The Leader Behind an admirable Company 2022 by Business Connect

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AN ENGAGING EDITION ABOUT ‘THE LEADERS OF TOMORROW’ “Creativity,” “Thinking,” and “Innovation” – the three values of disruption – are mirrored in leaders like never before. These values propel innovators/entrepreneurs to great heights, making disruption and change - the new normal. Indeed, they have reaffirmed the notion of entrepreneurship while also emphasizing the link between disruption and competitiveness. Being competitive is undoubtedly the most demanding goal for any entrepreneur. However, unlike traditional business luminaries, entrepreneurs set their benchmark with an off-the-shelf vision. They employ unique tools, viewpoints, and methodologies to boost their abilities beyond the realm of entrepreneurship. The summary sets the tone for our enthralling edition, “The Leader Behind an Admirable Company-2022.” As one of the promising magazines committed to sharing inspirational stories, inventors have long grabbed our interest. Their unique ideas, vision, accomplishments, and desire to lead a paradigm change motivate us to look beyond the fence and constantly improve. The cover page will feature Shane Hackett, the growth engine of Legion Capital. The firm is a fintech private equity lender specializing in growing companies and real estate development. Legion has grown through huge waves and tides and has alleviated many unprecedented challenges overtime. As you read the cover story, you’ll see how the company has evolved into a trustworthy support system for underrepresented firms. Long story short, it’s the kind of equity lender that this transformative market demands. Besides our cover star, our editors had a great time jotting through leadership examples till we found a few inspiring leaders who deserved to be included. Their zeal and dedication will surely inspire you to achieve your goals and reach your full potential. There are a lot of business stories in this edition, ranging from generic to niche sectors. Summarizing this note, a sustainable impact driven by innovations is the utmost priority of every innovator. Modern businesses must embrace change — one that prioritizes continual improvement, self-learning, and holistic ecosystems over individual growth. Taking this into consideration, Business Connect Magazine will continue to be a hotbed for innovation, leadership, creativity, and other factors crucial to developing tomorrow’s leaders. That’s all for now. See you next time!

Indranil Roy Indranil@businessconnectindia.in

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Creative Director ASHUTOSH OJHA

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LEGION CAPITAL CORPORATION OFFERING FAST AND EQUITABLE SPECIALIZED LENDING SERVICES FOR BUSINESSES AND REAL ESTATE DEVELOPERS JIM BYRD

Co-Founder & CEO

Page No. 10

SUCCESS STORY

NEMMADI

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ARL WORLDWIDE EXPRESS 18

LIFESTYLE 22

DESIGNCOZ 24

DIGITACTIX 26

TOURISM 30

EVC GLOBAL MOBILITY PVT. LTD. 32

KHASNIS PRIME WEALTH PVT. LTD. 34

HEALTH 38

MAKOS INFOTECH PVT. LTD. 40

mukul.net.in 42

GROWTH 46

PREVOIR INFOTECH PVT. LTD. 48

POWERHOUSE91 50

LEADERSHIP 52

www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

THE

LEADER

LEGION CAPITAL

CORPORATION

OFFERING FAST AND EQUITABLE SPECIALIZED LENDING SERVICES FOR BUSINESSES AND REAL ESTATE DEVELOPERS

rivate equity has been a staple of the financial landscape for decades, exceeding public markets. They invest their knowledge and resources behind the scenes to shape business ideas in a variety of ways. They assist small businesses in growing and, as a result, produce returns for investors. They play an even bigger role in times of uncertainty or crises, such as COVID-19, by providing enterprises with funds and industrial expertise to help them weather the storm. Getting financial services for real estate development, on the other hand, might be a whole different experience. Securing an authentic real estate lender is critical even if you’re a seasoned real estate developer. Although traditional lenders and privately funded banks both offer funding, their strict criteria conflict with property developers and the capacity to acquire financing for both acquisition and entitlements is difficult with traditional institutional lenders. Introducing Legion Capital, a fintech private equity firm that provides financial services for a wide range of real estate projects. The firm is founded by Jim Byrd (Co-Founder and Chairman), a seasoned attorney and venture capital executive, and Shane Hackett (Co-Founder and Chief Strategy Officer), a marketing and media professional. Recently, our magazine had the privilege of connecting with Shane Hackett for an enthralling cover story. In the subsequent interview, Shane shared the highlights of his firm, its niche excellence, and how it is helping business ideas see the light of the day.

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BEHIND AN ADMIRABLE

COMPANY 2022

COVER STORY 11

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AN UMBRELLA OF CUSTOMIZED OFFERINGS

The firm financed a luxury house development in Southeast Orlando’s upscale Lake Nona enclave. Presently, there are few homes left for sale, as most have been completed and sold. The lending programs are intended to provide an alternative to real estate developers who are unable to secure conventional financing. “We primarily provide ﬁrst-lien loans for ground-up construction, adaptive reuse, major asset repositioning, and renovation projects,” says Hackett. The structured lending and financing packages for real estate developments have fueled the development of a number of significant projects across Central Florida.

Headquartered in Orlando, FL, Legion Capital is a fintechdriven private equity firm that provides specialized financing to real estate developers, business owners, and entrepreneurs. It focuses on early-stage finance in the fields of real estate development, construction, infrastructure, materials, and other asset-based lending. It provides financing to consumers in the early stages of real estate development. “As a secured lender to the project, we seek to preserve our capital, whereas equity involvement allows us to profit from the success of projects we fund,” says Hackett. The prime objective is to always emphasize the growth of shareholders, investors, and business partners. It’s committed to offering the finest possible service to its investors, clients, and clients at all times. Legion Capital’s business is catalogued in three divisions: •

The firm recently closed on a $16 million loan facility for the development of a mixed-use property in the Central Florida area. The loan facility will be for acquisition, entitlement and horizontal development of the property, which will be a master planned, mixed-use development for approximately 3,000 residential units.

Legion Finance: Legion Finance funds acquisition, early-stage development and growth capital for real estate developers, addressing a market segment that has gone largely unserved by banks and conventional lenders. Legion Finance is focused in the fast growing residential development market in the Central Florida area.

•

Legion Funding: Legion Funding is a company that provides early stage and growth capital to small and medium sized businesses. Legion Funding has core holdings in real estate, construction, infrastructure, materials and other business segments.

•

Legion Title: It’s a licensed title agency that handles real estate and loan closings and title insurance policies for Legion Lending Group and other parties.

BUNDLED WITH DISRUPTIVE INNOVATIONS

It is not difficult to see the symbiosis between technology and business verticals. And like every industry, it is driving business model renovations while shaping the competitive landscape of the financial industry. In that vein, technology and innovation have been the linchpin of fintech development. AI, Blockchain, Cloud Computing, IoT, Open Source (SaaS), No-Code & Low-Code, and hyperautomation (AI, robotics, deep learning, and dedicated software integration) will continue to create innovative business models to redesign financial services. Legion Capital’s technological forte outweighs many of its peers in the Fintech arena. The firm describes itself as a “FinTechdriven specialized lender,” with a focus on empowering businesses.

Growing organically from its grassroots start-up, the team shows its prowess in lending, marketing, business and financial management services to its projects and portfolio holdings. They are led by a dynamic management team responsible for driving critical services and resources to a growing business to increase revenue for its many divisions. The firm adheres to the utmost levels of trust, loyalty, honesty, and integrity in all of its business dealings.

Its platform is AI-integrated for lending, underwriting, and investment practices. “We invest in and update our technology to better serve our investors and the investing community, as well as improve our loan operations, procurement, and underwriting,” Byrd adds. This strengthens its background and knowledge of technology and helps launch prospects that contribute to growth. Technology has been an instrumental element in its growth and will be a priority as the company continues to grow and expand.

THE UNIQUE NICHE

Legion Capital was created in 2015 and has always prioritized funding opportunities to underserved markets. After the 2008 financial meltdown, banks and financial institutions have been hesitant to work with SMEs and MSMEs. As a result, a large business segment went underserved, resulting in the extinction of many potential ideas. Legion Capital is driving this segment, which is filling a need in the market by servicing the underserved. It offers construction, infrastructure, and asset repositioning services for singlefamily, multi-family, and commercial loans. For a better understanding, let’s look at a few exemplary projects: •

ADAPTIVE TO UNCERTAINTIES & DISRUPTIONS

Legion Capital was not immune to the impact COVID-19 despite having next-gen resources and dynamic practices. The firm developed a strong mindset and tenacity amid the pandemic. Despite the upheaval, Legion Capital sought to adapt, looking for methods to strengthen its portfolio as well as new bets that emerging trends would facilitate. The firm was used to a hybrid-work/remote model, which is giving them a significant upper hand in the constantly transforming market. “2021 was a watershed moment for Legion Capital, as we expanded our portfolios and achieved the highest profitability since our founding,” asserts Hackett proudly. Even as wild fluctuations in equity markets have become the new normal, the firm’s approach is pivoting away from the ephemeral and toward what they hope will thrive in post-pandemic markets.

Legion Capital has financed the development of over four communities in the Greater Orlando Tourist Corridor, including a 180-acre development with approximately 1,000 housing units just a few miles west of Orlando’s Disney Resort. This lovely 180-acre property is now under construction, with houses and townhomes on the market and for sale.

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DRIVEN BY A SENSE OF FREEDOM & SENSIBILITY

While fostering ongoing innovation in its solutions, Legion Capital’s culture is one constant and eye-catching feature. At its core, it believes in diversity, equity, and inclusion, and the commitment spans its branches worldwide. “We call it freedom and responsibility, which are embedded in our DNA and are central to our mission and impact,” asserts Hackett. They appreciate varied perspectives that help in generating better ideas to address complex challenges and foster diversity. Employees enjoy freedom in their respective roles and are encouraged to be responsible for their decisions and actions. In the end, Legion Capital has a flexible ecosystem, which helps it adapt and outweigh uncertainties. Notable contributions by team members are commemorated, and they are encouraged to upskill themselves at all times. Recognition offers the boost that teams require to be inspired, valued, engaged, and productive over time.

SHANE HACKETT

PROPSPEROUS & MISSIONDRIVEN

Co-Founder, Chief Strategy Officer

Legion Capital began with an unbroken focus and objective and has made promising strides over the last five years. From launching its direct Investment Platform ‘Legion Direct’ to creating a holistic investment portfolio, there has been numerous key moments in this journey, namely: • • • • • • • •

Launched direct investment platform ‘Legion Direct’ Raised $25M for lending to businesses and real estate developers Began trading on OTC Markets – 2020 Establishment of broker dealer capital network to continue the expansion of lending portfolio Sold out $40M Reg ‘A’ preferred stock and bond offering Increased $40M Reg ‘A’ raise to $75M Launch of 3.0 Investor Portal Most recently announced the funding of its largest single transaction, a $16 million loan facility to fund the development of a large scale 1,400 acre muti-use development in the fast growing Central Florida area.

Their endurance, innovations and forward-thinking concepts with leadership, hasn’t gone unnoticed. Legion Capital has been featured in eminent media and business journals such as New York Business Journal, ABC, CBS, NBC News, FOX, The Miami Herald and many more. With remarkable feathers in its cap, the firm is set to reach new heights. The firm seeks new opportunities, especially under Legion Title and Legion Management. Legion Title is primed for a tremendous expansion in the coming months and years, thanks to a captive flow of transactions generated by its burgeoning real estate financing firm. Legion Management delivers a valuable set of resources to its portfolio firms, based on decades of business development experience. “As a lender, we will continue to raise funds from the broker-dealer and registered investment adviser community through SEC-qualified offerings. We intend to expand to meet demand and assist our business partners and investors in their endeavors,” concludes Hackett. 13

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Success Story

Sergey Brin

The Success Story of Google President & Co-founder

“I was lucky to be able to attend Stanford, and I was particularly interested in data mining, which entails analyzing vast volumes of data to uncover patterns and trends.” Sergey Brin

SERGEY BRIN

Google President & Co-founder

www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

They were intellectual rivals but best friends, and their opposing views on knowledge quickly gained traction, resulting in one of the world’s most successful ventures. They started working on what would become one of the world’s most famous and informative websites in their dormitory.

Sergey Mikhaylovich Brin is a perfect example of the classic immigrant success story in world history, rising from modest beginnings in the Soviet Union to the pinnacle of greatest online success. Sergey Brin’s, Google’s cofounder, now on the board of directors and a majority shareholder of Alphabet Inc., net worth as of today is more than US $ 100 Billion.

Entrepreneurial Journey

Early Life and Family

•

He was born on August 21, 1973, into a strict soviet minority republic, where he spent his childhood. Brin’s father, Dr. Michael Brin, a mathematician who is now retired from the University of Maryland’s Department of Mathematics, wanted to be an astronomer but had to give up his dream due to the country’s anti-Semitic policies. Eugenia Brin, his mother, worked as a scientist at NASA’s Goddard Space Flight Center.

•

Brin’s father realized that his children’s future would be jeopardized if they lived in Russia. After attending a science show in Moscow, he discovered that the west provides enough opportunities for himself and his children to realize their goals. As a result, he took a significant risk by deciding to relocate the family to the United States. He and his family immigrated to America, bringing one of the world’s most talented scientists with them.

• •

In May 2007, Sergey Brin married Anne Wojcicki. In 1996, she graduated from Yale University with a Bachelor of Science in Biology. Anne is the CEO and co-founder of 23andMe, a genomics company that was funded by Google in 2007 for $3.9 million. Before the wedding, the pair had known each other for about 8 years. Benji Wojin (a combination of “Wojcicki” and “Brin”), their son, was born in December 2008, and a daughter was born in early 2012. They divorced on August 28, 2013, and they are still legally married even though they no longer live together. According to a spokeswoman, Brin and Wojcicki are good friends and partners.

• •

Academic Life School Years Sergey first went to the Mishkan Torah Hebrew School. Later, he was transferred to Paint Branch Montessori School in Adelphi, Maryland, for elementary school. Eleanor Roosevelt High School in Greenbelt, Maryland, was his alma mater. Brin showed great potential during his teen years in the United States, earning a Bachelor of Science degree in Computer Science and Mathematics from university.

• •

2019: In December 2019, Sergey Brin stepped down as President of Alphabet. 2015: Brin and Page announced the establishment of “Alphabet” as a new parent company in August. Page was appointed the new company’s CEO. Google, Android, Chrome, Google+, and YouTube were all part of the business. Sergey Brin was the Director of Special Projects at Google X, the company’s secretive division that works on high-risk projects like Google Glass, airborne wind turbines, and smart contact lenses. 2005: Google Maps, a web mapping service co-founded by Jens Eilstrup Rasmussen and Lars Rasmussen, was launched by Brin and Page. 2004: With $85 per stock, Google joined the IPO market with its shares on NASDAQ (GOOG). The price per share rose to about $300 in 2005. A stock price reached $600 in 2007. Brin and Page became billionaires after attracting more than $3 billion in cash for the venture. 2001: Sergey Brin was appointed to the role of President of Technology. In Japan, Brin and Page founded their first foreign office. 1999: Brin and Page were able to persuade two rival venture capital companies, Sequoia Capital and Kleiner Perkins Caufield & Byers, to finance Google, resulting in a $25 million investment. 1998: On September 15, the project was renamed Google. Brin was elevated to the position of President. 1996-1998: Brin and Page agreed to form a company out of their idea. The pair borrowed money from family and friends to buy servers and rent a popular garage in Menlo Park, California, similar to Apple’s and Amazon’s. The room was owned by Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube. Andy Bechtolsheim, a co-founder of Sun Microsystems, provided funding for this venture by writing a $100,000 check. 1996: For a few months, the pair worked on “Black Rub,” a search engine that ran on Stanford’s google.stanford.edu servers. 1995: During his Ph.D., Sergey Brin collaborated with Page on search engine algorithm studies.

Stanford University

Awards and Recognition

He then went on to Stanford University to pursue a PhD, which he placed on hold when he established Google later in life. He wrote and co-wrote a variety of papers on methods for extracting knowledge from unstructured sources and retrieving information from vast collections of texts and scientific evidence. He also created tools to translate experimental work created with the TeX word processor into HTML format. He met Larry Page, a student who was “equally as irritating as himself” during that period.

• • • •

2021: Secured 9th position in the Forbes list of “Billionaires 2021”. 2009: Brin and Page were the 5th most powerful people in the world. 2004: Brin and Page received Marconi Prize. 2002: Brin and Page were named in the MIT technology review TR100 for being the top 100 investors.

Final Thoughts

They were often at odds over definitions and theories, and they often took opposite sides in debates.

Sergey Brin’s tale exemplifies how scientific talent, imaginative exploration, bravery, experiments, and groundbreaking ideas can help people achieve the American dream.

Their various ideas on knowledge rapidly gained traction, culminating in one of the most successful ventures in history. 15

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THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

To Most of Us Owning A Home Is The Epitome of Success Wouldn’t we do almost anything to protect it from harm? Learn how and what you can do to protect your home Kajal Dobhal | Business Connect

Nemmadi assures homebuyers ‘get what they paid for and pay for what they get’. Nemmadi is a ಕನ್ನಡ (Kannada) word, which aptly describes, what a client looks for while buying a Home - ‘Peace of Mind’.

“Don’t wait to buy real estate. Buy real estate and wait” Nemmadi home inspection service will potentially save the clients ‘lakhs of Rupees’ while spending only ‘a few thousand’. They are a sister-concern of a well-known Construction Project Management Consultancy (CPMC) which has been in existence, for over three decades. Nemmadi, essentially offers two streams of services – For builders & developers [B2B], their offering is more in-depth and complex. Nemmadi has the talent and capability to provide support in terms of Quality at any stage of the lifecycle of building construction. This helps the Project team as there is ease of handing-over due to proactive snag clearance. With the RERA (Real Estate Regulatory Agency) coming into force, a third-party quality inspection is in the interest of the customer since that ensures the quality promised is delivered. The software they use is state of the art as it provides an online Inspection monitoring console for instant reports and analytics, helping in real time de-Snagging. Builders are utilizing their services as Third-party quality certifying bodies for project Quality conformance. They also assist Flat Owners’ associations www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

before they take over common areas and amenities of the project from Builders to ensure problem-free operation in the future.

Revenue is the engine that funds all innovation.

Innovation is powerful, execution is worshipped – Idea Customer Education was the biggest uphill battle. Since this service was unheard at the time they started and many potential clients didn’t even know such a service existed, it took a long time to explain and convince the customers.

Their clients in the B2C segment have grown exponentially and in the B2B segment this year they have over 10 clients. Nemmadi has provided Home Inspection for over 1000 apartment owners. From the experience of having worked in over 1500 construction projects all over India in the past 30 odd years, as part of the CPMC, they understand the nuances and the various aspects of the field. They also know where things can go wrong and where to look for them and they provided Individual Home Inspection services at many projects all over South India –

Its revenue has been growing at over 300% per year.

The field of Civil Engineering is known to be technology averse, they wanted to change this by leveraging technology to improve not only the efficiency of the engineers but also collect copious amounts of data at the same time. This meant going against the tide and developing an app that would perform a factor of magnitude better than the existing tools. This meant developing an app that the bottom of the pyramid, could use on their Android phone with ease and minimal learning.

Subsequent Objectives They are working on improving their app, using Artificial Intelligence [AI] in such a manner that no human intervention is needed to take part in the visual inspection of workmanship. Since they already have a treasure trove of images labeled by humans [engineers at the site, while performing the Quality checks], they need only to build on it but it is their futuristic goal.

While working at the parent company, they came across many end-customers who came to them with requests to comment on the quality of work in the project where they were engaged as CPMC. They did not entertain these requests as this would be a conflict of interest. But when the inquiries came from across India and the numbers steadily increased it dawned on them, then Construction Quality Management was a service interest for them. Now that RERA [Real Estate Regulatory Act] has come into play and their services contribute to the underlying intention behind it, this conjunction with the fact that 100% FDI is allowed in Real Estate, which allowed them to come in and do what is required.

They positively assist Flat Owners’ associations before they take over common areas and amenities of the project from the builders to ensure snag-free operation in the future. The comprehensive inspection is using structured checklists, compiled out of years of experience in all types of projects.

Therefore, decades of professional experience is the backing future objective for Nemmadi. The quality plan is basic and subsequent goal for them, and later Quality assurance and Quality control processes are performed as per already drawn Quality plan to ensure that required quality levels are achieved at every stage of construction. This results in Total Quality Control in the construction process as well as their objective.

The strength of the company – Team Mr. A. N. Prakash is an industry veteran and MD of A. N. Prakash Construction Project Management Consultants. Having been in the industry for over 30 years he knows all the ins and outs, the nuances of how the Civil Engineering in particular construction industry works in each state and most importantly, he knows most if not all the top builders in South India. Uday Simha Prakash joined A. N. Prakash to start Nemmadi so that they could leverage their domain knowledge in Civil Engineering and in Information Technology. Their first two employees were very experienced in the field - Mr. Suresha and Ms. Divya. Having worked in the parent company they had confidence in the idea and after discussing the concept it was an easy sell for them. Today they are a team of 15. 17

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THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

ARL WORLDWIDE EXPRESS:

Empowering Incredibly The Supply Chain And Logistics Domain Sanjay Kumar | Business Connect

“It’s quite indispensable to adjust with the changes in order to do something different”

Rajeev Verma

With a boom of emerging industries worldwide, the need of logistics and Supply Chain services is boiling. In India, there are beaucoup of companies, which are providing the mentioned services to match the essential requirements of the customers. One such formidable organization is ARL Worldwide Express Pvt. Ltd, deals with the Logistics and Supply Chain arena. Rajeev Verma, a young entrepreneur of 26 years, is the Chief Executive Officer of the Company. Detailed Understanding Of The Company ARL Worldwide Express was incepted in 2006 with the name of Adesh Roadlines. The vision was to deliver the logistics excellence to its customers, and ensuring their success. In the present scenario, the company has firmly entrenched itself as the ‘Knowledge Leader’ and ‘Strong Leader’ of Supply Chain & Logistics Industry in Uttar Pradesh. In the year of 2016, the Company was switched to Supply Chain & Logistics domain from just providing the transportation services with the name ARL Worldwide Express. Now the Company has more than 250+ trucks and 20 warehouses at all the metro locations in India, with employee strength of 200+ employees and a turnover of 40crore. ARL Worldwide Express offers a wide range of innovative supply chain services, including Express Distribution, 3PL and Consulting. The firm provides value-added logistics services for nine different business verticals ranging from Apparel & Lifestyle, E-commerce, Healthcare, Hi-Tech, Publishing to Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics and Institutional. And some of their crucial partners are OPPO, Lenovo and Motorola, Realme Mobiles, Gionee, LAVA, V2 Retails, BigBazar, RR Kable, Crompton Greaves, Anchor, Amazon, S.chand Group, Epson, Ashok Leyland, Cocofy, Unilever and many more. www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

Rajeev Verma Chief Executive Officer Quality and commitment are the pivotal of success. They make sure to fulfill the promised Turnaround time whatever it takes, there are the times when they have to operate the vehicles in lose to, but their prime focus is always on delivering the Promised Turnaround time. They follow the 6 Sigma In-transit protocols to ensure the zero damage and mishandling of goods. They track their every single resource from vehicle to driver’s performances to ensure the quality from procure to delivery. 18

ages to spare time for health, and sometimes he enjoys watching documentary movies and comedy shows.

Keeping Abreast With The Changing Trends Change is the only constant thing and vital too, and to cope with it, one has to adopt the changes. We are in an era where lifecycle of products and services is decreasing dramatically, and one has to be prepared in advance for every change. They are constantly adopting all the new techniques and technologies from the globe to match up with the emerging market trends. They have already adopted Green Logistics, 6 sigma, Big Data Analysis, and looking forward for drone deliveries and automation in trucking and warehousing.

He is a keen learner, thereby, he learns from a multitude of people, but one of his favorites and a role model is Warren Buffett. The greatest lore which he learnt from him is that the most important investment you can make is in yourself. Working Towards Society They are committed towards making the roads of this country safe, and bringing each driver back to home safely. They also ensure to deliver goods to their customers safely.

Standing Apart From The Competitors They feel customers are not just clients, but they are their important partners. Hence they put everything to deliver the best, because their customers’ growth is their growth. When their partners hire them to work, they feel they are not just representing them to the end customer, but also the brand their partners carry, hence it becomes a major responsibility to make sure to uplift the image and essence of the brand in their domain. • Quality and commitment are the factors for a long term success in all the concerns. Besides this, they have a rich 12 years of industry experience. • 250+ Company owned Vehicles and 100+ Attached Market Vehicles for extra load in closing and festival time. • All Vehicles are GPS enabled for better and faster tracking. They only use closed body container vehicles for enhanced safety and security. • 24*7 customer support. • One Point contact for all the support and query. • They use single vertical hierarchy for data flow, hence it makes the system more responsive and efficient.

Road Safety – They aim to achieve 7-sigma level of safety, which includes the following points. • Driver selection process • Per trip feedback loop • Focus on efficiency, not speed • Drug & alcohol testing • Pilot safety trainings • Fleet modifications • Regular fleet maintenance Workplace Safety – Ensuring a safe and healthy workplace is a key element of their culture. • Swachh ARL • Secured operating units • Fire safety systems • Personal Protective Equipment About the Environment – • 40% CNG Vehicles are growing. • Regularly Services Vehicles and pollution check before every trip. • Dual drivers for trips more than 300km for drivers and pedestrians safety. • Use of bio-degradable packing material like tapes and pins etc. • More focus on green logistics methods. • Less use of paper.

Initiatives Of Present Government Affirming the fact that the present government has more focus on online government portals, and this helped them a lot in complying with the government’s norms and regulations. Also, the implementation of GST has made the movement of goods faster than ever, now vehicle has to no longer wait outside the states to get permission under Behti system. This made to reduce the In-transit time by significant hours. Also, the present government is more capable to provide the enhanced road infrastructure that improves the connectivity among the cities and speed of the transportation.

Great Achievements The position where they are today is the biggest achievement that the Company has acquired, and yet they have to cover a lot to become the India’s fastest growing logistics company. Here are the list of few achievements they have earned: • Cargo king (2012) Award in Uttar Pradesh by the Truck Association of U.P • Cargo king (2015) Award in Uttar Pradesh by the Truck Association of U.P • PAN India Network • Best Partner/Vendor 2016 by TCI Express. • Youth Transport Personality 2018 by Mahindra Transport Awards

Some Personal Insights To regulate the symphony between personal rejuvenation and work, Rajeev does a lot of interesting things in his leisure time. He is fond of travelling to exotic places, and trying new cuisines over there. On his weekends, he tries new cafes and restaurants and discovers new tastes. Along with this, he also enjoys spending time with friends and family. Also, he likes to work out no matter how hectic or busy his schedule, but he man19

www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

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Lifestyle

What Makes a Successful Entrepreneur?

PERSEVERANCE

PERSISTENCE Business Connect Team

We all have heard this particular question, and it is often asked that, “What does it take to be a successful entrepreneur?” In my opinion, the successful entrepreneurship is a combination of these two things:

Perseverance Persistence

Let’s go through them.

“Perseverance” and “Persistence” are two basic concepts of the most important traits for every entrepreneur business needs to develop, in order to push themselves as passing the obstacles of success it is most important too perceive the persistence. You could have the best, most exciting product or service in the world of your business, but you’re still going to need a boatload boost of perseverance to sell it.

What separates the successful entrepreneurs from the non-successful ones is pure

Take Actions

“The difference between any successful and unsuccessful entrepreneurs is action”. Every Successful entrepreneurs, always know that if they just keep taking actions and also tweaking their approach, so they can create the best results they want. An Unsuccessful entrepreneur will always talk about what they want to do and wanted to make —but he always end up talking and never end up taking the action, which are needed to support that vision. Similarly, the Persevering, here implies to the “action taking approach”. When a person encountered a setback, instead of letting themselves dwell on the problem, then the actions speak more than thinking. Only Perseverance and Persistence can make an Action-oriented entrepreneurs, to learn from their setbacks so that they can use themselves as fuel for their next approach.

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perseverance.’’ - Steve Jobs I am sharing few steps towards successful Entrepreneur:-

Learning Ability

Most of the people thinks that, the learning ideas stops, when they will be graduated from university and earned their degree’s certification, but only getting a piece of degree paper is not the everything you got . Education and everyday learning is a life-long process. One must stay focused and updated with all changes in the evolution of their industry technology, sales processes and more. Hereby, an entrepreneurship always seek new knowledge. More than that, look for the most successful people in your industry and do not be afraid to ask for their opinions or advice.

Listening Ability

No one can simply manage a great team, or provide a great customer service. If the person is not an effective communicator then communication is a twoway street. Additionally, in order to communicate outwardly in an efficient manner, one must pay a better attention to others’ and focused on - motivations, hot buttons, interests and more. Other thing that must be aware of, non-verbal cues, for example - body language. You should avoid coming off as being self-promotional or vain, and avoid striving to show that, you are helpful and interested in others.

Creativity and Mind-set

If any person is always focused and do the same things for the business, then you very likely not enjoy yourself and new and better results gets away from you. A person must almost try new things to find what works for them best. One also need to enrich their life with new experiences regularly. This can be something simple and talking to new people or taking a personal interest class. Every experience that one enhance can lead to new opportunities that, you previously did not have for you with different approach of mind-set and creativity.

Ambition

It is always easy to give up on something, when the ongoing of that thing gets tougher, but the most successful entrepreneurs can persist that situation because of their ambitious nature. They simply hunger the success, and they thrive on reaching their small milestones, that are stepping stones to their major goal and makes them highly ambitious. When a person is highly ambitious, then it is internally drive them to work hard, and makes them committed to doing what it takes to make their business a success. Generally, a person will never look for shortcuts of success and will become willingly strong to put in the best of their time to get their job done in a right manner.

Take the Responsibility Most of the people, faced the problem that tend to slip into a victim mentality and then they neglect taking responsibility for their situations, and then don’t think about how they might be able to improve that victimized situation. Great things come from hard work and perseverance. And In order to persevere, yourself you need to take all the responsibility for your own success or failure in the business. Whatever actions you can take is matters to get whatever you want. Sometimes, it can be very scary to take your responsibility for everything in your life, but it is the only best way to persevere through the toughest journey of entrepreneurship. Once you will start taking responsibility, you take back control - and you can do anything.

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THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

A DIGITAL AGENCY WITH THE MIND OF AN ENTREPRENEUR AND THE

HEART OF A DESIGNER Kajal Dobhal | Business Connect

DesignCoz is a UI-UX Design agency that helps businesses transform their ideas into products. They started in 2015 in Mumbai and are now a 12-member design team with recent expansion in the Middle East. Their expertise lies in designing enterprise apps, websites, web portals, mobile apps and software for both B2C and B2B products. They specialize in domains like Banking, Financial Services, Healthcare, E-commerce, Supply Chain Management, Sourcing, and Childcare to name a few. By following design methodologies like ethnographic research, user testing, customer journey mapping, task flow analysis, information architecture, wireframing, responsive design, etc they have been able to deliver engaging products.

“

Althea Coutinho|Co-Founder

“

Devina Coutinho|Co-Founder

People Do Not Care How Much You Know Until They Know How Much You Care

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Teddy Roosevelt 24

How it all started? Rewind the tape to 2015. Devina Coutinho, the CoFounder at DesignCoz was then working with Adobe Systems. After her 4-year stint in Bangalore, she wanted to relocate to Mumbai and was looking out for a UX Design job. The start-up scene was booming at the time and she received a couple of offers. While negotiating, one of the startups that was cash-strapped but keen on hiring her, made an interesting offer. They offered to pay within their budget, but reduced the working days in a week to 2. This gave a lot of flexibility and Devina decided to approach other start-ups with the same concept. To her pleasant surprise, the other start-ups also agreed and by the end of the 1st month there were 4 start-ups that she had to visit 1-2 times a week and work out of their offices.

Around the same time, her sister Althea Coutinho also graduated from Symbiosis Institute of Design and was contemplating her next step. Althea had worked previously with June Software for 2 years as a Game and UIUX Designer. As there was more than enough work coming from these 4 start-ups, the sister duo came together and DesignCoz was formed. At this point, they neither had a website nor any connections -Just the desire to do good work.

Good customer service is sales on autopilot DesignCoz have worked with many companies of different sizes, across different geographies and across varied domains. Coverfox, Aster Pharmacies, Timesaverz, Craftsvilla, Instarem, Adobe Systems, Edelweiss, Homelane, ICICI Securities, Oro wealth, etc. are some of their clients. They genuinely want the products designed to succeed in the market. The client notices this care and craftsmanship and in turn, rewards them with repeat business and client referrals. Their designers are tech savvy, detail oriented and ownership driven. They are a 12-member company and all 12 employees are designers only. They have managed to grow organically without any budget or resources allocated for sales or marketing. Their biggest achievement is that clients are happy with their work and have supported their growth.

As Devina puts it, “Maybe doing a regular job would have been easier than visiting different offices on different days. However, in a consulting role where one can be fired with no notice, no questions asked, you need to generate value for your clients and their business every day. You suddenly grow up overnight and become more accountable for your designs and decisions. It’s no longer just about how good your mock-ups are. The bottom line is that the product either gets shipped or not. And your payments are tied to the success of the product in the market.”

Talent wins games, but teamwork wins championships. Today many designers are quitting conventional jobs to work independently for themselves and only do work they enjoy. Thus it’s important to encourage intrapreneurship within a company to ensure that a designer learns and grows constantly. At DesignCoz, there is a firm belief that the only way to grow is to grow together. They know the strengths and weaknesses of every employee in the company and a customized growth path is defined for everyone. Apart from that, they have weekly workshops and talks from industry experts to ensure that they are constantly upgrading their skill sets and awareness on market trends.

Working with clients in-house as their extended team in a cross-functional environment helps improve business thinking. It wasn’t only about user needs anymore, it is about everyone’s needs - marketing, sales, business development, product management and technology. Everyone had to be satisfied to run the business and execute strategies successfully. Since they visited their client’s office only once a week and had to make the best use of time, they got better organized, efficiency and improved their communication skills. The soft skills learned in dealing with almost 60-90 people at a time across companies helped them develop techniques that fueled future growth.

The key to success is to focus on goals and not on obstacles DesignCoz has been 100% bootstrapped and self-sufficient since its inception. During the initial years, the focus was on mastering the trade. This year the focus is on operational efficiency and automating the project delivery pipeline. Other functions like sales, marketing, project delivery, accounts, HR, etc. are being set up to take DesignCoz to the next level. The CoFounders are determined to transfer their passion into a full-fledged digital service provider with global focus. So every day is a new challenge with new milestones to achieve.

The sister duo worked as consultants to start-ups for over a year. They eventually decided to stop working on-site to free up their bandwidth to take up more projects. After that, they moved into their own office space in 2016 and recruited their first batch of full-time employees. Since then, they have grown rapidly and never looked back. The difference between delivering merely good design mock-ups, and actually shipping successful products is Accountability. In 2011 when Devina passed out of IDC, IIT Bombay, designers were recruited at engineering designations in companies. The word UI or UX Design was not commonly used. There were only 3 institutes in India offering UI-UX Design courses. Now, the number has almost increased 10 times in 8 years. Learning and practising design has become very easy. However, the accountability is still missing somewhere. Just submitting design mockups to developers is not enough. Designers need to take complete ownership until their designs reach the market and real users actually use the products. 25

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THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

DIGITACTIX

Is A Portmanteau Of The Words Digital And Tactics That Makes It DIGITACTIX Kriti Anand | Business Connect

“So now I have a unique challenge of doing better than what I have already achieved which makes me different from others who just work hard to get ahead of others, and defeat others. Once done, the race ends and so does the journey of progress setting the complacency in”

Mrs. Ankita Gupta

blooming number of feminine attributes are reaching the top echelons of business and industries. But the progress for females are still slow, and the gender gap in our society and leadership remain stubbornly huge. By accepting every hurdle the grandeur women – Mrs. Ankita Gupta leads successful startup like Digitactix. Hereby, women leaders are more compassionate, ethical and better at forging compromises than men. Similarly, our cordial leader behind the most admirable company - Mrs. Ankita Gupta, founder of Digitactix, is the staggering leader of Digital Marketing Industry. Digitactix is a full-service and award-winning digital marketing agency, located in Mumbai. From the very beginning, they have fused together with marketing savvy cutting-edge digital skills to deliver results. Their Social Media Marketing Agency includes services like:Search Engine Optimization, Pay Per Click, Web Designing, Web Development, Branding, Content Writing, Graphic Designing, Email Marketing, Content Marketing Services, Media Planning Services, and UX & UI Designing Solutions.

Ankita Gupta Founder

Scuffle Story And Clientele Nothing comes easy, their team worked very hard and the struggle is real even more for boutique agencies like theirs. At Digitactix they all work on a principle of giving the best shot at everything and to ‘Make each day Count’ for clients.

Difference Is Uncanny They are always transparent with their clients who spend their budgets on paid media Mrs. Ankita believes in the mantra: “if your clients get business you get business.”

They have fortunately working with 50+ plus clients from various industries like IT, retail, event management, home décor, consumer durables to name a few, in the last 3 years. They also worked with big countries like the USA, UAE, and the Republic of Congo and have gained knowledge of Global Markets and Consumer Behaviour.

She believes that a lot of people begin anything looking at friends or colleagues but once they see others getting ahead they lose focus and somewhere get lost in the process because of the sting of ‘COMPARING’. Therefore, she is the one who doesn’t fall prey to this infection of ‘COMPARING’. Since Day 1 of Digitactix she reminds herself “ The only person you should try to be better than is the person you were yesterday“. www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

They value relationships more and at Digitactix and ensure to give their best shot to do justice to every dollar spent by their client. It is rightfully said, “If your clients get business you get business” and they are very fortu26

nate to have been working with clients who trust them and refer to companies looking for Digital Marketing Agencies.

there is a great scope for Digital Marketing in the future and increasing opportunities for entrepreneurs in India. The Role model in the entrepreneurial journey is her husband and friends who stood by her in the journey. The one thing she learned from her husband is to trust people and give your best in whatever you do.

“ Our clients are our Best Advertisers “ Succeeding in Digital Marketing has a lot to do with adopting new technology and integrating it with the services offered. • New and better tools that help in competitor analysis, reporting , day to day execution . • Techniques and strategies aligned as per the clients business • A constant survey and study on marketing trends

Unsociable Existence Mrs. Ankita Gupta, the founder of Digitactix, enjoys cooking apart from proceedings in business. Her 12-year-old son is a foodie and she adores him by cooking scrumptious food. She also likes to spend a lot of time learning new recipes to score some brownie points with her kid. Music is her best companion while cooking. Besides that, she sublimes the lofty of the top Digital Marketing Company – Digitactix.

They do not hesitate about experimenting or testing something innovative and new. One of the simplest ways of doing so is via continued training. They have a learning session every ‘Thursday’ in their office, where they keep themselves updated on the dynamic nature of the industry.

Society Is A Web Of Social Relationship A year ago, they did a campaign for one of their clients, which is ‘LifeAfterCancer.’ This campaign was completely curated and executed by their precise team for absolutely no management fees, and they also got other corporate firms to involve in sponsoring the same cause.

Research Is Creating New Knowledge And Zeal AddOn As Cherry Top ”Innovation is the process of turning ideas into manufacturable and marketable form”

-Watts Humphrey

The start-up India program helped them, but the problem for all start-ups is the cash flow that affects their growth. Getting clients to pay as per agreed terms is the basic challenge according to them.

Mrs. Gupta was always excited to come on work and now even more as she is looking to grow in spaces, which they were struggling as a start-up, let’s say in house video production team and talent that can steer the organization into a new direction.

The Path Towards Finishing Line They were a two-member team in 2015, with one account or rather say one project on board to be precise. In the past 3 years, they have worked with 50+ plus clients, In the year 2018 they won an award for “The Best Design and Development Website in the Retail Category” In the year 2019, they won an award for the ”Best use of

When you push yourself professionally, you can gain greater satisfaction with your work. “Some aspects of your career will always be outside of your sphere of influence” on this vision she is successful with the greater zeal. But by taking specific steps to enhance her day-today work experience, she is keeping herself professional, enthusiast, alive, and moving forward.

Social Media for Maximum Return on Investment“ at Masters of Modern Marketing Awards. Marketing is not about having crazy budgets and unlimited channels to market, its about reaching the right audience and spending each dollar wisely.

Empowering Strong Trust Of The Employees And Eventful Future For Entrepreneurs Employees in any industry play a very crucial role. They at Digitactix are a small team of employees and try to keep politics out of their office. She is extremely approachable by her team members and believes in having a fun place to work. She always tries to be available for her team for personal as well as professional discussion. Well, in today’s innovative world, Digital Marketing is considered to be one of the most effective ways of marketing. The scope of Digital Marketing provides some of the most powerful techniques whereas traditional marketing fails to do. Finally, the future of Digital Marketing is going to be more enveloping in 2020, and undoubtedly it’s clear that 27

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Tourism

TOURISM My heart rejuvenates when I go out and see the world around Because I work so hard all the year round, My soul wanders with the new places It’s crucial time to explore these places. Travelling for me is always a heart- lightening experience. As an entrepreneur or a working woman, I am quite aware of today’s working life style. Youngsters are quite stressed and they are forgetting to refresh their souls. Work, work and work which is the main reason of so many problems related to mental as well as physical health. There is no doubt in that; the work occupies a monolithic part of our lives. But, this is also true besides work we have a life. Henceforth, to keep the balance working people should plan some time for themselves and they ought to be selfish in that. I was reading about Bill Gates in Indian Business Magazine in which he shared with the readers,” I always plan a short expedition after two or three months with my family, because it provides me leisure time to spend with my loved ones in exotic locations” . Wandering to new places, leaving your day to day workplace will energize your heart with beautiful positivity. Thou will meet new people, explore various cuisine and culture. Travelling will release your stress and gives you positive vibes to restart the work.

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You can plan a short trip either with your office mates or family but plan. Counselors talk about planning a vacation with loved ones to shed the baggage of personal and professional worries. Therefore to refresh the neurons of your brain,” YE shall go out and take a voyage to unknown places to be lost…” There are many places in India to explore for a vacation, it depends on you whether you want to explore hill stations, adventurous places, hot places (in winters), cool places (in summers), etc… Below are the list of some heart thudding and jaw dropping places that I have visited in one year to relax and release my work and personal stress:

Rajasthan

One of my favorite tourist spots, the hottest state. The best time to visit this beautiful place is in winters. Jaipur is the capital of Rajasthan, where you are going to find many exquisite forts like Amer Fort, City Palace, Hawa Mahal, Jal Mahal, etc. Udaipur is also the lovely tourist spot which is also known as the city of the lakes. It’s in Rajasthan but when you go there you will not feel that you are in Rajasthan, there is a feeling of some hill station and cool place.

Nainital and Mussorie

Nainital is a city of Taals, it’s a wonderful, natural and exotic vacation spot. Beautiful mountains, lakes, and valleys will not let your soul to leave this place.

Mussoorie

It’s also a hill station and known as the queen of the hills. Forests are such dense, everywhere there is a bed of greenery. So, these were my favorite vacation spots. You can find your own. Travel and collect some astounding memories which cannot be vanished with time but will brighten.

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EVC GLOBAL

CHARGING UP THE EV INDUSTRY COMES EVC GLOBAL MOBILITY PROVIDING WHOLESOME SOLUTION Gulshan Parveen | Business Connect Our editorial team had the opportunity to arrange a virtual coffee session with Mr. Khan and to give our brains some food for thought. The visionary leader shared numerous unknown and interesting facts about the company and his journey so far in the industry. He also shared a few valuable nuggets for the budding entrepreneurs out there, who are aspiring to be like him in coming years. We truly hope and desire that this fascinating read will not only boost your morale but will also encourage you to break the boundaries and chase your dreams. In the year 2019, EVC kicked off its journey as a tech-solution provider with the prime aim to be a part of the ‘Make in India’ program of the GOI. The ultimate vision to participate in the ‘Go Green’ and ‘Clean Environment’ projects encouraged Mr. Khan to perform detailed research and analysis of the market and its future opportunities. With his excellent team and utmost dedication to the business realm, Mr. khan utilized his plethora of knowledge and experience and introduced charging station services supported by the mobile application.

AFAQ KHAN Founder - Director Stephen Covey has well asserted, “What you do has a far greater impact than what you say.” These lines suit well on our today’s star of the showMohammad Afaq Khan, Founder and Director of EVC Global. Mr. Khan is one of those passionate business leaders who dig their feet in the business world with great passion and impactful business models. The team of Business Connect has always been ravenous to be a part of the success journey of outstanding ventures out there. And this dedication of our team landed us on the portfolio of EVC Global Pvt. Ltd., a brand name in the charging stations for EVs. In present times, the number of electric vehicles is increasing at a great pace and so is the need of charging them. Keeping this need in mind, the tremendous team of EVC is operating in the respective domain and is soon going to be a well-established and prime name in the domain of Automotive. www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

At present, the EVC team is climbing the growth ladder with an exception plan to install 10K charging stations across the country and worldwide. In this context, Mr. Khan affirms, “We are seeking angel funding of USD 1 million to begin the journey with fast DC charging stations for quick fuelling service for the vehicles. Our prime target is to install one lakh EV chargers by 2028. The fact that EV Global rapid chargers are most dynamic and have advanced features and are the most suitable for Indian weather and conditions, make the company an even better choice than any other service provider out there. India’s commercial EV revolution is evident as there will be around 20 lakh EVs on the road and to charge them we require at least 4 lakh chargers

in India by 2028, according to estimates. And we have about 34,000 EV charging stations listed on our app and have the capability to show stations within a radius of 20 km from one’s position on a live basis.” The company is on the road to becoming a unicorn in the coming future and is all ready to set new standards in the respective domain. In present times. More than 24 countries all around the world, including the USA, the UK, France, Germany, Brazil, Japan, South Korea, Saudi Arabia, UAE, Kuwait, and India are satisfactorily using the service of the EVC.

THE EDGE IN THE DOMAIN

“You can’t always be the most talented in the room, but you can be the most competitive.” Standing still in the cut-throat competitive market is a lot difficult for any business venture. But the dedication and passion for the business and customer satisfaction are two major elements that hold the ship in the ocean. The EVC team has an exclusive and exceptional approach to handling the competition in their respective realm. Intending to provide optimal and customized services to the clientele, the company poses a team of excellent talent that helps the organization scale the success ladder. They perform a detailed SWOT analysis along with a competitive analysis that helps the members understand the needs of transformation and also guides them to create solutions accordingly.

“If the pandemic becomes endemic and will keep continuing, then people are definitely going to be more alert and aware for the health and wellness. So the healthcare industry would be on the top of the list of booming sectors in the coming decade. Leading by the healthcare realm, the industry of essential goods will certainly be on the second rank because no matter how to worsen the situation, we cannot comprise on our essential needs. And we know that the government’s approach is fully towards cutting down the use of diesel and petrol cars by the year 2030. Hence, if everything goes well enough, the industry related to EVs will surely grow. So, we at EVC are fully equipped by our future goals and action plans based on this future opportunity.”

Some of the major reasons the company is heading forward to be recognized as a unicorn in the startup world realm are: •

It advocates large scale EV adoptions in India

•

It is developing the ecosystem by installing DC rapid charging stations throughout the country.

•

It is backed by a mobile app to locate all the nearby chargers with utmost efficiency and time-saving manner.

•

It is directly supporting the target of the Government of India to launch 30% EVs on road by the year 2030.

PARTING WORDS

Our curious team was highly impressed by Mr. Khan’s style to see everything around him with a futuristic approach. Hence, we ended up asking him which are the three prime business sectors that are going to boom shortly and his views on them as an experienced leader. He asserted,

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THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

MR MILIND W KHASNIS

A MAN AT THE WHEEL STEERING KHASNIS PRIME WEALTH TO A BETTER FUTURE Kajal Dobhal | Business Connect For this inside story, Business Connect is in an informal conversation with Mr Milind W Khasnis who is the Founder- Director of Khasnis Prime Wealth- one of the most trusted and promising financial service providers in the wealth management space. Our squad has recognized him as a remarkable leader behind this applaudable venture and the result is this elegant read. Explore different aspects of this leader’s industry insights and business portfolio and bag some ‘food for thought’ to illuminate the entrepreneurial flame within you. Mr Milind started off by conversing about the motivation behind the venture. He stated that at present, tier 2-3 cities have been witnessing a huge vacuum in the financial services sector. The reason is the common financial mistakes made by youngsters and millennials. The Indian population struggles with financial literacy where a proper drive to educate the nation regarding space is crucial to inducing financial freedom. Driven by a few of its core principles, Khasnis never compromises on any of its aspects which is the integral reason for its holistic growth. It has emerged to be the torchbearer in the financial education space as it ignites the flames of knowledge among the commonalities. Taking his legacy ahead, Mr Rahul M Khasnis is steering the company to greater heights. What drove him to enter the business landscape is his zeal to become an Mr Milind W Khasnis entrepreneur. Though he wasn’t born with an entrepreneurial DNA, doing something Director extraordinary always made him stand ahead in the league. To become a self-employed individual, he entered the business world by joining the financial service in the year 2010-11. During those times, the company was purely in insurance investment services whereas later, the focus was shifted to mutual funds in terms of the core business. Since he joined the institution, the company witnessed the humongous growth of its assets under management from 18 Cr to 250 Cr+. And today, Khasnis Prime Wealth has become a fully-fledged wealth management company that has a well-acclaimed reputation among its targeted audience.

KEYSTONES

The core guiding principles that drive the way forward for the companies are integrity, client centricity, trust and simplicity. • Integrity It facilitates them to create clients’ wealth while keeping them in sync with their values. Client satisfaction is the utmost priority. • Client centricity It allows them to centralize clients’ interest in everything they do to the best of their business interest. • Trust The company is into maintaining the transparency of our services throughout the customer cycle. For them, trust is the groundwork for which it compromises at no cost at all. • Simplicity A sheer simplification of the entire financial planning process is one of their core values. Asserting simplicity, they wish to bring ease to their overallinvestment journey.

STRATEGIC PROJECTION TOWARD CLIENT’S EXPECTATIONS

For the next three years, under the auspices of Mr Milind, the leadership team at Khasnis Prime Wealth is aimed at managing the minimum amount of 500 Cr. of assets under management with new business offerings in the pipeline. Soon, a new-fangled mobile application will be launched by the tech team syncing with the present-day scenario. Moreover, they have decided to add over 1000 new families across the new fiscal year. “We mindfully indulge ourselves in the comprehensive financial planning process for our clients. The financial planning process involves several steps. When you choose to trust us with your financial goals and objectives, we make sure they are fulfilled sustainably. We analyze your financial potential at the moment and for the future to chalk out a plan that fits you uniquely,” asserts Mr Milind. At the company, they resolutely believe that every portfolio is pretty exclusive to an www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

individual’s dreams and goals, hence, no dependence on past ready-made portfolios is allowed by them. The business practices are quite appreciated by the real numbers where credit goes to their tailor-made solutions for the clientele.

R&D ALIGNMENT

When questioned on how R&D has been allowing them to stay ahead of the league, the leader affirmatively reveals that it has to be part and parcel of every business house. Any leader could explore immense possibilities and opportunities by investing in this aspect. It is utterly important to be in harmony with the market trends in your respective space; otherwise, you will become obsolete. “Since day one, we have been following all this in our business. From launching our website to launching a mobile app- a fully active and live app, we have got the cutting-edge advantage in our segment. In our city of Nagpur, we are pioneers in adapting to the new trends and so, we are the trendsetter for many upcoming advisors. As it is said, the one who ends up at first position is reckoned forever- we avidly believe in this adage,” Mr Milind elucidated.

HOW IS TECHNOLOGY ADDING SUBSTANCE TO THE COMPANY’S SUCCESS? Rahul Milind Khasnis CEO

In the current scenario, technology is said to be the dorsum of businesses. To sustain the competitive world we live in, technology is a game-changer for sure. Khasnis Prime Wealth strongly favours tech-inclusion- a need of the hour.

MILESTONES AND ACHIEVEMENTS

“We take immense pride to say that we have been adapting and taking support of online tech platforms since our inception years. In the period of lockdown, we and our staff have worked smartly and converted 90% of our offline clients to newly adapted online platforms. We are thankful for technology. This is another reason for our strong & sustainable growth. I also like to add that, during the time of the pandemic also we have managed to sail our boat smoothly due to online and tech support and are thankful to our staff for strong coordination and support,” comments the founder.

Throughout its journey, the company has witnessed many accolades and recognitions by various media houses and eminent publications. A few of the worthy mentions in this direction have been highlighted as follows• •

A DYNAMIC STEWARDSHIP

•

The definition of leadership established by Khasnis is dedicated to creating leaders for tomorrow. Here, leaders are individuals with some basic capabilities like patience, modesty, courage, honesty, should have a vision and be good listeners. A man at the helm is the one who helps others to do the right things at the right times. Trailblazers and visionaries- such people know how to create and renovate something out-of-the-box in favour of any organization. The team avidly believes that leadership maps out the whole road to winning as a team or as an organization. Dynamic, exciting and inspiring are the terms with which they explain their leadership. And ignited by such intriguing leadership, diversity and inclusion have become the essence of their work culture- more than policies, programs or headcounts. The workplace thrives with equality and liberty, where each team member is treated with respect and dignity. The culture is free-flowing with almost zero attrition rate and no pressure or bondage on anyone.

Featured On Cover Page –“10 Promising Wealth Management Companies In India 2021” - Success Insight Magazine. Special Jury Award Winner At 10th Financial Adviser Forum For 2018-19 By CNBC TV 18, UTI Mutual Fund, Powered BY ICRA. Rahul Milind Khasnis - Winner at Prestigious “Indian Achievers” Award for “Young Entrepreneur 2021”.

FUTURE OUTLOOKS

Creating a unique position in the niche market, the company has created a future roadmap that will allow it to witness exponential growth in the upcoming years. In the years ahead, they are planning to expand their service wings to more new Indian cities as well as peripheral areas. Moreover, an integrated online platform marketing their product line in a single place is about to be introduced soon by Khasnis Prime Wealth. The sub-broking channel for better business expansion is also under their pipeline.

A MEMO SHARED BY THE ‘CHIEFTAIN’

“Never stop dreaming, always dream big and try to achieve the same. If you have faith in yourself then no one can stop you from flying high. One should always be humble, be polite and be thankful to God and those who helped you in your bad times and who have been with you always. Never regret anything. Always try to learn from the mistakes and make them correct.

“

“We respect the needs, perspectives and potential of all team members. As a result, our employees enjoy working in a diverse and inclusive workplace that earns deeper trust and more commitment from our employees. We always try to keep something more modern and fun, all healthy work cultures. People need healthy environments to thrive, and this is especially true in the workplace. A flourishing work culture influences all aspects of a business and the people within it,” quotes the intuitive leader. 35

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www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

Health

WAYS TO RELIEVE STRESS AND RELAX Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms. Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think.

You never need a luxury spa or retreat dinners for relaxing. Each of our stress-relieving tips can get you from OMG to WOW in less than 15 minutes.

Try cumulative relaxation

Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you. Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once the whole body is relaxed, the mind will eventually relax soon. Avoid Caffeine, Alcohol, and Tobacco. Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it. Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful. Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone.

Indulge in Physical Activity

Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress. However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed. When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air. Try to incorporate yourself with some physical activity into your daily routine on a regular basis. You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep. www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

Get More Sleep

Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere. Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep. Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day. One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine.

Light a Candle and write your journal

Using the essential oils every night or burning a scented candle may help you reduce your feelings and help you to be energetic in mood whenever you feel down. Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents: • Lavender • Rose • Roman chamomile • Neroli • Sandalwood Using this kind of scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress.

Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you. To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally. Give every stressful time a stress rating and mark improvement. Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help you enable yourself more and avoid stressful mechanisms.

Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Snack on fruit and nuts Get yourself a dog Smile more to less stress Watch a Comedy movie or thing Think of Happy Memories… and Don’t Dwell on the Past Have a cup of tea Drink chamomile tea Massage reduces the stress hormone cortisol Walk in the woods Take a walk: Nature Regular vacations Get honest with yourself about your job and life Do an art project – Be creative Practice meditation and join some yoga Solve Crossword Puzzles to energize the mind Add Some Indoor Plants for positivity Express Yourself by Writing Join a religious community or go to religious temples weekly Spend Time with Friends and Family Chewing gum Engage in physical intimacy Dark Chocolate: a delicious stress reliever Aware mindfulness Fix your diet and supplementation Play video games of your choice Schedule time for emails. Music: Listen to Soothing Music Laugh Out Loud – Spread smiles Reduce the use of cigarettes, alcohol, and drugs Talk to someone – Go out with friends Schedule time to recharge: proper sleep Write your stresses out on paper: Journal Indulge in some light reading- daily reading

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THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

MAKOS

INFOTECH PVT. LTD. ASHOKK REMI JOHN: A PLETHORA OF ZEAL TRANSMITTING HIS EXPERTISE ACROSS THE IT REALM Gulshan Parveen | Business Connect

ichard Branson has once quoted, “Entrepreneurship is about turning what excites you in life into capital so that you can do more of it and move forward with it.” No doubt, 2022 is the era of entrepreneurs, who are gonna set new and high standards in the business world. The team of Business Connect has a tremendous history of featuring numerous arousing entrepreneurs in its portfolio-and here again, we are back with another such passionate entrepreneur’s success journey for our global readership panel. Our editorial team got the amazing chance of arranging an interesting and joyful session with the Founder and CEO of Makos Infotech Pvt. Ltd. The visionary leader shared some unknown and amazing facts about his entrepreneurial journey so far and also spilled some valuable nuggets for all the upcoming leaders out there. We truly hope and desire that this fascinating read will not only add an extra value to the lives of our readers but will also inspire the budding business leaders to let their wings open and fly in the sky of dreams. “There are several aspects that led me in the direction of entrepreneurship and encouraged me to chase my dreams. I have always been

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ASHOKK REMI JOHN FOUNDER & CEO curious about the IT sector’s market and its current scenario. I used to do a lot of research and case studies on market, what factors create a breach in a company’s growth and so on. I’ve never prearranged anything for my profession. It was all about finding a solution to the market’s problems and bringing it up to the table. I thought outside the box and elucidated with technology innovation. As an entrepreneur, I wanted to plan with a team so that market grows without any obstacles. Factors like curiosity and the urge to innovate something new somehow directed me into leadership where I learned and gained. There’s a saying that “The longer someone is at your company, the better they understand the system”. So, I make sure that Makos creates an environment where an employee can learn and grow. For corporate, learning, gaining knowledge-and empathy are the important factors while working at Makos. I believe in communicating openly and frequently with my employees and expressing compassion and encouragement to implement values in them. I make sure every step is directed towards our mission while innovating technology. Apart from aligning values and mission with the organization, we also make sure that our values are visible while delivering a product to the market. We believe in adapting before delivering. We ensure that our values and mission are reflected in every corner of Makos.” Ashokk explains the starting point of his career and his organization.

THE MOTIVATION BOOSTER

“I don’t have a precise person nor do I have any idol. But when it comes to values, my mother was the first person who inspired me throughout. I also have a few mentors, like the senior who helped me with decision-making and guided me. The gaps between market and customers, their needs and expectations led us to innovation. We focused on diagnosing actual issues and trying to figure out the finest solution using technology that can be practically possible at the ground level. Sometimes when I desire to fill myself with a long-term motivation to transmit it throughout the organization-I take the help of some extraordinary books. Most of the time I go for subjectmatter books, and at other times I prefer comic books to get some creative ideas. I also read books that share people’s experiences in life. There is no particular genre preference while reading. For me, reading is important. Three books that I found motivating as a leader are; • Wings of fire- Dr. A.P.J. Abdul Kalam • Good to Great – Jim Collins • Who Moved My Cheese- Spencer Johnson.” Ashokk further adds.

ORGANIZATIONAL CULTURE

Edgar Seheir has quoted, “The only thing of real importance that leaders do is to create and manage culture, it manages you, and you may not even be aware of the extent to which this is happening.” Organizational culture plays a crucial role in taking the business to great heights, and hence it becomes one of the elements for the business leaders to shift their prime focus on. When it comes to the organization and its work culture, Ashokk truly believes that not only leaders-but every employee should have a chance to share their personal opinion and aims to grow in their particular realms. Hence, heart-toheart communication with the workforce provides broad exposure and directs a road towards which the company can plan its growth and development. “Recognition, Appreciation, and motivation should be a consistent part of employees’ growth. Empowering employees to make the right decision and caring to enthuse and energize people to be engaged are important parts of our work culture. While working in Makos, we focus on employee learning and their growth. We make sure they learn while working and keep updated on market trends. We also ensure that Makos’ core values should be followed by all employees and they should grow in their respective domains.

STEPHEN HENRY CMO FUTURE ENDEAVORS

Shining some light on his future goals for the organization, Ashokk asserts, “Apart from learning, I plan to help employees to achieve excellence in their area of work. I want to contribute to their growth and development. I will work on the market gaps to address and use technological advancements in the products to fulfill them. Also, in the next five years, I would like to see myself as a great contributor in the field of IT and to be in the race for creating high innovating products. With the help of those products, I will help companies to achieve excellence in their respective domains. I believe in learning and growing together. So, I’ll make sure that the products we have delivered to the market should be beneficial and productive to the people.” Before signing off, the visionary shared some tips for the budding entrepreneurs and newbies, such as: • Maintain a work-life balance and improve employer branding. • Stick to the company’s values and ensure those values are a part of the work culture in your company. • Smooth working hours will lead to more productivity. Therefore, maintain consistency without bulldozing employees. • Accept the changes and work on how to deal with them rather than escaping from reality. • Include reading in your daily life routine. It will help you with innovative ideas and better exposure. • Always be grateful for whatever you achieve even when you fall out. • Request the guidance of your mentors whenever in doubt.

We maintain transparency in the system where employees can trust Makos and Makos policy. Makos believes in learning and growing. So, Makos helps the employees and educate them in their respective domains. We work together to tackle all the problems with the right tool. We believe in changes and accept the changes without hesitation. So, discussion or communication with employees is a must constantly for the improvement of Makos environment. Makos also organizes some fun activities like an On-spot case study with rewards, workshops to learn something new, and open discussion where employees can open up with their creative ideas and work on their contribution to Makos.”-Ashokk.

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BEHIND AN ADMIRABLE

COMPANY 2022

MR. MUKUL KHANDELWAL A PREMIER TRENDSETTER IN FUSION WEAR FOR INDIAN WOMEN Indranil Roy | Business Connect

omen’s fashion trends in India have travelled a long distance from strictly traditional to Western and blended styles. That said, fusion clothing has carved out a space for itself in the face of expanding globalization. Blending western attire with Indian accessories, which merge vintage, earthy touches with western culture can make any outfit stylish. Fusion wear has become an inseparable component of women’s wardrobe. Indo-western, the other name for fusion wear, is simple to carry and has a wide range of options, making it a woman’s go-to for formal and informal attire. It also works well across all demographics. This new and rapidly expanding market also provides passionate retailers with the opportunity to establish their reputable brands. Mr. Mukul Khandelwal is one name that rises to the occasion. He is the owner and founder of mukul.net.in, an indigenous brand offering a wide range of fusion wear. Recently, Mr. Khandelwal was interviewed by Business Connect Magazine for their upcoming edition, “The Leader Behind an Admirable Company 2022.” The following article is a holistic summary of the discussion.

DEMOCRATIZING FUSION WEAR

India is one of the frontiers of fusion clothing, with a market worth of 3.4 billion in 2020. However, foreign fashion giants dominate the majority of this market, and it often becomes difficult for the masses to have access to high-end brands. Mr. Khandelwal says, “These casual clothes with stylish embroidery in cotton, although suited for daily use, are relatively expensive.” He wanted to democratize it and make it available for daily use. With a concrete vision, in 2017, he launched mukul.net.in, an online fusion clothing market with a wide range of fusion wear. Within a brief period, the brand gained fame among the Indian masses for providing style at an affordable price. Many retailers now prefer them because of their growing reputation, and they also exhibit frequently at major trade shows.

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MUKUL KHANDELWAL Founder They primarily cater to Indian women who seek fashion at their doorstep. They operate through Facebook and Instagram and have an expanding and repetitive customer base. Looking at this growth, Mr. Khandelwal believes that their primary motivation and growth driver has been the customer. Their constant feedback and encouragement has helped the brand address the problem of clothing size. Although they have a limited collection, their colors, fabrics, and styles adhere to the comfort of Indian women.

OFF-THE-SHELF IN INDIAN CLOTHING

Transparency has long been a source of contention in the apparel industry. Consumers need to know what they are wearing, how their garments are created and how they affect the environment. In India, where foreign brands govern most of the market, they design clothing according to their native region. Ultimately, this hinders accountability because the apparel isn’t 100% tailored for the Indian customer. mukul.net.in adheres to strict quality control standards and the changing trends in women’s fashion. Their clothing comprises ultra-soft fabrics such as cotton and viscose, specifically designed for the Indian environment. The founder explains, “Our unique selling feature is that we offer everyday wear with an eye-catching design and a touch of comfort.” Another area of focus is their modus operandi. They are most well-known in the Delhi NCR, which runs from Ghaziabad to Manesar and Faridabad to Greater Noida. If a customer requests a trial at home, they will send samples according to the requested size. Customers can call and make their purchase within 3–4 days. As a result, another selling point for the brand is its convenience and after-sales service. In a market where many e-commerce firms dominate trial and order, mukul.net.in is carving a niche, offering excellence and trust that leads to customer satisfaction.

DEDICATED & MARKET-DRIVEN

Given that the Indian apparel market is a vortex, R&D has become a key investment for every brand, including mukul.net.in. India is a cultural melting pot with a multitude of interests and inclinations. There is a stylish younger generation, but there is also a cluster that is not very trendy. A brand must balance both sides in order to grow. R&D aids in collecting trend insights while remaining within the arch. While only a few brands fit the requirements, keeping up with them is tough. Mr. Khandelwal and his team are constantly striving to improve their style, design, and social media presence in order to broaden their reach.

A COLLECTIVE OF VERSATILE INDIVIDUALS

Ethical practices and culture directly communicate a brand to its audience. They represent the brand’s values and norms, such as rights, obligations, societal advantages, fairness, or specific qualities, all of which are founded on consciousness. mukul.net.in, at its core, is very much people-centric. With all the adaptive practices and R&D, one thing that has remained constant is the commitment to people. It has a quality control team, sales, etc. Since the brand functions online, the team ensures it is secure and user-friendly for users. They foster teamwork, and everyone holds an equally crucial position onboard. Individual ideas are supported, and elements that can foster trust, integrity, and uphold brand morality are promoted equivalently.

A VERY REWARDING STINT

mukul.net.in was founded to promote fusion clothing for the masses - a mission that has paved the way for their long-term prosperity. Their products go to multiple boutiques in New Delhi and outside, like Pune, Shirdi, Goa, Mumbai, Chennai, and Jaipur. During the pandemic, the brand had the luxury of growing in leaps and bounds since physical movements were suspended. They covered around 30 stores in 2020 and have a steady growth rate. A portion of their revenue also goes to charitable initiatives. Mr. Khandelwal explains, “As a people-centric brand, we understand the needs of those with us and around us.” As a result, we donate to many food drives and animal welfare groups. “

With such a growth and progress streak, it’s apparent that mukul.net.in will make high strides. The brand aims to reach every fashion-freak lady in India. It’s constantly working on expanding its reach through the digital space. Furthermore, since Indian clothing has a good demand abroad, the founder and his team plan to take the brand international, starting with exports to Australia, Malaysia, and parts of Europe.

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Growth

The Difference Between Successful and Very Successful People It looks so catchy to me, and I posted the picture of the quote. After I posted it, a friend of mine commented: Explain, please. I saw it like• Very successful people say yes • When others say no and 2. (don’t take no for an answer) So I thought to explain on this buzzy topic and here it is:I understand it like, that once you reached a certain level in life, you’ve already been faced with lots of hard choices and decisions between good or great things. What I admire after referring to so many other articles and research on this topic that - One can’t get enough time or proper energy to say “YES” to everything in business. Everyone has to be very wise about focusing on their time, energy, enthusiasm, and optimism toward the Business things and life-related parameters that best advance your overall objectives.

“The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” -Warren Buffet.

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The late Steve Jobs unsurprisingly explains that: - Steve Jobs Said ONE Thing Separates Successful People from Everyone Else (and that thing will make All the Differences in Your Life to be best for you) THE INFLUENTIAL MEANING BEHIND BUFFETT’S STATEMENT According to him, he meant saying ‘NO’ in the investment sense is not so important; but what is important is that his advice on this point, in whatever the context, is applying on anyone arriving at this stage of crossroads in daily decision-making needs to say N-O to their surrounding in any perspective. The most determined people want to accomplish things in a better way. They are always driven for results, in doing more, learning new and exciting things, getting promoted to bugger positions, and starting new ventures as capital. But one should never forget that fact - we also have our personal lives that we can’t ignore for optimum balance and happiness for ourselves. The good ambition of achieving can mean taking care of parentage and family priorities, expanding social circles, and pursuing hobbies (Giving Me time) and other interests according to personal needs. Buffett’s then advice on a bulls-eye for your conscience. He wanted to say that - we have to know what to shoot for simplifying our lives. It naturally means saying ‘NO’ tome to time and over again to the unimportant things like flying in our direction every day and remaining focused on saying yes to the few things which can easily be digested and that are truly matters.

Here are a few things that most successful people say, which needs NO!!! On a regular basis:

STEVE JOBS AGREED ON THE STATEMENTS AND ENLIGHTENED US:It’s about focus, Job Fatefully supported this notion of saying NO!! At a Conference in 1997 for Apple Worldwide Developers. Here’s a glimpse of what he said: “People always thinks of focusing, means saying always YES to the thing you’ve got to focus on. But that’s not what it means at all. It means saying N-O to the hundred other good ideas that there are. You have to pick carefully.

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Young Aspirants always say no to the opportunities and things whichW are not exciting them, they always try to speak with their values or further mission in life.

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These people always said no to superficial networking and connections in events in which other people swap business cards to one another and never hear from each one of people after that. This happens because successful people don’t build a network like that, they always build relationships.

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They always say no to spending time with uninspiring, critical, or negative people who drag them down. Time is a precious jewel that chooses a very small circle of people socially, who will help them to energize and wants you to be better.

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They say no to overwork – Well this statement is very true, some successful people and many big entrepreneurs put in their strategies to work 60 to 80 hours per week. These successful people aren’t workaholics, who neglect self-care and family, they do recognize that if they cannot take care of themselves then everything else suffers for them.

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They say no to do all the work all the time. This comes down to one word: DELEGATION.

Like we discuss Jobs and Buffett, we enlighten you by another author also - Jim Collins Seven things successful people say no to every day Jim Collins, the best-selling and famous author of the “Good to Great”, once suggested his idea that instead of to-do lists, one should be focused on “stop-doing” lists in the business. Obsessing on to-do lists full of things that don’t really matter sometimes, and you spend less time saying yes to the things that do.

www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

THE

LEADER

BEHIND AN ADMIRABLE

COMPANY 2022

ROHIT GARG

Founder & CEO

THE MAN AT THE HELM STEERING THE WAY FOR PREVOIR INFOTECH

Please shine some light on the company profile and services.

That small idea of web designing company became a fruitful business and got incorporated with in a span of an year as Prevoir Infotech. A new symbol of growth flourished with roots to hold on to. With this on growing movement and flow of the company we decided to develop our dimensions and reach the market overseas where we expanded our business in the market of Turkey, USA, Bangladesh, Brazil and UK. We also established our office in the city of Coventry, UK. In 2017, we decided to focus our business to specific segment and hospitality industry became our source of focus. We decided to be the only digital marketing company focusing completely on the requirements of Hospitality section.

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your strategies. Good strategy, execution plan will win. Technology will not be usefull if you don’t have these.

Prevoir is not just a company but a family that support every client who needs our hand in developing their business and generating revenue. We are not just consultants but your partner who believe that your growth will certainly lead us to our growth in terms of satisfaction.

How would you evaluate the impact scale of your venture? The impact scale for Prevoir according to me is 10/10 as I do not find anything which we haveissed from our end and we are making every effort to bring the excellent results from all of our clients.

What was the core motivation that drove you to become a leader in your industry?

In current scenario, companies provide services in digital marketing which are sometimes not so honest and inorganic… There are so many agencies or freelancers who are just creating some creatives with the help of some tools and posting them on social media. Client believe that this is all about the digital marketing, they are. I believe in providing the services stratigaically and with transparency which is impacting directly to their business in terms of revenue & better PR. to the customers.

What is your definition of leadership as the key person of the company?

Leadership is the accomplishment of a goal through the direction of human assistants. The man who successfully marshals his human collaborators to achieve particular ends is a leader. A great leader is one who can do so day after day, and year after year, in a wide variety of circumstances. He may not possess or display power; force or the threat of harm may never enter into his dealings. He may not be popular; his followers may never do what he wishes out of love or admiration for him. He may not ever be a colorful person; he may never use memorable devices to dramatize the purposes of his group or to focus attention on his leadership. As for the important matter of setting goals, he may actually be a man of little influence, or even of little skill; as a leader he may merely carry out the plans of others.

What are your values, vision, plans and strategies that contribute to your growth as a leader? I believe in keeping my staff satisfied with the work environment. The core strategy to contribute to the growth of company is to say Yes to customers always…. A customer/ client must not feel that their digital marketing teamI is not doing enough for them. They must feel that they has their own inhouse team who can plan the plenty of things and are very practical.

So Rohit, apart from Prevoir anything in focus this year?

How are you making an influential mark in your respective industry with your exclusive offerings?

Yes. Entering into Educations as well now. Started from Agrawal Shiksha Samiti. The organization has Agrwala PG college, Agrawal Institute of hotel Management, Agrasen Civil Services academy, Agrasen Public School & a B.Ed college. I have joined them as Marketing Head. I believe will win the trust, management has shown in me. Apart from it launching a hospitality app 1 Reception.

As I have good knowledge of hotel/restaurant operations, They trust me & my team. Team is very honest towards every aspect of promises which they do. I believe in being budget & result centered quality services. Through Prevoir, I always try to make sure to keep them trending and aheed in the current market.

What kind of work culture exists in your organization?

Define your company’s response to the covid-19 crisis in brief. See we are marketing people. Clients believe that we have strategy to deal with each situation. Some of them putted their business on hold and some of them discussed with us and yes strategies worked. It had been little tough in starting days of covid 19 but later we have learnt how to deal with the situation. Our job was to create a new market for each of our client. Yes the support from them was also very outstanding and we all won together.

The work culture in my organization includes being punctual, giving perks to employees, celebrating their achievements, appreciating each employee for the tremendous work they perform and giving the best training to each and every employee so as to you generate more productivity.

What are your motivation strategies? How do you inspire your workforce amid difficult times?

There is a learning for every one during the difficult times. We are not the teachers, time is the best teacher. In difficult situations, everyone learns how to cope up with it and how to come out of it. In such situations, I motivate the staff to learn and just perform their best whatever the result be. The one who performs under those situation is thus the outstanding one.

Do you believe R&D is significant for the growth of your company? If yes, provide us with a brief of it.

Yes, Ofcourse R&D plays very important role in every organization’s growth. Through research employees and employers comes to know about various requirements and situations of industry. We gather information about new technology, new trends in market which helps us to grow in the industry through research. Thus, I happily suggest Research and Development for all employees to grow.

Lastly, is there a message you would like to give to our readers?

If you have a clear picture of what you are looking for your future in your mind, and you work hard enough to achieve it, nothing can stop you to achieve it and soon you will get all what you always wanted to have. Determination, Passion and Innovation are the key to success. Never be afraid of failures as every failure is a source of learning for us.

What are your insights into technology and its incessant advancements

Technology can make your work smoother, always adopt as per the budget we have. But more important is

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COMPANY 2022

THE NEW AGE FIRM, EMBRACING SUCCESS IN E-COMMERCE BRANDS Puja | Business Connect One of the Excellent Companies of 2022, leads the industry as a specialist with the same belief as it personifies the idea every day as they navigate through the journey. Powerhouse91 has carved its unique stance taking the acquired brands to the next stage of development. Incepted in 2021, the idea behind Powerhouse91 was born out of the realisation that while taking an E-commerce brand from zero to one is difficult enough, scaling it to the next level comes with its own set of hurdles, and brand owners may not always have access to the right kind of resources, infrastructure, and expertise required to overcome the same. As a result, a lot of brands are unable to fulfill their real growth potential. With the aim to identify and acquire such high-potential E-commerce brands in India and accelerate their growth multifold, thereby directly contributing to the next wave of growth in Indian E-commerce, three industry professionals – Shashwat Diesh, Aqib Mohammed, and Nikhil Agrawal came together to take the foundation of this new-age firm.

POWERHOUSE91 USP

Shashwat Diesh Co Founders

The innovative seed of Powerhouse91 was sown with a noble vision - supporting eCommerce brands to flourish as per their true potential through significant growth capital combined with deep functional expertise across Supply Chain, Marketing, and Technology. One of the differentiating aspects of Powerhouse91 that makes it stand among the other Ecommerce roll-up companies is that it was founded by a group of people who have themselves gone through the journey of building consumer brands doing multiple crores in revenue within a year from its inception. Guided by the same operations focussed work culture, Powerhouse91 has built numerous proprietary tools, growth frameworks, and business processes to help any acquired brand grow 15-20x over the next 5 years while maintaining healthy profit margins. Another unique factor of Powerhouse91, it is a customer-first company with a clear strategic focus on specific product categories, long-term value enhancement, and first-class customer satisfaction. Here, customer feedback is considered the driving force for all the products that come under the house of brands. This ensures the firm never compromises on quality and customer satisfaction.

INSIGHTS ON THE SIGNIFICANCE OF R&D

Nikhil Agrawal Co Founders www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

The key force behind a successful e-commerce business is developing a loyal customer base for your brand that will purchase from you again and again (this is how you will achieve high customer lifetime value).

It is almost impossible to achieve for a business that has one stagnant product. To become successful in winning and maintaining customers’ trust, companies need to keep working for the increment and improvement of their product line, and R&D is at the core of that effort. There is no exception to this rule. Even if you’re product is consumable you need to be releasing new variations to maintain interest with your loyal customers. Whatever you sell, if you consistently bring better and better products to market, you’re on the path to increasing your bottom line.

MORE ABOUT THE LEADERSHIP

Powerhouse91 is the brainchild of a trio – Shashwat Diesh, Aqib Mohammed, and Nikhil Agrawal! Shashwat and Aqib have known each other since 2015 when they worked together at Snapdeal, and have previously co-founded Azah together - now one of the leading D2C feminine hygiene brands in India. Before Azah, both Shashwat and Aqib have ventured into multiple entrepreneurial pursuits of their own across categories like FMCG, EdTech, and Hyperlocal Marketing.

Aqib Mohammed Co Founders

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Nikhil on the other hand holds over 15 years of amazing experience in corporate development and has led multiple strategic areas through expansion, financing, structuring, and divestiture deals. One of his recent accomplishments, as the Head of Strategic Finance at OYO, was the acquisition of a leading European vacation business, which was among the largest outbound deals done by any Indian start-up at the time.

We are working to build in-house capabilities in all verticals. Our decisions are highly data-driven and based on customer feedback. Our integration process for any new brand that we acquire is fast and smooth. We believe in transparency within the organization which enables them to make quick decisions.

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The complementary skill sets of all three foundation members combined with the common zeal to create the next generation of consumer brands in India is what inspired the trio to get together and build Powerhouse91.

POWERHOUSE91’S FUTURE OUTLOOK

Powerhouse91 is steadily growing and effectively operating brands across three different categories - personal care, sports & fitness, and general wellness and projects each of its acquired brands to become multi-million-dollar businesses over the next year.

STRATEGIES FOR BUSINESS EXCELLENCE

Below is the list of strategies the company should follow to ensure excellence in the business operation:

Now, the company is planning to continue on its course of identifying and acquiring high-potential consumer brands across the different segments. At the same time, the company intends to focus heavily on growing its existing family of brands through various levers, with the vision of establishing several of its brands as category leaders, and in many cases, category creators.

Vision for the Future: A vision is much more than a statement; it’s the guiding light for the whole organization. This is true for a one-person shop as well as a large company. Build a solid repeatable system and execute well: Designing an organization to deliver customer value and ultimately drive profitability should be embarked upon to create a system that can be duplicated in multiple ways. Build Sustained Improvement: Since the competition doesn’t stand still and customers always want better, stronger, faster, and cheaper, the business needs to have a continuous improvement program.

GIVING BACK TO THE COMMUNITY

The company is actively involved in social welfare. They have done different CSR activities with celebrities like Sayani Gupta. Recently, they have distributed sanitary pads within the less privileged village areas and government schools. Now, they are also looking to sponsor girls education going forward.

Talking about the unique strategies at Powerhouse91 to ensure business excellence Shashwat further apprised,

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Leadership

be Good Managers

Great Leaders& Hardly ever do we get efficacious entrepreneurs who have achieved a whole thing on their own? More often than not, there happens to be a side of capable experts who make the brand accomplish the desired feat while being occupied with the visualization & mission of the entrepreneur. In order to make sure that your concepts are made practical, to improve products & services, you are meant to be a worthy manager. You are supposed to be a person who can lead at the time of implementing the stratagem as intended to complete those things. Parallel to this, it is your duty to encourage those around you to have faith in your idea with respect to what you do. How people sense you & your firm plays a vital part in positioning the base for the attainment of your business. Being an entrepreneur, what in your knowledge should be better for you - a manager or a leader? In order to achieve success in the long run, you are meant to be a good manager as well as a great leader.

When you happen to be manager, you will be able to govern a cluster of mavens to bring about a fixed objective. Parallel to this, in the form of a leader, you can bring guidance & empower others to be enthused during the process of building a more trained, culture-centric work atmosphere that is central for sustaining as an efficacious industry in the long run.

| An Upright Manager | cautious of holding that responsibility, in the scenario when your employed abilities & means fail to deliver. These are the testing times when you, as a leader can outperform. You need to take that ownership, make changes to it instead of initiating denunciation or anxiety mode. Doing this will put a full stop a bad work ethos, depletion of time & properties.

Due to being a virtuous manager, you will get the support of aides with whom you talk over career expansions, proficiency recording and enactment while facilitating them attain the embodiment of their administrative visions. Apart from this, when it comes to being a leader, you can show your acumen by making sure that you enable them with conviction and faith in your administration skills. A blend of these two characteristics will accurately resolve how extensive they stay with you in your business.

“If the person of the executive places in a position does not perform, the executive has made a mistake. It is the duty of managers to make sure that the responsible persons in the organizations perform: How to Make People Decisions: Peter F Drucker”

Apt managers fathom that they are meant to employ the right individuals. But there are times when you may be

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| A Great Leader | Put this into your grey cells that good leaders live in the vicinity of people onto whom they can throw their plans. Being a good manager, the onus is on you to make certain that you are supervising people who are familiar with better than you for particular expertise.

as the one who can focus on the bigger picture & strategize well in advance.

In the form of an entrepreneur, you must provide products & services that motivate consumers. At the same time, you have to make sure that you don’t go in a state of utopia in terms of your visions. This is essential for the reason that you need to come across the goals as pledged to your backers.

Some of the renowned entrepreneurs have administrative styles and leadership styles that can motivate billions across the globe and they are among those who have made some of the ultimate businesses of all time.

Every efficacious business has leaders as well as managers who can supplement each other.

In order to be an effective entrepreneur, both these roles of being a manager and a leader are enormously decisive despite seeming contradictory at times. It is similar to an expert who has become proficient in the game of chess.

There are a couple of discrete talent sets, the first of a gambler & relentlessly inventing and the other one concentrating on existing main concern or responsibilities or aims.

So, how would you describe yourself- a good manager, a great leader or both?

As a good manager, you have all the authority to guarantee that you are providing the services well in time for the sake of speedy fulfillment. Being a great leader, you will be seen

www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA

RNI No. : DELENG/2018/76695 www.businessconnectindia.in|Vol. 4|Issue 10|May 2022|INDIA