The Entrepreneurs Beyond the Bounds of COVID-19 Vol-2 by Business Connect

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

“IN TIME OF DESOLATION, IDEALS AND INNOVATIONS ARE THE STRONGET ARSENAL” It has been a few months since the terror of the Novel Coronavirus has hit the world. The unprecedented melancholy, forced mankind to bring transitions in their traditional lifestyle. In India, the outbreak and the 21-day lockdown created a state of solitude not just for individuals, but organizations as well. Amongst the industrial sphere, domestic businesses, SMEs and MSMEs were the most affected by the pandemic. Assuming you’ve read our previous edition “THE ENTREPRENEURS BEYOND THE BOUNDS OF COVID-19”, you should be quite aware of the alterations brought by leaders to transcend beyond this dreaded time. After a sound analysis, we concluded that a single edition, won’t be enough to scale the number of companies that have shown relentless business in this chaos. Henceforth, it was a decision from our editorial department to publish the VOL-2 of the above-mentioned edition. Since the outbreak of COVID-19 has empowered the utilization of the digital platform, we are featuring the tech-enabled providers, who have ensured business continuity through technologies like AI, ML, Cloud Computing platforms and much more. The cover page of this edition will be featuring the remarkable journey of Powercab – An outstanding choice, for best-in-class elevators and escalators. What makes this foundation a preferable choice is its variety of products and an optimal service framework. The company is the brainchild of an accomplished personage Ashis Sen. The company was born in an era, where elevators and escalators were extravagant. Mr Ashis aimed to bring a transition in this mediocre; with his substantial experience and knowledge, in the field of electronics, he built a stature that can elevate the real estate sphere, with embellished products. The firm is accredited by 9001:2015 certification and has completed 29 years of entrepreneurial journey in the city of Kolkata. Amid the turmoil of COVID-19, the company is functioning at a competitive pace, which further justifies it as competitive and a pioneer of the domain. As mentioned before, the digital platform has been the cornerstone of sustenance, for many organizations. On the same notion,we have featured several other companies in our magazine, whose stories prove that strong ideal and adept technology can overcome challenges of any kind. Furthermore, we have published customised columns to increase your awareness of COVID-19 and happenings around the world. COVID-19 may have shaken the world and also incurred huge losses, concerning to economy and employment but, we and many other companies have stayed dauntless. We aim to instil the same mindset in our readers. That was all for this time readers! Keep reading and be innovative.

Indranil Roy Indranil@businessconnectindia.in

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

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of e l b a T

COVER STORY

CONTENT

10 POWERCAB Ashis Sen | Founder & Chairman

a You can now sign up to participate in

CcVID-19

vaccine clinical trials

YOU CAN NOW SIGN UP TO PARTICIPATE IN COVID-19 VACCINE CLINICAL TRIALS

The U.S. Branch of Health and Human Services appeared a sit join to take an interest in clinical preliminaries identified with immunizations.

A system of in excess of 100 clinical preliminary locales at eme in the United States and over the world will assume the pheno immunizations and other preventive medicines, government a

The Covid-19 Prevention Network, which weaves together the preliminary framework grew generally to test HIV antibodies volunteers to join to be viewed as when the primary prelimina

The logical exertion to build up a COVID-19 immunization wi volunteers in an enormous logical, clinical, and strategic ende amounts of a sheltered, successful antibody by January 2021,â&#x20AC;? Alex Azar said in an announcement.

Testing an antibody is a theoretically straightforward thought procedure that unfurls through a staged arrangement of prelim bigger. Early clinical preliminaries, some of which have detail correct portion of the immunization, and screen for any securi hundred patients. In any case, a definitive trial of these immun intended to test whether they are viable at forestalling or lesse

Propelling preliminaries of this scale in such a brief timeframe guarantee the information is reliable across a wide range of ar

In the Moderna preliminary, 30,000 volunteers will be followe keep a journal from indications and be accessible for a week b Novak, head of the Division of Infectious Diseases at the Univ Medicine. He said he will enlist 1,000 volunteers for that revie

The fundamental framework incorporates hardware that is no never come up short, staff, to screen expected members, and a many registrations. It likewise requires building scaffolds to th gatherings of individuals â&#x20AC;&#x201D; and especially those at most serio

Health

20 ALIQAN TECHNOLOGIES

24 MISTAKES ENTREPRENEURS MAKE WHEN PITCHING TO INVESTORS Improve Your Business

Iftkhar Ali | MD/CEO, ALIQAN Technologies www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

CRACKING THE CODE FOR BUSINESS GROWTH HOW QR CODES BOOST MARKETING AT ANY STAGE

26 CRMIT Vinod Reddy | Founder & CEO

Technology

36 Whatâ&#x20AC;&#x2122;s So Trendy About Upcoming Bikes That Everyone Went Crazy Over It?

32 GLOBAL C Gaurav Moudgil | Managing Partner

Latest Trends

42 MIND TRAPS THAT SABOTAGE LEADERSHIP IN TURBULENT TIMES

38 SHIVAN CHEMICALS V.K Miglani | Founder & Director

New Perspective

46 44

HUMBLE LEADERS ARE RARE

TING WORKS LLP Aadil Mehta |

Leadership

CEO 7

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

360O

PLAN+PROCURE+BUILD

I S Y O U R B UI L D I NG P RO J E C T

ON TIME , WITHIN BUDGET & IS UPTO YOUR DESIRED QUALITY EXPECTATIONS ? GLOBAL C IS A LEADING AWARD WINNING PROJECT AND DEVELOPMENT MANAGEMENT FIRM THAT PROVIDES CONCEPT TO COMMISSIONING SERVICES FOR BUILDINGS INFRASTRUCTURE PROJECTS TO ITS CLIENTS PAN-INDIA & INTERNATIONALLY. AS BOUTIQUE CONSULTING FIRM WE UNDERTAKE PMC & PROCUREMENT SERVICES FROM BROWNFIELD TO GREENFIELD PROJECTS AND ENSURE FULL PROJECT FINANCIAL & DEVELOPMENT CONTROLS

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COVER STORY

POWERCAB

OFFERING THE BEST-IN-CLASS AND SAFEST ELEVATOR EXPERIENCE TO THE CONSUMERS

Indranil Roy | Business Connect

an you just imagine a world without Elevators? It is tough to imagine another invention that shaped the town as much as the lifts and escalators. Without these, residing in the skyscrapers would have been an onerous job. Elevators and escalators could simplify our lives by assisting us in daily repetitive movements of climbing stairs. The people with the mobility issue, can find these machines of great comfort undoubtedly. Our lives are heavily relying upon these machines knowingly or unknowingly. Proper functionality and safety are the crucial specifications that allow us to identify the high-end transportation machine and customers heavily rely upon such vendors who can ensure these two parameters effortlessly.

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

Ashis Sen | Founder & Chairman 11

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

The Indian Market for elevators and escalators has recently become a booming industrial domain. Considering the recent market reports, this industry is expected to reach $2 billion by the end of 2023. Owing to the urbanization, there has been a surge in need of high-rise residential and commercial buildings across the country that has majorly contributed to the high demand for elevators and escalators. Further adding to this, the initiatives from the government’s end such as Smart Cities Mission and Pradhan Mantri Awas Yojana (Urban) are expected to contribute to the growth of this arena in leaps and bounds. This immediate advancement of the elevator and escalator manufacturing domain would have been impossible in the absence of the dominant industrial players. Our magazine brings forth the success story of one such ardent player in the relevant domain, Powercab, a leading name in offering adequate lift and elevator services. Today, It is a popular name in Kolkata and West Bengal. The organization has supplied and installed more than 7500 lifts across the entire Eastern India Region and even in SAARC countries. Headquartered in West Bengal, the Firm was incepted in the year 1991. Around 5556 elevators are perfectly serving their clients in the major states of the country such as West Bengal, Jharkhand, Orissa, Tripura, Assam, etc. Besides this, some of the elevators are presently functional in some major cities like Ranchi, Cuttack, Bhubaneshwar, Puri, Siliguri, Alipurduar, Jamshedpur, Agartala, Seuri, Rampuhat(Tarapith), and many other cities as well.

Ashis says “At that time, the collapsing economy of India lead to people neglecting the purchasing of properties that hit the real estate business, especially the lift industry severely. It was at this time when we realized that we should step in to support the people in need as we aspired to do something beneficial to the society.”

Inception Story Addressing the inception story of the Company, the Key Official states that the lift and elevator industry was in the hands of Multinational developer companies during the early stages of his business venture. The service rendered by the Company was good enough, but quite expensive as well, that made the offerings rendered by them unaffordable for the common people as well. Aiming to make a difference in this domain, the Founder and Chairman, Ashis Sen pioneered in this sphere to serve the locality and the community, by providing manual and automated lifts to the common people. He is a well-trained technical person possessing vast knowledge in electricals and electronics field. Recalling the initial phase of the business venture,

Mr Ashis says, “Our exclusive services being offered at the reasonable prices affected the business of our competitors that evoked the urge of damaging our reputation in their minds. However, we stuck to our dedicated commitment towards the clients regarding the unrivalled deliverables that helped us to sail through almost all the kinds of hindrance.”

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

Benefiting the Society At the time of commencement of its journey, twenty-nine years ago, POWERCAB started with the most conventional single-speed lift. But, the Key Official envisioned to innovate and bring a modern trend in the industry. And to ensure this, the organization has hired a group of Engineers specialized in R&D for better product development. The adamant efforts of the adept team to modernize the lift and elevator segment concluded in making them a leading name in the relevant domain. The enormous efforts from their end, have enabled them to build modernized lifts efficiently. At present, the Company provides highend elevators and escalators involving Manual Collapsible Door Elevator, Manual Sliding Door Elevator, Manual Swing Door Elevator, Manual Telescopic Door Elevator, Center Opening Auto Door Elevator, Scenic Elevator, and Escalators. Ever since its inception, the Firm has been offering exclusive lift and elevator services at the reasonable prices along with ensuring good quality, efficient deliveries, and manageable service rate. Addressing this,

The well-versed and experienced engineers of the Company are offering unique solutions to the consumer base as per their request. Elevators served by the Firm’s maintenance possess zero-to-none breakdowns and the firm claims to respond to calls within 5 pm and the rest in early hours the next day. The Company is constantly striving to make pace with the latest market trends and innovations, to give a good competition to all the big and multinational companies.

• • • •

g tin lis e th e iv us cl ex

• •

r fe of s

ing

•

Quality elevators and escalators. Online maintenance support and backup team (t&c applied) Highest safety standards are offered. Same day annual maintenance backup plan to customers at an affordable rate maintaining all the quality norms. Automatic rescue devices have been installed in each lift. The main attraction of the company is its connectivity between the clients and the team during the term of AMCs and the warranty period. To provide better connectivity and avoid all chances of communication gap.

Anirban Director

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

Incomparable features of the products The lifts offered by the Company are installed with a wide range of features in them to ensure the unparalleled experience to its consumer base. Here, we are enlisting some exceptional features of the elevators offered by Powercab• Keeping the safety of the clients in the mind, the elevators are backed up with power, ensuring emergency lights and fans in case of power failure. • Powercab lifts possess microprocessor system that is a pre-programmed control. This feature is equipped with VVVF Drive of Toshiba, Yaskawa, Fuji, etc. The safety circuits incorporated in the elevators are up to the mark set up by the West Bengal Lift Rules and Act and IS & BS Standards. • Consumers are also provided the customized intercom facilities. • The Firm ensures reliable arrangements to receive a breakdown service call between 10 AM to 6 PM. Using the IVR system or by Google play store app- POWERCAB LIFT. • The lifts have almost zero-to-none breakdown rate. Only 0.1% of the maximum breakdown calls are received from the consumer’s end as they have a strict policy in this regard. • The Firm offers free one-year warranty/ free service period, offering lubrication of the elevators with this. Ensuring the exceptional services to the clients Acknowledging the needs of their adored consumers and the competitive market, POWERCAB claims that it never fails to offer the state-of-the-art services at an affordable price when compared to their competitors. The Firm ensures to accompany all these offerings with early deliveries and prompt fulfilment of the client’s requirements, along with a promise of advanced backup assistance whenever requested by the client. Being a people-centric firm, it concentrates on quantity alongside quality to ensure regulating nominal profits. The scenario mentioned in the above premise benefits the Organization to obtain the largest AMC coverage every year. Mr Ashis asserts, “Owing to this AMC Coverage, we have a substantial number of maintenance clients for our own products, however, we never maintain other brand elevators. POWERCAP is happy with POWERCAB USERS. The elevator business is all about to achieve a maximum number of maintenances that generates high revenues per month, www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

Ashis Sen | Founder & Chairman that is a great support to run the business smoothly with all overhead expenses. Talking about the profits attained by us from the formation of the new lifts, we add it to the total capital every year and utilize this to finance new productions.”

Achievements and Accolades by far The ISO 9001:2015 accredited Firm has bagged numerous titles by some well-reckoned organisations- Institute of Economic Studies and other esteemed bodies. The list of the awards earned by POWERCAB include• Udhyog Ratna Award in 1999 for industrial development in West Bengal • Transworld Gold Star Award in 1999, New Delhi, for Highest achievement in selling the product in the metro city Kolkata • Excellency award in the year 1999 for Designing and Production • Gold Medal Award in the year 2001 for Services and Products • Excellence Award for Extraordinary Achievements in India’s Development • Rashtriya Pratibha Puraskar Awards in Kolkata for its unparalleled services. 14

Future outlooks Sharing the future endeavours of the Company, Mr Ashis asserts that the Company aims for a bettertechnically equipped factory with every possible modern machinery in their solutions. In future, they aim to retail the elevator products to other local companies of Kolkata and West Bengal. The Company aspires to introduce wireless systems in all of their operating systems of lift cabin and landing controls. Other future outlooks include the advancements of elevator technology that works towards building an elevator system efficient enough to consume low units of electricity and to incorporate overload sensors in each lift. The firm targets to achieve the following objectives shortly• The Company aspires to develop centre opening doors and another elevator/escalator spares, and other manufacturing items and transact spare parts to other local companies of nearby

•

• •

•

state at a lessened cost in comparison to the suppliers of Ahemadabad, Mumbai, Pune, etc. The Key Official has envisioned to install more sophisticated machinery at the earliest by December 2019, for mass production and quality, resembling the multinational companies. Revamped elevator in-cabin styles with more attractive designs and features. Adding more features to the microprocessors control panel, ensuring an ease in locating the faults and enhance the performance. Offering exceptional training to the technical staff daily, by well-experienced and efficient engineers. Developing the strategies to improve marketing network by the establishment of franchisee within and outside the states in the eastern part of India. Aim to inaugurate four showrooms for elevator products like car dealers, etc by 2020, in Kolkata.

• Planning to extend the in-shift timings for 24 hrs for the betterment of the maintenance network. • Developing tactics to reduce AMC costs comparing to the multinationals.

Words of wisdom for the entrepreneurs

The Founder of the Company, Ashis Sen guides the aspiring entrepreneurs by asserting, “If any entrepreneur desires to establish a niche for himself in this domain, then bearing at least 8- 10 years of solid technical experience and capability of developing a sophisticated production unit equipped with modern automated machine is a must. Solid marketing network and solid support of maintenance can help you ensure scaling heights in this sphere.”

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

HEALTH

You can now sign up to participate in

CcVID-19

vaccine clinical trials

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

a a The U.S. Branch of Health and Human Services appeared a site Wednesday wherein individuals can join to take an interest in clinical preliminaries identified with potential COVID-19 medicines and immunizations. A system of in excess of 100 clinical preliminary locales at emergency clinics and clinical facilities in the United States and over the world will assume the phenomenal test of testing COVID-19 immunizations and other preventive medicines, government authorities reported Wednesday. The Covid-19 Prevention Network, which weaves together the current government clinical preliminary framework grew generally to test HIV antibodies and medicines, propelled with a site for volunteers to join to be viewed as when the primary preliminaries start not long from now. The logical exertion to build up a COVID-19 immunization will rely upon a huge number of volunteers in an enormous logical, clinical, and strategic endeavor. The point is to give â&#x20AC;&#x153;significant amounts of a sheltered, successful antibody by January 2021,â&#x20AC;? Health and Human Services Secretary Alex Azar said in an announcement. Testing an antibody is a theoretically straightforward thought, yet it is a cautious and orderly procedure that unfurls through a staged arrangement of preliminaries that become continuously bigger. Early clinical preliminaries, some of which have detailed empowering results, survey the correct portion of the immunization, and screen for any security worries in handfuls, or two or three hundred patients. In any case, a definitive trial of these immunizations will be enormous preliminaries intended to test whether they are viable at forestalling or lessening the seriousness of the sickness. Propelling preliminaries of this scale in such a brief timeframe requires tremendous coordination to guarantee the information is reliable across a wide range of areas. In the Moderna preliminary, 30,000 volunteers will be followed for a long time and will be solicited to keep a journal from indications and be accessible for a week by week registration calls, as per Richard Novak, head of the Division of Infectious Diseases at the University of Illinois at Chicago College of Medicine. He said he will enlist 1,000 volunteers for that review. The fundamental framework incorporates hardware that is normally evaluated to show that coolers never come up short, staff, to screen expected members, and a called community to encourage a great many registrations. It likewise requires building scaffolds to the network to guarantee that assorted gatherings of individuals â&#x20AC;&#x201D; and especially those at most serious danger of contracting COVID-19 17

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

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AN ASTOUNDING ENTREPRENEURSHIP LED BY AN EXEMPLARY LEADER Dr. Amit Mishra | Business Connect Entrepreneurship is not a destination but a journey; not only measured by revenue but, also the number of satisfied clients across the globe. Over the last two decades, India has seen the growth of many notable innovators, whose inventions generated a great impact in the society and also elevated the country’s name in the globe.

IFTKHAR ALI

MD/CEO, ALIQAN Technologies

Entrepreneurship has become a prominent career choice for this generation. Moreover, with the revelation of govt. programmes like Make in India, Digital India, etc. the country has seen a radical growth in the numbers of startup initiatives. Under the banner of entrepreneurship, Digital Technology has brought a huge revolution in the entrepreneurial arena. The platform has proffered a set of cutting-edge merchandise, with which many innovators have built a sustainable foundation, creating their landmark. A BRIEF LOOK ALIQAN Technologies is a self-sustaining, comprehensive, digital solution provider, crafting sophisticated solutions to fulfil their client’s needs. Primarily, they specialize in the development of digital solutions like Mobile Application, Web Development, Digital Marketing, E-commerce, Gaming and Digital Designs, and Software Testing. In addition to this, they also deal with Corporate Training and Staff Augmentation/Contractual Hiring. ALIQAN Technologies is the brainchild of Mr Iftkhar Ali, MD/CEO and was conceived in 2014 at the Okhla Industrial Area of New Delhi. Mr Ali has garnered over a decade of expertise, in the IT arena, growing a huge corporate network. Due to substantial knowledge and leadership skills, he had in-depth cognizance, of the renovations he needs to make to facilitate the needs of clients. To-date, ALIQAN has completed 6 years of successful business and has acquired remarkable names in its client base. UPDATED WITH CONTEMPORARY FEATURES The main USPs, behind ALIQAN’S growth, are its team trained with tech-upgrades and cutting-edge services, conceived over the years. Primitively, they started their operations with Web Development; but, with time has covered many other specializations of the digital sphere. All this was achieved within 5 years from inception and that too with positive growth. “We started with very basic services in the IT industry, but now we are actively working on new verticals with an increased focus on the latest technologies and IT Strategy consulting,” says Mr Ali. www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

Presently, ALIQAN has inculcated all the digital advancements like IoT, AI/ML, Blockchain and Cloud Computing to devise client-oriented solutions such as Inventory Management & Goods Receipt, Mobile Issue Tracker, Warehouse Management, Weekly Status Report (WSR), Work Manager, End to End Human Resource Solution, and much more. To stay abreast of further technological updates, ALIQAN organizes bi-monthly meetings to understand market trends and incorporate them as per requirement. A LAUDABLE LEADER ON THE PANEL “Disability is just a matter of perception”. The quote reflects the indomitable journey of Mr Ali. During childhood, he was diagnosed with Polio; but, that did not make him obsolete. Instead, the impairment ignited a spark in him to overcome the hurdles that lay ahead in the journey. After completing his disciplinary education, he secured 10 years of professional experience, in different roles like Business Analyst and Operations – Director, in many notable organizations like HCL, TCS and IMS. Regardless of having a noteworthy career, Mr Ali wasn’t satisfied; he was rather passionate about, building an ecosystem not restricted by his physical disability. After completing an MBA from IIM, he was filled with grit and determination to idolize his structure, leading him to establish ALIQAN Technologies. I knew that I was great at multi-tasking, managing and implementing things. Thus, the obvious choice was Entrepreneurship,” Mr Ali asserts proudly. However, the entrepreneurship was no overnight success. Initially, Mr Ali started with projects that earned him a meagre success and went for a few months. Additionally, he was facing logistics issues, which obstructed him from getting distant clients. But with time he was able to hire and install resources to attend to farther clients in virtual and close meetings. ALIQAN has served many notable players in the industry like HCL, Wipro, Indian Air Force, Shiv Nadar Foundation, Landmark Group, Allizhealth, The Football Link and many others. ENLIGHTENED WITH VALUES AND ETHOS Throughout his business, ALIQAN has always shown transparency and never ventured to false commitments. It has maintained a friendly yet professional approach, towards its clients, building a progressive relation and a trustworthy business model.

On another note, Mr Ali nurture his employees by treating them like a family. The world is still in a panic due to the COVID-19 outbreak and to keep the employees safe, ALIQAN has provided “Work from home”, as well as “Salary on time and no salary cuts”. Employees are the backbone of an organization and to corroborate that Mr Ali has built a holistic relationship with his team. His employees are integrated with a pleasing attitude and proficiency in the domain. To keep their skills optimal they are subjected to various training sessions. He maintains a common mantra for employees and customers “Even if things go sour, Your goodness will never go unrewarded,” in context of life and business. A DYNAMIC PERSONA IN REAL LIFE The entrepreneurial journey of Mr Ali is further empowered by the person he is in real life. From the inception, he always believed that the profound inspiration, behind his ongoing progress, is his parents. To commemorate their efforts, he derived the name ALIQAN by combining his parents’ name. Mr Ali deliberately leads an active lifestyle. His day begins by 10 AM, scanning through e-mails and prioritizing his work for the day. Dealing with a global client base, his work routine generally covers 12-16 hours. He has a great interest in reading books and watches documentaries of other entrepreneurs to stay motivated. The entrepreneurial path is a road less taken but, is the only road, giving self -recognition. As said before, Mr Ali is a great “Passionpreneur” and always believes, working on your terms is the only way to achieve your forte. His entrepreneurship was bootstrapped right from the first day. He never approached for funding opportunities and has built progression, through sheer will and hard work. Mr Ali loves creating opportunities out of challenges, as it brings him a fulfilling experience and motivates him to envision bigger achievements.

A MESSAGE FOR THE READERS “Be passionate about what you do and don’t let failures affect you or stop you. Life will always bring challenges for you; but, it’s your perspective that’ll help you win. Lastly, always maintain a balance between your work and your personal life.” - Mr Iftkhar Ali

SERVICES

AI - ML Development

Mobile Apps Development

Lot Services

Digital Marketing

Web Application Development

Game Development

Staff Augmentation

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

IMPROVE YOUR BUSINESS

Being an entrepreneur is consistently a sensitive exercise in careful control. Each progression you take ought to be very much idea ahead of time in light of the fact that an off-base advance can be a misfortune for your prosperity. Entrepreneurs will in general make a solid effort to make sure about gatherings with investors. It for the most part takes a blend of good focusing on, constancy, and finding a route in. Give it a read through in light of the fact that it will be dependent upon you to keep away from such mistakes Requesting to have an agreement marked before sharing data Most investors have a strategy not to consent to non-exposure arrangements. For what reason would you need to place an obstacle in the method of having the option to associate with an investor? On the off chance that you have something exceptionally classified, don’t share it. When you send a pitch deck, you ought to accept that it will be shared all the more comprehensively. The reason for a pitch deck is to produce enthusiasm between a speculator and an organization—not to give a profound plunge, which would ordinarily occur during the tirelessness procedure. Pitch to inappropriate investors Numerous entrepreneurs feel that it is a smart thought to pitch their organizations to all investors they meet. By putting forth attempts to build their chances, numerous startup proprietors burn through their time and the hour of the investors by pitching to individuals, who are not keen on putting resources into their specialty. Before you meet with the speculators – do your exploration! Indicating that your business has no feeble sides and no opposition Beginning phase organizations are helpless and investors realize that. By introducing the possibility that you have no frail sides in your startup, no opposition or no significant issues to fathom can give an inappropriate message – or you don’t have a clue what is happening in your business, in your specialty and market, or you decided not to speak the truth about it. Both are not working in support of yourself. Now and then showing that your start-up has no downside prompts a disadvantage. individuals in the market know about a few things so absolutely never attempt to act prevalent, individuals would make your image known so sell just the right information. Absence of Planning and long – term procedure The absence of a reasonable procedure for the future or introducing ridiculous desires can be taken as a major weakness by most financial specialists. The investors need to know your desires: where your organization is going, how it will develop, and where it will be in 5 – 10 years. www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

Offering muddled responses It is probably going to be posed a few inquiries by investors previously, during, and after your pitch. The exact opposite thing that a financial specialist needs to hear is an indistinct, confounding, or even terrible answer. Remain centered and ensure that you comprehend the inquiry directly before you begin answering. In the event that you have an issue with understanding the inquiry, don’t spare a moment to ask – this isn’t an issue, the difficulty comes on the off chance that you answer incongruously. Expressing there is no opposition. This is a violation of social norms that prompts investors to figure you may not know about what you’re facing. Rivalry exists all over and isn’t limited by geology or what you just observe with the unaided eye. The serious scene can be comprised of existing organizations or new companies that are being brought forth in a lab someplace. Indeed, even the most problematic new businesses seek dollars or mindshare that is at present being coordinated somewhere else. You ought to comprehend the options your client has for your item or support and have the option to express why they are in an ideal situation changing their conduct. All Words With No Supporting demonstration This is one thing that disheartens a speculator very quickly. Being the pleased proprietor of business thought, you should consider the best of your idea. In any case, making wild suspicions with no particular information to back your cases up, isn’t the best approach to do it. In the event that your startup has an adequate history, consistently convey your numbers with you and, if conceivable, attempt to remember them. Then again, if your startup thought is still in its early stages stage, guarantee that you talk dependent on your figures/presumptions on what others are doing in your industry. Not investigating the Investors This is the most widely recognized slip-up beginning phase new companies do, planning for the pitch likewise incorporates exploring the correct investors whom the pitch is for. You need to comprehend what sort of speculations they make, in which segments/ businesses do they normally contribute, which parts of an endeavor intrigues them more, and so on. On the off chance that you know the financial specialist, you can take a shot at your deck and pitch as needs to be to suit their desires. It might likewise prompt a migraine if later you understand that the investors are crazy and couldn’t care less about you and your undertaking by any stretch of the imagination. So be astute in picking the correct investors for you, don’t surge. Endeavoring to compel quick Feedback. Attempting to constrain possible investors to give you a quick reaction or input is another basic misstep numerous entrepreneurs are liable of when pitching their business. Truth be told, most first-time entrepreneurs wrongly want to know their destiny very quickly after they wrap up their business. It’s significant for you to recall that your venture is at any rate qualified for a couple of days to process and perhaps do a little certainty finding of your introduction before settling on a choice. Additionally, in the event that there was more than one individual at the introduction, at that point they would definitely need to set aside some effort to reconvene so as to evaluate your business together.

“It’s almost always harder to raise capital than you thought it would be, and it always takes longer. So plan for that.” Richard Harroch

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

THE

ENTREPRENEURS

BEYOND THE BOUNDS OF

VINOD REDDY

Founder & CEO

Kajal Dobhal | Business Connect While the measures to contain COVID-19 have been taken from a public health perspective, they have crippled most businesses and presented all of us with the greatest challenge in history. During this time one of the biggest things that we all have been banging about is â&#x20AC;&#x153;the new normalâ&#x20AC;? and what does it really mean for real-life entrepreneurs? It is easy to talk about the new normal or being adaptable during a crisis but for many of us, it is about how to sustain & substantiate this theory and utilize it for your growing business or least maintain it.

www.crmit.com www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

One principle that remains stronger as always is that of customer-centricity. We place customers at the core of all that we do. We have to push ourselves beyond limits to make customer experiences even more meaningful. We asked ourselves, how can we pivot this and what can we implement to stay ahead. The most anxious one for many was ‘The transition from home back to the workplace”. Employees globally, are reasonably satisfied with their organizations’ response to the COVID-19 crisis. At CRMIT, our employees and customers always remain our top priority. In an ongoing effort to help our customers and prospects through this unprecedented time, CRMIT Solutions has launched the ‘CRMIT COVID19 Resource Center’, a set of free solutions designed to help our customers respond effectively to their communities during the COVID-19 crisis. Our first pivot towards this “new normal” started with re-purposing the CallADoc app with a WHO-approved self-screening chatbot. CallADoc app was originally designed and developed to enable the best of medical practices to those outside the urban comforts, by extending access to an effective prediagnosis tool. The new CallADoc offered self-screening to those who suspected to have coronavirus (COVID-19) or have been in close contact with someone who has it. The CallADoc was known to be ahead of the curve even before Aarogya setu was announced and made available. The second pivot was for the healthcare industry, which was pretty slow in embracing the digital age. With the lack of government regulations and the way we see healthcare (more as a service than a business), there has been relatively less pressure on the healthcare industry to go digital. COVID-19 has changed everything. We rapidly put a taskforce to decided to start top-down unlike many others in this space and bring the best of the CRM platform to the healthcare providers. Our pivot was to herald a comprehensive healthcare experience with virtual healthcare management, telehealth,

and digital health solutions. We delivered HealthCare360 – a healthcare experience platform. The third pivot was to get our employees and our customer’s employees, return-to-workplaces, as COVID-19 restrictions start to ease globally. Each business has its own unique set of challenges – from reimagining hotdesking and meeting spaces to restarting bricks-and-mortar factories and retail locations. That’s when we started with our drawing boards to develop “ActNow” a no-cost Salesforce plug-in. The ActNow solution is aimed at helping consumers ensure the health and safety of their employees at the workplace, help them return to back to work safely, amid the Covid-19 pandemic. The ActNow plug-in is 100% native to Salesforce which is the #1 Cloud CRM platform and also leverages the safety guidelines of CallADoc self-screening chatbot. Another critical initiative in this uncertain environment was to start blurring the line between the tech field and the healthcare field. This largely included the automation of health and human service functions that previously required human work. This includes health and human service delivery in troubled environments and remote locations, consumer outreach, care coordination, triage and treatment services with our FieldForcePro application (listed on Salesforce Appexchange as a 100% native Salesforce app)

”

Granted, we still know comparatively little about the COVID-19 virus and its long-term implications. But what’s clear is that it has already fundamentally changed the way people around the world think and act. Use these times wisely to set short-term goals, review them regularly, and work hard to achieve them. Our mantra – Empathy and Sensitivity will help businesses and employees tide over coronavirus. Having received many encouraging notes from our customers over the last few weeks, we thank all of them they mean a great deal to us during this trying time.

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

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TECHNOLOGY

CRACKING THE CODE FOR BUSINESS GROWTH

How QR Codes Boost Marketing at Any Stage It is consistently astute to utilize best practices when utilizing QR Codes, so here is somewhat of a guide for you to follow: TWEAKED QR CODE STRUCTURES IMPROVE BRAND MINDFULNESS Disregard the obsolete and exhausting highly contrasting QR Code structures. QR Code Generator’s product carries customization to the front line of QR Code utilization. You can plan QR Code components with custom edges, a particular brand or item bundling hues, include your logo, and a CTA (source of inspiration). Regardless of what plan you need, the QR Code can be individualized to fit with any visual communication style. QR CODES PERMIT CONTACTLESS ADVERTISING This is one of the fundamental reasons why QR codes are helpful and can fill in as a viable promoting instrument, particularly since we are confronting the Covid 19 pandemic that expects us to limit human contact. Clients can get to QR codes utilizing their cell phones and be in charge of the circumstance. Since we are going towards ‘another ordinary society’ due to this emergency, new executions will be turned out to manage human cooperation. Italy is one of the nations that has been seriously influenced by the sickness, and for them to control the flare-up, they as of late executed QR codes for cashless installments.

OVERCOME ANY ISSUES BETWEEN THE ON THE WEB AND DISCONNECTED WORLD All through the advertising effort, advertisers and businessmen utilize various sorts of medium to cooperate and draw in with their crowd, both disconnected and online media.

QR codes can participate in the social removing executionQ R while remaining associated. it. As in-

QR codes help overcome this issue by incorporating a virtual encounter to their promoting that improves the general client experience while being in a true setting.

billion and is relied lion in the

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

QR CODES IN PROMOTING GIVE SNAPPY ACCESS TO DATA codes give simple access to cell phones. That is dicated by a study, there are more than three cell phone clients around the globe today upon to develop by a few hundred milfollowing scarcely any years.

This expanded number in cell phone clients everything is one of the driving variables why numerous advertisers consolidate QR codes as an astute showcasing apparatus today. They give fast data straightforwardly to your intended interest group just by checking the QR code without the requirement for cumbersome gadgets. Who doesn’t possess a cell phone at this time, correct? MAGAZINES, NEWSPAPER, BROCHURES You can utilize an online networking QR code on a printed media where you can show the entirety of your web-based social networking stages. In case you’re an advanced advertiser or an online networking influencer, this will make it simpler for your intended interest group to tail you and lift your web-based life devotees rapidly. Besides, you can likewise lead perusers to limits and promotions to urge them to visit your business. BUSINESS SPACES Utilize a QR code to your physical business foundation to feature to your customers what sort of administrations or items you offer! Moreover, you can utilize a web-based life QR code and let them tail you on your online life pages. You can even utilize it in broad daylight places where numerous individuals are going through! You can likewise put QR codes on libraries, transport stops, historical centers, theaters, and numerous different spots where individuals can straightforwardly get to the data just by filtering the QR code! CAPACITY TO FOLLOW QR CODE CRUSADES Probably the greatest bit of leeway of QR Codes made with QR Code Generator is that you can screen battle measurements with Dynamic QR Codes. All showcasing efforts require the close perception of information to guarantee that the crusade runs as proficiently as could be expected under the circumstances. At the point when Dynamic QR Codes are utilized, you can follow area by city and state, time filtered, working gadget utilized, and complete versus interesting outputs. Not exclusively does this basic data permit you to look at battles across changed timespans and areas, yet it likewise permits you to follow ROI (degree of profitability) on print materials.

considerably more helpful than finding an opportunity to sit at a PC to lock-in. Making offer access to a for the most part versatile segment is a phenomenal utilization of a QR Code, and your crowd will value you for it! GIVE AN ADVANTAGE TO EXAMINING THE QR CODE Special offers, extraordinary recordings, markdown coupons, and so on., the rundown continues endlessly. There are numerous quick advantages you can give to your versatile crowd that will keep them returning for additional. KEEPING UP THE LEAD WITH QR CODES For built up brands, QR codes can be an approach to offer back to your client bases, for example, by facilitating giveaways or advancements. For instance, Host a bicycle giveaway with a marked QR code on a banner. it will expand familiarity with the brand through a straightforward however practical procedure. Furthermore, with a dynamic QR code, the organization can modify and rehash the giveaway activity commonly without reproducing the banner, setting aside time and cash. Hence, QR code programming must be tenable, gives precise examining aftereffects of your QR codes, responsive client service, and, in particular, persistently improving their item to convey better client support.With vital arranging and thoughtfulness regarding plan, arrangement, and usefulness, QR code showcasing can be a practical method to help development for little and medium-sized ventures in any industry. Regardless of whether it’s a route for clients to follow the beginnings of olive oil, score a delectable formula, or download a selective coupon, the opportunities for QR codes are as differed as to the organizations themselves.

THE ADAPTABILITY OF CONNECTED MATERIAL Notwithstanding the immense range of structure capacities, it’s likewise conceivable to connect QR Codes to a wide range of sorts of data. With items, you can advertise them through web-based life, direct clients to item data points of arrival with Dynamic URL Codes, or advance them with email promoting. EASE THE BENEFICIARY’S LIFE If your proposed segment is in a hurry, having the option to get to advancement from their cell phone is 31

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

THE

ENTREPRENEURS

BEYOND THE BOUNDS OF

A STALWART OF PROJECT MANAGEMENT SOLUTIONS Ashwathy Nair | Business Connect Global C is a leading project and development management firm, providing commissioning services, for Buildings, Healthcare, Hospitality & Urban infrastructure projects, on a global scale. Incorporated in the year 2006, the Company has established key associations over the world, whose expertise helps Global C be a pioneer of the domain. Global C is composed, with the proficiency of seasoned leaders and a transparent framework with problemsolving capabilities. These aspects form the fundamental pillars, for gratifying services. Through tailored solutions, Global C ensures that clients utilize their advice, to make informed real estate decisions, optimize costs, create value and deliver a quality product.

GAURAV MOUDGIL Managing Partner

A DYNAMIC LEADERSHIP PANEL The company was founded by Mr. Gaurav Moudgil – A staunch of the entrepreneurial arena. An alumnus of the University of California at Berkeley, USA, Mr. Moudgil specialises in Project Management, Risk management & Structural Engineering. He has garnered good exposure in construction and real estate project management, through working on award winning Building Infrastructure projects in India & overseas. Also, his team has played a significant role in integrating Web Collaboration and building information models, with the existing projects of Global C. The directorial panel also consists of Sh. Deepak Moudgil (Chief Mentor, Ex-Director(Projects), Engineers India Limited), Sh. Jasbir Singh (Retd GM Engg AAI, Retd AVP GMR –DIAL), Sh. Sanjiv Moudgil (B.E. Metallurgy, PEC Chandigarh, Automative & Transport Systems), Aman Moudgil (BE- Computers Sc Engg, Panjab University), Pankaj Gupta (Advocate, LLB, MBA( Marketing), Juan Carlos Segovia (Industrial Engineer, Bilbao E.T.S.I.I – Spain). COVID-19 EFFECTS ON BUSINESS The COVID-19 lockdown had a disastrous effect on the industrial spheres, over the globe. Likewise, Global C was hit hard due to the outbreak and lockdown. However, their strong foundation and formidable mentorship played an instrumental role in paving their way to recovery. It kept the team motivated as they emerged through the pandemic, practising strong standards, with proper technological systems. Hospitality & Healthcare projects were the most affected verticals in the pandemic. Due to high capital infusion and infrastructure, required to run these sectors, it became a risk for the investor(s), to invest in high operational cost(s) and ensure steady revenue. Furthermore, the hit generated an impact on manpower, manufacturing facilities and service providers that rely on these facilities. Global C www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

wishes to attract Govt. foundations, to respond to these concurrences and come up, with suitable initiatives and alleviate the hit taken by these sectors. Providing tailored initiatives, for the engaged resources, will ensure, large investments of this magnitude don’t turn to dust. CHALLENGES DURING THE LOCKDOWN The pandemic has deliberately transited our way of “Normal Life”, as we used to call it. As for organizations, web conferencing and work from home were the features that have helped them sustain. Global C has been primitively associated, with web conferencing, for weekly project coordination Meeting(s), design management & procurement management which involves International & Pan-India stakeholders, designers, consultants and contractor(s), for the past decade. During the lockdown, the digital platform had served a great purpose, towards 32

providing their consultancy solutions. They were also able to secure, projects based on innovative technologies and their performance helped them, standstill as one of the breakthrough Project management company in India. Furthermore, the lockdown laid down a gargantuan problem in mobilizing suitable manpower. Due to the mass labour emigration during the lockdown, it became a major challenge, for contractors to engage manpower at construction sites, in several states during the last week of April 2020. These also extended delays related to logistics and construction material/machinery in transit, which got stuck due to the pandemic. But, the efforts and guidelines of Govt. of India and the MHA, on sanitation, HSE and PPE, helped them, to stay autonomous. Financial cuts by stakeholders concerning the stoppage of work, containment of claims due to delays and optimizing the remobilization of resources, also helped them in rejuvenating their project(s). AN INNOVATIVE BUSINESS MODEL The lockdown has seen the stoppage of operations of a variety of organisations. But even in this chaos, Global C has maintained an indomitable stature. They have innovated to Web Conferencing Platforms like Cisco Webex, Zoom and Microsoft Teams, to conduct review meetings or a tender, procurement review on multiple projects, across all sites. Regular VC (Virtual conferencing) sessions ensured that everyone interacts every day. Tasks were allocated to subordinates and monitored by, the Senior Management / Project Managers to ensure that everyone is engaged, with productive work. The digital platform proved to be a disruptive platform for a few Contractor(s), Supplier(s) & Specialised Sub Contractor(s); On the contrary, the platform helped to create harmony, with everyone. On another note, they have installed safety measures to ensure the protection of their employees in the pandemic. Utilization of PPE kits/ N95 Masks, sanitisation at regular intervals, deployment of minimal staff, restricted in-person meeting(s) at the office, staggered working timelines, provisions for hand sanitizers and social distancing at office and project sites are some of the approaches, that not only safeguarded their resources but also made them more productive and progress-oriented. Further, to keep its employees motivated, the company assisted them financially and morally. UPHOLDING SOCIAL RESPONSIBILITIES Amid the chaotic conditions, Global C has been a dauntless brand, in the arena. In addition to business expansion, the Company has been associated, with CSR activities during the lockdown. They were an active participant in the food distribution initiatives, by a few NGOs locally, in Gurugram. The pandemic created an atmosphere of unemployment, but Global C maintained a 100% retention, helping many families endure through the lockdown.

• Honoured as ‘PMC Firm of the North’ by Realty+ and Excellence Awards, by BW Businessworld in Sep 2019. • Enlisted in ‘Top 10 Engineering Companies in 2019, 2018, 2017’, by multiple surveys of various construction journals. • Best Project Management Company in 2020 for Category of Interiors & Real Estate project by National Archietcture & Interiors Design Awards at Taj Bangalore. In addition to these, their success story is featured, by several business journals like Construction World, Innovative Zone, Business Connect, Silicon India, Consultants Review, Insights Success and many more. Global C has International Strategic Partnerships and has been a PMC of Boutique Award Winning & Green Building projects. Some of the notable mentions are: • Member of Indian Green Building Congress & Indian Association of Structural Engineers. • PMC of the prized Social Housing Project in North - Avalon Gardens at Bhiwadi, Rajasthan, by Avalon Group. • PMC for Twin 200 Keys Marriott Hotel at Amritsar Punjab for VEER Group. • PMC for Mathura, Agra, Amritsar, Gurgaon & New Delhi Cancer & Multi-speciality Hospitals for Nayati Healthcare & Research Pvt. Ltd., including LEED platinum rated hospital at Golf Course Road and Nayati Healthcare in Gurgaon. • PMC for Corporate Headquarters of Mankind Pharma & Godfrey Philips India. PROGRESSIVE PROSPECTS With time, Global C has shown a noteworthy business presence, in both national and international market. To maintain this presence and continue as a ‘worthy investment’, Global C is looking forward, to being a part of the Government of India’s Initiatives on Expansion of Airports, Industrial Parks & Healthcare. Being a chief component of the construction management industry, the Company is looking forward to creating structures, utilizing recycled waste & efficient building materials. A NOTE OF ENLIGHTENMENT “There are moments when troubles enter our lives and we can do nothing to avoid them. But they are there for a reason. Only when we have overcome them will we understand why they were there.” – Mr. Gaurav Moudgil

MANY FEATHERS IN THE HAT Throughout its 14 years of business, Global C’s business is honoured through a vast array of accolades. Some of the notable mentions are given below: 33

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

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www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

THE

ENTREPRENEURS

BEYOND THE BOUNDS OF

SHIVAN CHEMICALS

Delivering excellence in the Chemical Trading Domain

commenced in this sphere every year. Incepted in the year 1988, Shivan Chemicals offers a wide spectrum ofchemicals to its diverse consumer base.With its subsidiary partners like Flowtech Chemicals Pvt. Ltd in the North and Central parts of India, Competent Polymers Pvt. Ltd in the West, and many others in the East and South allow it to stay connected to the clients all across the country.

V.K MIGLANI Founder and Director Avishek Singh | Business Connect

hemical Industry has witnessed a swift growth in the business prospects in the past few years. It offers us with the enormous variety of chemical products that have made a significant influence in every aspect of our lives. Even in the industrial processes, such products play an essential role in many ways. The industry all by itself contributes to a startling rate in the production of different industrial products. In the last five years, this sector has experienced an accelerated growth of about 13-14%. In India as well, the chemical industry has displayed an exponential growth in the global market. Numerous business ventures are being

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

By offering exemplary quality and unwavering commitment to its consumer base, the Firm has become a leading name in the respective industry. The Company offers ‘Chlorinated Paraffin’ to industries and institutions across the country that has raised the bars of the service standards in the domain. INSPIRATION BEHIND THE VENTURE To stand out of the crowd, the Company primarily focuses on delivering quality services and solutions to create the benchmark of its own. Addressing the time when the business venture was commenced, the Co-Partner of the Company, Eshan Miglani states that the shortage of right traders of chemicals in Delhi instigated his father, Mr V.K Miglani to incept ‘Shivan Chemicals’ in 1988. To chisel a splendid brand image and value through guzzling excellence in the solutions offered, his father

invaded the business world with high spirits. He recognized an abundance of prospective clients in the industry, but no one received better solutions, owing to the dearth of traders. Keeping the safety of the clients into consideration, he commenced the venture in the Chemical Trading domain. He primarily focused on offering lead-free chemicals formed with glass reactors for better results. The strenuous efforts of the Company are focused on resonating with the needs of its consumer base; allowing it to upheave the growth. ENSURING UNRIVALLED SERVICES The adroit team infused with the core values of the Company, is committed to serve the clientele with the exclusive quality products. It is quite essential to keep the quality on the top priority while delivering the chemical solutions. It becomes a liability to take the safety of the consumers in consideration, as any product formation will be performed by utilizing these chemicals as the basic ingredients only. The Team ensures a detailed inspection of every product before delivering them to the clients. These inspections curtail the chances of any mistake, preventing any risk to the consumers. This is

a unique perspective towards approaching the relevant industry. Even now, when Shivan Chemicals has carved a niche for itself in the respective domain, it is the guidance and support of Mr. V.K Miglani & Mr.Ahlawat, that is still serving as a beacon of light tothe Company. Reminiscing upon his entrepreneurial venture, Eshan would like to advise the burgeoning entrepreneurs, “ Patience is the crucial virtue for the entrepreneurs. One must have faith in oneself and never let your spirits be lowered in any circumstances. Especially in the current scenario, when the business world is facing most of the adversities caused by the COVID-19 pandemic, we must ensure to work harder than before, with utmost dedication.”

ESHAN MIGLANI Director the ‘secret sauce’ to their excelling heights and 100% customer satisfaction.

“

TO THIS CONTEXT, Eshan Miglani asserts, We provide complete assurance of quality when we sell our products. This is because we form a relationship based on trust instead of doing business with our clients. Keeping the requirements of our valued customers into consideration, we help them get the right products, alongside rendering them costefficient and lucrative tips.

Sharing his insights on the government initiatives concerning the business world, Eshan asserts that the government has helped the business community by implementing the GST. ‘One Nation One Tax’ initiative has saved a lot of time for the budding entrepreneurs. Instead of learning about the tax norms for different states, the business leaders can befocussing on other aspects of the ventures.

DODGING THE OBSTACLES According to Eshan, it was an uphill climbing to comprehend the needs of the domain, when he decided to pursue his goals here. He was naïve to the ways of handling the business operations during the initial phase of the venture. But his adamant efforts and zealous approach paved the path to success. At the time of need, he received the precious guidance from his mentors Mr. V.K Miglani, the Founder of Shivan Chemicals & Mr J. S Ahlawat, the Director of Flowtech Chemicals Pvt. Ltd . Underneath their mentorship, Eshan groomed himself gradually and developed

SYNCING WITH TECHNOLOGY & SIGNIFICANCE OF R&D The Company ensures to maintain a synergy with the latest technological advancements in the market. To ensure this, the team constantly up-grades the functionality systems to make pace with their client’s requirements. Gawking the latest technological advancements, the immediate implementation in the units is ensured for the speediest and fastest transport of the products to their

”

clients’s manufacturing locations. Embracing the advancements in technology is not enough if a business venture ignores one of the most imperative aspects of the business venturei.e Research & Development. Mr Eshan wellacknowledges the significance of this arena. He asserts that research serves as the foundation for constructing a company. An entrepreneur must recognize the significance of R&D to ensure the growth of his respective business venture in leaps and bounds. It is almost impossible for any budding business to thrive in the market by being ignorant towards this aspect. It is the precise convergence on this arena, that has made them climb the stairs of success. The Future for the Company is dazzling, bold and lucrative for sure. The Team is heading forward with optimism to secure the position of a leading Chemical Trading Industry at National and International levels. Shivan Chemicals is trying to expand its horizons by collaborating with partners from India and abroad as well.

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

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NEW PERSPECTIVE

MIND TRAPS THAT SABOTAGE

LEADERSHIP IN TURBULENT TIMES For the individuals who are not Leaders, it can appear to be a simple activity. For the leaders, it can frequently feel like a forlorn and unpleasant presence. Authority doesnâ&#x20AC;&#x2122;t accompany a bit by bit manual. Quite a bit of it depends on understanding and learning through close to home preliminaries and mistakes. Without a doubt, there are a lot of courses and books on authority, however, they typically just show general standards. Leadership is an untidy business! On the off chance that you are not cautious, it can keep you up around evening time, and send you into episodes of sadness and stress.

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Leaders are not, at this point the alluring outgoing people who were previously the main kind of individuals considered equipped for rousing groups and building fruitful organizations. The present chiefs are apparently undeniably more unpredictable than they’ve at any point been as they face quickly changing business scenes that require development, new thoughts, and a greater amount of comprehension of individuals than any time in recent memory. They unquestionably shouldn’t be outgoing individuals. Truth be told, they don’t have to class in any capacity by any stretch of the imagination. Today, incredible leaders originate from varying backgrounds and a variety of foundations. Leaders have an obligation this may appear glaringly evident from the start, yet it’s a truly serious deal. At the point when you’re not in an administration position, you don’t ordinarily need to oversee or control a significant number of the association’s assets. This decreases the measure of hazard you’re presented to. You’re not typically considered responsible or answerable for the slip-ups or failings of others, which makes it a ‘more secure’ work environment. While speaking with individuals isn’t unreasonably troublesome, it tends to be trying to interface with the individuals you’re driving. When there is an alarm in the room, leaders need to resist the urge to panic and diffuse the circumstance. At the point when the group is demotivated and tired, the leaders need to keep them invigorated to push on. In any event, when a group is happy about a specific achievement, they have to keep them grounded. The higher up the stepping stool you go, the more desolate it gets. Senior leaders, chiefs, and CEOs can discover their jobs very separating as more individuals rely upon them while they get less and less help. Desires are high at these levels and the edge for blunder limits. As a Leader, you frequently have the last say in the dynamic procedure. Leaving all necessary signatures can be overwhelming, particularly when you are liable for the entire procedure in any case. Contingent upon the job, leaders need to some of the time settle on troublesome choices. A portion of these choices may even damage others. They tend to incline toward unbending structure, rules, and methods to ‘overcome the day’. These pioneers regularly pass up the fun and enchantment of unconstrained encounters. Amidst a pressed timetable and consecutive gatherings, Leaders regularly fall into the snare of basically check things off of their plan for the day. While this may seem like an orderly way to deal with completing things productively, it likewise keeps them from setting aside the important effort for the key turn of events, objective and vision setting, and even self-awareness. They are so neck-profound taking a shot at every day of their business that they neglect to lift their heads up and see the master plan. On an individual level, while along these lines of life gives off an impression of being ‘proficient’, what we notice is a degree of deadness and detachment that will in general settle in. Passionate and vital keenness is dulled and the center is retargeted to assignments over connections, encounters, or development. Leaders in this condition frequently revealing that they feel like life is simply passing them by and that their primary obligation ends up being simply keeping up. Time to share a few arrangements: You must have the option to predict the future however remain concentrated on the present You need to hold onto disappointment as you flop forward. You must be responsible for your activities and answerable for your conduct. You need to trust before you can be trusted. You must be sure when every other person goes contrary. You need to put resources into yourself despite the fact that others may not. “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” Jim Rohn

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

THE

ENTREPRENEURS

BEYOND THE BOUNDS OF

TING WORKS LLP A TOP-NOTCH CREATIVE AND DIGITAL AGENCY- OFFERING CREDIBLE SOLUTIONS TO THE CLIENTS

Kajal Dobhal | Business Connect A solid innovative marketing tactic in place and your business will start escalating the stairs of success. Today, exclusive digital footprints can do wonders to a burgeoning entrepreneurial venture, by promoting it in the best possible way. A digital agency can harmonize with the changing business requirements and carries enough expertise in solving the issues that one may find it difficult to resolve. Incepted in the year 2009, Ting Works has become a mega-player in the domain of offering digital solutions by delivering state-ofthe-art services to its wide range of clientele. With the adroit team of over 250 members, the Firm ensures exceptional digital web services that

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

have allowed them to stand still in the wavering business ecosystem. The digital services offered by them resonate with the latest market trends in the digital world. UNVEILING THE INCEPTION STORY Ting demonstrates a high level of expertise in the relevant domain. Their presence in the digital web arena has raised the bars of the standards to serve the market. But, what was the inspiration behind this venture? Here, we are unveiling the light bulb moment that concluded in the commencement of this one-of-a-kind creative digital solutions company. According to Mr. Aadil Meheta, the CEO, it was the old friendship and bond of faith- developed between

the partners of the Company that mothered Ting! Their passionate approach towards providing the digital world with unprecedented digital solutions laid its foundation stone. At first, they pioneered the domain as an Advertising agency but later they expanded their horizons to become a space where one could receive comprehensive digital solutions to the website, e-commerce portals, apps, displays, and augmented reality. Ting LLP gradually evolved within the digital space and ventured in social media marketing. They have been relevant to the digital world by delivering a multitude of cuttingedge solutions tailored as per the need of their consumers. ‘GET A LOAD’ OF THEIR EXCLUSIVE SERVICES Being an integrated digital and creative agency, the list of services offered by it seems to have no end to it. Ting renders unrivalled creative solutions to its clientele including several big brands such as Jio, Sun group, channel ZEE, Taj, ITC limited, Viacom 18, Puneri Paltan, Chennaiyan F.C, Rajasthan ROYALS, Sunrisers, Avendus, CRISIL, SPARK Capital, Godrej Nature’s Basket, Max Protein, Murugappa, Greater Pacific, Cipla Health, Gynoveda, etc.

Let’s have a glimpse of the astounding solutions proposed from their end- Branding(Logo, Positioning, personality, design language, etc), Packaging(Concept solutions, designing & content, production & design, display & shoot, etc), Creative Communication( ATL, OOH, Print, Radio, TVCs, etc), Digital Marketing Solutions includes Social Media ManagementContent & Marketing( Whatsapp business and marketing, Email Marketing, Quora Management, etc), Online Advertising, Media Buying & Performance marketing, Amazon Marketing, Associated Digital services, Brand Advocacy, Youtube Management, Web & Tech Solutions, Digital shoot & Edit, Animation & Motion Graphics, Production Scale and many more. WHIMSICAL WORK CULTURE Work culture serves as a key aspect in alluring the talented employees to any organization. A talented workforce can elevate an emerging startup from plinth to paramount. It has become the latest trend that is being adopted by many companies to incorporate their work culture with fun and unconventional ways to perform the work. Ting has ensured an amusing work environment in its culture, where employees are offered with a lot of liberty to make choices on their own to benefit the organization in the best possible way. The cheerful team comprises of impassioned individuals, who ensure to deliver innovative solutions to the clients. The CEO asserts, they do not believe in

imposing the strict norms and rules to dominate their workforce. Instead, the Key Officials have infused an open and whimsical work culture in their organization that has made them retain some talented individuals who offer the out of the box solutions for SAILING THROUGH THE ADVERSITIES OF COVID-19 PANDEMIC Coronavirus pandemic has shaken the business world to its core. Acknowledging the adversities faced by the Company amidst the pandemic, Aadil states that they had to tackle the revenue pressure as many clients withdrew their contracts on the verge of the alarming situation due to the global pandemic. He says it was quite distressing to witness such a loss for a business venture that was growing in leaps and bounds, since its inception. But, the adamant team decided to make peace with this virus! Acknowledging the need of good digital partners in the respective market, they aggressively started advertising their services via social and search channels. Their unyielding efforts concluded in a surge of demand, and the list of new clients began to extend at a fast pace. Their self-help campaign proved a boon for the Company, allowing it to alleviate the effects of Covid-19 outbreak on the business operations.

Marketing Agency of the Year’. The future seems to be aspiring and dazzling for the Company. The out of the box services assured to the clients are bestowing them with the nationwide recognition and accolades in the respective domain. Their wholesome efforts and incomparable agility to make a practical approach while performing the business operations are quite praiseworthy.

Recently, Ting Works LLP has bagged an award in its favour. The award was humbly offered by Indian Agency Awards, tagging them with- ‘Integrated

It is high time we started realizing the true human potential lies in serving other “human beings. Our healthcare system is combating the pandemic, owing to the unyielding

determination of the doctors and the caretakers. We should also acknowledge our responsibility by helping the underprivileged section of the society as much as possible. As a business leader, one must recognize the responsibility of helping the one in need. At last, I would like to say that in the business world we must ensure to establish such companies that are bestowed with sound stalk-holder values; offering equal weightage to each aspect of our life.

“

AADIL MEHTA | CEO

MESSAGE TO THE READERS 45

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LEADERSHIP

Humble Leaders Are Rare

“

”

Management is doing things right; leadership is doing the right things. – Peter Drucker

Humanity is at stake, yeah we all know this for real but is knowing enough? In the event that’s no, why none of us is attempting to develop ourselves, for what reason do we continue censuring others for the issues, we are no place playing our side fairly. Along these lines, why we wind up manhandling the Leaders for not being modest or human. Since we realize why humble Leaders are uncommon, would we say we are, would you say you are, would they say they are going to confront their blemishes and flip them around? Most organizations at last flop because of helpless administration. Humble individuals show more prominent expertise at compromise and are bound to make penances for other people and they show more trust, more noteworthy collaboration, and less clash. The initiative will turn out to be increasingly more about setting and procedure instead of substance and skill. Leaders are an impression of the general population or we can say the open’s decision. We should be savvy while casting a ballot there is no such enormous trouble in recognizing what is best for us and the country, in governmental issues as well as a few organizations continually whine about their pioneer’s dreadful authority, which prompts a rude society which should be mended and changed.

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Humble Leaders showed that individuals are similarly as significant as results. The egotistical Leaders accept that outcomes are a definitive objective, and if a couple of individuals get contrarily influenced, that is only the expense of working together. The modest Leaders comprehend the equalization of accomplishing while as yet being delicate to singular needs. They likewise accept in the event that you deal with individuals, they will be increasingly drawn in and committed, which will create better outcomes over the long haul. Humble Leaders exhibited that individuals are similarly as significant as results. The self-important Leaders accept that outcomes are a definitive objective, and if a couple of individuals get adversely influenced, that is only the expense of working together. The unassuming Leaders comprehend the parity of accomplishing while as yet being touchy to singular needs. They additionally accept in the event that you deal with individuals, they will be progressively drawn in and committed, which will deliver better outcomes over the long haul. Humble Leaders are increasingly compelling and better preferred, Researchers have likewise recommended that Leaders should move past the saint legend or “incredible man” hypothesis of authority by having Leaders show their humanness by being open about their impediments in information and experience, and concentrating more on how adherents impact the procedure of initiative. Leaders who submissively recognize they don’t should be the ace everything being equal and imparting to others they have a lot to contribute in accomplishing an ideal outcome Barely any individuals would challenge the possibility that modesty is an alluring authority quality. In any case, request that those equivalent people name a renowned Leader, and their decisions will probably mirror the opposite: that the most significant and original Leaders radiate pomposity and vainglory, instead of humility or humbleness. How to clarify this incongruence? Logical exploration shows that modest Leaders are bound to make more advantageous and increasingly viable authoritative societies, to build up workers’ latent capacity, just as mentor and guide them, and lift camaraderie, work fulfillment, and execution. As an ongoing meta-investigation appears, quietude isn’t simply connected with more significant levels of initiative fitness, yet additionally lower levels of counterproductive work practices (e.g., degenerate, deceptive, and degenerate acts by Leaders and their groups). In the event that you need to limit the dangers of poisonous and dangerous administration, simply select Leaders on lowliness. Workers are generally mindful of the advantages of having a modest Leader, as are voters. Lowliness empowers Leaders to comprehend their own confinements, consider others’ sentiments, recognize their own errors, and be adequately self-basic to endeavor to change and show signs of improvement, making quietude a key element of coachability. Interestingly, when Leaders need modesty they are inclined to committing avoidable errors, reprimanding others for their helpless choices, and overestimating their own gifts to the point of putting some distance between the real world, leaning toward rather encircle themselves with Yes Men. In initiative, as in many spaces of ability, hardly any characteristics are as prototypical of ineptitude as egotism. Humility has gotten progressively acknowledged as a focal element of extraordinary leadership. Watch, Detect, Evolve..

www.businessconnectindia.in | Vol. 2 | Special Edition July 2020 INDIA

RNI No. : DELENG/2018/76695