The Most Inspiring Women In Business Magazine by Business Connect

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

EDITOR’S DESK

Illuminating the world with Great Aspirations

It was a great privilege for Business Connect to cover some of the sparkling facades of feminine power in the upcoming edition, ‘The Most Inspiring Women in the Business.’ Dynamic experience, I experienced whilst carving each of the professional and personal excursions of the alpha women in the business world. I was ecstatic by reading the struggles, achievements, and courage of each valiant female entrepreneur. Being a woman, I can relate to their challenges and ambitions with utmost empathy and love. Their experiences and the-way-of-looking-towards life are the ‘talismans’ for me. I have kept them with benevolence and care in my bosom’s cauldron. An ace woman entrepreneur said, “Discrimination, biases or hollow stereotypes can be or cannot be the speed breakers in a woman’s path, but they ‘cannot’ be the finishing line- for sure.” Traversing through their histories and current professional status, we, at the editorial board, felt a sense of pride and exhilaration for their very own highs and lows. Undoubtedly, most of them have shown commendable patience and vigorous zeal to touch the acme of excellence. Along with career success, they maintained a great symphony between their career and personal lives. Indeed! They prove to be exemplary managers. From their families to the workforce, they are looking at each department with consciousness and great love. I was awe-struck by knowing that some of them are beautiful mothers, and they are incredibly fulfilling the responsibility of being a mother and wife. It’s the balance in which they are expert since they emerged from the cocoon of their mother’s womb. For a multitude of them, the roadblocks were infinite. Some of the challenges were the same as that of the male entrepreneurs like financial constraints. But, there were times when they had to put a hold on the professional advancements due to personal responsibilities. But, with great finesse they handled.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Their prowess, sensitivity, empathy, decisiveness and phenomenal leadership skills are the stepping stones to reach the pinnacle. They are the born experts in empowering. If we see the ratio of education among the girls is ascending, and with the intellect, their confidence, self-esteem, social and communication skills are in the direct proportion. Therefore, education has a pivotal role to play in producing some of the astounding women entrepreneurs. There is hardly any domain, which is not touched by our generation’s women. They are whirling amazingly in the IT sector, the academic arena, and others. Even, I was quite impressed by some of the answers, which were given by these eminent personalities. They want that their achievements should be celebrated like other male entrepreneurs, not should be treated with some exception. Single-handedly, they are managing their companies. They are in a continuous process of adapting and learning about the latest trends and technologies. Research and Development is the crucial process to which they pay great attention. Undoubtedly, these remarkable ladies have occupied the strongest position not only in the business world but also in the personal sphere.

Rashi Saral Editor, Business Connect rashi@businessconnectindia.in

Vol 1 |Special Edition|July 2019 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Table of

Contents

COVER STORY

26 Chirutha Dalal

Co-Founder & COO Pay 1

Sneha Rakesh

Managing Director Akarmaxs Tech Pvt. Ltd.

Mohita Gupta

Chief Business Officer Deccan Health Care Ltd.

32 Naina Jain

Additional Secretary M D International School, Bijnor

18 Anand Mayee

Founder & Director Nayab Stores Pvt. Ltd.

Anjali Chauhan

Asha Ramesh

Co-Founder & Director Garage Productions

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CEO Sabinsa USA [6]

34 Nandita Pandey

Chief Image Consultant Prismatic Consulting

Neha Arora

Dr. Nikkie Grover

Co-founder Partner & CEO Var Vadhu Weddings

CEO NG Eduwizer Pvt. Ltd.

Pratibha Mahindru

Poonam Jain

Director Refract Consuting

Founder Arch Point Consultants Pvt. Ltd.

Rachitta Juneja

Pragya Jhujhunwala

CMO, Letstrack CEO, Mirari

CEO HairPro India

Sandhya Mathur Inward Focus Founder & CEO

Shilpa Singh 56

CEO Dimentrix Technologies

Vibhinta Verma

Urvi Rathod

When asked what is Image, Vibhinta says, “Image is YOU in the minds of others.” So, whether it is a company, an institution, a brand or a person- each of them evokes certain emotions in those who interact with them. Image Management is about understanding and controlling this impact.

Founder & Chief Consultant Vibhinta Verma Image Consulting

Advocate UR Legal

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She goes on to explain, that she realized early on in life that nothing can take the place of knowledge and hard work, but to be successful, there is also an X-factor required which most people tend to neglect. This is the ability to create opportunities and be recognized as someone worthwhile. This X-factor is the inspiration behind the firm Vibhinta Verma Image Consulting. And Vibhinta helps people and organizations understand and control the impact that their image has on people to ensure that the impression is always positive.

For organizations VVIC works with the most valuable resource- the people. They help create synergy between the company mission & values and their staff attitudes and behaviors through coaching and group trainings. The training modules are customized after understanding the needs of the organization. The most popular training subjects are creating a winning image, sales, customer handling, communication skills, presentation skills, business etiquette, dining etiquette, teamwork & leadership. Vibhinta has over the years worked with numerous luxury brands & specialized in skills required in luxury, fashion, hospitality & beverage industries. Vibhinta’s decision to start working at an early age and an unconventional career choice gave her an

to travel the world and learn about image, www.businessconnectindia.in | Vol. 1 | Special Edition |opportunity July 2019 | INDIA presentation and deportment from the best coaches in

VIBHINTA VERMA

Founder & Chief Consultant

India & the world. In 2011 she enrolled at the Image Consulting Business Institute for a formal education in a professional field that was absolutely new to India. In 2012, she set up Vibhinta Verma Image Consulting in Bengaluru (the firm subsequently moved to New

in ha th ie hi H fr ou to fr st de do

Fo tu gr w ra ve he an th in he in in da tr A cu he

Th es Sk L& tra vi

Vi m PV an D m pr ab Zo

A Tour to the Tourism Industry of India

7 tips to stay balanced in your business and life

C O N T E N T S

Tips for Entrepreneurs to Stay Healthy this Summer Season

How Are Women Entrepreneur Making Their Mark In The Business World?

Diversity Grows Thy Business, So Be Diverse!

8 Ways to Boost Your Confidence

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Sneha Rakesh

Managing Director Akarmaxs Tech Pvt. Ltd.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Cover Story

The Brainchild of Sneha Rakesh

â&#x20AC;&#x153;

Someone may think this is too much and not required to put these de-tails here, but for me to get or achieve this position, I spent too many sleepless nights with empty stomach and hard work.

â&#x20AC;?

Rashi Saral | Business Connect

indling the flames of empowerment and inspiration, women, now a days are at the apex. They are creating, innovating, leading, and thriving in the entrepreneurial world. Bypassing vigorously all the obscurities, they are moving with infinite energies and power, and setting a distin-guished mark with their immense potential.

With the advent of technology, the number of opportunities in IT sector are proportionately enhanced, which in turn have brainstormed a lot of creative minds, henceforth, this led them to render a dynamic contribu-tion in the respective arena. Women are contributing massively in Software and IT domain with su-perlative intellect and creativity. One of the pioneers in the respective arena is Sneha Rakesh- Managing Director of Akarmaxs Tech Pvt. Ltd. [ 11 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

The epitome of motivation to a multitude of ambitious females, has creat-ed an unfathomable impact by empowering and superlative vision. Her aura encourages beaucoup of women to create, lead and move vigorously with utmost confidence and spark in eyes. Through thick and thin, the lady is moving and conquering the business world. An Excursion to the Pioneer’s Life Coming from an extremely simple and rural background, Sneha has illu-minated the entrepreneurial world with her prowess and indomitable spir-its. The dynamic Lady hails from Hullenahalli- a remote village in CR Patna taluk of Hassan district. She accomplished schooling from Morarji Desai residential school at Hassan, and afterwards, she went on to com-plete Diploma at LV Polytechnic Hassan. She embarked on professional journey by doing minor jobs in small pri-vate companies. She started her career at the age of nineteen as a Software Developer. But, her aspiration to climb the ladder of higher education was not stopped, so she pursued Engineering, and then enrolled her name in Masters from MS Ramaiah Institute of Technology, Bengaluru. Whilst the time of higher studies, Sneha’s desire ‘to do something of own’ ignited. Whereupon, from there, she put heart and soul into her dream, which turned into reality, fortunately. After graduation, she start-ed a company with the name VCreate Software Solutions in 2008, later it became Akarmaxs Tech Pvt. Ltd.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

The driving force was the ‘inspiration’, which she gathered from the struggles of rural women, who stimulated her to create something unex-ceptional, thereby, she produced jobs for others, instead of working for someone. Initially, she commenced with minor projects, although she was going through financial constraints, but the desire to be the empress of profes-sional world, kept her rolling despite a number of cyclones during the course. Challenging all the detours during the peregrination incite the ace woman to run the colossal company of more than one hundred fifty employees, called AKARMAXS. Depths of the Company Akarmaxs is a Software Development firm, which also focuses on Web Development and Digital Marketing with a contribution of more than one hundred fifty employees, who are spread over three destinations in India such as Bengaluru, Hyderabad and Delhi. Additionally the finest Company has been undertaking a plethora of international projects, and made an astounding presence with its offices extended globally to five different countries like California(US), London(UK), Bang-kok(Thailand), Dubai(UAE) and Brussels(Belgium). At Akarmaxs, they are focused on delivering outstanding results to their clients through Business Outsourcing Services. They adapt their out-sourcing services to cater to the specific needs of client’s business, and assist in achieving business goals. Clients also get the advantage of their cost-effective services. Along with outsourcing services,

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they also pro-vide a Contact Centre Service, which includes a combination of in-bound and outbound services for Business to Business (B2B) and Busi-ness to Consumers (B2C) along with the following: • • • • • • • • • • • •

Web research Web/App Development Software Development / ERP Maintenance Web Based Software Development R&D for Software Development Projects Outsource Information Technology Data entry/Analysis New Business Opportunities with new ideas Digital marketing services Human Resources E Mail and Chat Support with cold Calling

Sneha empathetically states, “Employees are the vital organs of the company. It’s essential to take care of the vital organs or else the or-gans will stop taking care of us.” Coherence with the Latest Trend The company keeps abreast with the changing trends in the market. AKARMAXS’s team with immense caliber synchronizes with the latest technology. In today’s world, we must recognize where we live, at this time, there is a dramatic change in the technology and innovations, but that doesn’t mean these innovations are going to stop. Sneha says, “Technology is going to continue; it is going to continue to move forward. You need to move forward with that technology respon-sibly.”

The Company serves right from a local vendor in creating a website, and helping him in digital marketing to improve his business from developing software to automate different processes for various international clients. The workforce of AKARMAXS is superlatively talented and skilled. It acts as a pilot for taking the company to zenith. Employees are the most indispensable assets of any organization, so they should be dealt with conscious attention and empathy. Following the same statement, AKARMAXS is quite cognizant of its employees. If the clouds of stress or strain hover on the minds of potential employ-ees, then they consider to take essential steps like team outings, annual parties, etc. to rejuvenate their spirits. [ 13 ]

Today it is a world full of AI’s and cloud technologies, no one has any idea about what the new technology would be emerging tomorrow. Life Then and Now! The alpha woman underwent a series of hurdles to occupy the position, which she is holding today. It is the resultant of perseverance, persistence and determination, which made her to reach the pinnacle. Hailing from an extremely small village, she, at present, residing in Ban-galore, and running her business in Dubai – one of the costliest cities to live in the world. She was brought up in an extremely impoverished situation, residing in a house, where water comes inside during rain. Whereas, now a days, the entrepreneur is living in 24/7 Air Conditioned environment. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

For ascending to greater heights, Sneha studied under trees during her Primary and High School. Quite contrary, now the leading lady is run-ning her own Company with more than three hundred employees across the world. During her educational expedition, she stayed in Government Hostel with free food. However, at present, the woman is travelling abroad and stay-ing on clients’ expenses. During a struggling period, she slept with empty stomach because of money constraints. Now, she is comfortably sitting at home, and ordering food through internet to her flat. In past, she was rejected during campus recruitment by more than twenty companies, but now, the tycoon has offered jobs to more than two thou-sand employees, working on the most advanced technology, and giving Free Advanced Technical Training to unemployed and poor people. There were days when she could not buy bicycle to go to schools and colleges. But at present, she is travelling via planes and cars. The ambitious lady says, “Someone may think this is too much and not required to put these details here, but for me to get or achieve this posi-tion, I spent too many sleepless nights with empty stomach and hard work.” Women Participation Factually, a lot of things have been said to highlight the female participa-tion in the entrepreneurial world, but very less of it is visible on the pe-riphery. To encourage more women participation, a deliberate push is re-quired.

“A woman, in the truest sense, is miraculous, who can bring dynamism, innovation and growth across the globe, in both more and less devel-oped countries.” ~Sneha Rakesh Women face equal competition in urban areas, however in the rural socie-ty to some extent, Sneha feels that there is “it’s okay” attitude because she has worked for rural entrepreneurship through her NGO ‘Sama-graabhivrudhi’, so she is well aware of the circumstances over there for females. The prime motto of her NGO is to make rural women independ-ent, and make them aware of the present market, situation for their fami-ly’s wellbeing and happiness. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Giving Back to Society The entrepreneur is philanthropic, as she is doing incredible work for up-lifting the society. For eradicating unemployment, they started an organization under the name of “Samagraabhivrudhi Trust”, as discussed above also. In this trust, they are providing free Job Oriented Courses for unemployed youth, and for those who are just graduating. Till date, they have served approximately two thousand students, who were unemployed and look-ing for jobs. Under this trust they have collected and donated medicines, sanitary pads (for women and children), raw food materials, etc. for those who were suffering because of flood in Kerala and land slide in Coorg. Recently in March 2019, they have visited Sindhnur to enlighten and provide inputs regarding job and skill enhancement to the youth and un-employed for their better future. The Conoisseur Enlightened with Her Ideas on Rural Development at European Union It was a great honor for Bengaluru-based Dr. Sneha Rakesh became the lone Indian to present her ideas on rural entrepreneurship at Europe In-dia Business Leaders Conference in Europe Parliament, Brussels, Bel-gium recently. Against backdrop of Brexit, London-based think tank Eu-rope India Centre for Business & Industry (EICBI) released its Eu-India40 list at the European Parliament in Brussels, featuring young en-trepreneurs, policy leaders, thought leaders, business executives, trade body leaders, all under the age of 40, who are going to play a prominent part in shaping European Union – India trade relations during the next few decades. Dr. Sneha Rakesh represented India there. During the conference, Sneha batted for Unified Visa rules and regula-tions among EU countries especially for entrepreneurs and SMEs, so they can explore, understand European market, do due diligence and market assessment. “Assistance in early stages with regards to expensive operat-ing costs, rigid labor markets, taxations and heavy regulations. Easier process for Investments and support from European banks to acquire funding at early stages for SMEs and entrepreneurs. Increased frequency of summit, seminars and expos from EU at university level, tier 2 and tier 3 cities in India for increased engagement with Indian entrepreneurs will be really helpful”, she said adding that it was wise to involve expert con-sultant and lawyers help in setting up a business venture in India to guide through complexities and are highly cost effective. [ 14 ]

“An apparent cross-cultural difference at play, in India, such as per-sonal relations matter a lot and takes you a long way. Cultural differ-ences are not to be judged but to be understood. This approach will pro-vide best of both world and a lot more business prospects. If employees are invested in terms of learning and prospects, you will retain talent and achieve some of lowest attrition rate. Think Global and act local should be the mantra. Retain Business model of International standards and quality while understanding needs and demands of local partners”, she said. Awards and Achievements In 2018, the Company has been recognized as the Fastest Growing Com-pany of the Year, and for the same has been selected and awarded as the International Achiever by International Achievers Association, Bang-kok. In the same year at the House of Commons, British Parliament, London, she was honored with the Global Achiever Mahatma Gandhi Leadership Award. Afterwards, she was awarded with a series of awards such as Women Achiever of the Year, Natural Resource of India, Rashtriya Yuva Puraskar, etc.

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On 22nd September 2018, the cognoscente was honored with the felicita-tion of Honorable Doctorate by Niti Aayog. Then, she received Hindh Ratan Award at New Delhi on Republic Day. The list does not end here; there are beaucoup of other awards such as: • • • • • • • • •

Aryabhata International Award Kaayaka Rathna Prashasti Raashtriya Yuva Pursakaar Women Achiever of the year - (eMERG) Honourable Doctorate Jewel of India Award (Delhi) Dr. Abdul Kalam Research Centre Professional Award 10 Best Women Leader in Technology in India *EU-India Leadership Award.

Words of Wisdom For the readers of business connect, the commendable entrepreneur has some golden words to share: “In every business, there will be a certain amount of risk. But, with the calculated risk along with the hard work, you can unlock the gateways of success in your life. To achieve success the four parameters are quin-tessential: MILK -Money, Intelligence, Luck, and Knowledge.”

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Silky Beginnings : Nayab Stores Pvt. Ltd. The business ecosystem in India helps new startups flourish immensely, but itâ&#x20AC;&#x2122;s also a fact that entrepreneurship comes with great challenges. It is projected that there will be over 11,500 startups by 2020 and that will change the way markets are working today in India. Despite its growing economy, however, only few of the huge number of entrepreneurships in India grow roots and prosper. The journey to the top has never been easy. The startups that show promise and achieve success, sometimes in exceptionally short periods of time, therefore deserve mention and appreciation. A newly-emerged enterprise, Nayab Stores, is a big name in a small town, that of Bhagalpur, Bihar. The startup is a favorite of its customers for its collection of beautiful Bhagalpuri Silk Sarees and Bhagalpuri Linen Sarees that it manufactures and sells of high quality at reasonable prices. The company was set up by the efforts of the dynamic duo, Ms. Anand Mayee and her mother, Mrs. Leena Dubey. Ms. Anand has always thought out-of-the-box, and been competitive and strong-willed. In their yearlong journey, the directors of Nayab Stores have had to face many hurdles. From Ms. Anand Mayee losing her father just after the inception of the company, to taking a stand in the male-dominated textile industry against all odds, the mother-daughter duo overcame every obstacle and kept their business going. Ms. Anand has been featured for her diligence and hard work in setting up and running the business in one of the most renowned newspapers in Bihar, Prabhat Khabar. She is also being noted as an example of women empowerment, after facing the struggle to kick start a company on her own being a woman. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Anand Mayee

Founder & Director [ 18 ]

The company is also planning to expand its products and come up with the same structure in Ladies Kurtis or Ladies Dupatta. Nayab Stores is known for selling their products at an affordable rate, without compromising the quality of the products. The quality of their products has always been praise-worthy, and they have maintained the trust of their customers throughout. Nayab Stores makes a difference in the textile industry by its own unique style of marketing. To keep its customers satisfied, Nayab Stores customizes their products, Bhagalpuri Silk and Linen Sarees, as per the needs and wishes of the customers. Within just a year of establishment, the company has seen customers not only from Bihar, but also from Kerala, Tamil Nadu, Karnataka, Delhi, UP, Jharkhand, and West Bengal. Reaching out to customers from various states of India, the startup has managed to reignite the love for Bhagalpuri Sarees, which were once extremely popular for their beauty. Their customers are not limited to India, either. They have been visited by buyers from Bahrain, Singapore, and United Kingdoms.

Leena Dubey

Co-Founder & Director She has also been invited by Franchise India in Delhi, as a delegate to understand the context of business. The Delhi Association of Management invited Nayab Stores to exhibit their Sarees at their expo. Overcoming the highs and lows of life, she stumbled upon the idea of establishing Nayab Stores almost by accident. She modeled for a distant relative in Bhagalpuri Saree when working as a school teacher, and from there began her research on the business prospects of Bhagalpuri silk industry. With an aim to restore the name of Bhagalpuri Silk and Linen sarees, the startup began its journey in May, 2018. In just one year after the establishment of their business, Nayab Stores has made quite a name for itself. The directors of the company aspire to become a globally recognized brand in the textile industry, especially in the manufacture of Bhagalpuri Sarees. The startup deals in sarees manufactured in Bhagalpur itself, through the hard work of weavers of Bhagalpur. Their collection includes Linen, Tussar Silk, Tussar Gicha Silk, Tussar Munga Silk, Kota Silk, Linen-Cotton Mixed and pure cotton sarees. They are also known for their attempts to stay at par with the latest fashion trends and incorporate their innovative ideas with it to create unique designs for clients. They also customize the sarees according to the needs of the customers: be it a different color or a different embroidery or a particular print design. [ 19 ]

The official social media page of Nayab Stores on Facebook has 10k likes, and the Instagram page boasts of 1.5k followers; even though they belong to such a small town in one of the poorest states of India. Their clientele includes from resellers to individual customers to expos. In the expo organized by Mr. Gautam Kr. Pandey from the Delhi Association of Management, the company received an array of positive reviews. Former Miss India, Mrs. Shivani Wazir Pasrich, a renowned event organizer Mrs. Leher, a renowned professor in Force School of Management Mrs. Anita, and a Korean Citizen working in India, Mr. Kelvin Sergeant, were appreciative of their products at the exhibition. The eagerness of the company to keep up with the market trends and deliver their very best to their customers has kept them researching market trends and brainstorming for new ideas. Their quick implementation of brand-new ideas and concern for their customersâ&#x20AC;&#x2122; desires keep the company progressing. Nayab Stores is on its way to not only make a repute for itself, but also achieve their ambition of helping Bhagalpuri Silk industry regain its lost glamour. The startup has just begun, and it has already proved its tenacity in the business world. The beginnings of their hopefully long journey have not been easy, but the directors of the startup have never backed down. With its determination to succeed and unparalleled quality control, Nayab Stores is a force to be reckoned with by its competitors. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

ANJALI CHAUHAN

THE FACADE OF CREATIVITY AND GREAT ASPIRATIONS Embarking on the journey of accomplishments and excellence, women are showcasing their truest potential in their respective arenas. No sphere is being untouched by their superlative talent and dedication. A notion of creating, achieving, and beating all the odds is constantly swirling in their minds, which stipulates their glorious success and achievements. One such exemplar of creativity is Anjali Chauhan, who is the epitome of Inspiration to a multitude of young entrepreneurs. Anjali is the Co-founder and Director of Garage Productions Pvt Ltd.

LET’S LOOK INSIDE HER EXCURSION

The expedition of Anjali’s life as an entrepreneur was thrilling, but at the same time was full of detours in a male dominated industry. There were uncountable stereotypes and biases, she encountered with despite of having a tremendous talent and potential. On the same notion, the lady entrepreneur says, “People might say up front that women are rising in business, but they are still not open to women rising.” Anjali began her professional journey at a young age of seventeen; simultaneously she accomplished her Graduation by the money she earned at ‘Talent Management Agency.’ Besides her tender age, she was capable enough

Rashi Saral | Business Connect to take care of the entire projects at a PAN India scale, which uplifted her self-confidence immensely, however there were drawbacks too, which were mostly connected to masculinity. Before joining Percept, she worked for two agencies, and got familiar with the branding, market strategy and communications. And there, she worked with industry giants like Canon, MasterCard, Hero, Dabur, Unilever, Sunburn, Hindware, Digital India and Rajasthan Tourism. Anjali worked along with her co-founder Saurabh Gupta, who was quite interested to work with her on a brand new Production House. Saurabh is a creative genius who worked as a Business head with brands like Percept, Reliance Entertainment and LIQVD Asia. He came up with an incredible idea of filming a motorcycle travel show called ‘Extreme Ride’. It was a ride to Spiti on the motorcycle, which was to be broadcasted on a TV show. Anjali valiantly learnt riding in eleven days, and joined him for this production. Garage Productions was later joined by Shayak Mirza in 2016, who bought his digital marketing expertise. He had worked with popular brands like Flipkart and Mindshare. Hence, Garage Productions came into existence as one of the best Production houses in India, a brainchild of creative misfits with a knack for designing and developing superior quality films.

THE COMPANY AND ITS OFFERINGS

Their brand is a film/photography production house with a well-earned reputation for quality, efficiency and reliability. A strong team of artists and technical directors come together and bring the client’s vision to life in a wide array of formats. Garage Productions crafts stories that matter and produce projects that resonate with cliwww.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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ents from all areas. They thrive on great ideas, functional designs, gripping copies and excellent execution. Anjali says,” Our mantra is to envision and dream with you to create masterpieces with tailored concepts.” Garage Productions entails all sorts of clients ranging from FMCG to automobile to technology and lifestyle verticals. Their elaborate range of clientele includes brands like Sony, Intex, and 9Apps, Datsun, Akash Institute, INOX, Pacific Malls, D Light, Oppo, Eicher, Abzooba, Payback, WhatsApp, Haier, Microsoft, Virgin Atlantic and Unilever. Few of them have been associated with them since 2015, possibly because of their incredible approach. Talking about the environment of the Company for employees, they are quite supportive, and maintain a healthy working atmosphere. “A content employee is the key for the success of an organization. If people working with you are not happy, then they don’t even lend fifty percent back to the system.” ~Anjali Chauhan They trust their employees, and work towards their growth and development. Anjali involves her entire team in all pitches and briefs. She is quite cognizant of interacting with each of her employee every day to know their progress and well-being. Advice and conversation are the indispensable parts of her regime. Every day she sits with her Chief Happiness Officer- an HR Head, for all the useful insights and wellbeing of all the employees.

MATCHING THE FLUCTUATIONS IN MARKET TRENDS

For keeping abreast with the changes market trends, Anjali pays a special heed to this aspect of business. She is an avid reader; her target is always to finish two-three books every month. Whereupon, she consumes a lot of fresh content, which makes sense to stay updated with the trends and techniques. The Company organizes workshops monthly for the entire team on new filming technologies and techniques. Learning about the latest equipment and software prevalent in the market is crucial to understand a client’s requirement. Also, the giving and taking of information between the management and the young team provides a valuable feedback to everyday changing trends.

ILLUMINATING THOUGHTS ON WOMEN PARTICIPATION

The magnate states “Women have proved to be equally, and sometimes a better performer than their male counterparts in the world of entrepreneurship.” [ 21 ]

She faced some struggle initially, but then the rewards have been substantial. “I’ve learned that to compete in this cut-throat industry, you have to be at the top of the game and lead by example to our younger generations.” ~Anjali Chauhan

VIEWS ON EQUAL COMPETITION

According to Anjali’s perception, the response and reaction of folks regarding the subject of Equal Competition for women as that of men are mixed. She meets people who are awestruck by her incredible achievements, regardless of their gender. On the other hand, she also meets people, even women, who do not consider some women as their competition or sometimes even look down upon them. A recent situation experienced by Anjali and her team was an apt example, where a lady at a higher position did not take her seriously, and turned towards men in her team for answers. This gender bias needs to end. She states, “We need to earn our respect from our professional merits and not by our gender.”

ACHIEVEMENTS AND MILESTONES

Started from a tiny office that could accommodate just Ninety employees, and additionally, the furniture was designed by them personally. It was itself a commendable thing. Now, they have a four level building, in which they are running a huge studio and a learning institute. They haven’t employed a sales team for business acquisition. All their clients, from acquiring to delivery to aftersales, are dealt by a small but friendly team of smart professionals. Proudly Anjali says, “Because of our capability to deliver high quality products, even our earliest clients who came to us when the company started off, sing praises of our achievements. Our ability to over deliver has been the mantra to holding our trusted clients.” www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Asha Ramesh:

Creating an Impressive Influence in the Entrepreneurial World

Rashi Saral | Business Connect The significant contributions of women in the business world have come out of the shadows and are now being recognized. De facto they are having major impact on the businesses for which they work, demonstrating exemplary skills and performance. One such exemplar of talent is Asha Ramesh, who is the Chief Executive Officer of Sabinsa USA.

Asha Ramesh

CEO, Sabinsa USA

Asha has a keen interest in looking at general business news, legislative issues, key statistics and research from their industry’s trade journals both online and in print, and there’s plenty of good insight to be found on LinkedIn groups and private forums. She also acquires great information from podcasts and webinars

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

This Female Executive’s Career Path Asha’s academic accomplishments include a Bachelor of Science degree and an MBA with specialization in Marketing Management from Bangalore University, India. She joined the Sami-Sabinsa Group 24 years ago, with her first position as Manager of Purchasing & Special Projects at Sabinsa’s parent company- Sami Labs Ltd. in Bangalore, India. Then, in January 2000, she moved to the United States, and joined the Sabinsa staff in New Jersey, focusing primarily on the sales and business development with involvement in a range of departments of the organization. Excelling professionally, she was promoted to Vice President of Business Development in 2009, and was named CEO in September 2019. In her personal life, she is the proud mother of a college going daughter, and celebrating twenty years of marriage to her husband. Overview of the Company Sabinsa is a manufacturer and supplier of herbal extracts, cosmeceuticals, probiotics, minerals, and fine chemicals, which are used as ingredients in dietary supplements, functional foods, cosmetics and other products worldwide. The company markets over 100 standardized botanical extracts, and employs more than 1000 people worldwide in 11 manufacturing, R&D, sales, and distribution facilities. Product innovation and process development form the focus of the ongoing R&D efforts in the company’s research facilities, located in India and the U.S. Many of Sabinsa’s ingredients are the leaders in their category. Products, many of which are both Kosher and Halal, are extensively researched, patented, and supported by hundreds of published clinical studies. Sabinsa’s botanical cultivation program covers nearly 40,000 acres to ensure sustainable, fair trade of materials used in the ingredients. [ 22 ]

Sabinsa’s clientelle consist of Fortune 500 food and beverage manufacturers, internationally-renowned multi-level marketers, and hundreds of companies of all sizes that market tablet-, capsule-, gummy- and powder supplements to the burgeoning nutrition section shelves of health food, specialty, and mass market retailers. They range from independently or family owned businesses to publicly traded, so there are a variety of corporate cultures with which they interact. Synchronizing with the Market Trends To keep abreast with the fluctuations in market trends, Asha finds it indispensable to have frequent in-person conversations with their clients and prospects, at their offices and industry events. Discussing their product development interests, or even challenges with the usage of the company’s ingredients, is always enlightening, and has oftentimes led to new or improved offerings in Sabinsa’s portfolio. Asha has a keen interest in looking at general business news, legislative issues, key statistics and research from their industry’s trade journals both online and in print, and there’s plenty of good insight to be found on LinkedIn groups and private forums. She also acquires great information from podcasts and webinars. The company considers the Research and Development process to be pivotal. Thirty years ago Sabinsa was founded when Dr. Muhammed Majeed saw an opportunity to bring pharmaceutical-style scientific rigor to Ayurvedic ingredients. This approach led to novel and patented ingredients for a wide range of health uses, from anti-aging skin benefits to weight management. Sabinsa offers over 140 ingredients today, with an IP portfolio of over 220 active patents in multiple countries. Transformation for Startups The growth of a number of start-ups in the health and nutrition industry over the years has been astounding. Whereas, thirty years ago there weren’t more than hundred strong dietary supplement brands carried within brick-and-mortar health food stores; today it is estimated that there are more than 16,000 dietary supplement brands on Amazon.com alone. Some of those brands are marketed by sole business owners that practically became overnight success stories. So, the connoisseur has definitely seen a revolution in the dietary supplement industry in terms of distribution of products. Business such as Costco have also contributed towards massive growth of brands that were just an entrepreneur’s dream a couple of years ago. The State of the Industry While there are some interesting potential regulatory and legislative dynamics taking place in the US natural prod[ 23 ]

ucts industry at the moment, the industry is continuing to experience positive growth due to consumers’ interest in a more holistic and personalized approach to their health and well-being, including incorporating dietary supplements. In fact, a 2018 consumer survey commissioned by the Council for Responsible Nutrition (CRN), and conducted by Ipsos Public Affairs found that 75 percent of the US adults take dietary supplements compared to just 65 percent ten years ago. In addition, the herbals/botanicals category, where Sabinsa especially excels, notably increased in popularity with 41% of supplement users reporting consumption of them over just 28%, five years prior. And in this growing category, turmeric is the second most popular supplement, and they at Sabinsa are immensely proud of the fact that they offer the most clinically studied turmeric brand, Curcumin C3 Complex®. Era of Digital Technology There’s no doubt that digital transformation has mainstreamed, and it has widespread application across numerous industries. Technology investment and the various opportunities available are continuous discussions in every company. A sister company within the Sami-Sabinsa Group- Edkal Technologies- offers digital engineering, cloud computing, enterprise business applications, process automation and analytics in the pharmaceuticals, life sciences and other sectors, and so Sabinsa is beneficiary of Edkal’s services. They have also updated a multitude of ways by which they communicate and market their products to take advantage of the new technologies. For additional transparency throughout their supply chain, they are currently evaluating the possible addition of blockchain technology with the third party vendors. Opportunities for Women On a domestic level, Asha is elated to witness women’s positions, and attitudes towards them, evolving for the better, but research tells us there’s still a long way to go. However, at Sabinsa they have had a respectable balance of gender representation from top to bottom for years. In fact, in their industry, they were the first to appoint a woman as their resident director of Sabinsa in Japan, nearly fifteen years back, at a time and in a society that where such an idea is uncommon. The Workforce Sabinsa recognizes that if their employees are happy and content, then their clients too feel the same. They consider that every member of the organization is a part of their family, and show each other respect and appreciation daily. They encourage open and honest communication, and Sabinsa’s management has an open-door policy to discuss any issues employees have at any point of time. They support a safe and healthy workplace, and offer competitive wages and benefits. In turn, the majority of their employees have been with the company for a decade or more. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

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Business Connect Team • Indian Tourism is about 15 Lakh Crore INR business in comparison to the Global Tourism, which is about 83 Lakh Crore INR business. • The Foreign Tourist Arrivals (FTAs) in India is expected to reach 3.05 Crore by the year 2028, which is a source of Foreign Exchange Earnings (FEEs) through tourism. • By 2020, the medical tourism industry of India is expected to reach 62,379 Crore INR with the introduction of “E-medical visa” for 163 countries. India is the world’s 7th largest tourism economy in terms of GDP. With the recent advancement in technologies, availability of a number of mobile apps (Make my Trip, IRCTC connect, GoIbibo, Red Bus, etc.) and access to online booking facilities on smartphones, the tourism business is advancing ahead for a leap in the 21st century in developing countries. Entrepreneurship in the tourism industry has a big role in economic development and expansion. Indian Travel & Tourism Market is expected to grow at a CAGR of about 7% by the year 2021. Tourism is one of the best business opportunities for budding Entrepreneurs who are planning for a Startup, because, in the modern education system educational tours, excursions, expeditions, training, and workshops have been given great importance to developing creativity in students. Travelling has always been a fascination for the human being. In recent years, India has become a hub for medical tourism due to the easy availability of highly qualified and experienced doctors along with trained staffs at an economical price. With the involvement of good planning, governance, statistics, and marketing research the industry has gained attractive features. India has diverse holdings of niche tourism products-cruises, wellness, adventure, medical, sports, MICE (Meetings, incentives, conferences, and exhibitions), film, rural, eco-tourism & pilgrimage tourism. Along with pleasure, the industry has also great potential for providing employment to people belonging to different sectors at a significant level; presently it provides 20 Crore employment. What’s so special about the Tourism Industry in India? India is a wonderful land, rich history and has a vast geographical and cultural diversity (In 29 states, 780 different languages are spoken in India), from the snow-capped hill stations of Kashmir to the seashores of Kanyakumari, from the Great Rann of Kutch of Gujarat to the hills and valleys of Sikkim. Tourism in India is the primary revenue generating industry. Maharashtra, Tamilnadu, Delhi, Uttar Pradesh, Rajasthan, West Bengal, Bihar, Kerela, Karnataka, and Himachal Pradesh are the top visited states in India by Foreign Visitors. For the creation of tourism infrastructure in the country, Government has planned for two major schemes viz, Swadesh darshan scheme, 13 thematic circuits in the country have been selected and PRASHAD (Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive). Creation of “Special Tourism zones” by the government has diversified the tourism experiences along with the creation of livelihood improvement of standards of local communities living in those regions. A 24×7 Toll-free multi-lingual tourist infoline (1800111363) in 10 international languages other than Hindi & English is being run by the Ministry of Tourism for providing information to the domestic and international tourists. India’s travel and tourism industry have vast growth potential. According to a recent joint study conducted by Assocham and Yes Bank, India’s travel and tourism industry are expected to expand soon with the augmentation of the E-visa scheme which is expected to double the international traveler’s inflow to India. Entrepreneurial behavior is a dynamic process that evolves over time by meeting people of different professional backgrounds. So, it’s very important for Young Entrepreneurs to travel regularly to learn business tactics, strategies and for better understanding of human behavior to excel in business, which you can’t learn sitting with your laptop or computer or discussing with colleagues! [ 25 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CHIRUTHA DALAL

The Stupor Of Woman Leadership In The Business World

Yashika Sabharwal | Business Connect Women, around the globe, are thriving in the entrepreneurial sphere. Despite the ocean of hurdles, they are bypassing all with the utmost gallantry. To touch the zenith, they are putting their hearts and souls into the work they do. One such paradigm of a woman entrepreneur is Chirutha Dalal. She is conquering the business world with indomitable spirits. EXCURSION OF AN ENTREPRENEUR Whirling in the swing of lows and highs, the entrepreneurial journey of Chirutha’s is full of amazement, learnings, hardships and growth. Talking about her academic life, the tycoon has done bachelors in Computer Applications. Afterward, she worked in one of the organizations as a UI/UX person, where she met the skilled co-founders of Pay1. From there, the expedition of entrepreneurship www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

got its ignition. Chirutha always had a keen desire to start something of her own; thereby, after a splendid collaboration, she had put her dream into reality. In 2010, with her team, she incepted a startup known as ‘SMS TADKA’, with the prime objective to offer content. People used to subscribe to the content such as jokes, cricket alerts, NEWS, etc. via an SMS service. In the local market, they did outstandingly well, but they had to grow their business dimensions by boosting its scalability. The challenge was to organize the unorganized retail segment and to do the same the company had to make the solutions widely acceptable amongst the users. ; After a deep analysis, they discovered that there were no solutions in place for organizing this segment at that time. From there, the entire idea of Pay1 came into existence. [ 26 ]

INSIGHTS OF THE COMPANY The organization ‘Pay1’ deals with the kirana stores / mom and pop stores, thus, creating a plethora of micro-entrepreneurs. They are achieving it through a multitude of services on platform such as Pay1 Merchant, which provides services like recharge, bill payments, money remittance, Pan card which is a G2C service, Insurance, term plans which are related to cardiac insurance. Pay1 Travel empowers retailers to book the air tickets, train tickets, and hotels at an affordable price for their customers, and Pay1 Digi allows the retailers to accept Digital Payment through AePS and mPOS services. The formidable company operates on B2B2C model, where they meet the needs of retailers.

responsibilities in the operational department. But, as a warrior, she is overcoming all of them, and emerging as an epitome of inspiration.

The Company pays indispensable heed to the Research and Development process for the organization to flourish and empower the market. Today, the company has more than sixty thousand active retailers and more than three lakh merchants on the platform. To make the product stable and to improve its usability the company checks it’s proper functioning at the retailer’s end along with extensive market research.

The stupor of ambition is accredited with a couple of prestigious awards such as Women in Fintech Award 2019 and Women Achiever’s Award 2017.

INCREDIBLE WORKFORCE The company supports an exemplary working environment for its employees so that they can put all their energy into their work. It emphasizes on ‘Open Door Policy’, with the aid of which employees can freely communicate with the top management. The other quintessential factor is the ‘trust’ over the employees, which gives liberty to the employees for experimenting and developing ownership. Currently, more than two hundred and twenty-five employees are associated with Pay1, and all of them are quite passionate about the work they do. There are a number of growth opportunities that the company provides to its workforce. The amazing part of the organization is that most of the employees who are working on the top are women.

SPLENDID ACHIEVEMENTS The company has unfurled the flag of achievements. It has more than three lakhs retailers, and is present in more than three hundred and fifty cities. Every day the company deals with a transaction volume of more than Rs 8 Cr including all the services. Pay 1 has more than twenty services onto the platform, and these services are getting overhauled with new features on a day to day basis.

INSPIRING WORDS The cognoscente has learned in abundance from her father. In the expedition of life, he met with a multitude of obstacles, which he faced with vigorous spirits. The lady entrepreneur has adopted the same attitude in personal and professional realm. To pass on an inspirational note to the aspirants from business world, she says,” “Believe in yourself, and never lose hope, whatever be the circumstances.” Chirutha believes in motivating and encouraging the talents in the company, which in turn, helps them to leverage the confidence for achieving the desired outcome from their employment.

There are beaucoup of events organized by Pay1 such as tours, birthday celebrations, festivals, cricket league, etc. to rejuvenate the spirits. PATH FULL OF DETOURS Chirutha deals with the Operations department of the organization. Being from the UI/UX background to work in the operational department was a challenge The industry, in which she is excelling, is purely a male-dominated domain, and being a female entrepreneur, it was difficult to deal with the vendors, and negotiate with them on a daily basis. Initially, the roads were full of crosses, but gradually, they understood the process, and with time showed interest to collaborate. Even in the trajectory of operations, there is extremely less percentage of women. So, for Chirutha, the number of roadblocks in the operational arena was more in comparison. Tackling people is one of the most crucial [ 27 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

MOHITA GUPTA

Chief Business Officer

The Power of Purpose

Yashika Sabharwal | Business Connect

How Deccan Health Care Is Championing Health and Fitness in the lives of Consumers through Nutrient Pills

Establishment of the company with its purpose, and the role of Research and Development process Dr M P Gupta, a bio-scientist and an ace entrepreneur, has laid the foundation of the colossal organization Deccan Healthcare Limited, a BSE listed company, with its purpose “Stay W.O.W, Stay Healthy”. With an exemplary vision, he foresaw an opportunity in the market of ‘nutraceuticals’—a fancy term used to describe foods with medicinal properties and nutritional supplements; complementing his passion towards preventive healthcare. Rising health care costs, sedentary lifestyles, and ageing population is pushing the people towards preemptive health care measures. Dr M P Gupta was also quick to realize that, India, with its abundant reserves of natural raw materials like herbs, spices, fruits, and flowers, along with its rich history of Ayurveda and related sciences, Deccan Health Care could become a leader of natural nutraceutical products reaching consumers across the globe. Passionate about food and nutrition research, he got cracking with a team of scientists, engineers, and technologists. His association with Tata Group, had familiarized him with the best-in-class manufacturing practices through technology know-how partnerships forged with globally renowned companies; so he hit the ground running. In the early 2000s, DHCL launched the first of its kind product in India, Oxyflax® Global Nutrient Pills, created using the humble flax seeds that are often consumed in www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

rural India because of its high fiber value. The Company uses a specially cultivated version of flax seeds treated in laboratories to super-critically extract Omega-3 and other essential fatty acids, the valuable compounds with proven health benefits. Afterwards, it scientifically encapsulates the formulation in soft gels, and is sold as Oxyflax® Global Nutrient Pills to consumers. Deccan Health Care Ltd (DHCL), the nutraceuticals and Consumer Wellness product Company leverages its fast growing e-commerce platform “BE YOUNG” (www.beyoungstore.com) and its exclusive export brand “STAY YOUNG” to sell its products across the globe. On the back of a vertically integrated supply chain, world-class R&D and manufacturing facilities, and a dynamic corporate management, Deccan Healthcare Limited envisions itself as a global leader in the FMCHP industry in the near future. “We have top-notch quality, Pharma-grade manufacturing plant, which is rare in this space. Most of the Indian companies don’t adhere to such standards ” states Mohita, Chief Business Officer of the company. Over the years of operations, Deccan Health Care has been producing scientifically validated products by the brand name ‘Be Young’ in India. A biological available form of Curcumin found in turmeric, formulated and branded as BE YOUNG™ - Curcumin C3 Complex Plus™ Nutrient Pill, which supports healthy ageing, is one such [ 28 ]

popular product. In various districts of Punjab, Haryana, Uttarakhand, and Himachal Pradesh, growers are engaged in cultivating special variety of yields. Partnered by Deccan Health Care, the farmers’ produce is shipped to state-of-the-art manufacturing facility in Uttarakhand where scientific formulations are produced by the Hyderabad-headquartered company which are sold in India, and then exported to markets in the Kenya, Mauritius, USA, Poland, Mozambique, Latin America and others. “Control over the supply chain right from the raw material stage is a key USP of DHCL” states Mohita. Solution of a complex problem, and challenges faced in an expedition Mohita believes that through understanding of any problem will help you resolve an issue with more ease. A lot of times, especially in the healthcare world, everybody is trying to identify the magic medicine that targets a single trigger. But, that’s the exact reason there hasn’t been a drug that holistically and indefinitely ends a problem. You can’t zero in on one specific trait or symptom, you really have to solve for a number of causes. Similarly, when it comes to hair loss, blood pressure, bone, and joint problems, decrease in libido, and other lifestyle linked diseases, disorder, and disability for men and women, there are several causes that disrupt the natural body cycle. Basic food and medicine only act as a temporary band aid for nutritional deficiencies, which is simply not enough. For example hair loss and thinning hair means your body is imbalanced and there’s something off, because hair follicles are mini organs, and they need to be constantly nourished with nutrients. Since inception, the Company worked on the ingredients. It decided to identify these root triggers that play a role in disrupting the nutrition cycle, then rigorously tested how the unique product formulations can target them, and what specific ingredients solve for each trigger. Then, the Company developed individual partnerships with farmers who specialize in raw-materials that it can source to extract single ingredients that actually have the superior quality and bioavailability. Deccan Health Care decided to source its own raw materials because the company wanted to control the entire process. Undoubtedly, the ingredients it has chosen to use are incredibly expensive. That’s the prominent reason others can’t do the work which the company does. Expression on women participation in the entrepreneurial world Aspiring business owners face an unfriendly forecast: around 20% of small businesses fail in their first year and 50% don’t survive past five years. It goes without saying that for women entrepreneurs, gender barriers can interfere with these already dicey prospects. Yet, with their plight, women are creating encouraging momentum. Determining how the Women owned companies perform in comparison to those run by men is a nuanced undertaking, but recent research suggests women entrepreneurs are just as successful as their male counterparts. Mohita believes that women entrepreneurs are succeeding de[ 29 ]

spite a multitude of obstacles and odds that are stacked against them. She states, “Who underestimates women entrepreneurs in the first place? And if they’re pacing with men, doesn’t that mean we’ve already made a heap of progress and can relax for a second? While the progress is promising, it’s still incremental. In the nutraceutical sector, we’re operating in a space where women are egregiously underrepresented.” Milestones and Achievements of the Company The formidable organization has won a numerous accolades with a remarkable showcase of performance. The list of splendid achievements are: • National Institution for Transforming India, a policy think tank of the Government of India has ranked Ms. Mohita Gupta in Top 200 Women Transforming India • Top-100 SMEs in India, SKOCH Order-Of-Merit • Sustainability Solution Provider Winner, India Sustainability Summit & Awards 2019 • Honoured as Speaker in the Scientific Session, 70th Indian Pharmaceutical Congress 2018, organised by IPCA • Woman Entrepreneur of the Year 2018, Future Woman Leader Summit & Awards 2018 • Brand of the Year 2018 Health Supplements, The CEO Magazine • Certificate for supporting Gender Diversity with Asian Women in Leadership Summit • International Gold Star Awards For Talented Personalities, Global Achievers Foundation • Sustainable Product Innovation Award, Global Sustainability Leadership Awards • Leader with a Purpose Award Leadership Summit & Awards 2018 • Best Fastest Growing Online Nutrition Store, ASSOCHAM & Ministry of Ayush • Best Wellness Brand, ASSOCHAM & Ministry of Ayush • Fastest Growing SME of the year- Large Size, SME Business Excellence Awards Certificate of Excellence • FIDSI Privilege. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

SEVEN TIPS TO STAY BALANCED IN YOUR BUSINESS AND LIFE: How two important factors of life should be inter-related

Business Connect Team

Once a little boy entered his father’s room. The kid politely asked him how much does he earn in an hour. ‘Rs. 500’ replied his dad. So the child requested for Rs 300. Father got angry at the child for disturbing him and replied that he wouldn’t give the boy any single coin to buy a stupid toy or a video game. The child left the room quietly. After a while when the Dad realised that he shouldn’t have reacted, he walked to his son’s room quietly and happily handed him Rs 300. The kid became very happy and ran upto his desk, took out some crumbled notes and gave it back to his father saying thats this is Rs 500 for you. ‘Can you please come home an hour early tomorrow, I want to have dinner with you’.

A lot of time we become so occupied in our life that we are not able to manage the work and the family life. Your family requires your time. So does your business. You need to attend a parents teacher meeting and you absolutely can’t miss the project deadline. Your wife needs you to patiently have your breakfast, shop for the family needs, occasionally go out for a movie, help her in the household chores and your work has it’s own set of expectations. A lot of businessmen struggle to find out the right mix. Yes, in a real world magic doesn’t work. The good news is, planning does.

Here we share seven tips you can follow to stay balanced in your business and life 1: Plan out your day: A well planned day gives you adequate time to manage your work. Yes, some days you may have an emergency meeting which possibly goes on longer than expected, yet on most occasion, a thought out day make things easier to manage. To plan out your day, all you need is your smart phone. Go to your calendar and set up the meeting time. Utilise your note making section in your phone and write down your day. 5-7 minutes of investment in planning ahead saves a lot of time. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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2: Meditate: Don’t worry about doing it right. Just sit in a quite place, close your eyes and concentrate on your breath. This is one of the best ways to keep your anxiety under control and increases your productivity immensely. 3: Stay Positive: There’s much negativity around. Entrepreneurs need to stay positive and keep away from distraction. One good way of doing this is to watch, read and discuss good news. Discuss ideas, not people. Pick up your phone and talk to a good old friend. Step out and play a game of badminton. There are so many good things happening in your life. All you need to do is to look at it differently. 4: Prioritise things: Know your duties and prioritise them in oder of urgency. Saying No to an extra project doesn’t mean you are giving up. It means that you are self aware of your responsibilities and is not willing to take on a duty as of now which you won’t be able to do it qualitatively. Prioritising stuffs will not only help you save time, it also increases your focus on important projects. This counts for a happy life. 5: Disconnect: While business men have no fixed start and stop time, yet you need to bring this up in your to do list that there has to be a time when notifications in your mobile phone is turned off. Interact with your family member. Have a good conversation. Know their interests. Help a child in the family to complete his school project. This is a great technique to rejuvenate your mind. 6: Stay Healthy: Your business is entirely dependent on your health. Just like a vehicle doesn’t move forward without petrol, a plant doesn’t grow without water, a child isn’t educated without school, similarly your business wont survive without you. You absolutely need to take care of your body. Do not skip your breakfast. Have regular meals and eat a light dinner. 7: Be clear with your vision: Last but not the least, you need to know what you are working for. Lack of clear vision has been a reason for a downfall since ages. Write down your dreams and see them everyday. This keeps the motivation high.

The more balance you have between work and life, the more will be the happiness and higher will be the success. [ 31 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

IMPARTING A VISIONARY EDUCATION Kriti Anand | Business Connect Women are now excelling in all fields of business and life. They are proving themselves at every step of the way. Naina Jain, a science graduate from IILM, University of Bradford, has proved that whatever women put their minds to, they can excel in. She became the Additional Secretary of MD International School, Bijnor at an exceptionally young age of twenty four. In her year-long tenure at school, she has skillfully implemented the vision of MD International. Her contribution to the growth and development of the school has been immense. She helped to broaden its vision as well as modernize the infrastructure with her innovative mindset. A Look at the School MD International is a dream come true for many parents at Bijnor, Uttar Pradesh. It is the brainchild of Mr. S.K. Jain, a well-known industrialist-turned-philanthropist, and the head of a renowned business group. The flagships of his business group include Mohit Paper Mills Ltd. and Jain Distillery. The school is dedicated to his late wife Mrs. Manorma Devi. It is functioning under the aegis of Manorma Devi Memorial Charitable Trust.

“There are presumptions that you live off yours family’s reputation, but the most important part is you are there. I am more than willing to put in the work to create my own space and also it’s important to have reality check on your own capabilities as they help to grow and learn.”

Naina Jain

Additional Secretary M D International School, Bijnor

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

It has been a long cherished desire of the people of Bijnor to have a complete school that can provide a matching environment to compete with the big town institutions of Delhi and Dehradun. MDIS is fulfilling the dreams of the people of Bijnor, and is all set to stand up to their expectations. The school is ranked Bijnor’s number one co-ed day school in the EW India School Rankings 2018-19. This K-12 school is CBSE-affiliated and has 2,982 students and 105 teachers on its muster rolls. Infrastructure facilities include smart classrooms, well-equipped labs, dance, art and craft rooms, indoor gymnasium, multipurpose ground and electromagnetic shooting range. Over the past decade, there have been a number of changes in the education space that have revamped the landscape of the industry. [ 32 ]

Institutions are making lots of efforts to customize the students’ experiences and are changing their processes to become more student-centric. This trend is bound to increase manifold in the future as academic structures, processes, and institutions are set to be further transformed by emerging technologies. But now most parents want children to have the best possible global education with greater exposure, something that they may not have been able to get themselves. MD International is providing all this to students and their concerned parents. Within five years of its establishment, MDIS has attained its full capacity of students of around 3000. Moreover, the school has received many awards and recognitions for its pursuit of academic, co-curricular and sports education excellence from several organizations including the British Council, Education World, Education today, Brainfeed, AKS, Asia One and so on. Her Journey as a Woman As a woman, Naina has her own views about the struggles women have to face in man’s world, and how to overcome them. She reiterates how most of the businesswomen who have attended networking events can relate to this scenario: you walk into a crowded seminar and can count the number of women present there on one hand. Naina believes that remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations. Women should never confer to a man’s idea of what a leader should look like. She states that, “There are presumptions that you live off yours family’s reputation, but the most important part is you are there. I am more than willing to put in the work to create my own space and also it’s important to have reality check on your own capabilities as they help to grow and learn.” It is now clear that women have equal capabilities to attempt and to work, but the culture and society have suppressed women and bound them to domesticity. However, times are changing, and men and women now cooperate in various areas of life. Progress and career achieved by women are not given to them on the basis of sympathy; it is a matter of struggle, and added to it is the struggle against gender discrimination or distinction. Having a career encourages women to have strong wills and a different focus, which were not a demand for women earlier. Burden and responsibility of a female leader or other career women are huge. Women usually not only have a career, but also the responsibility to be a housewife at home. Such responsibility, indeed, is not imposed upon men.

Futuristic Ideas for the Future of the Education System Naina’s familiarity with relevant technological development has brought to the MD International School development and modernization. Artificial Intelligence and robotic process automation are capable of speeding up production, ensuring better quality control and, ultimately, increasing company revenues by many hundred percent. Internet and AI are already familiar to most of us. But the future will take them even farther. She states that Cloud Storage can be used to store data and use the built-in data labelling service to label our training data by applying classification, object detection, and entity extraction, etc., for images, videos, audio, and text. The labelled data can also be imported to AutoML and used to train a model directly. DevOps and agile development, new-generation processes and techniques that work hand in hand in developing, testing and distributing software of all types, have been in the IT business news continually for about the last half-dozen years. It’ll become harder to ignore the database. It’s not static and it can’t be done some of the time. The whole purpose is to change and evolve over time. DevOps is about identifying friction that is slowing down software. Her recommendation is to start with completely understanding what the application needs to achieve for the business: future education system will be unleashed with the advent of a standardized rapid courseware-builder and a single point global distribution system. Technology can often be a barrier to teaching and learning. Naina believes that Cloud will go a long way in removing this barrier, and that the future of technology in education is Cloud.

Naina has been recognized for her efforts to bring about a change in the social and educational system at a young age. She was awarded the Best Young Director of the Year Award (Below 40 years) by GECL, and the Most Promising Young Woman Award for Excellence in Women Entrepreneur category by Global Leader Foundation in 2018. [ 33 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Create Thy Prodigious and Formidable Brand with an Audacious Personal Branding Coach

Nandita Pandey

Nandita Pandey is an ace Personal Branding Coach and a phenomenal Image Consultant. She is the Founder and Director of Strata Vision Pvt. Ltd (SVPL) and also the Chief Image Consultant of Prismatic Image Consulting. She endeavors to help a number of professionals, brands, CEO’s, celebrities, and elites to stand out from the crowd. Excursion of Nandita Pandey as an Entrepreneur The cognoscente has acquired an enriching experience in the corporate sector, where she worked strenuously with a plethora of ace professionals and entrepreneurs. Somewhere in the heart, she had an immense desire of being an entrepreneur. Henceforth, with vigorous spirits and immense efforts, she became an astounding entrepreneur, who is thriving phenomenally in the business world. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Keep faith in your hearts, and just move on to excel

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xcelling triumphantly in a multitude of spheres, some majestic and alpha women are creating an aura which incites people to notice their magnificence and charisma. In fact, their personalities are the mere reflections of the incredible image, they possess. Standing on the same pedestal, Nandita Pandey, a stupor of magnetic personality and inspiration to a multitude of women. Despite a plethora of obscurities, she emerged as the ‘RISING SUN’ in the entrepreneurial world.

Rashi Saral | Business Connect

Nandita Pandey

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Nandita Pandey hails from North India, but she is currently working as a Branding Coach in Chennai. The superlative entrepreneur works on creating the personal brand and image of leading entrepreneurs, individuals in corporates, celebrities, politicians, etc. She inculcates in her clients the attributes, which are required by a potent leader, so that they can lead their personal and professional lives in a more fulfilling and positive way. She nurtures the quintessential qualities and values for constructing the formidable image of the clients, so that they can confidently represent themselves anywhere in the crowd. Basically, the connoisseur coaches the executives on Appearance, Behavior, Communication Skills, Digital Presence and Etiquette, which indeed are the indispensable traits for creating a powerful and exemplary brand. The magnate trains the clients in networking, which includes growing relationships in their businesses or corporate sectors for magnifying the growth and expansion. Additionally, she imparts a knowledge of all essential business ethics and values, which are the utmost requirements for an empowering leader. The visionary says, “To be seen as a leader, you ought to behave as a leader.”Additionally, she is collaborated with beaucoup of dieticians, dermatologists, dentists, etc., whom she referred to her clients for respective services.

Journey with Twists and Turns The trajectory on which Nandita walked was full of detours and crosses; but with an incredible strong will and support of her husband, she bypassed all. Before starting the voyage to entrepreneurial world, she suffered a huge loss in business, due to which the family had to sell one of the houses in Delhi. Whereupon, this was a turning point in her life, which fuels her to start an expedition of entrepreneurship.

Women Participation The effigy of inspiration is incredibly motivating other women to do whatever they believe in. They ought to push themselves, and create a life of their dreams.

At that point, turning back to corporate world seemed a safe and an easy option to her; but she decided to step out from the comfort zone, and carved a professional path on her own terms. With a firm faith and belief, she progressed. Failures ignited her spirits to turn the odds into opportunities; thereby, she made a conscious choice to focus on proactive goals, instead of seeing the grey side. Nandita was always a stupendous performer in the corporate world. The company always trusted on her credibility and potential. She used to represent the company in colleges and campus recruitment, but nobody knows when the wheels of life would take a sudden turn. Same happened with the tycoon, from her hands, the opportunity to represent the company on an international platform was taken away; that was quite shocking for her. There was no question on her competency, but the management could not find her apt for representing the company internationally, because in their opinion, she did not know how to carry herself. This was a tight blow on her confidence. Since that day, she decided to work on herself, and paying heed to improving the overall image, by enrolling herself in different image consulting courses. In this way, she embarked on the entrepreneurial journey, and became a leading Personal Branding Coach. But, that was not an end to the obscurities; there were more challenges awaiting, which she encountered

Nandita believes that women are quite empowering and domineering in the entrepreneurial realm, and they can doth wonders if they believe in their hidden treasure.

According to her perception, nobody can stop women from excelling; it’s their life choices and decisions which either push them forward or impede their career graph. Henceforth, they are the creators of their destinies.

during the commencement of entrepreneurial excursion in Chennai. As, she was a Personal Branding Coach from Tamil Nadu, so people from metropolitan cities such as Delhi, Mumbai, Bangalore, etc. doubted her caliber, but she won their trust with her personalized solutions and exemplary services. The other indispensable attributes are her confidence and presentation skills, which play a pivotal role in creating the unbreakable trust of clients. The magnificence of her aura leaves an astounding positive impact on the people. There are numerous magnetic qualities which the lady possess. One of them is active listening. She is quite a good listener, and with this skill, she listens to her clients quite attentively and patiently. Afterwards, she offers customized solutions with a deep research and analysis. Adding to the list, she acquires an in-depth knowledge of various companies, which actually impresses the clients, and incites them to work with Nandita. Talking about the challenges, the other constraint was language; she found it extremely difficult to understand the local language of Chennai, but somehow with the passage of time, she cope with it. [ 35 ]

Futuristic Plans and Spellbound Achievements The ineffable has great future plans to achieve as she wants to spread the horizons of the business which include creating own label of uniforms, brands, starting a multitude of courses in institutes. There are several skill development courses, which she is planning to launch in the colleges. The pioneer is accredited by a plethora of awards and recognition for her contribution in the business world. She has won Super Women Achiever Award during the World Leadership Congress Award, Woman Glory Award in Personal Branding, and World HRD Award for Personal Branding. Additionally, she is the author of incredible book ‘Dressology-The Science of Power Dressing’. Her paper on ‘Effects of Indo-Japanese Work Culture on Indian Employees’ was published in American Journal of Psychology. At last, Nandita states, “Believe in yourself and the world will believe in you.”

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

8 Ways to BOOST Your CONFIDENCE Instead of telling yourself that you can’t do anything, look at the things you can do better.

Business Connect Team Negative thinking is a disaster for Self Boosting and confidence development, especially negative self-talk, can terribly affect your self-confidence and esteem. Think positively, even if you don’t quite feel to do it. Instead of telling yourself that you can’t do something, try to look at the things you can do with happiness. All you need for this is, Start focusing on finding solutions instead of brooding yourself over your problems. Remember, positive energy results in positive outcomes. Smile and laugh more, and spend time in the company of happy people. “Self - Confidence is a positive mindset that requires effort to maintain, no matter what the situation you’re in” Perhaps these are very simple steps that can help you out:

2. Drink water

1. Be more active - workouts: Staying active physically and mentally both ways can keep you always upward from falling. Now, tell yourself to invest in your body. Step into it like incline and get moving to boost your stamina, similarly, stamina will boost confidence. You can easily practice your speech or presentation while you walk on a trade mill and cycling bike. As you can easily see, it doesn’t seem to be difficult to give you confidence a little boost every day. It all depends upon widening your mind and making more conscious choices about how can you think and what you do for it.

Water clears your mind and system. You’ll think and perform better when you are super hydrated. Every day drinking Water habit reduces bloat. Well, half your body weight in ounces. A healthy person needs to drink 30 to 50 ounces of fluid per day. Drinking water or juices and eating water-rich foods such as salads, fruit, and applesauce will affect your confidence very fast.

3. No alcoholic beverages: Don’t worry, you can do it. While the glass of wine may seem to de-stress you, it adds empty calories to your diet and encourages you to make bad food choices. When you eliminate such alcoholic things like wine or beer, you might lose a pound or two without a lot of effort with good health. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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6. Meditate:

4. Eat more; eat better:

Whether it’s a morning meditation, extra stretching after a tough workout, or just simply closing the door to your office and sitting in silence for 15 minutes. Quieting your mind every day will reduce stress, which reduces the stress hormone cortisol in your body that can slow your metabolism.

Eat your meals on the go, or not until later in the evening. When you don’t eat all day, you feel destined to overdo it. Busy business persons have less time, for a sit-down meal. Try to aim for 2-3 larger meals and 2-3 healthy snacks per day. Eat more leafy plants than meat products. Load up your meal on filling fiber. And, never be afraid of healthy fats as they not only taste good, but they satiate your hunger.

5. Timely Sleep:

7. Dress for success:

Sleep is almost more important than exercising and being healthy for the booster confidence machine, you will be most confident whenever you go after a better sleep. Aim for 7 hours a night. Shut off the phone, TV and other distractions and let your body recharge by timely sleeping habits.

Yes, you heard it right. This Might sound like very ‘Cliché’. I said go shopping and look best and feel better. When you care about your appearance better then you tend to feel better for no matter what situation you feel after it, you will be confidence boosted after shop. For now, you want to look your best, and buy clothes which fit well. Clothing doesn’t communicate confidence much but proper grooming can, a fresh hair cut or some spa-like pampering yourself can create a big difference

Start with the little baby steps, and don’t expect too much from you in one go and don’t try to be comfortable overnight. Stepping out of your comfort zone need time and by stepping out from it you will achieve the goals confidently. With time, you’ll slowly extend your comfort zone. Try to boost your self-esteem, whether it is like trying to a new style of apparel clothing or starting a new fitness program. Do whatever you can to make yourself truly happy and proud of being you. Remember all of the good qualities you have. As long as you have faith in yourself, and you’re happy, that’s all that truly matters. It may help to overcome and fears. Facing your fears is guaranteed to improve your self-confidence. You can approach it from either end. Build up your self-confidence, and you will defiantly get the success through the boost. [ 37 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

NEHA ARORA

MAKING DREAMS COME ALIVE

Rashi Saral | Business Connect

“Women have sat indoors all these millions of years, so that by this time, the very walls are permeated by their creative force, which has, indeed, so overcharged the capacity of bricks and mortar that it must needs harness itself to pens and brushes and business and politics.” Virginia Woolf Indoors no more, women are now finally beginning to harness their overcharged creative force, and making their presence felt in all fields: in writing, in art, in politics and in business. Neha Arora, Co-founder, Partner and CEO of Var Vadhu Weddings, is one such epitome of women’s creativity and business acumen. Her Wedding Planning enterprise, Var Vadhu is a team of wedding architects who plan, curate, design, and conceptualize the weddings of their clientele’s dreams. With a decade of experience in the wedding business, they have brought over a 100 iconic dream weddings to life and every wedding has been exclusive.

NEHA ARORA Co-Founder, Partner & CEO www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Var Vadhu has won quite a few awards in the last decade in the wedding industry. For them, every successfully planned wedding and a happy client is a milestone. And over the years, they have achieved many such accolades. From being the first Indian wedding planners to have planned a full- fledged seven-day cruise wedding for TV actress Deiya Sindhi to planning Esha Deol’s and Ahana Deol’s weddings, their work graph depicts the rise and rise of Var Vadhu as a company. At the helm of this company is Neha, who started working very early in life. She worked at the Oberoi Hotel as an intern at the age of 17, and as a corporate trainee at Hyatt at the age of 19. Her exposure to larger-than-life weddings as an hotelier at Hyatt made her realize that weddings were her true calling, as a field where she could explore her creativity. She accredits Manoj Gopalani (Partner & Co-founder of Var Vadhu) for encouraging her to do something better, to groom her creativity, and that is when she started her journey as an entrepreneur 11 years ago. Var Vadhu, House of Signature Weddings, thus began. From invites, trousseau shopping, venue selection to décor designing & execution they undertake all aspects of a wedding. Historic or contemporary, indulgent or simplistic, luxurious or budget planned, vintage or highly rustic, low key or large scale the team of Var Vadhu is proficient in designing and delivering to all kinds of client demands. They also orchestrate travel bookings, artists and celebrity management, gifting, photography, cinematography, and make up. Neha’s journey has no doubt been difficult, but behind her success story is her never give up attitude and an extremely supportive family. A wife, a daughter, a daughter-in-law, a mother and an entrepreneur all at once, she has mastered the art of multi-tasking and even when all hell seems to break loose at times. Even as it gets overwhelming ever so often, with everyone from her kids and in-laws to her clients and employees looking up to her, she has kept herself together all these years. Even as women deal with a lot more than men, Neha feels that the intensity with which women do things is very different from how men do it. The Indian wedding industry is dynamic and rapidly changing. Even though an expert in the field, to keep pace with it, Neha keeps herself informed and polishes her knowledge from time to time. Reading and [ 39 ]

being up to date with the ongoing trends and developments is her way of doing so. She constantly makes efforts to be a part of events, groups and organizations related to the industry. Keeping an eye on magazines and portals like Wed Me Good”, “Wedding Sutra”, etc, helps too. The wedding industry is as challenging as any other. Every couple is unique and so is every wedding. To reflect the variety and difference in them it is essential to research, understand and develop new strategies, themes and ideas. Today’s generation is smarter and has access to everything at the click of a button. Hence, it is extremely crucial to bring out something new to the table as a wedding planner that will awestruck the client as well as generate new business. Neha takes these challenges in her stride, and Var Vadhu Weddings do deliver. Neha believes that women today are shouldering more responsibilities and are more competitive. The wedding industry itself has some amazing women designers and planners who are working on fabulous projects. It is a matter of perspective, she says, but women can do anything and everything thrown at them. Treating her employees as her family, and working together as a team, Neha has made Var Vadhu a platform where everyone can work off each other’s strengths. In addition, equality allows space for creativity and brainstorming at Var Vadhu. “The women today are empowered and are empowering each other”, states Neha. Many women are nowadays breaking stereotypes and shouldering the responsibilities of handling a business with ease. Neha emphasizes that women are taskmasters. Women are strong willed and everything they do is with an intensity that cannot be matched. For women, running a business is often similar to running their homes. In the coming future, Var Vadhu aims at growing as a company and as an organization. They are taking steps to adapt to the changes. Be it rebranding themselves, revamping the website or bringing something altogether new to the table, the team believes that to adapt to changes is the best foot forward to creat new opportunities. Neha Arora trusts in the statement that the thing that matters the most is to be passionate about your work, and everything else falls in place. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Dr. NIKKIE GROVER: An Incredible Contributor In The Educational Arena

‘Leaders don’t create followers, leaders create leaders’ Illuminating the world with empathy and astounding work, women are progressing valiantly in today’s era. Whatever be the realm, from house to office, they are thriving unstoppably with incredible potential, patience and compassion. One such stupor of stupendous caliber is Dr. Nikkie Grover, who is enthralling in the entrepreneurial world. The exemplar of resilience is the Chief Executive Officer of the renowned organization ‘NG EDUWIZER PVT. LTD.’ Purpose Of The Company Dr. Nikkie Grover, many years back, started a consultancy named NG EDUWIZER. She, with her enriching experience in the educational arena, realized at that point of

Rashi Saral | Business Connect

Dr. Nikkie Grover CEO

time that there was no consultancy, which dealt with the senior position recruitment for schools and colleges. There was no specialized and standardized consultancy, which catered to the needs of the recruitment of Principal or Director in the institutes. The other concern was that people at senior level positions in schools and colleges, did not have the right source to connect for seeking the advice in times of need, pertaining to indispensable matters. Dr. Nikkie Grover mused on the issues, and came with a phenomenal idea of starting a small consultancy. The idea was to cater to the needs of recruitment, training of teachers, set up of schools, and also providing Legal Advisory services. As there

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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was no consultancy, which was specialized in the educational fraternity, NG Eduwizer grew and expanded. Then, it was decided to convert the consultancy into the Company. Henceforth, one year back, the consultancy became NG EDUWIZER Pvt. Ltd. That’s the reason of its expansion globally. Soon they are going to open the branches at Singapore and Dubai. They are providing quality services at a minimum cost or no cost. They take no money until the person enters the school or college after the placement, and started working over there. They follow the Be SPOKE approach.

Adopt A Girl Child Instead Of Aborting Her! It’s the harsh reality of India, especially the rural regions, where a girl child is abandoned by not all, but many. Without thinking once for ‘beautiful living beings’, people are leaving them on roads, in dustbins, etc. In metropolitan cities like Bombay and Delhi, the girls are advancing and achieving a lot, but the reality is quite opposite in rural India. It’s quite a saddened truth, and needs the indispensable attention. Dr. Nikkie Grover, as a beacon, raised her voice against a girl child abandonment. During her Research work in the rural part of our nation, she noticed this miserable condition of ‘a girl, and decided to work towards the adoption of a girl child. In India, if we talk about an Adoption of child, so the percentage of adopting a male child is quite great in comparison to a female child. Whereupon, the abandoned girls either die in the laps of Mother Earth, which means on the roads, or become the victims of poverty, malnutrition, sexual assaults, sexual trafficking etc. This gives a tight blow on the face of humanity, and raises a pivotal question on the absurd discrimination. On the serious notion, Dr. Nikkie Grover gave a suggestion to Richard, who is running the Global Goodwill Ambassador (GGA) organization. She wanted to take a step ahead and propagates strongly the message -to adopt a girl child rather to abort her. If people find abandoned girl child, then they give her to the nearby orphanage. The idea is to stop aborting a female child, and start adopting her. In this way, a girl gets a home, and life of happiness and joy. The adoption policies of a girl child also need certain changes. In our country, there is a multitude of stringent procedures to adopt a girl child. Government ought to make the procedure easy for the people in

case of an adoption of the girl child, so that anybody from anywhere can contribute towards this humanitarian cause. It does not mean if a woman is biologically fertile, then there is no need for adoption. “If you have an empathetic heart, and willingness to bring a change for at least one girl, then a life will be saved.” Dr. Nikkie Grover The magnate- Dr. Nikkie Grover is also contributing her part for the women empowerment. Uplifting other women and empowering them, so that they acquire the correct motivation and confidence to lead their lives with dignity and grace. Instead of slamming them down and demeaning their worth, women of today should act as the support system, so that their infinite potential can shine forth. She is a member of Women Empowerment Cell, and associated with its founder to encourage and support other women. She emphatically, with her beautiful thoughts, says, “A woman should adjust the other woman’s crown, instead of saying to the world that it is tilted.” The Cell also deals with a plethora of issues such as sexual harassment, abuse, violence against women, etc. Women who are going through these challenges can write to the respective cell, and then Women Empowerment Cell will put all the possible efforts to help them come out from the disastrous situations. Talking About The Accomplishments The Maestro at a very young and tender age, sipped the taste of success. At a very young age, she was appointed as the Principal of school, which itself a splendid thing. Dr. Nikkie Grover was always a brilliant child, so she advanced at a rapid

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pace in her professional and academic career. Now being a woman, it is quite indispensable to balance the personal and professional realms; therefore she, with vigorous spirits, maintained it. Being a mother, she had to resign from the reputed and well-settled job of the Principal, and ought to be at home to take care of her wonderful family. She took this challenge open heartedly, and proceeded. During this time, she did not lose touch with her professional career; therefore did a lot of Research and wrote beaucoup of articles. One of the influential articles, she wrote was ‘Cross Roads’, which was enlightening the worth of women, who are taking care of the families, and detached from the professional world due to circumstances or otherwise. According to her article- it’s okay to sit at home, and take care of the loved ones. This is one of the incredible services, which home makers do, and it’s their choice of living. This provoking article of her was quite appreciated by Chanda Kochhar, who is the former Chief Executive Officer of the ICIC bank.

Her articles were even featured in the renowned Newspaper‘The Times of India’, which is incredible. There is a multitude of awards, she is accredited by: • Woman Entrepreneur Award by GECL in 2018. GECL- Global Education and Corporate Leadership Awards • Best Start up Award by Blue Berry International • Best Director by IARE that is International Academic and Research Excellence Awards 2019 • In Femina Magazine April Edition 2019, NG EDUWIZER Pvt. Ltd. was listed among the top educators

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

The Exemplar of Ambition and Aspiration in the Architectural Arena Sugandh Bahl | Business Connect Prevailing stereotypes and countless biases related to women in our nation and across varied parts of the world, curb them to progress in the manifold of spheres. Despite of having a tremendous potential and capabilities, they are dooming somewhere in the gloominess. Fortunately, it’s is not factual for all the females, there are some undisputable spirits, who are breaking the existing notion, and sparkling exceptionally in their genres. Unfurling the flag of Women Empowerment, Poonam Jain is brilliantly progressing as a remarkable entrepreneur in the domain of architecture. With an extraordinary vision, she along with her soul mate founded Arch Point Consultants Pvt. Ltd. With a sense of humility, she owes a gratitude to her Master (Shri Kamlesh D Patel), Parents (Suresh Chand Jain and Shashi Jain), Husband (Amit Khandelwal), Son (Pratap Khandelwal) and In-laws ( Shri Om Prakash Khandelwal and Tara Devi Khandelwal) for everything, she has gained in this beautiful life. They rendered a stupendous support and motivated her to reach the apex on personal and professional fronts. Talking about the tycoon’s academic career, she accomplished schooling from Maheshwari Girls School from Science stream, and then opted for architecture as a core subject to seek career in. Whilst pursuing B. Arch at Aayojan School of Architecture, she met Amit- the love of her life, who is her husband now. The prowess entrepreneur liked his ambitious approach towards life and his philanthropic attitude. They completed their Bachelor of Architecture together, and then decided to start their own architectural consultancy services. As a woman, she had a great responsibility of taking care of her family, but for her, it was not a burden; as she considered it as the foremost duty. So, instead of sacrificing her career, and in order to take care of her family, she decided to figure out a way by which she could manage both with equal efficiency. Consequently, with the grace of God and co-operation of her beloved husband, she came to know about Heartfulness. The pendulum of balance in the entrepreneur’s life is brought by a stupendous program of Heartfulness –It is a simple and subtle practice of meditation that connects each of us with the light and love in our hearts under the guidance of Dr. Kamlesh D Patel known as Daaji. It focuses on living a life of contentment, by giving importance to all the aspects of life. It really helped her to grow as www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

“Being an architect is no more a gender biased profession now, since women are competing on the same platform, they definitely have to face the equal and breakthrough competition. But, hats off to them, they are doing great.” Poonam Jain Founder a person, entrepreneur and a mother. Carrying a light of unfathomable love and gratitude in heart, she is progressing and enlightening the world with utmost wisdom. Insights of the Company During the initial phase, the couple’s formidable organization worked on smaller projects, but now, after fifteen years, the company is a full-fledged architectural firm providing a plethora of services. The Company is named as Arch Point Pvt. Ltd., and was incepted in 2004. It offers consultancy services and almost all sorts of architectural and designing solutions. The ace organization has a team of highly competent and professional architects and designers. Its exemplary services can be broadly categorized into following categories such as Architectural consultancy, Interior designing, Townships and institutional designing, Landscaping, and so on. [ 42 ]

Along with offering innovative solutions for commercial and industrial projects, Arch Point has also offered VASTU and AURA oriented solutions for several residential projects. Arch Point has served a multitude of clients with diversified services till today. It has worked on beaucoup of projects such as townships, hotels, educational institutes, commercial projects, residential projects, hospitals, etc. Arch Point Working Methodology is “QUANTUM” Q Queries U User A Aesthetic N Neighbourhood T Technical U USP M Masterpiece Poonam says, about the workforce, “We treat Team as if they are working ‘with us’ and not ‘for us’.” According to Poonam’s perception, it is quite essential to take care of the interests and needs of the Team, and the company should make them feel comfortable, and provides the best facilities and infrastructure at work place. The fact is that ‘Team’ plays the central role in the success of any organization, and if they are not happy, then they will not turn out to be efficient. Arch Point takes various measures to ensure that its Team is comfortable and satisfied whilst working with the splendid organization. The prime factor which it considers is the workload. The organization distributes the work in such a manner that each member of its Team is able to accomplish it within a given time interval, without being stressed. Secondly, it ensures healthy and safe environment at workplace. The company also conducts awareness sessions, where it educates the Team about their rights. It also monitors infrastructure, and ensures that Team gets all the beneficial facilities such as better equipment and machines, hygienic and clean place to work, well-furnished workplace, etc. In addition to it, the colossal organization also takes regular feedback from its Team, and works on it to resolve the problems, which they are facing. Women Participation in the Entrepreneurial World Women’s participation and contribution in the entrepreneurial world has upheaved from last few years. There are many factors responsible for this revolutionary change. One of the prominent factor is digitalization. It has given an enormous power to people, especially those who aspire to be entrepreneurs. Women are also empowered by this, and can get most of their jobs done online. In addition to it, the increase in percentage of girls going to schools and families encouraging their daughters to get educated are also the factors, which are responsible for making women more confident, and prepared them to grab the opportunities coming their way. Women are now holding authoritative positions in various industries such as banking, pharmaceuticals, electronics and telecommunication, etc. [ 43 ]

Arch Point Core Team

Notable Achievements The intellectual and ambitious pioneer, with her paramount strenuous efforts, has touched the clouds of glory and success. With the blessings of ‘Daaji’ and the remarkable efforts of the company’s team, the company has been able to complete various grand projects in multiple disciplines such as architectural projects, interior designing projects and residential projects. The team had put its efforts with immense honesty and dedication in each of the projects such as Quantum Vishwalyam, Dhai Dweep, Todarmal Smarak, Achiever home, Hotel Kapish, Sawarthiya Residency. Arch Point is currently designing a flat interior for Bharill’s family, who are spiritual with high level of balance in material world. Interior design is based on Aura consultancy. This project is going to be unique as it is being designed with the help of Quantum Principles. Arch Point has got various awards few of them are as follows: 1. Most Promising Architecture firm by Big Research 2. Awarded by N. D.T.V for its notable Project 3. Appreciated by Khandelwal Samaj Trust 4. Award for Auditorium Design Project 5. Appreciation Award by Todermal Smarak The company is aiming to expand its clientele internationally. Owing to its international quality standards and efficient services, the company is pretty sure that it will be able to cater the international clients as well. Also, within a next few years, the couple is planning to launch the shares of its company in share market. There are various other growth plans as well, but these are the major ones, and the company is looking forward to accomplish them. The reputed company tries its best to contribute towards the welfare and growth of the society. And, it has been said, “Charity begins at home”, it has also started contributing towards society by conducting meditation sessions for its team members. Every Tuesday, all its team members attend the sessions and practice meditation. Poonam states, “The Team says that it has really helped them in maintaining a perfect balance between professional and personal life.” Due to this, they are not stressed at all, and are able to enjoy their professional and personal life. It also contributes support and services to the ‘Akshay Patra’. It is a charitable organization that arranges mid-day meals in schools for children. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review Business Connect Team

TIPS FOR ENTREPRENEURS TO STAY HEALTHY THIS SUMMER SEASON What steps can you take to live your summers carefree Scorching heat where mercury sores to a little below 50 degree celsius with a hot dry unforgiving air hitting against the body, it becomes quite important to take precautionary measures before stepping out of your cool cozy house.

HERE ARE SOME VERY SIMPLE BUT USEFUL TIPS THAT CAN ACT AS A SHIELD AGAINST THE SUMMER HEAT

Wear Sun screen, sun glasses and cover your head

Sun screen protect you from sun burn and skin cancer Donâ&#x20AC;&#x2122;t leave your home without applying sun screen even if you are out for a short walk You are at a high risk of UV rays without them. Donâ&#x20AC;&#x2122;t forget to apply it on your lips, ears and feet too. Also, eyes are very sensitive to the bright sunlight. Put on the sunglasses every time step out when the sun is at its zenith. A cap or a hat is a must as your head is the first thing to come in contact with heat rays.

Consider carrying an umbrella

If putting on a hat, wearing a sun screen and sunglasses seems to be a lot of things for a short walk to a nearby market, what better option can you have than talking an umbrella.

7-9 hours of sleep

Our body heals up and repair itself while we are sleeping. Put away your phone before sleeping. Instead read a book. Light generated from screen kills away your sleep. Mobile phones, TV, laptops should be kept away 30 minutes before sleeping. If you find this difficult, start with 15 minutes and eventually increase your time. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Practice good hygiene

You cant see germs. You can feel it once itâ&#x20AC;&#x2122;s there in your stomach through your unclean hands. Use hand sanitisers if you are not at home. Also, clean your house. Winters are over and thus you must open up the covered ventilators for the fresh air to flow in.

Eat healthy

The more oily stuff you take, higher are the chances of being at unease throughout the day. Include curd, cumin cucumber, fresh chopped fruits in your meal. Berries, almonds, chick peas have a rich source of antioxidant properties.

Eat breakfast

For a lot of us breakfast can take a back seat with so many important tasks which are to be completed. With a lack of proper breakfast, body craves for nutrition, can wilt in the summer sun and lead to lack of energy. Breakfast maintains your sugar level and keeps you energised during the early hours of the day. Include some protein, fruit and vegetable juice in your food

Pack light

Entrepreneurs have to travel a lot. Ensure that you carry as light as you can. This not only saves your energy, but also protects you from getting strained or from a muscle pull. This becomes all the more important in summers because body uses more amount of energy fighting the heat and hot dry air.

Stay hydrated

Always carry a bottle of water. Avoid soda. If you are bored with water, carry lime water. Add glucose to it. But always have a bottle of water. This saves you from hot and dry summer wind called loo. It replaces lost electrolytes lost during summers. Thousands faint, feel dizziness and many even die due to heat strokes. Rise in temperature is an alarming problem around the globe and places where once snow falls used to happen are witnessing extreme temperatures. We still will continue to cut trees, drive cars to the office, use air conditioning in our houses. These are inevitable. One cant imagine life without it. May in future when things gets deteriorated further to a level where its a do or die situation, things would possibly begin to re-shape and more of natural elements would be used. Todayâ&#x20AC;&#x2122;s situation is a result of centuries of poor human practices across the globe. As demands grew, so did the global warming. May be some day things would become better. Until then people would continue to fall sick due to poor choices and lack of self care. We have covered some often heard tips that can keep you fit, this summer. If you could suggest one simple tip to stay healthy this summer season what could it be? [ 45 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Pratibha Mahindru:

An Exemplary Success in Management Consulting Industry Kriti Anand | Business Connect Women have always had to struggle to have their place under the sun. This is true enough in today’s world, too, but the times are changing rapidly. Many women have entered the workforce, and their struggles have led them to successes that would have been impossible to even imagine for women in the past. These women and their amazing success stories set examples for even more women to achieve something in their lives. The Director of Refract Consulting Pvt. Ltd., a Management Consulting firm, Ms. Pratibha Mahindru, is one such woman with an inspiring story of struggle and success. Ms. Mahindru is a Technology Evangelist and Policy Economist. She has more than 15 years of experience as marketing research specialist and strategist. During her career, she has led assessments across a range of projects that support the organization’s strategic goals regarding the industry and technology marketplace, competitors and clients. Moreover, she has been instrumental in providing Senior Leadership with insights into how specific services are positioned in the market, market dynamics, customer value perceptions and buying criteria, pricing trends, and the relative advantages/disadvantages of organization’s range of offerings against key competitors. Previously, she has worked with the likes of WNS, Gartner, Fiserv and GLG. She began her journey as an entrepreneur four years ago with Refract Consulting. Company Overview Refract Consulting, is a global research, consulting and advisory firm, headquartered in Noida, India, with analysts based across the globe including locations such as US, Canada, UK, Israel, Egypt, Tanzania, Kenya, South Africa, Saudi Arabia, UAE, Philippines, Indonesia, Vietnam, Malaysia, South Korea and China. The company offers a bouquet of innovative solutions relevant for companies across the lifecycle (start-up, growth, Fortune 500). Refract Consulting is a partner of choice for delivering value-driven and focused research solutions to meet diverse needs of an organization—be it strategy, sales or marketing. What truly defines the excellence of Refract Consulting is the ability to steer through the unique business opportunities on the radar through a 360-degree approach to gather and decipher intelligence. The team is adept at deploying most appropriate information tools for building strong solution architecture. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Pratibha Mahindru

Director Refract Consuting

Refract Consulting helps organizations find answers to their business problems using a data driven approach. The data streams that we rely on are secondary, primary and social media—a quicker, comprehensive and cost-effective way of data curation. The team helps organizations understand the market triggers and ecosystems (partners, employees, innovation, customers, competitors, and other external influencers) to build a unified line of action. On the other hand, if there is a known line of action, Refract Consulting can help derive the potential impact on the ecosystem. [ 46 ]

The Company creates actionable intelligence, what we call as OxyInsights™, and not just provides numbers. The journey starts with gathering intelligence, identifying market opportunities, understanding competition and customer sentiment, but it doesn’t end here. The team puts it into action by collaborating actively with the Marketing and Sales teams. Refract Consulting helps them increase top line revenues, customer acquisition and retention, and stay relevant to the ever-changing market forces.

Sales Enablement consists of sales intelligence, strategic CRM, sales tools (battle-cards, case studies, etc.), and research-backed qualified lead management. With an interesting mix of research, marketing content and business analysts with the ability to reach the top executives, the company’s sales enablement is one of the most comprehensive solutions enabling faster sales, reduced lead time and higher Return of Investment. In Marketing Content Enablement, the team of Refract Consulting provides research-backed differentiated content to assist clients in staying ahead in this competitive market. The company is growing rapidly with more than 100% growth rate over the past three years. Their client retention has been more than 80%. Though an emerging startup still, the company works with Fortune 500 companies and next generation startups, and advises them on several facets of strategy. In a period of three years, they have increased their

international presence significantly. The company also boasts of analyst presence in more than 21 countries. These analysts have exclusive annual agreement with the company to support client requirements. Journey as a Woman and an Entrepreneur The founder of Refract Consulting, Pratibha, is a woman who has helped the company achieve all this against all odds. On the personal front, she lost her father and then her brother early in life. To recover from the loss, she focused her energies towards academics and then professional career. Pratibha got through the coveted Shri Ram College of Commerce and then pursued Masters in Economics from Jamia Milia Islamia Central University. In the professional space, she started her career with firms like Gerson Lehrman Group (GLG) and Keane India (now NTT Data). Later, she joined as an Analyst with Gartner, where she worked on more than a hundred individual projects pertaining to areas of IT implementation & strategies. In addition, she handled another 200 projects with a diverse set of team members. She also managed work from more than 150 analysts. Her work revolved around in-depth market studies, company analysis & competitive assessment in IT domain. She then moved on to setting up a Marketing Intelligence - Center of Excellence at Fiserv, a leading Fintech company. During her tenure at Fiserv, Pratibha has won ‘Excellence Level 5 Award’ (highest level recognition) for establishing International Market Research, ‘Orange Flag Award’ for enabling business wins. As a woman, challenges for Pratibha have always been multifold. She believes that struggle is spelt differently for women. A woman has to play many roles and is expected to be excellent in all walks of life. Be it home or work, they are supposed to give their hundred percent. In the corporate, moving up the ladder is a challenge for women. In her experience, it is not natural for managers to promote women. There is always an in[ 47 ]

visible glass ceiling for them. Similarly, the startup community has its own set of challenges and being a female founder means that they get multiplied by ten times. India typically has been a patriarchal society, as a result of which, female entrepreneurs face the challenge of gender bias. Only 10% of the startups are being founded by women and only 5% of the total funding raised by startups went to female-led startups. But now what has changed is women’s attitude towards these challenges. Women are more determined to take the challenges head-on and as a result are crafting more success stories than before. Recent trends indicate that even the venture capitalists have now realized that women-led startups can have a better chance at sustaining. More and more investors are putting their money on startups which are owned or co-owned by women. Pratibha managed to make her way to the top despite these challenges. Her experience led her to make sure that at Refract Consulting, they had adequate representation for women. Refract Consulting boasts of >70% female employee base. With her focus in life being her two “kids”, her tenyear old daughter and the four-year old Refract Consulting, Pratibha is putting her all behind both. Future Visualized Pratibha’s team is set to revolutionize the way Market Research is conducted across the globe. Refract Consulting will soon be launching ‘ChatterPe’, an AI-based mobile app for survey, expert consultations, and much more. They are also working on another product, a mobile app and smart wearable, which will integrate social media platforms and databases with biometrics to provide a seamless solution for sales enablement. Refract Consulting is also going global and has registered its US entity now. The company is also about to launch both these products in the US and other international markets as well.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Prevent Hair Loss, Regrow Hair and Regain Your Shattered Confidence With

HairPro India

Sugandh Bahl | Business Connect Despite a hold of patriarchy- be less or more, across the globe, there are some enthralling women, who are creating a spell bound magic with infi-nite energies and contribution in their arenas. Strong- headed, incredibly talented, empathetic, and possessing a magnificent aura, they are heading progressively with unshakeable roots of confidence. Believers of equality, who don’t want to be favored by their ‘sex’, rather these alpha women want to be known by their work and contribution. One such regal in the clan is Pragya Jhunjhunwala, who with immense potential is thriving in the entrepreneurial world. The maestro is handling the ‘Operations and Finance’ in Kolkata of the formidable or-ganization HairPro India. Let’s Dig Deeper Into the Excursion Carrying a behemoth distinguished positive attitude, the connoisseur- Pragya believed and followed the statement -“Be the change you want to be”. This stimulated her to go long in her professional and personal realms. Pragya with dignity states, “My entrepreneurship journey is not defined by my sex. This is not to belittle the discrimination women face regularly.”

Achievement starts with an idea, a perspective, a point of view, or even just an attitude. Often, the easiest way to be different is to do what other people are unwilling to do Pragya Jhunjhunwala CEO

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Pragya is quite blessed to have a beautiful and loving family, she believes that she is first and foremost a woman, and a mother of three children. She garnered strength and unbreakable support in her endeavor from her husband and beauteous family. Through thick and thin, they act as the robust wall, which insulates the lady from giving up in any circumstance in life’s expedition. She was encouraged by her father to handle the business of Timber, as Pragya is the eldest of all siblings in the family. At a very young age of thirteen years, she was the only girl in the timber market, sitting at ‘GO-LA’, office comes sales for timber. Along with her education, she handled sales persons, accounts, and compliance of her father’s business. Whilst graduating she got married, but completed Company Secretary and Mas-ters after marriage and even with kids. [ 48 ]

The route was not straight, in fact it was full of detours. But, she with vigorous spirits, crossed the obscurities. Post third pregnancy, she suffered from a huge hair loss, which made her extremely depressed, and she wished to alienate herself from the society. Pragya says, “When I try to search some pics of those times, I hardly find any, as I had become so photo phobic.” But, in life, all days are not same; so, a light of positivity eradicated the dark clouds from Pragya’s life. Her sister cum co-founder of the compa-ny, gifted a laser cap to her for hair regrowth. Within a year, she re-gained her hair, and with it, her charm also returned. The whole episode of struggle incited her to introduce the advanced Photo Technology to Indian women, who suffer, and out of gloominess and self- loathing tend to take extreme measures. Business is not just to earn money but also to contribute to a better and prosperous society. This ideology propelled her forward in life on the rocky road of being an entrepreneur. Enlightening the notion of equality and fairness, the cognoscente says, “It doesn’t really matter if you are a male or a female as the hurdles are quite similar for all choosing the startup path. True progress will happen only when all of us are competing on the same level field.” Overview of the Company In today’s time, hair loss has become a huge problem worldwide. In India itself, factually, eighty per cent of men and fifty per cent of women suffer from hair loss. For the remedy, Hairpro Laser offers a wearable hair growth system, which treats hair thinning and restores healthier, thicker and better look-ing hair in both men and women. It uses FDA approved and clinically proven technology named Low Level laser Technology to energize and stimulate hair follicles by using the power of light. It also helps in revers-ing the hair miniaturization process from customer’s home.

Hair loss is becoming an undeniable reality not just for the middle-aged men and women but also for youngsters. The Company caters to people, who are simply going through the hair loss problem from any age or sphere. It serves the needs of both genders- men and women. Even the dermatologists and skin clinics, who are looking to expand the hair loss treatments, can benefit from this product. A multitude of hair conferences, seminars by dermatologists or papers from renowned hair experts help him in keeping abreast to the ever-changing market trends. Giving Back to Society The Company firmly believes in nurturing the roots; henceforth they work a lot for the nourishment providers of the society- the Farmers. They continuously organize training workshops for farmers for the usage of insecticide and encourage fertilizer free production. They have also collaborated with some organizations, and professors of agriculture de-partment of IIT Kharagpur to impart Rain Water Harvesting training. The Company funds the families for Gobar Gas plants, so that by- prod-uct from the plant can also be used in farming. They also arrange seeds for them. iThey are also trying to teach the kids Yoga, Computers, etc., so that there is a holistic development of their providers. Unfurling the Flag of Achievements The organization started in 2017, and in the first two years, they have multiplied exponentially, with more than fifty hair surgeons recommend-ing post hair transplant, and more than two hundred dermatologists rec-ommending it for a cure to hair fall, hair thinning, and prevention s of hair loss. The company has a vision to grow as a Family Hair Care Protocol. In ad-dition to oil, shampoo, conditioner, serums, nutritional supplements, if photo therapy is added to the hair care regimen then hair loss will no longer be as devastating as it is now. At last, the entrepreneur says, “Indian women are beautiful, and they have the right to look beautiful every day. They do not have to live with any more bad hair days now.”

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

H W ARE W MEN ENTREPRENEURS MAKING THEIR MARK IN THE BUSINESS W RLD?

When we talk about entrepreneurship, we are clouded with the thought of innovation and out of the box ideas. Of late, entrepreneurship has become the way to go for a whole lot of people around the world. One of the best things that has happened in the recent times is the accelerated growth in the number of women entrepreneurs. Over the last few decades, people across the globe have become much more adaptive to the women entrepreneurs. There are many logics behind this transformation. Women are considered more laborious and focused towards their work. Time and again, they have proven their excellence in every domain that they can stand shoulder to shoulder with their male counterparts. We are flooded with an ocean of examples from all over the world e.g., Indra Nooyi, Chanda Kochhar, Shikha Sharma, Nita Ambani, Oprah Winfrey, just to name a few. It is imperative to take into consideration their efforts and achievements as they represent half of the world. Earlier, people used to consider them as an exception but now things have changed a lot. The notion that only made can lead has changed. Now, people have started accepting womenâ&#x20AC;&#x2122;s contribution in every domain, more so in entrepreneurial world.

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It won’t be an exaggeration to say that women are born versatile human beings. From taking care of home to running a business is not a child’s play. It takes a whole lot of hard work, devotion, dedication and perseverance to win the trust of everyone from family members to colleagues and employees. It is really a gargantuan task to stay abreast of everything from taking care of children to running a corporate world. A proverb says, “When you teach a man, you teach an individual but when you teach a women, you teach a nation.” So, education holds the key to this age-old adage. What keeps them tick to make unachievable look achievable. The credit goes to their never-dying spirit and never-say-never attitude coupled with their dedication to carve a niche for themselves. Above all, their devotion to seek excellence in any domain places them apart from their male counterparts. There is hardly any industry segment where women do not have a strong presence. They have proved their worth in business domain ranging from Pharmacy, Engineering, Defense, Acting, Service sectors and of courses Agriculture, among others. You name the domain and you’ll find a number of women entrepreneurs who have established their name in that particular industry segment. The male entrepreneurs need to learn many things from women entrepreneurs and business women. Their versatility as well as the multitasking nature ask for thumbs up. Women entrepreneurs are penning down the stories of success, trust, and believe. Moreover, they are answering the orthodox people about their potential and the courage of flowing upstream, despite the opposition of their critics and opponents. This attitude has proved fruitful to women entrepreneurs and to the society and the whole world. It’s compelling to know the winning strategies and mantras that such ladies carry forward. There is a plentiful of ideas to learn from them. They strike a chord between their personal and professional life, giving a new dimension to the society. It’s worth learning how they look after their kids, family members and business proceedings. Many countries are being led by women entrepreneurs, setting a benchmark for others to take inspiration from Oprah Winfrey. Women have been making great strides in redefining who they are and what they’re going to be doing with their lives. Gone are the days when girls would sit quietly and be told how to “behave”. We see an upsurge in the number of women entrepreneurs who have dared to defy societal norms and followed their dreams. A woman’s life is pre-decided by society, especially in India. Just when she is about to hit her mid-twenties, she is compelled to get married and start a family. According to parents, settling down before 25 is the ultimate destiny of a woman. Most girls give up their dreams and are caged in this mediocre trap, but some girls break all the norms and create the life they want to. In the 21st century, finally we see women getting the kind of respect that they truly deserve. Although there is a window for improvement, the change needs to be acknowledged by the society. Women entrepreneurs are real life heroes who are not only running their businesses but the corporate world.

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

“The biggest struggle I see with women is that they are not demanding from their sides. Competition is a figment of overheated imagination; there’s abundance in the world, look around”. Rachitta Juneja

RACHITTA JUNEJA CMO, Letstrack CEO, Mirari

DYNAMIC CONTRIBUTION IN TRACKING AND SECURITY SYSTEM BROUGHT BY THE CONNOISEUR Avishek Singh | Business Connect Women of the present generation are carving eccentric and dynamic paths with their superlative intellect, spellbound decisiveness, audacity, and ‘experimenting’ attitude. Bypassing incredibly all the stereotypes and useless biases, they are majestically empowering their realms. In the entrepreneurial reign, women are creating a massive and jaw-dropping impact because of their caliber and ultra-confidence. One such exemplar of infinite talent and creativity is Rachitta Juneja, who has brought an impressive and indispensable transformation in the Tracking and Security System of the country. With her magnificence and intellect, she founded the ace organization ‘Letstrack’, and became an astounding CMO of the splendid organization. JOURNEY AS AN ENTREPRENEUR The prowess has a creative heart, and an experimenting attitude which impetus her to be at the zenith. Talking about her educational and professional expedition, it is quite round about, and consists of twists and turns. After schooling, she put her soul into artistic interests, and did theatre till the age of twenty or twenty-one. She www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

had acted, produced, assisted with a multitude of theatre groups and National School of Drama. Afterwards, she went to pursue Engineering, but dropped it meanwhile, and did her Graduation in marketing major, and studied Finance & Investments. She is fond of learning, and still she is in the same phase; and studying AI i.e. Artificial Intelligence. Rachitta Juneja, the lass says, “From doing a lot of odd jobs to working with the Best Brands and the Biggest Names, thereby, gaining experience in Marketing, Advertising & Events, it was all fascinating, but I knew that I wasn’t meant to work for someone else. I was always searching for the right path to permanently live outside the box.” In the professional sphere, she, at first, failed at a few ventures, but always had a firm faith in the statement, “Whatever happens, happens for the best.” In 2018, the sky became clear, and brought a beauteous sunshine, metaphorically speaking. Her career got a tremendous start, and the prowess incepted a Marketing company known as ‘Mirari’, where she worked as the CEO, and simultaneously, invested in another startup called ‘Letstrack’, where she works as the CMO, and it is now Asia’s Largest Vehicle Security Brand. [ 52 ]

Letstrack, as the name indicates, deals with the tracking and security; it is Asia’s Largest GPS & IOT Tracking & Security Company with Industry’s largest service & distribution network in PAN India. They are now IOT leader and the World’s first Voice integrated Vehicle Security System. Their varied family of sophisticated GPS tracking solutions is combined with a powerful yet intuitive patented App and Web platforms which ensures everybody’s security and safety. The Company’s real-time tracking system, is a pioneer in bringing both personal and vehicle security together. Soon, it is launching smart cameras and doorbells, additionally, working on AI.

here to take it. She says, “Men have learned to manage the business over time, but women are born managers. Women are biologically made to do work better than men. The ‘Corpus Callusom’ in women has thirty percent more connections than men, which means women can do many things at once, as we are better at multitasking. Women are more attached to the job because of the extra Oxytocin. Women intuitionally know something wrong is going to happen because of the high levels of progesterone, cortisol, and estradiol. No matter where we go what position we hold, we manage everything in our life and in job.”

Letstrack is an IOT company, and the Internet of Things is a true phenomenon. It is the one which is only just scratching the surface of its possibilities. Businesses aren’t just looking to make subtle changes through connected devices, they are in fact trying to ensure they can stay in business, and compete with others making dramatic improvements through IoT connected systems.

“The biggest struggle I see with women is that they are not demanding from their sides. Competition is a figment of overheated imagination; there’s abundance in the world, look around”.

The organization is primarily a Consumer brand, and its potential clients include GE, Honda, Uber, Ola, Axis Bank, HDFC bank, YES bank, Liberty, Cars24, Denso etc. The company is doing extraordinarily well in the Government sector as well; twenty-five percent of all Election Vehicles had the company’s devices. Innovation is the single most important factor which sets the market trend. They will never stop integrating their newest ideas and additional products whilst keeping their prices affordable to the market in order to ensure that they are able to grow their user base at a speed across the world. They have made huge strides in terms of demonstrating what a national service network should look like, and have some exciting plans taking off which will make ‘Letstrack’ a household name. In this manner, the company is pacing up with the changing market trends. The upheaval in the advancement of technology creates an opportunity for the business who seeks. “Being a part of an IOT company, I believe innovation is the key to growth, and everyone will get the benefit out of it.” ~Rachitta Juneja In the present scenario, everyone is working on Narrow AI, which took 60-70 years, but from narrow to strong will take 1/10th time and the same from strong to super strong AI. We, humans, are moving to a future that will be cumbersome to keep up pace with. Factually, Einstein’s IQ was 160, imagine something with an IQ of 6000, you definitely want it to be your ally, and not work against you; for this we need laws that can move at the same pace.

FUTURE PLANS AND OUTSTANDING ACHIEVEMENTS The notable organization is working immensely hard to stretch its dimensions and horizons to reach the pinnacle. They have recently launched in Sri Lanka, and are preparing a US launch. They are expected to be available nationwide in the US, Canada, and the UK within twelve months, whilst reaching Bangladesh in the coming months. The entrepreneur states, “We have some big plans, and are working on Narrow Artificial Intelligence, which we don’t believe anyone has done before, but don’t want to talk too openly about it at this stage, so watch the space!” The company covers more than three thousand cities in India. They are accredited by more than seventeen awards in just three years. The colossal organization is Asia’s best IOT based vehicle security company and the World’s first Voice AI integrated Vehicle Security Company. The company works for the noble cause of a girl child education, which is quite close to their hearts, so every device they sell, they give a percentage of it to SMILE FOUNDATION, which in turn provides education to underprivileged children, and gives support to poor children’s health. They have proudly put it on their devices boxes, and sold at nationwide retailers. Also, charity begins at home, and the company has launched initiatives for the employees, where their children’s education is looked after by the company.

WOMEN PARTICIPATION IN THE ENTREPRENUIAL WORLD According to the magnate’s perception, women are not just growing, they are thriving in the entrepreneurial world. They’re not just here to ask for the chance, they are [ 53 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

INWARD FOCUS: LAYING EMPHASIS ON GROWTH THAT COMES FROM WITHIN

SANDHYA MATHUR Sugandh Bahl | Business Connect

Sandhya Mathur Founder & CEO, Inward Focus

The human race is swirling in the cradle of chaos and commotion and the prominent reason is the lack of self-awareness. It is therefore imperative that we focus inwards to make our lives better and profound. Sandhya Mathur, helping people to consciously live their lives, is truly an inspiration! Sandhya Mathur embarked on her professional journey as a trainer, more than two decades back. She rendered training to senior executives and bankers in software when the subject was in its infancy in India. She feels immense joy whilst doing her job which includes helping people to empower themselves and realize their potential. Supporting people with career and life enhancement skills, over the years, became her calling. A keen interest in Eastern Philosophy along with deep faith and belief in the untapped potential that resides in each individual, led to the inception of Inward Focus, a Coaching & Consulting organization Sandhya is an ICF credentialed Empowerment & Executive Coach and an Emotional Intelligence Assessor. She is also a Master Spirit Life Coach & a Certified NLP Practitioner. Through her specially crafted style of Coaching, she has helped people to become self -aware, discover inner power to confidently and successfully realize their www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

dreams. Her mission is to make a difference in an individual’s life, which will act as a catalyst to bring a change in their work and personal environment. She is inspired by her parents who instilled in her the importance of being authentic, believing in herself and never giving up. She has nurtured these ideals, held them close to heart, and acts as the building blocks for personal and professional focus; they are her talismans. Inward Focus enables people to empower themselves in all spheres of their lives through emotional Intelligence, and also incorporate the essence of Eastern Philosophy with structured coaching techniques for effective transformation and achievement. When they started, one of the goals was to work with educated and qualified women who had taken a break from work. “It was a challenge to work with their existing mindset, low self-esteem and confidence as a result of not living their dreams” Sandhya Mathur The Inspiration & Inception “All entrepreneurs- men and women, face some challenges – it’s just that the challenges may be different and the responses are based on the mindset, beliefs & circumstances”, says Sandhya. She has been coaching women [ 54 ]

who are looking at career transition and others who are exploring the option of starting something of their own. Through these interactions, she observed some challenges that may be unique to women. ‘Mompreneurs’ have dual commitments — to their families and work. They need to work harder at achieving the work-life balance that everyone aspires for. To take initiative and start something of their own women often struggle with social norms and mindsets. Traditional expectations prevail even now. Perceptions need to be dealt with. To start a business of her own, a woman may need approval from the family who may or may not understand her aspirations. As a result of the centuries of conditioning, women also struggle with confidence in their own worth, and are not comfortable talking about their own achievements. They often feel intimidated and feel the need to be like someone else. They may have limited access to funds which forms the backbone of any business. Even after the initial stages, they work under immense pressure and stress as a result of the fear of failure because they sometimes take the initiative against all odds and feel the need to prove themselves. Luckily, Sandhya Mathur has always had a very supportive environment and this expanded to people from different parts of the world supporting her in realizing her dreams. She realizes that it was her drive & commitment that has been acknowledged and respected. She made some choices that created win-win situations for her & her environment. She is grateful that she could manage a calm attitude along with resilience to expand work through one of the toughest periods of life, when she saw a lot of health issues in the family, and she was personally taking care of more than one person. “The right mindset, focus, courage of conviction and the will to realize your dreams can help any man or woman achieve all that they aspire for. No one has all the answers at the onset and definitely does not need to be like anyone else. Being authentic and building your own space is the key. Develop the courage to believe in yourself, take action based on that belief and wisdom — and then watch the circumstances and environment change” ~Sandhya Mathur Core Areas Of Work We believe the best way for organizations & people to deal with these challenges is to develop from within.The coaches at Inward Focus work in some specific areas. Coaching Coaching is a process based on the strong belief that every individual is capable of generating their own effective results with the support of an accountability partner. They support clients to close the gap between merit and success and specialize in leadership presence & emotional intelligence. They help to improve the success rates & careers by challenging limiting thoughts and enhancing self-belief. They work with C level executives to create execu[ 55 ]

tive presence, which is all about gravitas, appearance, and communication. They, therefore support clients to act, think, look & talk in a manner that develop that presence. Their coaching services are also directed at redefining focus, managing time and setting priorities, revitalizing enthusiasm and standing out in a sea of sameness. During this journey they have worked with professionals in BFCI, FMCG, and manufacturing, Infrastructure, Telecom, IT, BPOs, Agriculture and other industry verticals. Consulting In this area,they work with organizations to improve the chances of getting excellent results in business with consistency. They have helped clients to achieve their most important business goals through simplification and excellence in execution. Assessments Inward Focus supports their clients through EQ Assessments and Hogan Assessments. These assessments support the clients to make them understand why they do what they do, their emotional connection with the leadership style. The Company’s assessors who are also experienced coaches, help to groom the client’s style and personality for great results. Mentoring for Coaches As a Coach mentor, Sandhya supports coaches to enhance their coaching career by adding the ACC accreditation. Through the Mentoring program, coaches experience live practice sessions with other coaches, and work on real coaching scenarios to improve skills. Accomplishments and Future Plans Inward Focus commenced its operations with the primary inspiration of creating self-awareness and self-improvement among its customers. The team initially limited themselves to working with individuals exclusively in the coaching area with certifications, credentialing and individual coaching work, and later it expanded to include EQ assessments and Executive Presence. Moving ahead, they added components involving group work. The next endeavor was the creation of a framework on execution where the entire organization works as a group to change behavior that impacts getting the job done with respect to the organization’s vision. In the later stages, the team became involved in areas that would create better stick ability to what it delivers. Coaching in the corporate world is becoming specialized, systematic and focused on personal effectiveness. Through 2019-20, Inward Focus is building out a broad set of solutions in organizational development and assessments. They are also building on key areas such as diversity in the workplace, employee engagement and retention, visualization and storytelling and executive presence. In assessments, they want to help clients to make better decisions regarding the current strength of their management teams, and those they want to hire. In their endeavor to change mindsets for increased effectiveness, this year, Inward Focus will expand to different parts of the country. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Dimentrix Technologies

TAKING CARE OF ALL YOUR DATA AND ANALYTICS NEEDS Avishek Singh | Business Connect The 21st century is all about information and data. One having these two assets are slated to lead the market in long run. But having these two is not enough, their protection is the quintessential component. In last two decades, there has been a flood of IT and data analytics companies. In the ocean of information, having your data encrypted is the most vital thing. When we talk aboutData Analytics and Business Analytics, the one name that comes to our mind is Pune based Dimentrix Technologies. Dimentrix has been into existence since 2007, based out of Pune. It is a competent group of 65 engineers and company’s business is primarily into the field of Business Analytics and Data science. Building products and service offerings around products is its core DNA. Last year, it came out with its own Business Intelligence and Visualization platform, DeepInsight. It’s a high performance enterprise class analytics platform with built-in ETL, data preparation, data visualization and predictive modelling. Shilpa Singh, CEO of the company has been right mix up of dedication, devotion and determination to lead from the front. With her rock solid attitude, she has played on the front foot for more than a decade and has made the organization a strong workforce of 60+ employees. She says, “To me as a person, running a corporate is a continuous quest of doing better than yesterday and pushing yourself to do something new.”

Shilpa Singh CEO, Dimentrix Technologies

ENRICHING WOMEN ENTREPRENEURSHIP “As an Entrepreneur, the journey has been very empowering and yet humbling. I was able to make all decision as per our vision for Dimentrix, without going through chain of hierarchy and losing the essence of it.My husband, Vikram , who is also the co-founder of Dimentrix, has been the driving force behind all my achievements by identifying my potential at various stages and then supporting me in my entire journey”, she adds further. When asked about her views on women leadership in the industry, Shilpa says, “People are more open now to Women being in leadership position. They have understood the strength and qualities only a women can bring to workspace. Apart from IQ, women bring great deal of EQ, which brings the sense of belonging in team and motivate them to put their best efforts. Women manage their time best and are great in project planning.” Business analytics is the need of the hour. With the computing power going up geometrically and data growing astronomically, we are at a place in time where the impact of getting valuable insight from your data can give you that sharp edge in an overly competitive environment. You can use this edge to improve your business processes, accelerate your decision making and uncover strategic opportunities. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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being able to solve something complex and generate value out of data, it gives them that mental satisfaction of a job well done. The company is in a unique position where fruits of the labor can be seen right away and that’s very gratifying. Ms Singh adds further, “Personally, I am more of a “people” manager than a traditional manager. I believe if you take care of your employees, make them responsible of the actual goal and give them recognition, you do not have to worry about the result. They take care of it on their own.” TRAVERSING THROUGH THE PATH OF LEARNING AND SUCCESS Throughout her journey,Vikram has been a true guide to her. Both have been the epitome of an ideal couple all these years helping each other in bringing the best out of each other henceforth moving forward in their quest to taking the company to the zenith of success.

THE TOOL THAT KEEPS YOU AHEAD OF THE COTERIE To carve a niche in the domain, the company has developed an advanced platform called DeepInsight. It isa complete framework, which means you can do ETL, Data Quality assessment, Warehousing, Visualization, Predictive Analytics and Collaboration, all via a SINGLE platform and under a SINGLE license. In addition, it provides customized solution based on organization’s need. DeepInsight as a business analytical platform is industry agnostic. It caters to BFSI, Manufacturing, Sales, Automobiles, Hospitality, and other verticals. With DeepInsight, clients can discover insights hidden in their data for strategic opportunities or threats, which will radically accelerate decision making and enable them to turn insights in action.

The company is working on expanding its partner network at light speed. As a company, it is very tech heavy and it wants to stay that way. It aims to focus on building the best BI platform out there.It is looking to ensure the best customer experience in terms of support and accessibility to its development pipelines. It can be done if it focuses on what it does best, i.e., build world class software. Its partner network is already hard at work, building sales pipelines. It is as committed to meeting expectations set by its partners to their prospects as it is to itself. In spite of the product being only 10 months old, DeepInsight has gone live in 6 large MNCs and across two continents. They are all paid customers and using DeepInsight against already present, albeit prohibitively expensive competitors. It is making its mark slowly as customers realize how valuable a complete platform which is INDIA based (thus super accessible) and with excellent support is to a comprehensive BI strategy.

The company finds its real strength in its employees.She adds, “Without them we are just individuals, with them we form “Dimentrix”. Because of them, we have capability and credibility.” Dimentrix is a flat organization, where there is virtually no hierarchy. That makes it very easy for anyone to voice any concern she or he might have. It givesthem a lot of high end work, this means their aspirations of learning something new every day are met. When they see DeepInsight getting deployed at a customer and [ 57 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

DIVERSITY GROWS THY BUSINESS, SO BE DIVERSE!

Business Connect Team

The Universe is an abode of a multitude of diverse life forms; and we, human beings are the most integral species. Now, the question arises- can two human beings be the same? The answer is ‘No’, because of a number of physical and behavioral disparities. We can look around and can observe by ourselves how we have accepted each other, despite numerous distinctive characteristics. Because we are aware of the fact that to live and progress, it’s indispensable to be in harmony. Now, talking about the business world, it is quite essential to accept diversity of culture, caste, rituals, sex, color, political beliefs, etc., so that an environment of kinship and acceptance can be fostered. A plethora of reasons can be enumerated for supporting diversity in business. Ensuring Great Working Environment Yes, if there is an atmosphere of acceptance all around, then the employees will feel super comfortable. There will be no trace of prejudice or discrimination among the beings www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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EXPAND YOUR GLOBAL DIMENSIONS If in the Company people know more than one language then it’s pretty good because they can interact with international clients. In this way, the business will expand globally. They can communicate with ease to the foreign clients, and multiply the businesses across.

of the same race. This stimulates an ambiance of optimism all around. Henceforth, the working environment will be phenomenal, and people feel joyous working whilst working.

they love to work over there, without being targeted on the basis of their nationality, gender or any other useless biases. This will not create any kind of negativity or stress, and hence they will be more productive.

Kindling Creativity Different people have different perceptions, thoughts, and ideas. If there is a presence of people from different regions of the country, then various kinds of ideas will drive the business. Because people from diverse culture will unleash their creativity to thrive in the business. In this way, the outcome will be productive and leave an astounding impact with distinctive creativity.

DIVERSE PERSPECTIVES People belonging to a varied culture, region or simple if they are different they do have different opinions regarding various subjects or topics. This provides a mix of perspectives and helps Company to solve problems or issues by taking into accounts individuals’ point of views.

Expressing Opinions Freely People feel safe to express viewpoints on various subjects which include social, political, national, international, etc. People will not feel fearful, criticized, bullied, or discriminated if their opinions varied from the rest. In this way, employees can boldly express their individualistic viewpoints. INCREASING PRODUCTIVITY If there is a sense of kinship and respect among the employees then

This will open the portals of communication between employees and managers, and they feel their opinions are valued. HELPS YOU TO ATTRACT TALENTED PEOPLE

This is so obvious if you are open to diversity then you can attract the employees who are talented and skilled. They do have a wider expansion of knowledge and skills, which helps the organization to grow. Their ideas and problem-solving approaches are quite exemplary and distinctive. [ 59 ]

INNOVATIVE IDEAS Diversity leads to new and innovative ideas, which contribute a lot to the company’s success. Innovation is the attribute, which sets it apart from the rest of the competitors, and creates its distinctive place in the market. With the distinguished products and services, it attracts the customers, and find more advanced and innovative ways to enhance and upgrade the features of respective products and services. REDUCES BIASING If there is an acceptance of diverse opinions, languages, religions, etc., then there is an environment which is fair for everyone, and employees will also feel comfortable whilst working. Fairness in rules, increment, any kind of promotion and opportunities will ensure an environment free of biases. ENHANCING YOUR BRAND REPUTATION Having a powerful and well-respected brand can be the difference between business success and business failure, and it also demonstrates the importance of diversity in the workplace. Gain a better brand reputation is now no longer solely about having a great product at a good price, although that certainly helps to work like that; it is also about demonstrating that, wheatear you are a progressive business that cares about social inequality and is doing its part to redress it. Put simply as it’s far better to have a reputation in the business then has to be a fair proportion of workers of color rather than having a reputation as one that lacks diversity in the workplace.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

UR Legal (International Law Firm), Advocates & Legal Consultants

Urvi Rathod

An Epitome of Women Empowerment in the Legal Arena Yashika Sabharwal | Business Connect With the change in times, women are no longer bound to domesticity. They have made a place for themselves in the previously male-dominated business world. One such example of women outshining men is Advocate Urvi Rathod, President of UR Legal (International law firm). Advocate Urvi Rathod is an internationally acclaimed civil lawyer, practicing since more than twenty two years. UR Legal is an International law firm having its associates in India, Spain, UAE (Dubai), Nepal (Kathmandu), and the list goes on. Her company, UR Legal, (International Law Firm) Advocates & Legal Consultants is one of the leading law firms in Mumbai, and consists of attorneys that are experts in different areas of law. The associates of the firm include legal advisors, counsels, chartered accountants (CA) & company secretaries (CS). The complicated legal matters & litigation/ arbitration arising out of it, are technically handled by a team of learned counsels. They also help in tackling matters related to arbitration through a team of lawyers. Solutions regarding family matters are also provided by the legal Counsel. The Medico-legal framework of the firm tackles the matters related to Surrogacy with utmost care. They specialize in civil law (litigation), writ petitions, real estate disputes, debt recovery tribunal, probate, Letter of Administration, money suit etc., all types of Deeds & documentations (Agreement for Sale, Memorandum Of Understanding, Development Agreement, Joint venture Agreement, Power Of Attorney, Leave & License, wills, adoption deed and other relevant legal documents, Declaration / Affidavit), conveyance matters (Stamp duty & Registration, Deemed Conveyance), Rent Act matters (Pagdi matters), Company Law & corporate matters (Merger & Amalgamation), Arbitration & Conciliation, Co-operative Societies Act ( Formation of Society, Misappropriation of fund, Deregistration of Society etc.), family matters (Divorce, Child Custody, Annulment of marriage), LGBT matters, Intellectual property & Trademark (IPR), Surrogacy (India as well as abroad)/ IVF / Stem Cell (Medico legal matters), immigration & permanent resident etc., media & entertainment, assistance in passport, apostle stamp, home department stamp, external ministry stamp, notary etc. The latest boom of redevelopment projects has led to one more addition to their specializations. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

They also perform International Liaison work assisting in setting up businesses or factories, immigration work, opening branch offices, International Contracts, MoU-Contracts etc. They have associate offices in Spain, UAE (Dubai) & Nepal (Kathmandu). The law firm has won numerous awards, like, • 2019 Global Law Experts Annual Award, “Surrogacy Law - Law Firm of the year in India” from UK • 2019, 2018, 2017 and 2016 and 2014: Corporate Intl Global Awards,“Surrogacy Law - Law Firm of the Year in India” • Global Law Experts (GLE) 7th Annual Global Law Experts Awards under category “Surrogacy Law Firm of the Year in India – 2016” • Acquisition International’s “Distinguished in Dispute Resolution Award”, 2016 • An extract of Urvi Rathod’s interview published in Femina, May 2014. Owing to her dedication and hard work, Advocate Urvi Rathod is a name of repute having global recognition. She has received a number of International Awards in the last six years. [ 60 ]

Advocate Urvi has frequently been especially invited to chair sessions from the most reputed institutions like national law universities, colleges & the ministry, for national & international conferences, medico-legal conferences, social conferences, conferences organized by legal fraternity, conferences of film & media industry, arbitration conferences etc. Being a woman, the story of Advocate Urvi Rathod’s struggle is markedly different from other success stories. From childhood her only aim was to fulfill her Grandpa’s wish to become a lawyer. It was a quite clear vision and after graduating in Commerce, immediately she took up Law. After finishing Law, she did solicitor’s articles with one of the most reputed solicitor firm, Shah & Sanghavi. After marriage, like every woman, she took a break for a couple of years from the legal field, which she says was very near to her heart, when she was blessed with a baby boy. This break gave her inner strength and new avenues to explore. During the period internet & Google became her lifeline. She gave free online consultancy and got noticed by a Spanish law firm, which approached and requested her to assist them in Medico-legal Surrogacy matters. The journey of entering International field began right there. She then studied International Medico-legal Law of different countries, and started assisting clients from other nations. For probably the first time in India, she handled different Consulates/Embassies, for getting exit visas for the clients. Working day & night took a toll over her health. However, she didn’t let it affect her work & she overcomes this and bounced back with more strength. After handling more than a hundred foreign clients, every year from nearly 34 countries, for almost 9 years, some Consulates & Embassies considered their documents as the required documents for their own countries. Due to this, specialized Medico-legal work and other civil matters from different countries started coming in and since then, there was no looking back. Due to her dedication & extreme hard work, Adv. Urvi has received many international awards till date. Timely work and extended support to client are her ways to success. She also did a lot of Pro Bono work and gave free consultancy to hundreds of clients. Always remembering and following her father’s words, “Hard work & success go hand in hand”, helped her achieve so much. She mentions her parents pride for her, and cherishes her late father’s memories in her heart. Her successful and extraordinary journey is also accredited to her husband Advocate Rajesh Rathod and her son Jeet’s continuous support. Their encouragement to her to follow her passion, legal practice, and standing by her side constantly each and every moment paid off. She is grateful also for the support of her family and her in-laws, without whom, she believes, she could not have come this far. Even in the 21st century, women empowerment is not accepted by many people, she feels. There is an “it’s okay” attitude toward working women, but confidence & knowl[ 61 ]

edge help bring changes in society. Those days are not too far where women will lead every sector, states Urvi. According to her, it is a well-accepted fact that women can play multiple roles at the same time, and their wise thoughts and mature decisions often give positive results. Women are handling much work in Bhutan, & it is said that “Happy Women = Happy State.” Apart from trying to help and uplift women, Urvi provides free legal consultancy to a number of people, takes part in social work & take a lead to guide them legally when Public at large is affected. Her husband, Advocate Rajesh Rathod- Counsel of Mumbai High Court, who has stood by her all along, is the Senior Legal Consultant of UR Legal International Law Firm. Advocate Urvi Rathod believes that dedication and hard work are the keys to success. To keep reading and getting connected with the right people are essential to achieving your dreams. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Kriti Anand| Business Connect

VIBHINTA VERMA: IMAGING SUCCESS FOR HERSELF AND FOR YOU “The way we look affects the way we feel, the way we think, the way we act, and the way others react to us”, Says Vibhinta Verma, The Founder and Chief Consultant of Vibhinta Verma Image Consulting, quoting her Image Guru, Judith Rasband. When asked what is Image, Vibhinta says, “Image is YOU in the minds of others.” So, whether it is a company, an institution, a brand or a person- each of them evokes certain emotions in those who interact with them. Image Management is about understanding and controlling this impact. She goes on to explain, that she realized early on in life that nothing can take the place of knowledge and hard work, but to be successful, there is also an X-factor required which most people tend to neglect. This is the ability to create opportunities and be recognized as someone worthwhile. This X-factor is the inspiration behind the firm Vibhinta Verma Image Consulting. And Vibhinta helps people and organizations understand and control the impact that their image has on people to ensure that the impression is always positive.

VIBHINTA VERMA

Founder & Chief Consultant

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Vibhinta started working at the age of 16 as a model. Her family supported and encouraged her in this unusual career choice. She continued modelling while studying Economics at Delhi University and during her post-graduation from National Institute of Fashion Technology, New Delhi. In 2004 she was signed up with one of the world’s largest modelling agencies, Elite Models, and also won the Elite Model Look Contest in India. She represented India in the international contest with models from over 80 countries. In 2006 Vibhinta was a finalist in Miss India (top 10) and had a successful modelling and acting career till 2014. The tagline for Vibhinta Verma Image Consulting is “#BeTheBestYou” and they help everyone present the best version of themselves to the world. For Individuals, VVIC offers one-on-one image coaching sessions. Sessions are customized based on client needs and time constraints. A complete package of consulting services includes in-depth analysis of the client’s life roles and image needs and goals - what they want to achieve, identification of their and personality traits to define their personal style, makeover sessions, wardrobe analysis and clustering, personal shopping, specialist referrals, communication lessons, etiquette training & success coaching. For organizations VVIC works with the most valuable resource- the people. They help create synergy between the company mission & values and their staff attitudes and behaviors through coaching and group trainings. The training modules are customized after understanding the needs of the organization. The most popular training subjects are creating a winning image, sales, customer handling, communication skills, presentation skills, business etiquette, dining etiquette, teamwork & leadership. Vibhinta has over the years worked with numerous luxury brands & specialized in skills required in luxury, fashion, hospitality & beverage industries. Vibhinta’s decision to start working at an early age and an unconventional career choice gave her an opportunity to travel the world and learn about image, presentation and deportment from the best coaches in India & the world. In 2011 she enrolled at the Image Consulting Business Institute for a formal education in a professional field that was absolutely new to India. In 2012, she set up Vibhinta Verma Image Consulting in Bengaluru (the firm subsequently moved to New Delhi). As an image consultant she helps people fulfil their dreams and help organizations achieve their goals. She helps create success, and therein lies her inspiration and her true calling. When asked about gender inequalities at work, Vibhinta says that across the world women are fac[ 63 ]

ing inequality in pay, gender discrimination at work, harassment, and the invisible glass ceiling. This said, things are definitely improving, says Vibhinta. Studies reveal that women are better at multi-tasking, have higher EQ and are better suited to some jobs than men. However, other studies also show that women suffer from lower confidence levels and are afraid to speak out. Vibhinta advises that in the end, each person needs to enhance their strengths and take attention away from their weaker points. A successful woman understands this and creates the right image for the role she desires. Success comes to people, male or female, who don’t just work hard but also work smart. For Vibhinta, success for women is a matter of attitude. Many believed that her glamour industry background and being a very young woman entrepreneur were things that could have held her back in a corporate scenario. However, she decided to convert these very things into her strength and this translated into her success. She knows that her experiences, travels and exposure to many different cultures taught her things that most would not have a chance to learn. She incorporates each of these lessons into her work with her clients. For instance, her use of theatre and acting exercises in communication & confidence building sessions. She uses over 13 years of her training in dance in her lessons on body language. She uses her travels to profile different luxury customers & brands. As a woman entrepreneur, although she faced difficulties, she found opportunities for growth because of her attitude. The firm works with organizations in hospitality, real estate, IT services, retail and luxury industries like Skylark Mansions, Wipro, KPMG, Shopper’s Stop, L&M, Roseate Hotels, and Greygoose. Vibhinta has trained at MBA institutes like BIM, Trichy and is a visiting faculty at ICBI. Vibhinta Verma styled a critically acclaimed Bollywood movie in 2014 called Station, which was distributed by PVR. She also acted in the movie. In 2018, she created and executed the “Edit You” Lounge at Pacific Mall, Delhi with a team of consultants to help shoppers with making right decisions. In 2013, she was featured as a premier image consultant on the first ever Indian show about Image Consulting called Image Banani Hai on Zoom TV. Other than this, her individual client list from across the country consists of HNI’s, MDs, politicians, one of the youngest woman CEO of a technology company, trainers, housewives, young people beginning their careers. Anyone in any part of the country who wants to be better can benefit from VVIC’s services and there’s a product that fits everyone’s budget. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CAREER ORIENTED PROFESSIONAL COURSES : Programming

INTERIOR

GRAPHICS

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ANIMATION

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FASHION

WINNER 2014

WINNER

2015

2016

WINNER

SERVICE STANDARD

+91-9827899022 +91-9301970707

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RNI No. : DELENG/2018/76695

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