The Ladies Behind Economical Boost 2022 by Business Connect

Women folks acceding to prominence while shaping a brighter future… Shining the path to a vibrant future, women leaders are setting some unforeseen benchmarks. Today, defying all the odds, they have moved forward to persevere, fight back and emerge as outstanding leaders in their respective niches. Empowering other women across the business landscape, many leading ladies have become the epitome of thoughtful leadership, and this special issue highlights the vignette of such exceptional women leaders. A collaborative, healthy and optimistic business environment is imperative for economic growth of any country. From higher average income to lower government borrowing, economic growth is significant in innumerable ways. In light of this, women entrepreneurs/ business leaders are playing a prominent part in contributing the new-age business values to the community. Boldly overcoming innumerable challenges, many businesswomen are in ceaseless pursuit to inspire the entrepreneurial ecosystem and undeniably, they have been shaping a better world to live in for all. In view of this, we couldn’t help but notice the impact of various women leaders who have epically contributed to the growth of the global economy. Thus, Business Connect has decided to release a women’s special edition- ‘The Ladies Behind Economical Boost 2022’ acknowledging the phenomenality of several inspiring business women. Our cover page is dedicated to the profile of Pinky Mishra who is the President and CEO of AIT Global India. Pinky’s establishment has been heavily influenced by stimulating the software revolution recognizing the fact that software development is the need of the hour. Her insightful leadership and intuitive venture have been applauded and acknowledged by many prominent media houses and publications. To know how her offerings are making a gargantuan impact on the global economy, dive into this exclusive cover story that we believe will not fail to amaze you! Also, we are sure that the inclusion of some informative articles will keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its mission to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc while providing motivational insights on a variety of subjects. Let us know how we are doing with your precious feedback!

Kajal Dobhal Kajal@businessconnectindia.in

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AIT Global India

A Global Giant In Software Development Revamping The Realm With Innovation

Lesson From Kylie Jenner’s

Connect For

Shloka Ambani & Maniti Shah The Women Behind Connectfor, Providing Resource Solutions In Social Sector Divine Space Digital Technology VINI RUKHANA: A Rousing Entrepreneur Leading A World-Class Digital Venture

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ECONOMICAL

Boost 2022

CO V E R

S TO RY

AIT The Ladies Behind

AIT

GLOBAL INDIA A Global Giant In Software Development Revamping The Realm With Innovation

Gulshan Parveen | Business Connect

“Companies in every industry need to assume that a software revolution is coming.”- Marc Andreessen. Software development is probably the major need of every industry out there as it directly boosts business growth irrespective of the realm. Especially if a company is working in the IT sector, software development along with other tech-driven products become a need of the company. Business Connect has a tremendous history of featuring a wide range of leading ventures well-established in the arena of IT products and software development. And here again, we are back with a marvelous tale of the success of a leading venture in the IT sector-AIT Global India. Our editorial team had an interesting and joyful session with the leading figures of the company who shared numerous unknown facts about the entrepreneurial journey so far. The leaders also shared multiple valuable nuggets for the budding leaders of the industry that we are keen to share in this fascinating read. Their story and to date journey inspired us tremendously and made us feature them on our cover page. We truly hope and desire that this particular read will add some extra value to everyone’s life and will act as a motivation booster for our global readership. AIT is one of the major service providers in multiple domains providing services for software & product development that works by partnering with business leaders in different realms and creates top-notch tech solutions for their respective ventures. The company is relentlessly engaged in adding sophisticated tech-driven services to its portfolio and helping business leaders attain their organizational goals. Elaborating more on the portfolio of the company, Pinky Mishra, the President & CEO asserts, “We focus on fully comprehending a client’s business objectives to deliver customized solutions and services that help sustain a competitive edge and long-term business success. Likewise, we are heavily invested in supporting the careers of our consultants and employees, ensuring that our services are consistently delivered by best-in-class talent. With businesses evolving in a deferred period, there are many ‘new normals’ set by disruptions due to their technology transformations. We at AIT global India are driven by customer-obsessed business priorities, to develop sophisticated as well as innovative technology solutions, to help them set the ‘new normal’-and bring an organization’s strategic vision of tomorrow – to reality today.”

PINKY MISHRA

President & CEO

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The company is leading the industry with a vision to include itself among the extraordinary Information Technology solution providers in the market. The team members put their utmost efforts into winning the trust of the stakeholders of the company, which directly helps them in creating a trustworthy portfolio. The team also revealed that the ultimate mission of the company is to offer a helping hand to its clients to make them achieve their predetermined goals.

EDGE OVER PEERS

“The best part of the competition is that we discover our capabilities through it and how much more we can do than we ever believed possible.” Setting a new standard of growth and success in the respective domain, AIT Global is scaling the success ladder at a brisk pace. The leader has a robust perception that an ideal workplace is one where an employee is motivated enough to deliver his or her best skills and capabilities and adds value throughout the organization. The major qualities of an ideal organization as mentioned by the president of the company are: • • • • • • • • • • •

Having a clear vision and mission. Effective communication. Should be able to provide “flexible” employee growth. Promotes meritocracy. Collaborative culture. Easily accessible leadership advice. Seeking honest feedback from employees. Fun atmosphere. Honest and unbiased leadership. Better work environment. Passionate and dedicated employees.

The company claims to ensure a proper motivation strategy for its clients by putting its utmost efforts throughout the organization such as: •

•

CEO, Pinky Mishra organizes a direct meeting session with the employees frequently and encourages them to share their unique ideas, and allows them to have a heart-to-heart conversation. The organization also provides a flexible work culture by facilitating a hybrid work culture throughout the organization for its employees. Also, currently, they are operating their operation from home itself. Sow to Grow -The management team always organizes technological events, where the employee gets the opportunity to brainstorm their mind and gets the opportunity to implement them within the organization. CSR Committee- It is created by the organization to plan one activity for the whole team to make them explore the business world.

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•

Feedback Survey –Here, the management team asks employees to submit their feedback every 6 months in the organization, and after having a detailed analysis of the given data, they strive for perfection by implementing the same in the company. And that is one of the reasons that the company has been certified as a great place to work for past consecutive 3 years. Retention policy- AIT Global India has been concentrating enough on the retention of its employees. According to the leader, 30-40% of employees in the organization are connected with it from last 12-15 years, which clearly shows the robust retention policy of the company.

BOND WITH TECH

Technology is an inseparable part of a successful business venture as it provides the organization with multiple innovative opportunities and helps it scale the success ladder at a brisk pace. Sharing her robust perception of the latest technology and explaining the approach of AIT Global India towards the same, Pinky asserts, “It provides significant knowledge and insights that lead to improvements in existing processes, resulting in increased decreased costs. It also empowers companies to create new products or services to survive and prosper in competitive markets. R&D is important to business growth and your ability to compete in a market. A business that can innovate and adopt new technologies as well as improve existing processes is more likely to succeed in the long run.” 12

She further adds, “The way businesses and their employees do business is changing as a result of technological advancements. There is a scarcity of empirical evidence on this subject. The goal of this research is to give a broad overview of the effects of technology advancements on work characteristics, as well as the consequences for job needs, and ongoing vocational education and training. Knowledge of technology, openness to change and technology, abilities for self-and time management, and further professional and career development are all implications for the job demands essential to deal with changes in work characteristics. The work demands mentioned must be part of the content of the training, the teachers must be equipped to promote those work demands, and the instruction models used for the learning environments must be flexible in their application, among other implications for the design of formal learning environments.”

ORGANIZATIONAL CULTURE

AIT Global India is one of the dream companies for employees who strive their best to get in. The company is considered to be comprised of perfect work culture for employees because of its exceptional rules and regulations. Along with having a democratic corporate environment throughout

the organization, the company takes the best care of its female employees by giving them exceptional facilities. The leadership panel in AIT truly believes in diversity and inclusion, and this is what they foster throughout the organization. Some of the tremendous services the company offers to its female employees are:

•

• •

•

• • •

•

Cab Facility: if women employees travel after 10:00 P.M. she is sent home with one security guard in our office cars Welcome Back to Women’s Returning to work - Recruitment Strategy for hiring Women’s Grievance Redressed session- where they can speak their heart out to the committee if they are facing any issues with colleagues or Supervisors. Women self-defense sessions - one of the programs wherein women are educated for selfdefense activities wherein they can safeguard themselves. We follow the equal pay act for women Women’s Day celebration Program every year. Creche Facility for Children moms can feel peace at work while their children can enjoy at creche and maintain their worklife balance Flexible working hours for New Mothers.

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•

Activity- Labor Day - There are two types of people in this world – Givers & Takers. AIT’ians chose to be a Giver. We did the virtual social activity where we have asked our employees to help their neighbors, the needy ones, by helping our social workers or watchmen or housekeeping, etc. while maintaining the social distancing.

ACCOLADES TO BOAST OF

• • •

• • • •

5x in client growth Exponential growth in hiring Niche technologies (AI ML, RPA, Cloud services, Mulesoft, Data Analytics) were added to the portfolio MEs and CEOs were started to cater to the client requirements Geographical expansions in the US, Canada, Australia, Africa, and India Partnered with Niche technologies (UiPath, Automation Anywhere, Mulesoft) Conducted Global Leadership summit with Global leaders across domains and technologies Organization-wide Technology meetups (Mulesoft, Cyber Security)

FUTURE ENDEAVORS CONVERTING CHALLENGES INTO OPPORTUNITIES

“The health and safety of our employees and their families are always first and foremost in our minds, there is truly nothing more important.”Pinky Mishra. Explaining to us the period of COVID-19, Pinky asserts, “AIT Global India sent all employees to work from home well before most tech organizations had put those orders in place. It has been 24 months we have all been working from home, and this would not have been possible, without our outstanding Leadership team, they have been working closely with each of their teams to get the work done. That is why there are no complaints or grievances from the client to date regarding the delivery or productivity of employees. In response to the new self-distancing orders, AIT has also quickly piloted new and safe processes. Teams from across the organization banded together to come up with different solutions related to IT hardware & Software without jeopardizing the health and welfare of employees. This was all done in 2- 3 weeks, from thought conception to implementation. We couldn’t be prouder.” The company provided the following services during the time of the global pandemic: •

Activity- Supply of Water Bottles to Duty Police during COVID -19 LockdownThey are out there on the streets, corners, crossroads each day standing under the scorching sun. It is a High Intensity-High Pressure Job amidst the widely spread pandemic. We got the opportunity - to serve those who are spending their lives serving others; by provisioning them with Mineral Drinking Water Bottles as a token of our genuine appreciation.

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Undoubtedly, the future is full of glory for the team of AIT Global India. The company has scaled a lot since its inception but is not ready to stop here only as they are planning to establish it further. Sharing their potential plans, the team has mentioned some points that we have mentioned below. • • • • • • • • • • • • • • •

Business Expansion into multiple domains Getting into the Fortune 500 Zone Improving the Brand/Company Value Enhancing the quality of a business’s services Becoming a thought-leader in the industry Being a more reliable and trusted Partner Getting and Staying Profitable Productivity of People and Resources Excellent Customer Service Mission-driven Core Values Sustainable Growth Dealing with Change Maintaining a Healthy Cash Flow Reaching the Right Customers Staying Ahead of the Competition

Before signing off, Pinky affirms, “AIT is growing as an organization every year in every aspect. From our team size to their happiness, from our revenue to the plethora of our services, and from our learning process to our credibility-we’re grateful for the incredible growth that we have witnessed altogether. We are CIO certified as 10 most promising companies in RPA in the year 2020, a CIO certifies as 10 most Promising companies in Data Analytics in the year 2022, and a ‘Great Place to Work’-Certified continuously for last 3 years-we deeply focused on the thought that every AITians is a family member. Attributing to our client satisfaction-centric approach, our clientele has never shied away from lauding our prompt and perfect services. As an organization, we wish to expand, inspire, and engage more talented minds to serve the industry with worldclass leading services. We wish to cater to the industry’s requirements with an exceptional approach and ensure that our work creates a benchmark for our fellow service providers. We believe in endless excellence, keeping up with the trends, and meeting new-age aspirations with perfection. As an organization, we at AIT aim to soar, and not settle and urge every organization to build a similar thought process for success.”

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

Success Story

LESSON FROM Kylie Jenner’s Success Story

Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings. We should make one thing clear as it so happens. That sort of conduct is terrible. At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it.

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

WE SHOULD DO SOME MATH Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023.

The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated. How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today. HOW KYLIE MADE HER MONEY The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene. That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t

simply show up on her family’s network program, working up dramatization swinging on stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.” Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her bodycognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image. That is the eventual fate of expert life. Individual marking through online life is everything.

“

brands and show them to the world. Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance. Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie. Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

“

All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/Jenner worth $1 billion?

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity.

Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

SHLOKA AMBANI & MANITI SHAH THE WOMEN BEHIND CONNECTFOR, PROVIDING RESOURCE SOLUTIONS IN SOCIAL SECTOR

Puja Bhardwaj | Business Connect

eading as the Co-founders, Shloka Ambani & Maniti Shah are the women behind the platform successfully connecting NGOs with volunteers and creating structure within the Indian development sector. Shloka holds a Master’s Degree in Law, Anthropology, and Society from the London School of Economics and Political Science & Maniti a Master’s Degree in Business Administration and Management from Imperial College, London. They both credit their educational journeys to steer them toward the roles of being business leaders, innovators, counselors, caregivers, and guides among others.

Shloka Ambani Co-founders

Maniti Shah Co-founders

Counted among the visionaries and an inspiring woman entrepreneur, Shloka has served 7.5 years in the industry and holds a Master’s Degree in Law, Anthropology, and Society from the London School of Economics and Political Science and a Bachelor’s degree in Anthropology from Princeton University. While Maniti had been in the industry for the last 6.5 years and holds a Master’s Degree in Business Administration and Management from Imperial College, London, and a Bachelor’s Degree in Biomedical Sciences - focused stream: Pharmacology from the University of London. They both had always wished to make an impact on the nation’s future. They are passionate, result-oriented, compassionate, innovative, growth-focused risk-taker, and self-made woman entrepreneurs. Talking about the motivation behind the inception of ConnectFor, the inspiring lady, Shloka stated – “There was a big gap in the social sector between the NGOs that did amazing work and their ability to access quality human resources because of their lack of funding and awareness. “We realized that there was a big opportunity in matching people who would give their talent and time to non-profits to help them improve the efficacy of their work and we wanted to create an easy and convenient way for people to reach out and volunteer – that’s how ConnectFor was born”, Maniti further added. www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

A Glimpse of the Initiative A CSR project by the Rosy Blue Foundation, ConnectFor is actively working to contribute to the developmental sector by facilitating engagement of the volunteering community, building capacity, and creating value-added services for NGOs. It is a one-stop platform for volunteers who can donate their time and skill. Bridging the gap between volunteers, NGOs, and corporates, the platform helps passionate contributors find the right NGOs for volunteering opportunities with an aim to provide comprehensive resource solutions for the social sector by creating symbiosis amongst NGOs, volunteers, and corporates and adding value and structure to these Associations.

Relentlessly working with more than 500+* NGOs across India, the initiative has engaged 39,000+* volunteers who have volunteered for more than 13,000+* hours. Through the efforts of volunteers, ConnectFor has helped NGOs save over 50 Million* since its inception. This value has been analytically measured.

their NGO Partners by providing them with volunteers at a time when they needed support the most. It has helped many people access non-profits from the comfort and safety of their own homes while ensuring NGOs are consistently being upskilled and building capacity to optimize these new ways of working.

The Unique Work Strategy Here, the idea is to have people use their skills on a pro bono basis to work with non-profits to allow them to use their funds to execute their programs to maximize their impact on their beneficiaries. By doing this, ConnectFor is focused on creating a sustainable pipeline of human resources while also simultaneously skilling them, and the organizations they work with. They believe that this is truly a win-win for a cause, meaning that non-profits make a much lower spend on talent allowing them to free up their funds for beneficiary interaction, which usually allows their scope of impact to grow. This means that for the most part the number of people getting skilled/educated/uplifted and more importantly increasing the number of people who can become contributing and working participants of the global economy.

ConnectFor’s Future Outlook As the initiative is on the brink of scalability and growth, they want to ensure that they don’t spread too thin and continue to create as much value while catering to larger volumes. They are more focused on building a strong team of capable leaders who believe in their vision and goals and take them forward. They are steadily investing in building a more robust online tool for volunteer management, to help track every contributor’s journey and impact real-time and looking at leveraging their position as aggregators for Nonprofit organizations and seeing how ConnectFor can expand its scope beyond volunteering. Take on Women Leadership & their Participation in the Entrepreneurial Ecosystem Women navigate all aspects of life- power structures in professional and domestic situations, constant change, ability to adapt. This is the perfect time for female powers to create these structures now, and lead them rather than navigate them.

Significance of Innovation, Technology, & Integrity Technology, innovation, and integrity play a vital role in the overall operations. ConnectFor is a technology platform, that is using an innovative matchmaking algorithm to find and serve people with volunteering opportunities that are only suited to their talent and convenience. The organization relies entirely on the integrity of the volunteers and nonprofits to see through a completed match with the ultimate goal of creating impact towards a large cause. This has been disruptive in an industry that largely depended on funds, donors, and fundraising as it allows for smaller non-profits to also have access to extremely talented human resources, and for people to discover causes and non-profits they may not have otherwise encountered.

Women are always innovating – whether in their roles as home-makers or entrepreneurs or anything in between. Typically, any woman is capable of incredible multi-tasking and also handling many relationships and responsibilities. They are familiar with issues that affect both home and industry, so it is only natural that women come up with their unique problem-solving multi-tasking skill sets and use them as tools to become successful entrepreneurs. Women leaders are resilient and adaptable, and these traits in a leader are vital to the survival and growth of a business in changing times! The only limitations are the ones women place on themselves – there’s a whole wide world of opportunities waiting to be realized! Also, women are rooting for other women to succeed, collaboration is vital to success.

Dealing with the Unpredicted Pandemic During this challenging time, ConnectFor made a vital shift, moving to an entirely virtual volunteering model. Through this, they successfully implemented many new projects that led them to their ultimate goal of generating impact for 19

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

VINI RUKHANA

A Rousing Entrepreneur Leading A WorldClass Digital Venture Gulshan Parveen | Business Connect “A woman who walks in purpose doesn’t have to chase people or opportunities. Her light causes people and opportunities to pursue her.” No doubt, women at present are giving a surprise to those societies who used to consider them fit for only house chores. There is not a single domain left where women haven’t exhibited their skills and potential. Female entrepreneurs are revamping the business realms with their innovative and exceptional point of view. And the team of Business Connect has been putting in their best efforts to identify these great leaders and to introduce them to the world. Here again, we welcome our global readership with this fascinating tale of a rousing entrepreneur who is influencing the entire feminism with her entrepreneur skills.

Our editorial team had an interesting and joyful session with Vini Rukhana, Director of one of the leading ventures in the digital realm-Divine Space Digital Technology. She shared some valuable nuggets and numerous interesting facts about her entrepreneurial journey with us that we are keen to spill in this particular read. Her inspirational journey and top-notch leadership qualities made us feature

Vini Rukhana Director

her in our exclusive edition“Inspiring Women of 2022.” We truly hope and desire that this read will add some extra value in the lives of our global readership and will motivate the upcoming business enthusiasts out there. Introducing us with her initial journey, Vini affirms, “The desire to create something on my own and through my efforts acted as a driving force that instigated the need to become an entrepreneur in me. Coming from a business family, it is very easy to join the business of either my father or my husband. But I wanted to carve a niche for myself independently. I was determined to create a name for myself through my efforts. I never wanted to be an extension as is usually seen in the Indian scenario, where you are constantly compared in your looks, behavior, and achievements with your family.” We asked her to explain to us her journey so far and she replied by saying, “Well I began my undergrad in Arts, then went overseas to complete my education in Psychology-and

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

returned to India to join Lowe Lintas, one of the biggest ad agencies in India to explore the creative side to me. My stint with Lowe Lintas made me sure that this is what I wanted to do, but in my way. Divine Space design was born out of this dream to carve a niche for me. Psychology taught me how to deal with people, colors, my agency experience taught me design, marketing, client servicing and I kept accumulating knowledge and then ventured to make it on my own.” The company was initially dealing only in the Real Estate realm but, in the year 2014, the team expanded their business into other realms, including Digital Technology, providing turnkey Digital Solutions to key clients and Designs, which included every kind of designing and Social Media Management.

AN INSPIRATIONAL “SHENTREPRENEUR”

Explaining her perception of women’s involvement in the entrepreneurial space she affirms, “Being inherent multitaskers, I think we can juggle our work quite efficiently. Playing multiple roles in our personal life of daughter, wife, mother, sibling, friend, automatically extends to the workspace. I lead an all-women team and keep

encouraging them to grow in their jobs too. Today you see women entrepreneurs doing so well across the world in every possible industry and I am truly inspired by their story and believe, there is enough place for everyone to succeed. Also, the factor that most contributed to my success journey is a supportive husband for sure. He is always egging me on whenever I am unsure or concerned. Kudos to my in-laws and parents too. They always rise to the occasion when it comes to pitching in with their support whenever I need it. My parents raised an independent girl child and I think this goes a long way in making me what I am today. I was taught early on to share my opinions and to take responsibility for whatever I did, right or wrong and today I feel it is what empowers me most.” Shining some light on her leadership style, she told us that she follows a friendly style to lead the organization. She always provides an immense creative space to her team that encourages them to discuss different ideas. Vini always tries to be there for her employees and never cut their wings and make them free to learn on the job.

Vini Rukhana Director

WHY DIVINE SPACE DIGITAL & DIVINE SPACE DESIGN

To differentiate itself from other competitors in the market, Divine Space Digital Technology and Divine Space Design is putting its utmost effort into perfection and detailed research. The Director always makes sure to be available 24X7 for the employees throughout the organization and that’s an edge the company has over others. Vini affirms, “I believe my ability to explore opportunities in our areas of work is an added advantage. We never say no to any opportunity. Instead, we have an interesting story to tell. During my Godhbharaie, I designed the first e-invite by the Agency, with the birth of my child, we created birth announcements and that gave birth to our kids-line of stationery and a wedding in the family made us create our own line of Wedding Collaterals.” In addition, she says, “I have an open-door policy which extends to include an open mind too. My team is always free to discuss anything with me. We have ‘staircase breaks’, where we get out of our workspaces, hang around casually with our coffee mugs on our staircase, and ideate. It’s a good break for all of us.”

ACCOLADES SO FAR

The team of DSDT always strives for perfection. Of course, people have to face numerous challenges and criticism in the journey of success-but what differentiates

one from the rest is his or her determination and willpower. Talking about dealing with criticism, the leader states that she always tries to answer the criticism with a positive comeback. “Take it with a pinch of salt and move on,” she says. She further adds, “I am not the kind of person who would dwell on it for long,” which is the best thing to learn from her. Now, talking about the recognitions and achievement of the company so far, she affirms, “We are working on two major projects namely Mumbai International Airport and GMR, Delhi, which have by far been major achievements for us. I believe working on expanding our product portfolio as also adding on to the jobs with our existing clients, and building 21

new clients is also an achievement. Our repeat customers are our greatest validations.”

PARTING WORDS

The company is relentlessly working towards creating new products in its portfolio and is preparing itself for expanding its roots in the entire digital world. Vini adds that there is still a long way they have planned to walk on. Hence, the team constantly bubbles with zeal and keeps refreshing their talented brains with some innovative and emerging ideas. Before signing off, the leader conveys a strong message to all the business enthusiasts out there by quoting the Late President of India, APJ Abdul Kalam, “ Dream is not that which you see while sleeping, it is something that does not let you sleep.” www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

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The Ladies Behind

ECONOMICAL

Boost 2022

M e d i a I n Ac t i o n

MIA Group

Mia Vicary: The Short Journey of A Young Achiever From Intern to CEO Smita Kumar | Business Connect

“Surround yourself with the right people, don’t be afraid to take a risk and consume what you trade-in, and with this genuine passion and positivity, you’re bestplaced to find success” Mia Vicary, Media in Action.

MIA VICARY

Director & Founder

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

“The question isn’t who’s going to let me. It’s who’s going to stop me.” – Ayn Randt

has ensured its presence in multiple sectors. Keeping in mind the changes in the marketing landscape, Media In Action adapts its services accordingly. The venture by Mia leaves its strong impact on its clients and this has been proven by their reactions. Rachel White, Director and Founder, Glenayr Farm says, “I was blown away by Media In Action’s passion, positivity, knowledge, hard work, commitment, connections and creativity.” On the other hand, Steve Dawson, CEO & Founder, grapple states, “Competing with the banking sector, we were looking for someone different with a new and modern marketing approach, and I believe Media In Action really brings that to the table.” The company provides a blended-media experience across all the services.

This very quote holds in the case of confident and ambitious women and the same goes with Mia Vicary. Mia, Founder cum Director of Media In Action is among those women who believe in neither stopping nor getting stopped. Unlike many, she talks about not being afraid of taking a risk. While there are not lots of people who think about starting a business of their own, most of them go for jobs since those are available with little to no risk. They do avoid the risks of losing efforts, money, time, personal assets. However, there are a few who dare to take the risks and ensure a good lifestyle of the families of the others (employees) too. Being a woman, it was not easy for her but through her hard work, dedication, and charismatic personality, she has been able to earn a name for herself and her company. The company Media In Action focuses on media & advertising and was launched by Mia in 2020 when she was just 24 years of age.

SHORT JOURNEY BUT WITH PERFECTION Mia with an eclectic mind and smart & sincere efforts, has made a short journey to date. From an Intern to the CEO, it did not take much time. A one-woman venture today is a team of multi-talented ones with expertise. The client’s needs are met through social media strategy and management, content creation, copywriting, public relations, branding, events, and much more. The company boasts of having big clients as Vogue Australia, Christian Loubouin, Crown Group, SKYE Suites, Casio Music, XGIMI, Cancer Council.

In a very short duration of time, Mia has proven her mettle growing Media In Action by leaps and bounds and has been selected under the category “The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021”, ensuring space in our esteemed magazine Business Connect-

NEW BUSINESS MODEL

About The Birth Of MEDIA IN ACTION

The company Media In Action is very soon about to come up with a new business model. The upcoming model would incorporate all the divisions like Media In Action, Management In Action (managing influencers and high-end celebrities), Marketing In Action (business wing focusing on digital marketing), and Moments In Action (events and activations). Media In Action is already taking care of social media, publicity, and branding.

Mia was always puzzled right from a young age. The confusion was related to her choice between Journalism and Publicity. However, in her final year at university, she performed a role in New York City as a Publicist where she ran the account of Swifto, considered to be the largest dog walking company across the world. That duration of time clarified the confusion and she came to know she has to fire up her creativity. Especially, organizing a flash mob in Times Square with all the dog walkers made her realize so.

CHOOSING THE RIGHT COMPANY

At 22, returning from New York and post her graduation, Mia was seen with a role at the PR company of Prue MacSween Verve, and this time it was that of a Publicist. Again, Mia got to know what she had to actually go for! In only six months’ time span, she witnessed herself managing Verve Studio (a new wing of the business) handling clients’ social and digital media. Observing her achievements and experience, she decided to start a company of her own. Undoubtedly, she had the determination to be considered among the successful ones.

Though Media In Action believes in addressing the client’s needs well, it takes proper care that every strategy of the team is curated for each client and is backed by research taking into consideration our client’s intention.

CREATING A PLACE FOR EVERYONE’S OPINIONS Through her experience, Mia raises her concern that women leaders should be taken on a serious note always. On the other hand, the fact has to be realized that they too could contribute to the culture of inequality in the workplace in a conscious or unconscious manner. A woman leader should especially take care of this and act in the direction of creating a healthy work atmosphere where everyone could voice his/her opinions and feel empowered.

Thus, in 2020, the birth of Media In Action took place.

A BLENDED-MEDIA EXPERIENCE Media In Action does it all - Be it entertainment, fashion, beauty, technology, finance, or tourism, the company

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

siliconindia

www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

|19|

August 2019

Black foods Health benefits,

Cuisine

why include this superfood in your diet Due to their numerous health advantages and attractive taste, brightly coloured vegetables and fruits have become an important part of our life. These colorful meals are good for you, as are striking black foods, which are high in anthocyanins, which are health-promoting pigments. The latest health foods in the Bay Area are black foods. They’re also a visually attractive treat. Black beans, black raspberries, black tea, black garlic, black pasta, sesame seeds, black pepper, and a plethora of other gorgeous black foods are just a few examples. You’re probably missing out on a lot if you’ve not already included them in your diet. In South Korea, there is a holiday dedicated to black cuisine. On April 14, Black Day, single women and men dress in black and eat black bean noodles in a tradition that began in the early 2000s as an antithesis to Valentine’s Day. Black coffee sales are also expected to increase. Always have a well-balanced diet that includes all food categories, as well as a variety of colours, nutrients, and flavors. Choose them in moderation and include them in your daily meal plan with the aid of a nutritionist.

k c a l B e

This rice has a nutty flavor and may be used in a variety of dishes. It is grown in the Southeast Asian belt. This rice was once known in China as the Forbidden Rice because it was only available to royalty. Black rice is now grown in several areas of North East India. They’re high in lutein and zeaxanthin, both of which are healthy for your eyes. Because of their strong antioxidant and fiber content, they help to prevent cancer. They’re wonderful in puddings, stir-fries, risotto, porridge, noodles, and even kheer!

Ric

k c a l B al

For centuries, Indians have consumed black dal. They’re utilized to make gravies and mixed dal dishes. They’re high in fiber, iron, folate, and protein, and they’re also tasty. The protein content of mung bean or urad dal is higher than that of other legumes. It’s also high in dietary fiber, isoflavones, vitamin B complex, iron, copper, calcium, magnesium, zinc, potassium, and phosphorus, all of which have therapeutic properties.

The western impact on our eating patterns has brought a long list of healthy items with it. Olives are one of them, and they have a wide range of flavors. They may be used in salads, pasta, stir-fries, pickles, and beverages. The antioxidant nutrients in black olives assist to reduce cholesterol oxidation, which helps to avoid heart disease. Olives do include fat, but it’s the good type, monounsaturated fat, which has been shown to reduce the risk of atherosclerosis and raise good cholesterol.

k c a l B lives O

k c a l B pes

Black grapes are famous because of their sweet flavor and popular flavor. This seasonal fruit provides a slew of advantages. Lutein, also known as zeaxanthin, is found in black grapes and helps to prevent macular degeneration and retinal damage. Grapes contain resveratrol, which has anti-cancer properties as well as a significant protective effect on heart health by reducing LDL levels. This fruit’s proanthocyanidins are also beneficial to skin health. Salads, smoothies, jams, and even simple curd rice may all benefit from these grapes.

k c a l B lic

Black garlic contains less allicin than normal garlic, the chemical that offers regular garlic some of its health advantages. It contains a lot of amino acids, phytonutrients, and antioxidants. Antioxidants are higher in black garlic than in ordinary garlic. It’s just normal white garlic that’s been aged or fermented. It has a caramelized, savory richness to it that enhances the flavor of stir-fries, meat bakes, rice and noodles dishes, and soups. These have characteristics that protect us from cancer by preventing cell damage.

Gra

Gar

lack

s n a e B

Beans are a nutritious powerhouse in general, but there are some distinctions. Black beans are high in calcium, copper, magnesium, manganese, phosphorus, and zinc, all of which aid in bone strength and structure development, maintenance, and support. Furthermore, black beans are low in sodium, which is helpful for blood pressure regulation, and they include fiber, folate, phytonutrients, potassium, and vitamin B6, all of which are beneficial to heart health.

Quercetin and saponins, which have anti-inflammatory and anti-cancer qualities, are also found in black beans. Their high fiber content can help with digestion and reduce the risk of colorectal cancer. Black beans may be used in salads, burritos, and other Mexican dishes, as well as soups and casseroles.

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

Maatrom HR Solution

A choice of HR partner for seamless business flow Kajal Dobhal

s the present scenario puts a multitude of complexities in the business ecosystem, the significance of outsourcing services has become instrumental to enrich the businesses with smooth workflow. In this direction, HR Function outsourcing has gained masspopularity in the past few years. HR outsourcing grants a plethora of benefits to an organisation. From maintaining an out-to-out balance between cost efficiency to employee development, an enterprise can absolutely put intense focus and time on enhancing its core business. With the steeping demand of HR functions outsourcing, several service providers have set their feet in this space to make a difference. Maatrom Solution is such an organisation that is scaling greater heights while being substantial to the business community in a sophisticated manner. Under the discerning stewardship of Mahalakshmi, the Founder and CEO, the company is witnessing growth in leaps and bounds. In a virtual session with her, our team conversed about several facets of her brainchild.

A GLANCE OVER THE BUSINESS PORTFOLIO

An end-to - end HR service provider, Maatrom Solution, has become a preferred partner of choice for several businesses to manage their recruitment, HR Payroll, Hr Statutory and training related requirements. With its gamut of HR services that comprises of Recruitment &

I Business Connect

Mahalakshmi M Ambuli Director & CEO

Staffing, HR Payroll & Statutory, Organisation Development, Training, Coaching, HR Policy, Performance Management, Talent Mapping and Corporate Social Responsibility, the dynamic enterprise has carved a niche for itself in this huge industry. Their exemplary service offerings are majorly based on robust concepts and industry-acumen, accumulated from insights gathered over 22 years of Domestic and Overseas experience. So far, their exclusive clientele includes enterprises from industries like IT, Manufacturing, Architect and Interior Designing, Banking and Financial Institutions, Auditing, Automotive, Retail, Insurance, Education & Training. Till now, the company has effectively been able to recruit more than 2000 whitecollar candidates in diverse sectors. Maatrom Solution is a unique endeavour to make an affirmative impact on society. Mahalakshmi, after being employed as an active environmental Engineer, laid the foundation stone of her entrepreneurial venture with a vision to facilitate talented individuals to meet their aspired career prospects. After tying the wedding knot, she got a chance to accompany her husband on an overseas work assignment, where she experienced multicultural environments in various cities of the USA. This scenario bestowed her with appropriate exposure and immense confidence that propelled her to turn her dreams into a living reality. Thereby, Maatrom Solution came into the existence as a result of Mahalakshmi’s unwavering determination, based on the concepts and proficiency that emerged from the insights accumulated by over two decades of national as well as international industry experience.

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

ARCHETYPAL VALUES

COPING WITH THE UNCERTAIN TIMES

As the company deals with the most sensitive aspect of a business i.e workforce, it becomes imperative to establish the core values that can serve justice to the business’s fundamental requirements.

Maatrom Solution has been a motive force behind the success of several of its clients’ businesses. It has successfully imparted different services to many organisations even amidst the chaotic reign of the COVID-19 induced pandemic. It displays the vitality of the work culture that has been incorporated with some unique approaches and business philosophy, adept enough to sail through the unfavourable times. Some of the major aspects that allow the company’s workflow to stay efficient and seamless even amid uncertain times have been enlisted below—

“We honor our commitments and conduct business in a manner that promotes transparency, respect, honour and trust,” enunciates the Founder.

• •

Beyond any doubt, Maatrom’s high quality standards have set the benchmarks across space.

• •

WHY CHOOSE MAATROM?

The iconic CEO states that be it accelerating the turnaround time or offering replacement guarantee in recruitment or cost and time optimization, the company proves its knack in different facets of a business. Owing to their assured ethical practices with strict timeline adherence, team Maatrom has ensured a leading edge over its peers in the respective space. Moreover, the company is also in a constant endeavour to offering professional support to the client organisation during inspection & audits. Their well established mutually beneficial relationships are the secret sauce to their resounding success that has made a gargantuan noise across the business fraternity.

• • •

Flexibility and transparency in work hours. Allotment of performance inclination & interest, apart from their skills. Open communication & job rotation. Recognition programs based on sheer performance Employee development where each individual gets the chance to learn, grow and innovate. Zero tolerance policy for unfair practices. Fun and corporative ambience at the workplace.

All these extraordinary steps are in the direction to ensure a holistic work environment to the employees that in turn, facilitate them to maintain a balanced life.

FORECASTING AS AN ANSWER TO IMPEDIMENTS

For any C-suite Executive, keeping their vision for the future on track is possible by making roadmaps for budgets and projections that also channelize positive energy among the workforce alongside assuring certainty to the shareholders. Mahalakshmi claims that forecasting is instrumental to any business to make impactful decisions and develop data-driven strategies. There are plenty of impediments that a leader comes across while steering the business operations such as– Talent Management(where motivating and boosting the employees’ morale is a must), developing beneficial collaborations, quality management in operations as well as performance, etc. By utilizing the power of forecasting, any CEO can make a difference to his organisation in the most sophisticated manner, conveyed Mahalakshmi.

ACHIEVEMENTS THUS FAR

Ever since its inception, the company has been scaling the graph of growth and been playing its trumpet of success across the respective industry. All of it has been shaped due to the sheer determination and professional discernment of the Founder. The company’s major contribution to raising the bars of service standards in this industry has been well-recognized by some eminent media houses. In the year 2019, the dynamic company was recognized among the ‘Top 10 Promising HR Processes Service Providers in India’ by a reputed Indian magazine. And amidst the way to ensure a ubiquitous presence at national and international level, they have extended its service wings to the US markets as well. As it foresees a radiant future ahead, Mahalakshmi’s commendable leadership style is aligned with making her brainchild as a comprehensive HR Service Provider of global repute.

IN HARMONY WITH MARKET TRENDS AND DIGITIZATION

When it comes to leveraging market -advances in its favour, Maatrom Solutions has been heavily relying upon AI in the recruitment space where it uses Chatbot in its websites, for time-optimization, reduction in redundancy, swift candidate screening while allowing quality hiring.

And regarding the future outlooks, Maatrom strives to expand its reach to the countries — US and Singapore, while climbing the stepping stones to attain the title of being ‘Global HR Services/Solution Provider’ for its vast clientele.

Be it learning and development, or employees engagement tools or CPM tools, the firm is in ceaseless attempts to be in synergy with the trends to make its steadfast presence being felt across the business world by honing the skills of its employees in several ways.

THE PARTING NOTE

At last, Mahalakshmi puts an end to the conversation by conveying her message to the aspiring entrepreneurs,

“Biggest asset in the world is your mindset and your knowledge, so empower it with positivity and have a positive attitude always and enhance your knowledge through continuous learning and development.”

And addressing the instrumental role of digital inclusions in their business functions, Mahalakshmi elucidates that digitisation is pivotal for their company. Most of their payroll services are cloud-based for which employees have been granted freewheeling access to their respective data. From social media recruitment via reputed platforms, to virtual interactions, team Maatrom has been staying ahead of the curve by being an avid adopter of the market advances. 31

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

Neetu Singh The lady with the indomitable spirits, redefining the fashion annotation Kajal Dobhal | Business Connect

ioneering the change in the society, breaking every societal stereotypes, Neetu Singh ,Founder &MD of Sini Group of Companies has made the world stand up and take note of her. In an exclusive coffee-table conversation with our team, Neetu Singh revealed various facets of her extraordinary journey as an entrepreneur. A Post Graduate in Physics from Delhi University, Neetu had no prior professional experience before embarking upon this tumultuous journey in 2005. Her perseverance so far has been nothing but phenomenal, on her way to excellence, redefining and transforming the lives of thousands of women while scaling new heights.. Beginning with training

the underprivileged artisans, especially women, she has dedicated her services to enhance their respective skills. She commenced designing fashion accessories and garments while establishing a platform for facilitating the women artisans toward better growth across domestic and international markets. As her endeavour, showcasing and selling magnificent handicraft jewellery, fashion accessories and garments started getting appreciated, her entrepreneurial venture was ready for the take off.. Eventually, the popularity of her products- fashion accessories and garments- led to the official launch of her personalized brand- SINI in Birmingham, UK, in 2011. Her aspirations to be fixated on meeting the global, traditional and contemporary fashion trends in India and worldwide and to keep pace with the constantly changing global trends, she pursued graduation in Fashion Designing.

Her focus has always been on making a positive impact on the lives of underprivileged women in society. Empowering them financially while providing them immense exposure in their respective fields, Mrs Neetu has been scaling greater heights and these major happenings turned her life into something that many people only dream of. Later, to cater the specialized segments, Sini got diversified into SINI JEWELS, SINI DESIGNS, SINI LIFESTYLE and SINI FOUNDATION.

Neetu Singh

Founder & MD www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

Today, SINI has placed itself among a few well-established names offering superior products that come at competitive pricing, timely delivery & value additions as per the need of the hour. “We are

industry, Neetu has broken different societal stereotypes. She leads her team of female folks with a fortitude that heavily empowers women via her different ventures under the SINI Group. Undeniably, her dedication and passion have taken her to greater heights while enabling her to dispense employment opportunities to over 5000 artisans across Indian cities.

DEALING WITH THE COVID-19 CRISIS

Neetu acknowledged that India’s economy was utterly disrupted when covid-19 hit the whole world. She took up these challenges head-on and as per the market demand manufactured three layered cotton masks in the factory and ensured a free cost mark drive across the country. Her noble intent to contribute to protecting the frontline Corona Warriors has been appreciated by various luminaries. In line with this intent, she also launched Personal Protective Equipment adhering to stringent quality control and certification. Hospitals were offered PPE kits and upcycled cotton masks at quite nominal prices. Neetu is seen as a precursor of connecting the creativity of talented Indian artisans to the International markets. At every turn of her business, she never fails to gear herself up to make a difference. Owing to this determination only, she exports the garments and fashion accessories manufactured by her team of artisans and weavers to the countries such as USA, Canada, Europe, Australia etc. Her ventures and efforts have been able to generate a considerable source of income for the artisans. Undoubtedly, her work has been ensuring foreign revenue and thus contributing in the Indian economy.

ACCOMPLISHMENTS TO BOAST OFF

Neetu Singh is a proud recipient of many awards at both national and international level. The insurmountable success witnessed by her has been the result of her ideology that says- ‘Belief in self’ and her steadfast commitment to her goals.

always in ‘the know’ of the customer pulse where we convert their mental images into the living reality at SINI. For us, USP has been the emotion that it unveils with every product line,” conversed Neetu.

“To achieve something truly transformational is to be different in what you offer while being your own role model,” enunciated the entrepreneur.

LEADERSHIP INSIGHTS

When we view her entrepreneurial streak since her early career, the terms that we find most relatable are resilience, endurance, perseverance and commitment. Even as a wife and mother of two, she managed to make a perfect worklife balance in her work where she redefined the definition of a businesswoman. Her journey is self-driven, enlightening and rewarding in innumerable ways. What is the biggest amazement is the fact that with no professional degree in fashion, no prior work experience and no business background, she accomplished resounding success while being experimental at every step she took.

Her prowess and phenomenality have been well recognized and she has been awarded with, ‘Times Power Women Award, 2020’, Asia’s Greatest Emerging Leaders 2018 by Indo- Singapore Business and Social Forum, Asia One Magazine and URS Media, Top Women Entrepreneurs in Art, Craft & Design by Women Entrepreneur India, Most Valuable Jewellery Designer and Entrepreneur 2017 by Network 7 Media Group, State Award for Master Craftsperson by Govt. Of National Capital Territory of Delhi, featured in EMERGENCE OF NEW ENTREPRENEURS OF INDIA - a book on gender studies. And in the upcoming years, many more achievements are on her way that speak in of her inspiring journey.

I firmly believe that my journey is my biggest GURU that taught me a valuable lesson of never giving up on our endeavours at any cost. Needless to mention, it is my success mantra of course! My big ambitions and craving for global eminence helped me stand where I am today- creating a brand name. My brand’s identity is all about- ‘Inspired from India, Crafted for the World’. With time, I have become steadfast in upholding my mission of women empowerment and extraordinary job opportunities for female folks,” enunciated the leading lady.

THE PARTING WORDS

Neetu cocludes her conversation by saying that there is no job below dignity if one person possesses a positive thought process. Driven by this philosophy, Neetu, the leading lady sets high targets for herself as well as for her team. And what sets her apart from the rest and propels her to achieve more feats is her desire, energy and commitment to do something meaningful for the poor and underprivileged section of society, especially the women. While addressing the commonalities, she maintains “Education and specialized degrees are important, but your skills are innate, and no one can stop you from utilizing them and turning them into your livelihood”.

The leadership has driven her to rise above her personal gains, redefining and transforming the lives of thousands of women while carving a reputation as a pioneer of change across society. In order to bring substantial change in her targeted 33

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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

ENSURING EXPERTISE AND TRUST Smita Kumar | Business Connect

Shweta Khan

he immense beauty and the inner fire of the diamond have made this very precious gem, gathering applauds for centuries. When designed by the most skilled designers to form jewellery, it’s like adding another feather to its cap and its magnetism enhances much more. This is what Starfire Diamond Jewellery does!

Founder & Owner

Based in Brisbane and built on the concept of trust, expertise and experience, this brand is now an elite brand of Australia. Founded by Shweta Khan, Starfire is known for exceptional customer service and high quality of craftsmanship in its jewellery. The personification of positive thoughts and passion, Shweta ensures all this and sees to it that nothing stops her. Her confidence in herself and passion to create something unique for her clients lifelong, have qualified her to be a part of our upcoming edition The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021.

INCEPTION AND AN OVERVIEW OF THE COMPANY The Starfire Diamond Jewellery was incepted in 2012 in Brisbane, Australia. The brand is a synergy between remarkable design and exceptional quality. The company uses natural diamonds, precious gemstones and metals to create beautiful designs. As a result, the one-of-a-kind jewellery boutique comes up with unique one-off designs for the clients. The showroom comprises of goodexperienced and skilful diamond graders, gemologists and jewellery designers. The team is always willing to design and create beautiful pieces as per the client’s choice and they take

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

proper care of what would go really well with the client. The Brisbane’s top destination for designer diamond jewellery, aims at going beyond the customer’s expectations and also to serve the person all days.

way to showcase your love, passion and connection with yourself or your loved one.” She feels jewellery in itself tells stories and creates a connection with a person, his memories and his soul.

Coming back to Shweta’s hard work, it could be said that the journey had begun long before 2012 and Starfire was started as a result of her hard work and passion. She was always fanatical about diamonds even when she had her wholesale diamond business and jewellery designing. In today’s date, Shweta states, “I believe that sourcing beautiful stones and creating stunning designs is the best

Her jewellery speaks loudly about the same and with this approach, she has designed an array of products. To quote a few, you could have a look at-

STARFIRE SIGNATURE The brand is known for its lavish designs and unique diamond stones. They have a long list of their bestloved designs which are prepared very scrupulously.

SIGNATURE DIAMOND DROP EARRINGS As far as Signature Diamond Drop Earrings are concerned, the firm is quite confident that these would definitely leave a beautiful impression on the others. Modern studs are what are supposed to be reinventing the customer’s look, according to Starfire Diamond Jewellery. STARFIRE TIMELESS This is what the brand calls ageless collection. To be more specific, this collection showcases classic pieces like classic ring, which is forever in style. In the words of Starfire, their Timeless Collection couples elegance and their signature passion for the exceptional diamond stones. STARFIRE CONSTELLATION Now, you must be wondering what this is! Actually, this brings out the natural beauty of gemstones. According to Starfire- Vibrant colours at play refract the light and add a touch of colour to one’s life with exquisitely hued rubies, emeralds, sapphires and aquamarines. STARFIRE LUX Starfire boasts about this by using the words ‘Luxurious’ and ‘Glamorous’. This features high-end pieces with brilliant diamonds and unique designs as an impact of which, these empower you with their daring energy. TWELVE-MONTH WARRANTY ON EACH JEWELLERY PIECE OF DIAMOND As soon as you purchase jewellery from them, you are considered a valued member of Starfire’s family. They ensure you are offered a

warranty of twelve months from them/manufacturer. This is meant for each jewellery piece and lifetime care too. Starfire asks customers to put on their jewellery with comfort because the company would ensure polishing, repairing and servicing of the jewellery always.

me. My parents gave me the best education possible and therefore, I learnt values and to be selfdependent. After pursuing B.Com in finance and accounting, I was on the way to become an accountant but the passion for entrepreneurship didn’t allow me to do so.

WOMEN SHOULD BE TREATED EQUALLY AS MEN The days are gone when it was a real challenge for a woman entrepreneur to establish herself! Shweta is of the same opinion. Shweta affirms, “As business is conducted through technology or the internet to a great extent, the one sitting on the other end, is hardly aware of the gender of the person. Therefore, things are becoming easier and gradually, discrimination between men and women is also going away. Advance in technology is challenging gender discrimination a lot. However, storytelling and write-ups appreciating an entrepreneur who is a woman, is always an effective way to inspire other women. Moreover, treating women equally as men should be followed.”

It was my first leap of self-confidence that I resigned from my first job as a graduate tax accountant. I opted to become a diamond wholesaler at that time and that was done in partnership with an Indian firm planning to start their business in Australia.

JOURNEY THROUGH THE MOUTH OF THE LUMINARY Shweta feels having good mentors and role models, is an additional benefit in the achievement of your goal. She says, “I have been fortunate enough to have such mentors around me. First of all, I am independent since the age of 13. It was at this age that my journey to Australia began. With my parents staying in Fiji till my high school studies, I was with my elder sister who as a guardian, took care of me and became a great mentor for 37

Shweta, is not only a business woman but also a wife and a mother of two boys. Her boys have further fueled her determination to succeed and leave a legacy. I did an intensive course in diamond grading with my wholesale business which taught me how to grade diamonds, giving me the confidence and tools to sell. The first three years in any new business is tough but once you learn how to grow with the times, you can not only survive but also excel.” Shweta adds she has learnt a lot about herself after experiencing tough times and that is the reason why she is a strong person today. MY FATHER MY INSPIRATION Shweta’s father has always been a great source of her inspiration. He never feared of anything and challenged himself always to do more business.

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

NEVER FOLLOWED THE MARKET The 43-year-old confident entrepreneur says that she never followed what the market wanted. She created a market for her jewellery pieces. Her vision is to create amazing diamond and gem jewellery which captures the fire within one, resonates with the person and empowers with its innate beauty. CONFLICT-FREE DIAMOND Starfire believes in offering you with conflict-free diamond and also certified with GIA international grading. Here, what contributes a lot is Shweta’s specialized training and experience in diamonds. LEADERSHIP SKILLS AND THE KIND OF WORK CULTURE Her business has a workforce of women who are also mothers and although they are all passionate like Shweta. They understand the need to be there for one another. A good leader need not to dictate but rather learn to be more compassionate of another person’s plight. I am grateful for the support I have from my team and them for each other. Shweta knows that motivated work force would always follow a motivated leader. She states, “Being the head, the vision to be successful shall never be forgotten and the same shall be instilled in the team members. Encouragement, rewards and celebrating every success together are all very important.” This proves how well she enjoys staying involved in motivating her team.

CONTINUE WITH YOUR AIMS Shweta believes in never stopping and continue having aims. She asserts, “I want to see another store for my brand and of course, a greater online presence in few upcoming years.” ACHIEVEMENTS OF THE ENTREPRENEUR Shweta has been seen appearing in a local magazine as one of the

women to watch in 2020. In 2017, Starfire served as host to ‘Business in Heels Fundraiser’ which was a networking event for women entrepreneurs to meet like-minded individuals. Her brand has been affiliated with Queensland Ballet and she is also a proud supporter of Freelancing Gems. That’s a business that advocates jobs for women and women equality in the workforce.

She is a brand ambassador of many women networking groups too. Also, her support has been recognized many times, in charities empowering women under the aegis of Women’s Network Australia. She is an active member. Her company is a major sponsor of an annual event ‘Women In Fashion’.

AN INSPIRING MESSAGE FOR YOUNG WOMEN ENTREPRENEURS AND READERS Shweta speaks her mind, “Just have faith in yourself and follow your instincts like I did. Do not let fear stop you and get surrounded by positive people. Anything will change into a possibility.” www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

Krishnamurthy & Co. Sugandh Bahl | Business Connect When you are commencing or running a business, you have to deal with various legal compliance matters. One wrong step can lead you to legal complexities and other difficulties. Therefore, it’s extremely important to have a law firm on your side to guide you through the legal procedures and to safeguard you from various disputes.

AN OVERLAY OF THE COMPANY

Krishnamurthy & Co. (“K Law”) is one of the premier full-service law firms in India providing top-notch, comprehensive legal and regulatory advisory, transactional legal services, and dispute resolution support across a broad spectrum of practice areas and sectors. Established in 1999, K Law has, in a relatively short spell of just over two decades, transformed itself into a national player with a rapidly expanding practice footprint in Mergers & Acquisitions, Private Equity, Banking & Finance, Dispute Resolution, Intellectual Property, Projects, and Real Estate. The Firm now has a strength of 85+ accomplished and committed lawyers across offices in Bengaluru, Mumbai, New Delhi and Chennai. The Firm advises a vast range of diverse clients in structuring commercial transactions (both domestic and crossborder), obtaining governmental and regulatory approvals, drafting and negotiating transaction documents, and implementing transactions in India. K Law also assists various domestic and international clients in relation to dispute resolution proceedings and represents them before various fora including courts, tribunals, and other judicial authorities across India. The services extend to aviation and defence, automotive, banks and financial institutions, wholesale and retail consumer brands, food and beverage, education, fintech, healthcare, hospitality, information technology, www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

infrastructure, energy, construction, manufacturing, information technology, and TMT. The prime motive of the Firm is to nurture relations while delivering quality services to its clients. It is ensuring an edge over its peer organisations with the unmatched level of partner attention and involvement in each matter. The clientcentric and solution-oriented commercial approach towards delivering the finest services have made them stand out of the crowd effectively. Ms Naina Krishna Murthy says, “You get a specialized, customized and tothe-point answer/redressal to your legal trouble/query. It is better to engage a law firm because it has got better exposure and better contacts. Even if the case requires the engagement of a senior counsel, firms can easily arrange it. A primary advantage of law firms is that they generally attract the most complex and challenging work. So, it becomes easy for the clients to get free from the legal formalities without wasting much 40

time. They get easy solutions for their problems from the experts of a law firm. Our clients and their interests are the top priorities for us. We ensure a great deal of value to them by swiftly assessing situations and providing practical and commercial solutions to their problems. At first, we identify and prioritiz e the issues and then provide innovative, appropriate and pragmatic solutions to accomplish the requisite outcomes!”

A GLANCE AT THE KEY DIFFERENTIATORS

K Law leverages a hybrid topology in order to meet both privacy as

Naina Krishna Murthy | Founder & Managing Partner “As law firms are providing a service—most often in difficult times—transparency, trust, and commitment to providing quality service to their clients are essential. After all, clients are the lifeblood of a lawyer’s vocation. There are many great law firms out there, but having talked with former clients of them, many seem to be disenchanted with one particular aspect: the attitude of the lawyer — whether that be through lack of communication or the general attitude towards the client’s case. But K Law has made a difference in the scenario. Having a team of lawyers (unless the lawyer is a sole practitioner, of course) who believe in collegiality, who possess progressive attitudes and are accountable, are some traits one would expect for a law firm to hold in order to be considered ‘good’.” well as availability requirements. By redundantly storing documents on its own geo dispersed servers, K Law keeps sensitive documents in the house while ensuring business continuity in case of a disaster. To ensure availability and security, K Law uses offerings from Microsoft’s cloud services for email storage, data loss prevention, records management, and security. Redundant high-speed fibre connectivity and VPN concatenation ensure that remote workers have the best access to firm resources during these trying times. The Firm always seeks lawyers with brilliant and professional minds coupled with integrity. Also, ethical conduct and a client-centric mindset are significant criteria for them. K law values creative, dynamic and solution-oriented talents and steadfastly ensures continuous learning and development of its legal team. In this context, they ensure regular in-depth professional training to their lawyers. K Law incessantly resonates with clients’ need and offers outstanding services by following the highest standards of integrity, professionalism and responsibility in delivering their commitments. Their high level of partner involvement and attention blended with value-optimization approach has bestowed them with a satisfied client-base. Apart from this, the Management ensures a high level of transparency in their work culture. Any kind of office politics or negativity is absolutely intolerable and strictly discouraged. They ensure great comfort and a sense of job security to their employees which in turn, improves their performance and productivity effectively.

Incepting her brainchild in 1999 at Bengaluru, she has ensured that K Law became a major player in the Indian legal market. Naina Has Been a Legal Practitioner for 24 years and proves her forte in corporate commercial law, specifically mergers and acquisitions, joint ventures, collaborations and PE/VC investments. Alongside being a trusted legal advisor to some of the most renowned corporations in India, she is also a Board member of some leading organizations. She has been the Co-Chairman of Infosys Grievance Redressal Board for 5 years, as well. The exemplary businesswoman has to been appointed as the external Ombudsman of SB Energy, a Softbank company. She has also served multiple organisations as a Director. She has been a Board Member of Bajaj Energy Ltd since 2019 and of IndoStar Capital Finance Ltd since 2018. Her efforts as a leading women entrepreneur in the business world have acclaimed multiple awards and accolades in her favour.

ACCOMPLISHMENTS AND ACCOLADES

For its transparency and reliability, K Law has been awarded many accolades. Here are some of its achievements in the last few years • Recognized for its Real Estate practice by India Business Law

Journal at the Indian Law Firm Awards, 2019 •

‘Notable Firm’ for Corporate/M&A by Chambers & Partners AsiaPacific, 2019

•

Recognized for its Corporate & Commercial practice by India Business Law Journal at the India Law Firm Awards, 2018

•

Most Enterprising Law Firm - India, Legal League Awards 2017

•

Ranked No. 10 for M&A advisors in India by deal count by Venture Intelligence 2017

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Ranked No. 9 for PE advisors in India by deal count by Venture Intelligence, 2017

•

Ranked No. 7 for PE advisors in India by deal count by Venture Intelligence, 2016

•

Most Dynamic Law Firm - India, APAC Insider 2016 Legal Awards

•

One of only 4 Indian law firms to rank in APAC exits by deal count, Mergermarket Q3 2016

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Ranked No. 11 for M&A advisors in India by deal count by Venture Intelligence 2016

•

Notable Firm for Corporate / M&A in India by Chambers & Partners Asia-Pacific, 2016

•

Ranked No. 7 for PE advisors in India by deal count by VCC Edge, 2016`

ABOUT THE KEY OFFICIAL

The Founder and Managing Partner, Naina Krishna Murthy is one of India’s most formidable legal advisors. 41

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

Lifestyle

THE BEST

‘PLUG & PLAY’

Interview Microphones 2022 Effective Interviewing is a difficult task. Before your guest walks into your studio or office, you must have done your homework, written down all of your questions, and practiced them. Naturally, a podcast producer can assist you with this. However, once the recording has begun, it is up to you to ensure that the interview runs successfully. It’s also crucial to make sure you’re recording every word your client or guest says in highquality audio. But how can you be sure you’re hearing a clear voice throughout the interview? An interview microphone is a solution. But what distinguishes an interview microphone from your present microphone? What are the finest mics for interviews?

OMNIDIRECTIONAL MICROPHONE

The prefix “Omni-” is derived from Latin and signifies “everything.” An omnidirectional microphone collects sound equally from all directions in this manner. This implies that the signal is recorded with the same intensity regardless of whether you’re in front, behind, or on one side of the mic. In cases when sound must be detected and captured from several directions or places, the Omni microphone is always a good choice.

CARDIOID MICROPHONE

The polar/pickup pattern of a cardioid microphone is unidirectional cardioid. It is most sensitive to noises that are on-axis (where the mic “points”), is 6 dB less sensitive to sounds from the sides, and has a null point at the back. Cardioid microphones are renowned for their directionality and rejection of unwanted noises from behind them. Cardioid microphones are employed in situations when sound must be taken up from the front, sides, and back but not from the back. A musical performance, for example, may have a vocalist in the front, a band performing instruments on the sides, and the crowd of spectators behind.

BEST ‘PLUG & PLAY’ INTERVIEW MICROPHONES 2022 BLUE YETI USB MICROPHONE • • • • •

Connector - USB, 3.5 mm Jack Hardware Interface - USB Audio Wattage - 0.13 Watts Colour Screen - No Hardware Platform - Pc

• • •

Power Source - Corded Electric Voltage - 5 Volts Item Weight - 1 kg 450 g

Mac computers, it combines professional-quality sound recording with the ease of plug-and-play USB connectivity.

MAONOAU-903 PORTABLE USB MICRPHONE

A 3.5mm headphone connector on the microphone lets you listen to what you’re recording in real-time, with no latency delay. With the provided USB cable, just connect Yeti to your computer’s USB port, calibrate it with your operating system, and you’re ready to record. Yeti is a self-contained vehicle that does not require the use of a driver.

• • • • •

MAONO 903 USB Microphone is ideal for podcast, meeting, video call, live stream, casual voiceover, and vlogging and comes in a back-pack compatible size that can be simply tucked away and carried anywhere.

FIFINE K678 USB Podcast Microphone • • • • •

Brand FIFINE Colour - Black Connector - USB Type-A ConnectivityTechnology - USB Power Source - Corded Electric

MAONO AU-902 USB CONDENSER PODCAST MICROPHONE • •

This USB-connected microphone can be directly connected to a laptop or desktop computer. On both Windows and • • •

Brand- MAONO Colour - Black Connector - USB Connectivity Technology - USB Power Source - Corded Electric

• •

Connector - USB Connectivity Technology - USB Power Source - Corded Electric

Brand - MAONO Colour - Black

Power Source - Corded Electric Compatible Devices - PC, Desktop, Smartphone, Mac, Type C-phone

Build a Strong Foundation Technical Assistance: 20Hz20kHz is a flat frequency. 44.1kHz/48kHz, 16-bit sampling rate the audio circuitry is specially engineered to focus on your speech while reducing background noise.

USB condenser microphone for cellphones, compatible with most Type-C smartphones and PCs with USB ports. Youtubers, musicians, and podcasters will benefit from this.

JBL COMMERCIAL CSUM10 COMPACT USB MICROPHONE

BOYA BY-PM700 USB Computer Microphone

• • • • •

Brand - JBL Commercial Colour - Black Connector - USB Connectivity Technology - USB Power Source - Corded Electric

•

With omnidirectional and cardioid polar patterns, the JBL Commercial CSUM10 is a beautiful twin capsule condenser USB microphone. For the CSUM10, no drivers are required; simply plug the mic into your PC or Mac and begin recording.

• • • •

The BOYA BY-PM700 is a USB condenser microphone that works with Windows, Mac, and smartphones that have a Type-C connector. BOYA BY-wide PM700’s frequency response and 24 bit/48 kHz resolution make it appropriate for a wide range of applications.

BOYA BY-PM500 USB Microphone • • •

Brand - BOYA Connector - USB Connectivity Technology - USB Power Source - Corded Electric Compatible Devices - Personal Computer, Tablet, SMARTPHONE Included Components- Package Content 1, BOYA BYPM700 Microphone 1, USB Cable 1, User Manual Generic Name – Condenser Item Weight -1 kg 100 g Manufacturer - Shenzhen Jiayz Photo Industrial., Ltd Country of Origin - China

Brand- Boya Connector - USB Connectivity Technology- USB

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

CONVANTO Fund Raising Convanto helps in raising capital for startups and large and medium size companies www.convanto.com

vt@convanto.com

convanto

The Ladies Behind

ECONOMICAL

Boost 2022

Leading Digital Marketing Firm With Gamut of Services Kriti Anand | Business Connect

Lately, Digital Marketing has become one of the most dependable mediums to attract probable clients. We see almost every industry find digital platforms fruitful irrespective of their nature of the work. Today we are going to talk about a prominent Digital Marketing firm which has carved a niche in the market. Quintesstial Media & Marketing (OPC) is a leading full service Digital Marketing Agency based in Pune. Nowadays businesses big or small needs more than mere marketing. At Quintesstial Media & Marketing, it offers creative approach crafted by its team of specialists committed to delivering big results for the clients. It has a wide array of services starting from digital marketing consulting and strategy solutions to managing entire brand presence. It can handle everything from building an SEO-friendly website to creating comprehensive digital marketing campaigns, including SEO, email marketing, mobile marketing, content development and marketing, social media consulting, graphic & media designing, brand development & trademark registrations. It believes in providing end to end branding solutions, hence offers entire brand development solutions starting from name development, logo designing, corporate stationaries, brand strategy, communication designs, website development, marketing campaigns (digital, social media & direct mail), video magazines, promotional videos & more. EXPLORING CREATIVITY FARHEEN SHAIKH We asked Farheen Shaikh, founder of the company, about Founder and Creative Director the conceptualisation of the firm. She says, “It all started with exploring my creativity & attempting something new. Designing visual graphics & websites was something that came natural & the idea of having a website to showcase my work always fascinated me since my school days. Gradually I was inspired by the idea of doing my thing with conviction without getting influenced by the external world. I wanted the freedom of running my own business & making my own brand and thus the idea of having a website designing company popped that gradually converted to a full-fledged digital marketing company today.” www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

At Quintesstial Media & Marketing, it passionately believes in ‘Crafting Brand Stories’ for it believes every brand has a story to tell. It must not be only about marketing instead it is about the whole experience, creativity and engagement with the client and their target audience. It understands businesses need more than an agency or a marketing team so it makes sure to be proactive and consistent with how it interacts with the clients to solve their digital needs.

advertising. Quintesstial Media & Marketing keeps itself updated with the changing needs. Based on the client requirements & keeping up with the market’s pace, it offers varied creative solutions like video magazines, brand campaigns, motion posters, launch videos that has proved a great way for customer retention & engagement. It has adapted conversational marketing as model for engaging customers in real time capturing their needs, and intuitive connecting them with brands.

Every startup founder knows from the outset that there are going to be obstacles. Within days after setting up her first office space and spending about a major part of her savings, she had to move out from the space overnight since the landlady couldn’t approve of her business only because they were not happy with the interiors. “So not only I was left with a complete setup of office furniture but also had the pressure of looking out for a new space immediately with very limited savings”, says Ms Shaikh.

Talking about work environment, in Quintesstial Media & Marketing, work is fun. It values sense of humour and hangout together with teammates. The idea is to have a positive and supportive environment and take care of its employees. ACHIEVEMENTS & MILESTONES • Quintesstial Media & Marketing has been nominated for India 500 startup Awards 2019 • Exclusive Magazine & look book design for celebrities and fashion brands • Celebrity Fan Management • Promotional campaigns for fashion brands in Dubai, London & Germany • Editorials for international fashion magazines (London Fashion Week) • Campaign management for fashion brand in Fashion & dance, Hanover in collaboration with GIBC • Brand development and Trademark registration for health care and automation brands • Digital partner for films promotion

BATTLING OBSTACLES This was the time when her mentor’s golden words motivated her - “when you do something so deliberately & with conviction, you are bound to achieve it.” Today after 3 years starting from a rented space to now owning her own office space with efficient & dedicated teammates, Quintesstial Media & Marketing has come a long way marking its presence in the industry. It utilises all the services it offers to not only better understand the process, but to make sure it’s triedand true. Quintesstial Media & Marketing is more than a digital marketing agency to its clients seeking for result oriented online promotions of their businesses. It provides and implements successful marketing strategy across the web, online ads, and social media.

MEET THE BRAINCHILD Farheen Shaikh, Founder & Creative Director at Quintesstial Media & Marketing (OPC) With over 10 years of experience in designing and marketing, Farheen is an ambitious entrepreneur with a passion for creativity and exploring new arenas. She is the inspiration and driving force behind Quintesstial Media and Marketing. With her unmatched creativity and strong business sense, she has made her presence in the industry. She began her career as a graphic designer which gradually transformed into website designer and various digital marketing roles.

In less than 4 years, it has worked with clients in varied business category to produce some insane results, from a 200% increase in traffic (with a reduced bounce rate), a 95% occupancy goal, higher SEO-rankings, generating leads and effective business collaboration for clients. The list of clients varies from different industries right from automation, health care, food, movies to music production & budding names in fashion industry.

Being an MBA graduate in Digital marketing, her passion led her to found Quintesstial Media and Marketing, helping customers get easy and creative solutions for their brands. At Quintesstial she is responsible for all the creative decisions and oversees all marketing, Public Relations and strategic development initiatives.

As a digital marketing agency, it strives to understand the client’s business goals first then all decisions are made with those goals in mind. It fathoms that time is money in business so it sets realistic deadlines (for itself and for the clients) and stick to them. It communicates constantly with the clients to give updates as it progresses and gets projects launched by the agreed launch date.

In addition to her creativity and marketing skills, she has a keen interest in poetry and music. Combining her love for poetry and music with her constant zeal for doing something new every time inspired her to write and produce ‘Rehnuma’ a fan anthem which has now more than 1 lakh views on YouTube.

Today technology is changing the way we do business and has made its impact on digital marketing as well. Platforms like Snapchat, Instagram, Pinterest, YouTube and Facebook are the best channels for social media 47

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

The Ladies Behind

ECONOMICAL

Boost 2022

ZUCI

CHOCOLATES The Aparna Gorrepati’s Endeavor, offering An Iconic Chocolate Range With Supreme Purity and Quality

It brings a curated experience of the world’s best ingredients carefully selected, with expert craftsmanship combined to bring a sensory world of pure chocolate to all the patrons.

EDGE OVER THE PEERS

Aparna gorrepati Co-Founder

Puja Bhardwaj | Business Connect

xtremely passionate, full of benevolent feelings, and with a balanced mind with a “Never give up” attitude, the foundation of her character, Aparna Gorrepati leads her chocolate brand, ZUCI Chocolates in the role of Co-founder.

•

ZUCI holds unrelenting quality standards for all the ingredients to maintain the highest levels of purity in the products that are handcrafted with attention to detail, to deliver exceptional delight.

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The company is the pioneered innovator in the Chocolate formulation by currently offering over 35 different flavors of Chocolate, which comes with decades of experience, domain knowledge, and understanding of the Indian palette.

•

They have made a huge investment in all the latest technologies and innovations to ensure optimum hygiene and the retention of all the flavors.

APARNA’S UNIQUE LEADERSHIP STYLE

Aparna believes in a collaborative work culture where she provides her team the latitude to perform, has a strong set of values, and always listens to the customers.

One of the few trained and certified Chocolatiers in India, Aparna sown the innovative seed of ZUCI in 2020 with the vision to redefine the chocolate experience, catering to individual tastes and palettes, while delivering an unforgettable and recurring experience each time.

Further, she apprised, “As a woman, I differentiate by bringing my empathy and emotion to everything that we do. As we believe, Many Emotions, One Expression – Chocolate.”

ZUCI CHOCOLATES – BRINGING THE AMAZING TASTE OF WORLD-CLASS CHOCOLATES

INSIGHTS ON WOMEN’S PARTICIPATION IN THE ENTREPRENEURIAL ECOSYSTEM

ZUCI, pronounced as “SHUCHI” means PURE in Sanskrit. As the name suggests, they believe in Purity. Integrity comes naturally, right from the name and they believe in delivering Purity in spirit. ZUCI is the one-stop destination for all chocolate connoisseurs to experience artisanal chocolates in their entirety – both sensory and emotional.

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

It is heartening to see the representation of women is rapidly going high in the Entrepreneurial ecosystem. Today’s women leaders are more confident, independent, and ambitious to create a difference. According to Aparna, – the age-old stereotypes of what one can do or can’t are changing fast and it will be an equal playfield, irrespective of gender.

Having said that, strong women are able to drive change with a lot more ownership, involvement, and minimal disruption due to their ability to understand people and situations.

DEALING WITH THE UNPREDICTED PANDEMIC

ZUCI was launched just a month before COVID, so obviously, adversity struck the company, immediately. Still, Aparna, and her team remained strong, supremely confident about their product, focused on building the brand and ensuring they educate their patrons on the quality of their chocolate, and continue to bring in curated experiences.

SIGNIFICANCE OF R&D AND TECH ADVANCEMENTS

R&D is the backbone of ZUCI’s growth. It continues to innovate with flavors, and ingredients and develop a deep understanding of the customer palette. While the company is known for offering chocolates in their true form, it is also the pioneer in blending flavors that include nuts, flowers, fruits, and dates into chocolate. The team believes in continuous improvements, resetting the baseline, and offering our customers new products. Technological advancements across the world have immensely helped the chocolate industry in enhancing the yield, purity, and also shelf life of chocolate. ZUCI has focused its investments on the best tech solution the world could offer and continue to upgrade both the processes and the infrastructure.

THE WORD CULTURE

ZUCI is well-known for its flexible and innovative work culture. The leading lady strongly encourages team building, every member of the team is respected for what they do, and an absolute dignity of labor. She encourages the whole team to ideate, experiment, and create a culture of ownership and belongingness.

JEWELS IN THE CROWN

Within two years of its inception, ZUCI has already achieved the status of the Chocolatier of Hyderabad. Present-day, the brand has been able to establish itself as a brand that resonates with premium chocolate as the gift of choice for every occasion. Besides, ZUCI and the leading lady both have been honoured with numerous accolades, like – •

Best Chocolatier award by the Times Food awards for 2020 and 2021.

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Best Restaurant, Best Restauranteur, and Best Café by the Times Food awards for 2021.

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Women’s Achievement Award by HYBIZ TV

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10 Most Influential Business Leaders 2021 by CXO Outlook Top 10 people in Food and Confectionery India by CEO Insights Magazine

•

FUTURE OUTLOOK

ZUCI has established itself as a strong and renowned chocolate brand in Hyderabad. In the next step, ZUCI is planning to become a reputed and well-known brand nationwide for premium chocolates. Alongside, it will come up with new innovative flavors, seasonal gifting options, and many more chocolate products.

WORDS OF WISDOM Pursue your dreams and passion. Make sure to have strong training and education in the fundamentals of whatever you are willing to achieve. Both Form and Substance are important. Do not give up on what you want to achieve and always realize there is a positive way of handling adversities and there are always opportunities and solutions to the problems. Stay confident and believe in yourself!

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

Travel

Tourism

Why you should

solo at least once

For most of us, heading to one gorgeous destination after another with friends or family is one of the most exciting and rewarding experiences and laughs that can bind us for a lifetime. It seems going on vacation alone could be a less enriching experience; without our favourite people to share it with, how can it compare? And yet many veteran travellers have an incredible memory, eyes opening solo trips, of glorious days when they set out alone and found and noticed things they might never have done otherwise. Here are the 5 reasons why you should travel alone at least once in your life. Keep in mind that they are just five examples. You will be learning more than that while travelling solo.

#1. Independence & Empowerment. Travelling with someone, whether with family & relatives or friends, one of the most challenging parts is making an important decision, including finding a perfect place for everyone to stay, what, where, when to eat, and where you all are going to shop, and more. It is quite possible that at some point, you may not like the decisions they made for you or vice versa. Solo travel gives freedom, independence, and of course wanderlust. It will also let you create your own schedule of everything you want to do on those trips, including when and how you want to do it. Many solo travellers often talk about how empowered they feel after returning from a trip. They usually come back as a new person with a fresh perspective of life.

#2. Build Confidence. Solo travelling is considered to be a brave endeavour. But I don’t think of going solo as brave. If you have proper research about your destination, you will be ready to handle anything that comes on your way. As you travel solo, being fully responsible for yourself, you will inevitably find just how capable you are. As you step out of your comfort zone, whether it’s by going to a restaurant alone or travelling solo to an unknown place, a place you are unfamiliar with culture and language, you will gain confidence. As you make every decision about trips, including meals, accommodation, and more, your confidence in your ability to make a decision will also enhance. Solo travel will give you opportunities to learn how to encounter various types of scenarios, which you are probably unfamiliar with now.

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Remember, travelling solo isn’t about what others see in you it’s about what you see in yourself.

#3. Self-growth Our brain’s autopilot is switched off when we confront new situations and environments. The world comes into sharper focus where we have to pay attention. On a solo trip, you will handle different kinds of situations day to day, it allows you to be more present at the moment. It allows you to listen to your guts and control your emotions as well. Solo travelling frees you to reflect on your decisions and find more about yourself.

#4. Connections & New Friendships One of the biggest misconceptions is that solo travel means loneliness. Although, everyone needs a bit of alone time, and some prefer alone. You can also make a friend on your journey from the first day. Travel can lead to exciting adventures and meaningful experiences with strangers that have a long-lasting impact. There are hundreds of apps available on the internet, allowing us to make connections with like-minded adventurers. Beyond apps, there are several solo travellers who you can meet at your destinations. They will automatically throw you into a social setting and opportunities to get to know other cultures.

#5. Freedom I know many people who are not interested in solo travelling because they would rather travel with someone they know. I can’t say it is wrong with preferring group travel. However, trips with friends or family have a fallback as well. I hear that some cancel a trip because a friend or relative backed out at the last minute. It isn’t possible for someone to go with you every time you make a plan for adventure. Solo travel is very ultimate freedom as you can make a trip when you want, where you want within your budget. While you are travelling, you need to know what you are getting yourself into. On your solo trip, only one person you can rely on is you, which sometimes seems scary, but it’s also invigorating. So, the next time you get inspired to go on a trip and can’t find a friend to go with – I would recommend you, book your flight by yourself. 53

www.businessconnectindia.in | Vol. 4 | Special Edition May 2022 INDIA

RNI NO. : DELENG/2018/76695

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