The Leader Behind an admirable Company

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A visionary Leader drives the system and process John C. Maxwell said, “A leader is one who knows the way, goes the way, and shows the way.” The quote holds great value and applicable in every phase of our lives. Without a leader, the tribe is directionless and aimless, and it’s quite true that there will be no organization or systematic proceedings without an ace leader. Be at home or workplace, we have always seen a person taking charge of numerous responsibilities who effeciently and pro actively accomplish them. In this month, Business Connect has put time, space and energy to release the most awaited edition of times that is ‘The Leader behind an Admirable company’. From the name, it is self explanatory that this edition focusses on some visionary and breath taking leaders, who with the flair leadership quality have conquered the space, yeah-the entreprenuial space! We are elated to feature Globus Logisys Pvt. Ltd. on our coverpage, which falls into the category of the most admirable company. The limelight is on the empowering people who with their incredible leadership talent drive vast organizations. My experience whilst carving their stories was enthralling and captivating. As a Managing Editor of the magazine, I have locked some inspiring lessons in my heart’s cauldron on the traits of leardership. There are numerous abstract qualities which incite me to walk through them. The most engaging quality that I truly appreciate is that ‘Leaders create more leaders instead of followers.’ They incredibly push their workforce to feel more independent and decisive. In this way, employees feel at home and start focusing their enegies towards the goodwill of the organization. It is splendid! There is no any kind of dominance in the system. Each and every employee is trusted and respected. May be this the reason behind building the colossal empires. The entrepreneurs encourage and reflect so much positivity around. The vision they behold in their eyes is so big, which pushes them day and night to work strenuously towards it. This creates a ripple effect and magnetizes their team also to walk on the footsteps. Time management, patience, quick decisions, perseverance serve the base of their incredible personas. They are influencers and motivators! Their actions are always line up to accilmilate the needs of the customers through their companies’ proceedings. Customers come first for all the admirable companies and their leaders understand it pretty well. All the biggies meticuosly participate in the Research and Development process that’s the reason for their epic success. Creating synergy with the advancement in technology, they serve their clientele best, thereby enlarging the compay’s dimensions. As leaders, they always make sure to motivate the tribe on a weekly or monthly basis. This enhances the morale of the team.

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Vol 2 |Special Edition|September 2019 Publisher & Editor : Abhishek Kumar Dubey Editorial Team Rashi Saral | Yashika Sabharwal Vikas Jha | Dr. Amit Mishra Sugandh Bahl | Avishek Singh

Business Head Ashish kumar

Corporate Team

Satyam Singh | Sunny Pathak | Pradeep Pandey Himani Parashar | Harsh Pandey | Asha dudeja Kartik das | Rahul | Vikash kumar

Co-ordinator (Business Connect-Clients) Komal Verma | Sunaina Gupta

Data Research & Analysis

Satyam Tiwari | Shubham Mehra Amit Kumar | Himani Rathore Priya Singh

Finance Team

Gourav Singhal | Reshmi Monika Aggarwal

Circulation Team

Sonia Tiwari | Anurag Tiwari

Creative Director Ashutosh Ojha

Creative Team

Chandan Sharma | Rajat Pathak |Reena Kumari

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravi kant Singh

Registered Office

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Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695

Copyright Š 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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Cover Story

Olovy eCommerce LLP Arvind Prabhu Founder

Ablion It Solutions Pvt. Ltd. 18

Add Value Consultants 20

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ANPCPMC 24

DesignCoz

Ceinsys Tech Ltd. Arl Worldwide Express Pvt. Ltd.

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26

Confiance 36

Hirexa Solutions Pvt. Ltd.

East Corp Group

Digitactix 44

Dronaa Educon Pvt. Ltd.

50

48

60

etrainindia

56

54

Rk & Associate

Legajoist

42

Parivartan Software & Multimedia Pvt. Ltd.

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WTA Studios Pvt. Ltd. Webmaddy

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Content

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Olovy

TOWARDS ENERGIZING THE TECHNOLOGY MOVEMENT

Rashi Saral | Business Connect

INDIA IS SEEING RAPID ADOPTION OF THE LATEST TECHNOLOGICAL ADVANCES, BE IT MOBILITY OR CLOUD OR SOCIAL MEDIA. Now Big Data, Blockchain, AI and IoT have found their true place in the commercialization cycle and provide a heady competitive advantage to the early adapters. Racenext Information Solutions Pvt Ltd., founded in Nov, 2015 by Mr. Arvind Prabhu, a passionate engineer and business process expert, has been at the forefront of bringing these emerging technologies to corporates. Among them, was being a strategic contributor for a state of the art 3D printing zone for a large private sector in India. Subsequently they also ‘digitized’ thousands of process equipment drawings to build a 3D model online that could be used for training, maintenance and risk assessment. While Blockchain was being examined closely by the BFSI sector, Racenext had already initiated their programs to evangelize the economic impact of this disruptive technology in other sectors including Agriculture, Health, Intellectual Property, Land, Logistics, and Jewellery and so on. Several students have also completed technical internship projects on Robotics and Data Analytics at Racenext, located at a small office in Mumbai. Racenext has also done several projects and training programs on Info Security, IT transformation, Testing etc. and boasts of a 5X YoY growth since inception.

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COVER STORY

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Arvind Prabhu Founder

THE PRESENT TECHNOLOGY ECOSYSTEM NEEDS A MAKE OVER

Over the last few months, the team at Racenext focussed on building a web platform to ease the exchanges between technology suppliers’ and consumers’ needs. On one hand, the buying centres and decision makers were faced with dilemma while engaging new technology suppliers. In addition to the mammoth task of aligning budget approvals, getting stakeholders buy-in, vendor empanelment process within their organization, the CIOs and CTOs were faced with doubts about the competence and delivery capabilities of the suppliers. They were genuinely worried about the adverse impact on their personal credibility and the possible loss of time and money in ‘experimenting’ with a new vendor; and almost always resulting into awarding technology projects to the existing suppliers ‘known devil’. In many cases, they would discover that the technology suppliers did not have adequate company compliance for their procurement and accounts departments to smoothly release payment. That resulted in lot of the CXOs time getting spent on procurement and payment cycles instead of focussing on their main work.

We have put in all that it takes to design and develop a holistic ecommerce platform to enrich data exchanges between Consumer and Supplier for technology services, while providing an attractive business proposition to our associate partners. Going ahead, how we spread the word, and maintain the right momentum will determine how Olovy blooms. Implementation is the key to success. And yes, we are ready for healthy competition. Arvind Prabhu (Founder, Partner)

On the other hand, the supplier’s concerns of business uncertainities, poor negotiation, dewww.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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layed deliveries, resource attrition, tax violations, payment collections etc. did not allow them to take a risk of engaging with a new ‘customer’. It is a fact that several technology projects get delayed or fail even after decades of IT waves. Most of the technology suppliercompanies operate at a ‘Commodity’ level and focus on acquire contract and raise invoice processes, rather than getting into the problems faced by consumer and rising to an enabler or influencer level. Even fewer possess the required business planning skills or structured processes to ensure consistent deliveries or even rudimentary capabilities to study and apply competitive strategies or disruptive innovation.

Some of their flagship programs include educating service providers, especially technology start-ups, to appreciate and adopt the techno-business skills of Business Planning, Bids/Proposals management, Managing Operational Risks, Focussing on Business Benefit Realization. In short, Olovy offers whatever is needed to build assurance and reduce risks in the entire Consumer-Supplier relations and interactions. Once the user registers, true to their tag-line ONUS IS ON US™, Olovy deploys their entire network and professional experience to assist the technology service provider as well as the Consumer. Just like any new online service, Olovy has unenviable challenge of influencing change in consumer behaviour. But the early adopters will soon discover the many benefits an online platform offers. Olovy needs to keep their ears on the ground and listen to the voice of customer while marching forward in their product roadmap journey.

Freelancers, especially in the circuit design, software programming, website or mobile apps space have contributed in their own way to the tempest in the teapot with mostly none of them knowing or adhering to any industry standard. We can meet lots of such people who believe they can deliver an ‘IT project’ to a company in the time they get between their change of jobs. And it is very unlikely that they have heard of or care for terms like ITR, TDS or GST. Racenext realized that there is need toinfuse more positivity and energize the entire technology ecosystem. And what better time than now.

OLOVY: Onus Is On Us ™

Easy to pronounce, short to remember, Olovy, a non-English word, will soon become synonymous with ‘the effort to enhance with success’ anything that is touched. Tech and Olovy together will deliver Technology. Olovy is the world’s first online B2B platform, conceived, designed and built in Indiafor technology consumers to engage with curated and reliable, technology providers. One one hand it provides choice, convenience and competitive edge to consumers and on the other hand Olovy works to improve the capability, calibre and credibility of technology services providers.

OLOVY: The E-Commerce Destination

Olovy strongly believes that the days of coercive selling are numbered, if not over. The modern day customer requires a business partner. The platform today allows technology suppliers to present their best capabilities in a professional and non-SPAM manner. No more irksome marketing calls, no persistent emails or SMS. Olovy believes that the project award comes through when the customer is ready and not by any follow up. As we have all experienced in the online purchase for products, any customer expects abundant choices now and by the natural process of elimination of these choices, is bound to compare and take an informed decision.

Today, Olovy charges a nominal membership enrolment fee from technology service providers. After that, the service providers need not provide any commission or brokerage business generated through this additional medium of advertisement. So is Olovy just another market place, one may ask. Yes and No!

This is my first time under the bonnet and I am simply thrilled to discover how great systems actually build their information repository and apply intelligence based on context.

Olovy understands that the Consumers seek Excellence, Responsiveness, Flexibility, Transparency, and Reliability when they engage a service provider. Are the service providers geared to deliver the WOW!?

Sahil Jayakar, Partner

In addition to the website features available on membership, Olovy services include other value added services like strategic consulting, technology events, surveys, building competitive strategies among other initiatives.

In addition to multiple levels of functional and system administration, Olovy offers several interactive features for non-registered visitors and registered Members to enrich the quality of exchanges. 13

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Users may register themselves as Service Providers, Consumers, Partners, Students, Bloggers or Trainers. Each role offers several features that will help them interact with the other members in a transparent and professional manner. Olovy offers the CLASSIC, SILVER, GOLD and PLATINUM paid membership to Service Providers. For other user roles it is free for registration. For all users, there are basic KYC checks in place that builds reliability of transactions with new entities. Users can login with their registered email IDs or with their mobile numbers and an OTP. Olovy classifies the hosted technical content under several but simple categories like 3D printing, Artificial Intelligence, Blockchain, Big Data, CAD/CAM, Digitization, ERP, FinTech, Geo, Health, Info Security, IoT, ML and so on. Consumers can search for technologies and the search results will fetch Services, Companies, Training programs, People, Blogs, and News related to the requested keyword. For every Service listed, the details page will show the Companies that provide that service. In the Company details page, where the consumer can study their performance, history, offices and profiles of the founders and leaders, there is also a direct link to visit the supplier’s website. When a Consumer does not find something, they have a facility to Post a Requirement for projects, manpower etc. and Olovy support will work towards enrolling more technology providers to fulfil that requirement. Service Providers can see how many views their pages and advertisements have received and accordingly decide how they want to increase their presence on the website. They can also browsethrough public tenders, RFPs and also pre-screened and curated professional resumes. Olovy also hosts new books and global news related to relevant technology categories. Outside the website, the technologists can seek to connect with consumers or engage Olovy to build their techno-business skills or maybe even learn how to identify ‘lemon contracts’ and not waste productive opportunities. Olovy’s Business Development Partner role incentivizes people who are passionate about Technology, to associate with minimum enwww.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

try barrier or risk. The transparent and generous revenue sharing model is among the best in the industry. Individual entrepreneurs who were otherwise facing the challenges of obtaining, delivering and monetizing the projects alone can collaborate and get entitlements and incentives that would not be possible without joining the network. Partners are chosen with utmost care and each partner has to sign a Code of Honour that extracts a promise to do all that it takes to fulfil technology requirements, help build competence and provide productive opportunities in the field of technology, in a compliant, dignified, honest and transparent manner. Olovy also expects to generate employment opportunities for people who like customer-facing jobs, and content management jobs.

We are contracting senior technology professionals in Mumbai, Gujarat, Bengaluru, Chennai, and Kolkata to enrol as Business Development Partners, collaborate and build their network of business executives. We sincerely believe Olovy offers tremendous opportunitiesto attract the youth towards technology and mould their career aspirations to earn profits in place of a salary.

Arvind Prabhu (Founder, Partner)

OLOVY: Technology & Data Privacy

Built with the greatest care and adherence to Software Engineering standards, Olovy is a secure transaction platform that has been built by diligently practice of a mix of traditional SDLC and the modern AGILE and DevOps methodologies. As expected, it works on rigorous change management processes across their Development, Test and Production environment. Olovy has built system capabilities that are essential to handle large volumes of information and providing seamless performance for many concurrent users. At present, they have not released a mobile app version but their website has been built to support all sort of browsers and devices. Also, Olovy has wisely chosen to go cautiously this once and to connect with payment gateways after an annealing time period rather than on the day of launch. That is good news for new adopters as it makes Olovy safer to transact. 14


At Olovy, every individual and contractor has been educated with the evolving policies and controls required while collecting, using and sharing data. Utmost care is taken to secure and protect the information of users at all stages. Olovy also takes all due precaution to ensure that Intellectual Property rights are not violated. Their User Agreement, Terms of Use, Cookies Policy, Privacy Policy and Professional Usage Guidelines are an endorsement of their focus to be ranked among the best e-commerce platforms in the world.

technology service companies, in turn harnessing the growth for our technology suppliers. Olovy invites academia to actively participate in this one of a kind concept that will give them an insight into the engine room of a large e-Commerce platform and to learn how to utilize technology to achieve business objectives. So far, Olovy is self-funded and is gathering momentum to go full throttle in the next few months.

We had to re-configure ourselves to expand our knowledge from data security to data privacy. GDPR and the recent policies promoted in India have been a great source of learning.

OLOVY: The Road Ahead

Being the first is exciting but also comes with its own challenges. Close friend and advisor, Mr. Anthony Foster, Founder of The CIO International, UK jokingly asked Arvind ‘Do you think it stands a snow-ball’s chance in hell?’ Anybody’s guess is a good guess. Olovy believes things get done when people and entities can perform in spite of such fears. Overall, Olovy has been well-received with their several interactions with industry experts. And yes, everyone is watching

Mihir Pandit - Partner

Launching this October, Olovy already has pre-enrolled around 80 service providers under different categories. The website launch will throw open the doors for the free registration for the Consumers and other users. Olovy will promote this platform in industry associations, leaders of corporates among other strategic influencer communities. The marketing plan includes online and offline approaches. Olovy will watch how the initial launch goes, fine-tune the offerings and invite overseas Consumers to get the benefits of mature and professional

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WHAT EDITORS OF BUSINESS CONNECT THINKS ABOUT LEADERSHIP Business Connect Team

Abhishek Kumar Dubey (Publisher): Our publisher thinks that “outstanding and over the top leaders go out of their way to experiment their potential as personnel. If leaders believe in themselves, it’s amazing and they can accomplish everything with their actions to inspire others, dream more, learn more, do more and become more”. He is also a prodigious leader behind Business Connect Magazine and drives ingenuity, creativity, and above all a best leadership.

Rashi Saral (Managing Editor): According to our managing editor, Leadership is a complex topic. She believes that “Leadership is all about making others better which has an everlasting impact on the organizational growth. The leader should also aware of his/her presence, and makes sure that impact lasts in absence.

Yashika Sabharwal (Editorial Assistant): Our editor thinks: A great leader is one who took Leadership as a challenge of nothing but taking responsibility for everything that goes right or wrong. He is ought to be responsible for giving his team the credit for everything that goes well and encouragement for everything that went wrong.

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Avishek Singh (Editorial Assistant): Mr. Avishek says “Leadership is not all about getting a tag, title or designation; it is something about impacting everyone, influencing team, and inspiring oneself. Hence, according to him leadership is the challenge to be something more than limits.

Vikas Jha (Editorial Assistant): A leader is not one who guides you and teaches you in every aspect. He is the person who took Leadership as a matter of having people to look at when they are out of track. By a leader you can gain confidence, seek all your difficulties, and power of mentoring.

Kriti Anand (Editorial Assistant): Kriti thinks that Innovation distinguishes between a leader and the best leader. The thinking ability and innovative minds can instill a hope for success and a belief in themselves. Hereby, a positive leader always empowers

Dr. Amit Mishra (Editorial Assistant): According to Dr. Amit Mishra, leadership is not about men in fancy suits carrying money bags. It is always a series of hard work and behaviors rather than a role for heroes. If your actions create a legacy that inspires others to dream more then your leadership is accomplished well.

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Unrivalled Illustrious Web Designers With Par Excellence Of Mobile Applications Yashika Sabharwal | Business Connect

PRATIK DUTTA Director

for all your web solutions and cloud applications needs. The #1 Web Development Company in Burdwan, Mr. Pratik Dutta, the most esteemed key person, Founder, Director, and Technical Head of the company with its perception proven track record for delivering its clientele over a decade. They do have a deep understanding of technology and clients need.

The web nearness and application designing of any organization assumes a huge part in the accomplishment of the business. Nowadays, all the business people like to do online research for business & organizations, so that they are able to study the website completely, before contributing or marking any business contract. ABLION is a Foremost and Influential Global information technology based company which utilizes the cloud based approach to develop many web services.

Here are the two application software’s in terms of their services

ABLION is conjectured as an IT service provider, which deals with web and mobile technologies for other business to grow. They develop web applications, web development, mobile apps, graphics and branding solutions from over the span of 15 years. They have 10000+ customers in more than 26 countries, in small, medium and large businesses from different geographies including UK, Australia, Ireland, Germany, Singapore, France and USA.

Twib: It’s a sales automation application, inspired by a real life business issues people faced, when a field employees work outside the office, it’s a big challenge to monitor and track their efforts and activity, which was the primary goal of twib, on a very short span of 1 year only twib has reached over 20000 business across the globe.

Inveterate, since in 2004, ABLION is headquartered in Burdwan, West Bengal with other companionships in Kolkata and Bangalore. ABLION is the prime destination www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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etc. They have also worked with Many E-Governance projects in India as well as in South Africa. It’s quite simple, if they are reliable and consistent, then people automatically stay with them. Hereby, what the founder, Mr. Pratik Dutta believes that, is to help the clients realize, their real dreams, and the end result of it will be their faith in them.

Bidyaaly: From the work “Vidya” or “Education” they came up with this unique name. This is also inspired by a real life issues faced daily by parents to keep up with the education activity and progress of their child’s schooling activities. Therefore, Bidyaaly comes as a solution to Parents, teacher & school to manage all school activities of a student on this digital age by their application.

The only way one can keep up is, to learn & grow, that’s how they research new technology coming to the market, and inherit them when it’s necessary.

Inconsistent approach of Incongruity It’s hard to tell what the difference between their rivals and themselves, but what they can tell is that they can do everything better, they are willing to go that extra mile for the customers, and passionate about their work for them. They always willing to be that, their name “ABLION” creates a touch which adds that extra zing to any project they took from clients, that’s what makes them better than entrant.

Correlation of employees and entrepreneur Mr. Dutta always try to be a mentor/guide for all of their employees and team members, since many of time they needs a second opinion for many occasions, some critical decision in our life, he try to help them with theirs obstacles and this sometimes does not have to be about work, this can be anything in their lives. In terms of Entrepreneurship, the future is bright, new ideas and opportunities are quite frequent in this global village, now it’s quite common to build something and get customer for the same from another corner of the globe because everything is being digitalized. This same opportunity also bring a lot of competition, but if one can execute their ideas well, then things will be all right for them.

The startup ecosystem has improved a lot in India over the past years, there are now many options and opportunities from Government and Private Sectors mainly in the urban area, for the small towners. Chronicle Description of Grail “Without any goals, plans are squander to reach, therefore Goals are dreams with deadlines.”

Only those who dare to fail greatly, can ever achieve greatly- Achievements, Milestone and future They have positively accomplished the launch of one SaaS products called “Twib” which is described overhead of the article and launched in 2018. It is a sales automation app, and it has already own 2 awards this year, which reached among the top industry leaders in its segment with 20 thousand plus businesses as customers from all over the globe.

Certainly, it was not easy at the beginning, being a first generation entrepreneur in a small town 15 years ago on a technology business, it was quite tough. Mr. Pratik Dutta started his business with only 1 laptop from home, from there, till now, they have bloomed to expand a team of 50+ members. There are several incidents that can recall but this specific one is that they have raised this business like a new age business in a small town. In distinction to 2004-2008 Mr. Dutta applied for credit cards multiple times, but was rejected because their small town never issue credit cards, it is only available in the cities. Therefore, for even if he had the money, but still he can’t buy technology services outside from India, where credit card were the only mode of payment. This kind of situations makes obstacles in the way of their beginning but the overcome and conquer all the hurdles in the path of goal achievement.

The company would like to diversify and grow on different sectors, and like to establish physical presence outside India. Along with this they are looking forward to launch a few of their own SaaS Products, based on some of their ideas over the next few years. Lastly, the message they would you like to give to the readers of the Business Connect magazine –

“Although I will say we are still at an early stage and I have many dreams and visions to take the company to the next level, but what my motto in life is to “Love your work and Enjoy your life to the fullest”, most entrepreneurs lost their balance in life and spend too much time with their work, but business should not be your life but should be part of your life.”

Emptor Syndication and Trust Since they work mostly with clients (Emptor) outside the India, as of now there is no particular types of clients but if their client is looking for quality work, then they are always available. They have worked with multiple big and small clients all over from USA, Singapore, Israel, Europe

Mr. Dutta.

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Add Value Consultants

IN THE WORLD OF CONSULTATION, AN ADVICE HOUSE OF SPECIALISTS Vikas Jha | Business Connect

THE INCEPTION OF THE IDEA

Former to becoming leader, the denotation of success is diverse than in the wake of it. Elaborating this, we can say that it is about growing the best version of oneself formerly, though once we partner success, the meaning transfers to developing others under your shadow.In short, success is not just about thinking of self, but appreciating the presence of others and working unitedly. While working at a Key Managerial Position in the Mahindra group of companies, Mr. Chetan Bhojani recognized his cravings to serve businesses were developing, and he wanted to satisfy his growing urge to serve industries in a way that it may help increase the profitability graph of the businesses. The founder of the now leading Management Consultancy firm dropped his profession to start serving the industry clients by providing business consulting solutions and Corporate Training programmes, yet helping the organization to hold exponential growth.

ESTABLISHMENTS& SERVICES

With a vision to make Add Value Consultants a renowned knowledge hub that serves the Businesses by helping them grow strategically, Mr. Bhojani had to hit it hard. By making the entrepreneurs aware of and making them understand the industrial demands and a need for consultancy, he has delivered its clients an immense satisfaction for working with his company.

CHETAN BHOJANI Founder

Growth acceleration of the industries by analyzing their businesses and providing Management Consultation is what makes the consultancy, a favorite. After successful establishments of branches in the major cities of western India like Rajkot, Ahmedabad, Baroda, Bhavnagar, Jaipur, and Pune, now the consultancy has started its operations in Germany and is soon planning to extend its services in Italy. Services offered by them are available in multiple business verticals, such as: • Business Strategy: Global & Domestic Markets • HR & People Management: Design & Implementation of HR Policies and Systems • Marketing: Global Business Advisory Services • Fund Raising: SME IPO and Fund Raising, Business Model and Reports for Fund Raising. • Academic: Global Tie up and Placements for University and Institutions. • Corporate Social Responsibility (CSR): Strategic CSR Planning & Consulting. • Add Value Happiness Centre (Recently launched): Happiness Coaching, Relationship Counselling. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

PECULIARITY AND STEADFASTNESS

Mr. Bhojani’s organization not only aids its customers in strategic planning but also gets equally involved in the implementation of the same. The knowledge-driven and result-oriented approach makes the company unique, yet making it one of the best in the particular kind of business. The company further aims to expand its operations explore new markets and launch new services. The unfolding Indian Economy has caused the company to witness an immense transformation in the way of doing business. New startups and SMEs have gained better opportunities as a result, which will continue to be a leverage for years to come. It is upon the organization how they get accustomed to the changing trends. Serving species of clients in need of Management Solutions with dynamic business cultures, the firm has been work20


By their CSR advisory services, they build area partners with the companies and NGOs to render CSR activities to help the society.

ing for its client’s growth by providing them consultation. They have supported SMEs and startups by helping them to scale their businesses globally. HR consulting solutions are inclusive of Performance Management systems, HR Audits, HR Restructuring and Cultural Transformation at the consultancy. Helping the companies build their image globally in countries like USA, Germany, and Italy, the consultancy offers services to almost all classes of industries, such as Engineering, IT, Healthcare, FOOD, FMCG, Automobile, Hospitality, and many such enterprises.

GOALS, ACHIEVEMENTS, AND MILESTONES

The knowledge-driven and result-oriented management consulting firm by the visionary leader, Mr. Bhojani, have expanded horizontally and vertically in the past few years, in terms of absolute business growth, and their achievement lies in the trust that they have created with clients. They also have operations in various parts of the country and recently have overseas operations in Germany.

REMOULDING WITH THE MARKET TRENDS

Advisors, strategists, and planners focused on people. Gratifying clients with expert services are the primary focus of the company. A “Zero Tolerance Policy” and a structured curriculum, which is regularly reviewed and monitored, is ensured for the client’s satisfaction.

The successful and developed consultancy is a full spectrum of Management services, and when it comes to giving back to society, the Zero Rental Management Library and the Add Value Happiness Centre, has successfully gained the goal of being an initiative.

The company works by adopting a 70-30-time rule, meaning 70% time is spent refurbishing ongoing trends, the remaining on learning new things. Their global exposure to the business practices and markets align them with the futuristic requirements. Other than performing consistently on the research of market trends, future technology, and management, the company actively participates in conferences and seminars to remain updated. Mr. Bhojani personally meets the global CEOs and the key business influencers to understand the changing world. Agility, being the key to success for organizations nowadays, insists clients invest in R & D, yet focusing on Innovations.

The success stories of clients created by the consultancy have witnessed a journey that stretches from a small sized company up to unknown dimensions. Having a realistic and optimistic approach and being customer-centric and knowledge-driven, the consultancy has achieved a high level of trust among its clients.

PERSONAL LIFE AND SOCIAL IMPACT

NEW ACCOMPLISHMENTS OR RECENT MOMENTS OF PRIDE

Having born in a middle-class family Mr. Bhojani has a diverse career exposure and experience in terms of Industry verticals and geographies. The village-native takes pride in holding a Masters’ degree in Chemistry, and Information Technology (IT), and has also studied Human Resource Management and Behavioral Psychology.

A free management library is a yet another initiative made by the company, wherein they will be providing a free reading of the Management Books.

Other than being a professional, spending quality time with his family, reading books, and exercising is what makes Mr. Bhojani occupied. Balancing work and life is an essential part of life according to him. He believes that a complete ‘NO’ to mobile phones after working hours boosts the mood of an individual, and relaxes oneself by investing in ‘me’ time. Besides being successful, his motive is to attain happiness that he acknowledges practicing in life without fail.

Intending to spread happiness in society, they have recently introduced an Add Value Happiness Center. It includes four major programs, namely Happiness Coaching, Relationship Counselling, Child Counselling, and employee counselling. Seminars and conferences are frequently held to spread awareness about the program.

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Business Connect Team

Some people say leadership is the art of managing employees for good. Some say leadership is a science and technical way of handling employees. There were a lot of books and materials written on the topic and a lot of approaches discussed. But actual leadership begins with a true CEO and in this blog, we will discuss the best CEOs of India. Currently, many Indians have taken over the thrown of major international companies as CEOs. This episode clearly shows that the Indians are not only capable of building great companies and empires that are competing at the International level, but also they are best leaders at the forefront of multi-national corporations. Moreover, our topic suggests that a ‘Daring CEO’ is someone who not only has the necessary degrees to define his worth, but also he has the perfect mixture of insight, judgment, and strength of better character that no institution or school can teach. This only comes with experience and strong leadership qualities. Here are a few examples of Top CEOs in India who are colossal business prodigy:SUNDAR PICHAI Sundararajan Pichai or better known as Sundar Pichai who belongs to Tamil Nadu is the CEO of Google. He was the best -known face and people of every town literally talk about him. He was the best-known CEO of Google Inc. Sundar Pichai was the Product in Chief at Google lately and the Right-Hand man behind the founder of Google Larry Page. Sundar earned his degree in metallurgical engineering from the Indian Institute of Technology (IIT) Kharagpur. He joined Google in the year 2004 and steer product management and innovation for its tech giant’s client www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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software products. These products include Google Chrome, Chrome OS, and all the development of Gmail and Google Maps.

He was the only Indian to feature among the top 50 CEOs, in the same place where other prodigious leagues like Steve Jobs of Apple, Yun Jong-Yong of Samsung Electronics, lies.

In the year 2008; Google launched its first yet world’s best browser under the guidance of Best CEOs Leadership – Google Chrome. Due to such new innovations and never stopping path of becoming the top CEO of India, Sunder follows immense success and it was obvious that he became an overnight sensation. He became the Most well-known CEO by google itself and gained the respect of the whole world.

NATARAJAN CHANDRASEKARAN Born to a farmer family in 1963 in Tamil Nadu, Mr. Natarajan Chandrasekaran who is popularly called Chandra had never applied for any job. He obtained a Bachelor’s in Applied Sciences from the Coimbatore Institute of Technology, and then he completed his Master’s in Computer Applications.

SATYA NADELLA Satya Nadella, the best CEO of Microsoft! He resides from Hyderabad and has been incorporative with Microsoft Corporation for over 22 years. He was first appointed as CEO on February 4, 2014.

The 53-year-old Chandra joined Tata Consultancy Services TCS in 1987 and arose as the CEO in 2009. Today, Tata Consultancy Services is the most successful Indian IT company in India with emerging CEOs like Chandra. He became the youngest Tata Group CEO in India.

With a salary package of $1.2 million, currently, he has been creating a buzz all over the tech world. Media like Silicon Valley and the Indian media regarded him as the Top Most CEO of India. Nadella succeeded Steve Ballmer, who was the former CEO of Microsoft. He elevated the position from Executive Vice President of Microsoft’s Cloud and Enterprise group. It is a position in which Nadella was in charge of building and running the entire company’s Computing Platforms such as Developer Tools and all the Cloud Computing Services.

SHANTANU NARAYEN Shantanu Narayen is currently regarded as president and chief executive officer of Adobe. He joined Adobe company in January 1998 as its Vice President and General Manager. In the year1999 January, he got promotion as a Senior Vice President, Worldwide Products. Afterward, his success journey is in a good run and in March 2001 he was promoted to Executive Vice President, Worldwide Product Marketing and Development. In January 2005, Narayen was promoted as a President and Chief Operating Officer, of Adobe. In December 2007, he was appointed CEO and joined our Board of Directors in Adobe.

MUKESH AMBANI Mukesh Dhirubhai Ambani, the face of new emerging India, has been ranked among the top five bestperforming CEOs in the world by the very prestigious Harvard Business Review magazine listing.

Prior to joining Adobe, he began his career with Apple Inc. Shantanu also served as a director for Silicon Graphics in desktop and collaboration products. He is also a cofounder of a company named Pictra Inc. Such CEOs like him are very prestigious leaders who are so engrossed in their respective fields. This episode is very motivating from his story as it is a blessing to learn from him through his work.

Mukesh Ambani is India’s best CEO, who is managing director and chairman of Reliance Industries which has earned the reputation of being one of the largest privatesector enterprises in India for decades. A Fortune example of leading 500 companies, and one of the largest private-sector businesses in the world.

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To Most of Us Owning A Home Is The Epitome of Success Wouldn’t we do almost anything to protect it from harm? Learn how and what you can do to protect your home Dr. Amit Mishra | Business Connect

Nemmadi assures homebuyers ‘get what they paid for and pay for what they get’. Nemmadi is a ಕನ್ನಡ (Kannada) word, which aptly describes, what a client looks for while buying a Home - ‘Peace of Mind’.

“Don’t wait to buy real estate. Buy real estate and wait” Nemmadi home inspection service will potentially save the clients ‘lakhs of Rupees’ while spending only ‘a few thousand’. They are a sister-concern of a well-known Construction Project Management Consultancy (CPMC) which has been in existence, for over three decades. Nemmadi, essentially offers two streams of services – For builders & developers [B2B], their offering is more in-depth and complex. Nemmadi has the talent and capability to provide support in terms of Quality at any stage of the lifecycle of building construction. This helps the Project team as there is ease of handing-over due to proactive snag clearance. With the RERA (Real Estate Regulatory Agency) coming into force, a third-party quality inspection is in the interest of the customer since that ensures the quality promised is delivered. The software they use is state of the art as it provides an online Inspection monitoring console for instant reports and analytics, helping in real time de-Snagging. Builders are utilizing their services as Third-party quality certifying bodies for project Quality conformance. They also assist Flat Owners’ associations www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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before they take over common areas and amenities of the project from Builders to ensure problem-free operation in the future.

Revenue is the engine that funds all innovation.

Innovation is powerful, execution is worshipped – Idea Customer Education was the biggest uphill battle. Since this service was unheard at the time they started and many potential clients didn’t even know such a service existed, it took a long time to explain and convince the customers.

Their clients in the B2C segment have grown exponentially and in the B2B segment this year they have over 10 clients. Nemmadi has provided Home Inspection for over 1000 apartment owners. From the experience of having worked in over 1500 construction projects all over India in the past 30 odd years, as part of the CPMC, they understand the nuances and the various aspects of the field. They also know where things can go wrong and where to look for them and they provided Individual Home Inspection services at many projects all over South India –

Its revenue has been growing at over 300% per year.

The field of Civil Engineering is known to be technology averse, they wanted to change this by leveraging technology to improve not only the efficiency of the engineers but also collect copious amounts of data at the same time. This meant going against the tide and developing an app that would perform a factor of magnitude better than the existing tools. This meant developing an app that the bottom of the pyramid, could use on their Android phone with ease and minimal learning.

Subsequent Objectives They are working on improving their app, using Artificial Intelligence [AI] in such a manner that no human intervention is needed to take part in the visual inspection of workmanship. Since they already have a treasure trove of images labeled by humans [engineers at the site, while performing the Quality checks], they need only to build on it but it is their futuristic goal.

While working at the parent company, they came across many end-customers who came to them with requests to comment on the quality of work in the project where they were engaged as CPMC. They did not entertain these requests as this would be a conflict of interest. But when the inquiries came from across India and the numbers steadily increased it dawned on them, then Construction Quality Management was a service interest for them. Now that RERA [Real Estate Regulatory Act] has come into play and their services contribute to the underlying intention behind it, this conjunction with the fact that 100% FDI is allowed in Real Estate, which allowed them to come in and do what is required.

They positively assist Flat Owners’ associations before they take over common areas and amenities of the project from the builders to ensure snag-free operation in the future. The comprehensive inspection is using structured checklists, compiled out of years of experience in all types of projects.

Therefore, decades of professional experience is the backing future objective for Nemmadi. The quality plan is basic and subsequent goal for them, and later Quality assurance and Quality control processes are performed as per already drawn Quality plan to ensure that required quality levels are achieved at every stage of construction. This results in Total Quality Control in the construction process as well as their objective.

The strength of the company – Team Mr. A. N. Prakash is an industry veteran and MD of A. N. Prakash Construction Project Management Consultants. Having been in the industry for over 30 years he knows all the ins and outs, the nuances of how the Civil Engineering in particular construction industry works in each state and most importantly, he knows most if not all the top builders in South India. Uday Simha Prakash joined A. N. Prakash to start Nemmadi so that they could leverage their domain knowledge in Civil Engineering and in Information Technology. Their first two employees were very experienced in the field - Mr. Suresha and Ms. Divya. Having worked in the parent company they had confidence in the idea and after discussing the concept it was an easy sell for them. Today they are a team of 15. 25

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ARL WORLDWIDE EXPRESS:

Empowering Incredibly The Supply Chain And Logistics Domain

“It’s quite indispensable to adjust with the changes in order to do something different”

Rajeev Verma

Sugandh Bahl | Business Connect With a boom of emerging industries worldwide, the need of logistics and Supply Chain services is boiling. In India, there are beaucoup of companies, which are providing the mentioned services to match the essential requirements of the customers. One such formidable organization is ARL Worldwide Express Pvt. Ltd, deals with the Logistics and Supply Chain arena. Rajeev Verma, a young entrepreneur of 26 years, is the Chief Executive Officer of the Company. Detailed Understanding Of The Company ARL Worldwide Express was incepted in 2006 with the name of Adesh Roadlines. The vision was to deliver the logistics excellence to its customers, and ensuring their success. In the present scenario, the company has firmly entrenched itself as the ‘Knowledge Leader’ and ‘Strong Leader’ of Supply Chain & Logistics Industry in Uttar Pradesh. In the year of 2016, the Company was switched to Supply Chain & Logistics domain from just providing the transportation services with the name ARL Worldwide Express. Now the Company has more than 250+ trucks and 20 warehouses at all the metro locations in India, with employee strength of 200+ employees and a turnover of 40crore. ARL Worldwide Express offers a wide range of innovative supply chain services, including Express Distribution, 3PL and Consulting. The firm provides value-added logistics services for nine different business verticals ranging from Apparel & Lifestyle, E-commerce, Healthcare, Hi-Tech, Publishing to Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics and Institutional. And some of their crucial partners are OPPO, Lenovo and Motorola, Realme Mobiles, Gionee, LAVA, V2 Retails, BigBazar, RR Kable, Crompton Greaves, Anchor, Amazon, S.chand Group, Epson, Ashok Leyland, Cocofy, Unilever and many more. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

Rajeev Verma Chief Executive Officer Quality and commitment are the pivotal of success. They make sure to fulfill the promised Turnaround time whatever it takes, there are the times when they have to operate the vehicles in lose to, but their prime focus is always on delivering the Promised Turnaround time. They follow the 6 Sigma In-transit protocols to ensure the zero damage and mishandling of goods. They track their every single resource from vehicle to driver’s performances to ensure the quality from procure to delivery. 26


ages to spare time for health, and sometimes he enjoys watching documentary movies and comedy shows.

Keeping Abreast With The Changing Trends Change is the only constant thing and vital too, and to cope with it, one has to adopt the changes. We are in an era where lifecycle of products and services is decreasing dramatically, and one has to be prepared in advance for every change. They are constantly adopting all the new techniques and technologies from the globe to match up with the emerging market trends. They have already adopted Green Logistics, 6 sigma, Big Data Analysis, and looking forward for drone deliveries and automation in trucking and warehousing.

He is a keen learner, thereby, he learns from a multitude of people, but one of his favorites and a role model is Warren Buffett. The greatest lore which he learnt from him is that the most important investment you can make is in yourself. Working Towards Society They are committed towards making the roads of this country safe, and bringing each driver back to home safely. They also ensure to deliver goods to their customers safely.

Standing Apart From The Competitors They feel customers are not just clients, but they are their important partners. Hence they put everything to deliver the best, because their customers’ growth is their growth. When their partners hire them to work, they feel they are not just representing them to the end customer, but also the brand their partners carry, hence it becomes a major responsibility to make sure to uplift the image and essence of the brand in their domain. • Quality and commitment are the factors for a long term success in all the concerns. Besides this, they have a rich 12 years of industry experience. • 250+ Company owned Vehicles and 100+ Attached Market Vehicles for extra load in closing and festival time. • All Vehicles are GPS enabled for better and faster tracking. They only use closed body container vehicles for enhanced safety and security. • 24*7 customer support. • One Point contact for all the support and query. • They use single vertical hierarchy for data flow, hence it makes the system more responsive and efficient.

Road Safety – They aim to achieve 7-sigma level of safety, which includes the following points. • Driver selection process • Per trip feedback loop • Focus on efficiency, not speed • Drug & alcohol testing • Pilot safety trainings • Fleet modifications • Regular fleet maintenance Workplace Safety – Ensuring a safe and healthy workplace is a key element of their culture. • Swachh ARL • Secured operating units • Fire safety systems • Personal Protective Equipment About the Environment – • 40% CNG Vehicles are growing. • Regularly Services Vehicles and pollution check before every trip. • Dual drivers for trips more than 300km for drivers and pedestrians safety. • Use of bio-degradable packing material like tapes and pins etc. • More focus on green logistics methods. • Less use of paper.

Initiatives Of Present Government Affirming the fact that the present government has more focus on online government portals, and this helped them a lot in complying with the government’s norms and regulations. Also, the implementation of GST has made the movement of goods faster than ever, now vehicle has to no longer wait outside the states to get permission under Behti system. This made to reduce the In-transit time by significant hours. Also, the present government is more capable to provide the enhanced road infrastructure that improves the connectivity among the cities and speed of the transportation.

Great Achievements The position where they are today is the biggest achievement that the Company has acquired, and yet they have to cover a lot to become the India’s fastest growing logistics company. Here are the list of few achievements they have earned: • Cargo king (2012) Award in Uttar Pradesh by the Truck Association of U.P • Cargo king (2015) Award in Uttar Pradesh by the Truck Association of U.P • PAN India Network • Best Partner/Vendor 2016 by TCI Express. • Youth Transport Personality 2018 by Mahindra Transport Awards

Some Personal Insights To regulate the symphony between personal rejuvenation and work, Rajeev does a lot of interesting things in his leisure time. He is fond of travelling to exotic places, and trying new cuisines over there. On his weekends, he tries new cafes and restaurants and discovers new tastes. Along with this, he also enjoys spending time with friends and family. Also, he likes to work out no matter how hectic or busy his schedule, but he man27

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The

C’s behind Admirable

Business Connect Team

The real leadership is derived from the roots of sportsmanship. Our sports history is full of stories of underdogs rising to the occasion. Remember how Greece beat heavy favorites Portugal in the UEFA EURO final in 2004? Rewind even further in sports then you’ll recall the ‘Miracle on Ice’ by the U.S. men’s hockey team, in winning gold at the 1980 Winter Olympics. This all undergoes from history, these teams manage to achieve the impossible. However in the arena of the business world, we always think about a common question that suggests, how do certain entrepreneurs build unicorn start-ups from scratch? The answer lies in Good leadership. We will discuss the success by three Cs for leadership with all-star players to let you know about how Leadership led the foundation of the best business. You need a team of versatile talent and great leadership to tie it all together and steer the business team to success.

Connoisseur, a balanced leadership style takes practice on an individual level, but organizations need to learn, too. This means be an expert of all matters related to your business, Practice creates consistency and consistency gets you results to be a better connoisseur. Leadership development is a very essential part of many big and small businesses. But what is the real practice of development? Real practice on leadership development is about to expand a person’s ability to perform as a leader. It is all about teaching a person about leadership and the skills and qualities required to be an effective leader. Therefore, the basic focus is on essential leadership skills and tasks such as the ability to communicate motivate and inspire yourself then others in your organization. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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Confidence is the key basis in which leadership will grow and stand. The real leader should concentrate on the most basic ingredient for their leadership that is “Confidence�. A business leader is someone who is expected to deliver accurate and make decisions very confidently in the organization. Confidence is very important which is driving forces in the business arena. Confidence is the mainspring of leadership. The role of a leader is to be an effective problem solver, more decisive in organizational matters, and better communication is also important in confidence. He/she should know how to coach a team with confidence, mentor and hold their team members accountable, and many other fundamentals of leadership. Hereby, accept all this; a leader must be first believing in them, true leadership will exist only in title. A leader that is technically and officially qualified for their position, but lacks the confidence, will find it always difficult to lead others. Therefore, confidence is a key point in leadership.

Cooperative nature in strategic Leadership is defined as the ability to think and anticipate the future to maintain flexibility and work with others. The cooperative leader for any company always provides the right direction and facilitates changes that will create a viable future for the organization and he is consistent with cooperative principles. Being a cooperative leader for your organization will accomplish two essentials of leadership: It facilitates the direction-setting right goals and then moving toward that direction. To successfully act as Cooperative Leaders, they need a practical and robust approach. Leaders can make the corporate workplace more welcoming by working together with team and management. The cooperation needs a better understanding of both sides and leads to foster cooperation between employees and management. It also reduces the problems that can affect to leave the employees dissatisfied or when they are eager to quit their jobs. Cooperation also denotes the taking turns and helping each other out within the team. The two main key ingredients to get along in this world are sharing and taking turns. An effective leader takes time to take turns, but they work like taking care of each aspect of business. 29

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CEINSYS TECH Offers Commendable Engineering Geospatial & It Solutions Avishek Singh | Business Connect

A leader is one who knows the way, goes the way, and shows the way

John C. Maxwell

Dr. ABHAY KIMMATKAR Joint Managing Director

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The hype of technology is at the apex in almost every domain of industry; its dominance has formed a vast canopy. Several technology companies scatter their widespread influence and offer impeccable solutions in multiple arenas. Ceinsys Tech Ltd. has pioneered the entrepreneurial world by its exemplary and incredible services to clients.

He was instrumental in coordination for the establishment of IIIT Nagpur. Ceinsys Tech (formerly ADCC Infocad) is a partner with TCS for IIIT Nagpur under Public-private Partnership (PPP) model. He is a part of the Management Committee of IIIT. ESSENTIAL INSIGHTS OF THE COMPANY Ceinsys Tech Limited, formerly known as ADCC Infocad Limited, is a CMMI SVC Level 3 and a BSE-SME Listed company. Ceinsys is a part of large conglomerate Meghe Group of Industries with a core focus on providing Engineering, Geospatial & IT solutions and services to customers.

The facet behind the supernal organization is Mr. Sagar Meghe- a visionary; he is the Chairman of the company. Academically proficient, he holds a degree in Bachelors in Commerce from Nagpur University. Holding an enriching experience of around 26 years in various fields of Information Technology, Education and socio-economical areas, he is one of the promoters of Meghe Group and Ceinsys Tech Ltd., which is headquartered in Nagpur in Maharashtra.

The Company has an incredible reputation as one of the premier Geospatial solution providers in the country, and it was incepted in the year 1998. With a team of 850+ employees spread across different locations, Ceinsys is in position to deliver high volume turnkey solutions to client.

He has been astoundingly assisted by Dr. Abhay Kimmatkar of 49 years, who is the Joint Managing Director of the Company. Dr. Abhay Kimmatkar has all the quintessential traits of an excellent leader, which provide a great push to Ceinsys Tech Ltd. to reach the ladder of infinite success. That’s the reason we, at Business Connect Magazine, have decided to feature him in our upcoming edition ‘The Leader behind an Admirable company.’

CORE AREA AND ITS OFFERINGS Ceinsys has expertise in providing high-end technology solutions to a vast segment of customers across industries including Government, Infrastructure and Defense & Homeland Security. These include: Engineering Solutions addressing: • Non-revenue Water Solutions, Consulting Services, Metering & Automation, and Smart Water Management in the Water domain. • Consultancy services including Enterprise GIS & Asset Management, Smart Metering, Scada, AMI & Smart Grid in the Energy sector. • Consultancy Services, Road Asset Management System, Corridor Mapping, 5DBIM & CDE for the Transport, Infra and Construction Industry. • Heritage & Archaeology Modelling

Dr. Abhay Kimmatkar, Jt. Managing Director is an Engineering Professional with over 25+ years of experience in the services industry. As a Jt. Managing Director at Ceinsys Tech, formerly ADCC Infocad Ltd, he empowers and initiates and leads Strategy and Business Development activities. His expertise in operations and execution and exposure to Services Industry, Institutional and Global Business Enterprises have led to many business triumphs and growth of the organization. He is also associated with various Industrial, Cultural, and Educational Organizations in India as well as globally. He has done his entire schooling and education in Nagpur. He has accomplished Engineering in Electronics & Telecommunications, and also an MBA. He has completed his Doctorate in Management Research. He has also obtained various certifications from International Affiliates in his business domains.

Geospatial Services & Solutions addressing: • Cadastral Mapping services. • Resource mapping and analysis. • Health & sanitation mapping services. • WebGis Solutions and Decision Support System. • Municipal Apps and Citizen Portal. • Mining and Agriculture solutions.

He is a distinguished Panelist and Public Speaker and has represented on global & national platforms including BRICS forum in Geneva and Latin Americal Geospatial Forum in Mexico City and many such distinguished forums.

The Company also provides High-End Technology solutions for Digital Data capture such as LIDAR, UAV and High Definition data processing capabilities for satellite image interpretation and photogrammetry.

He presented to Hon. CM Devendra Fadnavis on IT Policy framework and Geospatial Technology Benefits for Statewide IT Solutions.

The Company has state of art production centers at Nagpur, Mumbai & Hyderabad which provides premium solutions to its clients.

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To outspread the expansion of its services, the Company has partnered with global technology giants such as Autodesk, Bentley, Digital Globe, ESRI, Hexagon, Aveva, Siemens, etc.

and value for money for Customers. • Ceinsys understands the needs of government agencies, and over a period they have evolved a business model that covers all aspects of a geospatial and engineering life cycle from data capture, to developing custom applications, integration, and data maintenance. • Few GIS companies to cover vide gamut of solutions offerings including metering, SCADA, and software deployment. • It is amongst the very few companies to have adopted high end and latest technologies namely LIDAR, UAVs, Automation & IOTs for its Projects. • With the size and spread Ceinsys has and the projects which it has carried out in Government space, it is highly positioned in the market and is the “best fit” company currently. • Have built credentials in all survey related projects in major technologies.

THE CLIENTELE The clientele entails a wide range of customers, which include the Government, Infrastructure, and Defense & Homeland Security. Most prominent ones are: • State Water Sanitation Mission, Lucknow • Thane Municipal Corporation, Thane • Watershed Development Department, Karnataka • Public Health Engineering Department, Madhya Pradesh • Mumbai Metropolitan Region Development Authority (MMRDA), Mumbai • Maharashtra State Electricity Distribution Company Limited (MSEDCL), Mumbai • National Highway Authority of India (NHAI) • Municipal Corporation of Greater Mumbai (MCGM), Mumbai • Utter Pradesh Power Corporation Limited (UPPCL), Lucknow • Indore Municipal Corporation, Indore • Pimpri Chinchwad Municipal Corporation, Pune • WAPCOS Ltd, New Delhi • Rajcomp Infoservices Ltd, Rajasthan • Water & Sanitation Support Organization, Government of Maharashtra • Nuclear Power Corporation of India Ltd (NPCIL) • Maharashtra Remote Sensing Application Centre (MRSAC), Mumbai • Urban Administration and Development Department, Madhya Pradesh • Maharashtra Industrial Development Corporation (MIDC), Mumbai • The City and Industrial Development Corporation of Maharashtra (CIDCO), New Mumbai • Jharkhand Bijli Vitran Limited (JBVNL) • Chhattisgarh State Power Distribution Company Ltd (CSPDCL) • Lucknow Municipal Corporation • Director of Land Records, Himachal Pradesh • Punjab State Power Corporation Ltd (PSPCL) • Board of Revenue, Rajasthan • Andhra Pradesh Disaster Management Authority

KEEPING ABREAST WITH THE TECHNOLOGY To grow and progress in the entrepreneurial world, it is quite indispensable to create a symphony with advanced technology. For this, the Company regularly participates in Global Technology events for a better understanding of the latest technology. This is evident from the fact that Ceinsys is amongst the very few companies which have acquired the latest Digital Technology Equipment. Moreover, the Company offers a distinctive end to end technical solutions, which comprise of Latest Application Development capabilities. Hence, it is positioned as a Complete Solutioning Company. ACHIEVEMENTS The company has won numerous accreditations and awards during the past decade. Most prominent ones are: • Prime Minister Excellence Award in 2011 for 24 x 7 water supply scheme at Malkapur, Maharashtra. • Maharashtra Government IT Award under IR/ITES SME Unit in 2012. • Best Emerging Company in SME segment in India by CNBC TV 18 in 2013. • Autodesk Global Platinum Club Award 2016. • Deloitte’s Tech Fast 500 APAC (Ranked #480) in 2016 • Partner Excellence Platinum Award & Partner of the Year Award 2017 by Digital Globe. • Received the largest contract for Smart Metering in water domain from Thane Municipal Corporation in 2019. • Partner Excellence Platinum Award & APAC Deal of the Year Award 2019 by Digital Globe. • ESRI Best GIS Solution Partner for 2018-2019 Award.

AN EDGE OVER THE PEERS There are numerous distinguishable attributes, which make the company quite distinctive from its competitors in the entrepreneurial world. They provide aid to the company to make its own space in the market. • One of the few prominent GIS companies with CMM Level 3 certification which ensures quality delivery

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The Creators Of Trust Behind An Admirable Company Rashi Saral | Business Connect

H

is garage is about a five minutes’ walk from his home. Negotiating the crowded walk while talking on his hands-free with a client, he was thinking of something else. The project has been hanging fire for a long time. Will his team be able to finally deliver? While Animesh was about to get into the car, his partner, 14 years senior to him, was in the pool stroking away his daily routine 30 minutes and thinking about the strategic benefit of a contract they were scheduled to sign in the afternoon. But in another part of their brain, they were worried about the big delivery that was scheduled to close that day. There were finer edges to polish and they just had about five hours to box the product. They had no way of knowing as yet the project lead, a recruit with more than a decade of industry experience would drop out due to illness in the family.


About half an hour before Animesh put the key into his car’s ignition, the team had started trooping into Confiance Mobility LLP. Tucked innocuously in a cozy flat in the middle- class neighborhood of Salt Lake, a stone’s throw away from the Sector V – the IT hub of Kolkata – the office would be home for them till the wee hours of the evening. Animesh Goswami, who insisted that we call him Animesh, is an IIT alumnus and has 25 years of experience in the global IT industry, 14 of which were spent abroad. He junked his IT career in 2014 with the dream of creating a communication firm that would use technology as a tool. Suparna Pathak- a household name in the state and a media veteran, who also teaches strategic management in various institutions here and abroad, and is fondly referred to the business reporting community as the Viswa Pitamah for his ever helping and no malice attitude, junked fame and money in 2017 to join Animesh as his senior partner.

“It was a chance meeting in 2017 that sealed my fate. I had however decided to explore the digital media option as an entrepreneur even before that fateful meeting in the Kolkata Press Club. I liked his brash attitude that matched mine and decided to take the plunge,

the floor seeking time from their bosses busy talking to us. But there was an air of affable scoffing that was quite strangely endearing.

says Suparna That day in their office appeared a disaster. With the lead having bunked then Animesh had to be on the work floor tying knots while Suparna was seen banging away on his Mac. There were shouts that one associates more with a newsroom than a company of this nature. Animesh quipped, “Told you. We are a creative agency!” Not to be left behind Suparna bantered, more like re creative. It’s a circus and we are the jokers in it.”

“We are more about 360 degree brand building and communication refurbishing”. In the words of Animesh, Confiance takes disruptive views about brand creation using various technologies, including the traditional route. The focus of the entire exercise is narration. How you narrate the brand clinches the issue. “How one weaves the sentences, how one drives the creation of logo so that it syncs with the narrative and then comes the tech part that becomes the final and composite messenger of the whole exercise – this process makes it a creative challenge. Most of us in the trade tend to forget that the strength of social media is determined by the strength of your content.”

Meet them and you would think that this partnership is going to break by the time the Sunsets as they are similar to cheese and chalk yet they gel well. If Animesh is the core energy then the portly Suparna is the eye of the storm gently trying to nudge that energy towards the intended direction. The work floor thinks the same. On being asked about their bosses in one sentence, the core of the feeling was, “Animesh sir knows how to get things done, Suparna sir is the guide we look up to.”

When a client comes to them with a problem of reach out, the first thing that Confiance does is understand the stakeholders and audience before carefully auditing the existing tools being used and then draws up a strategy map that may involve redrawing the entire existing reach-out mode, including redrawing the website and recreating the apps should the situation so demands.

As they took a turn in explaining their business, we could feel the tension building up in the workplace with the clock ticking towards the delivery deadline. The animation vertical came with a problem, clearly disapproving of our presence, followed in turn by the content lead and the designer while the developers were cooling their heels on

“We, however, are clear about one thing. We try to steer ourselves clear of poaching,” says Suparna. They find it unethical. They claim that there have been instances of 37

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to go out into the floor while we nursed our tea and engaged in small talks. Minutes later, when we were into our last sips of the tea, Animesh came in all smiles. He just looked at his partner and we could all of a sudden realize how tense these two were though the entire talks. We also realized that how even chalk and cheese could collaborate given how they continuously kept silently communicating with each other. What is your USP? We asked. As if on cue they blurted, “Us.” Not mincing their words, they pointed out their strategic advantage. They claimed that their USP lies in their ability to articulate both with narratives and technology. Among similar providers, most were focused on the tech part of it because they found comfort only in that and soft paddled the narration. Some others focused on the narration and couldn’t leverage the technology with equal ease. Confiance was among the very few who were equally nimble with both, given the promoters’ professional experience in the related fields.

sitting down with a client’s existing service providers trying to optimize the efforts of all the vendors to maximize the benefit of the client concerned. “It has direct brand implication for Confiance which in French means trust. We do believe in building trust within the entire consortium.” “We provide our clients with a tailored push when it comes to digital communication,” says Animesh. With their years of experience in the industry, they are quite articulate in every view they offer. Suparna is a known face in the business seminar panels, while Animesh is similarly known for digital media seminars.

Banglanatak Dot Com is a well-known social enterprise working with the grassroots as well as global entities. Confiance has been their preferred choice for a few years now. Ms Ananya Bhattacharya, director, Banglanatak Dot Com endorsed what Animesh and Suparna claimed. In her words, “Confiance is an admirable company - We have been using their services to connect rural communities to the wider world - strengthening access to local culture for global community via website, social media and mobile app.” From the content narration perspective, the animation wing of Confiance also contributes for the projects.

Explaining the ethics of their business, they claim that they abhor leveraging their clients’ credulity. Talking about a big ornament company which sought their consultancy, Animesh recounted, “the owner was happy with the digital push of their brand. I analysed the response only to find most of the hits were from abroad and non-generic.” Animesh believed those responses to have been bought with no commercial implication for the company concerned. “And this is something we don’t do. A company with only brick and mortar showrooms in India cannot have, say an Armenian buyer living in Armenia! If it’s not riding on the credulity of a client, tell me what is?”

It was 7:30 pm when we left with both the partners. The floor was still abuzz with the clanking on keyboards while on the monitors we could see codes being developed, designs being drawn and texts being written. We were informed that while talking to us Suparna was finishing a 1500 word narrative!

How good are they? Mr Manohar Malani is known for his sharp mind among those who know him in the industry, and is working on something that is already showing potentials of turning out to be the next significant solution for SME business. He has roped in Confiance as his communication partner and he swears by them. He says, “The Confiance team ensured that we are not trapped in the confirmation bias and think about communication from a fresh perspective.”

However, there was one area we were just allowed a peak – the animation room. We were told that the people there were a bit xenophobic and even the partners had to knock before entering! Yes! Chalk and cheese, should they want, can indeed tango.

A similar sentiment is echoed by Mr Debotosh Chatterjee, Managing Director of CCASPL – a facility services business with around 5000 staff on payroll. He has been supporting Confiance since its inception and is best placed to qualify his consultants. Not known for hedging his words he says, “Confiance helped me to digitize the business processes for our organization to navigate through the future challenges.” A measured statement, yet it speaks volumes about the brand the start-up has built for itself. It was nearly five when Animesh begged to be excused www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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Business Connect Team Do you ever feel stressed at your day job or business? Did you sometimes feel this sense of anxiety about “Same Old, Same Old”? Maybe this feeling came because you know deep down you’re not following the desire to travel the world. This is simply because you are not following that fire of happiness,which is only achieved by travel. The fusion of passion for travel inside your heart and soul, that’s telling you to buy that airplane ticket and fly away from all the worries of work. Whenever you made the leap of faith about any vacation, traveling is certainly great for so many aspects of our being. One of those aspects is looking for peace around you and creating it within yourself. Travel is not always peaceful as you wanted it to be, it is a stressful period. Whether you are heading for your favorite destination for vacation or in the most blissful place, your body doesn’t know how to differentiate between positive stress and negative stress during travel. For most of people, this is a reality, whether traveling or not (as it applies to the fears and challenges of everyday life). Therefore, today we will discuss the benefits of mental health and inner peace in so many ways. Let’s dig in and explore ways to discover Peace While Traveling:-

Travel gives you the ability to unplug and Increased Self-Confidence No matter which place you decide to travel, you are always bound to interact with new peoples and meet new people (especially if you plan a solo trip). Travel gives you the ability to experiences on every corner to increase the self-confidence that will later redefine your inner peace. Travelingcan greatly impact your self-confidence in many positive ways. The step towards traveling will boost your self-confidence immediately, especially if you’re going there alone without fears and worries of work. You will always feel much better about yourself and you will be excited to try out new things.

Traveling can ingrain a stronger sense of gratitude Everybody wants to travel and traveling brings us to the last and probably the biggest benefit to our mental health which is “Gratitude”. Gratitude gives you the feeling of accomplishment, being thankful, andmeaning to be satisfied with our own lives. Gratitude brings these things to improve your mental health while traveling. It reinvents you and makes you relax, this can lead to a greater sense of happiness, satisfaction, peacefulness, and all come for gratitude. It not only helps you to give room to breathe but also enhancesyou to realize that the life you are livingis worthwhile. On this note, you will feel accomplished by your gratitudeand feel the freedom to travel. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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Travel enhances happiness and pleasure

Travelling makes you mentally durable

As traveling means that you don’t have to go work and excites your inner soul.itis also the real-time coach that changes your daily grind to boosts your mood and self-confidence. Sometimes, staying in one place makes you feel trapped to a particular limit or work and that not only impacts your mood but also weakensyour brain. At certain point your creative thinking will take a halt and things go south. So, at that time all you wanted is a much-needed break from everythingthat is important. Traveling and enhancing happiness will allowyou to become mentally healthy and happy to enjoy the pleasure that you will receive on your trip.

Apparently, traveling and going somewhere new can make you feel excited, but at the same time, it will also intimidate you as the place is unknown. Hereby,it eventually toughens your mental health to rejoice that moment. Moreover, when you face difficulties in a new place surrounded by new people than your mind works faster and it will make you more like-minded to get you that inner peace.It helps you to understand what life is and how can adapt yourself to such environment and made you durable for mental health.

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A DIGITAL AGENCY WITH THE MIND OF AN ENTREPRENEUR AND THE

HEART OF A DESIGNER Yashika Sabharwal | Business Connect

DesignCoz is a UI-UX Design agency that helps businesses transform their ideas into products. They started in 2015 in Mumbai and are now a 12-member design team with recent expansion in the Middle East. Their expertise lies in designing enterprise apps, websites, web portals, mobile apps and software for both B2C and B2B products. They specialize in domains like Banking, Financial Services, Healthcare, E-commerce, Supply Chain Management, Sourcing, and Childcare to name a few. By following design methodologies like ethnographic research, user testing, customer journey mapping, task flow analysis, information architecture, wireframing, responsive design, etc they have been able to deliver engaging products.

Althea Coutinho|Co-Founder

“

“

Devina Coutinho|Co-Founder

People Do Not Care How Much You Know Until They Know How Much You Care

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Teddy Roosevelt 42

How it all started? Rewind the tape to 2015. Devina Coutinho, the CoFounder at DesignCoz was then working with Adobe Systems. After her 4-year stint in Bangalore, she wanted to relocate to Mumbai and was looking out for a UX Design job. The start-up scene was booming at the time and she received a couple of offers. While negotiating, one of the startups that was cash-strapped but keen on hiring her, made an interesting offer. They offered to pay within their budget, but reduced the working days in a week to 2. This gave a lot of flexibility and Devina decided to approach other start-ups with the same concept. To her pleasant surprise, the other start-ups also agreed and by the end of the 1st month there were 4 start-ups that she had to visit 1-2 times a week and work out of their offices.


Around the same time, her sister Althea Coutinho also graduated from Symbiosis Institute of Design and was contemplating her next step. Althea had worked previously with June Software for 2 years as a Game and UIUX Designer. As there was more than enough work coming from these 4 start-ups, the sister duo came together and DesignCoz was formed. At this point, they neither had a website nor any connections -Just the desire to do good work.

Good customer service is sales on autopilot DesignCoz have worked with many companies of different sizes, across different geographies and across varied domains. Coverfox, Aster Pharmacies, Timesaverz, Craftsvilla, Instarem, Adobe Systems, Edelweiss, Homelane, ICICI Securities, Oro wealth, etc. are some of their clients. They genuinely want the products designed to succeed in the market. The client notices this care and craftsmanship and in turn, rewards them with repeat business and client referrals. Their designers are tech savvy, detail oriented and ownership driven. They are a 12-member company and all 12 employees are designers only. They have managed to grow organically without any budget or resources allocated for sales or marketing. Their biggest achievement is that clients are happy with their work and have supported their growth.

As Devina puts it, “Maybe doing a regular job would have been easier than visiting different offices on different days. However, in a consulting role where one can be fired with no notice, no questions asked, you need to generate value for your clients and their business every day. You suddenly grow up overnight and become more accountable for your designs and decisions. It’s no longer just about how good your mock-ups are. The bottom line is that the product either gets shipped or not. And your payments are tied to the success of the product in the market.”

Talent wins games, but teamwork wins championships. Today many designers are quitting conventional jobs to work independently for themselves and only do work they enjoy. Thus it’s important to encourage intrapreneurship within a company to ensure that a designer learns and grows constantly. At DesignCoz, there is a firm belief that the only way to grow is to grow together. They know the strengths and weaknesses of every employee in the company and a customized growth path is defined for everyone. Apart from that, they have weekly workshops and talks from industry experts to ensure that they are constantly upgrading their skill sets and awareness on market trends.

Working with clients in-house as their extended team in a cross-functional environment helps improve business thinking. It wasn’t only about user needs anymore, it is about everyone’s needs - marketing, sales, business development, product management and technology. Everyone had to be satisfied to run the business and execute strategies successfully. Since they visited their client’s office only once a week and had to make the best use of time, they got better organized, efficiency and improved their communication skills. The soft skills learned in dealing with almost 60-90 people at a time across companies helped them develop techniques that fueled future growth.

The key to success is to focus on goals and not on obstacles DesignCoz has been 100% bootstrapped and self-sufficient since its inception. During the initial years, the focus was on mastering the trade. This year the focus is on operational efficiency and automating the project delivery pipeline. Other functions like sales, marketing, project delivery, accounts, HR, etc. are being set up to take DesignCoz to the next level. The CoFounders are determined to transfer their passion into a full-fledged digital service provider with global focus. So every day is a new challenge with new milestones to achieve.

The sister duo worked as consultants to start-ups for over a year. They eventually decided to stop working on-site to free up their bandwidth to take up more projects. After that, they moved into their own office space in 2016 and recruited their first batch of full-time employees. Since then, they have grown rapidly and never looked back. The difference between delivering merely good design mock-ups, and actually shipping successful products is Accountability. In 2011 when Devina passed out of IDC, IIT Bombay, designers were recruited at engineering designations in companies. The word UI or UX Design was not commonly used. There were only 3 institutes in India offering UI-UX Design courses. Now, the number has almost increased 10 times in 8 years. Learning and practising design has become very easy. However, the accountability is still missing somewhere. Just submitting design mockups to developers is not enough. Designers need to take complete ownership until their designs reach the market and real users actually use the products. 43

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DIGITACTIX

Is A Portmanteau Of The Words Digital And Tactics That Makes It DIGITACTIX “So now I have a unique challenge of doing better than what I have already achieved which makes me different from others who just work hard to get ahead of others, and defeat others. Once done, the race ends and so does the journey of progress setting the complacency in”

Mrs. Ankita Gupta

A

Vikas Jha | Business Connect

blooming number of feminine attributes are reaching the top echelons of business and industries. But the progress for females are still slow, and the gender gap in our society and leadership remain stubbornly huge. By accepting every hurdle the grandeur women – Mrs. Ankita Gupta leads successful startup like Digitactix. Hereby, women leaders are more compassionate, ethical and better at forging compromises than men. Similarly, our cordial leader behind the most admirable company - Mrs. Ankita Gupta, founder of Digitactix, is the staggering leader of Digital Marketing Industry. Digitactix is a full-service and award-winning digital marketing agency, located in Mumbai. From the very beginning, they have fused together with marketing savvy cutting-edge digital skills to deliver results. Their Social Media Marketing Agency includes services like:Search Engine Optimization, Pay Per Click, Web Designing, Web Development, Branding, Content Writing, Graphic Designing, Email Marketing, Content Marketing Services, Media Planning Services, and UX & UI Designing Solutions.

Ankita Gupta Founder

Scuffle Story And Clientele Nothing comes easy, their team worked very hard and the struggle is real even more for boutique agencies like theirs. At Digitactix they all work on a principle of giving the best shot at everything and to ‘Make each day Count’ for clients.

Difference Is Uncanny They are always transparent with their clients who spend their budgets on paid media Mrs. Ankita believes in the mantra: “if your clients get business you get business.”

They have fortunately working with 50+ plus clients from various industries like IT, retail, event management, home décor, consumer durables to name a few, in the last 3 years. They also worked with big countries like the USA, UAE, and the Republic of Congo and have gained knowledge of Global Markets and Consumer Behaviour.

She believes that a lot of people begin anything looking at friends or colleagues but once they see others getting ahead they lose focus and somewhere get lost in the process because of the sting of ‘COMPARING’. Therefore, she is the one who doesn’t fall prey to this infection of ‘COMPARING’. Since Day 1 of Digitactix she reminds herself “ The only person you should try to be better than is the person you were yesterday“. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

They value relationships more and at Digitactix and ensure to give their best shot to do justice to every dollar spent by their client. It is rightfully said, “If your clients get business you get business” and they are very fortu44


nate to have been working with clients who trust them and refer to companies looking for Digital Marketing Agencies.

there is a great scope for Digital Marketing in the future and increasing opportunities for entrepreneurs in India. The Role model in the entrepreneurial journey is her husband and friends who stood by her in the journey. The one thing she learned from her husband is to trust people and give your best in whatever you do.

“ Our clients are our Best Advertisers “ Succeeding in Digital Marketing has a lot to do with adopting new technology and integrating it with the services offered. • New and better tools that help in competitor analysis, reporting , day to day execution . • Techniques and strategies aligned as per the clients business • A constant survey and study on marketing trends

Unsociable Existence Mrs. Ankita Gupta, the founder of Digitactix, enjoys cooking apart from proceedings in business. Her 12-year-old son is a foodie and she adores him by cooking scrumptious food. She also likes to spend a lot of time learning new recipes to score some brownie points with her kid. Music is her best companion while cooking. Besides that, she sublimes the lofty of the top Digital Marketing Company – Digitactix.

They do not hesitate about experimenting or testing something innovative and new. One of the simplest ways of doing so is via continued training. They have a learning session every ‘Thursday’ in their office, where they keep themselves updated on the dynamic nature of the industry.

Society Is A Web Of Social Relationship A year ago, they did a campaign for one of their clients, which is ‘LifeAfterCancer.’ This campaign was completely curated and executed by their precise team for absolutely no management fees, and they also got other corporate firms to involve in sponsoring the same cause.

Research Is Creating New Knowledge And Zeal AddOn As Cherry Top ”Innovation is the process of turning ideas into manufacturable and marketable form”

-Watts Humphrey

The start-up India program helped them, but the problem for all start-ups is the cash flow that affects their growth. Getting clients to pay as per agreed terms is the basic challenge according to them.

Mrs. Gupta was always excited to come on work and now even more as she is looking to grow in spaces, which they were struggling as a start-up, let’s say in house video production team and talent that can steer the organization into a new direction.

The Path Towards Finishing Line They were a two-member team in 2015, with one account or rather say one project on board to be precise. In the past 3 years, they have worked with 50+ plus clients, In the year 2018 they won an award for “The Best Design and Development Website in the Retail Category” In the year 2019, they won an award for the ”Best use of

When you push yourself professionally, you can gain greater satisfaction with your work. “Some aspects of your career will always be outside of your sphere of influence” on this vision she is successful with the greater zeal. But by taking specific steps to enhance her day-today work experience, she is keeping herself professional, enthusiast, alive, and moving forward.

Social Media for Maximum Return on Investment“ at Masters of Modern Marketing Awards. Marketing is not about having crazy budgets and unlimited channels to market, its about reaching the right audience and spending each dollar wisely.

Empowering Strong Trust Of The Employees And Eventful Future For Entrepreneurs Employees in any industry play a very crucial role. They at Digitactix are a small team of employees and try to keep politics out of their office. She is extremely approachable by her team members and believes in having a fun place to work. She always tries to be available for her team for personal as well as professional discussion. Well, in today’s innovative world, Digital Marketing is considered to be one of the most effective ways of marketing. The scope of Digital Marketing provides some of the most powerful techniques whereas traditional marketing fails to do. Finally, the future of Digital Marketing is going to be more enveloping in 2020, and undoubtedly it’s clear that 45

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Natural Fat Burner: Foods, and Side Effects

Business Connect Team Fat burners and supplements are some of the most controversial medicine in the market. To lose weight naturally, a person needs to burn his/her more calories than they take in during the day. Some of the natural fat burners, however, may help your body to burn more fat by increasing its metabolism or reducing the hunger. The food items you eat can also affect your weight, your internal hormones, and the health of your inner organs. Eating a healthy diet can help reduce the risk of obesity and fat.

Keeping your body healthy by making healthier food choices isn’t as hard as it sounds! Just follow these tips for a natural fat burner food diet and other natural ways to lose weight:-

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Caffeine

Walnuts and almonds

Caffeine is a substance commonly denoted for the in coffee, caffeinated soft drinks, green tea, and cocoa beans product. It’s also a very popular ingredient in simply fat-burning supplements and for good health reasons.

Plenty of studies point to nuts family aka walnuts and almonds, the best disease fighter in your diet. They are regarded as one of the best fat-burning foods you should add to your diet. By intaking of these nuts you can chalk it up to their fiber, their protein, and their nutritious fat. The result of this diet may increase the body’s sensitivity to insulin, aiding weight loss according to the reports of the American Council on Exercise.

Caffeine can also help you in boosting body metabolism and help your body to burn more fat. Most of the health researches shows that caffeine can temporarily boost your metabolism by up to 16% over one to two hours of its consumption.

Walnuts are one of the greatest sources of non-fish omega-3 fatty acids, and almonds provide an extra benefit in the form of bone-building calcium and energy-giving substances.

In addition, several studies over the caffeine have shown that it can help your body to burn more fat as fuel. Hence, this particular effect appears to be stronger in lean people than already obese people.

Salmon

Unfortunately, consuming too much caffeine could make your body more tolerant of its bad effects.

Eating fat to burn fat might sound like a crazy idea when you’re trying to lose body fat, but getting more omega-3 fatty acids from best fish like salmon could be just what the diet doctor suggests. According to a research study in PLoSOne in 2015, which found omega-3 supplementation resulted in a lower waist-hip ratio it is advised to add them in the fat burning diet.

Protein

Protein transforms the body very well. Eating meals that are high in protein may help a person feel fuller and fitter for longer. Protein can support fat burning and weight loss in many ways let us show you how to deal with it. For example, the people who consume high-protein foods may feel fuller for longer with their hunger and work better. Eating protein may also increase body metabolism, allowing the body to more efficiently burn fat.

Hereby, try to eat salmon or another oily fish, like herring, mackerel, or canned tuna, at least twice a week for better results. If that doesn’t sound appealing, substitute the fish for other fat-burning foods that are rich in omega-3s that are nuts.

Some high-protein foods contain fewer calories than high-carbohydrate foods. For example, a large bowl, of cooked, plain spaghetti contains fewer calories and 7.19 g of protein.

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DRONAA EDUCON PVT. LTD:

PROVIDES AN INCREDIBLE EXPOSURE TO INDIAN STUDENTS FOR STUDYING ABROAD Dr. Amit Mishra | Business Connect

Competition has always brought out the best and we welcome all sorts of competition.

NISHU MAHENDRA Founder & MD

Globalization is picking up the pace across the world, and our country is no exception to it. It has touched the roots of the educational arena as well. Youngsters of India want to leverage their educational standards, that’s why they are opting for studying abroad. Acting as an interface, DRONAA EDUCON Pvt. Ltd. helps the students to study in foreign countries.

OFFERING SUCH A LARGE SELECTION OF INTERNATIONAL COURSES, WHAT INSPIRATION DREW YOU TO A PATH OF THIS NATURE? There is a huge market of study abroad and many big players too, however, there is still a wide gap where people are not guided as per the expectations and they end up choosing the wrong course or the wrong path to a promising career and eventually end up wasting all their resources and don’t get the desired result. There, I decided to help all those who aspire to study abroad and wanted to prove that right kind guidance and support is all that can nurture good careers. After learning the nitty-gritty of the trade, I established this bran brand Dronaa, and since then there has been no looking back.

In a conversation with Business Connect Magazine, Nishu Mahendra, the Founder and MD of Dronaa Educon Pvt. Ltd., has shared some indispensable insights.

PLEASE WALK US THROUGH THE PROFILE OF THE GROUP AND ITS SERVICES. Drona Educon Pvt. Ltd. is a six-year-old company, which deals with the ‘study abroad sector’ of education. We have three different divisions of education. Firstly, we deal with more than 1000 courses of 200 different universities and colleges of more than 25 countries like the UK, USA, NZ, Australia, Canada, Germany, and Europe. We secondly deal with MBBS study programs in more than 10 countries such as the UK, Ireland, Europe, Kazakhstan, Russia, and many more. Our third segment is training where we train students for IELTS, PTE, GRE, SAT, OET, etc. in the classroom and online through webinar/Skype. Recently, we have ventured into immigration fragment also as we were inundated with queries and we couldn’t resist further. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

WITH PROVIDING TRAINING OF GLOBAL STANDARDS, DO YOU BELIEVE YOUR CHALLENGES WERE ANY DIFFERENT FROM THE REST? If you are asking about the training courses that we run or the consultancy that we have, in both the cases the challenges faced were no different in any way. However, our approach to deal with them has been different. We have a motto that our company is just not to establish itself as a company but to establish the careers of the candidates also, who approach us with that trust in us. This gives us strength and confidence to do better and better. I monitor all the aspects of the business and whenever required I 48


co-applicant with their husbands prefer online training. There is a wide potential, which is still untapped and can be accessed.

guide, mentor, and counsel the candidates and their family to help them choose and decide the best.

YOU HAVE BEEN IN THE MARKET FOR A WHILE NOW, WHAT KIND OF STRATEGIES DID YOU DEPLOY TO OVERCOME YOUR CHALLENGES? Well, as I told you, business keeps posing the challenges, and the approach adopted makes all the difference. My strategies are the positive frame of mind, giving space to every human being, be it staff or the candidate and letting things take its own shape. As far as promotion and marketing, we all know that this is the age of digital communication and we focus on that. Our sincerity and genuine approach to work is our main strategy.

The education sector of any nature is a competitive market, do you believe competition is necessary and how much? Well, competition is a sign of developing market and that is good for business. The competitive market makes the sector more creative and innovative and that leads to a business win-win business model; the service provider and the service receiver both are benefitted. Extreme competition is a sign that the economy is cracking and there are not enough working areas. Whatever, but I believe that competition has always brought out the best and we welcome all sort of competition.

WHAT ALL FACILITIES ARE MADE AVAILABLE FOR THE ONES ENROLLING WITH YOU? We have a wide range of facilities. Firstly, we provide numerous sessions of free counseling even before the student enrolls. Once he enrolls, we help him in arranging all the papers to apply to the desired university, help him to get the admission on time, the visa process and paperwork. We also help in arranging accommodation, ticketing, and flying. The most highlighting point of our services is that we provide an on-arrival facility in every country and not only this we also provide a local point of contact just as a guardian till the students stay there and complete their courses.

WHAT OTHER MILESTONES HAVE YOU ACHIEVED AS YET? I am happy to answer this question. When hard work is recognized, it always gives a proud feeling. We are proud to be awarded as the Best Overseas consultant in North India- 2017. We are Qisan Approved Agency. We are Uniagent- Gold Certified Agency. We are ICEF Trained-ITAC 1168. We have QEAC Trained Staff. We are a British Council – Approved Examination Booking Centre. We are recognized Agency by IDP & Pearson. I hope this is enough, though, the more the merrier, we are trying to reach newer and newer heights. I am also a member of the Georgia Asia Chamber of Commerce.

IS ACADEMICS THE ONLY AREA THAT IS POLISHED OR THERE ARE OTHER ACTIVITIES CONDUCTED AS WELL? Of course, the primary focus is on academic development. However, we are a student-centric company and work for holistic development. Thus, we conduct pre-departure briefing sessions, communication skills, cultural differences, and Mother Tongue Influences are taught and discussed with all those students who need them the most. We also conduct similar sessions for all those who return India after the completion of the course to discuss the work prospects and to help them in the exploration of other avenues.

WHAT ARE YOUR PLANS FOR THE FUTURE? We want to cover the entire length and breadth of the nation. Under our Pan-India plans, we are working to increase our branches. Currently, we have our head office in Noida at sec.-18 and branches at Amritsar, Lucknow, Bareilly, and Roorkee. We are a registered company in Australia. We have wide plans of expansion and soon we shall be opening more branches.

HOW DO YOU ENSURE THE FAITH OF YOUR STUDENTS IN YOU? We are happy that our students have been more than satisfied with us. We have worked hard towards it. Our mantra of winning students’ hearts and mind is to be concerned with their aspirations, goals, issues, and careers. We align ourselves with their goals and aspirations that motivate us and infuse faith in them.

WHAT IS THAT YOU ARE PROVIDING DIFFERENT FROM OTHERS IN THIS SECTOR? I would tell everyone to be true to yourself and devote your time in constructive pursuits as the end result is desired the most. I myself have the exposure of traveling in 20+ countries where I personally visit the universities; this experience also helps my team to share the real experience with students. We evaluate the demand which meets with specialization of a particular sector to give advice to students If you are looking forward to studying abroad, make a visit to us we shall give you free counseling and guide you to move in the direction of achieving the target of your life. Immigration aspirants must choose wisely as per their profile. Lastly, I would say work hard but party harder, as that keeps you going. And ‘Passion’ is the world that should not be missed from your lifestyle.

DO YOU FEEL ONLINE TRAINING HAS ACCLAIMED ITS WORTH IN THE MARKET? Yes, to a certain extent. We have a good student base which is online and they are happy. Removing the need for classroom coaching is what I believe impossible. We have daily online batches for IELTS and PTE, and the number of students is ever increasing. All the working professionals, people from distant areas and even housewives who are 49

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LET’S ENSURE SAFETY AND SECURITY WITH EAST CORP GROUP

We have a chain of customers encouraging us every day for the work we do for them and the knowledge we share with them. We have also achieved many accreditations in the industry which is adding value. ~Hemant Khadse

Chief Executive Officer of East Corp Group

” Leaders are not meant to follow the crowd; they create their own distinct routes to move forward. By connecting a series of dots, they ideate and thrive vigorously towards their mission and vision. “Innovation distinguishes between a leader and a follower.” Steve Jobs, co-founder and former CEO of Apple

I

Sugandh Bahl | Business Connect dustries facilities, Museums, Commercial & Residential Building, Schools, etc. Dealing with large companies in India, they have also expanded their reach to Srilanka, Nepal, Africa, and APAC region.

nnovation is an abstract attribute that impetuses Hemant Khadse to propel in the peregrination of entrepreneurship. Under his flair and exceptional leadership, East Corp Group has created an irrevocable stature of excellent services in the entrepreneurial space.

Fire, Security, and Safety are the pillars of East Corp Group which are quintessential for many customers. It becomes convenient for these facility providers to deal with the group as one point of contact. People at East Corp Group don’t sell any products or systems, hence their unbiased and purely technical approach sets them apart from the competition, thus making the group truly independent third-party consultants.

East corp Group is an emerging company, with a team of 14 people, which serves clients not only pan India but even in SAARC countries. Operating from Mumbai, they have expanded East Corp as a group providing consulting services in Fire, Security, and Safety. In this domain, they work with end users, architects, developers, industries and contractors in terms of Consulting, Audits and Awareness training.

Talking about the environment for the workforce, the leader says, “I have carved our organisation as a system oriented company. Every single person in our organisation is recognised with responsibility and accountability

The business model is not restricted to B2B or B2C due to a unique and diverse portfolio. They boast of working with segments such as Real Estates, Hotels, Banks, Inwww.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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for the work they do. Moreover, the company’s vison and mission are aligned with individual goals. This makes work more cohesive and work life more meaningful.”

beneficiaries of it. Apart from this, there are many steps the MSME department is taking to help companies like theirs. Additionaly, Digitization is trendy that is making the lives around super easy in terms of compliances.

DEVELOPING A SENSE OF TRUST

FOR INSPIRATION TO LOOK UP AT…

Hemant Khadse, ensuring a bond of trust with the clients, says, “Never follow short cuts for immediate gain and treat your customers as long term business partners”. East Corp Group follows this success mantra that has helped the group to create an unbreakable bond with the clients.

For stepping up at the ladder of success and growth, the ace entrepreneur- Hemant Khadse follows the pedestal of Steve Jobs. Steve Jobs and Wozniak were the co-founders of Apple Inc. While they were developing the first Apple computer they ran out of money. They could have given up on their dream of building a computer but instead, they choose to thrive. Steve Jobs sold his van and Wozniak sold his graphing calculator to raise some money. This has inspired the leader to the core.

Transparent and Professional approach are the two quintessential traits to forge a strong and robust relation with the customers. Elaborating the trust factor, Hemant states, “Once we take care of his problem, he takes care of us well.”

“Learn to see your obstacles as an opportunity to succeed. If you really want to do something, you will always find a way to complete it. Once you have this mind-set, then nothing can stop you from overcoming your obstacles. There are many learnings Steve has left for all entrepreneurs and I am one of the followers.” ~Hemant Khadse

De facto, they are in the arena of protecting someone’s life, property, and the environment by which their commitment towards society goes beyond business.

KEEPING ABREAST WITH THE FLUCTUATIONS IN MARKET

As a matter of fact, things are not constant, they change for betterment so is the case with the market. It’s intelligent to cope with them. On the same notion, Hemant keeps an alignment with the industry influencers and current market trends. Social Media is the most powerful and frequently used tool to obtain all the latest and boiling updates of the industry.

ACCOLADES OF INCREDIBLE AND WORK AND EFFORTS

East Corp was last year awarded as Top 20 Safety Consulting Company by Silicon India Bangalore. The tycoo, Hemant Khadse, was also privileged to receive honour as Top 30 Dynamic CEO in India from Start-up City Magazine & The 10 Most Prominent Consultant to watch in 2019 from Prime View. Apart from awards or trophies, the entrepreneur values the customer feedback a lot, which catalyzes their working efficiency and impetuses them to do more and better every day.

The evolvement of their business is directly linked with the customers. Thereby, they make sure to direct their conscious attention to the customers’ problems and finding optimized solutions through enriching experience and knowledge.

As far as the futuristic plans are concerned, they have created a group of companies which focus on Fire, Security and Safety verticals independently and offerings such as Audit, Consulting and Training to the market. They have footprints in India and SAARC. They want to be a preferred choice of the customer with excellence in consulting solutions and achieve 10X growth by 2022.

For an entrepreneur of the colossal empire, to keep a symphony or remains updated with the information, facts, and changes, is a responsibility. To hit the crescendo, we ought to be innovative in the systems or processes. Innovation is a portal through which the company excels tremendously, and it can only be achieved with an in-depth and prolonged Research program.

FOR READERS OUT THERE

TRANSFORMATION FOR STARTUPS

Hemant, the visionary, has some words to share with our aspiring leaders and readers of Business Connect. He says,

Mudra loan has helped remarkably and is a big success for the Modi government. East Corp Group is one of the

“India being price sensitive marketplace; to safety security, the least importance is given. We wake up only when something directly affects us or our business. Users are still unaware of the best practices and statutory compliances that may prevent their losses or danger rather paying for risk. We do many free training awareness programs on fire safety but some people still consider its not meant for them. This mindset needs to change. I urge the corporate industry to come forward and engage professionals to build the culture of safety. Safety- security is an investment and not an expense.”

Government plays a pivotal role in making things easier for startups, and eventually, this upsurges our economy by proliferating the businesses around. Current Government has introduced a multitude of plans for startups in the entreprenuial space to overcome the financial limitations, which are generally faced by them. Self-certification, income tax exemption, etc. are there to provide the best aid to startups and stimulate them to enlarge their businesses.

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Monday Morning Blues or Emotional Alarm: 5 steps to overcome Monday Dreads Business Connect Team As long as days in the week pass, the weekend ends and Monday arrives. The Monday mornings really get the alarming emotion for everyone to wake up. After a long, relaxing weekendone must find waking up on Monday morning difficult, in fact, the thought of ‘Monday’ is depressing after holidays. Everybody is in a rush to be on time to college, office, meeting and other daily tasks. In a hurry to tripping out of bed to make coffee, worry about work clothes, and the phone is buzzing emails from your boss demanding a file now, etceteraetcetera. Monday defines all the worry of the world as the realization of Monday hitting you again. Mondays are also disliked because there are endless numbers of anti-Monday memes. The ‘Monday Blues’ describes negative emotions that many of the people get at the beginning of the new workweek. It usually happens when they’re not happy at work. It also contains the elements of depression, tiredness, and a sense that work is unpleasant but unavoidable. We will discuss in this article about making your Monday blues rocking mornings. You can cure your Mondays by making your workplace better, planning and forging things in advance, and taking care of yourself as well.

Here are 5 ways to beat your dreadful Monday Blues: Making Your Workplace a Better Place to work

Digital Breakups By digital breakup, it doesn’t mean for you to switch off your mobiles and PC and be on Monk Mode. This only necessitates you to avoid the checking of professional mailers and schedules on weekends about your work life. You need to ignore them until it’s not very urgent and needs immediate attention. During weekends stop worrying about work-life, why to check and worry if you don’t intend to respond it till you reach office on Monday Blues. Another basic reason about Monday feels absurdly painful is that you have let it into your head during your “me” time. The best way to prevent it from the itchy mood on Monday is to switch off the Auto-Sync on weekend; let it be a weekday phenomenon.

The first step towards making Monday blues better is by making your workplace or college life better. If someone is feeling down on Monday morning, it’s most likely to happen because they are not a fan of their work or college course. Maybe it’s the job itself and college, or maybe it’s the people you work with and your college mates. You need to take a breath or some time to think about what really bothers you about your job and study by brainstorming your head for a period of time. Make a little diary to write down the issues that are really bothering you. Hereby, this principle applies really well no matter what situation you’re in. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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better.No matter how important the demands or professional work life get, it’s very important to replenish the lost stores of life as in your relationships alsowith Fitness and Self-Care. If you notice some things like feeling disconnected with family by work pressure then it’s time to say goodbye to colleagues and start living with family, spouse’s or friends’. The main cause of this conflict between relationships is that you may be spending too much time at work and forgetting your duty towards relations and home. Don’t worry, it’s time to take a step back, and commit to spending more time developing your relationships outside of work. One simplest way to accomplish this goal is to ask yourself for the office that if you can work from home one day a week for giving that time to family. By doing this you will get at least one cut down for your commuting time and by giving this time to loved ones secure your relationships better with your family.

List of Excitement for Monday Blues Make a list of the exciting things that you will be doing after your restful weekend. Often times we forgot about things we love to do and be out of track and irritated at work, for ignoring this cause look at the upcoming week ahead and make it preplanned with exciting things to do like – cooking, eating, reading, traveling, shopping, spending time with family or meeting friends. Think for 2-3 things per day at the end of Sunday. It really helps us keeping negative work or day vibes away. It also helps us in thinking of all the tough things we have to do and bear during the upcoming week. Hereby, this thing will surely help you to be in a more positive mood. If you can’t think of two-three things you look forward to for the week, then don’t worry start with the single one that you need to make some changes.

Plan a better sleep schedule Plan a better sleep schedule during weekends for making your weekdays especially Monday blues more happening. Always plan to go to bed a little earlier during the weekends or Sunday night and be sure to get proper sleep. By having enough sleep hours on your plate then you wake up feeling well-rested on Mondays. It is very important to schedule your sleeping hours during weekend because most of the time Sunday means fundays and you forget about taking proper naps during day and sleep at night. By scheduling the early sleeping habit youlet your body know when to be ready for bed and when to get up as refreshed. One must be sometimes tempted to skip the schedule on the weekends and spend a lot in waking up but you can trigger this bytrying to go to sleep and get up at about the same time on the weekends.

Invest in your relationships Invest in your relationships the same as you are investing in office and work.Work-life integration is very important in balancing Work and Life (Relations) 53

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Learn New Skills Online With ETRAININDIA Rashi Saral | Business Connect E-learning is the latest way of accessing knowledge online. There is beaucoup of websites which impart knowledge about various subjects and sharpen skills of individuals without a need of moving to classrooms. Etrain Education Pvt. Ltd. is the company which offers a great contribution in the sphere of Education Technology. Gaurav Kapoor, is the Founder & Managing Director of the organization.

Their customers hold an imperative value to them so they ensure seamless and high-quality services. MAKING A DIFFERENCE IN THE CROWD They have created a unique business model in the education space taking into consideration cost, time, reach and sustainability. They develop, manage and expand a network of partners across India to deliver quality training & certifications. Their business model allows students to appear for an online test from any part of the country and receive globally recognized certifications almost instantly.

EtrainIndia helps people to excel and succeed through IT and non-IT skill certifications. Their globally recognized credentials are aimed at enhancing individual productivity, marketability, and value. EtrainIndia is a marketplace for globally recognized skill certifications.

Reminiscing the struggling days, Gaurav Kapoor says,

“Nothing comes easy. Companies and people grow and evolve by dedication, passion and patience. We have been through thick and thin and have emerged stronger each year. I guess it’s all about belief in yourself.”

They serve both the academic and commercial markets. Their users entail students of any age and stream, corporates and the Government. They offer exquisite training for anyone interested to earn or learn a new skill.

The entrepreneur besides work believes in physical fitness, therefore he exercises daily. And, he loves to spend quality time with his family and always tries to maintain a work-life balance.

All their products are globally accepted and recognized. They offer the best in class technology products with little or no competition. In this way, they synchronize with changing market trends.

According to Gaurav’s perspective, the government is focusing strongly on skill development for individuals which is a great help however, there are fewer initiatives for educational start-ups.

Companies are built by a team of people and not alone. Therefore, employees are the most indispensable asset to any company and need to be managed with utmost care and enthusiasm.

ACHIEVEMENTS AND MILESTONES The company has received numerous awards that include ‘25 Fastest Growing e-learning companies in India’ in 2017, Corporate Excellence award in 2018, was rated among the best education brands by the Economic Times in 2017 and 2018 and Amity Entrepreneurial Leadership award in 2018.

ENSURES THE UNBREAKABLE FAITH Business partners are associated with them since inception and their Principals continue to offer them more products every year. They currently manage approx. 400+ business partners across India, Sri Lanka, Bangladesh and Nepal, and this number is growing every year. They maintain a transparent relationship with clients and follow ethical practices at work.

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With their continuous focus on technology education and skill development, they are confident of growing at a good pace every year.

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“The entry of technology in the educational arena has multiplied its standards hence resulting in faster and better skills for individuals� ~Gaurav Kapoor

Gaurav Kapoor

Managing Director

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THE NEXT-GEN TALENT DISCOVERY AND RECRUITMENT PLATFORM Yashika Sabharwal | Business Connect

as Bespoke RPO Solutions, Staffing Services, Leadership Search, International Mobility, Technology Services, Healthcare Staffing, Tech Assessment /Interviews on Demand and Talent Market Research & Analysis. Hirexa was born out of trust quotient between each of the founding promoters and the complementary skills each of them brings to the table. The name Hirexa in fact, was christened to reflect their confidence factor of winning, with the ambition of launching an International Talent Acquisition firm. Features: which makes them Contrasting from competitors With specialized knowledge that backed up with decades of experience in the industry, supported by continuous research & development they always intend to be one step ahead of their competitors. Hence, by bringing something new every time based on their client’s business requirements makes them superior from their competitors.

Kingsly Stephen|Director

Mahesh Jain|Director

Your people are your greatest asset. The people you ultimately choose for your organization are directly linked to your overall success. There is no final and true formula for hiring the perfect person every time. Sometimes you make mistakes and other times you get lucky. Therefore, in “Hirexa Solutions” there is no mistake chances in hiring the right workforce. It’s their job to define a process that allows you to always hire the right person for the job. Hirexa Solutions, a leading player in the United Kingdom, European and Indian Talent Acquisition ecosystem, is the fastest-growing next-generation provider of Technology & Healthcare Talent. They facilitate prolific candidates who become resourceful to achieve higher productivity, adopt a nimble structure and effectively execute project deliverables. With handful of experience and a proven track record of Excellence in their commitments to clients, they always strive hard to match the right person with the right kind of career opportunity. Apart from that their focus is on high professional standards delivered by a dedicated team of experienced and qualified recruitment experts. With a collective 50 years of Industry Expertise, they provide the bouquet of Human Capital Services spread across various business lines such www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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Recent Contribution: Continuing the history, which they are known for recently they have implemented in house ‘AI Voice Chatbot’ application to provide quality of profiles to their clients to complete their day to day recruitment screening in seconds, regardless of how many applications are received. Start-ups can be Challenging & Endeavour Mr. Mahesh Jain and Mr Kingsly Stephen, Co-founders behind this Admirable company: “Hirexa Solutions” believes that for decades the recruitment industry was relatively static with recruiters having full control of the hiring process. This was initially replaced by online job portals, which was proven to be very effective when you have got less time to cover any given position(s). Therefore, nowadays they see the Technology is advancing rapidly on a day to day basis, SMEs/startups are turning out to ‘AI solutions’ for their hiring needs, which is not only cost-effective but saves a lot of time as it requires less human effort to operate.


The story behind the Meritorious Company From a thought to a successful business venture, Hirexa was built from ground zero by Mr. Mahesh Jain & Kingsly Stephen who carry two decades plus experience in the Talent Acquisition Industry. Both started this company and due to their differentiated business strategies, hard work and commitment backed by a young and vibrant team they are successful in making Hirexa become a well-known firm in a short span of time within the UK, Europe, and the Indian market. Along with this journey, Mr. Mohammed Zakir joined them for the business from the UK to be part of this growth journey. Initially, they started with two people and have continued to grow until now. From a single unit of two to a Hundred plus best in class Talent Acquisition Experts, they worked hard to always ensure that they deliver the best possible solution to their customers when no one else can. That’s how they managed to differentiate themselves from others in the market & have scaled their goodwill with time which made it possible for them to deliver quality Staffing IT solutions across the world market. The Client’s traverse and belief Their unique model exceeds the industry benchmark, which is standard by delivering peerless, world-class and bespoke solutions with the sole focus on creating value and ensuring the clientele’s holistic success. Service Excellence has been their key focus in making a positive impact on their clients and having them back to their company repeatedly. The ultimate mission of customer success is enshrined in their relentless pursuit to deliver efficient, credible and professional individuals who can become pillars of the company’s prosperity. Their incomparable competency in delivering a professionally rewarding environment to their talent pool is a pure touchstone. With best quality recruiters they pride to deliver when no-one else can, that’s what the story is all about. No matter how difficult clients request is, they always work smarter to make sure it’s always been fulfilled from their end, which makes their bonding stronger with the customers. Research is formalized curiosity, Development is creating new knowledge. Technology is a rapidly evolving phenomenon and when it comes to recruitment you need to be abreast of all the latest trends to leverage the available tools and garner the opportunities with the customers being a differentiator. Technology changes at such a speed that existing strategies can become obsolete in the blink of an eye. That’s why they have always focused on upskilling their recruitment practitioners according to these changing situations. Continuous training not only expands their knowledge base but keep them conversant with emerging trends in the marketing field. Implementing and managing continuous research activities within the business offers tremendous advantages for the company. Overall, it allows them to create an environment within the organization, which is favorable to questioning and answering processes. At the end of the day, it is their investment in innovation and research that allows them to gain in technology and future capabilities than would be eventually convertible into new Products, Processes, and Services. 57

Mohammed Zakir|Director Politeness and civility are the best capital for Employees ‘Employee Loyalty begins with Employer Loyalty.’ Employees are like a soul to a body, only when you keep them happy they can be productive. At Hirexa they always intend to ensure that their employees are happy with them & they always come with positiveness in themselves. When they feel that they are a dynamic and essential force of the team, they are more productive and willing to go the extra mile for their customers and peers, which has always proven effective when it comes to them. Therefore, by conducting Training for upskilling and keeping them up to date on the functional and market perspective makes them more capable of loving what they do. In addition to running some Rewards and Recognition Programs and special campaigns regularly to motivate them to set goals appropriate to the work. Mr. Kingsly Stephen believes that taking their employees’ needs seriously makes them worth doing business. By respecting and listening to their staff, they give them the motivational push by which, they need to stay loyal and committed to the company’s goals. And when you have a happy and productive workforce the team is eager to contribute to the next level of company growth. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA


Business Connect Team An erudite person can always learn from his hunger for more knowledge and the best thing he knows is that the perfect knowledge is waiting inside a book. In addition, to all of the ways of reading, it helps you develop a healthy mindset; it also makes you a better thinker and a better writer. Powerful reading for entrepreneurs of the 21st century allows them to experience other points of view and makes them a better leader for forging companies. In this article we talk about the Best Must-Read books for Entrepreneurs. According to a successful entrepreneur - Bill Gates, he believes that reading is still the main way that he both learns new things and tests his understanding.

“A reader lives a thousand lives before he dies, the man who never reads lives only ones.” Let us discuss the ten most admired books by Entrepreneurs of 2019.

Lost and Founder by Rand Fishkin

Rand Fishkin’s book takes a refreshing outlook on the life of a super tech startup CEO. Lost & Founder, is the perfect narration of how a startup has a life as a CEO. Most of the CEOs can easily relate to pretty much every chapter of this book. They feel more connected with this book and agree on 99% of Rand’s idea. It generally talks about startups, marketing, funding, and more. The central idea of the books pulls back the curtain from what is really like to battle for success in the startup world. The advice from the author is sound and can be applied to any type of business, no matter the size or industry.

All In by Bill Green

For aspiring entrepreneurs of 2019, this particular book is reading on a glimpse into what it takes to go from a startup founder to CEO of a publicly-traded company. This reading makes the entrepreneur realize that even the world’s most successful entrepreneurs once started as paper distributer and door-to-door salesmen. Bill Green’s goal in All In is to inspire entrepreneurs and start-ups of all ages and phases to take up the challenge of a growing business with passion and joy. In All In, he provides the readers the101 Real-Life Business Lessons for Emerging Entrepreneurs. He shares 101 key insights he has gleaned over a 40-year business career that began with a flea market table. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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The Achievement Habit by Dr. Bernard Roth The Achievement Habit book for forging entrepreneurs is written by Doctor Bernard Roth, who is an engineering professor and co-founder of Stanford School. This book is his half biography and half self-help book for entrepreneurs who use the concepts of design thinking, awareness, and a bias to action to help you shape your life. “Let people see you as human. Be real. Ask yourself, who would you rather see at your door, a friend or a door-to-door salesman?”

-Bernard Roth (Quote from -The Achievement Habit: Stop Wishing, Start Doing and Take Command of your Life)

Good to Great by Jim Collins The Achievement Habit book aims to motive on the topic: Stop Wishing, Start Doing, and Take Command of Your Life .

Jim Collins and his research team set off to find out, why ‘Good is the enemy of Great’. Over the five years, their whole team studied 28 companies and pouring over their data to find out the key determinants of success and failure.This is how the author sets off a riveting journey explaining the findings from his and his teams half a decade of research in the conquest of how to make good companies great. Generally, ‘Good to Great’ is a very rare and toughest book by Collins. In his research, Jim Collins (the author), has found out systematic phases through which any great company goes through and lays out a framework.

The Essays of Warren Buffett by Warren Buffett One of our modern history’s most successful entrepreneur, role model, and investor Warren Buffett explains his take on everything in the book of Essays from very basic business principles to aligning high-level business skills. This skill polishes your interests with those of your investors as well. “I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful”.

-Warren Buffett (Quote from- The Essays of Warren Buffett: Lessons for Corporate America) This piece of work from Buffett is the most revolutionary investing book of ideas from the past thirty-five years of modern finance theory. The book is an elaborate set of ideas that establishes one simple and misleading art of investing. 59

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B

EST PRACTICES IN ATTORNEY PROFESSIONAL: DEVELOPMENT AND LITIGATION

Vikas Jha | Business Connect A Good Lawyer knows the law, but the best lawyer knows the judge and a better lawyer knows the both. Our country has one of the oldest legal systems in the globe. It has all the best laws and jurisprudence stretches. India’s system of laws is created in the form of Constitution, by which this country constituted into the Sovereign Democratic Republic. Although it is the longest written constitution in the word, which contains 444 articles with 146,385 written words in English Language but Legagoist has a competent team of Lawyers with a collective experience of 100+ years, who master this constitution thoroughly. Legajoist has rich expertise in diverse business areas, which enables it to render a broad-based spectrum of Management in Legal, Secretarial, Financial and Strategic Services. Legajoist as a Law Firm specialized in Corporate Laws, Corporate Governance and has a strong team of Litigation Lawyers that undertake assignments from sectors like:• Banking • Telecom • Automobile • IT/ITES • Pharmacy • Media • Real Estate Legajoist believes in ethics and corporate ethos. They endeavor to be the best amongst their peers, by providing quality deliveries; and provide comfort to the In-house team of Lawyers & Professionals with the client Company.

SANJIV DAGAR

Managing Counsel & Founder

THE ONLY DISTANCE BETWEEN TRUTH AND A HUMAN BEING, IS A STORY

Legajoist is also a Start-up company and does not have a long structured legacy, but, what it really has is experienced professionals in its core team. Legajoist has seen growth since its inception, purely because of its huge client base in almost all commercial cities in India. They take up domestic assignments on Litigation and other Legal aspects. They also do international assignments on Legal Opinion, Compliance, and Advisory on Laws relating to India. Nothing comes easy in life as a wise statement by Mr. Sanjiv Dagar (Managing Counsel & Founder). They have faced struggles in their Journey and proved their abilities to Clients. They have started with very few clients and put in their best to serve them without considering the value involved in the case. Hence, they received success and continued the path of it. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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SATISFIED CLIENTS - THEY SHOULD HAVE THEM STUFFED!

OPPORTUNITIES FOR FUTURE ENTREPRENEURS IN COMPETITIONS

Satisfaction is a rating and Loyalty is a brand - therefore Legajoist, broadly serve Corporate Clients. Legajoist is a well renowned Corporate Law Firm. They spent their time with clients in advising them on the potential outcome and on their forthcoming transactions.

The market is very competitive and hence tough. The main competition for them is from the ‘quality’ not with an entrepreneur or any market. They strive hard to provide quality to the clients. They feel that if they are able to maintain quality, the quantity will be with them and hence, they will always remain busy. Another competition is from the pricing. They believe in keeping their pricing as moderate, so that, they can cater to big, medium and small companies.

In the process, they handle the transaction, compliances, registration, and Legal Opinion. They also handle litigation, and pre-litigation communications/negotiations. Their litigations are mostly on Recovery matters, Property disputes, Shareholders / Management disputes at NCLT, IPR, IT (Information Technology), Employment, and Tax matters. Legajoist takes care of its clients’ individual matter such as Family disputes, Matrimonial & Property matters. They invariably use ADR including Arbitration route to resolving issues.

It is also essential, to make your employees happy because by making them happy you can make clients happy, and there is no second work for it. These people are their strength and contended people will keep their reputation high. Amongst others, they believe in the least supervision and inculcate the habit of independence. However, no senior will hesitate to guide juniors in their team, when guidance is sought.

They do believe in ethics and ethical practices. Unless their client shows faith & confidence in them, they would not be able to advance the heavy arguments in courts. Such faith in them keeps them motivated and energize their team to yield the results for the clients.

SOCIETY KNOWS PERFECTLY WHO YOU ARE, WHAT YOU DO

There are many instances of their CSR activities, which they do not publish, but, continue with it. If they think of resolving an issue with ‘win-win’ approach, it is also CSR. In their routine practice, sometimes they have to offer extra to the needy and take up the assignment without commercials or commercial mind-set. They were the educated members of the society who owe a lot to the Society, and hence, they tend to give it back whenever and whatever possible.

RESEARCH; THE QUEST FOR IN-DEPTH KNOWLEDGE AND WISDOM FOR THE CHANGE

They have the system of regular updates on Law and prevailing market practices. Legajoist publishes a monthly newsletter which covers Articles, Updates on Laws, and Amendments. Team Legajoist does research work, and therefore find out material for publication, execution, and also for internal team discussion. They encourage their team members to give presentations on various topics as per their learnings within the firm. No one can afford to be stagnant without R&D. Even still water on the ground will create a foul smell, as against running water. They create a culture in the Law Firm that change has to be constant, and therefore, the team is motivated to be innovative and creative on all aspects of assignments and trends.

Apart from work, Mr. Sanjiv Dagar likes to spend his time with family, he is very happy being with his family members, and extended family members. In addition, to that he spends a lot of time networking with people, attending conferences and seminars, and also be a Speaker there for better connections. He also spends time in writing and gets to learn so many things, while interacting with new people, he develops new and existing ideas.

ZEAL WITHOUT KNOWLEDGE IS FIRE WITHOUT LIGHT.

According to Mr. Sanjiv Dagar, it was his passion to start it, and he continues with the same passion as zeal. His main role is to keep the team motivated and inspired. They all are motivated to demonstrate energy in their life before providing anything to clients. In order to keep the zeal of their team members, they encourage them to be truthful and transparent. They discourage them to put things under the carpet, and in fact, they take it seriously if something is revealed. The seniors are a shield for the juniors in the Legajoist. 61

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AVANT - GARDE AND PIONEERING WEB DESIGNING WORLD Dr. Amit Mishra | Business Connect

Parivartan in Sanskrit translates to change; a change for the better. Change is the only thing that is constant in life; and a great thing in itself. Yet another industry entrepreneur with a similar approach who associates with an appreciation for change, is Mr Anand Pohankar, the CEO of Parivartan Software and Multimedia Pvt. Ltd. He believes that change is inevitable and that the essence lies in accepting the change and adapting to it in the best possible way. Parivartan was founded in 2002, its repertoire of services today includes responsive web designing, digital marketing, online application development, workflow automation, video production, and eCommerce development. Parivartan today is a one-stop for all web designing and branding services. With an experience of 17 years, Parivartan Software & Multimedia Pvt. Ltd. has created a diverse range of solutions for its clients and only continues to expand. “Parivartan” first started at Anand’s house, and took almost 4 years to move out into shaped premises. Parivartan has worked on over 4500 projects till date in different domains like retail, health care, IT, education, hospitality, finance, to name a few, along with government projects; Parivartan is a boutique, studio organization in one of the prime localities of Hyderabad. BRAWN AND LATEST MARKET TRENDS Designing is never constant, albeit, constant in change. Parivartan works with the latest technology and around the newer trends to stay ahead in the market. 17 years of experience and a passionate team gives them an edge in the market. Hands-on knowledge of technology is something they pride themselves on. OBSTACLES - THE STEPPING STONES TO SUCCESS According to Anand, a business faces challenges in numerous forms: it could be in the way of acquiring clients, making key strategic decisions, or even coming up with newer, better ideas. Challenges in itself are unique, so are the solutions to them; no challenge ever has the same solution. Challenging these challenges is the most important attribute along with perseverance and belief; that is the key to sail through them. One of the most essential things to understand is that not every idea is going to be successful, especially in the creative world. Patience is a virtue that you will learn. The world is not a cakewalk, and one must get to know this when they are on the field, setting up their dream. They need to believe in everything that they are going to do and that is what is going to help them in building their brand in the long run of business and market. CLIENTELE They have a diverse range of clients both internationally and in India. Some of the prominent verticals for them include government organizations, corporates, retail stores, manufacturing companies, schools, hotels & restaurants, small and medium businesses as well as individual clients. Some prominent names would be International Advanced Research Centre for Powder Metallurgy New Materials, Infrastructure Corporation of Andhra Pradesh Ltd., Andhra Pradesh Airports Development Corporation Ltd., Green Gold Animation Pvt. Ltd., www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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Annapurna International School of Film + Media, Centurion University, HDFC International Life and Re Company Limited, and Care Hospitals.

They also conduct team activities in a day of a week to keep the team energized. The team is free to choose what activity they want as long as everyone accedes.

They have a team of professionals that are highly adaptive with high-end technologies. They ensure that the data of their clients, as well as their own, is safe.

CONVERTED MILESTONES FOR THE COMPANY Since its first breakthrough in 2002, when Mr Anand received his initial project, the company has come a very long way. In the 17 years of work, the company has successfully completed more than 4500 projects, with the proper zeal and determination to strive the competitors. There have been various little milestones in this journey, but looking at the big picture always keeps them happy.

LEADERSHIP CAN BE EARNED THROUGH THE BEST EMPLOYEES “If you don’t have trust inside your company, then you can’t transfer it to your customers.” –Roger Staubach In Mr Anand Pohankar’s words, ‘Having a vision and the belief to reach what you dream for is one of the key aspects that a leader should possess. A leader should bring a change in themselves first to have expectations fulfilled by others. It is also important to be a good listener to be able to understand situations and for it to enable you to make the right calls most times. It is key to remember that ‘a captain is always as good as his team’.’

KEY OFFICIALS; PARIVARTAN Mr. Anand Pohankar: Chief Executive Officer. The man behind the company who has been delivering designs, where his expertise lies, for the past 16 years, and only continues to do so. He possesses various sets of skills that the company is built on. He has extensive experience in marketing, brand management, business development, man-management and organizational skills.

Their employees bring in ideas which they think are great. The company is open to any ideas that will help it grow. If the team doesn’t steer well, there would be no progress. Everyone is an integral part of the team for the winning goal.

Mr. Chaitanya Nagulapalli: Chief Technology Officer Chosen for his analytical abilities, and the complexity of his computer programming skills, Chaitanya started his career at Parivartan in 2006. As a Project Manager, he has had extensive experience with numerous technical aspects of the business. He now heads the company as the Chief Technology Officer

NEW DEVELOPMENTS: THE KEY TO EFFECTIVE EMPLOYEES’ ENERGY Research is the core of any task. Elimination of research would lead to an incomplete job with nothing to base it on. Every task taken up at Parivartan company is executed after proper research.

MR. PRADEEP HASANABADA: TEAM LEAD Pradeep takes charge of the major internal project operations. He’s been associated with Parivartan since 2010 and has long been the point of contact for the clients.

The staff is a group of individuals who speak their own mind, and they have the freedom to do it at Parivartan’ under the supervision of the leader behind an admirable company. The employees are given their own space to put their creativity to work, so it doesn’t hinder their growth. As it is always said, “Do not build the business, build the people, and these people build the business.”

JAGRUTI POHANKAR: HEAD CLIENT RELATIONS Jagruti has actively been involved in client management from the onset and is the primary bridge between the clients and the team. She’s the driving force behind Parivartan’s bigger projects and executes them with efficiency and accuracy.

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RK AND ASSOCIATE Offers Unprecedented Legal Assistance And Ensures Client’s Satisfaction

Services, We Offer Are A Blend Of Hardwork, Good Will Towards Our Clients, Responsibility, And Committement For Our Work R.K. Shukla

” Adv. R.K. SHUKLA

Sugandh Bahl | Business Connect

temic approach they follow and encourage whilst dealing with every client in the industry is remarakable. They understand the financial stress people go through, therefore their services are within the budget of clients that’s why they are repeatedly preferred by clients across the country. RK and Associate are highly choosen by the clients due to their team of well-educated and experienced advocate lawyers in High Court Lucknow and Allahabad who offer complete guidance to the clients about any type of legal matter. The services to the clientele entail are Anticipatory Bail Legal Services, Banking and Finance Legal Services, Tax Related Legal Services, Civil Matters Legal Services, Industrial & Labour Law Matters, Insurance Claim Legal Services, Real state & Property Legal Services, Retainership Legal Services, Education Legal Services, Company Matters Legal Services, Commercial Litigation Legal Services, Environmental Legal Services, Central Administrative Tribunal Services, Debt Recovery Appellate Tribunal Services, Debt Recovery Tribunal Services, District Consumer Forum, National Company Law Tribunal Services, State Consumer Disputes Redressal Commission, and Advocate Lawyers in High Court.

If you are looking for a legal firm that acts as an aid to provide you legal assistance pertaining to various matters related to personal or professional realms then RK And Associate are the best legal advisors. Located in Allahabad, Uttar Pradesh, the company offers unparalleled legal services to clients. Incepted in 2003 by R.K. Shukla, it has spread its wings and today, it’s one of the trusted legal firms in the country. They also have their offices in Lucknow, Delhi, and Mumbai. The firm has a team of highly proeficient, educated and experienced professionals who deal with the clients one on one basis and after doing an in-depth analysis of their issues, they provide feasible solutions. This provides a great relief to the clients who are going through a mental and financial strain due to the complexity of their issues. They employ a team of expert and skilled lawyers in Allahabad High Court, who assist the clients in all kinds of legal matters. Their distinctive, reputed, and prodigious services make them a trusted entity. The practical, professional and syswww.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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less the case solves and also after it, they keep constant touch with the client. During the whole process, they are the clients’ incredible partners. Through an indepth analysis, they work on the feedback provided by the client, improve the flaws and look into the loopholes happen from the company’s side. This helps the company to advance and excel. R.K. Shukla, the connoisseur has a very different take on success. He says, “Success is secondary. You feel success when your client meets you after the case resolvement with warmth and gratitude. He sees you as a well-wisher, not a service provider.”

What sets them apart from competitors? One of the most distinctive qualities is that RK and Associate provide legal assistance in all matters. They render all types of services through specialization on a one to one basis to the clients. Professionals with great expertise deal with the cases of all sorts and put the right kind of effort to give exemplary services. Whilst other firms possess specialization in specific cases, this makes RK and Associate quite distinguished in comparison of its competitors.

Personal Time from the Busy Hours! The work of the legal arena is quite cumbersome, and it makes you quite busy. It requires persistent efforts and cognizance to deal with legal cases. But, we cannot do our work properly if there is no proper symphony between personal and professional life. On this notion, R.K. Shukla tries to give his precious 3-4 hours to his family as it acts as a catalyst to perfom better on the professional fronts.

Responsibilities of the firm Only a responsible team can win the credibility of customers. It’s the same with RK and Associate, they provide incredible services to the national and international clients within an assured time period. Personal monitoring of the cases, updation of the progress of cases to the clients happen in the firm to ensure the responsibility and effective implementation of the services.

He plans out for vacations with family in June for 10-15 days to visit exotic places and rejuvenate the spirits.

Give Results And Win the Trust In the starting, it’s quite tedious to win the trust of clients. But, once you start giving the results in a specified time frame and with incredible efficiency then for sure the clients will come back to you.

If We Become Machines Then There Is No Productivity In Work. You Ought To Find Your Balance

His wife renders the biggest support to create a perfect synergy. She is from the same legal background that’s why she understands his profession better and provides him incredible support. Whereupon, the maestro performs better in both the spheres.

RK And Associate before taking the case in their hands foretell the actual result to the clients. They try to give a blueprint and donot keep the client in the false hopes, which most of the other firms do. They tell clearly whether the client will win or loose the case. Some of the clients choose other legal firms in the first case but when they experience the same result in the second go then they will obviously return to RK and Associate. In the legal arena, if the client repeats then you are doing wonders.

Giving Back To Society The legal advisor feels it is indispensable to give back to the society in which we are living. So, RK And Associates through their legal services try to help the poor people at free of cost. They donnot charge any expenses from them. They try to serve 4-5 clients who are in great need and facing financial constraints. Whilst serving these clients, they make sure whether they really belong to the financial constrained background or not.

Reasearch And Development Diving deep into the Research for the benefit of the Company plays a pivotal role. How the company will grow if it is not aware of the shortcomings and the client’s response? Takng this into account, RK and Associate pay great heed to the crucial process of Research and Development.

They work as great counsellors and try to solve the disputes arise in marriage or other cases through communication, and in most cases, it works also. 10% of cases resolve through counselling without going to the courts, and it is commendable.

They have an efficient team of Research, which consists of students from law schools and experts. Review of the client feedback and online review help a lot. Untill or un65

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WAYS TO BUILD

A COMPANY CULTURE

THAT PROMOTES AND RETAINS WOMEN AND MINORITIES Business Connect Team Most of the Companies have been trying to improve their diversity at workplace, from decades this problem is in concern. The most common techniques among all are promoting the workplace for women and minorities who are working under the suppression and bias. The numerous women and other people who are facing discrimination by the leadership roles are still staggeringly low across every industry. Therefore, we need some of the ways and new techniques, for making the work culture sound and systemic to the ways businesses are run. Hereby, many companies focus on making the small adjustments on to how performance and evaluations are done, but a very few works for the equality in workplace. Let us discuss 5 ways by which you can build a company’s culture that promotes and retains women and minorities:-

Make a Council Consider the team meetings by forming a council that comprises a dedicated group of key officials and influential leaders who are one or two levels below the CEO i.e. Managers and team leaders. For making the best ethics which are in favor of feminism majority and other minorities, these official can listen and act well to maintain the ethical chain. The company must carefully select them for their passion and commitment to inclusion. Some of the executives should also host, office hours where every employee can walk in and talk to anyone by one-onone understanding. The company needs to block one to two hours on their calendar monthly for such office hours and make it known at the hands of company. Some of the Tools like Culture amp and Survey monkey are very helpful in surveying employees at scale, but be intentional in what you’re looking to measure and improve.

Make Policies and Ethics Some of the attracting policies for the employees like flexible working hours, proper ways like the ability to work remotely, and most importantly, being able to take the time off, when they have some important life events or circumstances. Every work culture needs to allow their people to be themselves and to provide necessary freedom of speech whenever you do not feel to say matter. Therefore, if someone having care benefits, especially pregnant women- like childcare or maternal sabbaticals leaves. It should be always a flexible leave for employees to take care of a family member or ill loved ones to go a long way in making employees feel supported and build loyalty. These are just a few suggestions; invest in listening to your people and understand what will make their life less difficult. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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Focus on the middle manager You can keep on focus by adapting some of the new policy time to time that strengthens the trust and communications between supervisors (Middle Manager). Those feminine and minorities that work under them, a real manager always helps to improve the work culture for all parties involved. That took an emplacing to those, who are in middle management positions and can provide a company with a clear sense of the challenges that need to be addressed for employers. They should always ask their employees for referrals and team connectivity, since they will also have peers in the industry and some of the friends they want to make team. If any position is vacant or they know any the qualified candidate who may be looking for work then they can connect them with managers. This type of relationship can also help new employees adjust to the move by referrals.

Promote a clear vision of leadership The true vision of leadership starts from making sure that the women of the workplace can see themselves as leaders at your company if they are in a good position. The company itself is to be sure that your definition of a leader isn’t so narrow that it excludes ethnically diverse women and unprivileged persons. For those instincts, you need to provide the “Diversity� training in your workplace. Therefore, all the employees should understand the hiring decisions are based on finding the best candidate not by bias and not by any quotas. Making the recruiting process more transparent can help ease the minds of employees and gives a clear vision to your business idea.

Beneficial flexibility to the workforce You have to encourage the current leaders at your company for taking the extra step to connect with employees by all means. Employees who are culturally and racially different from them, rather than expecting them to suppress or change in order to fit the majority of the office culture leaders must have mold and culture others for them. They can easily offer the benefits such as onsite day-care things, childcare subsidies which include the flexible schedules, and also let new hires know the fact that your company is willing to accommodate your cultural and religious holidays and you will get a diversity-friendly workplace apparel choices.

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OM SHARMA: MAN BEHIND THE COLOSSAL CREATION ‘Webmaddy’ Avishek Singh | Business Connect “I personally believe that our clients are the ones investing in us and hence, we should ensure that they have the best Return on Investment.” ~ Om Sharma Warren G. Bennis to inspire said, “Leadership is the capacity to translate vision into reality.” And the words quoted above are close to truth and reality. An efficient leader can take the group or team to newer heights or acme. Om Sharma, the Founder of Webmaddy, possesses all the quientessential traits to lead, manage and organize. That’s the reason under his incredible supervision, Webmaddy is celebrating the staggering success in the arena of Web Development & Digital Marketing. CORE ESSENTIALS Creativity is Webmaddy’s forte by which it has created a distinctive mark in the digital space. The inception of the company happened in the year 2012 by the young visionary and creative soulOm Sharma. It is regarded as one of the top-notch Web Development & Digital Marketing Solution companies in India. Zelta Solution is the root node or we can say the parent company under which two companies come which are Webmaddy & Tollykata. Webmaddy deals with Web Solutions and Tollykata acquires expertise in Digital Marketing of entertainment/lifestyle industry and helps in the promotion of Bengali films. The company’s client base extends from Small Scale Companies to Large Scale Companies but Om has a special space for startups in his heart because they carry an immense potential to grow and excel if provided required support and exposure. The startups approach them with new ideas then the company converts them into projects. The team of Webmaddy gets an opportunity to execute the crucial process of R&D for new technologies on them. Om Sharma shares a valuable relationship with his clients and has always kept relationships above the ‘Profit Making Intellect.’ They, at Webmaddy, are solution oriented and resolve the issues of the clients with the help of impeccable problem solving skills in creative and innovative ways. Believe in giving more even if the client has a certain demand, they ensure to accomplish it by improvising it in a better way to help the client in getting a better return.

OM SHARMA ( Founder)

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SYNCHRONZING WITH THE LATEST Change is inevitable and it’s always wise to cope with the changes in and out of the system. If you donot then the graph of success and prosperity will show a straight line. Similarly, the industry in which Webmaddy works changes every three months, therefore they make sure that their team is upgraded with whatever is new and trendy. Om Sharma states, “I remember, Laravel, an open-source PHP web framework, was researched upon and got into use much before people actually started knowing about it.”

THE NOBLE DEEDS The entrepreneur has an empathetic heart so doing something for the sake of society gives a relief to his soul that amounts a lot. On the positive fronts, they donate a part of profits twice every year for a Cancer Treatment Rehab, which itself a noble deed. Other than this, they help startups, who are at their beginning phase, by working with them on a zero profit basis.

HARDSHIPS DEFINE SUCCESS Walking on the linear path provides no learning and adventure. Zero obstructions result in no growth or advancement. The vivacious and resilient entrepreneurOm Sharma believes that the extremeties and crosses he faced are the pillars of his success. Working for big companies and outsourcing web solutions for them at a very low rate, he embarked on his career expedition. Then a moment of epiphany created and he became aware of the reality. Consequently, he researched a lot because at that point of time he wanted to learn and grow. A few months later, an opportunity knocked the gates of Om’s fate as he was offered to work on a project for Raymond and this proved to be a turning point in entrepereneur’s career. Circumnavigating the professional realm, he interacted with new and successful people and understood how a client interacts.

Once a year, the entire team of Webmaddy goes for the Green Movement, where they plant saplings. The maestro says, “Also whenever I get free time, I ensure that I go to institutes and spread the knowledge that I have to the young minds.” ACHIEVEMENTS TO BOAST OF The awards and rewards only donot define the progress; it’s the individual perception to evaluate and celebrate the progress even the tiniest one. Om felt privileged on being called as one of the speakers in companies like Google and many engineering colleges to speak about different technologies and ranks it as an incredible and prestigious achievement.

Om was on the excursion of Learning, Relearning and Unlearning when he got a chance to work with Coca-Cola during Durga Puja for their campaign. But, the wheels of destiny rolled in the opposite direction and worked against him when he was moving forward. This experience stimulated him to stop outsourcing once and for all and pushed him to take his own entreprenuial route. Since that day he has never looked back and progressed triumphantly with a sheer hardwork and exemplary vision.

He states, “I also believe that the way our referral system works is a great milestone for me to achieve.” They do not have any Marketing team and work is growing only through the referral of clients. The rate of client retention that they maintain is also one of the stupendous achievements. Their first client is still with them and that is something that he is quite proud of and elated about.

PEOPLE’S RETENTION IS HIGHER HERE! Om Sharma says, “Your people provide an unbreakable strength and confidence to run a vast empire or company. Without their robust support, how one can think to move ahead?”

FOR THE READERS OF BUSINESS CONNECT Business Connect inspires and helps in boosting the confidence of a lot of amateur entrepreneurs and motivates them to learn about never giving up attitude. It gives them solutions and helps them to grasp a lot about the hurdles and success story of the established entrepreneur of the coming age.

Webmaddy values its people the most and here, the retention rate is increasing with time. The people with whom the company started working with are still working; isn’t it amazing? The company doesnot support any hierarchical division rather it encourages cordial relation amongst the workforce. Om Sharma states, “I refrain from calling them as my employees rather we are a team, where each one of us is a leader. We all are almost the same age, so we are like friends.”

The visionary, with an inspiring attitude, states, “ I would like to tell everyone who is reading this that there is a huge difference between the thinkers and the executers, it’s your call whether you want to dream about things and crib about not accomplishing it or you want to go out, explore, fall down and get back up stronger. You need to start dreaming with your eyes open and leave no chance to accomplish it. You never know when fate can be a kind soul to you. NEVER STOP.”

There is a sense of ownership in them that incites them to cherish their powers that ensures that they are fulfilling their responsibilities. 69

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DESIGN IS THE FUNDAMENTAL SOUL OF A MAN-MADE CREATION WTA Studios Private Limited

Rashi Saral | Business Connect

S

implicity is everything when it comes to great UX and UI. Albert Einstein famously said, “Any darn fool can make something complex; it takes a genius to make something simple.” Similarly, the user experience of any product should be as simple and straightforward as possible. Great UX design and development is all about simplifying the user’s journey, this means getting rid of all the elements that aren’t absolutely necessary.

brainchild of a young amicable designer, WTA studios was conceptualized aiming to solve problems and build meaningful products. They think App and UI/UX Design by them are, delivering end-to-end solutions for Web, Mobile, and AR/VR/MR to companies of all sizes. They gather insights business needs through different forms of research to properly understand customers requirement. THE WINDING ROAD TO SUCCESS THROUGH HURDLES - A JOURNEY According to Mr. MANISH SURAPANENI Founder,

“UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.” Therefore, the

CEO, and Head of Design – he says like many others, he wouldn’t say that he is a born entrepreneur. He was just 23 when, he quit his job and decided to make the bravest move of his life, despite knowing the fact about his financial situation. He remembers every part towards success like, initially managing a team all day and doing freelancing projects by night to keep their company afloat. He is glad that, he worked out so well to achieve these heights! He also believes that his passion, obsession and the most important factor - time, have led him to this position today. The grit pushed him to make numerous decisions that he knew were the right ones. Life has been all about hustling, hustling, and hustling till now, and he is sure that this won’t stop for the next 10-15 years. THE CURRENT BUSINESS CLIMATE The past few years have not been very favorable for India, technology has been changing every day and new innovations come up regularly. Building the right product is a huge process and keeping scalability in mind is one of the most important things. You can’t really trust every technical individual or company who throws jargon to make you believe them. In this constantly evolving and competitive industry, WTA Studios believes that having a portfolio with quality products and App building processes is the key to getting clients in the current business scenario. “THE BEST STARTUPS GENERALLY COME FROM SOMEBODY NEEDING TO SCRATCH AN ITCH.” Any time is a good time to start a company. “The market in 2016 was definitely less evolved compared to today, not many people were aware of, or implementing newer trends in design and tech, and

MANISH

Founder, CEO & Head of Design

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everything was mostly about making money. The past 3 years have been transformational for startups and product companies, especially in India. The inexperience of working with product teams, they have seen the rise in awareness at various levels. The industry is much matured now, and it’s a good time to be a startup or any other production company in India right now. Therefore it is said that - Don’t be a lone wolf. Lean on the experience and smarts of your teammates, investors, and mentors to help solve the tough problems and take advantage of the opportunities.” constantly and encouraging them is an Add-on to their plate.

SUCCESS IS NOT THE KEY TO HAPPINESS, HAPPINESS IS THE KEY TO SUCCESS. - STRUGGLE STORY

AMPLIFYING MESSAGE BY INFLUENCERS The influencing and following have changed them for over the years, as looking up to a diverse group of people and currently follow a lot of positive motivators like - Sadguru, Vishen Lakhani, Jay Shetty, Navin Jain, Jeff Bezos, Elon Musk and more from the industry. The CEO of WTA says, it’s all about doing things consistently, they have to be consistent with their obsession and work every day. Evolving with the ‘time’ is the only way to stay on top of your game and identifying your gaps in the business. Learning new skills or new ways to improve existing skills and keep growing is his personal opinion to convey further.

According to Designing Head, they wouldn’t call it a struggle, they hustled like everyone else in the industry and paid share dues to become who they are today. Every company should face a near-death experience, where they come very close to the end and come together to put in all their efforts to re-emerge themselves. That was 2017 for them, they got back on their feet and things started aligning in their favor, for now, they are flooded with leads and working at full capacity. CLIENTS AND MARKET CHANGING TRENDS Throughout the market, they worked on a number of great projects over the past years, However, biggest clients would have to be P&G, PWC, Greenko, Amara Raja, Stylmart from Belgium & American Auto Auction from Dallas amongst other budding products in India.

PLOY DODGED: FUTURE PLANS

The plan for WTA by 2020 is to become a process-oriented company integrated with all the latest IT best practices. They are looking to segregate the company into two primary verticals: Design Ops and DevOps. They’re strategizing and building process and documentation for the same respectively.

Learning and adapting new technologies is one of the core strength for WTA Studios and an integral part of their business strategy. They always going ahead and extra mile to make sure that their pace is intact with changing market trends. The new technologies, frameworks, mindset, and anything else, WTA’s culture comes from a foundation of positive change and growth towards it timely.

They consider every project delivery to be an achievement for them. Each one brings with it new challenges and ideas that help them to grow as a team. The past year has been no different, from delivering the biggest platform in the history of WTA with the best scalable architecture, to successfully implementing CMMI Level 3 practices for their latest project. The company has seen 3X growth from 2018 to 2019 and they’re expecting 5X growth to this financial year.

R&D is the backbone of their innovation and changing trends, it is a key parameter for any tech company’s growth. WTA regularly invest their time in R&D to bring in new technologies and IT practices that support their business. Mr. Manish himself and the CTO dedicate at least 40 to 50 Hours a month only for R&D on both technologies & processes.

MESSAGE – BUSINESS CONNECT READERS By understanding customers and their pain points, they don’t want them to get confused when it comes to selecting their ideal IT vendor, they always try to bringin effective processes. That’s how this cycle allows their customers to understand the project outcomes before project commencement and have a clear idea of how the project will be executed.

EMPLOYEES CONNECTION: BACKBONE OF WTA A company is nothing without its employees, they believe in engagement more than contentment. Engaged employees come into work every day without being confined by their JDs, they are the ones who go that extra mile, who over-deliver and ultimately contribute to a healthy culture. It is only - these employees that grow exponentially and with them, the company peeks on heights. Keeping the employees happy is ultimately a step to optimize the work they receive from them grow

Hereby, they enhance the value of the product but also creates a foundation for future versions and business opportunities. 71

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NEWS OF THE MONTH LEADERSHIP Business Connect Team

DIGITAL TRAFFIC RULES: MOTORISTS CAN SHOW DOCUMENTS ON DIGILOCKER APP TO AVOID HEFTY PENALTIES Under the newly amended, motor vehicle law, a motorist or two-wheeler driver at the road can now show digital documents stored in their DigiLocker app in order to avoid hefty penalties of fine. Motorists can easily save their digital documents on the Government approve the app. All the Digital documents not only mean scanned copy or a photo of driving license, RC (registration certificate) or insurance but also is your digital locker for useful documents. All the required documents have to be stored on DigiLocker or mParivahan app. This amended allows citizens to save transportrelated documents such as registration certificate, insurance, fitness and permit of vehicle, pollution check certificate and more importantly the driving license and other relevant documents in electronic form.

IPHONE 11, 11 PRO AND 11 PRO MAX RELEASED The Apple iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max with Watch Series 5, Apple Arcade, iPad are officially launched. All the new 11 series is Unveiled with iOS 13 at a press event at Apple Headquarters in Cupertino, California on Tuesday, 10 September. These new iPhone models pack with some new features, which include the new A13 Bionic chip, iOS 13.0 and 13.1. The main star highlight for Apple phone 11 is its camera, however, of all three iPhone models is their camera capabilities best from before. iPhone 11 Pro and iPhone 11 Pro Max both features three rear cameras. Hence, the iPhone 11 comes in with a dual rear camera variant. All three variants of iPhones shared various key specifications as well as differ from one another and previous phones. www.businessconnectindia.in | Vol. 2 | Special Edition September 2019 INDIA

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TEARFUL JACK MA BIDS FAREWELL TO ALIBABA WITH A ROCK STAR PERFORMANCE Alibaba founder, Jack Ma retired as chairman on September 10 Tuesday. The company had its 20th anniversary on that day and all the employees were present at the 80,000-capacity stadium, for the celebration. The stadium is with a capacity of eighty thousand people, Jack Ma arrived at the celebrations after four hours wearing of guitar and wearing a rock star wig. He sang Pop Song. On one occasion the tears were seen in Ma’s eyes. He told the staff and guests that – “After tonight I will start a new life. I believe that the world is a good place and there are many opportunities in life. I love the enthusiasm. This is the reason behind his choice of retirement soon”. During the ceremony he also said the statement: It is more difficult to be a good company than a strong one.

CELEBRATING ACHIEVEMENTS AND MILESTONES: DR DHANANJAY DATAR RECEIVES TOP LEADERSHIP HONOR IN UAE Dr Dhananjay Datar who is well known for ‘Masala King’, the chairman and managing director of Al Adil Trading Company, was recently honored by Forbes Magazine Middle East as one of the top most Indian business leaders who are making an impact in the Middle East countries for the year 2019. Dr. Datar of Masala King was ranked 27th on the list. He received this award of honor from Navdeep Singh Suri, the Indian Ambassador to the UAE along with Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum.

COCA-COLA THE BEVERAGE COMPANY & SOUTH WEST ASIA ANNOUNCES CHANGES TO ITS LEADERSHIP TEAM The well-known beverage company CocaCola India & South West Asia has announced changes to its leadership team, said a statement issued today. The new structure is designed to enable the India & South West Asia business to be a growth engine for The Coca-Cola Company by capitalizing on emerging opportunities while continuing to build on talent development.

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RNI No. : DELENG/2018/76695

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