32 minute read

Biocon founder Kiran Mazumdar Shaw

KIRAN MAZUMDAR

THE FOUNDER OF BIOCON

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Biocon is India’s one of the largest biopharmaceutical companies which manufactures affordable Biosimilars, Generic formulations, and Complex APIs. Today, we will be talking about the story of this company’s founder, Kiran Mazumdar-Shaw, who is not just a successful entrepreneur, but thousands of people inspiration, especially women. She has made fame and wealth all on her own, with sheer hard work and perseverance, so stay with us to know her journey. You may learn something from her story.

Biocon founder Kiran Mazumdar Shaw Success Story

INTRODUCTION Kiran Mazumdar Shaw is first generation Indian entrepreneur and philanthropist who is the founder of the biopharmaceutic firm - Biocon Limited in 1978 Bangalore, India, and Asia’s largest insulin maker. She is the executive chairperson of the company. In her journey, she has received many prestigious awards and recognitions, including the Othmer Gold medal (her exceptional contribution to the progress of science and chemistry), named on the business list of top 50 women in 2011 by Financial Times, in 2020, 65th most powerful woman in the Forbes list of world’s 100 most powerful women.

EARLY LIFE AND EDUCATION Kiran Mazumdar-Shaw was born, on 23 March 1953, in a Gujarati middle-class family, in Bangalore, Karnataka state. Her father, Rasendra Mazumdar, was the head brewmaster at United Breweries. She completed her schooling from Bishop Cotton Girl high school. Later, she took a pre-university course from an affiliate of Bangalore University, Mount Carmel College. Also, she pursued

a bachelor degree in Zoology from Bangalore university. Kiran had a dream to become a doctor but couldn’t get a scholarship. Thus, she had to cast aside it. On her father’s suggestions, in 1974, she pursued a brewery course, which was not considered a good field for women. But it didn’t impact her studies. In fact, she topped in her class. For higher studies, she went to Malting and Brewing, Ballarat Institute of Advanced Education, Melbourne, Australia. As far as her personal life is concerned, at the age of 44, she tied and knot with John Shaw in 1989. At the time, he was working as the chairman at Madura Coasts but left the job to join Biocon with Kiran. Since 2001, Johan has been serving as the Vice Chairman at Biocon.

PROFESSIONAL LIFE AND CAREER Kiran started her career as a trainee brewer at Carlton and United Breweries, Australia. And, later she also worked at Barrette brothers and Burston, as a trainee maltster, before returning to India to follow in her father’s footsteps as a brewmaster. When she came back, it wasn’t easy for her to find a job as a woman. Because, you know - there was a time when gender equality wasn’t even a topic in industries.

“One her interview, she mentioned that the brewing industry is a male-dominated industry.”After a long fight, she didn’t get a chance to work as a master brewer in India. So, Kiran joined Jupiter Breweries in Calcutta as a technical consultant. A few months later, she started working as a Technical Manager at Standard Maltings Corporation, located in Baroda. Soon enough, she started looking for the opportunities that she truly wanted to do for a long time. Kiran Mazumdar-Shaw mentioned in the interview, “I really wanted to do something with my life.”

WHAT MADE HER START BIOCON? She calls herself an accidental entrepreneur – because it was an unexpected meeting with another entrepreneur - who wanted to set up one of his company’s branches in India. His firm produced enzymes used in brewing, food packaging, and textile. He was looking for an Indian entrepreneur to assist in the formation of a subsidiary in India. That’s how her Biocon journey began. Kiran had worked with this firm before. Leslie prepared her to work as a manager at his firm. She returned to India and started working for Biocon in a leased garage in Bangalore with an initial investment of 10,000 INR after she acquired knowledge of the company’s operations and sales.

Kiran Mazumdar-Shaw started with Biocon in 1978 when Bangalore had yet to become the hub of technology in south India. Initially, Kiran faced many challenges because of her youth, woman, and her untapped business model. No bank was lending her money. She also found it challenging to recruit people to work for her start-up, in fact, her first employee was a retired garage mechanic. She admits - “I was determined to make a success of this business because I had failed to be a brewmaster.”Kiran Mazumdar-Shaw managed to persuade a few people to stand by her and fund her. That’s how she started her business. After getting her first funding, Ms. Mazumdar-Shaw opened her first factory nearby a 3000 sq. ft shed.

The extraction of papain (a papaya enzyme used to tenderize the meat) and isinglass were the company’s first efforts (Obtained from tropical catfish and used to clarify beer). Biocon India was the first Indian start-up to make enzymes and deliver them to U.S. and E.U. markets within a year of its founding. Kiran Mazumdar-Shaw invested her first year of profit for a 20-acre land with a plan to grow in the future. She moved the business into manufacturing medicines. The manufacturing and sailing enzymes gave her the cash flow to fund the research and production, which helped her firm to transform into a fully integrated biopharmaceutical company.

EXPANSION OF BIOCON In 1984, She found some new dimensions. The company set up a research and development team to focus on the developments of an innovative solid substrate fermentation method. Biocon was the first Indian biotech firm to get funding from the U.S. Later, she started seeking alternative opportunities which were cost-effective as well as low-cost. Kiran started proposing drug companies be cost-sensitive in marketing to developing countries so that people can afford the drug they need. By 2000, Kiran Mazumdar-Shaw had established two subsidiaries of Biocon, including Syngene and Clinigene. Syngene offered a contractual basis for early research and developments, while Clinigene focused on clinical research trials and the development of both generic and new medicine.

In 1990, Kiran Mazumdar-Shaw incorporated Biocon Biopharmaceutical Private Limited (BBLP) to produce and market a select range of biotherapeutics in a combined two venture with the Cuban Center of Molecular Immunology. As of 2022, the company has generated $1.1 billion.

ACHIEVEMENT IN BORD MEMBERSHIPS Kiran Mazumdar-Shaw is a member of the board of governors of the Indian School of Business and a term member of the board of MIT, USA till 2023. She is also a former member of the IIT Hyderabad. Kiran was the first woman to head the board of governors of the IIM Bangalore. She is an independent director on the board of Infosys and a member of the advisory-board of the MIT Jameel Clinic.

FEW FAMOUS AWARDS AND RECOGNITION In 2022, she has awarded with Ratan Award for the year 2020 by the Confederation of Indian Industry (CII) for Visionary leadership and successful adoption of quality practices at Biocon. In 2021, appointed to the board of Trustees of the prestigious Memorial Sloan Kettering Cancer Center, U.S. for a term (3 years) In 2020, EY world entrepreneur of the year and EY Entrepreneur of the year India Award (2019).

In 2020, She was ranked 68th most powerful woman out of the Forbes list of the World’s 100 women.

In the same year (2020), she was awarded India’s business Leander of the year by VOGUE.

In 2019, she awarded with Lifetime Achievement award at FICCI Healthcare Excellence. Hobbies and others. Kiran Mazumdar-Shaw loves reading books and is also fond of writing books. She has written two books: “Ale and Arty” and “India’s Innovation Challenge” for inclusive development. End Note: - Kiran Mazumdar-Shaw is the second richest selfmade woman entrepreneur as well as the pride of the nation. Her struggles teach us that if you are doing hard work to achieve a goal, one day it will pay you.

ACCUNITY HR SERVICES PRIVATE LIMITED

Renu | Business Connect A REVOLUTION IN THE HR REALM CARVING THE FUTURE

PARTING WORDS

Before signing off, the directors of Accunity have shared some exemplary words for all the budding entrepreneurs out there by asserting, “We always believe in one Mantra “karmanyevadhikarasthe, ma phaleshukadachana”. Don’t run behind success just work wholeheartedly with full of passion. Be honest to yourself; be honest to your clients and be honest in what you do. The successes will follow you unfailingly. “

CHANNABASAPPA V YARASHI SUJITH PRAKASH SATHISH KUMAR NAGARAJU

Director Director Director

Rob Silzer has well-asserted, “Financial Resources may be the lifeblood of a company. But human resources are brain.” Human resource is the prime factor of any successful organization. Hence, it is more than crucial to keep an eye on the services and amenities required in the same.

Accunity HR Services is the leading organization providing excellent and out-of-the-box solutions for welfare employees, especially people working in the unorganized sector. The editorial board of the Business Connect magazine had an amazing virtual session with the leadership panel of the company. We truly hope and desire that this fascinating read will surely add some extra value to the lives of our global readers.

COMPANY PREFACE

Conceptualized in the year 2014, Accunity HR Service Pvt. Ltd. was Kickstarted by three domain experts who had a vision of being entrepreneurs and had rich experience in various divisions of the Human Resource sector. The prime motto of the organization is to serve companies to adhere to all the legislations in terms of Payroll, labor law, and Statutory compliance. Accunity HR is a Human Resource outsourcing organization

dedicated to providing its client’s in India with the services to refine their HR, Payroll, Legal and Statutory standing. The team is committed to providing solutions to their clients and addressing their concerns associated with these services. Shining some more light on the portfolio of the company, Sujith Prakash (Director & Co-founder) quips, “India is a growing country with huge potential of qualified, Skilled and economical human resource, many employers, companies, organizations is attracted to have their business establishment in India. Due to many reasons; there are several issues raised in past and present as well. To overcome these disputes and to protect the interest of the laborers, the Government of India made several acts and regulations. Subsequently, the state governments also made several acts and rules. It is the responsibility of every employer to adhere to and follow the legislation.

Moreover, we noticed that many organizations are struggling to manage their compliance with Indian labor laws; we decided to start a venture that helps and assists employers to adhere to all the legislation in terms of Labor Acts. In that process, we have a strong team of Payroll and labor law compliance specialists with high experience. Accunity HR is competent enough to serve their clients and make them worryfree in terms of the said services. Accunity HR is specialists in handling several registrations under labor acts in Karnataka, Andhra Pradesh, Maharashtra, Tamil Nadu, Kerala, Orissa, West Bengal, Rajasthan, Punjab, Gujarat, Haryana, Delhi, UP, MP, and many other states in India.”

• THE USP

The company has created various USPs since its inception and is leaving its footprints in the arena with a top-notch service panel. Let’s have a close look at their specialty:

• TECHNOLOGY

“In this fast-growing competition world we have to adapt with the Technology and serve better for our client. Technology is the key for any business. We have invested huge time and effort on the technology. We have established a technology team and used latest technology like Laravel, php, CSS, JS, jQuery, AJAX, Bootstrap 4, Node JS, MySQL, etc. Accunity HR has developed software such as Payroll Engine, HRMS, Compliance and HR Modules.”

• QUALITY

“Serving client with utmost quality is our strength. We provide customized and personalized services to our clients. We did not just provide service; we ensure the customer is delighted with our service by resolving any kind of queries. We will assign a single point of contact (SPOC) to each client and the SPOC will ensure the service is delivered to the client. The leaders shall closely monitor the service delivered and ensure the client is delighted with our service. Management is reachable to each and every client for any type of resolution. That’s the quality of service will love to provide.”

RESEARCH & DEVELOPMENT

“R&D involves improving the effectiveness of organizations and the individuals and teams within them. R & D may be viewed as related to immediate changes in organizational effectiveness via organized instruction, while development is related to the progress of longer-term organizational and employee goals. R&D has historically been a topic within applied psychology but has within the last two decades become closely associated with human resources management, talent management, human resources development, instructional design, human factors, and knowledge management.”

THE LEADERSHIP PANEL • Sathish Kumar Nagaraju (Director)

He has 22 years of experience and in-depth knowledge of Labour Law Compliance and Payroll and has worked with many reputed organizations as Senior Manager, Labour Compliance and Payroll Compliance. Carries loads of industry experience, and currently, he is heading Labour Law Compliance at Accunity HR

• Sujith Prakash (Director)

He has overall 20 years of experience in marketing and has worked with many reputed organizations as Senior Manager in Sales & Marketing. Their go-getter attitude makes him a different person and has a desire to succeed. Currently, he is heading Sales & Marketing and Operations at Accunity HR.

• Channabassappa(Director)

He has overall 16 years of extensive experience in Payroll, Salary Structuring, and Income tax, tremendous knowledge of Payroll and Income Tax, etc., which makes him an expert person in his domain. Currently, he is heading Payroll Team at Accunity HR.

RECOGNITIONS TO BOAST OF

• Handling Labour Law Compliance over 1200 units across the country. • Handling PF & ESI for over 5000 employees. • Generating Pay slips over 3000 per month. • Handling 50+ LLC audits every month. • Providing HR consultation across the country. • Handling POSH Compliance across PAN India. • Resolving the issues which were pending for a long time.

Explaining the future prospectus of the company the team says, “We are on verge of releasing our Payroll and

HRMS software as SAAS module. Also, we are planning to introduce Employee Wellness Program through the training and development wing.”

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AMY HRMS India Pvt. Ltd.

Top HR consultancy setting the pitch for thriving careers in Pharma & Healthcare

Indranil Roy | Business Connect

Everyone wants to have a successful career, but it can be challenging to find the right path. On the other hand, for businesses, it is difficult to identify suitable talent in today’s market. And if the demand is for specific skill sets, it can become overwhelming. Speaking of which, Pharma and Healthcare promise some of the most sought-out career opportunities. The sector has promising stability and gives aspirants an opportunity to help people and a chance to earn recognition and respect. But the opportunity often remains unfulfilled due to the unavailability of proper channels. As the job market has become more disruptive, people need a reliable HR partner that exceeds the expectations of businesses and aspirants.

However, it can be as exhausting as finding a needle in a haystack. There is an avalanche of them, everyone vying to be the optimal choice. Nevertheless, a company with a record of sustainable placements and a globally established network will definitely earn everyone’s trust. Introducing AMY HRMS India, one of the pioneering HR consultancies in the sub-continent. Headquartered in Mumbai, the company has a history of upholding trust and integrity worldwide and is recognized as the top HR recruitment and consulting organization in India for the Pharma and Healthcare industry.

GROWING INTO A TORCHBEARER Inception:

AMY India was founded and has flourished under the leadership of Mr. Manoj Kumar Pundir (Founder, CEO, and Chief Mentor). He holds a record of training tens of thousands of managers to advance in leadership and mentoring 250+ professionals for senior management positions. His desire to see the career prospects in Pharma and Healthcare industries prosper inspired him to become an entrepreneur. At the turn of the millennium, he saw that even while the Pharma and Healthcare sectors were booming, they certainly needed “Many managers that have built their career in Pharma and Healthcare, share their stories of how they are guided and supported by AMY India Consultants and Mentors, helping them to achieve the best in their career.”

Manoj Pundir

Chief Executive Officer

specialists for further prosperity. On the other hand, a sizable portion of candidates lacked the proper approach for a stellar career. Dedicated to change, Mr. Pundir, with a team of professionals, launched AMY HRMS India. The core mission was to serve the Pharma and Healthcare companies with the best managers and executives, guiding talents towards their professional development

Thriving:

The journey from ‘Plinth to Paramount’ was an uphill task. The entire team had to be trained through a dedicated HR mentorship program to embrace the core vision and become qualified consultants. However, their positive mindset and hard work bore rich fruits. Today, AMY HRMS India is a 9001:2015 certified and globally recognized HR consultancy firm providing successful business leaders to the Pharma and Healthcare industry. They have guided over 22,000 professionals towards career growth and placed more than 200 strategic business heads managing businesses worth over $1 billion. The company serves 100+ Indian and MNC Pharma & Healthcare companies, including Ajanta Pharma, Aristo Pharmaceuticals, Franco Indian Pharma, Hetero Healthcare, Indoco Remedies, Ipca Laboratories, Meyer Vitabotics, USV Limited, Wallace Pharma, Zydus Healthcare and many more.

WHAT SETS THEM APART

AMY INDIA has established a robust PAN India presence for its specialized HR solutions over the past two decades. But what truly distinguishes it from others? Unlike other recruitment agencies, AMY HRMS India focuses on the professional growth of its candidates. It has a customized SOP to maintain the quality of services and satisfaction of its clients and candidates. They also have a unique interaction system called Career Growth Discussion (CGD) to understand their needs and future plans.

With a proper understanding, the firm helps candidates realize their plans for at least the next three years while guiding clients towards consistent business growth. Dealing with each client/candidate with a tailor-made approach, the firm creates impactful experiences that reverberate their uniqueness across the industry. Their in-house programme, Positive Energy Lab (PEL), which is a part of their value added services, is essential in nurturing clients and candidates. By empowering people, the project ensures that learning and growth are focused and that clients have practical industrial experience. AMY HRMS India has dynamic mentors who experiment with strategies (books, wisdom tales, and motivational videos) to assist professionals perform better in their personal and professional journeys.

INFLUENCED BY EXTENSIVE R&D

AMY HRMS India ensures an effective balance of technology and human integration to create its innovative services. But this process is a lot more complex, diverse, and interdependent in nature. Managing it requires an evaluation of the strategic roles of individuals, groups, structures, organizational planning, and a lot more. This is where R&D plays an integral role. The firm has an internal R&D team that interacts with customers to comprehend their underlying needs while examining the market for innovations in HR services. This aids in having a crystal level of transparency while engaging with prospects more efficiently.

Staying abreast of the market also helps in fast adoption of the latest technologies. The company takes pride in its Application Tracking System (ATS), robotic intelligence, and data analytics systems. “The integration of these systems has helped us improve efficiency by 40% in the last year,” reveals Mr. Pundir.

A PROSPEROUS CULTURE

People and culture define a company’s capacity to excel, which is another area AMY HRMS India is proud of. The company is among the choicest career environments as it supports and encourages personal, professional, and spiritual growth of its members. However, Mr. Pundir is not the only one responsible for sustaining it. He is joined by a team of HR consultants and directors who have served as the company’s bedrock. Their wonderful team includes Ms. Amita Bisht (Director of Operations), Ms. Manisha Sharma, Ms. Priya Kulkarni, Ms. Meghana Tungare, Ms. Roshni Bhura, Ms. Kanchan Makwana, Rupal, Prachi, Rajal, Mahek, Akanksha and many others.

To ensure the team’s engagement and integrity, AMY HRMS India focuses on continuous L&D and recreation. “We hold weekly mentorship and PEL sessions and, in parallel, take part in recreational pursuits like Yoga sessions, Zumba classes and plan annual get-togethers,” reveals Mr. Pundir. Long story short, AMY HRMS India believes in a rewarding ecosystem that ensures each employee has a stellar career and memorable experiences.

BUILT TO THRIVE CONSISTENTLY

Started with a dedicated mission, AMY India has made many notable strides in its run so far. This is evident from the sizeable number of prospects they have addressed so far. Their focus is to ensure every business that knocks on its door attains tremendous growth through HR services and value-added services (PEL). In the following years, the company seeks to emphasize further L&D and PEL activities. They are also researching to improve their staffing solution model to be the “top-tier recruiter” for the Pharmaceutical and Healthcare industries by 2025.

MEMENTOS FROM THE CHIEF MENTOR

For professionals – “Hard work will get you close to success in your job, but your attitude will give you 100% success in your career.”

For entrepreneurs – “While continuous improvement in products or services will thrive your business, a consistent increase in your loyal customers will help you multiply your business phenomenally.”

Decoding HEART ATTACKS

in Young People While

Most people typically associate a medical emergency like a heart attack with just two known details. Regularly consuming fried and greasy foods can raise the risk of cardiovascular disease, while regular exercise can improve heart health. However, it cannot be this straightforward when it comes to a major organ like the heart.

Raju Srivastava, a well-known Indian comedian, had a heart attack on a treadmill at a Delhi gym lately and was taken urgently to AIIMS. The 58-year-old underwent angioplasty, and according to reports, his condition is still critical. He is currently on a ventilator. According to reports, the comedian went to the gym twice on that day and reportedly felt uneasy following a workout. This incident has once again made people re-evaluate the connection between exercise and cardiovascular health and whether excessive exercise can cause cardiovascular conditions.

WHAT TRIGGERS HEART ATTACKS? The coronary arteries that supply blood to the heart muscle suddenly become blocked, that is what causes heart attacks. Since the available blood supply cannot keep up with the increased oxygen demand during exercise, chronic coronary artery obstruction of 70% or more causes angina or chest pain when exerting oneself. A heart attack (acute myocardial infarction) can also happen when soft plaques that develop in the coronary arteries rupture and lead to the formation of a sizable clot. There may be no prior warning signs or symptoms before this. Prof. K Srinath Reddy, a cardiologist and epidemiologist who also serves as the president of the Public Health Foundation of India, stated that even 30% plaques have the potential to rupture and form large obstructive clots.

WHAT RESULTS IN CARDIAC DEATH WHILE WORKING OUT? When blockages are undiagnosed, sudden cardiac death during arduous physical activity occurs more frequently. It can also occur in the shadow of a recognised diagnosis. According to Dr. Reddy, rigorous exercise can also rupture a plaque or set off cardiac electrical disturbances that result in cardiac arrest.

Exercising

When compared to sudden cardiac arrest at rest, where the heart is typically weak (heart failure), patients who are revived in such a situation have a better chance of survival, according to Dr. Suman Bhandari, Visiting Consultant, Interventional Cardiology, Fortis Escorts Heart Institute.

This is not to say that exercise is harmful to the heart. “It is crucial to identify and manage the risk factors that cause plaque to form and burst in the coronary arteries. Indians are more likely than other population groups to experience a heart attack at a younger age, so extra care and caution are required, according to Dr. Reddy.

WATCH OUT FOR WARNING SIGNALS: To put it simply, a heart attack is caused when the blood supply to the heart muscle is cut off by blockages, which results in a portion of the heart muscle not receiving enough blood. Numerous factors, including diabetes, smoking, stress, hypertension, eating habits, and even a family history of the disease, can contribute to such blockages. Dr. Ashish Agarwal of Aakash Healthcare in Dwarka, who is the head of cardiology, lists a few early warning signs: “A sedentary lifestyle may cause improper blood sugar levels, which can result in heart attack and cardiac arrest. Also, a rise in cholesterol levels as well as emotional and physical stress are factors in this illness. Also, those who have been given a diagnosis of hypertension or diabetes frequently refuse to take the prescriptions (medications) that have been given to them.

We have noticed an increase in cardiac issues among younger people, despite the fact that the condition is typically prevalent after the age of 40. According to Agarwal, “there could be a number of causes for the startling increase, including postCOVID development of thrombosis, delay in diagnosis of heartrelated illness during the second wave, improved recording of heart attack cases, significant lifestyle changes, and additional distress experienced in the second wave.”

CARDIAC ARREST WARNING SIGNS To be safe when exercising, stop working out and call your doctor if you experience any of the following symptoms:

• A heavy, tight, pressing, or painful feeling in the chest. • An arm, neck, or jaw ache or pressure • Extreme shortness of breath. • irregular or incredibly quick heartbeat. • Lightheaded. • gas or bloating • a loss of colour and sweating. • Numbness in your arms. • extreme fatigue after exercise

REFRAIN FROM TOO MUCH EXERCISE Dr. Vanita Arora, senior consultant and cardiologist at Apollo Hospital, Jasola, declares that “excess of everything is bad.” Arora makes the point that while brisk walking and other lowintensity exercise can help one stay in shape, excessive exercise, which is seen in people with gym addiction, can be dangerous if done without proper medical supervision from a doctor. “Those who don’t regularly exercise and decide to start after the age of 40 must only do so after consulting a cardiologist,” the expert advises. Arora also points out that using synthetic proteins, working out too hard without adequate recovery time, working out hard without warming up, etc., can all raise your risk of developing cardiac problems. Agarwal agrees with Arora that in order to ensure proper form when exercising, one should speak with a cardiologist before beginning a regular exercise regimen, especially if they have diseases like hypertension, high cholesterol, or diabetes. They should also gradually increase their exercise routine because “doing too much physical activity too quickly can injure the heart,” according to Agarwal.

Automated External Defibrillators (AEDs), a portable device used to revive someone from a sudden cardiac arrest, are highlighted by Arora. “In the gym, people who are using treadmills are frequently left alone. Every gym where exercise is unmonitored needs to have an AED. Additionally, all gym trainers should be required to complete CPR training, according to her.

HEART DISEASE IS NO LONGER AN AGE-RELATED CONDITION. According to Dr. Rajesh Thachathodiyl, Professor and Head of the Adult Cardiology Department at Amrita Hospitals in Kochi, “Heart attacks used to be known as an age-related disease, and typically, people over the age of 60 were susceptible to them. But that situation has evolved over the past few years, and now a growing number of young people are falling victim to it. Furthermore, it is true that even if you appear to be in excellent physical shape and to be in good health from the outside, there may be diseases developing inside your body of which you are completely unaware. Around 200 young patients with cardiac problems are seen in our OPD every month.

There are a number of factors that can cause cardiac arrests or heart attacks in young people, but stress is by far the most important one because it can cause conditions like high blood pressure, high cholesterol, insomnia, poor eating habits, and a lack of adherence to a healthy lifestyle. Before these work-fromhome situations, most people used to travel to their offices and visit numerous locations, so there was active body movement. After the pandemic hit, everyone’s active routine stopped, and now young people are adapting this sedentary lifestyle by spending all day in front of computers and then TVs.

Furthermore, you should be extra cautious about your lifestyle if you have a family history of heart conditions. Up to a point, exercising regularly and eating a healthy diet are good habits, but after that, you should exercise caution and only plan strenuous activity after a thorough cardiac examination. To avoid becoming your own worst enemy, it is advised to have regular health examinations, be aware of what is happening inside your body, and listen to the advice of experts.

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AUXTOMATE TECHNOLOGIES PVT. LTD.

Delivering automation solutions driven by innovation strategies…

RAMESH LOKANAYAKULU

Chief Executive Officer

Renu | Business Connect Here, we have brought to you an exclusive narrative of one of the most successful startups that have made huge strides in the industry. Auxtomate is the name. Many big publication houses and industry giants are applauding its grand success across the country and we concluded to add substance in this direction too. Ramesh Lokanayakulu is the CEO of the venture and he is spearheading the operation at the forefront to carve better avenues for its growth. We are in a virtual conversation with the leader and bagged in-depth information about the company’s overall functioning. He began by explaining that Auxtomate was founded with one core focus on igniting the SMB segments to facilitate their transformational journey by delivering costoptimized solutions for them. Since its inception, the company has inculcated the culture of innovations while catering to the needs of high-potential yet slowly growing companies.

The company is seen as a business & technology accelerator. Most importantly, it reprises ideas and solutions to unfold creative ways to generate value by applying technology, domain and design intelligence for the betterment of the business landscape. Auxtomate began its journey as a UX automation company and later on, pivoted into the API integration & API testing automation segments capitalizing on the early mover advantage. It dived into the inroads via its innovative suite of products and services that are highly domain & technology agnostic, allowing non–programmers to build API integrations and test any APIs rapidly without writing a single line of code. APINATOR is a revolutionary one-stop solution for E2E nocode API integration & API testing solution. Its configuration writes application code automatically behind the scenes. In short, these accelerators carved by Auxtomate successfully deliver quick & automated-driven digital transformation solutions for our customers in a cost-optimized manner.

THE ADAMANT VISION What differentiates Auxtomate from its competitors is its vision to attain and sustain its position as an industry leader in the automation space. Today, it has become one of the most sought-after innovative players that deliver seamlessly, cost-optimized and efficient solutions to its customer base by combining UX, automation & design-led levers. Developing a culture of constant innovation has come up with the proper execution of smarter manners of operations. Commitment to customer satisfaction while being highly accountable for the relevant roles assigned to the team members, has carved a niche for itself.

PRODUCT PORTFOLIO The Auxtomate ecosystem strives for producing impeccable automation products and claims APINATOR as the mothership of all automation products. At its heart, APINATOR is a no-code API integration solution that allows you to quickly integrate or onboard the APIs.

Be it API integration automation or automated API testing (functional & performance) or instant application development for enterprise applications, APINATOR doesn’t require any developers or testers to configure and execute the program. Moreover, with their exclusive E2E product, one can handle API functionality or could get a basic understanding of designing forms for enterprise applications. The key KPIs of this product are impeccable. As per the evidence, it brings down the API integration or onboarding or testing time to 1-2 weeks from 6-8 weeks, eliminates 75 percent of manual efforts, change requests get handled in one day, and helps integrate APIs of any structure into a single structure and much more…

IMPACTING PEOPLE’S LIVES The company has been said to be a trailblazer that facilitates transformation effortlessly. In view of this, the costing models are quite affordable and flexible for their customers to partner with them at nascent stages. It is the best way to win the trust in the partnership at the early stages and demonstrate them while delivering value at economical costs. Indeed, affordability and flexibility are the key drivers of the success of their product line. Irrespective of the engagement models, cost-optimized solutions and services are quite crucial for them. Win-win propositions in favour of their clientele help them to create positive impacts on revenues at both ends, ergo, ensuring long-term relationships.

To the present date, they have never outsourced any tech services due to the firm dedication and support of their vibrant workforce. They are always focused on developing innovative solutions right from the scratch. Their unique & highly intense internship program enables them to build an effective & exciting talent base in a short time. As per the leader, “More than 75% of our trained interns were job-ready the day they complete the internships and have been delivering some outstanding KPIs to our clientele. Also, we have been very specific in choosing the most advanced technology stack to build any accelerators within or always recommend and leverage the next-gen stack to our clientele keeping some critical NFRs in mind such as security, scalability, high-performance, etc.”

R&D AND ITS SIGNIFICANCE It goes without saying that R&D & Innovation go handin-hand and to stay ahead of the curve, it is the major distinguishing factor. Be it market size expansion or an increase in sales potential, R&D is quite important. And when it comes to acknowledging the customer pain points, nothing could beat the significance of R&D. Team Auxtomate performs incessant R&D for various reasons- to compare the offerings with competitors, to scope in & scope out the product features, to understand the market potential of certain specifics, to adapt to the futuristic aspects that will positively impact the UX & CSAT for the clientele, etc.

Leadership driving better prospects for ‘auxtomaters’ Auxtomate’s philosophy says that each person associated with the organization is a leader on his own account for overall success. Creating leaders for tomorrow is the motive of the company’s senior leadership. They don’t believe in hierarchy systems as the whole culture is fairly matrixed.

The culture at Auxtomate is bred to feed the concept of ‘Innovation & Automation first’ from the engineering end. The positive work environment has allowed people to express their views, ideas, disagreements, etc, quite openly. Moreover, the management is in the constant process of challenging the conventional ways of business process models to shift them to become more productive than the leading agile frameworks. Owing to their Super Agile ways of working, they have eradicated the documentation process to a greater extent with zero compromises on delivery.

MAKING A LEAP To take their journey forward, they are reaching out to many advisors, consultants and executives. In terms of future product development, they wish to continue being as innovative as possible in the API integration space. Adding more information to this context, Ramesh states, “We have executed certain POCs in the areas of automation & performance testing and rapid application development fronts as well leveraging the underlying architecture that we have in hand. And we are very certain to be very unique on all of these propositions. So that’s a clear indication of the exciting & challenging phases that we are going to have on our growth curve when it comes to our future.”

THE PARTING NOTE BY THE LUMINARY Entrepreneurship is all about risk-taking and overcoming the fear that arises so often in the process to become successful. Risks could be calculative or sometimes not, it purely depends on the entrepreneur’s appetite, the idea they carry, the vision they have etc. but ‘Belief’ is the keyword. Certainly, laws of attraction work for the brave and to be brave, at no point in time beliefs should be doubted. It’s not always necessary to learn from their own mistakes, the world is changing and it’s about mindset. The new-age entrepreneurs can learn from others’ mistakes, make a note of what could have been done better and plan their entrepreneurship journey accordingly so that most of the risks become calculative to a certain extent.

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