward by taking the multiple organ failure scenario for the COVID 19 patients into consideration. ‘Portable RO system for Dialysis’ has given a choice to give renal treatment at bedside anywhere in isolation ward for the patients in need of dialysis.

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

THE 20 MOST PROMISING

STARTUPS IN INDIA 2020

BARGACH FINANCE PVT. LTD. Ashwathy Nair | Business Connect

RAHUL JOHRI

Chairman, Bargach Finance

A LEADING FINANCIAL SERVICE PROVIDER WITH A PURPOSE f we look and compare the lifestyle of city dwellers with people in Rural and Semi-Urban India, we can spot a humongous difference. Lack of basic amenities like sanitation, drainage system, clean drinking water, wall plastering, cemented floor, maintained roofs, etc. are the common issues with which people are constantly struggling in rural and semi-urban India even in this era of incredible advancement. The primary reason behind the above-mentioned issue is the lack of funds to provide a better and healthy lifestyle. Bargach Finance Pvt. Ltd. came into existence to provide a funding solution to financially excluded customers for this concern. Bargach Finance Private Limited (Bargach) is registered as a Private Limited Company under the Companies Act 2013. The Company has its www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

head office in Kolkata, West Bengal and offers small-ticket loans of INR 50,000, INR 75,000, INR 1,00,000 for a tenure of 2 years. Bargach has applied for an NBFC-ND license from the RBI.

Sighting the kind of affirmative response they have got from their clients, they have planned their expansion in the states of Odisha, Madhya Pradesh, Chhattisgarh and Tripura in the next 3 years.

Rahul Johri is the Chairman of Bargach Finance Pvt. Ltd. Under his vision and entrepreneurial skills, the Company is making rapid progress. The leadership team also comprises of Prasanta Kumar Sahu (Director) and Sumit Hans (Chief Operating Officer)

HOW DID IT START?

Loans are provided for Home Improvement, Drinking Water and Sanitation to women customers in rural and semi-urban locations, having a similar socio-economic profile, through seven branches spread in West Bengal, managed by Branch Heads and Relationship Officers. 32

In these crucial times, Health and Hygiene are the attention-seeking topics, which are directly linked to the availability of clean water, Sanitation facility and Quality homes and this has directly affected the lives of women and kids living in Rural and Semi-urban locations. Government organizations and NGOs have been dedicatedly working towards the goal of providing these facilities, but due to the lack of availability of funds with most of the people and poor understanding of how a lack of these basic needs can cause a risk to their life; this remains a dream for them.

Considering these alarming issues, the leadership team at Bargach Finance pondered towards providing these basic needs and facilities. However, having a commercial sense was important to remain focused and for creating a long-term venture. Foreseeing a high demand/ opportunity, they started gathering expertise to build a sustainable business model. What ignited the final step towards the formation of their venture was the market opportunity in the sector since there is limited number of organizations, which have similar product ranges as theirs. With their remarkable ideas, services and solutions-oriented approach, they have helped in improving the living standards of society and overcoming the hygiene problems in the interior parts of our country.

SYNCHRONIZING WITH THE LATEST NEEDS

The essential need for a company is to adapt to the latest changes towards catering to the indispensable requirements of the clientele. The best way to adapt to a dynamic market is to improve skills along with the capability to overcome situations without violating any operational guidelines. For the adaptation of the market trends, they have to connect with the customer since this is just not about extending loans but also understanding their needs and educating them about the solution and benefit of using the same. Taking a look at the above-mentioned statement, they decided to recruit team members experienced in serving people in rural and semi-urban locations. Since they operate in the rural parts of India, the need that was inferred from the clients is an improvement in their living standards and solving problems related to hygiene, which mainly occurs due to lack of proper drinking water and sanitation needs that are addressed by their loan products. Rahul Johri, Chairman of Bargach Finance says,

“We are into educating the women of rural society about health and sanitation before they become our customers and also on how to address this problem through our loan products “

AN EDGE OVER THE PEERS

It’s vital to be competent in today’s era by being unique in the entrepreneurial space. They do not have peers in the same field of business as other lenders do not have these products in their product basket. Also, there is a huge gap in demand and supply, which is unnoticed by peers. In their field of operations, they have other organizations giving out loans for income generations, home loans, car loans, etc. With their distinctive motive and concern, they stand out to be a unique organization that mass-market people can look up to for their very basic needs. Through in-depth research and market penetration, they have gained an edge over their peers. Their loan products are the key and the daily/ routine interaction with their clients has helped their vision to build a sustainable business. A dynamic set of field operatives can be approached by the customers whenever there is a query and they are always happy to provide clarity on the product offering.

ACHIEVEMENTS AND MILESTONES

The incredible and noble objective of the organization along with sincere efforts has resulted in visible achievements and accolades. Some of the major milestones for the company has been partnering with two renowned financial institutions to start operation. They have been successful in servicing more than 250 satisfied customers in 3 months. The Company has placed extra focus, even in the present uncertain times, on staying in touch with stakeholders such as clients, employees and lenders. 33

Prasanta Kumar Sahu (Director) says, “The greatest of all achievements is to know people from the isolated places of our country and know their problems, understand them as their very own and help them build their dream with our financial boost. The satisfaction that comes around knowing that we could be the reason for so many smiles is exquisite. We have been able to nourish so many lives whom we could not have helped as individuals but through this idea/initiative, it has become possible.”

FOR THE FUTURE

At Bargach Finance, they envision a multitude of expansion plans covering new geographies and product lines. Like all growing organizations, they also have defined business plans with 3-year objectives. They do want to spread across the nation with their motive of helping the ones in dire need of their support to uphold a healthy and hygienic lifestyle.

RAHUL JOHRI SUMS UP BY SAYING “We have just begun with our operations and are already getting encouraging response from our team as well as customers who have been motivating us to look at a larger picture for the organization’s future. However, such a large expansion is going to take 3-5 years since we are learning day-by-day by gathering experiences. We plan to touch half a million households through our ideas by 2024’’

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BCM REVIEW

A HEALTHY DIET FOR A HEALTHY NIGHT The most important thing in every entrepreneurâ&#x20AC;&#x2122;s life is a good sleep. We all work continuously in order to get relaxed nights, especially in case of entrepreneurs, the efforts they made in busy day life is commendable, tight schedule, utter stress , sorting situation thoroughly makes the mind and the body physically and mentally ill. The sickness or absence of sleep may even leads to disaster. In order to capture relief in eyes and mental health, we the team of business connect magazine has tried to draw a sheer line in the frame of healthy diet for healthy night. Our mind has its automatic clock alarm called circadian rhythm. These rhythm of subconscious mind tick tock the bell of sleepy head. When the body lacks tryptophan hormone levels, the frame of mind relaxation reduces. Though maintaining bedtime rituals, consistent bedtime and turning off phone screen 30 minutes before the bed is recommended points.

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Collecting the natural tips and tricks, the team has prepared the canvas of mind relaxation. Let’s have a slight walk through the natural world:-

1. CHEERS FOR GLASS OF CHERRY JUICE Fruits are always been bulk providers of healthy vitamins and proteins. Study shows that cherry owes tryptophan orders that can effectively sooth sleeping habits than any other chemical substances. So cheer up for healthy glass of cherry juice before the bed so as to maintain the body’s circadian rhythm.

2. SAY NO TO ALCOHOL There is a Big NO for alcohol intakes as alcohol hits a major throw on the healthy sleeping behavior of an individual. It seems to diffuse the body relaxing hormone levels in the busy and hectic life especially in case of entrepreneurs. For them it becomes very necessary to have sleepy nights and mental stability.

3. DOSE OF MELATONIN SUPPLEMENTS For the ones having sleeping disorders, medical practitioner suggest the dose of melatonin supplements to build a slight change in tryptophan hormone. The treatment features healthy and happy sleeps. 3-5gm of the supplements are advised half an hour before the bed so as to promote mind relaxation.

4. TRY SOME WALNUTS AND ALMONDS Almonds are rich source of magnesium and walnuts owns high concentration of amino acid sequence to raise tryptophan orders. These are the best way to get relaxed nights and drift off to the bed so easily.

5. BOWL OF HONEY AND FLAKES Having honey at night re-stocks the liver with glycogen and ensures good sleep. It reinforces the fact that one can use honey for good sleep. The recent discovery of revolutionary Hibernation Diet has revealed that eating fructose-rich foods such as honey before bed helps burning fat and to increase stamina. It also pens best time to burn fat is while sleeping. Taking honey at bedtime can activate our body’s natural recovery and help to beat insomnia.

So, we wrap up the sleepy discussion and hopes that these do’s and don’ts will gift you healthy nights. Wish you a very happy sleeps!!!☺️ 35

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

THE 20 MOST PROMISING

STARTUPS IN INDIA 2020

RESEARCH LABS PVT. LTD:

Predicting the Performance of your Content before publishing Dr. Amit Mishra | Business Connect

For increasing the value of your brand, Content Marketing has a pivotal role to play. Synchronizing with the latest technology and understanding the dynamics of the market, a plethora of content marketers design creative content for getting the paramount attention of the audience to increase the market value of your products and services. The content marketing lifecycle comprises five stages which are conducting research, building a content strategy, creating content with editing, publishing across platforms and finally measuring content performance. There is a multitude of tools available that give the content performance post publishing, and the most over-emphasized of all is Google Analytics. GA gives a quantitative summary of how the content has performed. However, it does not tell why the content performed badly if it did so, even after spending so much on Google ads and SEOs. This can be quite disheartening for content marketers globally, spending millions of dollars on marketing their products. So, we at Instoried thought, what if there were a way to predict content performance even before publishing it. As we know that people make decisions based on how they feel and not based on what they should do. If a content marketer could gauge the emotional composition of his content while writing it and also dynamically get smart recommendations on what words they should use to improve this emotional composition, then this would be of great help to a content marketer. At Instoried, they have designed a pioneering tool to help content marketers to predict and improve the emotional intelligence of their content to emotionally target their consumers. www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

SHARMIN ALI CEO & Director

HOW DID IT START?

Switching from a technical background to a creative one, Sharmin Ali explored all the dimensions of content creation. She has pioneered the domain with great expertise and flair. She shares her impeccable and astounding venture of entrepreneurship. On the same 36

tough time. Lack of funds is the biggest roadblock as they were bootstrapped. Sharmin broke her PPF and put all her savings into the Company to ensure that they could sail through it. Secondly, hiring a great team was a bit difficult and thirdly, raising funds. However, sheer hard work and discipline helped them to raise investment and also hire a stellar team.

notion, she says, “After completing my engineering degree, I worked in the analytics/consulting space for 4 years across verticals: Technology, Pharmaceuticals, BFSI, and Retail. After working for almost 16 hours a day, even on weekends, I realized that I was just helping the rich get richer and not adding any value to my own life. So I decided to quit. I was always very enthused by art and literature. So, I joined a theatre company and traveled to 19 states in India doing theatre. Post that I started my own theatre company and ran that for 3.5 years. I exited from the theatre in 2017 December. In the meantime, I was also working very closely with CXOs globally, helping them build their content strategy. I always knew about the importance of content and the problems content marketers face globally. Hence, I decided to start Instoried to help content marketers create great content.”

HOW CAN YOU OVERCOME YOUR STRUGGLES?

Facing your struggles can help you discover more about yourself and open the gateway of several opportunities that can shape your entrepreneurial excursion. Sharmin Ali says, “Learn to save money as much as possible as a founder of a startup. The biggest risk any founder takes is to start a venture. Post this, a founder needs to take calculated risks and difficult decisions to ensure the company stays afloat and can face all challenges. Having said this, I feel, a founder (especially the CEO) should always know that no money is ever enough and that they need to continuously keep raising.”

BEATING THE COMPETITION

It is indispensable to be unique and different from others in the world of business so that you can empower the market and deliver the best.

MESSAGE FROM THE ENTREPRENEUR

Technology is not the central differentiator that gives you an edge over other players in the industry. At Instoried Research Labs, they deal with the marketing sector and work with content marketers. Marketing is that sector within a company that is pivotal as it’s imperative to promote products to consumers. With significant marketing budgets, large companies always need to strike a great rapport with their consumers, hence making it a very lucrative industry for them as great content directly impacts ROI.

The CEO has an essential message to provide to the readers in these crucial times of pandemic.

SHARMIN SAYS, “During this COVID-19 crisis, the first message that I want to give to other startups is to cut down costs, save money and not think much about valuation at this point. If you are in dire need of cash, raise some quickly and prepare for the worst. Secondly, your team is always your asset, so do not just let them dangling in mid-air during this crisis, be there and support them. Even if you have to cut salaries, ensure that you are the strength to your team at this difficult hour.”

STORY OF STRUGGLE

It’s not easy to embark on the entrepreneurial journey without going through a set of challenges and obstacles in the trajectory. You ought to be thick-skinned while facing them and experience your share of obstacles. On the same notion, they at Instoried Research Labs Pvt. Ltd. experienced a

ABOUT THE DISTINGUISHED FACETS

Sharmin Ali is the Founder and CEO at Instoried. She has a huge experience of working with fortune companies in the US. An engineer by profession, she has also written and published two books and Instoried is her second company. Sharmin is a travel enthusiast and has spoken at various events globally. She has also won several awards for her theatre and writing backgrounds. Sutanshu Raj is the CTO at Instoried. After pursuing his engineering in Computer Science, Sutanshu did his masters in Natural Language Processing and Machine Learning from Finland. She has also worked with Microsoft and the Public Health Foundation of India. He was CTO at a Berlin-based startup before this, which got acquired, and then she joined Instoried full-time. 37

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THE 20 MOST PROMISING

STARTUPS IN INDIA 2020

MEDIFY NEXUS LLP

ENSURING NO COMPROMISE IN THE STANDARDS OF HEALTHCARE SERVICES KiranThe Mishra | Business Connect digitalisation drive in India has positively con-

tributed to the economic and social well-being of the The digitalisation drive in India has positively contributed country’s residents in numerous ways. One band of this to the economic and social well-being of the country’s spectrum is Digital Health, which is the concurrence of residents numerousand ways. Onewith band of this spectrum health,inhealthcare society digital technology, is Digital Health, which is ofthe concurrence of It health, to boost the effectiveness healthcare delivery. has healthcare society withmeasure digital to technology, boost becomeand a revolutionary help peopletoaccess the effectiveness of of healthcare higher standards healthcaredelivery. solutions. It has become a revolutionary measure to help people access higher Acknowledging the scope of the Digital Health domain, standards of healthcare solutions. Medify Nexus LLP has entered the industry with the aim to close the between healthcare ecosystem Acknowledging thegap scope of thethe Digital Health domain, and the general population. The 21year old Founder Medify Nexus LLP has entered the industry with the aim and the Designated Partner,the Mr. Kairav Shah, says, “Inand a to close gap between healthcare ecosystem country where medicines are dispensed in the same manner the general population. The 21- year old Founder and as candy, a majority of the population still lacks adequate Designated Partner, Mr. Kairav Shah, says, “In a country knowledge about basic healthcare. The need of the hour is a where medicines are the dispensed in the ecosystem same manner platform that brings entire healthcare to peo-as candy, majority We of the adequate ple’sa fingertips. aim population to bridge thisstill gap lacks with our digital knowledge about basic healthcare. The need of the hour health software, Medify.”

is a platform that brings the entire healthcare ecosystem to people’s fingertips. We aim to bridge this gap with our A GLIMPSE OF WHAT MAKES MEDIFY AN ULTIMATE HEALTHCARE SOLUTION digital health software, Medify.”

Medify is a three-way network geared to be the ultimate healthcare for the MEDIFY three main A GLIMPSE OFprovider WHAT MAKES ANprotagonists ULTIMATE of this industry: doctors, retail pharmacies and patients. HEALTHCARE SOLUTION • Doctors and their respective clinics can manage all of Medify is a three-way network geared to be the ultimate their diagnoses, reports and other documents with healthcare provider for the three main protagonists of the help of this application. Patients can be profiled this industry: doctors, retail pharmacies and patients. easily, based on their medical histories and general • Doctors and their respective can manage medical information. Medifyclinics also provides the doc-all of their diagnoses, reports and other documents tors with a platform to collaborate with retail pharwithmacies the help ofdispensation this application. can be for the of drugsPatients and medicines. profiled based have on their and • Retaileasily, Pharmacies the medical benefit ofhistories expanding general information. Medify deliveries also provides theirmedical businesses by offering doorstep and offers to the patients on the platform, the special doctors with a profiled platform to collaborate with as per their needs and health conditions. retail pharmacies for the dispensation of drugs and • Patients can effortlessly access their health records in medicines. thePharmacies digital form,have whichthe precludes from the trou• Retail benefitthem of expanding their ble of maintaining hefty physical records businesses by offering doorstep deliveriesand andprospeducing them while visiting their doctors. The applicial offers to the profiled patients on the platform, as cation also offers the patients, an option to order the per their needs and health conditions. required medicines from nearby retail pharmacies. In • Patients can health records case of an effortlessly emergency, aaccess patient their can easily communiin the which precludes them from cate digital with the form, concerned doctor or pharmacy.

the trouble of maintaining hefty physical records and producing themMOMENT while visiting their doctors. SHARING THE LIGHT BULB The application also the offers option Recalling the moment ideathe of patients, developinganMedify wasorder crystallised, Mr. Shah says, “In my fourth Semester at to the required medicines from nearby retail NMIMS University, I was assigned a project to develop an Anpharmacies. In case of an emergency, a patient can droid Prototype that can solve societal problems. I re-or easily communicate withmultiple the concerned doctor member reading an article about a group of students from the pharmacy.

US who developed an application to verify medical documents. This sparked the ideation of Medify. I acknowledged the fact that India is KAIRAV in desperate need of a platform like this.SHAH I did plenty of research and Founder & Designated Partner drugs without discovered that most pharmacies sell highly regulated the proper prescriptions, which is a major compromise on the established norms of dispensation. I also came across many healthcare applications that lured people into monetary schemes. Aspiring to NMIMS University, I was assigned a project to develop change this landscape, I set out to provide people with an affordable an Android solve multiple societal solution to many ofPrototype their medicalthat needscan through Medify.”

problems. I remember reading an article about a group

of students from the USTRENDS who developed an application KEEPING PACE WITH THE MARKET to verify medicalofdocuments. sparked the ideation Earlier, the concept Medify wasThis different,with respect I recognised the factway thattoo India is in desperate to of its Medify. current functionalities. It was time-consumingneed for the and patients to use the previous ofdoctors a platform like this. I did plenty ofmodel research that had a complex structure. Hence, the team updated and discovered that most pharmacies sell the highly application a manner that allowed doctors toprescriptions, maintain regulatedin drugs without the requisite their consultation papers and patient through an which is a major compromise on records the established norms app, all of which could be accessed at any required point in of dispensation. I also came across many healthcare the future. Slowly, the company expanded its services and applications that lured people into monetary schemes. incorporated retail pharmacies into the application as well. Aspiring to change this landscape, I set Verification out to provide Thus, it gradually evolved from a Prescription people with an affordable solution to many of Software to an absolute Healthcare Suite that included thetheir medical needs through Medify.” three major protagonists of the healthcare industry. KEEPING PACE THE ITS MARKET TRENDS WHAT GIVES MEDIFY ANWITH EDGE OVER COMPETITORS Mr.Earlier, Shah believes in collaboration and notdifferent, in competition. the concept of Medify was with By respect way collaboration, he intends to offer quality services the toofits current functionalities. It was way too to time-conappsuming users. He that thisto industry no foracknowledges the doctors the andfact patients use thehas previous margin for errors and any lapse in the quality of service would model that had a complex structure. Hence, the team updefect the the basicapplication idea on which app was conceptualized. dated inthe a manner that allowed doctors to maintain their consultation papers and patient records through an app, all of which could be accessed at any required point in the future. Slowly, the company expanded its services and incorporated retail pharmacies into

SHARING THE LIGHT BULB MOMENT Recalling the moment the idea of developing Medify was crystallised, Mr. Shah says, “In my fourth Semester at www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

the application as well. Thus, it gradually evolved from a Prescription Verification Software to an absolute Healthcare Suite that included all three major protagonists of the healthcare industry. WHAT GIVES MEDIFY AN EDGE OVER ITS COMPETITORS Mr. Shah believes in collaboration and not in competition. By way of collaboration, he intends to offer quality services to the app users. He acknowledges the fact that this industry has no margin for errors and any lapse in the quality of service would defect the basic idea on which the app was conceptualised. “Our peers are focused on making doctors, pharmacies and other healthcare professionals compete with each other for their businesses. Instead, these professionals should be collaborating in order to ensure the end-goal of their services i.e. to render the patients with the best possible medical solutions. Neither do we promote pharmacies that provide the highest discounts, nor do we favour any doctors. We offer transparency in our rendered services which empowers the patient with unbiased and fullfledged information.” conveys Mr. Shah. This ideology possessed by the key officials of the company is appreciable and people who may have benefitted from this approach would be grateful for their thoughtful insights. Their transparency in the offered assistance has raised the standards of services provided to the patients and offers them the liberty to seek medical aid from their trustworthy doctors and pharmacies at a reasonable cost.

be facing during the initial days. One must believe in one’s instincts, even if there is a lack of endorsement. RESEARCH AND DEVELOPMENT The team well-acknowledges the necessity of R&D in the growth of the company. They deduced, through extensive research, that companies are trying to enforce their ideologies on the medical professionals and trying to alter the existing methodology to incorporate their technology into professional practices. Through R&D, Medify aims to configurate their software so as to include all the desirable features required to ensure the optimal standards of healthcare services. THE FUTURE PROSPECTS Mr. Shah states that Medify intends to offer a platform that would become the go-to destination for any individual or community in the healthcare industry, ranging from high-ranking medical professionals to average nuclear families. Medify also intends to be the one-click solution to all the healthcare needs of the general population and bridge the communication gap between all protagonists of the industry, by being an efficient collaborator.

DODGING THE OBSTACLES Mr. Shah confronted the biggest challenge: the validation of his Innovative Idea and the Vision he proposed, due to his young age. Most of the people around him were skeptical about the project he wanted to pursue as his career goal. Many were doubtful about whether a student at such a young age should be handed the responsibility of executing a project of such great magnitude and proportion. At various stages, he was tested for his knowledge of different technologies and frameworks. But he was determined to uplift the standards of healthcare in our country. He single-handedly pursued the same and nothing could deter him. Mr. Shah states, “My father is my role model and also a crucial part of our team. He supported my decision by funding the entire bootstrapping phase that kickstarted the whole startup. My mother was always there for me to provide emotional support, which motivated me through the difficulties I encountered. My Uncle, Dr. V.T. Shah, is one of the highly regarded cardiologists in the city, who provided us with a doctor’s insight and enhanced our perception of the field.” MESSAGE TO THE ENTREPRENEURS Mr. Shah would like to convey to the millennial entrepreneurs, that one should not be intimidated by the failure rates, burn ratio figures and other challenges one may 41

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THE 20 MOST PROMISING

STARTUPS IN INDIA 2020

LIFESCULPT OPC PRIVATE LIMITED A Dependable Online Learning Companion For You Rashi Saral | Business Connect Learning through courses is no more a major challenge for anyone. Just a click away, one can take online classes for the desired course, anytime and anywhere. This has induced a paradigm shift in the education sector, all across the globe. Expert guidance, mentoring and teaching are not just accessible to a privileged class of people within four walls of a traditional classroom. It has come within the reach of everyone with a wide range of options to navigate through and choose the best suited one for each individual. In this booming field of Online Education, Lifesculpt OPC Private Ltd. has recently put its front foot forward and offers the students pursuing graduation or post-graduation with prerecorded online video courses, live online classes and workshops. Focusing on MS Excel, numerical, analytical and programming related courses, Lifesculpt offers the courses which are designed right from the basic level, with gradual progress towards higher and advanced levels. Ensuring a better understanding for the students, it provides these courses in both Hindi and English languages. SOWING THE SEEDS OF VENTURE With its inception in August, 2019, under the Directorship of Mr. Alok Bhardwaj who has been teaching numerical, analytics and programming related subjects since last fifteen years, Lifesculpt is pacing towards success. Behind its start, there was a vison to cement the gap between the knowledge acquired by the students and expectations of the industries. The difficult language in books makes it difficult for many teachers to convey the concepts effectively into the understanding of students, hence these learners lag behind in acquiring competency. To reach students all across India, and make the concepts easily understandable in order to make them industry-ready is the central motive of Lifesculpt. www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Alok Bhardwaj Director

This field has its own challenges. There is a cut-throat competition among the players, with many offering the similar kinds of courses to the students. Acquiring the learner-trust and finding niche are the major struggles. Lifesculpt doesnâ&#x20AC;&#x2122;t believe in compromising the quality of its services and has managed to reach a larger audience because of the courses offered in Hindi as well, which is much convenient for a majority of students. Successfully attaining their trust, it has gained a considerable amount of publicity through word-ofmouth. ABOUT THE DIRECTOR If the founder of an education venture has an experience in the same field or has been closely related to industries professionally, the company is bound to be ahead and successful. It is always a point of concern for the customers to know about the leading figure of an education-sector company. 42

always on priority for Lifesculpt. To make learning easy and interesting is ensured by them.

The Director of Lifesculpt OPC Pvt. Ltd., Mr. Alok Bhardwaj is a seasoned professional with MBA and MCA degrees, and has a rich experience of more than 18 years. He has worked with reputed organizations like HewlettPackard (Bangalore), EvalueServe (Gurgaon) and has provided trainings and sessions at institutions of repute like S. P. Jain School of GlobalManagement (Mumbai). He is certified in Data Analytics from IIT, Madras.He has presented papers in several International Conferences in India viz. IIM Bangalore, IBS Hyderabad and JBIMS Mumbai. Mr. Bhardwaj possesses a sound knowledge of Financial Management, Security Analysis, Valuation, International Finance, Derivatives, Financial Modeling, SAS, MS Excel, R, Python, Business Analytics andrelated disciplines. Besides, he has conducted consulting projects and severalworkshops. He is experienced in IT, Financial Analysis, InvestmentBanking and Teaching.

They are evolving rapidly and independently without seeking any help from the government schemes offering loans, guidance and incubators for new start-ups. Despite being up-to-date with all the related schemes offered by the Ministry of MSME (Micro, Small and Medium Enterprises), Lifesculpt is rising on its own. Ever since its inception, the company has gained a customer-base of thousands of students within a small time period of 6 months. Receiving emails on a daily basis by the learners suggesting their requirements is surely pointing towards a bright future for Lifesculpt OPC Pvt. Ltd. VALUING THE WORKFORCE A thoughtful approach towards the workforce forms the backbone to the success of a company. A satisfied employee ensures a satisfied customer. Keeping these facts at the center of their employee handling, Lifesculpt believes in the collaborative growth of its employees, customers and the company. Most of the work is accomplished through free-lancers and affiliates instead of a full-time workforce, to ensure a cost-effective business, beneficial to the students as well.

STRIVING TO HAVE AN EDGE Adapting to the ever-changing market needs is important for survival. Remaining in touch with industry experts and having a first-hand knowledge of the industryrequirements along with the gap areas in the courses, is certainly helping the venture to rise the success ladder very quickly. Relying heavily upon the student-feedback and actively tackling their problem-areas have gained Lifesculpt an undaunted faith from the learners. Keeping the language simple in lectures, and using a variety of examples to explain the topics has helped the students in grasping the concepts firmly. The topics are covered based upon the common learning styles and industry expectations. From college students to working people across the country, a variety of categories comprise the customer-base of Lifesculpt.

A MESSAGE FOR OUR READERS The Directorâ&#x20AC;&#x2122;s message to the budding entrepreneurs is to have faith in themselves, resilience and hard-work to survive the ebbs and flows of business. Courageously leaving a full-time job and taking the big leap of faith requires immense trust in oneself. 43

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BCM REVIEW

An erudite person can always learn from his hunger for more knowledge and the best thing he knows is that the perfect knowledge is waiting inside a book. In addition, to all of the ways of reading, it helps you develop a healthy mindset; it also makes you a better thinker and a better writer. Powerful reading for entrepreneurs of the 21st century allows them to experience other points of view and makes them a better leader for forging companies. In this article we talk about the Best Must-Read books for Entrepreneurs. According to a successful entrepreneur - Bill Gates, he believes that reading is still the main way that he both learns new things and tests his understanding.

“A reader lives a thousand lives before he dies, the man who never reads lives only ones.” Let us discuss the ten most admired books by Entrepreneurs of 2019.

Lost and Founder by Rand Fishkin

Rand Fishkin’s book takes a refreshing outlook on the life of a super tech startup CEO. Lost & Founder, is the perfect narration of how a startup has a life as a CEO. Most of the CEOs can easily relate to pretty much every chapter of this book. They feel more connected with this book and agree on 99% of Rand’s idea. It generally talks about startups, marketing, funding, and more. The central idea of the books pulls back the curtain from what is really like to battle for success in the startup world. The advice from the author is sound and can be applied to any type of business, no matter the size or industry.

All In by Bill Green

For aspiring entrepreneurs of 2019, this particular book is reading on a glimpse into what it takes to go from a startup founder to CEO of a publicly-traded company. This reading makes the entrepreneur realize that even the world’s most successful entrepreneurs once started as paper distributer and door-to-door salesmen. Bill Green’s goal in All In is to inspire entrepreneurs and start-ups of all ages and phases to take up the challenge of a growing business with passion and joy. In All In, he provides the readers the101 Real-Life Business Lessons for Emerging Entrepreneurs. He shares 101 key insights he has gleaned over a 40-year business career that began with a flea market table. www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

The Achievement Habit by Dr. Bernard Roth The Achievement Habit book for forging entrepreneurs is written by Doctor Bernard Roth, who is an engineering professor and co-founder of Stanford School. This book is his half biography and half self-help book for entrepreneurs who use the concepts of design thinking, awareness, and a bias to action to help you shape your life. “Let people see you as human. Be real. Ask yourself, who would you rather see at your door, a friend or a door-to-door salesman?”

-Bernard Roth (Quote from -The Achievement Habit: Stop Wishing, Start Doing and Take Command of your Life)

Good to Great by Jim Collins The Achievement Habit book aims to motive on the topic: Stop Wishing, Start Doing, and Take Command of Your Life .

Jim Collins and his research team set off to find out, why ‘Good is the enemy of Great’. Over the five years, their whole team studied 28 companies and pouring over their data to find out the key determinants of success and failure.This is how the author sets off a riveting journey explaining the findings from his and his teams half a decade of research in the conquest of how to make good companies great. Generally, ‘Good to Great’ is a very rare and toughest book by Collins. In his research, Jim Collins (the author), has found out systematic phases through which any great company goes through and lays out a framework.

The Essays of Warren Buffett by Warren Buffett One of our modern history’s most successful entrepreneur, role model, and investor Warren Buffett explains his take on everything in the book of Essays from very basic business principles to aligning high-level business skills. This skill polishes your interests with those of your investors as well. “I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful”.

-Warren Buffett (Quote from- The Essays of Warren Buffett: Lessons for Corporate America) This piece of work from Buffett is the most revolutionary investing book of ideas from the past thirty-five years of modern finance theory. The book is an elaborate set of ideas that establishes one simple and misleading art of investing. 45

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

THE 20 MOST PROMISING

STARTUPS IN INDIA 2020

ZEVA ASTRAS

MANAGING YOUR WEALTH WITH INNOVATION Kajal Dobhal | Business Connect

The world runs on money. Its importance makes it pretty obvious that wealth management forms the backbone of the financial sector by ensuring the smooth functioning of the economies at all levels around the globe. It has emerged as the new buzzword in the Financial Services sector. Wealth Management is a consultative process, that combines financial planning and specialized services like, legal and tax advice, investment management services, personal retail banking, estate planning, etc.

Basavaraj Puttappa (CEO)

Providing these services through technological innovations, Zeva Astras has emerged as a uniquely efficient tech-based wealth management start-up, under the CEO ship of Mr. Basavaraj Puttappa. AN OVERVIEW Catering to the needs of HNIs (High Net-worth Individuals)and family offices, Zeva Astras aims at the integration of technology with the wealth management sector. This innovative approach ensures accuracy and therefore, substantially decreases the risk involved in investments. Their services include• Portfolio Advisory Services • Deep Mind Learning • Asset Plus • Hedgeloop • Eigen • Ficus Funds While Deep Mind Learning helps create the best feasible strategy for investment through Artificial Intelligence (AI), Hedgeloop is the technology partner that provides services to decrease the investment-related risks. Asset Plus handles the mutual funds, while Eigen and Ficus Funds help create short term derivative-based investment growth strategies and make long-term investments in balanced portfolios, respectively. THE GENESIS In order to counter the challenges prevalent in this sector, Mr. Puttappa came up with the idea of Zeva Astras. His vision could pin-point that the traditional and manual approaches to the procedures were prone to errors, labor-intensive and time taking. The negative impact of all these was affecting the earning potentials of the investors and made it difficult to concoct the best strategies due to inevitable human biases. Swimming against the conventional market currents was indeed very tough. Having 15 years of experience in the field, Mr. Puttappa believed that HNIs got a lesser range of options in terms of tech-based products like Deep Machine Learning, etc. in India. Portfolio Management Services (PMS) were also limited to the traditional approaches in the contra-fund category. What Indian markets offered was far from what most clients need. He credits the company’s success to the clients who supported the vision continuously and believes that a cordial behavior, integrity and owning up the responsibility towards the clients are the key to success in this survival of the fittest competition. www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

ONE LINER ABOUT PRODUCTS:

5 tools that optimize investments 1. Portfolio Advisory Service: Implements L (Longevity) E (Earning) A (Analysis) D (Due Diligence) strategy to create the best investment portfolio 2. Deep Machine Learning (DML): Decodes the trends on the basis of Time, Volume and Price to identify the perfect strike price. Caters to the needs of high volume traders or institutional investors 3. Asset Beyond: Boosts the potential of mutual funds 4. Eigen: Provides an opportunity to invest in short-term derivatives 5. Ficus Funds: For those who wish to invest in portfolio of promising high growth companies WHY ZEVA ASTRAS? Despite being comparatively new to the sector, Zeva Astras has proved its edge over the others by winning the Times Business Award 2020 for Excellence in Wealth Management. It has been constantly in compliance with the ever-changing market needs. Stemming away from the discrepancies of traditional manual practices, it has decoded the market movement with the help of analytically accurate technology. The Unique Selling Proposition (USP) of the company is solely based upon the usage of technology like AI, that updates the readings every single second and formulates a strong empirical data free of human biases. Furthermore, a decision window is used which can be utilized by the investors according to their convenience. While its peers are still largely dependent upon human interventions, Zeva Astras is well beyond the race. Ideologically, its USP is keeping the investors’ interests at the top-most priority. The transparency and output numbers that the company has managed to evolve since its inception, has gained it an undaunted faith from the clients. Self-updating and evolving technology adopted by Zeva Astras has set a benchmark for others. A dedicated team of economists and professionals propel the process of Research and Development by keeping an eye on the statistical tools being fed to the AI and ensure its adaptability to the market changes. CEO’S VIEW ON DOWNTRENDING GLOBAL MARKETS As a Private Wealth Management Service providing company, Zeva Astras takes it as an obligation to analyze the impact of the pandemic Corona Virus upon the down-trends observed in the global markets. Whether or not it is playing a sole role in the current scenario is opined upon by the CEO, Mr. Basavaraj Puttappa, through detailed analysis in his report. Observing the market trends of the last few weeks, many economists concluded that Corona Virus is the solely responsible factor behind the declining market trends. But, according to Mr. Puttappa, the most powerful world economies were seen exhibiting a gradual declining GDP (Gross Domestic Product) in the past 3 years, instead of a sudden and sharp dip. As a result, the Central Banks tried to push money into the system to revive it, and the QE (Quantitative Easing) became 47

high. The stock markets also reached a constant high. A check on the flow was only maintained to keep the inflationary pressures at bay as much as possible. The influx of money increased the government debts substantially and even outgrew the GDP in some cases. This situation got intensified in the wake of the Corona outbreak across the globe and induced fall in the markets, rate cuts, fiscal stimulus, and QE. Specialists concluded that pandemics like SARS and Corona Virus have a short term effect on the markets. Backing his opinion by presenting various facts, figures, and statistics, Mr. Puttappa opines that genesis of the slowdown is based upon the policies of the Central Banks, the Corona outbreak just amplified it. He believes that this is a thriving opportunity for investors if they rely on empirically developed strategies that can protect them from the risks involved and help in optimal investments. FUTURE VISION OF ZEVA ASTRAS Wealth Management sector is at a very nascent stage in India. It is now taking baby steps towards one-size-fits-all to more tailor-made services. This is backed by the technology and Zeva Astras has a vision full of tremendous potential as it intends to be the flag bearer of revolution in this sector across India by thrusting a technologybased approach, providing customizations and reducing manual dependence. It has successfully placed itself in a luscious field of growth which has a fantastic probability of growing at a Compound Annual Growth Rate (CAGR) of 27%. A MESSAGE FOR OUR READERS The CEO, Mr. Puttappa tells that it is very essential to maintain the quality of work rather than the quantity. As compared to his initial days, he now only takes up challenging projects instead of a lot many in number. Quoting Derek Sivers (Founder of CD Baby), he says, “Its either hell yes, or flat No!” Constructively accepting failures and constantly making room for betterment is what he has learned from his experiences and suggests the same to the blossoming entrepreneurs. www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

BCM REVIEW

START-UP TECHNOLOGY

TACKLING BLINDNESS

he human eye is the most vital and sensitive sense organ. It requires the utmost care as it enables us to view the real colorful world around us. Blindness is exactly defined as the condition of absolute loss of vision in the two eyes. In recent years, the culmination of Start-ups has proved its mark in almost every domain of life including healthcare and has developed competitiveenvironment in business world driving, passionate and innovative young entrepreneurs from all over the world. With the rise of middle class and digitalization of almost every system, there has been an increase in the dependency of the Internet and Mobile gadgets, well-received for quality and affordable eye healthcare in India. By this article, I have tried to present an overview of different scopes of start-ups in eye care to improve vision and cure cataract, glaucoma, myopia, hyperopia, astigmatism, presbyopia, blindness and promote awareness among people for eye donation.

KEY FACTS RELATED TO BLINDNESS

Healthcare market in India is fixed to grow from 10000 crores INR in 2016 to 28000 crores INR in 2020, creating a huge opportunity for Eye healthcare and Eye health tech companies and start-ups. World Health Organization (WHO) and International Agency for the Prevention of Blindness (IAPB) has prepared VISION 2020 with an aim of “right to sight" to improve the lives of people suffering from blindness and vision impairment and other eye disorders. It is the world level action for avoiding blindness and other eye disorderliness.

• In India, there are around 12 million people suffering from blindness issues • World statistics estimates approximately 1.3 billion people live suffering from some form of vision impairment • With regards to distance vision, around 188.5 million people have a mild vision impairment, about 217 million have moderate to severe vision impairment, and around 39 million people are blind • With regards to near vision, around 826 million people suffer from near vision impairment (Presbyopia) • At the global level, the leading causes of vision impairment are uncorrected refractive errors and cataracts • Around 80% of all vision impairment globally is considered avoidable or curable • The major section of people with vision impairment belong to above 50 years age

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

Young Entrepreneurs may plan for Start-ups business with the Ideas for Eyecare discussed below • • • • • • • • • • • • • • • • •

Establishment of Eye Care Diagnostic AI(Artificial Intelligence) Start-up Restoration of vision to blind using Advanced Nanotechnology Development of Active implantable medical devices (AIMD) like Pacemaker for heart Gene therapy Start-up to restore vision in patients. Recently different Biotech companies have targeted different mutations e.g. RPE65 gene responsible for blindness in children and adults Facilitate Home visual acuity tests. It is the test used to find the reading ability on a standardized chart (Snellen chart) or a card held 20 feet (6 meters) away. The test is very useful for students Develop Bioengineered cornea with the help of synthetic polymers. It is the best alternative to donor corneas for high‐risk patients of rejection Establish facilities for Corneal cross-linking (CXL). It is a minimally invasive outpatient method designed to treat progressive keratoconus Develop treatments for Fibrotic diseases of the eye. It is very useful in cases of mechanical wound or metabolic abnormalities in eye Develop novel therapies for mitochondrial and neurodegenerative diseases of the eye and central nervous system Develop fully functioning electronic retinal prosthesis, in order to give back to blind persons a part of their lost sight Detection of diabetic retinopathy Genetics related dry age-related macular degeneration (AMD) and associated rare genetic diseases Unique non-invasive soft contact lens-based solution, with the aim of revolutionizing glaucoma Develop bionic eye devices. Very useful for retinitis pigmentosa and age-related macular degeneration Develop an eye pressure measurement system consisting of an implantable microsensor, responsible for pressure sensing Develop treatments of ocular surface diseases (related to cornea, conjunctiva and the limbus tissues) using Mobile technologies and self-diagnostics Utilizing a CO2 laser technology to substantially minimize pressure, by restoring the natural fluid percolation without pervading into the eye

CONCLUSION

With an aim to increase the awareness towards the blind people, the Indian Government is organising the Prevention of Blindness Week campaign from 1st to 7th April. Let us take up the cudgels and find out innovative ideas to resolve this major issue of Blindness from our nation and help in giving sight to the people and show them the real wonderful world.

www.businessconnectindia.in | Vol. 2 | Issue - 10 May 2020 INDIA

RNI No. : DELENG/2018/76695

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