Women CEO of the Year 2022 by Business Connect

Vol.4 | Women Edition | 499/- |March 2022

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Vol.4 | Women Edition | 499/- |March 2022

Women Folks Driving Their Respective Industries Forward… It’s the 8th of March- a day to mark the phenomenal social, cultural, economical and political accomplishments ensured by the female folks. But, is a single day quite enough to acknowledge the struggle women have undergone for years to ensure equality in different aspects of the societal structure. I believe it needs to be celebrated not just on a particular day but every day of the year where we recognize women’s attempts to shatter the walls of stereotypes, struggle to make their way to the decision-making table, carve a niche for themselves in male-dominated industries and a lot more. On that note, our magazine has launched an exclusively curated edition- Women CEOs Of The Year 2022- dedicated to women leadership on this International Women’s Day that will assert the prominence of ‘effeminate leadership’. Shining the path to a brighter future, women leaders are setting some unforeseen benchmarks. Today, defying all the odds, they have moved forward to persevere, fight back and emerge as outstanding leaders in their respective niches. Empowering other women across the business landscape, many leading ladies have become the epitome of intuitive leadership, and this special issue highlights the vignette of such exceptional women leaders. Out of all the exemplary profiles of women leaders in the issue, we found the success story of Sangeeth C Dave, the CEO of Universal Relocations, to top our list of the influential women CEOs across the business fraternity. This year, she has completed a long tenure as the inspiring CEO of the company established by her brother- Sai Dattani. Under her thought leadership, the company has been delivering reliable relocation assistance to innumerable people migrating to the USA. She is spearheading the company to greater prospects and exponential growth while facilitating unhindered reach to the commonalities, carving global footprints. Plunging into her leadership journey, you will be amazed by some signature traits of her inclusive leadership where she embraces individual differences affirmatively and drives people to a radiant future. Team Business Connect sincerely hopes that the engaging content in this issue will inspire you to take a deeper dive into the essence of celebrating Women’s Day. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedback and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal Kajal@businessconnectindia.in

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COVER STORY

CONTENT

Sangeetha Dave Director & CEO

UNIVERSAL RELOCATIONS PAGE NO. 10

A 1998 RELOCATION SERVICE SPECIALIST WISELY SUPERVISED BY THE FIERCE LEADER, SANGEETHA C DAVE www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Success Story

Lifestyle

A Cult-Favorite Makeup Brand That Has Braved the COVID Storm

34 Little Tags

By The Gram

A Passion-Preneur Bestowing

36 Quintesstial Media

Education Towards A Hybrid Model of Teaching & Learning

38 LifeStyle

Social Media dissect

Everyone During the Winter

Entrepreneur Weaving the Success Story of Brands with Social Media Dissect

40 Soul Consciousness Lab

Maatrom HR Solution

A brainchild of Rashhi Sharma who is

A choice of HR partner for seamless

purpose to life with her healing tools & to

42 Cuisine

Health

Restructuring Strategies Bars & Restaurants

A Composed Mind In The Corporate World

44 Krishnamurthy & Co.

Sow Fresh Scaling greater heights while

Legal service Partner

tomorrow

December 2021 INDIA www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

siliconindia

www.businessconnectindia.in || Vol. Vol. 3 4 || Special March 2022INDIA INDIA www.businessconnectindia.in Issue 5Edition December 2020

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August 2019

Sangeetha Dave Director & CEO Universal Relocations

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MEN

Cover Story

A 1998 RELOCATION SERVICE SPECIALIST WISELY SUPERVISED BY THE FIERCE LEADER, SANGEETHA C DAVE

They are fierce, they are smart, and they are amazing – they know how to make the entrance into the market by re-inventing the wheel of the extant industry. Women leaders have today mastered the skills to script their success stories in the business world. In this issue dedicated to recognizing some of the most Powerful Women CEOs of 2022, The Business Connect Magazine presents the inspiring story of Sangeetha Dave narrating her emergence as one of the phenomenal leaders known for their dynamic leadership and excellence. A very few secure a well-cushioned position; some invest their dreams, visions, and efforts to drive their entrepreneurial realm. Sangeetha Dave is the Director & CEO and the leading lady who is successfully chartering the journey of Universal Relocations, the one-stop relocation service and a successful venture incepted by her brother Sai Dattani. Sangeetha Dave has been with Universal Relocations for a long time and is extraordinarily leading the operations at the organisation with an emblazing outlook to take this outstanding expedition to greater heights while adding some substance to the logistics and moving industry. As a professional who has an exemplary record and a sixteen-year history of timely execution and delivery in this industry, she dominates as an industry leader and as a woman heading a reputed brand uniquely qualifying as a lone voice for women playing this role. Before signing up for the role of CEO at the company, Sangeetha was a corporate marketing professional with years of extensive experience in the field. Gradually, a few detours in trajectory propelled her to take many leadership roles that eventually led her to reach the table she ‘owns’ today.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

UNIVERSAL RELOCATIONS, TRANSFORMING THE LOGISTICS REALM

ardent and diligent team works ceaselessly to introduce new services each day. Universal Relocations ensures a hassle-free relocation service to its client by minimising complications and keeping a top-notch standard across all the branch offices. The company specialises in seamless quotations through an Online quote service. All you require is a Wi-Fienabled smartphone or tablet for a no-obligation quote to and from anywhere in India and the USA have persistently adapted with the changing times, incorporating the latest technologies into our organization in order to cater to our client’s needs and ensure a seamless moving experience.

Universal Relocations, an incredible business in her own right, entered the Transportation & Logistics landscape in 1998, to revolutionise the industry as one of its kind. A highly regarded organisation centralised on fostering economical relocation services, Universal Relocations performs as a one-stop destination to all the relocation needs including domestic relocations, international relocations, longdistance, self-pack containers, baggage shipping, storage, and pet relocation to and from India and USA to the private removals and corporate markets.

With a profusion of people moving to the USA, Sai Dattani comprehended the utmost importance of relocation assistance between the two nations. However, what makes Universal different from others in the industry is the availability of topnotch services while keeping the cost-efficiency intact. Even when the world was confronting the catastrophic waves of the COVID-19, the firm did not stop extending its hand of help to the people of India and the US. Not only did they continue to deliver the moving assistance to thousands of families but helped millions by importing the oxygen cylinders and concentrators in India from the US, which was indubitably the need of the hour. Universal provided this support at very nominal charges in comparison with other importing/exporting service providers.

With stupendous evolution and assiduity, the establishment has accomplished immense prestige in the last 23 years. Its

THE BEGINNING…

The foundation stone for Universal Relocations was a shared vision of the well-informed pair of ‘siblings-cum-business www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

professionals’- Sangeetha Dave with her brother Sai Dattani to offer reliable relocation assistance to people migrating to the USA. Initially, the firm was established in Chennai, India, and now operates across several offices located in India and the United States, specialising in both, international and domestic relocations to and from The United States of America and India. While doing so, they are majorly converged on ensuring the targeted audience with cost-efficient services at International service standards. Spearheading Universal Relocations under intriguing leadership, Sangeetha aspires to allow unhindered reach to the commonalities to facilitate them with better prospects while carving nationwide footprints. The leader’s discerning ability and competence stimulate her to offer affordable and credible domestic relocation services to government officials, military officials, etc, alongside doing sheer justice to her leadership position.

THE TALE OF STRUGGLE & SUPPORTING FORCE

As a woman, when Sangeetha decided to begin her journey in the entrepreneurial world, she had to go through a lot of hurdles. Fortunately, she has a supportive family and her brother, Sai Dattani, who always encouraged her. He always gave her the right guidance and always stood by her. Sai is not only a supportive brother to Sangeetha but a mentor as well. The inspiring lady further apprised, “I have faced a lot of struggles but that’s only a form of learning to improve myself as a person, to learn how to approach difficult situations. These only add to my skills. You don’t only face struggles in the beginning stage of your career, but also during your success and good days. I have, and the only way to gain strong knowledge and experience – is to face it.”

THE UNIQUE VISION BEHIND UNIVERSAL

Everyone knows about the patriarchal dominance in the logistics industry. In this space, the Founder-President of the company- Sai Dattani has envisioned to assure more and more inclusion of the women workforce. He is devoted to mentoring female folks to develop multitasking capabilities to add substance in the direction of the company’s growth. The Founder is an avid believer of the fact that a woman possesses a strong-minded persona- a must to have the trait to achieve immense success in the business world. Thereby, his unwavering zeal is dedicated to promoting women’s empowerment in line with his nation-building endeavours that is evident from his women-led business established in India as well as the USA. And, the firm has grown remarkably to be a multi-national moving company holding a reputation for being an efficient and reliable source of relocation for thousands of families.

WHAT MAKES UNIVERSAL STAND OUT?

As a professional perfectionist to the International Relocation community, Universal Relocations is your one-stop destination to all the moving and immigration requisites, unlocking endto-end services at the most reasonable prices. Here are some of the key highlights that allow them to stay ahead of the game: •

Universal facilitates pet moving services like import and export from and to India to any country and separate

vehicles for comfortable pet transportation alongside offering settling services such as home search, school search, property management, car rentals, etc, making it a one-stop solution for various requirements. •

Availability of 24×7 customer help desk in Indian as well as US workstations to ensure client satisfaction.

•

Keeping transparency is the foremost priority to develop trust and confidence among the clients.

•

Usage of Fleetx App for its fleet of trucks helps it in successful traction of truck movements. This app also shares a link with the respective client once the shipment is dispatched for delivery. In the escalation process, even the senior executives are avidly involved to deal with any sort of issue to allow client satisfaction.

•

Each Manager of a department personally visits the packaging sites to guide the teams and supervise the overall process.

•

To keep abreast of the market trends, the management ensures to upgrade the training modules for each department where team heads are trained in the first place. Then, the team trains their teammates accordingly as per the project.

•

Employees get a salary raise every 6 months alongside being rewarded and recognised for their out performances.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

•

Universal’s exclusive image as a trustworthy logistics corporation stems from the entire team’s uncompromised commitment to deliver on its promises with excellence. In a short span of time, the company has successfully hit the top spot carving a niche with 10 offices and over 250 employees globally as one of the most preferred destinations for all-in-one relocation services.

THE UNIQUE LEADERSHIP

Sangeetha believes that a successful CEO does not always need to be monitored from the top. You get down in the field and work along with your labourers. Don’t let them feel any different. Employees, staff, or labour, give them the feeling that you are there for them. Even while being at the top level of a company, we must always be aware of all the challenges that are being faced in every corner of your company – to solve them on the go. Talking about how she makes a balance between her personal and professional life, Sangeetha stated –

“

I try to maintain a balance between my personal and professional life, but it is no piece of cake. To make it a bit easier, I prioritize the most important work – to get done with it first, followed by other pending work on the scale of urgency. And then think about my personal time with myself and my family. But giving too much me-time could harm your professional life and vice-versa. Apart from my work and exertion, I follow one thing very religiously, i.e., my workout and meditation. My day never begins without a solid hour of yoga and positive manifestations. I sincerely dedicate my mornings to myself alone – to ensure I am healthy both physically and mentally. This in turn gives me that stamina and energy that I require to focus on my career.” FEATHERS IN THE CAP

“

With practically 23 years of experience, expansion, and reliable employees, the firm has successfully accomplished hundreds of thousands of shipments and relocations across several countries. At Universal, it is considered with utmost priority to render avant-garde services to the customers in the most prudential manner. By following the stated belief, the company has been accoladed with enormous global credentials: www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

•

FIDI Certified Relocator - The FIDI Global Alliance is the largest global alliance of independent quality international removal companies. FAIM (FIDI Accredited International Mover) is the most stringent, encompassing quality program recognized for more than a decade as a supreme seal of quality by customers of the international moving industry.

•

International Association Movers - IAM is a global association of movers and forwarders committed to providing customers with an exquisite range of services available. Universal’s worldwide membership of over 2,000 companies from more than 170 countries and territories is readily available to move its clients wherever life takes them. American Moving & Storage Association - Established in 1936, the firm’s membership includes 3,200 professional movers who have moved household goods interstate (between states). Just as importantly, many a time they may be able to provide intrastate and local moving services and storage in a secure warehouse.

•

Asian Relocation Association - ARA’s membership committee and their strict membership criteria has resulted in a very selective membership across Asia. Members feel secure knowing that with ARA, they will be listed along with some of the most prominent companies from All over Asia. 14

•

International Pet and Animal Transport Association – Incorporated in the year 1979, the association provides professional, competent, and caring pet transportation relocation services throughout the USA and around the world. An international network of concerned pet shippers, the collective membership of IPATA represents years of acquaintance in the transportation and taking care of animals. Its membership has grown from six U.S. pet shippers to over 325 offices in 70 countries with services to all major airports worldwide.

•

Better Business Bureau - BBB Code of Business Practices represents standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete all application procedures are prodigiously accredited by BBB. The Code is built on the BBB Standards for Trust, eight principles that summarise paramount elements of creating and maintaining trust in business.

•

Pan American International Movers Association PAIMA is a well-acclaimed network of international moving companies that goes extra mile to cater to the needs of its members and customers. Driven by its core integral values and high-quality, door-to-door service, the association leaves no stone unturned to make a difference to its clientele.

CONSIDERABLE ASSISTANCE IN THE HUMANITARIAN ACT

In line with the Government of India’s humanitarian initiative of sending 50,000 Tonnes of Wheat to Afghanistan amid the unprecedented crisis. The consignment was handed over to World Food Programme at Jalalabad(Afghanistan) as a gift from Indians to the ‘Afghanistanis’. As Foreign Secretary Shri Harsh Vardhan Shringala flagged off the movement of the consignment, India wishes to extend a helping hand to soothe the issues being faced by the gulf country. Afghan Ambassador- Farid Mamundzay, has shown hearty gratitude to the Indian Government for the great aid. Here, Universal Relocations has also extended considerable logistics support in the delivery of this historical shipment to Afghanistan by road via Pakistan. The shipments have been reaching the destination one by one where the further distribution of the food has been started as well due to timely delivery of the consignment. In view of this, we found Sangeetha’s applaudable effort and support in the fight against hunger worth mentioning.

WORDS OF WISDOM •

Be yourself. You might just end up being someone’s role model.

•

There’s no shortcut to succeeding but a faster way to get there is to be dedicated and consistent.

•

Age is only physical, don’t let that stop you from new learnings.

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SUCCESS STORY OF

SUGAR COSMETICS

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MEN

CHANDNI AGARWAL

A PASSION-PRENEUR BESTOWING AESTHETIC CLOTHING FOR KIDS Avishek Singh | Business Connect When a child is born, it becomes the fascination of every parent to dress-up their toddler, with a classy look. Urbanisation and globalisation have significantly affected people’s preferences, especially about clothing. People have become more concerned with quality, and are focusing more on comfort, durability, artistic designs, etc. and when it comes to kids clothing their quality consciousness goes up by a notch! The rising demand has made people focus more on foreign brands, which are hard to get. Realizing the need, many innovators have arrived the market with a collection of artistic dresses, but still, the international standards were missing. This abundance laid an innovative opportunity for Chandni Agarwal, founder of Little Tags - A creative e-commerce platform, having a choice collection of kids clothing, crafted by recognized global brands and renowned designers. DESIGNED WITH PASSION Chandni’s entrepreneurial journey started, after her marriage, to be specific right after her first toddler was born. Being a passionate person, it was difficult for her to find the choicest clothes, for her child and most of the time it had to be imported. This stimulated her motivation to devise a brand that can dazzle the Indian market, with an aesthetic collection of designing apparels, evidently, Little Tags was introduced in the industry. Incepted in 2017, the brand has welcomed some of the best designers and brands around the world, under one umbrella. In a short span, Chandni is foreseeing to launch another brand ‘Little Tags Luxury’, which will only include international luxurious brands. ONE-OF-A-KIND BRAND “My Brand is a product made out of a mother’s love”, says Chandni. The bond between parents and their toddler is the purest relation in the world, Little Tags ensures, with every product this bonding becomes more sound. But, urbanisation and globalisation has introduced an outrageous competition, So how do Little Tags stand out? During its inception, the market had an abundance of luxury apparels for kids at cost-efficient prices. www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Chandni Agarwal | Founder

This void laid down an eventful opportunity, for Chandni. Within 3 years, She has welcomed 140 brands and 25 national and international designers. Little Tags has grown into a one-stopshop having casual wear, traditional wear, party wear, and much more. The brand has a special category Mini-Me – Look alike designer clothes for parents and children tailored specifically to occasions. Other than these, the brand has a significant number of grooming accessories and eyecatching homecare products as well. 20

A WELL-DEFINED BUSINESS MODEL A clear understanding of customer preferences and provider’s potential gives a brand a better edge in the market. On the same note, Little Tags makes a portfolio of every individual designer on sales capacity, feedbacks and new ideas in the product. In-depth research on customer’s behaviour further, helps in addressing the market changes. The analysis helps in categorising products as mundane, seasonal or occasional. This data eventually helps in upscaling the quality of products.

EFFECTIVE AMID THE PANDEMIC The desolation created by COVID-19, has severely affected the operations of organisations, but for Little Tags, it hasn’t. Floating on the e-commerce platform, gave it an upper hand. Also, challenges don’t stop people from buying clothes and when it comes to kids the demand actually rises. Little Tags was able to sustain its business leveraging on this reason. Even in self-isolation, many people addressed to various occasions like birthday parties and giving their children the charming look was indispensable. This kept Little Tags in the loop, meeting their customer’s demand, and overcoming the pandemic challenges. A VIRTUOUS WORK CULTURE “We’re a team of passionate people and having an independent work culture, keeps us connected at all times.” says Chandni. A brand made with love needs to have an adept team, with the same level of enthusiasm. Little Tags enjoys the expertise of 30 talented people on board. Every employee is qualified with optimism and is encouraged to grow their productivity. Chandni being a woman, further pushes for passionate women as it makes her business stronger and puts up a profound image in the market. Little Tags has a very harmonious work culture. Chandni being the sole leader maintains complete transparency with her team. She engages in face-to-face discussions to resolve individual issues and also to churn out their true potential. The congenial bond helps in maintaining a growing atmosphere and a ‘charitable

team formed with love’. Chandni proudly shares that not a single employee has ever felt discouraged or left alone, in the last 3 years. A COMMENDABLE JOURNEY With 3 years, of growing business, Chandni has become an example, for many women who wish to break through the orthodox nature of society. Belonging from a traditional Marwari family, it has been arduous maintaining a balance between work and life. However, with sheer will and dedication, she has grown her business. Her brand’s quality has been widely commended by customers, helping her gain a substantial presence across the country. Many of her customer’s testimonials say, “she can make any festival/occasion special”. Adding to that, Little Tags has grown from 5 brands and 3 employees to 140 brands and a team of 30 people. They started the journey in the e-commerce platform and are foreseeing to grow in the retail space so that people can touch and realize the quality upfront. During the COVID, the office staff often went out of their way to complete deliveries, which further attributes the quality. WHAT DOES THE FUTURE UPHOLD? After building a significant presence in India, Little Tags foresees to build supply routes to foreign countries. The brand is already approached, by customers from Posh countries like Dubai; within a short span, the brand is aiming to start its exports. Besides this, Little Tags is looking forward to bring new brands and grow more on the digital space.

A SMALL TOKEN OF EMPOWERMENT “Don’t be afraid, what you truly aspire lies just beyond what you fear”. Chandni Agarwal 21

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MEN

Leading Digital Marketing Firm With Gamut of Services Kriti Anand | Business Connect

Lately, Digital Marketing has become one of the most dependable mediums to attract probable clients. We see almost every industry find digital platforms fruitful irrespective of their nature of the work. Today we are going to talk about a prominent Digital Marketing firm which has carved a niche in the market. Quintesstial Media & Marketing (OPC) is a leading full service Digital Marketing Agency based in Pune. Nowadays businesses big or small needs more than mere marketing. At Quintesstial Media & Marketing, it offers creative approach crafted by its team of specialists committed to delivering big results for the clients. It has a wide array of services starting from digital marketing consulting and strategy solutions to managing entire brand presence. It can handle everything from building an SEO-friendly website to creating comprehensive digital marketing campaigns, including SEO, email marketing, mobile marketing, content development and marketing, social media consulting, graphic & media designing, brand development & trademark registrations. It believes in providing end to end branding solutions, hence offers entire brand development solutions starting from name development, logo designing, corporate stationaries, brand strategy, communication designs, website development, marketing campaigns (digital, social media & direct mail), video magazines, promotional videos & more. EXPLORING CREATIVITY FARHEEN SHAIKH We asked Farheen Shaikh, founder of the company, about Founder and Creative Director the conceptualisation of the firm. She says, “It all started with exploring my creativity & attempting something new. Designing visual graphics & websites was something that came natural & the idea of having a website to showcase my work always fascinated me since my school days. Gradually I was inspired by the idea of doing my thing with conviction without getting influenced by the external world. I wanted the freedom of running my own business & making my own brand and thus the idea of having a website designing company popped that gradually converted to a full-fledged digital marketing company today.” www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

At Quintesstial Media & Marketing, it passionately believes in ‘Crafting Brand Stories’ for it believes every brand has a story to tell. It must not be only about marketing instead it is about the whole experience, creativity and engagement with the client and their target audience. It understands businesses need more than an agency or a marketing team so it makes sure to be proactive and consistent with how it interacts with the clients to solve their digital needs.

advertising. Quintesstial Media & Marketing keeps itself updated with the changing needs. Based on the client requirements & keeping up with the market’s pace, it offers varied creative solutions like video magazines, brand campaigns, motion posters, launch videos that has proved a great way for customer retention & engagement. It has adapted conversational marketing as model for engaging customers in real time capturing their needs, and intuitive connecting them with brands.

Every startup founder knows from the outset that there are going to be obstacles. Within days after setting up her first office space and spending about a major part of her savings, she had to move out from the space overnight since the landlady couldn’t approve of her business only because they were not happy with the interiors. “So not only I was left with a complete setup of office furniture but also had the pressure of looking out for a new space immediately with very limited savings”, says Ms Shaikh.

Talking about work environment, in Quintesstial Media & Marketing, work is fun. It values sense of humour and hangout together with teammates. The idea is to have a positive and supportive environment and take care of its employees. ACHIEVEMENTS & MILESTONES • Quintesstial Media & Marketing has been nominated for India 500 startup Awards 2019 • Exclusive Magazine & look book design for celebrities and fashion brands • Celebrity Fan Management • Promotional campaigns for fashion brands in Dubai, London & Germany • Editorials for international fashion magazines (London Fashion Week) • Campaign management for fashion brand in Fashion & dance, Hanover in collaboration with GIBC • Brand development and Trademark registration for health care and automation brands • Digital partner for films promotion

BATTLING OBSTACLES This was the time when her mentor’s golden words motivated her - “when you do something so deliberately & with conviction, you are bound to achieve it.” Today after 3 years starting from a rented space to now owning her own office space with efficient & dedicated teammates, Quintesstial Media & Marketing has come a long way marking its presence in the industry. It utilises all the services it offers to not only better understand the process, but to make sure it’s triedand true. Quintesstial Media & Marketing is more than a digital marketing agency to its clients seeking for result oriented online promotions of their businesses. It provides and implements successful marketing strategy across the web, online ads, and social media.

MEET THE BRAINCHILD Farheen Shaikh, Founder & Creative Director at Quintesstial Media & Marketing (OPC) With over 10 years of experience in designing and marketing, Farheen is an ambitious entrepreneur with a passion for creativity and exploring new arenas. She is the inspiration and driving force behind Quintesstial Media and Marketing. With her unmatched creativity and strong business sense, she has made her presence in the industry. She began her career as a graphic designer which gradually transformed into website designer and various digital marketing roles.

In less than 4 years, it has worked with clients in varied business category to produce some insane results, from a 200% increase in traffic (with a reduced bounce rate), a 95% occupancy goal, higher SEO-rankings, generating leads and effective business collaboration for clients. The list of clients varies from different industries right from automation, health care, food, movies to music production & budding names in fashion industry.

Being an MBA graduate in Digital marketing, her passion led her to found Quintesstial Media and Marketing, helping customers get easy and creative solutions for their brands. At Quintesstial she is responsible for all the creative decisions and oversees all marketing, Public Relations and strategic development initiatives.

As a digital marketing agency, it strives to understand the client’s business goals first then all decisions are made with those goals in mind. It fathoms that time is money in business so it sets realistic deadlines (for itself and for the clients) and stick to them. It communicates constantly with the clients to give updates as it progresses and gets projects launched by the agreed launch date.

In addition to her creativity and marketing skills, she has a keen interest in poetry and music. Combining her love for poetry and music with her constant zeal for doing something new every time inspired her to write and produce ‘Rehnuma’ a fan anthem which has now more than 1 lakh views on YouTube.

Today technology is changing the way we do business and has made its impact on digital marketing as well. Platforms like Snapchat, Instagram, Pinterest, YouTube and Facebook are the best channels for social media 25

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Lifestyle

8 Essentials and Stylish Clothes for Everyone During the Winter

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MEN

THE 10 MOST INSPIRING

WOMEN ENTREPRENEURS to Watch Globally

Soul Consciousness Lab A brainchild of Rashhi Sharma who is dedicated to giving people a better purpose to life with her healing tools & to spread the right information! Kajal Dobhal | Business Connect

RASHHI SHARMA Founder & CEO International Trainer & Therapist Soul Consciousness Lab

The complex lifestyle of modernisation has inclined people towards more and more stress at the mental, physical and emotional level. Unlike the earlier times, most of the humans are living a secluded life being far away from the family and friends. This scenario has affected their mental, emotional & physical health most adversely in urban places, the condition is quite worrisome as compared to the rural places. The deteriorating mental health is the prime reason behind the elevating crime rate among the urban population.

it deals with and then heal these permanently and naturally at the subconscious level. But one must be attentive enough to choose one’s therapist cautiously, as, without the help of the one’s health issues rather than reducing them. In this edition of our magazine, we are introducing an exemplary internationally reckoned hypnotherapist, Rashhi Sharma. Passionate to bring absolute healing experience to people who are encountering trauma and stress in their lives, she is creating a positive impact on the people in need.

There are a number of ways to deal with the mental issues and

ABOUT THE EXCEPTIONAL WOMAN ENTREPRENEUR

Hypnotherapy includes Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing and Future Life Progression. These form of therapy modalities includes the appropriate technique of

The CEO and Founder of Soul Consciousness Lab, Rashhi and Therapist. She incepted this dream venture to bring a wave of positive experiences ensuring quality lives among the masses with the help of hypnotherapy, Past Life Regression, Life Between Lives (LBL) therapy, Age Regression, Womb Regression, Inner Child Healing, Future Life Progression, Shamanic Healing & Psychic Healing . She is a Master Hypnotist, an empath, a spiritual healer, intuition expert, ,

the deep-rooted causes of mental, emotional & related physical issues and help in not only healing these permanently bit also bring a positive shift in the overall well-being of the person.

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Her clients from all over the globe have put forth the testimonials about how the healing sessions have made a

past-life regression therapist, future life progression therapist, Shamanic Practitioner, a psychic and a member of the National practitioner and therapist in India, Rashhi has emerged out as an expert in healing people at the subconscious & soul level. We as human beings carry numerous unwanted baggage in our subconscious mind from our past, which adversely affects our mental and physical health. In this regard, phenomenal leader Rashhi Sharma elucidates, “ In order to attain Spiritual, Emotional, Financial and Mental Balance, we at Soul Consciousness Lab are bestowing the masses with life-changing experiences. The sessions offered to the people help them to achieve what the soul has planned for them naturally and what they deserve, paving the way to their spiritual progress and material success as well.” The most striking aspect of therapy sessions with Rashhi is that whereas other healers are expert in 1 or 2 modalities and use a

BREAKING THE MYTHS AND MISCONCEPTIONS

There are a number of myths about Hypnotherapy and how it has been working hard to break these myths and spread the right information so that more and more people can take the Often, people believe that a hypnotherapy session should be considered only in the case of depression or any sort of intense humans, we come across different types of situations in our daily lives. And the complexity of our brain is such that most of the time we are unaware of the emotions or slight traumas, that start affecting us unknowingly from the core level. She states that hypnotherapy can be performed to deal with every kind of issue that is hindering the growth of a person from the personal or the professional front.

conceptualized and developed an unique integrated method of healing which uses a perfect combination of different healing modalities in each session, and these are chosen according to the person who needs help, and as per the need of the hour.

Another misconception among the masses is about the usage of drugs in the therapy sessions. Rashhi conveys that no drugs are used to bring the person to the ‘trance state’ which starts healing. Apart from this, she rejects the myth that while being in the trance state, a person loses control from his body. Rashhi states that amid the session, a person can wake up with his own free will and this is an utter misconception that needs to be eradicated regarding hypnotherapypp.

approach and have ensured that each session provides 100% needed for full recovery are the least possible! Moreover, Rashhi reveals that many of our unknown emotions and behaviour patterns are the result of our past life mental and emotional issues and hypnotherapy & Regression can effectively allow a person to encounter his own past life memory imprinted on his soul, which could be the root of the arising issues. She has successfully treated a number of people who due to their past life impressions and memories within the subconscious mind were experiencing inexplicable pain, depression, guilt, fear, phobias, traumas, relationship issues and much more in their present times!

DEVELOPING MORE CAPABLE THERAPISTS LIKE HER

Rashhi has taken up this initiative to ensure that the unique healing technique of hypnotherapy and other modalities, not remain only with her. To help more and more people she is preparing more therapists across the world by providing professional training to everyone who is deeply interested to learn it and help the society in the similar capacity.

Rashhi Sharma The Alliance Training approved by The Michael Newton Institute, TNI, USA for Advanced Past Life Regression and Advanced Hypnotherapy • The Michael Newton Institute, TNI, USA for Life Between Lives Therapy •

The National Guild of Hypnotists, NGH, the USA for Advanced

• •

The Dr Brian Weiss Institute, OMEGA, USA, for Past Life Regression The Anne Jirsh Institute, UK, for Advanced Past Life Regression and Future Life Progression, Intuition Expert, Akashic Records Reading The Banyan Hypnosis Center, USA, for Master Hypnotherapist, Advanced Hypnotherapy The Faculty of Shamanic Studies (FSS) the USA, for Shamanic Practitioner The IPHM, UK, for Executive Training Provider for PLR/FLP/ Hypnotherapy/Psychic Expert/Spiritual Healing

•

RASHHI SHARMA

(International Trainer & Therapist)

• •

Rashhi Sharma has been bestowed with the Woman of Excellence Award 2020 by Indian Achiever’s Forum. She has received numerous accolades in her favour from experts in this domain, for her extraordinary offerings at the global level. Her sheer endeavours are converged to expand the scope of hypnotherapy in India and enlighten the masses with the

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www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA December 2021 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

MEN

Krishnamurthy & Co. Sugandh Bahl | Business Connect When you are commencing or running a business, you have to deal with various legal compliance matters. One wrong step can lead you to legal complexities and other difficulties. Therefore, it’s extremely important to have a law firm on your side to guide you through the legal procedures and to safeguard you from various disputes.

AN OVERLAY OF THE COMPANY

Krishnamurthy & Co. (“K Law”) is one of the premier full-service law firms in India providing top-notch, comprehensive legal and regulatory advisory, transactional legal services, and dispute resolution support across a broad spectrum of practice areas and sectors. Established in 1999, K Law has, in a relatively short spell of just over two decades, transformed itself into a national player with a rapidly expanding practice footprint in Mergers & Acquisitions, Private Equity, Banking & Finance, Dispute Resolution, Intellectual Property, Projects, and Real Estate. The Firm now has a strength of 85+ accomplished and committed lawyers across offices in Bengaluru, Mumbai, New Delhi and Chennai. The Firm advises a vast range of diverse clients in structuring commercial transactions (both domestic and crossborder), obtaining governmental and regulatory approvals, drafting and negotiating transaction documents, and implementing transactions in India. K Law also assists various domestic and international clients in relation to dispute resolution proceedings and represents them before various fora including courts, tribunals, and other judicial authorities across India. The services extend to aviation and defence, automotive, banks and financial institutions, wholesale and retail consumer brands, food and beverage, education, fintech, healthcare, hospitality, information technology, www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

infrastructure, energy, construction, manufacturing, information technology, and TMT. The prime motive of the Firm is to nurture relations while delivering quality services to its clients. It is ensuring an edge over its peer organisations with the unmatched level of partner attention and involvement in each matter. The clientcentric and solution-oriented commercial approach towards delivering the finest services have made them stand out of the crowd effectively. Ms Naina Krishna Murthy says, “You get a specialized, customized and tothe-point answer/redressal to your legal trouble/query. It is better to engage a law firm because it has got better exposure and better contacts. Even if the case requires the engagement of a senior counsel, firms can easily arrange it. A primary advantage of law firms is that they generally attract the most complex and challenging work. So, it becomes easy for the clients to get free from the legal formalities without wasting much 32

time. They get easy solutions for their problems from the experts of a law firm. Our clients and their interests are the top priorities for us. We ensure a great deal of value to them by swiftly assessing situations and providing practical and commercial solutions to their problems. At first, we identify and prioritiz e the issues and then provide innovative, appropriate and pragmatic solutions to accomplish the requisite outcomes!”

A GLANCE AT THE KEY DIFFERENTIATORS

K Law leverages a hybrid topology in order to meet both privacy as

Naina Krishna Murthy | Founder & Managing Partner “As law firms are providing a service—most often in difficult times—transparency, trust, and commitment to providing quality service to their clients are essential. After all, clients are the lifeblood of a lawyer’s vocation. There are many great law firms out there, but having talked with former clients of them, many seem to be disenchanted with one particular aspect: the attitude of the lawyer — whether that be through lack of communication or the general attitude towards the client’s case. But K Law has made a difference in the scenario. Having a team of lawyers (unless the lawyer is a sole practitioner, of course) who believe in collegiality, who possess progressive attitudes and are accountable, are some traits one would expect for a law firm to hold in order to be considered ‘good’.” well as availability requirements. By redundantly storing documents on its own geo dispersed servers, K Law keeps sensitive documents in the house while ensuring business continuity in case of a disaster. To ensure availability and security, K Law uses offerings from Microsoft’s cloud services for email storage, data loss prevention, records management, and security. Redundant high-speed fibre connectivity and VPN concatenation ensure that remote workers have the best access to firm resources during these trying times. The Firm always seeks lawyers with brilliant and professional minds coupled with integrity. Also, ethical conduct and a client-centric mindset are significant criteria for them. K law values creative, dynamic and solution-oriented talents and steadfastly ensures continuous learning and development of its legal team. In this context, they ensure regular in-depth professional training to their lawyers. K Law incessantly resonates with clients’ need and offers outstanding services by following the highest standards of integrity, professionalism and responsibility in delivering their commitments. Their high level of partner involvement and attention blended with value-optimization approach has bestowed them with a satisfied client-base. Apart from this, the Management ensures a high level of transparency in their work culture. Any kind of office politics or negativity is absolutely intolerable and strictly discouraged. They ensure great comfort and a sense of job security to their employees which in turn, improves their performance and productivity effectively.

Incepting her brainchild in 1999 at Bengaluru, she has ensured that K Law became a major player in the Indian legal market. Naina Has Been a Legal Practitioner for 24 years and proves her forte in corporate commercial law, specifically mergers and acquisitions, joint ventures, collaborations and PE/VC investments. Alongside being a trusted legal advisor to some of the most renowned corporations in India, she is also a Board member of some leading organizations. She has been the Co-Chairman of Infosys Grievance Redressal Board for 5 years, as well. The exemplary businesswoman has to been appointed as the external Ombudsman of SB Energy, a Softbank company. She has also served multiple organisations as a Director. She has been a Board Member of Bajaj Energy Ltd since 2019 and of IndoStar Capital Finance Ltd since 2018. Her efforts as a leading women entrepreneur in the business world have acclaimed multiple awards and accolades in her favour.

ACCOMPLISHMENTS AND ACCOLADES

For its transparency and reliability, K Law has been awarded many accolades. Here are some of its achievements in the last few years • Recognized for its Real Estate practice by India Business Law

Journal at the Indian Law Firm Awards, 2019 •

‘Notable Firm’ for Corporate/M&A by Chambers & Partners AsiaPacific, 2019

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Recognized for its Corporate & Commercial practice by India Business Law Journal at the India Law Firm Awards, 2018

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Most Enterprising Law Firm - India, Legal League Awards 2017

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Ranked No. 10 for M&A advisors in India by deal count by Venture Intelligence 2017

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Ranked No. 9 for PE advisors in India by deal count by Venture Intelligence, 2017

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Ranked No. 7 for PE advisors in India by deal count by Venture Intelligence, 2016

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Most Dynamic Law Firm - India, APAC Insider 2016 Legal Awards

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One of only 4 Indian law firms to rank in APAC exits by deal count, Mergermarket Q3 2016

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Ranked No. 11 for M&A advisors in India by deal count by Venture Intelligence 2016

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Notable Firm for Corporate / M&A in India by Chambers & Partners Asia-Pacific, 2016

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Ranked No. 7 for PE advisors in India by deal count by VCC Edge, 2016`

ABOUT THE KEY OFFICIAL

The Founder and Managing Partner, Naina Krishna Murthy is one of India’s most formidable legal advisors. 33

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Lifestyle

Pottery A Timeless And Diverse Craft Across India Pottery is an ancient, prominent craft in India; its origins here can be traced back to the earliest times of civilisation. It survived for aeons and is a massive source of employment in both rural and urban areas. As a mass of clay is turned into a pot, those lively eyes look at vigilant hands working relentlessly in unison on the wheel. One who sees it happen sings praise for the mesmerising abilities that these boys, who are considered to be potters, possess. In India, one such left out community is that of potters. Pottery is the art of carefully moulding clay to make different objects. The sheer hard work they put on and the abilities they develop factories are shut down, and most artisans are either idle or paying too little, their destiny appears to be sailing in choppy seas.

India’s Regional Pottery Craft Tradition •

Revisiting Pottery

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Jaipur Blue Pottery, Rajasthan

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Khawda Pottery, Gujrat

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Khurja Pottery, Uttarpradesh

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Longpi Pottery, Manipur

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Black Pottery and Terracotta, Madhya Pradesh

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Andretta Pottery, Himachal Pradesh

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Revisiting Pottery One of India’s most timeless living craft traditions is pottery. Pottery is practised to the thirst-quenching ‘Surahi’ and ‘Matki’. A visit to the rural and “potter use traditional manual potter’s wheels and kilns to engage in pottery along with subsistence farming, making earthenware an integral part of haat, bazaars and urban market spaces, particularly during the festive season.

Jaipur Blue Pottery, Rajasthan Jaipur Blue Pottery has a Geographical Indication (GI) tag. This is a glazed form of pottery that uses a blue glaze and is typical of intricate designs in blue and white. Pottery’s most distinguishing quality is that it is a commodity that is not clay. Mixing ground glass, quartz powder, Earths Fuller’s, borax, gum, soda bicarbonate, and water makes the dough for the pottery instead of clay.

Khawda Pottery, Gujrat A traditional art form originated in the village of Khavda, Rann of Kutch, using ‘Rann ki Mitti’. With painted symmetrical black and white patterns, the lovely ochre/group shades give this art form an earthy feel. Allegedly, the special mud with which it is made is acquired from near a lake.

Khurja Pottery, Uttar Pradesh Khurja is a popular tourist destination in Bulandshahr, Uttar Pradesh, thanks to the colourful pottery it makes. The Khurja Pottery, also known as the ‘ceramic city,’ which has a range of tea sets, crockery, and ceramic tile works, is the GI name. The method requires some labour-intensive activities, such as clay churning, moulding, colouring, followed by glazing, among the most common glazed pottery types.

Longpi Pottery, Manipur Longpi pottery has achieved international popularity due to its rugged design, originating in the Longpi villages of Manipur’s Ukhrul district. The classic black exterior with bamboo/cane woven around handles gives the clay-wares a unique identity, made from black serpentine stone and a form of clay that is found only in this region. Longpi pottery is also microwave-friendly and can be used for baking.

Black Pottery And Terracotta, Madhya Pradesh The age-old craft of clay and terracotta art is practised even today in its traditional way and with passion. Tribals of Madhya Pradesh region make traditional clay temples called ‘dhabas’ which has a small door where the deity idols of the goddess Mahalakshmi, elephants and horses with riders and the local form of Goddess Parvati.

Andretta Pottery, Himachal Pradesh Andretta pottery from Kangra in Himachal Pradesh has received fame in a small village nestled in the lap of nature. Glazed with fresh shades of blue and green, the Andretta Pottery and Crafts Society has made it famous. The community conducts regular workshops as well.

More eco-friendly use should be encouraged to improve livelihoods and maintain pottery as an art and craft medium, under the Sustainable Development Goal (SDG) goals for sustainable production and use. Similarly, trends such as #PottersKiDiwali, large-scale purchases made by the government and corporate departments, and tax exemptions granted to potters such as the one made on the occasion of Diwali, districts are nurturing pottery as an industry.

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MEN

AALIYA AMRIN, EMAN BATLIWALLA & DANISHA KOHLI The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation Puja Bhardwaj | Business Connect Brimming with innovation and creativity, Aaliya Amrin, Eman Batliwalla, and Danisha Kohli are unique in the landscape of digital with their shape-shifting work in the field of content creation. They are the ‘creative masterminds’ of By The Gram LLP (BTG), a content studio and the go-to partner for content needs of clients ranging from fashion, beauty, lifestyle & film globally. Incorporated on 23 January 2021, BTG is a strategy-driven company that lives at the intersection of creativity & tech. The core motivation behind the inception of the company was to invent a new-age solution for new-age requirements, different from traditional ad agencies or marketing firms. Besides, the focus areas also include adding substance to a brand’s identity, doing meaningful story-telling, and creating strategies for brands that straddle purpose & profit.

“

In a world where your voice is your command, facial recognition is your ID, finances are at your fingerprint, and you tell your lives with emojis - why should your content be any different? BTG is here to inspire and enable you. We’re unclassified in a cluttered agency landscape. We build interfaces where humans can touch technology”, shared one of the leading women of the firm.

Eman Batliwalla Partner

EXCLUSIVE SERVICE PORTFOLIO

• • •

BTG designs smarter ways to use simple things and even simpler ways to use smart things. As far as the dream is concerned, it is to create the narrative, one that talks back. As a brand, you don’t have to choose between purpose and profit. Here is a list of the major services to support you to do both: www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

•

Identity Content Development Visual Direction

Social Media Management

THE INSPIRING JOURNEY By The Gram LLP is a company helmed by three female co-founders. What started as a tiny start-up in their living rooms in Mumbai very soon expanded across Hong Kong, New York, London, Dubai, and so on. They now service clients globally having a back-end team of thirty full-time employees. Their beginning collided with the rise of streaming platforms in India, but today sees a different picture. BTG is the go-to partner for clients like Netflix India, Dharma, Tiger Baby, etc. Moreover, the BTG team got the opportunity to work with some of the best clients, a lot of whom happens to be women creatives. They get to learn and be inspired by them every single day. EVALUATING THE IMPACT OF BTG

The largest impact has been the shift the team has created in a market like Mumbai specifically. They reinvented the wheel of content, the way it’s produced, and the way it’s being served. We have begun to witness short-form content production companies everywhere, whereas that wasn’t the case three years ago. Clients are now more aware than ever and they demand meaningful short-form content, produced sustainably without long billable ad agency hours, and receive custom-fit solutions.

Danisha Kohli Partner

‘SMART WORKING’ IS THE KEY

The biggest audience today; Gen-Z was born surrounded by technology, which makes them and social media marketing a natural fit for each other. BTG is a strategydriven company that lives at the intersection of creativity & technology. And the technology part is ‘working smart’. This has been the key to a lot of their success.

LEADERSHIP STYLE

In a largely remote world, the trio has learned about technology completely to keep them connected and collaborative, especially since a large part of their work is so creative. They are also a lateral structure with very little hierarchy which they do believe has been working for them.

A FOCUSED AND ENTHUSIASTIC WORKFORCE

The work BTG does often fuels them in ways that they never expected. Each project is a brainchild that they see through to the finish line. There’s immense gratification to be gained at the end of the process which they do attribute to having a focused and enthusiastic team.

ROADMAP AHEAD

Ever-evolving, and consistently reinventing the wheel.

TIP FOR ASPIRANTS Think big picture!

Aaliya Amrin Partner

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

Education

HIGHER EDUCATION

Being Pushed Towards A Hybrid Model of Teaching & Learning Covid-19 has driven higher education toward a hybrid paradigm of teaching and learning, the same way, just as it has revolutionized our working environment. According to the report by PwC India as well as the Confederation of Indian Industry (CII), both teachers and students have a strong preference for blended learning, which combines physical as well as virtual learning through classrooms and online platforms. The analysis, which was titled “Re-Envisioning higher education through digital adoption”, is based on a research of management, staff, and students performed in the second half of 2020 at over 50 central, state, and private higher education institutions to assess the impact of the Covid-19 outbreak. It demonstrates that during the outbreak, online degrees and certification courses are gaining acceptance among these institutions. According to the survey, 89% of institutes have integrated technology solutions, however, 64% of management has had difficulty integrating digital technologies. Institutes have been in difficulty as a result of the pandemic’s exceptional interruption of normal operations since its inception early last year. According to the survey, one out of every four institutes postponed regular fee collection to address the financial impact, and one out of every three institutes curtailed capital investment.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

A 43 percent of higher education institutions undertake online admission tests, with 26% using digital promotion as an entrance method, indicating a substantial shift toward digitalization. Apart from the shortage of a one-stop digital solution for all tasks and the struggle for faculties to keep students involved and motivated, connectivity concerns — only 42% of urban households have an internet connection — are regarded as the main hindrance in the digital journey of the universities. According to the report, 58 percent of students want to take certification classes, while 35 percent want to take degree courses. Sixty percent of students said they would consider pursuing a supplementary online degree from a different college in addition to their present one. Fifty-three percent of students are interested in taking an online course through a hybrid or university-owned platform. As per the study, blended learning is the most successful for 46 percent of professors. While 62 percent of respondents said moving to an online model was difficult, 83 percent believe learners can quickly absorb topics online. Students have the majority of the prerequisites for online learning, and 96% are happy with the current online course delivery.

According to the study, the institutes’ management is actively seeking partnerships with edtech companies It also states that 82 percent of professors support the National Education Policy (NEP) 2020, which prioritizes tech-enabled learning, and that 58 percent of institute administrations are ready to execute policy reforms. Technology adoption had been occurring previously, but the outbreak has hastened it, according to Ashok Varma, leader, social sector development, PwC. “The hybrid model that has formed is intriguing. Because no offline classes were held during the lockdowns, this is primarily the result. We didn’t foresee such a dramatic shift, but the preference for a hybrid, blended model is evident. Over 85 percent of management replies indicate a desire to pursue holistic IT solutions,” he says. Over 47% of faculty respondents agree that online education is the way of the future. As a result of this shift, physical infrastructure and facilities can no longer be the primary criteria for students selecting a college. “Softer attributes of an institute, such as placement history, diversity of course curricula, and competent and experienced professors, will be more appropriate now,” Varma adds.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

MEN

Aleena Gandhi, An Innovative Entrepreneur Weaving the Success Story of Brands with Social Media Dissect Puja Bhardwaj | Business Connect A Dissector during the day and a Social Media trainer by the night, Aleena Gandhi believes in growing, by connecting with her audiences and sharing her knowledge! Renowned in its name and unique in its way, Social Media Dissect is a pioneered name extending beyond innovation in the digital space and spawning a fresh perspective to brands’ message with its integrated solutions. The company is a brainchild of an Instagram Growth Strategiser, a Marketing Enthusiast, and a Budding Entrepreneur, Aleena Gandhi, who founded the company three years ago. Since then, Dissect has grown to become a renowned disruptor in the digital space with a massive presence in social media and incredible reach across the world. Dissect is presenting brands a platform to showcase their best work and calling out the rampant plagiarism present in the industry. They dissect and review everything ranging from digital content, offline content, TV commercials to print ads, guerrilla marketing, and beyond. The ultimate goal of the Dissect team is to educate consumers on what makes campaigns great, how the different aspects of social media work, and the nitty-gritty of the industry. They seek to empower marketers by helping them put their best foot forward with our integrated solutions. They offer consulting services to their partner brands and work closely with them to amplify their campaigns on social media through events and workshops.

MORE ABOUT THE LEADING LADY

Aleena Gandhi is an innovative young leader with an always learning attitude, an author, TedX Speaker, Consultant, and Trainer. An inspiring female entrepreneur who embarked on a mission in 2018 to educate consumers on what makes campaigns great, how the various components of social media function, and the industry’s necessities. Aleena always had an eye for reviewing content, which propelled the founding of her company. In her six years of journey, Aleena has worked with several brands in boutique marketing agencies before creating her own social media team. Her main job at this agency was to research work done by other brand pages and look out for content misses and gaps in the industry which inspired her to build a business out of this. We offer consulting services to our partner brands and work closely with them to amplify their campaigns on social media through events and workshops. On the other side of our company, we also help businesses manage and grow their social media effectively by providing 360-degree marketing solutions for brands which include strategy, content, design, website, Ads, SEO and so on. We work across an array of brands and industries like travel, food and beverage, health, furnishings and tech to name a few. Some of the clients with us currently include The Renaissance Mumbai, Persian Darbar’s Oishi Oishi, Ripple Tea, Galaxy Basmati Rice, The Vibrant Group India, Mauble.

Aleena Gandhi Founder & CEO

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

THE GENESIS: HOW IT ALL STARTED

While building her career at another digital agency, Aleena observed the business landscape of content & consulting around social media content & marketing, she could see a clear whitespace. She felt the need for expert content around social media trends, statistics, and usage but the industry was most definitely lacking it. Therefore, she used this need-gap to give cohesive solutions she couldn’t find in the market to benefit the new-age, tech-savvy audience. That is how Dissect was born, to help brands with research and recommendations to benchmark their social media performance relative to peers and competitors. The page initially started off reviewing and researching brand campaigns on Instagram. After a year, she received several positive responses on Instagram, and a slow but steady loyal follower base, which is when Aleena decided to quit her job and focus on the brand. Later, as the brand grew more successful, she expanded to other platforms, created a website, and hired a small team.

OVERCOMING THE CHALLENGES

As the industry adapts to the changing habits of the customers, Aleena and her team have witnessed a number of significant challenges in the media sector. Everybody is a content creator. A diverse set of curators and brands assume the role of influencing and broadcasting for consumer attention using novel ways to do so. To stand out and give the brand a unique identity was a tough challenge they had to overcome. Digital transformation has a notable impact on employment, creating a demand for the constant need for learning and teaching. As a thought leader and industry mover, Aleena made conscious efforts to constantly curate content that gives lifelong learning to keep pace with the evolution of technology.

FROM THE FOUNDER’S DESK

One of the key distinguishing factors when it comes to Social Media Dissect is our, ‘Copyland’. With no strict guidelines, it became very easy for companies and agencies to copy original work created by other brands. With Social Media Dissect, I managed to successfully throw light on this issue and ‘shame’ the plagiarists on our social media platform. Along with this, reviewing campaigns by brands across online and offline platforms became an important role played by the page as the audience would keep watching the space to see who has done what. Another thing that sets us apart is that we have a face to our page and a more personalised experience. The audience relates to us because they know who they are communicating with and the content has some value as it is from first-hand experience.

THE CREATIVE WORK CULTURE

Aleena comes from 6 years of experience in working at various agencies. And given her experience, when she was building her own firm, a couple of things were clear to her from the get-go. The most important part is that creativity comes first. This means anything that hampers it, it is avoided. In the media agency business, over-work stretched deadlines & under-staffing is a commonplace and its well-known what stress does to creativity. So, the management ensures that people are able to give their most

creative self, by giving space for worklife balance. Moreover, you cannot be too controlling or micro-managing creativity, right? So, while Aleena sets the tone and broader project timelines, she empowers people to speak their minds. After all, diversity & versatility of thought process is why an agency stands out. “Dissect is what it is today, because of our team. Because they make their presence felt by sharing their wonderful ideas, day-in, day-out”, Aleena proudly shared.

MILESTONES & AWARDS ON THE WAY

Starting 0 followers in 2018, today Social Media Dissect’s content in the format of the reels has garnered over 5.4M views and helped the team achieve over a 145K followers base in the last 3 years and an exceedingly well-engaged audience. Here are the major achievements of this young and dexterous tycoon: •

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Social Media Dissect has been honoured with the ‘Best use of Social Media for Content Distribution’ award for its ‘Copy Alert’ campaign by the Afaqs Foxglove Awards 2020. Aleena Gandhi has been declared the winner of the ‘Social Media Superwoman’ category by Social 41

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Samosa in 2020. Having a full-page coverage on the FORBES magazine about Social Media Dissect and the leading lady was another big achievement.

Along with this, many features in and collaborations with renowned publications and online pages like ‘Yougotthizofficial’, ‘Startup Pedia’, ‘TedX Co. Ep.’, The Thinkpreneur’, etc. have been a major part of the increasing fame received for Dissect.

WHAT’S NEXT FOR THE COMPANY?

“If you look at focussed social media management, there are very few agencies that are not compromising on the creative side of their work at all. We want to make the most of this opportunity and offer this as our marquee offering to clients. Our brand collaboration roster for this year includes some brands like Amazon Prime Video, Disney + Hotstar, Slay Coffee, Too Yumm, Future Generali, Neeman’s, Plum Goodness, etc.”, shared Aleena when asked about her future plans for the company. “It has been a long and difficult journey, but one of joy and fulfilment and this is just the beginning”. Aleena Gandhi www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

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Kajal Dobhal

s the present scenario puts a multitude of complexities in the business ecosystem, the significance of outsourcing services has become instrumental to enrich the businesses with smooth workflow. In this direction, HR Function outsourcing has gained masspopularity in the past few years. HR outsourcing grants a plethora of benefits to an organisation. From maintaining an out-to-out balance between cost efficiency to employee development, an enterprise can absolutely put intense focus and time on enhancing its core business. With the steeping demand of HR functions outsourcing, several service providers have set their feet in this space to make a difference. Maatrom Solution is such an organisation that is scaling greater heights while being substantial to the business community in a sophisticated manner. Under the discerning stewardship of Mahalakshmi, the Founder and CEO, the company is witnessing growth in leaps and bounds. In a virtual session with her, our team conversed about several facets of her brainchild.

A GLANCE OVER THE BUSINESS PORTFOLIO

An end-to - end HR service provider, Maatrom Solution, has become a preferred partner of choice for several businesses to manage their recruitment, HR Payroll, Hr Statutory and training related requirements. With its gamut of HR services that comprises of Recruitment &

I Business Connect

Mahalakshmi M Ambuli Director & CEO

Staffing, HR Payroll & Statutory, Organisation Development, Training, Coaching, HR Policy, Performance Management, Talent Mapping and Corporate Social Responsibility, the dynamic enterprise has carved a niche for itself in this huge industry. Their exemplary service offerings are majorly based on robust concepts and industry-acumen, accumulated from insights gathered over 22 years of Domestic and Overseas experience. So far, their exclusive clientele includes enterprises from industries like IT, Manufacturing, Architect and Interior Designing, Banking and Financial Institutions, Auditing, Automotive, Retail, Insurance, Education & Training. Till now, the company has effectively been able to recruit more than 2000 whitecollar candidates in diverse sectors. Maatrom Solution is a unique endeavour to make an affirmative impact on society. Mahalakshmi, after being employed as an active environmental Engineer, laid the foundation stone of her entrepreneurial venture with a vision to facilitate talented individuals to meet their aspired career prospects. After tying the wedding knot, she got a chance to accompany her husband on an overseas work assignment, where she experienced multicultural environments in various cities of the USA. This scenario bestowed her with appropriate exposure and immense confidence that propelled her to turn her dreams into a living reality. Thereby, Maatrom Solution came into the existence as a result of Mahalakshmi’s unwavering determination, based on the concepts and proficiency that emerged from the insights accumulated by over two decades of national as well as international industry experience.

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

ARCHETYPAL VALUES

COPING WITH THE UNCERTAIN TIMES

As the company deals with the most sensitive aspect of a business i.e workforce, it becomes imperative to establish the core values that can serve justice to the business’s fundamental requirements.

Maatrom Solution has been a motive force behind the success of several of its clients’ businesses. It has successfully imparted different services to many organisations even amidst the chaotic reign of the COVID-19 induced pandemic. It displays the vitality of the work culture that has been incorporated with some unique approaches and business philosophy, adept enough to sail through the unfavourable times. Some of the major aspects that allow the company’s workflow to stay efficient and seamless even amid uncertain times have been enlisted below—

“We honor our commitments and conduct business in a manner that promotes transparency, respect, honour and trust,” enunciates the Founder.

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Beyond any doubt, Maatrom’s high quality standards have set the benchmarks across space.

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WHY CHOOSE MAATROM?

The iconic CEO states that be it accelerating the turnaround time or offering replacement guarantee in recruitment or cost and time optimization, the company proves its knack in different facets of a business. Owing to their assured ethical practices with strict timeline adherence, team Maatrom has ensured a leading edge over its peers in the respective space. Moreover, the company is also in a constant endeavour to offering professional support to the client organisation during inspection & audits. Their well established mutually beneficial relationships are the secret sauce to their resounding success that has made a gargantuan noise across the business fraternity.

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Flexibility and transparency in work hours. Allotment of performance inclination & interest, apart from their skills. Open communication & job rotation. Recognition programs based on sheer performance Employee development where each individual gets the chance to learn, grow and innovate. Zero tolerance policy for unfair practices. Fun and corporative ambience at the workplace.

All these extraordinary steps are in the direction to ensure a holistic work environment to the employees that in turn, facilitate them to maintain a balanced life.

FORECASTING AS AN ANSWER TO IMPEDIMENTS

For any C-suite Executive, keeping their vision for the future on track is possible by making roadmaps for budgets and projections that also channelize positive energy among the workforce alongside assuring certainty to the shareholders. Mahalakshmi claims that forecasting is instrumental to any business to make impactful decisions and develop data-driven strategies. There are plenty of impediments that a leader comes across while steering the business operations such as– Talent Management(where motivating and boosting the employees’ morale is a must), developing beneficial collaborations, quality management in operations as well as performance, etc. By utilizing the power of forecasting, any CEO can make a difference to his organisation in the most sophisticated manner, conveyed Mahalakshmi.

ACHIEVEMENTS THUS FAR

Ever since its inception, the company has been scaling the graph of growth and been playing its trumpet of success across the respective industry. All of it has been shaped due to the sheer determination and professional discernment of the Founder. The company’s major contribution to raising the bars of service standards in this industry has been well-recognized by some eminent media houses. In the year 2019, the dynamic company was recognized among the ‘Top 10 Promising HR Processes Service Providers in India’ by a reputed Indian magazine. And amidst the way to ensure a ubiquitous presence at national and international level, they have extended its service wings to the US markets as well. As it foresees a radiant future ahead, Mahalakshmi’s commendable leadership style is aligned with making her brainchild as a comprehensive HR Service Provider of global repute.

IN HARMONY WITH MARKET TRENDS AND DIGITIZATION

When it comes to leveraging market -advances in its favour, Maatrom Solutions has been heavily relying upon AI in the recruitment space where it uses Chatbot in its websites, for time-optimization, reduction in redundancy, swift candidate screening while allowing quality hiring.

And regarding the future outlooks, Maatrom strives to expand its reach to the countries — US and Singapore, while climbing the stepping stones to attain the title of being ‘Global HR Services/Solution Provider’ for its vast clientele.

Be it learning and development, or employees engagement tools or CPM tools, the firm is in ceaseless attempts to be in synergy with the trends to make its steadfast presence being felt across the business world by honing the skills of its employees in several ways.

THE PARTING NOTE

At last, Mahalakshmi puts an end to the conversation by conveying her message to the aspiring entrepreneurs,

“Biggest asset in the world is your mindset and your knowledge, so empower it with positivity and have a positive attitude always and enhance your knowledge through continuous learning and development.”

And addressing the instrumental role of digital inclusions in their business functions, Mahalakshmi elucidates that digitisation is pivotal for their company. Most of their payroll services are cloud-based for which employees have been granted freewheeling access to their respective data. From social media recruitment via reputed platforms, to virtual interactions, team Maatrom has been staying ahead of the curve by being an avid adopter of the market advances. 43

www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

MEN

THE 10 MOST INSPIRING

WOMEN ENTREPRENEURS to Watch Globally

Komal Jain

Scaling greater heights while imparting the seeds for healthier tomorrow Avishek Singh | Business Connect Today, the world is in dire need of empathetic leaders who can make a difference to society with their thought leadership while successfully establishing their ventures in the corporate sector. Women leaders embody such inherent traits that allow them to emerge out as phenomenal torchbearers in the business world. Being an epitome of empowerment, women are now pursuing their passion with utmost dedication and determination. Komal Jain, a woman magnate with an intense passion for farming and cooking, recognized the impact of harmful chemicals used for augmented crop growth on the human body and the environment as well. Her steadfast desire to bring forth a healthier way of living with the usage of organic products motivated her to incorporate an agrobased business venture- ‘SOW FRESH’. At present, when GM foods, chemicals and fertilizers have become a root cause of the deadliest diseases in human beings, organic farming is the necessity of the moment.

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WE BELIEVE IN A HEALTHIER WAY OF LIFE–

domain. My passion for farming & cooking for the past 24 years has eventually blossomed into a stronger desire to share the same passion with the world. says Komal

KOMAL JAIN Founder

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ABOUT ITS EXCLUSIVENESS

SOW FRESH operates on the Farm to Fork concept, where cultivation of organic produce is performed as per the seasons. The team

portfolio has extraordinary commodities like yellow mustard oil, A2 Cow Ghee enriched with Omega-3 and Hydrosols like Rose Water. Komal has ensured to empower women in the best possible way. Owing to her women to women sales strategy, her team has encouraged home-makers to become individual re-sellers to promote a steady income as well as good health among friends and families both. She states that these women are the backbone of the company.

AN OUTSTANDING LEADERSHIP STYLE challenges, but SOW FRESH has adapted itself for unprecedented situations like these in advance. They often come across multiple problems occurring out of seasonal effects or natural calamities and to make a way out of every situation, Komal ensures swift decision making to impact the business venture positively. She avidly declutters her mind with the help of meditation and then perform a SWOT analysis concerning the challenges and perform a lot of research to attain a practical solution. To this context, Komal speaks, December 2021 INDIA www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

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My leadership is driven by my passion and purpose to have a disease-free world and this gives us a competitive edge. We are seeking a long term growth perspective and not just the sudden bottom line. I like to go beyond my comfort zone and adopt risks to ensure boosted growth for my business

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The phenomenal businesswoman aspires for a healthier and disease-free world. She believes nutrition is the key to achieve this vision and bring a wave of change to the world. Under her thought leadership, the organisation is brimming with selfmotivated individuals who have aligned themselves as per its vision and mission effectively.

ENHANCING ITS UNIQUENESS VIA R&D

SOW FRESH offers a plethora of credible products that are the results of adamant research programs performed by its determined team. Here, the diverse range of inhouse bio-fertilisers is produced by syncing with traditional methods like Beej amritam, Ghana Jeev amritam, Jeev amritam, Agniastram, Panchgavya & more. Komal has been associated with PUSA Institute of Agriculture for the past decade. This collaboration has allowed SOW FRESH to improve the yield of the crops with the help of extensive research. The unique cold-pressing technique to extract oils is the outcome of Komal’s determined efforts only. Moreover, she has learned some outstanding farming practises in Iceland, Japan, New Zealand, Indian villages and got herself enlighten with some exclusive organic farming techniques.

SAILING THROUGH THE COVID-19 PANDEMIC

Komal speaks that amid the peak of the pandemic, they heavily invested in logistics

Her team ensured connectivity via virtual modes of communication and reached vast audiences through social media platforms. Having survived COVID-19 herself, Komal acknowledges the need for being close to nature for a healthier body and mind. that I had neglected earlier. But now I follow a strict schedule of walking, yoga, pranayama and meditation that offers me a perfect work-life balance.” continues the Founder.

THE WORK CULTURE AT A GLANCE

Under the guidance of Komal Jain, people associated with the company automatically align their efforts with its vision and mission. The management ensures the well-being of the employees and establishes an exuberant work culture. They ensure to adjoin the self – motivated individuals who can take the company to greater heights with their fortes and positive attitude. Komal keeps her workforce motivated with the help of regular training sessions and workshops where they learn various aspects of dealing with the day to day operations. Moreover, farm picnics and appreciation programs set out high spirits among the teammates.

MILESTONES AND ACHIEVEMENTS

SOW FRESH has successfully crossed numerous milestones over the past years. It has received approval to sell from large retail shops at PAN India level via Modern Trade, Online channel and speciality organic boutique stores. The company has also adjoined mega food retailers in the UK while planning to expand its reach in the USA, Australia and Canada. The Founders of such companies are pretty impressed with 47 47

SOW FRESH’s products and are keenly promoting them at the personal level as well. SOW FRESH has started exporting of products to UAE in 2018, where people go the extra mile to purchase their bestin-class offerings. Additionally, Komal has been associated with superstar Manjula Ghattamaneni and brought up a joint venture where they promote the products in India and these plans are in pipeline to reach the USA market. SOW FRESH has been associated with different NGOs and been a part of GFI cow welfare and women empowerment. It constantly endeavours to develop sustainable ways of living while majorly offerings. Shortly, it will expand its horizons to multiple verticals while ensuring its reach to different countries as a GO TO BRAND.

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Make in India - Vocal for Local is the key term to promote Indian products and is the centre of my goal. As the volume increases, we are planning to improve product expansion.

asserts Komal.

WORDS TO CONVEY TO THE ASPIRING ENTREPRENEURS

“ INNOVATION is the key to unlock

the door to the surging success. One has to be innovative all the time, creating new ideas, listening to the consumer and syncing with their requirements. Always give them what they want, then have to go on and on in a cycle to ensure sustainable practices and then only, the

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Moreover, Komal is also an avid- book reader and keeps herself motivated by reading a few inspirational books now and then. Some of her favourites areSECRET by Rhonda Byrne, IKIGAI by Hector Garcia; Francesc Miralles - The Japanese secret to a long and happy life and Autobiography of a Yogi by Paramahansa Yogananda.

network to ensure doorsteps delivery of their exclusive products. The production model was transitioned to a contact-less and advanced manufacturing process to curtail the spread of the fatal virus.

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Leading an outstanding business at the forefront, Komal believes in empowering other women and for this, she has carved a robust distributor network of women across the countries like the UK, UAE and several places in India as well. Altogether, her team of dedicated women employees constantly strives to take SOW FRESH to greater heights.

Komal Jain Founder SOW FRESH INDIA December 2021 INDIA www.businessconnectindia.in | Vol. 4 | Special Edition March 2022 INDIA

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