The Fastest Growing Healthcare Companies In India 2021 by Business Connect

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Editor’s Note Healthcare executives and industry professionals have different perspectives in terms of taking the healthcare sector to the next level. And the covid-19 crisis has proved the significance of quality healthcare services in the holistic wellbeing of mankind. Now, asserting the unprecedented scenarios this industry has witnessed in the past 2 years, healthcare leaders have concluded to make a big shift into a patient-oriented model backed by efficient digital technologies. While outlining the challenge that the sector faces, the healthcare pros have been introducing revolutionary breakthroughs and raising the bars of services. Enhanced accountability and improved operational transparency are the key aspects such service providers are aiming at, especially in India to bring major difference in favour of the commonalities. When such disruption is in the air across the most prominent industry, how come we don’t address it? Hence, The Fastest Growing Healthcare Companies In India 2021 happens to be an exclusionary way for us to recognise the thriving insights, innovations and offerings introduced by the outperforming leaders in the respective sector.

Time speaks for a patientdriven outlook...

Future is all about possibilities and hope is the motive force that propels us to defy all the odds and moves forward towards a radiant tomorrow. Businesses are also steadfast on this philosophy where their respective leaders have high expectations as the clouds of crisis seem to be clearing up(in terms of covid-crisis). Likewise, Business Connect puts high hopes on the future and strives to strain every nerve to ensure a better future for ourselves. Hence, our teams have been putting in diligent efforts to bring the best-in-class read for our global community of readers, and the resultant is this special issue! This distinctive edition has a collective of your favourite sections that are enriched with some stimulating content to boost your entrepreneurial spirits while spotlighting the instrumental disruptions airing across the healthcare sector. A mix of some enticing success stories where the triumphs of each corporation have been spotlighted excitingly to establish better engagement between the publication and the readers is what this issue is all about. So, look into our extraordinary picks from the business fraternity flagging their names in their healthcare space while inspiring the aspiring entrepreneurs as well as the business community with their optimism, insights, leadership, values and a lot more. For the cover page, we found the vignette of KIIMS Hospital founded by Dr Bhaskara Rao Bollineni to be the most worthy mention due to its sheer focus on high-quality healthcare services. Across the Indian healthcare space, KIIMS Hospital has emerged to be the key contributor in dealing with the up and coming healthcare challenges by harnessing the power of its innovative streak. Dr Bollineni has acknowledged and resolved the soaring demand for affordable healthcare across the south-Indian region. The leader’s inspiring vision with his phenomenal healthcare brand for the overall well-being of mankind stimulated us to highlight his motivational and unequalled leadership at the forefront. Therefore, take a deep dive into this captivating read and get enlightened with some unparalleled business values and industry acumen. Lastly, I would like to offer my due admiration to our entire team and management for their noteworthy efforts in creating this exclusive edition. I hope our adored readers will enjoy reading this issue as much as our team enjoyed composing it. And last but not the least, it is the humble wish of our Magazine that you always find yourself with good health and high spirits. Also, as the gala season is on its way, we take bid adieu with a promise to bring you a few electrifying editions soon.

Kajal Dobhal kajal@businessconnectindia.in

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KIMS Hospitals

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TOP 7 MOST TRUSTED TIRE COMPANIES IN INDIA Intellio Healthcare

Vehicles play a key role in people’s lives, whether heading to the office and returning from there or hitting the road for vacation. Another example, goods also transport via vehicles. But what would vehicles be like without tires? What I mean by that, tires are the most important part of a vehicle. Without them, it cannot move. Apart from that, you need to also know that tire quality does matter. In such a case, we all have to pick the most trusted tire brand. Since a lot of people prefer Indian brands, we have brought the list to meet their demand.

HERE ARE THE 7 MOST TRUSTED COMPANIES IN INDIA.

The company has 6 manufacturing plants and 17 outscoring units, which manufacture 15m tires per year, offer the widest range of tires in all segments, and manufacture world-calls radials for heavy trucks and buses, forklifts, tractors, and 2-3-4 wheelers small vehicles. CEAT export tires to many countries, such as the USA, Africa, Australia, and other parts of Asia.

#5. BALAKRISHNA INDUSTRIES LTD. (BKT)

Balakrishna Industries, which holds the company of Balakrishna tires, Balakrishna Paper Mills, and Balakrishna Synthetic. However, the company is most famous for manufacturing off-highway tires used in specialist segments like mining, earthmoving, agriculture, construction, and gardening. As a result, the company has grown into a global player in the Off-highway tire industry with a 6% market share. Currently, they have four subsidiaries, Western Europe and the USA assisting out head office in sales and marketing activities: BKT Europe S.r.I. in Seregno, Italy, BKT tires USA Inc. In Akron, Ohio, BKT tires Toronto, Canada, and BKT tires in Brentwood, Tennessee

Technology

#6. TVS SRICHAKRA LTD.

TVS Srichakra, incorporated in 1982 as Srichakra tires, is one of the leading two and three tire manufacturers in India. Being part of TVS Auto Ancillary Group started by T.V. Sundaram Iyengar, continues to honour the value system and the rich heritage of the parent company. TVS Srichakra manufactures a complete range of two-and three-wheeler tires and tubes catering to the domestic market and industrial pneumatic tires, skid steer tires, multipurpose tires, floating tires, and more. The company’s plant is spread across an area of 2.5L sqm situated at Madurai in Tamil Nadu. TVS Srichakra supplies tires to majors companies like Hero, Honda, Bajaj Auto, and Yamaha Motors. CEAT has a network of more than 2050 dealers and 26 depots spread all across India. The company exports tires globally to the USA, Europe, South Africa, and southeast Asia. For the excellent work, the company received various awards like TPM Excellence Award in 2003 and the TPM Consistency award in 2005. The company has also received an award for the third successive year, the Energy Conservation Award from Gov. India.

#7. BRIDGESTONE

#1. MRF (MADRAS RUBBER FACTORY)

How could cricket fans forget When cricketers like Sachin Tendulkar, Brian Lara would raise a bat, had the MRF logo on them. Now Shikhar Dhawan and Virat Kohli have kept it up. MRF is the largest and the world’s 6th tire manufacturer company and was founded in 1946 by K. M. Mammen Mappillai as a small toy balloon unit. Much later in 1960, it ventured into the manufacturing of tires. The company entered into collaboration with a US-based Tire & Rubber company. In 1996, the company established an overseas office in Beirut (Lebanon) to tap the export market. This was India’s first tire company to export.

units each in the Netherlands and Hungary. The company has a network of around 5,000 dealerships in India, of which over 2,500 are exclusive outlets, which let them generate 69% of its revenue from India, 26% from Europe, and 5% from others.

#3. JK TYRE & INDUSTRIES LTD.

The flagship company of Organizations, JK Tyre is India’s mega-corporate entity that is emblematic of excellence, diversification, and pioneering new technology. The brand is ranked among the top 25 manufactures in the world. They are committed to self-reliance and follow an ethic that views customer trust as an index of achievements.

Today, the company exports tires to over 65 countries like the USA, Middle East, Japan, and the Pacific region. Currently, it has overseas offices in Dubai, Vietnam, and Australia. The company manufactures a wide variety of tires, which fit in CAR, Two-wheeler, trucks, Buses, tractors, off-the-road tires, and light commercial vehicles. The company has received many awards, including the most trusted tire company award, Asia Pacific award for customer satisfaction seven times, and more.

JK Tyre Ltd. is the pioneer for steel Radial technology in India, which was produced in 1977 and is currently the market leader and only manufacturer of Trucks and Buses Radial segment. The manufacturing plants are located in three different places, including Rajasthan, Madhya Pradesh, and Karnataka. The capacity across all its plant is about 35m tires annually, making it the second largest tire company in India and 16th largest in the world.

#2. APOLLO TYRES LTD.

#4. CEAT LTD.

Apollo Tyres Limited is India based multinational tire company and was incepted in 1975 with its first plant commissioned in Perambra, Kerala. The brand isn’t just engaged in the manufacturing of automobile cars but Tube as well. They are the first Indian company to introduce radial tires for the farm category. Currently, the company has five manufacturing facilities in India, 2 in the rubber-producing state of Kerala and one each in Gujarat and Tamil Nadu. Outside the country, they have two

Bridgestone might not be an Indian brand, but it’s been in the Indian market since 1996 and thus a household brand name. The brand with a real commitment to being the best at making tires. Their mission is elegantly stated in simple sentences: “Serving Society with Superior quality”. The company manufactures high-quality tires, which are suitable for hatchbacks or middle-power Sedans. As of 2020, the company is the world’s secondlargest tire manufacturer after Michelin, but Before Goodyear and MRF. Bridgestone Groups has 81 production facilities in 24 countries. Within just 5 years, in India, the company has opened 500 stores in over 200 cities in the urban area and rural markets.

Savorite

In 1924, CEAT was started as a Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) in Italy by Virginio Bruni Tedeschi. In 1958, the company forayed into the Indian market leading to the formation of CEAT tires of India. The company was established in collaboration with the Tata Group. Much later, in 1982, RPG Group acquired the company, and in 1990, the company was renamed CEAT. Today, CEAT is one of the leading tire manufacturing companies in India.

Automobile

Prova

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KIMS Hospitals

Defined By High-Quality Healthcare Services

Kajal Dobhal | Business Connect Our bid for bringing the best- in- class stories for our global readership has actuated us to feature KIMS Hospitals at the forefront in this publication. As the healthcare industry is hovering for growth in India, there is a considerable need for quality services at reasonable cost here. Especially in the region of Andhra Pradesh and Telangana, the demand for better medical facilities are at its peak. Acting as a key consolidator in the healthcare market, KIMS Hospitals has emerged as an exemplary brand with some well-established values and mission that allow it to make a difference in this crucial industry sophistically. Hence, this cover story is dedicated to the outstanding journey of KIMS Hospitals— one of the largest corporate healthcare groups in AP and Telangana and in future want to spread its presence in Karnataka, Tamil Nadu and parts of central India.

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Fundamentally, its nationwide reputation is based on its dedicated services in recovering large numbers of treated patients as well as matchless treatments. Today, it has become a prominent player in the Indian healthcare industry owing to its multi-disciplinary integrated healthcare services. Its intense focus has always been fixated on ensuring primary, secondary & tertiary care in Tier 2-3 cities and primary, secondary, tertiary and quaternary healthcare in Tier -1 cities. Under its service parasol, there are 9 multi-speciality operate as the brand name - KIMS Hospitals, with an aggregate bed capacity of 3,064. The CRISIL report commissioned by the KIMS Hospitals reveals that there are over 2,500 operational beds till March 31, 2021, which is astoundingly said to be 2.2 times more capacity than the secondlargest provider in Andhra Pradesh and Telangana. The diverse healthcare services provided by the brand encompasses over 25 specialities and super specialities in — cardiac sciences, oncology, neurosciences, gastric sciences, orthopaedics, organ transplantation, renal sciences and mother & child care. The transformative growth this institution has witnessed from being a single hospital to a chain of multi-speciality hospitals via organic growth and strategic acquisitions over the last two decades are the outcome of the insightful stewardship of Dr Bhaskara Rao Bollineni. He is the key luminary who is the Founder & MD of KIMS Hospitals and every step taken by him has been supported and accompanied by Dr Abhinay Bollineni, the Executive Director and CEO. The phenomenal business journey from the first hospital established in Nellore (AP) in 2000 with the capacity of approximately 200 beds to a mega-hospital brand across India has grabbed eyeballs across the healthcare industry. The flagship hospital of the institution is located at Secunderabad (Telangana) that has a stature of an eminent and credible private hospital in India enriched with a capacity of more than 1000 beds. “We have significantly expanded our hospital network in recent years through our acquisitions of hospitals in Ongole (AP) in Fiscal Year 2017, Vizag (AP) and Anantapur (AP) in Fiscal Year 2019 and Kurnool (AP) in Fiscal Year 2020. Approximately one-third of our 3,064 beds were launched in the last four years. We have added over 940 beds, in aggregate, in our hospitals in Visakhapatnam (Vizag) (AP), Anantapur (AP), Rajamundry (AP) and Kurnool (AP) in Fiscal Years 2019 and 2021, and improved the overall bed occupancy rate in these hospitals from 71.83% to 78.60% in the same period,” claims the Founder. The institution strives to ensure quality healthcare services to more and more patients and the administration firmly believes that they have greater scope for additional patients and improved occupancy rates. At present, it has inclined its focus on the southern Indian healthcare market where it possesses a robust understanding of regional nuances, customer culture and the mind-set of medical professionals. As this region has a peaking need for quality as well as affordable healthcare services, KIMS Hospitals has proved its forte here effectively and will continue to do so in future. Owing to their integrated diagnostic services and pharmacies, patients will be availed of proper medical care under the same roof, affirms the CEO.

A Brief of The Luminaries The Founding head, Dr Bhaskara Rao Bollineni, is a renowned cardiothoracic surgeon in India with over 27 years of extensive experience in cardiothoracic surgery. He has been associated with multiple leading medical institutions across the country in his overall career trajectory. He began his entrepreneurial journey by setting up KIMS Nellore in 2000 with an exclusive vision to establish a reliable hospital system to serve his native state – Andhra Pradesh. This venture was enticing to top medical talents and provided high-quality care at a reasonable price to the commonalities. Following his footsteps, Dr Abhinay Bollineni joined KIMS Hospitals in 2014 and they both conjointly extended the presence of the institution in nine cities all across AP and Telangana via a combination of greenfield, brownfield and acquisition-led expansion.

DR. BHASKAR RAO MD, KIMS Hospitals

In 2019, Dr. Abhinay took over as the CEO and guided the operations in expanding the KIMS Hospitals network where the launch of KIMS Hospitals, Kondapur and the acquisitions of the hospitals in Ongole (AP), Vizag (AP), Anantapur (AP) and Kurnool (AP) were the key milestones.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

In reference to their scaling growth, both the leaders quoted, In reference to their scaling growth, both the leaders quoted, “We believe that affordability and quality of healthcare services provided by us and our track record of building long-term relationships with medical professionals including our doctors, has enabled our growth and helped us build our ‘KIMS Hospitals’ brand.”

A GLANCE OVER THE USPs KIMS Hospitals takes immense pride to reveal its key USPs with Business Connect. In this regard, Dr. Bhaskara proceeds by saying,

“ KIMS Hospitals, Secunderabad is the one and only hospital in AP and Telangana possessing an emergency department that effortlessly complies with NABH standards. It was the second hospital in Hyderabad (Telangana) to install the 4-Arm HD da Vinci robotic surgical system, which facilitates complex surgeries that are virtually scarless.” Their hospital chains are well- equipped with first- rated medical instruments and persistently employ practices and policies that grant quality healthcare services to their patients. As such, KIMS ICON Hospital Vizag has pioneered some world-class systems in AP• • •

An Endoscopic Ultrasound System with Radial & Linear Scopes A 2T scope to perform high end endoscopy procedures such as ESG & therapeutic procedures A Power Spiral Endoscopy for performing end- to- end enter scope via motorized scope.

In order to stay ahead of game, the administration never hesitates to heavily invest in improving their technological capabilities, training programs for healthcare professionals, enhancing dayto-day operational efficiencies and innovative methods to engage and retain patients. Moreover, the institution also hosts world- class medical education programs via their affiliations with state medical boards and universities. Also, they offer PG, UG and Diploma programs affiliated with Kaloji Narayana Rao University of Health Sciences and the Telangana Para Medical Board.

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Addressing the exclusiveness of their ‘brand’, the CEO affirmed, “KIMS Hospitals are well recognized in its targeted region among patients, doctors, other healthcare professionals and vendors. Predominantly, their leadership in Andhra Pradesh and Telangana is driven by two factors— Clinical Excellence and Affordable Pricing— as the key dignitaries believe that unequalled healthcare services should be a synonymous to their brand. In this endeavour, KIMS Hospitals’ competency to keep the capex / bed at high levels as per the rising demand has been imperative to its model of providing quality and affordable healthcare services to all.

DIGITAL HEALTHCARE PLATFORM & TECH-TRENDS

For allowing the common people manage their health and wellbeing journey effortlessly, they are fixated on formulating an effective healthcare ecosystem that leverages digital healthcare technologies. Undeniably, the sheer involvement of latest technologies in their business operations will allow them expand their digital capabilities to facilitate amelioration in patient care, stretch the scope of treatments, stimulating greater affordability, efficiency and cost savings— their foremost priority.

“We have successfully implemented our affordable pricing model in our hospitals in both Tier 1 and Tier 2-3 markets, even though hospitals in different markets face different competitive landscapes and pricing pressures, serve patients from different economic backgrounds and offer a different mix of specialty offerings,” elucidates Dr. Bhaskar Rao

DR. ABHINAY BOLLINENI CEO, KIMS Hospitals

Today, when digital health platforms have been enabling patients to handle their own overall health, medical records, receive prescription via online consultation and much more, KIMS Hospitals also acknowledges the effectiveness of this digital revolution and is all set to sync with it by developing its customized tech-laced platform. They avidly state that digital health technology can enable clinical improvement and intervention alongside helping the patients to monitor their own health and recovery, identify deviations or setbacks and determine when follow-up consultations or inpatient admissions are advisable. Moreover, the administration also intends to make considerable expense in the infrastructure and tech-necessities to drive the tech-enabled operations across every hospital under their parasol. Taking the current backdrop into consideration, they emphasise the investment in the tech trends for advanced medical equipment and procedures to be revolutionary for the heightening demand for sophisticated clinical care and procedures. Also, more integration of technology will directly cause cost optimization by streamlining their processes while utilising human interventions with patients more carefully. And soon, their hospitals will be automated in their core operational functions like—outpatient registration, medical billing, admissions and discharge while pioneering a neoteric digital nursing portal for time optimization and resource allocation at nursing stations. Beyond any doubt, all these steps will be revamping the current scenario of healthcare industry.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

LEADING A FEW SPECIALITIES

KIMS Hospitals happens to be the leader in some of the specialities in the healthcare space such as they have ensured the largest cardiac and cardiothoracic surgery and cardiology treatments programs in AP, considering the number of treated patients in 2018. Furthermore, the Founder asserts that they have been ranked first in genitourinary surgeries performed, neurosurgery and polytrauma treatments and have been first among private hospitals in nephrology treatments in AP in 2018. He further added that the institution also possesses one of the largest neurosciences programs for epilepsy in India. All these leads have allowed KIMS Hospitals to get an edge in the respective industry. Their multi-speciality treatments have been tagged and unparalleled services have been grabbing eyeballs across the space. The doctors serving the patients with their utmost dedication were the alumni excelling in premier medical institutions and have received accolades and awards for their contributions in their respective fields accordingly. The luminaries give credence to their commitment to serve mankind as the motive force behind the success of the brand. Accredited by the National Board of Examination, the institution operates its own DNB student program that grants them a deep pool of talented medical practitioners to add substance to their hospitals. Their medical care centres at Secunderabad (Telangana), Rajahmundry (AP) and Kondapur (Telangana) are all NABH accredited, speaking of their credibility, and most of their facilities have acquired best- quality certifications from several accreditation agencies such as ISO certification and Green OT certification. No doubt, all the hospitals under the brand are compelled to follow defined sets of rules and patient safety protocols while adhering to established clinical standards when handling the patients.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

Heart & Lung Transplant Institute: between September 2020 and August 2021, the doctors at Krishna Institute of Medical Sciences (KIMS Hospitals), Hyderabad performed 22 COVID Double Lung Transplants for patients with respiratory failures caused due to Covid-19 and 66 heart, double lung and combined heart double lung transplants for patients suffering from advanced cardiorespiratory failure. This is by far the highest. During the COVID-19 first and second wave, KIMS Heart & Lung Transplant Institute received critical patients from across the country- from Jammu & Kashmir, Punjab, Delhi, Kerala, Karnataka, Maharashtra, Gujarat, Rajasthan, West Bengal, Odisha Madhya Pradesh and Chhattisgarh, where some cases even required advanced respiratory support ECMO for respiratory failure caused due to Covid-19 virus. With 18 ECMO machines, the largest in a single centre in India, KIMS Hospitals is at the forefront of offering high-end care in critical cases.

A Culture of Empowerment The able administration of KIMS Hospitals firmly reckons that quality care can only be rendered by hiring adept medical professionals and clinical teams alongside retaining them for long-term partnerships. In line with this endeavour, they have ensured enormous efforts to formulate a culture that nurtures their medical talent while prompting their doctors to become stakeholders in the KIMS hospitals. This step is significant for developing a culture of empowerment and ownership has been stimulating talent retention alongside maintaining prolonged relationships with their medical pros. So far, the institution has managed to retain over 80% of their medical practitioners. They are in constant attempts to maintain lowest attrition rate for doctors by promoting proactive participation in equity ownership. And the retention rate of the committed team of doctors and other medical professionals has been the fruition of multi-disciplinary approach blended with low cost treatment, a high-volume tertiary care model and the administration’s convergence on teaching and research programs. Indeed, the benchmarks set by the brand in healthcare space by enriching its culture with a diverse pool of talented doctors, nurses and paramedical professionals makes it an inspiration to many other ventures.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

Success Story

The Success Story of CEO & Co-Founder

I had a strong aspiration to invent something from early childhood. And I had seen myself as a businessman when I was 12 years old. Since then, I developed an interest in learning about the business world.

Larry Page At the age of 25, Larry Page, one of the youngest well-known American Entrepreneur, having a net worth of over 100 billion USD as of 2021, co-founded Google Inc. with Sergey Brin in 1998 and served as the parent company’s Alphabet’s CEO until December 2019, is now on the board of directors and a majority shareholder. How did Larry Page transform his business idea into one of the world’s most profitable corporations? Lawrence Edward Page, the most successful internet entrepreneur, and computer scientist has an inspiring stunning success tale from which entrepreneurs can learn. Page and Brin created the internet’s most commonly used algorithm with the aim of “organizing the world’s knowledge and making it freely accessible and useful.” Larry Page coined the term “PageRank” to describe his algorithm. Having been born on March 26, 1973, to parents Dr. Carl and Gloria Page, a family with a greater fascination with technology, he has always been drawn to computers, artificial intelligence, and creativity. This had a huge impact on his future professional life. Page grew up surrounded by mathematics and its products and always dreamt of starting his own business rather than working for someone else.

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He studied computer engineering at Stanford University, following in his parents’ footsteps. During his studies, he met Sergey Brin, with whom he cofounded Google, a search engine that ranked results based on page popularity and went on to become the world’s most popular search engine. The term “googol” comes from a very large number written as one followed by 100 zeros, which represents the vast universe of data that the Google search engine was created to explore. Page’s field of interests included renewable energy technologies and philanthropy. Being visionary, recently he has invested in Tesla Motors and advocates for the use of plug-in hybrid electric vehicles. AWARDS AND RECOGNITION

FAMILY, EDUCATION AND EARLY LIFE Larry Page married Lucinda Southworth, a biomedical informatics research scientist, on December 8, 2007. The couple has two children (The First child born in 2009, the second child born in 2011). In 2009, Page earned his Ph.D. in Computer Science from Stanford University. Earlier, Stanford University awarded him a Master’s degree in Computer Science. After completing his high school studies at East Lansing High School in the year 1991, Page graduated from the University of Michigan with a bachelor’s degree in Computer Engineering. He studied music composition and used to play the flute. Nikola Tesla, the physicist, and inventor was his childhood hero. He finished his education at Okemos Montessori School in 1979. He had a lot of computers and science magazines in his house as he was born into a family of scientists in Michigan, the United States of America.

• 2021: Secured 8th position in the Forbes list of “Billionaires 2021”. • 2020: Secured 8th position in the Forbes list of 400 Wealthiest Americans. • 2019: Secured 10th position in the Forbes list of “Billionaires 2019”. • 2019: Page was named as 12th-richest person in the world. • 2018: Secured 10th position in Powerful people in the world. • 2017: Secured 5th position in the list of the World’s 100 richest Tech billionaires. • 2004: Page was named “Persons of the Week” on ABC World News Tonight. • 2004: Page and Brin received Marconi Prize. • 2002: Page and Brin were named in the MIT technology review TR100 for being the top 100 investors. • 2002: Page was named as Global Leader for tomorrow by “The Economic Forum”.

ENTREPRENEURIAL JOURNEY • 2019: In December 2019, Larry Page stepped down as CEO of Alphabet. • 2015: In August, Page and Brin announced the formation of a new parent company called “Alphabet.” Page was named CEO of the new company. The company included Google giant and Android, Chrome, Google+, and YouTube. • 2011: Lary Page was made CEO in January. • 1998: The project was renamed Google in September. • 1996-1998: Page and Brin decided to integrate their project as a company. The duo raised funds from family and friends to buy some servers and rent the famous garage in Menlo Park, California similar to Apple and Amazon. Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube, owned the space. Andy Bechtolsheim, Sunmicrosystems, co-founder financed this company by writing a cheque for $100,000. • 1996: For a few months, the duo developed a search engine named “Black Rub” that ran on Stanford servers. • 1995: Page worked with Sergey Brin on search engine algorithm research during his Ph.D.

LARRY PAGE QUOTES • The ultimate search engine will know everything there is to know about the universe, and it would always give you the correct answer. We’re still a long way from that. • You get a better result if you can run the business more collaboratively because you have more bandwidth and testing and balancing going on. • We don’t have as many managers as we could, but having a few is preferable to having too many. • In essence, we want to organize the world’s knowledge and make it universally available and useful. • To grow the concept, you don’t need a 100-person business. • The Star Trek machine seems to be uninteresting. They ask it random questions, and it mulls over the answers for a while. We should do better, in my opinion.

Today, Google, with more than 2, 00,000 employees, is the world’s famous internet company and the most commonly used search engine; the journey has been an adventure. Larry Page is the man who turned his dreams into reality and is a real superstar entrepreneur to pay attention.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

Arivation healthcare A PROMISE TO SERVE THE NEEDS OF THOSE IN NEED Kajal Dobhal | Business Connect Lately, India has become an entrepreneurial hub as several startups are emerging every year in various areas. We are witnessing many start-ups here and there related to Digital Marketing, Education, Manufacturing, IT solutions, etc but, a few of the entrepreneurs have the service mindset to contribute to the noble cause of alleviating the human sufferings in the society. Arivation healthcare has intervened in the market with a unique business module and a vision to serve society by offering healthcare products and services. Arivation healthcare has created an ecosystem niche that can bridge the healthcare gaps in the field of Hemodialysis, Diagnostics, and Pathology with its innovative products and best in the class solutions along with strategies to improve the business operations, investment, and marketing functions of the relevant service providers. With around two decades of industry experience in healthcare, the Key Official of the Company envisions to evolve and strive as an atmosphere of innovation and ideas that can make a difference for its customers. The team has a focused approach of connecting medical professionals, hospitals, patients and OEM.

ARUP DHOLEY Director “Never be afraid to delve yourself into the risk practices and always consider your cravings to succeed as a motivation that will guide you in every extent of your life. I would like to share my secret Mantra to be a better leader- One must always carry a sense of empathy towards one’s colleagues, employees, competitors, consumers or whoever one comes across with. For me, the definition of leadership is a bit offbeat. A leader shall be considered worth it only when he possesses the ability to clone pioneers like him.”

-Mr. Arup Dholey

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The product orientation segment of the Company focuses on – Medical equipment and diagnostics (Manufacturing), Dialysis consumables (Manufacturing), Life science and Bioinformatics (Software) . Here, they deal with the needs of instruments and equipment related to dialysis by manufacturing the revolutionary in-home portable dialysis RO equipment that the company has claimed to launch in the country by seeking inspiration from future technology that will revolutionize the healthcare sector in many aspects. The service orientation segment of the Company aims at - A turnkey establishment for Dialysis centers, Marketing & Data Analytics, NPI, KPI, KOL Studies, Experimental Data Analytics, Track & Optimizing Campaign, Transactional support, Clinical Audit & Training Program. A BRIEF ABOUT THE KEY OFFICIAL Mr. Arup Dholey- Director Mr. Arup has attained his MBA from ISB, Hyderabad

services to all. A STROKE OF GENIUS Innovative formulations can make a company the major success. Mr. Arup decided to start this venture as he desired to serve the society with a noble cause as the zeal to provide the patents with better health measures constantly poked him. His intention behind the commencement of this venture is not about deriving profit from the patient’s convalescence but to offer him a measure that can alleviate the adversities in the treatment procedure. A touch of innovation along with empathy towards the consumers is the motive behind this venture that has been firmly proposed by him.

and BE Electronics from NU. With over two decades of rich experience of working with Fresenius Medical Care and Nipro Corporation of tackling National and International dialysis Business, he realized the product and services gap in Dialysis focused healthcare facilities. The realization made him coin the idea of offering better Hemodialysis treatment, Software and Consumables to the people who are being adversely affected due to this gap. The dynamic business leader has been involved in PPP Dialysis turnkey projects with Central and State Government under the NHM program. During his tenure with the NHM program, approximately 50,000 dialysis treatments were added to community healthcare services at different medical colleges, district hospitals, sub-divisional hospitals, and corporate hospitals. Almost 6000 patients got benefitted from these initiatives.

STRUGGLE STORY As a new venture, there was a fair share of ups and downs along the way and many learning experiences as well that Arivation healthcare tackled. For a startup, it is always an uphill climbing to convince the society and the consumers to consider it over the big players in the relevant field. Along with this, team and workforce management are also quite a hard job for a start-up. It is challenging to convince people to join a new venture as they are not well aware of the policies of the company that has just intervened in the market with an innovative idea and cannot assure the employees with high salaries and great perks. But the Company dodged all these obstacles and carved its niche in the market.

INCEPTION STORY Arivation Healthcare is an ISO-certified Firm established on 13th of August 2019 and is well recognized by Startup-India. With the vision of rendering products and services to patients in the area of Nephrology, the Company has developed a Portable Water-Treatment System for Dialysis. Recognizing the adversities of the patients who have to rush to the hospital for performing dialysis, Arivation Healthcare has aimed to provide Dialysis at the bed side of patient where ever the patient is in the Globe.

SIGNIFICANT CONTRIBUTION IN COMBATING THE DEADLY COVID- 19

DIFFERENTIATING FACTOR The unique business module propagated by Arivation Healthcare includes medical products like a patented portable Water- System and consumables like dry Dialysate powder that is commonly used in the dialysis procedure. As per Mr. Arup, there are a couple of machines in Europe and in the USA only; that are quite expensive and cannot deliver desirable results with Indian water. This water-system is specially customized for Indian water only which gives them an advantage in the relevant market. The System will also aid the initiatives of the Government of India by enabling dialysis facilities to rural and non-accessible regions as well.

In the current scenario when the whole world is fighting the novel CoronaVirus, the innovative solution by Arivation Healthcare has rendered an added advantage to design isolation ward by taking the multiple organ failure scenario for the COVID 19 patients into consideration. ‘Portable RO system for Dialysis’ has given a choice to give renal treatment at bedside anywhere in isolation ward for the patients in need of dialysis.

Mr. Arup has also planned to launch an app shortly that will allow all the nephrologists & Dialysis centres in the Country easily accessible for the patients in the need. It is a common platform so that all the stakeholders or involved parties can get optimum benefit from each others.The Platform mentioned above will bridge the gap between the patients and the nephrologists with ease, especially in case of an emergency. The Key Official being an MBA possesses effective market intelligence and research strategies that give the Company a differentiating factor with a perfect blend of marketing strategies and the healthcare

Some of the infected pateints need support in multiple organ failure scenarios and at that time, providing renal treatment becomes crucial.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

CATTS LABS AND RESEARCH PVT. LTD. Ensures Qualitative Testing and Analysis in the Arena of Pharmaceuticals J.S CHADHA: Group Chairman MANPREET SINGH: Marketing Director Dr. Amit Mishra | Business Connect Living up to the standards of quality and its assurance is quite indispensable in this present era. It’s importance in the pharmaceutical industry quadruple as the medicines are the potent sources of healing and curing n number of diseases. Thereby, well-structured and effective laboratories with qualitative testing equipment and practitioners become quintessential in ensuring the quality of Pharma services. CATTS Labs and Research Pvt. Ltd. are the pioneers of exemplary Research and Analysis in the respective arena.

DEPTHS OF THE COMPANY Catts Labs & Research Pvt. Ltd., a Govt. approved and GLP Certified & NABL Accredited Testing Laboratory. It is also an ISO (9001:2015), (18801:200) certified company, providing expert Chemical, Instrumental Analysis & Microbiological testing of Pharmaceuticals, Cosmetics, Ayurveda, Homeopathy, Water, Food & other related products and raw materials. CATTS Group is led by a dynamic group of individuals with many years of enriching experience in their respective fields. CATTS is headed by the Group Chairman Sh. J.S Chadha, possessing a vast experience & expertise of more than 4.5 decades in the field of analysis. Manpreet Singh is the ace Marketing Director of the Company. With his phenomenal Marketing strategies and planning, the company is touching the crescendo. Ensuring a state of the art analytical and research, the Lab is equipped with the latest hi-tech and analytical equipment like FTIR, UPLC which deals with Identification & Quantification of different product, HPLC, GLC, AAS, UV-VIS, etc. They employ highly qualified & experienced technical personnel to perform tests to deliver precision & accurate test results. CATTS continually invests in highly trained scientific staff, leading instrumentation and new methodologies to ensure high accuracy and efficiency.

J.S CHADHA

Group Chairman www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

CATTS LABS is recognized as a quality solution provider and partners with MNCs and leaders of various industries to provide solutions to their analytical problems. They are known in industry circles as a provider of quality services with the highest level of integrity and transparency. A loyal client base of satisfied customers that includes large corporates, academic institutions, small and medium businesses, government organizations and individuals.

stability and flow properties you need for complex formulations. With their robust support, you can achieve a greater understanding of your product composition and performance. Scientific evidence is a powerful marketing tool for your products, and their claim substantiation services can prove product performance and help you support your advertising claims. Food Testing: The Lab offers highly dependable Food Testing Services which include processed foods, honey, milk & milk products, cereal flour, pulses and starch, bakery products, spices, infant food and infant milk. Added to that, health care products and essential oils can also be tested under the banner of Food Testing Service.

From Pharma to tonics, energizers to food supplement, Ayurvedic to Herbal, from Food to agro products from Cosmetic to Moisturizers, soaps to lotions, CATTS LABS & Research Pvt. Ltd is a trusted, unbiased and professional testing laboratory that can help you to prove the efficacy and safety of your products.

Environmental Testing: They undertake Environmental Pollution Monitoring & Analysis for diverse industries across India. Maintaining a focus on providing accuracy and reliability, they have managed to successfully serve a diverse set of clients in India. Environmental Pollution Monitoring & Analysis (Air, Water & Waste Water, ETP, STP WATER, and Noise) is undertaken by a diligent team of professionals who possess the necessary know-how in different areas concerning the environment.

ESSENTIAL SERVICES IT OFFERS: Drugs & Cosmetic Lab: They have a well equipped lab, having the latest instruments of international brands. The lab is headed by highly experienced & professional staff. Different sophisticated instruments include UV-VIS, FTIR, GLC, and HPLC & AAS (with VGA & graphite furnace). Apart from routine testing, they provide analytical solutions by carrying out Analytical Method Development & Validation for different products including FAILURE ANALYSIS. Tailor made Training Programs are also carried out apart from routine training to chemists for upgrading their skills.

Failure Analysis: CATTS Labs help to determine the root cause of failures in your Pharmaceutical, Cosmetics, Ayurvedic, Food Products & packaging materials, our expertise helps to provide fast and effective solutions. They solve failures during and post manufacturing to help ensure your customer’s safety

Ayurveda & Homeopathy Lab: Testing for Ayurveda, Unani & Homeopathy Products & Raw Materials is being carried out under the strict vigilance of expert doctors in respective fields by using the latest techniques.

Analytical Training Services: Training is an essential part of any industry. Particularly lab testing is a very crucial subject and there are hardly any or very few centers in the country which provide such training. Keeping in view the need for industry, they at CATTS LABS have devised various analytical training programs for fresh candidates to make them ready to be absorbed by industry for analytical work in the fields of Pharma, Ayurveda, Cosmetic, Food & food products, & allied industries.

Microbiology Lab: CATTS Labs now offers Microbiology Testing to fulfil QA/QC and regulatory requirements to help their clients in finding the root cause of failures and develop the next generation of products, coupled with their Chemical, Physical and Surface Analysis capabilities. The addition of Microbiology Testing means that they can now offer their medical device related pharmaceutical and consumer healthcare to clients all the testing, analysis and development they need.

They also provide training to experienced ones to upgrade their skills to boost their carriers.

Product Testing: Their accredited laboratories are equipped with stateof-the-art testing and analytical instruments to help manufacturers, importers and exporters to understand their products and prove packaging claims. They test to industry standards using approved test methods and develop bespoke methods when standards are not available. They test products to provide detailed analysis for materials characterization, product development, and quality control purposes and to prepare for regulatory submission as well as support to achieve the rheology,

Industry specific dedicated training programs are also being undertaken to fulfil the requirements of the industry. The presence of CATTS Labs offshore is to provide the quality services worldwide & make CATTS Labs a global name in the field of Analytical testing field. Its mission is to create awareness among the masses about the importance of quality of products in day to day life of the society we live in. Email Id: manpreet@cattslabs.com

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

LIFESTYLE

Supreme Fashion Accessory

Sunglasses are the ultimate fashion accessory, almost worn by everyone, and without them most wouldn’t leave home. When the sun is glaring off the town and you pick your sunglasses out of your back, once you lip them on, you instantly change your appearance.

Reasons Why Sunglasses Acts More Than Just An Accessory It’s no longer a medical necessity, just a style need. The dreary vision-correcting computer machine revamped surprisingly into a cool and swanky faddish accessory. The rage is so strong that, just for the sake of fashion even people with perfect vision wear lenses.

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Here are some reasons why, before you head out the door, you’ll want to catch those shades: PROTECT EYES FROM UV RAYS One of the most significant advantages of wearing sunglasses is that they shield the eyes from the sun’s harmful ultraviolet radiation and the fragile skin around them. Exposure to UV can lead to cataracts and cause glaucoma symptoms worse. Moreover, about to 10 per cent of skin cancers are found near the eyes. Choose glasses that cover the eyes entirely and make sure that they have 100 per cent UVA and UVB protection.

PROTECT EYES FROM GLARE Sunglasses not only let you see better when it’s light outside, but they also decrease the amount you need to squint by the cutting back on the sun. Squinting will lead to headaches, exhaustion and eye pressure, as well as the formation over time of fine lines in the skin around the eyes. When you squint, it’s also difficult to see clearly, which can lead to injuries, particularly when driving. Maximum glare safety is offered by polarized sunglasses. DARK ADAPTATION After you are exposed to intense sunshine, sunglasses allow you to refocus your vision. If you will not adapt for long stretches after being exposed to the sun, your night vision may be impaired. You’ll find it hard to see the road while you are riding at night. Riding becomes risky when you haven’t been wearing shades.

Some Top Sunglasses Brands RAY-BAN A debut back in the 1930s, the Ray-Ban Aviator sunglasses made their airline flights more popular, and the legends of the era were pilots. The Italian-based company offer polarised lenses to shield the eyes from sunlight. In the 1980s, with the release of films such as “Top Gun” and “Risky Business,” these glasses gained attention.

MAUI JIM In the early 1980s, Maui Jim sunglasses made their debut at a hotel pool in Maui, Hawaii. By 1988, the mainland was just starting to see them. This sunglasses are built for males and females alike. Many of the models have polarised lenses of varying colours that shield against the sunshine glare. VERSACE In 1978 Versace was started, this Italian fashion house made its debut in Milan, Italy. Versace sunglasses are known for their ornate, female-centred logo, and their wrap around and aviator styles are common. Much of the lenses are polarised to shield the eyes. Some women’s styles involve ornate and lavish details. 23

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EARTHVEDA

Cure, Balance and Care with Ayurveda “Made in India, shared with world” Ashwathy Nair | Business Connect

EARTHVEDA

JINANG SHAH Managing Partner

Redefining the Ayurvedic Sciences with its exclusiveness

The hectic pace of modern lifestyle has made the man feel burdened with inexplicable stress and anxiety. Today, on one hand, technology has brought an extensive amount of ease and comfort to our lives, on the other hand, it has also nurtured restlessness and aggressiveness within us with no substantial cause behind it.

human body. Today, the demand for ayurvedic products is growing in leaps and bounds, owing to their minuscule side effects and outstanding health benefits. Due to this, numerous enterprises are queuing up to taste the advantages of the brisk evolution of ayurvedic proprietaries. But, only a few are truly adhering to the core values and ethics that are propounded by this ancient medical science.

Amidst this chaotic sphere, healthy living seems like a pie in the sky. To the exponentially growing health issues like hypertension, diabetes, kidney diseases etc, Allopathic Medication has been proved drastically inefficient. In turn, numerous studies are providing substantial facts that opting allopathic treatments in a long-run can cause immense damage to the body. Acknowledging these aspects, people are now turning their faces towards traditional medical systems. And in this respect, Ayurveda is creating a great buzz across the globe.

AN OVERLAY OF THE COMPANY Ayurveda Research and Life Sciences LLP is one such eminent name that is expanding its horizons in the Ayurvedic Community with its exclusive Ayurvedic medicines & Ayurvedic health supplements. It performs its business operations under the brand name – Earthveda. Extensively focused on transforming the way people perceive Ayurvedic healthcare, this MNC is proving its fortes via a gamut of effective products. Earthveda is one of the few companies in Ayurveda to have its extensive presence in the USA alongside showing extreme existence in more than 100 retail outlets on the East Coast alone. There is an intuitive, user-friendly eCommerce website of Earthveda that addresses customers & their requirements at the forefront with

Ayurveda ensures to weld the modern-day lifestyle with the ancient wisdom of living a healthy life. It cardinally focuses on infusing human lives with health-oriented benefits of natural substances and herbs while restoring the overall balance of a

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

a gamut of exclusive products like Immunite Tablet, DM Care Tablet, Ayulith Tablet, Icecool Tablet, Herbal Teas, and much more. The Managing Partner, Jinang Shah is continuing with the legacy of his father – Dr Harshad Shah, who is the Chairman of this phenomenal enterprise that earlier exported high quality premium ayurvedic raw material in the relevant industry. Mr Jinang has been the man behind the absolute transition of this company into Ayurvedic properitary Medicines & Herbal supplements company. “With establishment of this revolutionary enterprise, he envisioned to formulate such products that will bring positive changes in people’s life and alongside syncing with his commitment towards sustainable development & working towards the goal to make the world a better place for us and our future generations.” MODERN APPROACHES AND TRADITIONAL METHODOLOGIES UNDER THE SAME UMBRELLA The exceptional mission of Earthveda is all about the usage of modern technology in the formulation of ayurvedic medicines & herbal supplements by performing extensive research across the industry. Mr Jinang reveals that he aspires to make acceptance of Ayurveda as simple as the Allopathic medicines across the world. Additionally, the prime motive of the organization is to promote the ‘healing power’ of Ayurveda be the guiding light to a healthier future. MEET THE MEN BEHIND EARTHVEDA Dr Harshad Shah is the Chairman at Ayurveda Research and Life Sciences LLP. He is a BAMS and one of those few doctors who have been certificated by the ‘Royal College of General Practitioners’ in London. He is an Ayurvedacharya with 35 years of enriched experience of healing people with the help of Ayurvedic science. Under his guidance only, all the formulations of the Company have been a roaring success. Mr Jinang Shah is a Double-Graduate. He is M.Tech in Biotechnology and MBA in International Business Management. While travelling across the world, he witnessed the mushrooming growth of Ayurveda in different countries. According to him, it was the prime motivating factor that made him enter the respective industry while adjoining his father’s vision to offer better health to people. The dynamo’s thought leadership and crystal clear approach allowed the Company to expand its reach across more than 15 countries. For the future, he has envisioned to ensure Earthveda’s presence to over 50 countries by the end of 2025. UNVEILING THE KEY DIFFERENTIATOR Mr Jinang elucidates that Research and Development is the crux that allows them to ensure an edge over the peer organizations. “I performed rigorous R&D and Manufacturing process for the formation of finished Ayurvedic medicines & herbal supplements as my keen interest was to significantly contribute to the development of Ayurvedic medicines while promoting such products to every corner of the world.” continues Jinang. ‘Immunite Tablets’ are some of the top-seller products that naturally boost immunity & can be taken by any group of people without any side effects. Moreover, DM Care Tablet that regulates blood sugar without any side effects is one of the top-performing products in their product portfolio that has earned worldwide recognition.

ensures intense clinical studies and researches on the raw material as well as the finished goods that inclines the medical practitioners to refer their medications to the respective patient. Apart from that, Earthveda customizes its formulations as per the geography, demography, lifestyle and food habits of the populace that enhances the product’s efficiency & potency. This aspect has allowed it to get a competitive edge effectively. This type of country specific formulation of ayurvedic medicine is not done by anyone else. Owing to immense R&D, team Earthveda has developed a medicine that will be helpful to millions of people fighting the tough battle against Cancer. It will help people recover and stop the reoccurrence of cancer postchemo. Addressing the exclusiveness of this medicine, Mr Jinang states, “This medicine is developed by using 99% standardized Curcumin (Turmeric) in oil form which is fat-soluble & forming micelles with other ingredients like Giloy, Kalonji & Amla. So, we combine modern scientific techniques with the age-old wisdom of Ayurveda.” SYNERGY WITH TECHNOLOGY As technology has become an indispensable part of our lives, it is almost impossible to overlook it to excel in any industrial domain. Resonating with this notion, Earthveda has established a fully-fledged functional laboratory in the manufacturing plant. Be it TLC or Gas Chromatography or HPLC, every automaton testifies for its harmony with the technology. It’s state-of-theart R&D Laboratory is far more advanced in terms of technological advancements than many allopathic laboratories. The thoughtful insights with the techdriven approaches have allowed them to achieve several accolades in their favour. Talking about the achievements and accolades attained by Earthveda, Jinang states that their exclusiveness has granted them with a multitude of awards. So far, the Gujarat Government has recognized its behemoth contribution in this industry and rewarded it with ‘Finest Research-based Ayurvedic Company Award’ in the respective state. Moreover, the Government of Iraq has recognized the benefits of their diabetes medicines and offered them with a recognition award. Recently, Earthveda has been felicitated by ‘North American Ayurvedic Association’ for its extraordinary support offered to the ayurvedic doctors in North America. The list of the awards and accolades is quite lengthy, but Jinang believes there is a long way to go and redefine the Ayurvedic landscape with the innovative offerings to let the world enjoy the innumerable benefits of this ancient science.

Furthermore, he explains that his team considers the Vedas or ancient scriptures for the formulation of the medicines and later on, perform extensive research to find a unique concoction at the end. He has acknowledged the gap in the industry, where the ayurvedic medicines are not been rendered to the targeted masses with enough research papers backing the claim for the treatment. Contrary to this, Team Earthveda

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

INTELLIMED HEALTHCARE SOLUTIONS Redefining the Healthcare Ecosystem Sugandh Bahl | Business Connect The Health care industry has a crucial role in healing the world, with indepth analysis and research on medicines, medical devices & equipment. Diseases and related sufferings in the world upsurge its demand , dependence and involvement of a multitude of stakeholders, like physicians, patients, payers, policy makers and other health care professionals across the globe. IntelliMed Health Solutions, as the name suggests, is one of the experienced players in the healthcare ecosystem to provide pragmatic solutions, related to the growth of the healthcare industry. Several startups are emerging to cater to the increasing demands of solutions, concerning the healthcare ecosystem. On the same notion, IntelliMed Healthcare Solutions was formed around 8-9 months back in August 2019. Following out-of-the-box approaches, the objective of the Company is to render innovative and practical solutions in the area of medical affairs & market access, clinical & economic evidence, regulatory services for pharmaceuticals, medical devices, and nutraceutical companies.

Dr. Anish says | Director

“With experience, you can win the trust. Moreover, if you can appropriately deliver the quality of solution and within the estimated time, then you can

“

create an unbreakable faith.

ON THE SAME NOTION, INTELLIMED HEALTH SOLUTIONS HAS PIONEERED THE DOMAIN WITH EXQUISITE SERVICES. www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

BUILDING THE TRUST

STRATEGIC MEDICAL AFFAIRS FOR BUSINESS GROWTH IntelliMed Healthcare Solutions, has the expertise & experience to ensure that your product has the scientific edge which will help you to better connect, communicate, and convince your Stakeholders. IntelliMed Healthcare Solutions, helps in differentiating your product in a crowded competitive environment and delivering the value.

The foremost thing for any business is to win the trust of its customers by delivering quality services along with other benefits so that customers repeat.

LISTENING TO YOUR DOCTOR’S VOICE

Technology plays a pivotal role in almost every domain and the advent of digitization across the globe has unfurled the flag of incredible development and success. IntelliMed Healthcare Solutions develop a multitude of technologically advanced ‘Apps’. One of the applications has all the records of the physician’s or doctor’s instructions or advice to the patients. So, whenever the patient wants to see the prescription, then he or she can easily open the app and look at the medication, diet, exercise, etc, his doctor has recommended. People become very happy because they are hearing in their doctor’s voice.

Dr. Anish Desai MD., FCP(US), PGDHEP is the Director and co-founder of IntelliMed Healthcare Solutions. Besides this, he is also a Honorary Professor of Pharmaceutical Medicine at (MUHS) Maharashtra University of Health Sciences at KEM Hospital in Mumbai. With his abundant and enriching experience of more than 25 years in the Pharmaceutical & medical device industry, he has pioneered the domain with exceptional expertise, and thereby he is using every bit of it at IntelliMed Healthcare Solutions.

ENSURING THE QUALITY

People are at the centre of the organization and they are considered to be the most essential assets for the company. IntelliMed Healthcare Solutions comprises a team of highly qualified people like Phds, medical graduates,PharmDs etc. Moreover, the healthcare Company organizes training and workshops to sharpen the skills of people to deliver the best to the clientele.

Gradually with the delivery of the finest services, IntelliMed Healthcare Solutions has been successful to work for several reputed Indian & MNCs by offering innovative & cutting edge solutions to these companies. The team comprises of qualified & enthusiastic professionals and associates, who work around the clock to deliver their expert advice and services.

FUTURE PLANS

There are two strategic models on which the Company is currently working. The first is Contract/outsourced Medical Affairs, in this model IntelliMed Healthcare Solutions offers strategic and individualized support to mid-size companies in terms of regulatory, medical and clinical expertise.

IntelliMed works on the four core competencies, which are the distinguishing factors that help in escalating the performance of the company. The 4Ds that play a very crucial role are Data, Differentiation, Dissemination, and Diligence. Describing these potent Ds, the Data part refers to clinical & economic data, patient safety data, and regulatory data. The second is the Differentiation part that deals with differentiating the products & services from the rest. Dissemination is related to different stakeholders, it can be clinical stakeholders, payers, providers, policy makers, patient’s education, care providers, health economic evidence, the fourth is Diligence is related to the identification of products, identification of therapeutic areas related to Nutraceuticals, Medical Devices & Pharmaceuticals with extensive market research.

The other one is the Aggregator model in which the Company can use the expertise in the market whenever it is required. It is used for upscaling the model and operations.

Switching from these essential components to the area of specialization, IntelliMed Health Solutions has expertise in offering services to the companies that are in the areas of cardio metabolic, dermatology, anti infective & immunologicals, gastroenterology, oncology, orthhopaedics, general surgical fields, etc.

IntelliMed Healthcare solutions intends to play a pivotal role in the growth and evolution of digital healthcare.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

CUISINE

Ground-breaking Business Trends for FOOD & BEVERAGE Companies There is always a change of preference, that’s a human nature where people often get bored with choosing the same kind of meal every day. Bold flavors and meal-replacing snacks are always at the lead when it comes to food preferences, health, and wellness, immunity-boosting food. Consumers are more often nowadays, looking forward to nutrition-packed foods. An increase in the demand for healthier, quality frozen food products to fit in with changing lifestyle, more importantly for the maturing millennial generation who are busy in making a balance between a healthy family and career. The millennial consumers are more “clean eaters” than any other generation and intend to have a strong interest in what they are eating, how is it made, and by whom. Today is a generation that lives in a world where they can instantly access to information and if the consumer is unable to understand or find out about how a product is made and what is it inside it, they simply choose to leave it behind and switches to alternative products made by companies that have a more convincing and genuine commitment to sustainability and improvement of the environment.

Safety, Sustainability, and Transparency is all that matters Consumers are more into demanding information about the food they eat, food safety is the main thing food and beverage industries focus on and it is now costing billions each year. The industry finds it more important to pinpoint safety issues immediately; from the people who are growing to the manufacturer, distributor, and beyond. The food companies need to be more focused on waste reductions as the consumers are more into demanding sustainable, transparent production and packaging in the products they purchase. As per the customer’s demand, the quality control and safety of the food products must be at the top.

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The Constant Rising Costs and Increased Ambiguity Growing uncertainty in the marketplace is a matter that is faced by the food and beverages company. Some companies of food may look for smaller warehouses that can manage supplies, but the rising storage costs may be prohibitive. Another uncertainty that includes here is increased labor costs and tightening workforce challenges. The companies are also facing issues with on-time delivery due to the ongoing truck driver shortage.

Innovation and Variation Purchasing has vast availability of products, with so many different products that are available for the purchase in a crowd of channels like starting from in-store, farmer’s markets, online, social media, and more. The product innovation and differentiation are considered to be important in the food and beverage companies. Creating some solutions that would meet consumer preferences around sustainability such as edible packaging will be on the growth. The innovative way to automate repetitive processes that provide good opportunities for businesses in the matter of improving production, back-office processes, supply management, fulfillment, and delivery. Adding to that, using acquired consumers and business data for better business decision-making will be implementing a comprehensive digital strategy.

Merger and Acquisitions Companies looking forward to spreading their investments across smaller brand acquisitions in accordance to round out product and geographic portfolios versus investing in their own research and development to help in saving time as well as money and reaching new customers. Private Equity (PE) companies that have operated in the consumer brand space will have a need to adjust their strategy along with looking for deals further down the market. The companies will even take on acquisitions in segments that have better prospects as a salty snack food, snack bars, cookies, and ready-to-eat meals, even if they are outside their traditional business.

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Sugandh Bahl | Business Connect Healthcare delivery has historically been regulated by institutions such as hospitals and healthcare systems that are hierarchical. However, a wide range of new organisational forms have arisen in both public and private sector as the demands of delivering care under scarce resources have risen over the past decade and gradually moving towards the ultimate aim of achieving Universal Health Coverage. This ranges from managed care institutions, regulatory bodies, healthcare solutions and management firms for private healthcare delivery and other healthcare organizations, diagnosis-specific service arrangements with specialist providers, such as home health care and rehabilitation firms. With technological advancements, healthcare delivery process is becoming more efficient by using advanced technology at different steps. With hospital beds and in-house resources stretched more than ever during this crucial time, healthcare solution providers are helping patients and organisations to manage the care better. Not only does this free-up space for efficient treatment, but it prevents costly and life-threatening readmissions by diagnosing problems before they arise.

Minister of Health

CAMEROON

Furthermore, healthcare providers must continually balance the responsibilities of compassionate patient care with the demands of essential administrative activities in good and bad times. Here, Business Connect Magazine introduces you to Intellio Healthcare, the emerging healthcare solutions provider in India.

outreach of their teams is the coresuccess driver of their underlying philosophy of providing the best services at the most affordable costs. They have identified and developed relationships with their partners that they leverage for their clients to serve their needs in a timely andconsistent manner.

Intellio Healthcare is a healthcare solutions firm focused on providing the support that facilitates healthcare organisations in providing the best quality health at the mostaffordable cost. At Intellio, they bring together a team that harbors a passion for healthaccess and innovation. The experience and

Management Team at Intellio Intellio Healthcare’s seasoned and assertive team is led by management with a combination of strategic and organisational healthcare skills. Management brings tremendous expertise from across the fields of healthcare, which has helped to share

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comprehensive and long-established collaborations. The team consists of seasoned industry experts who have assisted companies in the creation and enhancement of operating margins in business strategies. The members of the team have worked throughout regions such as India, Africa, the USA, Canada, and Europe. They consider the needs of different communities and direct the best practices worldwide. Dr Vineet Arora (Director) is an experienced healthcare practitioner in the healthcare industry, with a significant history of working. He has pursued his Master of Business Administration

same thing. Several members of the Company’s leadership team even expand their mentorship outside the workplace to assist team members in all facets of their lives, helping workers be efficient. Throughout the business, this mindset of helping and supporting each other is passed from colleagues to clients and partners. Dr Vineet Arora says that “Start with what you think, only then do you know what else you can do. Start with the aim of building relationships, and whatever can come, never compromise on your beliefs and ethics. That’s what defines you and forms the future. He further adds that “It is understood at Intellio Healthcare that success is not just about reaching achievements, but also impacting lives along the way. So whatever initiative you set out to create, the advice will be to find a target to give back for everything you get. It offers an everlasting fulfilment that is indeed the greatest accomplishment of creation”.

Dr. VINEET ARORA | Director (MBA) from the Indian Institute of Foreign Trade based on International Business. Meanwhile, Mr Mukesh Panchal (Head of Sales & Marketing) is an experienced professional with 10+ years’ experience in the healthcare and technology domain, and Dr Ritika Jindal who is specialized in Healthcare Management heads Operations and Strategy Department. The team of young professionals, their creativity and innovative thinking at Intellio Healthcare have become the foundation that has driven development at the organisational level. In developing good relationships around the planet, they have invested their time and energies. The greatest strength is the faith and trust that the business partners of Intellio Healthcare have in them. The motive is also to link, competitively selling, with individuals around the world, and they are even affiliated with renowned brands such as Vissco, Microgene, Accusure, and Steelcraft. At Intellio Healthcare, strategic support, on-demand services, and global sourcing are the foundations of growth. Besides, they believe in fostering a fun and versatile work culture at Intellio Healthcare that allows workers to act like a family and watch each other’s back. The Organisation is committed to the professional and personal growth of its employees. They often allow the role model to play, generating the action by showing the

This Company’s customer base presence ranges from pan India to around the globe in countries such as Cambodia, Brunei, Canada, Middle East, South Pacific Islands, and Eastern and Central Africa. The Key Focus Areas of Intellio Healthcare The Company revolves around the delivery of healthcare. So, the ideology of Intellio is focused on excellent service and the highest level of quality. By developing and maintaining an efficient quality control system, Intellio consistently works hard to achieve customer loyalty and believes in long-term partnerships and shared development as a goal. The Company is interested in bio-medical devices, hospital consumables and other materials, and this is of great benefit to the healthcare sector in which Intellio Healthcare is affiliated. They are working to become global partners so that in this time of crisis, they have sufficient supplies of medical requirements. Intellio Healthcare has a quality management team to ensure quality levels, and they are often partnered with famous brands that have quality certificates. They only work with brands that have qualityassured goods. 35

By providing quality goods and services within specified time limits, the Company has invested its time and efforts in building strong relationships across the globe. Intellio Healthcare has remained inspired by the confidence and loyalty of business partners, and it helps them retain quality, and that is what this Organisation is known for. Besides, the team at Intellio believes in introducing creativity without sacrificing on quality with evolving requirements. Intellio Healthcare is proud to encourage universal health coverage by working to improve underdeveloped and developing countries’ healthcare systems by providing their health services to countries such as Cambodia, Brunei, Vietnam, Eastern and Central Africa, Canada, Middle East, and South Pacific Island by promoting goods manufactured in India and leveraging professional Indian labour. Also, they have spent their time and energy around the world in establishing good relationships. Corporate Social Responsibilities of the Company Intellio Healthcare is doing its part for Corporate Social Responsibility by supporting hospitals and nursing homes by supplying them with free medical supplies and PPE kits and also helping by empowering new COVID facilities at the lowest possible cost. They also support NGOs that provide food and shelter to the poor, especially during the day. Having provided Intellio Healthcare services across multiple geographical locations in underdeveloped and developing countries, the Company’s goal is to collaborate with healthcare organisations in developed countries and extend integrated sector services that will eventually support the Organization’s commitment to universal health coverage. At last, this Organisation would link with the established healthcare industry by leveraging the team’s exposure and understanding by carrying out advancements and technical improvements in healthcare delivery shortly.

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

CREATING SPECIALISTS FOR MEDICAL CODING AND BILLING REALM

Avishek Singh | Business Connect

ithin the last few months, the Covid-19 has forayed the globe as an uncontainable contagion. The chaos has created a severe disturbance, in many industrial verticals and has also shut down the operation of many companies. However, medical coding and billing, and healthcare remain unaffected, proving its diligence and requirement of Data analytics in healthcare. One such unyielding firm is Medesun Health Care Solutions, located in Hyderabad-Telangana State and Delaware, USA.

Dr. MERIYALA SANTOSH KUMAR GUPTHA | CEO

OUTLINE OF THE COMPANY

a turnkey in his career, where he received profound training under AHIMA-USA. Dr. Guptha has been a respected World Record Holder in training with 42 certifications including CCS-P, CCS, CPC, COC, CIC, CPC-P, CRC, CCC, CPCO, CANPC, CPB, CPMA, CEMC, CEDC, CIMC, CFPC, CUC, COBGC, CPCD, COSC, CPRC, CPEDC, CHONC, CENTC, CRHC, CGIC, CASCC, CGSC, CSFAC, CCVTC, RMC, RMA, CMBS, CMRS, CSCS, CSBB, FCR, FNR, FOR, CHA, CHL7. He is also an AHIMA Approved ICD-10 Trainer, as well as AHIMA ICD-10 Ambassador and has inculcated 15 years of experience in the field of Medical Coding and Billing.

A VISIONARY LEADER IN THE PANEL

The idea of founding Medesun came in his mind in 2003, while he was serving in a US-based health care company. Working as a medical coder, he observed the effects of globalisation in the healthcare domain and how it will bring change in the space. He understood that companies were aiming to outsource medical billing and coding process to India. The scope was formidable although, India lacked trained and certified Manpower.

Medesun is a leading global platform that offers training and services on medical coding and billing. The area of focus for Medesun resides on specializations like HIPAA, HL7, ICD-10 (International Classification of Diagnosis – 10th Revision), CPT (Current Procedural Terminology) and HCPCS (Healthcare Common Procedural Coding System) for supplies and drug coding, ICD-10-AM-Australia Medical coding and Saudi ICD-10-AM Medical Coding Training. Till date, Medesun has nurtured over 5000 students and flourished its services to many foreign nations like the US, NZ, Australia and the Middle East.

The company was founded by Dr. Santosh Kumar Guptha. Dr. Guptha was born and raised in a moderate middle-class family. His father was a salesman and mother a homemaker. None of them had the opportunity to attend college. However, Mr. Guptha was highly empowered with the value and significance of education. His implementation to ICD-10 became

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

Discovering the opportunity, he introduced Medesun Healthcare in the market. The principal objective was to nourish brilliant minds in medical billing and coding and furnish skilled manpower to the health care industry.

growth in the last few years and students have been placed in remarkable positions in the healthcare industry across the globe.

SUSTAINING AMID THE COVID-19 OUTBREAK

The Novel Coronavirus has brought the world down to its knees and presently is the most trending catastrophe. However, the crisis hasn’t stopped the functioning of Medesun. As soon as the lockdown was announced, across the nation, Medesun stopped training at locations to ensure safety and started online training for their students and prospective coders. Medesun has a very robust training methodology that integrates cutting-edge technology with cultured knowledge. Their employees are very enthusiastic towards their job and have ensured a freewheeling and engaging training framework.

UTILIZING KNOWLEDGE TO CREATE SPECIALISTS

Medesun has incorporated an adept team that train students on clinical knowledge, practical application, gap analysis and communication. The growth in the healthcare territory shown a steep demand for individuals competent in medical billing or coding. Comprehending to this, Medesun is providing assured training while sparing no effort in creating industryready professionals. The company has partnered with many pharmacies, nursing and degree colleges and Govt. aided organizations to create medical billing and coding savants in the Indian youth. With its intense and fathomable knowledge, the firm provides training in all specializations of medical coding and medical billing EM coding, ED coding, Radiology, risk adjustment coding, surgery, IP-DRG, ICD-10AM, Tumor Registry, among the others. Further, they prepare students for certification exams like AHIMA and AAPC through a selective set of tests crafted by academic experts.

Even after the lockdown is dropped, The company ensures “Safety first”, as such, is focused on following all the precautions procured by WHO and govt. like Social Distancing, avoiding crowding, using sanitizers, Masks and ArogyaSethu App in mobiles, reduced working days and hours in the month and enlightening their students on the safety and precaution of travelling outside.

A PROGRESSIVE PLAN FOR THE FUTURE

Looking at the current era, Dr. Guptha interprets “As healthcare costs are skyrocketing, proper statistics on time will help in risk adjustment and healthcare cost control. Coding allows a statistical analysis of diseases and treatments, diagnosis-related group reimbursement, and easier observance and tracking of epidemics or pandemic events. It also helps inform planning with the medical organization’s decision support systems.”

Shedding further light on this, Dr Guptha asserts “Students often face a dilemma while investing money for certifications or placement in progressive organizations. When it comes to medical billing and coding, the industry has enormous opportunities for efficient professionals. Our organization has exquisite knowledge and all the notable certifications that can help learners thrive in the arena”. Apart from training, Medesun organizes workshops, job fairs and seminars to help students with their professional career.

Dr. Guptha strongly believes that proper medical coding can produce valuable diagnostic data, which can be utilized for research and education, including the betterment of patient care. Henceforth, Medesun is focusing on instilling a strategy to implement medical coding in state and central government health schemes by leveraging “Ayushman Bharat”, A bright initiative by the central government.

FACTORS THAT SIGNIFY THEIR FORTE

After gathering a huge trove of knowledge, Dr. Guptha believes - to create individuals that can have an impact in the healthcare space; one has to master the art first. His enormous knowledge and impeccable training methodology have guided many students, who at present are managers and Vice Presidents in medical coding and billing companies. On the same notion, Medesun has also employed more than 20 skilled professionals with immense experience in the US healthcare industry. Their exposure to training students helps them get an edge over their peers. With a good collection of trainers, Medsun has built a harmonious relationship with students that generate interest.

Although India is still at the emerging stage of medical coding and billing, Dr. Guptha looks forward to elevating the nation to the next level through his entrepreneurship. Having a well-cultured leader and proficient trainers, who are certified by AAPC and AHIMA US, the company aims to continue as the apex in furnishing exemplary candidates for the healthcare arena. Even in this dearth period, Medesun has shown its enthusiasm and hard work. The company has incurred a 200% increase in revenue, within the last five years and are aiming to build a 500 seater coding service company by 2023. With a team of combined experience of over 100 years, Medesun is striving to become the most preferable trainer and provider of medical coding and billing services.

Medesun also delivers HIM training, HIPAA Compliance training, ICD-10-AM, tumour registry, cancer registry, Revenue Cycle Management (RCM) service and medical coding auditing services, online medical coding training, and internship programs as well. The vast collection of training modules has helped in seeing enormous revenue

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

TECHNOLOGY

HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

MARKETING

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales. No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

SOCIAL MEDIA UPGRADES

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform. User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the realtime information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones. www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

The Fastest Growing Company in the domain of Therapeutic Healing Kriti Anand | Business Connect

Palliative Care - Therapeutic Healing The Prova Way

In the hustle of modern-day existence, subsistence is now a daily fight for sustenance, and indeed, survival. While endeavouring to earn an earnest livelihood ensues, the demarcations segregating work and personal life are dwindling rapidly. Ergo, timelines & deadlines have become the new reality. These days, most are time-tested. Doubtlessly, an excess of anything stimulates repercussions in everything. Inevitably, withstanding such hectic work schedule tribulations weaves a dreadful web of constant stresses, perpetual perturbations, and endless anxieties for the one who endures. Soon, ramifications percolate down to the corporeal level, manifesting as a whole gamut of ailments - lifestyle diseases or acquired disorders. Getting diagnosed through an efficacious prognosis, some get placed on salubrious treatment procedures for augmenting healing. In this scenario, a proper medicinal procedure suffices for expediting the curative aspect. At times, surgical intervention becomes exigent, especially, for ailments concerning the musculoskeletal system. Herein, the significance of a therapeutic orthopaedic rehabilitation system comes to the fore. A recent survey about India’s orthopaedic rehabilitation industry underscores the realm of opportunities awaiting emancipation. With an ever-growing populace breaching the billion mark, and a proportionately burgeoning infirm population, the orthopaedic instrumentation market is poised at a propitious cusp, even as mind-boggling numbers point towards a statistical enormity - $2.4 billion. Founding on the prerequisite traits of compassionate empathy and humaneness, which form the pivotal component in any palliative care, a revolutionary brand foraying into manufacturing of musculoskeletal support belts got established on December 21, 2012, aiming to assuage the suffering of millions. An insightful Tete-e-Tete reveals, how Harsh Mehta is not merely the active director at the helm of affairs of Prova Health Care but, also the quintessential entrepreneur etched with essentials of perspicacious acuity and a profound sense of business acumen - a contemporary era rarity. On getting quizzed, Mr Mehta chronicles the diverse healthcare product range, responsible for a speedy recuperation of their client -

Harsh Mehta Director www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

4. Trust your instincts 5. Eagerness to learn and adapt 6. Touch base with ground realities 7. Connecting with the clients 8. Avoid cutting corners, patience pays Without an iota of doubt, having an average annual turnover of roughly 7o million gives profundity to his words. Sagaciousness to incorporate laudable attributes is a sign of inventiveness, innate within those belonging to resourceful kind. Explicitly, the Head of Prova Healthcare estimates the importance of peerless marketing methodologies over product quality. He vehemently states, “Quality in tandem with frivolous administrative policies is a sure-shot recipe for ruination.”

• Musculoskeletal Support belts 1. Cervical Collars 2. Lumbosacral Belts 3. Rib-chest Belts 4. Abdominal Belts 5. Tennis Elbow Brace 6. Knee Caps 7. Ankle Support • Body Movement Aiding Products 1. Walkers 2. Walking Sticks 3. Quadripods 4. Auxiliary Clutches In own words, the forthright corporate honcho justifies the paradigm -shift from outsourcing production to a comprehensive in-house manufacturing unit, catering to the clientele with specific instruments, which are tailored to fit their requirement, as a much-needed perspicacity in the ever-evolving healthcare sector. According to Mr Mehta, incessant RD forms the crux in the therapeutic avenues, on which a blueprint of ingenuity gets instituted.

There’s no debate to the contrary. Our interaction invoking inquisitiveness traverses reticent matters relating to the inspirational role models in Mr Mehta’s life. Nostalgic recollections about the remarkable contributions by family stalwarts unfurl. Fervid instances of toil by an ageless Grandsire, a sedulous Uncle with conscientious streaks, & a father’s expertise in merchandising, portrays the hidden benevolence encapsulated within a pragmatic exterior. Appending the list are revered names akin to steel baron Sunil Mittal, airline tycoon Richard Branson, & homegrown industrial magnate Dhirubhai Ambani, citing a few.

Additionally, incorporating off-centre marketing initiatives, revamping the hierarchical structure, heralding novel technologies, re-calibrating managerial policies, foraying into the App-based platforms for greater reach, and ushering ingenious revenue enhancing stratagems are measures propelling their organisation towards commercial progression.

Accentuating the urgency of extending the brand worth offshores, the unpretentious man promulgates the plan for turning the company into a global marque. Dodging the curveball on the initiatives of the incumbent governments, both at the centre and state, Harsh invokes prudence, offering a subtle response about how policy benefits are trickling down to ground zero.

To preempt growth stagnation, the bigwig enunciates his organisational forte - perpetually attempting for progress, instead of, brood about past laurels and achievements, thereby, giving them an edge over the rest.

Taking umbrage on the clarifications sought regarding female workforce equality, Mr Mehta fervently asserts that gender equanimity is a prevailing ideology of their corporation, embedded into the everyday functionalities, with apt timings, felicitous job profiles, adequate sanitation facilities, proximity hiring to avoid inordinate commutes, & remunerative maternity leaves as some of the criteria adhered to the hilt.

Incidentally, regarding the ordeals and hindrances endured during the initial days, Mr Mehta categorically lays the onus on substandard quality, quixotic pricing by rivals, apart from monetary enticements for luring their sales team into subversion, with the lamentable intent at sabotaging the reputation, earned earnestly over time. Consequently, their commercial voyage witnessed an unprecedented diminution in market share, followed by a glaring loss of revenues, not to mention the inestimable erosion of stature, leading to the abject lack of self-belief.

Notwithstanding the 60-month inception, Prova Healthcare has more than 100 products making beelines in its assembly line, along with a cent per cent revenue growth in the preceding three years adding to the already illustrious cap.

Subsequently, a rectification of anomalies needed hiring employees from other professional spheres, implying rebuilding from scratch. However, providing ample cognitive leeway that fosters fertile space for visualization of groundbreaking ideas, undeniably, gets the unambiguous nod in his perception.

Once in aeons, treads a mortal whose entrepreneurial brilliance replete with resolute tenacity, unwavering perseverance, self-abnegating zeal, and oceans of forbearance become the genesis of manifesting an entity, which not merely subsists but, transforms into a breathtaking phenomenon, for generations to emulate.

Even though, in these crazy times defining the parameters borders on absurdity, Mr Mehta emphatically articulates his eight-fold mantra for success in the realm of business 1. 2. 3.

Harsh Mehta, heading Prova Healthcare is one such trailblazer par excellence.

In-depth analysis Meticulous evaluation Painstaking research 41

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

VEDANT MAHESHWARI Director & Founder

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

SAVORITE

A RENOWNED AND WELL-ESTABLISHED NAME IN THE PHARMACEUTICALS INDUSTRY ACROSS THE GLOBE Indranil Roy | Business Connect

harmaceutical Industry is at the apex in contemporary times, and its demand is going to upsurge only in the future as the number of health issues is quadrupling. Savorite Pharmaceuticals has brought a dynamic transformation with the manufacturing and distribution of cutting-edge healthcare products. Incubated in the year 2010, under the stewardship of Mr.Vedant Maheshwari, the Director and Founder, Savorite deals with the manufacturing and export of pharmaceuticals & healthcare products. Located in Vadodara, the Company is focused on the manufacturing and exporting of pharmaceutical and healthcare products. The endeavor in drug development, customer satisfaction, and successful product commercialization has helped them to emerge as one of the fastest growing export houses. They have identified the brand building in export as the core thrust area in more than 25 countries (Middle East, South America and Asia). Tapping into newer opportunities, they are planning formulation marketing into life style segment and chronic ailment section.

safety and efficacy of products and services through a comprehensive Quality Management System. A full-fledged consistency is taken care of whilst delivering these products and services to patients and customers. Talking about the quality standards of Savorite, Vedant states, “At our in-house quality testing unit, we test each product stringently on various parameters before delivering to the market. In addition to it, services are also strictly monitored to avoid any hassle at the customer’s end.

Vedant says, “Our motto is to provide happier and healthier tomorrow to all by providing quality products and offering total customer satisfaction. Hence, we continuously set higher standards and feel passionate to achieve expertise in all the dosages forms. We have a diverse combination of resources, skills, and capabilities that provide a platform to excel effectively in today’s changing healthcare scenario.”

THE WORKFORCE Walking on ethics and values, Savorite is at the crescendo of success just because of it. They believe in the growth and development of each employees, and also take care of ensuring transparency at each stage of its operation. The team plays a pivotal role in ensuring the qualitative products and services to its clients. Therefore, each member of the team is selected after a rigorous process of selection that includes consciously paying heed to the employee’s qualification and experience. The workforce works on the common agenda of achieving excellence in terms of quality and range as well as commitment to render the best to its clients.

EXPORT OF HEALTHCARE PRODUCTS Building the clientele through promotional activities, and targeting the audience through continuous medical education at various academic and scientific conferences, Savorite’s aim is always being to increase the reach of its brand. Savorite is engaged in export of its variegated medicines across more than 25 countries, especially the Middle East, Africa, South America and Asia. The firm caters to the specific requirements of customers by means of innovative marketing promotions.

Savorite offers a wide spectrum of pharmaceuticals products, which comprises of tablets (effervescent and chewable), liquid orals, capsules, ointments, suspensions, injections, dry syrups, creams, suppositories and a multitude of other drug forms. These products are categorized across analgesic, antipyretic, antibiotic, expectorants, gastrointestinal, veterinary, vitamins and a lot more pharmaceutical segments. Product manufacturing activities of Savorite are carried out at its large facility equipped with state-of-theart infrastructure and advanced machines. For better functioning, the entire facility is segregated into many smaller units like production unit, warehousing unit, quality controllers, and other laboratories, each well-managed by its respective administrators.

ABOUT THE DIRECTOR The roots of entrepreneurship are deeply entrenched into the mind and soul of Vedant as his father, Mr. Nand Kishore Maheshwari had carved a distinctive niche in the industry of Pharma. Expanding the horizons of his family business, Vedant followed his father’s vision and focused on overseas marketing besides initiating strategic planning. The entrepreneur of the times with his sharp intellect working towards his mission, ‘Improving Health Improving Life Worldwide.’ He is unfurling the flag of Savorite globally, and also make affordable healthcare solution available globally.

MAINTAINING QUALITY IS PIVOTAL Being ISO 9001:2008, WHO-GMP certified by Government’s One Star Export House, Savorite’s stringent efforts are directed towards ensuring and maintaining high quality, 43

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

AUTOMOBILE

TOP 7 MOST TRUSTED TIRE COMPANIES IN INDIA Vehicles play a key role in people’s lives, whether heading to the office and returning from there or hitting the road for vacation. Another example, goods also transport via vehicles. But what would vehicles be like without tires? What I mean by that, tires are the most important part of a vehicle. Without them, it cannot move. Apart from that, you need to also know that tire quality does matter. In such a case, we all have to pick the most trusted tire brand. Since a lot of people prefer Indian brands, we have brought the list to meet their demand.

HERE ARE THE 7 MOST TRUSTED COMPANIES IN INDIA.

#1. MRF (MADRAS RUBBER FACTORY)

#3. JK TYRE & INDUSTRIES LTD.

#2. APOLLO TYRES LTD.

#4. CEAT LTD.

#5. BALAKRISHNA INDUSTRIES LTD. (BKT)

#6. TVS SRICHAKRA LTD.

#7. BRIDGESTONE

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www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA

RNI No. : DELENG/2018/76695

www.businessconnectindia.in | Vol. 4 Special Edition October 2021 | INDIA