The Top 10 Most Inspiring Women to Watch Globally by Business Connect

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

Editor’s Note FASCINATING BUSINESSWOMEN LEADING THE CHANGE WHILE SHAPING THE LIVES The former CEO of the online retail giant- Pepsico, Indra Nooyi once tossed a statement, “Leadership is hard to define,but good leadership is even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.”As an inspiring woman leader, she has showcased the world that social and cultural norms can’t restrict you from being what you strive to be! We know that the past few decades have immensely been about women empowerment. The decade-long tussle shattered the stereotypical attitude of the patriarchal society that resulted in the mending of the norms related to the roles and rights of the women. Today, they have been incubating startups from scratch by surpassing the obscurities on their own and many of them are emerging out as the idol of enthusing inspiration. Igniting the flames of empowerment and inspiration in their heart, such womenare setting benchmarks in multiple industries and our Magazine takes pride to showcase their entrepreneurial excursion. Business Connect is privileged to put forth its special edition- ‘The Top 10 Most Inspiring Women to Watch Globally’ that highlights the stories of some dynamic women entrepreneurs who have made a significant contribution to the lives across the globe. This time, our committed team has come up with a brand-new edition that can serve as a major inspiration to fire-up your entrepreneurial spirits. We cannot reach anywhere in life without a steadfast graft and same goes for the business as well. This edition will be a dose to enforce the conception mentioned in the above premise. The inspiring business women featured here have impressively smashed the preconceptions in the business world with their creative and innovative instincts. While penning down the editorial for this brand-new issue, I came to an astounding realization that now there is no industrial domain left untouched by women. Moreover, their personal experiences as a woman have allowed them to know what the world truly wants and build companies that can address those needs effectively. This edition is going to be a perfect blend that puts forth the legacies of women who are incessantly striving to offer the world with a greater good. Technology has always been considered a male-dominated segment by the orthodox mindsets of society. But an influential businesswoman, Fran Killoway has developed revolutionary breakthroughs- Frasil and meka, proving her fortes in the tech- world. As a leader, her extraordinary insights of leading people with humility have grabbed the eyeballs in the business world. Our team has decided to feature Fran’s illuminating success story on the cover page this time and enlighten our adored readers with her significant offerings that are adding value to the society. Last but not the least, I would like to take this opportunity to thank all our readers, for they are the real motivation that allows us to push our boundaries and come up with more sophisticated issues every time. Our team also welcomes constructive feedback from our valued readers on any part of this edition and would like to hear about how to make it more alluring for them.

Kajal Dobhal

kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Reena Kumari | Rajat Pathak Sakshi Negi Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Kartikeyan Gururani

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TABLE OF

Contents 10

COVER STORY

Fran Killoway

An influential businesswoman who is revolutionizing the world with her exclusive innovative offerings- Frasil and meka.

Success Story ARIANNA HUFFINGTON

Failure isn’t opposite it’s part of success.

BEAR HOUSE CLOTHING PVT. LTD.

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Ms. Tanvi Somaiya The Woman who built The Bear House. 6

BOLD INTERIOR

A Young And Creative Designer With Aesthetic Skills.

HEALTHCARE SECTOR

ENNOBLE IP

Grows in Multi-Folds During Pandemic.

A Revolutionary Leader & Idol For Aspiring Women.

NOBLE INSTITUTE OF EDUCATION SOCIETY

TRAVEL

How Travel Will Help You Grow Your Business.

A Great Mentor Upskilling The Young And Passionate Generation.

INNOVATION

SABINSA CORPORATION

The Importance of Digital Transformation

Creating an Impressive Influence in the Entrepreneurial World.

40 LIFESTYLE

THE BLING STORES LLP

Turn Your ‘Working from Home’ Into an Enjoyment at Staycatio.

Working An Extra Mile To Create Chic Fashion Accessories. 7

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Cover Story

Fran Killoway

An influential businesswoman who is revolutionizing the world with her exclusive innovative offeringsFrasil and meka Kajal Dobhal | Business Connect In the past two decades, the role of women in society has witnessed a paradigm shift from being homemakers to evolving as exemplary leaders. Innumerable women across the globe have become self-aware of their extraordinary capabilities and have stepped out of homes to commence their entrepreneurial ventures. As more and more women are being inclined towards entrepreneurship, the business world is witnessing the emergence of prominent businesswomen. Proving their fortes in diverse domains, women have extended their reach to the business arenas that no one ever fathomed they were capable of. The stereotypic perspective of society believes that technology is one such segment. But, challenging such mind-sets of the society, Fran Killoway has proved her expertise in the technological domain and the roaring success of her key technology-based offerings, have allowed her to become an inspiration to many aspiring women entrepreneurs. Her two technologies Frasil and meka - have been well-recognised at the global level, and touched innumerable lives undoubtedly.

Fran Killoway | Executive Chairman, Frasil Pty Ltd.

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An influential businesswoman, Fran Killoway who is the Executive Chairman and Founder of Frasil and meka, has brought a revolutionized business world with the advance that technology offers. Being indulged in creating, developing, and delivering the technology-based products, Fran has acquired experience of 20 years. Frasil, a brainchild of Fran Killoway, is a software that has been designated for the people living with disability. After the successful launch of Frasil, she has entered the domain with yet another technology-based offering called meka.

UNVEILING THE LIGHT BULB MOMENT Sharing the mission behind developing the technology-based products, Fran reveals that she aspires to create new technologies for the betterment of society. She was hit by the idea of developing Frasil in the year 2010 when her close friend was diagnosed with Motor Neurone Disease that impacted her ability to speak. It was the light bulb moment for Fran that instilled the need within her to develop such product that can make a difference to the lives of people living with disability. She forged ahead to developed such intuitive communication tool to help the people with disability to interact with the world around them. The past decade has been dedicated by her to the intense research projects to bring upgraded versions of this application. Now, the software is available for free download at the global level on all Android and iOS devices. Fran’s other technology meka was developed after Fran found the misuse of the diverse information that has been present all over the internet quite distressing. She asserts that children should utilize online data to learn and grow as intelligent individuals but the current scenario is opposite to this. To deal with this issue, meka came into existence to keep the user’s privacy safe alongside keeping an eye on the child’s activity while exploring the internet. A BRIEF ABOUT FRASIL Frasil is an outstanding software that has been designed to ease the lives of people living with disability. Each user can effectively communicate with the help of a button that removes the feeling of loneliness. This exclusive application has been formulated with the perfect blend of Artificial Intelligence, Neural Networks, and Machine Intelligence, bestowing the users with a personalized voice. This offering is one-of-its-kind of technological product that allows people living with disability to have a voice of their own to get in touch with the world around them.

As a women entrepreneur, Fran is quite amazed at the evolution of women across the globe. She has come across innumerable women entrepreneurs who possess enormous adaptability that allows them to establish themselves as outstanding leaders. Today’s women are experiencing greater job satisfaction owing to their exemplary performances. Fran elucidates the fact that women should always keep an eye on their foremost purpose and forge ahead with full confidence while being innovative and collaborative at the same time!

A REVOLUTIONARY APPLICATION- MEKA An intuitive app, meka utilizes neural network technology, AI, and Machine learning, to render the user an ability to access the online world. Ensuring the safety of user’s privacy, meka which is empowered by Machine Empathy Technology, learns from each user. It comprehends the preferences of the individuals. meka will monitor the six most popular social media sites and six worst online sites. Fran acknowledged the fact that the internet is being misused for performing several abhorrent activities that should be stopped. To deal with this, meka is developed to be an inbuilt application present in every user’s device monitoring about 28 categories of online content that instigates the hatred and disgust among the masses. Be it the abuse of any kind or illicit activities, meka can keep a track of every activity that is distressing to each user and their parents peace of mind.

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MAINTAINING SYNERGY WITH THE CHANGING MARKET TRENDS The dynamic woman leader asserts that the present time puts forth the challenges greater than ever, and such challenges can only be overcome with agile and adaptive leadership that can create harmony with the wavering market ecosystem. Today, managing workplace flexibility is a toiling task that can be performed only with the sense of integrity and alignment of the operations with the exemplary vision. In this regard, Fran clarifies, â&#x20AC;&#x153;Being a successful businesswoman is all about owning the courage of accepting who you are, why you are doing this and how to align your vision with your efforts to bring a positive change to this worldâ&#x20AC;?. Fran believes that R&D has been proved as an impeccable tool for the growth and improvement of her technology-based products- Frasil and meka. Owing to this aspect only, her team was able to innovate the cutting edge AI, ML and Neural Network technology.

ABOUT THE FUTURE OF TECHNOLOGY Talking about the future of the technology, Fran states that Frasil and meka are built on the futuristic vision of enhancing the lives of the people with disability, and children exploring the online world. Soon, the two key products will be upgraded with the additional features to their AI neural network platform. Fran asserts that all the technological

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advances that will be imbedded in the products will be syncing with the needs and feedback of their users. She steadfastly believes that intelligent humanoids such as Frasil are the first step towards empowering people to evolve as contributing members of their communities.

A GLANCE AT THE LEADERSHIP STYLE OF THE OUTSTANDING WOMAN LEADER As an extraordinary leader, Fran believes in leading the people with humility. Her exclusive teammates are strong-minded, intelligent and successful individuals hailing from diverse domain and are extremely passionate about helping the people in need. Fran ensures thriving growth opportunities to her employees in the work culture that has been established in her organisation. She asserts that an individual can greatly influence the lives of other beings based on their own experiences. Every follower looks up to thier leader for guidance and advice during the harsh times, and as a leader, it is of utmost significance to approach your followers with a sense of empathy and understanding. To build a team of finest manager and employees, a leader must ensure to infuse the work culture with transparency. Her sheer endeavours are inclined towards aligning the efforts of her employees with her exemplary vision. Fran encourages her team members by being in constant touch with them to make sure that each team member is on the same page for effective and efficient results. Each associate resonates with full enthusiasm to develop such technologies that can revolutionize the world in the most effective way, and this is the conclusion of the commendable mentorship of Fran Killoway only.

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ACHIEVEMENTS AND ACCOLADES SO FAR

For the behemoth contribution in enhancing the lives of the people with the extraordinary technologies, Fran has won many awards and accolade over the last couple of years including: •

APAC CIO Outlook’s ‘Top 20 Artificial Intelligence Solution Providers, 2018’

•

Business Sight’s ‘The 10 Most Inspiring Entrepreneurs, 2020’

•

Exeleon Magazine’s ‘100 Best Companies’

•

Beyond Exclamation’s ’10 Most Promising Artificial Intelligence Businesses, 2020’

•

Business View’s ‘Business Women of the Year, 2020’

•

CIO Views ‘The 10 Most Futuristic Businesswomen Pioneering Innovation, 2020’

•

Aspioneer Magazine’s ‘Flying High Women Leaders, 2020’

•

Global Smart Leaders ‘Top 20 Most Innovative Companies of the Year, 2020’

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WORDS OF WISDOM TO SHARE

Every successful entrepreneur has to begin his/her journey from somewhere. If you believe something, then chase that with absolute passion and persistence. I believe there is no age limit to learn and innovate. I spend a great deal of my time engaging with successful women from all walks of life. But I think the most important thing for everyone is to remember is that success is measured by yourself and what you set out to achieve. The greatest thing any entrepreneur can achieve is to ensure that people know the benefits of who you are, and what you have to offer.

- Fran Killoway

(Founder of Frasil and meka)

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THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

Name

Designation

Company

Tanvi Somaiya

Director

Bear House Clothing Pvt. Ltd.

Trishlaa Challani

Founder

Bold Interiors

Dr. Shweta Singh

Founder

Ennoble IP

Fran Killoway

Executive Chairman

Frasil Pty Limited

Dr. Ruupa Rao

President

Noble Institute of Education Society

Asha Ramesh

CEO

Sabinsa Corporation

Neha Kamani Sundesha

CEO

Seven Hats Consulting

Mukta Shah

Group Director

Shree Hatkeshwara Cargo

Moonmun Kanoi

CEO

The Bling Stores LLP

Charitha Kailas

Founder

The Studio Verve

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Success Story

“Failure isn’t opposite; it’s part of Success” current obsession with creativity is the result of our continued striving for “ Ourimmortality in an era when most people no longer believe in an after-life. ”

“It was injected into me by my mother that failure was not something one could fear, it was not the opposite of success. It was just a bridge that would take you to success. And I didn’t have to fear failure. Perseverance is everything. I’m not giving up. Everyone faces failures, but people who keep going on are successful”

- Arianna The woman who is best known as the face of The Huffington Post, one of the most effective blogs in the country, which she co-founded. Arianna Huffington is a Greek American author of 15 books, a syndicated columnist, occasional actress, and a Businesswoman. Also, the President-cum-editor-in-chief of the Huffington Post Media Group.

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EARLY LIFE Arianna Huffington was born as Ariadne-Anna Stasinopoulou in Athens, Greece, on July 15, 1950. She moved to the United Kingdom to study Economics at GIRTON College, Cambridge, at the age of 16. She was the first foreigner and the third female President of the Cambridge Union

CAREER Arianna began her career as a writer when, in 1973, she published a book called ‘The Female Woman’. In her write-ups, she has criticized the drive for Women’s Liberation. She has written articles and biographies of Maria Callas named‘Maria Callas - The Woman Behind the Legend’, and a life story of Pablo Picasso, ‘Picasso: Creator and Destroyer’, for the National Review. Arianna dipped her toes into acting. She starred in shows such as Roseanne and How I Met Your Mother. The path of her career was full of ups and downs. Despite the success of her first book, she had to face 36 rejections for her second book. Rather than sitting back and getting upset, Arianna decided to gain confidence and wisdom with each failure to take up even greater obstacles that she can tackle. The rejections only strengthened her determination in future pursuits. She stood up and together with her business partner Ken Lerer, launched The Huffington Post. Today, as HuffPost is continuing to dominate Internet media, sustainability has been achieved and traffic is currently five times higher than its new media opponents.

In the 2003 California recall election for the post of Governor, Arianna took part but withdrew her nomination. Hosted by Arianna Ariannaonline. com. For her novel, “Maria Callas”, Arianna was charged with plagiarism, but the case was settled out of court. Spiritually inclined, she studied the philosophy of Rajneesh. Recognition – In the first-ever ranking of the “Most Prominent Women in the Media” and Forbes’ 52nd “Most Popular Woman” in the World, Arianna was 12th. In the ranking of “The Guardian’s Top 100 in Media,” she is ranked in 42nd place.

CLIMBING TO THE HEIGHTS Arianna oversees a public interest organization, The Detroit Project. This project encourages automobile manufacturers to develop cars that can be operated on renewable fuels. With Huffington and Matalin, a combined radio show was broadcasted over the weekends, Arianna was on the panel of Both Sides Now. As a Young World Counsellor, who is blessed with exceptional speechmaking abilities, she addressed representatives at summits held in Johannesburg, South Africa, Dublin and Ireland. She took part in the 24th annual “Distinguished Speaker Series” that was held at the University at Buffalo, New York. As a panel member for the BBC Radio 4 political debate show that aired regularly and Call My Bluff and Face the Music, a television panel game, Arianna was affiliated with the BBC. She co-hosted the nationally-consolidated “Both Sides Now” public radio show.

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THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

MEET MS. TANVI SOMAIYA

The Woman who built The Bear House Indranil Roy | Business Connect Ms. Tanvi Somaiya, Director at The Bear House, started the company as a hobby. The response to the launch was extraordinary & that motivated her to take a leap of faith. She then decided to expand it into a full-fledged brand. Tanvi started manufacturing 15,000 units and has now moved into producing garments in lakhs. The team has successfully grown in all facets. In about 3 years, The Bear House is present on over 10 E-commerce platforms. It has a profitable and independent e-commerce website too. Looking to the yesteryears, Tanvi recalls “When I look back, I certainly feel proud. I have done everything in my power to make The Bear House grow, it’s made me believe that if you work hard for it, nothing is impossible. Some circumstances completely shook me but made me strong as a person. We all sometimes hit a rock bottom, but being an entrepreneur has taught me to push beyond my limits to accomplish things that I never thought I could. ” As design and fashion always interested her, she upscaled herself through Fashion & Clothing Technology course at NIFT, Kharghar. Moving forward she assisted reputed fashion designers as a stylist for various magazines, ad films & fashion shows. She garnered knowledge in the manufacturing field & understood the production aspect due to her experience in an export house which specialized in shirts for 2 years. As a result of which, she was able to simultaneously work with 7-8 factories as on today.

“The journey has been quite interesting”, says Tanvi. “There is always so much to learn & discover. The fact that it taught me to learn every aspect of the trade, be it registering on e-commerce platforms, listing, marketing, dispatching has been an enriching experience.”

TANVI SOMAIYA Director www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

The Bear House was born with a simple idea: to make fine shirts which men could wear to work, roll-up their sleeves after, and head out straight to a party. The curious team of The Bear House always searches for better materials, design innovations, analyzing the customer’s needs, and expanding style options for their wardrobe. “We started with men’s shirts in 2017, we have already expanded the product range into tees, polos, types of denim and boxers in a short span of time’’ says Tanvi. “The products have an international appeal & are unique because of their attention to minute detailing in tailoring, premium fabrics & trims. We believe in delivering products of exceptional quality at an affordable price.” The products are unique and aspirational because of the attention given to every little detail along the entire process. It all begins with the idea of a new collection or extending the product range into an exciting new category. “We spend a lot of time in the pre-design phase before we get to the drawing board. Thereafter it’s the tailoring, fabric selection & the best of trims to complete creating a product that’s worthy of sporting The Bear House tag. Our vision is to grow a menswear brand that services every fashion and lifestyle need of the ever-evolving men of the 21st century.” shares Tanvi. Being online, the team needs to cater to all types of clientele. The products are designed to be a little more European as such styles and designs are a gap factor in the current Indian market. The team wants to bring the western smart casual culture to India. The Bear House products are for men who like minimalism, attention to detail & comfort. The brand bases its core sensibilities on mastering elements of design in individual garments, keeping the look crisp, uncluttered, and effortless. Its aesthetics are comfortable, urban-luxe that caters to every man.

It is truly said, it is the journey that matters & not the destination. The start is always small yet humble, the journey teaches you so much that you never dreamt of, it always pushes you to take up things you never would & always make you do things that you never thought you could. But there are two things which will make or break the situation, it’s your will power to accomplish it & second, it’s hard work. However, cliché this would sound, it is true. The role of women participating in the entrepreneurial world has changed drastically in the past few decades and for the better. Women are now leading the corporate positions which were previously regarded as a masculine job only. Today, some of the world’s largest enterprises are operating under the women leadership, proving the fact that women are equally competitive and can emerge as great leaders if provided a chance. Tanvi feels “I don’t think my journey would be any different if I wasn’t a woman. I enjoy what I do & I feel lucky to have the chance to do something which interests me. I never made myself as if I was in a rat race or perceived it as a struggle, it was a gradual growth with small milestones targeted, planned for my team & myself. Being a woman, the family plays an integral part in her success. Harsh, my husband has been a major support system and one of the main reasons as to why The Bear House was conceptualized in the first place. He has pushed me & given me the strength to run this brand at this magnitude. He always tells me if you dream & work hard for it, you get it! And it’s true!”

“As a brand, we’ve become increasingly conscious about the products we make, channeling the power to make a positive difference. Our boxers are packaged in a reusable tin box. It was a thought that was put into action to reduce plastic usage. We as a company believe social and environmental hazards are a reason to do business completely differently, as a reason we are working towards sustainability by using recycled cotton, natural fabrics & overall keeping the quality of the product far superior. We produce in certified factories which have fair wages & support ethical work standards.” The Bear House plans to launch its products in all categories- ethnic, outerwear, accessories, etc. The brand aspires to have everything for a man under one roof. It plans to go retail by the year 2022.

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THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

TRISHLAA CHALLANI A Young And Creative Designer With Aesthetic Skills

Ashwathy Nair | Business Connect Interior designing is a highly renowned business that puts an individual’s skills and competencies to test. In India, the urbanization and growing number of population has stimulated the need for creative designs, aesthetic colours and other alluring features, to give urban infrastructures an extraordinary interior space. The rising demand has brought a significant number of players in the industry, making it difficult for customers to find a befitting brand.

TRISHLA CHALLANI

Founder & Creative Designer

Trishlaa Challani is a growing entrepreneur in the Interior Designing Space and is known for tailor-made designs across the country. After a journey of various ups and downs in the professional space, Trishlaa conceived her brainchild ‘Bold interior Stories’ to dazzle clients with a blend of contemporary and classic designs. SCULPTING DEFINITIVE SPACES “We shape our homes and then our homes shape us” – Winston Churchill As the phrase suggests, designing our space, whether its office or home with aesthetic features significantly affects human behaviour. For instance, after an arduous day at work, when we return home, the environment, spontaneously rejuvenate our mood. This is the theme on which Bold builds experiences. Trishlaa’s prime motivation behind her entrepreneurship was to create catchy interior designs. Based on this motivation, Bold utilizes voguish materials like driftwood, lacquer, Veneer, etc. to craft the best design suited to the client’s requirements. Bold is encircled, with a team of skilled professionals whose proficiency and meticulous approach helps in succeeding projects. Every

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design is crafted, with an in-depth analysis of the client’s requirement. Till now, Bold has successfully concluded 100+ projects across the country. SETTING THE STAGE Prior to her entrepreneurship, Trishlaa has accomplished a multilingual stint in the professional arena, by working in various verticals. Complementing that stretch, she says, “I’ve cherished this period a lot as it helped me evolve from being a complete introvert to an ambivert”. Each phase in the professional space has been a learning period for her, which later attributed her entrepreneurial life. Trishlaa started her professional journey from a playschool, where she learnt to be patient in any unprecedented situations. Moving on, she joined a renowned construction company and was able to work on glass façade. Afterwards, she spent a significant stretch in the professional arena, working with various companies. These experiences eventually helped grow her venture into a robust foundation, providing unorthodox solutions to its clients. Her professional stint has also helped her in conducting workshops in India and Dubai to produce new Interior designers. Till now she has trained nearly 2500+ aspiring designers across 20+ cities in India. Furthermore, combining her and her team’s expertise, they have published a book on “How to set-up Interior design Studio”. E–DESIGN As mentioned above, Bold has clients all over the country. As such, the Company has curated ‘E-Design’ - A trendsetting feature to facilitate design services and packages regardless of location at a cost-effective rate. What makes it unique is, customers can create a professionally designed space at their pace, without any hassle. Customers need to complete a set of a questionnaire regarding the dimension of rooms, photos and budget and the Company will create customized, 2D/3D designs tailored to the customer’s inspiration. A COLLABORATIVE WORK CULTURE Harmony and enthusiasm, these are the two prime aspects that assure employees’ integrity and efficiency, towards a company. Keeping that in mind, Trishlaa has ensured a transparent work culture, having flexible timing; this keeps the team dedicated and concludes progressive results at stipulated deadlines. The transparency and cohesive relationship have assured a stellar quality, also helped in maintaining its employees, spread across the country.

A DYNAMIC PERSONA Women entrepreneurship has always been a very challenging career; but not for Trishlaa! She reflects her journey as a very spirited one. Despite starting at a young age, Trishlaa was incredibly encouraged by her parents to pursue her dreams. As of now, Trishlaa has grown not only as a remarkable interior designer but also as a well-defined mentor for Students, budding designers and others as well. She is also providing virtual consultancy services for global projects and actively mentoring people through her social media page. Trishlaa also holds an ardent interest in children’s education. Being a former teacher, she invests her resources towards upskilling of unprivileged children. Trishlaa’ excelling leadership and entrepreneurial growth are featured in many renowned magazines. The prestigious Insight Success Magazine has enlisted her in the “Young women entrepreneur in 2016” edition. Also, she has been honoured, with “Young International Influencer in 2019” and “Best upcoming Interior design company in 2019”. After gaining a substantial presence in India, Trishlaa through her venture, is foreseeing to grow on the International Market. With the growth in modern ideas and practices, the entrepreneurial space has welcomed woman leaders with open arms. The credibility and dedication of several female leaders have motivated a thousand others to break free of the orthodox mindset and outshine with their talent. Trishlaa aims to propagate her excelling qualities beyond boundaries and sprout in other physiologies, in the coming years.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

Health

HEALTHCARE SECTOR GROWS IN MULTI-FOLDS DURING PANDEMIC

of regulations, legalities, and technological aspects of implementing telemedicine. Many organizations decide to consult their patients through telemedicine due to COVID-19.

The spread of COVID-19 has drastically disrupted the lives of livelihoods, communities, and businesses across the globe. Concerning public health, its potential lives all stakeholders, especially global businesses came together. Although our healthcare workers battling the crisis, our pharmacies prudent work towards providing medicines to reach people around India and the globe.

STARTUP AWARDS Healthcare Innovation and Midas Touch Categories have been shortlisted for startup awards for the Economic Times Startup Award 2020. In the time of the global outbreak, pivoting business models and bringing effective healthcare solutions, a group of a highly powered jury consisting of top business leaders, investors, and entrepreneurs will decide the winners on a virtual meeting held on August 20.

FAUCET THE ENORMOUS POTENTIAL The healthcare system outbreaks its potential and has been providing a shift towards self-sufficiency. The Healthcare system take initiative to pursue ideas to the government that would pave way for a self-reliant ecosystem. The Healthcare center started 24/7 monitoring facilities by trained professions. Through this patients and physicians can connect virtually during treatment.

STRATEGIC INNOVATION VENTURES INFOSYS On Thursday, August 27, Infosys IT service has signed a five-year deal with the cloud customer experience and contact center solutions provider and started five partnerships with Genesys it enables that both companies will develop and deploy innovation and provide the best level solutions in the customer experience market. To endurance, the capability of both organizations clients will be combined to stand benefit on investment innovation.

GOVERNMENT IMPLEMENTED TELEMEDICINE FACILITIES Handling patients remotely referred to as Telemedicine. In these facilities, patients and providers are not physically contacted with each other. It is a modern technology that enabled doctors to consult patients in this pandemic. Some organization has changed the knowledge

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TATA GROUPS Group of the Shapoorji Pallonji will compel the Tata Group to scale back its equity holding shares, pledge equity of its listed companies against debt, or allow an outdoor investor in Tata Sons. A number of these options will help to scale back Tata Sonsâ&#x20AC;&#x2122; financial flexibility. Tata group of companies has pledged shares of the financial services, Alternately Tata sons sell the share of a non-core asset and pledge the equity of its listed companies. While the debt was raised, there has rarely been a priority over the potential loss of control. In doing so, the group will reverse its past 24-month effort to scale back debt, prop up shareholding in listed companies, and untangle the cross-holdings across the group. This may accompany the conditions attached. For one, outside investors in Tata Sons will want the corporate to travel back to being a public company from its current private limited state. IBM In India, IBM playing an important role in developing innovative solutions for cloud technology for local as well as global markets, South Asia Managing Director Sandip Patel ae combining synergies of IBM and RED HAT â&#x20AC;&#x201C; an open-source of software solutions firm it acquired last year for USD 34 billion. IBM cloud innovation developed India and other country foundation platform. This offer will help software labs teams to develop their condition from India.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

Dr. SHWETA SINGH

A REVOLUTIONARY LEADER & IDOL FOR ASPIRING WOMEN Ashwathy Nair | Business Connect The motivation of an entrepreneurial career was inside Shweta since childhood. However, lack of exposure, awareness & a proper map to reach that goal were holding her back. Coming from a small town her path to glory, was laid with, several backlashes from society and family as well. However, the orthodox society and their monotonous thoughts on women entrepreneurship weren’t strong enough to break her ironclad motivation. Despite having a thriving career in the professional realm, she moved into entrepreneurship - to shape her life and several women, constricted in prevailing monotony; thus, Ennoble IP was born.

“I believe in working on new ideas every moment”.

says Dr. Shweta

Dr. Shweta Singh Founder Ennoble IP, commenced its journey as an IP and allied Service provider, but with time it has spread wings and taken a quantum leap! Ennoble IP has evolved into a recognized conglomerate having expertise in Patent, Trademark, Design, Copyright, Commercialization and Training. Women Innovation Entrepreneurship Foundation (WIEF) – a brainchild of the revered founder Dr. Shweta Singh, is responsibly providing financial empowerment and independence to aspiring rural women through skill development.

entrepreneurship over job, because she wanted to help women, who are left behind due to lack of exposure & awareness. This core motivation has taken her Company’s growth to astounding levels. Ennoble IP floats its business on a technology-driven platform. Its services are remarked for quality at a reasonable price. Besides IP protection services, it handholds clients throughout the transaction process, starting with the research upon their patents, trademarks, copyright and designs. Their unparallel quality is catered to all the major sectors across the country; the numbers are close to 500+ SME’s, 500+ Startups allowing them to cater about 10,000 Entrepreneurs. 75+ Universities, helping to cater 2,50,000 students and around 20,000 faculties across

A ROBUST BUSINESS PLATFORM From leadership to services, Ennoble IP is barreled, with a determination to revamp the industry. However, raising Ennoble IP to this level has been an uphill task. Shweta opted www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

the nation. Some of the satisfied industrial giants are Adani’s, Havel’s, Sukam, Orient, Kent, Chandigarh University, Pharma’s, Sharda University, SoA University and so on. Moreover, they have closely worked, with Govt. bodies including MSME-DI, PhD. Chamber, FISME, MAIT & I am SMEs of India. EVOLVING WITH THE TRENDS The industrial space is influenced, by constant transitions and to grow in it, companies need to bring innovative ideas at play. As such, Dr. Shweta believes in working with new ideas making her an epitome of innovation and novel concepts. She believes that every idea is a new opportunity and this mindset places Ennoble IP ahead in the race. R & D plays a very vital role in the growth of any foundation; Ennoble IP stands with no exception. Investment in R&D, helps in introducing evolving technologies and methodologies in operation. Their clientele ranges from Universities, Colleges, Startups, SME’s & MSME. The inculcation of contemporary amenities evolved Ennoble IP’s platform, making it convenient for the clients. GROWING BEYOND THE PANDEMIC Surviving the pandemic and the lockdown were the biggest challenges for the Company to date. However, strong strategic planning and collaboration in all levels helped them survive. Realizing the tough times, the upper echelons ensured none of the team members suffers or feels left out. There was an adverse impact on the business but we made sure to support our team and our team in return reciprocated to the support by their hard work, zeal and teamwork. The attribution of the senior management combined, with the effort of team members, made it possible to bounce back with flying colours. Dr Shweta believes this unyielding spirit is the turnkey, that’ll take Ennoble IP to new heights and help in achieving new laurels. AN ENTHUSIASTIC WORK CULTURE “I have always been a keen believer of a notion that reads “Team Work makes Dream Work” & in order to create dream work and a Dream Company, employees content or employee satisfaction is a must”. says Dr Shweta. At Ennoble, every day is something new and challenging for each of the employees apart from the work that they have been allotted. Several team building activities are organized - both indoors & outdoors to keep up the spirit & bond of the team. Also, every festival is duly celebrated, with an

abundance of enthusiasm & every employee is allowed to contribute towards the planning and execution of the events. On the other hand, their progress is always recognized, appreciated & remunerated. Lastly, teams are given the responsibility of breaking down the founder’s vision into short-term, realizable, and scalable goals making all of them a part of the bigger picture. WIEF – THE CROWNING JEWEL With time, Dr Shweta has grown into a multi-textured leader, having expertise not only in business but societal development as well. Her innovative initiative - WIEF is deliberately shaping the lives of many women through vocational training programs to provide a better life, enhance their skills that can be utilized either in productive jobs or starting their own ventures. Not only this, the Company values the need of funds for business and through WIEF procures various government schemes, grants loans, CSRs and other social funds, social investor and philanthropist help to raise funds for the women entrepreneurs, especially hailing from rural areas. Furthermore, they extend their support to market and scale their products, building their brands. Lastly, they provide extensive support to the people in divyangjan category, especially the women. AN ENTREPRENEUR TO LOOK UP TO Dr Shweta has evolved as an astute persona, representing a woman’s perseverance, dexterity and wisdom. Her work has touched the lives of many women across rural regions of India. Her every decision is on the mantra “Each Time I Take A Stand For Myself, I Take A Stand For All Women”. Ennoble IP has acquired a place amongst the top 10 IP organizations of the country and evolved from an SME to a Startup and ultimately into a Full-Fledged Corporate. A journey that started, with a single entity is now attributed by a team of 150 trustworthy professionals. Dr Shweta has been honoured, with several accolades, that showcases her forte. Some of the notable mentions are: • Exceptional Women of Excellence 2019 by Women Economic Forum • Iconic Women of the Year 2020 by Women Economic Forum • 40 Under 40 by AIWMI and IAAIF • India Leadership Award 2019 Best IP Services in India • India Leadership Award 2018 for Best IP Company 2018 • The Best Company to Work for IP by Business Connect • Top 10 IP Firms in India by The CEO Story Looking at the future, Shweta aims to augment her business platform with emerging advancements. This will help in simplifying the work of the innovators & the researches so that more and more number of IP assets can be generated & protected. 29

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

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THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

Dr. ROOPA RAO A GREAT MENTOR UPSKILLING THE YOUNG AND PASSIONATE GENERATION

Meenakshi Panika | Business Connect ver the last – 4 decades, distance education has grown exponentially in our Country. Distance learning has made education accessible to anyone, from anywhere around the world. People can complete their aspiring degrees while working in a Company, without any hassle. Further leveraging on e-learning, distance education has created an interactive, live and organised learning method for those, whose schedules don’t permit conventional classes.

However, students nowadays look for holistic development along with disciplinary subjects. The scope has put forth a lucrative opportunity, and Dr Roopa Rao - A remarkable leader known for her milestones in Education, Training, and Administrative fields has built an innovative foundation on it. Her establishment - Noble Institute of Education Society (NIES) is a pioneer of the arena having a comprehensive collection of distance learning and short term courses.

A FORMIDABLE KICK-OFF The entrepreneurial journey of Dr Rao had a very arduous start. Prior to NIES, Dr Rao had spent 20 years in the Corporate realm, focusing on Operations, Technology transfer, and Information Technology. However, this wasn’t enough for her. Being in the education and training segment, Dr Rao was highly motivated to become an Edupreneur. But, lack of independency was becoming a shackle; this was an injustice to her passion. As such, she left here long and enormous career and kick-started here entrepreneurial life in 2002. However, the choice of an innovative career came with significant challenges. Despite her purpose to provide better education, funding was becoming a significant challenge. Nonetheless, she received a monetary sanction from the government under the Rozgar Yojana scheme (PMRY) but, was again interrupted by the bank. This backbreaking situation continued, for the next - 6 months and eventually, Dr Rao had to draw the attention of Lokayukta and CM of Karnataka, for a befitting resolution. Dr Rao’s perseverance profoundly attributed her in attaining her goal. But, even after a fully-fledged commencement, retaining students due to the rising competition became a challenge. But planning ahead and keeping the trending practices and innovations in play, gives the Company a competitive edge.

Dr. ROOPA RAO

President of Noble Institute of Education Society

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SHAPING ASPIRERS INTO PROFESSIONALS “We are a multi-dimensional institute having courses of varied segments” says Dr Rao Dr Rao started NIES with a focus to shape aspirers into potent professionals. On that note, NIES’s framework not only encompasses disciplinary subjects but interpersonal skills as well. Their disciplinary courses range from BA, Bcm/BCA/MCA/Mtech/ MBA /Nursery Teacher training for learners pursuing distance education to Ms office, Tally, C, C++, Java, Webdisgning, development, E-commerce and Digital Marketing, for IT aspirants. Vocational courses like HR Management, Marketing management, sales and personality development courses for learners looking to thrive in the Management Sector. Lastly, Neuro-linguistic Programming courses, soft-skills and communication courses; this ensures wholesome maturation of aspirants so that they can fit the present job market. As if this wasn’t enough, NIES offers unique and content-rich programs for children in Anuhya Summer Camp – An innovative summer camp, focused on carving its participants with Life skills, study skills and fill them with fun and adventure. A CONTEMPORARY BUSINESS MODEL Emerging innovations and ideas have revolutionized the image of the education industry. The emergence has also created a paradigm shift on the mindset of customers. People are pursuing more towards techbased solutions. Keeping pace with the changes, NIES has taken a technology-oriented approach in its operations – whether its online platforms for payment, learning, or interaction. Technology has also revamped its marketing strategies. Starting in an era, when marketing was done on printed paper or by distributing flyers, they have moved into digital marketing strategies and word of mouth. Real-time R&D practices have significantly helped NIES understand the market and the needs of aspirants. NIES has comprehended the significance of passion and value

of good education through career counselling, not only for distance education but others as well. These counselling sessions gives a profound understanding of the individual needs of students and the trends in the market. In its years of business, NIES has facilitated enquires for abroad education and guidance for selection of proper university, country and course. The tailored services merged, with Dr Rao’s leadership has helped NIES transform the lives of many aspirants, ranging from 8 to 60 years old. AN INDOMMITABLE EDUPRENEUR Woman entrepreneurship is a path laid with significant challenges. In many regions of India, women still get dominated by the orthodox doctrines of society. Dr Rao however, has burgeoned with a sheer will in the face of these challenges. She has grown as an astute leader and her brainchild has become an award-winning institute for distance education and industry-oriented courses. She believes a woman’s natural ability to think and act in a multi-dimensional way has given her a competitive advantage in the industry. Her persistence and creativity have been bestowed, with a significant number of awards. Few of them are mentioned below: • Awarded Honorary Doctorate from AUGP, UK. • Awarded best Lady entrepreneur by Global Excellence India. • Awarded “Bharath Vibhooshan” by Global Achiever. • Business ICON Award of 2020 as a leading trainer in the field of lifeskills training. On top of these, NIES is titled as “Most trusted brand of the year 2019” in the field of education, by Summentor pro. Anuhya summer camp - A brainchild of NIES, is listed in World Book of Record for its unique concept in lifeskill and behaviour changes. Dr Rao, is an honorary member of ALMA, DISSC, CSI and iNACOL. Dr Rao has also played an integral role in the Country’s development. She has succeeded in a rural project for student’s empowerment called “Hombelaku” and has been the brain behind many residential training 33

programs, for students across India. She has also organized holistic development courses, for Capacity Building Programs like ‘VIKASANA’. DIPR, Govt. of Karnataka, has made a feature film on her life (Nelada Siri: The gold of the Land). Several TV programs have featured Roopa as a resource person and panellist. She is an ardent writer in psychologyrelated topics too. MULTITUDE OF SUCCESS STORIES Since its inception, NIES has moulded and set a direction for many aspirers across the country. Over the years, the institute has showcased several stories of successful careers that proffer their forte. One such story is of an Office Boy who grew into a team manager, in one of the best FMCGs after completing his degree at NIES. In its enormous stint, NIES has showcased more than 10,000 stories of success. With a proud heart, Dr Rao shares, “Every time I see a student coming with a promotion or an appointment letter, I feel a sense of happiness and being able to be helpful”. UNFURLING THE FUTURE GOALS With the growth in ideas and innovations, Distance Education is emerging as a significant trend. However, many companies still despise aspirers coming from distance learning institute; this is what Dr Rao aims to change. She aims to draw attention to the benefits of distance learning. Aspirers get an advantage of experience, helping companies save capital on training. On the other hand, people who’ve discontinued education can reenlighten their life through distance learning. Furthermore, the recent pandemic transgressions have empowered the need for distance education. In short, the framework is becoming one of the choicest ways to continue education. NIES is aiming to become an integral part of this growth and create more success stories in the coming years. A NOTE OF MOTIVATION FOR ASPIRERS “The Opportunity to pursue higher education, for every individual is not a small achievement to be ignored”. Dr Roopa Rao

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Travel

How Travel Will Help You Grow Your Business The job of an entrepreneur is a significant one, so it’s imperative to deal with you intellectually and truly. Perhaps the least demanding approach to do this is to take a couple of vacation days. It’s hard to believe, but it’s true, get-away. Vacations are something more than time away from your work area. Traveling lessens feelings of anxiety and limits the danger of working environment burnout. Work environment burnout can make accomplishing your business objectives a lot harder. There’s nothing more terrible than settling on basic business choices without a reasonable head. Traveling can keep you practical and centered. Here are a couple of reasons why Traveling outside the workplace can be something beneficial for your wellbeing and your business. Better Problem Solver As a business person, you can anticipate that a wide range of impediments should come in your direction. In the end, you’ll become an expert issue solver. During an outing, you may likewise wind up taking care of issues. Ever been to a far off nation and not communicated in the local language? Have you needed to manage completely reserved inns or failed to catch planes? www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

The more experience you have in critical thinking, the better the entrepreneur you’ll turn into. Fruitful business is turning around issues and making sense of the most ideal arrangement. It is Healthy Stress, when left unattended, can prompt misery and heart issues. Travel, regardless of whether for business, delight, or both, causes you to deliver pressure. This is on the grounds that it removes you from the workplace and the more extensive condition that propels you to work constantly, while managing you some truly necessary personal time, along these lines improving both your psychological and mental prosperity. Traveling shows relational abilities It isn’t about what you state; it’s about how you state it. We as a whole know the saying, yet it’s actual - the manner of speaking, non-verbal communication, the faces you make, and the manner in which you talk all add to what in particular individuals comprehend from you. All these are particularly significant when you wind up in an unfamiliar region where you need to battle with language limitations and contrasts in culture. Such a circumstance will drive you to discover innovative approaches to get around them. As a business person, learning the craft of viable correspondence abroad can help improve your general compatibility. Traveling can help make significant connections Making new companions and business associations in new places can mean something other than understanding. It could likewise imply that you won’t need to look into lodging when next you visit the region. You could use business connections you make when you need to grow your business. Your association on the ground can utilize his nearby information to assist you with doing all the vital examination and legwork and assist you with sinking into a new area. You can cut out more opportunities to think As an entrepreneur, you are frequently compelled to settle on off the cuff business choices, follow up expected financial specialists, and consistent hustle. When was the last time you had the opportunity to sit and think? Traveling bears you the fundamental chance to reflect and ruminate. Discover something to do to take your psyche off work, regardless of whether you are simply sitting on the head of a mountain, fishing by a lake, or lolling in the daylight. These sorts of situations can trigger your brain to concoct new plans to support your business and individual life. Traveling out permits you to refine your relationshipbuilding abilities. It likewise allows you to restore yourself genuinely and intellectually. So when you have a couple of moments to save, begin arranging your next escape.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

Asha Ramesh:

Creating an Impressive Influence in the Entrepreneurial World

Indranil Roy | Business Connect The significant contributions of women in the business world have come out of the shadows and are now being recognized. De facto they are having major impact on the businesses for which they work, demonstrating exemplary skills and performance. One such exemplar of talent is Asha Ramesh, who is the Chief Executive Officer of Sabinsa USA.

THIS FEMALE EXECUTIVE’S CAREER PATH

Asha Ramesh

CEO, Sabinsa USA

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Asha’s academic accomplishments include a Bachelor of Science degree and an MBA with specialization in Marketing Management from Bangalore University, India. She joined the Sami-Sabinsa Group 24 years ago, with her first position as Manager of Purchasing & Special Projects at Sabinsa’s parent company- Sami Labs Ltd. in Bangalore, India. Then, in January 2000, she moved to the United States, and joined the Sabinsa staff in New Jersey, focusing primarily on the sales and business development with involvement in a range of departments of the organization. Excelling professionally, she was promoted to Vice President of Business Development in 2009, and was named CEO in September 2019. In her personal life, she is the proud mother of a college going daughter, and celebrating twenty years of marriage to her husband.

OVERVIEW OF THE COMPANY

Sabinsa is a manufacturer and supplier of herbal extracts, cosmeceuticals, probiotics, minerals, and fine chemicals, which are used as ingredients in dietary supplements, functional foods, cosmetics and other products worldwide. The company markets over 100 standardized botanical extracts, and employs more than 1000 people worldwide in 11 manufacturing, R&D, sales, and distribution facilities. Product innovation and process development form the focus of the ongoing R&D efforts in the company’s research facilities, located in India and the U.S. Many of Sabinsa’s ingredients are the leaders in their category. Products, many of which are both Kosher and Halal, are extensively researched, patented, and supported by hundreds of published clinical studies. Sabinsa’s botanical cultivation program covers nearly 40,000 acres to ensure sustainable, fair trade of materials used in the ingredients.

consumers’ interest in a more holistic and personalized approach to their health and well-being, including incorporating dietary supplements. In fact, a 2018 consumer survey commissioned by the Council for Responsible Nutrition (CRN), and conducted by Ipsos Public Affairs found that 75 percent of the US adults take dietary supplements compared to just 65 percent ten years ago. In addition, the herbals/botanicals category, where Sabinsa especially excels, notably increased in popularity with 41% of supplement users reporting consumption of them over just 28%, five years prior. And in this growing category, turmeric is the second most popular supplement, and they at Sabinsa are immensely proud of the fact that they offer the most clinically studied turmeric brand, Curcumin C3 Complex®.

Sabinsa’s clientelle consist of Fortune 500 food and beverage manufacturers, internationally-renowned multi-level marketers, and hundreds of companies of all sizes that market tablet-, capsule-, gummy- and powder supplements to the burgeoning nutrition section shelves of health food, specialty, and mass market retailers. They range from independently or family owned businesses to publicly traded, so there are a variety of corporate cultures with which they interact.

SYNCHRONIZING WITH THE MARKET TRENDS

To keep abreast with the fluctuations in market trends, Asha finds it indispensable to have frequent in-person conversations with their clients and prospects, at their offices and industry events. Discussing their product development interests, or even challenges with the usage of the company’s ingredients, is always enlightening, and has oftentimes led to new or improved offerings in Sabinsa’s portfolio.

ERA OF DIGITAL TECHNOLOGY

There’s no doubt that digital transformation has mainstreamed, and it has widespread application across numerous industries. Technology investment and the various opportunities available are continuous discussions in every company. A sister company within the Sami-Sabinsa Group- Edkal Technologies- offers digital engineering, cloud computing, enterprise business applications, process automation and analytics in the pharmaceuticals, life sciences and other sectors, and so Sabinsa is beneficiary of Edkal’s services. They have also updated a multitude of ways by which they communicate and market their products to take advantage of the new technologies. For additional transparency throughout their supply chain, they are currently evaluating the possible addition of blockchain technology with the third party vendors.

Asha has a keen interest in looking at general business news, legislative issues, key statistics and research from their industry’s trade journals both online and in print, and there’s plenty of good insight to be found on LinkedIn groups and private forums. She also acquires great information from podcasts and webinars. The company considers the Research and Development process to be pivotal. Thirty years ago Sabinsa was founded when Dr. Muhammed Majeed saw an opportunity to bring pharmaceutical-style scientific rigor to Ayurvedic ingredients. This approach led to novel and patented ingredients for a wide range of health uses, from anti-aging skin benefits to weight management. Sabinsa offers over 140 ingredients today, with an IP portfolio of over 220 active patents in multiple countries.

OPPORTUNITIES FOR WOMEN

On a domestic level, Asha is elated to witness women’s positions, and attitudes towards them, evolving for the better, but research tells us there’s still a long way to go. However, at Sabinsa they have had a respectable balance of gender representation from top to bottom for years. In fact, in their industry, they were the first to appoint a woman as their resident director of Sabinsa in Japan, nearly fifteen years back, at a time and in a society that where such an idea is uncommon.

TRANSFORMATION FOR STARTUPS

The growth of a number of start-ups in the health and nutrition industry over the years has been astounding. Whereas, thirty years ago there weren’t more than hundred strong dietary supplement brands carried within brick-and-mortar health food stores; today it is estimated that there are more than 16,000 dietary supplement brands on Amazon.com alone. Some of those brands are marketed by sole business owners that practically became overnight success stories. So, the connoisseur has definitely seen a revolution in the dietary supplement industry in terms of distribution of products. Business such as Costco have also contributed towards massive growth of brands that were just an entrepreneur’s dream a couple of years ago.

THE WORKFORCE

Sabinsa recognizes that if their employees are happy and content, then their clients too feel the same. They consider that every member of the organization is a part of their family, and show each other respect and appreciation daily. They encourage open and honest communication, and Sabinsa’s management has an open-door policy to discuss any issues employees have at any point of time. They support a safe and healthy workplace, and offer competitive wages and benefits. In turn, the majority of their employees have been with the company for a decade or more.

THE STATE OF THE INDUSTRY

While there are some interesting potential regulatory and legislative dynamics taking place in the US natural products industry at the moment, the industry is continuing to experience positive growth due to

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

Innovation

The Importance Of Digital Transformation

There was a time when businesses, as usual, was often good enough, though, every era has its buzzwords. The era we live in is everything interconnected, equally outstanding, performance is getting perfection. There’s only one space left to innovate in you. You are the main point of the raging tornado of change fuelled by digitization, Augmentation, mobilization, Automation, and a whole lot. Today, science fiction is about to become science fact. Think about a self-driving car, the computer can learn your behavior and act. Transformative technologies are bringing major changes in many aspects of business and even entire industries, just like the 18s when steam engine and electrification innovation revolutionized whole sectors. Sound’s amazing, isn’t it? but it may create problems for a lot of businesses. As per John Chambers (CEO of Cisco System) “At least 40% of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies.” In short word, digitalization is critical to the survival of businesses – not merely because of vitality that it offers to a company by upping its operational efficiency, but due to its capability to let a business act proactively by having the right decision as well. But, in spite of such kind of resounding affirmation from the leading lights of the market, around 34% of organizations have owned a digital transformation. So what is it? What is Digital Transformation? Digital Transformation is a strategic planned organizational change, which begins by empowering teams with a unique technique to create a highly responsive strategy and fearless culture of innovation. Fundamentally, it is a way of changing how the business operates service and value to users or consumers. Moving to new technology, implementing digital services, or even truing workload into cloud computing architectures, it isn’t that easy. Often digital transformation involves scrutiny, reinvention, and even creation of new jobs at an organization. A company must have great employees with great skill sets. Suppose that your company pivots toward data to be a big part of the business model, then you need a data protection person. Digital transformation is used as a cover term to define multiple upgrades within an organization. You may be implementing new tech in the workplace, but it could impact many different areas of your business. Adding www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

one new tech in a specific area may require a new system in other parts of the area. For example, A higher and faster computer a bigger server.

insight, businesses can optimize their plan and process for an even greater outcome. It can bring huge changes in two specific things which require most – costs and revenue.

Putting new tech in the workplace is easier said than done. You need to come out of your comfort zone and change the old traditional work.

in order to get consumer’s behavior patterns, relevancy, real-time feedback, and others, data-driven requires. This can be attained by utilizing structured (Personal customer information) and unsaturated data (Social media metrics), which can be filtered out from a large amount of data. For instance, A customer on weekends and looking for a product that you sell, if you get them and you send a message about that product, they are going to buy it. In this way, you can build a bond between you and your customer

Importance of Digital Transformation Of course, digital speed would be much faster than a traditional one. The digital transformation can bring success for your business largely because of the speed of accuracy, especially when digital disruptions are giving strong competition in the market. Now you might confuse about that so let’s know about their benefits.

#3 Easier Collaboration Digital transformation makes it easy to get the exact information at the same time, which eases the work environment and productivity. Enabling businesses to overcome “us vs. them” mindset, transformative tech can become a major mover of smooth collaboration.

#1 offers a great and new experience to the customer Today there are so many similar products available on the market, it is very difficult to differentiating completely on prime offer. This is why customer experience alone has emerged as the new battleground for getting explicit differentiation. In fact, the consumer looks at it as the core criterion while buying stuff and making a decision to buy one. They want to know everything about the product. Many studies found that around 85 to 95 percent of consumers are more likely to be loyal to a brand.

Digital transformation makes sales and marketing more operative and effective. A salesman team can get a list and the marketing team can unitize those lists of data to draw insights and make a strong plan about the targeted users. Just like CRM Tech which can track historical client data related to interaction and interest.

Here, digital transformation can offer a quick boost to the enhancement of consumer experience. In this way, the company can have real-time and cohesive communication with users. AI-powered chatbots can reduce consumer issues faster than ever - it can give you a positive vibe about your brand in the market.

The only way to enter the unexplored market is to get new users. It starts with identifying the area and dividing it into a sperate section according to market place the new products. Moreover, if this is supported by sound data analysis and immediate access to demographic elements, the entire process of market penetration can become Hassle-free, which is great for your business

Moreover, you can use the device or new tech to locate the consumer exactly in the shop and send the relevant marketing message base upon the service or product that is near to them. It will prove to be a millstone for businesses, and you can earn more trust from users.

#4 Helping Employees To Be More Effective Workforce engagement has become a hot topic. Employers are exploring new ways to improve productivity; here digital tech is helping employees to become more effective in their own roles. Transformative technology offers a valuable opportunity for the main business function like finance and HR, to get away from manual and automate areas like payroll, offer wider business opportunities. Today a lot of employees are working remotely and giving better products rather than being at the office, it is possible because of digital transformation.

#2 Data-Backed Decision Making Peter Drucker “If you can’t measure it you can’t manage it.” to make sure that each function is performing well at their level, you require numbers to relate with the high benchmarks. Leveraging the power of digital provide you the authority to track metrics and analyze the collected data during the time. On the basis of this precise and timely 39

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

THE TOP 10 MOST INSPIRING

TO WATCH GL BALLY

WORKING AN EXTRA MILE TO CREATE CHIC FASHION ACCESSORIES Meenakshi Panika | Business Connect Why accessories? On asking that Moonmun laughed & said, “Because I love wearing them. Why not do a business that you can use in your daily life”. She further explained that people judge you based on your first impression and your accessories contribute a lot in carving the best impression on their mind. Style is not just what you wear but what you carry around yourself in your everyday life. Every person has his style statement, be it the looks or the lifestyle. Every piece of accessory, household item and things even as small as a pen define a lot about one’s personality. What kind of crockery you use, how you decorate your house or office, what gadgets you use to minimise your working hours, what you gift to your friends, employees or colleagues, all of this says a lot about your personality. At Bling, they understand how customers spend hours visiting shops, searching for that one right piece on the internet, which is hopelessly exhausting. To bridge this gap with the unique gadgets and accessories, they strive hard to bring the best lifestyle in their customer’s life on day to day basis. Their key offerings have allowed them to stay ahead in-game because TBS knows that their products help you define who you are. Started in 2015, The Bling Stores (TBS) is an e-commerce brand focused on lifestyle products and accessories. The Company that started with offering different pieces of jewellery has now diversified itself into household items, gadgets, corporate gifting to personal lifestyle products. TBS is making a mark in the market by its powerful research and designing teams, which keep surprising their customers with their unique, stylish and highly useful products. JOURNEY WITH HARDSHIPS Moonmun Kanoi, the CEO and Founder of The Bling Stores grew up in a moderate liberal Marwari family in Nagaon, Assam. Moonmun’s parents are a big influence on her personality.Her father is a businessman & understands the value of good ideas, resources, and their right implications, on the other hand, Moonmun’s mother has a unique sense of aesthetics. Moonmun started noticing how her mother puts so much efforts in representation of every single thing in the house, from making a simple dinner into a fancy fiesta to decorating the home like some film’s set, she likes celebrating the beauty of life around her. On asking her about the beginning of the business, she said, “Where did bill gates or Steve jobs start their business! HOME! Similarly, I also started from home as there was no investment to be made and ideas were very raw. Hence, I designed and sourced jewellery & accessories and sold them online.” www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

She says, “Today, start-ups have better and simpler financing opportunities, and more and more investors are foreseeing to invest in brands.” Moonmun recalls that the whole process of starting the Company and further expansion was tediously long. There were many frustrating days, days where she felt closing the Company, but with time Company made its way out in the market and was joined by Mr. Raj Khatri (Mentor and Business Partner). The latter not only believed in Moonmun Kanoi’s idea but also trusted her work style and dedication. He has been a guiding light and a constant source of motivation to her to excel in her career. DEVELOPING AN EASY TO REACH BRAND WITH MAXIMUM COSTUMER’S SATISFACTION WITH DIVERSIFIED PRODUCT LINE To keep pace with the evolving consumer trends, TBS keeps conducting comprehensive market studies and keeps adding products in its existing product portfolio. Furthermore, this Brand has the highest priority of curating feasible, affordable, and stylish accessories & lifestyle products. To accomplish this, a highly skilled team is always at the forefront. TBS is a costumer-oriented company where a customer can place an order not only from its website but also from the Instagram page. Payments are easy, return or replacement policies are available on all products. Direct interaction between customers and the Founder is a distinct idea that TBS follows. It keeps them ahead in-game, and the customers can talk to Moonmun Kanoi, leave their suggestions or complaints. Ms. Kanoi takes every suggestion quite seriously.

Soon, The Bling Stores started getting popularity and turned into India’s well- reckoned Company. Now, Moonmun Kanoi runs this business venture with her partner Mr. Raj Khatri, a very successful entrepreneur and a highly creative person.

“Growth potential is high. Additionally, the government is even playing a crucial role in promoting and supporting new businesses” believes Kanoi.

The key aspect that lets companies tailor goods to achieve an outstanding quality product that can meet customers’ needs and demands is Research and Development. R&D is, therefore, proportionate to the amount of care rendered by TBS for its customers. Further, a positive, safe, and flexible work culture is often followed in this Company which allows room for personal as well as professional growth of the workforce.

ILLUMINATING THOUGHTS ON WOMEN ENTREPRENEURS The word ‘struggle’ is a very ambiguous term for Moonmun; she feels that, like all entrepreneurs, she has also faced her share of patriarchy and gender inequality. However, she doesn’t believe in acting as a victim of the circumstances. She has decided to stand even stronger in every situation and enjoy the entire process as she finds it super exciting. She thinks that everyone is concerned with a lot of reverse events, where some find their way more difficult than others, but what matters is how a person transforms these setbacks into comebacks.

Moonmun acclaims, “I think for a successful long-running business, you need a highly efficient & motivated team.”

Moonmun considers that each person, regardless of his or her gender, must face certain levels of competition or difficulties in a competitive and ever-changing industry to reach a specific and desirable position.

THOUGHTS ON THE INDUSTRY While reflecting her positive outlook on the current situation of businesses, Moonmun says that she has never seen such a surge in the industry. Furthermore, she considers that e-commerce is a thriving industry in which an organisation that is cautious in development of the products based on consumer demand is likely to see a positively inclined graph.

The Mogul says, “It encourages me to go an extra mile when I see more women leaders in the industry, and this fills my heart with pride and joy.”

Being a noteworthy leader in the industry, Moonmun feels that significant changes have taken place in the whole entrepreneurial world and more people are coming up with their creative ideas by expressing themselves because of this shift of physical stores into online stores. They are easy to reach and low in maintenance.

The Bling Stores aims at further expansion, and they are taking steps to adapt to the changes. At Last, the visionary says, “Keep hustling! Keep enjoying what you like, never give up because one day it will Bling.” 41

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

Lifestyle

Turn Your â&#x20AC;&#x2DC;Working from Homeâ&#x20AC;&#x2122; Into an Enjoyment at Staycation The Covid-19 has completely changed the way we live as a human being on this planet. With the extensive spread of the pandemic, the world has turned to be coming to a halt and we are forced to stay at home for the sake of safety. Although, the companies have started to open, still most of the employees are told to maintain business continuity with Work from Home procedures. A long time spending at home can be a bit gloomy, what about choosing some places where you can find your peace of mind while working from home? Take a staycation in the hills or by the beach from where you can enjoy your work from the home period.

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Here are some spots around India which are open for bookings that would turn your ‘work from home’ into enjoyment at staycation: •

ZOSTEL It is one of the largest and oldest networks of hostels and homes in India that covers over 30 destinations across the country. Zostel offers a long term stays at its various hostels. Nothing can be better than picking up a spot in the lap of nature and enjoying your work.

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ADIVAHA This is a luxury resort in Dharamshala, situated within the mighty lofts of the Himalayas that is a great getaway from the hustle-bustle of the city where you can peacefully spend your working hours.

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THE BUNGALOWS LIGHTHOUSE The most amazing place to quarantine yourself with your family or friends. A place that has four rooms per villa, a swimming pool, and a view to mesmerize where you can sit back with your laptop and enjoy the beautiful sea that will inspire you to work.

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ECHOR – NARKANDA COTTAGES Snuggled in the palm of greenery that is surrounded by the mountains, a villa that is perfect for wanderers. These stunning cottages will definitely offer you the peace and serenity that you deserve in this time of a period. A place one can enjoy staying as well as working.

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TAJ THEOG A place where one can experience the authentic Indian Hospitality with the added comfort of safety and hygiene. It has started to re-open from 21 August, the place has 99 rooms that offer a stunning view of nature. Although the spa and pool are remaining shut for now but one can work here enjoying the scenery and ambiance.

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FORT NALAGARH This 15th-century fort is situated in the lap of the Shivalik range and the Sirsa river. This place rises above a 20-acre estate of forest and orchards. One can enjoy their work outdoors in the garden or even relish the old-school rooms.

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TARAGARH PALACE A palace that is surrounded by tea estates and pinewood forests, one can enjoy horse-riding on the property and a place where you can find a spot to sit and work outdoors. It also offers some features like a seasonal swimming pool, garden, etc.

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JIM’S JUNGLE RETREAT, CORBETT Enjoy breathing fresh forest air, free from all the worries, and give yourself in the safe hands of jungle refuge. Adore the carefree adventure and unite with nature, nestled between the Himalayan foothills and the Shivaliks. This place will help you get away from the pandemic blues.

Working from home won’t be that boring when you are in places where you can enjoy nature, it has the power to give you peace. No matter how hard the situation may be, humanity shall triumph. Stay positive, this too shall pass.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

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www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA