Women Entrepreneur of the year 2020 by Business Connect

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

Editor’s Note

Women leaders embodying creativity and confidence to bring an acme of excellence in the entrepreneurial space If we ask people to define women entrepreneurship, what possibly could be the answer? Some would say it is about a female population venturing in various industrial verticals or others could say it is all about self-employability and financial independence among the women folks. But, being a woman myself, I cannot resonate with such interpretations effectively, as there is something more to this whole cultural shift. Different mythological beliefs have always symbolized a woman as the one who harnesses the power of creation. And how I perceive women entrepreneurship, it is about pushing your boundaries and create something unique and valuable. Of all the quotes, I have ever come across to this context, Oprah Winfrey’s famous statement speaks to me the most- “On my own, I will just create, and if it works, it works, and if it doesn’t, I’ll create something else. I don’t have any limitations on what I think I could do or be.” Today, many of the women leaders across the business landscape have acknowledged the creative and nurturing aspects of the feminine energy with which they are single-handedly reshaping the entrepreneurial world. Our latest edition celebrates the success of such alpha women entrepreneurs who with their incredible insights are adding value to the society alongside ensuring a perfect work-life balance. While penning down the editorial note for our upcoming edition- ‘Women Entrepreneur of the year 2020’, I was awe-struck by reading through their career excursions filled with roadblocks and how with such great finesse they overcame those speed-breakers effectively. This time, Business Connect Magazine takes pride in offering you an issue enriched with stories that will make you want to introspect and of course, innovate! This brand new edition is about to serve as a platform to promote the stories that testify the indomitable spirits of feminism power alongside unveiling prowess, empathy, decisiveness and exclusive leadership mantras of some phenomenal women magnates. Making a mark in the business world, these women have become an epitome of confidence, creativity and empowerment. The matchless entrepreneurial competencies of these female leaders have grabbed the sheer attention of our editorial team and thereby, we have decided to bring forth an exclusive edition highlighting the rising stars from the women entrepreneurial space. Passion is an aspect that can be one’s guiding light even in the darkest times of desperation. Sophie Moochhalla has been a woman of invincible spirits who resonates with the same belief and aspires to encourage women entrepreneurship in every possible way. Being the daughter of Dr Moochhalla, she is carrying forward the legacy of his brainchild- Fluid Controls. Ever since its incorporation, the company has been immensely focused on delivering end-to-end solutions in engineering- manufacturing space. Recognizing Sophie’s commendable business acumen and vigorous zeal to reach the pinnacle of incomparable success, our editorial board has decided to feature her story on the cover page in this special edition. At last, I would like to take this opportunity to thank all our readers, for they are the driving force that allows us to push our boundaries and come up with more sophisticated editions every time. I hope our Magazine keeps you serving as a gateway to the latest innovations while elevating your spirits with enthusing inspiration.

Kajal Dobhal Kajal@businessconnectindia.in

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Page No.

Sophie Moochhala Managing Director, Fluid Controls Private Limited

Fluid Controls Revolutionizing The Manufacturing Space With Exemplary Efforts

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Content 6

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渀漀椀琀甀氀漀猀攀䌀漀洀瀀氀攀琀昀漀爀攀琀攀爀挀渀漀挀攀氀搀甀爀愀戀

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Cover Story

MS. SOPHIE MOOCHHALA Revolutionizing The Manufacturing Space With Exemplary Efforts Kajal Dobhal | Business Connect

“Follow your passion — and if you don’t know what it is, realize that one reason for your existence on earth is to find it.”

As Oprah Winfrey states it, passion is one of the driving forces that showers light on the aspiration of an entrepreneur. But when it comes to women entrepreneurship, several other factors come into play. The life of a woman entrepreneur is faced with challenges and uncertainties - both in the corporate world and personal life as well.Women very often have to manage both a home and work environment, and support for women entrepreneurs should begin from family.With time, society has emerged from orthodox norms, and support for women empowerment has increased. Over the years, our country has seen a significant number of woman leaders, whose efforts have been instrumental in inspiring women to join the business fraternity. But there are challenges that aspiring minds still face. The current ‘subsidies’ that exist for businesses run, by women entrepreneurs are hard to access and don’t really achieve their purpose. Ms. Sophie Moochhala, abusiness leader in the engineering manufacturing space believes instead of broad schemes, access to funding and prioritization for licenses and approvalsshould be offered to women entrepreneurs as it would go a long way in encouraging women to set up businesses.

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PRODUCTS AN INDOMITABLE LEADER

Organization and CII recognition as one of the Top 25 Innovative Companies of the Year at the Indian R&D Ecosystem Conclave 2019.

Sophie Moochhala completed her schooling and college education in the USA and has an MBA from Jamnalal Bajaj Institute, Mumbai. She has over 25 years of rich experience in managing corporate and entrepreneurial businesses, including strategic planning, operational finance, new project management, team management and integrated marketing activities. Sophie started her career at McCannErickson in advertising and joined Coca-Cola India in 1995.

COMPANY OVERVIEW

Fluid Controls® was founded by Dr. Y.E. Moochhala, in the economic capital of India, Mumbai. Dr Moochhala was a strong believer in a self-reliant India. Leaving behind a career in the USA, he started Fluid Controls® Private Limited in 1974 to develop high-performance, original design, “Make in India” products which would suit local climatic and performance expectations,

During her tenure at Coca-Cola India, she worked in Brand Management and then moved into operations, where she was the General Sales Manager for Gujarat. In 2001, she was appointed as General Manager for the Company bottling operations in Goa where she managed a profit centre operation and manufacturing plant. During her experience in Coca-Cola, she breached many barriers as she was the first woman field sales manager and the first woman General Manager in India. In these roles, Sophie managed large operations and sales teams, successfully driving revenue growth for the Company.

Since its inception, Fluid Controls® has focused on endto-end solutions - from design & engineering services to supply of high-performance products and installation services, across industries. Dr. Moochhala’s legacy is carried forward today by his daughterMs. Sophie Moochhala [Managing Director] and Dr. Tansen Chaudhari [Chief Operating Officer].

A PREMIER SUPPLIER OF ENGINEERING SOLUTIONS

In 2003, Sophie joined Fluid Controls Private Limited, a small family business established by her father. During her tenure with Fluid Controls, Sophie has built on the foundations established by her father and, today, Fluid Controls® is a leading provider of instrumentation solutions for oil/gas, power, nuclear and railways. Working in an industry where women leaders are few, her vision has built Fluid Controls® from a small, familyrun SSE to a medium-scale Company with a clear focus on the “Make in India” theme, revenue growth, profitability, sector focus and research & development. Under her leadership, Fluid Controls® has been certified as an “InHouse R&D Centre” by Government of India, has filed its first Global Patent and has received the CII Industrial Innovation Award for Medium Scale Manufacturing

With over 45 years of experience in engineering connections, Fluid Controls®offers customers across industries end-to-end “Make in India” solutions for various applications – from design & engineering services to supply of high-performance products. Fluid Controls® offers clients a complete range of instrumentation products – connectors and adaptors for tubes and hose, valves, manifolds, DIN pipe clamps and SAE flanges. The company also offers close coupled / prefabricated instrument hook-ups, high pressure needle valves, gas valves for turbine applications, block and bleed valves and O2 clean fittings for pharma and bio-

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tech applications. Their products ensure precision connections that are designed based on specific application requirements and perform to international standards. Fluid Controls® has recently introduced a range of services – including design & engineering services, testing services, on-site installation services and pre-fabricated assemblies. Fluid Controls® is a premier supplier to onshore and off-shore oil & gas installations, process and power plants, the defence industry, critical applications for nuclear plants, and brake piping applications for rail and metro. The company is approved by all major Indian OEM’s such as ONGC, IOCL, BPCL, HPCL, NTPC, BHEL, NPCIL and railway OEM’s and their international customers are located North America, Europe, the Middle East and South East Asia. Fluid Controls® offers design services and conversion engineering, including 3D modelling, FEA and prototyping via ANSYS and Solid Works. Their engineers work closely with customers to understand their requirements and develop effective solutions for them.Fluid Controls®is approved as an “In-House R&D unit” by Department of Scientific & Industrial Research (DSIR), Government of India.

The achievements of Fluid Controls® have enabled the company to build its core vision i.e. to be a global leader in the field of pneumatic and hydraulic fittings, valves and allied application solutions. With its mission to exceed customer expectations, the Company constantly worksto bring innovation in its products and services. “The foundation for our Vision and Mission rests on our core values of Integrity, Reliability and Innovation”and these values are instilled in our people, and hence our products, adds Sophie. RESEARCH & DEVELOPMENT– THE CENTRE OF INNOVATION

Since inception, R&D has been at the heart of Fluid Controls® and the company has an ethos of developing products which are indigenous replacements of imported products. The Fluid Controls®state-of-the-art DSIR approved R&D Centre is wellequipped to conduct pressure, vibration and reliability tests as well as in-house Spectro, PMI and UT testing. Fluid Controls offers design and engineering services to customers. Based on their particular performance needs and the application area, our engineers work closely with customers to develop effective solutions for them. All customizations are design validated, prototype tested at our laboratory and then field tested for performance and reliability. Since 2011, Fluid Controls®has developed more than 25 new products, which is very much in line with the Fluid Controls® vision statement.

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Fluid Controls® products and services are equated with high performance and a very high standard of service. Fluid Controls® is also known for its transparency in all processes. Their core values are Integrity, Innovation and Reliability (I2R), Customers want demonstrated performance, which is the basis on which they start to trust a company. Because integrity is a key value for the company, customers do trust the company -- but building trust is a process and Fluid Controls® works with customers with them to demonstrate capabilities. “I think that our transparency with employees and with customers has helped make Fluid Controls® a Brand trusted by all” says Sophie. “And with digitization, any customer can monitor and see in-situ conditions. Building a Brand is a twoway process – and Fluid Controls® has definitely walked-the-talk!” Attention to constant developments and market research also helps Fluid Controls® to develop cutting-edge innovations and solutions. The company is system certified for ISO 9001:2015, ISO 14001:2015 & ISO 45001:2018 and PED, all of which ensure best manufacturing practices. The Fluid Controls®state-of-the-art manufacturing facility ensures that material flow and manufacturing processes are lean and efficient. And investment in ERP systems and a high-powered supply chain team to enables them to procure high quality input material at the best possible prices. The company also has an organizational policy of ensuring employees attend seminars and events so they can learn about new developments taking place and the opportunities available.“Customer delight is our lodestone – and we endeavour in every aspect to provide high-performance solutions at acceptable prices”, acknowledges Sophie.

RISING TO THE COVID-19 CHALLENGE While many manufacturing units (especially SMEs & MSMEs) have ceased operations due to the pandemic, Fluid Controls®has taken on the challenge and forged ahead, with a commitment to “Staying Safe Everyday”. This approach not only ensured business continuity but also safeguarded their stakeholders (employees & their families, customers, and business partners). Since May’20, the Company resumed its operations, with a focus on operational safety.

FOLLOWING ARE THE MEASURES TAKEN TO ASSURE SAFE AND EFFICIENT OPERATIONS: • Detailed safety guidelines, for operations and training employees on the same. Their EPRP protocol “Fluid Controls® Focus Five” is created to ensure safety at home and work. • Wide dissemination of the COVID protocols amongst the team through multimedia presentations and a short film. • Re-structuring of all facilities and offices to ensure compliance with government guidelines. The facilities have thermal checks, oximeter checks, safe seating, area marking, foot-operated sanitizer dispensers and water dispensers, clear guidelines for behaviour and continuous disinfection and deep cleaning of all premises • Re-structuring of manufacturing processes to ensure safe material processing and safe inward and outward material handling • Individual PPE kits to every employee which are tailor made for their area of operation and each team member has been provided with adequate insurance cover

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This dynamic thinking and the active measures ensured streamlined operations. The pandemic isn’t a permanent crisis – and with an eye to the future, the Company focused on sustaining their team with stability and security.

AN ENTRPRENEURIAL WORK CULTURE

To build a successful organization, a committed team is essential, as is a team who believes in the core values of Integrity, Reliability and Innovation. Fluid Controls® maintains a culture of entrepreneurship where each member of the team functions relatively independently within broad parameters of expectations. The leadership team clearly establishes expectations and deliverables from each member and reviews individual performance yearly. Delegation of responsibility and an innovative approach to problems and opportunities are encouraged. Sophie’s leadership is focused on upholding the Fluid Controls®work culture. She believes in ‘Leading by example’ as it helps in battling challenges and builds confidence among everyone. She also believes that every business has cycles – and hard times are never forever! Instead of spontaneous reactions to unprecedented challenges, she strategically evaluates the needs required to address them. This approach has helped the company stand-up to uncertainties. During the pandemic, she and the leadership team took a decision to compensate the team as before, to equip them with proper infrastructure to work from home as required and to provide a safe environment to the team working in the manufacturing facility.

ENGAGEMENT WITH SOCIETY

As part of a wider societal community, Fluid Controls® extensively supports education initiatives. The company offers multi-year support to three NGOs - Snehwan, Universe Simplified and UGAM, all of which work towards children and education. Adding to this, the Company extends its support to local educational institutes as well. During the pandemic, Fluid Controls supported various NGOs like UnLtd India, OSCAR Foundation, Masoom and Goonj, who are affiliated with COVID relief activities.

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HONOURED WITH ACCOLADES

With close to two decades of experience managing Fluid Controls®, Sophie is a well-established leader in the manufacturing space. Her efforts have been recognized and she has been awarded with the “Rail Business Leader of the Year [Female] Award” at Rail Infra & Mobility Business Digital Awards 2020, “Woman of the Year Award” at Rail Analysis Innovation and Excellence Summit 2020, “Woman Achiever Award 2020” by ISA Maharashtra Section, and the India SME Excellence Award for“Woman Entrepreneurof the Year 2020in Manufacturing Sector”. Under her leadership, FluidControls® has been awarded the “CII Industrial Innovation Award” for Medium Scale Manufacturing Organization and CII recognition as one of the “Top 25 Innovative Companies of the Year” at the Indian R&D Ecosystem Conclave 2019. In addition, Fluid Controls® has been recognised as “Top 10 Urban Infra Solution Provider of Year”by Urban Transport News and has also been awarded for “Excellence in Technical Innovation”by ISA Maharashtra Section at PPA Meet 2020.

DYNAMIC PROSPECTS

“Success is a multi-faceted word! Professionally, for me, success is to build a brand which is trusted by customers and which delights customers”, says Sophie. Over time, Fluid Controls®has created niche expertise in the manufacturing industry by introducing appropriate cost-effective products and solutions and ensuring”fitand forget” assemblies. However, timesare changing, and to stay ahead a Company needs to be ambitious. Fluid Controls® future plans rest on three pillars. First, they aim to continue to develop and introduce new products and services. Second, they plan to build on their strength in the rail and metro business and tap into the brake piping business for the emerging high-speed train operations and global supplies to Europe, North America and SE Asia. Third, they are aiming to grow global business, especially in the Middle East and Saudi Arabia.

“

A FEW WORDS FOR ASPIRERS

Entrepreneurship is an exciting, challenging

and fulfilling career choice. It gives you control of your destiny and to be able to see the fruits of your work is immeasurably satisfying

”

Sophie Moochhala

Managing Director, Fluid Controls Private Limited

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SS E C SUCor y St

LESSON FROM Kylie Jenner’s Success Story

Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings.

SS E C SUCor y St

We should make one thing clear as it so happens. That sort of conduct is terrible. At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

WE SHOULD DO SOME MATH Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023. All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/ Jenner worth $1 billion? The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated. How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today. HOW KYLIE MADE HER MONEY The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene. That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t simply show up on her family’s network program, working up dramatization swinging on

stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.”

Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance.

Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her body-cognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image.

Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie.

That is the eventual fate of expert life. Individual marking through online life is everything.

Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity. Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own brands and show them to the world.

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women

ENTREPRENEUR

Of The Year-2020

Nandhini Priya N

A Unyeilding Persona With Unparalleled Qualities Indranil Roy | Business Connect “I don’t believe in failure. It is not a failure if you enjoyed the process”, Oprah Winfrey. The above statement undoubtedly explains the incredible zeal an entrepreneur carries to succeed. With the flow of time, the prominence of a woman in society has seen a paradigm shift. In the last decade, women have become more self-aware and have come out of their comfort zone to achieve feats that were deemed impossible. Nandhini Priya N. is one such woman, who stepped out of the conventional zone and created a prolific foundation that empowers women, especially homemakers to be strong self-sufficient. Nandhini was fundamentally driven by, the thirst to be a changemaker in the society. Whether it’s her profession as an advocate, repeated failures in cracking the Indian Civil Services or the struggle to get her products on the shelves, Nadhini has been “A force to reckon with”. Her robust motivation has always been a benefactor in turning challenges to opportunities. Her brainchild AEKA Herbal Cosmetics Pvt. Ltd. is an epitome of remarkable quality and is pioneering the national market with natural cosmetic products. INCEPTION STORY Brought under the spotlight in 2017, AEKA is an innovative business; floating on an online platform and is run by a team of women. As mentioned before, AEKA was established with Nandhini’s focus to bring transition in people’s lives. Nandhini endeavoured a stint of 10 years in cracking the Indian Civil Services examination; but, always faced a simultaneous failure. However, this stretch gave her extensive knowledge and experience to conceptualize a revolutionary platform.

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Nandhini Priya N. Director

has been on Instagram & Facebook. They have around 20,000 Customers across India & it is increasing rapidly. HANDCRAFTED WITH NATURE Cosmetics made out of chemicals or foreign ingredients are widely consumed by, Indian customers. AEKA focuses on changing these practices and emphasizes the profound benefits of native herbs such as Avarampoo, Liquorice, Moringa, Lotus, Hibiscus, Virgin Coconut Oil and so on. Blending these herbs with adept technology, AEKA crafts customized products that match the customer’s requirements. Two of their renowned products are: • YEKA Hair Oil: By blending the often ignored, but powerful - Moringa leaves with 5 other fresh greens, AEKA crafts its YEKA Moringa & Green Magic Herbal Hair Oil. The brand proudly shares its capability to blend - 6 varieties of herbs with 20 key ingredients, for the hair oil. Customers testify this product as satisfying, for having their hair regrown, even in their bald areas. • YEKA Golden Glow Skin Oil: Made with the combination of Virgin Coconut Oil & Fresh Damascus Rose Petals, the YEKA Golden Glow Skin Oil is often termed as a Miracle Oil, by customers. From body care to glowing face to lip care, foot care, stretch marks removal, tan removal, anti-pigmentation, this Oil is a one-stop solution, for all the problems.

Nandhini was very enlightened with the significance of selfcare & skincare. Being a potential buyer of cosmetic products, she introspected that skincare products were mostly chemical dumped and wasn’t able to procure satisfying results even for simple anomalies like pimples/acne. Adding to this, the few natural/herbal products available in the market are not very affordable; this is why AEKA came into the picture! By combining the goodness of nature and an urge to create something wholesome, Nadhini established AEKA Herbal Cosmetics Pvt. Ltd. AEKA is a manufacturer of natural and reasonable cosmetic products under the brand – YEKA. The brand focuses on two aesthetic features of women’s health – Skincare and Haircare. A ONE-OF-A-KIND ORGANISATION The salient feature of AEKA is built upon its comprehensive business model. The brand is accommodated, with adept professionals who are fabulous housewives and homemakers, as well. Apart from this, the entire business is run on a virtual platform. Further to stay connected, the team utilizes contemporary applications like WhatsApp, Instagram, Team Viewer, Asana among the others. The Company at present has a team of 10-12 professionals, working from different corners of the country; most of them are new mothers. The Company’s Co-Founder Poorani. R is a new mother and leads a team of women through the tech-powered platform. Recalling her business model, Nandhini asserts, “Being Women ourselves, we wanted to give women an opportunity to explore themselves.” As of now, AEKA has accommodated 35 employees out of which 15 is working online as they are new mothers and couldn’t go for regular work due to family commitments. The innovative framework has helped AEKA create a substantial presence in the market.

ACHIEVEMENTS ACCOMMODATED SO FAR Within a short stretch, AEKA has become a renowned brand in Chennai. For the brand’s outstanding products, Nandhini has become a widely acknowledged and valued leader in the market. She has been a guest speaker in ‘Magalir Thiruvizha’ Women Empowerment Programme, organized by ‘THE HINDU’ newspaper. AEKA’s products are accommodated, by popular Celebrities in the region. Furthermore, Nandhini has been a guest speaker in many talk shows, sharing her vision and inspiration to empower aspiring individuals. SETTING THE STAGE FOR WOMEN ENTREPRENEURSHIP The cornerstone of AEKA is women empowerment and emphasizing on it, AEKA has been able to bring change in the life of many homemakers and new mothers. In addition to AEKA, Nandhini has founded PeNPassionates – A women entrepreneur association; focused on empowering homepreneurs and women who wish to grow and do something good with life. Aspiring women are facilitated with periodical training, mentoring sessions and exchange of ideas and experiences too. They have also conducted digital marketing workshops to empower these women and their business.

UNYIELDING TO CHALLENGES Since its inception, AEKA was baffled, with sequential challenges of the market. Starting from the top, finding the right ingredients and curating the adept product was a challenge. After a meticulous R&D, AEKA was able to procure reasonable products by, blending technology with nature. Next, it faced the most daunting challenge - Marketing. Since retailers generally looked for popular brands; getting AEKA’s products on the shelves was an uphill task. Still, Nandhini and her team showed their dedication and placed their products across 20 stores in Chennai, but then seeking potential customers became a concern.

FOR BUDDING ENTREPRENEURS

“Do Business On Paper First! Before starting any business, we need to plan every minute part as well. Try foreseeing problems that may arise and come up with a solution, accordingly. Also, try to find a good mentor and discuss your plan and take calculated risks if required. Furthermore, be aware of finances, accounting, people management, logistics, administration, etc. along with, product development. Above all, Don’t get demotivated by failures, treat them as lessons and don’t give up till the end”, concludes Nandhini.

From the above experiences, Nandhini concluded that physical marketing required investment in stores, campaigns, sales teams, etc. and despite all the efforts, output was still meagre. This was the turning point of AEKA. Shifting from the traditional approaches, the Company invested in the social media platform, which helped to reach out to customers directly. From there on, 90% of AEKA’s business

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

women

ENTREPRENEUR

Of The Year-2020

ASCRIBE HEALTHCARE SOLUTIONS Your Medical Coding Service Partner Ashwathy Nair | Business Connect

here is a steep rise in demand in the healthcare industry for timely, accurate, cost-effective medical billing and collections to achieve maximum reimbursement as quickly as possible. The hospital groups want a shorter revenue cycle. From a doctor’s and physician’s perspective, you will want medical billing, medical coding, and collections headaches to go away so you can focus on being the doctor you want to be – the doctor your patients need. Finally, centers of surgery, imaging centers, and all associates want everything seamlessly integrated into their practice, including their EHR/EMR system and revenue cycle management so that they can navigate more easily through today’s complex healthcare environment. Ascribe Group teams up with health systems, hospital groups, physicians, centers of surgery, imaging centers, and payers looking to amplify their earnings with better-quality medical coding and compliance. Ascribe Healthcare Solutions provides business process outsourcing services to healthcare providers, medical billing companies, and revenue cycle software companies in the United States, Middle-East Asia, and Australia.

Dr. Jaisheela Padmanbhan Founder & CEO

Intending to improve and enhance the revenue collection for the healthcare company, they offer end to end revenue cycle management services. Their business operations involve front end functions like patient appointment schedules, verifications, and registrations to middle-end functions like medical coding, charge entry and claim transmission, and providing back end functions like payment posting, AR follows- up and denial management. Team Ascribe assists the clients to cultivate growth through the knowledge and sheer commitment of their revenue cycle workforce, global delivery model, technology, and operational excellence. Alongside delivering the IT-enabled services to healthcare providers, they also offer Medico-legal services like medical record review and summarization to attorneys. With the skill and passion of the team, Ascribe Healthcare Solutions has been successful to carve a niche for itself in the relevant domain. The company bagged several prestigious awards, including ‘10 Most Promising Medical Coding and Billing Service Providers’ awards by Silicon India Magazine, ‘Core Value Driven Company’ by Silicon India Magazine, and ‘Fastest Growing Indian Company 2019 excellence’ award by International Achievers Summit and Awards, Dubai. Apart from these, Jaisheela Padmanabhan, CEO of Ascribe Healthcare Solutions, has been honored with the ‘40 influential Asians under 40’ Award from AsiaOne magazine and ‘India’s Top 30 Businesswomen 2020’ by The CEO Magazine to name a few.

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She also bagged ‘Mentee- start-up entrepreneur GES (Global Entrepreneur Summit) in 2017’ by the US Consulate and the Indian government- an event addressed by Prime Minister of India and Ivanka Trump. The team continues to experiment with new technology and advances in cloud computing and machine learning every day to learn and leverage them to solve problems for its clients.

“To Go Global” is our vision, says Dr. Jaisheela Padmanbhan (Founder & CEO)

We nurture success with integrity and winning global client partners by providing high quality, cost-effective transformational results in healthcare. Ascribe has delivered transformational results to our clients in the USA, Dubai, Qatar, Oman, Australia, and the latest being Hong Kong. Our long term vision is to build a successful healthcare business that would help us provide free education to 10000 children across the globe.” Ascribe is a core value-driven company. One of its values is Generosity. Ascribe is doing a lot of activities in three areas. Education, employment, and empowerment. Along with creating more employment opportunities, the team believes in positively impacting the community and giving back to the community and country in a meaningful way.

Dr. Jaisheela believes “It is incredibly important that my company operates in a way that demonstrates social responsibility. We are committed to ethical practices and we are a brand committed to helping others. Bringing smiles to people’s lives not only gives a sense of inner satisfaction but also pride and contentment. Crafting a successful brand to the point where it leaves a personal legacy behind is appealing and serves as motivation for us.” WANT TO KNOW MORE ABOUT THIS PROMISING GROUP? We had a conversation with Dr. Jaisheela Padmanbhan (Founder & CEO) to bring you some exclusive insights. Here’s a quick glimpse.

girl. Education inspires me because without that power it would have been hardest for me to break the glass ceilings. YOUR THOUGHTS ON WOMEN’S PARTICIPATION IN THE ENTREPRENEURIAL WORLD: Women entrepreneurs have several qualities like perseverance, hard work, patience, optimism, intelligence, and are great at multitasking. Their success is attributed to their untiring hard work, perseverance, tenaciousness, determination, confidence in them, and most importantly, their compelling urge of wanting to do something positive in their lives. Of late, women have tried to break their mold. Also, there have been significant social, political, and economic changes that have created opportunities for women as well as given them greater acceptance and recognition in the corporate world

YOUR JOURNEY AS A WOMAN, AS AN ENTREPRENEUR: Five years back, when I lost a job that I loved, and couldn’t see myself working again for any other organization, my role as an entrepreneur started. Backed with learning from my prior experiences and achievements in education which were like a fire in my heart reminding me that I have a strong purpose that surpasses the reality of being an employee. So began a tough entrepreneurial voyage as I laid the foundation for my brand Ascribe Healthcare Solutions. I crafted a work culture based on my values and providing the best environment for success and excellence in my organization.

FEW CENTS TO READERS AND FUTURE ENTREPRENEURS: Be passionate and honest about doing the right things even in the most inopportune circumstances. A grateful heart receives bigger rewards. I am always thankful for every little opportunity and for my people who work in my company. An entrepreneur’s dream will always stay as a dream not reality without the efforts of the people who work for the organization. While I grow I ensure my people also grow along with me. Together we flourish.

YOUR INSPIRATION: My Dad Mr. Padmanabhan is my most inspirational person. He has supported me endlessly, believing in my dreams and cheering for me as they become a reality. I also found my inspiration not from the positives but the negative situations in my life. The hardships and failures inspired me to come out of those situations and make life better for me and others. From the socio-economic culture that I come from, education was a luxury and the highest freedom for a 23

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Cuisine

How Cooking Can Bring Harmony in Life WANT TO BE A GENIUS IN COOKING? Add a pinch of mindfulness, a flake of creativity, and a drop of focus. Then gently blend it together, bake it in a slow oven, and observe your state of mind rising. Serve it hot with a plate of satisfaction. This is the way you can enhance your mood in the kitchen, cooking is a wonderful method that helps in satisfying the bodyâ&#x20AC;&#x2122;s need for food and is recognized as a way of nurturing the mind. People nowadays are so busy with moving in this fast-paced life that they hardly find time to cook. The easiest solution they end up with is to order food from restaurants that would satisfy their taste buds. But have you ever thought that you can cook your food by yourself according to your satisfaction? The consumption of food is safest and healthier when it is cooked at home. Yes! I agree that food from restaurants is tastier than made at home but why not trying to make the same restaurant food at home? You may fail once or twice but trying it several times would lead you to the same satisfaction.

A SELFLESS ACT, WHEN COOKED FOR OTHERS Cooking brings connectivity to people. Our childhood is spent on eating home food cooked by our mom. There has always been a feeling of satisfaction when she fed us. There is a saying that, a mother puts all her love into making food for her family and that is visible in the food. That is what connects us to her, the mixture of love and care. Cooking for others is nurturing, it is sustenance.

Cooking comes up with some positive psychological benefits that would bring harmony in life:

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A Tool To Improve Relationships Cooking builds special memories, remember the good old days when during vacations you end up in messing up the kitchen, then mom comes to your rescue and teaches how to manage things in the kitchen. Those times were filled with the excitement of learning new things. How can someone forget the pleasant aroma of brownies that you baked with your mom? Even sometimes when you fight with mom, just enter the kitchen to help her out with small kinds of stuff and you will see that you both ended up in having fun cooking together.

There is a cumulative effect of cooking that it shows a self-care when you cook for yourself, it helps in taking care of others when you cook for other by putting an ingredient of love in it, it hits on meeting the basic needs for oneself as food is the most important part of life. Cooking is a feeling of connection and happiness that brings people together. Entering the kitchen opens up a path to endless opportunities that expresses your creativity and leads you to the art of gratification. Spending quality time in the kitchen helps one to ease stress and restlessness, it also enhances mindfulness and brings harmony to life.

A Form Of Self-Care

There is always a self-care part of cooking. When we cook something, we add up a lot of creativity into it which makes the dish look more vibrant. Cooking is an act of making nourishment for yourself and taking the time to feed your body is important. Cooking for yourself not only helps you to eat healthily but also helps in raising confidence.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

women

ENTREPRENEUR

Of The Year-2020

AVONTEC AUTOMATION A Story Of Perseverance Dr. Amit Mishra | Business Connect

THE ENTREPRENEURIAL JOURNEY

“Success and learning come from the worst experiences.” Carrying a legacy is as much of a challenge as creating one. Uma Nidmarty has taken that challenge head on, and has come through as an entrepreneur of tremendous merit. Uma came back from the US in 2016, as the CEO of Lectrotek Systems Pvt. Ltd., now known as Avontec Automation. She has transformed the outlook of her parents’ enterprise and is responsible for its introduction to the world of industrial Internet of Things and beyond. Uma’s diverse and cross-functional experience spans Strategy & Business Planning, Sales Transformation, Brand Marketing, New Product Innovation & Commercialization, Technology, Leadership Development, Program Execution, Industrial Automation, Startup Ecosystem & Portfolio Management, Manufacturing and Supply Chain Management. As an internal entrepreneur at organizations like PepsiCo, IncEMC2, Mercedes Benz and Altria Group (Formerly Philip Morris), Uma drove strategy and execution across large, international, multi-million-dollar projects aligned with organizational goals. As she took over the working of the company, Avontec saw an increase in its revenues by no less than 40%. She helped streamline the company’s products from 270 to 75, increasing production efficiency and profitability. It was in 2018 that the company changed its name from Lectrotek to “Avontec Automation”, to better reflect its capabilities. In addition to her current role as the Director at Avontec, Uma serves on the board of 5F World (A Ganesh Natarajan company) as well as HIIT80 Fitness, a unique tech fitness brand to hit the Indian market.

UMA NIDMARTY | Director

No entrepreneur can truthfully say that their journey of running an organization has been smooth. Like every entre-

preneur, Uma had to face obstacles in her path, too. Two years after she took the reins of Avontec in her hands, the company fell into a situation where under the influence of malicious outsiders, the partners moved money out of the company, engaged in activities without disclosure, demoralized employees, and disenfranchised the company’s supply chain. Never one to back down in the face of challenges, Uma turned this setback into an opportunity for learning, and began to work through it with the help of her brother. www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

Avontec has begun to overcome this hurdle already and is starting to see the successes it had reached prior to it. The greatest support amidst this have been the company’s ferociously loyal customers, employees and a supply chain that has supported it through the toughest of times. The team at Avontec has taken on the challenge to rise from the ashes and are already seeing the results of this unflinching dedication.

Uma says,

“

I wanted to highlight this experience because the life of an entrepreneur is fraught with peril, but also creates the highest learning. Anyone who has found themselves in a similar situation should know that most learning in life comes from negative experiences. And even when you are going through your worst times, you should know that, this too, shall pass.

“

COMPANY AT A GLANCE “We solve real business problems by designing and implementing solutions that seamlessly integrate into your existing manufacturing processes.” Avontec is an innovation-based, technology-driven High End Industrial Application Engineering, Digital Transformation and Automation Partner Organization. The company designs and delivers high-impact transformative industrial solutions that exceed customer expectations. Avontec Automation specialises in Automation (material handling), Industrial IOT, and Process Instrumentation. The three types of products/services that Avontec has an expertise in, include: Automation: End of line Solutions, Conveying and Packaging Systems Transformation: Leveraging the IOT software platform to increase line and machine efficiency and productivity Visualization: Large Industrial Displays, Process Control and Indicating Instruments With a highly experienced team working together, the company has Fortune 100 clients across various industries such as Food & Beverage, Home, Personal Care, Pharma, Petrochemical, Automotive, Steel, Power & OEMs. The team includes highly qualified design, mechanical, electronic and control engineering experts, and is a single solution provider for all of customers’ relevant needs. Avontec provides custom automation solutions to the customers that enable them to optimize their productivity and better utilize their resources. Application engineering is not only Avontec’s forte, they live and breathe application engineering.

A WOMAN’S JOURNEY

Women have been entrepreneurs alongside men since the dawn of time. It is only now that society and women themselves have started seeing them as such. Today, women have limitless opportunities to grow and prosper in most places. With the internet as omnipresent as it is, any woman can tell her story and if done well enough, can open doors further for herself and for other women. Uma hopes to see the heavily male-dominated start27

up industry of India make place for its women entrepreneurs, and would love to mentor any woman through the process. Her own experience as a woman entrepreneur has been distinguished. Entrepreneurship does not differentiate between men and women, it just grows with the person. Uma’s experience has been undoubtedly overwhelming, going through its own ups and downs in managing to find a work-life balance, but she has always found a way out. The key is to keep your eyes on the bigger picture and keep moving ahead. Good business practices, genuine interpersonal skills, and solid time management practices are qualities that can be embraced regardless of a person’s gender.

“When you can clearly communicate the WIIFY (What’s In It For You) to your customer, employee, supplier or family, the battle ceases to be one.” Having come from a family where women are recognized for their prowess and not for their gender, Uma has been fortunate to be at the receiving end of opportunities that contributed to her success. It is her commitment and hard work that helped her rise beyond people’s expectations.

LOOKING TO THE FUTURE

Avontec Automation has a fifty-year legacy to stand up to. In these five decades, the company manufactured over three hundred and fifty world-class products indigenously and was showered with innumerable accolades. With such a glorious past behind it, the future cannot be, but brighter. Avontec has ambitious plans for its growth and that of its people. They plan to scale exponentially, building collaborations with foreign establishments to manufacture machinery in India. Uma claims that just as the PMO has helped reduce corruption and red-tape in the processes of running MSMEs, if the government could enable real liquidity and credit for them, there is no stopping Avontec Automation and countless others like it in India. This year has turned over a new chapter in the history of Avontec, and in this changing outer landscape, the world is its oyster. www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

TOURISM

Trekkers Adapting to COVID-19 Norms, are Exploring New Tracks Trekking is a social sport, loved by wanderers. Just imagine yourself climbing up to the Himalayas. The satisfaction of reaching to the top and sitting on a cliff, enjoying the enormous surrounding from the top will take away, all your stress. The more realistic way would be to imagine yourself there with a hot cup of tea along with a bowl of Maggi in the chilly weather! Climbing through the Himalayas will assure an experience that can never be forgotten. The willpower to start and finish the trek is a motivation in itself. But trekking was forced to be at a halt for some time due to the Coronavirus pandemic that has taken the world by a storm.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

The most difficult days faced by trekkers were the time of lockdown when they were forced to lock themselves down at home for a long period. It is extremely difficult for trekkers to live in four-cornered rooms, who are used to live in tents on the lap of nature. No air condition can provide the cool breeze that nature can give. A pure freshness of tropical forest is everything that a wanderer needs. The pandemic hit hard like a termite who ripped through the layers and made its presence felt. When the entire country was in lockdown, train journeys were on hold and trek routes were forbidden territories. When the lockdown was unfolding slowly, the paths for trekkers were gradually opening too but just like other guidelines, the trekkers also have to get adapted to the new COVID norms. It seems like after a long time, the trekkers are reconciled with their backpacks and jackets filled with dust. Three months back, when the coronavirus was calmly unfolding, a pastor and trekker from Mohali, Daniel Francis looked forward at the journeys to several Himalayan treks. He picked one to Bhrigu Lake, which is one of the well-known routes along Manali’s Himalayan trekking trail. “I plunged into action, as I enjoyed a trek to Hatu Peak. It’s easy if you can drive to Barog from Chandigarh and then take the next stop at Narkanda, which is the beginning of a seven-kilometer trail to the artistic Hatu temple,” shares Francis. Surrendering to nature is what trekkers love to do and by inhaling the much-needed dose of oxygen and embracing the world of nature with a walk on the wild side. A Chandigarh-based trekker, Jashan Chatwal states that whenever a trek in the Himalayas is planned, he not only looks forward to climbing, tent stays, make-shift bathrooms, or the delicious meat curries but also the break from all the noises that exist in the urban lives. “I have been exploring local urban hikes and forgotten parts of the city, discovering gorgeous dead ends and pretty houses around where I live,” says Chatwal.

“

“ Everyone wants to live on top of the mountain, but all

the happiness and growth occurs while you are climbing it.

– Andy Rooney

It is said that walking in nature is something where you can be lucky to witness a thousand miracles. A passionate hiker, Sheena Singh emphasizes the view, “You have to be super present and that’s what trekking is, it’s being in the moment. It’s not being somewhere else. It’s being in the right now. With COVID-19 numbers going up, I am concerned about the possibility that trails may close again which is why it’s sensible to follow the local guidelines and maintain a physical distance. That means, for instance, avoiding popular trails or peak times.” When one decides to do something, nothing can come in their way. Just like the world has resumed with the guidelines being followed, trekking has also resumed, adapting itself to new COVID norms. The most common challenges that can be faced when you are on trekking will be interacting and adjusting with locals, evening camaraderie, sharing stories with people around, and then the warm hugs. A lot might have been changed when you go for trekking next time but in the end, you will be mesmerized with the beauty of nature anyhow. The world might have changed but still, the sky will be the same as always.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

women

ENTREPRENEUR

Of The Year-2020

AN EXTRAORDINARY ENTREPRENEUR

Meet Aditi Khanna, Co-Founder & Partner at FutureSkomp LLP. Sugandh Bahl | Business Connect

Aditi Khanna Co-Founder & Partner

Times are changing; advocates for equality are starting to fight more for gender balance in the workplace and toleration for sexism is reducing significantly. If you look at entrepreneurs around the world you may still find that there are overwhelmingly men. That’s because traditionally women have a significantly tougher ladder to climb than her counterpart to reach the top rung of their career. Over the years, mistaken gender stereotypes have implied that there’s only a certain level of success that women can achieve. The fixed mindset approach, lack of education, and similar other deep-rooted societal approaches have significantly impacted women from growing. But women in India, whether in farming communities or city centers, are taking steps toward becoming fully integrated and valued members of society. As a nation, we are witnessing a shift in their status, with more and more women working in the political, business, and social arenas. It is now common to see women working in business or as lawyers, journalists, even as entrepreneurs. When entering a male-dominated workplace, women are not worried about the theory that they will need to adapt their personality and characteristics or behave like a man to get recognition. Ms. Aditi Khanna, a partner at FutureSkomp is a true example of one such belief change. Coming from an upper-middle - service class family, having strong traditions and Indian values – growing up for Aditi was a blend of being open and conservative in the right contexts. She was an independent airline professional for over a decade and took a break at the right time to nurture her family. She gradually turned her innate strengths and learning to nurture a passion bringing forth three organizations – FutureSkomp LLP and its two suborganizations/platforms of Image Stilista and The Trainers’ Consortium.

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Today through the umbrella company FutureSkomp LLP and its subsidiaries stated above, the team is extensively focusing on developing future relevant skills and competencies. “Given the future focus and business plans, this might quite be a company to watch out for.” Aditi believes “The opportunities and challenges today are pretty similar for all, at least in relatively mature cities. Rather it has been a positive push as women in most cases are naturally inclined to be able to take a larger set of people together which has been my biggest enabling factor. I think with the internet and scalability getting easier, the field is getting increasingly leveled if you have the passion and dedication.” As an organization, FutureSkomp has been designed to build industryrelevant capability and future skills, which may not get covered in an individual’s standard education and learning journey. Aditi says, “AI holds the future. Everything we saw in sci-fi movies just a couple of decades back is all turning to reality. The only way for humans to be relevant is to continue to build on the humane skills to upgrade and that is the fundamental motto of FutureSkomp – “Keeping You Relevant for Tomorrow” Currently, the company operates as a training organization to build early skills for students in schools and colleges, programs for corporates, and image management solutions The team has partnered with a leading start-up in the field of competency assessment on the back of psychometric assessment providing career guidance and competency assessment to students and working professionals. Additionally, they have also partnered with an education agency that enables admissions for universities across the US, Canada, UK, Larger Europe,

Australia, New Zealand. Thus, in the current form, the model is to assess skill levels, provide training to enhance capabilities, and further support functional capabilities by enabling functional education in global universities. The team is just on the move and plans to go big in the field of education for both the teacher and the learners. “It’s been an interesting journey with its fair share of ups and downs – but every moment has been a treasured gem, to say the least, either as a blessing or to learn from it,” says Aditi

a shift from quick in and quick out approach.” Here’s a short excerpt from a conversation with Ms. Aditi. Business perspective: I think there is enough and more of information all around – you just need to stay alert and keep a tab on both the traditional magazine and reading ways or being more tech adept by leveraging the right source of regular nuggets on your industry and the complementing ones as well

There’s a lot of unpredictability about how the working style will change. AI has begun to rapidly reshape the industry. One should develop the habit of learn-unlearn and relearn to stay in the race as most industries are likely to witness dramatic changes.

Role of R&D: R&D and innovation need to be in the fundamental design of the company. Given the pace of change, if you are not reinventing and bringing something differentiated all the time, you may just be out of the game way sooner than you can imagine.

“There is a degree of maturity that seems to be coming up,’’ believes Aditi about the changing business environment. There is a focus on the core, content, and value which is heartening to see. The focus on value and providing sustainable solutions seems to be picking pace which is

Employee Satisfaction: Having read a plethora of theories, I think it is only a sense of purpose and achievement that can keep someone truly engaged and productive. That is what we focus and will continue to do the same – every achievement is the team achievement

Role model: For me, someone like Indra Nooyi and Michelle Obama is someone who I continually look up to for the unique perspectives that they have created for themselves. Message to the readers: All I would say is being a woman itself is a symbol of strength and creator. Just remember that and go for that leap small of big, it’s your leap & it can only take you ahead. I have had my fair share of challenges and at times getting lost or written off, but just the sheer determination and thought to build your place is the only way to up your game and get to where you want 33

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women

ENTREPRENEUR

Of The Year-2020

CHANDNI AGARWAL

A PASSION-PRENEUR BESTOWING AESTHETIC CLOTHING FOR KIDS Avishek Singh | Business Connect When a child is born, it becomes the fascination of every parent to dress-up their toddler, with a classy look. Urbanisation and globalisation have significantly affected people’s preferences, especially about clothing. People have become more concerned with quality, and are focusing more on comfort, durability, artistic designs, etc. and when it comes to kids clothing their quality consciousness goes up by a notch! The rising demand has made people focus more on foreign brands, which are hard to get. Realizing the need, many innovators have arrived the market with a collection of artistic dresses, but still, the international standards were missing. This abundance laid an innovative opportunity for Chandni Agarwal, founder of Little Tags - A creative e-commerce platform, having a choice collection of kids clothing, crafted by recognized global brands and renowned designers. DESIGNED WITH PASSION Chandni’s entrepreneurial journey started, after her marriage, to be specific right after her first toddler was born. Being a passionate person, it was difficult for her to find the choicest clothes, for her child and most of the time it had to be imported. This stimulated her motivation to devise a brand that can dazzle the Indian market, with an aesthetic collection of designing apparels, evidently, Little Tags was introduced in the industry. Incepted in 2017, the brand has welcomed some of the best designers and brands around the world, under one umbrella. In a short span, Chandni is foreseeing to launch another brand ‘Little Tags Luxury’, which will only include international luxurious brands. ONE-OF-A-KIND BRAND “My Brand is a product made out of a mother’s love”, says Chandni. The bond between parents and their toddler is the purest relation in the world, Little Tags ensures, with every product this bonding becomes more sound. But, urbanisation and globalisation has introduced an outrageous competition, So how do Little Tags stand out? During its inception, the market had an abundance of luxury apparels for kids at cost-efficient prices.

Chandni Agarwal | Founder

This void laid down an eventful opportunity, for Chandni. Within 3 years, She has welcomed 140 brands and 25 national and international designers. Little Tags has grown into a one-stopshop having casual wear, traditional wear, party wear, and much more. The brand has a special category Mini-Me – Look alike designer clothes for parents and children tailored specifically to occasions. Other than these, the brand has a significant number of grooming accessories and eyecatching homecare products as well.

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A WELL-DEFINED BUSINESS MODEL A clear understanding of customer preferences and provider’s potential gives a brand a better edge in the market. On the same note, Little Tags makes a portfolio of every individual designer on sales capacity, feedbacks and new ideas in the product. In-depth research on customer’s behaviour further, helps in addressing the market changes. The analysis helps in categorising products as mundane, seasonal or occasional. This data eventually helps in upscaling the quality of products.

EFFECTIVE AMID THE PANDEMIC The desolation created by COVID-19, has severely affected the operations of organisations, but for Little Tags, it hasn’t. Floating on the e-commerce platform, gave it an upper hand. Also, challenges don’t stop people from buying clothes and when it comes to kids the demand actually rises. Little Tags was able to sustain its business leveraging on this reason. Even in self-isolation, many people addressed to various occasions like birthday parties and giving their children the charming look was indispensable. This kept Little Tags in the loop, meeting their customer’s demand, and overcoming the pandemic challenges. A VIRTUOUS WORK CULTURE “We’re a team of passionate people and having an independent work culture, keeps us connected at all times.” says Chandni. A brand made with love needs to have an adept team, with the same level of enthusiasm. Little Tags enjoys the expertise of 30 talented people on board. Every employee is qualified with optimism and is encouraged to grow their productivity. Chandni being a woman, further pushes for passionate women as it makes her business stronger and puts up a profound image in the market. Little Tags has a very harmonious work culture. Chandni being the sole leader maintains complete transparency with her team. She engages in face-to-face discussions to resolve individual issues and also to churn out their true potential. The congenial bond helps in maintaining a growing atmosphere and a ‘charitable

team formed with love’. Chandni proudly shares that not a single employee has ever felt discouraged or left alone, in the last 3 years. A COMMENDABLE JOURNEY With 3 years, of growing business, Chandni has become an example, for many women who wish to break through the orthodox nature of society. Belonging from a traditional Marwari family, it has been arduous maintaining a balance between work and life. However, with sheer will and dedication, she has grown her business. Her brand’s quality has been widely commended by customers, helping her gain a substantial presence across the country. Many of her customer’s testimonials say, “she can make any festival/occasion special”. Adding to that, Little Tags has grown from 5 brands and 3 employees to 140 brands and a team of 30 people. They started the journey in the e-commerce platform and are foreseeing to grow in the retail space so that people can touch and realize the quality upfront. During the COVID, the office staff often went out of their way to complete deliveries, which further attributes the quality. WHAT DOES THE FUTURE UPHOLD? After building a significant presence in India, Little Tags foresees to build supply routes to foreign countries. The brand is already approached, by customers from Posh countries like Dubai; within a short span, the brand is aiming to start its exports. Besides this, Little Tags is looking forward to bring new brands and grow more on the digital space.

A SMALL TOKEN OF EMPOWERMENT “Don’t be afraid, what you truly aspire lies just beyond what you fear”. Chandni Agarwal 35

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women

ENTREPRENEUR

Of The Year-2020

PROVIDENT HOUSING LIMITED Sandhya Agrawal | Business Connect

Offering a seamless integration of modern and traditional architecture; under the thought leadership of Amanda Puravankara, Director Provident Housing Limited Owning a house is every Indian’s big dream and it is one of the biggest financial investments one makes in their lifetime. Puravankara takes the Indian dream one-step further by creating not just houses, but homes by weaving customer-centricity into the core of its brand essence and philosophy. With this customer-centric approach, the brand is carving a niche for themselves in building homes that meet all the requirements of today’s home buyers. Each project of Puravankara and Provident brings its own uniqueness to the customers, which is what makes it special. The brand has not only set an example through their exemplary housing projects but are also very supportive of their employees who strive hard to build every Indian’s dream. Puravankara ensures gender parity at workplace and encourages a work culture that motivates every employee to ideate and vocalise their thoughts. Ensuring a supportive environment for women, the brand also encourages women leadership and provides women employees with an opportunity to do what they do best. Talking to us, Amanda Puravankara, Director Provident Housing Limited explains the philosophy, “To me, empowerment doesn’t mean one thing over another. Rather, it means to grant yourself the liberty to chase your joy.” AN OVERLAY OF THE COMPANY Headquartered in Bengaluru, Puravankara Limited commenced its commendable voyage 45 years ago in 1975. It was an unambiguous vision and mission to synergise with the aspirations of millions of people to own a quality home, the company has emerged as one of India’s leading listed real estate company. In its robust journey of over four decades, the brand has completed 71 residential projects and commercial projects spanning 41 million squarefeet. Their intrinsic philosophy revolves around acknowledging the needs of their customers that has allowed them to grow strength to strength. Also, the insightful strategies of the management to create ‘WhatsApp groups’ to provide regular updates to the clients regarding the progress of the project activities was well received by the customers. Incorporating post-sale customer engagement centre to address the grievances has bestowed them with prominence in the real estate industry.

AMANDA PURAVANKARA Director Provident Housing Limited

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The company has established two brands – Puravankara Limited (Luxury Housing brand) and Provident Housing Limited (Premium Affordable Housing brand). It is one of the first to own an independent brand for affordable housing in the Indian-real estate map. The firm has expanded its reach across the country by marking its footprints in cities like Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Mangalore, Kolkata, Mumbai, Pune and Goa. They have also acquired an overseas presence in GCC and Sri Lanka. Being one of the first developers to secure FDI in real estates, they have bagged numerous accolades and awards.

WHAT IS IT THEY ARE DOING RIGHT? At Puravankara, the endeavours of the team converge to offer the customers a judicious mix of customisation, elegant aesthetics, world-class amenities and comfort. Today’s homebuyers are well-travelled and their tastes are accustomed to some of the world’s best architecture and services. Keeping these evolved choices in mind, Puravankara is looking at unique features that cater to the needs of the home buyer. They are one of the early adopters of technology in real estate – from construction to customer service. Driven to create better homes for people, Puravankara’s primary commitment has been in the residential space. With concepts of co-living, co-working and warehousing gaining momentum, the brand has marked their entry in these domains and is set to offer the best with their decades of expertise. They believe that affordable housing and ‘Proptech’ will be extremely important to the fortunes of the Indian real estate industry, as these concepts have helped fill the gaps which previously existed in the real estate market.

UNVEILING THE ENTREPRENEURIAL JOURNEY OF THE EXEMPLARY WOMEN LEADER- AMANDA PURAVANKARA The Director of Provident Housing Limited, Amanda Puravankara wears the hat of ‘30-under-30’ entrepreneur. Her exceptional leadership style has allowed the company to be the major player in the real-estate industry. Post completing her undergraduate with Honours from the University Of Southampton, England, her first job was with a holistic healing Centre as she was keen to learn the ropes on her own, rather than the family business.

With over four decades of domain expertise, Puravankara has its pulse on the upcoming realty market trends and buyer sentiments, which is helping them stay ahead of the curve.

She has been involved in the business from an early age and has had the best education in Real Estate while interning every summer with Puravankara and shadowing her father, the Founder and Chairman of Puravankara Limited, Mr Ravi Puravankara. Coming from a business family, she has carved a niche for herself in the organization and has learned from her father that it is only hard work that gets you where you want to be. She understands the needs of the teeming millions and is aligned with Provident’s vision about providing people with their dream homes.

A TOKEN OF ADVICE FROM THE PHENOMENAL WOMEN DIGNITARY To all the women out there, here is a reminder ‘to be yourself’ in any scenario. As the world is transitioning for women, it is time toshed- the ideologies and restrictions that have acted as speed-breakers in the past. Women empowerment is a boulevard of support in terms of infrastructure and societal structure for women to achieve milestones that are of significance to them. The holistic development and progress of our country is a staggered and compromised effort without empowering our women and enforcing gender equality norms. The hope is for combined efforts to ensure an ecosystem to women where there is no fear of oppression, discrimination and exploitation. With regard to the Real-Estate Industry, the domain is thriving with opportunity; having the appetite for the whole gamut of professionals. I believe that hard work and enthusiasm is all the driving force you need; the industry is opening up to talent and ability without age old gender biases. Today the real estate industry is poised and ready for more women in key and leadership positions.

Amanda was instrumental in the organizational restructure the company under went, in line with the strategy of being a lean well-run organization. Currently she is involved in the end-to-end product development life cycle, right from land acquisition, concept & design and market strategies. Under her aegis, Provident Housing has emerged out as a premium affordable real-estate brand in India. Remising upon her initial entrepreneurial journey, Amanda elucidates, “As an individual, I like to push my boundaries when it comes to learning. My upbringing has included many dinner discussions about the business and opportunities. I have inherited my entrepreneurial ways from my passionate and visionary father; who is my mentor, continually helping me recognize my potential and prove myself.”

Amanda Puravankara (Director Provident Housing Limited)

Amanda’s personal efforts are focussed to expand the horizons of the organisation while maintaining its reputation as a gender-neutral organisation. She ensures equality without any gender-biases by proffering equal employment opportunities to talented individuals. To her, it is quite heartening to witness today’s women break all the stereotypes regarding the career prospects in the real estate industry. Gradually, women are rising to the senior leadership positions not just in real-estate industry but other male-dominated arenas as well and being influential by serving the organisations with their heart and soul. In this respect, Amanda conveys, “When you find the power within yourself to pursue your joy or passion; the courage to continue in that journey despite challenges; you are empowered. It is encouraging to witness the world reorient itself with regard to the empowerment of women.Though the road is long and arduous; I am enthused by our resolve. 39

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health

Healthcare Sector Showcases Spellbinding Progress Amid Covid-19

The spread of COVID-19 has drastically disrupted the lives of livelihoods, communities, and businesses across the globe. Concerning public health, its potential lives all stakeholders, especially global businesses came together. Although our healthcare workers battling the crisis, our pharmacies prudent work towards providing medicines to reach people around India and the globe.

Faucet The Enormous Potential The healthcare system, its potential and has been providing a shift towards self-sufficiency. The Healthcare system take initiative to pursue ideas to the government that would pave way for a self-reliant ecosystem. The Healthcare center started 24/7 monitoring facilities by trained professions. Through this patients and physicians can connect virtually during treatment.

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Government Implemented Telemedicine Facilities Handling patients remotely referred to as Telemedicine. In these facilities, patients and providers are not physically contacted with each other. It is a modern technology that enabled doctors to consult patients in this pandemic. Some organization has changed the knowledge of regulations, legalities, and technological aspects of implementing telemedicine. Many organizations decide to consult their patients through telemedicine due to COVID-19.

Startup Awards Healthcare Innovation and Midas Touch Categories have been shortlisted for startup awards for the Economic Times Startup Award 2020. In the time of the global outbreak, pivoting business models and bringing effective healthcare solutions, a group of a highly powered jury consisting of top business leaders, investors, and entrepreneurs will decide the winners on a virtual meeting held on August 20.

Strategic Innovation Ventures Infosys On Thursday, August 27, Infosys IT service has signed a five-year deal with the cloud customer experience and contact center solutions provider and started five partnerships with Genesys it enables that both companies will develop and deploy innovation and provide the best level solutions in the customer experience market. To endurance, the capability of both organizations clients will be combined to stand benefit from investment innovation.

TATA Groups Group of the Shapoorji Pallonji will compel the Tata Group to scale back its equity holding shares, pledge equity of its listed companies against debt, or allow an outdoor investor in Tata Sons. A number of these options will help to scale back Tata Sonsâ&#x20AC;&#x2122; financial flexibility. Tata group of companies has pledged shares of the financial services, Alternately Tata sons sell the share of a non-core asset and pledge the equity of its listed companies. While the debt was raised, there has rarely been a priority over the potential loss of control. In doing so, the group will reverse its past 24-month effort to scale back debt, prop up shareholding in listed companies, and untangle the cross-holdings across the group. This may accompany the conditions attached. For one, outside investors in Tata Sons will want the corporate to travel back to being a public company from its current private limited state.

IBM In India, IBM playing an important role in developing innovative solutions for cloud technology for local as well as global markets, South Asia Managing Director Sandip Patel ae combining synergies of IBM and RED HAT â&#x20AC;&#x201C; an opensource of software solutions firm it acquired last year for USD 34 billion. IBM cloud innovation developed India and other country foundation platform. This offer will help software labs teams to develop their condition from India.

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women

ENTREPRENEUR

Of The Year-2020

GO DIGITAL

MAXIMIZING MARKETING WITH QUINTESSTIAL Kriti Anand | Business Connect Entrepreneurship is a challenging endeavour. It does not differentiate between men and women. But women, typically, play multiple roles in life, where entrepreneurship adds to those roles. At the same time, women have to establish their credibility to people. For the Founder of Quintesstial Media and Marketing, this journey was made a little easier with the support of people around her who were positive and professional, and did not let gender biases interfere with their work relationships. In our society, we have a set mindset that only certain jobs are suitable for women and while women might be as ambitious as their male counterparts, they have to work harder to prove themselves. Farheen Shaikh, the Founder and Creative Director of Quintesstial Media and Marketing, has conquered these challenges and risen above them. She establishes that it is just as important to give credence to the fact that women, despite additional challenges, have been keeping up with the pace of the industry. Shifting the narrative from challenges women face, she intends to give

PARTING WORDS FROM FARHEEN SHAIKH, FOUNDER AND CREATIVE DIRECTOR:

“

Do what makes you happy, regardless of what others think, or the fear that might come from trying things out. Success is a long and continuous journey and may be measured in many ways (not just the monetary reward) so don’t loose your values in the process. If you have decided what you exactly want from yourself, then all the hurdles turn out to be the stepping stone towards success. You simply need to be confident and determined towards your goal and above all you must enjoy your work for only that can keep you going and bring out the best in you.

“

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FARHEEN SHAIKH | Founder & Creative Director

Opportunities are everywhere, there are no different or special doors for women.

them more credit for standing against the overwhelming opposition at every step of the entrepreneurial life cycle, from fighting cultural perceptions, juggling personal and professional responsibilities, to securing funding and leading their initiatives.

“All we need is a clear vision and a strong will to grab it,” states Farheen Shaikh. There are ups and downs but the joy of attempting something on your own is unparalleled. Each time you struggle and overcome a crisis, you will have beautiful memories to look back and celebrate. Challenges give Farheen reason to work harder than before.

These days the number of women entrepreneurs is increasing considerably. They tend to be more successful, too, because of their trusted status in the community. There is no doubt that there is always an initial struggle, with the majority of the high-level business world still being dominated by men. However, everything is possible, provided one has the determination to take on these challenges.

She says, “We learn from our own experiences in life and that becomes our ideology.” ABOUT QUINTESSTIAL

THE ENTREPRENEURIAL JOURNEY

Quintesstial Media & Marketing is a Digital Marketing Agency based in Pune. As a front-line digital marketing agency, it offers a wide range of services starting from website designing to social media marketing, brand development, graphic designing and much more.

Artists and designers are creative people who touch our hearts through their imagination and creativity which is why visually playing with colors came very natural to Farheen. Farheen’s journey towards entrepreneurship has been for her an amazing learning experience. It has, in many ways, shaped and defined her as a person. It demanded tremendous courage and perseverance. Her struggle as an entrepreneur has been as easy and as difficult as any other person’s. When achieving a dream of owning a startup regardless of gender bias, Farheen believes that the most difficult part is getting started.

Based on the client requirements and keeping up with the market’s pace, the company offers varied creative solutions like video magazines, brand campaigns, motion posters, and videos that have proved a great way for customer retention & engagement. Each of their engagements are tailored to suit every individual client’s needs and goals. Quintesstial believes in connecting with the clients, understanding their ideas and transforming their brand as they have imagined it to be. Every relationship the company builds with a client is markedly different. The company works as their digital marketing partner that only succeeds when they succeed.

While the gender biases never disturbed Farheen, she did face a few challenges while starting up the business. Within days after setting up her first office space and spending about a major part of her savings, she had to move out from the space overnight since the landlady was not happy with the office interiors. Left with a complete setup of office furniture and no space to move in immediately, she had to keep all her furniture in her building’s basement for over a month. In spite of this, she found herself lucky enough: work kept coming in and the ball started rolling once again. Thus, after forty five days, she shifted to a new premise.

Things have changed drastically post the pandemic, and most businesses have realized that the conventional way of marketing their product or services are not enough anymore. Because people are indoors and consuming information online, this is the right time to go all out with digital branding. In the current scenario, Digital Marketing is the ‘only’ most important thing for businesses to reach out to the right audience at the right time. With its clientspecific approach, Quintesstial is one of the most-suited and valuable digital marketing agencies in these times.

Farheen remarks that she has been fortunate to have worked with people who believed in her abilities irrespective of her gender. She believes that everything is possible regardless of a person’s gender, if one is ready to face the challenge:

QUINTESSTIAL’S MILESTONES Under the determined leadership of Farheen, Quintesstial has achieved several milestones in its journey so far. From being nominated for India 500 Startup Awards 2019 to being recognised as one of the most stylish leaders in business by Business View Magazine, the agency has established itself as a trusted and sophisticated digital partner in the industry. It has designed exclusive Magazine & Lookbook Design for celebrities and fashion brands, promotional campaigns for fashion brands in Dubai, London & Germany, editorials for international fashion magazines (London Fashion Week), and been a digital partner for films promotion, among a number of other marked successes.

“When you do something so deliberately & with conviction, you are bound to achieve it!” When a woman starts a business in our country, it is mostly taken as a hobby of hers. Here is the real struggle-in having to prove themselves to overcome this bias. According to the Founder of Quintesstial, women do not need any special status or attention. Working women are as capable and as normal as any other working person. Instead of bringing an agenda of helping women, entrepreneurship should be made ‘normal’ for everyone. For her, it has always been about making things ‘Gender Neutral’. A woman can work as efficiently as anyone else.

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women

ENTREPRENEUR

Of The Year-2020

Dr. SRIMATHY KESAN AN EXTRAORDINARY MENTOR DEVELOPING SPACE EXPLORERS OF TOMORROW Indranil Roy | Business Connect quite an arduous period, Srimathy came across one of her NCC campmates - Ms. Reema Sisodia, who motivated her to enter the entrepreneurial realm and also proposed her name for an international travel conference at Florida (USA), in February 2009. This trip became the turnkey for Srimathy’s life. The conference allowed her to represent India before 10,000 delegates.

Dr. SRIMATHY KESAN Founder, CEO

Whether it’s a child or an adult, thinking about the outer space exploration always sends a chill down the spine. Over the years, science has delved a significant extent of the space but still, there is a lot to be explored. In India, space entrepreneurship is a very unique and unattended arena. Dr Srimathy Kesan has excavated the space entrepreneurial arena and is shaping ‘young scientists’, for the new India. AN INSPIRATIONAL JOURNEY Dr. Srimathy was born to very enthusiastic parents, who encouraged her since childhood to follow her aspirations. Since her school days, Dr Srimathy was an ardent student with interests in Sports and NCC. While pursuing her BCom, she represented Andhra Pradesh in 10 Basketball Nationals, and, was also a State athlete. But the life of an aspiring woman is always laid with significant challenges and Dr Srimathy had to face a similar fate. She got married at the age of 18 and became a mother by 20; making her take a 16-year long sabbatical. However, perseverance and diligence are some of the common qualities a woman carries with herself. Even after such an intermission, Srimathy came back - determined to create something innovative that can reshape her career and addresses societal development too. She took up a variety of activities, to explore her talents like giving voice-over to making ad films and penning scripts, fashion choreography, etc. that too in a day! Reflecting her hard work, she says, “Life has often been unfair and harsh to me, but persistence has always helped me manoeuvre to my destiny”. After spending www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

After, returning to India, Srimathy started delving into an uncharted avenue - ‘Space Education’. Srimathy wanted to bring transformation in the Indian Education System; hence she founded Space Kidz India (SKI). The prime motivation was to groom young Indian minds into future scientists so that they outshine the Country’s name across the globe. However, challenges did not end for Srimathy. Paperwork and processing US visas, for children, was an arduous task. Nonetheless, she mobilized as many as 108 children from 8th to 12th standard in the 12-16 years age group. From there on, the journey has been spellbinding. The Company has designed and launched CubeSats, BalloonSats, organized Science awareness camps / Astro camps / Astrobiology camps to NASA, ESA, and GCTC. Also, they have their own Launchpad facility for launching balloon satellites. Contemplating to her journey, she says, “I am a very ambitious entrepreneur, not for growing my kitty but very ambitious in spreading knowledge in science amongst the youth of the country and creating more scientific entrepreneurs for the country”. As of now, SKI is designing a small rocket that will carry a payload between 1 and 10 kilos. It will be an educational project and having about 8000 higher education institutions in the Country, will help them launching it to the sky. SKI already has 12

COVID-19 AND ITS DISRUPTIONS COVID-19 has become the most infamous global health calamity of the century, that has created severe health, economic, environmental, and social challenges to the entire human population. Pertaining to this, Companies – irrespective of size and vertical needs to emphasize on execution, innovation and ideas while husbanding what cash reserves they have. SKI, being in the education sector has taken a significant impact. For now, they are waiting for the market to revive from its wounds as no mistakes can be spared, concerning launches and technological aspects as they’re considerably expensive. A LEADER WITH MANY TEXTURES Due to her vivid ideas and experience, Srimathy has become a celebrated leader in the educational realm. She has been a guest speaker in many Educational institutions, where she shared her experience to enlighten students and aspirers about career opportunities in the industry. Srimathy is a very enthusiastic leader, with deep love towards work and life. She is an ardent reader of biographies and inspirational stories, but also believes, self-motivation is her biggest strength. Her astounding leadership has helped SKI place several landmarks in its journey. SKI was the only organization to represent India in the London Olympics, 2012. Srimathy has been honoured, with the Ambassador Status at the NASA Space Camps at KSC, where her she motivated 1500 Young Astronauts from All over India to participate in these camps. Also, she has been bestowed, with Ambassador status to the Gagarin Cosmonaut Training Centre, Moscow.

Baloon Satellites, 2 Sub-Orbital satellites and 1 Orbital Satelite rotating earth’s axis. With experience, SKI has spread its wings of research to agriculture - earth and space, blockchain Solutions and redefining knowledge for the student community. In short, SKI is not just a traditional aerospace company but an advanced platform, giving your dreams of exploration, wings! R&D – THE NUCLEUS OF SKI Space, is one of the vast and unsolved mysteries of the universe. In India, only handful companies have an acute knowledge of this boundless extent. The space Industry includes the generation of scientific knowledge, the diffusion of innovation, and the creation of markets; in fact, space technology touches and enhances practically every aspect of life on Earth. Relating to that, Srimathy and her team conceptualize every mission with a certain objective and uniqueness.

Adding to this, Srimathy has invested herself in several social developments. Following are some notable mentions: • Adopted a government school to impart scientific knowledge among children. • Working in co-operation with similar Agencies working for the overall development of the Society. • Address the essential needs of unprivileged children (Books, school fees, scholarships, etc.) She is also an Ambassador, for Breast Cancer Awareness at World Peace Foundation and has undertaken several AIDSrelated awareness programs and fundraisers.

R&D is a key instrument that helps them address innovation in every project. Globalization has significantly influenced the world. Exemplary innovations like AI, ML, IoT, etc. are reshaping the industry. From automobiles to radiology/ oncology diagnostics digital advancements have created a revolutionary transformation. The same transformation is inculcated, by SKI. With a prime focus to create “Young scientists”, for our country, the Company has prioritized R&D, as a profound pillar. Their exemplary work with respect to creating the world’s lightest satellite is a sound example, of R&D. “Evolving with innovation, bringing youth together from across the globe with no boundaries helps us changing the impossible to possible”, acknowledges Srimathy.

SPELLBINDING PROSPECTS SKI’s growth has been highly stimulated, by its uniqueness in the Space Industry. It stands pride as the prime for building and launching the world’s smallest satellite. As time unfurls, SKI is looking to bring more innovations and talent and grow SKI into a World-renowned Space University with manufacturing facilities in India. Also, with finance ministers opening up the partnership opportunities between private players and ISRO, the Company is foreseeing to build relations and utilize ISRO’s infrastructure to build and launch small rockets.

A PRODUCT OF CONJOINED EFFORT SKI is not handheld by a single persona, rather 25 creative researchers, whose cohesiveness make SKI an innovative family. Every individual is well-defined in their areas and comprehends to their responsibility towards strengthening keeping mental frame and happiness of the family. SKI has concluded 15 + projects and mentored 2000 + students; every member is an integral component of this achievement. Srimathy’s empathetic nature further, attributes this culture. She ensures an atmosphere of integrity and engagement that blossoms this family, altogether.

A MEMO OF INSPIRATION “Women entrepreneurship is relatable to the journey of a mother conceiving a child – enduring yet beautiful. Every woman should aspire for entrepreneurship not only to measure her capacity but also to be integral to the country’s development.” Dr. Srimathy Kesan 45

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women

ENTREPRENEUR

Of The Year-2020

Trinamix Inc. System Integrator (Oracle)

AGE OF INNOVATION, AGE OF TRINAMIX Kajal Dobhal | Business Connect COMPANY AT A GLANCE Trinamix is a leading implementation specialist that facilitates customers in the digital transformation of their supply chain using Oracle Cloud applications. Trinamix offerings include design thinking, strategic planning, change management, business process transformation, industry best practices, to name a few. Trinamix offers several industry-specific solutions and RPA-based implementations. Trinamix is headquartered in the US, and has local offices in Canada, UK, Australia, Japan, and India. Trinamix was started with a vision of shaping the market in the wake of the millennium by inheriting the best from the past, applying in the present, and recreating & developing the future. Creativity, passion, and nimbleness have become part of their identity. They are industry experts and also offer solutions built to bridge the gap, if any, in Oracle Applications for a specific industry. These solutions facilitate successful adoption of Oracle cloud solutions for industries like semiconductor, consumer packaged goods and retail, life sciences, and distribution. Trinamix believes that innovation is not only necessary but a crucial and irreplaceable ingredient for change. This is seeded in their talent acquisitions process globally, continuous learning, and knowledge-sharing programs. The culture of openness and collaboration and incentivized innovation program allows them to stay focused on their vision. The results are reflected in the state-of-the-art solutions Trinamix builds for the customers. This also reflects in their customers rating them on several leading market research websites. They have worked admirably to reach where they are today and their consistency in delivering excellence is what keeps them retaining that position. Trinamix puts customers first, thrives for excellence in its delivery, and nurtures an environment of empathy and equal opportunity for its employees. They have

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MOLLY CHAKRABORTY Managing Partner

an excellent customer satisfaction rating and this is what provides Trinamix a stellar reputation. It also reflects in a much lower retrenchment rate of its employees compared to the market average. Trinamix has been featured in several Market Guide reports by Gartner. They are an Oracle codevelopment partner to aid Oracle in the delivery of optimized supply chain solutions to the market. Trinamix also taps into smart technologies and platforms that accelerate user adoption and bring efficiency to its engagements with the customers. Trinamix has Robotics Process Automation (RPA) based accelerators in-built with its services that ensures correctness, improves latency and automates repetitive activities. It has a platform-based Trinamix Learning Management System that is fine-tuned with specific customer’s processes to facilitate user adoption of Oracle applications. In essence, Trinamix is a powerhouse of creativity, excellence and passion that reflects in its services and offerings that makes it unique and also continues to make it stand out as a service provider. ENTREPRENEUR BEHIND TRINAMIX In an ever-evolving society powered by technological and socio-economic advancements, the role of women is evolving, and in every generation, women are adapting to these changes. The woman founder of Trinamix, Molly Chakraborty, believes that each woman has her right to define her pursuit of happiness in life. As more and more women take charge of leadership roles, they leave long-lasting impressions that advance the society. She feels it is a journey through iterations, and over generations, Molly and many other women are heading towards a better future. Also, Molly notes, people think that women are relatively more exposed to art that plays a role in their self-

expression. Self-expression is key to enterprise and leadership. Molly was introduced to various forms of art at a very early age, something that has shaped her mindset and outlook and stayed with her for the rest of her life. She feels that this coexistence of art and science in a person makes one aspire for self expression, and bring art to life through the vehicle of science and technology. It is only when these two roads meet the inception of the wonderful happens. Molly thinks that women leaders enable empathy, inclusivity and equal treatment in the corporate world which defines the future of leadership. This precisely is also why Molly’s dream project is doing so well. Trinamix’s success is a testimony of why women lead organizations are making a difference. Molly thinks that a visionary should be able to sense the future and embrace innovation today in order to thrive in coming years. In recent years Trinamix has ventured into Industry 4.0, a phenomenon that is disrupting and re-defining the industry and bringing a paradigm shift towards a smarter future. Using technologies of IoT, Blockchain, Augmented Reality, Machine Learning, Analytics, and cloud computing, the supply chain industry is undergoing a revolution. Trinamix has joined this race early to make a significant contribution to the revolution that is already in the bay. They have built an Industry 4.0 lab to showcase how customers can apply these technolo gies to enable a smart supply chain. We offer a program to our customers called “Design Thinking” through which Trinamix engages CXO’s and VPs of an organization to initiate and plan for transformation in this Cambrian age of technological growth and disruption. BRINGING CHANGE Trinamix offers an environment of original thinking, pursuing one’s passion, and personal growth. They have crafted programs to ensure that every member of the workforce gets equal opportunity

to explore their potential. The program Trinamix ever so religiously follows is built on the core theme of “freedom to dream and courage to fail”. This allows them to nurture free-thinking, free expression, and freedom to explore the unprecedented. Collaboration plays a significant role in the act of harnessing the power of technology in hand and navigating through barriers. Trinamix has an environment of sharing ideas and knowledge and collaboration across the organization. Trinamix has seen great success with this approach. The team of Trinamix engages in several social events to give back to society as well. They sponsor food for the homeless, beautification of the city of Pune, after school help for the needy,to name a few. Molly Chakraborty even takes part in overnight marathon like walks to generate awareness and prevention of suicide. While in the Stanford Executive Program that Molly attended a couple of years back, she conducted a donation drive to help fund the education of the children for the staff of the University. Molly Chakraborty is currently working on planning a program for education on STEM among the slum-dwelling girls of India. In this age of big data and smart analytics, it has been proven that there are companies that have already adopted smart technologies or are in the process of adopting them, and have fared better in coming out of the Covid crisis. Trinamix’s analytics solution, “Supply Chain Control Tower” is built by contextualizing the market data with enterprise and shop floor data, using cognitive intelligence. It provides an insight into the leading indicators that can affect the supply chain of an organization. It helps the stakeholders in an organization in making timely decisions thereby significantly reducing the time to react in the wake of disruption. This tool has harnessed the latest technologies to make the unthinkable a reality.

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA

education

Education Has Put off Physical Classrooms and Shifted to Online Classes The best days were when schools and colleges were open and students were seen rushing to school in neat and tidy uniforms with bags in their shoulders and sometimes running with those heavy bags to not get late. After reaching school, to stand for morning prayers and then some physical activities, after that straight to the classrooms filled with our classmates. The same way for college, when students were always confused with what to wear today, what period to bunk and go to the canteen, etc. Those days now seem to be just a memory to cherish. An education center is the best public policy tool available to raise skills. While school/college time can be fun along with raising social skills and social awareness if we look from an economic point of view the primary point of being in school/college was that it helped in increasing a childâ&#x20AC;&#x2122;s ability. But the arrival of COVID-19 has led to the departure of students going to education centers. Well! we say a coin has its two sides, the same way this too has both good and bad impressions but letâ&#x20AC;&#x2122;s just go for a positive version because 2020 has brought us enough negative things. Whatever the condition comes, one should never stop learning, and if one way of going to an educational center is closed than open another way of e-learning. The arrival of Covid-19 has forced schools and universities across the world to put off physical classrooms and shifted to online classes. While the faculty deals with the new ways of managing this sudden transition to online education, students are left clinging on to their mobile phones and computer screens.

FUTURE EDUCATION SYSTEM

The new way of learning where courses are conducted online, examinations are conducted online, assignments are submitted through email. For India, this seems to be a good opportunity to strengthen internet connectivity across rural India. It will help every village and town to be digitally connected for the better interaction between the students and teachers. When it comes to the students some are quick at adapting this system and some take a little longer time to acquaint with this system. Fundamental structural changes should be made in the curriculum/syllabi and programs should be a part of the curriculum in engineering and science degree programs. This will help in creating future entrepreneurs and this can be one way to help beat unemployment and increase business skills amongst the youth. The business community should play a foremost role in this new educational system. Higher education in India needs to be more international but more locally connected and socially responsible, more flexible(curriculum), should be innovative and open for more collaboration. Innovative models should be introduced, Universities/institutes could be online that would provide internet-based flexible offerings. The Post Covid-19 is an opportunity we look forward to transforming the higher education system. Institutes/Universities should definitely utilize this opportunity to transform itself. the focus should be more on internationalizing higher education as today we are facing Covid-19 but no one knows what lies ahead in the future for millions of youngsters.

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“Learning is more effective when it is active Rather than a passive process” – Kurt Lewin

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RNI No. : DELENG/2018/76695

www.businessconnectindia.in | Vol. 3 | Special Edition December 2020 INDIA