Women Entrepreneurs of The Year 2022 by Business Connect

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Tech Innovation Global Incorporated www.techinnovationglobalinc.com Mr. SN Mishra, Vice President, develops international & domestic practices, retention, prepared site analysis and reports at www.techinnovationglobalinc.com

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Best Practices & Various Products Joshua Koopman - Founder & CEO - Seerletics® Seerletics Human Performance Systems® International: 888-214-1033 Local: (256) 541-2207 For assistance and schedules, go to: https://www.techinnovationglobalinc.com

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New-age ‘SHEntrepreneurs’ redefining entrepreneurship… With a jovial ‘aloha’, Business Connect Magazine welcomes you to its neoteric editionWomen Entrepreneurs Of The Year 2022. The modern-day women entrepreneurs are unboxing innovative ways of business expansion that have become the latest buzz across the entrepreneurial ecosystem. Women-owned businesses are just outperforming at their level best while contributing to the economical growth exponentially. And what amazes the business world the most is the females’ entrepreneurial attitude where they are dedicated to giving back to society at different levels. With the amelioration of the business environment in favour of the female folks, the number of phenomenal changes businesswomen have facilitated by redefining the business values are quite praiseworthy. They have always been striving to make the best out of their position at the table. Today, they have emerged to be the torchbearers of growth, success and progress for all, ergo, we are here to recognise some intriguing success stories of a few visionary ‘SHEntrepreneurs’. Our magazine’s core values have always conveyed that we are staunchly standing by those who have been working incessantly in their niche market to add value to the lives at ground level. And this edition is heavily fixated on the female role models of the business fraternity, who are launching revolutionary breakthroughs for a better future for all. Here, we bring you a few transpiring stories of inspiring women entrepreneurs across the business world, who have been able to make a gargantuan impact on millions of lives. All the enlisted businesswomen here are the trailblazers in their respective spaces, who have put forth some avant-garde ideas and stirred exemplary innovations- astonishing the global population. For the cover page, we brought to you the triumph tale of Zarine Manchanda who is a wellaccomplished CEO, philanthropist, rising political figure, fashionista who is adored as an assiduous and inspiring ‘shentrepreneur’. Her extraordinary voyage is undeniably gripping and motivating to those getting into leadership positions. Our team couldn’t help but recognize her proliferating popularity in her niche domain and acknowledge it in this fascinating edition. Her humanitarian attitude and inclination towards social activities are quite commendable that have been perfectly knitted in the cover story. Our team fervently believes that her success narrative will not fail to give goosebumps to and kindle the entrepreneurial spirit in our global readership. Also, her mind-blowing sapience to bring waves of change in the world will amaze our readers in the most sophisticated manner. Furthermore, our readers will find delving into the success stories of other influential female entrepreneurs in this issue pretty engrossing. The incredible innovations resulting from the inflaming entrepreneurial spirits of these elite personalities will blow your mind for sure. At last, I would like to say bid adieu while ending this editorial by taking a moment to thank all our adored readers who have been the prime inspiration behind every new-fangled offering we ever made. And we promise to promote and feature the talented heads across the business landscape, who leave no stone unturned to bring ideation, validation and execution of something out-of-the-box. Now, emphasizing our sheer purpose to offer you the finest reading experience, I take off by wishing you all great health and well-being with warm regards!

Kajal Dobhal Kajal@businessconnectindia.in

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Contents Table of

ZARINE

Page No.

MANCHANDA

Beauty, Brain & Benevolence www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

SUCCESS STORY

ALNICHE

Craig Federighi : A key driving force behind Apple’s Whopping Growth

Farsighted Visionary for Future ready Alniche

CULTURE 4 Tips To Drive Diversity and Inclusion at your workplace

STARFIRE DIAMOND JEWELLERY Ensuring Expertise and Trust

HEALTH

Low-Calorie Foods for a Healthy Body

BY THE GRAM LLP

The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation

Vandana Tolani,

CONCORD TALENT HUNT

An Ideal Example of Hardwork With Unyeilding Strive To Grow

Leading Convanto With 21 Years Of Rich Experience In International And Domestic Business Advisory & Fund Raising

versatile & dynamic professional with a sustained passion to help businesses reach their growth potential, Vandana Tolani, CEO & Founder, Convanto is one such inspiring women leader who has been developing an eagle’s eye for spotting opportunities in industries that are set for long term growth in the Indian economic context. An adept strategic planner with a proven history of mentoring Business start-ups, identifying new growth avenues, developing innovative strategies, and building high-performing teams. Her core area of work is Fundraising for early-stage start-ups across sectors and industry sub-verticals.

TECHNOLOGY

5 Exciting Ai Business Development How They Can Affect You

Her brand, Convanto comes under the Top 10 Women Entrepreneur Brands along with Nykaa. Vandana has also been awarded as the Top 10 Women Leaders in Wealth. With over 21 years of rich experience in International and Domestic Business Advisory & Fund Raising, she has closed 165 investments in more than 35 countries. This month she has been recognized one of the Top 10 Women Leaders in Wealth Management 2021 and has participated in 160+ talks.

CONVANTO, A BOUTIQUE INVESTMENT BANK FIRM

CONVATO

Leading Convanto With 21 Years Of Rich Experience In International And Domestic Business Advisory & Fund Raising

Convanto advises small, medium, and large enterprises on raising capital, finding their product-market fit, and implementing a successful go-to-market strategy, branding strategy, and brand positioning. Unlike traditional consulting firms, the firm has proven its operational expertise in bringing money, creating value, and driving growth to help you maximize your results.

KAMAL GREEN COMPOSTERS

THE INSPIRING STORY

An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions

EDUCATION

Will Teaching From Behind A Mask Affect Communication & Learning ?

WritersQi

TECH & INNOVATION

Vandana Tolani

Coming back to India after 15 years was not easy, but Vandana was determined to move on in her journey. She set up Convanto 7 years ago, a boutique investment bank. Determination is a quality that makes you continue trying to do or achieve something that is difficult. She had to believe in herself and not others, and at one point she even had no support but I was still firm on my decisions. The day I stopped listening to negativity from many people I found out that I was skillful, talented, and was doing things in the right manner which was why I succeeded, not mere luck. When many doors closed many others opened, and it felt like God himself was by my side. I think looking for more solutions and fewer problems, and staying positive and happy, helped me overcome my roadblocks. Ultimately, we always have to help ourselves as someone won’t always rescue us, and not giving up easily always helped me. As a woman, The banks consider us less credit-worthy and discourage us as borrowers on the belief that we can at any time leave their business.

CEO & Founder

Make a successful career in your preferred nation with Writer Qi

BUILDING TRUST IN 2021: Innovation and an Imperative for Embracing Data Privacy, Transportation and Security

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

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TECH INNOVATION GLOBAL INCORPORATED

Mr. SN Mishra, Vice President, develops international & domestic practices, retention, prepared site analysis and reports at www.techinnovationglobalinc.com

APP DEVELOPMENT Best Practices & Various Products Joshua Koopman - Founder & CEO - Seerletics® Seerletics Human Performance Systems® International: 888-214-1033 Local: (256) 541-2207

Alicia Carroll, WOSB

For assistance and schedules, go to: www.techinnovationglobalinc.com www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Tech Innovation Global Inc.® is a registered Trademark

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Zarine Manchanda Regional Director at BRICS CCI

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Cover Story

ZARINE

MANCHANDA

Beauty, Brain & Benevolence

Kajal Dobhal | Business Connect

s a young woman blessed with movie star beauty, Zarine Manchanda is probably not considered the prototypical CEO. Indeed, she is the rarest of the rare, with a personal USP that helps explain her meteoric rise in the past years to the top levels of Indian media, philanthropy, business, trade and commerce, and fashion.

Zarine has become a media sensation by being profiled over 20 times in major publications in 2021 and 2022, and she earned the rarest distinction of being covered by both leading business/political magazines such as Forbes, Fortune, Economic Times and India Today for her successes as an award-winning young woman CEO/philanthropist, and also glamour/ lifestyle magazines such as Femina, Hello India, Robb Report and Vogue due to her beauty and fashion style sense. Consider this: Zarine’s unique and wide-ranging credentials include being a respected award-winning philanthropist and social activist as CEO of the Zarine Manchanda Foundation, a prolific Mumbai-based charity NGO that has administered 200 donation programs of food, clothing and other essentials to Mumbai’s poorest residents since its inception in 2019. Due to her outstanding charity work and in recognition of her inspirations, Princess Diana and Mother Teresa, Zarine has been labelled as “Princess of the Poor”, poised to be the “Mother of Millions” by the Times Group’s Femina magazine in their commemorative issue celebrating International Women’s Day in March 2021. With all these successes showcasing a uniquely empowered woman and role model, Zarine has appeared on the cover of FEMINA magazine; was separately named one of the “Fabulous 50 Women” by Femina in 2020; was named one of India Today’s “45 Most Influential Indians” commemorating their 45th-anniversary edition in 2020. She also appeared in Forbes magazine multiple times as a renowned game-changer and icon of inspiration. Zarine received awards from Economic Times for her multiple business expansion and received an award from the Times of India as a Young Philanthropist in January 2021. In December 2021, Zarine Manchanda received the Nelson Mandela Peace Award which conferred a doctorate degree to Dr Zarine Manchanda.

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Also in 2021, Zarine received two National Awards for her charity work, one of which was conferred by the Governor of Maharashtra.

Zarine is also is an award-winning entrepreneur who has successfully launched businesses in various sectors, most notably as the founder of Zarine Manchanda Café, India’s first 7-star café in Mumbai. Additionally, she has launched other businesses bearing her name in interior design, and film production, as well as a 7-star premium security service company and a 7-star cloud kitchen food delivery service, for which she has been felicitated as a young entrepreneur in multiple business expansion.

These successes have broadened Zarine’s appeal to other sectors. In December 2021, she was named Regional Director in Mumbai for the BRICS Chamber of Commerce & Industry, which fulfils important economic and trade policy objectives for India through its alignment with BRICS country members (Brazil, Russia, India, China, South Africa). Zarine’s

movie-star

beauty

and

glamourous aura have launched her as a model, brand ambassador and twice a showstopper at Mumbai’s most prestigious fashion galas, the Bombay Times Fashion Week. It’s no wonder that Zarine’s profile in India’s Robb Report - whose subscribers are the country’s most affluent jet setters - was titled “Seven Star Wonder”, labelling Zarine as India’s new brand ambassador for all things luxurious.

Zarine Manchanda’s background is as unique as she is. She was born and raised in a prominent political family near Dharamshala in Himachal Pradesh, the daughter of a Minister and successful businessman, near the home of the Dalai Lama. Following university, she moved to Mumbai to pursue her dream of becoming an actress. Experiencing challenges breaking into the glamour industry; her struggle led Zarine to make a dramatic, life-changing career shift. Wanting to build her own political base, Zarine established a charitable NGO, The Zarine Manchanda Foundation Aarey Colony, Mumbai, in 2019. In two years and despite COVID-related lockdowns, the Foundation administered approximately 200 food and clothing donation programs in Aarey Colony and Andheri and is a top-rated, respected Foundation in Mumbai favoured by Mumbai’s Charity Commissioner’s Office. Zarine made another bold move, venturing into the hospitality industry by opening a luxurious Café in Mumbai, Zarine Manchanda Café. ZMC offers gourmet and organic fare. The menu includes healthy sandwiches on freshly baked slices of bread, nutritious salads, savoury portions of pasta and Maggi-inspired noodles, flavourful Indian rolls, and other delicious dishes. We also offer a wide range of breakfast and snack items such as fresh croissants, pastries, muffins, and chocolate sweets. Plus, we feature a wide array of speciality teas and coffees, fruit or chocolate smoothies, and colourful tasty mocktails. ZMC’s slogan is “Delicious, Luxurious, Spiritual Charm.” Zarine elucidates, “Our USP stands out in two important areas. We are a luxurious, 7-star café and all the décor, installations and accessories are of the highest quality. This includes

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all the crockery and cutlery. Zarine Manchanda Interiors designed the space and I specifically had the vision to be the Founder of the 7-star café experience in India.

How did Zarine end up being the Founder of India’s 7-star café experience? Zarine says, “I spent a lot of time in Delhi growing up due to my father’s work. I was always in awe at the luxuriousness of the 5-star hotels and the exclusive shopping enclaves that provided an ideal ambience for its visitors. When I moved to Mumbai, I was surprised that such a sprawling and cosmopolitan city did not really have any luxury cafes cum coffee bars except for the 5-star hotels. So, I set out to make the first, and ZMC proudly is known even in prestigious media outlets as India’s first 7-star café.” In addition to its sophisticated and elegant décor, the Café’s other USP is its “Spiritual Charm.” Zarine explains, “I also envisioned a space offering its patrons ‘Spiritual Charm’. ZMC has a beautiful collection of Tibetan Bells from Dharamsala on display, and each time my staff brings food or drink to a patron’s table, we ring a bell and

provide a blessing. Our patrons love this experience!” Were there challenges that Zarine experienced along the way? Indeed, there were. “Obviously, COVID and the various restrictions/lockdowns that have been consistently imposed the past 18 months have been the biggest challenge. We opened during COVID restrictions but I was determined to be the first 7-star café. Our patio is exactly at the bottom stairway to one of the Versova station metro stops but it has not been open one single day in the 18 months and we expected a huge “grab and go” business from metro riders. There were weeks when we were closed entirely, and months when we had to operate on limited hours and capacities.

Our beautiful patio has been closed for months and it was very popular for the latenight crowd that is the time period when we did our best business. Still, we have always had a loyal customer base from day one as I know Mumbaikars have a zest for life and still wanted a unique venue to enjoy whenever they were not house-bound,” claims Zarine.

ZMC was always able to attract customers from the beginning because of its USP of luxury and spiritual charm. As per Zarine, “I knew many film professionals and other producers and directors in Bollywood and they all love ZMC. I knew I would attract that A-list crowd. Even though I am proud to have a 7-star café, I did not want to make the café only a haven for the rich and privileged. I wanted to make sure all Mumbaikars could enjoy the café. When I lowered prices on some fares months after opening, it seemed to do the trick, as it improved our customer count and sales. What’s next for ZMC? Zarine is planning a larger flagship café in the Bandra area and is currently looking at possible locations. In addition, she explains that we get calls and inquiries all the time about franchising ZMC in other Indian cities and even globally. We have a careful but ambitious expansion strategy in place and we will grow ZMC so that it is a premium brand all over India and the world.”

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With these successes, and still committed to her dream of being an actress, Zarine opened a production house, Zarine Manchanda Productions that will soon start producing international crossover content through its association with Los Angeles-based Lotus Entertainment Group.

Zarine will feature as “Zara”, the lead in a film titled #Me Too Meets Aarey, directed by National Award-Winning director Arunaraje Patil, to be shot in 2022. The film is in the supernatural horror genre and is set in Mumbai’s Aarey Colony – known as Mumbai’s most beautiful and pristine location but also its most haunted place. As the name suggests, the story’s centrepiece is an unfortunate “Me Too” incident; that leads Zarine’s character into a fascinating journey deep in the Aarey forest where spirits come alive. And most recently, Zarine launched her Premium Security Agency and “Heavenly Flavours” Cloud Kitchen, bringing her six companies to her growing empire. She reveals, “The Security Agency and Cloud Kitchen work hand-in-hand. Large gatherings such as private parties, and film sets need security, and frequently the host also wants appealing food options. This means that many times we get double bookings for guards and bouncers, plus food delivery orders.” And of course, keeping with the Spiritual Charm USP, the cloud kitchen chefs ring Tibetan Bells to bless the food before it is delivered. Zarine explains her unique and bold New Age vision this way, “Of course business success is about maximizing profit and minimizing loss. I will let the numbers will speak for themselves. My focus is to create a vision and a blueprint that always is about good karmas and good intentions, about doing God’s will here on earth I train my staff the same way, whether they are café employees or security staff or my chefs. They are there to serve our clients and customers, to give them an enriching experience. When we keep this in mind, I believe success follows us because God notices all and he is proud when he sees compassion, benevolence – and I’m certain he smiles every time the Tibetan Bells are ringing!” And so it seems the Sky is the Limit for Zarine Manchanda and her New Age business USP of luxury and spiritual charm. Her successes in business and philanthropic charity work point the way toward a future that is sure to include politics.

Zarine conveys, “I am blessed to have the DNA of my father, who was a dynamic and charismatic political figure in Himachal Pradesh and Delhi. As a child, I used to watch the long queue of constituents come to our home; my papa would greet them one by one, and I could see the positive effect this had upon the constituents he loved,” Zarine goes on to say, “My own political DNA will be different and unique to my own personality as a young woman, but of course, it is guided and shaped by my father. I count this as another blessing I have experienced in my life to have such strong political DNA, and every time I count a blessing, it energizes me to give back, to serve others in the same manner as I witnessed again and again from my father. His inspiration is like the ringing of the Tibetan Bells for me every day.” 15

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SUCCESS STORY

Craig Federighi A key driving force behind

APPLE’S WHOPPING GROWTH Craig Federighi, also known as “Mr. Hair Force One himself”, oversees all major development, such as Mac, IOS, and IPadOS. He is positioned as Apple’s senior VP of software engineering. Craig carries an enthusiastic and funny nature, as we have seen his popular presentations at WWDC and other Apple Events. He has more stage time than others, including Tim Cook. In 2016, he reported, owning over 500,000 shares of Apple stock worth about US$180 million in 2020.

CRAIG FEDERIGHI Engineer

Away from the public functions, he is reportedly a great communicator in private. In 2013, the wall street journal said that Apple employees must consider him a responsive executive, someone who replies and reacts to internal emails. His profile has an impressive “rising star” reporting that he tries to build consensus within teams all across the company. EARLY LIFE Craig was born in 1969 in San Leandro, California. After holding an undergraduate degree from Acalanes High School in Lafayette, California, Craig attended the University, Of California, Berkeley, where he earned a bachelor’s degree from the electrical engineering and computer science branch. Also, he did his master in science stream from the same university. Craig got married in 2014. Now he has 4 children.

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In 1999, Craig quit Apple for corporate software company Ariba, where he was appointed as CTO (Chief Technology Officer). By the time in 2009, he left Ariba and returned to Apple to work on macOS. His first physical appearance was at the WWDC event to give, what Craig called a sneak peek of MacOS X Snow Leopard. In 2011, Craig Federighi succeeded Bertrand Serlet (Previous Vice President) as VP of Mac Software Engineering. In 2012, he was promoted as VP Of Mac software engineering at Apple.

CAREER Craig Federighi was working with Steve Jobs at NeXT, where he led the development of the Enterprise Objects Framework (EOF) – it was a software tool for large companies by letting their regular computers connect to the enterprise database. In 1996, Craig started working with Apple when it acquired NeXT. Omni Group Co-founder Will Shipley was working with Steve Jobs at NeXT at the time, and later he wrote that he had not anticipated to like Craig Federighi. In 2011, Will Shipley mentioned in the blog, “Incomes Federighi -the new guy- and he is like seven feet tall and gameshow-host handsome and he’s smiling like a used car salesman,” further, Shipley added, “I will admit it; I was prepared not to like him.”

“You naturally expect a tall, handsome guy to be, well, kind of a jerk,” He said “Like his ideas are more important than yours. But what struck me so hard in that first meeting, so much so that it’s still in my head 17 years later, is that he was there to listen. And not just to passively listen – he wanted to make sure he understood what we were saying, yes, but also to get to the heart of it.” 19

Craig Federighi once mentioned,

As Craig’s responsibility increased within Apple, his stage time at events improved more quickly. He now looks more confident, enthusiastic, and calm while being on stage. However, not all presentations went well. In 2017, when Craig was introducing Apple’s new face ID feature, it embarrassingly failed to work on the first attempt. Before the event, several people had used the new iPhone. This is why during the demonstration, the face ID asked for a passcode because of several failed attempts, later Craig explained. It’s really embarrassing even it was not a failure. However, Craig headed straight onto a backup phone without being worried.

“We are showing the way to the industry, to the customers, that they can demand more – they should expect more- about the protection of their privacy, and that we can move the industry into building things that better protect privacy”. Craig Federighi is one the very few famous faces of Apple, who has been delivering such great products along with his teams. Apple has really great products, and when Craig introduces upcoming Apple products with his cheerful nature and explanation skill, it becomes more interesting to see.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Mehak Arora

Farsighted Visionary for Future ready Alniche Kajal Dobhal | Business Connect

A LEADER WITH A DIFFERENCE

As a person with a pragmatic mindset, Mehak Arora always strives to promote realistic optimism pertaining to positive thinking. She is a firm believer in being broad-minded and always motivates team to nurture and practice a solution-oriented attitude. The young entrepreneur’s personality is a perfect blend of traits like courage, endurance, humour, flexibility, and determination that have allowed her to be substantive in her field so far. At present, Mehak is guiding the operations of the Finance & Procurement Department with her audacious mindset and positive outlook. Undeniably, finance is an imperative pillar of an organization’s exponential growth. It is crucial to keep a focused eye on the finance functions that are necessary for the seamless flow of business operations of any company. In light of this, she quotes, “Procurement leading to optimum inventory management impacts the finance of a company positively as there is always cost associated with high inventory levels”. Mehak has been managing finances efficiently to fuel the growth engine while displaying some exemplary competencies in this segment.

Mehak Arora

Director Finance & Procurement

The phenomenal women entrepreneur possesses some marvellous leadership qualities that were manifested in her early childhood. When she decided to start her career trajectory in Alniche, her beloved father, Girish Arora who is the Founder and MD of the company, ensured her with equal opportunities and an apposite platform for exposure and execution of her new-fangled ideas.

Owing to its steadfast product portfolio, the company has been able to fulfil the unmet needs of the patients in the areas of nephrology, critical care, gastroenterology, dermatology, advanced wound care and neuropsychiatry. It has only been a few years, and Alniche has already made its fierce presence being felt in the Nephrology and Critical Care segment while flagging its name in the emerging therapy segments. So far, it has carved a position among the top three prominent players in Nephrology whereas one among the top ten players in Critical care, by pioneering the offering of novel molecules/ formulations. Under the auspices of Mehak, Alniche has become a successful brand that is driven by its core values and unique vision.

COMPANY OVERVIEW

THE X- FACTOR AT A GLANCE

Alniche Lifesciences has become a prominent name in the pharma space. With its nerve center in New Delhi, India, it has been proving its specialization in high quality, effective, affordable and value-formoney medicines and wellness products in India. At present, the firm has over 700+ employees while establishing 1500+ distribution points for prescription and OTX brands. Under its service parasol, the company is promoting products to over 70,000 doctors and 30,000 hospitals. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

The company’s differentiating factor is its implementation of the right marketing strategy along with the remarkable sets of portfolios while approaching a specific target audience. Its adeptly designed scientific marketing strategy that incessantly engages with the doctors, is giving the company an edge in the targeted space. Here, several programs are rendered by them such as organizing CMEs, symposia, web hosting, tele-consultations, disease info & management, advocacy development, newsrooms, latest in therapeutic regimen-book release, practice support, and decision enhancement tools and more to mention. Apart from this, Alniche’s business development team is always in sync with its philosophy of exploring new 20

avenues of growth and opportunities by making alliance with global pharma giants. It allows them to establish a strengthened product portfolio with a robust scientific backup that can render end-to-end treatment to the masses while ensuring a competitive edge over their peers.

INSIGHTS ON WOMEN ENTREPRENEURSHIP

When asked to share her thoughts on women’s participation in entrepreneurial space, Mehak elucidates that women are inherently more entrepreneurial and are driven by quality and problem-solving instincts. Undeniably, their more and more involvement in the entrepreneurial ecosystem will ensure value creation in the business world.

“Women are much more successful in terms of growth with the right productmarket mix. Entrepreneurship ensured financial liberty to women who become capable of making their own decisions while eradicating the need to rely upon anybody. Owing to it, the present generation of women has been capable to live life on their terms,” adds Mehak.

GLIMPSES OF MILESTONES AND ACHIEVEMENTS

Alniche is bestowed with several recognitions and awards. A few of the worthy mentions have been listed below-

• • •

UNIQUE PERCEPTION OF SUCCESS

The definition of success has distinct aspects for different people. For Mehak, success is the sheer outcome of ceaseless teamwork. Thereby, she tars her personal as well as professional life with the same brush. Her father has always been a role model and mentor who has taught her the significance of relentless hard work and perseverance. She reveals that it was her father’s positive aura only that boosted her entrepreneurial spirit. Additionally, Mehak also accredits her mother for being the motive force behind her successful journey as a leader.

She shares, “My mother taught me —’Keep Going, Never Stop as long as you keep going, you will make it eventually.” The iconic leader reckons that if one’s personal and professional life is sailing seamlessly, then it is a resounding success on its own. Her outstanding managing capabilities as a daughter, wife, mother and entrepreneur prove her dedication towards absolute perfection and leadership competencies.

• • • • •

•

• • • •

Best Organization in Nephrology drugs & Novel Formulations Award Business Sphere, New Delhi, India Fastest growing brands & Leaders Award - Asia One, Dubai, UAE Excellence in Pharmaceutical Brand Management Award (New Product Launch) by CPhI, Netherlands (India Pharma Awards 2019) Healthcare Elite Award - Business APAC, India Super 30 Companies Award - Silicon Review, New Jersey, USA Noteworthy Biotech & Pharma company - Business APAC, India 10 companies with the most disruptive innovation by Business Berg, Dublin, Ohio, USA. Pharma CEO of the year – Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Emerging brand of the year Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Women Entrepreneurs driving the world of modern growth – The Global Hues The 10 Outstanding Healthcare giants in India – The CEO Magazine The Outperformer, Indian Business Legends - Forbes India Prestigious Brands of India 2021 – Herald Global, BARC ASIA 21

CSR ORIENTED SIDE

Mehak and her beloved father avidly believe that a strong nation can only be built over a cohesive society being the groundwork. And this is the prominent reason behind their sheer alignment with the social works. Both of them actively participate in making healthcare accessible to the underprivileged section and support organizations that fervently support female education and hygiene causes.

“Alniche invests a part of its profits in CSR activities with an NGO that helps adolescent under-privileged girls to maintain hygiene by supplying free sanitary pads. It also donates medical devices, medicines, and other essential consumables to charities engaged in rural development,” discloses Mehak. ABOUT THE FUTURE OUTLOOKS

In the upcoming years, Alniche is on the docket to diversify its operations in several fields of pharma businesses. As Indian pharma products have flagged their names in the global market, Alniche has a great scope to carve its niche across different countries. Moreover, Mehak claims that they have also decided to expand their domestic market into new-therapy segments such as Cardio-diabetic, Gynec, Ortho, acknowledging their immense business potential. Apart from this, Alniche has ventured into the manufacturing domain via its exclusive manufacturing facility –Effikasia Lifesciences. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

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CULTURE

Tips to Drive Diversity and Inclusion at Your Workplace Over the past few years, diversity and inclusion in the workplace have always been hot topics. It should be because a diverse workforce (in age, race, religion, nationality, sexual orientation, and gender) has the ability to bring diverse viewpoints and perspectives to the organization, these elements can aid you to produce great products and great new ways to cater to consumers. But it cannot be possible without inclusion (collaborative, supportive, and respectful environment). Many types of research have shown that there is an inherent link between diversity and inclusion. Many strong companies value D&I policy, so do you. Having such kind culture make employees feel more secure and confident. In that case, they can perform better.

Here I have given 4 tips to drive diversity and inclusion at your workstation. SECURE BUY-IN FORM LEADERS

Former PepsiCo CEO Indra Nooyi once said, “Just because you are CEO, don’t think you have landed. You must continually increase your learning, the way you think, and the way you approach the organization.” This is entirely true for driving diversity and inclusion in the workplace. It isn’t enough for any company to have policies in place if they are not being made law. Tone and retheme of activity come from those most visible. So, diversity and inclusion must be led from the top and then lived by all through the organization. A meaningful step towards the right direction makes

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changes. Leaders run the culture and buy-in from the senior staff can ensure a greater chance of adoption. A great team also requires a leader. A leader, who understands team perspectives, creates a sense among team members that they belong to this place and works to develop a deep sense of alignment and camaraderie. This kind of culture stretches beyond a “diversity quota” in the recruitment strategy and needs to be grown from leadership. The perception; diversity and inclusion are embedded in each aspect of the organization is important for its overall success.

whether it’s learning about special rights in the workplace, how to ease implicit bias from interview panels, or even had experiences of marginalized groups, these are all vital pieces of information in the cause. Now the question is, what is the best way to learn? There is a lot of free and paid training program available on the internet pick best one.

DISCUSS YOUR DIVERSITY POLICY OFTEN AND CLEARLY

Many companies start their diversity and inclusion policy with a perfect plan. But when it comes to discussion, most organizations get stumbled. In order to sustain the policy D&I, often communication is imperative for success. Also, do not forget to follow-through with the plan. The diversity policy makes the base of your organization commitment and posture. It should be consistently promoted; otherwise, it lips the service. Ensure it isn’t just on your web page or in siloed company folders. Put the contents on newsletters, and social media, even use official email to demonstrate that you not only talk the talk. Similarly, that having leader commitment supports the effort, so does your often conversation. It should be followed in two- ways, first by encouraging feedback from your employees and others communicating regularly.

PROVIDE TRAINING AND EDUCATION

In order to proactively demonstrate your commitment to diversity & inclusion, you have to organize training for this policy. It will equip your teams with a deep understanding and practical skills to make sure a more inclusive workforce. As vital as getting a leader to buy in is, each and every team member also need to recognize their key role to support the culture. And it should start with educating team members. So,

ENHANCE THE VOICES OF MARGINALIZED

Your workplace can switch into a breeding ground for microaggressions toward underrepresented groups. In that case, it is difficult for those minorities who work at your place they unsure enough to raise a voice. So, it is crucial to learn how to disturb department and space, privilege, and power. Changes you will be experiencing when you become an effective ally for others. Look around the offices and meetings. Note down on your diary, who isn’t there, and raise this issue. To not let the workplace be a breeding ground, one should be able to bring their best self so that everyone can work and feel comfortable to contribute. Moreover, establish resource groups is another great key to make your team member’s voices heard.

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ENSURING EXPERTISE AND TRUST Smita Kumar | Business Connect

Shweta Khan

he immense beauty and the inner fire of the diamond have made this very precious gem, gathering applauds for centuries. When designed by the most skilled designers to form jewellery, it’s like adding another feather to its cap and its magnetism enhances much more. This is what Starfire Diamond Jewellery does!

Founder & Owner

Based in Brisbane and built on the concept of trust, expertise and experience, this brand is now an elite brand of Australia. Founded by Shweta Khan, Starfire is known for exceptional customer service and high quality of craftsmanship in its jewellery. The personification of positive thoughts and passion, Shweta ensures all this and sees to it that nothing stops her. Her confidence in herself and passion to create something unique for her clients lifelong, have qualified her to be a part of our upcoming edition The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021.

INCEPTION AND AN OVERVIEW OF THE COMPANY The Starfire Diamond Jewellery was incepted in 2012 in Brisbane, Australia. The brand is a synergy between remarkable design and exceptional quality. The company uses natural diamonds, precious gemstones and metals to create beautiful designs. As a result, the one-of-a-kind jewellery boutique comes up with unique one-off designs for the clients. The showroom comprises of goodexperienced and skilful diamond graders, gemologists and jewellery designers. The team is always willing to design and create beautiful pieces as per the client’s choice and they take

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proper care of what would go really well with the client. The Brisbane’s top destination for designer diamond jewellery, aims at going beyond the customer’s expectations and also to serve the person all days.

way to showcase your love, passion and connection with yourself or your loved one.” She feels jewellery in itself tells stories and creates a connection with a person, his memories and his soul.

Coming back to Shweta’s hard work, it could be said that the journey had begun long before 2012 and Starfire was started as a result of her hard work and passion. She was always fanatical about diamonds even when she had her wholesale diamond business and jewellery designing. In today’s date, Shweta states, “I believe that sourcing beautiful stones and creating stunning designs is the best

Her jewellery speaks loudly about the same and with this approach, she has designed an array of products. To quote a few, you could have a look at-

STARFIRE SIGNATURE The brand is known for its lavish designs and unique diamond stones. They have a long list of their bestloved designs which are prepared very scrupulously.

SIGNATURE DIAMOND DROP EARRINGS As far as Signature Diamond Drop Earrings are concerned, the firm is quite confident that these would definitely leave a beautiful impression on the others. Modern studs are what are supposed to be reinventing the customer’s look, according to Starfire Diamond Jewellery. STARFIRE TIMELESS This is what the brand calls ageless collection. To be more specific, this collection showcases classic pieces like classic ring, which is forever in style. In the words of Starfire, their Timeless Collection couples elegance and their signature passion for the exceptional diamond stones. STARFIRE CONSTELLATION Now, you must be wondering what this is! Actually, this brings out the natural beauty of gemstones. According to Starfire- Vibrant colours at play refract the light and add a touch of colour to one’s life with exquisitely hued rubies, emeralds, sapphires and aquamarines. STARFIRE LUX Starfire boasts about this by using the words ‘Luxurious’ and ‘Glamorous’. This features high-end pieces with brilliant diamonds and unique designs as an impact of which, these empower you with their daring energy. TWELVE-MONTH WARRANTY ON EACH JEWELLERY PIECE OF DIAMOND As soon as you purchase jewellery from them, you are considered a valued member of Starfire’s family. They ensure you are offered a

warranty of twelve months from them/manufacturer. This is meant for each jewellery piece and lifetime care too. Starfire asks customers to put on their jewellery with comfort because the company would ensure polishing, repairing and servicing of the jewellery always.

me. My parents gave me the best education possible and therefore, I learnt values and to be selfdependent. After pursuing B.Com in finance and accounting, I was on the way to become an accountant but the passion for entrepreneurship didn’t allow me to do so.

WOMEN SHOULD BE TREATED EQUALLY AS MEN The days are gone when it was a real challenge for a woman entrepreneur to establish herself! Shweta is of the same opinion. Shweta affirms, “As business is conducted through technology or the internet to a great extent, the one sitting on the other end, is hardly aware of the gender of the person. Therefore, things are becoming easier and gradually, discrimination between men and women is also going away. Advance in technology is challenging gender discrimination a lot. However, storytelling and write-ups appreciating an entrepreneur who is a woman, is always an effective way to inspire other women. Moreover, treating women equally as men should be followed.”

It was my first leap of self-confidence that I resigned from my first job as a graduate tax accountant. I opted to become a diamond wholesaler at that time and that was done in partnership with an Indian firm planning to start their business in Australia.

JOURNEY THROUGH THE MOUTH OF THE LUMINARY Shweta feels having good mentors and role models, is an additional benefit in the achievement of your goal. She says, “I have been fortunate enough to have such mentors around me. First of all, I am independent since the age of 13. It was at this age that my journey to Australia began. With my parents staying in Fiji till my high school studies, I was with my elder sister who as a guardian, took care of me and became a great mentor for 27

Shweta, is not only a business woman but also a wife and a mother of two boys. Her boys have further fueled her determination to succeed and leave a legacy. I did an intensive course in diamond grading with my wholesale business which taught me how to grade diamonds, giving me the confidence and tools to sell. The first three years in any new business is tough but once you learn how to grow with the times, you can not only survive but also excel.” Shweta adds she has learnt a lot about herself after experiencing tough times and that is the reason why she is a strong person today. MY FATHER MY INSPIRATION Shweta’s father has always been a great source of her inspiration. He never feared of anything and challenged himself always to do more business.

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NEVER FOLLOWED THE MARKET The 43-year-old confident entrepreneur says that she never followed what the market wanted. She created a market for her jewellery pieces. Her vision is to create amazing diamond and gem jewellery which captures the fire within one, resonates with the person and empowers with its innate beauty. CONFLICT-FREE DIAMOND Starfire believes in offering you with conflict-free diamond and also certified with GIA international grading. Here, what contributes a lot is Shweta’s specialized training and experience in diamonds. LEADERSHIP SKILLS AND THE KIND OF WORK CULTURE Her business has a workforce of women who are also mothers and although they are all passionate like Shweta. They understand the need to be there for one another. A good leader need not to dictate but rather learn to be more compassionate of another person’s plight. I am grateful for the support I have from my team and them for each other. Shweta knows that motivated work force would always follow a motivated leader. She states, “Being the head, the vision to be successful shall never be forgotten and the same shall be instilled in the team members. Encouragement, rewards and celebrating every success together are all very important.” This proves how well she enjoys staying involved in motivating her team.

CONTINUE WITH YOUR AIMS Shweta believes in never stopping and continue having aims. She asserts, “I want to see another store for my brand and of course, a greater online presence in few upcoming years.” ACHIEVEMENTS OF THE ENTREPRENEUR Shweta has been seen appearing in a local magazine as one of the

women to watch in 2020. In 2017, Starfire served as host to ‘Business in Heels Fundraiser’ which was a networking event for women entrepreneurs to meet like-minded individuals. Her brand has been affiliated with Queensland Ballet and she is also a proud supporter of Freelancing Gems. That’s a business that advocates jobs for women and women equality in the workforce.

She is a brand ambassador of many women networking groups too. Also, her support has been recognized many times, in charities empowering women under the aegis of Women’s Network Australia. She is an active member. Her company is a major sponsor of an annual event ‘Women In Fashion’.

AN INSPIRING MESSAGE FOR YOUNG WOMEN ENTREPRENEURS AND READERS Shweta speaks her mind, “Just have faith in yourself and follow your instincts like I did. Do not let fear stop you and get surrounded by positive people. Anything will change into a possibility.” www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

HEALTH

To live a healthy life, it is necessary to have a fit body and for that a healthy diet is really important. Having low-calorie foods for a healthy body with good nutrition is one of the key steps to a healthy life. Nowadays, people are into bad eating with the consumption of junks and a lot of oily and spicy foods, forgetting how harmful it can be for their body. It is still not late! Try to attain a healthy body by keeping a balanced diet.

Start eating food that has vitamins and minerals, which includes fruits & vegetables, a source of protein and whole grains. In the beginning, it might feel hard to change your eating habits but being focused on small changes, will help you to walk on the path to improve your health. Opt for foods that have a naturally low-calorie count with good nutritive value.

Here is a list of 5 Low-Calorie Foods for A Healthy Body that will help you to maintain a healthy weight and promote overall health & wellbeing.

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LEAFY VEGETABLES Green leafy vegetables are most common among those people who are health-conscious. These are some of the best low-calorie foods for a healthy body that delivers a lot of minerals, vitamins and phytonutrients and they are considered the most nutritious. One of the best green leafy vegetables for people who are into weight loss is Spinach, as it is packed with nutrition like Vitamin C, iron, magnesium, calcium and protein. It also slows digestion and keeps you feel full.

LENTILS These tiny little beans that come in brown, red, black, and green varieties are rich in a high level of protein and fibre. Lentils are good for boosting health as they have a plentiful source of folic acid and potassium that helps support your heart health. Lentils are best consumed as normal daal or as a vegetable soup, which has a very low-calorie count and the macros are good for a balanced diet.

CITRUS The bright, refreshing, colourful, fragrant and juicy citrus fruits are the best low-calories food for a healthy body that is not just delicious but are also rich in multiple nutrients like Vitamin C and Dietary fibre that keeps your appetite in control. Citrus fruits such as Lemons, Oranges, Mandarins, Limes, and Pomelos etc. are consumed for their numerous nutrients like Flavonoids, which are plant-based nutrients and Dietary fibre, which is a type of complex carbohydrate that is found in plant foods.

OATS A steaming bowl of freshly cooked oats drenched in milk is the healthiest breakfast you could ever have. Oats are rich in soluble fibres, which help in lowering cholesterol levels. This is considered as one superfood that can easily fit itself to suit your needs, which will boost your energy levels and will help you lead a healthy lifestyle.

GOURDS The family of gourds have Ridge Gourd (Turai), Bitter Gourds (Karela), Bottle Gourds (Lauki), and Pointed Gourd (Parval) etc. they are packed in a whole lot of nutrients. Gourds are high on nutrition, great for diabetics, aids digestion and boost weight loss. Gourds can be consumed in vegetable form, juice, or even it can be made in as a healthy smoothie by adding apples and spinach to it. Gourds are amazing to strengthen the immune systems and it contains anti-ageing properties, which boosts skin health.

Consumption of a wide variety of filing foods with a lot of proteins and fibre will help you fight cravings and when the above mentioned low-calorie foods for a healthy body are paired with maintaining an active lifestyle, it keeps you feel satisfied. 31

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AALIYA AMRIN, EMAN BATLIWALLA & DANISHA KOHLI The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation Puja Bhardwaj | Business Connect Brimming with innovation and creativity, Aaliya Amrin, Eman Batliwalla, and Danisha Kohli are unique in the landscape of digital with their shape-shifting work in the field of content creation. They are the ‘creative masterminds’ of By The Gram LLP (BTG), a content studio and the go-to partner for content needs of clients ranging from fashion, beauty, lifestyle & film globally. Incorporated on 23 January 2021, BTG is a strategy-driven company that lives at the intersection of creativity & tech. The core motivation behind the inception of the company was to invent a new-age solution for new-age requirements, different from traditional ad agencies or marketing firms. Besides, the focus areas also include adding substance to a brand’s identity, doing meaningful story-telling, and creating strategies for brands that straddle purpose & profit.

“

In a world where your voice is your command, facial recognition is your ID, finances are at your fingerprint, and you tell your lives with emojis - why should your content be any different? BTG is here to inspire and enable you. We’re unclassified in a cluttered agency landscape. We build interfaces where humans can touch technology”, shared one of the leading women of the firm.

EXCLUSIVE SERVICE PORTFOLIO

Eman Batliwalla Partner

BTG designs smarter ways to use simple things and even simpler ways to use smart things. As far as the dream is concerned, it is to create the narrative, one that talks back. As a brand, you don’t have to choose between purpose and profit. Here is a list of the major services to support you to do both:

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• • •

Identity Content Development Visual Direction

•

Social Media Management

THE INSPIRING JOURNEY By The Gram LLP is a company helmed by three female co-founders. What started as a tiny startup in their living rooms in Mumbai very soon expanded across Hong Kong, New York, London, Dubai, and so on. They now service clients globally having a back-end team of thirty full-time employees. Their beginning collided with the rise of streaming platforms in India, but today sees a different picture. BTG is the go-to partner for clients like Netflix India, Dharma, Tiger Baby, etc. Moreover, the BTG team got the opportunity to work with some of the best clients, a lot of whom happens to be women creatives. They get to learn and be inspired by them every single day. EVALUATING THE IMPACT OF BTG

Danisha Kohli Partner

The largest impact has been the shift the team has created in a market like Mumbai specifically. They reinvented the wheel of content, the way it’s produced, and the way it’s being served. We have begun to witness short-form content production companies everywhere, whereas that wasn’t the case three years ago. Clients are now more aware than ever and they demand meaningful short-form content, produced sustainably without long billable ad agency hours, and receive custom-fit solutions.

‘SMART WORKING’ IS THE KEY

The biggest audience today; Gen-Z was born surrounded by technology, which makes them and social media marketing a natural fit for each other. BTG is a strategydriven company that lives at the intersection of creativity & technology. And the technology part is ‘working smart’. This has been the key to a lot of their success.

LEADERSHIP STYLE

In a largely remote world, the trio has learned about technology completely to keep them connected and collaborative, especially since a large part of their work is so creative. They are also a lateral structure with very little hierarchy which they do believe has been working for them.

A FOCUSED AND ENTHUSIASTIC WORKFORCE

The work BTG does often fuels them in ways that they never expected. Each project is a brainchild that they see through to the finish line. There’s immense gratification to be gained at the end of the process which they do attribute to having a focused and enthusiastic team.

ROADMAP AHEAD

Ever-evolving, and consistently reinventing the wheel.

TIP FOR ASPIRANTS Think big picture!

Aaliya Amrin Partner

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Leadership - Tech Innovation Global Incorporated Tech Innovation Global Incorporated oers a wide range of services that caters to businesses in dierent elds. We write task orders and work with various organizations to create technological solutions that will benet them, the community, and the environment. Learn more on our website. techinnovationglobalinc.com

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PREETI PHUSKELE

AN IDEAL EXAMPLE OF HARDWORK WITH UNYEILDING STRIVE TO GROW

Indranil Roy | Business Connect

he legendary author Helen Keller once said, “Life is either a daring adventure or nothing at all”. While this adage interprets various aspects of life, the most credible and inspiring reflection is leadership, particularly female leadership. Across time and physiology, women have stood out to be vigorous and benevolent leaders. They are the epitome of multi-dimensional skillsets, managing home and pursuing dreams simultaneously. Working mothers, in particular, provide a good example not only for society but also for their children. The internet is sprawling with stories of such women, and they are from all kinds of segments. Standing among them is Preeti Phuskele, a seasoned entrepreneur who has shown splendid leadership while becoming the backbone of her family. She is the founder of two workforce solutions provider - Concord Talent Hunt & Pinacolish expertise in hiring critical technical positions of engineering and automation companies. Furthermore, she has edited many books, which are available in libraries around the world and written numerous papers on Economics and Finance.

EMBARKING ON HER TURNAROUND JOURNEY

Turning into a fully-fledged entrepreneur from a professor in MBA College in Pune was a pure roller-coster Preeti. While she planned for a sabbatical for child care, fate had something else in store. An unforeseen financial crisis, followed by her husband’s untimely death and his losses in business, forced her to take the helm of Concord Talent Hunt. What made this transition more acerbic - is she had to rear two children without any financial or family support. But, that didn’t shake her will or deviated her focus. Despite not having any strong network or experience in the HR space, her interest in learning and admirable hard work kept her going. She found her first breakthrough in her very www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

first assignment from a renowned automation MNC. The success of this project helped Concord Talent Hunt rapidly ascent through the automation sector and gave it an edge over peers. Furthermore, this helped Preeti understand the need for a competent staffing Company for technical recruitment. Since then, Concord built its stronghold around technical hiring, including Automation, automotive and engineering companies across Pune and further delved into IT Sectors. But with the innovation surge in recruitment space, Preeti realised the need for outsourcing solutions. The mayhem of COVID-19 further made this the immediate reason. Since the last year, the job market is in distress; and global companies are seeking recruitment partners for offshore projects. Thus, Preeti incorporated her brainchild, Pinacolish. Born amid chaos, the Company works on a candid mission – address the hiring challenges due to COVID -19. Managing resources working in India without having physical offices in the country is a significant challenge for Global IT Firms. Mobility of staff is also drastically curtailed considering pandemic and challenges at the personal front. Pinacolish caters to these challenges with skilled resources. Although the client is responsible for managing the resources, Piancolish ensures all candidates have the required IT skillsets, as per the client’s preferences.

A GLIMPSE AT HER ENTREPRENEURIAL VENTURES

Concord Talent Hunt has grown into an avid firm for churning and delivering the best talent. With a focus on recruitment, training and retention, it has developed a portfolio consisting of Contract and permanent staffing, Executive search and Selection, Flexible Resourcing and Employee Development through training, coaching and mentoring. It has a customized suite of HR consulting solutions drawn upon the client’s framework that focuses on increasing productivity and improves access to opportunities. The provided services are closely monitored - from the beginning to the end and further provided support if required. They specialize in crafting a customized

“

“Our end-to-end HR solutions are tailor-made to suit every unique business need and designed to be cost-efficient”, says Preeti. 36

Preeti Phuskele Founder & CEO

Its team on board is adept, and they ensure the solutions are compliant, professional and qualified. Concord Talent Hunt primarily works with Engineering, Automotive and Automation Manufacturers. , and its results-oriented services boost business efficiency and employee performance. With end-to-end solutions ensuring complete customer satisfaction, CONCORD TALENT HUNT stands as a “Partner of choice”. Its assurance built around seasoned expertise and technology helps the Company deliver innovative, practical and cost-effective solutions. Leveraging upon its sister concern’s technical competency, Pinacolish offers innovative business optimization solutions, which includes Permanent Hiring, Software Projects, Augmented Staff Services & Outsourcing, Management Consultancy – Training, Organization Development, Marketing and Sales Consultancy, Insights & Analytics, Digital Marketing, and Financial & Accounting Support. With such a diverse portfolio, Pinacolish ensures holistic development while keeping companies off the stress of seeking different agencies. A detailed consultancy also provided to guarantee that every element of the process is operating at peak efficiency. Staff augmentation and outsourcing have evolved as two flexible strategies for completing projects for offshore companies. And the scenario propels the need for Pinacolish, for it is a single umbrella for companies seeking application development across diverse technology verticals.

DISTINGUISHABLE FACTORS

The industry has gone through simultaneous transformations over the last few years. And it has raised the demand for committed service providers. Although this creates an emergence of big players and MNCs, as well as shared service centres, staffing players are still counted for skilled and competitive hiring for R & D centres. Complete outsourcing often takes down consistency and quality, while shared service centres have their own challenges in terms of overheads. In such a scenario, recruitment firms sourcing for technical positions will have an advantage and better visibility amongst clients opting for niche skillset with a prescribed background. Upon this understanding, Concord Talent Hunt focuses on recruiting for niche positions, senior roles and specific positions for R&D 37

sections of engineering companies. Her involvement further propels confidence amongst clients. She and the staff on board are continually learning about various sectors of automation and heavy engineering, and it reflects on their deliveries.

“

“The learning curve helps in gaining client’s confidence, boost productivity and acquiring new clients through references”, opines the founder. A CULTURE OF GROWTH AND MATURATION

Preeti’s journey to be in the pantheon of leaders is quite stirring as challenges we an integral part of her growth. And learning from them, she has built an inspirational culture at her Companies. She believes that leadership requires more than just academics - it requires a large part of inner-self. A proper blend of attitude, compassion, decision making, risk-taking and management skills not only makes a good leader but ensures a prolific track. Preeti is well-imbibed with such qualities, which gives her the ability to nurture a young and energetic ecosystem. The collaboration contributes to overall professionalism and growth of every individual with independent decision making, management skills, multitasking capability and ability to seek new trends. Very soon, the team is aiming to bring AI-Powered solutions for better optimization. Preeti’s interest in learning further helped her cope up with uncertainties and market challenges. Digitisation is influencing the face of every industry; hence, Preeti is working on generating more productivity through their digital marketing. Pinacolish is also a pillar of support for every woman entrepreneur. The Company is helping emerging women to strategise their businesses and cope-up with challenges in marketing, brand building and statutory requirements.

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TECHNOLOGY

5 EXCITING AI BUSINESS DEVELOPMENT HOW THEY CAN AFFECT YOU FACIAL EXPRESSION DECODING In our daily life interactions, we use tons of nonverbal cues, including facial expressions, intonations, gestures, and posture, to convey our emotions and feelings. For us, it has always been an easy task to decode people’s emotions and understand what individuals are trying to say. But intelligence technology can do the same now. According to nature.com, Researchers have used an ML Algorithm to decipher the seemingly inscrutable facial expressions of laboratory mice. While companies like Emotient and Affectiva are developing AI algorithms to read and decode people’s faces. Imagine being able to read your customer’s feelings as they use your product or service. Or Being able to target ads to individuals when they make a sad or angry face. This will be the future of the business to consumers interaction.

Nowadays, when you ask people about AI (Artificial Intelligence), they will start picturing some science fiction-inspired images of the machine-dominant futures. After all, we all are influenced by Hollywood movies like Robot, Interstellar, and more. For them, AI is just a concept, but in reality, AI has already become part of our lives. We are using AI every day. For example, Alexa or Siri, you know the capabilities, right? But this isn’t the end of AI. Today, AI has made business more efficient. Let’s deep dive to know about it.

HERE ARE THE FIVE EXCITING AI BUSINESS DEVELOPMENT VIRTUAL ASSISTANT Increasing popularity in the business world has pushed the AI Virtual assistant toward rapid innovation and development. As employees and employers struggle to effectively work remotely. While giant tech companies are giving their efforts toward a multitude of changes in AI assistants. In its digital assistant and AI voice assistant forecast for 2016 to 2021, by 2021, approximately 47.6% of AI virtual capable devices are estimated to be used in Asia and Oceania, as per Ovum. The Virtual assistant like Amy or x.ai has been seen as the most exciting and beneficial for entrepreneurs. Amy is an AI voice assistant that’s not just schedules meetings but also interacts with your contacts like a human. The AI virtual assistant is a fantastic innovation, it is saving many hours in a week.

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DEEP LEARNING

BUSINESS FORECASTING

Deep learning is merely part of machine learning in AI in which a device can learn to improve on its own by examining computer algorithms. This AI function imitates the workings of the human brain in processing data for use in detecting objects, identifying speech, translating language, and giving results as per making a decision on its own. A most interesting fact is, Deep learning doesn’t need human supervision. Imagine, what can possibly you do with it in your business? You don’t need a translator to communicate with foreign business clients, it can be used to determine which ads to display to your customers in real-time, you will have a self-driving car, and many more you can do with it.

AI-based devices are increasingly being to fill the gap between quantitative and quotatives analysis of marketing prospects. It has emerged that holds considerable promise in helping, to improve the forecasting process, including understanding the customer pattern demands, employee’s turnover, distribution requirement, cash flow, and many. Overall, AI-based application helps make business forecasting both automatic and accurate.

HEALTH MONITORS As per OECD estimates, 20% of health expenditure is wasted worldwide. The United States Institute of medicine made research the figure is more like 30%. Using both estimates, the top 15 countries by healthcare spend waste an average of between $1,100 (Approximately 80482.05 INR) and $1,700 (Approximately 124381.35 INR) pp/annum. That’s why many multinational tech and start-ups are making more efforts to make the CEO of your own health as well as reduce the prices of healthcare. There are many ways AI can empower in the medical sector, such as Guiding treatment choice, clinical trials optimization, and drug development, empowering the patient. On the other hand, many AI devices are being developed, so that you can manage your health by yourself and, in some cases, you can replace doctors and hospitals, with the combination of AI and personal smart monitors.

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Vandana Tolani,

Leading Convanto With 21 Years Of Rich Experience In International And Domestic Business Advisory & Fund Raising

Puja | Business Connect versatile & dynamic professional with a sustained passion to help businesses reach their growth potential, Vandana Tolani, CEO & Founder, Convanto is one such inspiring women leader who has been developing an eagle’s eye for spotting opportunities in industries that are set for long term growth in the Indian economic context. An adept strategic planner with a proven history of mentoring Business start-ups, identifying new growth avenues, developing innovative strategies, and building high-performing teams. Her core area of work is Fundraising for early-stage start-ups across sectors and industry sub-verticals. Her brand, Convanto comes under the Top 10 Women Entrepreneur Brands along with Nykaa. Vandana has also been awarded as the Top 10 Women Leaders in Wealth. With over 21 years of rich experience in International and Domestic Business Advisory & Fund Raising, she has closed 165 investments in more than 35 countries. This month she has been recognized one of the Top 10 Women Leaders in Wealth Management 2021 and has participated in 160+ talks.

CONVANTO, A BOUTIQUE INVESTMENT BANK FIRM

Convanto started 7 years ago, in Gurgaon, Haryana. Convanto is a portmanteau of the words “Consultant Vandana Tolani”. It is a boutique investment bank firm with a range of services aimed at enabling young start-ups - it provides them with services such as Fund Raising, Marketing & Growth Advisory, GTM Strategic Advisory, and value-added services such as building Investor Presentations and Financial Models. Convanto advises small, medium, and large enterprises on raising capital, finding their product-market fit, and implementing a successful go-to-market strategy, branding strategy, and brand positioning. Unlike traditional consulting firms, the firm has proven its operational expertise in bringing money, creating value, and driving growth to help you maximize your results.

THE INSPIRING STORY

Vandana Tolani

CEO & Founder

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Given such a situation, women entrepreneurs are bound to rely on their own savings, if any, and loans from friends and relatives who are expectedly meager and negligible. Thus, many women enterprises fail due to the shortage of finance. Another struggle we face is that Male chauvinism is still the order of the day in India. The Constitution of India speaks of equality between sexes. But, in practice, women are looked upon as able, i.e., weak in all respects. Women suffer from male reservations about a woman’s role, ability, and capacity and are treated accordingly.

TO HAVE MORE FLEXIBILITY

The reality is that women are still the primary caregivers whether we’re talking about children or aging parents. One research study indicated that the primary reason American women start businesses is to accommodate work to their family needs. Another survey revealed that roughly 74% of women said flexibility is more important than making the most money. Being your own boss generally allows for more freedom than working for someone else. This additional autonomy is especially helpful when the family may be the number one priority. The ability to set your own schedule also makes it easier to make time for exercise and a healthy lifestyle—another reason why women are turning to entrepreneurship. To charge what they are worth!

MAINTAINING A FOCUSED WORKFORCE & KEEPING EMPLOYEES CONTENT

Enthusiasm is an intense enjoyment or lively interest in a certain thing with zest and a strong belief that can be felt by those around you. Vandana typically sets goals for her employees some of which are • turn barriers into possibilities and look at negative behaviour and attitude as opportunities for change • show respect for others opinions when a disagreement arises, avoid telling someone that they are wrong, and try seeing things from other perspectives • strive for excellence, exceed expectations by giving everything utmost best.

FROM THE FOUNDER’S DESK

I had my own Family Office in Singapore and Jakarta. I worked as an Investment Banker & Advisor to Family Offices and Angel investors in Jakarta, Indonesia, helping start-ups from diverse backgrounds, from Fin-Tech and B2B Tech all the way to consumer startups. I was raising funds for them & providing them with a range of services just as Convanto does today. After 15 years of staying in Singapore and Jakarta, I came back to India. I did investments for a bit, and then returned to the advisory. That is when Convanto was founded. Today Convanto is one of the most well-known boutique investment banks in India and led by a female founder.

Keeping your employees happy is important for retention and it does not always require a raise. Happy employees are more creative and productive, they are also less likely to quit. Being transparent and honest with your employees helps them feel valued and respected. As an employer saying thank you is a simple but effective way to show your appreciation. The best benefit you can provide to your employees is the opportunity to make a difference through their work and help guide the course of the company.

Today, I am also a Venture Advisor with Loyal VC, the INSEADled Canadian VC Fund, having a core portfolio of over 160 investments in more than 35 countries. I am also a Partner with GSD Venture Studios, a Silicon Valley-based venture builder. Over the years, I have arranged Funding for startups & growthstage companies in diverse sectors like EdTech, FinTech, Consumer B2C & B2B, AgriTech, Health-tech, Food- tech, Disruptive & DeepTech as well as non-tech sectors.

VISIONARY’S MESSAGE TO THE READERS

VANDANA’S TAKE ON WOMEN PARTICIPATION IN THE ENTREPRENEURIAL WORLD

Every single person I know who is successful at what they do is successful because they love doing it. Anything can be done, as long as you truly believe it. Find something you love and do it better than everyone else. Also, remember that you will never be criticized by someone who is doing more than you. You will only be criticized by someone who is doing less, so always remember that.

The number of women-owned businesses increased nearly 3,000% since 1972. Not only that but between 2017 and 2018 women started an average of 1,821 new businesses per day in the U.S. With women now making up a whopping 40% of new entrepreneurs, it’s clear that more women are turning to entrepreneurship than ever before. But why are so many women starting businesses?

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KAMAL GREEN COMPOSTERS

An exemplary brainchild of Kamaljeet Kaur: Rendering ingenious waste management solutions Kajal Dobhal | Business Connect Today, the surging population has resulted in the overproduction of waste that is adversely affecting the environment. It is the need of the hour to come up with ingeniously sustainable solutions for waste management. Many big enterprises are making significant offerings by providing products that can convert biodegradable waste into beneficial manure by the process of composting. But still, we need to come up with better tools to deal with the human-generated waste that is disastrously polluting the Earth. A pioneer, Kamaljeet Kaur, was struck by the realization of the need to curtail the amount of produced waste to prevent the harmful effects on the environment. With the passionate drive to prove her fortes for producing innovative waste management solutions, she incorporated Kamal Green Composters- a manufacturing company of the compositing machines. COMPANY OVERVIEW Kamal Green Composters is the key manufacturer of the composting machine in which, any kind of biodegradable waste can be converted into manure within 24 hours only. This process is absolutely automatic and no bio culture is used for the decomposition of the waste to make the compost. With the mission to manage the solid biodegradable waste in an effective and beneficial way, the Company has pioneered the domain with its exemplary Waste Managing Machine. It is coming up ahead with a number of variants in the machines for Industrial, Domestic, Commercial purposes, etc. Kamaljeet Kaur, the Managing Director, commenced this business venture with the motive to manage the green waste in the more productive and effective ways. The exemplary women entrepreneur has acknowledged the need for managing solid waste with efficient techniques to reduce the amount of solid waste that is hard to manage. According to her, managing agricultural waste is quite a distressing task in terms of the environment. For dealing with this issue, her team is striving to collect that waste from the farmers and return them with fertile manure that can bestow them with fertile compost to grow healthier crops. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

KAMALJEET KAUR

Managing Director, Kamal Green Composters 42

The motto with which Kamaljeet is leading her organisation is ‘It’s the payback time, let’s give it back to nature’. She elucidates that apart from providing good quality manure to the farmers, her endeavours are inclined towards dealing with the landfill problem that is the prime reason for the soil pollution and many other environmental issues. In New Delhi, India’s tallest rubbish mountain is the proven example of the human inefficiency to manage the surging amount of solid waste. And, to make a significant contribution in reducing the amount of waste from being dumped in the landfills or the garbage mountains, Kamal Green Composters has come up with a unique solution. WHAT IS SO UNIQUE ABOUT THIS VENTURE? Kamaljeet accentuates the fact that there are numerous service providers in this domain, offering the machines for manure formation. As the work station is headquartered in Ludhiana, Punjab, the targeted customers are from this region of the country, where only the distributors are offering the machines for sale. But, Kamal Green Composters is making a difference in the relevant domain by being the sole manufacturers of the composter machine. Their endeavours are absolutely focussed on reducing the amount of solid waste from the ground level only, to prevent any further addition to the huge pile of garbage in different regions of the country. Kamaljeet states that green waste can be utilized in numerous ways, such as to make bio enzymes, room fresheners, floor cleaners, natural detergents, etc. Her efforts are aligned towards utilizing the waste in the most sustainable way that can benefit the society as well as the environment also.

of the river Sutlej that is the prime reason for cancer in those people. Kamaljeet states that acknowledging this fact inspired her to contribute to waste reduction and since then, there is no turning back.

Kamaljeet is also associated with the organisation- ‘Sahkar Bharti’, where she is training the women associates with the ‘pit and pot’ compost making procedure. This method can be utilized to make the manure from the animal faeces even without the required machine. Her initiatives have served as a beacon in empowering the women from the ground level.

From a skill development centre- PAU, she received the training of incepting a company on her own along with the management skills, under the guidance of Dr. T.S Riar, Associate Director of PAU. Afterwards, she was chosen for conducting an experiment of incubation for PUSA AGRIPRENURE under a training program- RKVY Raftar, Incubation programme.

A GLANCE AT THE LIFE OF THE DYNAMIC ENTREPRENEUR Kamaljeet is an avid reader and fond of writing poetry. Her interest in reading and writing stimulated her to attain a Bachelor’s Degree in Reflexology, after her marriage only. Being married for over 22 years, she dedicated a significant portion of her life to her family. But, as her children grew up and forged ahead to pursue higher education, she felt the need for doing something of her own. As her family members became busy with their pursuits for a brighter future, she pondered over the possibilities of serving the society in her spare time. Soon, she became a volunteer for the WOW organisation where the Chairperson, Jatinder Pal Singh has infused the philosophySow the seed of unwavering faith in your heart and let that faith grow into a fruitful tree gradually. He believes that this philosophy is much better than performing the duty without considering the results and even a minuscule effort with good intention is enough to change the world. His personality inspired Kamaljeet to believe that her efforts can create a huge impact on her as well as on other’s lives also. Hailing from the medical background, she decided to commence the business venture to make a difference in the current environmental scenario. She single-handedly incorporated her very first entrepreneurial venture. Reminiscing upon the time while volunteering for the campaign- ‘Aan Milo Daryaon’, she states that she witnessed the humongous amount of waste that needed to be managed well. She also came across the fact that due to the seasonal water stream in Ludhiana- Buddha Nala, the water of river Sutlej was being polluted with the carcinogenic compounds. It shocked her to the core of her spine that people in Rajasthan are left with no other options but to utilize the extremely polluted water

INSIGHTS ON WOMEN ENTREPRENEURSHIP For the dynamo, this entrepreneurial venture has allowed her to acknowledge her strengths as a woman. Kamaljeet expounds that each woman is efficient to conduct creative improvisation. As a home-maker, she ensures to create something useful even out of the wasted articles. So, when a woman delves in the entrepreneurial world, her creative aspect allows her to come up with the most effective and effortless way of conducting business operations. She believes that women are great managers, owing to their family managing skills. She firmly states that more and more women should enter the business world to emerge out as exemplary leaders.

The visionary entrepreneur is constantly striving to offer more and more employment opportunities to the women in the first place. She aspires to witness the up-gradation of all the segments of the society with the intense women involvement in the near future. Kamaljeet’s endeavours are solely converged on women empowerment and she desires to forge ahead to pursue her future prospects by allowing other women aspirants to walk beside her. Highlighting the future prospects of the Company, Kamaljeet reveals that she would like to expand the reach of her business venture to abroad and give a kick start to women entrepreneurship with this innovative idea in foreign countries as well. The Company foresees a bright and blazing future ahead. As the rising population will result in a surge of waste material, this domain will propound more business opportunities to the aspirants. www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

EDUCATION

Will Teaching From Behind A Mask Affect Communication & Learning

Due to the Coronavirus pandemic, after spending so many months at home, children around the world are returning to school. Things at school won’t be as same as before, there will be a set of new rules and regulations that will be mandated to follow. One of the most important rules that would be listed at the top is to wear a mask. Masks have become the most common part of our lives now but the question arises, how children will adapt to such a new environment at schools? How will teaching and learning behind a mask affect the learning? When the matter of communication comes, the first thing that approaches to our mind is talking through our mouths in order to create sounds and speech. However, contact actually requires a range of visual and audio signals, such as facial expressions, gestures and eye gaze, as well as speech.

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Communication & Learning

The face, from which observers can quickly and easily generate a variety of readings, is one of the most important tools in human communication. The most basic type of human communication is through facial expressions. Will children be able to adapt to this new normal of education through behind the mask? How can face masks change the learning environment? At school, for children, it is more convenient to retain knowledge and understand new concepts of learnings through gestures. The way children interact and understand is through the assistance of both visual and audio sensory inputs. Although, gestures could prove helpful as teachers communicate from behind the mask, if visual speech signals are fully obscured, learning would certainly be impaired. But how, and to what extent?

Well, soon the schools will reopen and children will be back to their school life but things won’t be the same as earlier. There will be new rules, new methods of learning etc. we are all aware that the COVID-19 pandemic has changed our lives a lot and people are trying to adapt to the new normal. There is a widespread apprehension as the school years approach to begin. While it remains to be seen exactly how will children be reacting to the situation where teachers will be teaching them wearing masks. The most important thing for both children and teachers is to adjust to the new normal.

The lower half of the face is obscured by masks that limit the ability to speak, perceive and imitate the gestures of those with whom we communicate. Positive emotions become less noticeable, amplifying negative emotions. In general, emotional mimicry, contagion, and emotionality are reduced and that way the bonding between teachers and students might get disturbed. Every child cannot adapt to communicating with masks, some children may face difficulties. For instance, children those are deaf or have some hearing issues mostly rely on lip-reading but due to the wearing of masks, they could fall behind. Teachers may have to come up with some ideas and adapt their strategies according to the needs of the students.

“Face features (such as the size and shape of the nose, the colour of the eyes, etc.) and their formation are not only used to describe faces but also to infer the emotions they convey”.

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Make a successful career in your preferred nation with Writer Qi Avishek Singh | Business Connect

Good international education advisors aim to assist their students in achieving their study abroad goals. But how do you go about locating the ideal specialist to assist you? Here are the top three essential characteristics to consider while determining which professional international education organization best suits your needs.

Key Criterion No. 1: Excellent study abroad advisers must be well-versed in the subject. Find out how long the agency has been providing international education guidance. Key Criterion No. 2: Excellent communication abilities. How does the agent communicate with you? A professional consultant will take the time to explain his or her ideas to you in a friendly manner. Key Criterion No. 3. When selecting an international education consulting firm, seek evidence of its reliability. You can see whether they have a testimonials page on their website. Read what previous clients had to say.

out their unique personalities. She recognized the need to help students build their profiles and apply to colleges that suit their interests and abilities. She believes in providing constructive feedback to make the student excel so that they can achieve their dream of studying abroad.

“We work one-on-one to help students develop their applications. We develop a detailed road map that entails shortlisting university choices, majors, and courses, planning their SAT/ACT tests and SAT subject tests and visa documents. We are known for our guidance on scholarships. We work closely with the VidyaGyan School, run by the Shiv Nadar Foundation, and have successfully placed students in Babson College, Wellesley College, University of Rochester, and many others. The Vidya Gyan students and others have won scholarships totaling more than two million dollars.”

If they meet all three criteria, such agencies are exclusively interested in assisting students in achieving their aims of studying abroad.

The team carefully matches each student with their university choices, depending on the course they want to study. Their counselors help students find their best fit and ensure that they get into their dream colleges in the USA, UK, Canada, Singapore, Australia, and many other countries.

Writers Qi is one of India’s leading study abroad consultants based in Delhi. They help students with admissions into top universities in the US, UK, and Canada. They work with students to help them build their profiles from Grade 9 onwards. Anjali Raghbeer, Founder of Writer Qi steers,

WHY DID ANJALI RAGHBEER NOTICE THE NEED FOR SUCH A SOLUTION? WHAT WAS THE BEGINNING OF HER JOURNEY? The organization was founded by Anjali Raghbeer in 2015 as many students used to come to her for help with writing their essays. With her strong writing background, she enabled students and helped them bring

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WHEN DO WE NEED AN OVERSEAS EDUCATION ADVISER? Writers Qi is the place to go if you’re perplexed and have unanswered questions regarding studying abroad. Writers Qi can assist you in making the admissions

Anjali Raghbeer Founder 46

process as simple as possible. Their experts have a wealth of knowledge and are up to date on the most recent regulations and requirements. “Students should contact an education consulting firm like Writers Qi to learn more about the course, university, or country they want to attend. Our job is to work with the student and the university to get them accepted. We have the answers to all of your lifestyle, financial, and other questions.” BE CAUTIOUS OF FRAUDULENT OVERSEAS EDUCATION CONSULTING AGENCIES Thousands of students choose to study abroad for higher education, the number of scams associated with it grows by the day. Students are frequently approached by scam officials because they are unaware of the difficult process of studying abroad. To prevent this Check if the university to which you are applying

is a recognized institution by the relevant government in that nation. Fake agents make misleading claims to students, claiming that they can guarantee visas for them because of their diplomatic connections. Students should be aware that the only body that can grant a visa is the embassy of the nation in question. Always examine the college/official university’s website for all required information on fees, housing, oncampus jobs, and other amenities. Writers Qi, under the leadership of Anjali Raghbeer, has helped students win 100% scholarships to top US universities. Her students have been placed in top institutes in the USA such as Wharton, Cornell, NYU, Scripss, UCLA, Wellesley and LSE (UK), and LBS (UK) among others. She is a special consultant to Shiv Nadar Vidya Gyan schools for international admissions.

A PROOF OF RELIABILITY- TESTIMONY TO ITS SUCCESS “We have placed over 250 plus students, a total of over 2 million dollars worth of scholarships and we have students globally, ‘’ shares the founder. “We are also members of the International Association for College Admission Counselling (IACAC) and the National Association for College Admission Counselling (NACAC). We have been working with VidyaGyan Group of Schools that belong to the Shiv Nadar Foundation, we have had meritorious students in the past that have received 100% financial aid from well-known US universities such as Babson College, Wellesley College, University of Rochester, Bryn Mawr College and the like. Otherwise, our students have also won scholarships to schools such as Kelley Business Schools, UCLA, Pratt Institute, Parsons School of Design, Rhode Island School of Design, Case Western Reserve University, Emory University, etc. in the USA and even in Canadian universities as well.” Writers Qi has conducted podcasts and Zoom webinars with the University of Cambridge (UK), the Swiss Education Group (Switzerland), Parsons School of Design (USA), Columbia Business School (USA), Boston University (USA), New York University (USA), Ashoka University (India) and many more. These webinars have sought to inform students of their choices abroad and within India and how to apply them. Recently in April 2021, Writer Qi conducted a comprehensive college-focused event – College Brew 1.0 that garnered over 1100 registrations! THE WRITERS QI WAY How well are today’s youth equipped to face the problems of tomorrow? Are they able to successfully evaluate, explain, and express their ideas? Do they have the ability to learn throughout their lives? The team of Writer Qi has a professional way

to assess the potential of aspiring students. “We do a very personalized niche service.” adds the founder. We begin with psychometric testing to evaluate the student’s potential and then focus on bringing out their unique personality by building various activities. Since we help students right from Grade 9, we work on building their profile in a way that would help them gain admits to any of the top universities in the world. Our track record shows that we have placed students in Ivy League Schools as well as top schools with 100% scholarship. We help them go beyond the classroom and engage with the subjects through summer programs, research programs, and community service so that they not only build their profile but also solidify their interests.” quotes the founder. 47

FINAL THOUGHTS The company’s main aim has always been to provide personalized guidance to every student that comes to them. “We limit the number of students we help to ensure that the service is based on frequent interactions and feedback. Our USP lies in personalized and handson guidance throughout the journey. Distance is not a barrier as we have students pan-India, Singapore, UK, and even the US. We also conduct high-quality personalized workshops with international resources. Our writing workshops, filling out the Common App form workshop, art portfolio evaluation workshop, and mock application workshop receive over 200 visitors each time. We also conducted, “College Brew,” a platform where we hosted over 12 workshops simultaneously with over 35 international resources. All these efforts have led us to build a huge customer base.” explains the founder Anjali Raghbeer.

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TECH & INNOVATION

BUILDING TRUST IN 2021

Innovation and an Imperative for Embracing Data Privacy, Transportation and Security In 2020, from the Covid-19 to Cyber-attack have been the biggest concern. Companies like SolarWinds, BlueKai (Owned by oracle), a UK-based security company called Keepnet Labs, South Africa Postbank, and many others have been hacked. According to selfkey, around 16 billion records, including credit/debit card numbers, home adders, phone numbers, and sensitive information, have been revealed. With more than 8 billion records have been exposed, the first quarter of 2020 has been one of the worst in data breach history. 37% of cyberattacks have increased in India in Q1 2020, as reported by Kaspersky Security Network. According to the economic times, cyber-attack surged since lockdown. The bombardment of misinformation and data breaches has made us wonder about the privacy and security of our sensitive personal, and organizational information. These all events have delivered many blows to public trust. It could be seen the lack of trust in everything from government agencies to brands. This year founder and entrepreneur have an opportunity to bring those issues, get creative, and solve them, but make sure you are not part of that problem. It begins by addressing the breakdown of these following areas.

DATA PRIVACY

Protecting personal data privacy has been the biggest concern, but long gone are the days when sensitive consumer docs were locked in a filing cabinet at the end of the workday. In the digital era, half of the population is online and sharing more information about themselves by using different online platforms. However, there is debate over who is responsible for data privacy. The Cisco Consumer Privacy survey has shown, around half of the respondents believed it was the government’s responsibility, a quoter thought consumers should be responsible for their own safety online. While one in five felt it was up to the companies who collect, process and store the information to keep it safe. Data pricy laws, like European laws GDPR (General Data Protection Regulation) and CCPA, have been followed by India and put greater onus on organizations to ensure data privacy. Bart

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

Willemsen (VP Analyst Profile) Gartner has a prediction that by 2023, 65% of consumers’ personal information will be protected by data privacy laws. The Fines and other business impacts, such as reputation damage leading to lost business, make companies keenly aware of the importance of maintaining data protection. The majority of new businesses do not meet the minimal criteria necessary to be compliant with data privacy regulation, but that doesn’t mean founders can ignore data privacy protection. Rather, meeting data privacy criteria initially can ensure the company is prepared as it scales as new privacy laws are inaugurating. Applying tech that categories data while lessening redundancy make you ready for customers request to be forgotten or verify what data is held. It is essential for you to consider what data, is valuable to maintain, and could be cast off. There should be governance over the data, either by appointing a person on specificities position, adding tech or by bringing a third party to protect privacy properly. Also, request from the user can be immediately addressed.

TRANSPARENCY

Transparency is very essential in data privacy compliance. As per GDPR articles, answer to consumers’ questions surrounding their data will be made in “Concise, transparent, intelligible and easily accessible form, using clear and plain language.” Questions like do they share information to 3rd party? have they defined the intention for holding customers’ private data? how long will it be kept? How is it currently processed? must be answered by the companies. Although these questions come under GDPR, (so whatever company setting up their business in the EU or doing business with European residents, they have to follow), these such type of transparency would be stranded for new businesses. It only indicates loyalty among consumers, partners, and investors. It is a big challenge to be transparent, but you should be because that’s the way you will know how data is used.

Founders or entrepreneurs must look at the technology that is available to address the issue. Without being transparent, data is useless because you don’t know how it will benefit you. Achieving the transparency need to have data privacy laws - it will give you better insights into your data. The solution of data transparency won’t just allow you to clarify why you are holding user’s data, but also how it can provide your company with improved business agility.

DATA SECURITY

Amid the pandemic, customers were ordering the essential home products online and spending more time on the social media platform, while employees were doing work from home, which has led to an increase in data breaches. As per Malwarebytes, 20% of the breach and cyber incidents are directly related to the remote job. Data breaches linked to the pandemic lockdown, such as the attack on the small business administration that disclosed of applying for emergency loans from the government. It has no question that data is being under attack. It is rested on business to take action to shield it. Of cure, it could be far more difficult to do when your startup is small, you have very limited resources, and your workforce is accessing the network on personal devices all across the globe. Some basics rules like using multifactor authentication for getting all company and users’ data and enforcing strong passwords (did you know the SolarWinds attack relied on weak passwords to get access). VPN is more secure than home routers, and encryption would be used for any sensitive transmissions. The cloud-like SECaaS (Security as a service) provide accessible management for the worker, and tools that offer security on the edge can provide proper data security, whether it is on the network or access on the smartphone through the cloud. In 2020, many were compelled to readjust their approach to data protection. In 2021, many entrepreneurs and founders have the opportunity to learn from them and build trust.

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Technology by Tech Innovation Global Inc. ® ISBN-13: 978-1- 7344654-2-6

Daily Life Business & Careers by Tech Daily Life® ISBN 978-1-7344654-1-9 $43 May 2021 available now for pre-order at https://www.techinnovationglobalinc.com Barnes & Noble and more. THE BIG PICTURE Alicia's determination to serve humanity and make the world a better place using technology, innovation, and science is what gives her an edge as a leader. She values her people and believes that diversity, sustainability, infrastructure, operational planning, and technical competence are the key to progress, development, reﬁnement and in general, the advancement of mankind. Even

when she isn't working, she invests herself into a youth development program and having instructive and informative scientiﬁc discussions with the public. With TIG and others, their mission is to be a resource for scientiﬁc development, businesses and job preparation in helping others reach their Engineer, Alicia Carroll

visions and improve equity. She shares, “TIG is enhancing businesses to include high-performing

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA members

50 across the nation in the network and ultimately sharing stories throughout the world.

www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA

RNI No. : DELENG/2018/76695 www.businessconnectindia.in | Vol. 4 | Special Edition April 2022 INDIA