The Best Company culture examples that deserve your Attention! by Business Connect

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“Culture Is Like Discipline, You Have To Learn & Practice Daily to Create & Uphold one” What does culture talk about a company? The answer is, A LOT! A company may have state-of-the-art infrastructure, cutting-edge research or top-of-theline manpower, but without ethos and values, none would function properly. Companies guided purpose, vision, goals, and expectations are more successful because they believe in infusing resources with values for better employee performance, productivity and engagement. Such businesses don’t brag about their accomplishments. Instead, they tell stories that inspire not only the business community but also the wider community. And not to mention, they believe in working for the greater good of society. Even in the hour of darkness, these companies don’t back out instead, they drive hope not just for their people, but for others as well. As an eminent part of the business community, our magazine acknowledges the importance of a synchronized culture. Being in the publishing media, we have to do a pretty hefty job and require a lot of energy to stay proactive. And since we believe in “Inspiring Business Community”, this edition ‘The Best Company culture examples that deserve your Attention!’ will feature a few select companies renowned for their underlying culture. The Cover Page will feature the engaging story of AP Securitas, a dynamic security solutions provider from New Delhi. Mr Anil Puri, MD and Chairman started the company in a small way, but then, grew in leaps and bounds. And now AP Securitas is a vibrant firm with a vigorous presence across business segments. What made us approach AP Securitas was its equivalent attention towards customer and employee satisfaction. Qualified solutions and upskilling employees to new levels are priorities. Even more, it believes in encouraging startup initiatives and supports philanthropic activities too, which makes them an esteemed member of the business community. Whether you’re an employee, an entrepreneur or a business leader this story, will surely, impart a positive impact. So, now that you have an idea of how a culture communicates a company to people, do you find the answers to our question? Moreover, do you believe the same? Because we aim to inspire the community through our readers. Then they will do the same for others, creating a long and sustainable link. And eventually, this will sustain our core value.

Indranil Roy Indranil@businessconnectindia.in

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A P Securitas

Provider of Innovative, Quality-Driven and Tech-Empowerd Security Solutions Indranil Roy | Business Connect

AP Securitas (APS) is the parent Company of The APS Group of Companies which today commands a phenomenal reputation for its dynamism and ethical approach to business. It provides high Quality Security Solutions , which includes Security Services, Customized Electronic Security Solutions, E-Surveillance & Quick Response Services, Comprehensive Maintenance of Mobile Network & Telecom Cable Surveillance, Fire and Safety Consultancy & Audit Services, Training for Skill-Development and Energy Management Services to a vast number of Clients spread across the length and breadth of the Country. It has carved out its reputation as a Dependable, Systematic, Process-Driven, Dynamic and Innovative Company for its end-to-end response and efficiency over 3 Decades of its existence. APS was established in 1986 in a small way in New Delhi. Its Chairman & Managing Director, Mr. Anil Puri could envision the potential of the Private Security Industry in India and visualised APS to be amongst its Torch Bearers. With a missionary zeal he set about translating his vision to a reality. Over the Years, APS has established a nationwide presence not only in the Metros but also in Tier 1, 2 & 3 cities including in remote and disturbed areas of J&K and North East. It has a huge workforce Pan India which is managed through its 133 Branches. APS keeps abreast with developments in Technology and trends in its arena. Its Security personnel are trained for every potential scenarios and are well armed with proper equipment. It also has a 24*7 operational command centre backed with Quick Reaction Teams to provide a swift response to any emergency. APS is a 100% compliant Company and adheres to all legal and statutory requirements including the PSARA Norms.

TETHERED TO ORGANISATIONAL VALUES Besides innovation and talented resources, a company needs to uphold values to ensure a compelling presence. On that note, APS focuses on Customer Satisfaction, Employees’ Welfare to provide a High Quality Service “We are not a Vendor but are a Partner in Our Client’s Growth,” says Mr Puri. APS is always looking for new ways & methods to assist customers manage their costs and provide enhanced effective security that goes beyond the Service Level Agreements (SLAs). The same approach goes for employees as well. The leadership panel consistently inspires and nurtures the talent on board. Besides being a fair ‘Pay- Master’, they provide skill-improvement opportunities that are geared towards Employee’s growth. This approach has helped many employees have an accomplished career and grow into Senior Management positions.

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Cover Story

A Few Words of Wisdom “Sky is the limit for Success. All that is required is a good culture, motivated team work, inspired leadership and sustainable hard work. Always aim big but think in detail.”

ANIL PURI CMD, AP Securitas

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While nurturing its resources, APS keeps a hawk’s eye on technology and emerging trends in the market. APS believes in offering technology enabled solutions; therefore, it strives to accommodate innovations, like AI for predictive management. As the founder says, it’s ‘Think Tank’ keeps the Company abreast of technology and trends. Its approach of Continuous Improvement, helps the company in staying ahead of the curve and competition. APS is known for its customer-centricity, statutory compliances, well-trained security personnel, effective employee-relationship management and 360° approach across business verticals.

A RIGOROUS TRAINING ENVIRONMENT Vikas Chadha | The Group CEO In his 29 Years with APS has generated the traction that has taken the Group to its exalted heights ‘Innovate Continuously for Growth & Success... ‘ is his Guiding Philosophy.....

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Security personnel form the frontline of a security envelope. They are The First Responders - the first to either become victims/hostages or rescuers in the event of a security breach or threat. According to case studies, such situations are marked by panic or terror, reflecting a bad light on the security provider or the segment as a whole. So what can be done to ensure that security personnel handle such situation in a calm and composed manner? The answer lies in organised, realistic and on-site training coupled with timely briefing by site supervisors. APS has its Security Training Academy & Centre of Excellence that comprehends and trains its security personnel for every potential scenarios. The training curriculum adheres to all compliances

scenarios. Well-equipped Training Vans have been designed, fabricated and introduced to create a State of the Art training infrastructure at a site and thereby facilitate effective training efficiently. The entire training module is overseen by veterans from armed forces and professionals experienced in technical backgrounds. The training staff are SSSDC certified and share a common vision to make APS Training Academy & Centre of Excellence an example of excellence in training.

and are customized to both indoor and outdoor training for various role and responsibilities. The indoor training focuses on practical applications through digital presentations. It also has a State of the Art Electronic security laboratory, where security personnel are introduced to equipment, infrastructures, etc. paramount to on-site functioning. On the other hand, the outdoor training focuses on personnel’s physical fitness, weapon’s training, tactical training, and response to emergency

PIONEERING TECHNOLOGICAL PRESENCE

The fast pace at which Technology is moving, the scenarios of every Industry is also getting altered rapidly. Like every vertical, security solutions have also had a paradigm shift in utilizing technology. Whether its surveillance technology, access control solutions, fire prevention alarms or extended solutions, APS has it all under one roof. The Technology is harnessed to meet the specific needs of the Clients in a way that it is not only effective but is also cost competitive. Its technological competence is seen in various onsite applications. APS has deployed ERP & HRM systems across India. On-ground operations are monitored through GPS-enabled monitoring devices for better command & control.

ADDRESSING THE COVID-19 SCENARIO

The Covid pandemic hit us all in a ferocious manner. No one really knew what was happening. And since. “Security at the Clientsite had to go on, no matter what; we had to strategically plan the road ahead,” asserts Mr Puri. First, the Company took pre-emptive measures to allay the fears of front line workers. Then, they were trained to enforce COVID-19 protocol in a suitable manner. While ensuring smooth operations on-site, APS launched its ‘Work from Home’ protocol for the safety of its employees. All the backend operations were remotely managed through constant interaction and communication. The leaders also held video conferencing with employees to maintain their morale & motivation towards work and the Company. Although the period was much more trying & grinding than it is in theory, the leaders and the employees put forth an outstanding performance that kept the wheels moving. Not only did they overcome the challenges of the pandemic scenario but also managed to achieve a respectable growth rate.

A GLANCE AT THE WORK CULTURE To ensure a consistently high level of service delivery in its operations, APS has developed and maintains an admirable organisational culture. The Company serves 1000+ clients from varied verticals namely, Banking, Financial, 13

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BESTOWED WITH RECOGNITION, HONOURS & AWARDS

Manufacturing, IT/ITES, Logistics, Healthcare, Education, etc., which gives employees the opportunity to interact & coordinate with all levels of management. As mentioned before, it prioritizes employees’ skill and development. And to keep that in play, it follows a formula that streamlines their hard work, persistence and attitude. Every employee must have a positive attitude, a performance-driven mind-set, courteous behaviour, and, most crucially, the ability to think outside the box.

APS’s customer and employee-centric culture has led to a seismic growth over the years. In the last 5 years, it has charted a steady and enviable growth even during the pandemic period. Its team continues to keep the Company at the forefront of innovation through product enhancement and innovative practices. APS is also one of the few recognised firms with legislative compliances, despite the Cash Crunch that is affecting Private Security Agencies and the industry as a whole.

On the other hand, APS strives to empower interpersonal relationships between employees to ensure a healthy and professional environment. Good Performances are recognised and the Award Ceremonies are held at client’s site, Regional or The Head Office so that they feel appreciated. Lastly to stay aligned to a learning curve, APS conducts knowledge sharing sessions and seminars. It also has skill clubs where training is provided on basic as well as advanced aspects. The learning culture ensures not only increased Company’s knowledge base but also helps in the growth of the individual within the company .

APS’s tech-innovative solutions and stakeholder-centricity hasn’t gone unnoticed. Over the years, it has received a good number of awards and accolades to mark its excellence. APS won “The Best Security Company Award” at Security Rewards & Recognitions event at Accenture. APS is also highly acclaimed by CAPSI (Central Association of Private Security Industry). In 2018, they awarded APS as “Security Company of the year 2018”. Mr Puri was declared “The Security Personality of the year 2019” and further went on to achieve the “India Achiever’s Award for Business Leadership in the year 2020”.

A HELPING HAND TO SOCIETY Although a company is admired for its presence, employeecentricity, customer satisfaction and other operational factors, it is held in an even higher esteem for its social responsibility. In light of that, APS is encouraging, incubating and mentoring various Start-Ups and supports various philanthropic activities. APS participated in skill India mission in 2014, 2015 and 2016 under PMKVY to train the youth and unemployed. In 2019, they were recognized as the ‘Best-in-Class Employer’ for training and certifying 2300 guards. APS is affiliated to Govt. foundations, like Security Sector Skill Development Council (SSSDC), National Skill Development Corporation (NSDC) and contributes to many of their skill-development and employment projects.

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THE NEXT LANDMARKS TO COVER

Sitting upon a stellar presence and spectacular achievements, the Company’s next step is aimed at optimizing client satisfactions and creating better engagement through aggressive marketing. APS has a leading technical presence across the country and leveraging it will take it to new heights of success.

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Success Story

How Vedantu gaining an edge during THE COVID-19 PANDEMIC The lockdown was imposed to prevent the spread of Covid-19. The pandemic has become a nightmare for many start-ups, while many new start-ups have got the new opportunity, particularly in EdTech. With the EdTech era getting popularity in full force, the demands of education tech companies have increased enormously leading to the development of around three thousand new jobs being observed in this industry, as per the Economics Times report. Today, we are going to talk about one of the top EdTech start-ups called Vedantu, this company has gained an edge over the lockdown.

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ABOUT VEDANTU “Vedantu has always believed in the concept of Live interaction classes being a superior format for online learning which creates greater learning outcomes. During the lockdown, everyone is talking about Live classes and it is the best time for us to drive more adoption and strengthen our brand as the best destination for Live classes.”

VAMSI KRISHNA, CEO, Co-Founder of Vedantu In June 2020, the company invested 2$ million in an EdTech organization and has been developed a doubt-solving app for Jee mains and advance and NEET aspirants and other users too. During this pandemic, Vedantu has been offering Free LIVE Interactive classes as well as premium contests for all grade and JEE/NEET aspirants, so that students’ education isn’t interrupted due to Covid-19.

VEDA + TANTU = VEDANTU, VEDA means “Knowledge” and TANTU means “Network” A knowledge network where any student can access teachers personally, anytime anywhere. It’s all being in 2006 when Vasmi Krishan and his three IITian friends founded the first start-up called “Lakshya”. The institute aimed at training students for various types of tests. Eventually, they noticed that the Indian educational sector needs so many dedicated and skilled teachers. So, they started working on developing such an online platform through Lakshya, it was acquired by MTEducare.

Rectally, Vedantu proclaimed $100 million in series d led by Coatue Management (US-Based). This round funding, Vedantu is valued at $60Omn that makes it 2nd most valued E-learning platform.

In 2014, Vedantu was introduced officially as an online tutoring platform. Nowadays, this EdTech start-up is improving the education structure through its to make an exceptional online education platform.

FOUNDERS

Vedantu is one of the best online tutoring platforms that has the goal to provide LIVE coaching to students. As per Vedantu, Vedanta’s USP is its quality of teachers. Over 500 teachers associated with this company, who have taught around 1 million hours to 40,000 students all across the country. This EdTech caters to 1st grade to 12th grade, including school board and Joint entrance examinations preparation. Now kids can learn code as well. The platform offers individual as well as group calls. It also uses two-way audio, video as well as whiteboarding tools, so that Students and teacher both can view, listen, write, and interact in real-time.

Pulkit Jain is the Co-founder of Vedantu and Lakshya, who graduated from IIT Roorkee. He was also an employee of EvalueServe till 2006. The man has become an inspiration for many entrepreneurs.

Vamsi Krishan is the CEO of Vedantu who did graduation from IIT Bombay. Before Vedantu, he was a co-founder of Lakshya. He also worked with L&T as a management trainee for a year.

Anand Parks is yet another Co-founder of this E-learning platform who is also an ex-student of IIT Roorkee. Before Vedantu, he was working as a manager at Abhishek industries. He is also known as the former Co-founder of Lakshya. Saurabh Saxena, who did bachelorette in chemical engineering from IIT Roorkee. He is the founder and CEO of EdTech firm and former Co-founder of Vedantu.

COMPANY’S GROWTH This pandemic has definitely led to huge growth for the Vedantu. Over the past 6 months, the number of subscribers have expanded exponentially.

RECENT FUNDING HISTORY Vedantu has raised approximately $200mn in a total funding round that is valuing the company at $600. In Feb 2020, amid its series C1 round, the company got funding $12.5mn from Chinese Venture capital firm Legend Capital, with participation from Omidyar’s Ohana Holdings LLC.

Rectally, each month around 25 million students have been using Vedantu’s services. Vedantu has reported a 220% growth in users to 2 million unique pupils who have taken LIVE classes over the past three months.

In April 2020, the company raised $6.8mn funding led by a Korean-based firm KB Global Platform.

In 2019, Vedantu introduced us WAVE platform that has developed by AI (Artificial intelligence) to make LIVE classes more enticing and engaging. Most of the online education platform face low completion rate. This issue has been solved by Vedantu.

In the end, I would say that online learning is becoming a tradition these days that shows that the EdTech sector will have endless potential toward boost and expansion.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

enxcl

Business Solutions A Preferred Partner of Choice For Business and Management Consulting kajal Dobhal | Business Connect to deliver enxcl’s vision. Moreover, for ameliorating their services as well as strategies, he always pays immense focus on feedback and opinions of the clients.

Giving back to the society was the prime motive behind the establishment of enxcl Business Solutions Pvt. Ltd. by its Founder-CEO— Santhosh Udayanan. He brought his extensive knowledge and experience from the corporate world to define a roadmap to enrich start-ups, scale-ups and budding professionals. His insightful outlook and vast experience helped establish a consulting and training organization, for which the seed was sown seven years ago. He brought adept professionals with similar outlook on-board to build an ardent team with a considerable amount of industry experience. With this business venture, he aspires to design, drive and accelerate the growth of emerging enterprises as well as professionals. As we sat down for a freewheeling discussion with the Founder, our team came across several noteworthy business insights that resulted in this inspirational read.

“I make sure that the intra-group communications within a business line remains vibrant , along with ensuring that the strategic and common corporate communication remains a regular part of my agenda,” affirms The Founder THE DIFFERENTIATING FACTOR

According to Santhosh, they have attained a stature of being the master of consulting, leveraging their subject-master expertise. They are primarily fixated on delivering value and results. Putting a sheer emphasize on action over planning, they keep delivering excellent solutions with effectiveness as well as transparency to sync with their client’s expectations. Indeed, best-in-class solutions and enhanced business growth is the foremost mantra for their client’s success.

OUTLINING THE BUSINESS PORTFOLIO

enxcl Business Solutions has become a well-reckoned business and management consulting enterprise that is on an exclusive mission to enhance the excellence of IT-organizations, professionals, and aspirants via its matchless consulting as well as mentoring.

Furthermore, enxcl has ensured an assemblage of first-rate talent heads who are enriched with technical, process and management expertise, across major industry segments globally. This talent pool can effortlessly accelerate a business’s journey alongside bringing affirmative transformation within professionals. Here, each consultant possesses decades of industry experience and proven at prominent MNCs across the globe.

“We wish to become a catalyst for business as well as professional growth of our clientele,” states The Founder. Driven by a forward looking thought leadership, enxcl has been delivering Quality IT solutions, leveraging over two hundred years of leadership experience. All of the senior executives at the company have served many MNCs at leadership positions across airline, telecom, manufacturing and BFSI domains.

THE VALUE ADDITIVE PROPOSITION

No doubt, their unequalled services add significant value to client’s business in the most sophisticated manner. On that note, their value additive proposition is based on —e-A S T O, the proprietary consulting and transformation framework, expanded as “enxcl’s Assess – Strategize – Transform – Optimize”. With e-ASTO, team enxcl has been delivering optimal and efficient processes to the clients in need. This approach includes the

Santhosh Udayanan has been an avid believer of the two-way flow of communication which is the most effortless manner to keep the spirits of the employees high and keep them motivated www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

The entire enxcl is a big family and every enxclian takes immense pride in representing their brand. Transparency and collaborative structures are the cornerstones of their culture that played pivotal part in their success. Additionally, the management never hesitates to ensure celebrations, rewards and recognitions quarterly as well as annually.

GLIMPSES OF MILESTONES AND ACHIEVEMENTS

Santhosh Udayanan | Founder & CEO industry best practices from— Lean, Agile, Six Sigma, Disciplined Agile and organization change management that bestows them with a leading edge in the market.

SYNERGY WITH R&D

The company ensures a holistic investment in R&D while being in harmony with the industry best practices. With their thorough research in the relevant space, they have been able to develop apposite tools and technique to bring relevance and substance to their clientele. Santhosh gives credence to their R&D for the exponential growth thus far.

LEADERSHIP FOSTERING ‘LEADERSHIP’ AT EVERY LEVEL

A firm believer of participative leadership, Santhosh empowers each of his vertical heads by stimulating the drive of ownership while encouraging them for seamless decision making. He has percolated this thought down his leadership hierarchy. Under his leadership, there is no rigid organizational hierarchy and the workforce is granted with a cordial work environment to make effortless discussions over innovative ideas..

Addressing his leadership style, Santhosh claims, “Empowerment and delegation is what I strive for that fosters leadership at every level in my company. The empowered teams work together better to evolve their way of working relevant to the context. A CULTURE STIMULATING DEVELOPMENT

The company has always nurtured a culture of growth and development. Via their internal skill assessment framework, they collaboratively carve an exemplary career growth for each resource.. Webinars, seminars, virtual training sessions, workshops, mentoring sessions, etc, are their crucial upskilling initiatives in favour of their workforce. At the workstation, every teammate relishes an ample amount of freedom to chart his growth, and bring out enhanced growth plans. 21

Scaling the heights of exemplary success, enxcl has only grown in leaps and bounds in its journey thus far. Its entrepreneurial journey has witnessed marvellous growth while crossing some major milestones. On that note, a few of the considerable mentions have been enlisted below by our team• enxcl has got over 25 partners and clients in the last 18 months. • The company has been recognized as well as rewarded as Top 10 Agile consultants by CIOReview India for the year 2021. • So far, the company has offered around 30,000 hours of consulting and coaching programs. • Successfully conducted multiple daylong technical workshops with hundreds of participants from over 100 IT companies. • Organized Management master classes, each one benefitting over 250 IT professionals. • enxcl has also commenced a program- “enWe” for the unemployed women from the rural areas of Kerala, empowering them to become entrepreneurs.

THE FUTURE OUTLOOKS

Santhosh conveyed that apart from being focussed on empowering the start-ups, they are also converged on providing a sustainable eco system, that will be rich in services ranging from consulting in Business strategy and leadership, to auxiliary services like QA as a Service, Implementation as a Service, Operations as a Services, Product Information Development (PID) as a Service and so on. He fervently added that they are focused on recognizing the gap between academy and industry that propelled them to design programs for colleges and freshers. Utilizing their years of industry experience, they are focussed on empowering the students and be equally dedicated to the academics as well as industrial space. And lastly, he concluded the conversation by stating that they also aspire to become the preferred upskilling partner for corporates, IT aspirants and students.

PARTING WORDS

In the end, Santhosh signed off by providing some valuable tips for the budding entrepreneurs• Look far and wide as there are plenty of opportunities • Understand the needs of the industry and strategize accordingly • Be resilient and drive with passion • Always believe in delivering value and this value will drive the growth of the organization. www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

Culture

Amid The Mainstream Culture Is Folk Heritage Forgotten It is dampening to notice that it has become more of adversity to maintain our native heritage and forgotten folk culture with the rise of rapidly dispensable mainstream society. The production of upcoming, super-pleasant but sometimes bombastic music has missed a good number of our old stories. For instance, in West Bengal and Bangladesh, Bauls, a network of spiritualist musicians, is known for their profound music called the BaulGaan.

North-western Punjab camel drivers and Punjabi and Pushtu locals made a style out of Tappa that is steadily being terminated due to the absence of good educators just as dedicated understudies; in the eighteenth century, Thumri grew as a conventional style. Today, masters rarely teach thumri because a particular temperament and voice are necessary. Previously, the vocalist will end up with a thumri after a Khayal introduction, but bhajans have supplanted this.

Bauls are not an element of any arranged faith or status. Their music is a face of love and dedication, their faith is a feature of the equilibrium between nature and human energy. The pleasantness of the language and the ameliorating tone of the Iktara has and had won the hearts of many including Kobiguru Rabindranath Tagore. Their music has affected the lifestyle of many people.

Today, with its organized unions and a plurality of alliances, the film industry will approach the country’s finance minister to lower the GST prices on film tickets. There is no individually capable group of performers of society or, besides, musicians of the old style, who can continue to the legislature for arrangements, even if they discover a high circle mouthpiece with clout.

In the working field of Rajasthan, Pankhida is a tune mummed by ranchers, persevering distinctly in the faroff cities. So has Panihari, a tune sung by the ladies of Rajasthan describing their day by day duties has achieved a greater degree of remembrance. While social music such as Chhattisgarh’s Pandavani, depicting the well-known Hindu epic Mahabharata, and Baul made it to urban communities, the rest remained in some cities.

The principal stakeholders themselves, representatives of folk musicians, should be interested in every long and informative debate about how to do this. Instead of setting up extended committees that only involve bureaucrats, classical musicians, and cultural czars and czarinas, we need their direction, however competent they may be. Packaging folk songs as mere fillers or raunchy item numbers have steadily crawled under the skin of the wolf of immoral musical activities through markets, something that needs to be closely re-examined and changed.

Apart from being an imperative feature of the provincial and sometimes short-sighted, fair, and easy life, our people’s melodies are a sparkling raconteur of our significant and varied society. On each occasion, there used to be a “mindset song” from weddings to day by day errands. Passing on India’s melodic customs goes from ghazals to thumris. VrindGaan, on Independence Day and Republic Day, the traditional exciting tunes that the ladies of the house used to sing at each wedding event, ensemble bunches that used to sing devoted melodies, have now gone begging on Doordarshan, with most musicians having either gone solo or grasped elective callings. Though some of the superb coordination and chest-pounding showy behaviour is taken into account by “Mile Sur MeraTumhara,” a certain affection and deference are not showered against “Kesariyo Des.”

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

MAXTRA TECHNOLOGIES PRIVATE LIMITED A reliable Technology Partner for Businesses around the world Indranil Roy | Business Connect

“We want to be the

most innovative software company in any market we choose to operate in, irrespective of the country or the industry.

“

SHIVENDRA DWIVEDI Founder & Managing Director

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

After a lull of almost a decade for software opportunities in the Indian retail industry, there is sudden surge of favourable events. Traditional Retailers are looking for solutions that can bring them on par with online retail and giants. This pressure of going digital and being relevant to consumers has sprung up opportunities for technology players.

MAXTRA TECHNOLOGIES PRIVATE LIMITED

Leveraging this opportunity, Maxtra Technologies, incepted in the year 2008, defines designs and delivers technologyenabled business solutions for global entrepreneurs and businesses. It helps them build products that can solve their everyday problems through creative and conscientious use of technology. Understanding the necessity of a business to build new products, Maxtra, promises to provide best in class services and the right things for a project, user, and team as well.

A PASSION-DRIVEN LEADER

Shivendra Dwivedi, the young, dynamic and energetic entrepreneur, is the Founder and Managing Director. From being the young graduate of Rajiv Gandhi Proudyogiki Vishwavidyalaya to making Maxtra Technologies amongst the most coveted software Development Company globally, Shiv (popular name) decided to be unconventional at each step. He has attained unprecedented milestones in his business venture using the technology as his tool. His vision is to see Maxtra technologies as a globally respected corporation.

SOLUTIONS FOR MULTIPLE BUSINESS NEEDS

Maxtra serves its clients with top-notch services and customised software solutions for unique business needs. Being both a product and service-based company; Maxtra thrives on creativity and cultivation of techniques by creating masterpieces in business development. It is now a globally recognised face of Digital marketing, website design and development, mobile application development and direct selling software solution. The Firm offers a helping hand to businesses looking forward to a future full of evolution, development and unparalleled quality services.

ANALYSING THE RETAIL INDUSTRY

Describing the current set of challenges in the retail industry, Shiv states an ideal business environment as one where principal companies and retailers

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don’t just grow individually, but together. With the growing demand for better goods, it is important for both entities to overcome challenges and forge a strong business partnership. The challenges right now are to keep running a profitable business with an eye on future innovations, timely changes to keep up with fluctuating business trends and taking on digital transformation as a journey acquiring the necessary skills and knowledge and to offer the clients with innovative solutions. Opportunities are never far behind the challenges. Retailers now need to capitalize on technology to provide customers with easy access to their needs. With more customer empowerment, retailers will only survive if their business creates shared value that benefits shareholders and society. Social and environmental sustainability will strengthen the communities in which retailers operate, that in turn will appeal to customers. Maxtra will aim to re-design retail and other businesses so that all stakeholders (as many as possible) benefit: customers, associates/employees, shareholders, the communities it serves and those in the supply chain.

ENSURING AGILITY

Talking about the technological advancements that are redefining industry standards, Shiv says, “Regardless of your personal opinion—Luddite or technophile—the rapid advance of technology isn’t going to slow any time sooner. More and more small ventures that fail to adapt are going to find themselves left behind while the savvy ones who learn to keep up with this aspect will reap the rewards.” One must understand how technology affects their business (for better or worse) and how to apply advancements in order to play them to an advantage.

Maxtra offers its clients such products and services that incorporate the latest technology. It aims to capture the incredible opportunity for companies to leverage influencers, who have built a loyal following and credibility within an industry, to market to enterprise decision makers. It uses analytics to gather industry-specific information that helps in identifying gaps in an organization’s performance and can be leveraged to achieve a competitive advantage. It is aiming to use Blockchain which represents a decentralized, encrypted secure system of record, with applications in government, HR and countless other industries. It is also developing mobile solutions to cater to every aspect of client’s business which can be handled from remote locations, if a smart device or tablet is loaded with the correct software. Shiv says, “These technologies have incredible implications, and we’re just beginning to see their capabilities. More importantly, we’re just beginning to imagine real-world applications for their use.”

CREATING AN INNOVATIVE WORK CULTURE

Maxtra has full faith in its workforce. Shiv insists, “If a human mind can develop the technology, it surely has the capability to innovate it as well to be used in varied business models; and that’s exactly what our people are capable of!” Maxtra takes care of five points when it comes to its employees • Clearly defining vision as a roadmap for the employees • Giving employees what they want and need compassing tools, training, and support from supervisors. • Communicate well and often during training sessions, memos, newsletters, FAQs, and regular meetings. • Get everyone engaged in planning and decision-making • Coach employees for success, and practice random acts of kindness.

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Feedback is another great motivational tool which should be given right away, to encourage more of the same performance when positive and to self-correct when negative.

EXPANDING THE NETWORKS

Maxtra Technology’s future growth plans include expanding its network of customers and to increase its products and services verticals for them. In order to expand its business, it intends to make strategic alliances with other companies that are strategically fit with its business. It strongly believes that there are still significant opportunities to further expand into both the local and international market. To leverage those opportunities it intends to strengthen its sales and marketing network by enlisting experienced marketing and sales personnel and participating in more transnational trade fairs.

Shiv concludes,

“For us, technology is not about services

or products we build. Those are not the end goals. Technology is a democratizing force, empowering people and businesses through information and analytics. Looking for the future, we will move from mobile first to AI first world.

“

SHIVENDRA DWIVEDI Founder & Managing Director

A TOKEN OF ADVICE TO THE ENTREPRENEURS

For entrepreneurs, Shiv says that it is import-

ant to know one’s passion in order to ensure that the work is done and finances are arranged. It is equally important to innovate by putting one’s passion to work in creating an organization that stands out of the crowd. One should also look for ways to positively impact the team and align their goals with company culture. Entrepreneurs should also remember that “You can do anything, but you can’t do everything. Taking it to step by step allows you to grow within your means. Use your money wisely and know when to say no.”

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V- Financial Services(VFS)

A one-stop platform for cost efficient and unbiased financial services guidance VANDANA UPADHYAY | Founder & CEO

Kajal Dobhal Business Connect

Financial service sector is crucial for any economy, ensuring earnings and equity market capitalisation. A variety of companies are dominating this segment with their exemplary services offered to the customers or businesses for the financial goods. But, the delicacy of this sector is the need of a reliable financial advisor who can manage clients’ assets and offer them with enlightening advises for better outcomes. In this direction, Business Connect Magazine has featured some outstanding financial service providers in its brand-new edition to recognise the contribution of a few credible companies. Here, we are featuring the success story of V-Financial Services that is being led to greater heights, under the stewardship of its CEO– Vandana Upadhyay.

COMPANY OVERVIEW A wealth advisory firm, V-Financial Services, has been rendering innovative and unequalled financial solutions to corporates as well as individuals. As a group of qualified financial professionals with an enriched experience of 18+ years in the BFSI sector, VFS has emerged as a female-led company with PAN India and cosmopolitan presence. With an exclusive vision to bridge the gap between investor’s behaviour and investing, they ensure the adoption of an investment process that is robust against behavioural decision-making errors. “The idea behind forming this group was to bridge the gap between client’s wealth planning, its execution and financial goal achievement,” states Vandana. Most of the financial intermediaries are mainly converged on pushing particular products to customer and post-product sales, the customer is left on his own to commence the financial journey alone. This is where V-Financial pitches in to make a difference. With the novice concept to deal in Wealth Advisory by providing appropriate support to the clients, VFS started its journey to emphasize consolidating and reviewing all investment in a single-window Platform. Keeping it as the primary focus, the company has designed www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

“Our USP is Right Advise, Trust and Relationship followed by robust service support to the customers, “

an investment plan that could meet the client’s requirements effortlessly. Team VFS is always dedicated to ensuring the trust of the customers in their services. Their offered solutions are not just limited to provide a solution to the client but also, to guide their path to any issue related to financials aspects.

IDEA BEHIND INCEPTION

When asked about the motivation that led to the inception of the venture, Vandana states that VFS was conceptualized to provide goal-oriented Financial planning and unique solutions to HNI & UHNI segment, to act in the best interest of the clients. Through its vast experience, VFS learnt that the concept of a “consolidated financial plan across all asset class” is less adopted by various financial intermediaries due to lack of expertise in all asset class and technology available for the same. Thereby, VFS considered this gap as an opportunity to be substantive to the industry. In this direction, Vandana asserts, “The client would be better motivated to opt for your service as a planner if you take care of his long- term financial goals rather than focusing on short-sighted benefits.”

STANDING APART FROM THE REST

VFS prioritizes clients’ requirements at any cost. It ensures service beyond product domain such as Equity, MF, Insurance, Lending, Health, PMS, AIF, etc., for hassle-free life by advising the customers on various parameters –Taxation, Estate Planning , Will deed etc. of their financial journey and work closely with customers to help them reach their aspired financial goals. Addressing several pain points for the customers in financial space, they are helping the customers to set their measurable financials and investments periodically while re-evaluating financial plans to maintain continuity. From managing their existing portfolio to ensure a comprehensive 360° reports and overall net worth of the customers across all asset class, their ceaseless product & service support across all asset class under a single window gives them a leading edge. “Our absolutely dedicated digital and hassle-free services by our adept female brigades take care of all service related issues,” continues the CEO. Team VFS also considers the role of R&D quite instrumental in the growth of the company. To them, R&D is a dynamic segment that allows them to be abreast of new product variation and any change in the regulatory framework for right guidance to the clientele.

RELIANCE IN THE TECH-TOOLS

Team VFS reckons that asset allocation is crucial to portfolio return and without the help of technology, its management is

unimaginable. Since from its inception, the company has leaned over technology for seamless and uninterrupted services to the customers that allowed them to help their clients amidst the glooms and dooms of the nationwide lockdown too. The firm is leveraging technology in every aspect of the work. Be it E-on boarding of new customers or new application processing, tech-tools help them perform every business operation effectively. A few of their in -house developed software help them to manage client’s reports. Moreover, they lean on the utilization of the software such as BSE-Star MF, 3 tense and other digital platforms for their transaction, reports and services.

CULTURE THAT THRIVES ‘CUSTOMER-FIRST’ MOTTO

At V-Financial Services, the employees are polite and humble to help the clients in best possible manner. The company thrives a culture of fun where the team enhances its productivity by being in a pleasant environment where light instrumentals are played during working hours. The management ensures more collaborative approach where each associated individual is treated as a part of Business/Family rather than employees. Here, an open culture is nurtured where timely feedback is shared and employee engagement is promoted in every possible manner. “Our team always thrives on improving area of development to have seamless customer experience. The performance of the team is evaluated annually on 4 scale rating and they are rewarded with Long-Term Service Award along with Respect and Dignity,” cites Vandana. Even amidst the prevailing crisis of the COVID-19 pandemic, VFS stood beside its employees and no deductions on the pay checks were made by the management. Contrary to the scenario, they offered the employees with appropriate increment too. In this respect, they feel their digitalized workflow played a significant role to serve its clients even amidst the unprecedented times.

GLIMPSES OF THE MILESTONES AND ACHIEVEMENTS

Recently, they have started operating in HNI & UHNI segment in Mumbai. Soon, they aspire to expand their service verticals to semi-urban areas of north and eastern parts of India. Furthermore, they believe their collaboration with some major financial brands such as Aditya Birla Capital, HDFC life, Motilal Oswal, SBI Mutual Funds,HDFC Ltd,Bajaj Finance ,Bajaj Life, etc., is their foremost achievement as their esteemed clientele testifies their excellence.

WORDS TO BE CONVEYED

As a concluding note, Vandana conveys some parting words for our readers,”India is a country of savers and domestic saving is very high percentage of GDP. We should try and make our nation not only good saver but also become good investors by propagating concept of right asset allocation to the length and breadth of the country.” 29

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Health

8 Life Hacks to Improve Your health Here are 8 basic hacks that help you make health better

Mahatma Gandhi once said, “It is health that is real wealth and not pieces of gold and silver.” Unfortunately, we have forgotten this quote in this hectic lifestyle. Probably this is the reason, people are suffering from many diseases. Most of us think that a healthy lifestyle takes a lot of effort and time. But that isn’t true. You can make your healthier just following simple hacks.

START MORING WITH LEMON WATER Start your busy day with a glass of water with fresh-squeezed. This fruit holds a big amount of Vitamin C that is crucial for our health. It has many benefits like lowering stroke risk, blood pressure, and many others. But the key reasons to drink it in the morning are that it flushes your system of toxins, alkalizes your body, and protect your digestive system. Lemon’s nutrients can aid stop disease and boost overall health.

SWEAT IT OUT BEFORE TAKING SHOWER Regular exercise is ideal which can strengthen your muscle and boost endurance. I know you don’t have much time. So, what you are going to do is to make a goal. It would be called a pre-shower sweat session. This session should be at least 15 min. Before entering the shower, sweat yourself with some luges, push-ups, jumping, squats, and many others. Doing physical activity just for a few minutes can keep you energetic for the rest of day. Physical activity offers oxygen and nutrients to your tissues and aids your cardiovascular system more efficiently.

DO MEDITATION Most people know only know that mediation eliminates psychological stress and stress-related health issue. But you need to know that people also follow this practice to get other benefits like positive mood and outlook, healthy sleeping pattern, selfdiscipline, and also increase pain tolerance. Doing mediation on daily basis will pay you off big.

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The mediation session should be 5 to 10 min every day. You can meditate whenever, anywhere. But let’s consider to be the most formal and beneficial way. First, find a calm atmosphere and sit down on the floor with a criss-cross leg on top of each other, back should be straight up, arms would be resting on your thighs. Now close eyes and take a long breath and hold for a sec, then breathe out. You should do it at least 5 times. Now, it’s time to meditate, during the observe the shallow breath. “Breakfast is called the most important meal of the day.” The breakfast basically breaks the 10 hours night fasting period. It fills up the supply of glucose to enhance energy levels and allows us to concentrate on work. Adding healthy breakfast in your daily routine will offer many benefits like balance BMI (Body mass index), boost brainpower, reduce the risk of illness, and many more.

USE BANKING SODA AS NATURAL PRODUCE SCRUB Take one and a half teaspoon banking soda with one cup of water. Use a hygiene finger to stir the ingredients until a soft paste form. Or you can make a mixture to a spray bottle.

Breakfast should be rich in key nutrients like calcium, protein, Iron, Fibre, and vitamins. At the breakfast, you can have eggs, yogurt, oatmeal, chia seed, berries, and many others.

The solution can be used to wash from your face to the toilet. So many researches show that adding baking soda to water is the best way to eliminate pesticide residue. You can use this solution to rinse your veggies and fruits, this is the best way to take bacteria out from them.

MEAL PREP YOUR WAY TO HEALTHY LUNCHES FANCY UP A WATER BOTTLE TO GUZZLE MORE

In a busy time, we often get poor choices for lunch like ordering food from restaurants or going to restaurants nearby the office. Now I would highly recommend you avoid that debacle by meal-prepping ahead of time. Sunday or Saturday any day of the week make something like hard boil eggs, chopped up a vegetable, make some healthy snakes, and many more

Around 60% of the human adult body is water. As per H.H Mitchell Journal of Biological chemistry 158, He believes that the heart and brain are formed of 73% water, and the lungs are around 83%, and kidneys are 79%. Now, you have understood how essential is water for our life.

In this way, you can make many meals for lunch and dinner at the same time. Using different kinds of herbal will provide you a very different types of flavors to every dish.

People should drink at least 2 to 2.5 liters of water throughout the day. The most important thing, expert link the father of vitamin C and the author of how to live longer and feel better, Linus Pauling recommends that drinking a glass of water every hour. However, many people struggle with it. In order to attain the daily water intake requirement, mark the bottle in 200ml at an hour interval.

TAKE A STRETCH BREAK We all know that sitting long hours may cause pain in your body. Sedentary behavior increases the risk of many health issues like heart issues, diabetes, and overweight. In order to stay away from this issue, you can take a stretch break, it will boost your energy level. Just simple stretches will provide relief in your muscle, reduce back pain, and re-energize you for the entire day.

DO NOT SKIP BREAKFAST AT ANY COST

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ARCLAIN DESIGN STUDIO Giving wings to your imagination

•

• • •

Karun Muthanna Founder

•

ver the last decade, there has been a sea of change in the Design and Architecture industry. It has metamorphosed from being a subset of real estate sector to an industry in itself, generating employment and contributing to the country’s GDP. In this exclusive edition, we are going to illuminate a high-end designing establishment, ARCLAIN Design Studio.

• •

ARCLAIN Design Studio is one of the most flourishing names to be reckoned in the design and architecture industry. With years of domain expertise, the brand has established itself as a credible one-stop destination for all designing needs. ARC stands for “architecture”, LA for “landscape” and IN glorifying “interior designing”, these are pillars on which the edifice of the brand stands. The brand has many world-class spaces to its names, which exemplify a balance between luxury and sustainability. Over a short span, the team has created a name in the sector and a loyal clientele by working with renowned brands. The company operates on a simple motto ‘Quality always supersedes quantity.’

DEPICTING THE ORIGINATION

ARCLAIN design studio started its journey in the year 2013. Khanjan Patel as The Principal Designer and Karun Muthanna as The Principal Architect were the brains behind this phenomenal inception. Khanjan hailed from a familiar background where his grandfather was a furniture designer and his father, a celebrated interior designer. Thriving to take forward the remarkable family legacy, he enrolled himself in one of the pre-eminent universities of Australia to learn design. Gradually, he worked as an Interior designer in Melbourne. Khanjan’s journey of five years in the country took his groundlevel knowledge to set a whole new mark.

The firm has diversified its work into various projects. Taking a glance at some of their key projects: www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

Hatti Kaapi (at BIAL Airport) – The conceptualisation of this outlet was based on a traditional south Indian copper coffee cup (Dubara). The vision was to design a flagship store at Bangalore Airport with a conventional yet futuristic outlook. Subway:The outline was to present the freshness of a sprouting green mushroom store. For Subways’s fresh and forward approach Samosa Singh – Through this project, the team delineated a new concept of triangle samosa, replicating the original “Samosa”. Organic Mandya – Design encapsulates the idea of bringing organic village look with sustainability and modernity together to expand the horizons of organic food and develop a doorstep delivery platform for the masses. Indian Trading Co (coffee, tea and spices) – ARCLAIN created a design with ship and starry night ceiling using laterite stone to revitalise the spice route of Vasco Da Gama. Toycraft (LEGO & Disney store)- With tremendous hard work, the team designed an outlet out of the yellow LEGO block in a mere space of 80 sqft. Indian Trading Co (Art & Artefact) The company sketched a contemporary style embracing Indian art and artefact elegance.

On another note, Karun had an inclination towards design and scenic landscapes from the very beginning. His intrigued taste in the field motivated him to set foot in the world of architecture and design. He spends over six years in Australia, first studying in the finest universities of Melbourne and later working as Junior Architect for leading Australian design firms. While both the founders were busy learning traits of the trade, their mutual interest landed them into a pleasant coincidence. They met through a common goal, which led to the germination of ARCLAIN . Shortly after, Khanjan and Karun returned to India and kick-started their venture with a zest of delivering exceptional design and architecture.

RISING INTERIOR DESIGNING REALM

The founders believe there is immense scope for Interior designing in India. In this day and age, buyers are more aspirational than ever. Looking at the residential facet, people want the finest of designs for the home. They are well travelled and privy to some of the finest experiences in design and architecture. Fairly evident to say, anyone spending hard-earned money on their dream property would want a luxurious living experience. This refined taste has changed the perception and future of designing in the country. It has expanded the scope of interior designing and architecture. Unlike the old times, people are willing to invest in innovative and comfortable living. At an operational level, the industry is no different than others. It has its share of shortcomings and advantages. However, what sets it apart and ahead is the uniqueness in nature. Design is beyond its sphere. It is a science that involves multifarious aspects like optimum utilisation of space, ergonomics, designing, etc.

SUSTAINABILITY, USER-FRIENDLINESS, AND MINIMAL MAINTENANCE “Sustainability, User-friendliness, and Minimal maintenance” are the key mantras followed by the entire team of ARCLAIN. With diligence and utmost dedication, the firm has attained a prestigious benchmark over the years. The brand has introduced several interesting concepts in the market with its modernistic approach. It has collaborated with many clients, from residential, commercial, retail stores, hospitality to individual assignments.

Khanjan Patel Founder

Every organisation must upgrade and pace up with the changing market trends to retain and vigorous clientele. Only by persistently evolving with proposals and originality can one sustain clients’ faith and trust in the long run. The company truly believes in this and keep a tap on the latest trends and innovation in design, technology, material and processes.

productivity in work. ARCLAIN believes that cohesiveness and transparency are essential for a brand’s success. They encourage their team members to share their views and ideas without hesitation or doubt.

STRENGTHENING THE SCALABILITY

IN FAVOUR OF BUDDING ENTREPRENEURS

Continuous research and development, adopting advance technology play a vital role in the growth of any organisation. At ARCLAINs, it is always on top of their priority list. The company has a dedicated R&D team working to incorporate timely and necessary upgrades. It exterminates errors and gives a better approach for the future. The key to the magnification of every enterprise is to conduct regular research that helps to sharpen the skills and learn new things. People’s preferences, choices in terms of design and architecture are ceaselessly growing. Accordingly, the company keeps pace with the latest trends and technology in the market.

The Founders, Khanjan Patel, Principal Designer and Karun Muthanna, Principal Architect, have a remarkable entrepreneurial journey so far. They have carved a niche place for themselves in the world of design and architecture. Their passion and years of dedication, perseverance, and determination have taken ARCLAIN Design Studio to new heights of fame and recognition. They have only one message for the budding and aspiring entrepreneurs,

“

“There are no shortcuts to success. Hard work, passion, and dedication are irreplaceable. Good ideas are always simple but endearing.”

Another important pointer when talking about scalability is the employees of the organisation. They are the true assets of a company. A content and happy employee brings ten forth of 33

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Mehak Malhotra I Business Connect

Conceptualizing your ideas into technology MOHAMMAD KALAM Founder & CEO

From products to services, the software into various aspects. It helps in forming a credible business model for the organizations, enhancing their technological requirements. It proffers a wide range of products and services to companies. While there are many platforms rendering software services, we are going to shed a light on the work of an illustrious company, aiming the business growth with creative design and and premium solutions. into FinTech, AdTech, CRM, order management, etc. It provides exclusive customized products to serve enormous industries. The company has an abundance of services like software development, mobile application, digital marketing, internet product and services, mobile value-added services, and software maintenance. It is well-versed in various other facets like easy credit management system, eWallet, digital ticket solution, salon and spa business management solution, food & grocery delivery business solution, and more. With years of hardearned expertise of skillful professionals, the team works closely with clients to build, run and leverage solutions that elevate businesses.

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•

Adtech works in shaping a contemporary approach towards viewership of ads and customer engagement.

•

Salon & Spa business management ensures an

STRUCTURED STRATEGIC PLANNING The only means to ensure systematic planning is to follow up on the process regularly. The company executes various ways to support well-structured strategies. Some of them are highlighted ahead : • Accomplishing weekly targets and quarterly goals on time is inevitably essential. The team makes sure to do so. • They conduct weekly meetings and conferences to analyze if all the departments are running well. It helps

promotions, booking staff, inventory. It economizes the cost of salon brands and results in the advancement of resources. •

Easy Credit is a simple approach to get immediate

•

eWallet renders a platform that presents a futuristic layout like xboarder transactions and bitcoin-ready products.

•

Food and grocery delivery business solution manages the entirety of the value chain of the delivery business.

•

Digital ticket provides a profusion of digital marketing services for various businesses like movies, sports events, etc.

•

The CEO and Founder of BizMobia Digital, Mohammad Kalam begin his entrepreneurial journey and founded the esteemed organization in the year 2017. He gives heartfelt credit to his mentors, Pradeep Rao and Kevin who gave wings to his ambitions and always stood through thick and thin.

•

. Attainment of personal goals eventually results in the escalation of the company and meeting the set objective. Reviewing meetings, and keeping a tap on customer members. At BizMobia, each employee is concerted towards functioning as per the market trends and safeguarding client satisfaction.

NURTURING EMPLOYEE PRODUCTIVITY “Productivity increases when the employees are treated as a family. The employees need to believe in the company as their family members and work for growing it together. members of the family”, is the philosophy that encircles the company throughout. The leaders in the organization

BIZMOBIA’S VALUABLE PROPOSITION The company takes all the valued feedback provided by clients into proper consideration. To deliver a top-grade

is equally important. Creating a comfortable and pleasant atmosphere for the team results in securing a remarkable position in the company. Their independent productivity will only thrive them to do better and discover new ways of implementing work.

They provide incessant support until the work is approved by the client. NDA and SLA are signed and stringently followed by BizMobia. The team arranges well-timed follow-ups with clients to ensure maximum satisfaction with the service provided to them. By holding on to such viable propositions helps in creating a staunch clientele for the company. With the earnest hard work of the entire

INTEGRITY, EMPATHY & HUMANITY “Integrity, Empathy, and Humanity” are the three pillars of BizMobia’s core values. Individuals embracing these emotions are welcomed in the company with open hands. The work culture followed in the organization

faith and loyalty with its customers. The company moves with the vision to provide products with robust technology

rules but not in a way that restricts any employee to put their concern forward. The teammates are liberal to share their valuable opinions without hesitation or timidity. The company adheres to the notion of perpetuating a favorable environment for the employees where they can be cordial towards one another and help to grow. For any business to go well in the long run, it is most important to stay united in the journey. Only by exploring new techniques together, we can acquire success in a true sense.

become the one-stop destination that converts an idea into technology. MODERNIZATION IN TECHNOLOGY For every organization to sustain and grow in the industry, technology holds paramount importance. It is cardinal innovate and make the services and products convenient for the users.

LAYING FUTURE PURSUITS With the right guidance of the CTO of BizMobia, Motiur

The company also gives credibility to the valuable feedback provided by clients. They make sure that the clients are assisted persistently by the team.

countries with 70 deals in a short span of 4 years. Likewise, they strive to achieve the company’s future prospects with the same consistency and dedication towards work.

also procures vigorous R&D to innovate futuristic solutions. The department works effectively to impart new techniques to escalate the growth and outputs. It is imperative to sustain a team of diligent employees working methodically to bring a unique perspective.

Financial technology is the potential future and the enterprise aspires to secure an impressive place in this world. The company also considers Bitcoin as the pioneering currency and endeavors to be a part of the journey in the near future.

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Lifestyle

5 Easy Ways to go from Ordinary Life to Extraordinary “I think it’s possible for ordinary people to choose to be extraordinary.” - once Elon Musk said. Now, whether you see him as the real-life Iron Man, most of us view him as an exceptional man on the planet. But even Elon believes that any ordinary person – including you – can become extraordinary. Before going to have the extra, first, let’s have a chit-chat about ordinary! by ordinary, I mean, you are into something which you don’t like, but you don’t have any choice, except keep doing that. You are one of a crowded people -who is not fully living their life by doing what they love to do. On the other flip side, an extraordinary life is one you make. A life that you live on your terms & condition and do what you are passionate about. Basically, you have command of your own life. Even some people pay you for what you like to do. Most importantly, what matters is that what makes you happy.

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Today, we are sharing with you 5 easy tips to turn your ordinary life into an extraordinary one. So, without wasting any time, let’s dive into it.

Understand yourself, what you really like and want in your life. You need to find out what you really want in your life, what really excites you to do? If you cannot find these answers, then spare time with yourself and keep your eyes on every moment that makes you happy, who you want to be. Once Chalmers Brothers said, “Observing yourself is the necessary starting point for any real change.” After that, you will have more clarity.

Get Paid for The Thing you Love to Do. Getting to know yourself is not enough. You must start selling your loveable works. In this way, you cannot just make money, but you will also understand values. Earning values and making money through passion will give you confidence. There must be a goal to earn and live by doing things in your own way.

Consider Long Term Investment in Learning. In order to turn ordinary life into extra, you have to keep educating yourself every day. It could be a skill that you know nothing about it right now, but after six or seven or at the end of the year, you know them. Keep growing yourself wherever you get a chance to learn something, do not let those chances go away. Keep challenging your brain to try new things.

Become Financially Independent Credit Cards, Loans, and other EMIs allow people to live certain quality of life instantly -this life is chosen by ordinary people. Over time, debt impacts people’s financial stability in the near and long term. To become financially independent, you must stay away from debt. You need to prioritize saving and investment as well. Read some financial education books, it will give you more clarity to manage cash flow, tax, and more. That’s what extraordinary people do. Always dream big but also be ready to face difficulties.

Equally, Deal with The Success and Failure Failure and success both are part of our lives, most certainly part of the business. As an extraordinary, you keep trying new things in life, either you will see lots of success and failures. There will be sunny and stormy days. In that case, you should be ready to deal with the situation. Create situations where you are able to make it through financially, emotionally, physically, and mentally.

Succeeding in life and being an extraordinary person is not that easy task. It takes effort and time to become one. However, as you become extraordinary, people will start following you. One of the most important things is that extraordinary people care for others.

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20 MOST PROMISING

ST RTUPS

TO WATCH-2021

Sanjay kumar I Business Connect

“Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time.” -C. Everett Koop Healthcare is the lifeline of a country. From treating minor illnesses to serious diseases, to providing compassionate care to those in need of it, healthcare services have ensured the survival of the human race. Moreover, the advent of the pandemic has underlined the importance of healthcare. Now more than ever, people need institutions they can depend on for their health and well being. Primedical Healthcare Services is one such institution, devoted to looking after the populace with the best possible care and expertise. Founded by Dr. Affnaz Ahamed, CEO, in December 2019, Primedical Healthcare is devoted to serving the community by providing them with exceptional medical care and expertise.

INCEPTION STORY “History shows that crises are startup incubators,” states Dr. Affnaz. Some of the most innovative and successful companies of today were a product of the most significant economic downturn after the Great Depression, the 2008 recession. Companies like Uber, Venmo and Whatsapp were launched during this time, doing their part in helping people adapt to a changed world. In the last six months itself, there has been a drastic increase in health tech startups, owing to the current pandemic. In alignment with this historical trend, the inception of Primedical Healthcare Services during this time has proved to be a valuable ally in the battle against COVID-19. What fueled the desire to establish their own organisation that provided healthcare services for Dr. Affnaz and Dr. Ghaniya was a lack of accessible outpatient facilities in their home state of Kerala. Both of them being doctors, they observed that people in Kochi were unable to receive effective and affordable medical care, and committed themselves to providing just that. VISION To be the preferred and trusted choice of patients in Kerala for health and wellness, delivered through the science of healing and utmost patient care.

PARTING WORDS

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Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success; greatness follows. DR. AFFNAZ AHAMED { CEO }

MISSION Primedical healthcare services aims to deliver exemplary medical care by using international standard medical expertise and cutting-edge technology combined with an excellent patient care experience.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

• Fully Automated Lab • Treadmill Test • Pulmonary Function Test • Nerve Conduction Velocity • Electroencephalogram • CT • MRI Driven to make healthcare better, Primedical Healthcare Services moves ahead each day with due diligence and care.

PRIMEDICAL: “WHERE YOU COME FIRST” In a short span of time, Primedical has become the primary healthcare destination of Kochi. A healthcare firm that consists of multiple verticals such as diagnostic and laboratory services, outpatient consultations, daycare surgical centers and primary health centers, Primedical is dedicated to promoting health and hope in the region. With its advanced diagnostic laboratory and unparalleled healthcare services, Primedical has become the natural choice of those living in Kochi. The healthcare firm guarantees accurate medical test results in the shortest possible time. The facility has a team of medical specialists, skilled technologists and a caring support staff who are devoted to the well being of every patient.

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We pride ourselves for the trained skills needed for attending to patients, preparations for diversified testing and having the most advanced equipment and instrumentations. We strongly believe that timely diagnosis could keep away the danger of many grave diseases.

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Primedical Healthcare houses state-of-the-art technology, expert multidisciplinary team, advanced diagnostic and medical equipment, and highly skilled technicians. The healthcare firm not only employs highly qualified radiologists and pathologists, it also has expert specialist doctors in OP consultancy. From diagnostic services to pre and post diagnostic medical consultation, Primedical offers all-round reliable and immaculate healthcare.

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Your body has a different language than you. Accurate diagnostics is the means to understand what your body has to say. Followed by the findings, efficacious treatment comes to your help to regain your rhythm of life and sense of well-being. Primedical combines both services under its folds to offer you reliable and immaculate health care.

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Located adjacent to Govt. General Hospital, the diagnostic portfolio of Primedical healthcare includes: • • • • • •

Ultrasound 3D Scan Colour Doppler Audiometry Electrocardiogram EchoCardiogram Digital X ray

LEADERSHIP AND WORK CULTURE The healthcare firm operates under the care of a successful doctor and skilled entrepreneur, Dr. Affnaz Ahamed. According to Dr. Affnaz, “Leadership is the art of motivating a group of people to act towards achieving a common goal. It’s important to know the strength and weakness of the subordinates in order to develop the skill and knowledge to guide them.” Along with a commitment to provide compassionate care to the general people, Dr. Affnaz has devoted himself to taking Primedical ahead with employing marketing strategies and plans for future growth. He believes that Research and Development are an integral part of planning and strategizing. It opens up new paths for the leaders to create and modify their plans for the future and their roadmap for attaining set goals. It is crucial for entrepreneurs to keep themselves updated to stay relevant in the market. R & D contributes to steady, consistent growth of the company in the local and global market. For any business or product to become successful, good marketing is essential. Primedical follows the standard formula of print and social media marketing, but it is “word of the mouth” marketing that is their prime focus. Client and patient referentials invoke trust and reliability, and thus Primedical encourages a sharing of experiences at their various facilities among the clients’ families and peers. They strive to maintain their clients’ faith and always put them first, so that their clients speak for them. With respect to cultivating a team that is just as committed and dedicated to organizational goals, Dr. Affnaz promotes transparency and respect. Motivating and encouraging teamwork helps in increasing the productivity and efficiency in the company.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

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Tourism

5 Awesome Trips in India under INR 5000 Since winter is here, it is time to get out of your own state and enjoy the best of what nature has to offer. Today, we are going to highlight the top 5 awesome and beautiful places in India, which will not cost you much to travel to. These places are breathtaking, eye-opening, and jaw-dropping. Here is our pick of places that you can visit under Rs 5,000

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

radesh imachal P

Himachal Pradesh is one of the breathtaking places of India known as “Devobhoomi” (Abode of Gods). There are many tourist attractions in this state that won’t take your eyes off. One of the well-preserved natural beauty spots is Kasauli, it is a small hill station - nearby Shimla, and here, thousands of people come to this hill station to behold nature. Now you must have questions, when should we go? Well, it is totally up to you what season do you like most, if you want to enjoy snowfall and chilly winter, then Oct to Feb month is best for you. Around Rs 3,000 to 4,000 will cost you.

Kasauli, H

KASAULI, HIMACHAL PRADESH

ha Jaipur, Rajast

JAIPUR, RAJASTHAN

KANYAKUMARI, TAMIL NADU

Prade sh

kumari, adu

Tamil N

Kanyakumari, situated at around 85 km from Trivandrum, where you can see lofty patches of red cliffs along with deep blue waters, obviously a three major water bodies Bay of Bengal, Indian ocean, and the Arabian Sea. Also, you can enjoy beautiful monuments and Vivekanand Memorial & the Thiruvalluvar Statue from the beach. The most wonderful view of Kanyakumari is sunset and sunrise at the one time. Believe me, you would not have any words to describe them. Let’s get back to the budget, accommodation will cost you around 800, and 250 to 300 bus tickets, the rest can spend further in the Kanyakumari.

Kanya

Tawan

g, Aru

Tawang is a fast-growing tourist place located at an altitude of 3048-meter in the midst of the mighty Himalayas. People here come to see the picturesque landscape, waterfall, and spiritual significance. This is also known for its Buddhist monasteries, here you can see a huge influx of travelers all year around. This is the place where people should come once in their lifetime to see exquisite nature view. I’m pretty sure, it will win your heart. The journey of Tawang can be accomplished at an affordable price as compare to other tourist destinations.

nachal

TAWANG, ARUNACHAL PRADESH

Jaipur, the capital of Rajasthan is known as the pink city, where ancient work of arts catches people’s eyes. Many places in Udaipur are worth visiting, such as Amber Fort and Place, Hawa Mahal (Place of the Winds), Nahargarh Fort, Jal Mahal, Jaigarh Fort, Jantar Mantar, and city palace. Every ancient fort has its own story. The city you can explore at a very reasonable price, you can find the best hotel at the price of around 1,000 INR, the tour guide will cost you Rs 500, and food 500 INR.

MussooR ie, Uttara

Having a conversation about nature and do not talk about Uttarakhand’s mesmerizing view. It means we are committing crimes because this is the place that sits in the lap of nature. There is a place called Mussoorie that won’t let you go anywhere. This glittering hill station is a paradise for a nature lover and romantic muse for honeymoon couples. The place is featured with stately hotels, cozy cafes, old taverns, and more. It is located at around 35kms from Dehradun. The best time to visit this place from Sept to Nov. travel fair is not expansive at all, you can go via train or bus, which will cost around 1,000 to 1,500 as per transportation you choose.

khand

MUSSOORIE, UTTARAKHAND

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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA